Together We Launch

S2 Ep.30 – The Story of my First Six-Figure Launch

Today I’m sharing how I had my very first six-figure launch back in 2016 – and it’s not what you expect. 

This is a short and sweet episode coming in at 16 minutes – and it highlights the importance of ONE incredibly powerful thing that made all the difference in my sales (that most people ignore).

Can you spare 16 minutes to learn the one thing I did that made all the difference and got me to six-figure launches?

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free, and luxurious life. This Podcast is your weekly dose of connection and self-reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace, and take consistent action towards creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So take a deep breath, relax, and let’s get you back to where you belong. On purpose.

You’re listening to season two, Episode 30 of On Purpose with Alex Beadon. And I am so excited for you to listen to today’s episode because it’s on one of my favorite topics. Today I’m going to be sharing with you exactly what I did in order to help my first six-figure launch ever and it’s most likely not what you’re thinking. I didn’t drastically change my strategy. I didn’t drastically change my visibility or the way that I was showing up. It was something else that made a massive difference. And that’s what I’m going to be sharing with you in today’s episode. So definitely listen through till the end and let me know what you think. I’m Alex speed in your favorite launch strategist and your guide into the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in Forbes and Entrepreneur and I’ve worked with clients ranging from solopreneurs to multi-million dollar small businesses. Here at Team Beadon. We pride ourselves on being the industry-leading destination for all things launch strategy. Our 12-month program together we launch teaches our signature rinse-and-repeat launch strategy that has helped course creators and membership site owners from all over the world to have their best launches yet. Our goal is to give you the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom, and financial freedom. I’m so excited for you to listen to today’s story all about how I had my very first ever six-figure launch. But before we jump into that, I have to say a quick shout-out to Christine who you can find over on Instagram at @paidcopywriter. She is one of our Together We Launch members and she just left a post in our circle community celebrating because she just hit her biggest revenue month in the history of her business. Since starting her course back in 2020. She said her goal with Together We Launch was to stop treating her digital course business as a side hustle and transition away from one on one service provider work as a copywriter. And since joining together we launch she’s so happy with all the growth growth that’s happened in just a few short months. And yeah, she’s launching in one week’s time right alongside me. And I’m just so so proud of her. So just wanted to give her a little shout-out here on the podcast. Now let’s jump into the topic at hand. This is the story of my very first six-figure launch. And of course, the reason why I want to share this with you guys today is because I am currently in the middle of promoting the ultimate launch bootcamp. This is a five-day virtual boot camp. That’s all happening online. It’s 100%, free made specifically for course creators and membership site owners to help introduce them to so many of the things that I love about launching that have helped me tap into those multiple five, six, and multiple six-figure launches. So I’m really excited to share the bootcamp with you. If you haven’t signed up already, I’m going to leave a link in the show notes or you can sign up for free at ultimate launch bootcamp.com. I hope to see you there. All right, so let’s jump into the story of how I had my very first six-figure launch. The year was 2016, bearing in mind that I have been selling digital products since 2011. So it had been it literally took me five years to figure out how to have my first six-figure launch. And so many lessons were rolled into what eventually got me to this point. But there’s one thing in particular that I did for this launch that I had never done for any of my launches previous. Now I want to be super clear that everyone is different, right? And so this was an area that I was really struggling with. This may not be an area that you struggle with. There are so many different components of what makes a good launch. And don’t worry, I’m going to introduce you to them all inside of the Ultimate Launch Bootcamp. But today, the one that I want to share with you is one that really made the biggest difference in how I was able to show up during this launch And in what I believe ultimately helped me reach that six-figure launch goal, which had been a goal of mine for such a long time and honestly felt so magical and like such a relief when I finally was able to get there. And so here it is, here’s the number one thing that I did differently from all of my past launches, I prioritized my energy. And I know that sounds like very woowoo and very out there. But here’s the thing, whether you like it or not, the energy with which you show up matters immensely, as to how people feel when they consume your content. If you have an energy that is very much in a lack, lack mentality, if you are someone who believes that things aren’t going to work out for you, if you’re going through your launch, and you’re kind of thinking to yourself, why would anyone want to buy from me, these are all very bad signs, and they translate through the content that you’re creating. And here’s the thing, when we are going through a launch, of course, we want to follow a system. Again, I’m going to walk you through that in the ultimate launch bootcamp. But we also want to be showing up, we want to be visible, we want to be creating content, putting ourselves out there telling the story of our launch, making sure that people see us as an authority, we have to be showing up over the period of the launch, even in the lead up to the launch, it’s very important that we are building that relationship with our audience that they know like and trust us, and that they know what to expect from us, right? If you’re showing up during that launch, and you feel like you’re annoying people, if you feel like you’re bothering people, when you send an email if you get full of anxiety, because you’re like, oh my gosh, I’m gonna get unsubscribes all of these things are negative, energetic things to be holding on to. And ultimately, they’re creating resistance in you being able to reach your full potential and being able to reach that pinnacle of success that you’re trying to create in your life and business. And so what I did was I really focused on my energy at all times, I set an alarm on my phone. And every few hours, I would ask myself, I would go off. And the question would be, how are you doing in this moment? And I would have these energetic check ins with myself to just stop and ask myself, like, how am I doing in this moment? How am I feeling? Where’s my energy at? And what do I need to be doing in this moment to better take care of myself. We can talk about self care a lot. We all know the basics, getting enough sleep, making sure that you’re drinking enough water, making sure that you are exercising, eating well, all of those things matter a lot. But what we often forget is the soul. Are we taking care of ourselves. From a soul perspective, do we feel charged up? Or do we feel completely energetically drained. And if you’re feeling that sense of energetically drained, and you’re showing up with that feeling, people can smell it from a mile away, and no one wants to buy from someone who has that feeling of energetic drain, right? You want to show up and you want to feel excited to be there. You want people to be able to feel that energy from you, like you are in the right place at the right time you are on purpose you are fulfilled you are in alignment with the work that you’re meant to do in the world. You want people to be magnetically drawn to you. And so taking that time to check in with myself, and always prioritizing my energy no matter what is the number one thing that I did, that led to me having my very first ever six figure launch. And it was not a linear process. Throughout the entire launch. There were many times when I felt like wow, things are not going the way I want them to go. My numbers are not where I want them to be. And I would be filled with this sense of dread and anxiety. I think that’s normal during a launch, it happens to the best of us. But what we need to be able to do is to have that power inside of ourselves to reclaim the energy that we want to be showing up with. And listen like I am a launch Coach. And this is still something that I have to deal with every single time that I launch. In fact, for this launch, I even went so far as to hire a coach to help me through the process and to support me through the process because I don’t believe that I’m bulletproof. I know that there is space for me to grow. There’s room for me to be better in this department. And I want to continue to invest in myself, I believe in the power of investing in myself.

And so during this launch back in 2016 I was always checking in with myself and being very honest with myself about how was I energetically feeling and where was I on the scale of zero being you know, I feel completely energetically drained. I don’t want to be doing this. I don’t believe in my offer. I feel like a failure and it hasn’t even ended and then On the other end of the scale, the 10, which is like, Wow, I feel powerful, I feel magnetic, I feel aligned with the work that I’m doing in the world. I know that there’s people out there who will benefit from this, I know that my job is to just find them and connect with them. Where are you on that scale, checking in with myself and asking myself that question. And if I wasn’t at an eight, a nine or a 10, I would take the time to pause whatever it is that I was working on whether it was an important email, or whether it was a live that I had to do, I would pause everything and get realigned in whatever way that I possibly could. For me, in that moment, what I used to love doing was meditation, I would use essential oils. And I would really harness the energy that I had inside of myself to remind myself of why I’m doing what I’m doing, and to reconnect with my vision, reconnect with the goal. When you’re going through your launch, you need to believe in the end result, you need to believe in that final outcome no matter what you need to hold space for that vision. Even if it currently doesn’t look like it’s gonna pan out, I needed to hold on to that vision, I needed to believe it with every single ounce of my being. And that’s what I focused on throughout the entire launch. Every time I fell off the horse. I showed myself self compassion, I paused what I was doing. And I reconnected with the vision at hand, I reconnected with a number of people that I wanted to attract into my into my course into my program, which at the time, I think it was like 112 people, I remember that being a very important number. And that’s exactly what happened. And what’s interesting as well is like I sat it wasn’t linear, right? I remember being 75% of the way through the open cart and being like this launch is a fail. But and this is what I tell my together, we launch members all the time, it ain’t over till it’s over. We had it together, we launch member Elizabeth Stiles who always used to say sell through the silence. And those are two mantras that I carry with me and that I share with my launchers moving forwards, like these are two things that you absolutely have to do is hold on to that vision. It ain’t over till it’s over, sell through the silence and believe believe believe, if you’re not believing that it’s possible, then it’s a complete and utter waste of your time, your energy has to be there. I don’t care who laughs at this who thinks it’s unimportant. Like there is a reason why athletes visualize what what it is that they need to do before they do it. It’s because it works. It is scientifically proven that your brain does not know the difference between if something is happening in real life, versus if you are imagining it inside of your brain and visualizing it inside of your brain. So let this be your reminder that if you’re not using visualization techniques, maybe it’s time that you start, if you’re not connecting with that vision, and with that dream, every single day of your launch, if you’re not reminding yourself, this is what I am here to do. This is how many people I’m here to serve. This is how many people I’m here to change the lives of. That’s what you need to be doing. And I can tell you right now, that was the number one difference that I had, that I made in my launches that made all of the difference. And I want to remind you that it doesn’t have to be perfect in order to be profitable. If your launch doesn’t unfold perfectly, guess what? It’s okay. No launch ever unfolds perfectly. It’s okay. What matters is that you’re putting your best foot forward, and that you’re making your best attempt and that you’re staying in that energetic high and prioritizing it above all else, in fact, and this is a really interesting fact, during that launch back in 2016, one of the days of my LME, which don’t worry, I’ll explain all about that in the ultimate launch bootcamp. But one of the days of my LME I had to postpone. And the reason I had to postpone is because I checked in with myself. And I realized that I was burning out I realized that I was pushing myself too much. And I realized that my energy was not in that pure high place that it needed to be. And that’s okay. But what we need to learn how to do as launchers is to be able to read ourselves to be able to have that indicator that temperature read to be able to understand what is it that we need in order to show up and be our best? Right? So I hope that this episode resonates with you. If it does, you are most likely going to be an absolute perfect fit for the ultimate launch bootcamp. Because I’m not only going to be teaching you about launch strategy, although there will be a lot of that. I’m also going to be teaching you about the winner’s mindset that you need to have in order to have an achieved Have your best launches yet. So if you haven’t already signed up, definitely go and do that. Like I said, it is 100% free, you have nothing to lose. And I’m so proud of the community that we’ve brought together already. So go on and head on over to ultimate launch bootcamp.com Make sure that you’re signed up. We are kicking it off with a welcome party on September 10. The boot camp itself actually starts Monday, September 11, through Friday, September 15. And then of course, the doors will be opening to together we launch so if you have been keeping your eyes out for together we launch, then this will be your time to join. So if you have any questions at all on this episode, please feel free to message me at Alex Beadon over on Instagram. I’m sending you so much love from my heart to yours and I really hope that this story resonated with you deeply as it always does with me every single time I share it. Sending you so much love. Talk to you next time. Bye bye.

S2 Ep. 19 – Getting to the Heart of Travel: How an Online Language Educator and Boutique Travel Agency CEO Made $136k in Sales in One Day ft. Chelsea Glass

Today, we have Chelsea Glass, a two-time Together We Launcher, fluent Spanish speaker, language instructor, and the mastermind behind Heart of Travel, a boutique travel agency that’s reshaping the way we experience Latin America.

In this episode, Chelsea shares the story of her impressive pivot during the pandemic that led to extraordinary growth in her business.

Chelsea’s entrepreneurial journey is nothing short of inspiring. She quickly adapted as a point when she didn’t know if her business was going to make it from a service-based business to a hybrid online course model, all while maintaining her passion for sustainable and ethical travel and language education.

You’re going to be captivated by how a spontaneous trip to Guatemala completely shaped Chelsea’s path and birthed a transformative business, impacting the lives of many.

Some highlights from this episode you won’t want to miss:

  • The Evolution of Heart of Travel: Chelsea shares her compelling personal story and reveals how she sees her online business model complementing her boutique travel and destination management company.
  • Pandemic Pivot: Learn how Chelsea adapted and steered her business through the wake of the pandemic.
  • Team Culture: Chelsea reveals her tips for hiring and protecting team culture from her experience building her dynamic, all-women team of nine full-time employees. You’ll also learn about the resources that supported her throughout this journey.
  • The Power of Launch Strategies: Chelsea discusses her experience with TWL, including how she used our launch strategies on her travel offers that led to a staggering $136k day in sales!

Resources mentioned in this episode:

*This site contains affiliate links to products. We may receive a commission for purchases made through these links.

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 18 – How Together We Launch Transformed their Online Businesses (2023 Alumni Panel)

Today, we have a very special treat for you. We’re taking you behind-the-scenes of what it’s really like to be a part of Together We Launch, our 12-month program designed to help ambitious online course creators and membership site owners to scale their launches through our signature rinse and repeat strategy.

In this episode, we’re joined by Tricia Camacho, Elizabeth Stiles and Chelsea Glass, three of our current launchers who are here to share what it’s really like on the inside of Together We Launch.

We’ll talk about:

  • where they were before joining TWL
  • how their business has changed since joining
  • whether TWL was actually worth the investment
  • what their favorite parts of TWL are

You’ll also learn more about our rinse and repeat strategy, some of the resources we offer inside of TWL, and the surprising benefits of TWL that extend beyond profitability.

If you’re an online course creator or membership site owner who wants to learn how to scale their business, and you’re not really sure how to do it, or you’re someone on the fence of joining TWL, this one is for you!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 17 – How Membership Site Owner Marina Simone Went From Failed Launches to Building a Seven-Figure Brand

In today’s episode, we’re joined by past Together We Launcher, wife, mom, Founder and CEO of the seven-figure brand Moms and Heels™, Marina Simone. Marina teaches busy moms to slay online sales by identifying their story, personal brand and mission – all using social media.

One day while stuck in a cubicle at work, Marina missed her first born taking her first steps. It was in that moment that she felt like she needed to strive for more for her daughter. Marina joined Network Marketing 10 years ago as a broke, single mom looking to get her car back from being repossessed.

In the first two years in the industry she never made a cent. However, it was her second company where Marina built an organization of over 60,000 customers and distributors in less than two years using online strategies. She became one of the Top 12 Income Earners in that company. She has since been featured in Yahoo Finance as a top Branding Coach in 2020 and 2021 and she now teaches other marketers how to do the same.

Through rinsing and repeating the TWL launch systems and strategies every 90 days, she made $532k on ONE offer through launching over the course of two years. This number included only the primary payments for her membership site, and the number over the course of the membership lifespan was closer to $1.5 million! 🤯

With zero social influence, Marina has built a multiple 7-figure income using social media and the TWL strategies – and you can too.

In this inspiring conversation with Marina Simone you’ll learn:

  • How Marina has navigated through failed launches, imposter syndrome, the challenges of PTSD, bipolar disorder and anxiety to build a successful online business
  • The myths about your social media numbers, the surprising truth about online millionaires, and the KPIs you should actually be focusing on
  • Why Marina hates going viral and how she had her most profitable launch even though she had her lowest like count ever
  • The power of her 333 method in building an online community and optimizing sales conversions
  • Her experience within the TWL program, including her initial hesitations and the one thing she’d tell anyone on the fence about joining TWL

Trust me when I say, if you’re an online course or membership site creator on the fence about joining TWL, or struggling with self-doubt, scaling or strategy, tune in now because this is the episode for you!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 14 – Unlocking Your Sales Potential: Launching, Sales & Visibility Strategies with Fashion Brand Consultant Elizabeth Stiles

In this episode of “On Purpose with Alex Beadon”, I had the pleasure of chatting with current Launcher & fashion and textiles brand consultant, Elizabeth Stiles, about all things sales & visibility!

Elizabeth and I dive deep into her entrepreneurial journey, and she shares the story of how her mom shaped her drive for financial independence and a critical teacher influenced her determination to succeed in the fashion industry.

We explore the importance of becoming comfortable with being visible, showcasing content in fresh and engaging ways, and how listening to your audience can make a world of difference in connecting with them. Elizabeth also shared her thoughts on mastering the money mindset and why you can’t just rely on manifestation and good vibes for your launch strategy.

This episode is packed with valuable insights and advice for online course creators who want to master the art of launching and skyrocket their online course sales. Join us for an inspiring conversation that will leave you feeling motivated and ready to take your online business to the next level!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.