Alex Beadon

#93 – Why I’m Pressing Pause

I’m pressing pause on the podcast. This is going to allow me, as a business owner and leader, to take a step back and recalibrate, so that when I come back, I’m showing up at my absolute best. During this pause, there won’t be any new podcast content, but in my time “off”, I will be rethinking the podcast and creating my vision for it. I’ll also be working with my team in the back end of the business to help create organizational efficiency and get everything streamlined so that the business can make even more of an impact.

I’m pressing pause on the podcast. This is going to allow me, as a business owner and leader, to take a step back and recalibrate, so that when I come back, I’m showing up at my absolute best. During this pause, there won’t be any new podcast content, but in my time “off”, I will be rethinking the podcast and creating my vision for it. I’ll also be working with my team in the back end of the business to help create organizational efficiency and get everything streamlined so that the business can make even more of an impact.

In this week’s episode of On Purpose, I talk with you about:

  • Why I’m pressing pause on the podcast
  • Why I feel like it’s time to take a step back from content creation
  • How to focus your creative energy so that it goes further
  • Why working on the backend of your business is critical to growing as a business owner

This is not “goodbye”, this is, “see you later”, so stay tuned for season 2. In the meantime, join me on the VIP list so that you can stay connected. And if you haven’t already, be sure to follow me on Instagram @alexbeadon

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#92 – How to Be the Go-To Expert in Your Industry

In this episode, I chat with Michael Stelzner, host of the Social Media Marketing podcast and founder of Social Media Examiner & Social Media Marketing World. He shares his wisdom and insight on content that positions you as an indisputable industry leader.

THINGS YOU’LL LEARN:

  • Benefits of being an industry leader
  • How to be the undisputed leader of your industry
  • Top 3 forms of content and their pros and cons
  • Which content creates the most loyal fans
  • How to create a niche
  • The importance of creating check points in content creation
  • How podcasting can make you a better speaker
  • How to raise the bar on content creation
  • Why it’s important to check your content metrics and data
  • The reason why most entrepreneurs go out of business
  • The marketing potential of blogs, podcasts and video

PS. If you want to come hear me speak at Social Media Marketing World in San Diego from March 1 – 3, 2020, you can sign up using my affiliate link here. Then tag me on Instagram @alexbeadon so I know you’re coming. Can’t wait to see you there!

CHECK OUT MICHAEL:

RESOURCES:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#091 – Inspiration from Ariana Grande to Get Over Imposter Syndrome [Replay]

Due to Alex being sick, today’s solo episode is a replay of one of her favorite past episodes (Episode 037)!

Believe it or not, there was a time when I used to feel like the biggest fraud.
​​​​​​​
Today I’m an online business coach, but I first started my career as a photographer. I remember on my first few shoots I would show up full of nerves, wondering if I was worthy of being on the shoot, wondering if I’d know how to pose my client, or how to overcome the awkward silences. 
​​​​​​​
I look back now and know that I was suffering from something called ‘imposter syndrome’. When you’re first getting started with *anything* in life, it can be very common to feel this sense of unease, as though you haven’t fully proven yourself to be worthy of whatever it is that you’re doing.
​​​​​​​
Well today I’ve got some advice on Imposter Syndrome for you, all inspired by pop princess Ariana Grande.

In this episode, I chat about:

  • putting yourself out there without shame
  • embracing the new, awkward, clunky phase of your business
  • how to get people’s attention before launching a new product
  • how to build upon momentum

​​​​​​​​I hope it inspires you as much as it did me.

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#90 – How Inspired Action Makes Selling Easy

 

This week on the podcast, I talk to my good friend Nikki Elledge Brown about inspired action and how it can be a game changer for your business. Nikki is the host of the Naptime Empires™ podcast and creator of A Course About Copy®.

THINGS YOU’LL LEARN:

  • What REAL-ationships look like and why they’re important in your business.
  • How she went from $0 to $21,000 by offering free sessions
  • How she scaled up to a 6-figure business by shifting from one-on-one’s to an online course
  • How she packaged free content for an extra $20,000 in revenue
  • How focusing on essential business activities and self-care brought in one of her most profitable months ever
  • How being out of alignment caused her sales to stagnate
  • How being aligned with your highest values allows you to be more inspired, disciplined, organized and focused
  • How to figure out what your highest values are
  • How to recharge after you give so much to your audience and clients

If you want to run your business in a way that lights you up, brings more discipline and focus, all while generating a profit, you have to check out episode 90!

CHECK OUT NIKKI:

RESOURCES

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#89 – How Your Anxiety is Helping You

Not too long ago, I came down with strong feelings of anxiety and overwhelm. My anxiety was my body’s way of telling me that something was going on. I was taking too much on and I needed to slow down.

In Episode 89 of On Purpose, I dive into what was causing my anxiety and overwhelm and my biggest takeaways from the whole experience. I talk about:

THINGS YOU’LL LEARN:

  • How anxiety can actually help you
  • Why business leaders should focus more on “design” rather than “doing”
  • Why it’s so important to trust yourself
  • Why a community of peers is vital to your business

If you have been dealing with anxiety and overwhelm, I hope this episode inspires you to take a step back and give yourself space to breathe.

RESOURCES:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#088 – How To Build A Business With Zero Followers

In this week’s episode of On Purpose, I talk to Angie Lee, host of The Angie Lee show, creator of Soul CBD, and advocate of authentic marketing. In this episode, Angie dives into 10 things you can do to start your business, if you have zero followers. If you struggle with growing your following and attracting the right people, this episode is perfect for you!

WE CHAT ABOUT:

  • How to increase the quality of your followers by narrowing your niche
  • How to test your business idea to see if it’s something people will pay for
  • What to put in your Instagram bio (and what you should avoid)
  • How to get your customers to sell for you
  • How to leverage your personal story into sales
  • How to use DM’s to drive engagement
  • What are macro and micro-brand stories, and why they’re crucial for your business
  • How to use the poll and question feature in Instagram to create valuable content
  • The true definition of a niche
  • What to do when someone is watching your Stories, but not engaging
  • Why video marketing is king

CHECK OUT ANGIE:

RESOURCES:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#087 – Slow Business Growth & What To Do About It

If you want to learn exactly what to do to help your stagnant business grow, today is the episode for you. In this episode, I unpack why your business growth is so slow, and the things you can do to make it grow. You’ll learn:

  • Business activities that you’re constantly doing that really just hold you back
  • How to come up with profit generating action steps
  • How to build confidence to help you sell better
  • How to get out of a negative mindset
  • and more!

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#086 – How to Create Massive Sales on the First Day of Your Launch

In Episode 86, I chat with Kat Gaskin, the creator of the Content Planner and the genius who helped me generate massive sales on the first day of my most recent launch. If you want to learn how to create massive momentum for your next launch, you have to check out this episode. It’s going to forever change how you launch.

SHOWNOTES:

  • Alex Beadon asked Kat Gaskin what is the most nourishing part of having her own business?
  • How long has Kat been working full-time for herself? 
  • Don’t forget to tell your own store and share it with your community. 
  • Alex Beadon explains the launch of Product Storyline. 
  • What is Kat Gaskin’s launch strategy and how did she come up with it? 
  • Kat ran a community content for members to vote on what color planner they want. 
  • Kat hired a Facebook marketing expert for her launch Facebook marketing numbers.
  • How does Kat Gaskin’s launch strategy work?  
  • Why should you segment your mailing list?
  • Know your audience and create a launch that works for them.
  • Reward your core audience for their dedication.   
  • The Content Planner has sold out every year that it has sold. 
  • Kat promoted The Content Planner nine months before she even opened the shopping cart to get any sales. 
  • What has Kat done to promote the planner and how to utilize it? 
  • How do Kat and Alex measure engagement on Instagram?
  • Reverse engineer the result that you want.   
  • Pay attention to how many mutual followers that you share in order to decide if you should work with someone. 

GET TO KNOW KAT:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#085 – My Guide to Fearless Selling

Stop approaching sales as if it’s this big, scary monster to be feared. The thing is, if you’re afraid of selling, you’re not going to make any sales. So let’s normalize the conversation around sales. I want to encourage you to see sales as something that is fun and as the tool to help you create more freedom in your life. In this episode, I share my tips to fearless selling.

THINGS YOU’LL LEARN:

  • How to change your mindset about sales
  • An easy peasy sales formula
  • How to create action steps that result in sales
  • Handling failure and bouncing back
  • The right way to make a “cold call”
  • & so much more!

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#084 – How to Deal with Negative Feedback with Virginia Salas Kastilio

In Episode 84, we talk to Virginia Salas Kastilio, Founder of the I Trust You Movement, about her focus on making the world a better, more loving place, and how she made a career out of being vulnerable on the internet. If you want to balance your entrepreneurship with giving back and making the world a better place, then this is the episode for you.

SHOWNOTES:

  • Virginia’s work is centered on regenerating the earth, sustainably and spiritually.
  • She went to 15 different schools growing up internationally, she’s trilingual, and began college at 16 in Germany.
  • She’s been a Youtuber since she was 16, so she learned to capitalize on her storytelling skills and got a job offer from Apple.
  • After she got training and cut her teeth at Apple and a few other companies, she decided to start working for herself instead of others.
  • Before she decided what she wanted to do as an entrepreneur, Virginia took a year to be a “happiness researcher,” through which she learned the one thing that makes everyone happy is human connection.
  • She began to build a following on Snapchat, which led to other entrepreneurs and companies hiring her to manage their social media as a consultant.
  • The best thing you can do is really show up for yourself and be present to opportunities.
  • When you step out of your comfort zone and take risks, you’re more likely to achieve something.
  • Alex notes that Virginia believes herself worthy of other people’s time, which is the key to success and is even more difficult than simply not caring what other people think of you.
  • Virginia shares some of her tips on overcoming negative feedback.
  • Virginia’s self-awareness comes from cultivating an ability to see the dark parts of herself and have full acceptance of herself.
  • Virginia talks about the ways in which she stays grounded while traveling.
  • As her business grows, Virginia has had to learn to manage teams, how to hire, and how to let go and trust her team to do the work.
  • Virginia’s intention is to dominate the consciously green space.
  • She shares a valuable tip: Determine what needs to happen first in order for the other steps to be possible.

CHECK OUT VIRGINIA:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.