Ep.125 – How to Make Content Creation a Habit

Trying to make content creation a habit? Me too. But how do you do this without it taking over your life? Join me as I dive into an 11-question discovery exercise designed to not only refine your content strategy but also to prioritize your work-life balance.

In This Episode, You’ll Find:

  • Self-Discovery Through Questions: From defining what you truly want in life to recognizing the barriers that hold you back, these questions are tailored to help you reflect and strategize.
  • Practical Insights for Every Creator: Whether you’re aiming to start a family while running a business, or looking to make content creation more enjoyable, this episode offers real, actionable advice.
  • Personal Anecdotes from Alex: Learn from my own journey as I share how I balance ambition with fulfillment, engage with my community, and plan for future content that aligns with my personal and professional goals.

Key Questions We’ll Explore:

  1. What does your ideal life and career look like?
  2. Identifying what you don’t want – setting boundaries in your professional life.
  3. Strategies for tapping into higher fulfillment and purpose.
  4. What do you want to be known for in the digital space?
  5. Planning your business to support the next chapter in your life.

And many more…

Engage with Me:

  • Share Your Insights: After listening send me a DM on Instagram & let me know what you thought!
  • Listen and Transform: Let’s make content creation a habit that fits beautifully into your life, and is more than just an obligation. Tune in to Episode 125 now and start your journey toward content creation that’s fulfilling, fun, and balanced!
  • Get Access to my Notion Resources: Join my VIP list and you’ll automatically get access to all my notion resources. 

Transcript Available Below

Hello, and welcome to the resurgence of my podcast. My name is Alex Beadon, and you’re listening to on purpose with Alex Beadon. And I’m so excited because this is the very first time that I’m ever recording this podcast as both audio and video. I’m so excited to spend time with you guys today, I’ve got a few things I want to chat to you about. So let’s go ahead and dive in. Cheers.

I wanted to share with you guys why I stopped the podcast in the first place. Because if you listen to my most recent episode, which was the last episode of season two, you will have heard me be like, Okay, guys, we’re now going to switch to two episodes a week. And then I just disappeared off the face of the planet. I don’t know, I’m just the kind of person I’m like, sometimes those things happen. Like sometimes life gets in the way, business gets in the way. I know for us, we just launched together we launch. So we were really busy onboarding our new clients and taking care of them, I had a lot of stuff going on in my personal life. And so I just took a step back. And I want to highlight that I think that’s okay. But the important part is like jumping back in and continuing to build that relationship with your audience and with your ideal clients. Now, if I had to answer the question, why did it take me so long to come back? I think the real answer is that I felt so much pressure. And that’s a really beautiful thing to admit, I think because it’s such a normal, natural feeling of being like, Okay, I have this podcast, it was something that people really loved and enjoyed. And you know, I want to bring it back. But I don’t know how I’d ever be able to bring it back in the way that it was once upon a time and really kind of putting my podcast on this pedestal like what it used to be, I have been thinking about what I want the podcast to be like, but I haven’t been taking action. I’ve been stuck in that analysis, paralysis, overthinking everything, and really just trying to make the right decisions before taking any action steps. And I’ve gotten to a point now where I’m just like, I just want to take action, I want to take imperfect messy action, I want to put myself back out there, I want to really let go of the idea that it has to be this perfect thing because it’s never going to be perfect, right. As you can see, we’ve had a change in formats, because this is now audio and video. So that does mean that I will be uploading this onto Youtube as well as onto my podcast. So you will be able to find it in two places. The best place to be updated on when a new episode goes live is to be signed up for my VIP List that is a weekly newsletter that I send out that keeps you updated with the happenings of the Alex Beadon world. Just to be clear, my intention with this podcast is to create as when I please so I’m not promising you that I’m going to be showing up every week or every two weeks, or every day or every month. I’m just showing up when I want to show up. And that’s what feels good and right for me in this moment. So bear with me as we kind of go through this together.

So today, something I really wanted to talk to you guys about is what it means to be a woman with ambition. I just turned 35 years old, go me cheers to that. But one of the things I’ve realized is that I am a woman who is very ambitious. But my relationship to ambition has changed so much over the last few years, I really look back at myself in my early 20s. And I see the way that I was so focused and like so obsessed with my end goal of getting my business to a certain place. And I definitely feel like I’m in a much more evolved space. When it comes to my relationship with ambition. And with my work ethic. I think I’m just in a beautiful place in my life where I’m actually the happiest I’ve ever been. I’m the most fulfilled I’ve ever been. I feel like I’m living in my purpose. And whereas before, so much of my identity was wrapped up in my work and in my ambition, and in proving that like I could show up and work harder than anyone else. And today, I don’t feel that way at all. I’m really leaning into my soft grill era and like wanting to embrace that side of myself that’s like, you know what, I don’t want to work 24 hours a day, like, I don’t want to be stressing out and bad about something that I didn’t get done that day. Like I really just want to create a life for myself that is as easy as possible. I don’t want it to be as easy as possible. I do want to experience challenges, and I do I want to push myself and grow. And I want to be able to lean into my creativity, I want to work. It’s just that I don’t want my work to take over my life. And when I look back at my 20s That’s definitely what was happening now that I’m in my 30s I’ve gotten really clear on what I want and what I don’t want. And I’ve become obsessed about creating that version of my life. And not trying to overwork over push myself, hustle, hustle, hustle, I’m really focused on how do I create my life to be exactly what it is that I want through the use of boundaries through the use of intention through the use of being on purpose when I first created on purpose with Alex Beadon. And the reason why I called it on purpose is because there was like a double meaning right? The first meeting was you were doing something on purpose. I mean, that’s in alignment with you something that makes you feel fulfilled something where you’re like, Oh, yes, this is in alignment with my purpose. And then the second reason was doing something on purpose, which means doing it intentionally doing it strategically being very clear about what it is that you’re trying to create and working backwards from that. And that has continued to remain a very clear focus of mine as I continue down this journey even more so Oh now because I have a better understanding now in my 30s of what my capacity is. And also, I think once you reach your 30s, you know, you’re older, you’re wiser. And the truth is that you have less capacity than you did in your 20s. So whereas in my 20s, I could push and push and push and work and work and work in hustling, hustling, hustle, I just like really don’t have it in me these days. And as I gear up to have a family of my own, as I gear up to, like, create this next stage and phase of my life, I know that that version of myself, that’s not sustainable anymore, right? And so I’ve been getting really clear on like, what is it that I want? And what is it that I don’t want, we’re kind of going through a little exercise here together in terms of like discovering what it is that you want, and how to actually achieve creating content and bring content creation into your life in a way that’s actually going to work for you.

And so as I’m going through this activity, I want you to just know that I am also going to be sharing this in my shared notion. I’m going to have a notion page specifically for my VIP List where I share like all of my notes and my tidbits and my resources. If you’re not on my VIP List, go and sign up and you will get access. I’m going to make sure from now on that every single email that I send out has that link so that you can quickly go and find it. I’m also by the way, I forgot to mention this switching away from season so no longer will this be like season three, episode one, we’re just gonna go straight back to where we were, I believe this is like episode 126. Hey, guys, quick update for me here in the editing room. It’s not episode 126. This is episode 125. And you’ll be able to find the notion links there.

Let’s jump in what is it that I want to have? I want to have a multifaceted life. I don’t want my life to solely revolve around my work. Having said that work is still super important to me, I’m still a very ambitious person, like, I do want to find a lot of purpose and fulfillment in my work. But I don’t want it to be the only thing. So I want to have a very strong family and friends life, I want to feel like an active part of my community. I want to feel like I have hobbies and things that I enjoy. And I want to be able to work on myself outside of work, I don’t want my only personal development tool to be my work, I want to have a multi dimensional life, when I can focus on finding fulfillment outside of my work, I feel like that is what’s going to allow me to really tap into my highest level of fulfillment, my highest level of passion and purpose. And I feel like in doing so, it’s also acting as a model of what I want everyone else to be able to take from me, you know, when you’re creating content like this, when you’re putting yourself out there, when you have a business, especially a business like mine, like my business is Alex Beadon, right? Like, so much of my life is shown in my business. And so I want to live a life that I’m like, I can truly stand behind this and say, this is something I’m proud of, I don’t want everything to just be about work, you know. So that’s like a really big theme for me right now. And so in knowing that, I also have to get clear on what I don’t want. And what I don’t want is to be a slave to my computer all day, I don’t want to feel like I have to be here at this certain time. I want maximum flexibility in my life. And again, as I move into starting a family and entering that next chapter of my life, that’s going to become even more important to me. So setting those boundaries from today, and really making sure that I’m honoring that from today is going to be extremely important.

I feel like up until this point, I’ve done a really good job of being consistent on Instagram, posting to stories, posting to reels, etc. But I want to take it to the next level by having what I like to call a meaty piece of content. This isn’t important for every single business owner in the world for my business, because I have an online business, it is very, very important. And so I know that if I want my business to be where I want it to be in the next two years, five years, 10 years, I need to learn how to create meaty pieces of content, aka, podcasts, YouTube, etc. Something that’s not just like scrollable social media, I need to be implementing that into my daily life and finding a way to make it work for me. And that’s what this episode is all about really is like how can I make content creation work for me, right?

So how do I get back into creating content without it being all consuming? The first thing I started with is asking myself the question, how can I make this fun? I want this to be fun. Like every time I sit down to talk to you guys, I don’t want it to feel like a drug or like a chore. I want it to feel like something I’m excited to do. So today that meant pouring myself a margarita, right, giving myself a little drink. And then filming outside. Like we have a new porch. This is one of my favorite spots. But the point is how do you make it fun for yourself? The next question is how can I make this easier? Right? So one of the big things that I was struggling with is if you have a podcast, how do you market that podcast. And so me filming this on video is also a way for me to make this easier for myself because I can take these videos, create multiple tiktoks and reels out of them and post them on other platforms, right that is making my job easier. So that’s one of the ways that I’m making it easier. Another way to make it easier that I’ve been trying to focus on and that I’ll be focusing on a lot moving forward is having a weekly schedule where it’s like every week at this time on this date. I know that I’m sitting down to record this, no matter letter was so really just focusing on making it a habit and non negotiable Habit number three, how can I lower my expectations because I’ve noticed with myself that I have such high expectations. Sometimes I’m like, oh my god, it has to be perfect has to be this it has to be that, that I was letting these little things get in my way. So for example, you know, it’s kind of bugging me right now that it’s getting darker. But this is my very first episode, I have to leave room for it to not be perfect. And for me to learn lessons as I go, right. And so embracing imperfections, knowing that it’s going to be hard at first knowing that it’s not going to be perfect. So for example, this is my second time filming this video, I filmed this entire video yesterday. And at the end of it, I realized that I never turned on my microphone. And the audio was horrific. There were birds in the background, it was super distracting. So I had to redo it. And here I am redoing it today, right. So embracing the fact that it’s going to be difficult at first and just agreeing with myself like I’m not going to give up no matter how difficult it gets. I’m not going to give up I’m going to make small changes to make it easier for myself.

Another huge part of this for me is finding a way to remain on brand. When you’re creating content, you can ask yourself, How can I make it fun? How can I make it easy? How can I this how can I that but really and truly this is a business exercise. And it needs to be good for the business, it needs to be on brand for the business. So my business is all about helping small business owners create content for their business show up online market themselves online. Now, from a branding perspective, the brand that I’m going for is your online biz bestie I want to be the person you’re like, oh my gosh, that’s my online business. Bestie right. That’s what I’m going for. So everything that I just said about me making this fun pouring myself a margarita like that’s the behavior of your online biz bestie we’re here with drinking together, we’re having a good time. Like we’re hanging out, we’re liming as we say, here in Trinidad, right here in Trinidad and Tobago, we say lime, and that means to hang out. So if you ever hear me talking about lighting, that’s what it’s all about. Right? So this is very on brand. I’m not someone who’s very corporate or like picture perfect. I really like things to be more casual, laid back fun type of vibe. And that’s exactly what I’m going for. And therefore, all of this is very on brand. And then lastly, it would not be an Alex Beadon video if I didn’t speak to you about mindset, because one of the things that differentiates me and my brand than most in my niche and in my industry, is the fact that I focus on mindsets. Your internal environment makes such a difference on how you show up in the online space. I wrote here, how can I create an internal environment that will support me in this goal of showing up more consistently with my immediate piece of content? So again, my immediate piece of content is YouTube and podcast, right? And I wrote down number one, trust that I will find my voice. Oftentimes, when we’re leading into new content creation, it can feel so scary. We sit down in front of the camera, and we judge ourselves and we’re like, how did that sound? Did I say the right thing? What are they going to perceive me as there’s no space for that there’s no room for that you just need to create. And so I’m creating that internal environment of like, okay, I trust that I’m going to find my voice, I trust that it may be a little bit awkward at first, that’s okay.

And actually, I think that’s my next point here is like leave space for it to be awkward at the beginning. It’s okay, if it’s awkward at the beginning, right? Especially for me like this is the first time I’m ever creating a podcast episode. That’s also a video. And so just getting used to the fact that I not only have to be minding my words and the power of what I’m saying. But I also need to be paying attention to how I’m coming across the lighting, the background, my makeup, my hair, like I’m so used to creating a podcast episode, I just put my headphones on, I’ve got the microphone, like right here, and I’m just like eyes closed, like focusing on every single word coming out of my mouth. I can’t do that anymore, right, I’m adapting. So as I am creating this new format as I’m leaning into this podcasting world, like I need to leave room for it to just be whatever it is, and be cool with that, like just release any expectations that you may have, and let it be what it is, it’s going to be cringy at first and that’s okay, like you’re going to find your voice as you go. So that’s another thing that I’ve been telling myself. And then thirdly, know that it does not have to be perfect. Something that I tell my clients all the time is it doesn’t have to be perfect in order to be profitable. Another great quote is done is better than perfect. And I’m embracing that in this video, or audio depending on if you’re watching or listening to this 100%. Okay, so I hope that you can take all of the tips that I shared with you in this video and really embody them as you go throughout your own week and apply them to whatever it is that you’re trying to do in your own business. Again, I just want to remind you that I will have a specific space on notion I feel like I need to name it. Can you guys help me come up with a name like, what can I name that notion space, it’s only going to be for my VIP List members for people who have signed up for my VIP List. So if you want access VIP list is free. Just go to and you can sign up there. I need to come up with a name. I’m obsessed with notion and I have a feeling that every episode I’m going to be wanting to share things with you. So that will be like the go to place to find anything that I’m speaking about here on the podcast. And that’s it.

So if you enjoyed this episode, please let me know because it’s my first episode back it means so much to me to hear from you guys and to hear your thoughts and your feedback, any ideas that you may have whether you’re watching this on YouTube or whether you’re listening to this through your podcast app, I would love for you to take two minutes to open up Instagram find me @alexbeadon A L E X B E A D O N and let me know what was your biggest takeaway from today’s first episode back. I’m so excited for the resurgence of the podcast. I hope you are too. It’s time for me to go before it gets super dark here but I’m really looking forward to seeing you next time whenever that may be. Cheers.

#028 – How To Use A Podcast To Build Your Brand with Katie Dalebout

Katie Dalebout is an author, podcaster, and what I like to call a professional curator. She’s the author of her book, Let It Out, has an awesome podcast called, Let It Out and is someone who I’m lucky enough to call a personal friend. She’s such a good example of someone who is tackling entrepreneurship in her own, unique, creative way, taking it at her own pace, and doing what feels right for her above all else. If you’ve been struggling with having a full-time job while juggling growing your brand and business, you’re gonna love this one.

In This Episode, You’ll Learn: 
– How to juggle entrepreneurship with a full-time job
– Revenue streams in the podcast world
– How to grow your audience using podcasting
– How to start a passion project that enhances your career
– Reflections on Katie’s first online course
– & so much more


Follow Katie:
Instagram: @katiedalebout 

Spark a conversation! Leave a comment below or say hello @alexbeadonon Instagram.

*This site contains affiliate links to products. We may receive a commission for purchases made through these links.

Transcript Available Below

Alex Beadon 0:00
You’re listening to Episode 28 of on purpose with Alex Beadon with author Katie Dalebout creator of the online course launch pod, the queen of wellness journaling, and podcasting. This episode is called How to Juggle entrepreneurship with a full time job. This is on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax. And let’s get you back to where you belong. On purpose.

Katie Dalebout is an author podcaster and what I like to call a professional curator, she’s the author of her book, let it out. She has an awesome podcast called let it out. And she is someone who I’m lucky enough to call a personal friend. She’s such a good example of someone who is tackling entrepreneurship in her own unique creative way, taking it at her own pace, and doing what feels right for her above all else. If you’ve been struggling with having a full time job while growing your brand and business, you are going to love this one. Enjoy. Katie Dale bout, thank you so much for joining me today on the podcast. I’m so happy that you’re here.

Katie Dalebout 1:33
I’m so happy to be here. I love you. And I’m just so happy that I get to catch up with you and talk to you. Okay, I

Alex Beadon 1:39
feel like we’ve come full circle from like, it must be at least five years ago when I was on your podcast for the first time. Yeah. And

Katie Dalebout 1:46
that was the first time we ever spoke, I think. And then we hung out in person soon after that in Tampa when you’re living there, which was a blast. And then with cutting out in New York, and we’ve been friends on the internet ever since. Yes,

Alex Beadon 2:00
I love it. Okay, so before we dive into our conversation, which I know that we’re going to be very good at the question that I asked everyone at the beginning is what do you find most nourishing about having your own business?

Katie Dalebout 2:14
So many things, but honestly, I think this like meeting people on the internet, which you know, five years ago was kind of like something we said and laughed about. And now I feel like everyone I know you and most people I know, it’s not a silly weird thing anymore. And it’s like the norm that way I’ve made friends on the internet. And, you know, I look at my podcast, especially I look at podcasting in general is the new networking. It’s a way to meet people through the guests that I have on my podcast that I would have never gotten to have a conversation with before either, you know, geographically, we didn’t live in the same place at the time, or we don’t still, or you know that we’re at different levels in our careers. Or, you know, it gave just because I had the microphone and pointing but just because I had the microphone between us, I was able to talk to people I never would have gotten to speak to. And that’s something that I definitely am really grateful for having a business which you know, mine really is, is my podcast, it’s centered around that. And not just the guest the people that I’ve gotten to meet on the internet through the listeners of the podcast, they’re just friends that I haven’t met yet that know me and I just have to get to know them. So that’s opened up so many doors for me, it’s helped me, you know, know myself better. It’s helped me in in so many ways that I’m in some that I’m sure I’m not even aware of.

Alex Beadon 3:38
I would love for you to share with everyone because I already know the story. But yeah, I’d love for you to share with everyone, your journey of really coming into this space and deciding that like you wanted to have your own business. You wanted to have your own podcast, like what came first tell us about your story.

Katie Dalebout 3:54
Yeah, it’s funny yesterday, I just was doing somebody else’s podcast and they’re like, What was your journey to entrepreneurship? And I was like, pardon what? Like, I never set out to be an entrepreneur. I never thought that I never even really knew anyone who was I didn’t have any models or expanders in, in that. So I didn’t know that that was even an option in general, much less for me. And when I was growing up, I really loved being seen. I wanted to, you know, the question they asked yesterday was, what do you want to be when you grew up? And how did you become an entrepreneur and what I used to say as a kid is I wanted to be a cheerleader. And I don’t know where I got that and I never really was one but I would say I want to be a cheerleader and then after an adult would be like well that’s on a job What do you really want to be and so I’d be like all right, I even had to fall back then I was like well you know, I’m gonna work at Michigan National Bank just like my mom because that was like all I knew was like all the careers that you could do is like have a full time job with benefits and so even back then as my like when I was a kid out I really want to do is be a cheerleader. But that was like not possible. So I had this bout on the table not Yeah. So then when I got older, it was kind of the same thing. You know, when I was in middle school, I did all the plays when I was in high school, I did musical theater. And so I really wanted to be an actress. But I never even said that out loud to anyone, or even was self aware enough to realize that that was something I wanted to do. And so when I got to college, I completely stopped doing that. And I was like, I’ll be a broadcast journalist I’ll be I wanted to be a TV news reporter. And so I was like that something that will hit a lot of the same notes as acting, it’s a way to be seen, but it’s a safer way. It’s a way to have a job. It’s something that like, my parents can get behind. It just felt safer. And it felt like I could study it. And I could be that what I realized is that’s really not the case. It’s super competitive. You have to work your way up. And so I did I studied broadcast journalism. And then weirdly, I, a lot of the prereqs for TV news were radio classes. So we were listening to a lot of NPR, were listening to Terry Gross, who I think is like the best and definitely is the best interviewer of our time, I was listening to a lot of these things, but I was kind of like, I just want to get to the TV. But what happened was I loved the format of audio. But at the time, podcasting didn’t really exist definitely didn’t exist in the phenomenon that it is now and really wasn’t in my direct awareness at all. So cut through a few. A few years later, after college, I during college, I started a blog and I was very into wellness at the time from a physical perspective. So I had this blog was called the wellness Wonderland. And it grew it started to you know, get some traction. And eventually, the year I was out of college I was you know, working a full time job on the side. It was teaching yoga, I was kind of doing a bunch of things, but all of my notes weren’t being hit creatively. But I was listening to a lot of podcasts because I was living alone a studio apartment I didn’t have I was gonna say it in a minute. I definitely had no I didn’t have a TV.

Friends, you know, I was living in Detroit, I wasn’t super happy. But podcasts were my friends podcast started to comfort me and this is the pre cereal, you know, pre before a lot of people knew what podcasts were. And I eventually it was kind of like I could do that. And my boyfriend at the time, who built my website and kind of helped me with all the technology side of things, which was so great, because I shut down with all that. And I’ll just be like, well, I can’t do it. Because I don’t know how. And I ended up you know, starting this podcast, which was kind of an offshoot at the time of this blog, the wellness Wonderland, it was the wellness Wonderland radio, but that was 2013, early 2013. Again, I was in I was kind of the first wellness see podcast that was independent and hosted by, you know, someone my age and a female. And so I got some of these. I’m really grateful for the people who said yes, at the beginning, but I just sort of stumbled into it. And eventually, like, I’m going through this sort of fast and you can pick up on things because I know, you know, the stories are like, you know, part of it, you’re one of my first guests, but I eventually got a book deal. And then my book came out and I eventually, you know, things started to snowball from there and to a place that, you know, I never could have even imagined. So I totally fell into to having a business. I was like, Oh, I guess I need to make an LLC now. And I guess I’m making money with this. Now it just, it was never really something I set out to do, which I think is why you know it became successful was because I was not I was unattached to, you know, forcing anything I really allowed things to happen. And I think because I remember vividly finding you online for the first time, and I think I messaged you. And I was like, Oh my gosh, like I’m just struck by your content. Like I just think you’re amazing. Yeah, I remember that too. Yeah. And I think what is so special, I mean, now it’s different, because you have an audience, and you’re much, much bigger now. But at the time, you didn’t have such a big audience, you know, and what was so wonderful and special to me witnessing you is that, you know, you were in your element, you were enjoying it, you were passionate about it, regardless of like, how many people were watching it. And I think that is something that unfortunately, due to the fact that like, there are so many people doing it now we do have the people out there who are just doing it because you know, they want more followers or they want this or they want that or whatever. Whereas looking at you like you always had this purity to the desire to share and put yourself out there and spread the message and like interviewed these people. And that was always so obvious to me. And so I’m curious, you know, because I know there’s people listening to this, we’re like, Okay, now it’s different. Now when you create content, you’re competing with all of these people. So it’s different being new them than it is being new now. Fair enough. But what would you say to people who are just starting out, and you know, they find themselves getting discouraged by the numbers or they don’t feel like they’re growing as fast as they want to grow? What would you say to those people? Yeah, I mean, I first of all,

A couple of things. I mean, okay, yes, I was an early adopter of podcasting. But that’s it. Like I wasn’t an early adopter. Yeah, adopter. That’s the word. Yeah. I wasn’t with blogging, I wasn’t with Instagram, I wasn’t with a lot of these other things. If anything, I came to blogging at like, the worst time, you know, it was kind of in blogging was over, but I just was, I just was sharing because I, it was a way for me to organize and talk about things that I love talking about with, with people who weren’t people who didn’t care, you know. And I think when it stops being for you, and it stops being fun, that’s when you should do something else, you know, like it doesn’t, that needs to be reflected in the work. And that’s what people are attracted to, like, that’s why you were like, oh, I want to check out more what this person is doing. Because you could tell it was genuine. And you could tell I actually enjoyed it. I think what what turns me off to people on the internet that are just, you know, not for me is when I can tell that it’s for a purpose other than their own happiness, like, there’s this great David Bowie quote, where he talks about how, when he stopped doing work for himself that he was really excited about and passionate about, and started to do it for an audience, that’s when and he’s made so much work, that’s when he made work that he wasn’t as proud of what is much better than that. But that’s essentially the gist. And I heard that and I related to that so much, because I have made choices on the podcast and my work. And that have been, you know, purely marketing choices, you know, I have done that. But I’ve also found a spin on it to make it me and to make it feel really great. And to make it valuable still, you know, and what I mean by that, like, I’ll be specific, like I’ve had people on the podcast of all different levels in their careers of different aspects of work, you know, the, the podcast isn’t just about wellness anymore. And I forgot to mention this before, but I changed the name of the podcast in 2016, when my book came out to let it out, and all of my work now is under that and I’m actually going through a rebrand again, but it’s it’s all let it out. And I realized that wellness isn’t just you know about the physical body wellness is something that incorporates your career and creativity and relationships. And, you know, I like Rangers as much as the next guy, but it’s not life isn’t about that, right. And so that’s what’s really been great about my podcast is it’s a really diverse group of people. But I have people on, in within that have all different levels in their career. And that means that you know, some people when they share it with their audience brings more eyes to the pot, more ears to the podcast, which I’m which I’m really grateful for, but I don’t exclusively have people at a certain level. So it grows quicker, you know, I have people at all different levels. So the conversation is great. And when I do have someone who’s, you know, has a big following. It’s not because they have a big following, like maybe it’s a marketing choice of like, yes, I want to have that person on. I’m they’re not maybe my number one person, but I know the conversation is going to be good. And I know I can move it into a direction of what I want to talk about. And I think that that’s okay. It’s about like, making it fun for you however, you can in a knock getting like, I don’t pay attention to the numbers like I don’t I don’t I don’t even have my my Instagram on like the business thing. Like the whatever that is like I don’t look at the numbers. I don’t and this probably you would probably like have helped for me that how I could grow more. But like I I don’t look at I don’t look at any of it. Like I only downloads when the sponsors make me to tell them like I’m not refreshing it all the time. Because I’ve done that before. And every time I do it’s like, you know, it just makes me sad and good. Yeah, yeah. And then when I don’t, it starts to grow. And I’m like, Oh, my God, when did that? Oh, my God, no way you’re not attached to

Alex Beadon 14:07
it. Yeah. So I’m so fascinated by this mix between like, not obsessing over the numbers. And then also like, you know, documenting the numbers and being aware of it, because you can make intelligent decisions from the number. I think it’s such an interesting relationship. And I think it really comes down to each individual. Like I’ve interviewed so many people at this point. And I never realized how different everyone is when it comes to this. Like some people are like, live and die by the numbers. And some people are like, I don’t really care what the numbers are. I just kind of go with my intuition. Like whatever ends up happening ends up happening. So I love that you share that with us. And I don’t think there’s a right or wrong answer. I think like you just do it the way you do it. And if it works for you, that’s all that really matters. So before you kind of touched on your community and you were saying how you know you you love The guest, but you’ve also really loved building and growing this community that you have over the last few years. So I’d love for you to talk to us about, you know, what was the journey of growing that community? Was it something that you were super intentional about? Did you have a vision for it? What’s it been like, as someone who’s kind of, you know, just been stepping more and more and more into this position of a leader under this topic.

Katie Dalebout 15:25
That’s so funny. I wish I had a vision for it. I think at the time, you know, when I started this alone in my apartment in 2013, it was honestly, I would just be grateful if someone who wasn’t someone I directly knew found the podcast. Like, that was it, I didn’t care if they were, you know, totally out of it. There was no demographic, there was no avatar, there was no ideal consumer, like it was just, I’m going to do this because I think it’s fun. And if by some miracle, someone listens to it, you know, your main

Alex Beadon 15:59
thing, like, I’m just gonna be, I’m just going to have conversations that I’m really interested in, and like, whoever wants to listen is gonna listen.

Katie Dalebout 16:06
Yeah, honestly, Alex, it was a way for me to get an hour of time with someone who I wanted to talk to, right. So I really used it as personal networking. You know, I use it. I want to talk to this, you know, yoga teacher who has written four books, and I want to be a yoga teacher that writes for books, and I’m not going to just like ask her to coffee. But if I make a conversation with her and tell her I’ll share it with my very small following, maybe she’ll say yes. And a lot of people were really generous to me. So it was me being able to ask questions that I was genuinely curious about, to people who I admired. And I was fans of their work. So if it was someone who I had, you know, read their book, and it was meaningful to me, I’d watch their movies. And this is still what it is, largely, it’s, whenever I read the book, I love I try to get that author on whenever I, you know, go to a show, and I see an actor, like I tried to get that person on, it’s whatever I’m moved by. And I want to have a conversation with and curate and like, bring to my audience like, that’s what I have. Now. That’s still the way I do it. But back then, yeah, back then it was really just a way for me to get in front, like, get time with these people, which sounds so self serving, but I think and that oh, that’s what I that’s what’s in the David Bowie quote. He’s actually says like, the make the work self serving, be selfish when you’re with your work. Because when you’re not selfish with it, when you’re not doing it for you, people can sense that it’s like, you know, this is kind of a played thing now, but I’m sure you know, this, Alex, and I’m sure you’ve said this before. But it’s like you can’t be everything to everybody. So you might as well, being really specific people end up relating to it more like casting a super wide net. And, you know, being like this is going to be for everyone, like no one really relates to it, I find the more specific I am, the more and the more real I am, the more people relate to it. So I think that’s why I ended up being relatable at the beginning. And people ended up finding it was because yeah, because the guest shared and then some of those people stuck around, but also just because I was relatable. And I was just, I was just doing this for myself. And then as far as the community though, it just kind of became what it became. And moving to New York, I’ve been doing a lot of live events. I’ve been doing live podcasts and meetups and the community is super cool. I’m honestly like, every time I meet someone who listens to the podcast, or I see a screenshot that they post, I’m just like, oh my god, you’re so cool. Like, I just want to meet them and be their friend. And I’m just, I’m really I’m really happy with get the community. I wish I could say that it was contrived. And I had like a master plan of how it happened. And, and who the you know, the it’s, it’s largely, and I hope that this grows, and I hope it diversifies but it’s largely, you know, young women who look like me and are similar to me and relate to me who are the community and that’s fine. And, and, but it also surprises me sometimes sometimes it’s people who are much older than me, who resonate with it. And I hope that it becomes people who are much younger than me as I as I age as I grow up. So, you know, it’s really nice to have this time capsule of myself on the internet, through these over 200 episodes that I’ve recorded.

Alex Beadon 19:19
It’s crazy that you’ve done more than 200 That is so yeah, we’re coming up on like a new thing. And I love the fact that you’ve created this podcast, really just from your heart from your soul, you’re just like, here’s the thing that I’ve put together, like take it or leave it. And what I want everyone listening to keep in mind is that you don’t always have to have this grand plan. Like you don’t need to have every single thing figured out. You don’t need to know like how the community is going to build or whatever. Like sometimes it’s just enough to show up and do the work. Put it out there and I love that about you. I think you’re such a great example of that.

Katie Dalebout 19:58
Thanks and I mean, I think I will They that it’s not. It’s not for everyone to be the way I am like some people need to be more directed. And like, these are my goals. And this is what I need from this. I’m someone who I’m very disciplined. So for the last five years since 2013, every single Wednesday, which is crazy, I’ve taken like, I’ve taken two breaks where I’ve been offered three weeks, for between seasons, but other than that, every single Wednesday, a new podcast episode comes out, and I do the show notes every Tuesday night, even when I procrastinate them. And it’s like, for so long, like, I didn’t have a boss telling me I had to do that I didn’t have for a really, until fairly recently, like in the last year, well, a little bit over a year, I didn’t have sponsors. So monetarily, I wasn’t, you know, tied to anything. And I didn’t even have it like now, you know, I have two people who work with me. And I wasn’t I did. I was doing it all myself. So it didn’t even matter, you know, on their timeline, like I did that myself. And now you know, I do have those parameters of like, I have to get it out because they’re sponsors and because, you know, Amanda needs the file and blah, blah, blah, but I didn’t have those deadlines, I created them for myself. And now still, like, I do things other than the podcast and that, that I don’t have those parameters on. And they still get done because I’m maybe you know, a crazy person. Or maybe I’m just you know, however you want to call it. Like I’m really disciplined. And I say I’m going to do something like, it’s going to happen. I’m pretty intense about that. And that’s my personality, or my, you know, astrology sign or whatever my composition. That’s what makes me like that. And I know, you know, for instance, like my boyfriend really admires that. And because he doesn’t have that, like he has to he’s not a good self motivator. I guess what, that that’s what that is, I guess, you know, he has to like, no, I need to be there at this time. Because I told this person I would work for me. It’s like, I can just tell myself that and I’m going to move everything to make sure that happens, because I will feel really bad if I don’t. So I don’t know if it’s good or bad. It probably induces a lot of stress. That’s

Alex Beadon 22:10
amazing. Wired. I love I love that so much lately I’ve been it’s funny that we’re talking about this because lately I’ve been thinking a lot about motivation. And where does it come from? And how are some people so self motivated, and others just aren’t? So yeah, that’s fine. That and that you’re such a self motivated person. I think that’s amazing. And I think it’s a big part of why you are where you are today as well. So the title of your podcast is let it out. Can you please explain to everyone listening? What that means to you?

Katie Dalebout 22:40
Yes, yes. Okay. So when I was writing my book, well, before it before I wrote my book, actually, I got the title of my book, which is also let it out. And the podcast comes from the title of the book. And the title of my book is about journaling, which, you know, we can talk about as well, it’s 55 journaling, exercises, its its journaling prompts, which nobody told me to start journaling I was I was going through something in my my early 20s, when I was surrounded by a lot of therapists and coaches and people in my life. And I intuitively was I was reading a ton of self help, I was doing all the things but I was like, you know, I can do what all these other people tell me to do. I can eat a diet like this person tells me to do but it was it was too much information, I felt like the answers might be within me. And that’s like a cliched played phrase now too. But at the time, I just intuitively wandered out of the Self Help section into a Barnes and Noble. And I went into the stationery section because I had a gift card. And I bought myself a journal and I just started writing in it. And it was cathartic for me to get the thoughts out of my mind onto the page. And then I could sort through them and decide which ones I wanted to listen to and which ones weren’t true. And it gave me relief. And what I realized is, you know, that’s that same feeling related to me, which is how I kind of came to this idea of of writing the book. That relief I felt after essentially like purging the thoughts out of my mind onto the piece of paper helped me because in a sense in the in a very similar way to when I was sick when I was a kid my mom would always say to me you know if you have like a bug and or the flu or something and you need to throw up, or if you have the sniffles and you need to like have a sinus infection or something you need to blow your nose or cough or whatever my mom would be like let it out let it out like he gotta throw it you gotta let it out. And it’s the same thing of the thoughts in my mind so that that’s how the the title of the book came to be and and that’s that was happening and then I was like, you know I have this podcast, I really want to diversify it from wellness. I always joke like you can take the wellness Wonderland off the internet. You can take the wellness Wonderland out of the girl you know like I And I still like talking about wellness. And it’s still something that I find it fascinating people’s relationship to it, and especially the world that we’re living in. Now that puts a pressure on it. And I think, you know, there are ways that that can be problematic and kind of a new class system. And there are ways that it can be really beautiful and wonderful and help enrich people’s lives. And so I still find that fascinating, but I was looking to diversify the content I was covering in the podcast, and let it out seemed like a perfect fit, not just because it was easy, because it was the name of my book, but because of that same thing, you know, I tend to do that with my feelings. And my therapist told me a couple of years ago, I was walking around me like, I’m someone who feels so many feelings, I feel so many feelings, feelings, just like that’s a lie, Katie, you don’t feel feelings, you think your feelings, you think my feelings and I stuffed them down. And I don’t actually deal with them. Like, I don’t actually allow myself to feel fully I closed myself off meaning, I’ll think a thought. And then when the feeling comes, I’ll you know, turn to my phone, or I’ll turn to you know, food or denying food or drinking or you know, whatever, like, religion. So whatever coping mechanism, we all have our coping mechanisms, right? So I decided to really start feeling my feelings and going there. And because if you feel the richness of sadness, you can also feel the depths of happiness, too. But if you don’t allow yourself to feel the full spectrum of emotions, like why are you here, you know, like, that’s why I think we came here it is to feel. So letting it out is like a way for people to let it out and be really present, let out whatever is on their minds. And I have these very long form conversations. They’re about, you know, an hour and a half, two hours of talking about our feelings talking about, you know, I think my podcast is so long, because after about a half an hour, and you kind of forget your recording, and you can just you’re kind of sleepy and delirious and people just start being like, good stuff starts coming out. Yeah, it really does. And it’s a it’s a really magical thing. And it’s kind of like a meditation for both of us. Because you know, like we’re doing right now, like, our phones are in airplane mode. It’s just you and I. And if I get distracted, I sound silly, especially as the host, you have to kind of keep the thread going. Let it out was the perfect way for the show to kind of progress. And I really love that title. And now what I’m making, you know, with this, this new thing that I’m going to be launching in a couple of months, like, I love that the name, let it out is is going to be the through line of my work, which was accidental, but I think is really fitting.

Alex Beadon 27:37
Yeah. Oh, I love it. Okay, so talk to me about your offerings, the different things that you have available for people to buy, or the different revenue streams that you have. Because I know you said you have sponsors for the podcast as well. Like, I would just love to know, your evolution and your journey with that.

Katie Dalebout 27:56
Yeah, so again, all of it was kind of accidental. I didn’t have any revenue.

Alex Beadon 28:01
So much for that. I love that you’re just like, just happened?

Katie Dalebout 28:06
Yeah, yeah, I really did. And, and I mean, I have to be really honest, like, the reason it happened that way, was because I had a full time job. And I’m, I never had to put the pressure on the work to make me money. You know, I was supporting myself elsewhere. And I was doing this on the side. And I think, you know, I was embarrassed to talk about that for a really long time. Because I was like, Well, I’m not a real author, if I’m not making my money from my book, or I’m not a real blogger, or I’m not a real podcaster. And then I was like, Yes, I am. People listen to this, and I work really hard on it. And, you know, I work harder on that than my full time job. So I definitely am. And, but also, you know, I have the luxury of not putting pressure on the work to make the money, which allowed it to unfold this way, you know, some people don’t have that luxury or choose not to have that luxury, you know, and then maybe I would have monetized faster if I if I had had to do it, you know. So that’s just something I want to be honest about. And so the first way that I started making money, you know, I would be an affiliate for other people. And that was the first time I ever made money. So meaning, and that was just very, very small that wasn’t going to like pay my rent or anything. But if I had some on the podcast, who had an offering, I was obviously going to put information about their course or their, you know, event they were doing in my show notes. And then if people wanted to engage in that after they obviously found it through me, I would make a small percentage because I was like, Oh, maybe I could have sponsors for the podcast or maybe and then eventually brands started to reach out to me that wanted to sponsor the podcast, and that’s why I said no to all of them because they just like weren’t really a fit. And then I but it did plant the seed that I was like, Okay, well, if brands are reaching out to me, that means I could probably reach out to brands I do like and I do really do love and would want to talk about in the podcast anyway and curate for, you know, the community anyway, why don’t I try that? And then I did. And so now you know, I have two sponsors every episode. So that’s, that’s been the biggest revenue stream, I got a book advance. So when my book came out, I made money that way my book is traditionally published. So that means I get 50% of the profits, and my publisher gets the other 50%. So, but I had to make the way publishing works is I had to make back the advance first, so I got a bunch of money up front, and then I didn’t start getting royalty checks for about like a year, I think until I made that amount back. And then now I get 50%. So it’s not a huge amount. It’s like a nice like, oh, cool, little bit of money every once in a while. But so I will don’t suggest living on on a book deal. You have to have other things. And I think this is really important to talk about, like, every podcaster that I know, isn’t just a podcaster I don’t know, one. I don’t know what unless it’s like NPR like every other podcast, you’re either. You know, people who I know who have very, very, very successful podcasts also sell an online course or also are a comedian and they do a podcast or, you know, like, let’s let’s talk about Pete Holmes. He’s a very famous comedian who has a very successful podcast. But he also tours as a comedian. He also has a TV show on HBO. So like, there’s his revenue streams, you know what I mean? Like, even though there’s sponsors on his podcast, which maybe he could live off that, like, he does other stuff, too. And I’m actually you know, so that’s how I’ve made money to up until this point. And then what I’m doing now is I’ve never, ever sold anything on the internet myself. I’ve you know, sponsors that’s not selling anything. I’m just telling about somebody else’s thing in my book, I don’t deal with either. That’s my publisher deals with that. But I spent all winter working so hard on something I’m so proud of. And it’s this my first online, I guess, yeah, of course, online workshop. It’s called Launch pod a launch pad for your podcast. Because Oh, I guess

Alex Beadon 32:09
love the name.

Katie Dalebout 32:10
Thank you. I can’t wait for you to see the website because it’s really good. The imagery is all space but excited the theme. And the images for that was because I started podcast advising just like you would have a financial advisor. I had so many people emailing me like, how did you start your podcast? What microphone? Do I get to I’m scared about like, what should the title be? Can you workshop it with me and I, I was answering these emails, it was taking me so much time. And I was just like, I can’t get back to all of these, I need help. And but I want to help people. So I started to make a program where people not a program, just 15 minutes, and I would talk to them on the phone about their podcasts. And I was this podcast advisor. So I learned a lot about what people were asking what people needed, what I needed when I started because like I mentioned before, when I was telling my story, when I started, when I had this idea to start a podcast, I would have not done it unless I accepted. I did have a podcast advisor, like I had someone to take care of the technology for me, I had someone to talk through my idea with I had someone to tell me, I was okay to tell me all the things that I didn’t want to do that I didn’t I could Google but I didn’t want to Google that did them all for me and figured it out. And like for me, that was my boyfriend at the time. And I’m so appreciative that I had him because I never would have done it. And I wanted to be that for other people. So that’s what I started to be with this advising. And so then I made this, this online workshop, which is, you know, what brings me to what I was saying about knowing this from other podcasters. So it’s eight modules, where I talk about everything from, you know, starting podcasts and workshopping it to technology to you know, finding sponsors and monetizing it and everything in between. But the biggest that’s like not that’s like the tiniest part of it. The main part of it is that I interviewed 10 Other podcasters who have been quiet, yeah, as long as me or have, you know, been doing like in all different spaces. And I also anyway, so everyone I talk to they don’t make their money entirely from their sponsorships, they do other things either also wrote a cookbook, or they also do workshops, or they also whatever. And so it was really important for me to showcase that, like, I think having a diverse amount of revenue streams. And as I know, you know, Alex is, is really important and helpful. And we right now it’s kind of the wild west of podcasting. And brands are excited to work with podcasters and want to be associated with a medium, but I don’t know how long that will be, you know, like blogging change a lot and like podcasting is what blogging was 10 years ago. I don’t think it’s going to be like a bubble bursts like there was with that. I think it’s going to just change and evolve and I see this medium being around for a really long time. And I totally agree with you. Yeah, but anyway, so that’s, that’s my third revenue stream or so. Okay,

Alex Beadon 35:00
I have to add on to that. Because for everyone listening before I started my podcast, the one person who I called and I was like I need your advice was Katie. And Katie, she was so nice. And she gave me so much advice. So I’m just lucky that you’re my friend. That was really, really helpful.

Katie Dalebout 35:18
Yeah, that was like, my first podcast advising session

Alex Beadon 35:24
as a friend, and then this thing I wanted to tell you is that I love that you listened to your audience, because so often I think people are like, oh, what should I do? What should I do? What should I do? And so often, the answer is like literally staring us in the face. But we think it’s too easy. Or we think it’s like, I’m not really sure. Like, the same thing happened with me. And Grand Slam, like, to be honest with you launching a course about Instagram Stories wasn’t really on my radar. But I was getting so many questions about it. I was like, Okay, this might be something to consider. And it has been so so worth it. So I love that you’re listening to your audience. That’s awesome.

Katie Dalebout 36:00
Yeah, it’s interesting. I heard this quote recently on a podcast, probably. But someone said something, like, follow the dream that’s also following you. So it’s like, if you want to be an Academy Award winning actress, but like, what’s really working for you? Is your gardening business, like maybe any like that as well, like, maybe go with the gardening business, you know, like, and take some acting classes, but like, follow the dream that’s like, what’s working for you? And like, same thing, like, I never thought I would teach broadcasting, I did a lot of like, who am I to, to talk about this? Like, I really don’t know what I’m doing. I fell into it. But I had so many people asking me that I kind of had to

Alex Beadon 36:43
love it. So so so much. Okay, so I really want to talk to you about spirituality, because I know it plays a huge role in your life. So I would love to know how that has evolved for you what your current practices look like, if you’re still going on that route. Talk to me about that.

Katie Dalebout 37:00
Yeah, of course, it’s like, my favorite thing to talk about. So, I mean, it’s it’s like, it’s like anything, it’s like, everything in life is kind of the same thing. It’s cyclical, it’s it’s malleable, it’s changing. I think, you know, for me, the things that stickers, like, I really believe that we’re all connected, I think you can call it a million different things. People in the people in my life all call it something different, you know, my boyfriend calls it something different than I do. You can call it the universe, you can call it humanity, you can call it God. But I think that when we are being present, and we are fully ourselves, that’s when we can connect with each other. And we’ve all I think we all have come here to heal and learn and grow. And then to teach that to other people. And to be that and share whatever we’ve come to learn ourselves with other people. So that’s, I’m just trying to be better at being myself every day. Like that’s, that’s my goal now is to know myself better and feel more comfortable being myself and I don’t get that every day. You know, I the reason I started journaling is because I was so good at putting on masks and being a chameleon to find whatever everyone wanted from me that I had no idea who I was, I was just the shell, you know, I didn’t have anything. And I had to find some self awareness to to figure out that. And the, the journaling is just a practice to be able to know that and then once I’m able to do that with myself, I feel more comfortable being that with other people. So now you know what my practice looks like, I do TM meditation still. I was gifted that by someone who came on my podcast, so I, I do that about 20 minutes a day I don’t do the second one is often I used to now that I live in New York, I don’t really do the second one. But once a day, every morning, I meditate and I lately, I wasn’t journaling really at all, except, you know, kind of SOS as needed. But I just started to do actually like two weeks ago, I decided to do the first exercise of my book, which is a spin off of Julia Cameron’s The Artist’s Way but I’m doing like morning pages every day for 30 days leading up to my birthday because I just thought it would be fun, and I’m trying it. So yeah, I’ve done that before many times but those are kind of the main two things that really stick for me and just trying to be gentle with myself and realizing much like with my business like the the less I force and the less I think about things, the more comes to me and I really believe that, you know, the universe is something we can communicate with and work with, but only if we’re present and only if we’re being our selves. And whenever I’m distracted, or I’m rushing, I find that’s when things just aren’t as easy. And I want more ease and my life, you know, I think ease is, it feels cozy. To me, it feels like I’m most creative. And I think I think everyone wants more of that, you know, being busy and running around. That’s when we block ourselves off from, you know, any sort of spirituality or any sort of connection to something greater than ourselves.

Alex Beadon 40:30
I feel like you have this really great relationship between ease and flow and like wanting to invite more of that into your life. And also being someone who like you self described yourself as really self motivated and a hustler, someone who can get things done. I’d love for you to talk to us about that relationship. I know a lot of people really run themselves into the ground, you know, so what has it been like for you in balancing that? Have you always been this way? What are some tips that you can give people on? Just being aware of like, maybe when they’re going down the wrong path?

Katie Dalebout 41:07
Yeah, I mean, I think that’s it right there. It’s like being aware of it. Because I don’t I want to be really honest to have like, I’m not perfect at this. And that’s the part you don’t see, you know, like anyone is Yeah,

Alex Beadon 41:19
got it totally. Oh, I spectrum. Yeah, fall somewhere in there.

Katie Dalebout 41:25
And it’s, it’s the awareness of like, knowing when you’re further at one side of that spectrum than the other and being able to come back to like center on that spectrum. And I know, like, when I’m getting in the red zone of like, I’m about to get burnt out, this is too much. I’m overwhelmed. Like, that’s when I start getting sick, or that’s when I start, you know, my I’m not putting enough into my relationships, like we have all these different buckets in life. And the bucket is like the career bucket. And then we have the creativity bucket. And we have the, you know, general life Aaron’s bucket, and we have the romantic relationships, but bucket and we have the wellness bucket. And it’s like, we only have so much stuff to put in those buckets. So it’s a myth that all those buckets can be filled at the same time, like that is impossible. So you’re one is going to get more of like when my wellness bucket is more full, maybe that means my work isn’t as full and that’s okay. But it’s going to serve all of the buckets, the more I put into each of them, you know. So it’s about just kind of knowing where you are on that spectrum. And the way I’m doing it currently, and this is maybe not forever, but I’ll kind of work in Sprint’s where, like, for instance, this weekend, I worked a lot like I didn’t I worked all weekend, because next weekend, my boyfriend and I are long distance like my boyfriend’s coming, we’re kind of having a staycation. And I’m going to not work at all. And so I really wanted to, you know, that was what I wanted to do. And that’s not to say I do that all the time. But that’s what I did this weekend. And I think having that awareness because I’ve gone in, there’s been periods in my life when I’ve, I’ve worked too much. And there’s been periods of my life when I’ve gotten behind, because I’ve been having more fun. And I think it’s just like allowing yourself to know again, that it’s cyclical, and that it will change and that it’s different with the seasons. And you’re in charge of that you’re in charge of how much time and how much of you you devote to these different areas. But knowing that, how you feel your best and what that takes for you to feel your best.

Alex Beadon 43:32
Would you also say, because I feel like a lot of people’s problems is that they’re rushing to get to where they want to be, or like, I want to be a full time entrepreneur and I’m rushing to get there. So it’s like, I’m going to only focus on my work bucket for like the next six months or whatever. So looking at your yourself and looking at your own life, would you say that you’re someone who maybe just has more patience, or you just have more trust that things are working out in your favor? What advice would you give to someone who maybe is a leader? Or do you think that that’s fine, too?

Katie Dalebout 44:05
I mean, I think that that’s fine, too. I’m a step and that’s not me, you know, I’m a stepping stone. I think we’re different in this way. You know, like, I’m a stepping stone person, I need a I you know, I wanted things that I’ve wanted for a really long time I’ve gotten when I’ve gotten them and that’s been okay. You know, I think my people who are like that, and they want to just focus and go go go great. If it’s, if that’s what’s fulfilling them, like I think you and I are different in that but like it fulfills you. For me, that would be too scary. You know, I think we all have different thresholds for uncertainty and thresholds for fear and thresholds for for change, right? And mine is very, very low, right? Like I’m, especially in terms of entrepreneurs, right, like mine is very low. I want to make sure that I’m going to have enough you know, money that I feel comfortable and living in New York City and all these different things and Did I that’s caused me to do things a bit slower than maybe someone else would. Were someone who’s had a lot of models for entrepreneurship and has a bigger tolerance for risk and uncertainty and change, you know, they might be able to do things a lot quicker than than I would. And I think that’s okay. And honestly, I admire them a lot. But the difference is, it has to actually feel fun for you. So if for me, that wouldn’t feel fun, that would feel scary, and I wouldn’t like that, and the work wouldn’t be good, I would feel like I was compromising the work. But for them, it might ignite like a fire under them. And they might make really, really great work because they’re putting themselves they’re giving themselves deadlines. And that motivates them, where I don’t need to be motivated by deadlines, I motivate myself regardless. So it’s just it depends on the person. We’re all so different. We come into the world. And you know, our bodies look really different. Our intellects are different, like our, you know, all of these things are different based on how we grew up, where we grew up, and also what was modeled for us. And that’s just also like how we are, you know,

Alex Beadon 46:05
yeah, I couldn’t agree more. And I feel like, I don’t know what number episode this is. But I feel like that summary of conversation that we just had pretty much summarizes my entire experience of interviewing however many entrepreneurs I’ve interviewed is just like, everyone is so different than everyone like, I think if you’re an up and coming entrepreneur, your job right now is really to figure out what works for you and really get comfortable finding that flow of like, you’re still hustling, but you’re taking care of yourself in a way that feels good. Whatever works for you. I love it. Okay,

Katie Dalebout 46:39
yeah. And there’s no shame and like none on it, you know, like, whatever you are

Alex Beadon 46:45
right or wrong, like you are at your sharpest you are at your best when you’re working in the way that best suits you. Aim like Amen. Yeah. So I asked people wrap up questions at the end of every single episode. So get ready and favorite question number one, for this. What is one thing you do that has been a non negotiable in the success of your business?

Katie Dalebout 47:11
It’s it’s pretty cliche at this point, because I wrote a book on journaling. But journaling is how I get the clarity. It’s how I get ideas. It’s how I get organized mentally, and I can kind of skim the pond scum off the top so I can get to clear water ideas underneath all of that. So that that would be the thing.

Alex Beadon 47:33
I love that you’re so into journaling, we’re gonna have to have you on again to just talk about journaling. Okay, great. I would love that. Share a mindset shift that has made the biggest difference in your life as an entrepreneur.

Katie Dalebout 47:45
Oh, this is a good one. Okay, I got this from Elizabeth Gilbert. She wrote this book, Big Magic a couple of years ago, that really changed everything for me. So she was saying that when so she was always a writer. And that’s always what she wanted to do. But she always had side jobs on the side of that for the entirety of her career, because then she never had to put the pressure on her work to make her money. She was able to be creative and make choices outside of that. And she literally had a job until her book, Eat Pray, Love came out, which was a huge, massive success, like Julia Roberts played her in the movie, so then she could leave her job, right? So when I heard that I was like, I actually am an entrepreneur, it was like this magical thing for me. So it was really that was the biggest mindset shift of like, just owning what I felt like, Okay, I do all these different things to make money, but it doesn’t mean that I’m any less of a podcaster or I’m any less of, you know, an entrepreneur like this is actually real. It’s not just this side thing that I’m gonna give up some day, it allowed me to feel more confident.

Alex Beadon 48:50
A man, I love hearing you say that, okay, and I think so many people are gonna hear that and totally resonates. I love it. Yeah, fill in the blank, the world would be a better place if more people knew.

Katie Dalebout 49:02
If more people knew people love when people are being real when people are being themselves and people are being authentic, and people can smell from a mile away, when you are trying to be something that you think someone will like when you’re hiding when you’re afraid. And that is just, I don’t ever want to be around people like that because it just makes me sad. It’s not I don’t want to be around them. But I just wish people knew that they could be themselves and own whatever they’re trying to hide.

Alex Beadon 49:35
That’s so good. The book that changed my life was

Katie Dalebout 49:40
I really did like Big Magic. But I want to say another one that was really helpful to me. Mmm hmm. Gosh, there have been there have been so many books that have really been helpful to me. This is kind of a random one but big magic but I already said that. And then this book Star Girl.

Alex Beadon 50:00
Did you ever read that? No,

Katie Dalebout 50:02
it’s like a fiction book I read in middle school, but it’s by Jerry Spinelli. And it kind of talks about these things you can read in like a day, or like two days, it’s really little. But it’s, it’s like a why a novel, but it’s about this, this girl who’s very different. And her, her name is Star Girl. And it talks about kind of what we’re talking about today, which is, you know, owning whatever it is that you’re afraid of, and what you’re trying to hide and, and being yourself and just being okay with whoever you are. And that’s what this book is about. And it helped me in middle school and it, I read it again, in college, and I, you know, probably we will return to it this year. It’s impactful for me.

Alex Beadon 50:44
I love it. Okay, last but not least, I like to ask every guest to challenge our audience to do something to take some sort of action this week. So what is it that you would like to challenge our audience to do?

Katie Dalebout 50:59
Okay, this will be kind of an open ended challenge. But I like I said earlier, I committed to doing 30 days of something that I know is good for me. So for me, it’s doing this journaling everyday, like I’ve done it before. I know it’s good for me, I wasn’t doing it. So I decided I’m going to do it for 30 days. And then after 30 days, it can stop forever. I can keep going I can do it sporadically. But for 30 days, I have to do it. So why don’t and I’m not gonna say that they have to do journaling, they could but maybe it’s meditation, maybe it’s, you know, drinking more water. Maybe it’s committing to writing a new song every day. If you’re a songwriter, maybe it’s making a podcast every week for eight weeks, or whatever it is. But like commit to doing something you know, is good for you for a week for 30 days for like, give yourself a time period. And be kind yourself. Like if you miss a day. Don’t beat yourself up, because that will just make you not want to do it. But I think that could be cool.

Alex Beadon 51:54
Thank you so much, Katie, I love you from the bottom of my heart. And it’s just so wonderful to have you on the podcast. And I’ve just gotten to hang out with you. And I know everyone’s gonna love you so much. So, everyone, if you haven’t checked out Katie’s book already, let it out. Go and check it out. Buy it, take the exercises and use them as a podcast. Go and check out her podcast. And Katie, can you let everyone know where they can find you online?

Katie Dalebout 52:25
Yes, yeah, I’m at Katie, Dale, well, all over the internet. Just a quick Google away. I’m active on Instagram, all the places. And my podcast is called let it out. So just search that in iTunes. And if you are thinking about doing a podcast email me, let me know and I would love to help you and fo at Katie Dell out. And launch pod will be out. I’m sure by the time this is out. So yeah, check. Check that out. It’s a cool club. And yeah, it this medium has been so great for me that I really want more people to be part of it, because I love it and I want it to keep growing. So that’s that’s why I made the online workshop.

Alex Beadon 53:06
I’m so excited for you, Katie, like Thank you. I’m so excited because I’ve just been wanting you to create your own for so long.

Katie Dalebout 53:14
I know so many people like told me that and I was honestly so resistant. I was like, Yeah, I could make a course on journaling. But I feel like I put everything I knew about that. And like it was like I I just don’t I’m like I don’t want to feel salesy. I don’t know what to do. And like, this is the only thing I was like, I do actually know this. I’ve done it for five years. I studied in college like, yeah, I can do it. Yeah, I do. And I’m really like I wouldn’t be I didn’t wouldn’t feel comfortable putting something out that I didn’t really love. And yeah, I worked so hard on Alex. I’ll tell you all about it. But I’m excited about

Alex Beadon 53:48
it. I’m so proud of you. Thank you again so much for joining me. And I love you.

Katie Dalebout 53:53
Thank you for having me. I love you more. Thank you for listening to

Alex Beadon 53:59
thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that. I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon and I will talk to you again very soon. Bye.

#027: How I Booked 2 Coaching Clients This Week & Created Momentum In My Launch

Alex gears up for a big win!
In this episode you’ll hear Alex bring you behind-the-scenes of one of the most important months of her year. As she gears up for the second launch of Gram Slam, she runs you through how she booked 2 coaching clients this week, and what she’s been doing to build momentum for her upcoming launch of Gram Slam! If you ever wonder what’s *really* going on for an online marketer right before a major launch, this is the episode for you!
This is On Purpose. 
5 Things You’ll Learn In This Episode: 
– My process for booking coaching clients
– Why you shouldn’t feel deflated if an ideal client doesn’t book you
– The one thing to keep at the front of your mind when launching
– How this is Alex’s most prepared-for launch
– What Alex has let slip since being in launch mode


Check out your girl:
IG: @alexbeadon
Facebook: Alex Beadon


Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
You’re listening to episode number 27 of on purpose with Alex Beadon. In this episode, I share how I booked two coaching clients this week and how I created momentum in my launch. This is on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose-driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose.

Hey, friends, I’m so excited for today’s episode, because today I’m going to be talking to you all about how I’m feeling behind the scenes of my second launch of Grand Slam. And I’m also going to be sharing with you my process of bringing onboard some new coaching clients. So if you are someone who is a coach yourself, or if you’re someone who’s into sales, and you’re always trying to learn more, if you’re someone who’s about to launch something of your own, and this is definitely a great episode to listen to. Let’s dive in. So first of all, I’m so excited because if you’re listening to this, as this episode just went live, it is October 8 2018. And that means that my five day free Instagram Stories challenge called double down on your DMS is live, if you haven’t signed up, you are missing out today’s the very first day so you, you really won’t have missed anything. And even if it’s day three, four or five, like still sign up, because you’re still going to have the option to catch up and see all of the previous content. But definitely go to gram dash forward slash podcast and you can sign up there. As soon as you sign up, you’re going to get an invite into our Facebook group, the fun has already begun. So go sign up, join in on the fun, we are really focusing in on engagements, and how to get more direct message responses from your Instagram Stories, which really is the whole point behind creating Instagram stories. You want to build a know like and trust factor with your audience. Reason being that when you create a know like and trust factor with your audience, people are far more likely to trust you enough to buy from you. I always say people buy from people that they know like and trust. And Instagram stories are a great way to cultivate that relationship with them. And it’s also a great way to encourage them to start a conversation with you. There’s such a different feel when someone reaches out and messages you as opposed to you reaching out and cold messaging them. And so that’s really the premise behind the entire challenge. Also, because I hear from so many people who say that they want to be creating more Instagram stories, but they’re not really sure what they should be posting, when they should be posting how many different times they should be posting. So I wanted to create a challenge that would really encourage people to get out of their comfort zone by ditching the excuse that they don’t know what to post. Basically, when you sign up every single day, you’re going to get an email straight to your inbox that gives you a prompt, right and this prompt is going to be basically a topic it’s going to be like yo, this is what I’m daring you to do. This is what I’m challenging you to post your Instagram stories today. So it’s very simple and straightforward. You’ll know exactly what to post. And my favorite part of this entire experience I already know is going to be the community. The fact that there are as I’m recording this, it’s currently Thursday, and we already have 3000 entrepreneurs signed up. So by the time Monday comes around, there’s going to be even more 1000s of entrepreneurs who have signed up. So having the opportunity to go through this as a group as a community is something that is super special. At the end of it all I am going to introduce you to my signature program called Grand Slam but there is zero commitments like you absolutely do not have to buy grand slam you can go through this entire free experience without paying a single cent and get a lot of value from it. I only do this a few times a year so I highly recommend that you hop on board at Graham dash forward slash podcast. Okay, so I want to share with you my experience this week. So a few weeks ago, Laura and I decided that it would be a good idea to make available some one on one coaching calls, mainly because I like to listen to the universe and I was getting a lot of direct messages in my Instagram inbox from people who were like, Hey, are you offering one on one coaching? Are you offering one on one coaching? Hey Alex, are you offering one on one coaching So I was like, okay, life, I can take a hands, I feel like it’s a good idea to offer this one on one coaching, it will be a nice way to bring in a little bit of extra cash right before the launch, so why not? Right? So I put it out there on the podcast. And I was like, Hey, guys, if anyone’s interested in getting some one on one coaching with me, you can sign up at whatever the link was, I think work with me dot Alex And we really went from there. And it’s been super interesting number one, because let me explain the kind of the process what happens is, throughout the year, I only open up one on one coaching a few times, right? So maybe once, maybe twice a year. And the reason behind that is because most of the time, I’m so focused on my online experiences. So like creating grab slam, I work on the school of color impressions, and I really enjoy doing those group experiences. But sometimes it’s so nice and refreshing to have that one on one time with people. So I decided this time, it was time. And I was like, Cool. Let’s do it. So the process is that you sign up at work with me to Alex, to basically alert me that you’re interested in working together one on one. And then from there, whenever I’m actually offering something, what I do is I email that list first and I say Hey, guys, so you sign up to this email list because you wanted to be the first to be notified when I had a one on one coaching available. And lucky for you, I finally have one on one coaching available. If you’re interested, all you have to do is tap here to apply. So I alerted that list of people who said that they were most interested. And then I also I believe we put it in the podcast. And I think we put it on like two podcast emails at the very bottom saying like PS, I’m offering one on one coaching, here it is. Now from there, what they do is they click that button, and it takes them to an application page. And what I’ve learned through offering one on one coaching is that number one, one on one, coaching is a significant investment, right? It requires money in order to make it happen. And also it requires a certain level of

like, you have to be the right fit. Okay, so in other words, I there’s so many business owners who listen to me and who get value from my podcasts and my free content. But I’m really looking for a specific type of person to work one on one with, and I have a certain set of requirements of the person that I know I can help the most. So the reason why I have that application process is basically just to go through and be like, are we a good fit? Or aren’t we a good fit? If you are someone who is trying to do something, and I don’t feel like I’m the best person for the job that I’m going to tell you, Hey, I don’t think we’re a good fit. Thank you for applying. But I don’t think I’m the business coach for you. Cool. So we go through the application process. And really and truly, I had a goal in mind that I wanted to bring on board to coaching clients alike. That was the number that I was aiming for. And so the way that I worked out how many calls I would have to get on, is I know that normally I have a 25% close rate, which means that if I get on the phone with four people, I statistically, will sell to one of those four people, right. I’m not sure what the industry average is. But I did some research on it a while ago. And I believe that that is around the industry average. But if you’re lower than that, and you you don’t have a lot of experience with selling over the phone, then just know that it’s something that you can work on. It’s something that you can improve on. But I know that my closing rate is about one in four. So I knew if I wanted to sell 10, I should probably get on the phone with eight people. And I was like, You know what, let’s make it 10 Just to be safe. So we went through the application process and basically chose the first 10 Good fits and sends an email to those 10 people were like, hey, you’ve made the final cut. Alex would love to get on the phone with you to just make sure that you’re a good fit. And if you are then she’ll be making the offer to you over the phone. So what ends up happening is that I get on the phone with these people. And one of two things happen. I either get on the phone with them and I realized like okay, this person I thought was a good fit from their application, but listening to them. Now I realized that they need something totally different than one on one coaching. In which case I will tell them hey, I actually don’t think that we’re a good fit. This doesn’t happen very often. It does happen it has happened where I’ve been on on calls and I’ve had to tell people like actually, you I would more recommend that you do this. Like if you want to experience success like this is your next best step. I’m not your next best step. But I think the reason why it’s quite rare is that for the most part, people who sign up for one on one coaching, they are ready for one on one coaching. So most people who sign up are a good fit. So if they are a good fit, and we go through the call and I realized that like yes, their challenges are something that I can help them overcome. And their goals are things Is that I have accomplished myself, that I feel much better about being like, okay, cool. Let’s move forward. And let me let me introduce you to the offer that I have on hand. So then I talked to him on the phone, I introduced them to the offer, I let them know everything that they will be getting everything that it costs, I answer any questions that they have, I give them the price. And so basically, we had 10 calls, and we split them out over a three day period, Monday, Tuesday, Wednesday. So on Monday, I had four calls. And all the calls, this is the weird thing. And this is what I think can be so demotivating to people who are trying to convert coaching calls is like, you know, if you have a one in four conversion rate, that means you’re getting on four calls with people, and three of them are going to say no. So it’s like you have to detach from the expectation that every single person is going to say yes. And I when I speak to my clients, I realized that that is one of the number one things that slows people down and makes people feel like they’re not good coaches, or they must be offering the wrong thing is because people like not every single person is buying. But the reason why I’m sharing this with you is because I’m trying to let you know that it’s 100% normal for most people to not buy, the important part is not taking the knows, personally. So if someone says no, it doesn’t mean that it’s not worth it, or that what you’re offering is too expensive or whatever. It just means that it’s not a good fit for them in that moment. And that couldn’t have been more the case over the first two days that I did interviews. Every single person said no, I interviewed seven people. No, no. Did I 1234567? No, I interviewed six people. I was supposed to interview seven in that first day, but one woman completely forgot about our call. So I was supposed to interview seven people in the first two days, I interviewed six. And I made the offer to all six of them. And all six of them said no. Right? And it’s hard. You get to that point, like I woke up on Wednesday, which was yesterday. And I told Laura I was like, Dude, I don’t know if we’re wasting our time, like I’ve never tested this offer before. Like, I’m just not really sure what’s going on. Like maybe the offer isn’t good enough, whatever, whatever. And she was like, listen, we have decided that this is our plan, we’re going to stick with it, you have three more interviews, you’re going to take them today. So on Wednesday, I did three more interviews. And I sold two of the three, which means that I sold two of my nine sales calls. One person, like I mentioned, cancelled her call. So that just goes to show that like, don’t give up until it’s at the like, you can’t, you can’t stop to examine what’s happening until the very end. The only thing I will say that I did differently on the last day as like differently from the first two days is that I was more flexible with people about what it was that they wanted. So for example, I offered them a price. I offered them my offer. And they were like, Yeah, you know, this is I really want to say yes to this. But my concern is that I there’s not going to be any follow up or that I’m not going to follow through. So I was like, Cool. I’m gonna throw in some accountability calls. Is that a good offer for you then? And then they’re like, yeah, oh, my gosh, I’m so happy with that cool, I’m in and they and then they buy? Right. So like, I think on that last day, the only thing I did differently was I was a little bit more I gave I gave a little bit more leeway than I did in my first two days of calls. Now, what’s interesting is when someone has like you have that call with someone, and they’re like, Yes, I’m interested. And I’m like, I’m 100% in and today, I’m gonna get the money for you today. I don’t celebrate a single sale until the money is in my bank account. Because too many times that I’ve done calls with people to work with one on one. They’re like, Yes, I’m in. And then I’m like, Cool. Here’s the link. Awesome, awesome, cool, bye. And then they go away, and then they end up never buying, right. So that’s another lesson is like Don’t count your eggs until they have actually hatched. Now, I’m really happy, obviously, that I sold two spots out of the nine people that I interviewed that’s very on par with what I was expecting to do. So it feels good. But if I hadn’t, then the next step after I’d finished those nine calls would have been to really evaluate why did these people not join? So I probably would have followed up with them and be like, hey, totally cool that you didn’t join. That’s fine. But I’m really trying to make this the best offer that it can possibly be. What could I have added that would have made you say yes, that’s a perfect question. Because it’s kind of opening it up to them to decide what what you would have had to have included in order for them to say yes. And from there. Let’s say that they come back and they’re like, well, actually, I need accountability. And you’re like okay, cool. I’ll give you some accountability calls. And it’s going to be an additional whatever number you decide that you want to add to the final cost. Right.

From there, I mean, you could decide to just include it in the existing price. Or you could, you could decide I’m going to charge an additional price for whatever it is that they wanted to add on, and then see if it’s still a good fit for them. So that at least kind of opens a conversation a little bit more for you to still be able to make those conversions. I would say that like, Of the nine people that I spoke to, I would say there were three others who I was like, honestly, like these people are sol, sol, sol, sol, sol, sol Sol, perfect. Like the other people who said no, when I spoke to them, and I walked through why they were saying no, like, it made sense to me. But there were a few others who I was like, it makes no sense why they’re saying no, like this would be super valuable for them, and really help them get to the next level. And so opening that conversation with them afterwards is always a really beneficial thing to do. And actually, now that I’m speaking about it, it is something that I should follow up with with them, just so that I can even if I’m not taking on any more clients, just so that I can actually know, for future how I can make a better offer. I think that’s always really valuable information. So I guess what I’m trying to say today here is don’t let the nose slow you down. Don’t be distracted or affected by the nose don’t get depressed because someone told you no. When you start getting used to people telling you no, then you can start going through nose like it’s no one’s business. And you could start getting really used to people saying no, and you can start to feel really comfortable with people saying no. And then you can find your yeses at a much faster pace. When you’re getting emotionally wrapped up with like, oh, the person said, no, why did they say no, I just don’t understand and you’re playing it over a million times in your head. It’s really, really inefficient. It’s just you’re not doing yourself any good. So that’s my two cents on the matter. And then of course, look at your conversion rate. Ask yourself if you’re comfortable with that conversion rate, if you want to improve the conversion rate, maybe look into, you know, different techniques and sales strategies that can help you be a better salesperson. And then also, I would say, just look back at the offer that you created. And if everyone said no, continue the conversation with them and ask them like, Hey, why did you say no? Like, what would it have had to have had in order for you to say yes, use everything to your advantage, use everything to keep you moving forward, use everything to create momentum. Even if it’s not immediately putting money in the bank. It’s only helping you put money in the bank in the future. I always say like, you know, the work that you’re doing now you’re planting seeds for the future, every single podcast episode that I make, I imagine that I’m putting $2,000 in my bank account, even even though I can’t touch it right now. I know that I’m building relationships with people and one day, it’s going to come back to me, right? So food for thought. Okay, so I feel like I’ve spoken to you about everything when it comes to the one on one coaching side of things. So now I’m going to move into talking to you guys about what’s going on behind the scenes of my launch. As you know, today, as you’re listening to this or as this goes live, it’s it goes live Monday, October 8, and that is the first day of my five day Instagram story engagement challenge called double down on your DMS. I have been preparing for this for the longest time. This is our first launch with me and Laura together. And just to kind of put it into perspective, I’m really good at launching, I love launching, I have so much fun launching, I’ve launched what feels like a million times. And it’s just something that I feel really comfortable with. And something that I really shine at right now, what I’m not so good at is figuring out all of the different evergreen funnels, like I’m still experimenting with that I’m still figuring out how to set that up. And that’s really what Laura and I have been working on together over the past. When she joined, she joined in June, we’re now in October. So four months, four months, we’ve been working on this evergreen process and learning together as we go. What’s interesting is like, now we’re moving into launch mode. And it’s like, I’m just so excited for her to experience her first launch. And I think it’s really interesting, because she’s going through it for the first time herself. She’s learning all of these things for the first time herself. And I’m experiencing a launch for the first time with someone else who’s helping me on a really high level scale. So on all of my last launches, I had Katherine who was helping me but Katherine was more of someone who I was like, okay, hey, I have these tasks for you go and do them. But I was really like the mastermind behind everything. I was really planning everything, thinking of everything, connecting the dots, etc. Whereas now this is my first time launching with someone who I feel like is on the same mastermind level with me. She’s helping me so much with like connecting the dots and doing all of the organizing and the thinking and the planning and I open up a sauna every day and like I trust that she has everything figured out so that I just need to focus on what needs to get done today. And so I feel like we’re getting into this really beautiful place me and Laura of like really understanding how each other works. And, and learning how to accommodate each other how to make each other’s lives easier how to support each other. And it’s just I’m loving our relationship right now. Like, I’m just feeling so grateful to have her during this launch. And it’s her first one, like, this is the worst launch she will ever do, because it’s her first one that she’s gonna learn so much after this. So I’m just so excited that she’s on the team and like, I tell her as much as I possibly can I send her these voice notes. I’m like, Laura, I’m so happy that you’re on the team. You’re making my life so much easier. And I just, I’m so happy. So it’s interesting to be going into the launch. And like having things planned out so far in advance. I was telling her on the phone the other day, I was like, dude, like, it’s weird that I’m working on sales emails, more than a week in advance, because normally, I’m working on sales emails, like 15 minutes before they get sent out. And this is again, guys, I think there’s so many misconceptions when it comes to creating your business is like, everything on the outside looks perfect. So you’ve probably experienced my launches before and been like, wow, she really has her stuff together. Little do you know that I am behind the scenes literally like scrambling to make sure that everything’s going out on time to make sure that I’ve reread everything to make sure that it’s the best it can possibly be. And so it feels good to be getting to this next stage where a launch can be way more planned out. And like now we have affiliates. It feels like such a grown up launch thing to do. And yeah, it just feels really good. It feels it feels bizarre. I told I’m clearly losing my voice. I apologize, guys. But I was speaking to Laura the other day. And I was like, it’s just it’s a feeling I’ve never felt before to have these things so planned out in advance. And she was so happy when I said that she was like, Alex, this is what I want to like bring to the table is, is showing you that you can do things in advance and that you don’t have to like, push things off and leave things to the last minute and procrastinate I’m a huge procrastinator. And I think it’s interesting because like a lot of business owners are huge procrastinators, because a lot of business owners are creative people. But so it’s interesting now to have someone to support me with that. And to be like, Hey, Alex, it doesn’t have to be that way. And actually look how fun it is when you do things in advance. So I’m really enjoying that. Another thing that’s been really important for us is having our goal at the front of our minds. So I know the goal that we’re focused on right now is we would like 1750 people to opt in to our free challenge. We just today pass the 3000 mark, which was very exciting. I think we’re now at like 3001 50 or something. And so it’s so exciting to be watching the numbers every single day. And we’re actually tracking it really well. So it’s like this many people came from Instagram, this many people came from your newsletter, this many people came from Facebook ads. And so that’s been really fun is like having that goal at the front of both of our minds. We’re both looking at it every single day. Having a goal is so important. Because if you don’t have it at the front of your mind, it’s kind of like you’re just wandering around aimlessly and being like, well, whatever I get is whatever I get. But when you have that goal there, it’s like you’re constantly in a state of asking yourself, What can I do to get more people to sign up? What can I do to encourage people to share this with their friends, because that’s I keep telling myself I’m like, if everyone shared it with one friend, we could double our numbers. So if you’re listening to this, please share it with a friends and help assist out. But make it a good one. We’re looking for business owners, we’re looking for people who are trying to build their brand online, share it with a friend Graham So yeah, so that’s been fun. It’s like having that that goal at the front of your mind. And it’s so easy to be like, Oh yeah, I know my goals. But are you really looking at them every single day? One thing I have to admit is that my journaling habit has completely disintegrated. My social life has completely disintegrated. Of course, it’s lunchtime. So that is to be expected. But it’s kind of it’s it’s sad, because I miss journaling. And journaling actually helps me so so so so much. So that’s yeah, that’s definitely a side effect. It also feels like I’m drowning into dues. And so I’ve I’ve gotten into this habit where I’m just like Done is better than perfect. If I can take that thing off my list and move on to the next thing and that’s better than making that thing 100% perfect because guess what, guys, perfect doesn’t exist. Perfect does not exist. I’ve told you guys this a million times. I’m gonna say it again. My one of my favorite quotes is by Brene Brown, and she basically says that perfectionism is just procrastination and really nice shoes. Perfectionism is just procrastination and really nice shoes. So don’t be a perfectionist. Because if you’re a perfectionist, really all you’re doing is procrastinating. And the most important thing, at least for me right now is momentum, momentum, momentum, taking action, taking things off, moving forward, moving forward, moving forward. So yeah, um,

Also just like staying hyped, keeping that end goal in mind, knowing that we’re about to invite in hundreds, if not 1000s of new people into grandslam is so exciting and just like staying pumped about it. Also, the exhaustion, I woke up this morning. Like, I can’t describe this to, I don’t know, I’ve been working nonstop. And I get this way during launches, where it’s like, I’m full of so much energy because my eye is so like, like, on the task at hand, I’m so focused on hitting my goals with this launch that like nothing else matters. It’s a little unhealthy. I was in bed last night. And I was like, this is kind of weird that like, I, I really let myself focus so so so much on this that everything else kind of just becomes second in importance. I just kind of get I just get super focused. It’s like I know exactly what needs to get done. And I just want to work, work, work, work, work, work. And so yes, it has been exhausting. This morning, I woke up and I was so tired. Because yesterday, I had six calls, I went live three different times. It’s just been wise, I had six calls, I had three calls and three lives. So it was a lot of energy giving yesterday, and my last live was at 9pm. So like I didn’t get into bed until probably like 1030, which do you guys might be like, Oh, that’s early. No, I like to go to bed or like really early, the earlier the better. Because then I can wake up the next morning and be productive. Whereas this morning, I woke up and I was like I need to sleep. Sleep is really top priority. So that’s another thing during a launch is like finding that balance between Do you have the energy and excitement to work? Because if you do use it and work like Do you have the momentum, use it. And if you don’t have the momentum, and if you’re feeling fatigued, and if you’re feeling tired, prioritize your body, prioritize your wellness prioritize yourself. Something that’s been very, very helpful is that my mom and dad landed on Sunday, here in Trinidad, to basically like my mom was like, I’m gonna go and support Alex during her launch. And my dad was like, Well, if you’re going, I’ll come to because they both have family and friends here. So for those of you who don’t know, my family is originally from Trinidad and Tobago, we this is the southernmost island of the Caribbean. We are a couple miles off the coast of Venezuela if you’re trying to place it on the map. And so yeah, my family is from here. But my mom and dad and my sister and I, we moved around our whole lives like I literally I counted it the other day was something ridiculous. We moved, like, moved country 10 times by the time I was 15. So you can put that into perspective. But needless to say, this is their home, this is where my grand mother lives, this is where all of our cousins are. So for them to come back here is great, not only because my mom can support me, but also because they can actually enjoy being back in Trinidad. So my mom came to really just helped me as much as you possibly can. And yesterday, she came and she, she did my hair and she cooked me dinner. And I was like, Oh my gosh, this, this should be a non negotiable. Every single launch I have is like, let me just pay for my mom to come to Trinidad or wherever I am at that particular time and have her take care of me because she’s the best. So I have to say this is like I don’t think we’ve actually ever done this during lunch before is have her be there solely to support me. And it has been fantastic and magnificent and I feel so lucky to have such a wonderful supportive mum. And it is such a beneficial thing to have. So it looks like translating that into your own life. Just asking yourself, How can you add more supports into your into your life, especially during a launch and it might mean like asking your boyfriend for certain things. And being like yo over these three weeks, I’m going to be maxed out. So I’m going to need your help in XYZ. It might mean having your mom come and spend some more time taking care of you. If you’re lucky enough. It might mean booking in more massages, it might mean booking a blow dry appointments that you don’t have to blow dry your hair. I don’t know what it means for you, but figure out what it means and make sure that you’re taking care of yourself because launches be exhausting. Okay, so I think I’ve covered everything with you guys that I wanted to cover with you today. Thank you so much for listening. I love each and every single one of you if you’re not already in double down on your DMS What are you waiting for, you can sign up for free free at gram dash forward slash podcast, share it with your friends, Graham dash forward slash podcast and come and join the Facebook group as well. So basically the way that we have it is that the videos and the tasks are going to be in the Facebook group every single day. And if you want the bonus worksheets and supportive, what to call them. They’re basically like supportive tools. Those are going to be sent to you via email. So you want to make sure that you join the email list and then as soon as you join the email list, the email will give you a link to the Facebook group. Definitely go and join the Facebook group. It is going to be amazing. I’m actually opening Oh, you will already know this because it’s Monday, but I’m opening up the Facebook group on Sunday. So on Sunday, everyone’s going to have to come together and really enjoy that together. So I’m so excited. Thank you so much for listening. I appreciate each and every single one of you guys and I will talk to you guys again soon. Bye. Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye

#026 – How To Freelance for Brand-Name Clients with Andy Burgess

Since switching to vertical, his life has been on the up and up.

As an Internet filmmaker and storyteller, Andy Burgess’ career rise is as exciting as the content he makes. Starting off as a creator on Snapchat, Andy’s obsession with crafting vertically cinematic stories quickly gained attention from companies looking for quality content. After his Snapchat code was displayed in the heart of Times Square, New York, his exposure has blown up exponentially which has allowed him to work with some of the biggest brands in the world and fulfill his dreams of traveling all at the same time.

Learn how Andy strategically carved out a name for himself, his approach to getting handsomely paid and why he thinks it is important to carefully choose who you do work for.

“…If a brand cannot afford my rate at the moment, then it is probably not the right brand to be working with…”

This is On Purpose.

In this Podcast, you’ll learn:

  • How to find your ideal client
  • Gaining confidence in your pricing
  • The importance of networking
  • Why quality content matters
  • & How personality can make or break your business

Explore with Andy:
IG: @andyburgess

Book: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
You’re listening to Episode 26 of on purpose with Alex Beadon. Today’s guest episode is with Andy Burgess, where we talk about how he became a full-time freelancer. And he shares how he found confidence in his pricing, how he’s been able to land big brand name clients like Forbes and Samsung, and how he more than doubled his Instagram following by doing one simple thing, it seriously blew me away. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hey, friends, today I speak to Andy Burgess, an internet filmmaker and storyteller, someone who I’ve been avidly following online since 2016. I first found him on Snapchat creating these epic highly produced cinematic vertical videos. Since bursting onto the snapshot scene in 2016. He’s quickly become one of the most recognized creators on the platform. And this year, he became a Shorty Award finalist for Snapchatter of the year, which is a huge accomplishment. For the past year, it seems like he’s constantly traveling the world and has been working alongside brands like three Samsung Forbes Joby, NASDAQ, and College Humor. Today’s episode is a great one if you want to know more about what it’s like to be a full time freelancer. And I especially love today’s episode, because Andy really holds nothing back. He’s super upfront and honest about exactly how he’s created so much purpose and success in his life. And this is an episode I think you’ll truly love. Enjoy. Andy, thank you so much for coming on the show today. I’m so excited that you’re here.

Andy Burgess 2:06
My pleasure. Thank you for having me. I’m so excited to talk to you. Yay.

Alex Beadon 2:11
So one of the questions that I normally ask people when we first start with the podcast is what do you find most nourishing about having your own business, but you’re kind of a unique guests, because I’m not really sure if you consider yourself a business owner, or if you consider yourself more filmmaker. So before I asked you that question, I was like, I think the first question I want to ask you is like Do you consider yourself an entrepreneur?

Andy Burgess 2:38
Yeah, for sure. Like, I definitely, I guess I class myself as like a freelance filmmaker. But my name and what I do, I guess is my brand. So in a way, like I mean, I don’t have employees or staff. I haven’t brought anyone to work with me. Yeah, it’s definitely something I’m thinking about, like down the road. But yeah, like right now. It’s kind of made, but I still treat it in the exact same way. Every day. Yeah, it’s it is my job is what I get up and do every single day.

Alex Beadon 3:10
Awesome. So in that case, the question stands, the question is, what do you find most nourishing about having your own business

Andy Burgess 3:20
and being able to so I used to work actually, in social and marketing before I started making videos, and I kid I can’t really work for other people. And that’s not that I’m not great at working in teams, or whatever I just I love, I’m most creative when I have the freedom and the time to do it in my own way and don’t have sort of other people. kind of always dictating, like sort of a routine and I have to, I have to stick to it. I love the freedom I love being able to travel and work from anywhere in the world. And I don’t need to when I started making my videos, I was just like, I can just put them out whenever I want I can I decide when they go live and I decide how they’re structured. And and then I just get feedback from people who are watching.

Alex Beadon 4:14
So I’d love for you to tell us about your story because I feel like you kind of got into it a little bit. But from from my perspective, I feel like you kind of it’s interesting because I feel like you burst out onto the scene in the days of Snapchat, which is awesome. You’re definitely like, hands down. One of the most creative people I’ve ever seen use the vertical storytelling through Snapchat and Snapchat was how I found you. But it really seemed like very quickly like you just took it on as your profession and like this is what you’re going to do. So I’d love for you to tell us your journey from working a full time job to decide and you know what, I’m gonna quit and work on this full time.

Andy Burgess 4:54
Yeah, for sure. Um, yeah, so Snapchat is definitely kind of where I started off. That’s where people will recognize me from when I sort of built up my audience. That was about beginning of 2016, I was playing with Snapchat, I was really enjoying what was going on on that platform that was probably like, peak Snapchat days, like every update they’d put out would be fire. They were like kind of unstoppable at that point, it seemed. And I was making these stories. And I think it was when I was on a trip to Switzerland. And I was like, how do I make my stories like short cinematic films, because on Snapchat, I was watching everyone’s stories, but no one was really telling stories, they were just sort of posting quick snapshots of their day. And I didn’t really know much of the influencer scene or like other creators on the platform. So I kind of just started playing around and trying to make these short films for the whole week. And, and they started to take off. And I just kept going, I became obsessed, and I started making like, short documentaries on Snapchat about the town that I lived in. And at the same time, like I said, I was working sort of a nine to five marketing job where I was making short videos, but they weren’t, it wasn’t really fulfilling my creative ambitions, I guess. And, and then towards the end of the year, I kind of was in a position where I could, I had some money saved up and I decided that I was gonna just leave this job and move to New York and see what happened there. Because within those six months, my snapchat had grown quite considerably. It definitely wasn’t enough. It wasn’t the point where I was like, Okay, this is what I’m going to do is like a job, I’m going to move to New York and kind of make it as it were. But I kind of just went out, as I’ll go out for three months, meet a bunch of people see what it’s like, and go from there. And then when I moved to New York, about two weeks in, I think I started working with NASDAQ, and I did a Snapchat takeover on that account, and then they put my snapcode up in the middle of Times Square. Yeah, it’s just like, what the hell that my Stalker was like, up and like 1000s people were seeing it, and then from a bunch of brands saw me on their account. And then I started to work with like, Forbes and sweet green, and sta travel when those freedoms became a bit insane in New York, and that was when I was kind of like, okay, I probably can make this like, a career in video, I can do this. And then from there, it just, I was traveling for the rest of the year, constantly making Snapchat stories, every single day speaking in places like VidCon about it, and then it kind of branched out over to Instagram. And I was just trying to the level of, I guess, my storytelling and after that, the production of the videos. And so now I kind of have like an Instagram series on IG TV, like two episodes a week where I’m putting out like high produce videos and like using cameras and the law and and then like working alongside brands, either to make them like bespoke content for their platforms. Or occasionally I’ll do like the whole influencer creator route and like, put something on my story.

Alex Beadon 8:22
That is super interesting. Okay, so my next question is, I’m really curious about how your business model is currently laid out in terms of what would you say are the main streams of revenue because I know you said, you’re doing both like influencer type things where they’re paying you to post things on your platforms, but you’re also doing work for other brands. So which one of those is really like the bigger piece of the puzzle right now for you?

Andy Burgess 8:50
Definitely the brand side, like their bespoke content for them. That’s where I started as well. When I when I did site in New York, I was growing, my accounts were growing, but they weren’t at a level where I was like, I can, like, I can do like influencer deals or whatever. And I don’t really like branded content that much. If I do you do it, it is they the brand has to really align with what I’m doing. And it has to fit really smoothly. Like I don’t want to kind of be I never look, I’m not looking at the short term game. So it’s like, people who can offer you like a like, maybe shout out this like, game app or talk about this for x amount. But like, if I’m not really into that, I don’t want to I don’t want to put that on my audience. You know, I kind of want to build an engaged audience actually just care and what I do. So the where I find revenue, where I get my revenue and bring it try to bring it in, is making the content for brands. I’m like, hey, I can make bespoke content, for stories or for any vertical platform or just anything in video, but that’s like my specialty on short form content that an audience actually wants to engage with. But I also I understand the brand side of it. So I can we can bring it in and make it branded to an extent. But also, it’s engaging for people to want to watch. So I will kind of work with them on that aside, sometimes that bounces over into me sharing on my account, especially if I’m working with a travel brand, perhaps they’ll send me to a specific location to shoot stuff for them. And that also allows me to make my own content for my account. That’s just sort of travel related.

Alex Beadon 10:32
Wow. Okay, so I’ve so many questions about that. So firstly, how do these how do these brands find you?

Andy Burgess 10:40
So this is kind of like my little, I guess, it’s not really a secret. But this is how I do it. And everyone’s a bit shocked. But this is how I find brands on I use LinkedIn. Like, I’m so big on, like, pushing on LinkedIn. I was where was I? I was, I was at VidCon. In Australia, about this time last year, I was watching a panel and they were talking about LinkedIn video, and it just dropped. So this is like 2017. And they were saying the engagement on like organic reach and engagement on LinkedIn video was huge. And I just got back to London, and I started putting in just not even that much work like maybe, like 20% of my week, 10% my week, just sort of connecting with a bunch of brands, or people in London and surrounding areas. And every time I sort of made a big video, I would repurpose it natively for LinkedIn. And I was just shooting like social, I’d write a caption and post it. But instead of tailoring it more towards sort of my audience of filmmaker and travel lovers on Instagram, I tailor it more towards the brands behind it and be like, Hey, I made this video for this company. These were kind of the goals. Do you do you guys incorporate, like short form Instagram content into your like campaigns. So I’m talking directly towards like, the people who are working in these companies and get people to just comment on that. And from there, I managed to just like build up connections, or people would like then come across that or they’d be searching like, Instagram stories on LinkedIn. And then like, I’d pop up and then like connection there. And that’s probably where I get like the majority of the bigger brand work I’ve done is kind of through LinkedIn,

Alex Beadon 12:35
that is so smart. I freaking love that. Okay, my next question is what how would you describe your ideal client? Like, do you have a client that is a like am is ideal client? I mean, like as a brand like is it mainly travel companies is there like a certain type that you seem to be getting again, and again and again.

Andy Burgess 12:54
So at the moment, it seems to be travel and I guess tech slash sort of filmmaking by equipment, so I work a lot with free the phone network in the UK. And so for them, they have a big campaign called Go roam campaign, essentially, you can go abroad to a certain amount of countries and you can use your Sim like with no added like costs for data. So they sent me to Peru in like July for like a two week trip. And that was kind of like the ideal trip because it was like 10 days, or like 14 days can’t remember exactly. Being in a different country getting C’s amazing places. And all they wanted me to do was kind of make stories for like my account, and then some short form videos for them, and then a wrap up video at the end. And it was exactly what I do anyway, because it was just like making great, like travel content.

Alex Beadon 13:56
And fathers as a really good. Yeah,

Andy Burgess 13:59
so that was like so much fun. And then also there’s stuff that I can do back in the UK with them. Like regarding phones, when they recently fare, I can talk about that. And I like I used to like shoot everything on my phone for Snapchat. So it all feeds in really nicely on each other. And it’s just what I really liked about those guys is they know the content I make. And they they like respect it so they kind of know what they’re gonna get. So they’re not very pushy on like, Hey, can we maybe do it more like this? If they’re hiring like the Creator to do something, they kind of want what you can do. So that’s kind of like the ideal client. Yeah,

Alex Beadon 14:38
that’s amazing. So how did you because I know you said you first started playing around with Snapchat in 2016. So like, it has not been long that you’ve been doing this and you’re already working with one of the biggest companies in the UK. So I’m curious, how did you find confidence in your pricing? Like how did you know what to charge these bigger companies?

Andy Burgess 15:00
Oh my god. So that has been like a whirlwind. Yeah. And like, I love talking about this with people because I think everyone kind of is in the same boat no one like what at least I found, especially in the freelance creative world, everyone, I it’s been so much better when I talk to other people about it. And weekend, everyone has a similar thing. So I mean, I guess when I was last year was just crazy nonstop Snapchat videos that I was making every single day. And I didn’t really have as much time to focus on okay, how do I scale this and sort of charge more, and then I started to do a lot more freelance work in January. And I probably like for the first month for this year, my pricing was way off. Like it was way below what it like, currently is, and and then I think that can like also, like, affect you in a way that like people sometimes don’t want to work with you. Because they’re like, oh, maybe like they’re like, Okay. Yeah, exactly, exactly. Right. But then, like, if you’re charging way too much, people are gonna be kind of, like, I don’t know. But I think what I have found from brands is the, like, if they can’t really like afford my sort of right at the moment, then they’re probably not the right brand to be working with just because they’re not in there. If they’re not at the same level, like with the type of content that they’ll they’ll be wanting. So it’s a lot of trial and error. I started I guess like after each gig, I would kind of raise it a bit. And I think it was when I did some work with Samsung on the new S nine phone. And they basically came to me like, hey, we want this for like one night and like we’re willing to like pay this much. And I was like, Oh, well that’s like way above like, what like my day, right? is already and stuff. Okay, great. Let’s let’s kind of go over that. And then each time I slowly like maybe put it up like 15% and and then once I had a I think a brand came to me No, it wasn’t a brand. It was just like a it was just like a dude, like a production company. And they just wanted like a short video made for their socials. And it was really like left field to what I normally do. But they’re like, Hey, we saw your Snapchat and we, we think you’d be really good at making this. And I was like, Okay, this is very different. But I was like, so busy at the time. And I sort of gave them the same the same rate that I did for the last thing with Samsung. And they were like, Yeah, sure. And then that was the moment where I was like, Oh, wow, like, okay, and then I found once you saw start doing those sorts of gigs, and you’re raising your price, you’ve done a few of them, and you’re very confident enough to then like back yourself. Because sometimes like, like brands can be like, Okay, well, why are you charging this much. And then you can you can like one I can kind of justify from all the other jobs I’ve done. But then I found it’s really good to break down how much time and what is involved. So I’m like, okay, pre production, I have to plan a script, I have to get another cameraman potentially have to hire this gear. And then there’s the editing, I’ll say this long. You want X amount of amendments. And then I found once you’ve broken that down, they kind of understand it. But um, it was it took a couple of months to kind of like work out what I should definitely be charging and my current rate. But I think it I think the best advice I found from it is just talking with other credits as well. And having that sort of like open conversation,

Alex Beadon 18:41
which I feel like it’s something you’ve been really good at is building a community like you. Like I said, I keep saying this, you’ve only been around for two years, and I’ve seen you meet so many people and really become a part of the community. So like, has that been really easy for you? Is that are you just like a naturally extroverted person? Like, was that something you did on purpose? Talk to me about about building those friendships?

Andy Burgess 19:05
Yeah, but that’s so funny that you mentioned extra because I’ve been looking into this a lot recently about like, if I’m an extrovert or an introvert. I feel I can really introvert.

Unknown Speaker 19:16
I interesting yeah. I like if

Andy Burgess 19:19
I’m, if I’m like gonna go out on a weekend with like my girlfriend to a pie, I need like, four days notice to like, prepare for that I’m not like, spontaneously go out. And like a party or whatever. I’d much rather be sat at my computer like making a video. But it kind of all started when I did go to New York. So just a little bit of context on that because I think I missed over that. When I went to New York. It was just for like, a couple of moments and it’s kind of when it all started off. And I decided that like I knew no one there. But I hate seeing these creators around and collaboration is kind of like one of the best ways to grow. Um, so I just started reaching out to people on Twitter and Instagram and Snapchat and just like, hey, this is what I do. I love your work and finding a way to bring them value is probably the best way and then connecting with them through social and I found just from meeting a bunch of people who love and do the exact same thing as you. Like, I’d never met with another us like Snapchat or who’d spent as much time as I had like setting up a shop for like something that would disappear in 24 hours. And it kind of like blew my mind. And then I just found that that really worked. And that was a great way of helping me grow. And it’s also like surrounding yourself with other creators. It’s, it’s so inspiring as well, like, I look at all my friends that are doing like similar things where I watch someone that blow up, and they have this video, and I’m just like, This is so cool. And I treat that as that’s like as much. That’s like, as important as sitting down and like kind of sending out the emails and like editing. For me, like, as long as if there’s something going down like I was in LA, like last week. And the last four days was just that Tabak seeing other creators collabing with them, seeing what we can do in the future, building out relationships, meeting kinds of their friends and building out my network. So kind of down the road I like if I go back to LA, there’s more opportunities there for me as well.

Alex Beadon 21:25
So does that exhaust you or freak you out or overwhelm you as an introvert is like going to LA for three or four days? And literally it just being back to back seen people?

Andy Burgess 21:36
Yeah, so kind of not really, I have this weird thing. So I think of that as like, okay, that’s what I this is what I love doing. And I know those people do. So I kind of have a, I think I can click with those pupils straightaway. And I know it’s fine. It’s kind of more if I’m would have to approach someone out of the blue, I’m probably not as good as that. Like, if I connect over the internet, I really feel like I know that person really well. It’s kind of weird, like, but it does, it is exhausting. Afterwards, when I get it, I’m just like, it’s just like, go go go. But I

Alex Beadon 22:12
totally know what you mean. Like I think meeting people who do what you do, and who understand the intricacies. Like even what you just said about spending so long setting up the shot for a video that’s going to disappear in 24 hours. To most people sounds crazy. But when you meet someone else who does it, you’re like, oh my god, you got it, you know, so that’s frickin awesome. Okay, I want to ask you about what made you decide to go into the direction of doing freelance for bigger brands, as opposed to doing freelance for like, let’s say, like wedding videography or videography, for smaller businesses. Was that ever, like a decision in your mind? Or was it just very natural? You’re like, Okay, I’m gonna go into the brand direction.

Andy Burgess 22:51
Yeah, I guess it was kind of just like a natural direction from in the early days of Snapchat, I would work with some brands or do collabs. And it was just to grow an audience, right? It was just like, oh, you take this account. And it Yeah, it started with NASDAQ, that kind of wasn’t a paid gig. But like that turned into like, but like the growth I got from that and the other brands and they continue to work them down the line was really beneficial. So that was kind of that’s just kind of what I stuck with. Like I do small work sometimes with people like depending like if they come along, but I’ve been very fortunate to work with some like really cool brands, but like wedding wise, I, I have friends that do weddings, it scares me so much the fall of just having that footage. And then like, if you lose it like you’ve ruined, like their biggest day ever. Yeah. I was actually at a wedding three weeks ago in France. And I have my drone. And I was like I was the best man. I wasn’t like filming. I wasn’t like videographer. But I was like, Oh, well, I’ll get you some drone shots for your wedding. I can send that to you. And I basically lost my drone in this lake. And I was just like, Oh my God, and like, I was just more upset because like I couldn’t then give them like this footage. So like, that was like a paid gig for me. And no, I couldn’t do it too stressful.

Alex Beadon 24:19
That’s so funny. I actually used to be a wedding photographer, and I totally agree with you, like so stressful. It’s also so much work like you were on your feet. And you have to be you have to be alert, awake thinking and yeah, it’s the whole time. It’s a lot of work. And that’s why I always tell people like when you’re choosing which direction you want to go in your business. You really need to look at your personality, what works for you what doesn’t work for you. Some people love wedding, some people are fantastic, like actually doing weddings and second shooting with other wedding photographers showed me that like actually I was the worst person to be a wedding photographer. Because these like I remember one woman in particular she was just full of so much passion for the day. And she was just so much energy than just loved it. And the entire time I was like, Oh my God, when will this be over? I just want to go home and like have dinner. So yeah, that’s that I totally understand what you mean. So do you consider yourself successful? Because I’m sure when you started back in 2016, if you could look at where you are today, you’d be like, Whoa,

Andy Burgess 25:19
yeah, that’s such an interesting question. Because I, I take it is, every day, like, for me in my head right now thinking about where I am, and all the things that I like and wanting to do coming up. I feel like I’m only like, kind of near the bottom of the ladder, like, and I kind of, like, I feel like there’s so much more I want to do and can do, but I then stop. And I have to kind of look back sometimes at these moments. So to what is it now 2018. So two years ago, I was still working that job and kind of learning to do more stuff on Snapchat to be a freelancer and like, cut jumped to like, April this year, I was a Shorty Award nominee for Snapchat over the year. And I made it to like the final six. accomplishment, which was like, thank you. And it was like I was in this room with like, all the biggest people on YouTube and on the internet, and like they do amazing work. And like, the Mark has brown Lee’s and Casey Neistat sort of world and all those people and it was just like, This is insane. And I was kind of on like the same playing field as these people. And like, I guess the year before that, I’d seen people nominated for a Shorty Award for Snapchat, I was like, okay, cool, maybe one day, and then a year later to be on there. So I do, like I this year, I’m trying a lot more to kind of look at those moments and like, appreciate them and see where I’ve come and my growth. But I am very much kind of focused on like the next thing. But I do think it is important to like, see, like wave done. But like, I’m always kind of looking forward.

Alex Beadon 27:02
But one of the reasons why you’re so interesting to me is because while you were huge on Snapchat, right? Like you, you really blew up on Snapchat. And then of course, Snapchat kind of took a turn to the worse. And now everyone’s moved over to Instagram. And I’m sure that you’re following on Instagram, and the views that you’re getting on Instagram is a portion of what it was on Snapchat. Is that correct? Yeah, yeah, for sure. Yeah, exactly. So I look at you. And it’s like you went from this huge platform Snapchat really making it over there. And now you’ve had to like kind of like switch lanes and come on over into Instagram, and you’re still doing it. And you’re, you’ve got your YouTube channel as well. And it’s like, I look at you, and you’re such a professional and your quality of work is just amazing. Like, I don’t think I’ve seen anyone put in so much effort as you it’s just so impressive. And yet, you’re not like a a huge, super famous star. You know what I mean? Like, and that’s one of the but yet you behave as though you are like, you still have that level of quality that you’re dedicated and committed to. And it’s almost like the numbers don’t really bother you or you’re not even really focused on them. Like you’re just focused on putting out good work.

Andy Burgess 28:10
Yeah, pretty much. I mean, I’ve seen so many people get beat down in the numbers and like the view game. Yeah, it just kind of like tears them apart. And the beauty about Snapchat in the beginning days, when I when I started heading to New York, this kind of career trajectory of like where I was, and where I ended up on Snapchat is when I did the first Nast, that gig I was on maybe before I had maybe like 200 people viewing my snaps. And on Snapchat, you can’t see views or followers, you can only judge on the quality of the work. So that’s how I kind of got that gig. And then after that it just kept growing and growing. And it was the same with other creators and you and you, you’re just judging everyone on the work. And then by like, just before the update here actually, the update didn’t affect me too much on Snapchat, because I had just got verified so then made my account discoverable. But it was getting like between like, I think like 40 or 50,000 views at some point. But then it wasn’t Yeah, but it was so and this was the weird thing about that at the time. It was a bunch of people coming over from Discover on Snapchat, and they were like, all new and then the comments were coming in, but it wasn’t like my original audience and my original audience weren’t being able to see a lot of my work because Snapchat was not showing it to them anymore. So at this point, I was like, Okay, I have this kind of old audience, you don’t see what’s going on as much anymore. And this new audiences that are kind of coming and going because I’m like, like, otherwise each day I’d have to be making a new video explaining like who I was. And yeah, it just felt a bit weird. And so I eventually just I’m gonna move over onto Instagram. And I was for a couple of months and not really sure about, like, where to be posting or what to be posting, I’m probably still always going over in my head anyway. But I was like, Okay, I’m just gonna fully focus on Instagram. And it’s, for me, it’s always been about the video that I love waking up every day having a video idea by the end of the day publishing it. And just having this finished piece of work, and the views and stuff haven’t mattered as much to me. But like, it’s slowly going, I did like, a really cool thing about being in LA last week, I met up with another coach in LA who’s really similar to what I do, and

Alex Beadon 30:43
was really cool. Yeah,

Andy Burgess 30:45
so yeah, and it was so much fun. And he’s kind of working with like, yes, theory and a lot of people out there, and he’s kind of blown up. And we did this clap. And then like, my account, like, I woke up the next day, and I was over, like, I think I was before the club, I was in like, 4500, or something. And then I was like, up to like, 11k, or something. And it was like, insane. Because we were just and I think it kind of all aligned, because the video was great. We’re so similar in what we do, he had a hyper engaged account. And they could just see that I wanted to jump over. And that’s great. Like, I’m, I’m like it put me up there. I’m doing like a couple more things. Now it’s kind of helping out. But it hasn’t changed how I make my videos are how I think about that. Like, that’s never kind of been the case. I still manage to like get work from these companies, because of like the videos I’m making. And I can, it looks like brands are also seeing that quality is like a big deal now rather than like quantity in like numbers all the time. And it’s moving away. So I’d like to try not to focus on that, because I see a lot of people getting beat down by that I just kind of doing what I do, and then just see where it goes.

Alex Beadon 32:04
Yeah. And it’s like you said at the beginning, you were like, you know, you’re really focused on the long term, you’re not focused on the short term. So I love that so much. And I think, you know, brands have probably been burned many times by like these big influencers, who, it’s interesting what you said earlier about the quality of the audience, like if people are coming to your, to your videos and watching them, but they’re random, and they’re just off of like, the Snapchat explorer discovery or whatever. That’s not really that helpful. It’s kind of like, there used to be this website. I can’t remember what it was called. But you’d basically get featured on their sites, and it would bring me so much traffic, but it was like really low quality traffic people who wouldn’t they’re not good fit for me or my brands, you know, was that for Snapchat? No, it wasn’t for Snapchat, it was for something else. I can’t I can’t remember the name. It was some website where you basically go onto the website, and it’s for people who are bored, and they just press refresh, refresh, refresh, and each time a new page comes up that someone else has recommended. So like, it was great when my site would get featured, because I’d have a huge spike in traffic. But it was also like totally pointless because none of them were really into my kind of topic or what I do. Do you know what I mean?

Andy Burgess 33:15
Yeah, yeah. And it’s all about returning that and keeping like that engaged audience while using on Snapchat after a club. is I tell I be like, Hey, thanks, everyone who came over, send me like a DM, say who you are, and like, what you’re up to, and whatever. And I would send like a video response back to every single person. And I still try to reply to like every single message because I’d rather have. I always says like, it’s probably better to have like, 1000 people watching your Snapchat your Instagram story, who was super engaged with you and sending you DMS back and like doing like, and like really into what you do, then having like, 100,000 people watching it, but like getting like no DMS or anything?

Alex Beadon 33:59
Yeah. 100%. So just how you’re talking about how you did a collaboration with someone in LA and you said your numbers went from 4500 to 11,000. Are you talking about story views? Are you talking about follows Oh follows? Oh, wow. Dude, that is insane.

Andy Burgess 34:14
I know. It was like, I woke up and I was like, no, what, like, had gone up and then we were talking about it. And he’s like, Yeah, and it was like kind of that a combination of some friends could see it happen. Like they were watching it. And then they were like, hey, and then they started like sharing this my stories as well. And like pushing people as well. So like it kind of just like rolled over and like a couple of days.

Alex Beadon 34:39
Wow, I am like I mean you more than doubled your audience.

Andy Burgess 34:43
Yeah, I know. And like it’s a bit baffling. And that’s why like now so I’m trying to like talking this out. Now. It’s actually really helping because I’ve been like, since then I’ve been focusing on the stories because that’s what people know me for. That’s the best work because I always struggle with what to post on like the Instagram feed like, do you stick to like, what the algorithm wants? Or do you just do whatever you want? Or like, do you make it look pretty and like, I’ve never really been able to find the right fit for that. So I’m kind of just like, focusing on the stories, because that’s what people are watching to see the views on that like, like being consistent since it’s happened. So like, that’s just kind of worrying about focus, and then like, kind of like, look at the feed when I can.

Alex Beadon 35:27
That’s amazing. Yeah, I was thinking about that the other day, actually, because that’s something that even for me, like, I teach Instagram stories to business owners, and people always ask me about the feed. And I think that feed is like this weird place where it’s like, it, it has to be like a higher quality, it has to you feel like it needs to be like magazine, glossy and pretty and everything. So part of me is just in this space, where I’m like, Listen, I’m gonna focus on my stories. And I’m going to focus on creating epic content. And like, when I have a picture to post, I’ll post it but at the end of the day, like most people are following me for my stories and not for my feed. You know, exactly.

Andy Burgess 36:01
And it’s like, if a lot of people are like, I don’t really know how the algorithms working with stories, but if people are like watching your stories a lot, you’re going to appear at the top. And I see a lot of people now that kind of they just tell the stories are not necessarily going through the feed, because you can tap a story and then like everyone’s will keep rolling through. Yeah, yeah. Like I don’t like or if I do, I’m not like, kind of that interested in it. I’m probably gonna post this week to see what happens. But like, story wise, it’s like going really well. And that’s kind of like what I’m happy with. And then like, playing with IG TV and stuff and seeing what’s good

Alex Beadon 36:37
for you algorithm algorithm or the algorithmically as well. It’s interesting, because you’re also using IG TV, dude, you’re killing it on IG TV. I’m just like, loving watching you on IG TV and on Instagram stories. It’s so cool. But to also then use like, live, which I know that you sometimes do. And then coupled with the feed, like I think Instagram, that must be something in the algorithm where when you’re using like the platform as much as you are, like, you must benefit from that. So I guess it is still important to post the feed, but definitely not obsess over it the same way that you do all of your other pieces of content.

Andy Burgess 37:18
Yeah, yeah, definitely. I think I’m like, Just there was a point where I would just post like, photos of me doing something because they would do so much better than like, a nice drone shot or something. And it’s just like, it’s like, oh, like now it’s like, kind of am I overthinking this, like, I’m not really like loving what I’m doing here. But if I can post these videos to like, here, like IG TV or like, stories, like that’s what I love doing. That’s what people kind of expect from me and what they want to see and my forte, what I love to do, yeah,

Alex Beadon 37:50
it’s really it’s one of those, I think everyone’s kind of struggling with it. Because you’ve gotten to a point where it’s like, everyone knows that posting photos of yourself. And especially like good photos of yourself are what do best, but it’s kind of soul sucking to only live your life or like only have an Instagram feed that’s really created to boost the algorithm. Yeah, and

Andy Burgess 38:10
it’s kind of it’s a weird thing, everyone. And I feel like a lot of people are talking about this this year. And I think I saw something like Joe Rogan’s podcast every day. And I was just talking about, like, how everyone’s only sort of showing their best life in like the answering Instagram feed, because it’s so like curated and like it’s kind of just going through and I’m kind of just like, Oh, I’m just like kind of seeing the same stuff. And like, I’m a part of it, too. Everyone’s doing it. Everyone’s just kind of sharing those bits. But stories you can really be like, That’s what I’ve always loved about like Snapchat and Instagram Stories is like so like, they’re in a moment or like you can like just like post something like really rotten, the live feature in it as well. It’s just like, just just really cool. So I’m kind of like, done with looking at a lot of the stuff on the feed, I saw something that someone said was really interesting. And we keep deleted or he archived all his, I think it was Craig Adams, he archived like, a lot of his feed posts, and he posted something about I don’t know why feed posts aren’t just 24 hours as well, because people don’t necessarily always go back and look at it. Understand, if you like kind of like a brand or like or someone comes to you, they want to see what you’ve done. And it’s a place to post like your best work. But it just like someone might consuming. Like it’s not like very highly, like likely that they’re gonna go back into your feed and like look at that picture again.

Alex Beadon 39:34
Yeah, it’s really I’ve actually been considering archiving, like most of my feed because I always had this thing where I was like, I don’t want to touch my like, I want to leave my feed since I first started my account back in 2000. And whenever that was 2000 I don’t even know. But now I have like 1000s of posts and a lot of them just aren’t relevant and no one cares and I just really think I’m gonna go through and just archive archive archive archive.

Andy Burgess 39:56
Yeah, I did that like a year ago. Yeah, I

Alex Beadon 39:59
think that That’s definitely in my cards. So I’m really curious. You seem to be someone who is like very forward moving like you seem to be someone who creates a lot of momentum. You know what you want you go for it, you don’t seem to be someone who really overthinks things. And if you are overthinking it, you seem to have an awareness that you most likely are just overthinking it, and you take action anyway, even if you’re feeling uncertain. So I’m curious, how do you go about like really creating the life of your dreams and really thinking like, what is it that I want for myself? And how do I get there? Like, is this something that you sit down and think about? Or are you just like, kind of having fun and seeing where things take you talk to me a little bit about that?

Andy Burgess 40:40
Yeah, I kind of like, I guess, in the long term, I’m thinking of like, I’m, like, naturally evolving, and what I’m doing and like, right now I’m getting really into the, like, higher produce stuff and making like longer form content. And I’m thinking of like, down the line, like, wanting to, like make a documentary and that kind of stuff. But like, on the day to day, I think just come like being able to live in London, and be able to, like, pay my rent, and like, eat, and like, wake up every day and do what I love doing for like a job. It just, like, motivates and makes me so happy. Like every day like that I don’t have to go and kind of sit in an office, like nine to five because like, that’s just not how I’m wired. I can’t do that. And that just like pushes me like every single day. And then like, being able to, even if sometimes I’m like, oh, like how is this going? Well, I have a bit of a slump. I’m like, Well, who knows, maybe the next video I make someone’s gonna see it. And then that’s going to allow me to go and speak in this place or like travel to this country. Some kind of very, like, just like day to day. But I am like thinking like down the line. What can I do? What’s bigger? Can I like right now my biggest dilemma in my head is do I take a pause on like some of the stuff that maybe in a couple of months what I’m doing on like HGTV? And do I maybe then focus on like, some longer form videos for YouTube or like for maybe like a documentary style thing. Because kind of that’s what I’m playing with at the moment.

Alex Beadon 42:29
That’s really interesting. And early, we’re talking about, you know, creative ambition and how working a nine to five even though you were doing some creative stuff, it really wasn’t fueling your creative ambition. So what would you say? Like, what do you want to be known for? Like, what what is it that you really like? What’s the name that you’re trying to carve out for yourself?

Andy Burgess 42:47
Oh, interesting. Um, I just, I’m really like, I really like being in this field. And this shooting video in a different way. It’s what people are kind of used to. And I’m I do like being able to push, push this like from forward especially like, on Instagram and people like the question of the thing I get most when people come over, it’s like, whoa, I’ve never seen something like this or like, there isn’t as much like highly produced stuff on stories. And I’ve always enjoyed that. Because it’s like a completely different way of like, filmmaking, but I think just making what I enjoy the most is seeing when someone sends me a comment about like how video has like made that day or it makes them kind of want to travel or see somewhere, I get a lot of people who say they love living vicariously through my travels and stuff. Oh, even like, like people I’ve never heard of, like I’ve never met, or like friends who I haven’t spoken to in a while, but that I love watching your travels. And I think just like, like keeping people entertained and joy and like letting them enjoy it and kind of bringing some value to them through my videos.

Alex Beadon 44:03
I love that. And I’m so excited to keep following you. Like I know that you’re one of those people who I’m going to keep following and checking in on your journey. I said that to someone the other day and I was like actually, that sounds like a really creepy thing to say. But I feel like your work is going to continue to evolve and grow and so I’m really excited to see where you go next. Okay, so to wrap up this interview, I always ask people the same final questions and the first one is what is one thing you do that has been a non negotiable in the success of your business?

Andy Burgess 44:37
non negotiable in the success of my business. What I like to do I don’t know if this is the I guess this is not I like to try and if I’m gonna like schedule meetings or anything else people want to meet. What I do now that I found is like really helped is I kind of tried to block them all together. So like mainly First thing or at the end of the day, because I found if I have to edit a video or like make an Instagram TV episode is that kind of like my priority two things I have to hit every Monday and every Thursday, I have to have a video out. And sometimes they can take between like, four to nine hours, like depending on how long it takes. And sometimes what I have last year’s, I’d be in a flow of like, Oh, I’m editing Oh, now I need to go to this 1pm meeting and like travel across town. And then I have two hour window with like an edit and then travel again. And I just wasn’t getting as much done. Because when you’re sitting down at editing, you kind of get an A flowing, you need a big block of time. And that’s kind of hard to get. So something that like I make as like a, like a non negotiable thing is like, I try to now schedule every meeting I do like in person, like first thing in the morning, or like in a block of time. So I can like get all that done. And then like focus on the videos for the rest of the day. And like, and also that’s kind of what it’s my favorite for them. Because if I’m like, hey, yeah, let’s do this meeting at like 8:30pm or nine, or whatever. They’re like, Oh, this guy’s either like he’s getting up early or whatever. So it kind of works out.

Alex Beadon 46:10
Awesome. I love that. Okay, share a mindset shift that has made the biggest difference in your life as an entrepreneur.

Andy Burgess 46:18
Just like finding a career path that I actually genuinely love doing and want to get up every day. And finding a way to make that like my work. And now is the best time to you can actually do that about anything. Like you could be obsessed with Pokemon. I don’t know why that’s coming to my head, but you could make a podcast about that. And like it, you know so much about it, you can like there’s an audience out there that also do and you can connect via the internet. And you can like, share all that knowledge, you know, and like, you can build a podcast or a YouTube channel out of it. And like you can you can make money from it. So just Yeah, kind of do what you love.

Alex Beadon 47:03
It’s interesting that you say that because I think most people don’t realize the shift that has happened thanks to the internet and the communities on the internet. I think we’re still at the beginning of it. I think most people don’t even realize it’s an option. So I love that you said okay, fill in the blank, the world would be a better place if more people knew

Andy Burgess 47:23
if more people knew to just just talk to people in the street, just to say hello. I genuinely think that like makes a lot of that makes like all the difference in the world. If I’m just gonna get a coffee in the morning, and I’m just like smiling. And like, and then like, you get like a lovely response from them. It kind of just makes you feel good. Yeah, when I was in New York, a lot of the time people are New Yorkers are really like, they’re not like friendly. I everyone always spoke to me was super friendly. And it just made me feel like really good. It’s a good way to set up today.

Alex Beadon 47:58
That’s amazing. Okay, the book that changed my life was

Andy Burgess 48:02
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.

Alex Beadon 48:06
It’s a good one. It’s a good one. You’re right. And then lastly, I love doing this. So basically, every guest that I have on the podcast, I asked them to challenge our audience to do something this week to focus on taking an action step or some type of ritual or anything like what would you like to challenge our audience to do this week.

Andy Burgess 48:27
Um, I would say, look at something that you find like maybe a hobby that you really love doing. And perhaps look at how you could make that something you want to do in the future or career. It doesn’t have to kind of be video or photography, you could set up a podcast about that just kind of look at like, if you’re just in your like, day to day life, you’re like running along. Just see what you really enjoy doing is like a side, like hobby and kind of make that like a side hustle or something.

Alex Beadon 48:59
I love it. Andy, thank you so much for being here with us today. I really appreciate it. I loved everything you said. And I think this is going to be an episode that people absolutely adore. So thank you.

Andy Burgess 49:09
No worries. Thanks for having me.

Alex Beadon 49:11
And if before you leave, you just let everyone know where they can find you online.

Andy Burgess 49:15
Yeah, so the best place is Instagram. So it’s just Andy Burgess. Yeah, I’m posting stories like every single day and like big produced episodes on IG TV every Monday and Thursday at 8pm GMT.

Alex Beadon 49:34
Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. and it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye bye

#023 How Will Your 80-Year-Old Self Define Success?

Whoa. Did Alex just go too far?

Being in a particularly thought-provoking mood, Alex questions everything from the intention behind our lives to happiness and how money affects it. In this episode, join her as she uncovers a slew of questions we subconsciously ask ourselves as well as bringing to light some thoughts to answer them.

This is On Purpose.

In this Podcast you’ll learn:

  • How death can bring deeper meaning to life
  • The rewards of investing in yourself
  • How to work less and earn more
  • About creating positive impact in the world
  • How to make social media work for you, not against you

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Check out your girl:

IG: @alexbeadon
Facebook: Alex Beadon

Transcript Available Below

Alex Beadon 0:00
Hey friends, welcome to episode number 23. I’m really excited that you’re here today, because today I’m going to be talking about some stuff that is pretty intense. So I’ve given you your warning, let’s dive in. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot, take a deep breath, relax, and let’s get you back to where you belong, on purpose.

So lately, I’ve been doing a lot of meditation, mainly because I have been feeling a lot of stress and anxiety in my body. And that is mainly manifesting as my shoulder, my right shoulder and my right back all the way down my right arm. It’s just like in a lot of pain. So I’ve been like dosing up on meditation as much as I possibly can. To try and relieve the pain. I don’t really know what it is, but I’m imagining it’s just from it’s like a sign of stress, right. So I’ve been doing a lot of meditation. And recently, one of the major themes that has been showing up during my meditations is the fact that as humans, we have a tendency of living life, as though we will be here forever. Now, I know this can sound like a really morbid conversation. But the reason why I bring it to your attention is because I think that constantly reminding yourself of your mortality is actually one of the best ways to stay focused. And, and to keep that sense of momentum in your life, there really is nothing worse than feeling like you’re stuck in your life, there’s nothing worse than feeling like you are not making the moves that you know you could possibly be making. There’s nothing worse than feeling like you’re wasting time with the wrong people in the wrong situations. There’s nothing worse than that. And the reason why is because deep down somewhere in our souls, we know that we are wasting our time, or wasting our time. And so what happens is that people live their life, as though we have all the time in the world. And we don’t know, I wasn’t going to bring all this up. Because like I said, it is very morbid sounding, I was gonna write a whole Instagram post on it. And then I was like, Dude, this is just, I don’t want to depress people by making them think of their death date. But thinking of your death date can be so motivational. And really just remind you of the fact that, like, we’re not here forever, we’re not going to be on this planet forever, things are constantly changing. The only thing we really have is the now and like that should be super exciting. reminding myself of my mortality from like, is really what keeps me living in the moment, living in the present moment. And soaking up as much of it as I possibly can. Everything from like silly things, like, I’ll be driving down the street, and I will just be looking and admiring my surroundings, not even necessarily beautiful surroundings, but just, you know, think of like the most dreary surroundings that you find yourself in, I find myself looking at these scenes, and just thinking to myself, wow, like I am alive right now I’m alive. And I am looking at this. I’m looking at all of the details around me I’m taking in what’s happening with the people I’m, I’m looking at, like the paint that’s falling off, or I’m in Trinidad right now. So there’s a lot of things that are kind of falling apart. There’s a lot of like little details to take note of and it’s like, I look at these things and they’re not tip what you would typically call beautiful, but it’s like I find myself addicted to the state of being where I am literally just appreciating each and every single moment as much as I possibly can because I know that that I’m going to die. Again, I know it sounds super morbid, but when I when when I when I think of dying, when I think of the fact that one day I will be on my deathbed. Like there’s nothing that wakes you up like that. I started thinking about the fact that if like if you look at the sliver of time that we are here for like let’s just say that you have to be 100 years old, 100 years in the grand scheme of history and the future is nothing and yet, I’m here right now in this body, and it’s like I just want to get the most out of it as I possibly can like you think about it. How many people there are like, sometimes I like to think of like, you get this. And this, again, is maybe a weird thought. But sometimes they think of, you know, if all of the people in the world exist, and it’s like, you have to wait your turn until you get planted into this body, and you get planted into like a random body, and then you’re here, and it’s like, Ah, you better make the most of it, because you’re here and you’re alive. And you’re like, This is what you have right now. And you’ve been looking forward to this moment, it’s like, when you wait in line, to go on a roller coaster ride, that’s what I think of it as it’s like, we’re on the roller coaster, and we have to enjoy it. Which brings up its own pain points, when you think about the fact that like, there’s a lot of pain in the world, and there’s a lot of suffering in the world and, and everyone experiences, the pain and suffering. And how do you enjoy the moments of pain and suffering? And I think for me, what I’ve realized is that, like, we need to learn how to fully accept pain and suffering and lean into it and see. And just experience like, we can’t control if a good thing happens, or a bad thing happens. So it’s like, how can we? How can we experience it? And maybe remove the judgment of like, was this a good experience? Or was this a bad experience? And I know, I’m getting really deep on you guys. And I know many times, it’s easier said than done. But sometimes when I just look at this life, as though it’s just a roller coaster ride, and I’m just here to like, make the most of it, it kind of removes the expectations of it having to be or look like a certain way. Anyway, I feel like I’m getting super deep on you guys super early into this podcast. So I don’t know, I just I felt like I had to come here and share this message with you guys today. Because it has been on my mind. Like I said, I’ve been doing a lot of meditation and death, and aliveness and what it means to be alive. It’s just, I’ve been thinking about it a lot. And so the other night, I found myself in bed, and I took out a pen and a paper. And I started thinking about when I’m on my deathbed, when I’m like, I don’t know, let’s just say that I lived to be 100. Although let’s be honest, I, I kind of want to live till I’m 130. But hey, let’s just say 100. What, like, when I’m on my deathbed looking back at my life? What are the things that are going to make me feel the most at peace with my death? What are the things that are I’m going to look back at and be like, I lived my life to the fullest. And I feel totally happy with the fact that I’m about to die. Again, I know this is morbid, but this is where my mind goes when I’m sitting on my bed late at night with a pen and paper. And so I start writing down like what is the life that I What is the legacy? What is the story that I want to leave behind? When my grandchildren speak about me and tell their friends? Oh, well, my grandmother used to do this, or my grandfather used to do that or whatever. Like what what is the story going to be? Because we’re writing that story every day. And in many ways, it’s like, I don’t know, I’m, I’ve always considered myself an artist. I started my career as a photographer, which is very creative, intense. And I don’t know, I’ve always considered myself an artist ever since I was a photographer, which was the very beginning of my career. And sometimes I look at life, like one big giant work of art. It’s like, what are you going to do with this life? Because this is going to be your work of art. And that’s a really intense thing to say. But that is that’s kind of what keeps me up at night. So I start writing down, like all of these different things that I think really mattered to me. And it’s hard like, I actually have not, I can’t remember the last time I sat down to do this to really sit down and ask yourself, what do you want from life? Like, what are you here to do? What is your work of art? What’s going to make you feel at peace and fulfilled when you’re on your deathbed. And I’m not gonna lie. I literally sat there with a pen and paper and I was like, I really don’t know. I don’t know the answer to all of these questions. These are really hard questions. So I’m sitting there, I’m sitting there and I’m just kind of at peace with it and being like, cool, the answer is going to come when it’s going to come. Right now. I really don’t know what to write down. But maybe I could start by writing down what I don’t want or maybe I can just start asking questions. So I start writing down questions and I’m asking myself like, like, what do you what do you live for? What matters most to you? Does the money really matter? Does the travel really matter, do relationships matter? Does whatever, like I’m just literally like spilling out all of these questions. And these questions are not good or bad, and they’re not leading to anything. They’re just questions that were kind of popping up in my mind at the time. And so I have all these questions written down, and then I start going through them and I start answering them. And that’s when the truth comes out. It’s kind of like when you have when you have the questions, you can much easier answer the larger question. But it takes asking yourself all of these nitty gritty questions what I really want.

What does my perfect life look like? If I have to wake up every day? Like, let’s say, I go to sleep tonight, and God comes down to me in the middle of the night, and he’s like, Yo, Alex, all of this was just one giant joke. From now on, you get to pick that like, exactly every single detail of your life when you wake up the next day. Like, what what would I tell him? Because it’s so important to know the answer to these questions, if we want to create lives that are on purpose, as the name of the podcast suggests. And so these are the questions I’ve been asking myself, what really matters to me. And when you start writing down the answers to those questions, so for example, you know, my career really matters to me. intertwining my career with my passion, and feeling most fulfilled, really matters to me. feeling proud of, of what I create, while I’m alive really matters to me. And then it’s like, Okay, so you’ve created this business, what about the business really matters to like, what are you chasing? Because I’ve started to realize that, like, I’m all I’ve almost been in this mindset of like, okay, like, let’s grow the business, let’s grow the business, let’s grow the business, let’s grow the business, let’s grow the business grew the business. And it’s like, Why? Why do you want to grow the business? Like, why do you want to keep growing and growing and growing like is, because if growth is what matters to you, that’s fine. Like if growth of the business and making the the profits of the business go up, and up and up and up and up and up and up, and up and up? That’s cool. Like, let’s, let’s admit it, and that’s fine. But why? Like, why do you want more, more, more, more more? And just asking myself these questions, and it’s like, well, I want more, because I want to feel as safe and secure in my life as possible. And money is a really great way to do that. And then it’s like, okay, well define, safe and secure, like, what does what is safe, feel like to you? Like, what’s the actual number that would make you feel 100% safe? Because what we’re risking here is not knowing what that number is, and just constantly running toward towards a number that does not even, it’s not even defined. In other words, you will never get there. You don’t even know what you’re chasing, you’re just chasing us and this type of like reflection, it happens to me. Not very often, like, I think I always am in a state of reflection. But recently, over the last few days, it has been an intense stage of reflection, and of just looking at everything in my life and looking at everything in my business, and not judging it. But just asking myself why, like, why? And if it’s aligned, great. And if it’s not aligned, then we need some adjustments. Right? How can I? Like, if it’s not aligned? Then what does aligned look like? What does aligned look like? And I think these that, I think a big problem that we have in today’s society is that these are the questions that no one wants to sit down and look at, and no one wants to think about no one wants to talk about. And so it’s just kind of like everyone’s just these little ants just kind of marching away towards something and no one’s even, no one’s doing it intentionally. And there’s no real like purpose behind it. Which just highlights my obsession with purpose to begin with, which is also something I’m exploring, like, why does that matter so much to me? Why does it matter so much to me that my business has to be in full alignment with who I am as a human being like, why can’t I just start a business? That is not really a reflection of me as a person and is literally just there to make money? I don’t know. I just can’t like it’s just not who I am. Right? But it’s like, I want to explore that question to get down to the bottom of like, why does that matter so much to me? Because clearly, if you look at the entire trajectory, trajectory of my career since I got started, like it is, obviously a huge priority of mine. It’s something that has always been at the forefront of what I do is like my business is me. I am my business. Like I feel very strongly About the fact that like, I have a voice, I have something to say I want to be heard. And, and really, I’ve done an excellent job of putting myself out there since day one, like literally guys since I started. My Businesses. My first business was a photography business. And the very first thing I did was start a blog. And it was actually a Blogspot blog. For those of you who don’t know about Blogspot blogs, it’s all good. Like it was this platform back in the day, I’m pretty sure it still exists. But it is a platform where you basically just start a blog, and it’s a free blog. I know you’re probably hearing my chair move, I’m feeling a little antsy. So I’m like doing shoulder rotations while I’m talking to you. But yeah, so I started blogging, and even back then, like I was a photographer, but I was like, I want people to hire me for me, I want people to hire me because they are excited to trust me with their wedding photos on their wedding day. So that’s really interesting is that, like, that’s so important to me, I think that’s just like a part of my genetic DNA. So, and I think identifying these things that really matter to you and exploring the questions why? It just helps you to get to know yourself even better, which then helps you get to create the life of your dreams even better, which then helps you create more happiness and freedom and fulfillment in your life. And so I think that’s why these questions really matter to me right now. And that’s why I’ve been thinking about them so frequently. And that’s why I wanted to share it with you today is like, what is your perfect life look like? What do you wake up and do every day? How do you spend your time? In a perfect world? How much money do you need to be happy? And like, how are you going to make that money? And how do you want to make that money? One of my biggest pet peeves is people who just work really hard, so that they can say, Oh, I’m busy. I’m working really hard. I’m working really hard. I’m working really hard. The reason I can say this with such competence is because I used to be one of those people. I used to be one of those people who was just working herself to death. Sometimes I worry that I’m still that person. If I’m being totally honest. Like I’m very, like, I like feeling busy. I like feeling productive. I like feeling like, like I’m adding something to society. I don’t like the word busy side notes. I hate the word busy. I never want to say I’m busy. Because I actually think busy is like it’s so horrible. Like to be so busy that you don’t have time to do the things that matter most to. Yeah, I used to be one of those people. And when you’re one of those people and you’re literate, you’re not even chasing really a goal, you’re just chasing the the lifestyle of just being busy just leading you nowhere. And I don’t know, maybe you guys aren’t like that at all. But that is definitely something that I have found myself in. And ironically, it’s something that I have found so many of my clients in and when they’re in it, they don’t even see that they’re in it. And I think that’s what bothers me about it so much. It’s like if we don’t ever stop to ask ourselves these questions. Well, why do I do that? Why do I spend my time in that way? How does spending my time in that way make me feel, you know, I spoke to a client the other day, and she was telling me how she spent so much time thinking about social media, posting to her Instagram feed, and really feeling like these are all the things that she should be doing. And I know you can’t see me I’m putting should in little air quotes. Because really like, what should you be doing? Like should is such a I don’t want to do the things I should be doing because who says what I should and shouldn’t be doing? But the only person who gets to say that is me. And so when I asked her like okay, well, why do you feel like you should be posting to Instagram all the time. She’s like, well, like, that’s what everyone else is doing. Like everyone else is putting their selfies out there and showing their lives. And she’s like, I have a great life. And I don’t feel super self conscious of how I look. But that just doesn’t feel like me. But I feel like I should be doing it. It’s like so wait. It’s not. It’s not that you that you want to do it, but you’re afraid to do it. It’s not that you want to do it, but you’re afraid of what other people will think it’s actually that you don’t want to do it, but you think you should be doing it. So you’re spending time creating content to put out there just because you feel like you should be doing it. I’m like so what’s the return on your investments? Like so think of all the time that you’re putting into it like like, let’s just look at the past week. And I’ll ask you how much time over the last week have you put into creating content for Instagram. And then I’m going to ask you Okay, and what was the return on that investment. And yes, sometimes it takes a really long time to get a return on your investment. Trust me, I know, I created content for years when no one was listening. But like, asking yourself, what’s the return on this investment? Is this something that I’m happy to do? Because I know it’s going to come back to me tenfold in the future?

Does this feel good? Like, what’s the point behind this? And maybe it’s something that I know I should be doing, because social media matters. And people are using the internet. And I can’t avoid that. And I can’t change that. Because that’s just the landscape of the times that we live in today. But how can I use social media in a way that feels good for me. And that’s what I want to encourage all of you guys to do today, when you’re listening to this is really think about everything in your life and everything in your business. And look at the way that you’re doing things? Are you doing things? Because it’s what works best for you that it works for your strengths that it’s easy for you? Or are you doing things because you see someone else doing it in that particular way? And you think that you have to do it that way? Because that’s what you should be doing? Because that’s what everyone seems to be liking. I think we’re so new to social media that we haven’t actually dove? Is it over? Yeah, I think it’s still or dived. I don’t know. Anyway, we haven’t we haven’t ventured, that’s a good word. We haven’t ventured into what this is actually doing, like what the possibilities are and what it’s doing to us psychologically, like I think right now, we’re really in the infant stages, where people are just really looking at other people online and copying what they’re doing. We really need to start moving into the space where we just see it as like, a place to express yourself a place where art where art gets created. And then start asking ourselves like, how do I use this platform in a way that really works? Well for me, and that might mean never showing your face. And that might mean never actually using your voice, it might mean communicating only through words, or communicating only through pictures or whatever, but finding a way to make it work for you. And I think honestly, like, that’s one of my biggest, that’s one of the best parts of what I do is being able to help people figure out how to use the internet and the platforms on the internet in a way that works best for that individual person. Because we all have different strengths. We all feel comfortable in different platforms, the culture of each different platform is so unique and individual. So really exploring, like where’s the best place for me to be and for me to be building my brand? And how do I express myself in a way? Or how do I portray what it is that I’m doing in a way that’s that works for me. timewise, creativity wise, all that jazz? Also, kind of coming back to like the why behind everything that we do. Really asking ourselves like, how do I make the most money for the least amount of work? How do I get the biggest return on my investment of time? That’s pretty much what that means. Because at the end of the day, we want to spend our time doing things, we Okay, let’s let’s put it this way, we want to have the most freedom over time as possible. So how do we create lives that enable us to do that. And a huge way that you can do that is by figuring out how to make the most money for the least amount of work. And I think that can sound scary to some people because they’re like, Oh, I see so and so doing this or like everyone’s doing this. It’s like, I don’t care. How do we maximize the amount of money that you can make with the least amount of efforts. And it looks different in every single business. This is one of the big struggles of like creating a podcast for such a wide variety of business owners. I know like you guys message me on the regular on Instagram. And I know that the varied differences in your businesses are huge. So it’s really hard for me to sit here and be like, give particular examples because it’s different for each and every single one of you each and every single one of you has different business models, right. But asking yourself that question and maybe speaking to someone who’s in your industry, and like doing as much research as you possibly can into what are the different business models in like within my business like what and really studying that. It’s really interesting today I was speaking to Andy Burgess. I think that’s how you say his last name. He’s a filmmaker, and I interviewed him for the podcast actually, which I’m really excited for it to come out. He’s a wonderful human being. I really love all of his videos. He’s super creative, but something that he said to me really struck a chord with me. He basically started making videos two years ago on Snapchat, Snapchat, guys, Snapchat. And his videos were so good that now two years later, he’s gone. to a point where he’s 100% freelancing, and he’s freelancing for really big, reputable brands, so we’re talking about like, Forbes, NASDAQ. If you’re in the UK, then you’ll have heard of three. So he’s doing quite well, considering that he’s just gotten started two years ago. And something that’s super impressive to me is I was asking him about prices, you know, because, well, not just prices, I was also asking him about, like, how did he know if he wanted to do like business to business, so he’s a business, he’s a freelancer, and he’s catering to brands, which are big businesses, right. But a lot of videographers that I see, they decided to start small, and they’ll start doing like, wedding videos and stuff like that. So it’s really interesting to me that he just got started. And the first thing that he did was just, you know, start working with big brands. And to me, when I look at someone like that, it’s like, if you ask yourself, How much money can I make, as a filmmaker, or as someone who’s into creating videos? And you’re like, Okay, well, I don’t know, I might have to shoot 30 weddings a year in order to make that my goal for the year, or I could charge 10 times as much, or maybe five times as much. I don’t know what the numbers are, and only sell to 10 people. Right? So like figuring out, how can you change the numbers so that you can make the most amount of money possible? So like, if you look at him, he’s working with way less customers than a wedding videographer would be? Because he’s working with bigger brands, he has a way smaller amount of projects. And yes, his projects are probably more thought out. There’s a lot of work that goes into them, yes. But he’s able to make the same amount of money for less work. Right. And it’s easier, it’s easier to sell, like something that is a lot of value to one person than something that’s a minimal value to like a million people. Now, that doesn’t translate into every single business, which is why I kind of started that story by saying, like, I know, you guys are all in very different industries and have very different business models. But it’s food for thought hopefully, like, hopefully, it’s getting your mind rolling and like, okay, you know, maybe you can’t lower the number of clients and raise your price. But maybe you could increase the average amount that each client spends by 10%. Because even at 10% increase, you’re doing the same amount of sales, like that can make a big difference on your bottom line. Right? So just like asking yourself these questions like how do I make it easier for people to buy? How do I make it? How do I add more value to their experience here? How do I how do I grow this? Without putting in more and more and more and more work? I guess the purpose of this entire episode was just to really come here and encourage you guys to explore every facet of your life and business. And take that time to yourself to ask yourself, what do I want? What do I want my life to look like? What really makes me happy? And the money thing, like a lot of times, or at least for me every time I’ve set a huge money goal, and I achieve it. I feel so happy and elated. And it’s amazing. And it’s like this huge celebration. And I’m like yes, oh my gosh, it’s such, it’s it’s it’s so much ecstasy in one moment, and I love it. But I’ll tell you what, the very next day, I’m back to square one where I’m like, Okay, what’s the next school? So it’s like, this is kind of ties back into what I was talking about at the beginning. It’s like, you know, this constant carrot that you’re constantly chasing? How do you make your life more than that? How do you move beyond that. And really, it’s by being in the present moments. And really, it’s about looking at the present moment and realizing that you can create in each and every single moment. And that’s so exciting because you can start to really bring more joy and happiness and meaning into your life by simply being able to define what those things are and what those things look like. You can start to enjoy the journey, whether you’re knocked off your horse, whether you hit that sales goal, whether you you know, have a long loving marriage or whether you end up in divorce, like there is beauty in every single moment there is if we can stop looking at moments like they’re good or bad and really just start seeing them as a part of the journey and and relishing in the experience of the journey and knowing that every down moment is only showing you more and more of what you want because you’re able to define what it is that you want. To me that’s so exciting. So that’s where I wanted to leave you guys with. Be clear on what what it is that you’re creating, be clear on what it is that you’re bringing into your life in your business.

If you if you’re running a business, and you have a sales goal, you better be looking at your money regularly, you better be looking at your bank account regularly. And if you never look at your bank account, maybe you just start and you’re like, Okay, you know what, once every two weeks, I’m gonna look at it, and you sound alarm on your phone. And you make that commitment to yourself that once every two weeks, you are going to look at how much money you have in your account, and figure out like where you’re at. Or maybe it’s like, okay, you need to do it once a week, or you need to do it once a day or whatever. And maybe you’re already doing that. But every time you look at the money, you feel down and depressed, like change your relationship with money, so that you can learn to love it and accept it and let it come to you with ease. I’m so surprised, and yet not surprised at how many people don’t know how much money their business has made this year, or how much money this business their business has made this month. And yet I’m also someone who has to constantly remind myself the importance of looking at those numbers. Most of the time, it’s not until I’m in dire straits that I’m looking at those numbers on a regular basis. And I think there’s a correlation there. What you focus on grows, right? So focus on your money, focus on your money, know where you’re at with your money. Know how much your products and offerings costs so that when someone comes to you and they say, Hey, I’d like to work with you, you can literally just be like, okay, cool. Sure. Here’s what I got. Here’s what I got for you. So important. So important. Okay, guys, that’s, that’s everything I have to share with you today. I feel like it’s kind of contradictory, though. Right? It’s like, focus on the money. Look, in your bank account. No, you have and simultaneously don’t let it rule your life. Like I guess it’s just like total acceptance and surrender. And just being like, whatever is meant for me is meant for me, and I’m going to embrace it. And that is like, really, what I’m practicing for in life is just like learning to accept things and learning to be constantly grounded in who I am. And know that that wealth comes from inside and from nothing external. Think that’s the goal. But while I am experiencing that goal, I might as well be steering the ship towards what I really want to create. Right. And in order to steer your ship, towards what you really want to create, you have to know what you want to create, you have to know where you want to go. So define it guys, set some boundaries. Sit down, give yourself some, like, at least an hour to ask yourself these really hard and difficult questions, please, please, please do it for me. And when you do it, please share it with me, let me know over on Instagram at Alex Beadon. I want to know what your experience was like. Because these are like the really important questions that you have to ask yourself if you want to be able to move towards your purpose and feel like you’re living life with this amazing energy. I hope you enjoy the rest of your week. I hope this starts your week off on an amazing foot. I want to say a huge thank you for listening. As usual, you don’t know how much it means to me that you just listened to this podcast that you’re now all the way here at the very end of this podcast. Thank you for being on this journey with me. Thank you for your attention. And yeah, I think that’s everything. Today I am. Well as you’re listening to this, I’m actually in New York, which is very exciting. But as I’m recording this, I’m in Trinidad, and I leave to New York tomorrow. So I’m super excited for that. I’m also going to be meeting some of you over the weekend on Saturday. Again, by the time this has gone live, the event has already happened. But I’m so excited to meet you guys like the thought of meeting you in person is it’s just super, super exciting. So I’m looking forward to it. And other than that, we have a very exciting challenge coming your way super soon. So keep an eye on your inbox. All will be revealed. Bye, guys. Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye Uh oh my gosh you guys look how amazing this shrimp serata cocktail looks me Beatrice, an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. I’m all two of you. Well, I guess I’m just here by myself now. Why don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#005 – On Kylie Jenner, Avoiding Burn Out, Staying Motivated, And 3 Things You Can Implement This Week

“Have you ever been to a busy mall with like a million people and everyone is talking? That’s what the inside of my brain felt like.

Alex details her nitty gritty experiences this week in her business–the trials and tribulations of developing a Facebook Ad Strategy and her crazy and hectic workloads.

But in darkness there’s always a glimmer of light.

Learn how she overcomes her obstacles, declutters her path to progress and also discovers amazing insights that can help you and your business grow.

“The more that you put yourself out there, the more that your differences would stand visible to you.”

In this episode we talk about:

  • Biggest Facebook Ad lessons of the week
  • The book that’s made a big difference in my business
  • Staying motivated, working hard & avoiding burnouts
  • Why you should create content and put it online
  • 3 things that worked for my business this week and could work for yours
Be with the Beads

IG: @alexbeadon
Facebook: Alex Beadon

Must Read:

Essentialism – James Latham

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In this episode, I share my thoughts on Kylie Jenner being a self made billionaire on the cover of Forbes. I share my biggest Facebook ads lesson of the week, I share a book that has made massive changes in how I approached my business. I talked about how I stay motivated, work hard and avoid burnout. I talked about why you should create content and posted online and I share three small things that I did this week that bettered my business and can better yours to welcome to On purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose

Unknown Speaker 1:01
Okay, guys,

Alex Beadon 1:01
let’s start the show off by talking about the one the only Kylie Jenner because everyone has been messaging me up on the Instagram being like, Hey, Alex, what do you think of Kylie Jenner’s new Forbes cover? So I felt like I was gonna make a video about it. But to be honest, guys, I am all about that simple life these days. I’m like, Hey, how can I simplify everything as much as possible? And that means covering it here on live podcast. So Kylie Jenner, for those of you who don’t know is Kim Kardashians, half sister. Yes, they share the same mother but they have different fathers. Kylie Jenner is 21 years old. She recently started I believe it was like three years ago started a makeup company first started selling lipsticks and lip liners and now sells a variety of different things from eyeshadow to blush and things of that nature. And Forbes most recently gave her the honor of being on their cover for the August issue or I guess it might be Yeah, August 2018. forms and the cover basically says America’s women billionaires, and then it says Kylie Jenner $900 million cosmetics Queen at 21. She is said to be the youngest ever self made billionaire. Welcome to the era of extreme fame. Leverage. Okay, so lots of people have messaged me, and they’re like, hey, what do you think about this? My first initial response was probably similar to everyone else’s, which was a self made billionaire. Like can we really call Kylie Jenner? A self made billionaire? I’m not sure if that is like legitimately true, like, is she self made? But the more I thought about it, the more I let it simmer in my mind, the more I realized that. Yes, she was born with privilege. Yes, she was born into a family that has a lot of business experience that has been extremely successful. They have a lot of access to money. And then I’m sure by the time she started her her company, she already had a lot of money in the bank. So yes, all of those things are definitely advantages that she had over the average Joe, but it doesn’t necessarily stop her from being 100% self made. Like when you really think about it, we are all given a hand of cards when we are born into this life, right? So no one is born the on an equal level as everyone else. Some people have certain advantages. Some people have certain disadvantages. I believe that the key in life is really looking at the cards that are the hand of cards that you’ve been dealt, and really figuring out like, how do I play with this hand and have the most fun possible and make the most positive impact possible? Like I think that’s really what it comes down to. So I don’t believe that as business owners, we should be looking at this Forbes feature of Kylie Jenner on the cover and 21 with a $900 million cosmetics company and being like, Oh, she’s not self made, She doesn’t deserve it. Instead, I think we should look at it and be like, Dude, she actually killed it with the hand with the hand of cars that she was dealt, she took all everything that was at her disposal, she really turned what she had into this amazing company. And that in and of itself is a huge accomplishment, whether you are someone who starts with a ton of money in the bank account or not, right. So like, even if you look at it, there are so many examples of this of people who are born into successful family companies, right family businesses, it is actually probably more likely that if you’re born into a successful family, that you’re not going to try as hard that you’re going to be less driven, that you’re going to really just kind of waste your life because you don’t have to be working. I think the fact that she has done what she’s done is a huge accomplishment regardless of the fact that she’s super famous or that she was born with a ton of money like to me the fact that she was able to take what she had and turn it into something bigger is worth celebrating and I celebrate it I look at her and I’m like dude, I see your success. I think it’s awesome. Carry on with your bad self like, I don’t think we should be looking at her and being like Oh, like she’s not really self made. Yeah, but, I mean, it’s not her fault that she was born into that family. You know, it’s not like she cheated her way to be born into that family. So I don’t know that’s just my two cents. I don’t really like paying too much attention to these types of stories until like the drama and like, was she self made was she not self made, but so many of you guys seemed super curious as to what my take on it was. So that’s my take guys like Kylie Jenner you are self made. And you definitely were born with privilege, but there’s nothing that you could do to help it and you’ve done the best with the cards that you were dealt. And so for that I give you mad respect. Okay, so we’re gonna dive into what’s been present for me this week. Okay, guys, have you ever felt I don’t know if this has ever happened to you, I’m sure it has, where you are on a long flight. When I say long flight, like maybe 24 hour journey flight where you are literally changing planes like two or three times, you have layovers, you have to wait hours upon hours upon hours in different cities. When you’re on the flight, the flight just literally feels never ending. How many of you have experienced this because if you have, you will know that by the end of the journey, you’re literally on your final flight, the plane is starting to land, you can feel yourself like literally falling downwards in the sky getting closer and closer to the land, you can see the lands beneath you getting bigger and bigger as you come in to land and it still feels like you are so far from home. Like, you just cannot wait to get off the plane. All you can think about is oh my gosh, I have to go through customs. I have to go through immigration, I have to get my luggage. And then I have to drive home and you’re just thinking like, oh my gosh, can I just get home? Like, is it possible for me to just get home because I feel like I’ve been on this journey forever. I just had a journey like this. It is like way too close. In my memory. I was flying from Hawaii to Port of Spain here in Trinidad and I had to fly through LA and Houston, it was just one of those neverending fights. That is what my business feels like right now. Like that’s the stage that I’m at in my business where it just feels like, we’re working so hard. And we’ve been working so hard for so long. And we have this like this goal in mind of what it is that we’re trying to accomplish. And it just is like, when are we going to get there at least with a flight you can be like, okay, you know, in five hours, I’m going to be at home, I’m going to be showered, I’m going to be in bed. In business. Sometimes you have no frickin clue when you’re actually going to hit your goal, like when is it going to happen? So that’s kind of like the stage that I’ve been in. And when you’re in this weird stage of like, just trying to wait it out until you achieve your goal. Your mind can play tricks on you, your mind can play tricks on you. So it’s really important for me that I’m super aware of the entire time of like, yes, we’re working towards this goal. Yes, it’s starting to feel more and more difficult because guys with this, so I’m launching Grand Slam for those of you who are unaware, Grand Slam is my online course. It’s all about Instagram stories. I launched it back in April, no, March, April. And it did super well like how to six figure launch. It was amazing, like nailed it seriously more than doubled my goal, it was amazing. But doing launches like the one that I did in March and April, where we are like literally opening the carts for seven days. So basically people can only buy over a seven day period. I’m so used to that I’ve done that so many times. To me that is like very what is a very familiar territory. Whereas what I’m doing right now with these Facebook ads and trying to create this evergreen funnel, that’s 100%. Working over on the land of Facebook is a totally different ballgame. And we have a goal that we want to be selling 11 grand slams a day, over like directly through Facebook and that funnel. And it is just taking us so much longer than expected. And guys, literally every single week, I’m learning something new and new and new, a new a new about Facebook ads that I had never known before. Right. So it’s just this really interesting time where it’s like, I have this level of impatience because I’m just like, oh my god, I just want to figure it out. And then at the same time reminding myself that I will figure it out and that life doesn’t happen on my timeline. And I just have to kind of trust that I’m going to get there at the time that I need to get there. And that I will figure everything out when I need to figure it out, if that makes sense. So it’s like this weird thing where it’s like, it’s testing my trust, it’s testing my faith. I’m still like, you still have to be hitting the ground running because like we don’t have time to lose. And every day is like we were losing time and we’re losing money. And it’s you know, like I said, it’s like a race like when are we going to figure this thing out is this really interesting time because we are making so much headway every single day like every single day, we are making strides forward and yet it feels never ending like it feels like we’re not really making that much progress. So that’s kind of where I’m at in the business right now. That’s like really the stage or like the feelings that are coming up for me so Do what it requires me to do is constantly remind myself like, what it is that I’m working towards, why I’m working towards it. And it’s also made meditation, stillness. And time alone matters so much more so that I can really have that time to check in with myself be present with myself. And to find the truth behind all of those different questions like you when you’re when you’re like, you know, work, work, work, work, work, work, work, sometimes you just sit back and you’re like, oh, my gosh, like, what is this all for? So it’s just like a constant reconnecting with like, Hey, this is what you’re doing this for this is what you’re working towards. This is the level of commitment it requires. And if you’re not keen on it anymore, or if it’s not worth it to any more than Cool, let’s stop.

But hopefully you have those sessions. And you’re like, oh, yeah, that’s why I’m doing this like, to me, keeping that high level of motivation to make sure that I can continue going, is all about connecting inwards, and like really having that time where I can be like, oh, yeah, that’s why I’m doing it. So yeah. If you’ve ever experienced any lack of motivation, I highly recommend that you meditate, spend time alone, really, like ask yourself the important questions, why am I doing this? Why does it matter that I do this? Is this something that I want to stop doing? Is this something that I’ve been doing for so long, and it’s not working? Because maybe I do need to stop doing it. Like, there are so many questions that you need to be asking yourself that you really need to be honest with yourself about. Okay, so now that I’ve kind of mentioned like, the energy around the business right now, which is really like, are we ever going to get there? Then comes the point where like I said, I spend time alone with myself like reevaluating being like, Am I moving in the right direction, you know, is this something that is worth my time, once all those things have come to fruition? You’re good to go. In this case, I want to share with you some Facebook ad lessons that I’ve learned this week. So we really sat down at the beginning of this week, and we took a look at what’s working, what’s not working, there are different stages of our marketing funnel. As every guys, when I’m talking about me, in this podcast in my business, I want you to always be translating it into your business, right? So for me, I’ve created this marketing funnel, and it’s all on Facebook. So I’m looking at each and every single like success rate of like, okay, what is our goal? For this level of the funnel? What is the successful conversion look like at this part of the funnel, right? And really just breaking down step by step? What does success look like so that we can compare where we are at and how we are currently performing with where we need to be at so that there’s no confusion of, you know, where are we going wrong? Instead, we can get super clear on where we’re going wrong, we can be very, very specific about oh, hey, this is the glaring problem here. So we did it, we sat down, we broke it down. And we realized that a big problem we’re having is that people are not watching our free pieces of content. Now it’s interesting, right? Because I’ve already done the launch for Grand Slam, I’ve already proven that the launch works, because I did it. Like I mentioned back in March. So the question is, why isn’t it working? Now what is different last time that I launched Grand Slam back in March, April, I hosted all of the lessons on a an individual website, it was a website that people got special access to when they signed up, and they can log in and watch the entire video right now I’m sending them these free videos in their Facebook newsfeed as ads, which seems all great and fine and dandy and everything because hey, they don’t have to, like opt in like you’re making it so much easier for them. Wow, that’s amazing. But what I did not factor in is the fact that these 20 minute long videos that worked really well on a separate website with no distractions are now not working. Because people are on Facebook when they’re watching them. And guys, I don’t know about you. But when I’m on Facebook, I’m distracted 100% of the time, I’ve got messages coming in. I’ve got notifications coming in, people are popping up as like coming up saying, Oh, this so and so went live, do you want to watch their video, it is very distracting Facebook is a distracting place. So it is no surprise to me when I look at the data that most people are not watching our 20 minute long free content videos, even though they are jam packed to the brim full of value. Right. So what did I have to do? I then have to decide, okay, this isn’t working. Number one, clearly, number two, what are we going to do to solve it? So the problem that we have first and foremost is time, I don’t have time to keep tinkering with this Facebook ads strategy that I’ve never done before to try and get it to work. And I don’t have the money to keep throwing out this to just cross my fingers and hopes and hope it works. Right. So number one, I have to have another strategy. Is that what I want to do? No. Do I want to divide my time and come up with a brand new strategy? No. Is that what I have to do right now? Yes. So basically what we’re doing is we’re going to be continuing on experimenting with the current Facebook ad strategy, while at the same time pretty much 100% replicating our old Facebook ad strategy, which to be honest with you, we didn’t really use Facebook ads for. But the strategy had nothing to do with keeping all the content on Facebook, like the new strategy does. The old strategy was just hey, sign up for my emails, and I’m gonna send you these emails, you’re gonna get free value of how to edit your Instagram Stories delivered straight to your email inbox. I know that works. I’ve done that before. It works, it converts. I know that’s tried true and true. Is that true? I know that’s tried, true and tested. So we’re going to basically create new Facebook ads, that’s just asking people very simply sign up for our email list, while we spend less of the budget on really tinkering with this new strategy and really trying to make it work. And I think this is a great lesson for everyone guys, people told me, like Facebook ads, strategist, people who are professionals basically said, Alex, you need three months to really get this strategy up and running to a point where you can solidly rely on it. And I was like, Nah, I can do it in a month. Like, you know, I’m smarter than the average Joe, I can figure this out. No, I’m now realizing they’re 110%, right, because every week, I’m continuously learning more and more and more and more and more about this Facebook ad strategy. So I’m going to, you know, turn up the volume on my patience levels and wait it out and simultaneously go back to what has been working for me, which is using the email marketing strategy instead of just relying on the Facebook ad strategy. So that’s my lesson for you the lesson and basically how you can convert that or translate that into how to work for you is that people aren’t spending all day every day on Facebook and watching 120 minute video, like I would be curious if anyone watching this has ever watched a 20 minute video on Facebook, because I know, I never watched long content on Facebook. So if you’re someone who’s investing time, money and energy into Facebook ads, the shorter, the better. The shorter, the better. The shorter, the better, better, shorter, the better. That was weird. That brings me quite swiftly onto lesson number two. Lesson number two. And I don’t know why I’m numbering these, these really aren’t in numbers. This is just the second thing I wanted to talk to you guys about.

Prioritizing and your business, right? So I’m the kind of person who it’s like, Okay, I’ve got my I’m like a huge content creator guys. I love creating content. If it was up to me, I would create content all day every day. I freakin love it. self expression is very important to me. So I like I like making content. I have multiple content pieces. During my week. I have Monday mantra I have work with me Wednesday, I’ve now started this podcast, I wanted to start an IG TV channel where I post once a week, there’s so much that I want to do and yet there are not enough hours in the day. And I think this is a big problem that I see a lot of entrepreneurs have is that in a legendary world, me and Laura have this joke where we talk about like this legendary day where like, basically, we’re gonna have everything figured out and we’re gonna be able to do all the things that we want to do. We’re just not quite there yet. Right? So like when I talk about in a legendary world, yes, I would be like the content creation QUEEN and i would have multiple podcast episodes coming out. I have daily emails coming out. I would be on IG TV every single day. But I don’t live in the legendary world. I live in a world in which I need focus in order to get my things done. Right. So what does that mean? That means I had to really sit down and be like, Okay, right now I’m drowning in work, drowning in work. And that’s not good. Like, that’s not healthy for my business. That’s not healthy for me. I’m going to burn out if I keep going at this level. So what can I take off my plates? How can I make my life easier? What is unnecessary? And I would highly suggest if you’re listening to this episode, right now that you make a list of every single thing that you can cut from your business that is not necessary. So for example, Monday, mantras what I like to have a Monday mantra every week. Oh my gosh, yes. What I love it to be a part of my my online platform. Yes. Is it doable right now? No. So I’ve literally just decided, You know what, Monday mantra I’m putting you on hold. Work with me Wednesday? Would it be great if I could do an amazing work of me Wednesday, every single Wednesday? Yeah, that’d be friggin awesome. But you know what, right now, I don’t have the time because I’m so busy focused on how to get all of these funnels up and running and working to a beautiful, pristine place. Right. So what does that mean? That means that instead of doing work with me, Wednesdays on my new camera, and really like going above and beyond and using my GoPro and like using all my tools and equipment that I really want to use, so where I can, like show off my creativity. No, I’m going to take it back to a much more doable level where I literally just use my iPhone and post what I’m doing throughout the day. Right. So prioritizing really means like looking at what is necessary to move the business forward. What can you get rid of work in order of priority? Because you can’t do everything. There’s this amazing book called essentialism. I absolutely love it. It is one of it’s like one of those books that legit changed my life. And the core message behind the book is basically simplify like Simplify, simplify, simplify, simplify, simplify. If you can focus on one, like doing one thing really, really well, you could do it to a 100% level, or maybe like a 95% level, if we’re being realistic. If you’re working on 10 different projects, you might only be able to get to 9% on each of those projects. So you’re still working just as hard on those 10 projects as you would be on that one project. But instead of having 10 projects, where you’re only at a 10% level, you have one project that you’re killing it at. Right and like that’s really where my head space is right now is like what can I get rid of? How can I simplify my my work life and my workload? Laura, having Laura here, and actually, I’m super sad, today’s the last day that she’s going to be here, she leaves tomorrow to go back to New York. I’m going to miss her a lot. But it’s been so beneficial to have her here. Having her here has shown me so much of like, number one, why hired her to begin with she is phenomenal. Number two, we are the most epic team that ever existed, the things that she’s so good at are not my forte at all, and vice versa. So we complement each other really, really well. And it’s just I just feel this deep sense of appreciation of having her around. In the business of having had her here physically for the last two and a half weeks. She’s had such a positive impact on the business. Like I can just see her she’s like trying to systematize things. Is that a word? systematize systematize. Yeah, it’s a word systematize things, she wants everything to be organized. She wants there to be a flow and a system and a process. And I freakin love that about her. So I’m super happy to have her on board. And just having our hair over the past few weeks has just shown me all of the ways that like I could be better, right. So for example, I’m the kind of person I have a tendency of like leaving things until the last minute that has to stop. And actually it has it has been stopping, which is something I’m really proud of. And something that I’ve spoken to Laura about. And I’m like slowly but surely I’m getting better at being less of a procrastinator because it’s now starting to hit me that when I drag my feet on things, it holds the whole team back, right. And then also something that has come to me that Laura Laura pointed out, we were having lunch the other day, and I was talking about all these things I wanted to do. And Laura was like, I’m trying to take things off your plate, and you keep adding more things to your plate. And I was like, Oh my gosh, I need to write that down. Because that’s such an aha moment like, it’s almost as if my brain is wired to believe that I have to be working at this max capacity. Just like running, running, running, running, running all the time working, working, working, working, working all the time. And now I’m starting to realize with Laura here, when I take something off my plate, when someone else takes that responsibility, it does not mean that it’s time to add a new responsibility to my plate, it means focus in more on my existing responsibilities. So that’s been really huge for me this week, as well. It’s just, you know, not adding unnecessary things to my plate. Another aha moment I want to share with you guys is I launched this podcast, and it gave me a whole next level of clarity. What do I mean by that? Okay, so I’ve been wanting to start a podcast for at least the last 12 months. And I knew that it was definitely a huge overtaking. I didn’t, I did not want to really take action on it. Because I had so many other things going on, I had my YouTube channel, I was just maxed out right when my youtube channel disappeared. Which by the way, it was very traumatic. I had been working on that YouTube channel for seven years, it had 200 videos and more than 2 million views. And one day I woke up and it was gone. But that’s a story for another day. When I lost my YouTube channel, it made me realize that this was an opportunity to focus on something new. That’s why I decided to change on over to the podcast and to try something completely different. Am I taking that action step? It has just allowed me to connect with you guys in a totally different way, like hearing from you guys on my Instagram, direct messages, hearing from you guys on the reviews, especially the reviews, it’s just been so so great to read all of your amazing reviews and to hear your reflection of the podcast and what the value is that I bring to your life through the work that I do. And that has been just, it’s just brought me so much clarity, like, the more the more I put myself out there in these different ways, the more clarity I’m able to have on my business and on my brand and on who I am in this world and on the value that I bring. So having said all of that if you are someone who’s constantly asking yourself, you know, who am I Where do I fit into this online world? What’s the value that I bring? I guess what I’m just trying to say is that you don’t need to have it all figured out. But the more that you put yourself out there, the more that your differences will stand visible to you. Like you won’t know what makes you different until you put yourself out there a lot of times getting people’s feedback of of what their experience of you is, that’s what’s going to allow yourself to see, oh, this is what makes me different. Like, I’ll never forget, I started blogging and people will really was when I started making YouTube videos, people would tell me again, and again, like the number one comment I would receive is, Wow, your energy is amazing. People would be talking about my energy again, and again and again, in the comment section. That’s when I started to realize, Oh, my energy is quite different than everyone else. Like, that’s something that’s different about me that I bring to the table. Now with the podcast, for example, a comment I’m getting again, and again, it’s like, wow, you are talking about strategy. And you’re talking about the soulful side of things and like you’re very reflective and self aware. And that just brings me to a whole next level of like, oh, wow, that’s what makes me different. So if you’re wondering what makes you different, or what makes you stand out, I can definitely tell you that putting content out there, and actually being visible in the online world is only going to help you get more clear on who you are and what makes you different. Right. Another big thing for me this week has been burnout. I have been the common theme in this podcast so far is that I work hard. And I get tired.

But it’s just it’s this is just one of those phases. This is one of those seasons, the longer you listen to the podcast, the more you’ll realize that like my business is full of seasons. This is just one of those hardworking seasons, right? It’s super important to know yourself. Every one is different. Every entrepreneur is different. You need to know when it is vital for you to stop, slow down and take a break. 100% Because I know it’s so easy to be like I have to hustle. I have to hustle. I have to hustle. I have to hustle. Gary Vee says I have to hustle. Gary Vee sleeps for hours. And I have to hustle. Like, you look at all of these people who are who are working at this extreme level of work and you compare yourself to them. And you’re like, wow, like, I don’t work as hard as she does. I don’t work as hard as he does or whatever. At the end of the day, you need to figure out what is your highest productivity level. And that might mean taking a nap for three hours every day or like whatever works for you. Right? But like really understanding listening to your body, taking note of your patterns of like, what does it feel like in your body? When you’re hitting a wall? What does it feel like in your body when you are about to burn out? How can you tell the difference between I need a break and I’m just trying to procrastinate, you need to know yourself and know your body well enough to know when to stop know when to take a break and know when to keep pushing through. For me. Like I can tell you right now I know I’m hitting a brain when my brain I know I’m hitting a wall, when my brain feels like it’s overheating. I can feel it like physically in my head. It is just like one of the biggest signals that I need to slow down and take a break. And if I don’t take a break, and if I keep pushing forward. So for example, this week, I feel a lot of pressure because Laura is here. I want to maximize the time that we have together. So I’m really pushing myself to work as much as I possibly can. Because of that when I start to feel that little, like signal in my brain that’s like, Hey, you’re reaching burnout. I’m like, Okay, I know. But I really need to work right now. So I’m just gonna push through a little bit more, a little bit more, a little bit more. I’ll drink extra water though. And I’ll make sure that I’m getting enough sleep and I’ll cut out the alcohol but like I need to keep rolling. I need to keep going right? What ends up happening then is that I end up like my body basically experiences something that forces me to slow down. So like yesterday, migraine hit me, I will tell you what, that migraine hit me and guys, I get light sensitivity, migraine. So like the light is just the worst thing I just have to lay in bed. No sound because talking hurts. no sound, no light. I get my blindfold on and I just have to rest. And it’s so interesting because yesterday when that happened to me, I was laying in bed I had my blindfold on. And the entire it was like my mind was like how to describe it like you ever been to like a busy mall where there’s just like a million people. And everyone’s talking like that’s what the inside of my brain felt like I could not stop thinking about what had to be done and what was next on the to do list and what what I was missing out on and like so much so that I had to like keep like pausing my nap to text Laura and be like oh hey and let’s not forget this. Oh and let’s not forget that and like oh I need to write a note for myself about this.

That is super problematic like that moment of me really not being able to really press stop when I most needed to press stop was a big wake up call for me. I’m like yo, this is this is super problematic. I think oftentimes, I’m such a high. How to call me on Like, uh, hi, I’m a high achiever, I want to achieve things I want to, I’m very like focused on what it is that I want to do, right. And it’s like almost I become obsessive is like, Oh, that is my end goal, and I have to achieve it. But it’s like, it’s not the end of the world, it should not be what your entire life revolves around. And I think right now I’m at this weird place where it’s like, I know I’m in this season of work. So it’s almost like I’m excusing myself and letting myself work, work, work, work, work. But there has to be like, there has to be a time where I switch off, and there has to be like, Oh, my gosh, guys, meditation is so freakin important. Because it’s not until you stop and slow down that you realize how fast your brain is going. So for me, meditation works. For me journaling really works. But it’s hard because I like to journal on my computer. And at this point in time, I can’t even be on my computer. If I’m being honest with you, it’s just too much like when I switch off, I need to fully fully fully switch off. I feel like really and truly, that’s what this week has been focused on. And that’s what this week has been all about. It’s just like, pivoting our strategy to make sure that even if even if we have to stretch out that that Facebook ad strategy goal to three months that we’re still hitting our income goals each month, simultaneously, like trying not to kill myself by overworking myself, this welcome to entrepreneurship, entrepreneurship one on one, how to avoid death through overworking. But no guys, really and truly, this is just the season, there will be I feel like we’re at the beginning of this journey together, you’re definitely going to see a change in pace over the next few months. But right now, that’s just kind of where I’m at is like, how do I really make sure to balance out this life of mine so that I’m enjoying myself and not burning out and simultaneously getting everything done that needs to get done. So moving off of that topic and onto something that is probably a little bit more helpful for you and a little bit more solid, and something that you can take action on. Number one, curating your Instagram feed this Sunday, I completely switched off from work, and I was going through my Instagram feed, which is something I actually really enjoy doing. And I realized it had been a while since I curated my feed. My Instagram feed is like sacred space, I do not want you in my Instagram feed, if you are not adding good vibes to my emotional well being and to my energy. This is nothing to do with the way I feel about you as a person. This has nothing to do with you know me not liking you or me not liking your content, it is literally just something that I do to really make sure that I am being conscious about the content that I’m consuming. So what does that mean? That pretty much just means going through my Instagram feed and reviewing every single person I’m following. And if that person isn’t bringing or if that person is not adding something to my energetic table, they gotta go, which means I either unfollow them, or I mute them. In case you didn’t know, Instagram has a feature where you can mute people. For me, this is less of a big deal, because I have a personal Instagram account where I follow all of my friends and family. And I have a separate account, which is 100% business where I follow people who inspire me and people who I don’t necessarily know. So for me, to be honest with you, when I don’t like seeing someone’s content, I have a tendency to just unfollow them, because I don’t have a personal relationship with them, they’re not going to realize that I unfollowed them. If you’re someone like I used to be who had her personal Instagram mixed with her business, Instagram, and you don’t want to unfollow your friends, because then your friends gonna be like, Wow, I cannot believe you unfollowed me That must mean that you don’t love me. And they’re going to take it personal and blah, blah, blah, just mute them. When you’re scrolling through your feed. If you see an image and you’re like, I don’t really care about listening to this person anymore, they’re not bringing anything to the table, tap the three dots on the right hand side of their username and just press the mute button. And you can mute their posts or you can mute their posts and their story. And to me, that’s super beneficial. Another thing when you’re going through your stories on Instagram, if you just tap and hold on someone’s face, it gives you the opportunity to mute from there as well. So fun fact, for those of you who may not have known that that was an option. It is a game changer for me. And I highly recommend that you take maybe 15 minutes today or any day this week and mute or unfollow the people who are not bringing something to the table. Another thing that I did this week that I think is super beneficial for any business owner is I updated my email signature. This is one of those things that makes a huge difference. Because if you think about how many people you are emailing on a weekly basis, it adds up even if it’s just one person, it’s still an opportunity to share whatever it is it’s current in your business with that one person. So I recently changed my signature to now mention the fact that I have a podcast. I added a cute little graphic at the bottom with a picture of me. But you can use your email signature to talk about maybe a free opt in that you have. Or maybe you have like a special sale that’s coming To up or a promotion or something, I think that using your email signature is a really great and easy thing that you can do in order to communicate whatever it is that you’re currently working on. Last but not least, this tip is a game changer. Every night I go to bed, I have a tendency, and I think this is a human tendency of just like listing out all of the things that I didn’t get to today. Oh, I wanted to get to Facebook ads today, but I wasn’t able to because XYZ Oh, I wanted to email that person today. But oh my gosh, how did I forget, I can’t believe I forgot. And I still have to do that. I just spend like literally so long at the end of the night thinking to myself about all of the things that I didn’t get done. And it hit me a few nights ago, I was like, This is crap, that I’m not allowed to talk to myself, like this guy’s like, any type of negative talk any like, this is why you have to really be the bodyguard of your mental thoughts, because otherwise it just gets out of control. I do not allow myself myself to speak poorly to myself or beat myself up. So as soon as I catch that happening, I have to step in and be like, Okay, how do I turn this around? Instead of spending five minutes before I go to sleep? Basically beating myself up for all the things I didn’t do? How about I consciously decide to focus on all the things I did do? What did I do today? What did I accomplish today? Because it leaves you feeling so much different when you go to sleep. Thinking about all the things you did do and how awesome you are and how you killed it today, as opposed to all of the things that you didn’t do. You’re going to find that this is a common theme in the world about experience like rewriting all of those dots that aren’t necessarily bringing you any value at all. Thank you so much for listening to today’s episode. I am just so happy that this podcast is in existence. This is now the third week guys, this is the third week and I’m just I’m feeling really good about it. It’s definitely been a different way of expressing myself. And I feel like you guys are feeling that too. There’s definitely like a deeper level of connection. And it’s just it just connects you on such a personal level, which I absolutely love is totally up my alley. What I want to ask you to do is if you enjoy this, can you please take a selfie of yourself listening to this podcast and post it online? I love seeing pictures of you guys listening to the show. share with me what your biggest aha moment has been send me a DM and let me know what did you think of this episode, you have no idea how much it fuels me to hear from you. Like obviously, if you didn’t take away anything from this podcast, then don’t hit me up that is not necessary. But if you did, like literally just take two minutes and message me and be like, Hey, Alex, this part of the podcast really hit home for me. Your feedback guys makes such a big difference like someone messages message me this week on Instagram. And they basically told me how my podcast had helped them and how they had interpreted what I had said and it was in a totally different way than I had even like I didn’t even mean for them to interpret it in that way. But that’s so cool that it can bring benefit to so many different scenarios. So I just want to say thank you guys so much for you know being a part of this community with me. Thank you for being with me since day one. I really appreciate it. And I will talk to you guys again next week. Bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

#003 – 3 Facebook Ad Secrets, Identifying Business Priorities, Anxiety and Stress

In this episode Alex shares:

  • Her lessons in launching this podcast & why it took so long
  • How she is setting up Gram Slam’s new evergreen marketing funnel
  • Why she decided to do Facebook Ads herself instead of outsourcing it from the get-go
  • Her Facebook Ad Strategy
  • The 3 Facebook Ad Secrets she’s learned over the last week that you should *definitely* know about and implement
  • How she juggles multiple social media platforms
  • How she identified business priorities this week
  • How she’s managing having Laura visit as both her bestie *and* the Operations Manager
  • How stress is showing up physically in her body & how she’s handling it
  • How she pushes through stress even when she’s committed to living a stress-free life
  • How her business is currently experiencing major growing pains
  • How she has been prioritizing self-care

Episode 003 of On Purpose With Alex Beadon is a good one. Alex opens up about 3 big Facebook Ad Secrets that anyone can apply to their business. She opens up about what it’s been like personally as the business goes through a period of intense work and hustle. She also discusses entrepreneurial stress, and shares how she copes with it.



“No one is going to spend your money as carefully as you will spend your money” – Alex Beadon

“The one thing I really like about a podcast is that it really unites people who are like-minded.” – Alex Beadon

“Take a look at your competition, not so you can copy them but so you can possibly create something super different that gets the attention of your prospect.” – Alex Beadon

“As business owners it’s good for us to know the experience that our ideal client is having.” – Alex Beadon

“I hired my best friend! It’s such a dream come true.” – Alex Beadon

“I wake up first thing in the morning, and I can feel the anxiety in my body.” – Alex Beadon

“I can’t count the number of times this week I’ve told Laura, ‘OMG, I love my job!’ I love doing this, this is so exciting to me. It fuels me – the unknown, the uncertainty. I’m just excited by it. Even though there’s so much risk and I can’t promise I know exactly what the end result will be, I love it. I just think all of this is so much fun.” – Alex Beadon

“I know this busy period isn’t forever, I know I’m putting in all of this work for an end goal.” – Alex Beadon

“I know and have deep trust that this is me getting to the next level” – Alex Beadon

“If Alex from 8 years ago could see Alex today, she would be so proud.” – Alex Beadon

“I’m encouraging you to celebrate whatever you have to celebrate and how far it is that you have come” – Alex Beadon

“As much as I would like to say “I’m superwoman” I won’t burn out – I’m only human…. So prioritizing self-care is a priority in the next week.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends?

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lift and no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose

Hey guys, welcome to episode number three of on purpose with Alex Beadon. I’m so excited for today’s episode, I feel like it’s going to be a really good and valuable one. So definitely stay tuned. But before we dive in, I wanted to share one of my favorite reviews that has been left guys, this is the third episode, right? But really, and truly the podcast just launched yesterday. So this, it’s just like such a special day. For me. It’s the very first time that I’m actually getting reviews on the podcast. And it’s just so much fun to read every single thing that you guys are saying. So for everyone who has left a review, thank you so much. And if you haven’t left a review yet, what is holding you back, I have a goal of reaching 100 reviews in the first seven days and I really need your help to accomplish it. So please take two minutes to go to the podcast app. Search for on purpose with Alex Beadon and select the podcast on purpose of Alex Beadon. Scroll down press write a review and leave me a heartfelt review. I really truly love to hear from you. But okay, let me read this one. This one is from the mermaid with mussels. She says I’ve been a faithful follower of Alex since her YouTube days and now to Instagram. Her energy is contagious. She’s raw and real. And she provides actionable tips and tricks to grow your social business and make more money literally every day to not follow her or subscribe to this podcast is like passing up the most valuable free content out there. Thank you so much for that Epic Review. I really, really appreciate it. And let’s dive in to today’s episode. Okay, so in today’s episode, there’s a lot that I want to talk to you guys about right? I want to talk to you guys about everything that I’ve been working on this week. So that really gets divided into three main categories. We’re going to talk about my podcast launch, we’re going to talk about Facebook ads, and what’s been working, what hasn’t been working. And I’m also going to talk to you guys about the big picture strategy behind my business. Then I’m going to move into more of the personal side of things, what I’ve been experiencing behind the scenes what it’s been like during such a busy, hectic time in my business. So that’s what you can really expect from this podcast. Let’s dive in. So as I mentioned, the podcast went live yesterday, which has been really exciting for me, it’s so much fun to hear from people that they’re listening to the episodes, I’ve got text messages from friends saying that they’re loving it. I’ve been hearing from so many of you guys online just talking to me about how you’re really appreciating the format and how it’s been laid out and what it’s been like so far, we launched with two episodes. And we actually thought it was going to launch like two weeks ago. Seriously, we were pretty blown away by how long the iTunes approval system was. So if for anyone who’s considering coming out with a podcast in the future, I would definitely say like, give it a good two weeks, do not expect that things are going to just be published immediately. To be honest with you, I did my research, I did hear that it could take you know, between five to 14 days. But I also heard from a lot of people that it took them like 24 hours. So I was like you know what they probably just say two weeks, it’s probably only going to be a couple of days. So like we factored in four days, it took way longer than four days. So of course, you know, I’ve been building up this excitement about the podcast that’s going to be launched and On which date it was going to be launched. And of course it ended up. So I told everyone it was going to be on a Monday. And then it ended up being not the following Monday, but the following Friday. So it ended up taking almost two full weeks, right. Yesterday was the first day that the podcast was actually fully live in the iTunes app. And it was, like I said, really a journey because it was live. But it wasn’t fully live. People were messaging me and being like, hey, I can listen to it. But I can’t subscribe. I can’t leave a review of the podcast art isn’t showing up. So we kind of made an executive decision to really not mention the fact that it was live until it was something that we can feel really proud of. In other words, we didn’t want to say that it was live until it was actually 100% live like I don’t want to be like Hey, everyone, go check out my podcast. And then they go and there’s no cover arts and there’s no way to subscribe or leave a review. So that’s really what we were waiting on this entire time because I know a few of you guys were like, You keep saying it’s not live but it is live. And I’m like no, it’s half live like you can listen to the episodes but the entire experience is definitely not there. So that was definitely a struggle for us like really is playing the waiting game not knowing you know, when is when is it actually going to go live a big part of these Monday episodes, guys, because you know, we release new episodes every Monday and Thursday. And a big part of this Monday episode is that I want it to feel fresh. I want it to be very recent and new and I want it to be 100% relatable to what actually happened to me over the past week. Right? So I couldn’t actually record episode number three until I knew when episode number three was going to be going live. So yesterday the podcast went live. So I knew that I’d have to sit down and record this episode today. So this is me, this is like the first time I’m ever recording. Live like because the last episode, I think I must have recorded it like three weeks ago now. So this is like now my new routine where you know, every hopefully I’m thinking every Friday, I will do the recording for Monday, so that it’s still recent and new and relevant. So yeah, so we went through all of those kind of hiccups of not knowing when it was going to be live. And then yesterday it went live, which was just so exciting. I literally have zero shame. I messaged almost everyone I know. I was like, hey, my podcasts just went live. And I really need reviews. So if you wouldn’t mind like take a quick listen to the podcast and just leave a review, I’d really appreciate it even if it’s just a few words. A big part of coming out with a podcast guys, for those of you who don’t know, is just the process of trying to get as many reviews and as many downloads and as many people subscribing to your podcasts as possible, which is why the reviews part is such a big deal to me because I want it to signal to iTunes that this is a podcast that is worth possibly being mentioned in their new and noteworthy section. So I’m not just like asking you to leave reviews for no apparent reason it really does help catch the attention of iTunes, when it comes to actually getting into that new and noteworthy section, which we’ve got our fingers crossed for. But to be honest with you like it’s really not a big obsession, or it’s not like a really big goal of ours. We would like to get into the new and noteworthy section. Of course, that would be fantastic. But if it doesn’t end up happening, it doesn’t add up happening. And I’m just happy that the podcast is live feels good. But yeah, I think that was a really big realization for me over the past 24 hours since it’s been live. It’s like I’ve had zero shame in messaging everyone and being like, hey, like guys, I even created a video that walks people through how to leave a review, I sent it to my entire family. And I was like every single person who is related to me, I’m now calling on you to please leave a review and just go and you know, leave show me some love. Show me some support. This is exactly how to do it shouldn’t take you more than two minutes. Go go go. I think of course you kind of have to like know your crowd and know your audience. So if you don’t have a particularly close relationship with your friends and family, that might not be the best idea. Like I’m definitely not reaching out to strangers or people who I feel like they’d be like, No, I’m reaching out to people who I feel would enjoy supporting me and who I know I would enjoy supporting them in the same way. So that’s been fun and interesting for me yesterday was actually my cousin, Amy’s birthday party. She just turned 27. And she had a birthday party at my aunt’s house up on her roof. And so it was like nice rooftop vibes. And everyone was listening to music dancing, there were some beer pong going on. Really good, good energy happening, then all of a sudden the music cuts. So like I walk. I mean, it’s my family, right. So like, if Amy’s having a party, I feel like I’m also half responsible for the outcome of the party. So I go over to the speaker and I’m like, What’s going on there? Like, for some reason, the music from the phone isn’t hooking up to the speaker. It’s not working, and so they’re trying to figure it out. Meanwhile, everyone is just kind of like standing in silence. So I grabbed this microphone, and guys don’t know where this came from. But I decided this is the perfect time to let everyone know at the party that I have a brand new podcast that went live today because it was yesterday. So I get on the pod. I get on the microphone. I’m like, Hey everyone, we are having some slight technical difficulties. My name is Alex Beadon. And I just want all of you to know that today. I released a podcast called on purpose with Alex Beadon. If you are into business and life and living your best life, and you should definitely go and check it out.

I’m also trying to get 100 reviews in the first seven days. So definitely don’t be scared to go and leave a review. Everyone’s like dying laughing. And I’m just kind of standing there thinking to myself, Wow, who is this girl who is literally speaking to a party of strangers while the music is down, to tell all of them to go and check out her podcast because when I first started my business, honestly speaking about my business was like a stressful thing for me. I remember being so ashamed of even telling people that I had my own business, let alone like promoting what I was doing. And you know, here I was yesterday, just on this microphone, announcing to the entire party to go and leave me a review But yeah, the podcast has been amazing, really happy to see it go live. We checked the stats today. And it has been listened to in over 36 countries in less than 24 hours. To me. That’s just so mind blowing that there are people all over the world listening to my voice, it like it’s just so cool. The internet is so cool. It feels like such an honor to be alive at this point in time. And to be able to get to use these tools. We’re like the first people to use these tools people like it’s so exciting to me the fact that you know, I can speak into this microphone, and you wherever you are in the world can hear it. And by the way, if you’re listening to this, I would absolutely love for you to just send me a selfie of you listening to the podcast tagged me at Alex Beadon. post it to your story on Instagram and just like let me know which country you’re in. Because it’s mind blowing, I think it’d be cool to like maybe create, like some kind of graphic with pictures of people all over the world just to like, celebrate the fact that we are all connected. That’s another thing I love about podcasts is that it really unites people who are like minded. So yeah, it’s been, it’s been really fun. I’m super pumped to see how the podcast goes. I’m also excited for the growing pains and the lessons and I know this podcast is just gonna get better and better and better and better. So for those of you who are listening from day one, and for those of you who are really implementing this into your weekly routine, I just want to say thank you for being on this journey with me and I do not take your time for granted. And I always want to make sure that I’m showing up and giving you my absolute best. And that’s really what this entire episode today is going to be about. I really looked at what what has happened to me over the past week. And I’m going to be sharing with you what I would share with my best friend that I think every single entrepreneur should know, based on what it is that I’ve learned this week. So let’s dive in. I think we’re done talking about the podcast, we definitely had some some launch struggles. If you’re going to launch podcast in the future, keep that in mind, for some reason on many of the other platforms. So like, for example, Spotify, when we submitted the podcast, Spotify picked it up immediately. So Spotify, you are awesome, keep doing what you’re doing iTunes, you got a long way to go like iTunes, really. I mean, even the fact that you know, it’s not just like, it took a long time for them to post it. They were posting it like one day there was one episode The next day, there was a next episode, the next day, the cover art was up two days later, you could subscribe two days later, you could leave a review, like it was just such a step by step process. Like I feel like they should just publish it. And it should just all be live ready to go all at once. Anyway. Okay, we’re gonna move on to the next part. This is something I’m really excited to talk to you guys about Facebook ads. So to kind of give any of you the backstory, you may not really know what’s going on. I have an online course it is right now the core of my business, it’s called Grand Slam. This online course basically teaches people how to use Instagram stories to help build their online brand, whether they are a personal brand, whether they sell a product, whether they have a physical store, whether they sell courses like I do, or maybe you are a service provider, it’s really for anyone who wants to use Instagram stories to create a connection with their people and with their audience that will hopefully result in more trust, which will hopefully result in more sales, right. So I’ve been really focusing on creating this course to be 100% evergreen, which means that people can buy it at any particular time. This is new to me, I’ve never done this before. Normally, I launch something and I give people a week to buy it. And then I close the cart and I don’t let them buy for another year. Right. So this is very differently just leaving the car doors open. You can literally buy Grand Slam whenever you want. And the main focus that I’ve been that I’ve been focusing on for the last

I would say since I was in Hawaii, is Facebook ads and really creating a funnel a marketing funnel that is bringing people in from Facebook ads into the funnel, giving them value and then converting them at the end into Grand Slam customers. Right. So we’ve set up our Facebook ads system, which has been amazing. I’ve learned so much. I’ve spoken to so many people about Facebook ads and it seems to be one of those things that many business owners I speak to have the biggest problems with because it’s hard to find someone you can really trust when when you hire someone to do your Facebook ads, like no one is going to spend your money as carefully as you will spend your money. So when I had to decide, am I going to pay you know 1000s of dollars to someone a month in order for them to take control of my Facebook ads or am I going to do it myself. I decided I wanted to have a really good grasp of Facebook ads before I bring anyone else in like I really wanted to know the ins and outs and I think you need to know your strengths. Like I’m super technical, going into the Facebook ad system and like figuring it out is actually quite fun for me. So this was not something that was super difficult or going to take up like a ridiculous amount of time trying to learn but the Learning has the learning curve has been steep, there has been a lot that has changed since the last time that I was really playing around with Facebook ads. So we basically set up this funnel. And the way that the funnel works is that on day one, they get sent an invite video. And the invite video is really simple. It’s like 30 seconds long. It’s like, Hey, are you interested in learning more about how to edit your Instagram stories, because I have a free course, that’s going to teach you everything you need to know about putting yourself out there on Instagram stories. If you’re interested in getting access to that free course, literally, all you have to do is finish watching this video until the very end. Once they watch that video until the very end, like I said, it’s only a 32nd long video, they basically get put into an audience of people who have watched that video up to I think it’s like 75%. So if you watch that video 75% of the way through, you will get access to lesson one, right, and this is what’s really cool about Facebook ads is that you can target people. So specifically, you can target people who visit a certain page. So like, for example, right now, we target people who come to the Grand Slam sales page, like if you visit the Grand Slam sales page, and then go on Facebook, the next day, you’re gonna see Grand Slam sale, sorry, you’re gonna see grandslam Facebook ads that are basically going to be leading you down a sales funnel, right? So Facebook ads is just really, really cool in that way. So day one, they get the invite video, some people watch it all the way through till the end, they then get sent day two, which is less than one, then they get sent day three, which is less than two, day four, which is less than three, and so on, right, they basically get sent down a marketing funnel and a sales funnel that ultimately the goal at the end is that they will end up buying. Now we’ve set this up in such a way that it obviously takes time, like you don’t know if it’s working or not on day one, because people aren’t getting sales messages maybe until like day nine, right, or like day 11 Or something like that. So it requires this patience of you spending a lot of money on Facebook ads, and you don’t have to spend a lot of money on Facebook ads. To be honest, I just really didn’t have time to lose or waste. I really just wanted to like dive headfirst in. So I was like, Cool. Let’s let’s, let’s hit the ground running. Right? So we’re testing it, we’ve put it out. And we’ve been I think we just hit day 11 sales are finally starting to come in. But guys, I will tell you those first 10 days, I was like, Oh my gosh, this is so it’s so weird to like be pouring so much money into Facebook ads and not seeing anything come back. I’m not used to that at all right? And it’s just one of those things where like, we’re learning how to measure different things we are. It’s just an entire learning curve. But anyway, it’s been going well, let me kind of explain to you the lessons that I’ve learned because like I said, I want these podcasts to be super valuable for you. Okay, so two main lessons that I learned this week. Number one, sequencing on Facebook ads, I had no idea that you could do that. I did not know that you could do. Okay, someone watched this invite video a day after they watched the invite video, I want them to get this two days after they watched my video, I want them to get this three days after the invite video, I want them to get this like I didn’t really know that that was a possibility. Right. So what I was doing, I was doing like, okay, 75 If you watched in video 170 5% of the way through, you get less than one, if you watch less than 170 5% the way through, you get less than two, if you watch less than two, etc, etc. Right? So I was kind of doing it more based on if you watch the previous video, you’ll get sent the next video. Now I realized that I don’t need to do it that way I can literally sequences. So day one, you get this day two, you get that day three, you get this, right. So that was a really fun thing for me to learn. The next thing that I learned is that there is a new thing on Facebook, where you can actually go to a Facebook page, like a business Facebook page, and you can find out like you can see which ads that page is sending out. Mind blown. That means you can go to all of your kumkum competition competitors, I’m getting this, I’m getting squared mix up, you can go to all of your competitors pages, and basically see which ads they are currently putting out there. You can see what they’re testing, you can if you keep an eye on it, which I know is like almost a full time job. But if you do keep an eye on it, you’ll be able to see what’s working and what’s not working based on the ads that they switch on and turn off. Right. So that has been really fun as well as just going around to lots of different people who are in my industry and being like okay, you know, are they using Facebook ads? I’ve been shocked by how many people are not using Facebook ads who I could have sworn would be using Facebook but Facebook ads so that’s an interesting and then also just looking at businesses that I know have really good evergreen funnels set up and just seeing like what are they doing what’s what’s the behind the scenes like guys, that’s something that I would definitely recommend you do go to your competition’s Facebook pages and just see like what are they doing and it’s not necessary. so that you can copy it, it might actually, in fact be so that you can create something super different so that it catches the attention of your prospects, right? But it’s it’s information. I think, as business owners, it’s good for us to know, what is the experience that our ideal client is having. Now the one thing that you can’t see on your like, when you’re looking at your competitors, Facebook ads, you can’t see who they’re targeting, you can only see the actual ad itself, right. So just keep that in mind. So if you’re wondering how to do this, basically, you’re just going to go to their Facebook page on the left hand side all the way at the very bottom of their Facebook page. Underneath their profile picture, it says info and ads, if you click on info and ads, you’ll be able to see all of the ads that they have running in which different countries, it’s really, really cool. So definitely check that out. So those are really like the two big lessons that I’ve learned this week when it comes to Facebook ads. Another thing when it comes to Facebook ads is really being clear about your conversions. Right. So for example, we have people who are buying Grand Slam, just because they found it on my Instagram, they go in the background, some technically, that does not count as a Facebook ads conversion. Right? So there’s something called Custom conversions within Facebook that I’ve been experimenting with and going into and basically trying to figure out like, how do we make sure that when someone buys, we know that they came from Facebook ads, I would definitely recommend if you’re someone who wants to learn more about Facebook ads, looking into custom conversions is definitely something that you that you’re gonna want to do. Another thing that has been super fun is Google Analytics. This is kind of like a common theme in my business where I think I have something set up and then I go and check it out. And it’s not set up. So this whole time, I really believed I had Google Analytics hooked up for the Grand Slam website, because I know I have it on my Alex Beadon website. I have it on the work with me dot Alex Like I have it on my website. So I just assumed I also had it on Grand Slam. So when I actually went to check it out, I do have it but I have it more as like a plugin on my website and not actually on the Google Analytics website, which means that I’m missing out on so many of the Google analytics tools. So I had to fix that this week, you know, I had to go in and be like, oh, gosh, I can’t even tell when like I can’t even tell where they’re coming from how long they’re staying on the site. Like there’s so many things that I want to know, through Google Analytics that I thought I was collecting, and I haven’t been collecting it. So that was another thing I worked on this week, which is making sure that the Google Analytics was properly picking up all of the statistics from the Grand Slam website. Because guys, I want to know, like, where are people coming from? How long are they staying? I think all of those things are really important to know, if you’re trying to track you know how many sales you’re getting. So that’s been another thing for me as well is just making sure that I have my Google Analytics properly set up. Another thing that has been kind of a running theme this week is I really been wanting to put so much time love and energy into my content creation. I just got a new camera guys, Laura brought me a new camera. It’s a Canon M 50. And it is like my baby. And at any point in time that I can use it, I want to be using it. But the truth is right now, there are so many other things that need to get done in the business like this is such a stage phase cycle season of the business where we’re like building, once we have this evergreen model up and running, it’s going to require a lot less work to keep it up and running. But because we’re now in the building phase of putting out the Facebook ads and trying to test it and seeing what’s working, what’s not working, it’s requiring a lot of our attention, like a lot of our time is spent just looking at the stats and being like, you know, is this converting properly? What do we want it to be converting at? What can we do to get it to be converting at that if we spend x amount of Facebook ads, how much money should we be making by the end of the funnel? So like, let’s say the funnel is like three weeks long, you know. And at the three week mark, in order to make sure that this is actually working, how much money should we have made. Once I get up and running, I will have more time to work on other things, I can probably get to a point where I can bring in a Facebook Ads Manager to actually focus on just like keeping an eye on the Facebook ads and making sure that it’s going well. But for now, like I said, it’s really important to me that I know how my money’s being spent. Right. So it’s taking a lot of time and energy away from the content creation, which is what I really love. Like it’s such a pain for me because I want to be making like the best, most epic Instagram stories and putting myself out there all the time. And I just feel like I’ve been super distracted by like what’s been going on with Ground slam and the fact that we’re trying to get these Facebook ads to a really good point. So that’s been a little bit of a struggle for me this week. Last in the business that I kind of want to talk to you guys and share with you about is Laura, who’s my best friend and also the operations manager in the business she and I sat down this week and basically it was so brilliant guys like I’m so glad we did this. We basically sat down and we wrote down every single person in the business. So right now that’s fine. If, and we wrote down who they are, what they do, what their roles are, what their responsibilities are, I feel like this is such a no brainer. And maybe you’re way better at this than I am. But I’ve always been the kind of person who is just like, oh, like I’m hiring you to do this school. But there’s no like, specific act like I’ve just required so much flexibility from everyone. And it’s never really been super clear and specific about like, this is your full responsibility. So sitting down and writing those out and being like, okay, this person has a lot on their plate, like, let’s move things around. Let’s be honest, it’s pretty much me, I have a lot on my plate.

And I’m trying to get to a point where it’s like, there’s less and less and less on my plate so that I can really show up in my zone of genius and be the best that I can be. So that was really helpful to sit down with her and just like lay out what are everyone’s everyone’s rules. Now, guys, this can work. You know, maybe you don’t have a big team, maybe you don’t have a team at all. So I’m just going to kind of translate this for you of how you could do this for yourself, is sitting down and just writing out what are all of your tasks. When I had to list it was like the list of what all of the tasks are like everything that needs to get done. And then it was kind of like the bare minimal list of what needs to get done in order for the business to survive and thrive. Right. So for me, that was like my email list. Super important. My Instagram Stories, super important. Grand Slam super important. Facebook ads, super important. Less important might be like my Facebook page don’t like really am not bending over backwards to have a perfect Facebook page right now not bending over backwards to have a perfect Pinterest page right now. Like I think it’s so important to focus and focus in on like, what are the profit generating activities? What are the like, literally, what are the priorities of activities? Like what comes first, what comes second, what comes third? And then sitting down and writing, writing out? What are the different tasks that need to get done in order for this to actually work? Getting super crystal clear on that? Right? And then from there, if you’re if you’re a solopreneur, bringing it in to your calendar, I mean, like cool. Every Monday, I’m going to focus on this task every Tuesday, I’m gonna focus on this task and really just dividing it and trying to create as much of a routine and as much schedule as you possibly can. I did this for myself meant like I said, me and Laura sat down. We divided up all the roles, and then we were like, Okay, how do we make my life easier? And for me, that’s like, really dividing things. I mean, like, Okay, I only want to take calls on a Thursday. I don’t want to take a call on a Monday, call on a Wednesday, call on a Thursday. No, let’s put all of my calls in on a Thursday. podcast interviews super important right now guys like podcast, this podcast is my baby. Like, I want it to really thrive. I want this to be one of my main content focuses, right. It’s not V main content focus. So you know, in order to do that, I need to do podcast interviews, where I’m interviewing these epic individuals about their lives and about their businesses. But I don’t want to be taking podcast interviews all throughout the month, like if I could squeeze those podcast interviews into like, one or two days during the month, oh my gosh, that that works so much better for me, I realized that I, I am someone who works with momentum, if I’m sitting down and interviewing someone, and then I have to stop and like, do my hair and makeup and film a video and then I have to stop. And then I have to deal with taxes and like finances, and then I have to stop and then have to have a team meeting. It’s too much for me. Like if I can just focus on one thing for as long a period of possible of time as possible. That works way better. So that’s what we did. We got clear on everyone’s roles, we got clear on our vision. Another really big thing guys is like, Do you have a clear vision of where you want your business to be? In three months? Do you have a clearer vision of where you want the business to be in six months? I don’t really work much past that. I’m not at that stage yet where I can work on like, even a yearly basis because like, the business is so dependent on the current status of the business, if that makes sense. So really just depends on what’s happening in the business. And like, where my mindset is that how I’m feeling. So I really worked like three to six months out. And that’s it. So we did that we had a really good strategic session of like big picture stuff, getting clear on everyone’s individual roles and how we can make each other’s lives easier. So that was super productive. Highly recommend that you do that in your business if you haven’t already. So that’s pretty much everything from the business side of things. Like that’s what I’ve been focusing on this week, podcast, launch Facebook ads, and then doing like the big picture strat strategy session with Laura super, super helpful. Now I want to move on to the more personal side of things. So Laura is visiting me from New York City. As I mentioned in Podcast Episode Number one, I hire my best friend full time and it’s amazing and it’s fun and we’re it’s it’s it’s so it’s such a dream come true because we work together. You know, I don’t know how many years ago now. And it was very brief. Like it really just kind of brought her in on like a project by project basis. And it was always my dream to be able to hire her full time and the fact that like we’re now doing it is amazing. We just I wanted to fly her down to Trinidad for three weeks to basically just make sure that we are on the same page, we wanted to get aligned, we wanted to make sure that we were sharing the same vision that we were that that just we couldn’t really flow together in person. So that’s why I brought her down here. We’re now two weeks into her trip. She’s now in her last and final week here. And it has been like, it’s been really interesting, because we’ve been working super hard. And at the same time, it’s this weird mixture of like, she’s here to work, but she’s also my best friend. So I do want to show her around and like, I want her to have a good idea of like, what my life is like here. So I want her to see the places I go and meet my friends. I mean, my family and like, all of that stuff matters to me as well. But at the same time, it’s like work is the priority. But it’s like, you don’t want her to travel all this way and like never see the beach, you know, so I’ve really just been trying to find a balance of how can we get as much work in as we possibly can? And how can we have fun together as well. It’s been interesting, like, even just now she was telling me she’s like, you know, it’s so cool that like we’re here working. But really, it just feels like we have a project together as besties. You know. So it’s been it’s been really, really fun. But it’s been super intense. Like, I feel like we have been working nonstop. And then in our break sessions, it’s like event after event after event socializing after socializing after socializing. And I think when you are always in that output mode, where it’s like you’re working, working, working, and then you’re going out and you’re like having dinners and you’re doing karaoke, and you’re going to your cousin’s birthday party, because it’s her birthday, and you want you want Laura to meet your cousin, it’s just a lot, right? There’s like a lot of like intensity right now. So I can feel that energy. She can feel that energy. So we’re working on like bringing in a little bit more balanced, where it’s like, okay, let’s, let’s be super focused for like the entire work day. And then let’s, you know, let’s find out like one events every day, because when she first got here, we were doing like lunch, and then we’ll do dinner. And then it was just like too much, I think. So we’ve really been working on on bringing in that focus. Also, though, I think we both know that like, we’re in the month of July, Laura gets married in August, I’m going to Colombia for the wedding in August. And then she’s having kind of like a friend’s moon. I think that’s what she’s calling it. So it’s basically like after the wedding, she invited a few of her friends. And Scott’s friend Scott is her husband to be we’re very excited for the wedding. And basically, they invited a few of their friends to go to another part of Colombia and basically like, stay there for a week and just like have a vacation together. So we’re she’s about to take almost the whole month of August off for the wedding. I think it’s like three weeks, I’m taking I believe two weeks off. And then as soon as I get back from Columbia, I’m actually flying out to England, because my sister’s getting married next year, she wants me to come with her to Italy, where the wedding is going to be held. And she wants me to go and see the location with her. And we’re going to do wedding dress shopping together. Because I am the maid of honor. My sister’s getting married, and I’m so freaking excited about it. But anyway, I’m the maid of honor. So I have the Columbia trip. And then I have the English trip. And actually before the Columbia trip, at the end of this month, I’m actually flying to Tampa because one of my best friends is having her baby shower, and she’s doing like a whole weekend of it. So there’s like there’s gonna be a lot of distraction in August. So I think both Laura and I know that now is such a valuable time for us in the business. Because we’re together, we want to work as much as we can and get the most out of it. And then also because we know that next month is not going to be as productive, there’s going to be way more distractions, we’re definitely not going to be working as much as we are right now. So we’re just trying to get the most out of it. This is just an intense season and cycle. But what it has resulted in for me personally is a lot of stress, right? And I think it’s one of those things where it’s like the team is growing. So I think there’s that that factor of like Oh, I’m not just responsible for me. And I’m not just responsible for me and calf which I’ve been used to for the past year. Now there’s like all of these other people on the team who I’m also responsible for. And then it’s like, you know, I’m seeing the stress show up in my body and like so my eye has been twitching guys for like the last five days. It is the most bizarre and annoying experience like it just twitches all day. And it pretty much twitches when I work I’m pretty sure that when I’m not working it’s not twitching. So it’s I definitely think it’s stress related. I’ve also been having like light sensitivity, where I just like really want to keep the curtains closed because my eyes are sometimes sensitive to the light and then I can start getting migraines for a long time this week. I know I wasn’t drinking enough water. We had like water filter problems and I for the longest time needed to go out and buy water so I was like avoiding drinking water. I’ve also been intermittent fasting because I I took remember, I don’t know if you guys know this or if I shared this in the last episode, but I basically got my hair tested. And where they basically they cut off your hair from the roots and they tested and they tested for like heavy metals and they test your,

like metabolism. And so anyway, I got the results back. And it basically says like, my body digests food very slowly. So what ends up happening when I’m eating all day, because that’s normally how I am, like I eat all day, I will eat breakfast, and I’ll have a little snack, and then I’ll eat lunch, and then a little snack. And then I think, and I always thought that was good, right. And now that I’ve taken this test, and, you know, she told me, she explained it to me, she was like, it’s like your body’s just focused on digesting all day long. She’s like, so try doing something like intermittent fasting, where you eat the same amount, but you’re eating it within an eight hour window. So I would say probably like, five or six days of the week, I’m intermittent fasting, so I will only eat between the hours of 12 and at 8pm. So it’s like my body’s going through this change of like, Oh, I’m now doing like this new way of eating. Laura’s here, we’re trying to get the absolute most out of our time together. But at the same time, I want to be social and like show her around. And it’s just like, I think just a lot of stress. And it’s funny how sometimes you may not feel stressed, but your body feels stressed and I can feel in my body like even, you know, I will wake up first thing in the morning. And I can feel the anxiety in my body. I don’t know if anyone’s struggles with anxiety. But if you do you know exactly what I’m talking about. It’s like this wired feeling. And I will get it first thing in the morning. And I know it’s stress related. I know that even though like energetically and my mind knows, there’s nothing to stress about. And we’re doing everything properly, and we’re doing everything correctly. And we’re on the right path. And we’re making a lot of headway. It’s like, my body is just experiencing a lot of stress. Because we’re in this intense work season, where there’s so much that needs to get done. Like I was speaking to Nick and he was like, Dude, you’re working a lot, you need to slow down, like you’re gonna burn out. And I’m like, I know, but there’s just so much that needs to get done. And the thing is, it’s like I’m enjoying it. Like, I can’t count the number of times this week that I’ve told Laura, oh my god, I love my job. Like I love doing this. This is so exciting to me. Like it fuels me the unknown, the uncertainty, it’s like, I’m just excited by it. Even though there’s such there’s so much risk. And I can’t promise that I know exactly what the end result will be. I love it. Like I just think all of this is so much fun. So it’s this weird mixture of like, it like so much fun, a lot of hard work, my body’s feeling the stress. And a lot of times like it can also sometimes feel counter counterintuitive, because like I know that this is a stressful season. I know that I’m working really hard. But I also know that this is not my ideal lifestyle. And I think this is important for entrepreneurs to to wrap their mind around is like, you’re going to have periods where you really have to focus and be super productive, and super efficient. And just be like hit the ground running every single day when it comes to your work. I don’t want to live my life like that. Like, I do not want this to be my normal, right. But I also understand the fact that like, this is like I’m working towards something right now. So I can I can deal with it. I can be in this stressful moment. And also know that I don’t have to subscribe to this as a lifestyle. This is just what’s happening right now. So it’s like I know a lot of people are like, how do you find the motivation? It’s because I know that this isn’t forever, I know that I’m putting in all of this work for an end goal, I know that I’m putting in all this work. And that this is just a growing pain. You know, when you’re like in puberty and you have growing pains, because your your your body is growing faster, then how does that work? I don’t even know your body’s going faster than your skin Anyway, whatever. You’re experiencing growing pains, right? And that’s that legit when I see this is Is this the most comfortable time in my business? No. Is it a lot of hard work? Yes. Is it a lot of figuring out and puzzle pieces. And like we just had another expected change happened in the business, which I’ll keep you updated with for sure now isn’t the right time to share. But there’s a lot going on. But I know and have deep trust that like this is just me getting to the next level. This is what getting to the next level looks like. So it’s important to recognize growing pains and appreciate them even if they’re hurting you even if it’s like not the most comfortable position because it means you’re growing. So like a great example is the other day. I had Catherine over Laura was over there both working out are so I pretty much use the dining table as like an office when I have multiple people working over because like I don’t have a big desk space for them. So everyone’s like around the dining table working and I’m cooking. And it was this weird moment where it was like whoa, like my business has reached a point where I am cooking and other people are working. And like I’m kind of taking a break and relaxing other people are working. And yes, there’s a lot of uncertainty right now. Yes. Working towards some really big goals. Yes. Like I don’t, I don’t know what like how this evergreen funnel is gonna go. And yes, there’s a lot of stress. And yes, there’s a lot of hard work. But like, if Alex when she first started eight years ago could see Alex today, she would be so proud she’d be like, Oh my God, you freakin did it. And like that’s important is like always stopping and appreciating it and being like, you know, I like this May, this this is this is I’m here now I have a team now, I’m not sure if in like six months, I’m still gonna be able to afford to have this team. But right now I have this team. And I’m going to relish this moment because this is my new normal. This is becoming my new normal. Right. So like, I guess what I’m just trying to say is like encouraging you to celebrate whatever it is that you have to celebrate however far it is that you’ve come always connect with that person. Like me eight years ago, fresh out of college, starting a photography business, I had no idea what I was doing. I felt a lot of shame and self consciousness about the fact that I had my own business. Like I mentioned at the beginning of this episode, I didn’t even have the courage to tell people that I had my own business people would be like, what do you do? And I’d be like, right, so like getting to this point where it’s like, I have hired people, people are working with me on my projects. And it’s just this really fun time of like, it’s challenging. Yeah. But like, I get to show up as a leader, you know, I get to create this team to be whatever I want it to be like, I want to have an awesome team, who all feel proud to be a part of the team who all feel proud of the change that we’re making in the world. And like it feels really good moving towards that. Right. So that’s just another thing that has been like a theme this week is like growing pains to is this the most comfortable? No, but like, do I know that it’s leading me on to bigger and better things? 100%? Absolutely. Okay, last but not least want to talk about like prioritizing self care. Especially because of the stress, especially because we’ve been working so hard. So like, right now, like as soon it actually took me a while to realize that I was experiencing so much stress, because we were working so much. I just kept ignoring it, ignoring it, ignoring it, ignoring it. And then when Lauren I sat down to have that whole business strategy session, that’s when she was like, dude, like, I think you’re, you’re more stressed than you think you are. She’s like it’s showing up in your body like you’ve had it switches for the last few days. Like that’s definitely not good. So for me, moving forward into the next week, prioritizing self care is huge. I do not want to burn out. And as much as I’d love to say, Oh, I’m Superwoman. I won’t burn out. Everything’s good. I’m great. Like, I’m only human. We’re all only human. So drinking tons of water, making sure I have food, making sure that I’m moving the importance of moving your body, right, I would definitely say like, right now, I’m not too focused on going for runs. And that has always been such a great activity. For me, I’ve really cut it out. Because I don’t want to go on a run in the morning when I’m hungry, because I’m doing intermittent fasting. So I want to go for a run after I’ve eaten or like right before I eat. But right before I eat, it’s noon, it’s really hot outside. So I think I might just have to join a gym and start going running like right before I eat and at least having a gym where I’m not in the heat. But yeah, anyway, the importance of moving going on walks like Lauren, I went on a walk this week. And that really helps like just moving your body in simple ways really helps. But it’s such an easy thing to just be like, No, I’m fine. It’s all good. Like, I don’t need to do that. Right? Like I’m working. I’m working. I’m working. I’m focused, I’m focused on focus, take a break, take a breather, relax. Anyway, I feel like this podcast was a lot. I feel like I just shared so much information with you guys. I would absolutely love it. If you could just send me a message on Instagram. Let me know what you thought of this. Like, how are you experiencing this podcast? This podcast is a creative process for me. And for you like I want this to be something that you’re getting value from. So anything that you can give me constructive kind of let it how can I speak constructive criticism. And also just letting me know like, what you liked what you didn’t like, anything like that would be very, very helpful and very warmly welcome. And I just want you guys to know how much I appreciate you being a part of this with me. I think this is really fun. This has been fun for me to to also reflect and be like this is what’s working. This isn’t what’s working. Here are the top tips that I would give you that I learned this week. So yeah, I hope that you enjoyed this. Thank you so much for listening. I appreciate each and every single one of you. And like I said, take a picture of you listening to the podcast, it could be a selfie, it could be a picture. I don’t really mind, post it on your Instagram story tag me. And I would love love, love to hear from you. Okay, guys, that is it for me this week. I really look forward to like implementing this into my weekly schedule and doing this again next week and really being able to continue to build this relationship with you. This is so much fun for me like YouTube was always super fun for me. But I think that this is going to just take it to a whole nother deeper level. So I just want to say thank you. I love you guys. I’ll talk to you next week. Bye bye Hey

thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

#002 – Shannon Boodram on Growing Her YouTube Channel, Being A Sexologist and more …

Let’s face it. You know it, I know it: sex sells. But improving people’s sex lives is ten times more fulfilling—at least that’s what we know about our next guest.

Let’s get close with Shannon Boodram, a “Martha Stewart for Intimacy” whose YouTube videos have earned her millions of views, and a loyal following well over 350k on YouTube.

But it didn’t just happen overnight…

“Momentum is not doing one thing great and then everything is good…for most people momentum is like—you have to get really close to see it. It’s happening at a microscopic level. It’s slow but it is happening.”

Learn what makes her tick, finding true love within yourself and your business, and the nitty gritty truth behind getting your life on purpose.

In this Podcast you’ll learn:

  • How Shannon gained 100,000 YouTube subscribers in six months
  • How she dealt with the shame of having low numbers when she first started on YouTube
  • How Shannon discovered her life’s true passion of intimacy
  • How she overcame the industry shaming her for being a sexologist
  • Why she shies away from the word entrepreneur
  • What self care means to Shannon
  • And lots more
Binge on dat Boody!

IG: @Shanboody
YouTube: Shan Boody
Facebook: Shan Boody
Twitter: @ShanBoody

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose

Welcome to on purpose, the podcast that helps you align your life energy with business strategy. This is your co host, Alex Beadon. Here checking in, are you ready to live your life on purpose. Today we’re going to be speaking to one of my favorite YouTubers of all time, the one the only Shannon booty. In this podcast, you will learn how Shannon gained 100,000 YouTube subscribers in six months, we’re going to talk about how she dealt with the shame of having low numbers. When she first got started on YouTube. We’ll talk about how she discovered her life’s true passion of intimacy and so much more. Now listen, before we dive into this amazing interview, I just want to let you know friendly reminder that when you’re done listening, please don’t forget to leave a review. We have a mission to reach 100 podcast reviews within our first week of launching the on purpose podcast. And that can only happen with your support. So if you really enjoy the podcast, please return the favor search for the on purpose podcast in your podcast app, scroll down and click write a review. It would seriously mean the world to me for now. Let’s dive into today’s episode. Hi, Shannon, welcome to my show.

Shannon Boodram 2:00
Hi, Alex. Thank you for having me. It’s been a long time coming.

Alex Beadon 2:03
Oh, I know. I’m so excited to have you here. And I was trying to think today back to when it was that I first found you and I can’t for the life of me remember where it was. But I know I’ve been following you for years. I absolutely love your YouTube channel. You’re up to such epic things in the world. So I just want to say thanks so much for coming on the show.

Shannon Boodram 2:24
Thank you for having me. And thank you for all of your support. You’re one of the people whose name I saw it. I’m like, Oh my gosh, she’s stunning. Who is this? And I just always, you’ve always stood out to me. So I have never not noticed you. So whenever you came on board is probably the next day. I was like Alex is my homie.

Alex Beadon 2:40
Awesome. So let’s get this interview started. So my first question for you is, what do you find most nourishing about your career?

Shannon Boodram 2:48
how different it is how challenging it is constantly, like I’m working on the show right now for Facebook called makeup or breakup. And I only honestly love about that show is how hard it is every single week and how there’s different things are thrown at us and all these new components. And it’s a bizarre thing because I used to really hate being nervous. And I’m like, because I grew up running track and field and I was constantly nervous for every meet. And now I still have those nerves. But I almost love it. Because it’s a reminder to myself that I’m doing something outside of my comfort zone that I’m always growing and stretching and expanding my database of skill sets. So I love that my job is hard and hard is relative though I’m not in a coal mine. I am not saving lives, but just challenging mentally. Yeah,

Alex Beadon 3:31
I think that’s something that I’ve always loved about you. And something that has always drawn me to you is the fact that you always seem to want to be the best version of yourself, you’re really into challenging yourself and doing things that are going to make you a better person and that are what you do. And also you’re someone who I’ve always looked at and it feels as though your purpose has always been very aligned with your career. So I would love to hear you talk a little bit about that about your purpose and doing choosing to do things in your career that gets you closer to that.

Shannon Boodram 4:10
Yeah, and I think this is a story that my boyfriend hates to hear me tell because i You always share the story but just like it’s one of those things that I honestly believe that I knew I was meant to do intimacy and relationships and sexuality from like the age of five. I remember that my Barbies were constantly banned from being naked. I remember my first consensual sexual experience at like four or five years old and it wasn’t touching each other. It was just like, showing physical acts of like desire towards our pillows, and she went told her parents either in trouble my Barbies are banned from being naked and like a lot of my life I went to a Catholic school, like my natural curiosity for sexuality and intimacy was suppressed. So a good friend of mine, Melanie Fiona said that we often feel like we have to move forward in life that we’re moving towards our passion moving towards Finding our desire, and she’s like, I think it’s actually healthy to think about it like you’re looking back, you’re trying to find that original thing that you were drawn to that maybe you were scared away from, or maybe through a counselor, or parents, somebody told you, you know, you shouldn’t be doing that. And for me, it’s always been intimacy, I’ve always had a desire for that. So I look at my passion as not finding it, but really just going back and getting it.

Alex Beadon 5:23
Yeah. And what’s also really interesting about your story is that the passion that you’ve always had, since you’re a little girl, is something that is quite taboo and something that a lot of people frown upon, and is not to be spoken about, especially as a woman. And so I’d love to hear you talk about the struggles that you had in really stepping into this as a career for you. Because I can only imagine that must have been incredibly difficult. And even so because of the fact that it’s a taboo topic.

Shannon Boodram 5:58
Exactly, I think you’ve hit all the right nails on the head for that. And I’m very patient with people in regards to where they’re at with their comfort level with sexuality, because I feel like I’ve experienced all of them myself. So I’m never like, come on three more liberated because I looked back at, you know, 25 year old Shannon, whose book just came out, but had this still shame. You know, I had this book out in stores, I remember trying to convince them like, Please don’t call it laid, let’s call it something else. Let’s call it something softer, like, just because I was ashamed to have this book that was so obviously about sex. And it definitely took a long time, the very first time I told my parents about what I was doing. Mind you, I did it in like a sneaky way I was writing my book laid. And I really needed to collect stories, because laid was all about like, let’s all educate each one, teach one. But let’s do it in an interesting way by sharing our experiences so others can learn vicariously. And so I had to tell my story in order to collect other stories. So I put the story online, of how I lost my virginity. And it wasn’t, you know, a cautionary tale tale story. It was just, it was like exactly how I would tell a best friend, now my internet experience and end up being great. But I described the sex I describe the feelings that I have this person I described the second time that we had sex the next day. And so I sent this story and this website to my parents and said, This is what I’m doing while they were on vacation. And my mom came back like four days later, still equally as angry, I’m sure as when she first read it, and her reaction was like, boys are going to be laughing and masturbating at you, they’re going to be in groups, just reading your story and laughing and masturbating. I was like, you’ve obviously never hung out with dudes before one. But number two, like that was like the base fear that everybody would just abuse me and think down upon me and look at me as a porn star. And, you know, I carried bits of those. And obviously, that place of fear was at a place of protection. She just didn’t want to see me exact like marginalized or abused in that way. And it definitely did take me a while. And so once my at 19, I was really proud. And then around 20 to 23, when I was talking about it in college, because I went to school for journalism, I felt the shame from them when they told me that like, maybe you should change the topic that you’re writing about. Or there’s oftentimes they would say, Hey, you can’t promote your website, which was the one looking for stories. And then my book finally came out again, I was like trying to change the title to make it softer. And then after late and I finished promoting that I went to University of Toronto got my sex education counselor certification, I was working in the offices there. And about a year after that when the book died down there with all the hype died down, I was kind of like, maybe I just want to be a feminist writer, maybe I want to be a musical writer, I don’t know if I want to be a sex education writer. And so I shied away from that place for some time. And I joined this website called those girls are wild. And it was just doing general female empowerment. And it was a good time in my life. But it was, you know, kind of a last vague time. And it wasn’t until I moved to California within 2014 that I really, really embraced the role, went back to school and said, No, this is what I do for a living. No, this is what I talk about. And even in those past four years of doing that, and reclaiming this space, there’s definitely been some hiccups for me where I have felt that creep up of shame. So it’s a constant battle inside of myself. So I can only imagine people who don’t devote themselves to this topic area, how it must be a struggle for them.

Alex Beadon 9:20
And even I remember and I can’t remember the details. I remember I watched one of your videos, and you were saying how an opportunity came up. And then basically, they gave you the job found out about your YouTube channel online, and then pretty much took it back and they were like, well, you know, we can have someone who’s talking about these things representing us. How do you deal with that? Like, how do you find it inside of you to be like, I know that this is what I’m here to do and that and that this work is good and also like, because there must be a lot of self doubt and like second guessing yourself like Well, are they right? You know what I mean?

Shannon Boodram 9:58
Absolutely. And at that time I’m the because it was like they were offering $10,000. And at the time, that would have been the world to me like that would have made a massive difference between struggling to put together rent struggling to survive, and like being okay for a few months. And so it wasn’t like a job that I was like, oh, whatever I just missed out on it, it really, really did crush me. And I’m so proud of myself, like looking back with all these little moments. I’m like, I wish I could just hug you and say thank you. And I wish when I was two, three days ago, we me and my partner were walking on Sunset Boulevard. And when I first moved to LA, I moved with nothing, no job, nowhere to live. And like no idea how I was going to make it in this town. And we stayed at this place called like, the Comfort Inn, or the it was called the American inn or something. It was some motel. And I was walking every day to this restaurant called Tender Greens. And I was walking down the street a few days ago. And I’m like, I wish I could pass my past self and like, Just tell her on the way like, you’ll be fine. I wish I could just like give her a quick hug or like whisper in her ear. Like, don’t feel afraid right now, I know you’re afraid. And this is a hard thing to do. But like you’re going to it’s going to work out okay for you. But I’m just I don’t know, I’m an awesome times. And I was able to push through and even now like I I’m really good. I’m a very good stage host. I’m very good at presenting, I went to school for journalism. So I understand storytelling, I really could do PR, there’s a lot of great bass tools I think I have which makes me really good at my job as a sexual speaker and amplifier for a message. And I hosted this event last week called we gather and it was like a feminist event. And it wasn’t about sexuality. And then afterwards, producer came up to me and said, No, you really could do other stuff, you really could do other hosting. And I was like, Man, I know, I don’t want to do this. I don’t mind doing these as one offs. But I don’t want to skew my career towards being a general when I have a niche that I’m really passionate about. And now I can say that because I’m doing fine in this industry. But I think that that that took a while just to really be like, No, it’s okay, I’ll lose other jobs. I’ll say no to other things. I know where my lane is. And I’m really, really happy swimming there.

Alex Beadon 12:08
So what would you say your mission is? Or your purposes? Like, what is it that you’re trying to achieve in this lifetime, with all of the things that you’re doing and creating?

Shannon Boodram 12:18
I mean, I see it all the time in my comments. It’s just people who say things like you changed my sex life or my perspective on relationships, or because of you like I’ve gotten out of bad relationships and where I was two years ago in terms of intimacy is nowhere compared to where I am now. And even people who are like this one person tweeted, didn’t follow me. But there’s one person tweeted, I think the relationship expert sex expert role is bullshit. And the girl tweeted back to her, Do you know who Shan booty is like, you should watch this stuff. It’s not bullshit. Like, you won’t be able to help but look at your life and your romantic life in a scientific way after watching her videos, and that’s what I really want. I want for people to be like, Okay, hang on, how do I actually get good at intimacy? Because I don’t think that we often are, have the thought process that we have to get good. Most people think we just fall into it. And I actually had an experience the other day where this I went out for dinner with this girl and she was telling me her love life woes and the drama she was going through. And she was like, I don’t know why. But I fell in love with my friends would benefits. And I was like, I do know why it’s there’s a biological link that happens when people have sex together. If you’re not aware of that. It’s kind of like being like, I fell in love with pizza. And I’m not sure why. Like, there’s clear reasons why we are attracted to certain things that we interact with on a consistent basis. If you fall in love with cigarettes, you wouldn’t be like, I have no idea why I’m addicted, we have an understanding of the chemical bond that’s happening. But when it comes to love and romance, we have no clue. And so I was trying to explain to her and she was like, Oh, well, you know, I don’t like like to learn about that stuff. I just prefer to experience it. I’m like, Okay, we’ll be miserable. Like, it’s just somebody who just like, No, I don’t really want to learn. And so the people who do and who are nerds about it and want it to be a really, really powerful and controlled part of their life. Like just I think the same way with diet, there’s some people who don’t want to learn and just wanting to be like, whatever, I just eat what I want, which may work for you. But I think it’s much more empowering and magical to me to come from a position of knowledge, and to come from a position of self awareness. And so that’s what I really want for people is to have that same confidence that I know what’s going on. And I know how to make the right decisions for myself.

Alex Beadon 14:26
Yeah. So for me looking at your YouTube channel, it’s just so interesting to hear you say like, you know, what, you what is your purpose because from my perspective, I look at it and I’m like, here’s this woman who is so intelligent and so well spoken, and you speak about this subject sex and relationships and love and all that jazz, in a way that like when I tell people about your channel, they kind of give me this weird look like why would I want to look at that because they think it’s gonna be this trashy, like, you know what I mean? Like this just negative space that It is trashy because I think that’s what people’s idea of anything related to sex would be. And I’m like, no, she does it in such an educational way. And in such, just such an empowering way. And I feel like it’s so interesting to me because this is a subject that I feel like, needs a voice hasn’t been able to have a voice throughout the history of time. And now with the internet, people like you are able to come out and be like, Okay, I love this. I want to talk about it. I want to shine a light on it. And I think it’s just so empowering to see someone be like, it doesn’t have to be trashy doesn’t have to be the shameful thing. Like everyone does it everyone experiences it. So I just think it’s so beautiful, what you do.

Shannon Boodram 15:42
Thank you so much. It’s so loving. And it’s one of those things that I love. Because at this point, I have over 200 videos. So whenever someone says to me, I watched one of your videos, I just hold my breath to see like which one because there’s there are trashing ones that I’m really proud of, actually, and there are silly ones and there are hair ones like and so now this one, like whatever video you are drawn to, I mean to me says more about you and your interest and does about me. So my mom, for example, said that a doctor, she told one of her doctor friends that like oh, my daughter does this thing talks about sex and it’s obviously her channel. And the next day he approached you like, Oh, I saw one of her videos. Gemma, which one do you watch? It’s something about sexual private dancing. And, you know, he’s a good passing judgment. But as a mom, I don’t feel a way like there was 200 videos. This video he clicked on. Like of all the titles that he saw, that is the one that man was like, I’m gonna watch this one. So that says more about you than me. If that’s what you were drawn to then like so be it. That’s what I put it out there for my sexuality and I think it’s like a proud part of it. And if you watch the makeup video, great if you watch the pre come one on one video, or what does birth control do in the body? Or if you watch like, what is your love language, it doesn’t matter to me at this point, all the information is there, whatever your entry point is, I’m just glad people showed up.

Alex Beadon 16:56
It’s interesting to hear you say I have trashy videos, and I’m proud of them. Because to me, I look at all of those videos. And I’m like, I still think they’re all incredibly tastefully done. You know, like, I don’t look at any of them and think like, oh, like that’s, I don’t know. So it’s just, it’s interesting to hear you say that. And you’re right, like people are gonna watch it and take whatever it is that they take from it. But I just love that, like you own it. And it’s out there and you love it. And it’s just, it’s awesome. So I love it. Thank you. My next question for you is so I look at you as someone who’s really just gone all in, in building your personal brand, and then really figuring out how to create revenue streams from there, like how are you going to make money? But you’re always building your personal brand. I think that’s really like the core of what it is that you do. So I’m curious, would you describe yourself as an entrepreneur? Or would you say that you have your own business? Or how would you describe what it is that you do?

Shannon Boodram 17:55
I don’t know. I mean, like to describe myself as like Martha Stewart for intimacy, because I think there’s a lot of media personalities like who do what I do, like there’s Joe Rogan. And there’s Rachel Roy, who attach themselves to a lifestyle to a brand to an idea. And then they spread out on many different mediums and platforms to create a living for themselves. So Martha Stewart, for example, when you think of DIY and home decor, or maybe cooking, you think of her name and the top five. And when you do think of Martha Stewart, there’s many ways to interact with her, whether that’s buying her sheets at Kmart or it’s going through a website or purchasing her book or watching her showing VH one you’re seeing her on Comedy Central like but all that she does kind of relates back she never even when she was on Comedy Central the roast, she plugged her sheets. So I think that that type of monoculture that’s diversified in many different mediums is how I envision my career going. Is that person entrepreneur? Yeah, of course. I mean this. I answered that question as I was saying it. So yes, I do. I guess because I’m not really selling an item right now. And that’s one of the things I think I have to definitely work on. Because there’s some people who do it like Matthew Hussey, who’s a dating expert, there’s a formula that you should take if you’re going to be a digital personality, which is like, you sell seminars or you sell ebooks, and then you do this thing where you collect emails, and you give out a free gift. And then you mail them every two days. Like there’s a system in place to do it that like I don’t feel that I do particularly amazing. So I guess I shy away from the term entrepreneur because I’m not a well oiled business. But I work so yeah, I work a lot.

Alex Beadon 19:34
So it’s interesting to me to hear you say all of that, because I’ve always kind of wondered because I’m in that space like why you never ventured into that space. And then But then I see what you’re doing and you seem to be doing just fine like in your own way because I see you’re doing like sponsorships brand collaborations like you have your YouTube channel. I know you’re selling your necklace you’ve got sometimes I see you’re offering one on one coaching. You did the full screen series. Now you’ve got the Facebook show make up or break up. So like I see you doing lots of different things. And I’m curious about like, is there a strategy behind what you do? Do you ever Are you like sitting down and being like, okay, like, I need to find this project this project, like, how do you go about finding these opportunities for yourself? And what is the process for you behind being like, Okay, I need to make some money right now, what am I going to do to make it happen? Because really, and correct me if I’m wrong, it is in your hands. Right?

Shannon Boodram 20:27
Yeah, I mean, a wish. And that’s, you know, these are honestly great questions that I wish that there was like a long term strategy, I honestly feel vary day to day. And that can be problematic, because when things have momentum, I did a video once about kicking the ball and like momentum. And so if I’m in videos, yeah, and I’ve come into learning, there’s a lot in life that points back to us in there’s a lot in life that points back to us. And so it’s a catch 22. Because I do do things like YouTube, which is constantly putting out work and putting out energy into the world. Even social media is putting out energy into the world. I do my consistent one on one counseling services every single week. So I do have some consistent stuff that I work on. But no, I mean, am I creating an email database on YouTube going about from that perspective, and ensuring that even if I get no more jobs, no more opportunities, I’ve still collected, you know, 5000, like mines, that that, for me is always my base. I think that that’s a lesson I’d probably give to somebody when someone ever talks to me about wanting to build a brand or something similar to mine. I’m like, start with the business first, and then add the creative on top. Because I’m somebody who started with creative first and then was like, oh, yeah, I kind of have to make money off this. What’s that business thing. And it’s easy now. Because brand deals come to me and I’m an one of the known names in the space. And so if you’re a company who’s selling organic tampons, you’re gonna be like, Okay, let’s sell to these five, help these five influencers out or ask them to help us. But when I’m no longer in that space, or there’s new names that come up, and I’m going to have to find a way to reinvent. So that I think is the advice I would give to any person who’s in that sort of left right brain. That’s where we exist. We’re creatives, but we’re also business people start with the business first and add the creative on top. And even if you’re only having a business that’s structured around 10 People who are your audience, I mean, if that grows, you’re always going to have that base versus for me, it’s this massive catch up game. But it’s going well now, but this is a story of everybody, right? They’re doing really, really well. When they’re hot, they’re hot, and then when it’s over, they have nothing to fall back on. So I’m trying to work backwards, but that doesn’t happen to me. Right?

Alex Beadon 22:32
That’s super interesting. So do you have a team that you work with?

Shannon Boodram 22:36
It’s like I get asked, asked about bah, bah, bah. I actually like asked this question like two days ago, and I was kind of like reluctant. I do and I don’t, I have a very big management umbrella. Like there’s a lot of people in the sham booty. Percentage cut. I mean, I have a manager. I have an agency. I have a lawyer. I have a PR person. But Is anyone doing the day to day work? No.

Alex Beadon 23:03
Oh my gosh, you guys look how amazing this shrimps are Raja cocktail Lux meet Beatrice, an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. Um, all two of you. Well, I guess I’m just here by myself now. Why don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www dot gram dash and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

Shannon Boodram 23:50
Is anybody helping out with Creatives or writing stuff for me? Or working on treatments with me? Or really even for PR? Are they doing like my daily pitches or coming up with different stuff? No. They’re there for like to secure opportunities or to find things that are to catch things, I guess that it would be out of my scope. But the daily work? No, I It’s all me. That’s really

Alex Beadon 24:11
cool. Okay, so we’re gonna move into talking about YouTube now because I’m really curious to just pick your brain on what it’s like being a YouTuber. As of right now, I just checked you have 294,000 YouTube subscribers. So you’re like creeping up to that 300,000 mark, which is definitely a huge accomplishment, some accomplishment and something to be very, very proud of. But you started making YouTube videos four years ago, I think or at least that’s when your first video that I could possibly find was but I know that you had you were kind of playing around with it before your current channel. So tell us a little bit about your YouTube journey.

Shannon Boodram 24:47
Yes. And so in 2009, my book lead came out and I had no way to promote that I had no audience. I just I didn’t know how you’re supposed to launch at a publishing company. And I was under the impression that they would do it all but I think the more that you grow into these spaces, you realize, like nobody can do a lot of these jobs in terms of promoting yourself better than you. And so I started a website with a friend of mine who was on Degrassi who had a big following, which was a massive help for me, because she already had a name. And so it allowed me to create a space that was familiar to people. And I pushed my book through that we parted ways in 2011. And in 2012, I started my new my new YouTube channel, but I didn’t post on it at all. And it was kind of like a place of like feeling, because I suppose in the early wave of YouTube, where people weren’t really making a career out of it, and I’m like, What’s the point of me doing this, I might as well put all my attention on traditional media. And that’s what I did from 2012 to 2015. I only use YouTube, if you look back at like the videos I posted, they were mostly like, if I was on a TV segment, I would dump it over there. You know, if I had and the videos came up, like once every six months, or once every three months, maybe I’d post out for one month, and then I’d stopped for seven or eight. And I was really focused on trying to find a TV job that wouldn’t really allow me again, to get myself in that Martha Stewart space. And I did four pilots in LA, back to back for pilots neck, I don’t mean back to back, because how pilots work is that you shoot something you get locked up in this deal when they decide to decide if they want to pick it up or not. That means like you get one paycheck for six months. And then they say no, and then you’re back scrambling for another thing. And so I was like, basically caught up in these contracts for six months at a time. And the fourth one that happened was his MTV show, it was called unprotected text. It just felt really great to me, I knew it would be the one I’m like, this is the reason why this is why all my struggles happen. This all makes sense. Like this job was meant to save me and this will be my story. And short, and I had the worst year that year two was the most horrific year probably experienced in my life in 2015. And when that show also didn’t get picked up, I was like, what now? Like, what is my story, you know, when, and that’s one of my favorite quotes is you cannot connect the dots looking forward. And I had a really big habit of doing that. I’d be like, Oh, this goes here that goes there. And then it turns into a star and then I’m successful and life is great. And then when that doesn’t happen or come to fruition, you’re like, left devastated. And that’s where I was, and just had this thought immediately after like, how about YouTube? How about a space where the content that I put out actually get seen by people? How about a space where I’m in control how but I actually try there. And it was very difficult to try again in 2015. Because at that time, one of my friends Shameless Maya, for example, was killing it. I had a bunch of other YouTube people that I knew from over the years, or industry, people who had millions of followers or hundreds of 1000s. And so for me to start back up and make videos that were getting 1200 views, 400 views, like it was kind of embarrassing. It was a really difficult start. And I talked about this one of my videos how I bought views at that time, because I just I wouldn’t, I was so embarrassed to share, Oh, watch this video and one of my friends who like had a following to go click on it and be like, Oh, my God, she’s only getting 300 views right now. And that helped me a lot though, too, because in the first six months that I was starting YouTube, again, I was so hungry to get out of that space. I was such a hustler. And I gained 100,000 subscribers in six months, because I leveraged all of the people that I knew who had a following. And I was like, let’s collab. And I just moved and hustled, and like there’s a few times in my life, I look back, and I’m like, I’m really proud of you like writing my book was definitely one of them. And restarting YouTube, again, is another time that I’m like, I really, really, you know, did something wonderful. And I almost wish I could get back to that space. But mind you, I’ve kind of like, tapped out all my contacts, I gotta find new ones. But YouTube definitely is a wonderful vehicle. It’s a great way to teach yourself, it’s still a great way to challenge yourself. And you have to be in all positions, you got a program director, you are the marketer, you are the HR, you are the publicist, you are the camera person, the lighter the sound engineer, there’s so much learning that you can do if you want to get great at it, there’s a really great opportunity to experience a massive amount of self growth in this industry in a short span of time. I don’t know if it’s the hard thing about YouTube going forward for me is that it’s the one space that doesn’t grow with everything else. And so if you are not dedicating yourself to YouTube, YouTube does not love you. And it doesn’t matter if like no, I’m actually working on this really great show now or I got this podcasting deal or I’m writing a book right now like guys stick around, they’re like, Well, no, you’re not posting you know, every Tuesday that challenge video so we hate you. So that’s the hard thing about it is that you can’t It’s its own separate business model, which I’m trying to navigate how to balance that now as my life gets busier, but I never really want to like turn my back on YouTube again. So I’m trying to find a way to make that balance happen because again, I do really value that space.

Alex Beadon 29:52
Yeah, for sure. And how would you say that it has definitely been a vital part of it. You’re getting

Shannon Boodram 30:00

Alex Beadon 30:02
in your career from YouTube.

Shannon Boodram 30:04
Oh, girl 100,000% I 100,000% YouTube. And I think again, especially if you’re telling a unique story, I mean, if you’re telling a story of beauty or inspiration or a typical human interest story, I think there may be other ways, but because I’m telling the story of intimacy and sexuality, and there is so much curiosity of how I’m gonna tell that story, or what I’m going to say, I think YouTube really allowed me to shape and shape people’s understanding and get them comfortable with the brand. And I’ve gotten a lot of brand deals from companies who normally wouldn’t work in the sex, sex space, or the sex education space, I think because of my YouTube channel and getting comfortable with the way I deliver. So I don’t think without that, I could have gotten probably, you know, it is a launching pad for everything. And where I’m at right now, in my career, it is, it’s a launching pad. So I have I owe so much. So, so, so much to YouTube.

Alex Beadon 31:00
Yeah, it’s amazing to me. So I’ve been doing YouTube for like, I don’t know, five years. And to be honest with you, I’ve always just used it as a place to host my videos, like, I’ve never really used it as like, Oh, I’m gonna focus on like growing my audience here. It’s really just been a place where I put my videos so that I can then embed them into my blog. And what ended up happening is that so many people were finding me through YouTube, keep in mind, my audience is super small. So I just hit 30,000 subscribers, yay, congratulations, thank you. But I feel like for me,

Shannon Boodram 31:34
bigger, crazy world we live in that we say just 30,000 I know, it’s a lot of

Alex Beadon 31:39
people. But what I always tell people just 30,000 Because I’m like, there are people who have millions and millions and millions. But I think for what what I do, because it’s so niche, like, I will never be someone who has, you know, millions of subscribers, because what I do doesn’t appeal to everyone. But yet, I still find so much value from creating content, number one, because I feel like it allows me to, or at least when I first started, it really allowed me to find my voice, you know, and really learn who I am. What it is that makes me special and different and how I relate to my audience. And I think it really helped me find my people. And so I can’t remember where I heard this somewhere. In one of your videos, you were basically talking about the difference between the people who follow you, maybe on YouTube, especially in the early days, like your core audience, and then the people who you might who might find you through doing something like I know you did that show on the view, who you know, they’re not your people, they’re not your audience. So I’d love for you to talk to us a little bit about the difference between the audience that you find on YouTube and the audience that you find elsewhere. Yeah,

Shannon Boodram 32:49
I mean, it’s getting harder and harder to kind of decipher. I do know in particular times, like, my core audience is you my core audience are people who have an active interest in learning about intimacy relationships are just in building connections with people and who are like, I want this content. And they come from many different places. I think the outside audience with people who don’t want that, but somehow stumble upon me. So for example, I did a collab via with the Hodgetwins, which has done really well for me, it’s like, like 400,000 plus views, but their audience I honestly, I love the Hodgetwins they’re really really cool guys, but have you ever watched Handmaid’s Tale? Their audience are like I don’t, they’re just, they are those people who would if they had the chance, put women back in the 1800s. They are sexist, they are nasty. They are just like, I don’t just racist, bigoted, just awful people. And I always know whenever that video for whatever reason hits a spike in views, because I’ll just get a wave of abusive comments all across my channels. And it always sources back to like, oh, there’s a lot of comments happening on this videos, they’re hopping over to other stuff, and they’re just spreading. And it’s difficult, like the view was a really good a great example, again, because I can get very accustomed to talking to you talking to people who understand and who are open minded and who want to learn and who have a certain level of respect. And it’s great, but there are people who have spent a very long time repressing and building up a wall, there are people who have done a lot of work to create a negative narrative in their mind. And when someone comes challenge that they just approach that like attack. And I have to come to expect that because it’s a very sensitive area that I’m talking about that people have beliefs they have had for generations sometimes. And it’s not up to me in one video to change their mind. But that video is there for them as well to it is there for them to see a new perspective, even if they reject it right away or call me all the names in the book or meet me with so much aggression. I have to hope that a maybe a bit of that seeps into their psyche and starts a small you know, spur of change but it that’s the part of putting yourself out there Yes, you, you can’t just want your audience, you can, you know, I think your audience should be 70% Your people because otherwise, I see some people who their platform is mostly negative and mostly attacking and like, Oh, it’s too much for your soul. But it is you do have to get the other people who don’t want you who don’t want your message and who don’t like what you have to say, because that’s who needs to hear what you have to say. And that’s, that’s been something that I struggle with, because I’m definitely a I’m not like one of those, like, take it on the chin kind of people. I’m very aggressive myself. And so you’ll see me like fighting in the comments. And my partner is somebody who is constantly being like, can you stop commenting back and do not do that? Or just block them? Why are you putting this energy out there? But I’m like, No, in real life, you could never talk to me without getting a debate out of me, you could never do that. And I think one thing I learned from the view, it’s a version again, it’s like one of those versions of myself that I’m like, I’m so proud of you because like that’s not the everyday me. That’s the thing too, is that there’s a lot of parts that I’m like, There’s sometimes I do shitty things like, Oh, that’s not a true reflection of me. And there’s sometimes I do great things. I’m like, That is not who I am most of the time. So I think it’s it comes with both, like knowing that, like, I’m not my best self, I’m not my worst self. I’m somewhere in between. But I watched myself on the view and the way that I handled their negativity. I’m like, I wish I could do that all the time. Because it was with grace. And it was with understanding and it was understanding that they’re attacking from a personal place. And if I was more accepting that they were willing to mirror that slightly towards the end. And so that’s going forward how I like to address people, but for sure, I’m just as likely to call them a basement dwelling loser.

Alex Beadon 36:41
I love it. So how do you feel about being an influencer? I think, you know, you’ve been in this space for a long time, I’ve been using social media for a long time as well, way before, like being a YouTuber was ever a thing. And so for me, I’ve looked at how social media has come and I feel like it was a really sweet place. And now it has kind of turned into this hit or miss place where I’m I’m just seeing so many people use it for great things like you, I look at you. And I’m like, Yes, like you’re, you’re moving forward, you’re moving towards a purpose. And then I see other people and sometimes I’m just like, okay, but like, is this ego driven? Like, what’s the part? Like, there’s a depth, you know, so I’m curious about your thoughts on the landscape of being an influenza?

Shannon Boodram 37:25
I like it, I think that yeah, to your point, like the word kind of gets like wrapped up in flat tummy tea and hair vitamins, which I just did, actually recently. So I don’t know, I think I like it. It’s a beautiful word. It’s a really, really, if you just break it down into very honoring word. I used to do background in movies. And that’s what we were called background like, you know, like background onset. And that’s not a nice title. And when you break it down for what that means, it means like, you’re just you’re just in the background, like, we don’t want to see you, you we don’t want to experience you like, we don’t want to hear you for sure. Like we just want you to be somewhere behind. And the term influencer is really, really nice. So I mean, I feel all the things that you feel about it, but I’ve kind of come to sort of enjoy it in a way for what it is, even though it can feel a bit fruity. I don’t think it is for me, but it can feel that way. Yeah. Um,

Alex Beadon 38:18
so my next question for you is your video. My career is not a fairy tale for anyone listening. That video, I think is my favorite video that you’ve ever done, Michael, wow, not a fairy tale, I just absolutely loved how you showed up. And you were so honest. And basically, the premise of the video was that, you know, you’re not always experiencing all of the highs in your career that you wish you were experiencing. And you kind of spoke about, you know, what it really means to be successful. And you had this great analogy of like the waves and how there’s big waves and small waves. And so I would love for you to talk a little on that. Because I know there’s so many people who are dealing with rejection and who feel very discouraged that their business isn’t going the way that they wanted it to go. Their career is not going the way they wanted it to go. And I think a lot of people just give up. And what I love about you is that you always find the beauty in Okay, yeah, things aren’t going the way I want them to go. But like, I’m going to figure it out. And I’m just going to keep moving forward and kicking the ball. So talk to us a little bit about that.

Shannon Boodram 39:24
Yeah, I also think that that’s a part of our job is you have to constantly create a storyline, a narrative, and if there’s nothing happening for you, that’s something to talk about. And that’s a beautiful space about YouTube where it encourages that kind of honesty. And so there should always be something you can create whenever you’re stumped for like I have nothing to say nothing to contribute, that’s what you have to contribute. And so I think when I go to those videos, like you know, Does God hate me and I have a bunch of them that are kind of like that, that are you know how to get naked and when they’re all coming from a space of like, nothing is going good. So like let’s talk about that. Nothing is And that’s a big part of the career that we’re in. Like right now. I am on the show I’m on Facebook’s makeup or breakup. It’s my first series I’ve done so many pilots are so many one off projects, or short term, I worked for MTV as guide to series last year, which again was it was great or full screen, of course. But there’s short term series of like a month, and you shoot and it’s over. Whereas in this show is my first like, six month job like I’ve never had that before. I’m I’m on it from September to February. So for this next six months, I don’t have to feel that sense of like, what’s next, or what am I doing. But in February, I’m very likely to be like, now what because what happens is when we’re working in, we’re on projects, and we’re being productive, we feel really great and energized. But it’s not as if we are, I don’t even know Julia Roberts, where we come off one set and go to the next, if you try to book Will Smith, he’s booked for the next three years. And that’s not the truth. For most creatives, most creatives, you have these really quick spurts. And it’s like I used the analogy of kicking a ball that you’re trying to get to the other side of the field, that you just want that ball to keep rolling, because you’re carrying so much, and it’s very, very exhausting for you. And so you kick the ball and you watch it roll you like, yes, it’s gonna make the other side. And then it stops. And you’d have to pick up all of your stuff, including your pride, your baggage is your home, whatever your relationship, walk towards that ball again, and kick it again. And then you hoping it’s gonna roll this time, but it only goes one more foot, and you got to do the whole thing all over again. And that’s exhausting. But that’s a part of the work that we do. And I was saying to my friend, Ari, one of the things that I kind of realized about life in general is that we’re expecting to have these great years, and we’re expecting to have these great careers and like is really, you know, our 20s to be amazing. I’m like, it doesn’t work that way. You start off having good days, or good day. I’ve had an act 2012 I had one incredible day that year where I was booked on set, I shot this pilot for one day, it was magical. And the rest of the year sucked. No, not subdue. Of course I wasn’t, it was great. I was healthy, everything’s great. But I just mean, in terms of my career, nothing else happened. And the following year, maybe I had one good week, one good week that like of the 52 of the year that I actually felt like I was in my purpose. And then the following year after that, maybe I had three weeks, and then it was a month. And then maybe I had one good quarter. Last year, I had a good six months. And then six months, I was like, What am I doing? How am I making money? What’s my purpose. And this year, I’ve kind of had a good nine months, you know, it’s been a really full situation. Now next year, I can go back to one day, who knows how it goes. But hopefully I’m building up to having a good year and then having good years, but it took time. And part of momentum isn’t like I do one thing. And now everything is great, which for some people it is. But for a lot of people momentum is like you have to really get close to see it. It’s happening on a microscopic level. It’s not even happening in the form of a ball rolling, it’s even like it’s electrons are slowly moving forward. It’s particles that are like inch by inch. It’s cells that are building, it’s slow, but it is happening. And after some time the momentum starts to get faster. I think that if we all have in the back of our mind that we’re not owed a good year, and it could take some time and if we love the process, and it’s a lot easier to stick it through.

Alex Beadon 43:18
And was that? Did it take you a long time to learn that like was it? Did you always have like this inner knowing that it’s just something you have to accept and just keep rolling with? Or is that something you’ve really had to work on as time has gone?

Shannon Boodram 43:30
Oh, hell no. You You saw me complain. So many tears, so many complaints. And it’s like, even right now watch my partner. He is a rapper. And so his career like he’s just getting started like with labels, he writes hooks for different rappers and like has is producing and just getting his you know, those those days at this point, there’s good days happening and great meetings that happened that would nothing following up. And there’s so much sensitivity and just rawness around his career. And I almost try to be that person that I want to be for myself four years ago who whispered in my ear is going to be okay, I try and be that for him. But it goes to that point, like you really cannot connect the dots looking forward. And it’s so easy for me now to say that I make. I’m in the top five percentile of income in America. And it’s easy for me to be like oh, you know, it all will work out and just keep working. And it’s all great because I’m here so it’s easy to say that when you’re in it, it’s you cannot tell that person that you can because it’s like nice to in the back of your mind. But even when you are that person you’re like that’s going to work for you but not me because you still have that doubt and you have no idea if it will ever come together so you can tell yourself those things. It’s nice to hear and I definitely tried to create as many of those quotables for myself or little life lessons. It’s not until you’re out of it that you actually get to sit in those sayings and those mantras and know that they are our true to them. But it’s no no no no no at the time I’m all tears and everything is the worst and I’m constantly like looking for jobs in the newspaper because I think I’m never Ready to work again. That’s where I’m that usually.

Alex Beadon 45:02
I love it. And I love that in those videos, you just show up and you’re like this format is so open and honest. And I think that’s just so I just love that about you so much. How do you balance growth in business with growth in like his, from all of the videos I’ve watched, like you seem super career driven, and purpose driven. But at the same time, you have the self awareness about like, what life is all about and enjoying your relationships and being in your body and yourself. So I’m curious for what that’s like for you. How do you balance growth and business being a hustler with the flow of life?

Shannon Boodram 45:39
What’s really dope about my job is that they’re both the same. And they’re like, every time that for example, yesterday, my makeup or breakup show, and I’m, it’s my job and to what I’m doing, but it’s like, there’s some things there. A lot of that is intimacy, building and intimacy, education, I’m learning things, we had this model that I’ve never heard of before, which is child, the child child to parent and adult to adult, which is the three ways that we should interact with each other within a relationship. And there has to be a balance. I’m like, Oh, I don’t know that. I’ve never heard of that before. So I’m always learning. I’m listening to audiobooks, I’m reading content, I’m meeting amazing people and having conversations with psychologists or therapists who I’m like, You have such beautiful insight. So I know I’m, like really fortunate to be in the space of, I think, I don’t know, whenever people tell me, they wanted to follow my footsteps and do what I do. I’m like, You should. It’s incredible. It’s awesome. It’s so fulfilling. And it doesn’t just help me in my romantic relationships, it helps me when I go and buy a piece of pizza, it helps me in my interactions with my bosses. Knowing how to connect with people is an invaluable tool that has furthered my life and every single aspect. There are some things like I’m not great, I’m awful at finance. You know, I’m awful at a lot of adulting things. I don’t think about cars. So I mean, for sure, my life has not allowed me to develop in areas I think would be useful for somebody my age. But in terms of just having a pleasant life and connecting with people and working well and cooperation based society, like I owe that all to the research that I’ve done. And that happens to be what I get paid to

Alex Beadon 47:12
do. That’s so cool. So you and your partner, Jared are both go getters. And I love his music. By the way, I had him on my Spotify, I was so high on Spotify to begin with. I was like, This is so cool. But so yeah, you’re both go getters. You’re chasing your dreams, you’re trying to make things happen. How do you balance that hustler energy between the two of you with actually making quality time for each other? I’m really curious about that dynamic that you guys have.

Shannon Boodram 47:39
It’s so crazy. Because in my previous relationship, I used to hate talking about work, I hated it. I’m like, can we please talk about anything else, because we just didn’t really see eye to eye on a lot. And I had a partner at the time who was very critical. And so I just it brought a lot of arguments. And I was like, I want to work with you like it’s just like, and so I developed this notion that like an ever more romantic relationship, I really want to separate work from it, because it just doesn’t feel comfortable. And I would hear couples who work together and be like, oh, like, how do you do that that just sounds like a recipe for disaster. But when I look back might know that that that relationship was disaster, like it didn’t need any extra help or additives. It wasn’t work. It wasn’t sex, it wasn’t any one thing, it was all of it. Whereas now it’s like, it’s a natural part of me. And so I need to find a partner who like that naturally makes sense that I can share that with I think that works for both of us. Like we had, we had a guest at our house for the past week was his producer from out of town. And so we just barely got a lot of time together. And so after my show, we came home and went for dinner and like the things that we’re talking about our dreams and our goals and like what we want next for the future. And like tomorrow, let’s plan this out. And let’s do this. And so it’s kind of like it’s our both it’s both of who we are. And so I think it’s a natural extension of what we want to share with each other. And it wouldn’t work for me with a partner who didn’t, you know, come from that same space, who didn’t just want to come home and play video games, who didn’t just want to come home and turn off and not think about work, I eat, sleep and breathe. And I remember, you know, in my past relationship, I was out for dinner and I got an email and it was on my phone. And he was like, you don’t have to do that right now. Like, you don’t have to do that. You can just be in the moment. And I’m like, no, no, no, this is me being in the moment. Because like, this excites me. And I would want my partner to be excited about what excites me. It’s like not take that personal look at that as as a choice of you or that it’s like, I can take this news and share it with you and we can have another discussion and elevate the energy level between us because we’re excited about our future that we’re building and it just, it didn’t work, you know, so I think it’s a lot of I credit that to just picking somebody whom I think is a better fit for me. But for sure, I mean, there’s times it’s just knowing when the time is right. There’s times we’re just having sexy time. There’s times when you’re just turning off watching a movie. There’s times when you’re joking around with each other but a large percentage of our relationship is we are each other’s like school counselors. We are each other’s there. peers, we are each other’s managers. And I think that that’s a joyful place to our relationship, not something that we feel like we have to manage at all.

Alex Beadon 50:10
I love that. And I love you. I know you guys had a YouTube channel, and it’s kind of put on pause right now, but I just used to love looking at the videos of you guys together, it’s just so great to see two people who seem to be on the same page and who have such a deep respect for each other.

Shannon Boodram 50:27
So awesome, thank you. Well, I know you get it too. It’s it’s like, I think that’s part of it, too, is like you, there has to be a balance, you know, when you’re doing this, like what’s making a return. And for both of us were like, this is cool. But the amount of work we’re gonna have to put into this to make it something is not something that either one of us want to take away from our main things like, I want to channel that reaches 300,000. You know, I want to grow and get new projects, I want to write a book next year. And this YouTube channel, if you could help it great, but it actually needs a lot of help. And that will be time and taking away from those dreams that I have that to be honest, are bigger dreams. And so it was like an experiment to see if it would grow really quickly. And we always want to do those like, because sometimes you just you hit gold, right? And if you started doing beauty videos, they started hitting goals, like okay, let me do this. But if you start doing beauty videos, I always say to creatives to so many creatives were like I’m you know, I’m really struggling in music. I think I might try YouTubing I’m like that’s not easier. It’s not as if that there’s not an easier choice. Like if you’re struggling there, it’s going to be the same work somewhere else. So we can try it out. Like if you want to see like, Oh, what if I started rapping would I become popular in a month. And if after a month, I wasn’t popular, I’d like you know, I’ll go back to doing sex education, because that’s hard. But this is hard, too. So I think we were just trying to see if it would be something that was like a overnight success. And when we knew it wasn’t going to be we’re both like not, we’re not ready to do the work for that. And I think that that’s an important thing for creative to be able to do. You can take risks, but you have to know when to pull out and when to do that quickly. And I think that quitting and learning how to quit is something that has taken me some time to pick up and I’m actually really proud of that skill set. Oh,

Alex Beadon 52:09
I love that. You said that so much. Because so often we feel like we’re almost married to the projects that we’ve committed ourselves to. And I just love that you’re just like, Yeah, it’s cool to quit, if it’s not working, if it’s not generating whatever it was that you wanted it to like cut your losses and move on.

Shannon Boodram 52:25
I like quit all the time. I am like I’m queen quitter. I started doing podcasting, like daily podcasting in you know, a few months ago. And then like a few, two, three months later, I’m like, this is not working. And I quit. But why did you stop doing that? Because it wasn’t what I wasn’t getting the results I expected and it was like becoming a mental drain for me. And don’t get me wrong, I get that persistence and consistency and you know, investment. But I’m like I do that already on other areas. Like I don’t have any more grind in me if it was going to be easy. Great. It’s not cool. I’m done with that.

Alex Beadon 52:56
Yeah, you don’t want to spread yourself too thin. Okay, cool. Um, lastly, I really want to talk to you about how you really take care of yourself. So self care, I want to talk about any daily practices that you have that really support you and your growth. So yeah, can you talk to us a little bit about that?

Shannon Boodram 53:18
Yeah, I mean, I’m again, I’m like, really? Yesterday, we were going for dinner and walking, and Joe made some kind of comment about how hard it is and how hard this time is. And I’m like, Yeah, but we still get to because we were watching we’re walking with this restaurant called Catch and catch is like all SUVs and like fancy cars. We should go inside I’m like nah, like I’m not in the mood I wasn’t in the mood for like, do you have reservations? Or like are you drink and get turned away? It was wasn’t in that mode. And it’s like, oh man is this like this thing is like so hard so much rotate. There’s so much this and I was like, Yeah, but like we’re still going out for dinner. Like, at this time, we’re still gonna wake up tomorrow whenever we want. Like, I’m still going to be able to like work out first or do something cool or talk to Alex like, I think that self care for me is just being able to choose what I want to do shit. Whatever that is like choose when I want to shower choose when I want to chill, choose when I want to take an afternoon nap what I want to wake up. I mean, obviously, some days I don’t have that choice because I have you know, a gig to go to. But by and large like I don’t have a nine to five or, and there’s benefits nine to five, you get to go on vacation. You know, you get to come home from work and not worry about it. You got to have structure. There’s there’s two sides that I never looked down at either one because I know. I know keenly. There’s some personalities that are fit for one and not fit for the other. I’m not fit for a nine to five. Mostly because I’m not like good at being. I’m like I’m good at working with people. I’m not going to work in under people. Right? And I’m like somebody who like if you put certain hours on me I’ll just find myself feeling very tired. So I just think I don’t always think self care is self care isn’t the life that I’ve created for myself. It’s like not even necessarily because I’m I have to go out of my way to do because I’ve spent so much time creating a career that is enjoyable for me that gives me the flexibility that I want. I’ve spent time investing in learning relationships and intimacy and and being able to select a partner, who at this time brings out the best in me and has created exponential growth for me, both emotionally and like monetarily like I’ve, since we’ve been together, I’ve gone from struggling to pay for rent to like, being able to pay other people’s rent and being able to be a contributor, my family in a way that I didn’t envision before. So I think that self care is just like, I don’t know, it’s an everything that I do. I don’t do anything. I do things that I hate, like taxes and shit. But by and large, it’s like a majority of my life is doing things that I enjoy. So I don’t really have to go out of my way to say, Okay, now it’s time for Shannon, because most of my life is like things that, you know, Shannon loves. Oh, I love that

Alex Beadon 55:48
so much. You have no idea. Awesome. Thank you for sharing that. Okay, so I have a few questions that I asked everyone at the end of an interview. So let’s dive in. What is one thing you do that has been a non negotiable in keeping your career successful and on track?

Shannon Boodram 56:05
Preparation, that

Alex Beadon 56:07
share one mindset that every creative needs to succeed?

Shannon Boodram 56:12
Do not connect the dots looking forward, you can only do it looking backwards. Looking forward, you just have to believe in this quote, let me see if I’m right. No, it’s not. It’s a Steve Jobs quote. I will pull it out. Anyways, it’s a Steve Jobs quote that basically says that, like, at some point, you got to just believe in something, you have to have a vision and just go for it. Don’t expect for everything to fall into place first, before you have that thing. And so you cannot connect the dots looking forward, you can only do it looking backwards. So don’t try to assume that if you do this, that that will happen. Because it probably won’t. And you’re going to be devastated if you tell yourself that it will. I love

Alex Beadon 56:49
that so much because it also required it sparks a trust in you that this is taking you in the right direction even if you can’t see it. That’s beautiful. Um, so these are fill in the blank questions. So the world would be a better place if more people knew themselves. That’s good. The book that changed my life was

Shannon Boodram 57:10
the social animal by David Brooks.

Alex Beadon 57:13
That’s a check that one out I’ve never read it. And last question off the top of your head. Who would you like to see me interview next? Oprah thank you so much, Shannon. I love you so much. And I’m just so happy that we got to talk today. I feel like people are gonna listen to this and take so much out of it. So thank you so much.

Shannon Boodram 57:37
Congratulations on starting your podcast and all your ventures congratulations on interviewing Oprah who knows when I’m not saying the next one. But I definitely think that that’s where you’re heading. Thank you. You’re just been awesome. Such a great uplifting lights. I appreciate this interview.

Alex Beadon 57:52
Thank you so much. Have a wonderful weekend.

Shannon Boodram 57:54
Bye You too. Bye girl.

Alex Beadon 57:55
Bye bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

#001 – Welcome to My New Podcast: “On Purpose With Alex Beadon” – Balancing Hustle With Well Being

I’m so happy to announce that my podcast is FINALLY HERE, and today I’ve got Episode 001 for you!

In this episode I welcome you to the On Purpose with Alex Beadon Podcast. We talk about *why* I decided to name it “On Purpose with Alex Beadon” and I share exactly what I hope the podcast becomes for you.

Once we get over the introductions, I dive deeper into what’s been present for me this week in my business and life including:

  • Why I decided to hire my BFF as my operations manager
  • The sacrifices I’ve been making due to my commitment to success
  • How to enjoy your life when you’re hustling and putting in the work
  • What I’ve been doing behind-the-scenes of our Evergreen Funnel
  • Why I’ve been turning to Amanda Bond for all things Facebook Ads
  • The downsides of unrealistically high expectations
  • The one part of the podcast that we had to re-do
  • The important thing to remember when you’re in hustle mode
  • One simple change I’ve made since being in hustle mode to make sure I’m taken care of
  • The importance of discerning what’s a productive use of your time and what’s not
  • Why I don’t subscribe to society’s definition of “productive”
  • What I’m most excited for this week (Laura’s visit!)
  • What I’ve been doing with IGTV and what I’ll be doing with it moving forward


“This is the thing about business that I love so much…. You’re taking leaps of faith, really hoping that things are going to work out the way you want them to work out… and simultaneously you have to be strong enough that when you take that leap of faith and it doesn’t work out that you remain grounded and unaffected.”  – Alex Beadon

“I’m such a ‘done is better than perfect’ person” – Alex Beadon

“Whenever I’m in a period of hard work, showing myself compassion and kindness is rule number one.” – Alex Beadon

“You have a bodyguard at the front of your mind… Just because a thought comes in does not mean it has any validity. You choose the thoughts you want to believe in.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends 😉

P.S. Loved this and want more? Check out our other episodes here.

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lift. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose.

Hello, friends, it is Alex Beadon here and I am so excited because you were listening to episode number one of my brand new podcast called on purpose. I’m so excited that you’re here that you’re listening. Like I said, this is the very first episode. And so in this episode, I really just want to introduce myself, introduce the podcast and then dive into podcast number one. So in this episode, I’m going to be talking to you all about how to deal with your life when you’re working super hard and when to accomplish your goals. It requires a lot of hustle. So I talk about my experience with dealing with that intense hustle season of my life. But before we dive into all of that goodness, I really just want to introduce you to the podcast and really give you a good idea of what it is all about. So I created on purpose as a way to have the types of discussions that light me up the most, I’m someone who really enjoys meaningful conversations, conversations that really get down to the core of who someone is, what matters most to them, and what it is that they are trying to create with their lives. I believe that it is an honor to be alive and breathing here on this planet. And I believe that we all have a responsibility to show up as our best selves. And to leave this planet better than when we found it. I want this podcast to be a part of your weekly routine that really helps fuel you to be that best version of yourself that really helps you think outside of the box see things from a new perspective, and allows you to see what is truly possible for you. The reason why I decided to call it on purpose is because it has a double meaning. Firstly, you know how you can say like, you can do something on purpose like you do it. Purposely you do it with intention, oh, yeah, I did that on purpose, right. And then there’s also on purpose, which means like the actual word purpose, which has more to do with meaning and fulfillment and being aligned with whatever it is that you believe the purpose of your life is, right. So I love that it takes both of these meanings. And it kind of brings them together, both about taking action on purpose, doing something on purpose, like actually choosing your destiny. And then at the same time, choosing a destiny and taking all of those action steps to make sure that they are in alignment with the end result with whatever it is that you want your legacy to be. It’s about thinking big picture enough to make sure that you’re steering your ship in the right direction. And it’s about thinking small picture enough to make sure that you’re actually doing it with intention that you are in alignment with the person and human being that you want to be. So that’s why I decided to call it on purpose. And it really does define the way that I live my life. And the way that I want to show up in the world is both on purpose and on purpose. This podcast has two weekly episodes, you will get a solo episode on the Monday and a guest interview on the Thursday. Now the solo episodes are really just an opportunity for you and me to connect and get to know each other better. So it’s a place for me to really open my doors to what is going on in my life and business to share with you what has been on my mind that week what I’ve been struggling with what’s been awesome. I think that there’s just so much room in this online space for people to be more vulnerable. And for people to be more authentic. And to really share the nitty gritty, it’s so easy to like go on Instagram and look at someone’s highlight reel and be like, Wow, their life is so amazing. I wish I could be more like them. And it’s so much more nourishing to hear that same person have real life conversations about what is legitimately happening in their life at that very moment. That to me, those types of episodes that I listen to where people are really real, honest and authentic. Those are the ones that I learned the most from, those are the ones that I get the most inspiration from. And so I wanted to create a space where I can have those moments with you, my audience, and then the guest interviews are going to be more about you know, someone’s life really getting to know a creator or a business person or whoever it may be not only getting to know them but also deep diving into like what’s worked for them what hasn’t worked for them. Each one of those episodes is really there to help you walk away feeling inspired, motivated and having learned something that you didn’t know previously. For those of you wondering who I am. My name is Alex Beadon. I’ll tell you a little bit about me. I’m a business coach, and I’ve been doing business coaching now for past five years, and I have loved every single second of it. I’m the kind of person who can just get lost in conversation about entrepreneurship, small business, social media, building a brand, online marketing, all of those things really excite me and light me up. And at the same time, I would say, What makes me super different is that I’m also just as passionate about your mindset and about what’s going through your mind, how are you treating yourself, what’s your energy, self care, self love, all of those things, to me are just as important, and are just as much of a piece of the puzzle as the strategic side of things. So in this podcast, you’re definitely going to get a strong mixture of both, you’re going to get the strategy and you’re going to get the energy and the mindset side of things to one day, I will definitely take you through my full life story and tell you all about my career and how I got to where I am today. But really, all you need to know right now at this very moment in time is that I’ve created this podcast, to be someone who is alongside this journey with you. I’ve actually never had a real job ever since I graduated from college back in 2010. I have been someone who has been 100% self employed, which is something that I’m really proud to say. And I think it also just shows how dedicated and committed I am to figuring this entrepreneurial journey out. And it fascinates me how every single business owner that I run into does it differently and makes it work for them. And to me, that’s what is so fascinating about the entrepreneurial journey, especially as we move into a time where we have the internet, we have access to so many tools at such small cost that can really help us leverage our voice, leverage our message, leverage our products and services. So to me, like being alive at this time is such an honor. And I want to create a platform here on the podcast where we can have really interesting conversations that help support you in your journey of entrepreneurship. One of the things that I stand for the most is that it’s not just about the end goal, it’s not just about hitting that profit goal. It’s not just about getting your business to that specific level or being featured in that magazine. It’s about the journey, if you are not enjoying the journey of entrepreneurship, you’re doing it wrong. And so that’s really what this podcast is all about. It’s about being on purpose, doing things strategically. And also making sure that you are in alignment with the legacy that you want to ultimately leave behind. It’s about creating your own version of success, and being able to define that version of success for yourself. And it’s also about learning to make it happen in a way that’s enjoyable. Like I said, it’s all about the journey. It’s not just about that end goal. Like I said, What matters to me just as much as the end result of creating whatever success it is that I want to create in my life and my business. It also matters so much that I enjoy the journey that I create a life that is worth living. And so to me, that’s what the solo episodes are really about. It’s a place for me to really like connect with you and show you the more of the journey and less of like, oh, this is what I accomplished, or this is what I did. I really want to open the doors and be like, Okay, this is what one right? This is what went wrong. Here’s a failure that I experienced this week. Here’s something I struggled with this week, because like I said, like I have learned the most from people who are open and that kind of way where they’re bringing you into more of like the daily behind the scenes thoughts that are actually running through your brain. So I really, really do hope that you enjoy this format. And I’m so excited to just experience the process of this podcast because I know the further we go into this podcast, the more I’m going to learn from you guys what you like, what you don’t like what’s helpful, what’s not helpful. I’m really excited to watch this podcast morph into something that I can say I’m super proud of. And something that you guys can say confidently is a non negotiable part of your week. Like that’s really what I’m trying to create here is an audio experience that guides you that makes you feel aligned. And that makes you feel as though you’re creating something that you can be proud of. So I really hope that this podcast helps support you in not only creating a very successful and profitable business, but also help support you along the journey in the moments where you feel like oh my gosh, what am I doing? Is this the right step? I failed again what is happening? Like that’s what this podcast is for. So I just want to say thank you so much for being a part of this journey with me. This is just the very first episode we have so much more to come. And it is an honor to be here by your side for this journey. Thank you for being here with me. So before we jump into today’s episode, I just want to say a huge thank you for being here with me like for any of you guys listening to this, you were probably my ride or dies and I just want to say I appreciate you guys and love you so much. And I just think it’s so much fun to be on this journey together.

So much of what I do is for you, I have so much respect for you as a person as someone who is a business owner and I know that most of you listening to this are so aligned with everything that I just spoke about, about this podcast, the name of the podcast of just living a life that is on purpose. It is just such an honor to be able to connect with you in this way. And I’m really looking forward to it. Let’s dive in, shall we? Okay, so what has been present for me this week, there’s a lot going on in my business right now. So let me just like get you guys up to speed. I just at the beginning of this year, really focused on launching Grand Slam, which I believe we launched at the end of March, beginning of April. And my goal was to make $60,000. Like, that was what it was that we were aiming for, we ended up making $100,000, right. So we ended up making way more than I was hoping or expecting to make. And it put me in this really interesting position where I was like, okay, like, I need to figure out what I’m gonna do with all of this money and how I’m going to wisely redirected back into my business. Previously, whenever I make large sums of money, to be quite honest with you guys, I just kind of like spread it out over as many months as I possibly can. I just live on it. And like that, just kind of what it has always been like, and now I’m at this point where I’m like, No, I want the business to grow. And in order for the business to grow, I need to reinvest back into the business. So the first thing I did was I got clear on what, what was it that was that I was spending the most of my time on, that was really holding me back from the activities that I love. So I sat down and I wrote a list of like, okay, what are the things that I love doing? What are the things that I could spend all day doing? What are the things that I wish I was spending all day doing? And those that list is really like creative things like I am, I used to be a photographer, guys, that’s how I got into all of this. i My career started off as a photographer. So creativity is so important to me, feeling self expressed is so important to me. So I was like, Okay, I know that I want to spend more time making content, like these, like this podcast, and more videos, and I want to spend more time on Instagram. And I want to spend time like actually connecting to my audience, finding out what it is that they’re struggling with, so that I can be of the highest service to them, right. So like, that was really where I wanted to be spending most of my time. And then when I looked at where I was actually spending my time, it was a very different story. I was spending hours every day just like checking on like, where are we? What needs to get done, and just evaluating like, the priorities of tasks, it was just taking me such a long time. And it’s not my strong point. It wasn’t something I was enjoying, it was something that I was doing, honestly, because it had to be done. So I decided that I was going to add someone to the team. Keep in mind at that point, I already had one full time employee called Katherine. And we had been working together for about a year and you know, had a really good working relationship. And, you know, she’s really in charge of the visual elements. So like the graphics, she’s also in charge of a lot of the behind the scene tech stuff. So I had all of those bases covered, thank God, but I really wanted to bring someone in who could think strategically with me and help me plan and help us basic raise our levels of productivity, and keep an eye on our end goals, where we are what needs to get done. And also fill in any of the blanks like really, this. We’re at the stage in the business where like, there are so many things that need to get done. Every single person on the team needs to be flexible. They need to be able to do multiple things. You’re like when you come and work for Alex bieden you need to be multitalented, right. So I was looking for this perfect person. And immediately the first person that came to mind is my best friend Laura. So to give you the backstory, Laura and I have been best friends since the fifth grade since we were 10, which is insane. We went to the same middle school in Venezuela. And we have been best friends ever since. She actually helped me launch one of my very first courses, online courses, which was called feel good blogging, we launched it back, I believe it was like 2013 2014 that we started working together. And ever since we work together, at that period of time, it was always my dream to hire her because I just realized like, this is someone who I can trust, like hands down not only trust in a way of like, she’s not going to spill my secrets or like that type of trust, but also a type of trust where it’s like, I know that she is not relying on me to to like connect the dots for her. I remember we were launching feelgood logging back in maybe 2020 1420 13. And there was something that needed to get done. And I had forgotten to tell her that it needed to get done. And when I remembered that I forgotten to tell her and I brought it up to her. She was like, Oh yeah, I already took care of that. And that just blew me away. Because I was like, wow, like you’re actually thinking five steps. 10 steps ahead. She’s super organized. She’s really on top of things. And ever since we worked together, back then I was like, Dude, this is the person who I need to bring into my business full time to really help with operations. So fast forward, you know, five years. And here I was making this decision, like, is this an investment that I that I’m ready to make, right. And this is the thing about business that I love so much is that it’s always like this weird mixture between you’re taking leaps of faith, really hoping that things are going to work out the way that you want them to work out. And simultaneously, you have to be strong enough that when you take that leap of faith, and it doesn’t work out, that you’re that you remain unaffected, that you remain grounded, right. So we had the conversation, obviously, I need to pay her a full time salary, she’s like, I don’t know if you can afford me, we had the conversation. She gave me a number that she wanted. And I was like, You know what, it’s a really big number. But I’m gonna go for it. Because I feel like you know, it’s just, it’s not, we’re never like, we need to, we need to jump in at some point, we need to jump in, even if I don’t feel 100% Ready, and we need to figure it out and make it work. So this is Laura’s, I believe this is Laura’s third week working with us, or we might be into week four right now. And it has just been amazing. Like, it’s so nice to have someone who is really super organized, which is something that I’m horrible at. But at the same time, you know, it’s also one of those things where someone doesn’t get used to working with you for like, I would say a good six months, like, it’s not really until that six month mark that you’re out maybe like four to six months where you’re really feeling in flow with someone. So we’re just going through that period of time where we’re getting used to each other getting used to working with each other. And it’s also just really exciting because there is so much that needs to get done in order for us to keep her in the company and in order for us to be able to afford to keep her so because there’s so much that needs to get done. And because we are literally constrained by time, my to do list just feels like it has never been so long. Like I was speaking to Laura. And I was like dude, I feel like ever since you’ve joined, it has just been non stop. And here’s the thing, guys, this is really what I want to speak to you guys about today is that in your business, you’re gonna go through seasons, you’re gonna go through seasons, where it does require you to wake up super early and work almost all night. And you’re going to have to make some sacrifices and not go out to whoever’s birthday party, or you’re going to have to miss some time down the islands, which is something that we do here in Trinidad. Everyone goes on a boat, they go down the islands, it’s basically like you’re on this boat in the middle of the ocean, or sometimes we go to people’s houses. But like, last weekend or two weekends ago, everyone went down the islands. And I was like, Nope, I’m staying at home because I’ve got things to do. And like, when I think about the big picture, right? It’s like, what are you willing to give up the short term sacrifices like, Oh, I’m not gonna go down the islands, which is something that, you know, we do quite regularly and something I’ve done what seems like a million times in my life and something that’s never gonna go away. And something that I can definitely choose to do the next time in exchange for the fact that like, I’m moving forward towards my goal. And I’m actually making things happen within my business that need to happen in order for me to reach that next level. And yes, there always is that next level, but you just have to know that like, okay, for me and my business right now, I’m really setting it up so that I don’t have to be working as hard as I’ve been working. Over the past seven years of running my business, I want to get to a stage where it’s super flexible, and I can decide to take lot days off, etc, etc. But at this stage of my business, it requires a lot of work, it requires a lot of hard work, it requires a lot of focus, it requires a lot of diligence. And that is 100% of what I’m willing to give to it. So it’s weird, right? Because it’s like you want to enjoy your life. That’s why you have your own business. But at the same time, in order for you to get to the next stage to get to the next level, a lot of times it requires you to put in the work. So that’s kind of where I’m at right now. It’s just this period of a lot of focus, a lot of hard work, a lot of laptop time, a lot of learning as well because I’m trying to learn a bunch of new things, really trying to take my business to that next stage where we have Grand Slam set up in an evergreen way so like this week, I’ve been working on Facebook ads I’ve been working on finalizing our evergreen funnel and really not even finalizing it it’s really that I’ve been working on like getting the bare bones of it set up I have to give a big shout out to my girl Amanda bond. If you’re looking for any help with your Facebook ads, she is my go to woman. She’s so knowledgeable in that area. So she’s just been such a great support system for me whenever I have a question I’m just like Amanda

What am I doing wrong? What’s happening and she’s just been super helpful. So I’m very, very grateful for that. But you He has been interesting to, I’ve learned so many new things about Facebook ads. One of them being that when you’re setting up your evergreen funnel, you should start at the end. This is something I learned from Amanda is that you should start at the final phase where it’s like you’re trying to convert sales, right? So you’re targeting the people who visit your sales page, and you’re sending them Facebook ads, so that they remember Oh, yeah, I went to that base. I went to that sales page. And I really did it. I was curious about Grand Slam. And now here are these ads on my Facebook feed that are prompting me to buy Grand Slams like that’s really what I’ve been focusing on this week, along with this launch of this podcast. Like, honestly, guys, I cannot wait until this podcast is live because it has been taking up. So much of my time. It is ridiculous. And again, one of those things where you have to hold space for the fact that like it is quite an annoying thing to have to work on. Especially before it’s live, especially when like, there’s so many different pieces of it that you’re trying to juggle. But at the same time remembering that like this is a long term play like this is not going to be this hectic forever. We’re launching a brand new podcast, we’re trying to get 100 reviews in the first week. So we have goals that we’re trying to accomplish. There’s podcasts that need to be recorded, there’s interviews that need to be edited, the intro had to be recorded. When we did the intro for the first time I hated it. And I was like no, like, I cannot press publish on this. And guys, I’m such like Done is better than perfect person. Like, I’m totally happy to press publish on something, even if I don’t think it’s the best thing ever. Because I realized that my expectations are impossibly high. And it’s just unrealistic. So like I’d much rather just press published and sit on something because it’s not perfect. But the first intro, I honestly hated it, I was like, this cannot be the intro to on purpose. Like, we have to have to have to redo this. So we edited the the intro, it sounds way better. Now. Now it’s at least at a place where I’m like, okay, I can put my name on this and feel proud about it, which is great. The important thing for me during this time has just been remembering to take care of myself, because I think when you’re working so hard, it’s really easy to get into a bad state of mind, where you’re just constantly being hard on yourself and be like, Oh, you didn’t get this done. You didn’t get that done. Whenever I’m in a period of of a lot of hard work compassion, showing myself compassion. And kindness is like rule number one, like, anytime a negative thought comes into my mind, I’m like, Nope, that is not allowed. It’s like you have a body guard, you know, like your whole body guard at the very front of your mind. Any thought that comes in, you’re like, let me judge whether you’re worthy of really believing because just because a thought comes in does not mean that it has any validity, right. So it’s really about choosing which thoughts you want to believe. So that’s been a really big theme for me this week. Also, just doing my best to take care of myself, make sure that I’m well fed, make sure that I’m well watered. One way that I did that is we’ve started ordering meals from someone so she drops off lunch for me every single day. And also giving myself time to do things that aren’t productive. I’m putting productive in air quotes. Because if I look at something that I would normally consider unproductive, not that I would consider unproductive what society might consider unproductive. So like cooking, I love to cook like I find it so therapeutic. I think it’s it’s just a really nice way to connect with myself. It feels like I’m serving myself, it feels like a self love practice for me. But it takes me like two hours to cook and make a meal and eat and then clean up. And it definitely takes a huge chunk out of my day. But I look at that as a commitment to myself. And I’m like, Okay, if I can cook a meal for myself once or twice a week that would make me feel really taken care of. And it would it would give me space to relax and just completely disconnect from work. And actually, that is productive. So for me during this busy period, it’s not necessarily about like working nonstop, but it’s about being as productive as possible. So it’s about getting in bed at the end of the night. And When Nick is like, hey, let’s watch. What are we watching? Billions when he’s like, Hey, let’s watch billions tonight. It’s about having the the wisdom to be like, You know what, if we’re going to watch millions, it’s probably going to take like an hour to finish an episode. Which then means that I’m going to sleep an hour later, which then means when I wake up early tomorrow, I’m not going to feel my best. So you know what tonight, let’s not watch billions because I need to get my sleep. And that’s really important for me tonight. Another great example is like going for walks. Me and Nick are starting to have a commitment with each other where we go for walks like once in the morning once in the evening, like twice a week, right? So we’re starting really slow because he’s he had took a lot to be like, Hey, let’s go for a walk. I don’t think it’s on the top of any of our lists. Like we’re both such highly productive people. It doesn’t feel like the most productive thing in the world to go for a walk and then you start to realize that yeah, it is super productive because number one you’re getting in like a light workouts You don’t have to do like a run in order for it to be productive, you can go for a light walk. And if that’s productive for your body, it’s movement movement is good, right movement is good for the brain, which means that it’s good for my business, it’s good for taking care of me. So that’s good. It’s also great for our relationship. Because we get to talk to each other and catch up in a situation where we’re not distracted by other people. We’re not distracted by our phones. So like, you could look at that. And for the longest time, I know both of us did, where it was, like, we want to go for a walk together. But man, we got so much going on. Like, we’ll just kind of put it off this week, we made a plan where like, Okay, on whatever day, it was Tuesday evening, we’re gonna go for a walk. And Tuesday evening came around, and I had so much work to do. And I was like, gosh, the last thing I want to do is go for a walk, I really just want to sit here and finish my tasks. And then I was like, you know, what, Okay, step back. Is this productive? And the answer is like, Yes, this is productive. Like, even though it’s taking me away from my work, I probably need a break. Because I’ve been working all friggin day long since early o’clock, right? So to me, that’s like the beauty. And the fun part of being in this space is getting to be in that position of leadership with myself where I get to make those decisions about what is productive, and what’s not productive. And sometimes it’s not what society would say it’s productive. But you know, what society’s version of productive, could not interest me any less, I know that if I don’t take care of myself. And if I’m not getting enough sleep, and if I’m not moving my body, and if I’m not meditating and taking care of my mind, I know it’s going to negatively affect my work, I know I’m going to burn out, I know it’s gonna seep through into everything I do in a negative way. So that’s why for me, it’s just super important, make those decisions. What I’m most excited for this week, because I’m recording this on a Friday, this is going to go live on the Monday. So when you’re listening to this, Laura is actually going to be coming to Toronto, to Laura lives in New York, New York, New York. Laura lives in New York. And we decided that, you know, since she’s new to the team, it’d be really beneficial for her to come down, visit Trinidad for a few weeks, see what it’s all about. And for, it’s just to like to get us to come together and really get aligned in the business to allow her to meet Katherine. I think it’s just it’s such an exciting time in the business. And there’s so much work involved, we’re we’re like really powering through to get as much finished as possible. I just thought it’d be like, soul food for her to come and visit and for us to get to be together. Like I said, she’s also my best friend. So like, it’s not just good for business, it’s good for my heart. It’s good for personal reasons. And so yeah, she’s going to be coming on Monday, which I’m so excited for. Not only I’m excited to see her, but I’ve also ordered all of this new equipment guys, IG TV went live last week, right? I’ve been putting out an IG TV video every single day that is live, which I’m super proud of. I’ve been doing a lot of repurposing of old content, but what I really want to get into is creating fresh content specifically for IG TV. But I didn’t really have the right gear, because a lot of my gear is heavy stuff like stuff that I I could put this camera on a tripod, and it would do a really great job. But I’m not going to bring this camera out and about with me, without really thinking about it. Because it’s heavy, it’s cumbersome, it’s just not comfortable. The more you guys listen to me talk, the more you’re going to realize I’m all about flow. And I’m all about ease. And I’m all about things just like I said flowing and being easy. So I bought a bunch of new equipment. And I’m so I’m really excited because she’s going to be bringing it all down with her when she comes. So that’s going to be amazing. And then also today, finally, our Facebook ads were approved for that final stage of like getting the sales, right, because remember, I told you like Amanda bond has me working backwards. So we’re working at the sales part first, where we’re targeting people who have visited the sales page, and we are sending them sales messages. So like, for example, right now we have four videos. One is a what is Grand Slam, another one is Grand Slam for you. Another one is a testimonial. And another one is basically an alive that I did where I answered people’s questions about Grand Slam, right. So I was like, let’s start with these four and kind of see how it goes. So those are currently live, we’ve had our first sale of the day. So that’s super exciting. So I’m just really excited to see like, how are the Facebook ads actually going to turn out? What’s gonna work, what’s not gonna work. And like I said, guys, like, I’m really here creating these podcasts, to share what’s happening behind the scenes and to share the lessons that I’m learning. Because I wish that someone was doing this. Like for me, you know, like, I think it’s really cool to share these types of things. I don’t think it makes you any less of a business owner, like Yeah, I’m still trying to figure all this stuff out or I’m trying to grow in this way. I’m trying to grow in that way. No one ever gets to a stage where they’re like, Okay,

my bet is good. Like, I’m done, right? There’s always a next level of growth. So I think having these conversations is really important, and it’s something that I want to do. So yeah, I’ll be sharing that with you next week. Hopefully I’ll have a little bit more insight into how the Facebook ads have been going, what’s been working, what hasn’t been working and what my big lessons have been. And yeah, I would say that those are the things I’m really looking forward to next week. Okay, my friends, that is the end of episode number one of on purpose. Thank you so much for being here with me and for listening all until the very end. Please take a moment to send me a message on my Instagram. You can find me at Alex beaten and let me know what did you think of this first podcast episode? And what did you like? And what would you like to hear more about? These solo episodes are really just completely freestyle. Like I have not planned anything. I’ve really just kind of like let my mental chatter flow out of my mouth. And I like I said, I wanted to be very open and honest. But your feedback matters to me because I do want it to be valuable for you. And I want you to be able to walk away and be like cool, like I learned this or I can implement that or like I’m going to shift my mindset in this way. I want it to inspire you, motivate you get you in the right place, the right frame of mind. Thank you so much for listening and I will talk to you guys again next time. Bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.