Since switching to vertical, his life has been on the up and up.
As an Internet filmmaker and storyteller, Andy Burgess’ career rise is as exciting as the content he makes. Starting off as a creator on Snapchat, Andy’s obsession with crafting vertically cinematic stories quickly gained attention from companies looking for quality content. After his Snapchat code was displayed in the heart of Times Square, New York, his exposure has blown up exponentially which has allowed him to work with some of the biggest brands in the world and fulfill his dreams of traveling all at the same time.
Learn how Andy strategically carved out a name for himself, his approach to getting handsomely paid and why he thinks it is important to carefully choose who you do work for.
“…If a brand cannot afford my rate at the moment, then it is probably not the right brand to be working with…”
This is On Purpose.
In this Podcast, you’ll learn:
- How to find your ideal client
- Gaining confidence in your pricing
- The importance of networking
- Why quality content matters
- & How personality can make or break your business
Explore with Andy:
Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.
Transcript Available Below
Alex Beadon 0:00
You’re listening to Episode 26 of on purpose with Alex Beadon. Today’s guest episode is with Andy Burgess, where we talk about how he became a full-time freelancer. And he shares how he found confidence in his pricing, how he’s been able to land big brand name clients like Forbes and Samsung, and how he more than doubled his Instagram following by doing one simple thing, it seriously blew me away. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.
Hey, friends, today I speak to Andy Burgess, an internet filmmaker and storyteller, someone who I’ve been avidly following online since 2016. I first found him on Snapchat creating these epic highly produced cinematic vertical videos. Since bursting onto the snapshot scene in 2016. He’s quickly become one of the most recognized creators on the platform. And this year, he became a Shorty Award finalist for Snapchatter of the year, which is a huge accomplishment. For the past year, it seems like he’s constantly traveling the world and has been working alongside brands like three Samsung Forbes Joby, NASDAQ, and College Humor. Today’s episode is a great one if you want to know more about what it’s like to be a full time freelancer. And I especially love today’s episode, because Andy really holds nothing back. He’s super upfront and honest about exactly how he’s created so much purpose and success in his life. And this is an episode I think you’ll truly love. Enjoy. Andy, thank you so much for coming on the show today. I’m so excited that you’re here.
Andy Burgess 2:06
My pleasure. Thank you for having me. I’m so excited to talk to you. Yay.
Alex Beadon 2:11
So one of the questions that I normally ask people when we first start with the podcast is what do you find most nourishing about having your own business, but you’re kind of a unique guests, because I’m not really sure if you consider yourself a business owner, or if you consider yourself more filmmaker. So before I asked you that question, I was like, I think the first question I want to ask you is like Do you consider yourself an entrepreneur?
Andy Burgess 2:38
Yeah, for sure. Like, I definitely, I guess I class myself as like a freelance filmmaker. But my name and what I do, I guess is my brand. So in a way, like I mean, I don’t have employees or staff. I haven’t brought anyone to work with me. Yeah, it’s definitely something I’m thinking about, like down the road. But yeah, like right now. It’s kind of made, but I still treat it in the exact same way. Every day. Yeah, it’s it is my job is what I get up and do every single day.
Alex Beadon 3:10
Awesome. So in that case, the question stands, the question is, what do you find most nourishing about having your own business
Andy Burgess 3:20
and being able to so I used to work actually, in social and marketing before I started making videos, and I kid I can’t really work for other people. And that’s not that I’m not great at working in teams, or whatever I just I love, I’m most creative when I have the freedom and the time to do it in my own way and don’t have sort of other people. kind of always dictating, like sort of a routine and I have to, I have to stick to it. I love the freedom I love being able to travel and work from anywhere in the world. And I don’t need to when I started making my videos, I was just like, I can just put them out whenever I want I can I decide when they go live and I decide how they’re structured. And and then I just get feedback from people who are watching.
Alex Beadon 4:14
So I’d love for you to tell us about your story because I feel like you kind of got into it a little bit. But from from my perspective, I feel like you kind of it’s interesting because I feel like you burst out onto the scene in the days of Snapchat, which is awesome. You’re definitely like, hands down. One of the most creative people I’ve ever seen use the vertical storytelling through Snapchat and Snapchat was how I found you. But it really seemed like very quickly like you just took it on as your profession and like this is what you’re going to do. So I’d love for you to tell us your journey from working a full time job to decide and you know what, I’m gonna quit and work on this full time.
Andy Burgess 4:54
Yeah, for sure. Um, yeah, so Snapchat is definitely kind of where I started off. That’s where people will recognize me from when I sort of built up my audience. That was about beginning of 2016, I was playing with Snapchat, I was really enjoying what was going on on that platform that was probably like, peak Snapchat days, like every update they’d put out would be fire. They were like kind of unstoppable at that point, it seemed. And I was making these stories. And I think it was when I was on a trip to Switzerland. And I was like, how do I make my stories like short cinematic films, because on Snapchat, I was watching everyone’s stories, but no one was really telling stories, they were just sort of posting quick snapshots of their day. And I didn’t really know much of the influencer scene or like other creators on the platform. So I kind of just started playing around and trying to make these short films for the whole week. And, and they started to take off. And I just kept going, I became obsessed, and I started making like, short documentaries on Snapchat about the town that I lived in. And at the same time, like I said, I was working sort of a nine to five marketing job where I was making short videos, but they weren’t, it wasn’t really fulfilling my creative ambitions, I guess. And, and then towards the end of the year, I kind of was in a position where I could, I had some money saved up and I decided that I was gonna just leave this job and move to New York and see what happened there. Because within those six months, my snapchat had grown quite considerably. It definitely wasn’t enough. It wasn’t the point where I was like, Okay, this is what I’m going to do is like a job, I’m going to move to New York and kind of make it as it were. But I kind of just went out, as I’ll go out for three months, meet a bunch of people see what it’s like, and go from there. And then when I moved to New York, about two weeks in, I think I started working with NASDAQ, and I did a Snapchat takeover on that account, and then they put my snapcode up in the middle of Times Square. Yeah, it’s just like, what the hell that my Stalker was like, up and like 1000s people were seeing it, and then from a bunch of brands saw me on their account. And then I started to work with like, Forbes and sweet green, and sta travel when those freedoms became a bit insane in New York, and that was when I was kind of like, okay, I probably can make this like, a career in video, I can do this. And then from there, it just, I was traveling for the rest of the year, constantly making Snapchat stories, every single day speaking in places like VidCon about it, and then it kind of branched out over to Instagram. And I was just trying to the level of, I guess, my storytelling and after that, the production of the videos. And so now I kind of have like an Instagram series on IG TV, like two episodes a week where I’m putting out like high produce videos and like using cameras and the law and and then like working alongside brands, either to make them like bespoke content for their platforms. Or occasionally I’ll do like the whole influencer creator route and like, put something on my story.
Alex Beadon 8:22
That is super interesting. Okay, so my next question is, I’m really curious about how your business model is currently laid out in terms of what would you say are the main streams of revenue because I know you said, you’re doing both like influencer type things where they’re paying you to post things on your platforms, but you’re also doing work for other brands. So which one of those is really like the bigger piece of the puzzle right now for you?
Andy Burgess 8:50
Definitely the brand side, like their bespoke content for them. That’s where I started as well. When I when I did site in New York, I was growing, my accounts were growing, but they weren’t at a level where I was like, I can, like, I can do like influencer deals or whatever. And I don’t really like branded content that much. If I do you do it, it is they the brand has to really align with what I’m doing. And it has to fit really smoothly. Like I don’t want to kind of be I never look, I’m not looking at the short term game. So it’s like, people who can offer you like a like, maybe shout out this like, game app or talk about this for x amount. But like, if I’m not really into that, I don’t want to I don’t want to put that on my audience. You know, I kind of want to build an engaged audience actually just care and what I do. So the where I find revenue, where I get my revenue and bring it try to bring it in, is making the content for brands. I’m like, hey, I can make bespoke content, for stories or for any vertical platform or just anything in video, but that’s like my specialty on short form content that an audience actually wants to engage with. But I also I understand the brand side of it. So I can we can bring it in and make it branded to an extent. But also, it’s engaging for people to want to watch. So I will kind of work with them on that aside, sometimes that bounces over into me sharing on my account, especially if I’m working with a travel brand, perhaps they’ll send me to a specific location to shoot stuff for them. And that also allows me to make my own content for my account. That’s just sort of travel related.
Alex Beadon 10:32
Wow. Okay, so I’ve so many questions about that. So firstly, how do these how do these brands find you?
Andy Burgess 10:40
So this is kind of like my little, I guess, it’s not really a secret. But this is how I do it. And everyone’s a bit shocked. But this is how I find brands on I use LinkedIn. Like, I’m so big on, like, pushing on LinkedIn. I was where was I? I was, I was at VidCon. In Australia, about this time last year, I was watching a panel and they were talking about LinkedIn video, and it just dropped. So this is like 2017. And they were saying the engagement on like organic reach and engagement on LinkedIn video was huge. And I just got back to London, and I started putting in just not even that much work like maybe, like 20% of my week, 10% my week, just sort of connecting with a bunch of brands, or people in London and surrounding areas. And every time I sort of made a big video, I would repurpose it natively for LinkedIn. And I was just shooting like social, I’d write a caption and post it. But instead of tailoring it more towards sort of my audience of filmmaker and travel lovers on Instagram, I tailor it more towards the brands behind it and be like, Hey, I made this video for this company. These were kind of the goals. Do you do you guys incorporate, like short form Instagram content into your like campaigns. So I’m talking directly towards like, the people who are working in these companies and get people to just comment on that. And from there, I managed to just like build up connections, or people would like then come across that or they’d be searching like, Instagram stories on LinkedIn. And then like, I’d pop up and then like connection there. And that’s probably where I get like the majority of the bigger brand work I’ve done is kind of through LinkedIn,
Alex Beadon 12:35
that is so smart. I freaking love that. Okay, my next question is what how would you describe your ideal client? Like, do you have a client that is a like am is ideal client? I mean, like as a brand like is it mainly travel companies is there like a certain type that you seem to be getting again, and again and again.
Andy Burgess 12:54
So at the moment, it seems to be travel and I guess tech slash sort of filmmaking by equipment, so I work a lot with free the phone network in the UK. And so for them, they have a big campaign called Go roam campaign, essentially, you can go abroad to a certain amount of countries and you can use your Sim like with no added like costs for data. So they sent me to Peru in like July for like a two week trip. And that was kind of like the ideal trip because it was like 10 days, or like 14 days can’t remember exactly. Being in a different country getting C’s amazing places. And all they wanted me to do was kind of make stories for like my account, and then some short form videos for them, and then a wrap up video at the end. And it was exactly what I do anyway, because it was just like making great, like travel content.
Alex Beadon 13:56
And fathers as a really good. Yeah,
Andy Burgess 13:59
so that was like so much fun. And then also there’s stuff that I can do back in the UK with them. Like regarding phones, when they recently fare, I can talk about that. And I like I used to like shoot everything on my phone for Snapchat. So it all feeds in really nicely on each other. And it’s just what I really liked about those guys is they know the content I make. And they they like respect it so they kind of know what they’re gonna get. So they’re not very pushy on like, Hey, can we maybe do it more like this? If they’re hiring like the Creator to do something, they kind of want what you can do. So that’s kind of like the ideal client. Yeah,
Alex Beadon 14:38
that’s amazing. So how did you because I know you said you first started playing around with Snapchat in 2016. So like, it has not been long that you’ve been doing this and you’re already working with one of the biggest companies in the UK. So I’m curious, how did you find confidence in your pricing? Like how did you know what to charge these bigger companies?
Andy Burgess 15:00
Oh my god. So that has been like a whirlwind. Yeah. And like, I love talking about this with people because I think everyone kind of is in the same boat no one like what at least I found, especially in the freelance creative world, everyone, I it’s been so much better when I talk to other people about it. And weekend, everyone has a similar thing. So I mean, I guess when I was last year was just crazy nonstop Snapchat videos that I was making every single day. And I didn’t really have as much time to focus on okay, how do I scale this and sort of charge more, and then I started to do a lot more freelance work in January. And I probably like for the first month for this year, my pricing was way off. Like it was way below what it like, currently is, and and then I think that can like also, like, affect you in a way that like people sometimes don’t want to work with you. Because they’re like, oh, maybe like they’re like, Okay. Yeah, exactly, exactly. Right. But then, like, if you’re charging way too much, people are gonna be kind of, like, I don’t know. But I think what I have found from brands is the, like, if they can’t really like afford my sort of right at the moment, then they’re probably not the right brand to be working with just because they’re not in there. If they’re not at the same level, like with the type of content that they’ll they’ll be wanting. So it’s a lot of trial and error. I started I guess like after each gig, I would kind of raise it a bit. And I think it was when I did some work with Samsung on the new S nine phone. And they basically came to me like, hey, we want this for like one night and like we’re willing to like pay this much. And I was like, Oh, well that’s like way above like, what like my day, right? is already and stuff. Okay, great. Let’s let’s kind of go over that. And then each time I slowly like maybe put it up like 15% and and then once I had a I think a brand came to me No, it wasn’t a brand. It was just like a it was just like a dude, like a production company. And they just wanted like a short video made for their socials. And it was really like left field to what I normally do. But they’re like, Hey, we saw your Snapchat and we, we think you’d be really good at making this. And I was like, Okay, this is very different. But I was like, so busy at the time. And I sort of gave them the same the same rate that I did for the last thing with Samsung. And they were like, Yeah, sure. And then that was the moment where I was like, Oh, wow, like, okay, and then I found once you saw start doing those sorts of gigs, and you’re raising your price, you’ve done a few of them, and you’re very confident enough to then like back yourself. Because sometimes like, like brands can be like, Okay, well, why are you charging this much. And then you can you can like one I can kind of justify from all the other jobs I’ve done. But then I found it’s really good to break down how much time and what is involved. So I’m like, okay, pre production, I have to plan a script, I have to get another cameraman potentially have to hire this gear. And then there’s the editing, I’ll say this long. You want X amount of amendments. And then I found once you’ve broken that down, they kind of understand it. But um, it was it took a couple of months to kind of like work out what I should definitely be charging and my current rate. But I think it I think the best advice I found from it is just talking with other credits as well. And having that sort of like open conversation,
Alex Beadon 18:41
which I feel like it’s something you’ve been really good at is building a community like you. Like I said, I keep saying this, you’ve only been around for two years, and I’ve seen you meet so many people and really become a part of the community. So like, has that been really easy for you? Is that are you just like a naturally extroverted person? Like, was that something you did on purpose? Talk to me about about building those friendships?
Andy Burgess 19:05
Yeah, but that’s so funny that you mentioned extra because I’ve been looking into this a lot recently about like, if I’m an extrovert or an introvert. I feel I can really introvert.
Unknown Speaker 19:16
I interesting yeah. I like if
Andy Burgess 19:19
I’m, if I’m like gonna go out on a weekend with like my girlfriend to a pie, I need like, four days notice to like, prepare for that I’m not like, spontaneously go out. And like a party or whatever. I’d much rather be sat at my computer like making a video. But it kind of all started when I did go to New York. So just a little bit of context on that because I think I missed over that. When I went to New York. It was just for like, a couple of moments and it’s kind of when it all started off. And I decided that like I knew no one there. But I hate seeing these creators around and collaboration is kind of like one of the best ways to grow. Um, so I just started reaching out to people on Twitter and Instagram and Snapchat and just like, hey, this is what I do. I love your work and finding a way to bring them value is probably the best way and then connecting with them through social and I found just from meeting a bunch of people who love and do the exact same thing as you. Like, I’d never met with another us like Snapchat or who’d spent as much time as I had like setting up a shop for like something that would disappear in 24 hours. And it kind of like blew my mind. And then I just found that that really worked. And that was a great way of helping me grow. And it’s also like surrounding yourself with other creators. It’s, it’s so inspiring as well, like, I look at all my friends that are doing like similar things where I watch someone that blow up, and they have this video, and I’m just like, This is so cool. And I treat that as that’s like as much. That’s like, as important as sitting down and like kind of sending out the emails and like editing. For me, like, as long as if there’s something going down like I was in LA, like last week. And the last four days was just that Tabak seeing other creators collabing with them, seeing what we can do in the future, building out relationships, meeting kinds of their friends and building out my network. So kind of down the road I like if I go back to LA, there’s more opportunities there for me as well.
Alex Beadon 21:25
So does that exhaust you or freak you out or overwhelm you as an introvert is like going to LA for three or four days? And literally it just being back to back seen people?
Andy Burgess 21:36
Yeah, so kind of not really, I have this weird thing. So I think of that as like, okay, that’s what I this is what I love doing. And I know those people do. So I kind of have a, I think I can click with those pupils straightaway. And I know it’s fine. It’s kind of more if I’m would have to approach someone out of the blue, I’m probably not as good as that. Like, if I connect over the internet, I really feel like I know that person really well. It’s kind of weird, like, but it does, it is exhausting. Afterwards, when I get it, I’m just like, it’s just like, go go go. But I
Alex Beadon 22:12
totally know what you mean. Like I think meeting people who do what you do, and who understand the intricacies. Like even what you just said about spending so long setting up the shot for a video that’s going to disappear in 24 hours. To most people sounds crazy. But when you meet someone else who does it, you’re like, oh my god, you got it, you know, so that’s frickin awesome. Okay, I want to ask you about what made you decide to go into the direction of doing freelance for bigger brands, as opposed to doing freelance for like, let’s say, like wedding videography or videography, for smaller businesses. Was that ever, like a decision in your mind? Or was it just very natural? You’re like, Okay, I’m gonna go into the brand direction.
Andy Burgess 22:51
Yeah, I guess it was kind of just like a natural direction from in the early days of Snapchat, I would work with some brands or do collabs. And it was just to grow an audience, right? It was just like, oh, you take this account. And it Yeah, it started with NASDAQ, that kind of wasn’t a paid gig. But like that turned into like, but like the growth I got from that and the other brands and they continue to work them down the line was really beneficial. So that was kind of that’s just kind of what I stuck with. Like I do small work sometimes with people like depending like if they come along, but I’ve been very fortunate to work with some like really cool brands, but like wedding wise, I, I have friends that do weddings, it scares me so much the fall of just having that footage. And then like, if you lose it like you’ve ruined, like their biggest day ever. Yeah. I was actually at a wedding three weeks ago in France. And I have my drone. And I was like I was the best man. I wasn’t like filming. I wasn’t like videographer. But I was like, Oh, well, I’ll get you some drone shots for your wedding. I can send that to you. And I basically lost my drone in this lake. And I was just like, Oh my God, and like, I was just more upset because like I couldn’t then give them like this footage. So like, that was like a paid gig for me. And no, I couldn’t do it too stressful.
Alex Beadon 24:19
That’s so funny. I actually used to be a wedding photographer, and I totally agree with you, like so stressful. It’s also so much work like you were on your feet. And you have to be you have to be alert, awake thinking and yeah, it’s the whole time. It’s a lot of work. And that’s why I always tell people like when you’re choosing which direction you want to go in your business. You really need to look at your personality, what works for you what doesn’t work for you. Some people love wedding, some people are fantastic, like actually doing weddings and second shooting with other wedding photographers showed me that like actually I was the worst person to be a wedding photographer. Because these like I remember one woman in particular she was just full of so much passion for the day. And she was just so much energy than just loved it. And the entire time I was like, Oh my God, when will this be over? I just want to go home and like have dinner. So yeah, that’s that I totally understand what you mean. So do you consider yourself successful? Because I’m sure when you started back in 2016, if you could look at where you are today, you’d be like, Whoa,
Andy Burgess 25:19
yeah, that’s such an interesting question. Because I, I take it is, every day, like, for me in my head right now thinking about where I am, and all the things that I like and wanting to do coming up. I feel like I’m only like, kind of near the bottom of the ladder, like, and I kind of, like, I feel like there’s so much more I want to do and can do, but I then stop. And I have to kind of look back sometimes at these moments. So to what is it now 2018. So two years ago, I was still working that job and kind of learning to do more stuff on Snapchat to be a freelancer and like, cut jumped to like, April this year, I was a Shorty Award nominee for Snapchat over the year. And I made it to like the final six. accomplishment, which was like, thank you. And it was like I was in this room with like, all the biggest people on YouTube and on the internet, and like they do amazing work. And like, the Mark has brown Lee’s and Casey Neistat sort of world and all those people and it was just like, This is insane. And I was kind of on like the same playing field as these people. And like, I guess the year before that, I’d seen people nominated for a Shorty Award for Snapchat, I was like, okay, cool, maybe one day, and then a year later to be on there. So I do, like I this year, I’m trying a lot more to kind of look at those moments and like, appreciate them and see where I’ve come and my growth. But I am very much kind of focused on like the next thing. But I do think it is important to like, see, like wave done. But like, I’m always kind of looking forward.
Alex Beadon 27:02
But one of the reasons why you’re so interesting to me is because while you were huge on Snapchat, right? Like you, you really blew up on Snapchat. And then of course, Snapchat kind of took a turn to the worse. And now everyone’s moved over to Instagram. And I’m sure that you’re following on Instagram, and the views that you’re getting on Instagram is a portion of what it was on Snapchat. Is that correct? Yeah, yeah, for sure. Yeah, exactly. So I look at you. And it’s like you went from this huge platform Snapchat really making it over there. And now you’ve had to like kind of like switch lanes and come on over into Instagram, and you’re still doing it. And you’re, you’ve got your YouTube channel as well. And it’s like, I look at you, and you’re such a professional and your quality of work is just amazing. Like, I don’t think I’ve seen anyone put in so much effort as you it’s just so impressive. And yet, you’re not like a a huge, super famous star. You know what I mean? Like, and that’s one of the but yet you behave as though you are like, you still have that level of quality that you’re dedicated and committed to. And it’s almost like the numbers don’t really bother you or you’re not even really focused on them. Like you’re just focused on putting out good work.
Andy Burgess 28:10
Yeah, pretty much. I mean, I’ve seen so many people get beat down in the numbers and like the view game. Yeah, it just kind of like tears them apart. And the beauty about Snapchat in the beginning days, when I when I started heading to New York, this kind of career trajectory of like where I was, and where I ended up on Snapchat is when I did the first Nast, that gig I was on maybe before I had maybe like 200 people viewing my snaps. And on Snapchat, you can’t see views or followers, you can only judge on the quality of the work. So that’s how I kind of got that gig. And then after that it just kept growing and growing. And it was the same with other creators and you and you, you’re just judging everyone on the work. And then by like, just before the update here actually, the update didn’t affect me too much on Snapchat, because I had just got verified so then made my account discoverable. But it was getting like between like, I think like 40 or 50,000 views at some point. But then it wasn’t Yeah, but it was so and this was the weird thing about that at the time. It was a bunch of people coming over from Discover on Snapchat, and they were like, all new and then the comments were coming in, but it wasn’t like my original audience and my original audience weren’t being able to see a lot of my work because Snapchat was not showing it to them anymore. So at this point, I was like, Okay, I have this kind of old audience, you don’t see what’s going on as much anymore. And this new audiences that are kind of coming and going because I’m like, like, otherwise each day I’d have to be making a new video explaining like who I was. And yeah, it just felt a bit weird. And so I eventually just I’m gonna move over onto Instagram. And I was for a couple of months and not really sure about, like, where to be posting or what to be posting, I’m probably still always going over in my head anyway. But I was like, Okay, I’m just gonna fully focus on Instagram. And it’s, for me, it’s always been about the video that I love waking up every day having a video idea by the end of the day publishing it. And just having this finished piece of work, and the views and stuff haven’t mattered as much to me. But like, it’s slowly going, I did like, a really cool thing about being in LA last week, I met up with another coach in LA who’s really similar to what I do, and
Alex Beadon 30:43
was really cool. Yeah,
Andy Burgess 30:45
so yeah, and it was so much fun. And he’s kind of working with like, yes, theory and a lot of people out there, and he’s kind of blown up. And we did this clap. And then like, my account, like, I woke up the next day, and I was over, like, I think I was before the club, I was in like, 4500, or something. And then I was like, up to like, 11k, or something. And it was like, insane. Because we were just and I think it kind of all aligned, because the video was great. We’re so similar in what we do, he had a hyper engaged account. And they could just see that I wanted to jump over. And that’s great. Like, I’m, I’m like it put me up there. I’m doing like a couple more things. Now it’s kind of helping out. But it hasn’t changed how I make my videos are how I think about that. Like, that’s never kind of been the case. I still manage to like get work from these companies, because of like the videos I’m making. And I can, it looks like brands are also seeing that quality is like a big deal now rather than like quantity in like numbers all the time. And it’s moving away. So I’d like to try not to focus on that, because I see a lot of people getting beat down by that I just kind of doing what I do, and then just see where it goes.
Alex Beadon 32:04
Yeah. And it’s like you said at the beginning, you were like, you know, you’re really focused on the long term, you’re not focused on the short term. So I love that so much. And I think, you know, brands have probably been burned many times by like these big influencers, who, it’s interesting what you said earlier about the quality of the audience, like if people are coming to your, to your videos and watching them, but they’re random, and they’re just off of like, the Snapchat explorer discovery or whatever. That’s not really that helpful. It’s kind of like, there used to be this website. I can’t remember what it was called. But you’d basically get featured on their sites, and it would bring me so much traffic, but it was like really low quality traffic people who wouldn’t they’re not good fit for me or my brands, you know, was that for Snapchat? No, it wasn’t for Snapchat, it was for something else. I can’t I can’t remember the name. It was some website where you basically go onto the website, and it’s for people who are bored, and they just press refresh, refresh, refresh, and each time a new page comes up that someone else has recommended. So like, it was great when my site would get featured, because I’d have a huge spike in traffic. But it was also like totally pointless because none of them were really into my kind of topic or what I do. Do you know what I mean?
Andy Burgess 33:15
Yeah, yeah. And it’s all about returning that and keeping like that engaged audience while using on Snapchat after a club. is I tell I be like, Hey, thanks, everyone who came over, send me like a DM, say who you are, and like, what you’re up to, and whatever. And I would send like a video response back to every single person. And I still try to reply to like every single message because I’d rather have. I always says like, it’s probably better to have like, 1000 people watching your Snapchat your Instagram story, who was super engaged with you and sending you DMS back and like doing like, and like really into what you do, then having like, 100,000 people watching it, but like getting like no DMS or anything?
Alex Beadon 33:59
Yeah. 100%. So just how you’re talking about how you did a collaboration with someone in LA and you said your numbers went from 4500 to 11,000. Are you talking about story views? Are you talking about follows Oh follows? Oh, wow. Dude, that is insane.
Andy Burgess 34:14
I know. It was like, I woke up and I was like, no, what, like, had gone up and then we were talking about it. And he’s like, Yeah, and it was like kind of that a combination of some friends could see it happen. Like they were watching it. And then they were like, hey, and then they started like sharing this my stories as well. And like pushing people as well. So like it kind of just like rolled over and like a couple of days.
Alex Beadon 34:39
Wow, I am like I mean you more than doubled your audience.
Andy Burgess 34:43
Yeah, I know. And like it’s a bit baffling. And that’s why like now so I’m trying to like talking this out. Now. It’s actually really helping because I’ve been like, since then I’ve been focusing on the stories because that’s what people know me for. That’s the best work because I always struggle with what to post on like the Instagram feed like, do you stick to like, what the algorithm wants? Or do you just do whatever you want? Or like, do you make it look pretty and like, I’ve never really been able to find the right fit for that. So I’m kind of just like, focusing on the stories, because that’s what people are watching to see the views on that like, like being consistent since it’s happened. So like, that’s just kind of worrying about focus, and then like, kind of like, look at the feed when I can.
Alex Beadon 35:27
That’s amazing. Yeah, I was thinking about that the other day, actually, because that’s something that even for me, like, I teach Instagram stories to business owners, and people always ask me about the feed. And I think that feed is like this weird place where it’s like, it, it has to be like a higher quality, it has to you feel like it needs to be like magazine, glossy and pretty and everything. So part of me is just in this space, where I’m like, Listen, I’m gonna focus on my stories. And I’m going to focus on creating epic content. And like, when I have a picture to post, I’ll post it but at the end of the day, like most people are following me for my stories and not for my feed. You know, exactly.
Andy Burgess 36:01
And it’s like, if a lot of people are like, I don’t really know how the algorithms working with stories, but if people are like watching your stories a lot, you’re going to appear at the top. And I see a lot of people now that kind of they just tell the stories are not necessarily going through the feed, because you can tap a story and then like everyone’s will keep rolling through. Yeah, yeah. Like I don’t like or if I do, I’m not like, kind of that interested in it. I’m probably gonna post this week to see what happens. But like, story wise, it’s like going really well. And that’s kind of like what I’m happy with. And then like, playing with IG TV and stuff and seeing what’s good
Alex Beadon 36:37
for you algorithm algorithm or the algorithmically as well. It’s interesting, because you’re also using IG TV, dude, you’re killing it on IG TV. I’m just like, loving watching you on IG TV and on Instagram stories. It’s so cool. But to also then use like, live, which I know that you sometimes do. And then coupled with the feed, like I think Instagram, that must be something in the algorithm where when you’re using like the platform as much as you are, like, you must benefit from that. So I guess it is still important to post the feed, but definitely not obsess over it the same way that you do all of your other pieces of content.
Andy Burgess 37:18
Yeah, yeah, definitely. I think I’m like, Just there was a point where I would just post like, photos of me doing something because they would do so much better than like, a nice drone shot or something. And it’s just like, it’s like, oh, like now it’s like, kind of am I overthinking this, like, I’m not really like loving what I’m doing here. But if I can post these videos to like, here, like IG TV or like, stories, like that’s what I love doing. That’s what people kind of expect from me and what they want to see and my forte, what I love to do, yeah,
Alex Beadon 37:50
it’s really it’s one of those, I think everyone’s kind of struggling with it. Because you’ve gotten to a point where it’s like, everyone knows that posting photos of yourself. And especially like good photos of yourself are what do best, but it’s kind of soul sucking to only live your life or like only have an Instagram feed that’s really created to boost the algorithm. Yeah, and
Andy Burgess 38:10
it’s kind of it’s a weird thing, everyone. And I feel like a lot of people are talking about this this year. And I think I saw something like Joe Rogan’s podcast every day. And I was just talking about, like, how everyone’s only sort of showing their best life in like the answering Instagram feed, because it’s so like curated and like it’s kind of just going through and I’m kind of just like, Oh, I’m just like kind of seeing the same stuff. And like, I’m a part of it, too. Everyone’s doing it. Everyone’s just kind of sharing those bits. But stories you can really be like, That’s what I’ve always loved about like Snapchat and Instagram Stories is like so like, they’re in a moment or like you can like just like post something like really rotten, the live feature in it as well. It’s just like, just just really cool. So I’m kind of like, done with looking at a lot of the stuff on the feed, I saw something that someone said was really interesting. And we keep deleted or he archived all his, I think it was Craig Adams, he archived like, a lot of his feed posts, and he posted something about I don’t know why feed posts aren’t just 24 hours as well, because people don’t necessarily always go back and look at it. Understand, if you like kind of like a brand or like or someone comes to you, they want to see what you’ve done. And it’s a place to post like your best work. But it just like someone might consuming. Like it’s not like very highly, like likely that they’re gonna go back into your feed and like look at that picture again.
Alex Beadon 39:34
Yeah, it’s really I’ve actually been considering archiving, like most of my feed because I always had this thing where I was like, I don’t want to touch my like, I want to leave my feed since I first started my account back in 2000. And whenever that was 2000 I don’t even know. But now I have like 1000s of posts and a lot of them just aren’t relevant and no one cares and I just really think I’m gonna go through and just archive archive archive archive.
Andy Burgess 39:56
Yeah, I did that like a year ago. Yeah, I
Alex Beadon 39:59
think that That’s definitely in my cards. So I’m really curious. You seem to be someone who is like very forward moving like you seem to be someone who creates a lot of momentum. You know what you want you go for it, you don’t seem to be someone who really overthinks things. And if you are overthinking it, you seem to have an awareness that you most likely are just overthinking it, and you take action anyway, even if you’re feeling uncertain. So I’m curious, how do you go about like really creating the life of your dreams and really thinking like, what is it that I want for myself? And how do I get there? Like, is this something that you sit down and think about? Or are you just like, kind of having fun and seeing where things take you talk to me a little bit about that?
Andy Burgess 40:40
Yeah, I kind of like, I guess, in the long term, I’m thinking of like, I’m, like, naturally evolving, and what I’m doing and like, right now I’m getting really into the, like, higher produce stuff and making like longer form content. And I’m thinking of like, down the line, like, wanting to, like make a documentary and that kind of stuff. But like, on the day to day, I think just come like being able to live in London, and be able to, like, pay my rent, and like, eat, and like, wake up every day and do what I love doing for like a job. It just, like, motivates and makes me so happy. Like every day like that I don’t have to go and kind of sit in an office, like nine to five because like, that’s just not how I’m wired. I can’t do that. And that just like pushes me like every single day. And then like, being able to, even if sometimes I’m like, oh, like how is this going? Well, I have a bit of a slump. I’m like, Well, who knows, maybe the next video I make someone’s gonna see it. And then that’s going to allow me to go and speak in this place or like travel to this country. Some kind of very, like, just like day to day. But I am like thinking like down the line. What can I do? What’s bigger? Can I like right now my biggest dilemma in my head is do I take a pause on like some of the stuff that maybe in a couple of months what I’m doing on like HGTV? And do I maybe then focus on like, some longer form videos for YouTube or like for maybe like a documentary style thing. Because kind of that’s what I’m playing with at the moment.
Alex Beadon 42:29
That’s really interesting. And early, we’re talking about, you know, creative ambition and how working a nine to five even though you were doing some creative stuff, it really wasn’t fueling your creative ambition. So what would you say? Like, what do you want to be known for? Like, what what is it that you really like? What’s the name that you’re trying to carve out for yourself?
Andy Burgess 42:47
Oh, interesting. Um, I just, I’m really like, I really like being in this field. And this shooting video in a different way. It’s what people are kind of used to. And I’m I do like being able to push, push this like from forward especially like, on Instagram and people like the question of the thing I get most when people come over, it’s like, whoa, I’ve never seen something like this or like, there isn’t as much like highly produced stuff on stories. And I’ve always enjoyed that. Because it’s like a completely different way of like, filmmaking, but I think just making what I enjoy the most is seeing when someone sends me a comment about like how video has like made that day or it makes them kind of want to travel or see somewhere, I get a lot of people who say they love living vicariously through my travels and stuff. Oh, even like, like people I’ve never heard of, like I’ve never met, or like friends who I haven’t spoken to in a while, but that I love watching your travels. And I think just like, like keeping people entertained and joy and like letting them enjoy it and kind of bringing some value to them through my videos.
Alex Beadon 44:03
I love that. And I’m so excited to keep following you. Like I know that you’re one of those people who I’m going to keep following and checking in on your journey. I said that to someone the other day and I was like actually, that sounds like a really creepy thing to say. But I feel like your work is going to continue to evolve and grow and so I’m really excited to see where you go next. Okay, so to wrap up this interview, I always ask people the same final questions and the first one is what is one thing you do that has been a non negotiable in the success of your business?
Andy Burgess 44:37
non negotiable in the success of my business. What I like to do I don’t know if this is the I guess this is not I like to try and if I’m gonna like schedule meetings or anything else people want to meet. What I do now that I found is like really helped is I kind of tried to block them all together. So like mainly First thing or at the end of the day, because I found if I have to edit a video or like make an Instagram TV episode is that kind of like my priority two things I have to hit every Monday and every Thursday, I have to have a video out. And sometimes they can take between like, four to nine hours, like depending on how long it takes. And sometimes what I have last year’s, I’d be in a flow of like, Oh, I’m editing Oh, now I need to go to this 1pm meeting and like travel across town. And then I have two hour window with like an edit and then travel again. And I just wasn’t getting as much done. Because when you’re sitting down at editing, you kind of get an A flowing, you need a big block of time. And that’s kind of hard to get. So something that like I make as like a, like a non negotiable thing is like, I try to now schedule every meeting I do like in person, like first thing in the morning, or like in a block of time. So I can like get all that done. And then like focus on the videos for the rest of the day. And like, and also that’s kind of what it’s my favorite for them. Because if I’m like, hey, yeah, let’s do this meeting at like 8:30pm or nine, or whatever. They’re like, Oh, this guy’s either like he’s getting up early or whatever. So it kind of works out.
Alex Beadon 46:10
Awesome. I love that. Okay, share a mindset shift that has made the biggest difference in your life as an entrepreneur.
Andy Burgess 46:18
Just like finding a career path that I actually genuinely love doing and want to get up every day. And finding a way to make that like my work. And now is the best time to you can actually do that about anything. Like you could be obsessed with Pokemon. I don’t know why that’s coming to my head, but you could make a podcast about that. And like it, you know so much about it, you can like there’s an audience out there that also do and you can connect via the internet. And you can like, share all that knowledge, you know, and like, you can build a podcast or a YouTube channel out of it. And like you can you can make money from it. So just Yeah, kind of do what you love.
Alex Beadon 47:03
It’s interesting that you say that because I think most people don’t realize the shift that has happened thanks to the internet and the communities on the internet. I think we’re still at the beginning of it. I think most people don’t even realize it’s an option. So I love that you said okay, fill in the blank, the world would be a better place if more people knew
Andy Burgess 47:23
if more people knew to just just talk to people in the street, just to say hello. I genuinely think that like makes a lot of that makes like all the difference in the world. If I’m just gonna get a coffee in the morning, and I’m just like smiling. And like, and then like, you get like a lovely response from them. It kind of just makes you feel good. Yeah, when I was in New York, a lot of the time people are New Yorkers are really like, they’re not like friendly. I everyone always spoke to me was super friendly. And it just made me feel like really good. It’s a good way to set up today.
Alex Beadon 47:58
That’s amazing. Okay, the book that changed my life was
Andy Burgess 48:02
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.
Alex Beadon 48:06
It’s a good one. It’s a good one. You’re right. And then lastly, I love doing this. So basically, every guest that I have on the podcast, I asked them to challenge our audience to do something this week to focus on taking an action step or some type of ritual or anything like what would you like to challenge our audience to do this week.
Andy Burgess 48:27
Um, I would say, look at something that you find like maybe a hobby that you really love doing. And perhaps look at how you could make that something you want to do in the future or career. It doesn’t have to kind of be video or photography, you could set up a podcast about that just kind of look at like, if you’re just in your like, day to day life, you’re like running along. Just see what you really enjoy doing is like a side, like hobby and kind of make that like a side hustle or something.
Alex Beadon 48:59
I love it. Andy, thank you so much for being here with us today. I really appreciate it. I loved everything you said. And I think this is going to be an episode that people absolutely adore. So thank you.
Andy Burgess 49:09
No worries. Thanks for having me.
Alex Beadon 49:11
And if before you leave, you just let everyone know where they can find you online.
Andy Burgess 49:15
Yeah, so the best place is Instagram. So it’s just Andy Burgess. Yeah, I’m posting stories like every single day and like big produced episodes on IG TV every Monday and Thursday at 8pm GMT.
Alex Beadon 49:34
Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. and it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye bye