#016 – Life As An Artist Vs. Entrepreneur, Tips To Boost Demand, Content Creation Insights, and Creating a Business Built on Faith with Promise Tangeman

How close are you to your gut? Best friends or acquaintances?

Meet Promise Tangeman, graphic designer, website builder and best friend to her intuition. And it really shows.

Like most creatives, Promise entered work life after graduating with a double major in Design and Fine Arts. But unlike most, she stayed attuned to her gut and ventured into the big bad world of entrepreneurship and has never looked back since.

“There’s a lot of creative thinking involved with growing a business.”

Tap into Promise’s story, how she carved out her own path using a creative mindset, staying true to her strengths and acknowledging her weaknesses and staying ahead of this crazy little thing we call the era of Social Media.

“If you’re going to make money doing what you love, you have to bring in the right people.”

This is On Purpose.

In this Podcast you’ll learn:

  • The key to thriving in the era of social media
  • Why your business is bigger than you
  • The creative approach to entrepreneurship
  • How to never run out of content to post
  • Why you should take a designer vacation

Tune in with Promise:
IG: @promisetangeman
Website: www.promisetangeman.com

Transcript Available Below

Alex Beadon 0:00
In this episode, we talked to Promise Tangeman, a graphic designer and owner of go live HQ, a company that creates easy to use websites so that you can launch quickly and start wooing your dream clients. We talked about what it really means to be killing it in your business, the key to thriving in the era of social media, why your business is bigger than just you the creative approach to entrepreneurship, and how she’s become a boss at content creation, and what she recommends for you. This is on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hello, my friends, welcome to episode 16 of on purpose with Alex speeding. I’m coming to you today from London, England. And I’m so excited for you to listen, today’s podcast promises someone I’ve been following for a very long time. And she’s not only very impressive with the work that she does in the world. She’s an excellent graphic designer. And she’s also an epic businesswoman. But she’s also just such a cool person, when you follow her online, you get a really good sense of who she is. She’s not only here to create great work in the world, she’s here to do good in the world. It’s interesting for me to talk to her about how she makes his her faith with her business. And I think this is an episode that you’re really going to enjoy. We talk a lot about creativity, we talk a lot about what it means to create epic content online and how not to get lost in the world of likes and follows. I think you’re really going to enjoy this one. Please take a listen. Let me know what you think on Instagram at Alex Beadon. And I hope you enjoy. Promise. Thank you so much for being here with me today. I’m so excited to have you on the show.

Promise Tangeman 2:07
I’m so excited to be here. Thanks for having me, Alex.

Alex Beadon 2:11
So the first question that I want to ask you is, what do you find most nourishing about having your own business?

Promise Tangeman 2:20
Oh, nourishing is a really good question. If you would say like, what do you like about having your own business? Which is a different question. I would say, I love the fact that I can like turn the ship quickly. With a business like I love seeing just personally I love seeing progress and impact. And when you own your own business, if something’s not working, you can be like, Oh crap, that’s not working. And let’s try something different. And you don’t have to go through like a ton of levels in order to get something approved. Or, you know, just try something new. So I would say that’s what I that’s what I love. And I guess that would be nourishing to me, because I love to see progress and forward motion on things. And so I think that’s the thing that like, well, there’s a lot of things that get me up in the morning, but being able to, like really make an impact on things. But yeah, yeah,

Alex Beadon 3:14
I love that. I think that was I don’t think we’ve ever had that answer before on the podcast. So that’s awesome. I enjoy that answer. So for those of the listeners who have never heard of you before, which is crazy, but could you tell us a little bit about who you are what you do, and just give us an introduction to promise.

Promise Tangeman 3:36
Okay, perfect. Yeah, I am a graphic designer, and I own a company called Go Live HQ. And we’re all about launching websites quickly, which I love. I love helping people launch what they love, which would be the other thing that gets me out of bed in the morning is that, you know, we work with a lot of female entrepreneurs, a lot of creative small businesses that are, you know, maybe quitting their job and taking, they’re taking their love, you know, whatever that may be like painting, design, accounting, like whatever it is that they love, and being able to do that full time through their own business. And so being able to help them launch that through graphic and web design is so fun. And my team and I really are special T is like a five day process. So we start on Monday and launch on Friday. And there’s some like brand prep that we do beforehand, but I’m all about getting it launched and getting it up there. I know like there’s a lot of other web design firms that will take months and months, even a year to launch your website. And as a small business owner, I’m like, I personally could not wait that long because your website is your digital front door. Yeah. And so has like

Alex Beadon 4:51
helped people get up and running as quickly as possible, but still giving them enough time to like really get it right.

Promise Tangeman 4:58
Yeah in their store. Adeje involved and obviously, we want it to look beautiful and represent your ideal client and your business and who you are to. So, yeah, we love doing that. But ultimately, like, just get it launched. And then as your business grows and expands, you can like tweak and edit your website to meet your ideal client and all the needs that you have in your business. So I love that sector blast.

Alex Beadon 5:21
Okay, so tell me about your entrepreneurial journey. Like, when you first got started, what was it that you were offering? And if you could kind of like give us chapter by chapter, the evolution of your business and your offerings, and like how you evolve to where you are today? Because I think it’s so easy to like, see where you’re at and be like, Oh, she’s killing it. But I’m curious, like, how did you get here?

Promise Tangeman 5:44
Yeah, that’s such a great question. Stop me. If I get like on a train you I will want to spend a minute here.

Yeah, that’s awesome. So I went to design school. Okay, I graduated with a double major in graphic design and Fine Arts. And I really loved fine art, like I loved painting, drawing, like all growing up, I was like, That nerdy kid in the art class, who like, didn’t want to go in the cafeteria, because all the cool kids are in there. And like, you know, hiding away and creating stuff. That’s what I loved, doing. So much so that I didn’t even like take the SATs, I was like, I don’t want to do that. I just want to get like a design school and just design a way. And I was actually really intimidated by the technology aspect of the computer and design. But I knew I didn’t want to be an art teacher, or like, I wanted to do something that involves the future. And I felt like technology

is obviously part of the future. And in graphic design, I felt as was like art of the future in some ways. And so I was trying to figure out, like, how can I make a living, doing art and doing art for people’s businesses seemed like, the best way to make money doing that sounds like, Okay, I’ll give this a try. So I actually got a job right after college, I got a job as like a lead designer for a church, right. And I worked on part of a team and I had a couple of bosses and I got in a year into it. And I’m like, I think that I could do a better job. If you can see my face,

Alex Beadon 7:15
I love how you knew that I love like, deep down, you knew you could do a better job that’s awesome. owns the knowing of that. That’s yeah,

Promise Tangeman 7:22
it was like so weird. It’s like, you know, there’s something deep down inside. He’s like, this is how it should be. And I just felt like that. And so I like saved up my money did a lot of freelancing on the side when I had my full time job. And then I got engaged. And I was like, I think this is the perfect time to go full time with my own thing. So I had that money saved. And I had built a freelance career, kind of on the side of my day job. That’s awesome. So I was like, okay, like, let’s just do this. Let’s just see where it goes. And I was blogging on my projects on my design projects. And I took the leap. And I really like never looked back. I guess I started just doing like one off designs for people like this is like a freelancer. And the first time I hired somebody was when I felt so overwhelmed by the sheer number like the sheer administrative aspects of the business that I was like I cannot I want to design. I want to help people launch things. But I cannot keep up with these day to day tasks. There’s way too many. So that’s when I hired I was like, some people asked me like, oh, how do you know when you know when to hire your first person. I was like, I was so stressed out in my mind. I was like anybody that can help me please. I’ll pay ready. So that was the point for me. And I felt like that’s been a pattern like anytime I’m like so stressed. Yeah. So yeah, I had a gal come in and help me do like all the intake with clients and all the administrative stuff. So then I could really focus on what I did best. Because keeping up with emails and stuff I’m just not that great at and I feel like it’s so important to respond quickly and be there for people. And

Alex Beadon 9:04
I’m the exact same way like that is one thing that throughout my entire entrepreneurial career. I’ve just, yeah, it’s definitely something that is not enjoyable for me to do is like respond to a million emails. So yeah, I understand that.

Promise Tangeman 9:20
Yeah. So. And then I would say from there, I think as the demand grew, I have an entrepreneurial like itch in me that loves to grow things. So and I feel like that’s part of like, it’s kind of crazy that I really saw myself as a creative in the beginning. And I would have never said oh, I’m a business person. Right. But as I started creating my business and growing my business, I really realized there’s a lot of creative thinking involved with growing a business. And so I felt like I was really able to scratch my own itch in that way. And so like years later, like I’m a business lady. I’m like, What am I doing? I thought it was like that nerdy art school girl staying away from the cafeteria. But But yeah, it turns out it’s super fun to create a business. And it’s a lot of like creative problem solving and innovating and marketing, like just ideas of like, Will this work? And I love that idea. So yeah, I’ve just grown the team, like slowly as a demand, adding new, new team members, new designers.

Alex Beadon 10:27
So have you always pretty much offered the same thing from day one? It’s like you were always offering like, helping people build their website and their brand and the design elements.

Promise Tangeman 10:39
Yeah, I would say that’s, well, I used to do photography, like way, way back. Like some dabbling, I did the I did photography, and I did design. So I did like all three things, right? One day, just realize like, this is way too much. Yeah. And I started hating each of them just because I feel like I wasn’t doing any of them. Well. Okay, cool.

Alex Beadon 10:59
So then you ditched photography, you focused on design. But since focusing on design, you’ve pretty much found something that works and you’ve stuck to it,

Promise Tangeman 11:07
I would say, generally I have, I’ve just refined the process in the knee. And I feel like you know, beforehand, I would have done design for anybody. I’ve done business cards, I’ve done like little things here and there. And I feel like now, my company really focuses on launching a website, and we have certain packages that help you do that. And then also just honing in on on our ideal client, you know, which is, which is mostly like girl bosses, creative entrepreneurs, we work with guys too. But I would say the majority because we’re all female, the majority of our female men, yeah, women own in it and rocking it and, you know, double or tripling their business or getting their day job. So yeah, just

Alex Beadon 11:48
talk to me about demand. Because I’ve had this really interesting relationship with demand, where everyone I work with and every entrepreneur in my life seems to have a different experience with the demand of their offering. And it’s it, of course, would be different because every offering is different, right? So when I was listening to tell your story, something that you said is like demand kept growing and growing and growing. What do you think has been like the key behind growing the demand? Was it something that like you never really put any effort into? Was there always demand? Was it something that you were really strategic about? I’m curious what your relationship has been with demand?

Promise Tangeman 12:28
Yeah, that’s a really great question. I would say it’s a like, man. I would say it’s a combination of things. I feel like I have a marketing, passion, I have a passion for marketing. And so just figuring out ways to market our services has been fun. And not every creative, or like business person is like savvy with marketing. But I like to, I like to think about ways in which I can get my product up to the most people possible, right. So even even when it comes down to like being strategic, and what clients we take, you know, like, for instance, I’ll take on, like what I call internally, we don’t obviously use this externally, but like marketing clients, so like, our target market isn’t necessarily our marketing clients, but the marketing clients are like, usually, our influencers online who, you know, maybe have a large following, or have a tribe that is dedicated and loyal to, to them. And then they see that we did their website. And so then, then our target market will come to us because they see that we did their website, which, you know, maybe maybe these clients I’m calling marketing clients aren’t necessarily our target market, because a little more involved or maybe, you know, they have like different needs and stuff. But so yeah, I feel like that’s been really key is figuring out who those marketing clients are, and then going after them, I guess,

Alex Beadon 13:57
I like as well that like, what that does, and something that you said right before you start that story is you like to get you like to basically reach as many people as you possibly can make sure as many people of your ideal clients know about who you are, with as minimal effort put into it as possible. And like that’s a really great way to go about doing it is finding people who are influencers who have the right people following them, and introducing yourself that way. So would you say that that’s like the number one marketing strategy that has worked the best for you and been most efficient for you?

Promise Tangeman 14:30
I would say yeah, for sure. It’s

Alex Beadon 14:32
really cool. Yeah, it’s smart as well, because I’m, this is what I’m, I’m always telling people like try and be creative with your marketing and try and think about different things that you could do that would be not as not saying that that’s easy for you to do, but it’s in your realm of talents to be able to do that and to be able to then get such a return on your investment of time, energy and efforts.

Promise Tangeman 14:55
Yeah, well and as the business owner to like, that’s one thing that when it comes to like relationships and networking. You know, a lot of people say when you’re building a business, the business owner should just focus on the on the things that only you can do. And I feel like for me, those are the only things that I can like, that’s one of the only things that I can do personally, or my team can’t, like they can’t get out there and network and create relationships with people. Like I would say, the Girlboss website for Sophia Amoruso has been a huge, that was crazy marketing thing for us. It was like, really, really great. And she she’s not like our ideal client. I mean, she is obviously our ideal client, but her needs are a little more individual than what our ideal client needs. And so, you know, but it’s worth figuring it out. Because that the people that have come to us from her our ideal clients, you know, it’s like, that’s so fun to work with them. And I would say Jasmine star is another one of those for us.

Alex Beadon 15:48
She’s fantastic. Yeah. And then we’ve gotten on the podcast.

Promise Tangeman 15:53
Oh, my gosh, so crushed it, shall we? Yeah. Yeah. Oh,

Alex Beadon 15:58
to kind of follow up on that, what has it been like for you, as your business has grown? And like you’re working with way bigger clients, what would you say has been like one of the biggest struggles for you, or challenges that you’ve had to overcome? As a business owner?

Promise Tangeman 16:14
Yeah, I would say, getting sued. Because, you know, there’s a lot of opportunity all over the place, right. And I would say like, getting swayed from your niche is like the biggest opportunity for me, I can get distracted by so many things. Like, I think there’s opportunity here. And I think there’s opportunity there, we use opportunity there and I can get so distracted that then my offerings come become so diluted, that we’re not really doing anything well. And it kind of gets back to that, like whole. I’m doing design and photography and fine art. So just I think for me, the hardest thing is like keeping that focus on what we are creating and why we’re creating it. And so not to not get distracted by potential opportunities that come our way. But then the other the other struggle is like, maybe there’s a really good opportunity, that’s fine, you know, so I feel like discerning those and staying true to really what we’re made to do. Like, for boring example. I hate with a purple passion. I hate WordPress. Like, for so many reasons, I could get on a soapbox and talk about like all the things I hate about WordPress, but but a lot of our like marketing clients, if you will are on WordPress. So I have that like that struggle of do I go with the thing that I believe? Yeah, just to like, just to quickly like people wonder what WordPress like I just feel like it’s it’s an older platform, you know. And so there’s a lot of things that you pretty much have to have a web developing team to maintain your WordPress website like managing all the plugins and all the updates and all the security breaches and like all the things that come with that. I think there’s some other platforms now that are more modern and easier to use. Yeah, at least for our my target, our ideal client, the girl bosses and people, the solo business owners like they need to be able to tweak and edit their website on their own. And so what do you recommend for those people? Well, I love there’s two that I love. I love Squarespace. Yeah. Like the views. You can’t do as many cool design things. But we can we we do a lot of cool workarounds and stuff. And then show is great for like, really creative, like expressing yourself creatively. How, though it’s a little, like, more involved on the back end. So but yeah, so that’s just getting off on a tangent. Yeah,

Alex Beadon 18:36
that was a good example, though. Because I think so many of us even, like, even not even just opportunities that you’re like, doesn’t really sit with me well, but even just like bright, shiny objects, like, oh, I should do this, I should do that. I you know, I see that with my clients all the time. And I’m like, no focus, like, yeah, and because if you’re spread too thin, you’re you’re going nowhere really fast. So that was a really good point that you made. Okay. I want to talk to you about social media, and content creation. I know we’re going there. I feel like it’s so interesting, because I think I started blogging in 2000. I want to say nine to maybe 2010. Yeah, I feel like we were both kind of in the online world at the same time. So you have a vision of what it used to be like compared to what it is today. So I’m really curious to ask you. How do you think social media has changed over the last let’s just say like, eight nine years? And how has How has the way that you use use it changed? Hmm. Yeah, because it’s so different now

Promise Tangeman 19:48
is like, tell me something that you think is different.

Alex Beadon 19:51
Okay. So for example, I think number one back in the day I remember when I started Instagram wasn’t really a thing face. People weren’t even really using Facebook. It’s like a marketing technique. It was really just your blog, your blog was like the go to place everyone was blogging and and I felt like people were actually reading blogs. And we weren’t at the stage where we’re at now, where I think everyone is, like, inundated with so much content and posts and this and that that like, I think sometimes today, it’s too much. Whereas back then there wasn’t that much content out there. So I think people it was just easier than than it is now to stand out, which is great, because it makes you have to up your game. But it’s also just, like, even recently, I’ve been thinking like, my blog, I, I would prefer to post on Instagram, than my blog. Because I know people are on Instagram, I don’t have to bring people over to my website. So now I’m even like rethinking, okay, maybe I should just have like a really simple website, have an opt in where people can sign up for my newsletter, and like use Instagram and all the other platforms to kind of like, bring people into my little newsletter world. But so I’m just curious, like, I see that you’re still blogging. You’re on Instagram. I know, last year you were making videos, I think you’ve stopped now. So I’m just like curious, like, how are you feeling about content creation? You know, it’s so easy to get burnt out. I know, at one point, I was like on this thing where I was putting out content every single week for years and years and years. Like video content took up so much time.

Promise Tangeman 21:22
I love those.

Alex Beadon 21:24
Thank you. So I’m curious. What do you think about it? Yeah,

Promise Tangeman 21:28
no, I think I think what the the assets that you brought up was so right. Like, I feel like when we started creating an empire online, with like, you know, designed all cool when someone lands on your site, it’s like they landed on your planet, almost. Yeah. And I love that. I think that’s so fun. But people just don’t, people just don’t go visit places like that anymore. And so what you like what you were saying is create content in the places where people are already at go go where the people are and create content. But to me, that just seems so exhausting. Like, I posted a post today about like life of a perfectionist. And it’s like, Oh, I love that post. It was good. Yeah. You start creating things. And then when you realize as a perfectionist, how long it took you to create that and then again, and you don’t want to do it again, because it’s not worth the time it took you to create that and then you’re bummed you’re not doing stuff.

Alex Beadon 22:20
And then also, there’s so many people on Instagram that it’s like you’re just in this massive ocean. Like, how much can you stand out?

Promise Tangeman 22:28
Yeah, totally. Totally. Yeah. No, I’m totally with you on that. Oh, shoot, I just lost my train of thought. But But yeah, go going where the people are. Oh, yeah, going where the people are. I just feel like on every channel can seem really overwhelming. Yeah. And then especially if when a channel like tanks, you kind of like, Oh, crap, I put all my eggs in that basket. Like right now, like pretty much only posting on Instagram. There’s still Facebook and Twitter and all those other things that I feel like, oh, I don’t have time for that. But I just I love like messing around just playing around seeing what people are liking. And then something I always think about, like I love brainstorming and like contemplating things, it’s just something that I love to do. You know, a lot of people like to just be busy with stuff that they’re doing. I just like to have just free brain space to just like, brainstorm. Yeah. I always think about is, it’s so simple, but I feel like I always come up with really cool things. And I do it is if I like I think to myself, I see everyone else doing so many cool things online. Like, oh, like, you know, Alex has a full podcast now. And all these amazing things on videos and everything and like, shoot, you know, and I think in my mind, like, what would I be do? What like what would I be doing if I really wanted to kill it? Like if I was contending with scenario myself, like really killing it. And so like, I just write those down, like, in my mind, what is killing it look like? And then I like do something for a season and like see what that brings and see what that does. I love doing those videos that

are amazing.

I love them so much. Like they were so different. I feel like I want to bring them back. I’m just not sure

Alex Beadon 24:12
Creating content is such a weird thing for me because like I love making content. Like I love it so much. But even if it really never brought me any business like I just think it’s a great way to express myself like it’s just fun, you know and like to to be able to meet like minded people. Yeah, over the Internet to me, it’s just magic. Like it still gets me super excited. Fun, but then at the same time, it’s like it takes so much time and you have to or at least for me, what I’ve started to do is really get clear on like, okay, like what is like you said, Okay, what what would I have? What would killing it look like? I guess I’m in this place now where I’m like, what does it like? What is killing it even mean to me? You know, because I think for a long time I was like oh I need more followers and like the numbers and the views and then this and then that and now I’m just at the stage where I play comes lately and like, whoever is supposed to find me, is gonna find me. And I’m just gonna create content because it’s fun. And like if people like it great, and if they don’t like it great. Yeah, but a lot of people who are creating content, especially people who are new in the game, I think there’s a huge frustration around like, why is my account not growing fast enough? Why is my content like, and I feel for these people, because like, they’re making great content, but it takes time to like, really build your tribe. So I guess my question for you is like, how, what advice would you give someone who’s maybe in the first one to three years of their business, they’re trying to build their tribe? You know, do you think content creation is even worth it? Do you think that that’s something that they should be investing in?

Promise Tangeman 25:40
Yeah, I do. I do for sure it because it builds your influence online, and people look to you as an expert. It just depends on like, what you want to do, right? Like, what is the content you’re going to create? Are you going live every day on Instagram? Or are you creating blog posts, which is still great Google juice, you know, went for your website, which is why my company still does blogging and stuff. So yeah, just about like creating the type of content that you feel is gonna draw in your ideal client, because that’s, that’s the main thing, right? If you have your own business, you have to make money. And so if you’re gonna make money doing what you love, you have to bring in the right people. So when you think about like, what do I What What should I create? For on on social media or on the blog? Think about? Where are your ideal clients spending their most the most time? Are they on Twitter? For me? They’re not on Twitter. Like a lot of businessmen are on Twitter. I mean, people are not on Twitter, they’re on Instagram. Or they’re, you know, Oh, yeah. For a lot of them. They’re on Instagram or on Facebook. Yeah. And so creating content on Facebook, and then looking at like, Okay, what kind of content is going to benefit them? Because you want them coming back to your site, you want them coming back to your social channel? So what is it that’s going to that’s going to reach them in particular? So on my videos, because they’re so dramatic, I had a lot of mixed reviews, like some people were like, this seems really genuine. Wow, some people were like, Oh, my gosh, I love it, because you’re giving us helpful content, and you’re doing it in a fun, silly way. Yeah. And it’s entertaining. So, you know, for me, I really had to wrestle with that, like, what am I you know, is that you know, and every time I posted on on Instagram, I gotta like a lot of unfollows. So I was like, Okay, interesting, India.

Alex Beadon 27:29
So how did that affect you? And like, how did that? Is that why you stopped? Do you think it was like a good thing that you were doing? Do? Like, what do you think? What do you feel about it? Now?

Promise Tangeman 27:39
Everyone’s gonna go back and watch these videos.

Alex Beadon 27:42
But they’re so good. Like, I remember the first time I saw one of the very first one that you put out, I can’t remember what the topic was. But I just remember thinking, Oh, my gosh, this is the way that you do. It is so creative, and it’s so fun. And like, I am shocked that anyone would say otherwise. So I’m curious as to how you dealt with that criticism? And with

Promise Tangeman 28:05
all of that, yeah, well, I feel like um, first off, I’m a four on the Enneagram Are you? Are you an Enneagram?

Alex Beadon 28:11
Girl? No.

Promise Tangeman 28:14
I know what you are, I already know what you are. So I’m a four on the anagram which is like a typical artists. So typical artists can tend to be like, they like to be unique, and they tend to be moody, right? So for me, I feel like I really had to like to figure out, well, number one, if you’re online, you’re going to get both ends of the spectrum, right? And you just have to keep doing what you’re doing because you are automatically going to get both ends of the spectrum. So you just have to go into it knowing that you’re not going to please everybody and it’s actually good if you don’t please people. And so I honestly felt like I had to go through a season where I feel like I’ve been really lucky and I feel like my followers have always been usually pretty positive but the stuff that I that I’ve put out there I think it’s because my network is still small enough where people that follow me like really like genuinely liked me well yeah, once you start like getting out there and and reaching more people, you get more like trolls and you get more haters and stuff and so, but I honestly feel like once you get a little taste of that and you realize this is the name of the game, you just got to do it like it’s just part of the thing. So you realize, okay, it’s just part of it. And so I feel like that’s I feel like I’m like preaching to myself right now because I really liked doing those videos but they didn’t quite have the result that I was looking for. But then again, I only did it for like maybe 10 months I didn’t I keep pushing forward I just like took a break because I’m like things are going crazy right now with my business and and I’m not seeing and maybe like I started I’m just speaking really honestly here. I definitely wanted right. Yeah. I maybe didn’t have like a goal with those videos I just wanted I had a lot of fun. I had a girlfriend that was doing it with me. And she’s an actor. So she’s like, really funny. And she, like helped me write the scripts. And she’s just awesome. And we just like laughed the entire time. And we made those videos. And so to me, like, they brought me so much joy. But I think looking back, I didn’t necessarily have a plan for that, like, this is the goal. I wanted to get more email subscribers, but I was realizing I was testing some things and realizing what I was doing really wasn’t working, right. But I would love to bring those back, like maybe as a series or something, and maybe have maybe just a little more intention behind why I’m doing it. Because ultimately, that’s why I stopped was okay. I don’t really know where this is going. Yeah.

Alex Beadon 30:39
Did it for such a long time, though. That’s creating. Yeah. And I love that you gave yourself permission to be like, Okay, I’m over it now. And like, I’m just gonna let it go. That’s really cool.

Promise Tangeman 30:49
Yeah, totally. So yeah. So I don’t know, I don’t even know what the question was.

Alex Beadon 30:56
Okay, you answered it. I was basically just asking, like, how you feel about, like, the criticism, and I think you covered that. And I think it’s also really powerful, what you said about having an intention behind your content. It’s cool to do things for fun. And I think it definitely fuels you. And I think that’s definitely what it did for you. But I think also, you know, knowing like, Okay, this is the direction that that I want them to go in or like this is the strategy behind it, or the end result that I’m looking for. So yeah, that’s all good. Okay. Do you have anything else to add to the social media Convo? Before we move on to the next topic?

Promise Tangeman 31:33
I would say like for anyone that is, like you said, one to three years into their business wanting to create content is to come up with like a roadmap of what you’re going to be posting, one of the things that my team started doing this year, which is in so how unbelievably helpful is, I think a lot of times people wake up and they think, oh, I need to post something. And if they try to bust something out, yeah. And then they feel like, Oh, this isn’t any good or whatever. But something that we’ve decided to do, or maybe they didn’t have time to do it that day, and then they feel discouraged. One of the things my team has done is we put together a three month plan and we we brainstorm what are we going to be posting the next three months and then we like literally map it out once per month, per month, and then we just then we’re just busy like writing the content for like the weeks to come. I feel like that’s been super helpful in just get getting it on paper and not just like brainstorming it the day of which I think a lot of newbies think, oh, this brainstorm like when I posted it, and then it just becomes a backburner, and you never end up doing it. So making it a strategy, getting it on the calendar, and then just creating, like a content calendar. It’s been super helpful.

Alex Beadon 32:37
Amen. I love that. Okay. Next topic, I want to talk to about your faith, and the relationship between your faith and your business. I think for me personally, like doesn’t matter what religion you are, or whatever, but I think having something, whatever it is that you believe in, really helps you in your business. So I’m curious, what role would you say that faith has had in your business?

Promise Tangeman 33:10
Hmm. I would say, for me, faith, helps me realize that everything I’m doing is for a bigger purpose than myself. I think so many times when you’re running a business, you know, you’re, you’re creating content, you are like what we just talked about, you’re trying to make a lot of money. So you can have a nice car, or a nice house or a nice, like, whatever the thing is, and I think for me, just having a faith bigger than myself has helped me realize that. Ultimately, I love doing what I what I love doing what I doing, I love helping people launch what they love. But when it comes down to like the monetary value of it, I love being able to give generously to a lot of other organizations that, that help the world at large. And I think, I think that’s like ultimately when I’m having a down day, and I realize, like, oh, selling another website or doing another design, ultimately, it’s helping that person. But ultimately, I’m hustling for something bigger, you know, I’m hustling for, you know, to provide clean water over in India or, you know, to help women get out of the sex trade in different countries. And I think to me, like when it comes down to it, that’s like that. I mean, that’s like, huge. Yeah. And so I feel like for a lot of other small business owners, you know, I think just getting outside yourself and realizing that, that there’s more to the world than lining your pockets. Mm hmm. You know, and, and if, if all of us small business owners could get on board with something outside of ourselves, like we could literally change the world. Yes. I agree. Because somebody’s going to be making that money. Yeah. And it might as well be you, Alex, because you’re gonna be a good steward of what you’ve been given. Yeah. So,

Alex Beadon 35:06
I love that so much. I’m so glad. And that’s one of the main reasons why I love doing what I do as well. It’s just like helping people create the freedom in their own lives. Yeah, but also, like you said, being able to give back, but I think when people have space in their lives, because I think so many people are doing something they hate, it’s taking up pretty much all of their day, they’re going to work from nine to five, Monday through Friday, and then Sunday comes around, and they’re like, dreading having to go back to work like that. When you look at the the power of that life, it’s not as powerful as like finding something that really lights you up. Finding something that gives you freedom and flexibility allows you to work and like I know, for you, you’re like really creative, and like you’ve really built your business to suit who you are as a human being. Yeah, you know, which is fulfilling to you, and then allows you to be in that state where you’re like, okay, like, let me see how I can amplify this.

Promise Tangeman 36:00
Yeah, and when you when you like, lay down, when you lay your head down on your pillow at night, I feel like when you create a business that’s all about you, and what you love and your passions and everything. Like I mean, it’s awesome. It’s awesome when you first do it, and then you’re like, like, when you when you? Yeah, when you will. And when you’re thinking about just yourself like it’s so it’s so empty.

Alex Beadon 36:25
Yeah. It’s not fulfilling. Yeah, when

Promise Tangeman 36:28
you lay down, when you lay your head down at night, it’s like, oh, everything is just about me. That’s not, you know, and even when I think about, like, doing things that pull me out of my comfort zone, I’m really nervous about something, I’m like, Okay, I have to really recenter myself, because I’m the pressures not on me. Like I need to, I need to be there for other people, you know, and when you when you look at when the mindset is about giving to other people, then it just becomes easier and like feel like is more fulfilling when it’s about others not about yourself. So one of my mentors always said, when your business is about helping other people, you can always you will always have plenty of work. And I totally, totally believe in that. Like when it becomes about yourself, the collaboration, stop the helping other people stop, and then you just become really selfish. And so giving true, giving to others collaborating, like never feeling like you are, you know, on top of the world being too big for your boots. Yeah. And like there’s some people that like won’t post about other people or other people because they don’t want to give them any love or whatever. Like, that just doesn’t last that’s not going to, like what goes around comes around and the stuff that’s coming around for you isn’t gonna be anything you’re going after, you know.

Alex Beadon 37:51
It’s so true. Yeah. Okay. My next question is What? What role does your intuition play in your business? Because it’s such it’s and especially as creatives, I think it’s so hard, because it’s like, sometimes you feel really strongly pulled in a certain direction. Sometimes you have to reel it in. So I’m just curious, like, you know, do you always listen to your gut? Like, how does that work for you, as someone who has a team, like, you have to plan things out in advance? You can’t just like always go with the flow. Talk to me about that.

Promise Tangeman 38:21
Yeah. I feel like there has been a lot of times where I’ve been like, oh, no, we can make it work. And then your, your gut is telling you, no, you should not do that. And when you do that, and it ends up really terrible. So I went yeah, I would say going with your gut is like always the best. Yeah, thing. But yeah, your intuition, I feel like plays tricks on you sometimes, at least for me, especially when you’re saying you’re seeing shiny objects, or you see things that you really, really want to work. But then when it comes down to it, you’re in hindsight, you’re always like, I should have listened to my intuition and gone with gone with. But I feel like that just comes through learning and through through time. Like, I can think of already so many scenarios going through my mind. And I was like, Man, I wish I would have taken that back. But that’s all I mean, it’s all learning because you’re learning a lot of things right. And I feel like something I’ve learned lately, so I went to this event a few weeks ago, and I got to meet Joanna games.

Alex Beadon 39:23
Oh, I saw that on your insert. And I only just found out who she is, by the way, like literally last week

Promise Tangeman 39:32
because of my Instagram Yeah, so I went to an event and something that we talked about was what is one thing in your industry that saddens you that you wish wasn’t existing? And like what would your what would the world look like if it if that wasn’t existing? And to me, I said, I wish that people had more integrity in their businesses. Like, behind the scenes, being able to high golf on this tangent, but

Alex Beadon 40:06
I like it, let’s keep going. But for me,

Promise Tangeman 40:09
I guess it goes into intuition. For me, I just feel I’ve seen so many businesses that I’ve just been so surprised that aren’t doing aren’t being above board, they’re not doing the right thing. They’re, you know, trying to kind of skirt around issues or not being honest or transparent. And I feel like, that’s really sad. And to me, that is getting to the point of, like, I don’t want to become jaded in my industry, because I feel like, like, for instance, I feel like I’m always gonna be taken advantage of, or I’m never in a partnership that’s equal, or the people that that are approaching me about this always have something in it for them. And, and they do, because that’s business. And so I’m glad I’m learning these, these lessons, but I think I can tend to be really trusting with people. And so I feel like what I’m learning in this season is not to become jaded with it, but just to learn how to draw boundaries, and become a smarter businesswoman with some of the things that I’m learning. But ultimately, I think what makes me sad is some of the lack of integrity, you know, when when a hard situation comes up, like what are you going to do? You know, and I feel like, my experience lately has been like, just let met with disappointment and the choices that people are, are choosing to do so. Sorry, that’s such a downer.

Alex Beadon 41:31
It’s, it’s a part of it. And I think it’s a part of, you know, being a business owner is not easy, and you will have to face really difficult things where people let you down, or like you said, people just not being maybe 100%, ethical or whatever. Yeah, I think it’s good to hear you talk about it.

Promise Tangeman 41:49
Yeah. And that is with like, with clients, like when we’re working with clients, like I’m like, oh, man, like, you know, they’re like, really, this is not right, you know, or even with team members. Even collaborations that I’m a part of, you know, just things that like, Oh, I’m really surprised that they went that direction. That’s not what I was hoping for, or that’s not in my eyes, what I’d see is right, but everyone has their own set of ethics and like, intentions, I guess. And so just learning to know what mine are, I guess, before I go into things, and ultimately, bringing that back to intuition is, you know, finding people that are just like, especially with collaborations that are more like minded in terms of what our expectations are. And, and anyway, I think I’m just Javelin No, you’re

Alex Beadon 42:37
good. So talking about collaborations, what would you say? Are your favorite ways to collaborate?

Promise Tangeman 42:45
Whoo. Well, I always like coming up with new ideas and running with those, but then that just creates more businesses for me. True. One of my favorite collaborations to date has been designer. vacay. Right.

Tell me about that is

one of my designers on my team. Her name is Alyssa. And she’s amazing. But we actually met through, we were graphic designers, it was back in like maybe 2011. And both female graphic designers, and back in 2011, it’s not that many years ago. But still, a lot of men are in the tech world. And so when we found each other, we’re like, oh, my gosh, we’re designers and females. And we had a bunch of friends across the country that were doing the same thing. And so we thought, why don’t we put together an event where we can all get together and just hang out and like learn from each other until we’re all female graphic designers. And so what we did, so she’s technically my partner in this it’s called designer vacay. And we do prints every year with with female graphic designers, but she’s been just such a great partner, like always honest, above board, like, we just work together very well. And ultimately, I think when it when it comes to a good partner for me, I want to know that you have the best interest for me personally, as I do for you, besides the business like yes, we want the business to succeed. But more than we want money, like we want each other to succeed and we want the best for each other and I think that’s to me, what’s important is like not not sacrificing friendship for money, or sacrificing the good of for someone else because of money and that’s just not really what I want to be balanced. So she’s she’s totally on board like the same way where this kindred spirits in that way. And so, so yeah, designer vacay. We had a bunch of we invited a bunch of female graphic designer, designers out to Palm Springs, and then every year we said F to everyone who was invited, we say, Oh, you invite now another friend or two and so it just kept growing for the year. So

Alex Beadon 44:45
is it a conference? Is it like

Promise Tangeman 44:47
it kind of? Yeah, it’s kind of just hanging out? Yeah. Really interesting. We don’t tell anybody what we’re going to be doing. Okay. Nobody knows the speakers that are gonna show up. No. Buddy knows what’s gonna go on. Right? Um, and it’s just we hang by the pool, we have good margaritas and get drinks. It’s in Palm Springs. And we do a lot of like collaborating networking. There’s been a lot of businesses that have gotten started because of it, a lot of collaborations that have started. And then there’s also a lot of people that come that are designers on teams, like we had designers from Pay Pal, or Starbucks or Marie Forleo designers came the ACES designers. Yeah. And so they are also just a part of a design team. But it’s fun to be around people who are all doing the same thing. Yeah. As it’s so nice. We’re all females. We’re all graphic designers. It’s just great for conversations and to see where to see where everything leads. But yeah, so it’s been a blast. So we do have some speakers that come, but we just don’t tell anybody what’s going to happen.

Alex Beadon 45:52
I like it. I like it.

Promise Tangeman 45:57
It’s more of a vacation. That is a conference because one thing I hate is when I go to conferences, and I feel more. I feel more like exhausted rain storage. Yeah. When I leave than when they came like oh, crap, I got to do all this now. Discouraged, and so yeah, so I didn’t want to uplifting place.

Alex Beadon 46:19
It’s uplifting, like totally feel good. Happy vibes. I like it. Yeah. Okay, cool. Well, promise. We’re about to wrap up. I have some wrap up questions for you could call them like fire? What is that? That some people call it like fire? Whatever, I need to brand it. I need to come up with a name. I need to get a copywriter who can rise it rapid fire. Yes. That’s it, something like that. Anyway, so I’m gonna ask you some questions. Okay, you hit me with the answers. Okay. What is the one thing you do? That has been a non negotiable in the success of your business?

Promise Tangeman 46:53
What does that mean? Sounds like rapid fire.

Alex Beadon 46:55
No, that’s totally fine. So like, what is something that you you maybe a habit that you have in your day to day life that you do every single day or every single week that you think is a very important part of your success?

Promise Tangeman 47:08
Okay, I like to do things fast. And I would rather do I would rather spend like an all nighter working on something and get it done rather than it lasting like a year. And so that’s why we did the five day process is because I don’t like things dragging on. Right? Do you like to like be in and out? I like to do it. Let’s get it done. Let’s launch it. Yeah,

Alex Beadon 47:29
I like it. Okay, cool. Sure. A mindset shift that made the biggest difference in your life as an entrepreneur,

Promise Tangeman 47:35
I would say being open to like collaborating. And I think so many times we can like kind of hoard what we’ve built. I think being open and sharing.

Alex Beadon 47:48
That’s a good one. Yeah. Fill in the blank. The world would be a better place if more people knew.

Promise Tangeman 47:55
Blank. How to hustle and get stuff done.

Alex Beadon 48:00
Good answer. The book that changed my life was

Promise Tangeman 48:04
Big Magic. Oh, I

Alex Beadon 48:06
love that books. I Elizabeth Gilbert. I went to someone’s house the other day, they had that book on the bookshelf, and I was like, Oh my gosh, that’s one of my favorite books ever. And she turns to me, she’s like, I hated that book. I want to know more about that. I was like, okay. Okay, this is my favorite question asked people, I want you to challenge our audience to do something this week. So I want you to kind of like give them an action item that you think is really going to benefit them this week. relaunch your website. Hmm, we could talk about that a lot. And last but not least, where can people find you online?

Promise Tangeman 48:45
Go Live hq.co Is my company’s website where you can buy website template and do it yourself or we can do your website for you. You can find me on Instagram at promise tan gym in or you can find my company at go live HQ on Instagram. I would say those are like the best places you can find my personal blog, which is kind of like a you know, whatever, at promise tanjun.com

Alex Beadon 49:12
It’s a good blog. So question how do you say your last name?

Promise Tangeman 49:16
How do you pronounce it? Tan Jimin?

Alex Beadon 49:18
So it’s tanjun Yeah, my whole life I’ve

Promise Tangeman 49:22
always thought promise changement take Oh, you have or tenganan change. Team changeman changeman Yeah, Benjamin i A lot of people say Tang Tang Tang naman ha. But like, technically my husband’s last name is Brazil. And my last name is Mooresville never changed it online. And so I’m in that debacle. You know, I’m like, we’ve been married almost nine years now. I should probably

Alex Beadon 49:47
know I like it. Like I really love your last day and that’s how I know you. Anyway, my love. Thank you so much for joining us here on the podcast. It’s been so much fun having you I feel like we covered so many good topics. So thank you So, so much.

Promise Tangeman 50:01
Thanks for having me, Alex.

Alex Beadon 50:02
Okay, my love. That’s it. We’re done. Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere, just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me, when you message me telling me what your aha moments were telling me what it is that you took away from the podcast, it helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex beaten, and I will talk to you again very soon. Bye

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