Podcast

#004 – The Key To Booking Coaching Clients, Getting 56,000 Instagram Followers and more with Mel Wells

When was the last time you spoke to yourself? Sounds like something only crazy people do. Or maybe we truly are the mad ones for not even trying. But it’s not just random conversations with your mirror we’re trying to work into your routine. It goes a little deeper. It’s about being connected with your mental and physical wellness. Knowing how to treat your most valuable vessel and the real effects it can have on your life.   

So when a voice like Mel Wells extols the importance of food, self love and body imagery, it’s pretty hard not to listen.

Mel Wells, best-selling author, international speaker and eating psychology coach has devoted her life to the pursuit of good health, both inside and out.  

Get lost in her story—from her love affair with acting to finding true love within herself, learn how Mel transformed her life, business and mindset into a healthy, hearty and wholesome lifestyle that gets better with each passing day.

“If you are not taking care of yourself, you can’t take care of your business—I never prioritize my work over my health.”

In this episode we talk about:

  • how Mel got her first clients as a health coach
  • how she transitioned from doing one-on-one coaching to selling online courses and in-person retreats
  • how she grew her Instagram to more than 56,000 followers
  • AND Mel readily shares then number one thing in her business that she believes is *more* important than her Instagram account
Get well with Wells:
IG: @iammelwells
Facebook: @IAmMelWells
Twitter: @IAmMelWells
https://melwells.com

Check out her new book, Hungry for More, that came out last week! 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In this episode, I’m talking to someone I love. Following on Instagram, Mel wells, we talked about how she got her first clients as a health coach, how she transitioned from doing one on one coaching to selling online courses and in person retreats. We talked about how she grew her Instagram to more than 56,000 followers. And Mel readily shares the number one thing in her business that she believes is more important than her Instagram account. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Wow, guys, episode number four of the podcast this isn’t. So before we dive into the podcast, I just want to share a few housekeeping items. So just be a little patient. The first one is, as promised one of my favorite reviews that you guys have left on the podcast. Remember, I’m trying to get 100 in the first week. So if you haven’t left your review yet, we’re running out of time, make sure to go and leave it as soon as you possibly can. It literally only takes two minutes. Okay, this one is from Jay T con JT comm says Alex’s new podcast is like having a conversation with a close friend. She hits on topics that I struggle with and helps provide clarity and real solutions. While being completely honest about her own path. She doesn’t just repeat catchphrases and content that’s already out there. She provides her own knowledge and experiences and that is solid gold to me. I’m excited about upcoming guests because I know Alex will only choose guests that can help us up level our lives and businesses. Thank you so much, JT Khan, I really appreciate it. Next, I want to give you guys a quick intro of who Mel is and why you should care about her. So Mel Wells is a health coach. But I look at her as more of an advocate for self love. She’s someone who I first stumbled upon on Instagram and the photos she shared of her freedom lifestyle on the beach, while running her business full time from Bali. That’s initially what captured my attention. But after I followed her, I started to see that there was so much more depth to her account than just pretty pictures. Mel is a woman who lives life totally on purpose. She’s a health coach, best selling author, and is now pursuing her career as an actress. So take a listen to this episode. I apologize in advance for the sound quality guys. When I recorded this, I knew nothing about audio. But the more we go into the podcast, the better the audio is going to become. When you’re done listening to this episode, definitely send me a message on Instagram and let me know what was your biggest takeaway? What was your biggest lesson? What was your favorite part? I really want to hear from you guys. And I want this to be a community right? So when you message me or posted to your story or whatever, just make sure that you’re tagging me sharing your biggest lesson from Episode Four. I’m then going to repost my favorite comments, and make sure to tag you as well. So this is win win for everyone. I really want us to build a strong community here with on purpose. Let’s dive into today’s episode. Mel, thank you so much for being on the podcast with me today. I’m so excited to have you.

Mel Wells 3:31
Yay. Thank you so, so much. It’s so good to be here.

Alex Beadon 3:36
So Okay, the first question that I asked everyone is, what do you find most nourishing about having your own business?

Mel Wells 3:45
What do I find most nourishing about my having my own business is being completely in charge of my calendar and being able to live live completely on my terms. I didn’t have to ask anyone’s permission to do whatever the hell I want with my life, which is great.

Alex Beadon 4:05
It’s a big plus. So I would love for you to just share with us your journey of like how you got to being fully self employed. And you know, did you start off with a nine to five job like, how did you end up here?

Mel Wells 4:19
Yeah, so my first passion was acting and the performing arts. So I was an actress on a soap opera for a few years when I was 18. And when I left the soap opera, acting work wasn’t really that kind of available to me. So I kind of fell into doing commercials and bits of modeling and when you are working as a model you well I mean, at least for me, I was working with lots of different agencies at one time. So that kind of got me into feeling really good of being in charge of like calendar because I could decide the jobs that I wanted to take on the days that I wanted to work and when to say no, like that was kind of, in my hands. You know, the industry I didn’t love. I didn’t love what I was doing, though. But the one thing that I did love about it was the fact that I was the one, you know, basically in charge of my schedule, which I really liked. And when I decided to start my business, it was because I, basically, my dad fell, Ill really suddenly, he had pancreatic cancer, and it spreads to the liver really fast. And so he was given four months to live. Wow, that obviously completely changed everything for me. And I suddenly started becoming really, really interested in health and nutrition. And, you know, essentially disease prevention. But I mean, this was really personal for me, because my whole teens and early 20s, I been living with an eating disorder, like throughout the acting world that I was in the modeling, like, I had bulimia, and it was like, it was pretty severe. But I was I was quite in denial of it. And I think when my dad got earlier obviously made me really think shit, I really need to look at a really need to turn this obsession with food into a healthy one. And so I decided to train as a health coach and and set up a coaching business. And yeah, it obviously started out very part time because it was just like, in my mind, I still wanted to be an actress, that was my thing. And it was just a way for me to spread a message that I was really passionate about, really because of my dad. And because of my own journey with with my relationship with food and my eating disorder, I wanted to heal that and share the journey. So it was never about me, I was making a lot of money modeling it was so it was never about me earning more money, it was just like, I’m really passionate about this, I really think more people need to need to know about looking after themselves. This was back in 2012. So like healthy living wasn’t really as as cool as it is now. So that was how it started. And it was just like, basically, I set up a little Facebook page, and it had like, you know, 2020 likes, and it was basically just me sharing like recipes and like nutrition information. And as I progressed and as my personal journey with food progressed, I realized that to heal, disordered eating, it’s not about nutrition at all. It’s actually about psychology and self love and self development work and mindset work. And so that has become now years later, what I’m really invested in and what I now would say that I am an expert in is psychology around food, body image, self love. So I’ve moved away from nutrition. And now I’m more focused on on that, on the psychology science side of things as that is what really helped me.

Alex Beadon 8:12
I love how you said that. When you first started becoming a health coach, you were already making so much money from being a model that like it really didn’t matter. It’s just like something that you were kind of doing because you felt called to do it. Do you think that that really helped kind of propel you because something that I see often is, you know, people are struggling with money, they put so much emphasis on this thing having to work that it creates resistance. So I would love to hear your take on that. Like, what do you think the effect of that was for you? And also, how long did it take for you to make the transition where you were like, Okay, I’m done with modeling?

Mel Wells 8:48
Yeah, yeah, I mean, with with the modeling stuff, it is like, it was quite, it’s quite full on. So you could be like, there’s a lot of traveling. So I would be in the car for like four hours a day to get like to get like two hours to get somewhere, you know, a four hour job and then like two hours to get home. And so like I spend a lot of the time driving so I would listen to you know, I’ve listened to I would do like courses and audio stuff. Like while I was on the road basically. I did like my did like B school and that kind of thing when I was you know very much still just doing modeling stuff. And so yeah, I mean, I would say I would say that the drive it was just about the message like it wasn’t it wasn’t obviously like you want to make money from it but like I guess I didn’t even realize when I started that this could you know this could lead to me being financially more secure or more free. hadn’t even really occurred to me it was just like a Just want to get this message out there. So that I mean, I didn’t have, I didn’t have like a savings or anything like that. So I did kind of pretty much start with nothing. So even though I was earning, I was earning pretty well for modeling, it was still like, I was still spending it or like, I didn’t have like, savings or anything, I didn’t have like, Oh, I’m going to start a business and put all this money into it. So I was doing everything by myself, really. I couldn’t afford anyone to guide me a website. So I built my own website to start with, and it was terrible. But I started taking on clients. And yeah, I was doing, I was taking on clients one to one, and did that part time. Three years before I went full time. And when I went full time, it was 2015. So maybe it was, maybe it was me, I was doing like clients part time for two years. And I went full time in 2015. And it was like January, the first like a New Year’s resolution was like, what I’m doing is on January, the first I’m going to email all of my agencies and say, right, stop putting me forward for anything, I quit the end. I just knew that if I did that, I had to go full, fully in play full out. Because when you’ve got one foot in and one foot out of your business, it’s like you can only grow so fast. And I was experiencing that I knew that I wanted to create an online course I wanted to write a book, I knew that I was getting amazing results with the women that I was working with. And I was like, I’m so passionate about this. I hate modeling. Like I’m literally just doing it now because it pays. So I’m just gonna say, you know, that’s it no more. So I made the transition. When I already I was already taking on clients, I was probably making about 1500 pounds a month. So it wasn’t a lot. But I knew that I could live off it. And I knew that that push would really help propel me because you’ve got nothing else to lean on. You should just fully in and that’s a different level of commitment, then you really step up for yourself, don’t you?

Alex Beadon 12:15
Yeah, so for someone who’s in their first three years of running their business, but they’re not yet full time, I would love for you to share, like what do you think was like the big light bulb moment? Or like the thing that was missing for you that really allowed you to get to that full time space?

Mel Wells 12:32
Hmm. In terms of what I was earning, or in terms of like,

Alex Beadon 12:38
entire, like what you were doing, like, what what did you start doing that you weren’t necessarily doing before that helped you get full time that you would that? Or maybe it was like a mindset shift? Or I don’t know what it was for you that was like, Oh, this is what I’ve been missing? That hasn’t allowed me to get to full time yet? Or do you think it was just like you were just progressing in that direction, and that there was really no big.

Mel Wells 13:02
I mean, I mean, it was all I could think about every day, for a start off. So like I knew that it was my, I knew that it was my calling, I knew that it was what I needed to do. And the more I the more I felt that the better that I better that I felt. And the more I started to just really like, like the old job that just dropped away. Really organically. Like I just didn’t want to do it at all. And as soon as I started feeling like, you know, actually, I am earning enough to transition. Then I felt like I’ve just got to take the leap. And I think it was having that confidence of like, even if I fail at this, I know that I’ve really listened to my gut and listen to my soul. Even if I fail at this, like I have, I know that it’s what I need to at least give it 100%. And I think if you don’t give it 100% You’ll never know. So if you’re still holding on to like bits of old work, it’s like, you can do that for so long. But if you really want to propel your business, you’ve got to go full, fully in in terms of something practical that I did. I had a bit of a block around giving people free sessions. I was like, why would I do that people got to pay me and

Alex Beadon 14:24
the other way around. Normally people are like, I don’t want people to pay me I’ll just give it to them for free.

Mel Wells 14:31
I was like pay me like I thought what a waste of time getting for free. And I worked with a coach and you know it was I didn’t have much money. So it was like you know, I only spent like about 560 pounds, which was a lot of money to work with a coach back then I’m not invested in any coaching or anything at that stage. And she basically said to me send out an email. And you know, you had a small list, obviously send out an email and say you’re going to give away, you know, 15, free coaching sessions. I was like, What the hell? Why would I do that? I’ve got time for that. You know? And obviously, it’s such a thing when you’ve been running your business for a while, you know, that, obviously, you have to do that in order to, you know, it’s a great way to get clients. And yeah, you know, when I did that, I think I had like, 13 people sign up. And suddenly I was like, I don’t have time. I don’t have time for modeling. Like, I’ve got to do this, these clients. And so

Alex Beadon 15:39
was it that like, you got them onto a free call. And then at the end, you sold them? So there was like, a sales conversation at the end?

Mel Wells 15:46
Yeah, but it was it was essentially like it wasn’t I. I’m not a sales person. I’m not like, I wouldn’t say that. It was a sales call. It was a free coaching call where value

Alex Beadon 16:01
call you were giving? Yeah, exactly. And then at the end, having like a call to action. It was basically

Mel Wells 16:09
like, yeah, an hour of my time, we can do whatever you want in an hour, we can work through some stuff. And then at the end, like, literally in the last 10 minutes, it was like, if you want to continue this, we can work together for the next three months. This is the price. And most of them said yes.

Alex Beadon 16:27
Wow. That’s awesome.

Mel Wells 16:29
Yeah. And so then I was like, wow, this is this is a little secret. So I’m gonna do this more often. And so before I knew it, my whole calendar was booked up. And that kind of gave me the confidence to quit the modeling, because I was like, I can make this money from sitting at home doing what I love, like, Yeah, it’s awesome. Yeah.

Alex Beadon 16:48
Oh, tell us about, you know, you got started doing the one on one coaching, how have your offerings evolved to where they’re at today? Like, what do you offer today?

Mel Wells 17:00
It evolved really quickly, because I realized that, you know, from doing the free coaching session upfront, I could easily book up very fast. And so my calendar was packed. And to the point where I was doing like, you know, obviously different time zones, and everything I was spending at one point, like seven hours a day on Skype. Because I just wanted to just I didn’t want to say no to a new client. I didn’t want to say like, I didn’t want to say I’m full. So I was just like, Yeah, of course, like, let’s do it. And I didn’t want to lose them as such. So I just booked everyone. And to the point where I was just completely over. Yeah, it was just too much. There’s another lesson that I learned. But I, obviously the more people that you work with, you really understand your client’s struggles and how like how they get through them. And I started to, obviously, the trainings that I was doing at the same time in business, I was doing courses and all this kind of stuff, I started, you know, obviously, becoming someone that was used to doing online courses, and I was like, I can do, I could do an online course hang on a minute, I could make an online course for what I’m teaching these women because it’s the same stuff that is coming up all the time. And, you know, I’m not seeing many people doing online courses in what I’m teaching, but why wouldn’t I do that. But I think I can do this. And so I started getting to work on writing and creating an online, essentially, like an online transformation program that was digital where I could do live calls, but with groups. So that became like, my, my mission in between those two things. I did a few group coaching programs as well. So worked with like, six or seven people at a time. And that was great. But when I like when I created the course, which is the Academy, which has now had over 100 people come through it. That was like my aim was that was to get to create a course that felt like people were working with me one to one covered all bases, but you know, lots of homework, very in depth. And, and yeah, that launched for the first time in 2015. And that obviously created a lot of freedom for me. And it meant that I could work with a lot of people at once for a much smaller price than what the one to one was. So yeah, and then on top of that, I do retreats, which I really love. I definitely will keep doing retreats and live events because for me working with people actually in person for like a real immersion is like the best I like to work with people like, I take women out to Bali and we do like a week retreat there. I’m doing one in the Maldives this September. And to me that is my favorite favorite way to work with people, I think you get such incredible results when you are fully immersed in something so much better than that, you know, obviously people i Obviously I do still do one to one clients, and I love working with people one to one. But I mean, I know personally for me, I learned the best when I’m fully immersed in something like under there physically there for a long period of time, like seminars, like I just went to a Tony Robbins seminar, for example. And then for four days, 12 hours a day, I’m like fully in there. And that to me is like, I just will never stop doing that, because it’s my favorite way to learn. Yeah,

Alex Beadon 20:47
that’s incredible. I feel so good about everything that you just shared with us. So what’s interesting to me as well about the retreats is that if you look at the amount of time, effort and energy that’s going into your retreats versus the online course, you would say that the online course is definitely like you’re getting more of a return on your investment, right. But regardless, like you’re still doing these retreats, because you just they they nourish you so much. So I just love that you

Mel Wells 21:16
shot them lately. I’m obsessed with them. I’m obsessed with them, like spending time with these women in person is so incredible. And everyone transforms. It’s like there’s any you know, technology’s incredible, but like, real, you know, real life being there and, and really being there. And yeah, there’s nothing like, so I’m no, I’m not planning on giving that up anytime soon.

Alex Beadon 21:45
That’s awesome. Okay, so I would love for you to share with us a boundary that you have recently added to your business or to your life that you think has made a really big difference, because I was hearing you speak before about how you were doing like seven hours on Skype every day. And I was like, That was at a time in your business when you didn’t have those boundaries in place. So I’m curious, like, what is a recent boundary that you’ve discovered that’s been super helpful for you?

Mel Wells 22:11
A recent boundary? Let’s say I don’t work with any more than five people one to one. Okay, cool. My retreats, I don’t have any more than 13 guests at anytime. Because any more than that, and I can’t get to know everyone, I find it difficult to really form intimate relationships with more than that. And I guess my phone, you know, I don’t look at my phone in the mornings until I have left the house. I used to be someone that just turned turn, like rolled over in bed, turn my alarm off. And straightaway, I’m like replying to Instagram, DMS. And I’ve made a new boundary for myself that I, you know, I meditate or I do my yoga in the morning, and I don’t actually start looking at my phone and clouds left the house and I’m walking down the streets. And that’s yeah, that’s been really good for me.

Alex Beadon 23:06
So marketing wise, what would you say is like the one. It could be a social media platform or like an activity that you do that you feel gives you the biggest return on your investment of time? What would you say that one marketing activity 100% Instagram

Mel Wells 23:22
story, and I know that you love it too, because you are like the coffee.

Alex Beadon 23:29
I’m so glad that you said that in a selfish way. But also because it’s just true. And like, it’s just true, like, part of the reason is because no one knows about it. No one’s really using it. So anyway,

Mel Wells 23:40
I’m like, we’re gonna we’re gonna, like really milk this at the moment. At the moment, not, not many people are using it properly. So, you know, let’s let if we know the secrets, if we know how to use it, let’s use it. But yeah, like everything that I’m ever doing any, any free content, I have any events that I’m selling tickets for retreats, videos, anything goes straight on Instagram story. I mean, as I said, I’ve just been at this seminar for four days. So I’ve not actually been story the last four days, but I usually will have like a strategy for story. And, you know, our aim to be putting free content up there. And then like, you know, a couple of times a week be selling something on there as well. But obviously, it doesn’t cost anything and you know those for I mean, that’s the channel that I hang out the most on myself. That’s the channel that I that I focus on building more than the others. And it’s just where my pizza, so I know that they’re watching my story and so I mix it up and I will share stuff that’s going on throughout my day but I will also share like what’s going on in my business free content they can get for redownload if they can get and then what events they can come and buy tickets for?

Alex Beadon 25:05
That’s awesome. So talk to me about your history with Instagram as a platform, like on the whole, because you have I don’t know how many followers you have, but it’s a lot like 10s of 1000s. Yeah, you have right now,

Mel Wells 25:19
I think 50 3000s.

Alex Beadon 25:20
That’s so much. So talk to you about like, your growth on Instagram. Like, what you were focusing on how it’s changed your feelings on Instagram. I’d love to know more about that.

Mel Wells 25:31
Yeah, I’m good. I love it. I mean, for me, I need to wean myself off. Because you can just lose yourself Kenyan on that channel. So what is the question? Like?

Alex Beadon 25:47
When do you start, we’ll go step by step. When did you start taking Instagram? Seriously, like, when were you like, oh, I should be, you know, taking really good pictures and making sure that my captions are on point, like, when did you start taking it seriously.

Mel Wells 26:01
Um, probably a couple of years ago, I started to notice that it was growing much faster than my Facebook was. And I think I’d always been, you know, focusing on growing my Facebook likes, and then as soon as I realized that Instagram was growing faster, and I noticed that the women that are in my program, Instagram on it, I was like, Well, I’m just gonna focus it plus I love you know, obviously, I had a history and modeling. So like, I’m, I’m a fan of good photography, like, I appreciate good photos. And so

Alex Beadon 26:34
that’s so true. So it came easily to that’s so true. So yeah, give the people listening, like three main tips of what you think helped your account to grow quite quickly, what would those three tips be?

Mel Wells 26:47
Store storytelling, I think is the most important tool that I have. used, I think, when I approach when I think if I approach a poem, like writing a post, and I kind of don’t put much thought into it, or I mean, obviously, there’s a balance, like, I never spend hours writing a capsule or anything like that, if I’m doing that, then I’m just like, I’m just forcing it, I’m not, I’m not gonna do this. Usually, it comes through very easily, and I can write a caption in about 10 minutes. And then it’s, it’s done. But storytelling, I think, like, when I bring my own personal stories into things, they just connect through the phone a lot, a lot more than, than me trying to educate people, I think. I don’t know if that’s like a if that’s like an age thing. But I personally feel that I mean, I’m sharing, I am sharing lessons from my, from my teachings from my books and everything like that. But I but I tend to connect with people more when I just share my my personal stories and my vulnerabilities, I guess I’m things that I have overcome in my life that has what is probably connected with people the most just being just being real, I guess. Yeah, I think, you know, we all we all just want the real stuff. That’s, that’s the truth. So as much as the I think it’s important that your photos are beautifully, you know, done and everything like that, I think it’s the truth in the writing is really important.

Alex Beadon 28:33
So me I like to tell people is like always ask them, like, how easy would it be for someone else to have created the same picture or created the same caption and if it’s easily replicable, then you should probably go with something else. So I like that. I’m curious as well about, because I think a lot of people who are getting started in business, they really get obsessed with their social platforms. So I’m curious, I want to ask you, what has How important has your email list been for your business?

Mel Wells 29:05
But there’s nothing more important than your email list is? Like, definitely, you know, if you’re gonna really focus on using social media, use it to get people on your email list. Yeah,

Alex Beadon 29:20
that has that always been a part of like your social media strategies, like get people on your Instagram and then convert them onto your email list?

Mel Wells 29:29
Yeah, of course, because like email is where you know, your more personal conversations are happening and where you can actually run sequences and launches and things like that. Yeah, I think since I started my business, I’ve always known that your email list has to come first. That was kind of drilled into me and baseball but it’s so tempting. Very tempting to just sell on social media and think that, you know, but I’ve seen, I’ve seen people run their businesses through social media and now they’ve got loads of followers, but they’re not ever getting any email addresses. And I just I think, Oh, what are you doing? followers don’t that don’t actually matter, you know,

Alex Beadon 30:13
and it can be taken away from you at any moment, just like my YouTube channel. So I was growing my YouTube channel for like seven years. And then I woke up one day and it was gone.

Mel Wells 30:22
How did that happen? How does things like that happen? That’s crazy.

Alex Beadon 30:26
I know, it was a technical fault on Google Apps end, I think that it was such an old account that the way it was initially set up was just not done properly. Anyway. Yeah, it’s it’s gone. But it’s a great lesson, because it’s just such a good example of why you should always be bringing people over to your email list. So yeah,

Mel Wells 30:46
completely, and like there’s gonna be a new social app around soon, and you’re not in control of that for Yeah. Yeah.

Alex Beadon 31:00
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So I want to kind of shift now I feel like we’ve talked about strategy and marketing and social media and all that jazz. I want to talk to you about like, just life as an entrepreneur, I think you’re really interesting because you lived in Bali for a little bit, and then you picked up and you were like, Okay, actually, my true purpose or like, what I want to focus on right now is acting, so then you move to London to pursue your acting career. So I would love for you to talk to us about like, that must have been a really hard decision for you to make. And, yeah, that’s about that for a little bit, like having the actual freedom to be like, Okay, I’m gonna kind of shift gears a little bit. And what does that mean for your future in this direction?

Mel Wells 32:33
So, I mean, I guess, since my dad passed away, I’ve kind of been, I think, when when you lose power, and they change something in you, obviously. And I think I became a lot more like, I stopped caring what other people thought of me as much when he passed away, and I started being a lot more. If I want something, I’m just gonna go and get it and a lot more fearless. I guess, obviously, you’re never completely fearless. But I became a lot more fearless. And so when things get a little too comfortable, I need a new challenge. And my I mean, my business is doing well. I’m very, you know, blessed to say that, I decided to move to Bali, because I was doing the retreats out there. And I loved the place so much. And I saw so many, you know, digital nomads making it work. And I just thought, What a great lifestyle, I can do that, too. And I was out there for 18 months. And it was amazing. Like, I met the love of my life, like had such an incredible time in my life. But I had this breakthrough around Christmas that, you know, my original calling was acting and there was still a part of me that wanted to do that. And as much as you know, as part of my business, I get to make YouTube videos I get to be onstage and that is the stuff that I love. And I love that more than the business stuff. I love being the one that is speaking and because it is it feels like me in a way performing and reaching people with a message. And yeah, I kind of had this realization that if I hadn’t, you know, if I hadn’t, hadn’t eaten sort of hadn’t lost my dad, then I, then that was my original thing. That’s what I wanted to do originally. And it was really emotional for me because my life in Bali was so comfortable. And I could see a very clear path with my business and see where it was headed. And I thought you know what I’m, I’m really, I’m teaching personal development and I’m teaching people how to change their mindset around things and go after their dreams. And instead of telling people I’m going to actually just show them and I’m going to do it myself. And it was terrifying. Because like I said like life was so good in Bali and it’s it’s harder in London, it’s a lot more expensive. Um, you know, we’re living in a much smaller place, it’s called, you know, I’m going back into an industry that I’ve not been in for eight years. I feel like I’m starting from the beginning. But it scares me. And that’s why I’m doing it so hard to describe, but because it scares me, I’m doing it. And I’m also share, I decided to share that with my audience in a big way. Because I think we are living in a world where you don’t have to pick one thing, if you want to, you can do both. And I see like, a lot of great actresses that also have businesses, and I just decided that I wanted to, I wanted to somehow merge the two worlds. And it’s something that I’m also really passionate about is, I have worked with a lot of actresses as well, that struggle with eating disorders and body image, because obviously, it’s so much pressure. So that is something else that I’m really passionate about. So I want to kind of merge my two passions now. So yeah, it’s still quite fresh. But um, I think it’s important to kind of show the journey because it’s something that I feel like I’m starting again, almost, and almost really revisiting the place where I had quite a lot of trauma, I guess. But it’s kind of like, prove to myself how far I’ve come and how much I feel that I can just, I can go back into that world and do it for myself do it for my, my, the little inner child in me.

Alex Beadon 36:32
Yeah, I love as well that like you’re doing it again, as almost as a whole different person, you know, with new tools and like a new way of being so I just love I remember, I watched your live when you announced and I was like, Oh my gosh, I love it, because it’s so easy to get caught into like what you’re doing and like everything’s working, why change it. So

Mel Wells 36:56
it’s like the sort of the thought of going back into the acting world was so terrifying, that it brought up so much emotion in my body that I thought, well, that means that I’ve got to do it. Like, I can’t ignore that for the rest of my life. Obviously bring I wasn’t just like Matt No, it was like, I was in floods of tears. And that was when I knew that. Okay, if it makes if it brings up that much emotion in my body, I’ve obviously got some unresolved stuff there. So I’m gonna, I’m just gonna do it.

Alex Beadon 37:28
That’s interesting. Okay, I’d love to talk to you now about the hustle versus the flow. So like feminine energy versus masculine energy, and how that affects you how you prioritize each one in your business in your life. You seem like me quite like a masculine energy, like, get it done kind of girl. So I’m curious what your relationship with that has been?

Mel Wells 37:53
Ah, what a great question. Not having anyone’s ever asked me that before. Um, I mean, I, I am I do have quite a lot of masculine energy in my work. And it has got me a lot of it’s got its, you know, it’s helped me achieve a lot of success. But it’s I guess there’s a, there’s a balance, isn’t there? I mean, I, I love like, like I just said, with the acting like, I am motivated when things are hard. So I mean, it would, I know that it’s, you know, can say, oh, it can be easy. It can be easy, but sometimes easy. It’s not what you want, like, my life and by was so easy. And I was like, I’m too young for it to be easy. I’m not ready for it for an eat like I want the challenges. So I’m really, I’m motivated by it being a little bit more hard. Otherwise, where’s the growth? I think there’s elements in your business where you can be like, Wow, this is so easy. It’s just flowing through me. And it’s great. And I do think when things are really in alignment, you do you access that that flow state and you are in just complete flow, and it’s effortless, and it’s easy. But like that, for me, it’s like that is I don’t see the hustle energy as as negative. It doesn’t.

Alex Beadon 39:21
Yeah, so I think that like to just dive into that a little bit more. When you’re in that flow state, I don’t think it necessarily means that like it’s not challenging, or that you know, and I totally agree with you like the hustle. I think it’s gotten a really bad rap. But it’s it is a balance because it’s like you want to hustle but you don’t want to hustle yourself into the ground.

Mel Wells 39:44
Yeah, exactly. And I think when it starts to feel like you are doing that yourself, no, like not good. Take a step back and reevaluate. And I think what’s what is really important to me and As someone that obviously helps people with their health and their food is like, if you’re not taking care of yourself, you can’t take care of your business. So I never prioritize my work over my health, you know, so that, like, it always comes first for me to sleep a lot, meditate, do my yoga, you know, eat well, that if I don’t do those things, I am not showing up properly for my business anyway. So, for me, it’s like, I can’t even begin to think about hustling until I’m, until I’m taking care of myself. And giving myself a lot of, you know, a lot of sleep and you know, the things that I just the things that I just said. I guess it’s hard to it’s hard to describe, but I feel like when you are in that flow state, it’s almost like a, it’s like a blend of flow and hustle like a muscle. If you will, yes, that’s right. I just might. Like, you can have the relationship with hustle way, like, oh, I don’t, it’s not supposed to be hard. I don’t like hard work. And it’s supposed to be so easy, but it’s like, if it’s too easy, then you just feel like you just weren’t entitled, and there’s no challenge. There’s no growth. So I think you, you know, when people hear that, oh, you know, find the ease, find the flow. It’s like, I think it’s like, essentially, that could be training people to think that it’s never hard, or it shouldn’t ever feel hard. Which is just not true.

Alex Beadon 41:40
Yeah. So how do you keep yourself motivated when you have something really hard to work on? And maybe you’re feeling a little bit of resistance, and you’re like, oh, this thing is not going to be fun to do? How do you motivate yourself? Are you a naturally self motivated person? Talk to me about that.

Mel Wells 41:56
Um, I am quite naturally self motivated. But I always like, I’m always looking into the future. So I’m always, like, visualizing future. Like I like every day. Whether that is like, you know, next week, next month, like the end of the quarter, or the end of the year. If there’s something that I really don’t want to do, obviously, I do procrastinate and sit on the Instagram for a bit, pretending that it’s not there. But um, but essentially, what really motivates me to do tasks I don’t want to do is how it will impact my future and like how grateful I will be for it. When I look back,

Alex Beadon 42:38
so how clear would you say you are out of 1010? being super clear, and zero being not clear at all? How clear Are you on the vision of what it is that you’re moving towards and what it is that you want to create in your life?

Mel Wells 42:53
After this last four days, I would say 10

Alex Beadon 42:58
Robbins, Tony Robbins.

Mel Wells 43:01
I was gonna say I was struggling because I had such a clear vision for my business. And then this whole acting thing was completely thrown me off. And it’s made me feel like what the hell am I doing? Can I even do both? Is it possible to do both? Surely, you just got to go all in with one. So it’s, it’s been quite a confusing time for me. Like, am I allowed to do this? Should it just be something that I do is like, a couple of classes a week is like a hobby and not even try and pursue it again. But I just can’t really, I guess I can’t do that. Because I’m just not that kind of a person, I guess. So. But yeah, now I feel super clear in the I can blend the both worlds.

Alex Beadon 43:44
What do you think helped you through the 20 Robbins weekend or four day experience? What do you think was like the one thing or like a tip that you can give people listening to go home and do that’s going to actually help them get clear on their vision? Because that’s something I hear all the time from people is like, I just don’t know what I want. And I’m like, if you don’t have a vision, you don’t know what you’re working towards. Like you’re you’re running really fast going nowhere.

Mel Wells 44:08
Completely completely. And you end up going around in circles as well. Yes, you’re you’re I guess, like, the biggest thing is like you’re like why? Like why do you want to like, why do you want to go where you’re going like getting really clear where you’re going and and focusing on? Why it is that you that you want that. And an exercise that we did, which I find really incredible is it’s called closing the gap. I think he’s been doing it for many years. But essentially, you create a picture for where you want your life to be. Like the next level doesn’t matter if it’s like don’t put a timeframe on it, just call it the next level. Like where would what would my life look like if I was operating at the next level in every area of my life? And then create the picture for like where you are right now. Unless obviously in between, you’ve got like this gap. And he talks about closing the gap. So what do I need to do to close that gap? And basically bring those two completely together into the present moment? So obviously, electrically download, okay, what am I doing to close that close that close the gap, and then you end up with an action plan. And I think, you know, I’m always writing out my goals, like all the time, life goals, business goals, one month, three months and a year, and oftentimes, the things that I write out for a year, I get them done in a few months, because I’m just writing them out so much that I start making steps forward towards them. It’s almost like I do it unconsciously, because it’s just in my in my body, and, and I start accomplishing those faster than I, I thought that I was going to say, like, writing down your goals is so important. And the more you do it, the clearer you will declare, you look at, oh, something else I need to talk about, this is something that I’ve been kind of going through recently, and is doing less, but more. Sorry, doing, that doesn’t make sense. doing less, but better. Okay. So like, since I came back to London, I’ve got like a lot of my customer bases here. And then a lot of my followers and clients are here in London. And so since I came back, there’s been so many opportunities for me to speak at things or, you know, loads of podcasts things and but it’s like in person things like interviews. And I realized that I was saying yes to so much. And it meant that my big goals and dreams that I was writing down for my vision, were getting pushed back and pushed back, or I wasn’t having time for them, because I was filling my day full of, you know, writing articles and doing interviews and like so much stuff that actually wasn’t moving me forward. It was just filling up a lot of time. And so I kind of resolved to do less, but better. So okay, what are the things that I’m really passionate about doing? What are the things that I’m just doing? Because I think I should or that someone in my audience wants me to? Or, you know, I had an email, so I really shouldn’t say yes to it. Because I just started saying, you know, what, if I’m not yes about it, then I’m not going to do it. Because it’s just, it’s just distraction. And it’s not actually, you know,

Alex Beadon 47:39
really bring you forward. I

Mel Wells 47:40
want I think I can’t remember who said it. I don’t know, if it’s Warren Buffett, I think it might be him, but basically said like, the most successful people are saying no to 99% of things that they that they get come through. And I think, you know, when you start to get traction in your business, and you know, you will get loads of people email you saying, Can I interview you for my blog? Can I interview you, if my podcast is only just started? I don’t really, you know, have that much traction? And it’s like, you feel obliged to say yes to everything. Because you think, Oh, well, you know, it’s good to you know, and you’d be surprised how much doing all of that stuff takes you away from your mission.

Alex Beadon 48:23
Amen. Love it. Okay, so to wrap up this amazing interview, I have a few questions that I’m going to be asking you that I asked everyone. So the first one is, what is the one thing that you do that has been a non negotiable in the success of your business?

Mel Wells 48:45
One thing that I do that has been non negotiable in the success of my business, hiring good people.

Alex Beadon 48:53
Share a mindset shift that made the biggest difference in your life as an entrepreneur.

Mel Wells 49:10
I would say yeah, kind of in a similar vein, like work, work on what your strengths are. And then the stuff that is your weakness, outsource it.

Alex Beadon 49:22
Fill in the blank, the world would be a better place if more people knew

Mel Wells 49:27
how to love themselves.

Alex Beadon 49:30
That changed my life was oh, the

Mel Wells 49:34
book that changed my life was well, conversations with God.

Alex Beadon 49:39
That is such a good book. That’s one of my and lastly, I want you to challenge our audience to do something this week. So to take one action or to focus their energy in one direction. What is what is it that you would like to challenge our audience to do for this week?

Mel Wells 49:57
I would like to challenge you guys to You write out your goals. So, a lot of time, write out what what you want to have accomplished.

Alex Beadon 50:11
Thank you so much. You’re amazing. And I loved hearing everything that you have to say you’re so awesome. Before I let you go, I would love for you to let everyone know where they can find you online.

Mel Wells 50:25
Yes, of course. My website is malwarebytes.com and I’m hanging out on Instagram of course at I am Malwarebytes thank you so much Mal. Thanks, Dave. That was lovely.

Alex Beadon 50:43
Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

 

#003 – 3 Facebook Ad Secrets, Identifying Business Priorities, Anxiety and Stress

In this episode Alex shares:

  • Her lessons in launching this podcast & why it took so long
  • How she is setting up Gram Slam’s new evergreen marketing funnel
  • Why she decided to do Facebook Ads herself instead of outsourcing it from the get-go
  • Her Facebook Ad Strategy
  • The 3 Facebook Ad Secrets she’s learned over the last week that you should *definitely* know about and implement
  • How she juggles multiple social media platforms
  • How she identified business priorities this week
  • How she’s managing having Laura visit as both her bestie *and* the Operations Manager
  • How stress is showing up physically in her body & how she’s handling it
  • How she pushes through stress even when she’s committed to living a stress-free life
  • How her business is currently experiencing major growing pains
  • How she has been prioritizing self-care

Episode 003 of On Purpose With Alex Beadon is a good one. Alex opens up about 3 big Facebook Ad Secrets that anyone can apply to their business. She opens up about what it’s been like personally as the business goes through a period of intense work and hustle. She also discusses entrepreneurial stress, and shares how she copes with it.

 

QUOTABLES:

“No one is going to spend your money as carefully as you will spend your money” – Alex Beadon

“The one thing I really like about a podcast is that it really unites people who are like-minded.” – Alex Beadon

“Take a look at your competition, not so you can copy them but so you can possibly create something super different that gets the attention of your prospect.” – Alex Beadon

“As business owners it’s good for us to know the experience that our ideal client is having.” – Alex Beadon

“I hired my best friend! It’s such a dream come true.” – Alex Beadon

“I wake up first thing in the morning, and I can feel the anxiety in my body.” – Alex Beadon

“I can’t count the number of times this week I’ve told Laura, ‘OMG, I love my job!’ I love doing this, this is so exciting to me. It fuels me – the unknown, the uncertainty. I’m just excited by it. Even though there’s so much risk and I can’t promise I know exactly what the end result will be, I love it. I just think all of this is so much fun.” – Alex Beadon

“I know this busy period isn’t forever, I know I’m putting in all of this work for an end goal.” – Alex Beadon

“I know and have deep trust that this is me getting to the next level” – Alex Beadon

“If Alex from 8 years ago could see Alex today, she would be so proud.” – Alex Beadon

“I’m encouraging you to celebrate whatever you have to celebrate and how far it is that you have come” – Alex Beadon

“As much as I would like to say “I’m superwoman” I won’t burn out – I’m only human…. So prioritizing self-care is a priority in the next week.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends?

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lift and no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose

Hey guys, welcome to episode number three of on purpose with Alex Beadon. I’m so excited for today’s episode, I feel like it’s going to be a really good and valuable one. So definitely stay tuned. But before we dive in, I wanted to share one of my favorite reviews that has been left guys, this is the third episode, right? But really, and truly the podcast just launched yesterday. So this, it’s just like such a special day. For me. It’s the very first time that I’m actually getting reviews on the podcast. And it’s just so much fun to read every single thing that you guys are saying. So for everyone who has left a review, thank you so much. And if you haven’t left a review yet, what is holding you back, I have a goal of reaching 100 reviews in the first seven days and I really need your help to accomplish it. So please take two minutes to go to the podcast app. Search for on purpose with Alex Beadon and select the podcast on purpose of Alex Beadon. Scroll down press write a review and leave me a heartfelt review. I really truly love to hear from you. But okay, let me read this one. This one is from the mermaid with mussels. She says I’ve been a faithful follower of Alex since her YouTube days and now to Instagram. Her energy is contagious. She’s raw and real. And she provides actionable tips and tricks to grow your social business and make more money literally every day to not follow her or subscribe to this podcast is like passing up the most valuable free content out there. Thank you so much for that Epic Review. I really, really appreciate it. And let’s dive in to today’s episode. Okay, so in today’s episode, there’s a lot that I want to talk to you guys about right? I want to talk to you guys about everything that I’ve been working on this week. So that really gets divided into three main categories. We’re going to talk about my podcast launch, we’re going to talk about Facebook ads, and what’s been working, what hasn’t been working. And I’m also going to talk to you guys about the big picture strategy behind my business. Then I’m going to move into more of the personal side of things, what I’ve been experiencing behind the scenes what it’s been like during such a busy, hectic time in my business. So that’s what you can really expect from this podcast. Let’s dive in. So as I mentioned, the podcast went live yesterday, which has been really exciting for me, it’s so much fun to hear from people that they’re listening to the episodes, I’ve got text messages from friends saying that they’re loving it. I’ve been hearing from so many of you guys online just talking to me about how you’re really appreciating the format and how it’s been laid out and what it’s been like so far, we launched with two episodes. And we actually thought it was going to launch like two weeks ago. Seriously, we were pretty blown away by how long the iTunes approval system was. So if for anyone who’s considering coming out with a podcast in the future, I would definitely say like, give it a good two weeks, do not expect that things are going to just be published immediately. To be honest with you, I did my research, I did hear that it could take you know, between five to 14 days. But I also heard from a lot of people that it took them like 24 hours. So I was like you know what they probably just say two weeks, it’s probably only going to be a couple of days. So like we factored in four days, it took way longer than four days. So of course, you know, I’ve been building up this excitement about the podcast that’s going to be launched and On which date it was going to be launched. And of course it ended up. So I told everyone it was going to be on a Monday. And then it ended up being not the following Monday, but the following Friday. So it ended up taking almost two full weeks, right. Yesterday was the first day that the podcast was actually fully live in the iTunes app. And it was, like I said, really a journey because it was live. But it wasn’t fully live. People were messaging me and being like, hey, I can listen to it. But I can’t subscribe. I can’t leave a review of the podcast art isn’t showing up. So we kind of made an executive decision to really not mention the fact that it was live until it was something that we can feel really proud of. In other words, we didn’t want to say that it was live until it was actually 100% live like I don’t want to be like Hey, everyone, go check out my podcast. And then they go and there’s no cover arts and there’s no way to subscribe or leave a review. So that’s really what we were waiting on this entire time because I know a few of you guys were like, You keep saying it’s not live but it is live. And I’m like no, it’s half live like you can listen to the episodes but the entire experience is definitely not there. So that was definitely a struggle for us like really is playing the waiting game not knowing you know, when is when is it actually going to go live a big part of these Monday episodes, guys, because you know, we release new episodes every Monday and Thursday. And a big part of this Monday episode is that I want it to feel fresh. I want it to be very recent and new and I want it to be 100% relatable to what actually happened to me over the past week. Right? So I couldn’t actually record episode number three until I knew when episode number three was going to be going live. So yesterday the podcast went live. So I knew that I’d have to sit down and record this episode today. So this is me, this is like the first time I’m ever recording. Live like because the last episode, I think I must have recorded it like three weeks ago now. So this is like now my new routine where you know, every hopefully I’m thinking every Friday, I will do the recording for Monday, so that it’s still recent and new and relevant. So yeah, so we went through all of those kind of hiccups of not knowing when it was going to be live. And then yesterday it went live, which was just so exciting. I literally have zero shame. I messaged almost everyone I know. I was like, hey, my podcasts just went live. And I really need reviews. So if you wouldn’t mind like take a quick listen to the podcast and just leave a review, I’d really appreciate it even if it’s just a few words. A big part of coming out with a podcast guys, for those of you who don’t know, is just the process of trying to get as many reviews and as many downloads and as many people subscribing to your podcasts as possible, which is why the reviews part is such a big deal to me because I want it to signal to iTunes that this is a podcast that is worth possibly being mentioned in their new and noteworthy section. So I’m not just like asking you to leave reviews for no apparent reason it really does help catch the attention of iTunes, when it comes to actually getting into that new and noteworthy section, which we’ve got our fingers crossed for. But to be honest with you like it’s really not a big obsession, or it’s not like a really big goal of ours. We would like to get into the new and noteworthy section. Of course, that would be fantastic. But if it doesn’t end up happening, it doesn’t add up happening. And I’m just happy that the podcast is live feels good. But yeah, I think that was a really big realization for me over the past 24 hours since it’s been live. It’s like I’ve had zero shame in messaging everyone and being like, hey, like guys, I even created a video that walks people through how to leave a review, I sent it to my entire family. And I was like every single person who is related to me, I’m now calling on you to please leave a review and just go and you know, leave show me some love. Show me some support. This is exactly how to do it shouldn’t take you more than two minutes. Go go go. I think of course you kind of have to like know your crowd and know your audience. So if you don’t have a particularly close relationship with your friends and family, that might not be the best idea. Like I’m definitely not reaching out to strangers or people who I feel like they’d be like, No, I’m reaching out to people who I feel would enjoy supporting me and who I know I would enjoy supporting them in the same way. So that’s been fun and interesting for me yesterday was actually my cousin, Amy’s birthday party. She just turned 27. And she had a birthday party at my aunt’s house up on her roof. And so it was like nice rooftop vibes. And everyone was listening to music dancing, there were some beer pong going on. Really good, good energy happening, then all of a sudden the music cuts. So like I walk. I mean, it’s my family, right. So like, if Amy’s having a party, I feel like I’m also half responsible for the outcome of the party. So I go over to the speaker and I’m like, What’s going on there? Like, for some reason, the music from the phone isn’t hooking up to the speaker. It’s not working, and so they’re trying to figure it out. Meanwhile, everyone is just kind of like standing in silence. So I grabbed this microphone, and guys don’t know where this came from. But I decided this is the perfect time to let everyone know at the party that I have a brand new podcast that went live today because it was yesterday. So I get on the pod. I get on the microphone. I’m like, Hey everyone, we are having some slight technical difficulties. My name is Alex Beadon. And I just want all of you to know that today. I released a podcast called on purpose with Alex Beadon. If you are into business and life and living your best life, and you should definitely go and check it out.

I’m also trying to get 100 reviews in the first seven days. So definitely don’t be scared to go and leave a review. Everyone’s like dying laughing. And I’m just kind of standing there thinking to myself, Wow, who is this girl who is literally speaking to a party of strangers while the music is down, to tell all of them to go and check out her podcast because when I first started my business, honestly speaking about my business was like a stressful thing for me. I remember being so ashamed of even telling people that I had my own business, let alone like promoting what I was doing. And you know, here I was yesterday, just on this microphone, announcing to the entire party to go and leave me a review But yeah, the podcast has been amazing, really happy to see it go live. We checked the stats today. And it has been listened to in over 36 countries in less than 24 hours. To me. That’s just so mind blowing that there are people all over the world listening to my voice, it like it’s just so cool. The internet is so cool. It feels like such an honor to be alive at this point in time. And to be able to get to use these tools. We’re like the first people to use these tools people like it’s so exciting to me the fact that you know, I can speak into this microphone, and you wherever you are in the world can hear it. And by the way, if you’re listening to this, I would absolutely love for you to just send me a selfie of you listening to the podcast tagged me at Alex Beadon. post it to your story on Instagram and just like let me know which country you’re in. Because it’s mind blowing, I think it’d be cool to like maybe create, like some kind of graphic with pictures of people all over the world just to like, celebrate the fact that we are all connected. That’s another thing I love about podcasts is that it really unites people who are like minded. So yeah, it’s been, it’s been really fun. I’m super pumped to see how the podcast goes. I’m also excited for the growing pains and the lessons and I know this podcast is just gonna get better and better and better and better. So for those of you who are listening from day one, and for those of you who are really implementing this into your weekly routine, I just want to say thank you for being on this journey with me and I do not take your time for granted. And I always want to make sure that I’m showing up and giving you my absolute best. And that’s really what this entire episode today is going to be about. I really looked at what what has happened to me over the past week. And I’m going to be sharing with you what I would share with my best friend that I think every single entrepreneur should know, based on what it is that I’ve learned this week. So let’s dive in. I think we’re done talking about the podcast, we definitely had some some launch struggles. If you’re going to launch podcast in the future, keep that in mind, for some reason on many of the other platforms. So like, for example, Spotify, when we submitted the podcast, Spotify picked it up immediately. So Spotify, you are awesome, keep doing what you’re doing iTunes, you got a long way to go like iTunes, really. I mean, even the fact that you know, it’s not just like, it took a long time for them to post it. They were posting it like one day there was one episode The next day, there was a next episode, the next day, the cover art was up two days later, you could subscribe two days later, you could leave a review, like it was just such a step by step process. Like I feel like they should just publish it. And it should just all be live ready to go all at once. Anyway. Okay, we’re gonna move on to the next part. This is something I’m really excited to talk to you guys about Facebook ads. So to kind of give any of you the backstory, you may not really know what’s going on. I have an online course it is right now the core of my business, it’s called Grand Slam. This online course basically teaches people how to use Instagram stories to help build their online brand, whether they are a personal brand, whether they sell a product, whether they have a physical store, whether they sell courses like I do, or maybe you are a service provider, it’s really for anyone who wants to use Instagram stories to create a connection with their people and with their audience that will hopefully result in more trust, which will hopefully result in more sales, right. So I’ve been really focusing on creating this course to be 100% evergreen, which means that people can buy it at any particular time. This is new to me, I’ve never done this before. Normally, I launch something and I give people a week to buy it. And then I close the cart and I don’t let them buy for another year. Right. So this is very differently just leaving the car doors open. You can literally buy Grand Slam whenever you want. And the main focus that I’ve been that I’ve been focusing on for the last

I would say since I was in Hawaii, is Facebook ads and really creating a funnel a marketing funnel that is bringing people in from Facebook ads into the funnel, giving them value and then converting them at the end into Grand Slam customers. Right. So we’ve set up our Facebook ads system, which has been amazing. I’ve learned so much. I’ve spoken to so many people about Facebook ads and it seems to be one of those things that many business owners I speak to have the biggest problems with because it’s hard to find someone you can really trust when when you hire someone to do your Facebook ads, like no one is going to spend your money as carefully as you will spend your money. So when I had to decide, am I going to pay you know 1000s of dollars to someone a month in order for them to take control of my Facebook ads or am I going to do it myself. I decided I wanted to have a really good grasp of Facebook ads before I bring anyone else in like I really wanted to know the ins and outs and I think you need to know your strengths. Like I’m super technical, going into the Facebook ad system and like figuring it out is actually quite fun for me. So this was not something that was super difficult or going to take up like a ridiculous amount of time trying to learn but the Learning has the learning curve has been steep, there has been a lot that has changed since the last time that I was really playing around with Facebook ads. So we basically set up this funnel. And the way that the funnel works is that on day one, they get sent an invite video. And the invite video is really simple. It’s like 30 seconds long. It’s like, Hey, are you interested in learning more about how to edit your Instagram stories, because I have a free course, that’s going to teach you everything you need to know about putting yourself out there on Instagram stories. If you’re interested in getting access to that free course, literally, all you have to do is finish watching this video until the very end. Once they watch that video until the very end, like I said, it’s only a 32nd long video, they basically get put into an audience of people who have watched that video up to I think it’s like 75%. So if you watch that video 75% of the way through, you will get access to lesson one, right, and this is what’s really cool about Facebook ads is that you can target people. So specifically, you can target people who visit a certain page. So like, for example, right now, we target people who come to the Grand Slam sales page, like if you visit the Grand Slam sales page, and then go on Facebook, the next day, you’re gonna see Grand Slam sale, sorry, you’re gonna see grandslam Facebook ads that are basically going to be leading you down a sales funnel, right? So Facebook ads is just really, really cool in that way. So day one, they get the invite video, some people watch it all the way through till the end, they then get sent day two, which is less than one, then they get sent day three, which is less than two, day four, which is less than three, and so on, right, they basically get sent down a marketing funnel and a sales funnel that ultimately the goal at the end is that they will end up buying. Now we’ve set this up in such a way that it obviously takes time, like you don’t know if it’s working or not on day one, because people aren’t getting sales messages maybe until like day nine, right, or like day 11 Or something like that. So it requires this patience of you spending a lot of money on Facebook ads, and you don’t have to spend a lot of money on Facebook ads. To be honest, I just really didn’t have time to lose or waste. I really just wanted to like dive headfirst in. So I was like, Cool. Let’s let’s, let’s hit the ground running. Right? So we’re testing it, we’ve put it out. And we’ve been I think we just hit day 11 sales are finally starting to come in. But guys, I will tell you those first 10 days, I was like, Oh my gosh, this is so it’s so weird to like be pouring so much money into Facebook ads and not seeing anything come back. I’m not used to that at all right? And it’s just one of those things where like, we’re learning how to measure different things we are. It’s just an entire learning curve. But anyway, it’s been going well, let me kind of explain to you the lessons that I’ve learned because like I said, I want these podcasts to be super valuable for you. Okay, so two main lessons that I learned this week. Number one, sequencing on Facebook ads, I had no idea that you could do that. I did not know that you could do. Okay, someone watched this invite video a day after they watched the invite video, I want them to get this two days after they watched my video, I want them to get this three days after the invite video, I want them to get this like I didn’t really know that that was a possibility. Right. So what I was doing, I was doing like, okay, 75 If you watched in video 170 5% of the way through, you get less than one, if you watch less than 170 5% the way through, you get less than two, if you watch less than two, etc, etc. Right? So I was kind of doing it more based on if you watch the previous video, you’ll get sent the next video. Now I realized that I don’t need to do it that way I can literally sequences. So day one, you get this day two, you get that day three, you get this, right. So that was a really fun thing for me to learn. The next thing that I learned is that there is a new thing on Facebook, where you can actually go to a Facebook page, like a business Facebook page, and you can find out like you can see which ads that page is sending out. Mind blown. That means you can go to all of your kumkum competition competitors, I’m getting this, I’m getting squared mix up, you can go to all of your competitors pages, and basically see which ads they are currently putting out there. You can see what they’re testing, you can if you keep an eye on it, which I know is like almost a full time job. But if you do keep an eye on it, you’ll be able to see what’s working and what’s not working based on the ads that they switch on and turn off. Right. So that has been really fun as well as just going around to lots of different people who are in my industry and being like okay, you know, are they using Facebook ads? I’ve been shocked by how many people are not using Facebook ads who I could have sworn would be using Facebook but Facebook ads so that’s an interesting and then also just looking at businesses that I know have really good evergreen funnels set up and just seeing like what are they doing what’s what’s the behind the scenes like guys, that’s something that I would definitely recommend you do go to your competition’s Facebook pages and just see like what are they doing and it’s not necessary. so that you can copy it, it might actually, in fact be so that you can create something super different so that it catches the attention of your prospects, right? But it’s it’s information. I think, as business owners, it’s good for us to know, what is the experience that our ideal client is having. Now the one thing that you can’t see on your like, when you’re looking at your competitors, Facebook ads, you can’t see who they’re targeting, you can only see the actual ad itself, right. So just keep that in mind. So if you’re wondering how to do this, basically, you’re just going to go to their Facebook page on the left hand side all the way at the very bottom of their Facebook page. Underneath their profile picture, it says info and ads, if you click on info and ads, you’ll be able to see all of the ads that they have running in which different countries, it’s really, really cool. So definitely check that out. So those are really like the two big lessons that I’ve learned this week when it comes to Facebook ads. Another thing when it comes to Facebook ads is really being clear about your conversions. Right. So for example, we have people who are buying Grand Slam, just because they found it on my Instagram, they go in the background, some technically, that does not count as a Facebook ads conversion. Right? So there’s something called Custom conversions within Facebook that I’ve been experimenting with and going into and basically trying to figure out like, how do we make sure that when someone buys, we know that they came from Facebook ads, I would definitely recommend if you’re someone who wants to learn more about Facebook ads, looking into custom conversions is definitely something that you that you’re gonna want to do. Another thing that has been super fun is Google Analytics. This is kind of like a common theme in my business where I think I have something set up and then I go and check it out. And it’s not set up. So this whole time, I really believed I had Google Analytics hooked up for the Grand Slam website, because I know I have it on my Alex Beadon website. I have it on the work with me dot Alex beadon.com. Like I have it on my website. So I just assumed I also had it on Grand Slam. So when I actually went to check it out, I do have it but I have it more as like a plugin on my website and not actually on the Google Analytics website, which means that I’m missing out on so many of the Google analytics tools. So I had to fix that this week, you know, I had to go in and be like, oh, gosh, I can’t even tell when like I can’t even tell where they’re coming from how long they’re staying on the site. Like there’s so many things that I want to know, through Google Analytics that I thought I was collecting, and I haven’t been collecting it. So that was another thing I worked on this week, which is making sure that the Google Analytics was properly picking up all of the statistics from the Grand Slam website. Because guys, I want to know, like, where are people coming from? How long are they staying? I think all of those things are really important to know, if you’re trying to track you know how many sales you’re getting. So that’s been another thing for me as well is just making sure that I have my Google Analytics properly set up. Another thing that has been kind of a running theme this week is I really been wanting to put so much time love and energy into my content creation. I just got a new camera guys, Laura brought me a new camera. It’s a Canon M 50. And it is like my baby. And at any point in time that I can use it, I want to be using it. But the truth is right now, there are so many other things that need to get done in the business like this is such a stage phase cycle season of the business where we’re like building, once we have this evergreen model up and running, it’s going to require a lot less work to keep it up and running. But because we’re now in the building phase of putting out the Facebook ads and trying to test it and seeing what’s working, what’s not working, it’s requiring a lot of our attention, like a lot of our time is spent just looking at the stats and being like, you know, is this converting properly? What do we want it to be converting at? What can we do to get it to be converting at that if we spend x amount of Facebook ads, how much money should we be making by the end of the funnel? So like, let’s say the funnel is like three weeks long, you know. And at the three week mark, in order to make sure that this is actually working, how much money should we have made. Once I get up and running, I will have more time to work on other things, I can probably get to a point where I can bring in a Facebook Ads Manager to actually focus on just like keeping an eye on the Facebook ads and making sure that it’s going well. But for now, like I said, it’s really important to me that I know how my money’s being spent. Right. So it’s taking a lot of time and energy away from the content creation, which is what I really love. Like it’s such a pain for me because I want to be making like the best, most epic Instagram stories and putting myself out there all the time. And I just feel like I’ve been super distracted by like what’s been going on with Ground slam and the fact that we’re trying to get these Facebook ads to a really good point. So that’s been a little bit of a struggle for me this week. Last in the business that I kind of want to talk to you guys and share with you about is Laura, who’s my best friend and also the operations manager in the business she and I sat down this week and basically it was so brilliant guys like I’m so glad we did this. We basically sat down and we wrote down every single person in the business. So right now that’s fine. If, and we wrote down who they are, what they do, what their roles are, what their responsibilities are, I feel like this is such a no brainer. And maybe you’re way better at this than I am. But I’ve always been the kind of person who is just like, oh, like I’m hiring you to do this school. But there’s no like, specific act like I’ve just required so much flexibility from everyone. And it’s never really been super clear and specific about like, this is your full responsibility. So sitting down and writing those out and being like, okay, this person has a lot on their plate, like, let’s move things around. Let’s be honest, it’s pretty much me, I have a lot on my plate.

And I’m trying to get to a point where it’s like, there’s less and less and less on my plate so that I can really show up in my zone of genius and be the best that I can be. So that was really helpful to sit down with her and just like lay out what are everyone’s everyone’s rules. Now, guys, this can work. You know, maybe you don’t have a big team, maybe you don’t have a team at all. So I’m just going to kind of translate this for you of how you could do this for yourself, is sitting down and just writing out what are all of your tasks. When I had to list it was like the list of what all of the tasks are like everything that needs to get done. And then it was kind of like the bare minimal list of what needs to get done in order for the business to survive and thrive. Right. So for me, that was like my email list. Super important. My Instagram Stories, super important. Grand Slam super important. Facebook ads, super important. Less important might be like my Facebook page don’t like really am not bending over backwards to have a perfect Facebook page right now not bending over backwards to have a perfect Pinterest page right now. Like I think it’s so important to focus and focus in on like, what are the profit generating activities? What are the like, literally, what are the priorities of activities? Like what comes first, what comes second, what comes third? And then sitting down and writing, writing out? What are the different tasks that need to get done in order for this to actually work? Getting super crystal clear on that? Right? And then from there, if you’re if you’re a solopreneur, bringing it in to your calendar, I mean, like cool. Every Monday, I’m going to focus on this task every Tuesday, I’m gonna focus on this task and really just dividing it and trying to create as much of a routine and as much schedule as you possibly can. I did this for myself meant like I said, me and Laura sat down. We divided up all the roles, and then we were like, Okay, how do we make my life easier? And for me, that’s like, really dividing things. I mean, like, Okay, I only want to take calls on a Thursday. I don’t want to take a call on a Monday, call on a Wednesday, call on a Thursday. No, let’s put all of my calls in on a Thursday. podcast interviews super important right now guys like podcast, this podcast is my baby. Like, I want it to really thrive. I want this to be one of my main content focuses, right. It’s not V main content focus. So you know, in order to do that, I need to do podcast interviews, where I’m interviewing these epic individuals about their lives and about their businesses. But I don’t want to be taking podcast interviews all throughout the month, like if I could squeeze those podcast interviews into like, one or two days during the month, oh my gosh, that that works so much better for me, I realized that I, I am someone who works with momentum, if I’m sitting down and interviewing someone, and then I have to stop and like, do my hair and makeup and film a video and then I have to stop. And then I have to deal with taxes and like finances, and then I have to stop and then have to have a team meeting. It’s too much for me. Like if I can just focus on one thing for as long a period of possible of time as possible. That works way better. So that’s what we did. We got clear on everyone’s roles, we got clear on our vision. Another really big thing guys is like, Do you have a clear vision of where you want your business to be? In three months? Do you have a clearer vision of where you want the business to be in six months? I don’t really work much past that. I’m not at that stage yet where I can work on like, even a yearly basis because like, the business is so dependent on the current status of the business, if that makes sense. So really just depends on what’s happening in the business. And like, where my mindset is that how I’m feeling. So I really worked like three to six months out. And that’s it. So we did that we had a really good strategic session of like big picture stuff, getting clear on everyone’s individual roles and how we can make each other’s lives easier. So that was super productive. Highly recommend that you do that in your business if you haven’t already. So that’s pretty much everything from the business side of things. Like that’s what I’ve been focusing on this week, podcast, launch Facebook ads, and then doing like the big picture strat strategy session with Laura super, super helpful. Now I want to move on to the more personal side of things. So Laura is visiting me from New York City. As I mentioned in Podcast Episode Number one, I hire my best friend full time and it’s amazing and it’s fun and we’re it’s it’s it’s so it’s such a dream come true because we work together. You know, I don’t know how many years ago now. And it was very brief. Like it really just kind of brought her in on like a project by project basis. And it was always my dream to be able to hire her full time and the fact that like we’re now doing it is amazing. We just I wanted to fly her down to Trinidad for three weeks to basically just make sure that we are on the same page, we wanted to get aligned, we wanted to make sure that we were sharing the same vision that we were that that just we couldn’t really flow together in person. So that’s why I brought her down here. We’re now two weeks into her trip. She’s now in her last and final week here. And it has been like, it’s been really interesting, because we’ve been working super hard. And at the same time, it’s this weird mixture of like, she’s here to work, but she’s also my best friend. So I do want to show her around and like, I want her to have a good idea of like, what my life is like here. So I want her to see the places I go and meet my friends. I mean, my family and like, all of that stuff matters to me as well. But at the same time, it’s like work is the priority. But it’s like, you don’t want her to travel all this way and like never see the beach, you know, so I’ve really just been trying to find a balance of how can we get as much work in as we possibly can? And how can we have fun together as well. It’s been interesting, like, even just now she was telling me she’s like, you know, it’s so cool that like we’re here working. But really, it just feels like we have a project together as besties. You know. So it’s been it’s been really, really fun. But it’s been super intense. Like, I feel like we have been working nonstop. And then in our break sessions, it’s like event after event after event socializing after socializing after socializing. And I think when you are always in that output mode, where it’s like you’re working, working, working, and then you’re going out and you’re like having dinners and you’re doing karaoke, and you’re going to your cousin’s birthday party, because it’s her birthday, and you want you want Laura to meet your cousin, it’s just a lot, right? There’s like a lot of like intensity right now. So I can feel that energy. She can feel that energy. So we’re working on like bringing in a little bit more balanced, where it’s like, okay, let’s, let’s be super focused for like the entire work day. And then let’s, you know, let’s find out like one events every day, because when she first got here, we were doing like lunch, and then we’ll do dinner. And then it was just like too much, I think. So we’ve really been working on on bringing in that focus. Also, though, I think we both know that like, we’re in the month of July, Laura gets married in August, I’m going to Colombia for the wedding in August. And then she’s having kind of like a friend’s moon. I think that’s what she’s calling it. So it’s basically like after the wedding, she invited a few of her friends. And Scott’s friend Scott is her husband to be we’re very excited for the wedding. And basically, they invited a few of their friends to go to another part of Colombia and basically like, stay there for a week and just like have a vacation together. So we’re she’s about to take almost the whole month of August off for the wedding. I think it’s like three weeks, I’m taking I believe two weeks off. And then as soon as I get back from Columbia, I’m actually flying out to England, because my sister’s getting married next year, she wants me to come with her to Italy, where the wedding is going to be held. And she wants me to go and see the location with her. And we’re going to do wedding dress shopping together. Because I am the maid of honor. My sister’s getting married, and I’m so freaking excited about it. But anyway, I’m the maid of honor. So I have the Columbia trip. And then I have the English trip. And actually before the Columbia trip, at the end of this month, I’m actually flying to Tampa because one of my best friends is having her baby shower, and she’s doing like a whole weekend of it. So there’s like there’s gonna be a lot of distraction in August. So I think both Laura and I know that now is such a valuable time for us in the business. Because we’re together, we want to work as much as we can and get the most out of it. And then also because we know that next month is not going to be as productive, there’s going to be way more distractions, we’re definitely not going to be working as much as we are right now. So we’re just trying to get the most out of it. This is just an intense season and cycle. But what it has resulted in for me personally is a lot of stress, right? And I think it’s one of those things where it’s like the team is growing. So I think there’s that that factor of like Oh, I’m not just responsible for me. And I’m not just responsible for me and calf which I’ve been used to for the past year. Now there’s like all of these other people on the team who I’m also responsible for. And then it’s like, you know, I’m seeing the stress show up in my body and like so my eye has been twitching guys for like the last five days. It is the most bizarre and annoying experience like it just twitches all day. And it pretty much twitches when I work I’m pretty sure that when I’m not working it’s not twitching. So it’s I definitely think it’s stress related. I’ve also been having like light sensitivity, where I just like really want to keep the curtains closed because my eyes are sometimes sensitive to the light and then I can start getting migraines for a long time this week. I know I wasn’t drinking enough water. We had like water filter problems and I for the longest time needed to go out and buy water so I was like avoiding drinking water. I’ve also been intermittent fasting because I I took remember, I don’t know if you guys know this or if I shared this in the last episode, but I basically got my hair tested. And where they basically they cut off your hair from the roots and they tested and they tested for like heavy metals and they test your,

like metabolism. And so anyway, I got the results back. And it basically says like, my body digests food very slowly. So what ends up happening when I’m eating all day, because that’s normally how I am, like I eat all day, I will eat breakfast, and I’ll have a little snack, and then I’ll eat lunch, and then a little snack. And then I think, and I always thought that was good, right. And now that I’ve taken this test, and, you know, she told me, she explained it to me, she was like, it’s like your body’s just focused on digesting all day long. She’s like, so try doing something like intermittent fasting, where you eat the same amount, but you’re eating it within an eight hour window. So I would say probably like, five or six days of the week, I’m intermittent fasting, so I will only eat between the hours of 12 and at 8pm. So it’s like my body’s going through this change of like, Oh, I’m now doing like this new way of eating. Laura’s here, we’re trying to get the absolute most out of our time together. But at the same time, I want to be social and like show her around. And it’s just like, I think just a lot of stress. And it’s funny how sometimes you may not feel stressed, but your body feels stressed and I can feel in my body like even, you know, I will wake up first thing in the morning. And I can feel the anxiety in my body. I don’t know if anyone’s struggles with anxiety. But if you do you know exactly what I’m talking about. It’s like this wired feeling. And I will get it first thing in the morning. And I know it’s stress related. I know that even though like energetically and my mind knows, there’s nothing to stress about. And we’re doing everything properly, and we’re doing everything correctly. And we’re on the right path. And we’re making a lot of headway. It’s like, my body is just experiencing a lot of stress. Because we’re in this intense work season, where there’s so much that needs to get done. Like I was speaking to Nick and he was like, Dude, you’re working a lot, you need to slow down, like you’re gonna burn out. And I’m like, I know, but there’s just so much that needs to get done. And the thing is, it’s like I’m enjoying it. Like, I can’t count the number of times this week that I’ve told Laura, oh my god, I love my job. Like I love doing this. This is so exciting to me. Like it fuels me the unknown, the uncertainty, it’s like, I’m just excited by it. Even though there’s such there’s so much risk. And I can’t promise that I know exactly what the end result will be. I love it. Like I just think all of this is so much fun. So it’s this weird mixture of like, it like so much fun, a lot of hard work, my body’s feeling the stress. And a lot of times like it can also sometimes feel counter counterintuitive, because like I know that this is a stressful season. I know that I’m working really hard. But I also know that this is not my ideal lifestyle. And I think this is important for entrepreneurs to to wrap their mind around is like, you’re going to have periods where you really have to focus and be super productive, and super efficient. And just be like hit the ground running every single day when it comes to your work. I don’t want to live my life like that. Like, I do not want this to be my normal, right. But I also understand the fact that like, this is like I’m working towards something right now. So I can I can deal with it. I can be in this stressful moment. And also know that I don’t have to subscribe to this as a lifestyle. This is just what’s happening right now. So it’s like I know a lot of people are like, how do you find the motivation? It’s because I know that this isn’t forever, I know that I’m putting in all of this work for an end goal, I know that I’m putting in all this work. And that this is just a growing pain. You know, when you’re like in puberty and you have growing pains, because your your your body is growing faster, then how does that work? I don’t even know your body’s going faster than your skin Anyway, whatever. You’re experiencing growing pains, right? And that’s that legit when I see this is Is this the most comfortable time in my business? No. Is it a lot of hard work? Yes. Is it a lot of figuring out and puzzle pieces. And like we just had another expected change happened in the business, which I’ll keep you updated with for sure now isn’t the right time to share. But there’s a lot going on. But I know and have deep trust that like this is just me getting to the next level. This is what getting to the next level looks like. So it’s important to recognize growing pains and appreciate them even if they’re hurting you even if it’s like not the most comfortable position because it means you’re growing. So like a great example is the other day. I had Catherine over Laura was over there both working out are so I pretty much use the dining table as like an office when I have multiple people working over because like I don’t have a big desk space for them. So everyone’s like around the dining table working and I’m cooking. And it was this weird moment where it was like whoa, like my business has reached a point where I am cooking and other people are working. And like I’m kind of taking a break and relaxing other people are working. And yes, there’s a lot of uncertainty right now. Yes. Working towards some really big goals. Yes. Like I don’t, I don’t know what like how this evergreen funnel is gonna go. And yes, there’s a lot of stress. And yes, there’s a lot of hard work. But like, if Alex when she first started eight years ago could see Alex today, she would be so proud she’d be like, Oh my God, you freakin did it. And like that’s important is like always stopping and appreciating it and being like, you know, I like this May, this this is this is I’m here now I have a team now, I’m not sure if in like six months, I’m still gonna be able to afford to have this team. But right now I have this team. And I’m going to relish this moment because this is my new normal. This is becoming my new normal. Right. So like, I guess what I’m just trying to say is like encouraging you to celebrate whatever it is that you have to celebrate however far it is that you’ve come always connect with that person. Like me eight years ago, fresh out of college, starting a photography business, I had no idea what I was doing. I felt a lot of shame and self consciousness about the fact that I had my own business. Like I mentioned at the beginning of this episode, I didn’t even have the courage to tell people that I had my own business people would be like, what do you do? And I’d be like, right, so like getting to this point where it’s like, I have hired people, people are working with me on my projects. And it’s just this really fun time of like, it’s challenging. Yeah. But like, I get to show up as a leader, you know, I get to create this team to be whatever I want it to be like, I want to have an awesome team, who all feel proud to be a part of the team who all feel proud of the change that we’re making in the world. And like it feels really good moving towards that. Right. So that’s just another thing that has been like a theme this week is like growing pains to is this the most comfortable? No, but like, do I know that it’s leading me on to bigger and better things? 100%? Absolutely. Okay, last but not least want to talk about like prioritizing self care. Especially because of the stress, especially because we’ve been working so hard. So like, right now, like as soon it actually took me a while to realize that I was experiencing so much stress, because we were working so much. I just kept ignoring it, ignoring it, ignoring it, ignoring it. And then when Lauren I sat down to have that whole business strategy session, that’s when she was like, dude, like, I think you’re, you’re more stressed than you think you are. She’s like it’s showing up in your body like you’ve had it switches for the last few days. Like that’s definitely not good. So for me, moving forward into the next week, prioritizing self care is huge. I do not want to burn out. And as much as I’d love to say, Oh, I’m Superwoman. I won’t burn out. Everything’s good. I’m great. Like, I’m only human. We’re all only human. So drinking tons of water, making sure I have food, making sure that I’m moving the importance of moving your body, right, I would definitely say like, right now, I’m not too focused on going for runs. And that has always been such a great activity. For me, I’ve really cut it out. Because I don’t want to go on a run in the morning when I’m hungry, because I’m doing intermittent fasting. So I want to go for a run after I’ve eaten or like right before I eat. But right before I eat, it’s noon, it’s really hot outside. So I think I might just have to join a gym and start going running like right before I eat and at least having a gym where I’m not in the heat. But yeah, anyway, the importance of moving going on walks like Lauren, I went on a walk this week. And that really helps like just moving your body in simple ways really helps. But it’s such an easy thing to just be like, No, I’m fine. It’s all good. Like, I don’t need to do that. Right? Like I’m working. I’m working. I’m working. I’m focused, I’m focused on focus, take a break, take a breather, relax. Anyway, I feel like this podcast was a lot. I feel like I just shared so much information with you guys. I would absolutely love it. If you could just send me a message on Instagram. Let me know what you thought of this. Like, how are you experiencing this podcast? This podcast is a creative process for me. And for you like I want this to be something that you’re getting value from. So anything that you can give me constructive kind of let it how can I speak constructive criticism. And also just letting me know like, what you liked what you didn’t like, anything like that would be very, very helpful and very warmly welcome. And I just want you guys to know how much I appreciate you being a part of this with me. I think this is really fun. This has been fun for me to to also reflect and be like this is what’s working. This isn’t what’s working. Here are the top tips that I would give you that I learned this week. So yeah, I hope that you enjoyed this. Thank you so much for listening. I appreciate each and every single one of you. And like I said, take a picture of you listening to the podcast, it could be a selfie, it could be a picture. I don’t really mind, post it on your Instagram story tag me. And I would love love, love to hear from you. Okay, guys, that is it for me this week. I really look forward to like implementing this into my weekly schedule and doing this again next week and really being able to continue to build this relationship with you. This is so much fun for me like YouTube was always super fun for me. But I think that this is going to just take it to a whole nother deeper level. So I just want to say thank you. I love you guys. I’ll talk to you next week. Bye bye Hey

thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

#002 – Shannon Boodram on Growing Her YouTube Channel, Being A Sexologist and more …

Let’s face it. You know it, I know it: sex sells. But improving people’s sex lives is ten times more fulfilling—at least that’s what we know about our next guest.

Let’s get close with Shannon Boodram, a “Martha Stewart for Intimacy” whose YouTube videos have earned her millions of views, and a loyal following well over 350k on YouTube.

But it didn’t just happen overnight…

“Momentum is not doing one thing great and then everything is good…for most people momentum is like—you have to get really close to see it. It’s happening at a microscopic level. It’s slow but it is happening.”

Learn what makes her tick, finding true love within yourself and your business, and the nitty gritty truth behind getting your life on purpose.

In this Podcast you’ll learn:

  • How Shannon gained 100,000 YouTube subscribers in six months
  • How she dealt with the shame of having low numbers when she first started on YouTube
  • How Shannon discovered her life’s true passion of intimacy
  • How she overcame the industry shaming her for being a sexologist
  • Why she shies away from the word entrepreneur
  • What self care means to Shannon
  • And lots more
Binge on dat Boody!

IG: @Shanboody
YouTube: Shan Boody
Facebook: Shan Boody
Twitter: @ShanBoody
www.shanboodram.com

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose

Welcome to on purpose, the podcast that helps you align your life energy with business strategy. This is your co host, Alex Beadon. Here checking in, are you ready to live your life on purpose. Today we’re going to be speaking to one of my favorite YouTubers of all time, the one the only Shannon booty. In this podcast, you will learn how Shannon gained 100,000 YouTube subscribers in six months, we’re going to talk about how she dealt with the shame of having low numbers. When she first got started on YouTube. We’ll talk about how she discovered her life’s true passion of intimacy and so much more. Now listen, before we dive into this amazing interview, I just want to let you know friendly reminder that when you’re done listening, please don’t forget to leave a review. We have a mission to reach 100 podcast reviews within our first week of launching the on purpose podcast. And that can only happen with your support. So if you really enjoy the podcast, please return the favor search for the on purpose podcast in your podcast app, scroll down and click write a review. It would seriously mean the world to me for now. Let’s dive into today’s episode. Hi, Shannon, welcome to my show.

Shannon Boodram 2:00
Hi, Alex. Thank you for having me. It’s been a long time coming.

Alex Beadon 2:03
Oh, I know. I’m so excited to have you here. And I was trying to think today back to when it was that I first found you and I can’t for the life of me remember where it was. But I know I’ve been following you for years. I absolutely love your YouTube channel. You’re up to such epic things in the world. So I just want to say thanks so much for coming on the show.

Shannon Boodram 2:24
Thank you for having me. And thank you for all of your support. You’re one of the people whose name I saw it. I’m like, Oh my gosh, she’s stunning. Who is this? And I just always, you’ve always stood out to me. So I have never not noticed you. So whenever you came on board is probably the next day. I was like Alex is my homie.

Alex Beadon 2:40
Awesome. So let’s get this interview started. So my first question for you is, what do you find most nourishing about your career?

Shannon Boodram 2:48
how different it is how challenging it is constantly, like I’m working on the show right now for Facebook called makeup or breakup. And I only honestly love about that show is how hard it is every single week and how there’s different things are thrown at us and all these new components. And it’s a bizarre thing because I used to really hate being nervous. And I’m like, because I grew up running track and field and I was constantly nervous for every meet. And now I still have those nerves. But I almost love it. Because it’s a reminder to myself that I’m doing something outside of my comfort zone that I’m always growing and stretching and expanding my database of skill sets. So I love that my job is hard and hard is relative though I’m not in a coal mine. I am not saving lives, but just challenging mentally. Yeah,

Alex Beadon 3:31
I think that’s something that I’ve always loved about you. And something that has always drawn me to you is the fact that you always seem to want to be the best version of yourself, you’re really into challenging yourself and doing things that are going to make you a better person and that are what you do. And also you’re someone who I’ve always looked at and it feels as though your purpose has always been very aligned with your career. So I would love to hear you talk a little bit about that about your purpose and doing choosing to do things in your career that gets you closer to that.

Shannon Boodram 4:10
Yeah, and I think this is a story that my boyfriend hates to hear me tell because i You always share the story but just like it’s one of those things that I honestly believe that I knew I was meant to do intimacy and relationships and sexuality from like the age of five. I remember that my Barbies were constantly banned from being naked. I remember my first consensual sexual experience at like four or five years old and it wasn’t touching each other. It was just like, showing physical acts of like desire towards our pillows, and she went told her parents either in trouble my Barbies are banned from being naked and like a lot of my life I went to a Catholic school, like my natural curiosity for sexuality and intimacy was suppressed. So a good friend of mine, Melanie Fiona said that we often feel like we have to move forward in life that we’re moving towards our passion moving towards Finding our desire, and she’s like, I think it’s actually healthy to think about it like you’re looking back, you’re trying to find that original thing that you were drawn to that maybe you were scared away from, or maybe through a counselor, or parents, somebody told you, you know, you shouldn’t be doing that. And for me, it’s always been intimacy, I’ve always had a desire for that. So I look at my passion as not finding it, but really just going back and getting it.

Alex Beadon 5:23
Yeah. And what’s also really interesting about your story is that the passion that you’ve always had, since you’re a little girl, is something that is quite taboo and something that a lot of people frown upon, and is not to be spoken about, especially as a woman. And so I’d love to hear you talk about the struggles that you had in really stepping into this as a career for you. Because I can only imagine that must have been incredibly difficult. And even so because of the fact that it’s a taboo topic.

Shannon Boodram 5:58
Exactly, I think you’ve hit all the right nails on the head for that. And I’m very patient with people in regards to where they’re at with their comfort level with sexuality, because I feel like I’ve experienced all of them myself. So I’m never like, come on three more liberated because I looked back at, you know, 25 year old Shannon, whose book just came out, but had this still shame. You know, I had this book out in stores, I remember trying to convince them like, Please don’t call it laid, let’s call it something else. Let’s call it something softer, like, just because I was ashamed to have this book that was so obviously about sex. And it definitely took a long time, the very first time I told my parents about what I was doing. Mind you, I did it in like a sneaky way I was writing my book laid. And I really needed to collect stories, because laid was all about like, let’s all educate each one, teach one. But let’s do it in an interesting way by sharing our experiences so others can learn vicariously. And so I had to tell my story in order to collect other stories. So I put the story online, of how I lost my virginity. And it wasn’t, you know, a cautionary tale tale story. It was just, it was like exactly how I would tell a best friend, now my internet experience and end up being great. But I described the sex I describe the feelings that I have this person I described the second time that we had sex the next day. And so I sent this story and this website to my parents and said, This is what I’m doing while they were on vacation. And my mom came back like four days later, still equally as angry, I’m sure as when she first read it, and her reaction was like, boys are going to be laughing and masturbating at you, they’re going to be in groups, just reading your story and laughing and masturbating. I was like, you’ve obviously never hung out with dudes before one. But number two, like that was like the base fear that everybody would just abuse me and think down upon me and look at me as a porn star. And, you know, I carried bits of those. And obviously, that place of fear was at a place of protection. She just didn’t want to see me exact like marginalized or abused in that way. And it definitely did take me a while. And so once my at 19, I was really proud. And then around 20 to 23, when I was talking about it in college, because I went to school for journalism, I felt the shame from them when they told me that like, maybe you should change the topic that you’re writing about. Or there’s oftentimes they would say, Hey, you can’t promote your website, which was the one looking for stories. And then my book finally came out again, I was like trying to change the title to make it softer. And then after late and I finished promoting that I went to University of Toronto got my sex education counselor certification, I was working in the offices there. And about a year after that when the book died down there with all the hype died down, I was kind of like, maybe I just want to be a feminist writer, maybe I want to be a musical writer, I don’t know if I want to be a sex education writer. And so I shied away from that place for some time. And I joined this website called those girls are wild. And it was just doing general female empowerment. And it was a good time in my life. But it was, you know, kind of a last vague time. And it wasn’t until I moved to California within 2014 that I really, really embraced the role, went back to school and said, No, this is what I do for a living. No, this is what I talk about. And even in those past four years of doing that, and reclaiming this space, there’s definitely been some hiccups for me where I have felt that creep up of shame. So it’s a constant battle inside of myself. So I can only imagine people who don’t devote themselves to this topic area, how it must be a struggle for them.

Alex Beadon 9:20
And even I remember and I can’t remember the details. I remember I watched one of your videos, and you were saying how an opportunity came up. And then basically, they gave you the job found out about your YouTube channel online, and then pretty much took it back and they were like, well, you know, we can have someone who’s talking about these things representing us. How do you deal with that? Like, how do you find it inside of you to be like, I know that this is what I’m here to do and that and that this work is good and also like, because there must be a lot of self doubt and like second guessing yourself like Well, are they right? You know what I mean?

Shannon Boodram 9:58
Absolutely. And at that time I’m the because it was like they were offering $10,000. And at the time, that would have been the world to me like that would have made a massive difference between struggling to put together rent struggling to survive, and like being okay for a few months. And so it wasn’t like a job that I was like, oh, whatever I just missed out on it, it really, really did crush me. And I’m so proud of myself, like looking back with all these little moments. I’m like, I wish I could just hug you and say thank you. And I wish when I was two, three days ago, we me and my partner were walking on Sunset Boulevard. And when I first moved to LA, I moved with nothing, no job, nowhere to live. And like no idea how I was going to make it in this town. And we stayed at this place called like, the Comfort Inn, or the it was called the American inn or something. It was some motel. And I was walking every day to this restaurant called Tender Greens. And I was walking down the street a few days ago. And I’m like, I wish I could pass my past self and like, Just tell her on the way like, you’ll be fine. I wish I could just like give her a quick hug or like whisper in her ear. Like, don’t feel afraid right now, I know you’re afraid. And this is a hard thing to do. But like you’re going to it’s going to work out okay for you. But I’m just I don’t know, I’m an awesome times. And I was able to push through and even now like I I’m really good. I’m a very good stage host. I’m very good at presenting, I went to school for journalism. So I understand storytelling, I really could do PR, there’s a lot of great bass tools I think I have which makes me really good at my job as a sexual speaker and amplifier for a message. And I hosted this event last week called we gather and it was like a feminist event. And it wasn’t about sexuality. And then afterwards, producer came up to me and said, No, you really could do other stuff, you really could do other hosting. And I was like, Man, I know, I don’t want to do this. I don’t mind doing these as one offs. But I don’t want to skew my career towards being a general when I have a niche that I’m really passionate about. And now I can say that because I’m doing fine in this industry. But I think that that that took a while just to really be like, No, it’s okay, I’ll lose other jobs. I’ll say no to other things. I know where my lane is. And I’m really, really happy swimming there.

Alex Beadon 12:08
So what would you say your mission is? Or your purposes? Like, what is it that you’re trying to achieve in this lifetime, with all of the things that you’re doing and creating?

Shannon Boodram 12:18
I mean, I see it all the time in my comments. It’s just people who say things like you changed my sex life or my perspective on relationships, or because of you like I’ve gotten out of bad relationships and where I was two years ago in terms of intimacy is nowhere compared to where I am now. And even people who are like this one person tweeted, didn’t follow me. But there’s one person tweeted, I think the relationship expert sex expert role is bullshit. And the girl tweeted back to her, Do you know who Shan booty is like, you should watch this stuff. It’s not bullshit. Like, you won’t be able to help but look at your life and your romantic life in a scientific way after watching her videos, and that’s what I really want. I want for people to be like, Okay, hang on, how do I actually get good at intimacy? Because I don’t think that we often are, have the thought process that we have to get good. Most people think we just fall into it. And I actually had an experience the other day where this I went out for dinner with this girl and she was telling me her love life woes and the drama she was going through. And she was like, I don’t know why. But I fell in love with my friends would benefits. And I was like, I do know why it’s there’s a biological link that happens when people have sex together. If you’re not aware of that. It’s kind of like being like, I fell in love with pizza. And I’m not sure why. Like, there’s clear reasons why we are attracted to certain things that we interact with on a consistent basis. If you fall in love with cigarettes, you wouldn’t be like, I have no idea why I’m addicted, we have an understanding of the chemical bond that’s happening. But when it comes to love and romance, we have no clue. And so I was trying to explain to her and she was like, Oh, well, you know, I don’t like like to learn about that stuff. I just prefer to experience it. I’m like, Okay, we’ll be miserable. Like, it’s just somebody who just like, No, I don’t really want to learn. And so the people who do and who are nerds about it and want it to be a really, really powerful and controlled part of their life. Like just I think the same way with diet, there’s some people who don’t want to learn and just wanting to be like, whatever, I just eat what I want, which may work for you. But I think it’s much more empowering and magical to me to come from a position of knowledge, and to come from a position of self awareness. And so that’s what I really want for people is to have that same confidence that I know what’s going on. And I know how to make the right decisions for myself.

Alex Beadon 14:26
Yeah. So for me looking at your YouTube channel, it’s just so interesting to hear you say like, you know, what, you what is your purpose because from my perspective, I look at it and I’m like, here’s this woman who is so intelligent and so well spoken, and you speak about this subject sex and relationships and love and all that jazz, in a way that like when I tell people about your channel, they kind of give me this weird look like why would I want to look at that because they think it’s gonna be this trashy, like, you know what I mean? Like this just negative space that It is trashy because I think that’s what people’s idea of anything related to sex would be. And I’m like, no, she does it in such an educational way. And in such, just such an empowering way. And I feel like it’s so interesting to me because this is a subject that I feel like, needs a voice hasn’t been able to have a voice throughout the history of time. And now with the internet, people like you are able to come out and be like, Okay, I love this. I want to talk about it. I want to shine a light on it. And I think it’s just so empowering to see someone be like, it doesn’t have to be trashy doesn’t have to be the shameful thing. Like everyone does it everyone experiences it. So I just think it’s so beautiful, what you do.

Shannon Boodram 15:42
Thank you so much. It’s so loving. And it’s one of those things that I love. Because at this point, I have over 200 videos. So whenever someone says to me, I watched one of your videos, I just hold my breath to see like which one because there’s there are trashing ones that I’m really proud of, actually, and there are silly ones and there are hair ones like and so now this one, like whatever video you are drawn to, I mean to me says more about you and your interest and does about me. So my mom, for example, said that a doctor, she told one of her doctor friends that like oh, my daughter does this thing talks about sex and it’s obviously her channel. And the next day he approached you like, Oh, I saw one of her videos. Gemma, which one do you watch? It’s something about sexual private dancing. And, you know, he’s a good passing judgment. But as a mom, I don’t feel a way like there was 200 videos. This video he clicked on. Like of all the titles that he saw, that is the one that man was like, I’m gonna watch this one. So that says more about you than me. If that’s what you were drawn to then like so be it. That’s what I put it out there for my sexuality and I think it’s like a proud part of it. And if you watch the makeup video, great if you watch the pre come one on one video, or what does birth control do in the body? Or if you watch like, what is your love language, it doesn’t matter to me at this point, all the information is there, whatever your entry point is, I’m just glad people showed up.

Alex Beadon 16:56
It’s interesting to hear you say I have trashy videos, and I’m proud of them. Because to me, I look at all of those videos. And I’m like, I still think they’re all incredibly tastefully done. You know, like, I don’t look at any of them and think like, oh, like that’s, I don’t know. So it’s just, it’s interesting to hear you say that. And you’re right, like people are gonna watch it and take whatever it is that they take from it. But I just love that, like you own it. And it’s out there and you love it. And it’s just, it’s awesome. So I love it. Thank you. My next question for you is so I look at you as someone who’s really just gone all in, in building your personal brand, and then really figuring out how to create revenue streams from there, like how are you going to make money? But you’re always building your personal brand. I think that’s really like the core of what it is that you do. So I’m curious, would you describe yourself as an entrepreneur? Or would you say that you have your own business? Or how would you describe what it is that you do?

Shannon Boodram 17:55
I don’t know. I mean, like to describe myself as like Martha Stewart for intimacy, because I think there’s a lot of media personalities like who do what I do, like there’s Joe Rogan. And there’s Rachel Roy, who attach themselves to a lifestyle to a brand to an idea. And then they spread out on many different mediums and platforms to create a living for themselves. So Martha Stewart, for example, when you think of DIY and home decor, or maybe cooking, you think of her name and the top five. And when you do think of Martha Stewart, there’s many ways to interact with her, whether that’s buying her sheets at Kmart or it’s going through a website or purchasing her book or watching her showing VH one you’re seeing her on Comedy Central like but all that she does kind of relates back she never even when she was on Comedy Central the roast, she plugged her sheets. So I think that that type of monoculture that’s diversified in many different mediums is how I envision my career going. Is that person entrepreneur? Yeah, of course. I mean this. I answered that question as I was saying it. So yes, I do. I guess because I’m not really selling an item right now. And that’s one of the things I think I have to definitely work on. Because there’s some people who do it like Matthew Hussey, who’s a dating expert, there’s a formula that you should take if you’re going to be a digital personality, which is like, you sell seminars or you sell ebooks, and then you do this thing where you collect emails, and you give out a free gift. And then you mail them every two days. Like there’s a system in place to do it that like I don’t feel that I do particularly amazing. So I guess I shy away from the term entrepreneur because I’m not a well oiled business. But I work so yeah, I work a lot.

Alex Beadon 19:34
So it’s interesting to me to hear you say all of that, because I’ve always kind of wondered because I’m in that space like why you never ventured into that space. And then But then I see what you’re doing and you seem to be doing just fine like in your own way because I see you’re doing like sponsorships brand collaborations like you have your YouTube channel. I know you’re selling your necklace you’ve got sometimes I see you’re offering one on one coaching. You did the full screen series. Now you’ve got the Facebook show make up or break up. So like I see you doing lots of different things. And I’m curious about like, is there a strategy behind what you do? Do you ever Are you like sitting down and being like, okay, like, I need to find this project this project, like, how do you go about finding these opportunities for yourself? And what is the process for you behind being like, Okay, I need to make some money right now, what am I going to do to make it happen? Because really, and correct me if I’m wrong, it is in your hands. Right?

Shannon Boodram 20:27
Yeah, I mean, a wish. And that’s, you know, these are honestly great questions that I wish that there was like a long term strategy, I honestly feel vary day to day. And that can be problematic, because when things have momentum, I did a video once about kicking the ball and like momentum. And so if I’m in videos, yeah, and I’ve come into learning, there’s a lot in life that points back to us in there’s a lot in life that points back to us. And so it’s a catch 22. Because I do do things like YouTube, which is constantly putting out work and putting out energy into the world. Even social media is putting out energy into the world. I do my consistent one on one counseling services every single week. So I do have some consistent stuff that I work on. But no, I mean, am I creating an email database on YouTube going about from that perspective, and ensuring that even if I get no more jobs, no more opportunities, I’ve still collected, you know, 5000, like mines, that that, for me is always my base. I think that that’s a lesson I’d probably give to somebody when someone ever talks to me about wanting to build a brand or something similar to mine. I’m like, start with the business first, and then add the creative on top. Because I’m somebody who started with creative first and then was like, oh, yeah, I kind of have to make money off this. What’s that business thing. And it’s easy now. Because brand deals come to me and I’m an one of the known names in the space. And so if you’re a company who’s selling organic tampons, you’re gonna be like, Okay, let’s sell to these five, help these five influencers out or ask them to help us. But when I’m no longer in that space, or there’s new names that come up, and I’m going to have to find a way to reinvent. So that I think is the advice I would give to any person who’s in that sort of left right brain. That’s where we exist. We’re creatives, but we’re also business people start with the business first and add the creative on top. And even if you’re only having a business that’s structured around 10 People who are your audience, I mean, if that grows, you’re always going to have that base versus for me, it’s this massive catch up game. But it’s going well now, but this is a story of everybody, right? They’re doing really, really well. When they’re hot, they’re hot, and then when it’s over, they have nothing to fall back on. So I’m trying to work backwards, but that doesn’t happen to me. Right?

Alex Beadon 22:32
That’s super interesting. So do you have a team that you work with?

Shannon Boodram 22:36
It’s like I get asked, asked about bah, bah, bah. I actually like asked this question like two days ago, and I was kind of like reluctant. I do and I don’t, I have a very big management umbrella. Like there’s a lot of people in the sham booty. Percentage cut. I mean, I have a manager. I have an agency. I have a lawyer. I have a PR person. But Is anyone doing the day to day work? No.

Alex Beadon 23:03
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Shannon Boodram 23:50
Is anybody helping out with Creatives or writing stuff for me? Or working on treatments with me? Or really even for PR? Are they doing like my daily pitches or coming up with different stuff? No. They’re there for like to secure opportunities or to find things that are to catch things, I guess that it would be out of my scope. But the daily work? No, I It’s all me. That’s really

Alex Beadon 24:11
cool. Okay, so we’re gonna move into talking about YouTube now because I’m really curious to just pick your brain on what it’s like being a YouTuber. As of right now, I just checked you have 294,000 YouTube subscribers. So you’re like creeping up to that 300,000 mark, which is definitely a huge accomplishment, some accomplishment and something to be very, very proud of. But you started making YouTube videos four years ago, I think or at least that’s when your first video that I could possibly find was but I know that you had you were kind of playing around with it before your current channel. So tell us a little bit about your YouTube journey.

Shannon Boodram 24:47
Yes. And so in 2009, my book lead came out and I had no way to promote that I had no audience. I just I didn’t know how you’re supposed to launch at a publishing company. And I was under the impression that they would do it all but I think the more that you grow into these spaces, you realize, like nobody can do a lot of these jobs in terms of promoting yourself better than you. And so I started a website with a friend of mine who was on Degrassi who had a big following, which was a massive help for me, because she already had a name. And so it allowed me to create a space that was familiar to people. And I pushed my book through that we parted ways in 2011. And in 2012, I started my new my new YouTube channel, but I didn’t post on it at all. And it was kind of like a place of like feeling, because I suppose in the early wave of YouTube, where people weren’t really making a career out of it, and I’m like, What’s the point of me doing this, I might as well put all my attention on traditional media. And that’s what I did from 2012 to 2015. I only use YouTube, if you look back at like the videos I posted, they were mostly like, if I was on a TV segment, I would dump it over there. You know, if I had and the videos came up, like once every six months, or once every three months, maybe I’d post out for one month, and then I’d stopped for seven or eight. And I was really focused on trying to find a TV job that wouldn’t really allow me again, to get myself in that Martha Stewart space. And I did four pilots in LA, back to back for pilots neck, I don’t mean back to back, because how pilots work is that you shoot something you get locked up in this deal when they decide to decide if they want to pick it up or not. That means like you get one paycheck for six months. And then they say no, and then you’re back scrambling for another thing. And so I was like, basically caught up in these contracts for six months at a time. And the fourth one that happened was his MTV show, it was called unprotected text. It just felt really great to me, I knew it would be the one I’m like, this is the reason why this is why all my struggles happen. This all makes sense. Like this job was meant to save me and this will be my story. And short, and I had the worst year that year two was the most horrific year probably experienced in my life in 2015. And when that show also didn’t get picked up, I was like, what now? Like, what is my story, you know, when, and that’s one of my favorite quotes is you cannot connect the dots looking forward. And I had a really big habit of doing that. I’d be like, Oh, this goes here that goes there. And then it turns into a star and then I’m successful and life is great. And then when that doesn’t happen or come to fruition, you’re like, left devastated. And that’s where I was, and just had this thought immediately after like, how about YouTube? How about a space where the content that I put out actually get seen by people? How about a space where I’m in control how but I actually try there. And it was very difficult to try again in 2015. Because at that time, one of my friends Shameless Maya, for example, was killing it. I had a bunch of other YouTube people that I knew from over the years, or industry, people who had millions of followers or hundreds of 1000s. And so for me to start back up and make videos that were getting 1200 views, 400 views, like it was kind of embarrassing. It was a really difficult start. And I talked about this one of my videos how I bought views at that time, because I just I wouldn’t, I was so embarrassed to share, Oh, watch this video and one of my friends who like had a following to go click on it and be like, Oh, my God, she’s only getting 300 views right now. And that helped me a lot though, too, because in the first six months that I was starting YouTube, again, I was so hungry to get out of that space. I was such a hustler. And I gained 100,000 subscribers in six months, because I leveraged all of the people that I knew who had a following. And I was like, let’s collab. And I just moved and hustled, and like there’s a few times in my life, I look back, and I’m like, I’m really proud of you like writing my book was definitely one of them. And restarting YouTube, again, is another time that I’m like, I really, really, you know, did something wonderful. And I almost wish I could get back to that space. But mind you, I’ve kind of like, tapped out all my contacts, I gotta find new ones. But YouTube definitely is a wonderful vehicle. It’s a great way to teach yourself, it’s still a great way to challenge yourself. And you have to be in all positions, you got a program director, you are the marketer, you are the HR, you are the publicist, you are the camera person, the lighter the sound engineer, there’s so much learning that you can do if you want to get great at it, there’s a really great opportunity to experience a massive amount of self growth in this industry in a short span of time. I don’t know if it’s the hard thing about YouTube going forward for me is that it’s the one space that doesn’t grow with everything else. And so if you are not dedicating yourself to YouTube, YouTube does not love you. And it doesn’t matter if like no, I’m actually working on this really great show now or I got this podcasting deal or I’m writing a book right now like guys stick around, they’re like, Well, no, you’re not posting you know, every Tuesday that challenge video so we hate you. So that’s the hard thing about it is that you can’t It’s its own separate business model, which I’m trying to navigate how to balance that now as my life gets busier, but I never really want to like turn my back on YouTube again. So I’m trying to find a way to make that balance happen because again, I do really value that space.

Alex Beadon 29:52
Yeah, for sure. And how would you say that it has definitely been a vital part of it. You’re getting

Shannon Boodram 30:00
opportunities

Alex Beadon 30:02
in your career from YouTube.

Shannon Boodram 30:04
Oh, girl 100,000% I 100,000% YouTube. And I think again, especially if you’re telling a unique story, I mean, if you’re telling a story of beauty or inspiration or a typical human interest story, I think there may be other ways, but because I’m telling the story of intimacy and sexuality, and there is so much curiosity of how I’m gonna tell that story, or what I’m going to say, I think YouTube really allowed me to shape and shape people’s understanding and get them comfortable with the brand. And I’ve gotten a lot of brand deals from companies who normally wouldn’t work in the sex, sex space, or the sex education space, I think because of my YouTube channel and getting comfortable with the way I deliver. So I don’t think without that, I could have gotten probably, you know, it is a launching pad for everything. And where I’m at right now, in my career, it is, it’s a launching pad. So I have I owe so much. So, so, so much to YouTube.

Alex Beadon 31:00
Yeah, it’s amazing to me. So I’ve been doing YouTube for like, I don’t know, five years. And to be honest with you, I’ve always just used it as a place to host my videos, like, I’ve never really used it as like, Oh, I’m gonna focus on like growing my audience here. It’s really just been a place where I put my videos so that I can then embed them into my blog. And what ended up happening is that so many people were finding me through YouTube, keep in mind, my audience is super small. So I just hit 30,000 subscribers, yay, congratulations, thank you. But I feel like for me,

Shannon Boodram 31:34
bigger, crazy world we live in that we say just 30,000 I know, it’s a lot of

Alex Beadon 31:39
people. But what I always tell people just 30,000 Because I’m like, there are people who have millions and millions and millions. But I think for what what I do, because it’s so niche, like, I will never be someone who has, you know, millions of subscribers, because what I do doesn’t appeal to everyone. But yet, I still find so much value from creating content, number one, because I feel like it allows me to, or at least when I first started, it really allowed me to find my voice, you know, and really learn who I am. What it is that makes me special and different and how I relate to my audience. And I think it really helped me find my people. And so I can’t remember where I heard this somewhere. In one of your videos, you were basically talking about the difference between the people who follow you, maybe on YouTube, especially in the early days, like your core audience, and then the people who you might who might find you through doing something like I know you did that show on the view, who you know, they’re not your people, they’re not your audience. So I’d love for you to talk to us a little bit about the difference between the audience that you find on YouTube and the audience that you find elsewhere. Yeah,

Shannon Boodram 32:49
I mean, it’s getting harder and harder to kind of decipher. I do know in particular times, like, my core audience is you my core audience are people who have an active interest in learning about intimacy relationships are just in building connections with people and who are like, I want this content. And they come from many different places. I think the outside audience with people who don’t want that, but somehow stumble upon me. So for example, I did a collab via with the Hodgetwins, which has done really well for me, it’s like, like 400,000 plus views, but their audience I honestly, I love the Hodgetwins they’re really really cool guys, but have you ever watched Handmaid’s Tale? Their audience are like I don’t, they’re just, they are those people who would if they had the chance, put women back in the 1800s. They are sexist, they are nasty. They are just like, I don’t just racist, bigoted, just awful people. And I always know whenever that video for whatever reason hits a spike in views, because I’ll just get a wave of abusive comments all across my channels. And it always sources back to like, oh, there’s a lot of comments happening on this videos, they’re hopping over to other stuff, and they’re just spreading. And it’s difficult, like the view was a really good a great example, again, because I can get very accustomed to talking to you talking to people who understand and who are open minded and who want to learn and who have a certain level of respect. And it’s great, but there are people who have spent a very long time repressing and building up a wall, there are people who have done a lot of work to create a negative narrative in their mind. And when someone comes challenge that they just approach that like attack. And I have to come to expect that because it’s a very sensitive area that I’m talking about that people have beliefs they have had for generations sometimes. And it’s not up to me in one video to change their mind. But that video is there for them as well to it is there for them to see a new perspective, even if they reject it right away or call me all the names in the book or meet me with so much aggression. I have to hope that a maybe a bit of that seeps into their psyche and starts a small you know, spur of change but it that’s the part of putting yourself out there Yes, you, you can’t just want your audience, you can, you know, I think your audience should be 70% Your people because otherwise, I see some people who their platform is mostly negative and mostly attacking and like, Oh, it’s too much for your soul. But it is you do have to get the other people who don’t want you who don’t want your message and who don’t like what you have to say, because that’s who needs to hear what you have to say. And that’s, that’s been something that I struggle with, because I’m definitely a I’m not like one of those, like, take it on the chin kind of people. I’m very aggressive myself. And so you’ll see me like fighting in the comments. And my partner is somebody who is constantly being like, can you stop commenting back and do not do that? Or just block them? Why are you putting this energy out there? But I’m like, No, in real life, you could never talk to me without getting a debate out of me, you could never do that. And I think one thing I learned from the view, it’s a version again, it’s like one of those versions of myself that I’m like, I’m so proud of you because like that’s not the everyday me. That’s the thing too, is that there’s a lot of parts that I’m like, There’s sometimes I do shitty things like, Oh, that’s not a true reflection of me. And there’s sometimes I do great things. I’m like, That is not who I am most of the time. So I think it’s it comes with both, like knowing that, like, I’m not my best self, I’m not my worst self. I’m somewhere in between. But I watched myself on the view and the way that I handled their negativity. I’m like, I wish I could do that all the time. Because it was with grace. And it was with understanding and it was understanding that they’re attacking from a personal place. And if I was more accepting that they were willing to mirror that slightly towards the end. And so that’s going forward how I like to address people, but for sure, I’m just as likely to call them a basement dwelling loser.

Alex Beadon 36:41
I love it. So how do you feel about being an influencer? I think, you know, you’ve been in this space for a long time, I’ve been using social media for a long time as well, way before, like being a YouTuber was ever a thing. And so for me, I’ve looked at how social media has come and I feel like it was a really sweet place. And now it has kind of turned into this hit or miss place where I’m I’m just seeing so many people use it for great things like you, I look at you. And I’m like, Yes, like you’re, you’re moving forward, you’re moving towards a purpose. And then I see other people and sometimes I’m just like, okay, but like, is this ego driven? Like, what’s the part? Like, there’s a depth, you know, so I’m curious about your thoughts on the landscape of being an influenza?

Shannon Boodram 37:25
I like it, I think that yeah, to your point, like the word kind of gets like wrapped up in flat tummy tea and hair vitamins, which I just did, actually recently. So I don’t know, I think I like it. It’s a beautiful word. It’s a really, really, if you just break it down into very honoring word. I used to do background in movies. And that’s what we were called background like, you know, like background onset. And that’s not a nice title. And when you break it down for what that means, it means like, you’re just you’re just in the background, like, we don’t want to see you, you we don’t want to experience you like, we don’t want to hear you for sure. Like we just want you to be somewhere behind. And the term influencer is really, really nice. So I mean, I feel all the things that you feel about it, but I’ve kind of come to sort of enjoy it in a way for what it is, even though it can feel a bit fruity. I don’t think it is for me, but it can feel that way. Yeah. Um,

Alex Beadon 38:18
so my next question for you is your video. My career is not a fairy tale for anyone listening. That video, I think is my favorite video that you’ve ever done, Michael, wow, not a fairy tale, I just absolutely loved how you showed up. And you were so honest. And basically, the premise of the video was that, you know, you’re not always experiencing all of the highs in your career that you wish you were experiencing. And you kind of spoke about, you know, what it really means to be successful. And you had this great analogy of like the waves and how there’s big waves and small waves. And so I would love for you to talk a little on that. Because I know there’s so many people who are dealing with rejection and who feel very discouraged that their business isn’t going the way that they wanted it to go. Their career is not going the way they wanted it to go. And I think a lot of people just give up. And what I love about you is that you always find the beauty in Okay, yeah, things aren’t going the way I want them to go. But like, I’m going to figure it out. And I’m just going to keep moving forward and kicking the ball. So talk to us a little bit about that.

Shannon Boodram 39:24
Yeah, I also think that that’s a part of our job is you have to constantly create a storyline, a narrative, and if there’s nothing happening for you, that’s something to talk about. And that’s a beautiful space about YouTube where it encourages that kind of honesty. And so there should always be something you can create whenever you’re stumped for like I have nothing to say nothing to contribute, that’s what you have to contribute. And so I think when I go to those videos, like you know, Does God hate me and I have a bunch of them that are kind of like that, that are you know how to get naked and when they’re all coming from a space of like, nothing is going good. So like let’s talk about that. Nothing is And that’s a big part of the career that we’re in. Like right now. I am on the show I’m on Facebook’s makeup or breakup. It’s my first series I’ve done so many pilots are so many one off projects, or short term, I worked for MTV as guide to series last year, which again was it was great or full screen, of course. But there’s short term series of like a month, and you shoot and it’s over. Whereas in this show is my first like, six month job like I’ve never had that before. I’m I’m on it from September to February. So for this next six months, I don’t have to feel that sense of like, what’s next, or what am I doing. But in February, I’m very likely to be like, now what because what happens is when we’re working in, we’re on projects, and we’re being productive, we feel really great and energized. But it’s not as if we are, I don’t even know Julia Roberts, where we come off one set and go to the next, if you try to book Will Smith, he’s booked for the next three years. And that’s not the truth. For most creatives, most creatives, you have these really quick spurts. And it’s like I used the analogy of kicking a ball that you’re trying to get to the other side of the field, that you just want that ball to keep rolling, because you’re carrying so much, and it’s very, very exhausting for you. And so you kick the ball and you watch it roll you like, yes, it’s gonna make the other side. And then it stops. And you’d have to pick up all of your stuff, including your pride, your baggage is your home, whatever your relationship, walk towards that ball again, and kick it again. And then you hoping it’s gonna roll this time, but it only goes one more foot, and you got to do the whole thing all over again. And that’s exhausting. But that’s a part of the work that we do. And I was saying to my friend, Ari, one of the things that I kind of realized about life in general is that we’re expecting to have these great years, and we’re expecting to have these great careers and like is really, you know, our 20s to be amazing. I’m like, it doesn’t work that way. You start off having good days, or good day. I’ve had an act 2012 I had one incredible day that year where I was booked on set, I shot this pilot for one day, it was magical. And the rest of the year sucked. No, not subdue. Of course I wasn’t, it was great. I was healthy, everything’s great. But I just mean, in terms of my career, nothing else happened. And the following year, maybe I had one good week, one good week that like of the 52 of the year that I actually felt like I was in my purpose. And then the following year after that, maybe I had three weeks, and then it was a month. And then maybe I had one good quarter. Last year, I had a good six months. And then six months, I was like, What am I doing? How am I making money? What’s my purpose. And this year, I’ve kind of had a good nine months, you know, it’s been a really full situation. Now next year, I can go back to one day, who knows how it goes. But hopefully I’m building up to having a good year and then having good years, but it took time. And part of momentum isn’t like I do one thing. And now everything is great, which for some people it is. But for a lot of people momentum is like you have to really get close to see it. It’s happening on a microscopic level. It’s not even happening in the form of a ball rolling, it’s even like it’s electrons are slowly moving forward. It’s particles that are like inch by inch. It’s cells that are building, it’s slow, but it is happening. And after some time the momentum starts to get faster. I think that if we all have in the back of our mind that we’re not owed a good year, and it could take some time and if we love the process, and it’s a lot easier to stick it through.

Alex Beadon 43:18
And was that? Did it take you a long time to learn that like was it? Did you always have like this inner knowing that it’s just something you have to accept and just keep rolling with? Or is that something you’ve really had to work on as time has gone?

Shannon Boodram 43:30
Oh, hell no. You You saw me complain. So many tears, so many complaints. And it’s like, even right now watch my partner. He is a rapper. And so his career like he’s just getting started like with labels, he writes hooks for different rappers and like has is producing and just getting his you know, those those days at this point, there’s good days happening and great meetings that happened that would nothing following up. And there’s so much sensitivity and just rawness around his career. And I almost try to be that person that I want to be for myself four years ago who whispered in my ear is going to be okay, I try and be that for him. But it goes to that point, like you really cannot connect the dots looking forward. And it’s so easy for me now to say that I make. I’m in the top five percentile of income in America. And it’s easy for me to be like oh, you know, it all will work out and just keep working. And it’s all great because I’m here so it’s easy to say that when you’re in it, it’s you cannot tell that person that you can because it’s like nice to in the back of your mind. But even when you are that person you’re like that’s going to work for you but not me because you still have that doubt and you have no idea if it will ever come together so you can tell yourself those things. It’s nice to hear and I definitely tried to create as many of those quotables for myself or little life lessons. It’s not until you’re out of it that you actually get to sit in those sayings and those mantras and know that they are our true to them. But it’s no no no no no at the time I’m all tears and everything is the worst and I’m constantly like looking for jobs in the newspaper because I think I’m never Ready to work again. That’s where I’m that usually.

Alex Beadon 45:02
I love it. And I love that in those videos, you just show up and you’re like this format is so open and honest. And I think that’s just so I just love that about you so much. How do you balance growth in business with growth in like his, from all of the videos I’ve watched, like you seem super career driven, and purpose driven. But at the same time, you have the self awareness about like, what life is all about and enjoying your relationships and being in your body and yourself. So I’m curious for what that’s like for you. How do you balance growth and business being a hustler with the flow of life?

Shannon Boodram 45:39
What’s really dope about my job is that they’re both the same. And they’re like, every time that for example, yesterday, my makeup or breakup show, and I’m, it’s my job and to what I’m doing, but it’s like, there’s some things there. A lot of that is intimacy, building and intimacy, education, I’m learning things, we had this model that I’ve never heard of before, which is child, the child child to parent and adult to adult, which is the three ways that we should interact with each other within a relationship. And there has to be a balance. I’m like, Oh, I don’t know that. I’ve never heard of that before. So I’m always learning. I’m listening to audiobooks, I’m reading content, I’m meeting amazing people and having conversations with psychologists or therapists who I’m like, You have such beautiful insight. So I know I’m, like really fortunate to be in the space of, I think, I don’t know, whenever people tell me, they wanted to follow my footsteps and do what I do. I’m like, You should. It’s incredible. It’s awesome. It’s so fulfilling. And it doesn’t just help me in my romantic relationships, it helps me when I go and buy a piece of pizza, it helps me in my interactions with my bosses. Knowing how to connect with people is an invaluable tool that has furthered my life and every single aspect. There are some things like I’m not great, I’m awful at finance. You know, I’m awful at a lot of adulting things. I don’t think about cars. So I mean, for sure, my life has not allowed me to develop in areas I think would be useful for somebody my age. But in terms of just having a pleasant life and connecting with people and working well and cooperation based society, like I owe that all to the research that I’ve done. And that happens to be what I get paid to

Alex Beadon 47:12
do. That’s so cool. So you and your partner, Jared are both go getters. And I love his music. By the way, I had him on my Spotify, I was so high on Spotify to begin with. I was like, This is so cool. But so yeah, you’re both go getters. You’re chasing your dreams, you’re trying to make things happen. How do you balance that hustler energy between the two of you with actually making quality time for each other? I’m really curious about that dynamic that you guys have.

Shannon Boodram 47:39
It’s so crazy. Because in my previous relationship, I used to hate talking about work, I hated it. I’m like, can we please talk about anything else, because we just didn’t really see eye to eye on a lot. And I had a partner at the time who was very critical. And so I just it brought a lot of arguments. And I was like, I want to work with you like it’s just like, and so I developed this notion that like an ever more romantic relationship, I really want to separate work from it, because it just doesn’t feel comfortable. And I would hear couples who work together and be like, oh, like, how do you do that that just sounds like a recipe for disaster. But when I look back might know that that that relationship was disaster, like it didn’t need any extra help or additives. It wasn’t work. It wasn’t sex, it wasn’t any one thing, it was all of it. Whereas now it’s like, it’s a natural part of me. And so I need to find a partner who like that naturally makes sense that I can share that with I think that works for both of us. Like we had, we had a guest at our house for the past week was his producer from out of town. And so we just barely got a lot of time together. And so after my show, we came home and went for dinner and like the things that we’re talking about our dreams and our goals and like what we want next for the future. And like tomorrow, let’s plan this out. And let’s do this. And so it’s kind of like it’s our both it’s both of who we are. And so I think it’s a natural extension of what we want to share with each other. And it wouldn’t work for me with a partner who didn’t, you know, come from that same space, who didn’t just want to come home and play video games, who didn’t just want to come home and turn off and not think about work, I eat, sleep and breathe. And I remember, you know, in my past relationship, I was out for dinner and I got an email and it was on my phone. And he was like, you don’t have to do that right now. Like, you don’t have to do that. You can just be in the moment. And I’m like, no, no, no, this is me being in the moment. Because like, this excites me. And I would want my partner to be excited about what excites me. It’s like not take that personal look at that as as a choice of you or that it’s like, I can take this news and share it with you and we can have another discussion and elevate the energy level between us because we’re excited about our future that we’re building and it just, it didn’t work, you know, so I think it’s a lot of I credit that to just picking somebody whom I think is a better fit for me. But for sure, I mean, there’s times it’s just knowing when the time is right. There’s times we’re just having sexy time. There’s times when you’re just turning off watching a movie. There’s times when you’re joking around with each other but a large percentage of our relationship is we are each other’s like school counselors. We are each other’s there. peers, we are each other’s managers. And I think that that’s a joyful place to our relationship, not something that we feel like we have to manage at all.

Alex Beadon 50:10
I love that. And I love you. I know you guys had a YouTube channel, and it’s kind of put on pause right now, but I just used to love looking at the videos of you guys together, it’s just so great to see two people who seem to be on the same page and who have such a deep respect for each other.

Shannon Boodram 50:27
So awesome, thank you. Well, I know you get it too. It’s it’s like, I think that’s part of it, too, is like you, there has to be a balance, you know, when you’re doing this, like what’s making a return. And for both of us were like, this is cool. But the amount of work we’re gonna have to put into this to make it something is not something that either one of us want to take away from our main things like, I want to channel that reaches 300,000. You know, I want to grow and get new projects, I want to write a book next year. And this YouTube channel, if you could help it great, but it actually needs a lot of help. And that will be time and taking away from those dreams that I have that to be honest, are bigger dreams. And so it was like an experiment to see if it would grow really quickly. And we always want to do those like, because sometimes you just you hit gold, right? And if you started doing beauty videos, they started hitting goals, like okay, let me do this. But if you start doing beauty videos, I always say to creatives to so many creatives were like I’m you know, I’m really struggling in music. I think I might try YouTubing I’m like that’s not easier. It’s not as if that there’s not an easier choice. Like if you’re struggling there, it’s going to be the same work somewhere else. So we can try it out. Like if you want to see like, Oh, what if I started rapping would I become popular in a month. And if after a month, I wasn’t popular, I’d like you know, I’ll go back to doing sex education, because that’s hard. But this is hard, too. So I think we were just trying to see if it would be something that was like a overnight success. And when we knew it wasn’t going to be we’re both like not, we’re not ready to do the work for that. And I think that that’s an important thing for creative to be able to do. You can take risks, but you have to know when to pull out and when to do that quickly. And I think that quitting and learning how to quit is something that has taken me some time to pick up and I’m actually really proud of that skill set. Oh,

Alex Beadon 52:09
I love that. You said that so much. Because so often we feel like we’re almost married to the projects that we’ve committed ourselves to. And I just love that you’re just like, Yeah, it’s cool to quit, if it’s not working, if it’s not generating whatever it was that you wanted it to like cut your losses and move on.

Shannon Boodram 52:25
I like quit all the time. I am like I’m queen quitter. I started doing podcasting, like daily podcasting in you know, a few months ago. And then like a few, two, three months later, I’m like, this is not working. And I quit. But why did you stop doing that? Because it wasn’t what I wasn’t getting the results I expected and it was like becoming a mental drain for me. And don’t get me wrong, I get that persistence and consistency and you know, investment. But I’m like I do that already on other areas. Like I don’t have any more grind in me if it was going to be easy. Great. It’s not cool. I’m done with that.

Alex Beadon 52:56
Yeah, you don’t want to spread yourself too thin. Okay, cool. Um, lastly, I really want to talk to you about how you really take care of yourself. So self care, I want to talk about any daily practices that you have that really support you and your growth. So yeah, can you talk to us a little bit about that?

Shannon Boodram 53:18
Yeah, I mean, I’m again, I’m like, really? Yesterday, we were going for dinner and walking, and Joe made some kind of comment about how hard it is and how hard this time is. And I’m like, Yeah, but we still get to because we were watching we’re walking with this restaurant called Catch and catch is like all SUVs and like fancy cars. We should go inside I’m like nah, like I’m not in the mood I wasn’t in the mood for like, do you have reservations? Or like are you drink and get turned away? It was wasn’t in that mode. And it’s like, oh man is this like this thing is like so hard so much rotate. There’s so much this and I was like, Yeah, but like we’re still going out for dinner. Like, at this time, we’re still gonna wake up tomorrow whenever we want. Like, I’m still going to be able to like work out first or do something cool or talk to Alex like, I think that self care for me is just being able to choose what I want to do shit. Whatever that is like choose when I want to shower choose when I want to chill, choose when I want to take an afternoon nap what I want to wake up. I mean, obviously, some days I don’t have that choice because I have you know, a gig to go to. But by and large like I don’t have a nine to five or, and there’s benefits nine to five, you get to go on vacation. You know, you get to come home from work and not worry about it. You got to have structure. There’s there’s two sides that I never looked down at either one because I know. I know keenly. There’s some personalities that are fit for one and not fit for the other. I’m not fit for a nine to five. Mostly because I’m not like good at being. I’m like I’m good at working with people. I’m not going to work in under people. Right? And I’m like somebody who like if you put certain hours on me I’ll just find myself feeling very tired. So I just think I don’t always think self care is self care isn’t the life that I’ve created for myself. It’s like not even necessarily because I’m I have to go out of my way to do because I’ve spent so much time creating a career that is enjoyable for me that gives me the flexibility that I want. I’ve spent time investing in learning relationships and intimacy and and being able to select a partner, who at this time brings out the best in me and has created exponential growth for me, both emotionally and like monetarily like I’ve, since we’ve been together, I’ve gone from struggling to pay for rent to like, being able to pay other people’s rent and being able to be a contributor, my family in a way that I didn’t envision before. So I think that self care is just like, I don’t know, it’s an everything that I do. I don’t do anything. I do things that I hate, like taxes and shit. But by and large, it’s like a majority of my life is doing things that I enjoy. So I don’t really have to go out of my way to say, Okay, now it’s time for Shannon, because most of my life is like things that, you know, Shannon loves. Oh, I love that

Alex Beadon 55:48
so much. You have no idea. Awesome. Thank you for sharing that. Okay, so I have a few questions that I asked everyone at the end of an interview. So let’s dive in. What is one thing you do that has been a non negotiable in keeping your career successful and on track?

Shannon Boodram 56:05
Preparation, that

Alex Beadon 56:07
share one mindset that every creative needs to succeed?

Shannon Boodram 56:12
Do not connect the dots looking forward, you can only do it looking backwards. Looking forward, you just have to believe in this quote, let me see if I’m right. No, it’s not. It’s a Steve Jobs quote. I will pull it out. Anyways, it’s a Steve Jobs quote that basically says that, like, at some point, you got to just believe in something, you have to have a vision and just go for it. Don’t expect for everything to fall into place first, before you have that thing. And so you cannot connect the dots looking forward, you can only do it looking backwards. So don’t try to assume that if you do this, that that will happen. Because it probably won’t. And you’re going to be devastated if you tell yourself that it will. I love

Alex Beadon 56:49
that so much because it also required it sparks a trust in you that this is taking you in the right direction even if you can’t see it. That’s beautiful. Um, so these are fill in the blank questions. So the world would be a better place if more people knew themselves. That’s good. The book that changed my life was

Shannon Boodram 57:10
the social animal by David Brooks.

Alex Beadon 57:13
That’s a check that one out I’ve never read it. And last question off the top of your head. Who would you like to see me interview next? Oprah thank you so much, Shannon. I love you so much. And I’m just so happy that we got to talk today. I feel like people are gonna listen to this and take so much out of it. So thank you so much.

Shannon Boodram 57:37
Congratulations on starting your podcast and all your ventures congratulations on interviewing Oprah who knows when I’m not saying the next one. But I definitely think that that’s where you’re heading. Thank you. You’re just been awesome. Such a great uplifting lights. I appreciate this interview.

Alex Beadon 57:52
Thank you so much. Have a wonderful weekend.

Shannon Boodram 57:54
Bye You too. Bye girl.

Alex Beadon 57:55
Bye bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

#001 – Welcome to My New Podcast: “On Purpose With Alex Beadon” – Balancing Hustle With Well Being

I’m so happy to announce that my podcast is FINALLY HERE, and today I’ve got Episode 001 for you!

In this episode I welcome you to the On Purpose with Alex Beadon Podcast. We talk about *why* I decided to name it “On Purpose with Alex Beadon” and I share exactly what I hope the podcast becomes for you.

Once we get over the introductions, I dive deeper into what’s been present for me this week in my business and life including:

  • Why I decided to hire my BFF as my operations manager
  • The sacrifices I’ve been making due to my commitment to success
  • How to enjoy your life when you’re hustling and putting in the work
  • What I’ve been doing behind-the-scenes of our Evergreen Funnel
  • Why I’ve been turning to Amanda Bond for all things Facebook Ads
  • The downsides of unrealistically high expectations
  • The one part of the podcast that we had to re-do
  • The important thing to remember when you’re in hustle mode
  • One simple change I’ve made since being in hustle mode to make sure I’m taken care of
  • The importance of discerning what’s a productive use of your time and what’s not
  • Why I don’t subscribe to society’s definition of “productive”
  • What I’m most excited for this week (Laura’s visit!)
  • What I’ve been doing with IGTV and what I’ll be doing with it moving forward

QUOTABLES:

“This is the thing about business that I love so much…. You’re taking leaps of faith, really hoping that things are going to work out the way you want them to work out… and simultaneously you have to be strong enough that when you take that leap of faith and it doesn’t work out that you remain grounded and unaffected.”  – Alex Beadon

“I’m such a ‘done is better than perfect’ person” – Alex Beadon

“Whenever I’m in a period of hard work, showing myself compassion and kindness is rule number one.” – Alex Beadon

“You have a bodyguard at the front of your mind… Just because a thought comes in does not mean it has any validity. You choose the thoughts you want to believe in.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends 😉

P.S. Loved this and want more? Check out our other episodes here.

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lift. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose.

Hello, friends, it is Alex Beadon here and I am so excited because you were listening to episode number one of my brand new podcast called on purpose. I’m so excited that you’re here that you’re listening. Like I said, this is the very first episode. And so in this episode, I really just want to introduce myself, introduce the podcast and then dive into podcast number one. So in this episode, I’m going to be talking to you all about how to deal with your life when you’re working super hard and when to accomplish your goals. It requires a lot of hustle. So I talk about my experience with dealing with that intense hustle season of my life. But before we dive into all of that goodness, I really just want to introduce you to the podcast and really give you a good idea of what it is all about. So I created on purpose as a way to have the types of discussions that light me up the most, I’m someone who really enjoys meaningful conversations, conversations that really get down to the core of who someone is, what matters most to them, and what it is that they are trying to create with their lives. I believe that it is an honor to be alive and breathing here on this planet. And I believe that we all have a responsibility to show up as our best selves. And to leave this planet better than when we found it. I want this podcast to be a part of your weekly routine that really helps fuel you to be that best version of yourself that really helps you think outside of the box see things from a new perspective, and allows you to see what is truly possible for you. The reason why I decided to call it on purpose is because it has a double meaning. Firstly, you know how you can say like, you can do something on purpose like you do it. Purposely you do it with intention, oh, yeah, I did that on purpose, right. And then there’s also on purpose, which means like the actual word purpose, which has more to do with meaning and fulfillment and being aligned with whatever it is that you believe the purpose of your life is, right. So I love that it takes both of these meanings. And it kind of brings them together, both about taking action on purpose, doing something on purpose, like actually choosing your destiny. And then at the same time, choosing a destiny and taking all of those action steps to make sure that they are in alignment with the end result with whatever it is that you want your legacy to be. It’s about thinking big picture enough to make sure that you’re steering your ship in the right direction. And it’s about thinking small picture enough to make sure that you’re actually doing it with intention that you are in alignment with the person and human being that you want to be. So that’s why I decided to call it on purpose. And it really does define the way that I live my life. And the way that I want to show up in the world is both on purpose and on purpose. This podcast has two weekly episodes, you will get a solo episode on the Monday and a guest interview on the Thursday. Now the solo episodes are really just an opportunity for you and me to connect and get to know each other better. So it’s a place for me to really open my doors to what is going on in my life and business to share with you what has been on my mind that week what I’ve been struggling with what’s been awesome. I think that there’s just so much room in this online space for people to be more vulnerable. And for people to be more authentic. And to really share the nitty gritty, it’s so easy to like go on Instagram and look at someone’s highlight reel and be like, Wow, their life is so amazing. I wish I could be more like them. And it’s so much more nourishing to hear that same person have real life conversations about what is legitimately happening in their life at that very moment. That to me, those types of episodes that I listen to where people are really real, honest and authentic. Those are the ones that I learned the most from, those are the ones that I get the most inspiration from. And so I wanted to create a space where I can have those moments with you, my audience, and then the guest interviews are going to be more about you know, someone’s life really getting to know a creator or a business person or whoever it may be not only getting to know them but also deep diving into like what’s worked for them what hasn’t worked for them. Each one of those episodes is really there to help you walk away feeling inspired, motivated and having learned something that you didn’t know previously. For those of you wondering who I am. My name is Alex Beadon. I’ll tell you a little bit about me. I’m a business coach, and I’ve been doing business coaching now for past five years, and I have loved every single second of it. I’m the kind of person who can just get lost in conversation about entrepreneurship, small business, social media, building a brand, online marketing, all of those things really excite me and light me up. And at the same time, I would say, What makes me super different is that I’m also just as passionate about your mindset and about what’s going through your mind, how are you treating yourself, what’s your energy, self care, self love, all of those things, to me are just as important, and are just as much of a piece of the puzzle as the strategic side of things. So in this podcast, you’re definitely going to get a strong mixture of both, you’re going to get the strategy and you’re going to get the energy and the mindset side of things to one day, I will definitely take you through my full life story and tell you all about my career and how I got to where I am today. But really, all you need to know right now at this very moment in time is that I’ve created this podcast, to be someone who is alongside this journey with you. I’ve actually never had a real job ever since I graduated from college back in 2010. I have been someone who has been 100% self employed, which is something that I’m really proud to say. And I think it also just shows how dedicated and committed I am to figuring this entrepreneurial journey out. And it fascinates me how every single business owner that I run into does it differently and makes it work for them. And to me, that’s what is so fascinating about the entrepreneurial journey, especially as we move into a time where we have the internet, we have access to so many tools at such small cost that can really help us leverage our voice, leverage our message, leverage our products and services. So to me, like being alive at this time is such an honor. And I want to create a platform here on the podcast where we can have really interesting conversations that help support you in your journey of entrepreneurship. One of the things that I stand for the most is that it’s not just about the end goal, it’s not just about hitting that profit goal. It’s not just about getting your business to that specific level or being featured in that magazine. It’s about the journey, if you are not enjoying the journey of entrepreneurship, you’re doing it wrong. And so that’s really what this podcast is all about. It’s about being on purpose, doing things strategically. And also making sure that you are in alignment with the legacy that you want to ultimately leave behind. It’s about creating your own version of success, and being able to define that version of success for yourself. And it’s also about learning to make it happen in a way that’s enjoyable. Like I said, it’s all about the journey. It’s not just about that end goal. Like I said, What matters to me just as much as the end result of creating whatever success it is that I want to create in my life and my business. It also matters so much that I enjoy the journey that I create a life that is worth living. And so to me, that’s what the solo episodes are really about. It’s a place for me to really like connect with you and show you the more of the journey and less of like, oh, this is what I accomplished, or this is what I did. I really want to open the doors and be like, Okay, this is what one right? This is what went wrong. Here’s a failure that I experienced this week. Here’s something I struggled with this week, because like I said, like I have learned the most from people who are open and that kind of way where they’re bringing you into more of like the daily behind the scenes thoughts that are actually running through your brain. So I really, really do hope that you enjoy this format. And I’m so excited to just experience the process of this podcast because I know the further we go into this podcast, the more I’m going to learn from you guys what you like, what you don’t like what’s helpful, what’s not helpful. I’m really excited to watch this podcast morph into something that I can say I’m super proud of. And something that you guys can say confidently is a non negotiable part of your week. Like that’s really what I’m trying to create here is an audio experience that guides you that makes you feel aligned. And that makes you feel as though you’re creating something that you can be proud of. So I really hope that this podcast helps support you in not only creating a very successful and profitable business, but also help support you along the journey in the moments where you feel like oh my gosh, what am I doing? Is this the right step? I failed again what is happening? Like that’s what this podcast is for. So I just want to say thank you so much for being a part of this journey with me. This is just the very first episode we have so much more to come. And it is an honor to be here by your side for this journey. Thank you for being here with me. So before we jump into today’s episode, I just want to say a huge thank you for being here with me like for any of you guys listening to this, you were probably my ride or dies and I just want to say I appreciate you guys and love you so much. And I just think it’s so much fun to be on this journey together.

So much of what I do is for you, I have so much respect for you as a person as someone who is a business owner and I know that most of you listening to this are so aligned with everything that I just spoke about, about this podcast, the name of the podcast of just living a life that is on purpose. It is just such an honor to be able to connect with you in this way. And I’m really looking forward to it. Let’s dive in, shall we? Okay, so what has been present for me this week, there’s a lot going on in my business right now. So let me just like get you guys up to speed. I just at the beginning of this year, really focused on launching Grand Slam, which I believe we launched at the end of March, beginning of April. And my goal was to make $60,000. Like, that was what it was that we were aiming for, we ended up making $100,000, right. So we ended up making way more than I was hoping or expecting to make. And it put me in this really interesting position where I was like, okay, like, I need to figure out what I’m gonna do with all of this money and how I’m going to wisely redirected back into my business. Previously, whenever I make large sums of money, to be quite honest with you guys, I just kind of like spread it out over as many months as I possibly can. I just live on it. And like that, just kind of what it has always been like, and now I’m at this point where I’m like, No, I want the business to grow. And in order for the business to grow, I need to reinvest back into the business. So the first thing I did was I got clear on what, what was it that was that I was spending the most of my time on, that was really holding me back from the activities that I love. So I sat down and I wrote a list of like, okay, what are the things that I love doing? What are the things that I could spend all day doing? What are the things that I wish I was spending all day doing? And those that list is really like creative things like I am, I used to be a photographer, guys, that’s how I got into all of this. i My career started off as a photographer. So creativity is so important to me, feeling self expressed is so important to me. So I was like, Okay, I know that I want to spend more time making content, like these, like this podcast, and more videos, and I want to spend more time on Instagram. And I want to spend time like actually connecting to my audience, finding out what it is that they’re struggling with, so that I can be of the highest service to them, right. So like, that was really where I wanted to be spending most of my time. And then when I looked at where I was actually spending my time, it was a very different story. I was spending hours every day just like checking on like, where are we? What needs to get done, and just evaluating like, the priorities of tasks, it was just taking me such a long time. And it’s not my strong point. It wasn’t something I was enjoying, it was something that I was doing, honestly, because it had to be done. So I decided that I was going to add someone to the team. Keep in mind at that point, I already had one full time employee called Katherine. And we had been working together for about a year and you know, had a really good working relationship. And, you know, she’s really in charge of the visual elements. So like the graphics, she’s also in charge of a lot of the behind the scene tech stuff. So I had all of those bases covered, thank God, but I really wanted to bring someone in who could think strategically with me and help me plan and help us basic raise our levels of productivity, and keep an eye on our end goals, where we are what needs to get done. And also fill in any of the blanks like really, this. We’re at the stage in the business where like, there are so many things that need to get done. Every single person on the team needs to be flexible. They need to be able to do multiple things. You’re like when you come and work for Alex bieden you need to be multitalented, right. So I was looking for this perfect person. And immediately the first person that came to mind is my best friend Laura. So to give you the backstory, Laura and I have been best friends since the fifth grade since we were 10, which is insane. We went to the same middle school in Venezuela. And we have been best friends ever since. She actually helped me launch one of my very first courses, online courses, which was called feel good blogging, we launched it back, I believe it was like 2013 2014 that we started working together. And ever since we work together, at that period of time, it was always my dream to hire her because I just realized like, this is someone who I can trust, like hands down not only trust in a way of like, she’s not going to spill my secrets or like that type of trust, but also a type of trust where it’s like, I know that she is not relying on me to to like connect the dots for her. I remember we were launching feelgood logging back in maybe 2020 1420 13. And there was something that needed to get done. And I had forgotten to tell her that it needed to get done. And when I remembered that I forgotten to tell her and I brought it up to her. She was like, Oh yeah, I already took care of that. And that just blew me away. Because I was like, wow, like you’re actually thinking five steps. 10 steps ahead. She’s super organized. She’s really on top of things. And ever since we worked together, back then I was like, Dude, this is the person who I need to bring into my business full time to really help with operations. So fast forward, you know, five years. And here I was making this decision, like, is this an investment that I that I’m ready to make, right. And this is the thing about business that I love so much is that it’s always like this weird mixture between you’re taking leaps of faith, really hoping that things are going to work out the way that you want them to work out. And simultaneously, you have to be strong enough that when you take that leap of faith, and it doesn’t work out, that you’re that you remain unaffected, that you remain grounded, right. So we had the conversation, obviously, I need to pay her a full time salary, she’s like, I don’t know if you can afford me, we had the conversation. She gave me a number that she wanted. And I was like, You know what, it’s a really big number. But I’m gonna go for it. Because I feel like you know, it’s just, it’s not, we’re never like, we need to, we need to jump in at some point, we need to jump in, even if I don’t feel 100% Ready, and we need to figure it out and make it work. So this is Laura’s, I believe this is Laura’s third week working with us, or we might be into week four right now. And it has just been amazing. Like, it’s so nice to have someone who is really super organized, which is something that I’m horrible at. But at the same time, you know, it’s also one of those things where someone doesn’t get used to working with you for like, I would say a good six months, like, it’s not really until that six month mark that you’re out maybe like four to six months where you’re really feeling in flow with someone. So we’re just going through that period of time where we’re getting used to each other getting used to working with each other. And it’s also just really exciting because there is so much that needs to get done in order for us to keep her in the company and in order for us to be able to afford to keep her so because there’s so much that needs to get done. And because we are literally constrained by time, my to do list just feels like it has never been so long. Like I was speaking to Laura. And I was like dude, I feel like ever since you’ve joined, it has just been non stop. And here’s the thing, guys, this is really what I want to speak to you guys about today is that in your business, you’re gonna go through seasons, you’re gonna go through seasons, where it does require you to wake up super early and work almost all night. And you’re going to have to make some sacrifices and not go out to whoever’s birthday party, or you’re going to have to miss some time down the islands, which is something that we do here in Trinidad. Everyone goes on a boat, they go down the islands, it’s basically like you’re on this boat in the middle of the ocean, or sometimes we go to people’s houses. But like, last weekend or two weekends ago, everyone went down the islands. And I was like, Nope, I’m staying at home because I’ve got things to do. And like, when I think about the big picture, right? It’s like, what are you willing to give up the short term sacrifices like, Oh, I’m not gonna go down the islands, which is something that, you know, we do quite regularly and something I’ve done what seems like a million times in my life and something that’s never gonna go away. And something that I can definitely choose to do the next time in exchange for the fact that like, I’m moving forward towards my goal. And I’m actually making things happen within my business that need to happen in order for me to reach that next level. And yes, there always is that next level, but you just have to know that like, okay, for me and my business right now, I’m really setting it up so that I don’t have to be working as hard as I’ve been working. Over the past seven years of running my business, I want to get to a stage where it’s super flexible, and I can decide to take lot days off, etc, etc. But at this stage of my business, it requires a lot of work, it requires a lot of hard work, it requires a lot of focus, it requires a lot of diligence. And that is 100% of what I’m willing to give to it. So it’s weird, right? Because it’s like you want to enjoy your life. That’s why you have your own business. But at the same time, in order for you to get to the next stage to get to the next level, a lot of times it requires you to put in the work. So that’s kind of where I’m at right now. It’s just this period of a lot of focus, a lot of hard work, a lot of laptop time, a lot of learning as well because I’m trying to learn a bunch of new things, really trying to take my business to that next stage where we have Grand Slam set up in an evergreen way so like this week, I’ve been working on Facebook ads I’ve been working on finalizing our evergreen funnel and really not even finalizing it it’s really that I’ve been working on like getting the bare bones of it set up I have to give a big shout out to my girl Amanda bond. If you’re looking for any help with your Facebook ads, she is my go to woman. She’s so knowledgeable in that area. So she’s just been such a great support system for me whenever I have a question I’m just like Amanda

What am I doing wrong? What’s happening and she’s just been super helpful. So I’m very, very grateful for that. But you He has been interesting to, I’ve learned so many new things about Facebook ads. One of them being that when you’re setting up your evergreen funnel, you should start at the end. This is something I learned from Amanda is that you should start at the final phase where it’s like you’re trying to convert sales, right? So you’re targeting the people who visit your sales page, and you’re sending them Facebook ads, so that they remember Oh, yeah, I went to that base. I went to that sales page. And I really did it. I was curious about Grand Slam. And now here are these ads on my Facebook feed that are prompting me to buy Grand Slams like that’s really what I’ve been focusing on this week, along with this launch of this podcast. Like, honestly, guys, I cannot wait until this podcast is live because it has been taking up. So much of my time. It is ridiculous. And again, one of those things where you have to hold space for the fact that like it is quite an annoying thing to have to work on. Especially before it’s live, especially when like, there’s so many different pieces of it that you’re trying to juggle. But at the same time remembering that like this is a long term play like this is not going to be this hectic forever. We’re launching a brand new podcast, we’re trying to get 100 reviews in the first week. So we have goals that we’re trying to accomplish. There’s podcasts that need to be recorded, there’s interviews that need to be edited, the intro had to be recorded. When we did the intro for the first time I hated it. And I was like no, like, I cannot press publish on this. And guys, I’m such like Done is better than perfect person. Like, I’m totally happy to press publish on something, even if I don’t think it’s the best thing ever. Because I realized that my expectations are impossibly high. And it’s just unrealistic. So like I’d much rather just press published and sit on something because it’s not perfect. But the first intro, I honestly hated it, I was like, this cannot be the intro to on purpose. Like, we have to have to have to redo this. So we edited the the intro, it sounds way better. Now. Now it’s at least at a place where I’m like, okay, I can put my name on this and feel proud about it, which is great. The important thing for me during this time has just been remembering to take care of myself, because I think when you’re working so hard, it’s really easy to get into a bad state of mind, where you’re just constantly being hard on yourself and be like, Oh, you didn’t get this done. You didn’t get that done. Whenever I’m in a period of of a lot of hard work compassion, showing myself compassion. And kindness is like rule number one, like, anytime a negative thought comes into my mind, I’m like, Nope, that is not allowed. It’s like you have a body guard, you know, like your whole body guard at the very front of your mind. Any thought that comes in, you’re like, let me judge whether you’re worthy of really believing because just because a thought comes in does not mean that it has any validity, right. So it’s really about choosing which thoughts you want to believe. So that’s been a really big theme for me this week. Also, just doing my best to take care of myself, make sure that I’m well fed, make sure that I’m well watered. One way that I did that is we’ve started ordering meals from someone so she drops off lunch for me every single day. And also giving myself time to do things that aren’t productive. I’m putting productive in air quotes. Because if I look at something that I would normally consider unproductive, not that I would consider unproductive what society might consider unproductive. So like cooking, I love to cook like I find it so therapeutic. I think it’s it’s just a really nice way to connect with myself. It feels like I’m serving myself, it feels like a self love practice for me. But it takes me like two hours to cook and make a meal and eat and then clean up. And it definitely takes a huge chunk out of my day. But I look at that as a commitment to myself. And I’m like, Okay, if I can cook a meal for myself once or twice a week that would make me feel really taken care of. And it would it would give me space to relax and just completely disconnect from work. And actually, that is productive. So for me during this busy period, it’s not necessarily about like working nonstop, but it’s about being as productive as possible. So it’s about getting in bed at the end of the night. And When Nick is like, hey, let’s watch. What are we watching? Billions when he’s like, Hey, let’s watch billions tonight. It’s about having the the wisdom to be like, You know what, if we’re going to watch millions, it’s probably going to take like an hour to finish an episode. Which then means that I’m going to sleep an hour later, which then means when I wake up early tomorrow, I’m not going to feel my best. So you know what tonight, let’s not watch billions because I need to get my sleep. And that’s really important for me tonight. Another great example is like going for walks. Me and Nick are starting to have a commitment with each other where we go for walks like once in the morning once in the evening, like twice a week, right? So we’re starting really slow because he’s he had took a lot to be like, Hey, let’s go for a walk. I don’t think it’s on the top of any of our lists. Like we’re both such highly productive people. It doesn’t feel like the most productive thing in the world to go for a walk and then you start to realize that yeah, it is super productive because number one you’re getting in like a light workouts You don’t have to do like a run in order for it to be productive, you can go for a light walk. And if that’s productive for your body, it’s movement movement is good, right movement is good for the brain, which means that it’s good for my business, it’s good for taking care of me. So that’s good. It’s also great for our relationship. Because we get to talk to each other and catch up in a situation where we’re not distracted by other people. We’re not distracted by our phones. So like, you could look at that. And for the longest time, I know both of us did, where it was, like, we want to go for a walk together. But man, we got so much going on. Like, we’ll just kind of put it off this week, we made a plan where like, Okay, on whatever day, it was Tuesday evening, we’re gonna go for a walk. And Tuesday evening came around, and I had so much work to do. And I was like, gosh, the last thing I want to do is go for a walk, I really just want to sit here and finish my tasks. And then I was like, you know, what, Okay, step back. Is this productive? And the answer is like, Yes, this is productive. Like, even though it’s taking me away from my work, I probably need a break. Because I’ve been working all friggin day long since early o’clock, right? So to me, that’s like the beauty. And the fun part of being in this space is getting to be in that position of leadership with myself where I get to make those decisions about what is productive, and what’s not productive. And sometimes it’s not what society would say it’s productive. But you know, what society’s version of productive, could not interest me any less, I know that if I don’t take care of myself. And if I’m not getting enough sleep, and if I’m not moving my body, and if I’m not meditating and taking care of my mind, I know it’s going to negatively affect my work, I know I’m going to burn out, I know it’s gonna seep through into everything I do in a negative way. So that’s why for me, it’s just super important, make those decisions. What I’m most excited for this week, because I’m recording this on a Friday, this is going to go live on the Monday. So when you’re listening to this, Laura is actually going to be coming to Toronto, to Laura lives in New York, New York, New York. Laura lives in New York. And we decided that, you know, since she’s new to the team, it’d be really beneficial for her to come down, visit Trinidad for a few weeks, see what it’s all about. And for, it’s just to like to get us to come together and really get aligned in the business to allow her to meet Katherine. I think it’s just it’s such an exciting time in the business. And there’s so much work involved, we’re we’re like really powering through to get as much finished as possible. I just thought it’d be like, soul food for her to come and visit and for us to get to be together. Like I said, she’s also my best friend. So like, it’s not just good for business, it’s good for my heart. It’s good for personal reasons. And so yeah, she’s going to be coming on Monday, which I’m so excited for. Not only I’m excited to see her, but I’ve also ordered all of this new equipment guys, IG TV went live last week, right? I’ve been putting out an IG TV video every single day that is live, which I’m super proud of. I’ve been doing a lot of repurposing of old content, but what I really want to get into is creating fresh content specifically for IG TV. But I didn’t really have the right gear, because a lot of my gear is heavy stuff like stuff that I I could put this camera on a tripod, and it would do a really great job. But I’m not going to bring this camera out and about with me, without really thinking about it. Because it’s heavy, it’s cumbersome, it’s just not comfortable. The more you guys listen to me talk, the more you’re going to realize I’m all about flow. And I’m all about ease. And I’m all about things just like I said flowing and being easy. So I bought a bunch of new equipment. And I’m so I’m really excited because she’s going to be bringing it all down with her when she comes. So that’s going to be amazing. And then also today, finally, our Facebook ads were approved for that final stage of like getting the sales, right, because remember, I told you like Amanda bond has me working backwards. So we’re working at the sales part first, where we’re targeting people who have visited the sales page, and we are sending them sales messages. So like, for example, right now we have four videos. One is a what is Grand Slam, another one is Grand Slam for you. Another one is a testimonial. And another one is basically an alive that I did where I answered people’s questions about Grand Slam, right. So I was like, let’s start with these four and kind of see how it goes. So those are currently live, we’ve had our first sale of the day. So that’s super exciting. So I’m just really excited to see like, how are the Facebook ads actually going to turn out? What’s gonna work, what’s not gonna work. And like I said, guys, like, I’m really here creating these podcasts, to share what’s happening behind the scenes and to share the lessons that I’m learning. Because I wish that someone was doing this. Like for me, you know, like, I think it’s really cool to share these types of things. I don’t think it makes you any less of a business owner, like Yeah, I’m still trying to figure all this stuff out or I’m trying to grow in this way. I’m trying to grow in that way. No one ever gets to a stage where they’re like, Okay,

my bet is good. Like, I’m done, right? There’s always a next level of growth. So I think having these conversations is really important, and it’s something that I want to do. So yeah, I’ll be sharing that with you next week. Hopefully I’ll have a little bit more insight into how the Facebook ads have been going, what’s been working, what hasn’t been working and what my big lessons have been. And yeah, I would say that those are the things I’m really looking forward to next week. Okay, my friends, that is the end of episode number one of on purpose. Thank you so much for being here with me and for listening all until the very end. Please take a moment to send me a message on my Instagram. You can find me at Alex beaten and let me know what did you think of this first podcast episode? And what did you like? And what would you like to hear more about? These solo episodes are really just completely freestyle. Like I have not planned anything. I’ve really just kind of like let my mental chatter flow out of my mouth. And I like I said, I wanted to be very open and honest. But your feedback matters to me because I do want it to be valuable for you. And I want you to be able to walk away and be like cool, like I learned this or I can implement that or like I’m going to shift my mindset in this way. I want it to inspire you, motivate you get you in the right place, the right frame of mind. Thank you so much for listening and I will talk to you guys again next time. Bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.