Mindset

S2 Ep.26 – Entrepreneurship: Managing Time and Quieting the Inner Critic

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There’s one thing I’ve been wrestling with lately – an invisible enemy in my entrepreneurial journey. It’s relentless, unforgiving, and perhaps the most challenging of all, and it’s gotten sooooooo much worst since I minimized my team. It’s not market trends or competitors … it’s my own inner critic.

CONFESSION: No matter what I do during a workday, there’s always this nagging voice whispering, “You could’ve done more.”

Sound familiar?

This struggle is at the heart of this podcast episode, “Entrepreneurship: Managing Time and Quieting the Inner Critic.” I decided to dedicate this episode to all of us battling the same inner critic, as it’s an experience so common yet rarely addressed.

In this deeply personal episode, I share:

  • the nitty-gritty details of how my inner critic affects me 🙈
  • the strategies I’ve found to be effective at overcoming it 🏆
  • practical ways to treat ourselves with compassion 💗
  • techniques to separate our identity from our productivity 🥂
  • and the importance of acknowledging our accomplishments 

But let’s be clear: This isn’t about achieving perfection or silencing that inner critic forever. It’s about creating an environment of acceptance and compassion within ourselves. It’s about recognizing that the inner critic is merely a manifestation of our deep care for our work, not a voice of truth.

This episode is less than 20 minutes long, but it’s packed with insights that can help reshape your relationship with your inner critic. So, whether you’re on your daily commute, sipping your morning coffee, or taking a quick break from work, I encourage you to give it a listen. My hope is that it brings you comfort in knowing you’re not alone in this struggle, reassurance that it’s alright to feel this way, and practical advice to manage this common entrepreneurial hurdle. 🎧

After listening, I would love to hear your thoughts. How do you deal with your inner critic? What strategies do you find effective? Reach out to me on Instagram or comment below. 

P.S. Have a friend who might benefit from this episode? Feel free to forward this blog to them. Let’s spread the love and understanding we all need on this journey!

P.P.S. I would love to hear what inspired you the most from this week’s episode. Hit reply or send me a DM on Instagram.

Resources mentioned in this episode: 

Tools mentioned in this episode:

  • Clockify

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free, and luxurious life. This Podcast is your weekly dose of connection and self-reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace, and take consistent action toward creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So take a deep breath, relax, and let’s get you back to where you belong. On purpose.

You’re listening to Episode 26 of season two of on purpose with Alex speeding, and in this episode, I’m going to be speaking to something that I’m sure every single online business owner can relate to. And it’s the feeling of overwhelm feeling like no matter what you do, you will never get through your to-do list, feeling a sense of beating yourself up over the fact that you’re not getting as much done and you’re not being as productive as you’d like to be, even when you look back at the day and you’re like but I actually did do a lot and I did accomplish a lot, right? There’s no real need to be beating yourself up about this. If you can relate to this, then this is the episode for you. I’m Alex Beadon, your favorite launch strategist and your guide to the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale for launching since 2016. I’ve been featured in Forbes and Entrepreneur, I’ve worked with clients ranging from solopreneurs to multi-million dollar small businesses. Here at Team Beadon. We pride ourselves on being the industry-leading destination for all things launch strategy, our 12-month program together we launch teaches our signature rinse and repeat launch strategy that has helped course creators and membership owners from all over the world have their best launches yet. Our goal is to give you the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom, and financial freedom. Now without further ado, let’s jump into today’s episode.

If you ever feel like you are beating yourself up, no matter what it is that you decide to spend your time on, you have a to-do list, you know what your priorities are. But no matter what you do, at the end of the day, it never quite feels like enough. If that’s you, this episode was created specifically for you. And the reason why I’m creating this episode is because this is something that I myself struggle with. You know, as business owners, we are always working on skills and tools in our toolbox, right. And I would say for me, this is definitely something that I am constantly working to improve when it comes to my mindsets. Oftentimes, when it comes to how we spend our time, I’m just so hard on myself, I just feel like I should have gotten more done within a specific period of time. But as I have gotten older, and as I’ve been in this industry for a very long time, I realized that this is just normal that it is just normal to feel this way, there’s always going to be more that I wish that I had gotten through I don’t think I’ve ever had a day where I finished every single thing on my to do list. And it is okay. And so this episode is going to be me sharing with you the way that I go about it dealing with this problem dealing with the fact that I find myself being so hard on myself. And so the first thing that I like to do is show myself absolute compassion. I remind myself that whatever it is that I’m beating myself up about probably is unnecessary. Something that I love to do is like, bring awareness to the thoughts, right, bring awareness to what it is that I’m telling myself. So a great example is this week, you know, I’ve been on such a good roll with posting daily to my reels. And I’ve been feeling so good about it and so proud about it. And I’ve been seeing all of these great engagement and results on Instagram, and it’s been really positive. And over the last few days, I’ve been working on so many projects, like we have so many projects that are up in the air right now we’re working on a collaboration with future females, which is amazing, wonderful, excellent opportunity. If you joined together we launched you’ll know that one of the things that we always talk about is how do we get more leads, you know, that’s one of the things that only business owners struggle with the most is how do I get more leads and one of the best ways is through collaboration. So as we gear up for our next launch, these are the types of activities that we are doing. Then we also are working on updating all of our sales pages for Together, we launch behind the scenes. So there’s lots of different things. We have a launch quiz, we have a launch expansion method training, which hopefully you would have already checked out. If you haven’t checked that out, you’re definitely missing out. It’s basically like, I don’t know, I think it’s like an hour and 10 minute long training, where I walk you through the launch expansion method, which is the way that we launch from time to time and are able to scale our efforts by pretty much reusing a lot of the assets that we’ve already created. So go and check that out if you haven’t already. But yeah, we’re working on all of these websites. We’re working with Galen from local creative Co. And there’s just a lot on my plates. And it’s so interesting, because I find myself telling myself, Oh, you didn’t spend time on this today? How could you not have spent time on this today? And how could you not have spent time on this day? Why didn’t you post Instagram reels for the last I think I’ve missed maybe three or four days. And just beating myself up about the things that I didn’t do and the things that I didn’t get done. So the first thing I do is bring awareness to those thoughts. So whether you write them down on a piece of paper, or write them down in your notes app, write them down, get them out of your head, get them onto a piece of paper, the next thing that I do is I reread them and ask myself like, is this actually true? And the way that I go about finding out if this is actually true is I go over to clarify, if you know, you know, I talk about this quite a lot. We, here at Team Beadon, track absolutely everything that we do. And we’ve been doing this for years. And over the years, the way that we’ve tracked our time has changed in terms of how we categorize the activities, etc. But the basic premise is that every single thing that I do and work on in the business, I write it down and clarify so that there’s never a question of like, oh, well, where did I spend my time, when I started tracking my time, I realized so much about the activities that I was spending my time on how I was prioritizing certain things. And I find that by tracking my time, it just shines a light on everything. And it helps me really understand where I spend my time. So I went I go I go on I check clock, if I after I bring my awareness to the actual thought right, then the thought in this case is oh, you know, you haven’t posted Instagram reels over the last few days. Why haven’t you done that? Or, for example, right now, I’m still working on the copy for the ultimate launch bootcamp opt in page, and I’m beating myself up about it and being like, why is this taking you so long? Like, why haven’t you finished this yet? You know, so just getting those things down on paper, heading on over to qualify and actually asking myself like, okay, have I been showing up to work? Have I been clocking in enough hours? Where have I been spending my time and just bringing visibility to the way that I’m spending my time, and then of course, realizing that I am. And here’s the thing, right? It’s like when you are showing up in your business, and you’re present, and you are consciously making choices throughout the day, I know that I’m doing my best. It’s not to say that I’m like, rolling out of bed and hanging out on the couch and not being strategic about the way that I spend my time I’m being extremely strategic. I think it’s just like, I’m going through this transition of having so much support and having such a large team of eight people. And then you know, now narrowing it down, there’s only two of us on the team. Now, there’s obviously going to be so much more on my plate. And on the one hand, I’m feeling so happy because I’m like, I love being creative. I love having my hands in every detail again, like I’m just loving the energy of this new chapter. And simultaneously going through that resistance of like, oh my gosh, I don’t have as much time as I used to have, you know, I

don’t I have way more on my plate than I used to have. And just figuring out that transition and showing myself grace as I go through that transition. So step one, writing it down. Step two, asking yourself is this true? Step three, reviewing any data that you have that can help you decide is this true or not? What changes do I have to make in order to alleviate this? And so for me, it’s just about acceptance, and giving myself grace. So acceptance, acceptance is everything that I just shared with you. It’s acknowledging that I have more on my plate, it’s acknowledging that I have less support in the team. It’s simultaneously acknowledging that I’m loving this chapter and I’m loving getting to be more creative and that this is what I’ve chosen. Right? It’s also about giving myself that grace. It’s about being okay with the fact that sometimes I’m going to beat myself up and and immediately nipping it in the bud as soon as it starts to happen. So as soon as I feel myself judging myself judging the way I’ve spent my time, I just remind myself like, Hey, it’s okay, you are human, you have been doing your absolute best I’ve seen you, I’ve been with you, I’ve shown up with you. It’s literally about mothering myself. Like, sometimes I feel like my mindset is like a child, you know, you have this little child in the back of your mind, or like a little mean, girl bully, who’s like you didn’t do this, you didn’t do that, you know, just judging, again, the way that I spend my time. And I just need to mother myself and be like, Hey, you’re being mean, for absolutely no reason. You have been doing your best. You have been showing up, you’ve been giving it your all. And you’ve been doing it every single day for who knows how long you are. You’re so generous to your clients, you show up for them. You deliver on the results, that and the transformations that people are coming to you for you have so much to be proud of. And you beating yourself up is 100%. Unnecessary. We don’t do that. And just speaking to myself like that. And you know, not necessarily. Again, this is not I’m not trying to beat myself up for beating myself up, right. So the premise, the idea is that I’m showing myself the utmost kindness. And then I’m just being patient with myself and just giving myself space to be like, cool, you’re feeling a little bit frustrated. Right now. There’s a lot on your plate. That’s normal. That’s normal. And just like literally letting that sink in. That is normal. It is okay. But now, what do we need to do to bring a little bit more control into the situation? So for example, this week, I have a podcast episode two, could you tell every single week we come out with a podcast episode, we’re not yet at the point where I could tell you which day of the week because I feel like every week, it’s a different day of the week. But at least we know every week, there’s a podcast episode coming out. And so I knew I had to finish this today. And I told myself, okay, instead of doing like this long episode that you normally do, we’re just going to keep it short, sweet, and simple and speak directly to what it is that I’m struggling with in this moment. Because we are all human. And this is what I want this podcast to be about. Like I want this podcast to be a real-life look into what it means to be an online entrepreneur. And so for me this week, this is what it’s been about. And the irony of it all is like I’ve had such a productive week, I feel like I’ve done such a good job of showing up and giving it my best, while also making sure that I’m not overworking and while also making sure that I’m taking time for myself and my personal life, and taking time to check in and like get my movement in and get my meditation and like I’m doing such a good job. And I’m really leaning into just being kind to myself. And so I hope that you can listen to this episode and take this as your sign to be kind to yourself today. I love you guys so much. If you enjoyed this episode, please take a moment to send me a message over on Instagram, tag me in your stories. It means the world to me to hear from you guys. And to make this more of a two way conversation. So if this resonated, please take a moment to let me know. I’m sending you huge hugs and wishing you all the best as you move forward in your week. And I’m really excited to share all of the upcoming things that we have in store for you. I am just like I said, I’m so happy and excited to be in this space where I have my hands back in the creativity of my business and it can really feel self expressed again, through all of the creative work that I’m getting to do. But you know, there are two sides to every story. You know, there’s there’s the excitement and the joy. And you know, Laura always tells me she’s the CEO of Team Beadon, our operations manager and she always tells me she’s like, it can be two things at once. So it can be yes, you’re enjoying it, you’re loving it, you’re feeling creative, you feel so connected to your business and your community again, and at the same time. It can be a little overwhelming you can be struggling with you know, finding your rhythm and your work again and figuring out like okay, maybe there is too much on my plate, maybe it is time to get a little bit more support again, and that’s okay, you know, we go through these transition phases, and there’s always something to learn and take away. All right guys, enjoy the rest of your week, and I will talk to you again next time. Bye. Thank you so much for listening to today’s episode of On purpose with Alex Beadon. I want to encourage you to go and check out the launch expansion method. This is a free masterclass that I created specifically for For online course creators and membership site owners to help them scale their sales. So if you haven’t gone to check it out yet, you can go and do that using the link in the description. You can also check out the link in my bio. I also have an available for you on my website. It is called the launch expansion method and it teaches you my six figure launch strategy that has helped so many business owners from all over the world to have their first six figure launches. So definitely go and check that out now. Thanks so much for listening, and I really look forward to next week’s episode. I hope to see you there bye.

#010 – Behind The Scenes of Jen Esquer’s 6 Figure Launch and 400,000+ Followers on Instagram

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What drives us forward? One word: Movement.

That’s been the story of Jen Esquer, a well-studied private sports therapist whose fondness of anatomy moved her to the lane of success.  

Being active since she was a young child, Jen has learned to love the specificity of body movement. From gymnastics to pilates, her extensive history studying anatomy and physiology inspired her to embark upon a meaningful path towards entrepreneurship.

“Get out of your own way, and things start to open up.”

Since discovering her purpose, Jen has made it her life’s mission to heal the world by empowering others to heal themselves. Now she spends her time creating programs, workshops and treatments that help keep the body in peak physical shape.   

“Take care of yourself, sit with your energy—meditate, work out. You have to take care of YOU first in order to be able to translate that out to other people.”

Find out more on what stirs Jen to action; listen to her talk about the biggest mindset changes she’s experienced, how a sound body is a sound base for a strong business and how she consistently lives her best life on purpose.

In this Podcast we talk about:

  • How Jen had such a highly successful launch of her first digital product
  • How to overcome paralyzing fears and take action as an entrepreneur
  • How Jen has grown her instagram account to more than 400K followers

Take a Step in the Right Direction:

IG: @docjenfit
Website: www.docjenfit.com

Events that Moved her:

Ascension Leadership Academy in San Diego
Radical Acceptance

Loved this and want more? Check out our other episodes here.

Spark a conversation! Say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
If you want to know how to have a highly successful launch in your business, this is the episode to listen to today’s guest, Jen s. Kerr launched her online course for the first time and made more than 100,000 US dollars. That’s right. In this episode, she shares exactly how she did it, the fear she had to overcome in order to make it happen. And we talked about how she’s managed to grow her Instagram account to more than 400,000 followers. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hey, friends,

welcome to episode number 10. Of on purpose with Alex Beadon, I am so pumped that we have finally reached double digits literally, I could not be more excited. But I would be more excited if we were at triple digits. Cannot wait for that day really excited. Anyway, today I’m talking to physical therapist and private sports therapist, Jen s care. What I love most about Jen is that she is someone who shows in a really unique path as a physical therapist, by deciding to put a lot of focus in building her personal brand and her online presence, so much so that she now has a following of more than 400,000 people on Instagram. And the very first launch of her online course at the end of 2017 made over six figures. It was amazing to hear how Jen has accomplished so much so quickly. And I think you’re going to love this episode. If you want to take a quick moment to find her on Instagram. Her username is Doc Jen fit. So D OC Jen fit doc Jen fits, definitely go and check her out. But I think you’re really going to enjoy this. So take a listen. And when you’re done, hit me up on Instagram and let me know what did you think? Enjoy, guys, and thank you so much for being on the podcast with us today. I’m so happy to have you here.

Jen Esquer 2:21
Well, thank you for having me. I’m excited.

Alex Beadon 2:23
The very first question that I have for you is what do you find most nourishing about having your own business?

Jen Esquer 2:32
It’s really down to the core of what I do. It’s exactly, it’s fulfilling my why my purpose in terms of what I’m trying to create. So it’s like, my business just runs off of my connection to being able to relate that to people so that they understand they can grab onto it. And the more that I’m able to connect that to relate that to people to get them to understand and feel my why the more the business grows. And so it’s it’s all about that connection, that getting back to my why. And that’s really what I do, why I do what I do and why I have the business.

Alex Beadon 3:16
Can you tell us more about your relationship to your purpose, first share with us what you would think that your purpose is? And then have you always been connected to your purpose? Like how did that come about? Yeah, so

Jen Esquer 3:32
my, my why my purpose is really being able to get people out of the mindset of you get fixed by someone else. But it’s really you get to fix yourself. And the more that they understand that connection, the more people start to take ownership for their own bodies start to tap into their own bodies, move their own bodies and get out of pain and injury on their own. And so that’s really what I want to bring to the world. That’s my mission. Right? As a physical therapist, I don’t fix you. That’s not it’s not my goal. That’s not my mission, but you’re able to fix yourself. And really, I feel like that’s translated into my own business and being able to become an entrepreneur just by following that path. And following that mission, I knew I loved the body. And so I wanted to get into physical therapy. I taught Pilates. I coached gymnastics, but it was never really getting I wanted more. I was always asking why, well, why is this and why do I modify this and why do they have pain here? Why am I taping an ankle? You know, so it was? It wasn’t for me enough. I was always asking more. And so I went to physical therapy school. That was great. But then I continued to say, well, I know the basics now but how do I really help someone? How do I really get, you know, pain away or put vent injury. And so I started learning more I would, I worked at a place that I made sure I had mentorship and continue taking courses. And as that started to grow, and as I felt like I could start to reach out and help people more and kind of dive into that deeper, I realized that a clinic setting wasn’t where it was supposed to be. And so I went off and I did my own thing. And I started having my own clients and my own outside of the clinic. And that was great. So

Alex Beadon 5:30
been hard for you, though. Because isn’t that like the traditional path? Oh, 100%. Yeah, that must have been really fearful for you.

Jen Esquer 5:39
It was and it was almost like a crazy transition in my head, that perspective that just had like, all of a sudden, one day, I was like, why am I still working here? I’m done. And it was almost like, I just had to take that immediate leap when I felt the energy was there at the right time. And this has always been my thing is like, I haven’t rushed anything, I’ve definitely followed my own path and followed what I felt like was the right timing. Because yeah, I could have started my own thing right out of grad school, I already had a bit of a following. And I could have just used that and try to hustle on my own. But for me, it didn’t feel real, yet it didn’t feel authentic. I didn’t feel ready. And so I followed my path of No, this is where I need to be. I’m still learning, I’m still learning. And I think that’s okay. Because you’ll get to the point where you’re like, I can continue learning now. And I feel like I can go off and I can help people in a different way. And so once I made that transition, it was amazing. And then it came into well, I want to be able to help people more, how can I reach a broader audience without having to see them in person and without having to work on them? One on one. And so it was like, How can I now translate that into an online market? Yeah,

Alex Beadon 7:02
that’s really cool. So were you always leaning in the entrepreneurial direction? Like, did you always know that was the direction but you were kind of just waiting for the right time?

Jen Esquer 7:13
Honestly, no. Oh,

Alex Beadon 7:17
where did this? Like? Where did it come from? Where did this idea come from? That you were like, oh, I should maybe do my own thing and do it online. Like both of those things. I feel like number one doing your own thing. And then number two, bringing it online. There’s not that many people will at least not that I know of who are doing what you’re doing online.

Jen Esquer 7:36
Right? There’s not a lot, for sure. I mean, and they don’t teach you any it mean you barely learn business stuff when you’re going through and becoming a clinician, let alone anything online. But it really was. So in my last year of PT school, my boyfriend was getting worked on by someone at his home. And she was a chiropractor, but she had her own table shattered on tools. And I remember watching her work on him. And I was like, she’s doing my job. She’s like a physical therapist. She’s doing soft tissue, she’s doing exercises with him. And I was like, What the heck. And so that’s when I first started to ask questions. And I asked her, I was like, how are you doing this? You don’t have to go through a clinic. You don’t need insurance. Like what? I had no idea, I literally had no idea what this was. And so she was the first person that kind of sparked my interest in like, oh, I can set my own schedule, I can take on my own clients, I can work the way I want to work, especially now because as a physical therapist, we had direct access, meaning that we didn’t have to have a doctor’s referral to see clients where in the past you always did as a physical therapist, and chiropractors never had to, which is why, you know, they’ve been able to thrive in business a lot, I think a lot further along than physical therapists have. So that’s what first sparked my interest. And so even when I was working at the clinic, I started taking clients on my own on the side and kind of going to a CrossFit and and seeing how that felt. Right. And so that’s what first started to kind of pique my interest and then having the relationship I had I was surrounded by people that were in the online market and, and doing businesses online. So that did pique my interest in terms of like, well, can I take my social media presence and turn this into something that I could reach more people?

Alex Beadon 9:29
Yeah, okay, cool. So there’s so many directions I want to go down. Okay, first, before we go down the social media direction, I want to talk about kind of your journey as an entrepreneur because I know okay, you made the decision, you decided to go online, great, fine, whatever, but like was that the initial thing was like, Okay, I’m gonna step out on my own and do this online thing, or did you kind of step out on your own? Have your own private clients and then dive into the art because you have the mobility method, which I know is your online Horse. And I feel like I really wasn’t paying much attention. But I feel like very quickly after I saw on Instagram that you’d gone out on your own, you launched the mobility method, is that correct?

Jen Esquer 10:12
Yeah, it was about six months, right? I had been working on my own. And then I decided to create an online course. So it was funny. I like, I took the leap of faith had like, zero clients and was like, Well, I’m just gonna see what happens. I literally told my bosses, I was like, I have a week, guys, I can’t give you two weeks because I have a lot to figure out on my own. So and they ended up being OK with that everyone was really nice. So I ended up like fully, picking up a full six day schedule really quickly working like eight hours a day. And and then as I started to, like, kind of dive in and say, Well, can I take this on mine, I had to scale back, I was like, Okay, I can’t work six days a week, there’s no way. So I went down to four. And then I went down to three men two, and now I’m down to one. Because it’s just a lot of energy to try to learn how to, you know, translate what I’m trying to do, and take that online and just learn online entrepreneur, online businesses is a beast, you know, and people think, Oh, you have a social media following that means that you could just come out with a program and kill it, maybe. And that, that used to work really, really well. But if you don’t know how to do online marketing, then you’re not going to be successful and be able to reach people the way you want to. So there was so much that I needed to learn. And I continue to learn. So I just

Alex Beadon 11:43
had the housing.

Jen Esquer 11:46
Exactly. So I had to scale back on my in person clients. And that just kind of came with time again, just like kind of figuring out the path of, of how is this going to work and trial and error and figuring out what my own system gets to be?

Alex Beadon 12:01
And do you think that you would like to be at the point where you are not working with clients at all in it’s all online? Or do you think that it’s super beneficial to at least have ones once a week?

Jen Esquer 12:13
For me right now, I think it is beneficial to have once a week clients only because what I do in person is different still than what I can take online, I haven’t figured out how I can really take the deep neurological stuff and translate that into an online program because it is so complicated, weird and different. So I love being able to still see the difference that I’m able to make in a person that comes to me only a few times, you know, again, I’m not fixing anyone, I’m just facilitating. So being able to do that in person is still such a powerful thing for me. So for right now, it’s once a week unless I’m gone on vacation or something which does happen. So and we’ll see. We’ll see where that evolved into.

Alex Beadon 13:01
I love that. Okay, cool. So I’d love for you to tell us about your business model. The mobility method, how many times have you launched it? How’s it been going?

Jen Esquer 13:12
Yeah. First launch was in November.

Alex Beadon 13:17
So really, that was the first launch first launch. I feel like it was so much longer ago. When I saw the forest launch, I was like, Oh my gosh, this is so cool. Wow. Okay. It was just it was just recently then.

Jen Esquer 13:31
Mm hmm. So it wasn’t even that long ago. And I was it was funny. It was like, I just in September, I think it was when I was like, I’m going to do an online program. Right? I don’t know how I’m going to do it. But I’m going to do it. And I remember sitting in on just a couple of different like meetings and conferences and being like, oh my god, this is so cool. And I’m learning so much stuff. And then the next day I’d be like, I have no idea what they just said cuz I don’t know what any of that mean. And it’s like, again, I had this huge social media following but no email list, right? Let alone do I know what like a squeeze pages are an opt in? Like I didn’t know any of these things, right? Crazy. And so I started pulling in girlfriends that have been doing this for a while and I’d be like, oh, let’s let’s go get coffee or let’s create a mastermind how fun would that be? And like just getting people like together so that I can learn from other people. And that was super helpful. Luckily, I do have amazing friends who are open and abundant and willing to share. I started going to conferences, going to and just reaching out to people that I was probably afraid to reach out to and ask a question, but I just did and I was just like in a phase of like, I’m going to push it I’m gonna do whatever it takes and and they were actually willing to sit down with me and to go over like like what my launch would look like and suggest books I should read and, and things like that. And so saw so beneficial, so helpful. And I decided to launch in November and kind of do, like, get people back into the gratitude of what mobility is. And so I did the challenge leading into it. And it because, you know, it kind of followed gratitude and thanksgiving, that’s what I wanted to like, kind of, you know, stay in the, in the same realm and same mindset of, and it ended up being so powerful, I ended up getting other friends to be able to promote my free challenge, not my program, but my free challenge and get other people to, you know, talk about it and get signups and opt in. So all of a sudden, I built us, I think I had almost 11,000 opt ins in the washer. Oh, that’s

Alex Beadon 15:53
amazing. And you had a competition as well, didn’t you?

Jen Esquer 15:57
So it was the challenge. And I would pick three random winners and I giving away a prize. And then I literally followed like Jeff Walker’s launch sequence in terms of like, how I was talking to people in the mindset. And I also had a boyfriend who was like, Okay, do another live, do another story, do another, like really pushed me. And even though it was scary, like I just did a live like, why are people gonna want to hear. And every time I did, though, people were able to connect with my why they were able to connect with why I was doing this, it’s not to take your money, like, I don’t want your money, I want to help you, I want you to understand why this is important in your own body. And when I was able to connect that to people, sales would go through, I would net more people buying and it was an again, it’s not for the result. But it was just for the connection. And every time I was able to connect back to that, again, it would work, it would work. And it was like, Really, it pushed my boundaries, it pushed me out of my comfort zone to really how much can I get out there because I never talked to my audience like this, I never sold anything. I’ve just been giving value for the last two years, like, here’s all the free stuff, here’s how to help your body. And, and then all of a sudden, now I’m saying here’s how you can put this in one place and have it tangible for you. And so it was just it was amazing. It was powerful it was it went way better than expected. And I just because I I put down, you know, my, my fear of looking weird or being judged or, you know, asking for help, I have more support. And I got it. I had friends who one of my friends, he was the first one who kind of guided me into how I should be posting for, for social media in terms of talking about the body and how I should structure that. And he actually, he’s huge in the rehab world online. And he put my link in his bio stories for me, he talked about how proud he was of me and opposed, it was the cutest thing, but he like so to get other people who are in my same field, doing close to what I’m doing. And getting their support met so much.

Alex Beadon 18:24
That’s amazing. I love so much of what you just said. Okay, so one thing that I love that you said is that you were putting yourself out there way more than you were ever than you ever had before way more than you were comfortable putting yourself out there. What was that time like for you? Because I know, a lot of the doubts and fears that come up are like people are gonna get annoyed. Like, I always tell my clients and like you have to like, literally feel like a broken record. What’s interesting is that, like, I remember I only saw you go live once, right? I only whereas I think the thought that goes through people’s minds is like, oh my gosh, people are gonna get so sick of hearing me. But really, people are probably only going to catch one, maybe two, you know that people don’t see most of what you’re posting. Fortunately, the algorithms change and everything happened. So yeah, you’re right. People are How often were you going live during that time?

Jen Esquer 19:25
During the launch time I was going live probably every day and then on the last like two days of my launch. So following the launch sequence, you know, it’s usually an open closed, closed cart. I didn’t close the cart, but I was I was giving away an early bird pricing and so the price was gonna go up. And so I was doing honestly like three lives a day by the last two days. Wow, that’s all morning, afternoon night. I was like, here’s my morning coffee. How are you guys?

Alex Beadon 19:58
That’s so cool. I like that. Uh, I like that you were just like, I gotta put myself out there and like that it made you uncomfortable. And you did it anyway. And I love what you said about asking for help, even from people who you think would have zero interest in helping you through this, people love being of help an end of service. And I mean, you might say no, and no one’s gonna die.

Jen Esquer 20:20
Yeah, and it’s totally fine. And I did have friends who are like, You know what, I can’t promote that challenge. And I’m like, No, oh, good. Yeah. And I said, if there’s anything, I can help you with it, please let me know. And, you know, it’s no hard feelings it gets. Yeah, like nothing

Alex Beadon 20:35
personal. Yeah, no, not at all. I’m also super interested by the fact that you had this huge Instagram account before you even began your journey as an online entrepreneur. So I’d love to hear what has your experience with Instagram be have been like, how did you get started? How has it evolved? Where are you at with it today? Tell us a little bit about that.

Jen Esquer 20:59
Yeah, so it got started accidentally. I was in I was in grad school at the time, and I was posting my workouts which typically are outside. And I would do like, because I used to run a lot. And I would do that a lot. And that’s relative. I would run for cardio, and then I would do a lot of calisthenic work. So like on the bars and pull ups leg lifts kind of continued with my gymnastics kind of training because I loved the feel of like the body weight and, and just being able to maintain that strength. And so I would post about it. And then I would tag the calisthenic pages, which four years ago, one of them had like 300,000 followers, which four years ago that’s following Yeah, exactly. So he reached out and he was like, Hey, we all get together in Venice. Like you should come meet up with us. And so I was like, okay, cool. And I ended up going down to Venice Beach and training with them. They were so nice. Like, these jacked guys who do these bars are like, greeting me one by one as I’m like, planning. They’re so cute. But they were they were so nice. And he would post anyone who was in the calisthenic community, right? And so naturally, he started posting me and I was like, uh, so I just do handstands now. And so I just kind of it’s shifted into my journey and I he asked me to compete, so I started training to compete and calisthenics. Wow, it was just like a little side hobby from school. It was like I don’t want to study right now. Let me post a video. So it was fun. It was fun to meet a new community of people. I started getting in contact with a lot of the yogi’s because I was upside down and doing handstands. And so I started hosting challenges with Yogi’s and meeting different people in that aspect, getting it’s cool I did to influencer events and just hanging with people who love to move their bodies and all these amazing cool ways. And so I felt like so it was just such a cool feeling to have these cool friends. I’d have like Cirque du Soleil friends and some calisthenics, and Yogi’s and all these different people who were amazing in my eyes. So it was really fun, and it was purely a hobby. And then I graduated, and I was like, Well, I kind of I don’t I don’t know if I care about this anymore. And I was already at 100,000 followers. Wow. But I it was like steady, it didn’t grow any more. And I was just like this is I’m a PT now. Why am I doing this? This is like, this isn’t my job. I shouldn’t be focusing on it. And that’s when my friend Vinnie rehab met up with him in Toronto and he was like, why aren’t you posting like anatomy type stuff? Why aren’t you talking about the body and I was like well I’m a new PT I just graduated I don’t have the knowledge yet and and it was that fear of being judged of not being at that level I should be of like, Oh, what if other PTS who’ve been doing this for years now see my stuff and they’re like what is she doing? You know, so it was it was having that that just the fear of putting myself out there and that in that aspect hiding behind fitness and doing cool things with my body? That was easy. Yeah. I didn’t have to I didn’t even have to show my face a lot because I was afraid of being judged for how I looked I was afraid there was just so much I was afraid of and so I just was resistant to a lot of things until I just decided to listen to him and I did one video and it took off and I was interested in this and so I started doing it more and people liked it more and and then I changed my name to doctrine fit because it be Jen underscore e s underscore care. Oh wow. Nothing to do with anything. My name is And so I changed my name got serious and started like posting regularly about the body and everything and it took I grew over 200,000 Just from posting educational things.

Alex Beadon 25:13
That is amazing. And the

Jen Esquer 25:15
more I did it, the more people loved it. And which was also gratifying because I’m like, Oh, my God, people want to actually learn. Yeah, cool. Yeah. Then I started, like, meeting mentors and meeting other therapists that I admired that I thought I wasn’t good enough yet, or so it was just like, it just goes to show, you know, get out of your own way. And things start to open up.

Alex Beadon 25:40
Yeah. And it’s funny that you touched on that fear part. Because that is, I would say, like one of the top three excuses that I hear all the time of why people don’t want to make content. They’re like, Oh, but what if I say something wrong? Like, I don’t know everything. And it’s like, you don’t need to know everything. You just need to be able to help one person or inspire one person and it’ll be worth it. And you might stumble, or you might fall in like, so. Learn and you’ll move on.

Jen Esquer 26:04
Yeah, exactly. Yeah, exactly.

Alex Beadon 26:06
So how important would you say your Instagram has been for the growth of your business and the success of your business?

Jen Esquer 26:17
For getting started, for sure has been the number one thing that’s helped me,

Alex Beadon 26:22
I guess you said, you didn’t have an email list when you first launched? Was that a six figure launch? I feel like I heard that that was a six figure launch somewhere. It was. Okay. So that was it was clearly a very successful launch, especially for your first launch. So you would say that that really had a lot to do with the fact that you were well connected, people were supporting you, and that you had this awesome Instagram account to utilize 100%? And how because you said at the beginning, it was helpful, maybe not so much anymore. How do you feel about your Instagram account? Now?

Jen Esquer 26:57
I definitely still feel like it helps. I mean, I, I do feel like my growth has kind of slowed down. I mean, things are just hard to figure out. And I don’t I don’t sit there trying to figure it out, right? Because it’s just a waste of time. Like people reach out. They’re like, Oh, algorithms change. I’m like, Dude, it’s changing all the time. Yeah, you know, it’s not something that we can, unless you’re in Facebook, and Instagram and like working it, I don’t think we’ll really have a full grasp on it. So So and it’s like a rabbit hole. It really is. So do the best you can in terms of putting out amazing content and things that you know, are going to be catched not only from your audience, but mainly from other people like scrolling through the popular page, why are they going to want to click on you, I always say Instagram is a billboard. It is your billboard, it is something that needs to look catchy, it needs to look just like everything is going to be viral, which is hard to determine you can’t determine you never know, but do your best.

Alex Beadon 28:03
I want to kind of dissect a little bit into what you just said, before we move on. You said Yeah, want to create content that’s eye catching, not just your ideal client. Mm hmm. So talk to me about that. Because if we’re trying to attract our ideal clients, what I think what you’re trying to say is that basically, the more people you have coming to your Instagram account, the more people are actually going to see your content. Yes, the more chances you’ll actually have of hitting your ideal client.

Jen Esquer 28:27
Yeah, correct. Yeah. And when you when someone first sees you, and then they go, and maybe they’ll want to follow you for a hot second, because they’re like, well, this person may be looked a little interesting, you’re gonna show up in their stories. First, you’re gonna show up in their feed first when they first follow you. So if you have some good content that’s coming up first, or they may be click your store and they start to hear a little bit from you, they like your personality, maybe, maybe there is like a free challenge that you’re running or your course is just landing or you have a webinar that’s coming out or whatever it may be. And they get to hear that first because they’re just like, kind of curious. Like that is it’s always your moment, it’s always your moment to to step up to show who you are, and to be able to convey that to anyone who might come across your page.

Alex Beadon 29:16
That’s interesting. Okay, cool. What did I cut you off? You were gonna say something else, and I cut you off. Do you remember what it was?

Jen Esquer 29:25
I don’t know if I do, but that’s okay.

Alex Beadon 29:28
Any more thoughts on Instagram before we wrap up and move on to the next topic?

Jen Esquer 29:34
I just say, you know, don’t be afraid to reach out and connect. I even I worked at a physical when I first worked at the physical therapy clinic. There was a guy there who he had blocked me when we work together because he was trying to build his own following and I was like, Excuse me, I could have helped you like, we could have collaborated. I had a lot more followers than me Yeah, and don’t be closed off to anyone, whether they’re in your space, whether you’re just unsure, like, be open. And if it doesn’t work for you fine, like you move on, you know, but be open, be collaborative reach out to people, the more that you reach out, the more people are like, Oh, this is actually like a really cool person. They’re really nice. Like, people want to be surrounded by nice, cool people, people who are going to be supportive. So comment, like, go reach out, be open to people who are even in your same space and your same industry, because there’s a lot that you can learn from other people.

Alex Beadon 30:39
I want to talk to you about your routine and your lifestyle. So firstly, I want to know, how do you structure your weeks? I know you said that one day a week you’re working privately with one on one clients, what is the rest of your week look like? Oh, man.

Jen Esquer 30:54
I would say I’m still trying to figure out my structure.

But it really is it’s content creation. So I’m constantly thinking, anytime I have a new idea, I have a notepad that I just go to, and I write it down. And like, if someone asks a question about something, I’m like, Oh, I can create a video on that. I’m gonna write that down. So. So it’s constantly having an open mind to be able to write things down and kind of come up with things as I as I feel like I, I can. And then it’s also answering emails and managing my team and just a lot of content creation. I mean, as someone who writes programs and and has an Instagram, and if you’re in this world, it is going to be a lot of constant. Yeah, whether it’s writing newsletters, blogs, whatever it may be.

Alex Beadon 31:50
What does your content currently look like? Obviously, I know you’re on Instagram, you have an email list. I assume you’re sending out weekly emails. Yeah. What else are you making? Do you have a YouTube channel?

Jen Esquer 32:02
It is in the works. Okay, cool.

Alex Beadon 32:05
Yeah. So right now, is it just mainly you’re focusing on Instagram and email list?

Jen Esquer 32:10
Yes.

Alex Beadon 32:11
Do you have a blog?

Jen Esquer 32:14
Yeah, rough. I have a few blog posts. But it’s all like a main focus. It is. So not a main focus. And even people that I learned from who used to blog all the time there, they’re switching, doing blogging less. Yeah. And figuring out how they can optimize in other areas better. And I’m really learning as well. So it’s like, how can I translate taking, you know, someone from whether it’s an Instagram post or a swipe up in a story and just taking them straight to the the email list rather than even a blog post. So some people take it straight to a blog post that hopefully, hopefully takes them back into the email list. I’m usually just taking them straight, either into the program or into the email list.

Alex Beadon 33:03
I’m curious about your email list when you’re sending out or even Instagram as well, I know that mainly, so you said you have the mobility method, which focuses on being able to move with ease, correct? How far do you kind of shift away from that in your content? Like how, how often are you veering into other topics? Um, or do you mainly try to just talk about that, because you know that that’s what you’re selling?

Jen Esquer 33:36
I would say I probably only do that about specifically talking about mobility or showing like a mobility flow. I specifically do that probably once a week, sometimes even less. But I would say all my content is kind of geared around, like, how can you open up? How can you mobilize? How can you decrease restrictions in an area so so I’m probably talking about it a lot more than I even realized or other people realize, but a lot of it is still geared around. And what is attractive, unfortunately, to most people is like, oh, shoulder pain, my pain is right there. How do I increase that? How do I decrease that? How do I you know, so, unfortunately, I do still have to talk a lot about just pain in one area in order for it to be attractive, which isn’t necessarily what my passion and my goal is, but But hopefully, then, if I’m able to at least attract them that way, then I’m able to translate into that as they start to see my content more and more, it’s like, well, that painful area doesn’t necessarily mean you know, you do these exercises, it might be coming from your big toe, it might be coming from a different area. So then I hopefully drop them into more education as they start to follow me.

Alex Beadon 34:54
I love that you mentioned that because I think so many people are don’t really want to talk about certain things. things that actually are what’s going to bring the, the, the level of understanding that their ideal client has, that’s what’s going to attract them. So I love that you touched on that. What’s been the hardest part so far about being an entrepreneur?

Jen Esquer 35:14
Um, you know, right now, I have to admit that it’s just been really exciting. I don’t put a lot of pressure on myself in terms of like how something’s going to do. I just like, here’s another experiment. For me. It’s like, it’s always experimenting, you never really know what’s going to happen. Yeah. And when you let go of the expectation of like, I need to hit a six figure launch, or I need to do this or you stop comparing yourself to other people as well, and how they’ve done. You’re just able to, like play with it and kind of see like, well, maybe this post will do? Well, let’s just try it out. Let’s experiment. Let’s see what this newsletter does. Like, I even had a newsletter where I forgot to change the subject line. So it said new broadcast, and it actually got more clicks. Oh, my God, what did I do? And then

Alex Beadon 36:08
you’re like, Oh, well, yeah.

Jen Esquer 36:11
So it’s like, it’s all just an experiment. You all you just get to kind of play with it and see how what is the best message? Or best way for me to relay my message? How am I going to connect with more people, and every time you did dig back into that, why that connection that where it’s truly coming from of what you want to create, and what you’re trying to help, hopefully with the world, then you’re able to just have it grow and let go of expectations.

Alex Beadon 36:41
I’m sure I love all of that. Everything you just said is like, one of the I think it’s one of the big things that stops people from achieving success is that they put so much pressure on this one launch, it’s like, Now or never, you know, and then they fail. And they’re like, Oh, well, it wasn’t meant for me. Whereas you’re just like, I’m just experimenting, and I’m gonna keep experimenting until I find what works. So that is epic. I want to know what you think your experience as a physical therapist? How has it benefited you as an entrepreneur? Like how do you see things differently as a physical therapist, as an entrepreneur?

Jen Esquer 37:23
For me, as a physical therapist, I think it it’s just been a game of how to relate my particular message in terms of what people typically think physical therapy is, and what I’m trying to say about it. I even I met with a chiropractor, a couple a few weeks ago, and he’s like, oh, yeah, well, physical, like I do the chiropractic and then sometimes I send them to physical therapists. And I’m like, Well, what do you think a physical therapist does. Because a lot of times, it’s still the mindset of the chiropractor does the adjustment and the physical therapist does the strengthening. And that’s how we work, right? But in my mindset, it’s like no person who wants to facilitate and help is going to facilitate and help whether that means no matter what that looks like, across the board, because to be honest, physical therapists can do adjustments, we call them manipulation, right? Eye chiropractor can do soft tissue massage and exercise the same way that we can. So it’s, it’s just a person helping and facilitating a person rather than, you know, this is what you know, we do ultrasound, and we do electrical stimulation and this mindset of like, one sided of what a physical therapist is what it does, that we, we you only see a physical therapist after surgery, or you only see a physical therapist of your, if your doctor tells you you need to go see. So just changing the mindset has been really interesting as an entrepreneur, because you don’t see a lot of physical therapists, entrepreneurs. And if they are, they’re usually I think the one who really got us started and did an amazing job is Kelly stret. And he spoken to CrossFitters and read a book and, and really got the idea of biomechanics coming from a physical therapy standpoint. So he did amazing and changing the mindset of fat, but it still gets to shift it still gets to be changed in a lot of people. And so just being an entrepreneur in that way and kind of seeing how can I talk to people that they start to understand what I’m really saying what I mean, what a and getting it out of the mindset of the traditional rehabilitation are boring words that just don’t connect with people. Yeah.

Alex Beadon 39:49
You’re like a natural marketer. I don’t know where this comes from. But you I just am listening to you and I’m like, I hope everyone listening to this is translating it to their own way. Whatever it is that they’re doing, because no matter which field you’re in, you should be looking at it. Like, how can I make this? So me? And so like, how do I make my message stand out? How do I make sure that when someone sees whatever it is that I’ve created, that it immediately captures their attention and really teaches them something new or whatever, I love everything you just said, like that was so so brilliant. And I think it’s just people need to apply it to every single field, like no matter which field you’re in, because it works even as busy like even more. So if your field is super populated online, like you need to learn how to communicate it in a in a unique way. So that was brilliant. I love that. What do you think is one piece of advice that could greatly benefit the life of an online entrepreneur that is most often ignored.

Jen Esquer 40:50
Self Care?

Alex Beadon 40:51
Oh, tell me about that.

Jen Esquer 40:54
Because I think especially even me who’s a physical therapist and and getting other people that move, you know, it’s like I am all of a sudden sitting at my computer for hours on hours. And I’m like, Oh, my God. Self Care is hugely important. Plus, it’s just going to get like, when you’re able to take care of yourself and tap into whatever that is that looks like so whether that’s going to a float tank or getting massage or working out, or you can just got to, you have to kind of sit with your energy, whether that’s meditating, or whatever it looks like for you, but you have to take care of you first, in order for you to be able to translate that out to other people and start to create more and just move your energy. That’s what I usually it’s like, I will get pent up, I’ll get stressed out, moods will start to shift, I’m not going to be able to connect with people if I’m not moving my energy. So I have to my self care for me personally is movement.

Alex Beadon 41:53
Hmm. I like that I was listening to a podcast today actually. And they were talking about how so often, self care is like, you know, meditate or journal or visualize or whatever and actually moving your body and the energy in your body is such a big part of self care.

Jen Esquer 42:09
So huge, so huge. And I don’t even just mean like, pop on a podcast and go for a walk or something. But like get out of your environment that you’re sitting in, especially as a new online entrepreneur, there is so much thinning, there is so much learning there’s is a lot of overwhelm at first. So being able to get out of that environment. And, and yeah, like you said, move the energy just shift and

Alex Beadon 42:37
my next question is, have you ever been given business advice that didn’t sit well with you or just intuitively felt off? And you were like, Oh, that just sounds miserable? Like how do you kind of decipher between this is good business advice that’s pushing me outside of my child, my comfort zone and it’s challenging me and bad business advice, that maybe it’s good and maybe it works, but it just doesn’t feel authentic to

Jen Esquer 43:05
it always has to come it always has to hit me and be able to convey my why if it’s going to take away from my message that I’m trying to share with people even if it might look more attractive, I’m not going to do it right so like for example, I’ve been told I have a new program a membership site and it’s it has functional HIIT workouts and so it does have workouts in it as well as mobility and core. And I was told oh you know you can like on the main sales page, lose fat, lose weight that kind of thing. And I was like no, I can’t do that is not my why that is not my message. Like if I’m getting someone to move and work out it is purely to start to strengthen things they might not know about start to increase the heart rate like I’m looking at it completely functionally I’m they’re not coming to me to lose weight. I’m not their personal trainer and I’m not going to dive into that so if it is not going to get out my why I’m not going to do it even if it would attract more people even if that was not my audience and it’s not what I want to do so that I’m like super adamant about like no

Alex Beadon 44:27
I’m gonna challenge you I’m gonna give you I’d love to know your your thoughts on this. So you know they have these bots right that you can put onto your Instagram account and it will go and like other people’s photos, which is smart because it’s getting your account onto the little notifications of other people’s account which is introducing people to you. Technically it’s not as bad as like the follow unfollow method where like, I think that’s a little bit more slimy. I’d love to know your thoughts on that because I’ve been I’m thinking about this, and I’m so divided part of me is like, I can I can get on board the liking thing, because it’s like, it’s a good marketing technique. It’s getting my name out there, whatever. And it’s it and it works. And then on the other side, I’m like, Ah, it’s just so I don’t know, you know?

Jen Esquer 45:18
Honestly, I would say, well, first of all, I thought they killed a lot of those things. And that wasn’t, so I’d be careful with it. Because Instagram has gotten a lot smarter at that. I know, that was a big thing, like three years ago. I think I did the liking thing for a little bit. Yeah. With one of the apps. So I did, I did use it. And what I say to that is, you know, if it’s something where you’re not buying anyone, and you’re not in like, you’re not

Alex Beadon 45:48
tricking them, anyone? Yeah.

Jen Esquer 45:50
Like, there used to be the ones where you could leave a comment. And you could totally tell that comment has nothing to do that. Awful and so I would I would not go into comments or anything, but like, it is just, you know, maybe you would like it without even knowing, you know, so you don’t you don’t know, it just it’s a like, yeah. way of encouraging someone else. So I don’t think it’s bad. I think it’s bad if you’re going to buy fake followers just to make your following look bigger.

Alex Beadon 46:24
First of all, probably not intelligent.

Jen Esquer 46:26
No, it’s not going to relate to business sales. It’s good that your people are going to find out because your likes your engagement, like things are going to be fishy. It’s just, in that sense, be real. And even if it’s, you know, it is hard to grow nowadays. So if that means you’re doing ads, in terms of getting your face out there more and people can see that still means that people have to go click on you and follow you. Yeah, Bill, for me an authentic way to grow even though you’re paying for ads. Very true not paying for followers. So if that’s the way And granted, I haven’t done any of this, I’ve never paid for anything to increase my page, whether that was a shout out or anything, mine has been purely organic. And I’ve been very grateful for that. But may I do ads at a certain point, maybe possibly. And it’s not that I’m not buying fake followers? Like, you’re just increasing your reach in terms of how many people can see we’re all trying to do that.

Alex Beadon 47:27
Yeah. Oh, I love it. Okay. So much of what you said today was brilliant. Thank you so much for sharing all of your wisdom with us. Before we wrap up, I have a few fire rapid questions. So what is one thing you do that has been a non negotiable in the success of your business movement? Your mindset shift that has made the biggest difference in your life as an entrepreneur,

Jen Esquer 47:55
getting out of my own way, like really getting out of my, like fear mindset. And I did a leadership course. And that honestly helped. Like if I hadn’t done that leadership course, I probably wouldn’t have been able to step up the way I did and connect with.

Alex Beadon 48:11
What was the name of the leadership course?

Jen Esquer 48:13
I did. It’s called ascension Leadership Academy in San Diego. Cool, highly recommended, even if you don’t live in San Diego, Go to it.

Alex Beadon 48:22
Sounds awesome. I’ll be sure to put that in the show notes as well. So people can go and check it out. Fill in the blank the world would we the world would be a better place if more people knew blank.

Jen Esquer 48:34
Wi mobility was important for their bodies.

Alex Beadon 48:39
The book that changed my life was

Jen Esquer 48:45
radical acceptance.

Alex Beadon 48:47
And lastly, this is my favorite thing from every episode, I asked everyone to challenge our audience to do one thing over the next week. So what’s the one thing that you would like all of our listeners to focus on doing?

Jen Esquer 49:03
Tuning into their bodies? And moving?

Alex Beadon 49:07
So okay, let’s just dive into that for one little minute. When you tune into your body, what does that really mean? Like how for someone who doesn’t even understand? How would you explain to them?

Jen Esquer 49:21
That means when you have an ache or pain or you eat something that’s your like, your stomach doesn’t feel good tune into that What did you just eat? Why would you want to put that back in your body? I mean, it’s not about having a diet. It’s just about awareness, taking care of yourself and loving yourself loving yourself so deep that you’re not going to do something that causes pain or causes hurt. And granted, I’m going to be like, You know what, right now I’m gonna have the pizza and my stomach is gonna hurt. So as long as you have that awareness that that’s gonna happen. That’s okay, but but tapping in so maybe it’s like well sitting this way causes pain are sitting in this chair causes pain. So maybe you’re going to shift, you’re going to start to get out of that. Or maybe you’re going to, you know, try a stretch and say, oh, did that get me out of pain? Could I do that? Can I implement that like, one time throughout my day where it takes two seconds, and I’m suddenly able to not have that pain anymore? So tuning in to what, what feels bad, and what feels good.

Alex Beadon 50:29
Thank you so much, Jen. That was awesome. Can you let everyone know where they can find you online and on Instagram?

Jen Esquer 50:37
Yes, Instagram mainly is where I’ll be I try to honestly answer all my DMs. Sometimes it takes me like a month. So be patient. But I do. So doc Jen fit is where I’m at on Instagram website, YouTube, because I am having that up and coming. So other things Dr. unfit.

Alex Beadon 51:02
That’s awesome. Thank you so much, Jen. And I just really appreciate that you came on the show and I loved getting to know you better. And I just am so I love watching online because I feel like you’re such like you’re just so different to everything else that I’ve seen. And I feel like you’re shining in your own way. So thank you for being you and thank you for the work that you do in the world. And thank you for being on the show.

Jen Esquer 51:25
Yeah, thank you for having me. It was so good connecting.

Alex Beadon 51:30
Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcasts, select it then scroll down until you see write a review and then type away I hope you really enjoy your week and I will see you guys again next time stay on purpose

oh my gosh you guys look how amazing this shrimps are Raja cocktail Lux meet Beatrice, an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. I’m all two of you. Well, I guess I’m just here by myself now. Why don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www dot gramm dashlane.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#001 – Welcome to My New Podcast: “On Purpose With Alex Beadon” – Balancing Hustle With Well Being

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I’m so happy to announce that my podcast is FINALLY HERE, and today I’ve got Episode 001 for you!

In this episode I welcome you to the On Purpose with Alex Beadon Podcast. We talk about *why* I decided to name it “On Purpose with Alex Beadon” and I share exactly what I hope the podcast becomes for you.

Once we get over the introductions, I dive deeper into what’s been present for me this week in my business and life including:

  • Why I decided to hire my BFF as my operations manager
  • The sacrifices I’ve been making due to my commitment to success
  • How to enjoy your life when you’re hustling and putting in the work
  • What I’ve been doing behind-the-scenes of our Evergreen Funnel
  • Why I’ve been turning to Amanda Bond for all things Facebook Ads
  • The downsides of unrealistically high expectations
  • The one part of the podcast that we had to re-do
  • The important thing to remember when you’re in hustle mode
  • One simple change I’ve made since being in hustle mode to make sure I’m taken care of
  • The importance of discerning what’s a productive use of your time and what’s not
  • Why I don’t subscribe to society’s definition of “productive”
  • What I’m most excited for this week (Laura’s visit!)
  • What I’ve been doing with IGTV and what I’ll be doing with it moving forward

QUOTABLES:

“This is the thing about business that I love so much…. You’re taking leaps of faith, really hoping that things are going to work out the way you want them to work out… and simultaneously you have to be strong enough that when you take that leap of faith and it doesn’t work out that you remain grounded and unaffected.”  – Alex Beadon

“I’m such a ‘done is better than perfect’ person” – Alex Beadon

“Whenever I’m in a period of hard work, showing myself compassion and kindness is rule number one.” – Alex Beadon

“You have a bodyguard at the front of your mind… Just because a thought comes in does not mean it has any validity. You choose the thoughts you want to believe in.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends 😉

P.S. Loved this and want more? Check out our other episodes here.

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lift. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose.

Hello, friends, it is Alex Beadon here and I am so excited because you were listening to episode number one of my brand new podcast called on purpose. I’m so excited that you’re here that you’re listening. Like I said, this is the very first episode. And so in this episode, I really just want to introduce myself, introduce the podcast and then dive into podcast number one. So in this episode, I’m going to be talking to you all about how to deal with your life when you’re working super hard and when to accomplish your goals. It requires a lot of hustle. So I talk about my experience with dealing with that intense hustle season of my life. But before we dive into all of that goodness, I really just want to introduce you to the podcast and really give you a good idea of what it is all about. So I created on purpose as a way to have the types of discussions that light me up the most, I’m someone who really enjoys meaningful conversations, conversations that really get down to the core of who someone is, what matters most to them, and what it is that they are trying to create with their lives. I believe that it is an honor to be alive and breathing here on this planet. And I believe that we all have a responsibility to show up as our best selves. And to leave this planet better than when we found it. I want this podcast to be a part of your weekly routine that really helps fuel you to be that best version of yourself that really helps you think outside of the box see things from a new perspective, and allows you to see what is truly possible for you. The reason why I decided to call it on purpose is because it has a double meaning. Firstly, you know how you can say like, you can do something on purpose like you do it. Purposely you do it with intention, oh, yeah, I did that on purpose, right. And then there’s also on purpose, which means like the actual word purpose, which has more to do with meaning and fulfillment and being aligned with whatever it is that you believe the purpose of your life is, right. So I love that it takes both of these meanings. And it kind of brings them together, both about taking action on purpose, doing something on purpose, like actually choosing your destiny. And then at the same time, choosing a destiny and taking all of those action steps to make sure that they are in alignment with the end result with whatever it is that you want your legacy to be. It’s about thinking big picture enough to make sure that you’re steering your ship in the right direction. And it’s about thinking small picture enough to make sure that you’re actually doing it with intention that you are in alignment with the person and human being that you want to be. So that’s why I decided to call it on purpose. And it really does define the way that I live my life. And the way that I want to show up in the world is both on purpose and on purpose. This podcast has two weekly episodes, you will get a solo episode on the Monday and a guest interview on the Thursday. Now the solo episodes are really just an opportunity for you and me to connect and get to know each other better. So it’s a place for me to really open my doors to what is going on in my life and business to share with you what has been on my mind that week what I’ve been struggling with what’s been awesome. I think that there’s just so much room in this online space for people to be more vulnerable. And for people to be more authentic. And to really share the nitty gritty, it’s so easy to like go on Instagram and look at someone’s highlight reel and be like, Wow, their life is so amazing. I wish I could be more like them. And it’s so much more nourishing to hear that same person have real life conversations about what is legitimately happening in their life at that very moment. That to me, those types of episodes that I listen to where people are really real, honest and authentic. Those are the ones that I learned the most from, those are the ones that I get the most inspiration from. And so I wanted to create a space where I can have those moments with you, my audience, and then the guest interviews are going to be more about you know, someone’s life really getting to know a creator or a business person or whoever it may be not only getting to know them but also deep diving into like what’s worked for them what hasn’t worked for them. Each one of those episodes is really there to help you walk away feeling inspired, motivated and having learned something that you didn’t know previously. For those of you wondering who I am. My name is Alex Beadon. I’ll tell you a little bit about me. I’m a business coach, and I’ve been doing business coaching now for past five years, and I have loved every single second of it. I’m the kind of person who can just get lost in conversation about entrepreneurship, small business, social media, building a brand, online marketing, all of those things really excite me and light me up. And at the same time, I would say, What makes me super different is that I’m also just as passionate about your mindset and about what’s going through your mind, how are you treating yourself, what’s your energy, self care, self love, all of those things, to me are just as important, and are just as much of a piece of the puzzle as the strategic side of things. So in this podcast, you’re definitely going to get a strong mixture of both, you’re going to get the strategy and you’re going to get the energy and the mindset side of things to one day, I will definitely take you through my full life story and tell you all about my career and how I got to where I am today. But really, all you need to know right now at this very moment in time is that I’ve created this podcast, to be someone who is alongside this journey with you. I’ve actually never had a real job ever since I graduated from college back in 2010. I have been someone who has been 100% self employed, which is something that I’m really proud to say. And I think it also just shows how dedicated and committed I am to figuring this entrepreneurial journey out. And it fascinates me how every single business owner that I run into does it differently and makes it work for them. And to me, that’s what is so fascinating about the entrepreneurial journey, especially as we move into a time where we have the internet, we have access to so many tools at such small cost that can really help us leverage our voice, leverage our message, leverage our products and services. So to me, like being alive at this time is such an honor. And I want to create a platform here on the podcast where we can have really interesting conversations that help support you in your journey of entrepreneurship. One of the things that I stand for the most is that it’s not just about the end goal, it’s not just about hitting that profit goal. It’s not just about getting your business to that specific level or being featured in that magazine. It’s about the journey, if you are not enjoying the journey of entrepreneurship, you’re doing it wrong. And so that’s really what this podcast is all about. It’s about being on purpose, doing things strategically. And also making sure that you are in alignment with the legacy that you want to ultimately leave behind. It’s about creating your own version of success, and being able to define that version of success for yourself. And it’s also about learning to make it happen in a way that’s enjoyable. Like I said, it’s all about the journey. It’s not just about that end goal. Like I said, What matters to me just as much as the end result of creating whatever success it is that I want to create in my life and my business. It also matters so much that I enjoy the journey that I create a life that is worth living. And so to me, that’s what the solo episodes are really about. It’s a place for me to really like connect with you and show you the more of the journey and less of like, oh, this is what I accomplished, or this is what I did. I really want to open the doors and be like, Okay, this is what one right? This is what went wrong. Here’s a failure that I experienced this week. Here’s something I struggled with this week, because like I said, like I have learned the most from people who are open and that kind of way where they’re bringing you into more of like the daily behind the scenes thoughts that are actually running through your brain. So I really, really do hope that you enjoy this format. And I’m so excited to just experience the process of this podcast because I know the further we go into this podcast, the more I’m going to learn from you guys what you like, what you don’t like what’s helpful, what’s not helpful. I’m really excited to watch this podcast morph into something that I can say I’m super proud of. And something that you guys can say confidently is a non negotiable part of your week. Like that’s really what I’m trying to create here is an audio experience that guides you that makes you feel aligned. And that makes you feel as though you’re creating something that you can be proud of. So I really hope that this podcast helps support you in not only creating a very successful and profitable business, but also help support you along the journey in the moments where you feel like oh my gosh, what am I doing? Is this the right step? I failed again what is happening? Like that’s what this podcast is for. So I just want to say thank you so much for being a part of this journey with me. This is just the very first episode we have so much more to come. And it is an honor to be here by your side for this journey. Thank you for being here with me. So before we jump into today’s episode, I just want to say a huge thank you for being here with me like for any of you guys listening to this, you were probably my ride or dies and I just want to say I appreciate you guys and love you so much. And I just think it’s so much fun to be on this journey together.

So much of what I do is for you, I have so much respect for you as a person as someone who is a business owner and I know that most of you listening to this are so aligned with everything that I just spoke about, about this podcast, the name of the podcast of just living a life that is on purpose. It is just such an honor to be able to connect with you in this way. And I’m really looking forward to it. Let’s dive in, shall we? Okay, so what has been present for me this week, there’s a lot going on in my business right now. So let me just like get you guys up to speed. I just at the beginning of this year, really focused on launching Grand Slam, which I believe we launched at the end of March, beginning of April. And my goal was to make $60,000. Like, that was what it was that we were aiming for, we ended up making $100,000, right. So we ended up making way more than I was hoping or expecting to make. And it put me in this really interesting position where I was like, okay, like, I need to figure out what I’m gonna do with all of this money and how I’m going to wisely redirected back into my business. Previously, whenever I make large sums of money, to be quite honest with you guys, I just kind of like spread it out over as many months as I possibly can. I just live on it. And like that, just kind of what it has always been like, and now I’m at this point where I’m like, No, I want the business to grow. And in order for the business to grow, I need to reinvest back into the business. So the first thing I did was I got clear on what, what was it that was that I was spending the most of my time on, that was really holding me back from the activities that I love. So I sat down and I wrote a list of like, okay, what are the things that I love doing? What are the things that I could spend all day doing? What are the things that I wish I was spending all day doing? And those that list is really like creative things like I am, I used to be a photographer, guys, that’s how I got into all of this. i My career started off as a photographer. So creativity is so important to me, feeling self expressed is so important to me. So I was like, Okay, I know that I want to spend more time making content, like these, like this podcast, and more videos, and I want to spend more time on Instagram. And I want to spend time like actually connecting to my audience, finding out what it is that they’re struggling with, so that I can be of the highest service to them, right. So like, that was really where I wanted to be spending most of my time. And then when I looked at where I was actually spending my time, it was a very different story. I was spending hours every day just like checking on like, where are we? What needs to get done, and just evaluating like, the priorities of tasks, it was just taking me such a long time. And it’s not my strong point. It wasn’t something I was enjoying, it was something that I was doing, honestly, because it had to be done. So I decided that I was going to add someone to the team. Keep in mind at that point, I already had one full time employee called Katherine. And we had been working together for about a year and you know, had a really good working relationship. And, you know, she’s really in charge of the visual elements. So like the graphics, she’s also in charge of a lot of the behind the scene tech stuff. So I had all of those bases covered, thank God, but I really wanted to bring someone in who could think strategically with me and help me plan and help us basic raise our levels of productivity, and keep an eye on our end goals, where we are what needs to get done. And also fill in any of the blanks like really, this. We’re at the stage in the business where like, there are so many things that need to get done. Every single person on the team needs to be flexible. They need to be able to do multiple things. You’re like when you come and work for Alex bieden you need to be multitalented, right. So I was looking for this perfect person. And immediately the first person that came to mind is my best friend Laura. So to give you the backstory, Laura and I have been best friends since the fifth grade since we were 10, which is insane. We went to the same middle school in Venezuela. And we have been best friends ever since. She actually helped me launch one of my very first courses, online courses, which was called feel good blogging, we launched it back, I believe it was like 2013 2014 that we started working together. And ever since we work together, at that period of time, it was always my dream to hire her because I just realized like, this is someone who I can trust, like hands down not only trust in a way of like, she’s not going to spill my secrets or like that type of trust, but also a type of trust where it’s like, I know that she is not relying on me to to like connect the dots for her. I remember we were launching feelgood logging back in maybe 2020 1420 13. And there was something that needed to get done. And I had forgotten to tell her that it needed to get done. And when I remembered that I forgotten to tell her and I brought it up to her. She was like, Oh yeah, I already took care of that. And that just blew me away. Because I was like, wow, like you’re actually thinking five steps. 10 steps ahead. She’s super organized. She’s really on top of things. And ever since we worked together, back then I was like, Dude, this is the person who I need to bring into my business full time to really help with operations. So fast forward, you know, five years. And here I was making this decision, like, is this an investment that I that I’m ready to make, right. And this is the thing about business that I love so much is that it’s always like this weird mixture between you’re taking leaps of faith, really hoping that things are going to work out the way that you want them to work out. And simultaneously, you have to be strong enough that when you take that leap of faith, and it doesn’t work out, that you’re that you remain unaffected, that you remain grounded, right. So we had the conversation, obviously, I need to pay her a full time salary, she’s like, I don’t know if you can afford me, we had the conversation. She gave me a number that she wanted. And I was like, You know what, it’s a really big number. But I’m gonna go for it. Because I feel like you know, it’s just, it’s not, we’re never like, we need to, we need to jump in at some point, we need to jump in, even if I don’t feel 100% Ready, and we need to figure it out and make it work. So this is Laura’s, I believe this is Laura’s third week working with us, or we might be into week four right now. And it has just been amazing. Like, it’s so nice to have someone who is really super organized, which is something that I’m horrible at. But at the same time, you know, it’s also one of those things where someone doesn’t get used to working with you for like, I would say a good six months, like, it’s not really until that six month mark that you’re out maybe like four to six months where you’re really feeling in flow with someone. So we’re just going through that period of time where we’re getting used to each other getting used to working with each other. And it’s also just really exciting because there is so much that needs to get done in order for us to keep her in the company and in order for us to be able to afford to keep her so because there’s so much that needs to get done. And because we are literally constrained by time, my to do list just feels like it has never been so long. Like I was speaking to Laura. And I was like dude, I feel like ever since you’ve joined, it has just been non stop. And here’s the thing, guys, this is really what I want to speak to you guys about today is that in your business, you’re gonna go through seasons, you’re gonna go through seasons, where it does require you to wake up super early and work almost all night. And you’re going to have to make some sacrifices and not go out to whoever’s birthday party, or you’re going to have to miss some time down the islands, which is something that we do here in Trinidad. Everyone goes on a boat, they go down the islands, it’s basically like you’re on this boat in the middle of the ocean, or sometimes we go to people’s houses. But like, last weekend or two weekends ago, everyone went down the islands. And I was like, Nope, I’m staying at home because I’ve got things to do. And like, when I think about the big picture, right? It’s like, what are you willing to give up the short term sacrifices like, Oh, I’m not gonna go down the islands, which is something that, you know, we do quite regularly and something I’ve done what seems like a million times in my life and something that’s never gonna go away. And something that I can definitely choose to do the next time in exchange for the fact that like, I’m moving forward towards my goal. And I’m actually making things happen within my business that need to happen in order for me to reach that next level. And yes, there always is that next level, but you just have to know that like, okay, for me and my business right now, I’m really setting it up so that I don’t have to be working as hard as I’ve been working. Over the past seven years of running my business, I want to get to a stage where it’s super flexible, and I can decide to take lot days off, etc, etc. But at this stage of my business, it requires a lot of work, it requires a lot of hard work, it requires a lot of focus, it requires a lot of diligence. And that is 100% of what I’m willing to give to it. So it’s weird, right? Because it’s like you want to enjoy your life. That’s why you have your own business. But at the same time, in order for you to get to the next stage to get to the next level, a lot of times it requires you to put in the work. So that’s kind of where I’m at right now. It’s just this period of a lot of focus, a lot of hard work, a lot of laptop time, a lot of learning as well because I’m trying to learn a bunch of new things, really trying to take my business to that next stage where we have Grand Slam set up in an evergreen way so like this week, I’ve been working on Facebook ads I’ve been working on finalizing our evergreen funnel and really not even finalizing it it’s really that I’ve been working on like getting the bare bones of it set up I have to give a big shout out to my girl Amanda bond. If you’re looking for any help with your Facebook ads, she is my go to woman. She’s so knowledgeable in that area. So she’s just been such a great support system for me whenever I have a question I’m just like Amanda

What am I doing wrong? What’s happening and she’s just been super helpful. So I’m very, very grateful for that. But you He has been interesting to, I’ve learned so many new things about Facebook ads. One of them being that when you’re setting up your evergreen funnel, you should start at the end. This is something I learned from Amanda is that you should start at the final phase where it’s like you’re trying to convert sales, right? So you’re targeting the people who visit your sales page, and you’re sending them Facebook ads, so that they remember Oh, yeah, I went to that base. I went to that sales page. And I really did it. I was curious about Grand Slam. And now here are these ads on my Facebook feed that are prompting me to buy Grand Slams like that’s really what I’ve been focusing on this week, along with this launch of this podcast. Like, honestly, guys, I cannot wait until this podcast is live because it has been taking up. So much of my time. It is ridiculous. And again, one of those things where you have to hold space for the fact that like it is quite an annoying thing to have to work on. Especially before it’s live, especially when like, there’s so many different pieces of it that you’re trying to juggle. But at the same time remembering that like this is a long term play like this is not going to be this hectic forever. We’re launching a brand new podcast, we’re trying to get 100 reviews in the first week. So we have goals that we’re trying to accomplish. There’s podcasts that need to be recorded, there’s interviews that need to be edited, the intro had to be recorded. When we did the intro for the first time I hated it. And I was like no, like, I cannot press publish on this. And guys, I’m such like Done is better than perfect person. Like, I’m totally happy to press publish on something, even if I don’t think it’s the best thing ever. Because I realized that my expectations are impossibly high. And it’s just unrealistic. So like I’d much rather just press published and sit on something because it’s not perfect. But the first intro, I honestly hated it, I was like, this cannot be the intro to on purpose. Like, we have to have to have to redo this. So we edited the the intro, it sounds way better. Now. Now it’s at least at a place where I’m like, okay, I can put my name on this and feel proud about it, which is great. The important thing for me during this time has just been remembering to take care of myself, because I think when you’re working so hard, it’s really easy to get into a bad state of mind, where you’re just constantly being hard on yourself and be like, Oh, you didn’t get this done. You didn’t get that done. Whenever I’m in a period of of a lot of hard work compassion, showing myself compassion. And kindness is like rule number one, like, anytime a negative thought comes into my mind, I’m like, Nope, that is not allowed. It’s like you have a body guard, you know, like your whole body guard at the very front of your mind. Any thought that comes in, you’re like, let me judge whether you’re worthy of really believing because just because a thought comes in does not mean that it has any validity, right. So it’s really about choosing which thoughts you want to believe. So that’s been a really big theme for me this week. Also, just doing my best to take care of myself, make sure that I’m well fed, make sure that I’m well watered. One way that I did that is we’ve started ordering meals from someone so she drops off lunch for me every single day. And also giving myself time to do things that aren’t productive. I’m putting productive in air quotes. Because if I look at something that I would normally consider unproductive, not that I would consider unproductive what society might consider unproductive. So like cooking, I love to cook like I find it so therapeutic. I think it’s it’s just a really nice way to connect with myself. It feels like I’m serving myself, it feels like a self love practice for me. But it takes me like two hours to cook and make a meal and eat and then clean up. And it definitely takes a huge chunk out of my day. But I look at that as a commitment to myself. And I’m like, Okay, if I can cook a meal for myself once or twice a week that would make me feel really taken care of. And it would it would give me space to relax and just completely disconnect from work. And actually, that is productive. So for me during this busy period, it’s not necessarily about like working nonstop, but it’s about being as productive as possible. So it’s about getting in bed at the end of the night. And When Nick is like, hey, let’s watch. What are we watching? Billions when he’s like, Hey, let’s watch billions tonight. It’s about having the the wisdom to be like, You know what, if we’re going to watch millions, it’s probably going to take like an hour to finish an episode. Which then means that I’m going to sleep an hour later, which then means when I wake up early tomorrow, I’m not going to feel my best. So you know what tonight, let’s not watch billions because I need to get my sleep. And that’s really important for me tonight. Another great example is like going for walks. Me and Nick are starting to have a commitment with each other where we go for walks like once in the morning once in the evening, like twice a week, right? So we’re starting really slow because he’s he had took a lot to be like, Hey, let’s go for a walk. I don’t think it’s on the top of any of our lists. Like we’re both such highly productive people. It doesn’t feel like the most productive thing in the world to go for a walk and then you start to realize that yeah, it is super productive because number one you’re getting in like a light workouts You don’t have to do like a run in order for it to be productive, you can go for a light walk. And if that’s productive for your body, it’s movement movement is good, right movement is good for the brain, which means that it’s good for my business, it’s good for taking care of me. So that’s good. It’s also great for our relationship. Because we get to talk to each other and catch up in a situation where we’re not distracted by other people. We’re not distracted by our phones. So like, you could look at that. And for the longest time, I know both of us did, where it was, like, we want to go for a walk together. But man, we got so much going on. Like, we’ll just kind of put it off this week, we made a plan where like, Okay, on whatever day, it was Tuesday evening, we’re gonna go for a walk. And Tuesday evening came around, and I had so much work to do. And I was like, gosh, the last thing I want to do is go for a walk, I really just want to sit here and finish my tasks. And then I was like, you know, what, Okay, step back. Is this productive? And the answer is like, Yes, this is productive. Like, even though it’s taking me away from my work, I probably need a break. Because I’ve been working all friggin day long since early o’clock, right? So to me, that’s like the beauty. And the fun part of being in this space is getting to be in that position of leadership with myself where I get to make those decisions about what is productive, and what’s not productive. And sometimes it’s not what society would say it’s productive. But you know, what society’s version of productive, could not interest me any less, I know that if I don’t take care of myself. And if I’m not getting enough sleep, and if I’m not moving my body, and if I’m not meditating and taking care of my mind, I know it’s going to negatively affect my work, I know I’m going to burn out, I know it’s gonna seep through into everything I do in a negative way. So that’s why for me, it’s just super important, make those decisions. What I’m most excited for this week, because I’m recording this on a Friday, this is going to go live on the Monday. So when you’re listening to this, Laura is actually going to be coming to Toronto, to Laura lives in New York, New York, New York. Laura lives in New York. And we decided that, you know, since she’s new to the team, it’d be really beneficial for her to come down, visit Trinidad for a few weeks, see what it’s all about. And for, it’s just to like to get us to come together and really get aligned in the business to allow her to meet Katherine. I think it’s just it’s such an exciting time in the business. And there’s so much work involved, we’re we’re like really powering through to get as much finished as possible. I just thought it’d be like, soul food for her to come and visit and for us to get to be together. Like I said, she’s also my best friend. So like, it’s not just good for business, it’s good for my heart. It’s good for personal reasons. And so yeah, she’s going to be coming on Monday, which I’m so excited for. Not only I’m excited to see her, but I’ve also ordered all of this new equipment guys, IG TV went live last week, right? I’ve been putting out an IG TV video every single day that is live, which I’m super proud of. I’ve been doing a lot of repurposing of old content, but what I really want to get into is creating fresh content specifically for IG TV. But I didn’t really have the right gear, because a lot of my gear is heavy stuff like stuff that I I could put this camera on a tripod, and it would do a really great job. But I’m not going to bring this camera out and about with me, without really thinking about it. Because it’s heavy, it’s cumbersome, it’s just not comfortable. The more you guys listen to me talk, the more you’re going to realize I’m all about flow. And I’m all about ease. And I’m all about things just like I said flowing and being easy. So I bought a bunch of new equipment. And I’m so I’m really excited because she’s going to be bringing it all down with her when she comes. So that’s going to be amazing. And then also today, finally, our Facebook ads were approved for that final stage of like getting the sales, right, because remember, I told you like Amanda bond has me working backwards. So we’re working at the sales part first, where we’re targeting people who have visited the sales page, and we are sending them sales messages. So like, for example, right now we have four videos. One is a what is Grand Slam, another one is Grand Slam for you. Another one is a testimonial. And another one is basically an alive that I did where I answered people’s questions about Grand Slam, right. So I was like, let’s start with these four and kind of see how it goes. So those are currently live, we’ve had our first sale of the day. So that’s super exciting. So I’m just really excited to see like, how are the Facebook ads actually going to turn out? What’s gonna work, what’s not gonna work. And like I said, guys, like, I’m really here creating these podcasts, to share what’s happening behind the scenes and to share the lessons that I’m learning. Because I wish that someone was doing this. Like for me, you know, like, I think it’s really cool to share these types of things. I don’t think it makes you any less of a business owner, like Yeah, I’m still trying to figure all this stuff out or I’m trying to grow in this way. I’m trying to grow in that way. No one ever gets to a stage where they’re like, Okay,

my bet is good. Like, I’m done, right? There’s always a next level of growth. So I think having these conversations is really important, and it’s something that I want to do. So yeah, I’ll be sharing that with you next week. Hopefully I’ll have a little bit more insight into how the Facebook ads have been going, what’s been working, what hasn’t been working and what my big lessons have been. And yeah, I would say that those are the things I’m really looking forward to next week. Okay, my friends, that is the end of episode number one of on purpose. Thank you so much for being here with me and for listening all until the very end. Please take a moment to send me a message on my Instagram. You can find me at Alex beaten and let me know what did you think of this first podcast episode? And what did you like? And what would you like to hear more about? These solo episodes are really just completely freestyle. Like I have not planned anything. I’ve really just kind of like let my mental chatter flow out of my mouth. And I like I said, I wanted to be very open and honest. But your feedback matters to me because I do want it to be valuable for you. And I want you to be able to walk away and be like cool, like I learned this or I can implement that or like I’m going to shift my mindset in this way. I want it to inspire you, motivate you get you in the right place, the right frame of mind. Thank you so much for listening and I will talk to you guys again next time. Bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.