launch strategy

S2 Ep.30 – The Story of my First Six-Figure Launch

Today I’m sharing how I had my very first six-figure launch back in 2016 – and it’s not what you expect. 

This is a short and sweet episode coming in at 16 minutes – and it highlights the importance of ONE incredibly powerful thing that made all the difference in my sales (that most people ignore).

Can you spare 16 minutes to learn the one thing I did that made all the difference and got me to six-figure launches?

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free, and luxurious life. This Podcast is your weekly dose of connection and self-reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace, and take consistent action towards creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So take a deep breath, relax, and let’s get you back to where you belong. On purpose.

You’re listening to season two, Episode 30 of On Purpose with Alex Beadon. And I am so excited for you to listen to today’s episode because it’s on one of my favorite topics. Today I’m going to be sharing with you exactly what I did in order to help my first six-figure launch ever and it’s most likely not what you’re thinking. I didn’t drastically change my strategy. I didn’t drastically change my visibility or the way that I was showing up. It was something else that made a massive difference. And that’s what I’m going to be sharing with you in today’s episode. So definitely listen through till the end and let me know what you think. I’m Alex speed in your favorite launch strategist and your guide into the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in Forbes and Entrepreneur and I’ve worked with clients ranging from solopreneurs to multi-million dollar small businesses. Here at Team Beadon. We pride ourselves on being the industry-leading destination for all things launch strategy. Our 12-month program together we launch teaches our signature rinse-and-repeat launch strategy that has helped course creators and membership site owners from all over the world to have their best launches yet. Our goal is to give you the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom, and financial freedom. I’m so excited for you to listen to today’s story all about how I had my very first ever six-figure launch. But before we jump into that, I have to say a quick shout-out to Christine who you can find over on Instagram at @paidcopywriter. She is one of our Together We Launch members and she just left a post in our circle community celebrating because she just hit her biggest revenue month in the history of her business. Since starting her course back in 2020. She said her goal with Together We Launch was to stop treating her digital course business as a side hustle and transition away from one on one service provider work as a copywriter. And since joining together we launch she’s so happy with all the growth growth that’s happened in just a few short months. And yeah, she’s launching in one week’s time right alongside me. And I’m just so so proud of her. So just wanted to give her a little shout-out here on the podcast. Now let’s jump into the topic at hand. This is the story of my very first six-figure launch. And of course, the reason why I want to share this with you guys today is because I am currently in the middle of promoting the ultimate launch bootcamp. This is a five-day virtual boot camp. That’s all happening online. It’s 100%, free made specifically for course creators and membership site owners to help introduce them to so many of the things that I love about launching that have helped me tap into those multiple five, six, and multiple six-figure launches. So I’m really excited to share the bootcamp with you. If you haven’t signed up already, I’m going to leave a link in the show notes or you can sign up for free at ultimate launch bootcamp.com. I hope to see you there. All right, so let’s jump into the story of how I had my very first six-figure launch. The year was 2016, bearing in mind that I have been selling digital products since 2011. So it had been it literally took me five years to figure out how to have my first six-figure launch. And so many lessons were rolled into what eventually got me to this point. But there’s one thing in particular that I did for this launch that I had never done for any of my launches previous. Now I want to be super clear that everyone is different, right? And so this was an area that I was really struggling with. This may not be an area that you struggle with. There are so many different components of what makes a good launch. And don’t worry, I’m going to introduce you to them all inside of the Ultimate Launch Bootcamp. But today, the one that I want to share with you is one that really made the biggest difference in how I was able to show up during this launch And in what I believe ultimately helped me reach that six-figure launch goal, which had been a goal of mine for such a long time and honestly felt so magical and like such a relief when I finally was able to get there. And so here it is, here’s the number one thing that I did differently from all of my past launches, I prioritized my energy. And I know that sounds like very woowoo and very out there. But here’s the thing, whether you like it or not, the energy with which you show up matters immensely, as to how people feel when they consume your content. If you have an energy that is very much in a lack, lack mentality, if you are someone who believes that things aren’t going to work out for you, if you’re going through your launch, and you’re kind of thinking to yourself, why would anyone want to buy from me, these are all very bad signs, and they translate through the content that you’re creating. And here’s the thing, when we are going through a launch, of course, we want to follow a system. Again, I’m going to walk you through that in the ultimate launch bootcamp. But we also want to be showing up, we want to be visible, we want to be creating content, putting ourselves out there telling the story of our launch, making sure that people see us as an authority, we have to be showing up over the period of the launch, even in the lead up to the launch, it’s very important that we are building that relationship with our audience that they know like and trust us, and that they know what to expect from us, right? If you’re showing up during that launch, and you feel like you’re annoying people, if you feel like you’re bothering people, when you send an email if you get full of anxiety, because you’re like, oh my gosh, I’m gonna get unsubscribes all of these things are negative, energetic things to be holding on to. And ultimately, they’re creating resistance in you being able to reach your full potential and being able to reach that pinnacle of success that you’re trying to create in your life and business. And so what I did was I really focused on my energy at all times, I set an alarm on my phone. And every few hours, I would ask myself, I would go off. And the question would be, how are you doing in this moment? And I would have these energetic check ins with myself to just stop and ask myself, like, how am I doing in this moment? How am I feeling? Where’s my energy at? And what do I need to be doing in this moment to better take care of myself. We can talk about self care a lot. We all know the basics, getting enough sleep, making sure that you’re drinking enough water, making sure that you are exercising, eating well, all of those things matter a lot. But what we often forget is the soul. Are we taking care of ourselves. From a soul perspective, do we feel charged up? Or do we feel completely energetically drained. And if you’re feeling that sense of energetically drained, and you’re showing up with that feeling, people can smell it from a mile away, and no one wants to buy from someone who has that feeling of energetic drain, right? You want to show up and you want to feel excited to be there. You want people to be able to feel that energy from you, like you are in the right place at the right time you are on purpose you are fulfilled you are in alignment with the work that you’re meant to do in the world. You want people to be magnetically drawn to you. And so taking that time to check in with myself, and always prioritizing my energy no matter what is the number one thing that I did, that led to me having my very first ever six figure launch. And it was not a linear process. Throughout the entire launch. There were many times when I felt like wow, things are not going the way I want them to go. My numbers are not where I want them to be. And I would be filled with this sense of dread and anxiety. I think that’s normal during a launch, it happens to the best of us. But what we need to be able to do is to have that power inside of ourselves to reclaim the energy that we want to be showing up with. And listen like I am a launch Coach. And this is still something that I have to deal with every single time that I launch. In fact, for this launch, I even went so far as to hire a coach to help me through the process and to support me through the process because I don’t believe that I’m bulletproof. I know that there is space for me to grow. There’s room for me to be better in this department. And I want to continue to invest in myself, I believe in the power of investing in myself.

And so during this launch back in 2016 I was always checking in with myself and being very honest with myself about how was I energetically feeling and where was I on the scale of zero being you know, I feel completely energetically drained. I don’t want to be doing this. I don’t believe in my offer. I feel like a failure and it hasn’t even ended and then On the other end of the scale, the 10, which is like, Wow, I feel powerful, I feel magnetic, I feel aligned with the work that I’m doing in the world. I know that there’s people out there who will benefit from this, I know that my job is to just find them and connect with them. Where are you on that scale, checking in with myself and asking myself that question. And if I wasn’t at an eight, a nine or a 10, I would take the time to pause whatever it is that I was working on whether it was an important email, or whether it was a live that I had to do, I would pause everything and get realigned in whatever way that I possibly could. For me, in that moment, what I used to love doing was meditation, I would use essential oils. And I would really harness the energy that I had inside of myself to remind myself of why I’m doing what I’m doing, and to reconnect with my vision, reconnect with the goal. When you’re going through your launch, you need to believe in the end result, you need to believe in that final outcome no matter what you need to hold space for that vision. Even if it currently doesn’t look like it’s gonna pan out, I needed to hold on to that vision, I needed to believe it with every single ounce of my being. And that’s what I focused on throughout the entire launch. Every time I fell off the horse. I showed myself self compassion, I paused what I was doing. And I reconnected with the vision at hand, I reconnected with a number of people that I wanted to attract into my into my course into my program, which at the time, I think it was like 112 people, I remember that being a very important number. And that’s exactly what happened. And what’s interesting as well is like I sat it wasn’t linear, right? I remember being 75% of the way through the open cart and being like this launch is a fail. But and this is what I tell my together, we launch members all the time, it ain’t over till it’s over. We had it together, we launch member Elizabeth Stiles who always used to say sell through the silence. And those are two mantras that I carry with me and that I share with my launchers moving forwards, like these are two things that you absolutely have to do is hold on to that vision. It ain’t over till it’s over, sell through the silence and believe believe believe, if you’re not believing that it’s possible, then it’s a complete and utter waste of your time, your energy has to be there. I don’t care who laughs at this who thinks it’s unimportant. Like there is a reason why athletes visualize what what it is that they need to do before they do it. It’s because it works. It is scientifically proven that your brain does not know the difference between if something is happening in real life, versus if you are imagining it inside of your brain and visualizing it inside of your brain. So let this be your reminder that if you’re not using visualization techniques, maybe it’s time that you start, if you’re not connecting with that vision, and with that dream, every single day of your launch, if you’re not reminding yourself, this is what I am here to do. This is how many people I’m here to serve. This is how many people I’m here to change the lives of. That’s what you need to be doing. And I can tell you right now, that was the number one difference that I had, that I made in my launches that made all of the difference. And I want to remind you that it doesn’t have to be perfect in order to be profitable. If your launch doesn’t unfold perfectly, guess what? It’s okay. No launch ever unfolds perfectly. It’s okay. What matters is that you’re putting your best foot forward, and that you’re making your best attempt and that you’re staying in that energetic high and prioritizing it above all else, in fact, and this is a really interesting fact, during that launch back in 2016, one of the days of my LME, which don’t worry, I’ll explain all about that in the ultimate launch bootcamp. But one of the days of my LME I had to postpone. And the reason I had to postpone is because I checked in with myself. And I realized that I was burning out I realized that I was pushing myself too much. And I realized that my energy was not in that pure high place that it needed to be. And that’s okay. But what we need to learn how to do as launchers is to be able to read ourselves to be able to have that indicator that temperature read to be able to understand what is it that we need in order to show up and be our best? Right? So I hope that this episode resonates with you. If it does, you are most likely going to be an absolute perfect fit for the ultimate launch bootcamp. Because I’m not only going to be teaching you about launch strategy, although there will be a lot of that. I’m also going to be teaching you about the winner’s mindset that you need to have in order to have an achieved Have your best launches yet. So if you haven’t already signed up, definitely go and do that. Like I said, it is 100% free, you have nothing to lose. And I’m so proud of the community that we’ve brought together already. So go on and head on over to ultimate launch bootcamp.com Make sure that you’re signed up. We are kicking it off with a welcome party on September 10. The boot camp itself actually starts Monday, September 11, through Friday, September 15. And then of course, the doors will be opening to together we launch so if you have been keeping your eyes out for together we launch, then this will be your time to join. So if you have any questions at all on this episode, please feel free to message me at Alex Beadon over on Instagram. I’m sending you so much love from my heart to yours and I really hope that this story resonated with you deeply as it always does with me every single time I share it. Sending you so much love. Talk to you next time. Bye bye.

S2 Ep.22 – What Taylor Swift Can Teach You About Online Business

In this episode, Taylor Swift meets online entrepreneurship. Listen in as Alex Beadon breaks down how the Grammy-winning superstar employs genius business strategies and how you can do the same with your online business.

Explore the power of storytelling that binds Swifties worldwide, creating an unmatched community-building model. Witness how Swift turns adversity into opportunity – be it public criticism or industry challenges, she transforms them into chart-topping success. Her journey is a lesson on resilience and creativity, setting a standard for dealing with negative feedback and business challenges. 

Delve into Swift’s evolution as an artist and a brand – from country music to pop and folk, embracing changes and remaining authentic throughout. This evolution is a testament to her endurance, reflecting on the concept of “ideal client” and the importance of evolving with them. Taylor’s consistent re-branding, from the Reputation era to the Folklore era, offers key lessons in online branding and brand recognition.

Be inspired by Swift’s work ethic, epitomized by her repeating performance schedule – it’s the ultimate demonstration of the ‘Rinse and Repeat Launch Strategy’. The parallelism between performing the same songs with gusto at each show, and sticking to a business launch strategy, underscores the value of consistency in achieving business success. Swift’s world tours, reaching tens of thousands at each show, remind us of the power of the internet. Your online platform can have a similar, if not greater, reach. Whether you’re an online entrepreneur, coach, or just starting to build your email list, you’ll find Swift’s lessons transformative.

Drawing parallels from Swift’s strategies, Alex shares practical business advice, tips, and insights to boost your digital product launches, enhance audience engagement, optimize online sales, and fuel your business growth. Whether you’re a fan of Swift’s music or not, her successful journey offers a trove of business inspiration that you don’t want to miss. Dive in, and let the celebrity branding lessons elevate your business to new heights!

After listening, I’d love to hear your biggest takeaways. Feel free to hit reply or DM me on Instagram!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep.21 – Pattern Making to Profit Making: Tricia Camacho’s Success with Membership Sites

Have you ever imagined turning a real-life skill into a profitable membership site? Tricia Camacho, the entrepreneurial genius behind Creative Costume Academy, made it happen. In this compelling episode of ‘On Purpose with Alex Beadon,’ we’re diving into the unconventional journey of a Cirque du Soleil and Blue Man Group costume builder turned online business owner.

Tricia is here to dispel the myth that you can only make money in online business if you teach sales and marketing! Tune in as we dissect her inspiring transformation, how she has successfully cultivated a thriving membership site in less than three years, and the road she traveled to find her tribe online. We’ll also tackle the mistakes that cost her years of profitability, her money mindset, and her experiences within ‘Together We Launch.’

Whether you’re a seasoned entrepreneur or a newbie in the online space, this episode is a gold mine of insights. Listen in as we challenge preconceptions, address the necessity of a solid mindset, and show that success in the online business world isn’t exclusive to sales and marketing. Join us and get ready to see the online business space in a new, refreshing light!

After listening, I’d love to hear your biggest takeaways. Feel free to hit reply or DM me on Instagram!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep.20 – Course Launch Confessions: My 2023 Sales Page Crisis

Ever wonder what happens when a meticulously planned launch doesn’t go as planned? Join me, Alex Beadon, as I bare all about a recent launch that reached only 20% of our base goal. You’ll get a raw, unfiltered look into what really went down, as I reveal the true factors that led to this outcome and how I was able to overcome the disappointment of it all.

In this episode you’ll learn:

  • Why our launch converted at just 1/5th of our expectations
  • The importance of analysis post-launch
  • The proof of how a sales page really can affect your launch

Whether you’re an experienced online business owner or a newcomer to the course creation industry, you’ll find valuable takeaways that will challenge and redefine your view of success and failure.

So, are you ready for the tea? Click play and join me on this journey of turning ‘failures’ into wins. Remember, in the world of online entrepreneurship, there are no failures, only lessons.

After listening, I’d love to hear your biggest takeaways. Feel free to hit reply or DM me on Instagram!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 16 – The Investment Effect: Our Guide to Making Your Investments Work For You

In this episode of “On Purpose with Alex Beadon”, I’m joined by my Operations Manager, Laura Marston, as we dive deep into the importance of investing in your business and yourself. I share my journey from being anti-investment to realizing the direct correlation between business success and strategic investments. We discuss the relationship between self-investment and personal growth, how making the right investments can fast-track your success, and overcoming common barriers to investment.

We also reveal how Team Beadon invests in various aspects of our business and I share the scariest investment I’ve ever made and why it was such a crucial one. We share our guidance on identifying the best investments for your business so that you can begin to take your business to the next level today.

As we invite you to join the Ultimate Launch Bootcamp (ULB), we discuss who it’s for, what it entails, and the success stories of past participants. We also share tips on how to make an investment work for you, emphasizing the importance of dedication and tying goals to learning and experience.

I hope this episode helps you shift your own mindset when it comes to investing in yourself and clears any blocks that may be holding you back. Remember, the Ultimate Launch Bootcamp starts Monday, so sign up and get ready to invest in your growth!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 11 – Launch, Scale, Sustain: How Team Beadon Has Redefined Launching & Online Business Growth ft. Adriane Galea & Laura Marston

On today’s episode of “On Purpose with Alex Beadon”, I’m joined by Laura & past TWL student and host of the Sustainable Scaling Podcast, Adriane Galea, to talk about scaling your online business joyfully and sustainably.

We dive into the inner workings of Team Beadon, including the hard conversations we’ve had that have been necessary for our long lasting work relationships.

We get into how we’ve redefined success as we grow our business and the shifts in our perspectives that have prioritized a holistic, balanced approach. You’ll also discover our revolutionary Rinse & Repeat Launch Strategy and why it’s key for longevity in your online business model.

You’ll learn the importance of protecting a CEO’s design time, gain insights into alternative measures of launch success and how the launch process can be an exciting and transformative tool for personal development and self-awareness!

We’ll also cover …

  • Why CEOs shouldn’t delegate away the tasks that spark joy and creativity (even if your fav biz gurus say otherwise)
  • Why we maintain that “it doesn’t have to be perfect to be profitable”
  • How much time I actually spend in the design role and how my team facilitates that
  • The hard conversations we’ve had in the business (and the anecdote when having these difficult chats!)
  • Alternative measures of launch success that we actively measure
  • What our small, dynamic team of three looks like today – and how we feel going into our next launch!

If you’re an online course creator or membership site owner seeking time, location, and financial freedom, this episode is your ticket to discovering how to build a thriving business while living your most joyful life. Don’t miss out – listen now!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 10 – The Power of Partnership: How a COO Can Help You Grow Your Online Business ft. Laura Marston & Adriane Galea

On today’s episode of On Purpose with Alex Beadon, we have an interview originally recorded for the Sustainable Scaling podcast where by Adriane Galea interviews our COO, Laura Marston, about understanding the role of a COO in supporting a CEO, defining sustainability in the online business sphere and finding a balance between profitability and alignment.

Adriane and Laura also discuss practical tips for finding your own COO, grounding the visionary and a brilliant marketing strategy that gives your business space to develop while still building intrigue with your audience. Tune into this episode for insightful conversation about the reality of building and scaling a successful online business!

Resources mentioned:

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Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 06 – The Secret to Creating a Business That Loves You Back with Satnam Kaur

On this episode of On Purpose with Alex Beadon, we chat with previous TWL member, Satnam Kaur, on all things aligned entrepreneurship and living a purpose-driven life. We dive deeeeeep into the power of trusting your CEO discernment when making difficult decisions within your business.

Satnam shares a personal story of feeling disenchanted within her business and how she used her intuition and values as a compass to realign her business with her purpose. We’ll dive into how shifting her focus from making sales to relationship-building increased her profitability – even after making the bold decision to turn her paid membership site into a free community resource.

If you’re feeling tied to your desk, out of alignment within your business, and ready to make the changes that bring your business back on purpose, this episode is for you.

Satnam and I chat about …

  • The bold decision that would impact Satnam’s bottom line in favor of alignment, authenticity, community and joy
  • What it feels like when you are no longer in alignment with your business and her go-to practice to invite clarity into her process
  • How to strengthen your CEO discernment and how trusting this intuition improved Satnam’s retention rates
  • The mantra at the forefront of the new wave of online business
  • The resource Satnam uses to plan her content without having to think about it
  • Her experience within TWL, even though she did not hit her financial goal

Join us as we explore the importance of authenticity, alignment, and purpose on your entrepreneurial journey.

Resources mentioned:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.