Launch Lessons

#086 – How to Create Massive Sales on the First Day of Your Launch

In Episode 86, I chat with Kat Gaskin, the creator of the Content Planner and the genius who helped me generate massive sales on the first day of my most recent launch. If you want to learn how to create massive momentum for your next launch, you have to check out this episode. It’s going to forever change how you launch.

SHOWNOTES:

  • Alex Beadon asked Kat Gaskin what is the most nourishing part of having her own business?
  • How long has Kat been working full-time for herself? 
  • Don’t forget to tell your own store and share it with your community. 
  • Alex Beadon explains the launch of Product Storyline. 
  • What is Kat Gaskin’s launch strategy and how did she come up with it? 
  • Kat ran a community content for members to vote on what color planner they want. 
  • Kat hired a Facebook marketing expert for her launch Facebook marketing numbers.
  • How does Kat Gaskin’s launch strategy work?  
  • Why should you segment your mailing list?
  • Know your audience and create a launch that works for them.
  • Reward your core audience for their dedication.   
  • The Content Planner has sold out every year that it has sold. 
  • Kat promoted The Content Planner nine months before she even opened the shopping cart to get any sales. 
  • What has Kat done to promote the planner and how to utilize it? 
  • How do Kat and Alex measure engagement on Instagram?
  • Reverse engineer the result that you want.   
  • Pay attention to how many mutual followers that you share in order to decide if you should work with someone. 

GET TO KNOW KAT:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#083 – Analyzing the launch of our online product, Project Storyline

I’m so excited to share with you the results of my most recent launch of Project Storyline. While this was the most prepared I have ever been in a launch, there were a lot of surprising twists and turns along the way.

  • Our cost per lead on our Facebook Ads was way higher than expected, however our leads ended up converting better than expected so it evened itself out.
  • Our pop up Facebook group was opened earlier, yet didn’t really have an increase in engagement compared to last time.
  • We reached only 70% of our challenge signups goal, yet hit 90% of our sales goal.

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

PS. I’ll be hosting a 5 day Ultimate Launch Bootcamp in January 2021 to help online course creators + membership site owners have their most profitable year in online business yet. Click here to learn more!

#079 – How to Kill Doubt During a Launch

Want to know how to remain doubt-free during a launch? Want to know the step-by-step way that I monitor how I show up and feel during a launch? This episode shares it all. A must-listen for anyone who wants to master their energy during a launch or promotion, or when things in their business aren’t going their way. Take a listen!

THINGS YOU’LL LEARN:  

  • The three things you need to be aware of when trying to manifest a wildly successful launch
  • What shortcuts I use to create the type of environment in which success thrives 
  • Why cultivating discipline over your thoughts & feelings is more valuable than you think

PS. My free challenge ‘Double Down on Your DMs’ started today (Sept 16th). It’s not too late to sign up. Register today and join thousands of boss babes who have already signed up!

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#077 – How to Strategically Prepare for a Launch

This week I’m sharing the nitty gritty details of the launch of my digital product, Project Storyline. With 2 and a half weeks to go, I share everything I’ve done to strategically prepare – from content creation, launch goal numbers, fresh marketing ideas, and lead generation. It’s a pure insider’s look at what I’ve been up to. Enjoy!

PS. My free challenge ‘Double Down on Your DMs’ starts soon. Register today and join thousands of boss babes who will be signing up!

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#065 – Launch Lessons From My $58,000 Launch

Here’s a real, honest look into what the launch of Project Storyline was *really* like. In this episode I share:

  • How I stayed focused on my goals throughout the launch
  • What I did to make sure I was able to connect with and communicate the needs of my clients to ensure a successful launch
  • The changes we made to our pre-launch content, Double Down On Your DMs, that made the biggest difference
  • How many people opted in for our free 5 Day Challenge
  • How I felt about 10% of our opt-ins unsubscribing
  • What we did that accounted for 40% of sales
  • How much money we spent on Facebook ads
  • What our actual PROFIT was from this launch
  • What I left to the very last minute & why I ain’t mad about it
  • How long it took me to finalize the sales page
  • What no one knew about our challenge videos
  • How we left 10% of potential money on the table
  • A marketing tip I hadn’t thought of before

If you enjoy this episode – SHARE IT WITH A LAUNCH-LOVING FRIEND! 😉

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#061 – Why Momentum is Crucial when Launching a New Product

In this episode, I talk to you about the ins and outs of the last week of my life, about launching Project Storyline for the very first time, all of the synchronicities going on, the power in choosing to see things in your business in a particular way, the power of bringing together all of the puzzle pieces of problem-solving, seeing every problem as an opportunity, and trusting in the process. I think you’re going to LOVE it.

P.S. Have you joined Project Storyline yet?! Jump in before registration closes on May 21st! 

Resources:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#051 – Behind-the-Scenes of My $103,000 Launch of My Online Course

In the midst of the chaos of Carnival, it felt so good to sit down and record this episode. In this episode I share what happened behind-the-scenes of the TSOKI launch including how much money we made, exactly what our expenses were, and I share the biggest lessons I learned that I’ll be carrying with me moving forward.

If you want to learn more about the “do’s” and “don’ts” of launching your own online course, this is a fantastic episode for you!

THINGS YOU’LL LEARN:  

  • the gross profit of this TSOKI launch
  • how much money we spent on Facebook Ads
  • what I learned about warm audiences vs. cold audiences
  • the importance of including good Payment Plan options

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

PS. I’ll be hosting a 5 day Ultimate Launch Bootcamp in June 2021 to help online course creators + membership site owners have their most profitable year in online business yet. Click here to learn more!

#033 – Overcoming Overwhelm & 3 Major Launch Lessons


If you ever feel so overwhelmed with life that all you want to do is cocoon into your bed, then this episode is for you. I not only share my top tip for overcoming overwhelm, I also share why I believe this launch of Gram Slam didn’t do as well as the previous. You know me, I’m always keeping it real. So if you’re looking for a real look into my life right now, this is it. Messy details and all.

In This Episode You’ll Learn, 

  • My top tip for overcoming overwhelm
  • Why I believe this launch of Gram Slam didn’t do as well as the previous
  • A mindset hack to always look on the bright side
  • Why entrepreneurship often feels lonely
  • How excited I am for my South Africa trip

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

#031 – Behind The Scenes of my $50,000+ Launch of Gram Slam, My Online Course


This episode focuses on the immediate aftermath of an intense two weeks of launching Gram Slam, my online course on Instagram Stories, into the world. I vulnerably share many of the high-value mindset practices that have gotten me to where I am today, along with a deep-dive into what it was like to have reached a level of success in my challenge that disabled me from having the ability to reply to each individual person as I would have liked to.

If you’re curious what it’s like behind-the-scenes of a $50,000+ launch of an online course from both an emotional, physical, and mindset perspective – then you’ll *love* this episode.

In this episode you’ll learn:

  • What it was like coping with the massive success of my free challenge
  • How I set my sales goals
  • Whether or not I hit my sales goals
  • Mindset advice for a launch
  • Going live every day & if it’s really worth it during a launch

Check out your girl:
IG: @alexbeadon
Facebook: Alex Beadon

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadonon Instagram.

#025 – Launching Your Product/Service like a Boss with Alex Beadon

Ready. Set. Launch a Successful Product.

If only it were that easy. Alex breaks down every little detail you need to know about getting your product or service off the ground and in the hands of your ideal audience. In a knowledge-filled episode like this, you’re going to want to jot down notes as she covers how she launches her services to her favorite treasure finds for the week.    

This is On Purpose.

In this Podcast, you’ll learn:

  • How to successfully launch your product or service
  • A major realization you must know about Direct Messages
  • Setting boundaries for your business
  • Alex’s favorite finds for the week
  • & Her thoughts on the Ford/Kavanaugh hearing

Follow her launch:

IG: @alexbeadon
Facebook: Alex Beadon
Website: www.alexbeadon.com

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.