#031 – Behind The Scenes of my $50,000+ Launch of Gram Slam, My Online Course
This episode focuses on the immediate aftermath of an intense two weeks of launching Gram Slam, my online course on Instagram Stories, into the world. I vulnerably share many of the high-value mindset practices that have gotten me to where I am today, along with a deep-dive into what it was like to have reached a level of success in my challenge that disabled me from having the ability to reply to each individual person as I would have liked to.
If you’re curious what it’s like behind-the-scenes of a $50,000+ launch of an online course from both an emotional, physical, and mindset perspective – then you’ll *love* this episode.
In this episode you’ll learn:
- What it was like coping with the massive success of my free challenge
- How I set my sales goals
- Whether or not I hit my sales goals
- Mindset advice for a launch
- Going live every day & if it’s really worth it during a launch
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Transcript Available Below
Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose.
Hello, friends, it is Alex Beadon. Here you’re listening to episode number 31 of on purpose with Alex Beadon. And oh my gosh, it has been a crazy last few weeks. So for those of you who are confused, over the last few weeks, I launched my brand new free challenge called double down on your DMS, which was a free Instagram story engagement challenge. And then as soon as that was over, I launched Gram Slam to the world, I basically introduce people to my online course which Yes, I have already launched once before in March, April. So this was the second time that I launched it. And it the last few weeks have just been such a whirlwind of activity, it has been such nonstop hard work. I’m talking about like me staying up late at night, waking up early in the morning. And just like literally working non freakin stop. Which by the way, FYI, is not my main objective in life. I was not born to be working 24/7. But when you’re launching something, and especially at this stage of my business where I’m at, it’s like you want to give it your all, you want to show up to the maximum right. So that’s what I did over the last few weeks. And so this episode is going to be less of me, you know, sharing the do’s and don’ts and the lessons and the real reflections. Because to be honest with you, I’m still I still need some time to let everything sink in for me to be able to reflect and I don’t want to share reflections with you until I feel confident and certain in them. And until I feel like I’ve had enough time to process what’s happened. But I do want to come to you guys today with just you know, some some draft reflections where I’m at how I’m feeling what the last few weeks have been like, I’m going to be answering questions like how did the launch go numbers wise? How did the launch go in general, why I decided to launch Gram Slam instead of sticking to Evergreen. And then also I’m going to be speaking about a few reflections that I’ve had about, you know where my business is at at this current point in time. So if that all sounds interesting to you, then definitely carry on listening. So let’s dive in. I guess we will start from the beginning. I hesitated before sharing this with you guys. Because I was kind of like I don’t know if this is relevant, whatever. But I’ve pretty much just decided that like, I really want this podcast to be a place where I can show up be myself, be honest, be authentic. And it really is a space to to share what’s going on in a in a deeper way. What’s really frustrating to me sometimes about all of the other platforms is that it feels like it’s very in and out. It’s like okay, I’m here and I’m gone. Okay, I’m here and I’m gone. And we get to connect in very short term spaces. What I love about the podcast is that a lot of you guys are listening to this while you’re driving or while you’re walking your dog or whatever it is that you’re doing. And it allows me to connect with you on such a deeper level, because we have more time together to cover more content, more topics. So I’m just really grateful to have this sacred space with you guys. And I want you to know that I am showing up from my most vulnerable place to really share with you what’s actually happening behind the scenes because I think it’s so easy to look at someone and what they’re putting out online. To think that oh, like, you know, it must have run so smoothly, like things must have gone perfectly to plan blah, blah, blah, blah, blah. And a lot of times you don’t get to see what’s actually happening behind the scenes. And so, to me, this podcast is a really beautiful way for me to show and share with you what’s actually happening behind the scenes. So that you can get a feel for the fact that like, if I can do it, you can do it. And if someone if anyone on planet Earth can do it, you can do it and just kind of showing you that like, it’s more about your mindset and about your attitude than anything else. Okay, so where to begin. So as you guys know, if you’ve been listening to the podcast, I spent the months prior to this launch, traveling, doing a lot of traveling, reason being that there was just a lot of events happening that were inescapable for me like Laura’s wedding. That’s a great example. Then Laura had a friend’s moon. And then my sister went to Italy and she was trying on wedding dresses and looking for wedding venues. And there’s just a lot of obligations that I had in my personal life over that period of time. And then of course right before the launch. My whole credit card situation happened where basically I tried to make a bank transfer while I was in Colombia and I guess because I did it in Colombia, they were like this is suspicious behavior. So I then had to travel to New York to go into like an actual bank to prove my identity. So I did all that cool, fine, whatever. But one of the biggest lessons that I am walking away from from In this launch is that being so unstable prior to launching is not necessarily the best way to go into launch, like looking back. And I know that obviously, there’s nothing I can do to change this. And this is really important to note, whenever you do anything in life, and you look back to look at the lessons that you’ve learned, it makes zero sense being hard on yourself about it or being like, Oh, I shouldn’t have done that I shouldn’t have done this. Number one, I didn’t know any better. And number two, I would choose to do it again, because it was my best friend’s wedding and my sister wanting me to be there as her maid of honor during the like one of the most important times of her life, that’s only gonna happen once. And then of course, the whole bank thing like totally out of my control, the important thing is to just take the lesson and not be hard on yourself about it. So that’s like, one of the big things I’m taking away is like, by the time I really got into my routine here, by the time the launch actually started happening, I was so kind of like out of my out of my flow out of my workflow out of my momentum. That’s it just didn’t feel I didn’t feel as grounded as I normally feel going into a launch. Right. So that’s the very first thing traveling right before not necessarily the best idea I came out with double down on your DMS, this challenge, surpassed all of my expectations. And people have heard me say that and have messaged me on Instagram and been like, Well, what do you mean? Like, so my goal guys was to get 8000 people to sign up for double down on your DMS. And we had ultimately more than 7000. So we almost reached the 8000 mark. So I was happy with that, like I was happy with our numbers.
But what surpassed my expectations was the level of engagement. So normally I have 1000s of people sign up for a challenge. But we don’t see the level of engagement that we saw this time around, it was nothing short of insane. And I had such a weird relationship with it. Because on the one hand, I was so happy, like I was so happy that people were taking part people were getting results. People were enjoying the process, people were having fun, people were sharing it with their friends, I was getting new messages in my inbox, literally every single minute, every single minutes, it was like, there was no way for me to keep up with the number of parts with the level of participation. And that’s great, because of course, that’s what you want. When you’re starting anything. When you’re creating a project, when you’re creating an experience, like, of course you want it to reach as many people as possible. And yet, it was one of the most overwhelming feelings that I’ve ever had. Because it felt like for one of the first times in my business, that things were really too big for me to manage. I couldn’t respond to everyone. I couldn’t I couldn’t even watch everyone’s stories. And normally, I’m the kind of person when I host an experience, it’s like I want to be there to support you, I want to be there to message you, I want to be there to like, interact and engage in blah, blah, blah. And here’s the thing I know it’s not scalable. I’m sharing this to from like, my heart, like, this is how my heart was feeling my brain is like, of course, that’s not possible. Of course, you can’t have 1000 people sign up and engage with everyone. But I’m just saying from like, the way that I started my business has been very much engaging with people and really showing up for people and answering people’s questions and, and participating in whatever it is that I’m asking them to create. And so to have created something which blew up so much that I couldn’t even do that anymore. It was really a big wake up call to me that like number one, the business is up leveling in ways that that I am not even aware of it like it’s, it’s, it’s great. It’s like It’s like we’re evolving. It’s like we’re passing that puberty phase. It’s like we are growing up, the business is growing up, which is amazing. And then at the same time, there’s this deep sadness, because it’s like, oh, I want to talk to every person. And I really want to like watch people’s stories. And so that was a big tug of war for me and my first because we launched double down in your DMS it was a five day challenge Monday through Friday. Most nights that week, I did not get enough sleep. And it’s simply because I emotionally was trying to be there for everyone. And, again, I can look back now and say like, it’s not your responsibility to take care of everyone like you don’t need to take care of everyone. People had enough support from you during the Facebook Lives Through in the Facebook group, like there was enough support for them to reach out if they needed anything. But it’s still like this, you know, holding on to wanting to be there for my people and really be an active part of the experience and not wanting to miss a single second of it. And so that was a really interesting experience for me where Monday Tuesday I was staying up until like two o’clock three o’clock in the morning, answering questions, answering all of the DMS trying to watch as many people’s stories as I possibly could. And then it just got to a point on Wednesday where like I was mentally and physically exhausted and drained. And like I had neglected myself in an attempt to be in 10 places at once. And so on Wednesday that was really wanted Hit me, oh my gosh, like you’re aiming for something that is physically impossible. Like you can’t get all your work done. I would actually, like, look forward to the nighttime, because it meant that I didn’t have to do any work. So I could just focus on like responding to people and like really showing up for people. Which is ironic, because that is still work, right. But for some reason, during the day, I was like, I couldn’t spend all my time doing that, because it’s not productive. Whereas in the night, I was like, Well, I’m digging into my sleep, but at least I’m like, I’m answering these people. And so it’s just really interesting, you know, being an entrepreneur and being able to go through these experiences and knowing that you’re not perfect and knowing that you’re human and knowing that that’s okay. And still having enough awareness to be like, Okay, how could I do that differently next time? How can I prepare better next time? So that doesn’t happen again? How do I how if I could go back and change something to make that different? What would I change to make it different? And I think for me, the big thing is that I was not as prepared for double down on your DMS as I should and could have been, there were many things that I should have done like three weeks ago, but because I was traveling, I just never got around to doing that I unfortunately had to do during the week of double down on your DMS. So if I had gotten those things done before, then it would have been okay. Again, I’m not being hard on myself about it. I’m just trying to take the lesson forward with me, so that I can remember it for next time. The challenge itself was incredible. So many people took part, the results that people received from the double down on your DMS challenge was insane. We had people making money, we had people putting out offers when they’d never put out offers before. We had people simply stating that they felt more confident showing up on Instagram stories, I think those were the ones that really hit me the most. Because it’s like if you can give someone the confidence to share their message. The power of that is huge. So to be able to spark such change and results for people was incredible, I think for Laura, to experience her first launch for those of you who may just be listening for the first time, Laura is my best friend. And she’s also my operations manager in the business. And so we work very closely together as a team. This was the first launch that we did together the launch of Gram Slam. And I think for her to be able to see our impact and to be able to see how we were changing people’s lives and to be able to see the reach and to be able to see that we were making a difference and and to be to be so connected with our purpose. I think that was really magical. That week of double down on your DMS was incredible. Incredible, incredible, incredible, exhausting, but incredible. We did a five day challenge Monday through Friday. And normally whenever I do a challenge or a freebie of any sort, I spread it out. So I don’t do consecutive days, I might do like day one on a Monday and then day two on a Wednesday and day three on a Friday and Day Four on a Monday. So it’s much more spread out. This time. It was literally day one Monday to Tuesday, day three, Wednesday day for Thursday, five Friday. And that was exhausting. That is one thing that I look back and I’m like, we maybe should have spread it out a little bit also, because the number of people who are joining late, like, even on day five with people starting day one like to this day, I’m currently recording it, I’m still getting tagged in people’s stories who are taking the challenge. And it’s like the challenge past, you know, so I think from a rest perspective, it would have been good to give myself more time to catch up in between days, I think from getting other people to join in, it would have been better, I think as well, it was quite overwhelming for people to have to post a single story every single day. So I think giving people breathing room would not necessarily have been the worst thing in the world. So that’s another lesson that I’m taking from that. So going into the launch, let me talk to you a little bit about that. When we went into the launch, we had three, we I normally have one goal, this time I decided I’m gonna have a good better best school. Good. We wanted to sell 360 seats better would be 727. And best would be 1234. Keeping in mind that the last time I sold Gram Slam we sold upwards of 1000 seats, right but the price was lower. So last time we were selling earlybird price at 99 and then a higher price at 147. This time, we were selling at 147 and then a higher price of 197. Right? So the price was a little bit different, which is why I was like okay, so demand is going to be demand is going to be the same but we’re not going to get as much sales because the price is going to be higher. Right so that’s why our our goals were a little bit lower this time 367 27 and 1234. Basically what we ended up doing was on the first day we sold 155 On the first day we start because I basically break it down into days. So I know according to my previous launches, I know how normal launch goes sales wise. I know that on the last Today I normally double my sales. I know that on the first day, first two days, we normally have some kind of special going on, which boosts sales. So we got 150 in the first day, and I was like That is freaking amazing because we had surpassed our day one good and best goal. So I was after first day of sales, I was so confident I was like, for sure, walk in the park like we are at least hitting our good goal, like we’re good to go.
The second day, sales were so slow, the third day sales were so slow. The fourth day sales picked up again, because we had like a bonus. And we’re like, Okay, today’s last day to join the bonus. The next day was slow, the next day was slow. And then the last day we had a little spike again. But we did not have a spike like we normally have normally on the last day. Interest is so high sales are so high, it’s insane to like this launch. The last day was not our best day of sales like it normally is. It wasn’t even our second best day of sales, I believe it was our third or fourth best day of sales. So sales did not go to plan. Like I said, our good goal was 360. And we ended up selling 281 281. So we were at well, 79 behind our good goal. Now what’s interesting is during launch, you don’t have time, or at least this is how I feel. When I’m in the middle of a launch. I do not know how to say it. I don’t lose, I don’t waste my time or energy on being like why isn’t this going the way I wanted it to go? In the same way that when you’re doing really well in a launch? I don’t waste time to say, Well, why is this going really well. I save all of my reflections for after the launch. One thing I do during a launch is I write down notes of like things to think about or things to remember. So if I’m like, Oh, this worked really well, I’ll write it down. But I don’t spend time like analyzing anything during a launch. Because you have so much to think about. If you start to think about what’s going wrong, you’re wasting time like you’re wasting time and momentum like you’re already in the launch, you already have your launch strategy and plan like you have to stick to the plan. Right. So it was such a fun experience for me, especially considering that this was Laura’s first launch. And we we just were literally right off the back of my most successful launch today, which was back in April, March, April when I launched Gram Slam. So we had such a huge phenomenal success in April. And then to have this launch and for it to not even hit our good goal was such an an interesting and fun experience for me because it was like Okay, number one. How is my team had like, how was Laura handling this? How am I handling this? How are we handling this together? Because like I said, you, you literally don’t have time to be sad or to get emotional or anything like you have to keep going. And you have to keep going in with the thought that you’re going to sell what you set out to sell and that it’s coming. It’s just not here yet. Right? So it’s a really interesting dynamic of like, I think one of the most important things as an entrepreneur is showing yourself compassion, always. And so for me coming out of this launch, and actually I want to know, percentage wise how much so I’m gonna do the percentage right now, I want to know, percentage wise how much we hit Okay, so we hit 78% of our goal, which is not bad, like 78% is, you know, depending on which country you’re in, it’s not a bad mark on your paper. If you entered a paper in England, like that’s a pretty good score. But considering that that was the lowest of our goals, we didn’t even hit our lowest goal. I could see so many people being in this situation being depressed being like, well, people didn’t like it, or the price must have been too high. Or, you know, maybe I launched it once and I just had a lucky streak or whatever. The important thing when you’re launching things and putting things out there is to try not get emotional about it and try not get caught up in like, oh, like, I’m not good enough or what, like your ego is gonna want to take you there. But we ain’t got time for that. Like when you’re a business owner, that getting caught up in that little place that like Why isn’t
Speaker 2 19:09
it going well, and it should have gotten I worked so hard and did it. I know, the challenge went so well. And it’s
Alex Beadon 19:15
like, no, that is just cutting off like a good three or four days that you’re adding of, or at least for me when I go into those moods. It’s just like a depression. It’s like it, it brings nothing to the table. So it was really fun. Closing the door on Friday and being like, so happy and so celebratory and so congratulatory to everyone on the team. I’m so proud of what we accomplished. Even if we hit 78% of our goal. I’m so proud of how we came together as a team. I’m so glad that we got to experience launching together as a team for the first time and to really look back and be like how we’re, in which ways did things go right? And how can we celebrate those things? And yes, on Wednesday, we’re going to have a meeting where as a team we come together and we really dissect what went, well, what didn’t go, well, what could be better next time data. But until we get there, let’s just bask in the fact that we did this, we accomplish this, we made a lot of money, and we should be damn proud of it, even if it’s not what we set out to accomplish. And so I don’t know, man, I always find these times in my life like these times where it’s like, things aren’t going the way you want them to go. There’s so much fun, because it shows me that nothing on the outside can change how I feel on the inside. And when you have that skill in your back pocket to know that you’re indestructible, and that you know that your peace comes from inside of you, man, like, you know, take me to like, it really doesn’t matter what happens, because I know I’m gonna get through it. I know that I will learn I know everything’s happening for me. And to me, I like to see my every launch everything that I do in my business. And in my life as like I am I’m on this journey. No one is winning all the time. No one is winning all the time. In fact, if you look at like anyone’s career, it’s very rare that anyone is like on a winning streak. Life is a journey, like you need to learn how to feel super comfortable in the times when things didn’t go as well as you wanted them to go. And you need to learn how to not take it personally. And to not be like, Well, I must be a bad business owner because things didn’t go the way I wanted them to go. Especially when you’re doing something like a launch a launch is a one off thing. For all I know, maybe this was just a bad week to launch. Maybe people were super busy this week, mate. Like there’s so many factors that go into why sales didn’t go the way I had expected them to go during that week, that I just really don’t see the point and like being hard on myself. And I love getting to put that to practice. And I love the experience of not doing as well as I wanted and still feeling like a superstar on the inside. I don’t know if that makes sense. But that that’s really, really where I’m at right now. And so, I know a lot of you guys might be listening to this and be like, Yeah, well, that’s easy for you to say like you still made a lot of money and like you guys still did a really good job. This is a practice that I have practiced since I started my business. And that is when things don’t go to plan. Number one, you take the lesson like you try to reflect and take the lessons that you can. And number two, you look at it. And any single time that your mind goes to while you’re a failure. You didn’t do what you set out to do, you should be ashamed of yourself, how can you even look at yourself as a leader, Bob, anytime your mind goes to like a really negative place. just immediately start counting your blessings and saying what you’re grateful for him. Like look back at your journey and see how far you’ve come. So and it might be something small. Like when I first started, it was like, my big thing that I was grateful for was simply that I was in a state in which I was 100% committed to my business. Because there was a time when I was like, um, I don’t really know if this is going to work and like maybe I should go and get a real job. And then after that I finally made the decision. No, like, I’m going to make this self employed thing work for me. And I remember trying to make something work trying to sell something and it didn’t sell or something didn’t go to plan. And I remember I was like, Okay, well what can I like, what can I appreciate? How can I shift my energy. And my my source of of gratitude at that point was like, at least I’m at a stage where I’m 100% committed to running my own business and doing my own thing and creating freedom in my life. Like that is something to celebrate, because a year ago, I was still kind of on the fence about this stuff. So right now I’m in a position where it’s like, my business not only takes care of me, but I’m paying a full time. person who’s Laura, like, I like the business that I have built now covers my salary and my best friend salary. That’s freakin crazy. That’s awesome. Like, it’s so easy to take the like, it’s so easy to take wherever you are for granted. You know, like, I remember a time when I was like, Well, if I could just make if I could just make $4,000 a month? Well, if I could just make $10,000 a month. And each time you get there, you forget that there was a time when you yearn for what you’ve created. So really taking a moment to like, look around and be like, Whoa, like, this business isn’t just me anymore. And I’m so proud of that. And whoa, like I’ve gotten to a stage where like, I can have a not so great launch, but I’m in a place in my life where I feel so confident that I can make money at a drop of a hat that like it doesn’t bother me because I know the money’s coming. Like I know what’s out there. I know it’s mine to have I know that I have value to give to the world. I’m not worried. Like there was a stage of my business where I would launch and then I’d be like well shoot like when’s the next launch and you know, is the next one’s gonna do well and am I gonna have enough and I’m not there anymore and like that’s such an accomplishment. The fact that I’ve created a life for myself where I can travel wherever I want, whenever I want that I have enough money to do the things that matter to me that I’ve created this level of freedom where I know this is really silly, but I can go grocery shopping when everyone else is at work, like I love that about my life. And I’m really proud that I’ve created that and I never want to get I think it’s so easy. We live in a world where like everyone bullies themselves, and I’m not having it in my body. I’m just not, like, I’m not down for it. I’m not down for being hard on myself, I’m not down for being mean to myself, I’m not, I will hold myself to the same expectations and standards that I would hold my best friend to. And my best friend is allowed to make mistakes, because she’s human. And my best friend, she’s allowed to not have a good launch because she’s human. And my best friend, she can fall over. And I’ll be like, girls, oh, good, get back up, dust yourself off, right? Like, there’s literally no point in being hard on yourself. Anyway, I feel like I went on a major rant for that. But someone needed to hear that. So whoever it was, I hope that helps. Don’t be hard on yourself, celebrate yourself, regardless of external factors. Just make sure that you’re learning as you move forward. Okay, so things that I wanted to talk to you about the launch being crazy, like so much engagement, realizing that as your career grows, as this business grows, my audience grows. Like, it’s been crazy the amount of new people who are following me, guys, there was a point where like, every day, we were getting like two 300 new followers on an on Instagram, that’s insane. So many new people were in my vicinity were in my online presence I was introduced to so like 1000s of people, which is incredible. And at the same time, as your audience grows, which, of course, is what we all want, like, we want to reach more people. So I’m happy about it. But it’s also harder to engage with everyone. I’m known for my high engagement. I’m known for having these real relationships with people. And it’s difficult now because there’s so many like, I opened up my inbox, and now there’s so many more messages there. Right? So it’s like, on the one hand, it’s great. And then on the other hand, it’s frustrating, because it’s like, there’s there’s so many like, I want to be there for everyone. But it gets to a point where it’s like, oh, like that’s, you know, that’s impossible. So that was interesting for me and something that I am excited to continue to explore. I was doing Facebook lives every day. Like I think there was one day I think it was a son on Sunday. I didn’t go live every single other day I went live. And that was an experience because I’ll tell you what, I love going live with the amount of energy. I think everyone sees me live like, oh my god, guys, this was amazing. Yesterday, okay, I didn’t even share this with you. We lost water on the second day of my launch. So we launched on Monday. I have another funny story about my mom. But I’ll get back to that we launched on Monday. On Tuesday, we ran out of water. For those of you who live in first world countries, you may not know this as much of an issue. But where I live here in Trinidad and Tobago, it is very often that we run out of water. And what basically happens is that you have tanks and so you hope that basically there’s not always water available. So you get you may get water twice a week, it fills up your tank and you hope that your tank lasts you until the next time that you get water right. So on Tuesday, we ran out of water. And
we were it was fine. The first day were like yes, no big deal. Like we get water on Sundays on Wednesday. So we’ll get water tomorrow. It’ll be fine. Water didn’t come on Wednesday, guys. Water didn’t come on Wednesday. So I’m now recording this. It’s a Saturday. We have not had water since Tuesday. So we’ve been going by Nick’s dad who lives around the corner to shower and bathe and whatever. And so yesterday I went over to him and it was so cute. He was like Alex, I watched your Facebook Live. And he’s like I just kind of started watching to see what you were doing what you’re up to. But he was like, I couldn’t put it down. I couldn’t stop listening. I couldn’t stop watching. I wanted to buy Gram Slam. He’s like, Oh my gosh, you’re so good at what you do. I was like, That’s so nice. Like, that’s so nice to hear that you know that. You appreciate my energy when I go live. That’s awesome. But I think what people don’t realize is that I’m like, all in it. And I know when to turn it on. And I’m there and it’s like yes, and I’m giving it and I’m I’m alive and I’m active. I’m answering questions and there’s so many people watching and I’m like I’m turned on. And then I go off and it’s like I am a like I think people think that I just that’s how that’s what I’m like all the time. I’m not like that all the time after a live. I literally go into hibernation mode because I’ve given and released so much high quality energy and information that I am exhausted Yeah, going live is a lot going live everyday is a lot. I’ve never done that in a launch before. I’ve never gone live so frequently in a launch before. And like I said, I think next launch, we definitely need to spread things out a little bit more. I think things were very close together. I’ve also never had a seven day open cart period. Normally my open carts are more like 1011 12 days, sometimes even longer than two weeks. And so to squeeze everything into seven days that was really interesting and to go live every single day, again, very interesting, very energy draining. But one thing I will say about going live is that it works. People love seeing you live. People love seeing me live, people love talking to me. And I don’t think it’s just me. I think it’s just people enjoy being live on a video. And every time I go live sales go up. So, quick fact Fun fact, for anyone who’s doing anything for anyone who wants any certain type of attention going live in this day and age, it’s a fantastic thing to do. Facebook prioritizes it in the feed, so does Instagram. So it’s definitely a good thing to do. Okay. The side story that I wanted to tell you about my mom, which is freaking hilarious. So my mom traveled all the way from England to support me during this launch, because she was like, you know, you’ve been traveling a lot like, this launch is gonna be very draining for you. I’m gonna come and basically help you as much as I can. And she helped me like she was cooking for me every night, guys. You don’t know what it’s like to go home? Well, maybe you do. To go to sleep at the end of the night with a home cooked meal in your belly. There is nothing better than that. And normally when I’m launching like, I need to be thinking about okay, what’s my food situation, got it. I didn’t have to think about it. Once she did all the grocery shopping for those weeks, she did all the cooking for those weeks. She was giving me foot massages, back massages. She was making me tea making me coffee. She was just so super supportive to have that level of support physically. During the launch was a beautiful, beautiful thing. So I was very, very happy about that. On Monday, the first day of my launch, we had filmed something or some files were on her phone. So I was like, Mom, can I have your phone because I’m just gonna put the files on my computer. And she was like, yeah, she grabs her phone without looking because she’s on her computer, right? She’s looking at her computer, she grabs her phone, which is next to her, picks it up and without looking like puts her arm back to give it to me and as she’s putting her arm back to give it to me. I’m walking towards her to come and get the phone. She hit me in my face with the phone so hard that her phone screen cracked. This is an iPhone guys. Her iPhone screen cracked because of the impact it had on my face. Well, boy, she was laughing I was laughing I was crying. You know when when like, you get such a sudden shock of pain. It’s like you can’t help but cry. So I’m like, I’m like my eyes are tearing my there’s blood just fills my mouth. We’re both dying, laughing then she she starts talking about her face like oh my god, my phone screen cracked. I think she’s joking. Anyway, so we iced my mouth. And all I remember thinking is oh my gosh, this is day one of the launch and I’m going to have to go live with like a swollen lip. It was one of the funniest things ever like me and my mom could not stop laughing. She could not stop apologizing. I could not stop crying. It was hilarious. See, I just had to have to share that behind the scenes story with you. I thought it was so funny. So yeah, I think I’m pretty sure I’ve shared everything with you about the launch so far that I want to share. The only other thing that I can think is that on the first day of the launch, I realized that we didn’t, there wasn’t enough of us to go around like we needed help. So I ended up calling Catherine who used to work with us. And I was like Kath, we need help. Can we hire you on a project by project basis? And she was like, Yep, so we hired her for the five days of the launch. She helped out with all the graphics, you helped out with the PDFs, like having her on board was such a relief. And it just showed me that like anything you can do during a launch to help, like ease up on the amount of tasks that you have during a launch is so worth it. That’s like all I can say. Yeah, it was huge having her on board because I felt like I was drowning. So yeah, so I’m feeling how am I feeling? Today is Saturday. I’m lying. You know what today is Saturday. I feel like it’s not Saturday, because we closed the car on a Thursday. And I keep feeling like we closed on a Friday but we didn’t we closed the car on a Thursday. Today is Saturday. So yesterday was my first break day we’re actually guys going to be opening up the cart again, probably on Monday and Tuesday to offer a payment plan because I had so many people message me and be like, I really want to join but I really want the payment plan option and we didn’t have a payment plan option. So I think we’re going to for Monday and Tuesday be opening up the card again for anyone who wants to join on the payment plan. So that’s very exciting. But today, it’s a Saturday I’m feeling like I just want to rest and be quiet like honestly even making this podcast like talking right now is hurting the amount of times I’ve almost lost my voice this week over the last two weeks is crazy. But overall I feel incredibly happy. I think the thing that I feel most happy about in my entire life right now is having Laura on the team. She is such an asset. She’s such a hard worker. She goes above and beyond, like, people were messaging me who were interacting with her through customer service. And they were like, wow, Laura is really on it. So to have that level of support and to and she really gets it like she’s really on board with the mission and the vision of what we’re trying to do here. That means the world to me, I love that we complement each other so well, so wells so well with our skills and strengths. So I’m just to have had my first launch with her. Regardless of the numbers, like, I’m just so happy that we got to experience that together. Because I don’t know, it was just so magical. Like, I feel like this is the beginning of something really special with both of us. And I also just feel so proud of what we did accomplish. This is the most important thing about setting goals is that if you don’t hit your goal, it’s okay. It’s not the end of the world. It’s not a reflection of that you didn’t do well enough or whatever. Always be proud of yourself. Always be proud of yourself. Always, always, always be proud of yourself. And that’s it. That’s all I have to share with you guys today. I love you so much. I hope that you enjoyed the last few weeks if you are a part of double down on your DMS. Thank you. I cannot express how good it feels to have created that experience for everyone. I mean, like even people in Trinidad, we’re taking it and like, how to call them acquaintances, we’re coming up to me. And even like I went out to one, what we call a turn out like a line like a gathering for my friend who had a housewarming during the launch. And this girl comes up to me she’s like, Alex, like, everyone’s doing your challenge. I’m seeing it all over my feet. And she was just so excited. It was just so great to like, see people’s response to it in person. I had so many people text messaging me. And it was just so so so great, and so wonderful. So I’m so grateful to have experienced that. I’m simultaneously really glad that it’s over. I know that’s weird to say but like it was exhausting. This week, we’re opening it back up on Monday and Tuesday, but it’s going to be a really light little launch. And then guess what guys, next we can find a South Africa. I’m flying to South Africa, I’m actually fine South Africa, because I’m a part of a I’m going to call it a mastermind. And I’m so excited because I’m gonna get to meet Richard Branson. I’m actually celebrating Halloween with Richard Branson, which is crazy. And I can’t wait to share it all with you. And I can’t wait to tell you all my lessons and everything. But for now I just want to say a huge thank you. I appreciate you guys so much. I love that we’re on this journey together. I love seeing you guys share the podcasts on your stories. I love getting all of your messages. So I just want to say thank you for being on this on this journey with me. And yeah, I will talk to you guys again soon. Hopefully next week, I’ll have a nice a nice new episode for you. So I look forward to that and just remember to be kind to yourself, be compassionate to yourself. Always choose to learn and to be positive and to move forward and love yourself. That’s really the message for today. Okay, guys, I’ll talk to you next time. Bye.
Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to get me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye bye.
