#008 – On Hustle As An Art Form, Pursuing A High-Risk Career, and Success As An Introvert With Brooke Shaden

You’ve all but heard it before: “Follow your dreams”, “Turn your dreams into reality.”—the list of clichés goes on and on. But maybe there’s some truth to the hundreds of famous airy quotes about dream following. Maybe they’re just motivational words, for never giving up on your deepest desires. Or maybe it’s even simpler than that.

Maybe they’re just straightforward instructions.    

Brooke Shaden is the physical embodiment of what life would be like to literally follow your dreams.

As a self-portrait artist, she brings back from her slumbers the most imaginative thoughts, transforming them into visual storytelling masterpieces.

And with such an introspective ability to see her dreams, she offers many words of wisdom for those seeking to follow their very own.

“The people who are most successful…are the people who are doing something in their own unique way.”

In this Podcast you’ll learn:

  • How Brooke Shaden broke out of a job she hated to pursue a creative career despite the risk.
  • How she has created success as an introvert.
  • How she engages meaningfully on social media without obsessing about the numbers.
  • How she sees hustle as an art form.

Get lost in Brooke’s story:
IG: @brookeshaden

See her in person:
Promoting Passion Convention
Joshua Tree, CA
October 4-8, 2018

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In today’s episode I speak to world renowned photographer and a dear friend of mine, Brooke Shaden. On how she broke out of a job she hated to pursue a creative career despite the risk, how she has created success as an introvert. How she engages meaningfully on social media without obsessing about the numbers, and on how she sees hustle as an art form. Welcome to on purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lift? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hey, friends, this is episode number eight of on purpose with Alex Beadon. And today I’m super excited to release this episode for two main reasons. Firstly, it is a game changing episode. Regardless of if you are a creative or not. I want you to listen to this episode with an open mind and ask yourself how can you take what Brooke is saying and apply it to your own business? After I finished recording this episode, I could not get Brooks words of wisdom out of my head. No joke, like I was driving the car like after like probably a week after I’d recorded this episode. And I was just like, wow, that was such a game changer. So chances are you’re gonna think it’s a game changer to Secondly, Brooke is a dear friend of mine. As I mentioned, we don’t see or talk to each other very often. But I can tell you I have a deep love and respect for this woman as a creative as a businesswoman. And as a human being who wants to be the best she can be she is. So what’s the word? She’s just such an impressive person in so many different ways. Like really and truly, she is a gem of a human being. She’s a photographer, speaker, author, philanthropist, and one of the most beautiful people I’ve ever had the pleasure of knowing. Now go enjoy this episode. And when you’re done, don’t forget to go and give her art a look. It is truly one of a kind and absolutely unforgettable. Are you ready? I’m ready. Okay, so the first question is, what do you find most nourishing about having your own business?

Brooke Shaden 2:37
Oh, that’s a good one. Good start. Well, I specifically like the word nourishing because I think that it’s a word that doesn’t get brought up very often in business specifically. And I think that it should be what business is all about. So when I’m running my day to day life and thinking about how I’m going to run my business, the best thing is to ask myself, What will nourish me and then only choose to do those things, which I recognize is quite a an honor to be able to do you know, because people don’t always have that choice right away. But for me, what nourishes me is having a sense of routine and a sense of home, even when I’m not home or even when I can’t go through my normal routine, just being very, very in tune with what makes you happy. What makes you feel most grounded and creative and inspired at any given time. To me, this is how I run my business. So whether I’m traveling, whether I’m doing something stressful, I always take time every single day to have a little moment of grounded inspiration, no matter what. And for me, that usually takes the form of daydreaming, which is a little bit weird and cuckoo but, but for a creative, I think it makes a lot of sense. And so I spend five minutes every single day having like a guided Daydream that I do with myself where I imagine that I’m a character and I’m going through this little story that I’ve created. And then by the end of the five minutes, I feel like I just had a little adventure and it was fun and it was inspiring. And then I feel like totally myself in the best way possible.

Alex Beadon 4:21
I love that so much. So I feel like I have so many questions to ask just off of what you just said. But where I want to start is Have you always been super intune with prioritizing, wanting to be in line with your passion and your purpose and wanting to and being aware of what it is that nourishes you and incorporating that into your life.

Brooke Shaden 4:45
I actually think that I started out extremely in tune with myself and then lost that somewhere along the way and then found my way back to it which I think is how most people start their businesses because you start out being like, oh, I want to do this thing so badly. And you know why you want to do it and you’re excited about it. And then whether it’s through a series of successes or failures, or both, you start to question what you’re doing or you start to move in a different direction, because it feels like you’ll be more successful that way. And then you burn out on that. And at some point, you have to return back to why you started in the first place. So I started my career super in tune with what made me happy what I wanted to be doing, to the point where people were offering me money. And I was just turning it down. Because I was like, I don’t want to be this type of photographer, I don’t want to be this type of artist. And it allowed me to cultivate a career that that started very, very quickly, because I was only focused on what made me happy. And then it’s somewhere along the line, I started to take other jobs, because it seemed like a good opportunity, even though those opportunities aren’t necessarily where your heart is. So I started taking those opportunities. And then, at some point burned out, which really, I think was just a couple of months ago, then. And then I found my way back to what is it underneath all of this success and failure combined, what makes me actually happy. It’s such

Alex Beadon 6:18
an interesting thing, the balance between doing what you love doing what nourishes you doing what feels right, what lights you up and getting paid for it. And then also having to pay the bills and having to sometimes sometimes deal with the harsh realities of being a business owner. So I’m curious, maybe for some context, you can tell us, what are your main sources of income? What are the main ways that you’re generating revenue in your business? And how do you find that balance? Between the intuitive side of you that’s like, yes, it’s really like to know, and the realistic side where it’s like, okay, I need to pay my bills.

Brooke Shaden 6:53
Yeah. So okay, so for for really good context. When I started my business, I started with a gallery show, I wanted to be a fine art photographer who exhibited in galleries and made my money that way, because I wanted to be a hermit. I was like, I don’t want to talk to people. I don’t want to have clients, I just want to stay in my house and make money that way. So I did, and I had my first gallery show. And that same day that my gallery opened, I quit my job. I had been working at Paramount Pictures, I was a legal assistant, and hated it. And I quit my job thinking I’m about to make so much money doing what I love. And of course I didn’t, I ended up losing $4,000. And then I didn’t have a job. And I just had to figure it out that year. So I started that way with wait.

Alex Beadon 7:43
So when you say last $4,000 it was that you invested $4,000 into the gallery hope answering right hoping everything would be super successful and that it was a flop. Exactly. Okay. Okay.

Brooke Shaden 7:54
I’m on your page. Yeah. So yeah, I should think of it that way. Now, when I do my taxes, I should be like, I made the $4,000 back. Party. So yeah, so I started my career with this bang of like, I’m gonna do what I want, and it’s gonna make me money. And then it’s somewhere along the line. That was not the reality of the situation. And I realized that I had a choice to make, I either had to take jobs, that would get me money, but were not in line with what I wanted to do. Or I had to just eat ramen soup and not have any money for a really long time. So I sort of made a little bit of a compromise. And I say, compromise, because at the time, it felt like I wasn’t doing what I set out to do, which was to be a fine art photographer. But looking back on it, what I actually did was allow myself to expand my interest, and then pursue different interests. So even though I wasn’t making money off of galleries, I was making money off of writing, I was making money off of teaching, and doing things that I also love doing that eventually led me back to a fine art career, but weren’t exactly what I thought I should be doing to be a stereotypical fine art photographer. And just

Alex Beadon 9:12
to be clear, when you say you were writing and you were teaching, you’re you’re talking about photography related things, though. Yeah, exactly. So it was still in the realm of your passion and what it is that you were doing, but it felt like a compromise.

Brooke Shaden 9:25
Exactly. And the compromise was okay, this is not me sitting at home, not talking to people and making money off of my prints, but it is in line with what I love. So why not explore those avenues until I can make money doing this one specific thing that I think I should be doing?

Alex Beadon 9:45
Yeah, that’s super interesting. So now, fast forward. Are you doing galleries? Are you doing what it is that you imagined for yourself to be doing? You’re still doing a lot of teaching. I know you’re doing motivational speaking, you’re selling books? Yeah. I feel like you’ve got so many things going on. Can you just break those down for us so that I have like this clear vision in my mind?

Brooke Shaden 10:11
Yeah. Let’s see how we do. So um, so yes, I like half of my business now is fine art selling through galleries. So I have, you know, anywhere from five to 10 shows a year, I sell through six different galleries that represent my work specifically. And that’s like half of my career. And if I knew if I needed to, I could live off of that. But I want a few more revenue streams just for security. So I have that side of things. And then the other half is I licensed my images for book covers and album art and things like that. I do commission shoots for people, sometimes, specifically, music artists, a lot of the time. I do teach and I speak, although I teach a lot less now as of this month. And yeah, I think I think that’s about it. I also write but not so much for money right now. So Right.

Alex Beadon 11:10
Yeah, that’s so I what I love about you the most is that so you’re a photographer, and I put photographer for those who are just listening and like air quotes, because I feel like you’re so much more than just photographer. You’ve really like created and crafted this business, this online presence, this brand for yourself in such a unique way. Like even when you look at just the photography itself, is so different. I mean, I think you were like one of the very first who was creating pieces like this, you explore topics that are so deep, and so different and unique. And you know, you look around at a lot of the portrait self portraits, I get taken in a lot of selfies nowadays, especially now with Instagram. And it’s just like, oh, how can I make myself look really pretty in front of this camera? And you’re like the total opposite of that. You’re like, How can I create my own world? Through the camera and Photoshop and all of your artistic skills? Yeah. And I just feel like so besides just the fact that you’re such a unique photographer, you’ve also created this career for yourself where you have you I mean, I was just going through your social media, sorry to put you on the spot, but 920,000 likes on Facebook, 193,000 followers on Instagram, like, you’ve really got a huge following of people who love your work who love what you’re all about. Was that on purpose?

Brooke Shaden 12:44
No, but but here’s the thing is that social media is so frustrating and exciting to me at the same time. Because I think that, like, let’s just say you get on Facebook, and you make a Facebook business page. Of course, your goal is to get followers, like, of course, that’s what you’re hoping for. And I started out the same way. And I remember I refuse to set up a page, I was like, no one’s gonna care about this, I’m not doing it. And my friend sat down, she was like, I’m gonna do it for you. So she did it all for me. And then she handed over the access to the page. Like, just set a goal, like just set a goal for yourself. And I was like, Okay, let’s try to get 50 people by the end of the month. And then she was like making 100. And I was like, You’re crazy. So that’s how I started. And I was like, You know what, I’m going to try to get 100 people. And by the end of the month I did and I felt really crappy about it. Like, I just felt like, what am I doing, like collecting people like their stamps or something? This is ridiculous. So I had this moment where I was like, I can’t do this, I cannot invest my time into collecting people like trophies. So I completely changed my attitude. And I just said, You know what, I’ve got this weird dark art that I want to put out there. And if anybody feels connected to that, then that’s who I want to gather into my circle. So I started to put out messages that were really heartfelt, really meaningful to me and just genuinely asking who else feels this way? And by garnering this sense of me to through people, people saying I feel that way, too, I feel that way too. Suddenly, I created this group of people who were really tuned in to that message that I wanted to send and who felt the same way. And that’s how I’ve been doing it ever since 2010. So So yeah, I started out really wanting to grow my page and now I don’t care at all. I remember

Alex Beadon 14:47
going to the promoting passion events back in 2015 2016 2015 it was done. And I remember just being blown away by how little you really cared about the strategy. And I mean, on the best way possible because you come from a place and this is why for me, like, I just love you so much more is like you aren’t really trying to, you know, I mean, I think you’re trying to make an impact, but you’re not sitting there being like, How can I be the most popular person? Or how can I make people follow me? Or like, where like, what strategy can I use? Like, you’re just very much like, I’m gonna show up, I’m gonna do my thing. And if you like it, you can follow me.

Brooke Shaden 15:31
Great. That’s right.

Alex Beadon 15:33
Like, that’s it. So I think the main takeaway for people listening is to do the work and be really aligned with your work and what connects with you and what matters to you. And the following will come like don’t obsess over how many likes you have, or

Brooke Shaden 15:50
I mean, here, this is really an interesting point, because people spend so much energy trying to get followers like attention to all that behind the scenes, which can be very important and valuable to do. I’m not saying that it’s not. But I think that what people miss most of all, is that there’s somebody out there who will love what you have to say, no matter if you’re saying the craziest thing in the world or not. There’s somebody out there who’s going to be in alignment with your mission and your goal. So if you recognize that instead of freaking out about how am I going to find these people? And how are we going to push this content to them. And you just started saying what’s in your heart, people are starved for that kind of interaction, people are desperate to feel connected to somebody. So if you put yourself out there, so genuinely, someone’s going to recognize that and it might not be 100,000 people, but it doesn’t have to be either.

Alex Beadon 16:50
I love that. And I think that word you use genuine is just so spot on. So my follow up question to that is how did you find the courage to put yourself out there in such a vulnerable way through your writing, even through your photography, like your photography is exploring some? You know, I mean, death rebirth, dark lights, like it’s some intense work. And I feel like at first, it must have been scary for you, or maybe intimidating for you to put yourself out there. Or maybe not. Maybe that’s just me projecting. But I’m curious, what was that like for you?

Brooke Shaden 17:25
Well, I actually think that it started in a in a slightly self deprecating kind of way, because I created about five images in a week. And it was the first time I’d ever used my camera. I didn’t know what I was doing. But I had these things that I wanted to say, and I photographed them, and I put them on Flickr. And that was how I started my career that first week, I put those images up. And what I said to myself was, no one’s gonna look at this, like, how would anybody even find it? I had never been in this online world. So it was so foreign to me that anyone could even find my page and comment and things like that. So when I put it out there, it was dark and like super creepy, what I was putting out. And people saw it. And I was my mind was blown. I was like, How Did anybody find this? First of all? And no, why are they talking to me about it? Like I just, I was just doing it for me. And I think that that was a really big blessing because I was doing it just because I wanted to and I put it online to have a place to contain it. And then suddenly, people were responding. And some people were saying, this is horrible. You should not be on the internet, you can not share this kind of thing. And other people were saying the opposite. They were saying thank you so much for doing this. And I didn’t expect either reaction, I didn’t think anyone would care. So when I realized somebody cares, that immediately cancelled out anyone who doesn’t you know who’s upset about it? Who doesn’t want me to do that? Because if you can change one life, visually through an image or through your words, or whatever your medium is, is that not worth doing, no matter what anyone says. And that’s how I started.

Alex Beadon 19:12
I love that you’ve used the internet as such a tool for self expression. I love that you you know, I think you’re very helpful artists first business person. Second, I think you’re also very aligned with what you want your lifestyle to look like, and building your business to support that lifestyle. So has that always been a very intentional thing where you’re like, Okay, this is what I want my lifestyle to look like you’re nodding yes. How did you go about getting clear on what you want your life like, do you ever have to stop and say, Okay, I don’t like doing this. I like doing this. I want more of this less of this and talk to us about that.

Brooke Shaden 19:55
Yeah, I mean, I I’m very fortunate to be a very decisive person. So I I always know what I want. Exactly. And I very easily formed pathways to get there, mostly out of being stubborn. I think like, I just don’t want to live a life that I don’t value, which I think if more people became, I guess selfish in that way, which I use that as a good word, because I think it’s really, really important to be selfish. If we can find our selfishness enough to just be honest about what we want and how we live our best life, then suddenly, all these avenues open up that you never thought of before. So I was I was working, as I mentioned, as a legal assistant. Before I started my career, and I hated going to work every day, I went to bed sick to my stomach, I woke up sick to my stomach. And I recognized that that is not a good way to live. Before that I was in film school. So I went out to Los Angeles, I was working at Paramount just to bide my time before I could make it big as a director whenever it was going to happen. And I also had this really honest talk with myself where I said, Okay, I hate corporate life, I don’t like working in an office. But I also just spent three and a half years in film school with a degree that I don’t want to use, because I don’t actually like making films. And I didn’t realize that. So I was at this dead end, I was like, I can’t wake up and do this for the rest of my life. And I don’t even want to pursue what I studied. So when you’re at that place where you’re just so unhappy. And then you see so clearly, oh, this creative thing that I’m doing makes me happy. It makes sense to start doing that thing. But unfortunately, people don’t because of the risk involved in doing that. So I had that risk in front of me, and it was a matter of I would rather be dead poor, then work a job that makes me money. And I made that decision. And it’s a decision that not everyone can make right away because of children or responsibilities, or all these different things. And I was so fortunate to be 21 years old and had nothing to my name, and it didn’t matter. But I think that that’s the choice that has to be made at the same time.

Alex Beadon 22:12
What do you think it is about society that has us almost brainwashed in a way to not even be aware of how we’re feeling? What, what do you wish more people knew?

Brooke Shaden 22:24
Yeah. I mean, I feel like I’ve witnessed most of my friends in the position that I was in, and they’re still in it all these years later, no matter how many times I yell at them to stop, you know, and that’s how a lot of people are. And you can’t blame anyone for feeling that way. Because I think that we’re taught that you’re not supposed to enjoy your life that much like we’re taught that you should go to work, and you should put in the hours and achieve greater success, for whatever reason, just for status, or money, or whatever it is. And we’re not taught that when you put risk into your life, you get much greater rewards. At least I certainly was not taught that in school, I was taught that you take a career that will be sustainable, you go to college, and then hopefully that career buoys you up. And I think that really the biggest takeaway from my life has been that there are so many ways of doing any one thing. There are just so many ways. And I remember starting out and thinking, how am I going to make a living as a photographer. And now the way that I look at that is, well, there are about a million ways to do just that. But I don’t even just want to be a photographer, you know that our interests and what what our passions are in what we love to do are so great and varied. Because, necessarily, there are so many great and varied things to do in this world, that if we just simply take a couple of them and take concrete steps forward, we’ll find that there’s this momentum pushing us on and we’re going to eventually get to a path that feels more comfortable.

Alex Beadon 24:09
Especially in this day and age with the Internet. I feel like it’s so and some people like Oh, that’s easy for you because you’re an extrovert and like, it’s easy for you to put yourself out there. And I’m like, No, dude, I know so many introverts who use the internet to build careers for themselves and make money online. And it’s just not an excuse anymore to be like, Oh, I don’t there’s no way for me to make money doing what I love like fig. It’s figure out all right, you can figure it out.

Brooke Shaden 24:36
Totally. I was I was actually just having a conversation with someone about you in particular, because they were saying like, how do I you know, build a career and I was like, just look at Alex and then she was like, she’s so extroverted. That was like fine. Look at me, because I am so scared to talk to people, but you don’t have to. The thing is that we get in our heads this idea that To do a certain job, you have to be a certain way, when in fact, the people who are most successful and who who build these bridges for other people are the people who are doing something in their unique own way that nobody else has done before. So you know, what, if you’re not extroverted, who cares, do it your way, and then see who follows across that bridge, because guaranteed people will follow.

Alex Beadon 25:26
Amen. And I just think it’s so important, like looking at you like, what you’ve done is you’ve taken your innate strengths, and your zone of genius and everything that makes you you, and you’ve turned it craftily into this career, right. So I just think that is available to everyone, even if photography is not your thing, even if you’re introverted or extroverted, or whatever the key isn’t what you’re doing. It’s taking what your God given skills are, and what your innate gifts are, and really turning into something that’s been created with it. That’s why creativity

Brooke Shaden 26:03
is so important. Yeah, you know, I was just having conversation with a friend about this. And I was, you know, she was saying, I don’t like my job, I don’t like my life. I don’t like where I live, I want to change it. And I said, so change it, what’s wrong? And she said, Well, there’s so many things that I could do, how should I invest time into just one of those things? And it’s like, okay, so instead of doing that, you’re just going to sit here for the next however many years not investing your time into anything worthwhile, because you’re afraid that it’ll be the wrong thing. And I think that that is a confidence issue. That is an issue of people saying, there’s so many things, I could invest my money, and I could invest my time, and how do I know which one to do. And it’s like, in the time that you’re thinking about these things over and over, you could be doing every single one of those things, even if it’s in a small way. And I’m always telling people, just do something every single day, do one little thing that will get you closer to that goal. And you’ll find that you’re there all of a sudden.

Alex Beadon 27:07
So I’m curious, what would you say is your superpower?

Brooke Shaden 27:15
Um, I think I’ve been thinking a lot about this, actually, when I haven’t been saying superpower, of course, but about what it is that has allowed me to build a career that I love, and to do the work that I do. And I think that a large part of it is my ability to analyze my life and what I love in life, what my passions are, what intrigues me to analyze that, and then spit it back out in a way that’s recognizable and easy to digest. And that builds community. And I’ve always done this, whether it’s reading books, and I love to find the symbolism in books, or whether it’s, you know, looking at an experience I just had and understanding the lesson of that experience very quickly. So being able to analyze myself in a lot of different ways. And then regurgitate that into art, I think has been my greatest superpower.

Alex Beadon 28:13
That’s so I love that this is something you’ve been thinking about. Oh, yeah. I feel like oh, that’s a good question. And you’re just so prepared. You’re like, Oh, I’m ready to answer this question. That’s awesome. I’m totally. Okay. So my next question for you is, you have all of these different ways, all of these different channels online, like lots of different ways to express yourself, you started doing video, you obviously have your photos. You’re now getting into writing, which is awesome. I want to hear what your perspective is on using social media in a way that doesn’t kind of just act as a distraction. Like, I feel like you do a really good job of not getting too caught up in it. I remember when I was up promoting passion, you were like, I can’t remember what Oh, you were like, how do I hashtag it? Like you didn’t know? about it? Yeah. Like, do you have hundreds of 1000s of followers? And you don’t know this one simple thing. So like, you obviously use it as a tool. You don’t let it distract you. And I’d love to hear you speak on

Brooke Shaden 29:21
that. Yeah. And it’s funny that you say that because lately I’ve been feeling like, I need to get off social media. It is distracting me. But I’m glad to hear that it doesn’t seem like it is no but it’s really not usually. I view social media as a vehicle to connect with people. And that’s it. And I know that that’s obviously that’s why Facebook was created, for example, but I think that I do so in a way that is in a very specific way that doesn’t engage with the type of content that I’m uninterested in. So one way that I do that is I don’t follow anyone or anything that isn’t in line with my passion. It’s so important. You know, like, people are following all these magazines and celebrities and nobody actually cares.

Alex Beadon 30:13
People are following people. And then five years later, still following that same person, like, I’m always calling my feet, I’m following unfollowing following unfollowing. Like, keep it fresh. Yeah, totally.

Brooke Shaden 30:25
It was funny the other day, one of my friends said to another friend, she said, Did you see this thing that she posted? I was like, No. And they’re like, why? I was like, I don’t follow her. And she’s like, but she’s your best friend. I was like, Yeah, but I don’t care that much. Like, I’d rather text that person, call that person then actually engage online with that person. So yeah, so it’s something that I feel very passionate about, I only follow about five people on Facebook that show up in my newsfeed, I love it. It’s great. You’re one of them. It’s like, it’s I think it’s just necessary. So I don’t engage in anything that isn’t in line with my passion. That’s the first thing. I always keep my conversations as positive and nurturing as possible with people. So if I’m online, it’s because I’m having a genuine conversation with somebody and not just to, you know, like, give a comment here, give a comment. They’re trying to get people to come to my page. So when I post something online, I make absolutely certain that I’m there for at least 30 minutes to engage with people and to have conversations. And after that I’m done. You know, like, I’ll get off, I’ll put my little timer on my web page to let me know that I’ve been on too long. And then, and then I’m off. And I think that it’s really great to do it that way. Because then you’re engaging meaningfully when it matters most. And you just check in the next day.

Alex Beadon 31:54
Hey, guys, quick interruption to our episode, I wanted to give you guys a really fun opportunity. And I’m giving this to the people who are really listening to the episode. If you’ve listened to this far, I’m super impressed. I’m giving you the opportunity to win a 20 minute phone call with me where you can ask me anything, pick my brain, I think you’re gonna love it. But in order to enter to win, here’s what you need to do. I want you to take a picture of you listening to the podcast, or maybe just a screenshot of the podcast itself, posted to your Instagram story, make sure to tag me at Alex feed in and somewhere there, I want you to include the yellow hearts emoji. Okay, that’s how I will know like, that’s the gonna be the clue that you’ve listened to this part of the podcast is that it has the yellow heart emoji, okay, so include the yellow heart emoji, tag me post about the podcast to your Instagram story. And bonus points if you tell me what it is that you’ve loved the most about this episode. And I will be picking one of you lucky people to win a 20 minute phone call with yours truly. Okay, that’s it. Now back to the episode. So my next question is, I really want to hear how you balance flow and intuition and more of the feminine energy with hustle and making things happen and getting things done. Talk to me about that.

Brooke Shaden 33:15
Yeah. Like for

Alex Beadon 33:17
you in your life,

Brooke Shaden 33:18
I feel really fortunate because I think that those two things are 5050 in my body. So I’ve got like this need for inspiration and flow as everyone does. But I also have this innate sense of hustle that excites me that I see as an art form unto itself. And I think that the more you can see hustle as an art, then the more flow works into the hustle. So if you’re if you have a dream, if you have something that you love, you know, go for it. And that’s great. But ask yourself, How can I go after that thing with the most intensity, but also with the most heart with the most soul in a way that makes me feel calm, relaxed and inspired. So that’s kind of how I marry those two things. You know, I’ve got a dream, for example, to write a novel, and I’ve been writing it for years and years. It’s way, way, way too long in the making. But I have this dream, and I decided next year is going to be my year I’m going to put this novel out there. Okay, that’s going to be it. So I’ve got this sense of urgency hustle of doing it now I’m going to get it done. But I also recognize that it’s not going to feel like me, it’s not going to be my most authentic offering, if I don’t do it with a sense of peace and a sense of self and a sense of calm. So every time that I work on it, I sit down, I clear my mind I write I strategize, but I do so from this place of when I put this out there this is going to be the most me thing that I could pop Simply do, and that really helps.

Alex Beadon 35:02
So you mentioned hustles, and art form, which really excited me. Yeah. Because I love that you look at it like that, I think something that I see many of my clients struggle with is they’re like, I know what I need to do. And I’m not taking any action, because I’m afraid or because I have never done it before. And I love how you, you spoke about hustle as an art form, then you also spoke about knowing that it’s going to feel kind of weird and knowing that it might not feel like yourself, but you’re doing the best you can, and you’re not married to it being perfect. And I think that’s so brilliant, because and it’s something that professional artists, I think are really, really good at, because they just realize that like, put it out there, like just give birth to it. And it doesn’t say anything about you, it doesn’t represent you like a part of yourself is in it. But it’s not the end all be all. So it’s like you’re very detached from the outcome of it, which I love. So can you talk to me a little bit about that?

Brooke Shaden 36:02
Yeah, I’ve never been a perfectionist at all in my life in any way, which I think is horrifying to my husband. But nonetheless, it just never has been something that’s affected me. So when I and you know what this has been probably a great lesson in photography, because I’m creating a lot of images and putting them out there. And, you know, I’ve created an average of about 100 images a year since I started. And that’s a lot of imagery. So you’re putting it out there and you realize, especially on the internet, how quickly it gets buried, how quickly nobody cares anymore. And when you start to realize that you care about yourself, way more than anyone else is going to that is so liberating, to just sit down and be like, nobody cares, great, I’m gonna do whatever I want and take it or leave it, this is how it’s going to be. Because in five years, you’re not going to be defined by that in one year and one month, probably you’re not going to be defined by that. So the earlier you recognize that the better because that’s the barrier that stops people from creating.

Alex Beadon 37:11
I love that so much. That’s so brilliant. Okay, next topic, self care, and really nourishing yourself, aside from what you’ve got going on business wise, and always finding that piece of that center. What has kept you going? Do you have any practices that you swear by? Talk to me about that.

Brooke Shaden 37:34
I love self care, it’s so good, especially as somebody who very much ignored that for a long time, it’s really good to feel centered in that practice. So I do yoga every day yoga is my happy moment. And even if it’s just 15 minutes on the mat, I think it’s really important to do. I’m a firm believer in hot drinks, which is ridiculous, but like, but I always have a mug next to me, and it just makes me feel really calm. So I love drinking tea. It’s just kind of silly. And I mentioned earlier that I do this daydreaming thing. And that’s really my big, everyday thing that if I just spend five minutes daydreaming, as silly as that sounds for an adult to say, I feel so myself, I just feel like, like my best, most creative self is going to come out that day if I do it. So I do those three things. And I also

Alex Beadon 38:35
sorry to interrupt you, with the daydreaming do you fit because I feel like it must be also kind of very, like holding hands with your work because your work is very, you know, deeply imaginative, you obviously have a very rich inner world. So probably doing that really helps you to express yourself and just know yourself better, and be able to

Brooke Shaden 38:58
like, Yes,

Alex Beadon 38:59
but my question is, how do you think that that would be just as important to someone who let’s say they’re a graphic designer, or they don’t consider themselves an artist, and maybe they are a coach of some sort? Or they’re a financial person or whatever. Like, how would you translate that? For someone like that?

Brooke Shaden 39:21
It is so hard because anybody who even anyone who’s listening right now, if you’re thinking, I’m not creative, this is really weird to me. I get it because I have plenty of friends who say that they’re not creative, but at the same time, I completely disagree with you. I think that everybody has creativity inside of them. And that might sound like hippie dippie and whatever. But it’s true. Everyone has this sense of creativity. And the problem is that we are taught not to exercise that or we don’t practice it. It is an exercise that you have to go through every single day to keep it up Then yes, I have a very active imagination, extraordinarily so. And I am so glad that I do. But even if you don’t, you have to think about daydreaming as letting your mind relax into its natural state into whatever it wants to be thinking about. So, while my daydreams might include me riding a dragon through a volcano or something, yours might not, you know, yours might be something seemingly mundane or ordinary, but it’s still so important to let your mind relax into its natural state to begin your day or to, you know, just have a have a more peaceful reality.

Alex Beadon 40:42
I love that. And I couldn’t agree with you more, I feel like creativity. I think the problem with many business owners is that they feel like creativity doesn’t have a space. Right? And I’m so glad there’s so I’m so grateful I was a photographer before because I’m, I know how important it is to be creative. Like, even when it comes to things that you wouldn’t think are creative, like coming up with what my price should be, alright, with, like, what often should be or whatever, like, my strategy, like I use my creativity, everything I do. And so I love that you say, you know, it’s really important to use it like a muscle and to use it.

Brooke Shaden 41:19
Yeah, it is. And, you know, I’ve, I’ve trained people before, who have come to me and said, I have no imagination, but I want to be a photographer, I want to do this thing. And just start there and watch somebody over the course of just a month Daydream every day. And then by the end of it be like, I am so creative. It happens all the time. You know, I run into people constantly who are like, I’m not creative, I’m not creative. But it’s never true. It has never been true of one person that I’ve met. So I know that it’s there to be cultivated.

Alex Beadon 41:53
Okay, so next question for you. If someone’s listening to this, well, my hair just flew into my

Brooke Shaden 41:59
nose good. I apparently got

Alex Beadon 42:02
overly excited. If so, there’s and there’s, they know what they want to do with their business. They know what they want to do with maybe artists, if they’re listening to this, because it is book shading, after all, but they feel like they just cannot figure out how to make money or like they just feel like they’re banging their head against the wall with figuring out how to become profitable. What would be your piece of

Brooke Shaden 42:24
advice for them? That’s a really hard one. Because there’s the logical side of me that’s like, I can’t tell you how to make your money. That’s too much pressure. You Alex would never think that because they’re like, No, I’m gonna tell you exactly how to make your money. But with the other side of me, this is, this is my truth, at least from day one. In my life, I grew up with not a ton of competence, I grew up thinking that nobody would care about what I had to say that I would never contribute anything that meaningful to society. And it was not a result of my upbringing or anything. It’s just a normal thing that I think a lot of people think about themselves, like, who am I to contribute something to the world. And at some point, I didn’t stop feeling that way. But I just started doing, I just started making things and putting it out there. And in doing that, I realized that my greatest and most unique form of expression is a business. It doesn’t matter if I’m a photographer, if I’m a writer, if I’m a speaker, what matters is that I am in any way that I can think of sharing my most intimate self. And that brings in revenue. And that might sound hippie again, like, oh, just do what you love. And that’ll bring in money. But I never thought that I could do what I loved and make money. I just I never thought that and yet it happened. And it happened in a really big way. Not like a ton of money, but in a lot of different small areas of success. I’ve been diversifying. I’ve been pushing myself, I’ve been sharing pieces of myself that I never thought I would let anyone see. And the more I do that the more success happens. And I think that that’s the key. People want to feel that connection. And people will pay for that connection as well. Not to put it in a to businessy of a way, but it’s true. I mean, if you want to be an artist, if you want to be someone who expresses yourself for a living, do that somebody is going to be there.

Alex Beadon 44:40
I love that. What is your sense of self worth come from? Do you feel like you’ve always felt this just innate sense of self worth? Do you think it’s something that you actively have to cultivate? Are there moments when you wake up in the morning even now 900,000 Facebook fans in and you’re like what am I doing? Who am I talk to you about self worth.

Brooke Shaden 45:01
Yeah. I have always felt that I’ve had worth in inserts. I haven’t always been confident about putting that out there. But I always felt that I was deserving of something, whatever, I don’t know what money or a certain lifestyle or something. And I know that a lot of people come at self worth, from a very opposite point of view where a lot of people don’t feel worthy of anything good. And I really sympathize with that way of, of seeing things. I think that if you have a unique perspective, if you are living your life in a way that is authentic, necessarily you have worth. And I’ve always put that mindset into how I operate. So if I’m creating something and putting it out there, that is authentically me, and I am sharing my message, I know that that message is worthy because I have felt it. So I feel something, then I know that somebody else out there needs to feel that same thing. And it’s all about connection. And it’s all about who can you touch and how can you better yourself. So this is kind of a roundabout answer about self worth. But I think that it’s a really multifaceted question. Just in terms of where does it come from? How do you cultivate it? How do you sustain it? I don’t know if I have all the answers to that. But I do know that everyone is worthy of it, because everyone has a voice. And that voice is worth a part

Alex Beadon 46:32
of it. Something else that I really love about you is how deeply you care about people, and how you use your platform not just to add to your own income levels, but also to help other people and you’re a philanthropist. Yeah, so I also feel like it’s just very deeply ingrained in who you are. Is that wanting to give back? Yeah, um, has that always been very easy for you? Is that something that you were just super intentional about from day one?

Brooke Shaden 47:07
It’s sort of I, I went into my career without thinking about other people at all. And I was very forceful about that, like, I went into it, like, this is my art, I’m gonna do what I want. I don’t care what you think. And I was really proud, because I felt like to be a strong person. That’s how you had to act. Until I realized that that’s not at all how I felt. And I actually really wanted to positively impact people. And I cared about what people thought, not that I was going to be brought down by negativity, but just that I really do want to help people on. And that is important. So I started to realize that that was something that I cared about more and more. And beyond just releasing images and hoping people liked them and stuff like that, I realized that there, there didn’t seem to be a voice of positivity in the art world that I easily found that I went online I went searching for, you know, like, who’s really doing good with their art. And of course, there are tons and tons of people. But at the time, I was thinking this feels missing, like something is not right here. There’s a lot of hustle. There’s a lot of putting images out there, and not a lot of heart. And I decided that I wanted to be somebody who could have that heart and that soul and really put that into what I was doing. And I realized that I don’t care about making money, about my career about anything as much as I care about even just one single individual person. So I started to change the way that I worked. And I changed the way that I structured my business so that I could travel to help people so that I could touch more people so that I could start a convention to bring people together and things like that. And that was the best change of my career.

Alex Beadon 48:58
What was most surprising to you, once you made that change?

Brooke Shaden 49:04
I think the most surprising thing was the hunger for it the way that almost other people were waiting for permission to do the same thing. I think that on the internet, especially any emotion that’s put out there is going to be exacerbated and pounded on like, if somebody puts out hate lots more people are going to start putting their hatred in that person’s vein. And at the same time, if you put out kindness, a whole bunch of other people are going to start sharing their kindness with you. So I think the most surprising thing was just you don’t have to act any certain way to have a successful business. You don’t have to be tough and you know, be all about selling and be all about this or that. You can simply put your work out there and do it in the kindest, most genuine way possible and people will echo that back to you

Alex Beadon 50:02
Speaking about hate, do you experience a lot of hate online?

Brooke Shaden 50:06
Not so much anymore. I mean, it started out as people telling me a lot, like, you know, your images are horrible, and don’t put them out there. And it’s offensive and no do that. And it took me, you know, a couple of years to really stop caring about that. And I’ve gotten to the point where I don’t care at all. If somebody doesn’t like what I do, I’m just like, oh, well, that’s entertaining. You know, like, at least someone thinks something feels something that’s good. But I think that what, what hurts the most, and this is probably the biggest flaw I see in myself currently, is that I care so much about being loved. And I say that in a really authentic way, like, a really raw way. Because it’s something that I’ve been struggling with lately is not the amount of people that are following me or anything, but the people who do look, I want them to see me for who I think I am. And when somebody doesn’t, when somebody writes to me, and they’re like, I know you’re really a horrible person, or you know, something like that, it gets me because I don’t want to be misunderstood just like every other person on the planet. So, yeah, so that’s been that’s been interesting, I don’t receive that much hate, really, I think, over the years, putting more and more kindness out there really has done its job. And I get pretty much only kind of lovely interactions. But sometimes it happens.

Alex Beadon 51:41
That makes me happy that you don’t get that much that it does happen. Like if you put yourself out online, it’s gonna happen. It’s kind of unavoidable. For sure. So that’s good. Um, so I want to ask you, one main business question. Do you have an email list? Yes. And how important has your email list been for you to cultivate your relationship with your people? Or do you think that it really hasn’t been that important?

Brooke Shaden 52:13
Okay, let’s be honest.

Alex Beadon 52:15
Let’s be honest,

Brooke Shaden 52:16
it has not been important at all. I need to take the Alex Beadon. Course. 101, about mailing lists. That’s the honest to goodness truth. I don’t know what your life yeah, it’s not been great. And I think that part of that for me is because it feels less personal than posting on the internet. Because I feel like when I post online, it’s like me with my account number responding to people with an email list, it goes out, it’s in their inboxes. And then if somebody responds to my email, then it’s just a one on one interaction. And I want people to be able to benefit from my responding to people’s questions online. So I haven’t done it properly. You know, to have one

Alex Beadon 53:04
you should just send out like, if you write something on Facebook, or wherever your blog was, whatever, just send people there and just say, Listen, I’m not going to respond if you message me directly to my inbox, but please respond to my blog, or please respond to my like, just asked her. Okay, I’m gonna take that as a challenge. I’m challenging you.

Brooke Shaden 53:25
I know, you remember, when we first met, and you were like, Brooke, there’s so many things that you need to be doing.

Alex Beadon 53:33
That I haven’t learned. But that’s what I love so much about us that you’ve just like, you haven’t let your lack of knowledge of certain things hold you back from doing what you wanted. Like you’ve just done it your way. And in a way, that’s beautiful, because like, you’ve made it happen regardless, you know, you’re such a great example of just making it happen. If you’re not feeling for email lists that don’t do it. If you’re not feeling for Facebook, then don’t do it. So I love that you’ve made it happen. I think that’s brilliant. Okay, cool. So I have a series of questions to wrap up this interview. What is one thing you do that has been a non negotiable and keeping your business on track?

Brooke Shaden 54:14
Oh, I like that question. Oh, there’s so many ways that I can answer this.

So I think that one thing that I’ve done consistently is I have been very, I don’t know what the right word is, I guess, dedicated to wanting to sell my work through galleries. So one thing that I do every single month is I write to new galleries and I keep up my contacts and relationships. And I think that that’s something that a lot of people don’t assume that other people are doing, you know, like, you feel like you’re hustling but you’re like, oh, that person must just be so lucky. And and that’s definitely not true for me. So, so one thing that has kept My business afloat that I think is so valuable is just doing the work like putting myself out there reaching out to the people that I want to be working with and working for. That’s been one of the biggest things, I think, for me. And then also just at the start of every month, I reevaluate my goals in life, like not just what do I want to do this next month, but like, are the things that I have planned to do in line with the life that I want to be living? And I think that those two things are just massively important.

Alex Beadon 55:32
I love that so much. I want to ask you one, just one like baby question after that, how much time do you spend every month or every week? Or however often you do it really evaluating? Where am I at? How am I feeling?

Brooke Shaden 55:49
Not that much time, really. I mean, I think once you’ve already done the work, and you know the answers at your core value level, then you’ve already done the work. So at the start of every month, I just spend about 10 minutes, like writing on a little notebook page. This is what I have coming up. Yes, this is in line with what I want to do, or no, it’s not. And I’ve been making a lot of changes recently, based on that. I mean, I decided next year, I didn’t want to travel as much, because that was not in line with the lifestyle that I want to live. And I decided that I wanted to teach less. So I in the last three months have turned down 25 jobs next year, just right, like it feels so good. enough not to say the job’s just like rolling in, this is just a really busy time to get invited for things next year. But it’s it’s been such an incredible change to just say, You know what, these are my values. This is what I need to do to make those values come to life. And it’s scary, you know, to not have that job security of 25 jobs next year. You know, like, where’s the money gonna come from? How am I going to make it work? But when we start letting those thoughts and those questions of how am I going to make money interfere with the decisions that we’re making? That’s when we suddenly ended up in a life that we didn’t intend to live? Hmm, amen. Okay,

Alex Beadon 57:13
share one mindsets that every entrepreneur needs to succeed,

Brooke Shaden 57:18
that your story is worth sharing that you who you are at your core, that is what needs to be put out there. I don’t care what your business is what you’re selling, what you’re advertising. As long as it goes back to you and who you are and your message. You’re golden. So good.

Alex Beadon 57:36
Okay, fill in the blank, the world would be a better place if more people

Brooke Shaden 57:41
knew blank. Oh, if more people knew they’re worse, definitely. I mean, it. I think that if more people understood just how much of an impact they can have on other people. I mean, imagine how many amazing people and ways of living and ways of affecting people be mobilized. If people knew how much impact they could have, it’d be amazing. I love that.

Alex Beadon 58:15
The book that changed my life was,

Brooke Shaden 58:18
Oh, you’ve gone down a deep hole. Okay. Um, this is probably a really weird one, especially to tell you but so my favorite book is Dune by Frank Herbert. And it’s a wildly popular science fiction series from the 60s. And there’s this quote in it that says fear is the mind killer. And I have it tattooed on my arm. It’s my favorite thing in the world. And I grew up with so many fear issues, and I still have them, like, totally ridiculous, like, I’m afraid of zombies. Why do I spend my time thinking about that? Who knows? But I have all these silly, stupid fears. And I remember reading that book, and it’s about a lot of different things, politics and whatnot. But I remember reading it and they just constantly repeat this phrase, fear is the mind killer. Fear is the little death that brings total Obliteration and all these things that that really resonated with me, like fear is at the core of humanity in a really bad way. And it’s at the core of me, and it’s how so many people connect. So if I can eliminate the fear as being the driving force in my life and the way that I feel connected to people, then what do I replace that with? And for me, the answer was passion and meaning and standing up for what you believe in and that was the best lesson ever.

Alex Beadon 59:53
That’s so refreshing. Okay, and lastly, I want you to challenge Change everyone who’s listening to leave this podcast and do one thing. What is that one thing that you want to challenge everyone to do?

Brooke Shaden 1:00:10
I want to challenge you to make something, just make something like ask yourself, Who am I at my deepest core, and then represent that somehow make something from that. I think the moment we take that first step to actually creating something in our lives, that’s when things start to take off. So ask yourself who am I at my core and it makes something

Alex Beadon 1:00:40
thank you so much for tuning into the on purpose podcast, and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it, then scroll down until you see write a review and then type away. I hope you really enjoy your week and I will see you guys again next time stay on purpose.


#004 – The Key To Booking Coaching Clients, Getting 56,000 Instagram Followers and more with Mel Wells

When was the last time you spoke to yourself? Sounds like something only crazy people do. Or maybe we truly are the mad ones for not even trying. But it’s not just random conversations with your mirror we’re trying to work into your routine. It goes a little deeper. It’s about being connected with your mental and physical wellness. Knowing how to treat your most valuable vessel and the real effects it can have on your life.   

So when a voice like Mel Wells extols the importance of food, self love and body imagery, it’s pretty hard not to listen.

Mel Wells, best-selling author, international speaker and eating psychology coach has devoted her life to the pursuit of good health, both inside and out.  

Get lost in her story—from her love affair with acting to finding true love within herself, learn how Mel transformed her life, business and mindset into a healthy, hearty and wholesome lifestyle that gets better with each passing day.

“If you are not taking care of yourself, you can’t take care of your business—I never prioritize my work over my health.”

In this episode we talk about:

  • how Mel got her first clients as a health coach
  • how she transitioned from doing one-on-one coaching to selling online courses and in-person retreats
  • how she grew her Instagram to more than 56,000 followers
  • AND Mel readily shares then number one thing in her business that she believes is *more* important than her Instagram account
Get well with Wells:
IG: @iammelwells
Facebook: @IAmMelWells
Twitter: @IAmMelWells

Check out her new book, Hungry for More, that came out last week! 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In this episode, I’m talking to someone I love. Following on Instagram, Mel wells, we talked about how she got her first clients as a health coach, how she transitioned from doing one on one coaching to selling online courses and in person retreats. We talked about how she grew her Instagram to more than 56,000 followers. And Mel readily shares the number one thing in her business that she believes is more important than her Instagram account. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Wow, guys, episode number four of the podcast this isn’t. So before we dive into the podcast, I just want to share a few housekeeping items. So just be a little patient. The first one is, as promised one of my favorite reviews that you guys have left on the podcast. Remember, I’m trying to get 100 in the first week. So if you haven’t left your review yet, we’re running out of time, make sure to go and leave it as soon as you possibly can. It literally only takes two minutes. Okay, this one is from Jay T con JT comm says Alex’s new podcast is like having a conversation with a close friend. She hits on topics that I struggle with and helps provide clarity and real solutions. While being completely honest about her own path. She doesn’t just repeat catchphrases and content that’s already out there. She provides her own knowledge and experiences and that is solid gold to me. I’m excited about upcoming guests because I know Alex will only choose guests that can help us up level our lives and businesses. Thank you so much, JT Khan, I really appreciate it. Next, I want to give you guys a quick intro of who Mel is and why you should care about her. So Mel Wells is a health coach. But I look at her as more of an advocate for self love. She’s someone who I first stumbled upon on Instagram and the photos she shared of her freedom lifestyle on the beach, while running her business full time from Bali. That’s initially what captured my attention. But after I followed her, I started to see that there was so much more depth to her account than just pretty pictures. Mel is a woman who lives life totally on purpose. She’s a health coach, best selling author, and is now pursuing her career as an actress. So take a listen to this episode. I apologize in advance for the sound quality guys. When I recorded this, I knew nothing about audio. But the more we go into the podcast, the better the audio is going to become. When you’re done listening to this episode, definitely send me a message on Instagram and let me know what was your biggest takeaway? What was your biggest lesson? What was your favorite part? I really want to hear from you guys. And I want this to be a community right? So when you message me or posted to your story or whatever, just make sure that you’re tagging me sharing your biggest lesson from Episode Four. I’m then going to repost my favorite comments, and make sure to tag you as well. So this is win win for everyone. I really want us to build a strong community here with on purpose. Let’s dive into today’s episode. Mel, thank you so much for being on the podcast with me today. I’m so excited to have you.

Mel Wells 3:31
Yay. Thank you so, so much. It’s so good to be here.

Alex Beadon 3:36
So Okay, the first question that I asked everyone is, what do you find most nourishing about having your own business?

Mel Wells 3:45
What do I find most nourishing about my having my own business is being completely in charge of my calendar and being able to live live completely on my terms. I didn’t have to ask anyone’s permission to do whatever the hell I want with my life, which is great.

Alex Beadon 4:05
It’s a big plus. So I would love for you to just share with us your journey of like how you got to being fully self employed. And you know, did you start off with a nine to five job like, how did you end up here?

Mel Wells 4:19
Yeah, so my first passion was acting and the performing arts. So I was an actress on a soap opera for a few years when I was 18. And when I left the soap opera, acting work wasn’t really that kind of available to me. So I kind of fell into doing commercials and bits of modeling and when you are working as a model you well I mean, at least for me, I was working with lots of different agencies at one time. So that kind of got me into feeling really good of being in charge of like calendar because I could decide the jobs that I wanted to take on the days that I wanted to work and when to say no, like that was kind of, in my hands. You know, the industry I didn’t love. I didn’t love what I was doing, though. But the one thing that I did love about it was the fact that I was the one, you know, basically in charge of my schedule, which I really liked. And when I decided to start my business, it was because I, basically, my dad fell, Ill really suddenly, he had pancreatic cancer, and it spreads to the liver really fast. And so he was given four months to live. Wow, that obviously completely changed everything for me. And I suddenly started becoming really, really interested in health and nutrition. And, you know, essentially disease prevention. But I mean, this was really personal for me, because my whole teens and early 20s, I been living with an eating disorder, like throughout the acting world that I was in the modeling, like, I had bulimia, and it was like, it was pretty severe. But I was I was quite in denial of it. And I think when my dad got earlier obviously made me really think shit, I really need to look at a really need to turn this obsession with food into a healthy one. And so I decided to train as a health coach and and set up a coaching business. And yeah, it obviously started out very part time because it was just like, in my mind, I still wanted to be an actress, that was my thing. And it was just a way for me to spread a message that I was really passionate about, really because of my dad. And because of my own journey with with my relationship with food and my eating disorder, I wanted to heal that and share the journey. So it was never about me, I was making a lot of money modeling it was so it was never about me earning more money, it was just like, I’m really passionate about this, I really think more people need to need to know about looking after themselves. This was back in 2012. So like healthy living wasn’t really as as cool as it is now. So that was how it started. And it was just like, basically, I set up a little Facebook page, and it had like, you know, 2020 likes, and it was basically just me sharing like recipes and like nutrition information. And as I progressed and as my personal journey with food progressed, I realized that to heal, disordered eating, it’s not about nutrition at all. It’s actually about psychology and self love and self development work and mindset work. And so that has become now years later, what I’m really invested in and what I now would say that I am an expert in is psychology around food, body image, self love. So I’ve moved away from nutrition. And now I’m more focused on on that, on the psychology science side of things as that is what really helped me.

Alex Beadon 8:12
I love how you said that. When you first started becoming a health coach, you were already making so much money from being a model that like it really didn’t matter. It’s just like something that you were kind of doing because you felt called to do it. Do you think that that really helped kind of propel you because something that I see often is, you know, people are struggling with money, they put so much emphasis on this thing having to work that it creates resistance. So I would love to hear your take on that. Like, what do you think the effect of that was for you? And also, how long did it take for you to make the transition where you were like, Okay, I’m done with modeling?

Mel Wells 8:48
Yeah, yeah, I mean, with with the modeling stuff, it is like, it was quite, it’s quite full on. So you could be like, there’s a lot of traveling. So I would be in the car for like four hours a day to get like to get like two hours to get somewhere, you know, a four hour job and then like two hours to get home. And so like I spend a lot of the time driving so I would listen to you know, I’ve listened to I would do like courses and audio stuff. Like while I was on the road basically. I did like my did like B school and that kind of thing when I was you know very much still just doing modeling stuff. And so yeah, I mean, I would say I would say that the drive it was just about the message like it wasn’t it wasn’t obviously like you want to make money from it but like I guess I didn’t even realize when I started that this could you know this could lead to me being financially more secure or more free. hadn’t even really occurred to me it was just like a Just want to get this message out there. So that I mean, I didn’t have, I didn’t have like a savings or anything like that. So I did kind of pretty much start with nothing. So even though I was earning, I was earning pretty well for modeling, it was still like, I was still spending it or like, I didn’t have like, savings or anything, I didn’t have like, Oh, I’m going to start a business and put all this money into it. So I was doing everything by myself, really. I couldn’t afford anyone to guide me a website. So I built my own website to start with, and it was terrible. But I started taking on clients. And yeah, I was doing, I was taking on clients one to one, and did that part time. Three years before I went full time. And when I went full time, it was 2015. So maybe it was, maybe it was me, I was doing like clients part time for two years. And I went full time in 2015. And it was like January, the first like a New Year’s resolution was like, what I’m doing is on January, the first I’m going to email all of my agencies and say, right, stop putting me forward for anything, I quit the end. I just knew that if I did that, I had to go full, fully in play full out. Because when you’ve got one foot in and one foot out of your business, it’s like you can only grow so fast. And I was experiencing that I knew that I wanted to create an online course I wanted to write a book, I knew that I was getting amazing results with the women that I was working with. And I was like, I’m so passionate about this. I hate modeling. Like I’m literally just doing it now because it pays. So I’m just gonna say, you know, that’s it no more. So I made the transition. When I already I was already taking on clients, I was probably making about 1500 pounds a month. So it wasn’t a lot. But I knew that I could live off it. And I knew that that push would really help propel me because you’ve got nothing else to lean on. You should just fully in and that’s a different level of commitment, then you really step up for yourself, don’t you?

Alex Beadon 12:15
Yeah, so for someone who’s in their first three years of running their business, but they’re not yet full time, I would love for you to share, like what do you think was like the big light bulb moment? Or like the thing that was missing for you that really allowed you to get to that full time space?

Mel Wells 12:32
Hmm. In terms of what I was earning, or in terms of like,

Alex Beadon 12:38
entire, like what you were doing, like, what what did you start doing that you weren’t necessarily doing before that helped you get full time that you would that? Or maybe it was like a mindset shift? Or I don’t know what it was for you that was like, Oh, this is what I’ve been missing? That hasn’t allowed me to get to full time yet? Or do you think it was just like you were just progressing in that direction, and that there was really no big.

Mel Wells 13:02
I mean, I mean, it was all I could think about every day, for a start off. So like I knew that it was my, I knew that it was my calling, I knew that it was what I needed to do. And the more I the more I felt that the better that I better that I felt. And the more I started to just really like, like the old job that just dropped away. Really organically. Like I just didn’t want to do it at all. And as soon as I started feeling like, you know, actually, I am earning enough to transition. Then I felt like I’ve just got to take the leap. And I think it was having that confidence of like, even if I fail at this, I know that I’ve really listened to my gut and listen to my soul. Even if I fail at this, like I have, I know that it’s what I need to at least give it 100%. And I think if you don’t give it 100% You’ll never know. So if you’re still holding on to like bits of old work, it’s like, you can do that for so long. But if you really want to propel your business, you’ve got to go full, fully in in terms of something practical that I did. I had a bit of a block around giving people free sessions. I was like, why would I do that people got to pay me and

Alex Beadon 14:24
the other way around. Normally people are like, I don’t want people to pay me I’ll just give it to them for free.

Mel Wells 14:31
I was like pay me like I thought what a waste of time getting for free. And I worked with a coach and you know it was I didn’t have much money. So it was like you know, I only spent like about 560 pounds, which was a lot of money to work with a coach back then I’m not invested in any coaching or anything at that stage. And she basically said to me send out an email. And you know, you had a small list, obviously send out an email and say you’re going to give away, you know, 15, free coaching sessions. I was like, What the hell? Why would I do that? I’ve got time for that. You know? And obviously, it’s such a thing when you’ve been running your business for a while, you know, that, obviously, you have to do that in order to, you know, it’s a great way to get clients. And yeah, you know, when I did that, I think I had like, 13 people sign up. And suddenly I was like, I don’t have time. I don’t have time for modeling. Like, I’ve got to do this, these clients. And so

Alex Beadon 15:39
was it that like, you got them onto a free call. And then at the end, you sold them? So there was like, a sales conversation at the end?

Mel Wells 15:46
Yeah, but it was it was essentially like it wasn’t I. I’m not a sales person. I’m not like, I wouldn’t say that. It was a sales call. It was a free coaching call where value

Alex Beadon 16:01
call you were giving? Yeah, exactly. And then at the end, having like a call to action. It was basically

Mel Wells 16:09
like, yeah, an hour of my time, we can do whatever you want in an hour, we can work through some stuff. And then at the end, like, literally in the last 10 minutes, it was like, if you want to continue this, we can work together for the next three months. This is the price. And most of them said yes.

Alex Beadon 16:27
Wow. That’s awesome.

Mel Wells 16:29
Yeah. And so then I was like, wow, this is this is a little secret. So I’m gonna do this more often. And so before I knew it, my whole calendar was booked up. And that kind of gave me the confidence to quit the modeling, because I was like, I can make this money from sitting at home doing what I love, like, Yeah, it’s awesome. Yeah.

Alex Beadon 16:48
Oh, tell us about, you know, you got started doing the one on one coaching, how have your offerings evolved to where they’re at today? Like, what do you offer today?

Mel Wells 17:00
It evolved really quickly, because I realized that, you know, from doing the free coaching session upfront, I could easily book up very fast. And so my calendar was packed. And to the point where I was doing like, you know, obviously different time zones, and everything I was spending at one point, like seven hours a day on Skype. Because I just wanted to just I didn’t want to say no to a new client. I didn’t want to say like, I didn’t want to say I’m full. So I was just like, Yeah, of course, like, let’s do it. And I didn’t want to lose them as such. So I just booked everyone. And to the point where I was just completely over. Yeah, it was just too much. There’s another lesson that I learned. But I, obviously the more people that you work with, you really understand your client’s struggles and how like how they get through them. And I started to, obviously, the trainings that I was doing at the same time in business, I was doing courses and all this kind of stuff, I started, you know, obviously, becoming someone that was used to doing online courses, and I was like, I can do, I could do an online course hang on a minute, I could make an online course for what I’m teaching these women because it’s the same stuff that is coming up all the time. And, you know, I’m not seeing many people doing online courses in what I’m teaching, but why wouldn’t I do that. But I think I can do this. And so I started getting to work on writing and creating an online, essentially, like an online transformation program that was digital where I could do live calls, but with groups. So that became like, my, my mission in between those two things. I did a few group coaching programs as well. So worked with like, six or seven people at a time. And that was great. But when I like when I created the course, which is the Academy, which has now had over 100 people come through it. That was like my aim was that was to get to create a course that felt like people were working with me one to one covered all bases, but you know, lots of homework, very in depth. And, and yeah, that launched for the first time in 2015. And that obviously created a lot of freedom for me. And it meant that I could work with a lot of people at once for a much smaller price than what the one to one was. So yeah, and then on top of that, I do retreats, which I really love. I definitely will keep doing retreats and live events because for me working with people actually in person for like a real immersion is like the best I like to work with people like, I take women out to Bali and we do like a week retreat there. I’m doing one in the Maldives this September. And to me that is my favorite favorite way to work with people, I think you get such incredible results when you are fully immersed in something so much better than that, you know, obviously people i Obviously I do still do one to one clients, and I love working with people one to one. But I mean, I know personally for me, I learned the best when I’m fully immersed in something like under there physically there for a long period of time, like seminars, like I just went to a Tony Robbins seminar, for example. And then for four days, 12 hours a day, I’m like fully in there. And that to me is like, I just will never stop doing that, because it’s my favorite way to learn. Yeah,

Alex Beadon 20:47
that’s incredible. I feel so good about everything that you just shared with us. So what’s interesting to me as well about the retreats is that if you look at the amount of time, effort and energy that’s going into your retreats versus the online course, you would say that the online course is definitely like you’re getting more of a return on your investment, right. But regardless, like you’re still doing these retreats, because you just they they nourish you so much. So I just love that you

Mel Wells 21:16
shot them lately. I’m obsessed with them. I’m obsessed with them, like spending time with these women in person is so incredible. And everyone transforms. It’s like there’s any you know, technology’s incredible, but like, real, you know, real life being there and, and really being there. And yeah, there’s nothing like, so I’m no, I’m not planning on giving that up anytime soon.

Alex Beadon 21:45
That’s awesome. Okay, so I would love for you to share with us a boundary that you have recently added to your business or to your life that you think has made a really big difference, because I was hearing you speak before about how you were doing like seven hours on Skype every day. And I was like, That was at a time in your business when you didn’t have those boundaries in place. So I’m curious, like, what is a recent boundary that you’ve discovered that’s been super helpful for you?

Mel Wells 22:11
A recent boundary? Let’s say I don’t work with any more than five people one to one. Okay, cool. My retreats, I don’t have any more than 13 guests at anytime. Because any more than that, and I can’t get to know everyone, I find it difficult to really form intimate relationships with more than that. And I guess my phone, you know, I don’t look at my phone in the mornings until I have left the house. I used to be someone that just turned turn, like rolled over in bed, turn my alarm off. And straightaway, I’m like replying to Instagram, DMS. And I’ve made a new boundary for myself that I, you know, I meditate or I do my yoga in the morning, and I don’t actually start looking at my phone and clouds left the house and I’m walking down the streets. And that’s yeah, that’s been really good for me.

Alex Beadon 23:06
So marketing wise, what would you say is like the one. It could be a social media platform or like an activity that you do that you feel gives you the biggest return on your investment of time? What would you say that one marketing activity 100% Instagram

Mel Wells 23:22
story, and I know that you love it too, because you are like the coffee.

Alex Beadon 23:29
I’m so glad that you said that in a selfish way. But also because it’s just true. And like, it’s just true, like, part of the reason is because no one knows about it. No one’s really using it. So anyway,

Mel Wells 23:40
I’m like, we’re gonna we’re gonna, like really milk this at the moment. At the moment, not, not many people are using it properly. So, you know, let’s let if we know the secrets, if we know how to use it, let’s use it. But yeah, like everything that I’m ever doing any, any free content, I have any events that I’m selling tickets for retreats, videos, anything goes straight on Instagram story. I mean, as I said, I’ve just been at this seminar for four days. So I’ve not actually been story the last four days, but I usually will have like a strategy for story. And, you know, our aim to be putting free content up there. And then like, you know, a couple of times a week be selling something on there as well. But obviously, it doesn’t cost anything and you know those for I mean, that’s the channel that I hang out the most on myself. That’s the channel that I that I focus on building more than the others. And it’s just where my pizza, so I know that they’re watching my story and so I mix it up and I will share stuff that’s going on throughout my day but I will also share like what’s going on in my business free content they can get for redownload if they can get and then what events they can come and buy tickets for?

Alex Beadon 25:05
That’s awesome. So talk to me about your history with Instagram as a platform, like on the whole, because you have I don’t know how many followers you have, but it’s a lot like 10s of 1000s. Yeah, you have right now,

Mel Wells 25:19
I think 50 3000s.

Alex Beadon 25:20
That’s so much. So talk to you about like, your growth on Instagram. Like, what you were focusing on how it’s changed your feelings on Instagram. I’d love to know more about that.

Mel Wells 25:31
Yeah, I’m good. I love it. I mean, for me, I need to wean myself off. Because you can just lose yourself Kenyan on that channel. So what is the question? Like?

Alex Beadon 25:47
When do you start, we’ll go step by step. When did you start taking Instagram? Seriously, like, when were you like, oh, I should be, you know, taking really good pictures and making sure that my captions are on point, like, when did you start taking it seriously.

Mel Wells 26:01
Um, probably a couple of years ago, I started to notice that it was growing much faster than my Facebook was. And I think I’d always been, you know, focusing on growing my Facebook likes, and then as soon as I realized that Instagram was growing faster, and I noticed that the women that are in my program, Instagram on it, I was like, Well, I’m just gonna focus it plus I love you know, obviously, I had a history and modeling. So like, I’m, I’m a fan of good photography, like, I appreciate good photos. And so

Alex Beadon 26:34
that’s so true. So it came easily to that’s so true. So yeah, give the people listening, like three main tips of what you think helped your account to grow quite quickly, what would those three tips be?

Mel Wells 26:47
Store storytelling, I think is the most important tool that I have. used, I think, when I approach when I think if I approach a poem, like writing a post, and I kind of don’t put much thought into it, or I mean, obviously, there’s a balance, like, I never spend hours writing a capsule or anything like that, if I’m doing that, then I’m just like, I’m just forcing it, I’m not, I’m not gonna do this. Usually, it comes through very easily, and I can write a caption in about 10 minutes. And then it’s, it’s done. But storytelling, I think, like, when I bring my own personal stories into things, they just connect through the phone a lot, a lot more than, than me trying to educate people, I think. I don’t know if that’s like a if that’s like an age thing. But I personally feel that I mean, I’m sharing, I am sharing lessons from my, from my teachings from my books and everything like that. But I but I tend to connect with people more when I just share my my personal stories and my vulnerabilities, I guess I’m things that I have overcome in my life that has what is probably connected with people the most just being just being real, I guess. Yeah, I think, you know, we all we all just want the real stuff. That’s, that’s the truth. So as much as the I think it’s important that your photos are beautifully, you know, done and everything like that, I think it’s the truth in the writing is really important.

Alex Beadon 28:33
So me I like to tell people is like always ask them, like, how easy would it be for someone else to have created the same picture or created the same caption and if it’s easily replicable, then you should probably go with something else. So I like that. I’m curious as well about, because I think a lot of people who are getting started in business, they really get obsessed with their social platforms. So I’m curious, I want to ask you, what has How important has your email list been for your business?

Mel Wells 29:05
But there’s nothing more important than your email list is? Like, definitely, you know, if you’re gonna really focus on using social media, use it to get people on your email list. Yeah,

Alex Beadon 29:20
that has that always been a part of like your social media strategies, like get people on your Instagram and then convert them onto your email list?

Mel Wells 29:29
Yeah, of course, because like email is where you know, your more personal conversations are happening and where you can actually run sequences and launches and things like that. Yeah, I think since I started my business, I’ve always known that your email list has to come first. That was kind of drilled into me and baseball but it’s so tempting. Very tempting to just sell on social media and think that, you know, but I’ve seen, I’ve seen people run their businesses through social media and now they’ve got loads of followers, but they’re not ever getting any email addresses. And I just I think, Oh, what are you doing? followers don’t that don’t actually matter, you know,

Alex Beadon 30:13
and it can be taken away from you at any moment, just like my YouTube channel. So I was growing my YouTube channel for like seven years. And then I woke up one day and it was gone.

Mel Wells 30:22
How did that happen? How does things like that happen? That’s crazy.

Alex Beadon 30:26
I know, it was a technical fault on Google Apps end, I think that it was such an old account that the way it was initially set up was just not done properly. Anyway. Yeah, it’s it’s gone. But it’s a great lesson, because it’s just such a good example of why you should always be bringing people over to your email list. So yeah,

Mel Wells 30:46
completely, and like there’s gonna be a new social app around soon, and you’re not in control of that for Yeah. Yeah.

Alex Beadon 31:00
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So I want to kind of shift now I feel like we’ve talked about strategy and marketing and social media and all that jazz. I want to talk to you about like, just life as an entrepreneur, I think you’re really interesting because you lived in Bali for a little bit, and then you picked up and you were like, Okay, actually, my true purpose or like, what I want to focus on right now is acting, so then you move to London to pursue your acting career. So I would love for you to talk to us about like, that must have been a really hard decision for you to make. And, yeah, that’s about that for a little bit, like having the actual freedom to be like, Okay, I’m gonna kind of shift gears a little bit. And what does that mean for your future in this direction?

Mel Wells 32:33
So, I mean, I guess, since my dad passed away, I’ve kind of been, I think, when when you lose power, and they change something in you, obviously. And I think I became a lot more like, I stopped caring what other people thought of me as much when he passed away, and I started being a lot more. If I want something, I’m just gonna go and get it and a lot more fearless. I guess, obviously, you’re never completely fearless. But I became a lot more fearless. And so when things get a little too comfortable, I need a new challenge. And my I mean, my business is doing well. I’m very, you know, blessed to say that, I decided to move to Bali, because I was doing the retreats out there. And I loved the place so much. And I saw so many, you know, digital nomads making it work. And I just thought, What a great lifestyle, I can do that, too. And I was out there for 18 months. And it was amazing. Like, I met the love of my life, like had such an incredible time in my life. But I had this breakthrough around Christmas that, you know, my original calling was acting and there was still a part of me that wanted to do that. And as much as you know, as part of my business, I get to make YouTube videos I get to be onstage and that is the stuff that I love. And I love that more than the business stuff. I love being the one that is speaking and because it is it feels like me in a way performing and reaching people with a message. And yeah, I kind of had this realization that if I hadn’t, you know, if I hadn’t, hadn’t eaten sort of hadn’t lost my dad, then I, then that was my original thing. That’s what I wanted to do originally. And it was really emotional for me because my life in Bali was so comfortable. And I could see a very clear path with my business and see where it was headed. And I thought you know what I’m, I’m really, I’m teaching personal development and I’m teaching people how to change their mindset around things and go after their dreams. And instead of telling people I’m going to actually just show them and I’m going to do it myself. And it was terrifying. Because like I said like life was so good in Bali and it’s it’s harder in London, it’s a lot more expensive. Um, you know, we’re living in a much smaller place, it’s called, you know, I’m going back into an industry that I’ve not been in for eight years. I feel like I’m starting from the beginning. But it scares me. And that’s why I’m doing it so hard to describe, but because it scares me, I’m doing it. And I’m also share, I decided to share that with my audience in a big way. Because I think we are living in a world where you don’t have to pick one thing, if you want to, you can do both. And I see like, a lot of great actresses that also have businesses, and I just decided that I wanted to, I wanted to somehow merge the two worlds. And it’s something that I’m also really passionate about is, I have worked with a lot of actresses as well, that struggle with eating disorders and body image, because obviously, it’s so much pressure. So that is something else that I’m really passionate about. So I want to kind of merge my two passions now. So yeah, it’s still quite fresh. But um, I think it’s important to kind of show the journey because it’s something that I feel like I’m starting again, almost, and almost really revisiting the place where I had quite a lot of trauma, I guess. But it’s kind of like, prove to myself how far I’ve come and how much I feel that I can just, I can go back into that world and do it for myself do it for my, my, the little inner child in me.

Alex Beadon 36:32
Yeah, I love as well that like you’re doing it again, as almost as a whole different person, you know, with new tools and like a new way of being so I just love I remember, I watched your live when you announced and I was like, Oh my gosh, I love it, because it’s so easy to get caught into like what you’re doing and like everything’s working, why change it. So

Mel Wells 36:56
it’s like the sort of the thought of going back into the acting world was so terrifying, that it brought up so much emotion in my body that I thought, well, that means that I’ve got to do it. Like, I can’t ignore that for the rest of my life. Obviously bring I wasn’t just like Matt No, it was like, I was in floods of tears. And that was when I knew that. Okay, if it makes if it brings up that much emotion in my body, I’ve obviously got some unresolved stuff there. So I’m gonna, I’m just gonna do it.

Alex Beadon 37:28
That’s interesting. Okay, I’d love to talk to you now about the hustle versus the flow. So like feminine energy versus masculine energy, and how that affects you how you prioritize each one in your business in your life. You seem like me quite like a masculine energy, like, get it done kind of girl. So I’m curious what your relationship with that has been?

Mel Wells 37:53
Ah, what a great question. Not having anyone’s ever asked me that before. Um, I mean, I, I am I do have quite a lot of masculine energy in my work. And it has got me a lot of it’s got its, you know, it’s helped me achieve a lot of success. But it’s I guess there’s a, there’s a balance, isn’t there? I mean, I, I love like, like I just said, with the acting like, I am motivated when things are hard. So I mean, it would, I know that it’s, you know, can say, oh, it can be easy. It can be easy, but sometimes easy. It’s not what you want, like, my life and by was so easy. And I was like, I’m too young for it to be easy. I’m not ready for it for an eat like I want the challenges. So I’m really, I’m motivated by it being a little bit more hard. Otherwise, where’s the growth? I think there’s elements in your business where you can be like, Wow, this is so easy. It’s just flowing through me. And it’s great. And I do think when things are really in alignment, you do you access that that flow state and you are in just complete flow, and it’s effortless, and it’s easy. But like that, for me, it’s like that is I don’t see the hustle energy as as negative. It doesn’t.

Alex Beadon 39:21
Yeah, so I think that like to just dive into that a little bit more. When you’re in that flow state, I don’t think it necessarily means that like it’s not challenging, or that you know, and I totally agree with you like the hustle. I think it’s gotten a really bad rap. But it’s it is a balance because it’s like you want to hustle but you don’t want to hustle yourself into the ground.

Mel Wells 39:44
Yeah, exactly. And I think when it starts to feel like you are doing that yourself, no, like not good. Take a step back and reevaluate. And I think what’s what is really important to me and As someone that obviously helps people with their health and their food is like, if you’re not taking care of yourself, you can’t take care of your business. So I never prioritize my work over my health, you know, so that, like, it always comes first for me to sleep a lot, meditate, do my yoga, you know, eat well, that if I don’t do those things, I am not showing up properly for my business anyway. So, for me, it’s like, I can’t even begin to think about hustling until I’m, until I’m taking care of myself. And giving myself a lot of, you know, a lot of sleep and you know, the things that I just the things that I just said. I guess it’s hard to it’s hard to describe, but I feel like when you are in that flow state, it’s almost like a, it’s like a blend of flow and hustle like a muscle. If you will, yes, that’s right. I just might. Like, you can have the relationship with hustle way, like, oh, I don’t, it’s not supposed to be hard. I don’t like hard work. And it’s supposed to be so easy, but it’s like, if it’s too easy, then you just feel like you just weren’t entitled, and there’s no challenge. There’s no growth. So I think you, you know, when people hear that, oh, you know, find the ease, find the flow. It’s like, I think it’s like, essentially, that could be training people to think that it’s never hard, or it shouldn’t ever feel hard. Which is just not true.

Alex Beadon 41:40
Yeah. So how do you keep yourself motivated when you have something really hard to work on? And maybe you’re feeling a little bit of resistance, and you’re like, oh, this thing is not going to be fun to do? How do you motivate yourself? Are you a naturally self motivated person? Talk to me about that.

Mel Wells 41:56
Um, I am quite naturally self motivated. But I always like, I’m always looking into the future. So I’m always, like, visualizing future. Like I like every day. Whether that is like, you know, next week, next month, like the end of the quarter, or the end of the year. If there’s something that I really don’t want to do, obviously, I do procrastinate and sit on the Instagram for a bit, pretending that it’s not there. But um, but essentially, what really motivates me to do tasks I don’t want to do is how it will impact my future and like how grateful I will be for it. When I look back,

Alex Beadon 42:38
so how clear would you say you are out of 1010? being super clear, and zero being not clear at all? How clear Are you on the vision of what it is that you’re moving towards and what it is that you want to create in your life?

Mel Wells 42:53
After this last four days, I would say 10

Alex Beadon 42:58
Robbins, Tony Robbins.

Mel Wells 43:01
I was gonna say I was struggling because I had such a clear vision for my business. And then this whole acting thing was completely thrown me off. And it’s made me feel like what the hell am I doing? Can I even do both? Is it possible to do both? Surely, you just got to go all in with one. So it’s, it’s been quite a confusing time for me. Like, am I allowed to do this? Should it just be something that I do is like, a couple of classes a week is like a hobby and not even try and pursue it again. But I just can’t really, I guess I can’t do that. Because I’m just not that kind of a person, I guess. So. But yeah, now I feel super clear in the I can blend the both worlds.

Alex Beadon 43:44
What do you think helped you through the 20 Robbins weekend or four day experience? What do you think was like the one thing or like a tip that you can give people listening to go home and do that’s going to actually help them get clear on their vision? Because that’s something I hear all the time from people is like, I just don’t know what I want. And I’m like, if you don’t have a vision, you don’t know what you’re working towards. Like you’re you’re running really fast going nowhere.

Mel Wells 44:08
Completely completely. And you end up going around in circles as well. Yes, you’re you’re I guess, like, the biggest thing is like you’re like why? Like why do you want to like, why do you want to go where you’re going like getting really clear where you’re going and and focusing on? Why it is that you that you want that. And an exercise that we did, which I find really incredible is it’s called closing the gap. I think he’s been doing it for many years. But essentially, you create a picture for where you want your life to be. Like the next level doesn’t matter if it’s like don’t put a timeframe on it, just call it the next level. Like where would what would my life look like if I was operating at the next level in every area of my life? And then create the picture for like where you are right now. Unless obviously in between, you’ve got like this gap. And he talks about closing the gap. So what do I need to do to close that gap? And basically bring those two completely together into the present moment? So obviously, electrically download, okay, what am I doing to close that close that close the gap, and then you end up with an action plan. And I think, you know, I’m always writing out my goals, like all the time, life goals, business goals, one month, three months and a year, and oftentimes, the things that I write out for a year, I get them done in a few months, because I’m just writing them out so much that I start making steps forward towards them. It’s almost like I do it unconsciously, because it’s just in my in my body, and, and I start accomplishing those faster than I, I thought that I was going to say, like, writing down your goals is so important. And the more you do it, the clearer you will declare, you look at, oh, something else I need to talk about, this is something that I’ve been kind of going through recently, and is doing less, but more. Sorry, doing, that doesn’t make sense. doing less, but better. Okay. So like, since I came back to London, I’ve got like a lot of my customer bases here. And then a lot of my followers and clients are here in London. And so since I came back, there’s been so many opportunities for me to speak at things or, you know, loads of podcasts things and but it’s like in person things like interviews. And I realized that I was saying yes to so much. And it meant that my big goals and dreams that I was writing down for my vision, were getting pushed back and pushed back, or I wasn’t having time for them, because I was filling my day full of, you know, writing articles and doing interviews and like so much stuff that actually wasn’t moving me forward. It was just filling up a lot of time. And so I kind of resolved to do less, but better. So okay, what are the things that I’m really passionate about doing? What are the things that I’m just doing? Because I think I should or that someone in my audience wants me to? Or, you know, I had an email, so I really shouldn’t say yes to it. Because I just started saying, you know, what, if I’m not yes about it, then I’m not going to do it. Because it’s just, it’s just distraction. And it’s not actually, you know,

Alex Beadon 47:39
really bring you forward. I

Mel Wells 47:40
want I think I can’t remember who said it. I don’t know, if it’s Warren Buffett, I think it might be him, but basically said like, the most successful people are saying no to 99% of things that they that they get come through. And I think, you know, when you start to get traction in your business, and you know, you will get loads of people email you saying, Can I interview you for my blog? Can I interview you, if my podcast is only just started? I don’t really, you know, have that much traction? And it’s like, you feel obliged to say yes to everything. Because you think, Oh, well, you know, it’s good to you know, and you’d be surprised how much doing all of that stuff takes you away from your mission.

Alex Beadon 48:23
Amen. Love it. Okay, so to wrap up this amazing interview, I have a few questions that I’m going to be asking you that I asked everyone. So the first one is, what is the one thing that you do that has been a non negotiable in the success of your business?

Mel Wells 48:45
One thing that I do that has been non negotiable in the success of my business, hiring good people.

Alex Beadon 48:53
Share a mindset shift that made the biggest difference in your life as an entrepreneur.

Mel Wells 49:10
I would say yeah, kind of in a similar vein, like work, work on what your strengths are. And then the stuff that is your weakness, outsource it.

Alex Beadon 49:22
Fill in the blank, the world would be a better place if more people knew

Mel Wells 49:27
how to love themselves.

Alex Beadon 49:30
That changed my life was oh, the

Mel Wells 49:34
book that changed my life was well, conversations with God.

Alex Beadon 49:39
That is such a good book. That’s one of my and lastly, I want you to challenge our audience to do something this week. So to take one action or to focus their energy in one direction. What is what is it that you would like to challenge our audience to do for this week?

Mel Wells 49:57
I would like to challenge you guys to You write out your goals. So, a lot of time, write out what what you want to have accomplished.

Alex Beadon 50:11
Thank you so much. You’re amazing. And I loved hearing everything that you have to say you’re so awesome. Before I let you go, I would love for you to let everyone know where they can find you online.

Mel Wells 50:25
Yes, of course. My website is and I’m hanging out on Instagram of course at I am Malwarebytes thank you so much Mal. Thanks, Dave. That was lovely.

Alex Beadon 50:43
Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.