Gram Slam

#031 – Behind The Scenes of my $50,000+ Launch of Gram Slam, My Online Course

This episode focuses on the immediate aftermath of an intense two weeks of launching Gram Slam, my online course on Instagram Stories, into the world. I vulnerably share many of the high-value mindset practices that have gotten me to where I am today, along with a deep-dive into what it was like to have reached a level of success in my challenge that disabled me from having the ability to reply to each individual person as I would have liked to.

If you’re curious what it’s like behind-the-scenes of a $50,000+ launch of an online course from both an emotional, physical, and mindset perspective – then you’ll *love* this episode.

In this episode you’ll learn:

  • What it was like coping with the massive success of my free challenge
  • How I set my sales goals
  • Whether or not I hit my sales goals
  • Mindset advice for a launch
  • Going live every day & if it’s really worth it during a launch

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IG: @alexbeadon
Facebook: Alex Beadon

Loved this and want more? Check out our other episodes here.

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Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose.

Hello, friends, it is Alex Beadon. Here you’re listening to episode number 31 of on purpose with Alex Beadon. And oh my gosh, it has been a crazy last few weeks. So for those of you who are confused, over the last few weeks, I launched my brand new free challenge called double down on your DMS, which was a free Instagram story engagement challenge. And then as soon as that was over, I launched Gram Slam to the world, I basically introduce people to my online course which Yes, I have already launched once before in March, April. So this was the second time that I launched it. And it the last few weeks have just been such a whirlwind of activity, it has been such nonstop hard work. I’m talking about like me staying up late at night, waking up early in the morning. And just like literally working non freakin stop. Which by the way, FYI, is not my main objective in life. I was not born to be working 24/7. But when you’re launching something, and especially at this stage of my business where I’m at, it’s like you want to give it your all, you want to show up to the maximum right. So that’s what I did over the last few weeks. And so this episode is going to be less of me, you know, sharing the do’s and don’ts and the lessons and the real reflections. Because to be honest with you, I’m still I still need some time to let everything sink in for me to be able to reflect and I don’t want to share reflections with you until I feel confident and certain in them. And until I feel like I’ve had enough time to process what’s happened. But I do want to come to you guys today with just you know, some some draft reflections where I’m at how I’m feeling what the last few weeks have been like, I’m going to be answering questions like how did the launch go numbers wise? How did the launch go in general, why I decided to launch Gram Slam instead of sticking to Evergreen. And then also I’m going to be speaking about a few reflections that I’ve had about, you know where my business is at at this current point in time. So if that all sounds interesting to you, then definitely carry on listening. So let’s dive in. I guess we will start from the beginning. I hesitated before sharing this with you guys. Because I was kind of like I don’t know if this is relevant, whatever. But I’ve pretty much just decided that like, I really want this podcast to be a place where I can show up be myself, be honest, be authentic. And it really is a space to to share what’s going on in a in a deeper way. What’s really frustrating to me sometimes about all of the other platforms is that it feels like it’s very in and out. It’s like okay, I’m here and I’m gone. Okay, I’m here and I’m gone. And we get to connect in very short term spaces. What I love about the podcast is that a lot of you guys are listening to this while you’re driving or while you’re walking your dog or whatever it is that you’re doing. And it allows me to connect with you on such a deeper level, because we have more time together to cover more content, more topics. So I’m just really grateful to have this sacred space with you guys. And I want you to know that I am showing up from my most vulnerable place to really share with you what’s actually happening behind the scenes because I think it’s so easy to look at someone and what they’re putting out online. To think that oh, like, you know, it must have run so smoothly, like things must have gone perfectly to plan blah, blah, blah, blah, blah. And a lot of times you don’t get to see what’s actually happening behind the scenes. And so, to me, this podcast is a really beautiful way for me to show and share with you what’s actually happening behind the scenes. So that you can get a feel for the fact that like, if I can do it, you can do it. And if someone if anyone on planet Earth can do it, you can do it and just kind of showing you that like, it’s more about your mindset and about your attitude than anything else. Okay, so where to begin. So as you guys know, if you’ve been listening to the podcast, I spent the months prior to this launch, traveling, doing a lot of traveling, reason being that there was just a lot of events happening that were inescapable for me like Laura’s wedding. That’s a great example. Then Laura had a friend’s moon. And then my sister went to Italy and she was trying on wedding dresses and looking for wedding venues. And there’s just a lot of obligations that I had in my personal life over that period of time. And then of course right before the launch. My whole credit card situation happened where basically I tried to make a bank transfer while I was in Colombia and I guess because I did it in Colombia, they were like this is suspicious behavior. So I then had to travel to New York to go into like an actual bank to prove my identity. So I did all that cool, fine, whatever. But one of the biggest lessons that I am walking away from from In this launch is that being so unstable prior to launching is not necessarily the best way to go into launch, like looking back. And I know that obviously, there’s nothing I can do to change this. And this is really important to note, whenever you do anything in life, and you look back to look at the lessons that you’ve learned, it makes zero sense being hard on yourself about it or being like, Oh, I shouldn’t have done that I shouldn’t have done this. Number one, I didn’t know any better. And number two, I would choose to do it again, because it was my best friend’s wedding and my sister wanting me to be there as her maid of honor during the like one of the most important times of her life, that’s only gonna happen once. And then of course, the whole bank thing like totally out of my control, the important thing is to just take the lesson and not be hard on yourself about it. So that’s like, one of the big things I’m taking away is like, by the time I really got into my routine here, by the time the launch actually started happening, I was so kind of like out of my out of my flow out of my workflow out of my momentum. That’s it just didn’t feel I didn’t feel as grounded as I normally feel going into a launch. Right. So that’s the very first thing traveling right before not necessarily the best idea I came out with double down on your DMS, this challenge, surpassed all of my expectations. And people have heard me say that and have messaged me on Instagram and been like, Well, what do you mean? Like, so my goal guys was to get 8000 people to sign up for double down on your DMS. And we had ultimately more than 7000. So we almost reached the 8000 mark. So I was happy with that, like I was happy with our numbers.

But what surpassed my expectations was the level of engagement. So normally I have 1000s of people sign up for a challenge. But we don’t see the level of engagement that we saw this time around, it was nothing short of insane. And I had such a weird relationship with it. Because on the one hand, I was so happy, like I was so happy that people were taking part people were getting results. People were enjoying the process, people were having fun, people were sharing it with their friends, I was getting new messages in my inbox, literally every single minute, every single minutes, it was like, there was no way for me to keep up with the number of parts with the level of participation. And that’s great, because of course, that’s what you want. When you’re starting anything. When you’re creating a project, when you’re creating an experience, like, of course you want it to reach as many people as possible. And yet, it was one of the most overwhelming feelings that I’ve ever had. Because it felt like for one of the first times in my business, that things were really too big for me to manage. I couldn’t respond to everyone. I couldn’t I couldn’t even watch everyone’s stories. And normally, I’m the kind of person when I host an experience, it’s like I want to be there to support you, I want to be there to message you, I want to be there to like, interact and engage in blah, blah, blah. And here’s the thing I know it’s not scalable. I’m sharing this to from like, my heart, like, this is how my heart was feeling my brain is like, of course, that’s not possible. Of course, you can’t have 1000 people sign up and engage with everyone. But I’m just saying from like, the way that I started my business has been very much engaging with people and really showing up for people and answering people’s questions and, and participating in whatever it is that I’m asking them to create. And so to have created something which blew up so much that I couldn’t even do that anymore. It was really a big wake up call to me that like number one, the business is up leveling in ways that that I am not even aware of it like it’s, it’s, it’s great. It’s like It’s like we’re evolving. It’s like we’re passing that puberty phase. It’s like we are growing up, the business is growing up, which is amazing. And then at the same time, there’s this deep sadness, because it’s like, oh, I want to talk to every person. And I really want to like watch people’s stories. And so that was a big tug of war for me and my first because we launched double down in your DMS it was a five day challenge Monday through Friday. Most nights that week, I did not get enough sleep. And it’s simply because I emotionally was trying to be there for everyone. And, again, I can look back now and say like, it’s not your responsibility to take care of everyone like you don’t need to take care of everyone. People had enough support from you during the Facebook Lives Through in the Facebook group, like there was enough support for them to reach out if they needed anything. But it’s still like this, you know, holding on to wanting to be there for my people and really be an active part of the experience and not wanting to miss a single second of it. And so that was a really interesting experience for me where Monday Tuesday I was staying up until like two o’clock three o’clock in the morning, answering questions, answering all of the DMS trying to watch as many people’s stories as I possibly could. And then it just got to a point on Wednesday where like I was mentally and physically exhausted and drained. And like I had neglected myself in an attempt to be in 10 places at once. And so on Wednesday that was really wanted Hit me, oh my gosh, like you’re aiming for something that is physically impossible. Like you can’t get all your work done. I would actually, like, look forward to the nighttime, because it meant that I didn’t have to do any work. So I could just focus on like responding to people and like really showing up for people. Which is ironic, because that is still work, right. But for some reason, during the day, I was like, I couldn’t spend all my time doing that, because it’s not productive. Whereas in the night, I was like, Well, I’m digging into my sleep, but at least I’m like, I’m answering these people. And so it’s just really interesting, you know, being an entrepreneur and being able to go through these experiences and knowing that you’re not perfect and knowing that you’re human and knowing that that’s okay. And still having enough awareness to be like, Okay, how could I do that differently next time? How can I prepare better next time? So that doesn’t happen again? How do I how if I could go back and change something to make that different? What would I change to make it different? And I think for me, the big thing is that I was not as prepared for double down on your DMS as I should and could have been, there were many things that I should have done like three weeks ago, but because I was traveling, I just never got around to doing that I unfortunately had to do during the week of double down on your DMS. So if I had gotten those things done before, then it would have been okay. Again, I’m not being hard on myself about it. I’m just trying to take the lesson forward with me, so that I can remember it for next time. The challenge itself was incredible. So many people took part, the results that people received from the double down on your DMS challenge was insane. We had people making money, we had people putting out offers when they’d never put out offers before. We had people simply stating that they felt more confident showing up on Instagram stories, I think those were the ones that really hit me the most. Because it’s like if you can give someone the confidence to share their message. The power of that is huge. So to be able to spark such change and results for people was incredible, I think for Laura, to experience her first launch for those of you who may just be listening for the first time, Laura is my best friend. And she’s also my operations manager in the business. And so we work very closely together as a team. This was the first launch that we did together the launch of Gram Slam. And I think for her to be able to see our impact and to be able to see how we were changing people’s lives and to be able to see the reach and to be able to see that we were making a difference and and to be to be so connected with our purpose. I think that was really magical. That week of double down on your DMS was incredible. Incredible, incredible, incredible, exhausting, but incredible. We did a five day challenge Monday through Friday. And normally whenever I do a challenge or a freebie of any sort, I spread it out. So I don’t do consecutive days, I might do like day one on a Monday and then day two on a Wednesday and day three on a Friday and Day Four on a Monday. So it’s much more spread out. This time. It was literally day one Monday to Tuesday, day three, Wednesday day for Thursday, five Friday. And that was exhausting. That is one thing that I look back and I’m like, we maybe should have spread it out a little bit also, because the number of people who are joining late, like, even on day five with people starting day one like to this day, I’m currently recording it, I’m still getting tagged in people’s stories who are taking the challenge. And it’s like the challenge past, you know, so I think from a rest perspective, it would have been good to give myself more time to catch up in between days, I think from getting other people to join in, it would have been better, I think as well, it was quite overwhelming for people to have to post a single story every single day. So I think giving people breathing room would not necessarily have been the worst thing in the world. So that’s another lesson that I’m taking from that. So going into the launch, let me talk to you a little bit about that. When we went into the launch, we had three, we I normally have one goal, this time I decided I’m gonna have a good better best school. Good. We wanted to sell 360 seats better would be 727. And best would be 1234. Keeping in mind that the last time I sold Gram Slam we sold upwards of 1000 seats, right but the price was lower. So last time we were selling earlybird price at 99 and then a higher price at 147. This time, we were selling at 147 and then a higher price of 197. Right? So the price was a little bit different, which is why I was like okay, so demand is going to be demand is going to be the same but we’re not going to get as much sales because the price is going to be higher. Right so that’s why our our goals were a little bit lower this time 367 27 and 1234. Basically what we ended up doing was on the first day we sold 155 On the first day we start because I basically break it down into days. So I know according to my previous launches, I know how normal launch goes sales wise. I know that on the last Today I normally double my sales. I know that on the first day, first two days, we normally have some kind of special going on, which boosts sales. So we got 150 in the first day, and I was like That is freaking amazing because we had surpassed our day one good and best goal. So I was after first day of sales, I was so confident I was like, for sure, walk in the park like we are at least hitting our good goal, like we’re good to go.

The second day, sales were so slow, the third day sales were so slow. The fourth day sales picked up again, because we had like a bonus. And we’re like, Okay, today’s last day to join the bonus. The next day was slow, the next day was slow. And then the last day we had a little spike again. But we did not have a spike like we normally have normally on the last day. Interest is so high sales are so high, it’s insane to like this launch. The last day was not our best day of sales like it normally is. It wasn’t even our second best day of sales, I believe it was our third or fourth best day of sales. So sales did not go to plan. Like I said, our good goal was 360. And we ended up selling 281 281. So we were at well, 79 behind our good goal. Now what’s interesting is during launch, you don’t have time, or at least this is how I feel. When I’m in the middle of a launch. I do not know how to say it. I don’t lose, I don’t waste my time or energy on being like why isn’t this going the way I wanted it to go? In the same way that when you’re doing really well in a launch? I don’t waste time to say, Well, why is this going really well. I save all of my reflections for after the launch. One thing I do during a launch is I write down notes of like things to think about or things to remember. So if I’m like, Oh, this worked really well, I’ll write it down. But I don’t spend time like analyzing anything during a launch. Because you have so much to think about. If you start to think about what’s going wrong, you’re wasting time like you’re wasting time and momentum like you’re already in the launch, you already have your launch strategy and plan like you have to stick to the plan. Right. So it was such a fun experience for me, especially considering that this was Laura’s first launch. And we we just were literally right off the back of my most successful launch today, which was back in April, March, April when I launched Gram Slam. So we had such a huge phenomenal success in April. And then to have this launch and for it to not even hit our good goal was such an an interesting and fun experience for me because it was like Okay, number one. How is my team had like, how was Laura handling this? How am I handling this? How are we handling this together? Because like I said, you, you literally don’t have time to be sad or to get emotional or anything like you have to keep going. And you have to keep going in with the thought that you’re going to sell what you set out to sell and that it’s coming. It’s just not here yet. Right? So it’s a really interesting dynamic of like, I think one of the most important things as an entrepreneur is showing yourself compassion, always. And so for me coming out of this launch, and actually I want to know, percentage wise how much so I’m gonna do the percentage right now, I want to know, percentage wise how much we hit Okay, so we hit 78% of our goal, which is not bad, like 78% is, you know, depending on which country you’re in, it’s not a bad mark on your paper. If you entered a paper in England, like that’s a pretty good score. But considering that that was the lowest of our goals, we didn’t even hit our lowest goal. I could see so many people being in this situation being depressed being like, well, people didn’t like it, or the price must have been too high. Or, you know, maybe I launched it once and I just had a lucky streak or whatever. The important thing when you’re launching things and putting things out there is to try not get emotional about it and try not get caught up in like, oh, like, I’m not good enough or what, like your ego is gonna want to take you there. But we ain’t got time for that. Like when you’re a business owner, that getting caught up in that little place that like Why isn’t

Speaker 2 19:09
it going well, and it should have gotten I worked so hard and did it. I know, the challenge went so well. And it’s

Alex Beadon 19:15
like, no, that is just cutting off like a good three or four days that you’re adding of, or at least for me when I go into those moods. It’s just like a depression. It’s like it, it brings nothing to the table. So it was really fun. Closing the door on Friday and being like, so happy and so celebratory and so congratulatory to everyone on the team. I’m so proud of what we accomplished. Even if we hit 78% of our goal. I’m so proud of how we came together as a team. I’m so glad that we got to experience launching together as a team for the first time and to really look back and be like how we’re, in which ways did things go right? And how can we celebrate those things? And yes, on Wednesday, we’re going to have a meeting where as a team we come together and we really dissect what went, well, what didn’t go, well, what could be better next time data. But until we get there, let’s just bask in the fact that we did this, we accomplish this, we made a lot of money, and we should be damn proud of it, even if it’s not what we set out to accomplish. And so I don’t know, man, I always find these times in my life like these times where it’s like, things aren’t going the way you want them to go. There’s so much fun, because it shows me that nothing on the outside can change how I feel on the inside. And when you have that skill in your back pocket to know that you’re indestructible, and that you know that your peace comes from inside of you, man, like, you know, take me to like, it really doesn’t matter what happens, because I know I’m gonna get through it. I know that I will learn I know everything’s happening for me. And to me, I like to see my every launch everything that I do in my business. And in my life as like I am I’m on this journey. No one is winning all the time. No one is winning all the time. In fact, if you look at like anyone’s career, it’s very rare that anyone is like on a winning streak. Life is a journey, like you need to learn how to feel super comfortable in the times when things didn’t go as well as you wanted them to go. And you need to learn how to not take it personally. And to not be like, Well, I must be a bad business owner because things didn’t go the way I wanted them to go. Especially when you’re doing something like a launch a launch is a one off thing. For all I know, maybe this was just a bad week to launch. Maybe people were super busy this week, mate. Like there’s so many factors that go into why sales didn’t go the way I had expected them to go during that week, that I just really don’t see the point and like being hard on myself. And I love getting to put that to practice. And I love the experience of not doing as well as I wanted and still feeling like a superstar on the inside. I don’t know if that makes sense. But that that’s really, really where I’m at right now. And so, I know a lot of you guys might be listening to this and be like, Yeah, well, that’s easy for you to say like you still made a lot of money and like you guys still did a really good job. This is a practice that I have practiced since I started my business. And that is when things don’t go to plan. Number one, you take the lesson like you try to reflect and take the lessons that you can. And number two, you look at it. And any single time that your mind goes to while you’re a failure. You didn’t do what you set out to do, you should be ashamed of yourself, how can you even look at yourself as a leader, Bob, anytime your mind goes to like a really negative place. just immediately start counting your blessings and saying what you’re grateful for him. Like look back at your journey and see how far you’ve come. So and it might be something small. Like when I first started, it was like, my big thing that I was grateful for was simply that I was in a state in which I was 100% committed to my business. Because there was a time when I was like, um, I don’t really know if this is going to work and like maybe I should go and get a real job. And then after that I finally made the decision. No, like, I’m going to make this self employed thing work for me. And I remember trying to make something work trying to sell something and it didn’t sell or something didn’t go to plan. And I remember I was like, Okay, well what can I like, what can I appreciate? How can I shift my energy. And my my source of of gratitude at that point was like, at least I’m at a stage where I’m 100% committed to running my own business and doing my own thing and creating freedom in my life. Like that is something to celebrate, because a year ago, I was still kind of on the fence about this stuff. So right now I’m in a position where it’s like, my business not only takes care of me, but I’m paying a full time. person who’s Laura, like, I like the business that I have built now covers my salary and my best friend salary. That’s freakin crazy. That’s awesome. Like, it’s so easy to take the like, it’s so easy to take wherever you are for granted. You know, like, I remember a time when I was like, Well, if I could just make if I could just make $4,000 a month? Well, if I could just make $10,000 a month. And each time you get there, you forget that there was a time when you yearn for what you’ve created. So really taking a moment to like, look around and be like, Whoa, like, this business isn’t just me anymore. And I’m so proud of that. And whoa, like I’ve gotten to a stage where like, I can have a not so great launch, but I’m in a place in my life where I feel so confident that I can make money at a drop of a hat that like it doesn’t bother me because I know the money’s coming. Like I know what’s out there. I know it’s mine to have I know that I have value to give to the world. I’m not worried. Like there was a stage of my business where I would launch and then I’d be like well shoot like when’s the next launch and you know, is the next one’s gonna do well and am I gonna have enough and I’m not there anymore and like that’s such an accomplishment. The fact that I’ve created a life for myself where I can travel wherever I want, whenever I want that I have enough money to do the things that matter to me that I’ve created this level of freedom where I know this is really silly, but I can go grocery shopping when everyone else is at work, like I love that about my life. And I’m really proud that I’ve created that and I never want to get I think it’s so easy. We live in a world where like everyone bullies themselves, and I’m not having it in my body. I’m just not, like, I’m not down for it. I’m not down for being hard on myself, I’m not down for being mean to myself, I’m not, I will hold myself to the same expectations and standards that I would hold my best friend to. And my best friend is allowed to make mistakes, because she’s human. And my best friend, she’s allowed to not have a good launch because she’s human. And my best friend, she can fall over. And I’ll be like, girls, oh, good, get back up, dust yourself off, right? Like, there’s literally no point in being hard on yourself. Anyway, I feel like I went on a major rant for that. But someone needed to hear that. So whoever it was, I hope that helps. Don’t be hard on yourself, celebrate yourself, regardless of external factors. Just make sure that you’re learning as you move forward. Okay, so things that I wanted to talk to you about the launch being crazy, like so much engagement, realizing that as your career grows, as this business grows, my audience grows. Like, it’s been crazy the amount of new people who are following me, guys, there was a point where like, every day, we were getting like two 300 new followers on an on Instagram, that’s insane. So many new people were in my vicinity were in my online presence I was introduced to so like 1000s of people, which is incredible. And at the same time, as your audience grows, which, of course, is what we all want, like, we want to reach more people. So I’m happy about it. But it’s also harder to engage with everyone. I’m known for my high engagement. I’m known for having these real relationships with people. And it’s difficult now because there’s so many like, I opened up my inbox, and now there’s so many more messages there. Right? So it’s like, on the one hand, it’s great. And then on the other hand, it’s frustrating, because it’s like, there’s there’s so many like, I want to be there for everyone. But it gets to a point where it’s like, oh, like that’s, you know, that’s impossible. So that was interesting for me and something that I am excited to continue to explore. I was doing Facebook lives every day. Like I think there was one day I think it was a son on Sunday. I didn’t go live every single other day I went live. And that was an experience because I’ll tell you what, I love going live with the amount of energy. I think everyone sees me live like, oh my god, guys, this was amazing. Yesterday, okay, I didn’t even share this with you. We lost water on the second day of my launch. So we launched on Monday. I have another funny story about my mom. But I’ll get back to that we launched on Monday. On Tuesday, we ran out of water. For those of you who live in first world countries, you may not know this as much of an issue. But where I live here in Trinidad and Tobago, it is very often that we run out of water. And what basically happens is that you have tanks and so you hope that basically there’s not always water available. So you get you may get water twice a week, it fills up your tank and you hope that your tank lasts you until the next time that you get water right. So on Tuesday, we ran out of water. And

we were it was fine. The first day were like yes, no big deal. Like we get water on Sundays on Wednesday. So we’ll get water tomorrow. It’ll be fine. Water didn’t come on Wednesday, guys. Water didn’t come on Wednesday. So I’m now recording this. It’s a Saturday. We have not had water since Tuesday. So we’ve been going by Nick’s dad who lives around the corner to shower and bathe and whatever. And so yesterday I went over to him and it was so cute. He was like Alex, I watched your Facebook Live. And he’s like I just kind of started watching to see what you were doing what you’re up to. But he was like, I couldn’t put it down. I couldn’t stop listening. I couldn’t stop watching. I wanted to buy Gram Slam. He’s like, Oh my gosh, you’re so good at what you do. I was like, That’s so nice. Like, that’s so nice to hear that you know that. You appreciate my energy when I go live. That’s awesome. But I think what people don’t realize is that I’m like, all in it. And I know when to turn it on. And I’m there and it’s like yes, and I’m giving it and I’m I’m alive and I’m active. I’m answering questions and there’s so many people watching and I’m like I’m turned on. And then I go off and it’s like I am a like I think people think that I just that’s how that’s what I’m like all the time. I’m not like that all the time after a live. I literally go into hibernation mode because I’ve given and released so much high quality energy and information that I am exhausted Yeah, going live is a lot going live everyday is a lot. I’ve never done that in a launch before. I’ve never gone live so frequently in a launch before. And like I said, I think next launch, we definitely need to spread things out a little bit more. I think things were very close together. I’ve also never had a seven day open cart period. Normally my open carts are more like 1011 12 days, sometimes even longer than two weeks. And so to squeeze everything into seven days that was really interesting and to go live every single day, again, very interesting, very energy draining. But one thing I will say about going live is that it works. People love seeing you live. People love seeing me live, people love talking to me. And I don’t think it’s just me. I think it’s just people enjoy being live on a video. And every time I go live sales go up. So, quick fact Fun fact, for anyone who’s doing anything for anyone who wants any certain type of attention going live in this day and age, it’s a fantastic thing to do. Facebook prioritizes it in the feed, so does Instagram. So it’s definitely a good thing to do. Okay. The side story that I wanted to tell you about my mom, which is freaking hilarious. So my mom traveled all the way from England to support me during this launch, because she was like, you know, you’ve been traveling a lot like, this launch is gonna be very draining for you. I’m gonna come and basically help you as much as I can. And she helped me like she was cooking for me every night, guys. You don’t know what it’s like to go home? Well, maybe you do. To go to sleep at the end of the night with a home cooked meal in your belly. There is nothing better than that. And normally when I’m launching like, I need to be thinking about okay, what’s my food situation, got it. I didn’t have to think about it. Once she did all the grocery shopping for those weeks, she did all the cooking for those weeks. She was giving me foot massages, back massages. She was making me tea making me coffee. She was just so super supportive to have that level of support physically. During the launch was a beautiful, beautiful thing. So I was very, very happy about that. On Monday, the first day of my launch, we had filmed something or some files were on her phone. So I was like, Mom, can I have your phone because I’m just gonna put the files on my computer. And she was like, yeah, she grabs her phone without looking because she’s on her computer, right? She’s looking at her computer, she grabs her phone, which is next to her, picks it up and without looking like puts her arm back to give it to me and as she’s putting her arm back to give it to me. I’m walking towards her to come and get the phone. She hit me in my face with the phone so hard that her phone screen cracked. This is an iPhone guys. Her iPhone screen cracked because of the impact it had on my face. Well, boy, she was laughing I was laughing I was crying. You know when when like, you get such a sudden shock of pain. It’s like you can’t help but cry. So I’m like, I’m like my eyes are tearing my there’s blood just fills my mouth. We’re both dying, laughing then she she starts talking about her face like oh my god, my phone screen cracked. I think she’s joking. Anyway, so we iced my mouth. And all I remember thinking is oh my gosh, this is day one of the launch and I’m going to have to go live with like a swollen lip. It was one of the funniest things ever like me and my mom could not stop laughing. She could not stop apologizing. I could not stop crying. It was hilarious. See, I just had to have to share that behind the scenes story with you. I thought it was so funny. So yeah, I think I’m pretty sure I’ve shared everything with you about the launch so far that I want to share. The only other thing that I can think is that on the first day of the launch, I realized that we didn’t, there wasn’t enough of us to go around like we needed help. So I ended up calling Catherine who used to work with us. And I was like Kath, we need help. Can we hire you on a project by project basis? And she was like, Yep, so we hired her for the five days of the launch. She helped out with all the graphics, you helped out with the PDFs, like having her on board was such a relief. And it just showed me that like anything you can do during a launch to help, like ease up on the amount of tasks that you have during a launch is so worth it. That’s like all I can say. Yeah, it was huge having her on board because I felt like I was drowning. So yeah, so I’m feeling how am I feeling? Today is Saturday. I’m lying. You know what today is Saturday. I feel like it’s not Saturday, because we closed the car on a Thursday. And I keep feeling like we closed on a Friday but we didn’t we closed the car on a Thursday. Today is Saturday. So yesterday was my first break day we’re actually guys going to be opening up the cart again, probably on Monday and Tuesday to offer a payment plan because I had so many people message me and be like, I really want to join but I really want the payment plan option and we didn’t have a payment plan option. So I think we’re going to for Monday and Tuesday be opening up the card again for anyone who wants to join on the payment plan. So that’s very exciting. But today, it’s a Saturday I’m feeling like I just want to rest and be quiet like honestly even making this podcast like talking right now is hurting the amount of times I’ve almost lost my voice this week over the last two weeks is crazy. But overall I feel incredibly happy. I think the thing that I feel most happy about in my entire life right now is having Laura on the team. She is such an asset. She’s such a hard worker. She goes above and beyond, like, people were messaging me who were interacting with her through customer service. And they were like, wow, Laura is really on it. So to have that level of support and to and she really gets it like she’s really on board with the mission and the vision of what we’re trying to do here. That means the world to me, I love that we complement each other so well, so wells so well with our skills and strengths. So I’m just to have had my first launch with her. Regardless of the numbers, like, I’m just so happy that we got to experience that together. Because I don’t know, it was just so magical. Like, I feel like this is the beginning of something really special with both of us. And I also just feel so proud of what we did accomplish. This is the most important thing about setting goals is that if you don’t hit your goal, it’s okay. It’s not the end of the world. It’s not a reflection of that you didn’t do well enough or whatever. Always be proud of yourself. Always be proud of yourself. Always, always, always be proud of yourself. And that’s it. That’s all I have to share with you guys today. I love you so much. I hope that you enjoyed the last few weeks if you are a part of double down on your DMS. Thank you. I cannot express how good it feels to have created that experience for everyone. I mean, like even people in Trinidad, we’re taking it and like, how to call them acquaintances, we’re coming up to me. And even like I went out to one, what we call a turn out like a line like a gathering for my friend who had a housewarming during the launch. And this girl comes up to me she’s like, Alex, like, everyone’s doing your challenge. I’m seeing it all over my feet. And she was just so excited. It was just so great to like, see people’s response to it in person. I had so many people text messaging me. And it was just so so so great, and so wonderful. So I’m so grateful to have experienced that. I’m simultaneously really glad that it’s over. I know that’s weird to say but like it was exhausting. This week, we’re opening it back up on Monday and Tuesday, but it’s going to be a really light little launch. And then guess what guys, next we can find a South Africa. I’m flying to South Africa, I’m actually fine South Africa, because I’m a part of a I’m going to call it a mastermind. And I’m so excited because I’m gonna get to meet Richard Branson. I’m actually celebrating Halloween with Richard Branson, which is crazy. And I can’t wait to share it all with you. And I can’t wait to tell you all my lessons and everything. But for now I just want to say a huge thank you. I appreciate you guys so much. I love that we’re on this journey together. I love seeing you guys share the podcasts on your stories. I love getting all of your messages. So I just want to say thank you for being on this on this journey with me. And yeah, I will talk to you guys again soon. Hopefully next week, I’ll have a nice a nice new episode for you. So I look forward to that and just remember to be kind to yourself, be compassionate to yourself. Always choose to learn and to be positive and to move forward and love yourself. That’s really the message for today. Okay, guys, I’ll talk to you next time. Bye.

Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to get me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye bye.

#025 – Launching Your Product/Service like a Boss with Alex Beadon

Ready. Set. Launch a Successful Product.

If only it were that easy. Alex breaks down every little detail you need to know about getting your product or service off the ground and in the hands of your ideal audience. In a knowledge-filled episode like this, you’re going to want to jot down notes as she covers how she launches her services to her favorite treasure finds for the week.    

This is On Purpose.

In this Podcast, you’ll learn:

  • How to successfully launch your product or service
  • A major realization you must know about Direct Messages
  • Setting boundaries for your business
  • Alex’s favorite finds for the week
  • & Her thoughts on the Ford/Kavanaugh hearing

Follow her launch:

IG: @alexbeadon
Facebook: Alex Beadon

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
You’re listening to episode number 25 of on purpose with Alex Beadon. Today I’m going to be talking to you guys all about launching, I’m going to be sharing my launch lessons with you, I’m going to be helping you learn what it is that you need to know in order to launch your products and services in the future. So hopefully that’s super helpful for you. I also talked about what the New York City meetup was like. And I share the number of DMS that I get every single day and the major realization that I had after having discovered that number. I talked a lot about setting boundaries for your business in this episode, and I also dive into the Kavanaugh Lacey hearing my thoughts on that, along with sharing my favorite finds from this week. I think this is an epic episode. And I hope you enjoy it. This is on purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath. Relax, and let’s get you back to where you belong. On purpose.

Hello, friends, it’s your girl Alex, you’re listening to episode number 25 Can you believe it? 25 episodes of on purpose. I can just imagine you’re doing like a hand wave in the same way that I am. While I was doing that celebratory little mini screen. I’m so excited. And I just want to say thank you for all of you loyal listeners who have been on this journey and lasted 25 episodes with me even if this is the first one you’re listening to. I appreciate each and every single one of you. Okay, so today’s episode, I have so much to talk to you guys about. I feel like so much has happened since we last spoke. And I’m just I’m excited to be sitting here speaking into the microphone, because I’ve got a lot to share. Okay, so firstly, I’m so excited. As you’re listening to this, it’s a Monday. Well, it goes live on a Monday. So if you’re listening live, it’s Monday. And it is what is it? I think it’s October 1, let me just double check that date. Yes, it’s October 1. And there’s one week until the five day challenge that I have put together for you guys that I’m so so so excited about. It’s called double down on your DMS. And I think it’s going to be so much fun for everyone who gets involved. It’s like I said, a five day free Instagram story engagement challenge where basically 1000s of entrepreneurs have already signed up, we’re all coming together for five days to put our tools to the test and to really strengthen our ability to connect with people using Instagram stories. And the reason why I call it a double down on your DMS is because let’s be real. When I sit down, I look at Instagram stories. I’m like, okay, you know, what is the benefit here? What can people what is the result that I want people to walk away with? I want people to feel like they’re getting more engagement from their Instagram Stories, right? That’s like really a good test of whether you’re making stories that are engaging to people or not too engaging to people. And as you kind of flirt with the idea of getting more and more engagement, you learn what’s hitting home for people and you learn what’s not. So the entire challenge is really just there to encourage you to double down on your DMS and really start creating the type of content that’s getting a response from people, I walk you through the entire process from start to finish. If you read my recent Instagram post that I posted on Friday, there’s a picture of me with like a bubble blower on the beach, if you want to go and read that post on Instagram stories. But basically, I thoroughly believe in creating experiences for people and allowing people to get a taste of your authority before you necessarily ask them to buy anything from you. You guys know that I’m an authority, because I’m going to show you that I’m an authority in this subject area through the experience of double down on your dance, right. So I’m so so so excited to be creating this experience for you guys. Right now I have the bet. Well, by the time you listen to this, I’ll be much further along but right now I have the outline of what I want it to look like. I’ve started coming up for ideas of videos. And as you listen to this, if you’re listening to this next week, I will probably actually have the videos ready and things will be a little bit more concrete but I’m just so excited to experience this with you guys. I think it’s going to be a once in a lifetime, incredible, like heartfelt opportunity for all of us. So I’m really looking forward to it. So since I’m going into this launch. And since I recently this week, I did a lot of one on one calls. By the way, for those of you who are interested in one on one calls, if you go to work with me dot Alex, you can go and sign up for the waiting list. Normally, what I tend to do is just let my waiting list know when there’s available spots for coaching. But so yeah, this week, I’ve had a few coaching calls. And one of them in particular, she was talking to me about the fact that she wants to launch a brand new offering, like, in two weeks time, and I was like, Girl, oh my gosh, like, you can’t just launch something in two weeks time, she’s like, Yeah, I’m just gonna kind of, you know, throw it out there and see what happens. And it just reminded me that this is where I see so many entrepreneurs really shoot themselves in the foot. I mean this in the kindest way possible, when you have a product or you have a service, and you want to do the best with it that you possibly can, and you want to get it out to as many people as you possibly can. The way that you launch your product or service really, really, really matters. And so I’ll tell you guys, the exact same thing that I told her and it’s also very relevant for me right now is that the entire launch process, like leading up to launching your product service, and then actually asking for the sale, that should all feel like a really special experience for the person who is on the other elements, right. So for your ideal clients, you want them to be able to go on this journey with you. And you want to have thought about as much as you possibly can every single step along the way. So that’s why like this week has been so busy for me, I just flew back from New York City for an impromptu trip there. For those of you who don’t know, maybe don’t watch my Instagram stories, but my I tried to do a bank transfer when I was in Colombia, and it came up as suspicious activity. So they wanted me to come into a bank to prove my identity. So that’s why I ended up having to go to New York City. But these last few weeks have just been so busy, because we’re trying to get as much ready as we possibly can for this upcoming experience that I’m crafting and creating for all of you to double down on your DMS challenge, right. And a lot of people may look at me and be like, you’re crazy, you’re putting in so much effort and energy like way before the launch is even happening. And the reason why we do that is to try and make it so that we are we’re covering as many bases as possible. And we’re showing up to provide as much value as we possibly can. And so, obviously, like I say that and things are 100% not perfect and 100% not going to plan. This is Laura’s first launch with me since our previous launch together, which you would have heard in Episode 24. We spoke about when we launched feel good bonding together, which I believe was in 2013.

Or yeah, I think it was 2013 or maybe 2014. And so this is her first launch in the business with me. So she’s learning a lot as we go. I’m also like it just my normal self, when it comes to launch, I’m doing the best I possibly can. I’m really good at launches. And I think the reason I’m good at them is because I know the path that I want to take my audience on leading up to the sale. And I know how important it is to give them that experience where they really feel like, like they understand the value that I’m providing. And that’s what makes it safe for them to actually buy whatever it is that I have to offer for them. So I try to get as much done as I possibly can. But more often than not, most things don’t get done. Which then means it comes down to like really figuring out what are the essential things because I don’t want to have a perfect launch. Because a perfect launch is not possible. So really, it’s about figuring out like what are we capable of? And how can we push the boundaries without burning out? Super, super important. So for me right now, what that means is like literally trying to get through my to do list as quickly as I possibly can, without rushing things and without the quality of whatever it is that I’m offering actually being there. Does that make sense? So when I was on my coaching call, and I heard this girl and she was talking about how she was struggling with this launch, because well she doesn’t even know that she’s struggling with it. She was just saying that she was going to launch in two weeks, I was like girl, you need to give yourself some time. I started breaking down for her like the types of things that I’m thinking about during my launch. And I thought as I was telling her all of this, I was like this is perfect podcast content. So that’s what I want to talk to you guys about today, in large part is just launching what the launching process is like what you should be considering whether you’re releasing a new, maybe you’re doing one on one coaching or maybe you have a service that you offer, or maybe you have a product or maybe you have an event that you’re trying to get people to come to this launch formula can really be applied to a variety of different industries. So take what I’m saying I Ask yourself, if it doesn’t apply to you. How can you make it apply to you? I trust that all of the listeners hear all of the purpose seekers, you guys are intelligent human beings, you guys are 100% capable, I know that you can listen to what I’m saying and translate it. So don’t be lazy. Don’t hear what I’m saying and be like, Oh, that’s irrelevant to me. That’ll never work for me. Like, actually listen to what I’m saying. Try it, put it to us and see how it goes. Okay, so the first thing that you want to do before you launch something, is you want to start getting people excited about whatever it is that you’re launching. So for example, when I was launching Grand Slam, for months before, I’ve been telling people I’m working on grabs on Hey, guys, I’m over here, just doing some work on Grand Slam. Hey, guys, I’m coming out with this product very soon. I’m so excited to share it with you. Like just dropping little hints along the way, right? So this happens. And this is why I think it’s so important to get a good handle on Instagram stories, because Instagram Stories is such a natural way to communicate with your audience and drop hints and get people interested and excited without them even knowing that what you’re essentially doing is prepping them for the sale. Right. So just dropping those hands casually. And thing is you’re not lying, you’re not. You’re not tricking anyone into thinking you’re working on something when you’re not working on it, like you actually legit are working on it. And you’re just sharing, you’re just letting people in behind the scenes. So as you’re going through your day, ask yourself like what is something that I can let people in behind the scenes to kind of spark a little bit of anticipation and excitement. Another thing I did that worked really well for Grand Slam is I don’t know if you guys remember this, but on my Instagram stories, I basically, I let you guys pick the name of the course. So I narrowed it down to I think four different names. And I was like, send me a direct message and let me know which name do you think is the best. And we did a whole voting process. And that’s how I came to the Grand Slam. I actually was not like Grand Slam was not one of my personal favorites. Like, that was not a name that I wanted to choose. I put it out to you guys. And you guys chose overwhelmingly Graham Cena, which is oftentimes why it’s so good to pull your audience because many times we think we know best we think we know what our audience wants, but open up that conversation with them. And not only are you building up anticipation, but you are also educating yourself on what’s going to convert better and what’s going to do better. So that’s a really interesting thing to do as well as actually use them as a part of the process. What question can you ask them to help make them feel like they’re contributing, like they had something to do with this with this product or service or offering. So that’s the first thing. The next thing is you want to think of something that you can do that’s going to give them a taste of what it is that you offer. So before people make a purchasing decision, really what’s going on in their head is Is this something that I want? Is it something that I need? How is this going to affect my life? So in other words, what transformation will I have when you look back and you think of the last three major purchases that you that you made and it may not have to be major like maybe it was just the three last little purchases that you make? What were the feelings behind each and every single one of those purchases? Right so I just went to Sephora, I needed some new foundation and concealer and I ended up buying this awesome Fenty lip gloss camera, what it’s called, but basically the Rihanna brand of makeup and I was like Oh, I really want to try her lip gloss. So I bought it looking at a purchase like that and asking yourself like where did it Where did my knowledge of this product come from? Why do I feel like I want to try this? And looking back it’s because of a mixture of things. Number one I’ve heard I’ve seen on Brianna’s Instagram stories I see her putting on this lips this lip box all the time, and I think it looks so good on her so there was a curiosity of like, what would it look like on me. I’ve also read like a lot of articles that talk about the shade and basically say how this one lipgloss looks good on a variety of different skin colors, different types of people like it she literally has one lip gloss and the reason being that it looks good on everyone. So it’s almost like a challenge. Like I want to see what it looks like on me I want to see if it looks good on me. I want to see if this is the one lip gloss that I need and go no further because let’s be honest, I don’t like wearing the gloves right? Also the sticky factor like that when you try on. For me I don’t like wearing lip gloss because it’s super sticky. And I like that this one does not feel as sticky and like just not fun to have on your lip. So going through the process of why did I decide to buy this lip gloss and then really breaking it down and asking yourself okay, what are all three of those things? So the objection I had an objection I don’t want my lip gloss to be sticky. So when I tried it on I was really asking myself is this sticky? You know and I first I put a lot on when I tried on the the lip gloss in the store. And I was like it does feel a little bit sticky. Like I’m not sure if I want to wear this. And then the person helping me was like okay, But what if you tried like, just putting a little bit on, so I took it off, and then I just put a little bit on, I was like, Oh my gosh, this is perfect. It doesn’t feel too sticky. It feels like I really like the shade. I was able to try it on in the store. And that’s what ultimately, like, yes, the the anticipation and the tips from friends and whatever, like those things definitely had an influence on me getting to that stage. But then once I got to that stage, it was really like, am I going to use this? You know, is this a good experience that I’m having in this test phase? And that’s what that’s the experience that you want to create for your clients before they buy your new product or service. You want them to have that test phase, right? Where they’re like, is this a good fit for me, it’s not a good fit for me. So. And what’s interesting as well about the test phase is a lot of times, or at least the way that I do it is that they might not even know that I’m leading them up to a sale. I’ve basically pitch something to them. And they’re like, oh, I want to give that a try. I want to try it out. They go through it. They’re like yes, this is awesome. I’m ready for the next step. And then I offer them the sale. Right. So in that way, it’s a little bit different than the Fenty beauty experience. But like I said, we all need to take this and convert it so that it fits whatever industry that we’re in. Right. So in my case, I have a an online course called Grand Slam. It’s a very short, bite sized, but super detailed course on how to create Instagram stories that make you stand out from the crowd that allow you to build your brand and your influence and your authority online. And really, the focus is on being able to tell your brand story and your brand message in a way that makes it feel addictive to keep watching your stories and feel invested in your journey, right. Because when we have people who are invested in our journey, they’re way more likely to pay attention to what we’re saying they’re way more likely to actually want to buy from us because they already know like, and trust us. So that’s what my course is all about.

Hi, Friends brief interruption into the middle of my very own podcast to let you know and remind you that the double down on your DMS challenge is starting on October the eighth. Please take a moment to write that down on your calendar. Because trust me when I say if you want to up your authority and your influence on Instagram and build a strong brand over there, this is a challenge you don’t want to miss, you can sign up 100% for free over at Graham forward slash podcast, I’ve been working so hard behind the scenes on everything that you’re going to receive in this challenge. Like I said, every day for five days, you’re going to be receiving a small but doable challenge from yours truly, that has to do with your Instagram stories. And the whole goal is that we’re going to be boosting your direct messages. So definitely you’ll learn something from it no matter what I’m making this to be as jam packed with value as I possibly can head on over to Graham forward slash podcast to sign up for free. And I will see you guys on October 8. Okay, now back to the podcast carry on. Now, in order to get people to understand that I’m good at what I do, I want to create a free experience for them so that they can try it on so to say, right, so in this case, what I’ve done is I’ve created this five day challenge to double down on your DMS challenge, right. And this experience is a free five day experience, where I’m basically going to pour my heart and soul into giving them the best time of their lives that their internet, Instagram story lives. I want them to see results. I want them to be a part of the community like I want them to really have such an epic time with this challenge that number one, it’s unforgettable. Number two, it changes their business regardless of if they ever decide to buy from you or not. And number three, they walk away feeling like wow, Alex Beadon gave me so much value 100% for free respect, right? That’s really the reason behind why I do and create these free challenges and experiences. I do them at least a few times a year, every single year because I want people to know that I know what I’m talking about. And I don’t want them to just take my word for it. I want them to experience it. So the hope is that they will go through this experience. They’ll go through the five day free Instagram story engagement challenge, they’ll feel the power of having more knowledge in their mind. They’ll know what it’s like to work with me, they’ll get a taste of what to expect in Grand Slam that by the time the challenge is done. They’re ready to join Grand Slam they can see the benefit. I don’t have to convince them anymore because they’ve already experienced it. So when you look at your industry, really ask yourself how can I make this apply to me? How can I give people an experience of what But my cupcakes are like, How can I give people an experience of what my videography is like, and that’s going to look different for each and every single person. But the important parts is that you understand that you want your clients to feel like they got free value, you want them to feel like you gave them something, that there’s that reciprocity factor, right? You gave them something, and now they’re more likely to say, yes, I want to hire you. Okay, so for me, that’s the challenge that’s experienced that I give everyone online. Now, before the before that challenge even happens, I’m building up momentum and excitement. So about three weeks before the challenge, I started saying, Guys, Something’s coming. Something super exciting. Keep an eye out for it. About two weeks before the challenge. I’m like, Guys, the challenge is happening, you can sign up for free here, tell your friends, and I start building that buzz and momentum. Right. And then about a week before, so right now, as you’re listening to this, we’re about a week before, if you’re interested in launching, really start paying attention to my posts. So watch and learn. Because what I’m doing this week is really just educating people and preparing people to understand that investing in their Instagram stories, and investing and creating meaningful relationships with people online through through their DMS is very worthwhile. And I will do it in subtle ways. I will do it through storytelling on my feet, I will do it through talking to them in my Instagram stories, or maybe through an Instagram story live to me Instagram is like my home hub. So that’s where I’m at. If you’re on Facebook, you can make it work there too. But you just want to prepare people and ask yourself, what are the fears that people are going to have going into this challenge? How can I address those so people are excited and not fearful? So one of the fears might be and I’ve had a few people message me this if I don’t have a big enough following for on Instagram, is this challenge still going to be applicable and helpful to me? And the answer to that is yes, absolutely 100% Because regardless of how many people are watching your story, you need to be able to learn how to have those conversations with your ideal clients, how you can start attracting those ideal clients is by actually positioning yourself as someone who’s having those conversations, even if right now you’re having zero conversations, a lot of times I have clients come to me, and they’re like, they don’t really have that much of a following. And the content that they put out there doesn’t get that much of a response. And I’m like, Yeah, that’s because most of the people following you are your friends, they’re supporting your new business. They’re not your ideal clients. And they’re afraid to reach out to you and respond to your, your polls and your direct messages and your questions. Because it’s not, it’s not cool to be like too deeply invested and to be vulnerable, and to put yourself out there and show someone that you’re watching them, that can be a really intimidating thing. So in order to make that more and more accessible, and in order to attract people who are not your friends, and who are actually your ideal clients. And so in order to get ideal clients to actually start speaking to you, what we need to do is show them that this is a safe environment in which I actually embrace conversation. And in which I actually encourage conversation between you and me. That way people feel so much more safe when they actually come around to having that conversation with you on Instagram. Right? So I want people to know and understand that you’re gonna see a lot of my contents will be revolved around issues like that, where it’s not necessarily directly me sitting there being like Georgia challenge during the challenge during the challenge. But I’m going to be slowly but surely breaking down whatever objections people may have to joining the challenge. So you might, you might hear me talk about like, you know, if you don’t think you have enough time, here’s why you definitely do have enough time. It’s not going to take more than X amount of time per day, etc, etc. So really just like prepping your audience, making sure they know something’s coming up. And this you know, even for events, if you’re hosting an event, this is something that’s so important. I think so many people are afraid to use social media and to use these tools to actually get people excited in the know about what’s happening. And it’s a real shame, because what ends up happening is like this same girl was on a coaching call with, she will end up launching, and if she launches in two weeks, like she plans to do, you know, she’s not going to do as well as if she had implemented all of these three strategies, right? So this is the type of stuff I mean, as you can tell, I can talk about this forever and ever. And depending on what your business is, there’s so many different strategies that you can apply. And there’s no one size fits all. I’ll repeat that there is no one size fits all, which is why it’s so important to really know what you’re doing so that you can apply these strategies and tips and tools in a way that works for you and your audience. For a way It works for you and your clients. So keep that in mind when you’re launching. And also know that like, it takes launching multiple times, in order to really start learning how to do it right, don’t be afraid to mess it up. Don’t be afraid to have a launch that failed.

Because as long as you’re launching and you’re learning, you’re good to go, something I would highly recommend actually guys. There’s a man called Jeff Walker, and he has a product called Product Launch Formula. And it’s a fantastic framework for for launching. So if you’re interested in learning more about that, definitely go check him out. I highly recommend him he’s, he’s how I actually am teaching Laura how to launch I’m like, Okay, this is a really good place to start. Another thing I want to bring up that might not be applicable to all of you, it’s particularly applicable to those of you who are trying to sell coaching or trying to sell, you know, one on one or anything like that maybe online products don’t focus so much on getting actually a day back. This can apply to anyone, don’t focus so much on getting more and more and more and more and more and more followers and leads, etc. If you’re not already converting your existing followers and leads. This was actually a point that was brought up recently to me by Amanda bond, who is my Facebook ads queen and expert and I adore her, you should definitely go check her out Amanda bond. She was actually in the spark lounge with me, which is like my little mastermind group. And it was really interesting, because she was talking about how people have such an obsession with growing their numbers more and more and more and more and more. She’s like, what people have not yet figured out how to actually convert what they already have. So she’s like, basically, there’s no point in spending money on Facebook ads, there’s no point in obsessing over your Instagram followers and growing, growing, growing, if you’re not already converting the people that you already have into sales. So this like all of this launching stuff, I can tell a lot of people it sounds really, it sounds really unsexy. And it sounds like something that’s not fun. And it sounds like oh, there’s so much to learn. There’s so much to do. But it’s like yeah, but once you figure it out, like you can actually just this the system and the framework becomes so back of mind that you can start having fun with it and be creative with it. And you you don’t feel bogged down by it because you know that it works and you know that, that you’re communicating effectively, everything that you need to communicate in order to get people to ultimately be able to best decide if the product or service you’re offering is a good fit for them or not. So before I know a lot of you guys are probably like any more followers than me more this no focus on the quality of content that you’re putting out to your existing followers, and learn how to convert your existing followers. That’s my two cents on that. So as I mentioned, I went to New York City this week. I had an amazing time, I got to see my cousin, I got to see a lot of Nick’s family, we got to spend time with Laura and Scott, we got to meet xhale Laura’s new dog. And also I got to see Laura’s apartment for the first time since she moved and it was super comfortable. Laura has the best shower on planet Earth hashtag best shower on planet earth. Because it just is like that it has so much pressure and has a nice temperature. I don’t know why I felt like I had to bring that up. I just did I love brainstorming in the shower. I love doing visualizations in the shower. And that challenge is such a great shower. So goals, get a shower like that one day. But anyway, the point of me bringing this up is that when I was in New York City, we hosted a New York City meetup, which was so much fun. The last time I did this was two years ago, I think I believe was April 2016. And I did it in New York City. And it was so much fun to meet people who have been following my journey and seeing my content and really just being a part of my community for the last who knows how long. And so this time, I think we had about 16 people show up, which was absolutely amazing. Because I think the last time we had about six people show up. And so it was just surprising to see that there were more people there this time. It was incredible to get to actually talk to these women. And don’t worry for the men listening, we do have a very small percentage of men in the Alex Beadon community. You are very, very welcomed here. But this time it was just all women. And I got to speak to each every single person and hear their stories and hear what they’re working on and hear their struggles. And it was really cool because we got to do like a hot seat session where like, well, there was a two hour time period so everyone didn’t get a hot seat but it was really nice seeing the women come together and support each other. And now they are all connected in New York City which is amazing. And so to be able to have that experience with them, and to be able to connect with them and and just on See, there’s nothing better than taking the everything that you’re working on online and actually seeing it all come together offline. So that really inspired me. And since that meet up in New York City, I’m now thinking, dude, every single time I travel, I should make this happen, which is a lot of times easier said than done. I always like to have an assistant there. So in this case, Laura was my fabulous assistant. And she really organized everything, and she was there as like, moral support on the day. And so I think, because Maura is in New York City, that’s why I’ve always done it in New York City. But really, I should just do it every single time I travel. So now I’m in Trinidad, I’m thinking, if you’re listening to this podcast, and you are interested in a meetup, definitely send me a message on Instagram, and let me know that you’re interested, I think what we’ll do is start putting together a list of people in Trinidad because that will definitely be the next meetup that we have happen. So just the thought of me, I’ve already spoken to so many people in Trinidad in like, in my DMs on Instagram, and I already have a relationship with these people. And so the thought of like, actually meeting these people in real life is just really exciting. And then for all of them to get to meet each other is awesome. So that is my update on the meetup. It was truly wonderful. And really, it just like, completely reminded me and put me straight back into the purpose of why I do what I do. And that is because I believe in entrepreneurship. And I believe in the power of entrepreneurship. There’s nothing more freeing than being 100% financially independent. And I believe that that is what entrepreneurship does. For so many people, it’s not the best move for every single person. But for those who feel it in their heart, and for those who feel the calling, I feel like my purpose is that I’m here to help support those people. So it’s just so wonderful to meet these people in actual person. It was amazing. Okay, what else can I share with you this week and boundaries? So interestingly enough, when we were at the meetup in New York City, someone in the group asked me a question, because at one point, we did like a little q&a, it unintentionally turned into a q&a session with Alex, which I absolutely loved. And someone asked, how many direct messages do you get every day? And I was like, Oh, I probably got like, I honestly, I didn’t know the answer to the question. But I was like, if I have to guess I’d say it’s probably about 40. And I looked at Laura. And I was like, That sounds about right. Yeah. And she was like, Yeah, that sounds about right. So when I got home, I was like, I wonder how many I do get, and I checked, and I actually get, like, 80 plus every single day. The problem is that I’m responding to them all throughout the day. So basically, if I ever post to Instagram, I feel like people have seen me online. So I should respond to their messages. And the girl who asked me this question, I believe it was Ali. But I could be wrong. And it was someone who asked me this question. She’s basically like, just gonna take up a lot of your time, you know, do you find it distracting? And I was like, Nah, I love it. Like, I think it’s great. I really don’t mind doing it. I don’t find it a distraction at all. But she planted this thought in my head. And I started to just be more self aware around it and actually ask myself, like, is this distracting? And so this week, I decided since realizing that I actually got way more direct messages than I thought I get. I’m starting to implement something where I don’t reply right away, I reply during a specific period of time, because what ends up happening is sometimes I’ll get a message, like, a lot of my messages are short and sweet. And they just reply, they just require a short reply for me like a thank you, or a heart or whatever. And those are fine. But sometimes I get messages that are super long, that require a lot of thought and energy. And that in that moment, I’m just like, I don’t have the time to actually sit down and write a response to that person. So what ends up happening is I’m like, Okay, I’ll come back to them. And oftentimes, I forget to come back. And so I think that putting this boundary in place, I mean, like, Okay, I’m only going to check my direct messages and respond when I know that I have 30 minutes to dedicate to it solely. So I’m no longer going to be checking direct messages, like in the middle of the day, that might change during the launch, just because obviously, I want to be as responsive as possible. And that’s really what I did to dedicate launch time to. But otherwise, yeah, I definitely need to set that boundary. And I’m so grateful that someone brought it to my attention because I was not even aware. So I want to encourage you guys this week to really shine some awareness on where you’re spending your time. And if there’s anything you’re spending your time on. That is maybe a little distracting. Or maybe you’re doing it like haphazardly throughout the day. Is there a way for you to set a boundary so that you can be more experienced specific about when you get this thing done? Because it has really made a big difference to me. It’s made me realize I get way more DMS that I’m aware of. Because now they they actually add up and it’s made me realize that to respond to everyone out actually takes a significant amount of time. So I might as well do it all at once and be focused on that then do it like, interspersed throughout the day. Other than that, what

has been going on for me this week? I’m sure you guys, if you’re in the United States, for sure you’ve been hearing about this. I’ve been speaking to a lot of people who haven’t heard about this. And maybe you haven’t, I’m not sure if you’re international, you might not have heard about this. But Brett Kavanaugh, and Christine Blasi Ford and that entire I want to call it a saga. I I’m just I’ve been so moved by it this week. So moved. I am of course I know everyone’s like innocent until proven guilty. But I listened to this woman’s testimonial. And every part of my body just ached for her and for women around the world, because this is such a big moment of it being safe to tell your truth. And towards us moving closer to it beings even more safe to tell your truth. Because even today, it’s not 100% safe to tell you’re like we’re at the brink of this of this breaking point in in at least American history. And so it’s very, very exciting to witness and especially as a woman and you know, having more power in the workplace and having more equality. And this is I just feel like a really interesting piece of news to keep an eye on and to just see and watch how it unfolds and to be able to witness our own reactions, and to try to be non judgmental and non biased and to hear other people’s opinions with respect, and patience. And I just think it’s a really difficult time. And it’s also a really beautiful time. I listened to her and I was just like, wow, what bravery. And wow, she’s she’s definitely someone who I’m looking at two big time this week. And so I just had to share it here on the podcast, I know that there’s probably a lot of you guys who are feeling this way too, and who maybe you’ve been feeling, you know, one way or the other. But Ah, wow, I’m mad respect for her for standing up and telling her truth and for for really blazing the path for so many women to do the same. It bothers me so much. Because I know that there are so many instances. And this is the problem with not talking about it and not speaking your truth. When we brush these things under the rug. We’re telling the world essentially that it’s okay for these things to happen. And so that’s why I think it’s so important to speak about it and to say something and to really start making it not okay for these things to happen. If you have no idea what I’m talking about, go and look up at it. Just Google Christine Blasi Ford, and it will for sure come up or Google Brett Kavanaugh and it will for sure come up. I would highly recommend and actually this brings me on quite swiftly to my last segment of the podcast where I’m going to be sharing with you some of my favorite finds this week. So I’ve Oh, this isn’t actually a favorite find this week. But this is something I want to share with you guys this week, because I’ve been listening to it a lot this week. And it’s it’s a podcast called the daily. So if you just go into your podcast app and search for the daily, it’s pretty much a breakdown of American politics. News, what’s going on, it’s not super International. But it’s still very informational and educational. And I like to be kept up to speed with what’s going on in the US because it does affect so much of the international world, whether we like it or not. And so for me, it’s been a really great resource. I love that it’s presented in such or what I consider to be such an unbiased way, I never really feel like the host is trying to sway me in one side or another, he really does a good job of telling both sides of the story. And so I’ve been listening to the dailies coverage of this entire trial. I also watched parts of the trial as much as I could on that particular day. And so yeah, I think that’s definitely something you should look into, especially if you live in the US these episodes will really help keep you up to speed and help keep you informed. I think it’s so important to be informed. So important. And I know sometimes the news can feel overwhelming. But I think for me where I’m at in my life right now as this version of Alex Beadon. I want to be informed and I want to take responsibility for knowing what’s happening in the world so that I can actually have a say, and if you don’t know what’s going on, then you can’t have a say. Right. So that’s just one resource for you to check out that I think you guys would really enjoy another resource. This is a podcast that I’m loving. It’s called Am I allowed to like anything by Darien Simone Harvin? This girl is having some epic conversations about so many different topics. I absolutely love it. Like I just love her interview style. I love the wide array of topics that she’s talking about. She really covers lifestyle, culture, race, really, really interesting. And what I love about her podcast is that it’s more lifestyle oriented. So guys, when you’re listening to podcast, what you really want to be asking yourself is like, what do I want to feed my brain? Probably for a lot of you guys right now, business podcasts are where it’s at, like you’re trying to soak in as much as you possibly can. But I would encourage you to throw in like, and I think this podcast is a good example. Like I really try for it not to be 100% business, because I want you to understand that your life is more than just your business, even though your business really does matter to you. And you are on the path of achieving your next business goal. It’s about that mixture and that balance. So I hope I do a good job of that. But you should also be listening and consuming content that’s not 100% business related. So find a good Lifestyle podcast to follow and keep up with I think is, is just so much fun. And it’s a really nourishing thing to have in real life as well. Hey, friends, a quick interruption to today’s episode to remind you that you’re running out of time to sign up for my free five day Instagram Stories challenge. It’s called double down on your DMS. And it was designed to challenge you to focus on creating epic Instagram stories every day for five days to boost your engagement. I run these challenges very rarely throughout the year. And people are always upset to miss them. 1000s of entrepreneurs are going to be taking part in this together, it’s going to be an epic opportunity for you. So do not put this off, you can sign up for 100% Free at ground dash forward slash podcast. See you there. Another thing that I’ve been enjoying this week that I discovered is a brand new app. And what’s funny is I actually when we’re in New York City, we went out to brunch with Nick’s family. And his cousin who I believe is 16 years old, I was talking to her we have so much in common. It’s It’s uncanny. Like, I just love talking to her and hearing what what she thinks is cool and what’s not cool. And she gave me this app, which I think I’ve heard it before, but I didn’t like it at the time, I didn’t really give it a full chance. And she was like try it out. And let me know what you think. And I just think it is so good. It’s called cu G and it basically is like a, you know, those old disposable cameras that used to be super popular before we all carried a camera almost 24/7 with our phone. It’s basically supposed to be mimicking that. So you take a picture in the app, and it develops, I’m doing air quotes here and develops the picture. And it just gives it a really cool edit and a really cool look. And so I recommend you checking out that if you’re looking for a way to take pictures that have a cool feel, without a lot of effort, it’s a great option. And then last but not least, there is a tool that Laura and I have been obsessed with this week. And it’s called proof.

If you know anything about marketing, if you know anything about me, you’ll know that I love social proof. I love being able to use other people’s testimonials as a way to show the world that I’m trustworthy. And that I know what I’m talking about, right? So whenever you have people who can back you up, or whenever there’s a way to show that other people are involved, use it to your advantage. So for example, what this app or what this tool does is it connects to your website. And basically any single time that anyone buys a little basically it basically alerts the system. And then the next time someone visits your sales page, something pops up that says, hey, Lindsay in Tampa bought this five hours ago. So you can see the last time someone bought it, it gives you that sense of like, oh, other people are buying this and they’re buying it quite regularly. So this must be a safe thing for me to buy. Just adding that next layer of trust, right, so we’ve been loving proof. You can also use it on your opt in pages, which is so freakin cool. So that people can see oh, so on. So sign up three minutes ago. That’s awesome. So that’s definitely something for you to check out as well. Other than that, we’ve reached the end of today’s episode. I’m so excited for next week. There’s only seven days left until the double down on your DMS challenge. It is going to be a life changing experience. Like I said, I pour my heart and soul into making these experiences one of a kind and to make sure that you walk away with so much free value that whether you buy grabbed some at the end of it or not, you still feel like that was way worth your time. And I feel confident in saying that I’m quite known for that. So if you haven’t signed up for the challenge yet, it’s 100% free, and you can sign up over at Graham Dodd forward slash podcast, right. And like I said, it’s 100%, free Graham forward slash podcast. When you sign up, you’re going to get an email that says thanks for signing up. And then you will for sure get all of the email notifications on day 1234 And five. Please note that if you’re already on my email list, you still need to sign up. Because I’m not going to be sending this challenge out to everyone. I really want to make it exclusive to those who take the action to sign up for it. So if you’re interested, make sure you sign up Graham forward slash Podcast. I’m so excited. There’s also going to be a public Facebook group. So make sure that when you join you when you sign up for free for the for the challenge. In the email, it gives you the link to the Facebook group. So go and sign up there. Guys, I hope you enjoyed today’s episode. If you did, as usual, please leave me a message on Instagram, send me a DM Alex Beadon. And of course, come on over to Apple iTunes on the podcast and leave me a review your reviews really help to support the show. So head on over and leave a rating or review. Let us know what you think. I really appreciate you listening and I hope you have an epic rest of your week.

Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout-out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye

#003 – 3 Facebook Ad Secrets, Identifying Business Priorities, Anxiety and Stress

In this episode Alex shares:

  • Her lessons in launching this podcast & why it took so long
  • How she is setting up Gram Slam’s new evergreen marketing funnel
  • Why she decided to do Facebook Ads herself instead of outsourcing it from the get-go
  • Her Facebook Ad Strategy
  • The 3 Facebook Ad Secrets she’s learned over the last week that you should *definitely* know about and implement
  • How she juggles multiple social media platforms
  • How she identified business priorities this week
  • How she’s managing having Laura visit as both her bestie *and* the Operations Manager
  • How stress is showing up physically in her body & how she’s handling it
  • How she pushes through stress even when she’s committed to living a stress-free life
  • How her business is currently experiencing major growing pains
  • How she has been prioritizing self-care

Episode 003 of On Purpose With Alex Beadon is a good one. Alex opens up about 3 big Facebook Ad Secrets that anyone can apply to their business. She opens up about what it’s been like personally as the business goes through a period of intense work and hustle. She also discusses entrepreneurial stress, and shares how she copes with it.



“No one is going to spend your money as carefully as you will spend your money” – Alex Beadon

“The one thing I really like about a podcast is that it really unites people who are like-minded.” – Alex Beadon

“Take a look at your competition, not so you can copy them but so you can possibly create something super different that gets the attention of your prospect.” – Alex Beadon

“As business owners it’s good for us to know the experience that our ideal client is having.” – Alex Beadon

“I hired my best friend! It’s such a dream come true.” – Alex Beadon

“I wake up first thing in the morning, and I can feel the anxiety in my body.” – Alex Beadon

“I can’t count the number of times this week I’ve told Laura, ‘OMG, I love my job!’ I love doing this, this is so exciting to me. It fuels me – the unknown, the uncertainty. I’m just excited by it. Even though there’s so much risk and I can’t promise I know exactly what the end result will be, I love it. I just think all of this is so much fun.” – Alex Beadon

“I know this busy period isn’t forever, I know I’m putting in all of this work for an end goal.” – Alex Beadon

“I know and have deep trust that this is me getting to the next level” – Alex Beadon

“If Alex from 8 years ago could see Alex today, she would be so proud.” – Alex Beadon

“I’m encouraging you to celebrate whatever you have to celebrate and how far it is that you have come” – Alex Beadon

“As much as I would like to say “I’m superwoman” I won’t burn out – I’m only human…. So prioritizing self-care is a priority in the next week.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends?

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lift and no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose

Hey guys, welcome to episode number three of on purpose with Alex Beadon. I’m so excited for today’s episode, I feel like it’s going to be a really good and valuable one. So definitely stay tuned. But before we dive in, I wanted to share one of my favorite reviews that has been left guys, this is the third episode, right? But really, and truly the podcast just launched yesterday. So this, it’s just like such a special day. For me. It’s the very first time that I’m actually getting reviews on the podcast. And it’s just so much fun to read every single thing that you guys are saying. So for everyone who has left a review, thank you so much. And if you haven’t left a review yet, what is holding you back, I have a goal of reaching 100 reviews in the first seven days and I really need your help to accomplish it. So please take two minutes to go to the podcast app. Search for on purpose with Alex Beadon and select the podcast on purpose of Alex Beadon. Scroll down press write a review and leave me a heartfelt review. I really truly love to hear from you. But okay, let me read this one. This one is from the mermaid with mussels. She says I’ve been a faithful follower of Alex since her YouTube days and now to Instagram. Her energy is contagious. She’s raw and real. And she provides actionable tips and tricks to grow your social business and make more money literally every day to not follow her or subscribe to this podcast is like passing up the most valuable free content out there. Thank you so much for that Epic Review. I really, really appreciate it. And let’s dive in to today’s episode. Okay, so in today’s episode, there’s a lot that I want to talk to you guys about right? I want to talk to you guys about everything that I’ve been working on this week. So that really gets divided into three main categories. We’re going to talk about my podcast launch, we’re going to talk about Facebook ads, and what’s been working, what hasn’t been working. And I’m also going to talk to you guys about the big picture strategy behind my business. Then I’m going to move into more of the personal side of things, what I’ve been experiencing behind the scenes what it’s been like during such a busy, hectic time in my business. So that’s what you can really expect from this podcast. Let’s dive in. So as I mentioned, the podcast went live yesterday, which has been really exciting for me, it’s so much fun to hear from people that they’re listening to the episodes, I’ve got text messages from friends saying that they’re loving it. I’ve been hearing from so many of you guys online just talking to me about how you’re really appreciating the format and how it’s been laid out and what it’s been like so far, we launched with two episodes. And we actually thought it was going to launch like two weeks ago. Seriously, we were pretty blown away by how long the iTunes approval system was. So if for anyone who’s considering coming out with a podcast in the future, I would definitely say like, give it a good two weeks, do not expect that things are going to just be published immediately. To be honest with you, I did my research, I did hear that it could take you know, between five to 14 days. But I also heard from a lot of people that it took them like 24 hours. So I was like you know what they probably just say two weeks, it’s probably only going to be a couple of days. So like we factored in four days, it took way longer than four days. So of course, you know, I’ve been building up this excitement about the podcast that’s going to be launched and On which date it was going to be launched. And of course it ended up. So I told everyone it was going to be on a Monday. And then it ended up being not the following Monday, but the following Friday. So it ended up taking almost two full weeks, right. Yesterday was the first day that the podcast was actually fully live in the iTunes app. And it was, like I said, really a journey because it was live. But it wasn’t fully live. People were messaging me and being like, hey, I can listen to it. But I can’t subscribe. I can’t leave a review of the podcast art isn’t showing up. So we kind of made an executive decision to really not mention the fact that it was live until it was something that we can feel really proud of. In other words, we didn’t want to say that it was live until it was actually 100% live like I don’t want to be like Hey, everyone, go check out my podcast. And then they go and there’s no cover arts and there’s no way to subscribe or leave a review. So that’s really what we were waiting on this entire time because I know a few of you guys were like, You keep saying it’s not live but it is live. And I’m like no, it’s half live like you can listen to the episodes but the entire experience is definitely not there. So that was definitely a struggle for us like really is playing the waiting game not knowing you know, when is when is it actually going to go live a big part of these Monday episodes, guys, because you know, we release new episodes every Monday and Thursday. And a big part of this Monday episode is that I want it to feel fresh. I want it to be very recent and new and I want it to be 100% relatable to what actually happened to me over the past week. Right? So I couldn’t actually record episode number three until I knew when episode number three was going to be going live. So yesterday the podcast went live. So I knew that I’d have to sit down and record this episode today. So this is me, this is like the first time I’m ever recording. Live like because the last episode, I think I must have recorded it like three weeks ago now. So this is like now my new routine where you know, every hopefully I’m thinking every Friday, I will do the recording for Monday, so that it’s still recent and new and relevant. So yeah, so we went through all of those kind of hiccups of not knowing when it was going to be live. And then yesterday it went live, which was just so exciting. I literally have zero shame. I messaged almost everyone I know. I was like, hey, my podcasts just went live. And I really need reviews. So if you wouldn’t mind like take a quick listen to the podcast and just leave a review, I’d really appreciate it even if it’s just a few words. A big part of coming out with a podcast guys, for those of you who don’t know, is just the process of trying to get as many reviews and as many downloads and as many people subscribing to your podcasts as possible, which is why the reviews part is such a big deal to me because I want it to signal to iTunes that this is a podcast that is worth possibly being mentioned in their new and noteworthy section. So I’m not just like asking you to leave reviews for no apparent reason it really does help catch the attention of iTunes, when it comes to actually getting into that new and noteworthy section, which we’ve got our fingers crossed for. But to be honest with you like it’s really not a big obsession, or it’s not like a really big goal of ours. We would like to get into the new and noteworthy section. Of course, that would be fantastic. But if it doesn’t end up happening, it doesn’t add up happening. And I’m just happy that the podcast is live feels good. But yeah, I think that was a really big realization for me over the past 24 hours since it’s been live. It’s like I’ve had zero shame in messaging everyone and being like, hey, like guys, I even created a video that walks people through how to leave a review, I sent it to my entire family. And I was like every single person who is related to me, I’m now calling on you to please leave a review and just go and you know, leave show me some love. Show me some support. This is exactly how to do it shouldn’t take you more than two minutes. Go go go. I think of course you kind of have to like know your crowd and know your audience. So if you don’t have a particularly close relationship with your friends and family, that might not be the best idea. Like I’m definitely not reaching out to strangers or people who I feel like they’d be like, No, I’m reaching out to people who I feel would enjoy supporting me and who I know I would enjoy supporting them in the same way. So that’s been fun and interesting for me yesterday was actually my cousin, Amy’s birthday party. She just turned 27. And she had a birthday party at my aunt’s house up on her roof. And so it was like nice rooftop vibes. And everyone was listening to music dancing, there were some beer pong going on. Really good, good energy happening, then all of a sudden the music cuts. So like I walk. I mean, it’s my family, right. So like, if Amy’s having a party, I feel like I’m also half responsible for the outcome of the party. So I go over to the speaker and I’m like, What’s going on there? Like, for some reason, the music from the phone isn’t hooking up to the speaker. It’s not working, and so they’re trying to figure it out. Meanwhile, everyone is just kind of like standing in silence. So I grabbed this microphone, and guys don’t know where this came from. But I decided this is the perfect time to let everyone know at the party that I have a brand new podcast that went live today because it was yesterday. So I get on the pod. I get on the microphone. I’m like, Hey everyone, we are having some slight technical difficulties. My name is Alex Beadon. And I just want all of you to know that today. I released a podcast called on purpose with Alex Beadon. If you are into business and life and living your best life, and you should definitely go and check it out.

I’m also trying to get 100 reviews in the first seven days. So definitely don’t be scared to go and leave a review. Everyone’s like dying laughing. And I’m just kind of standing there thinking to myself, Wow, who is this girl who is literally speaking to a party of strangers while the music is down, to tell all of them to go and check out her podcast because when I first started my business, honestly speaking about my business was like a stressful thing for me. I remember being so ashamed of even telling people that I had my own business, let alone like promoting what I was doing. And you know, here I was yesterday, just on this microphone, announcing to the entire party to go and leave me a review But yeah, the podcast has been amazing, really happy to see it go live. We checked the stats today. And it has been listened to in over 36 countries in less than 24 hours. To me. That’s just so mind blowing that there are people all over the world listening to my voice, it like it’s just so cool. The internet is so cool. It feels like such an honor to be alive at this point in time. And to be able to get to use these tools. We’re like the first people to use these tools people like it’s so exciting to me the fact that you know, I can speak into this microphone, and you wherever you are in the world can hear it. And by the way, if you’re listening to this, I would absolutely love for you to just send me a selfie of you listening to the podcast tagged me at Alex Beadon. post it to your story on Instagram and just like let me know which country you’re in. Because it’s mind blowing, I think it’d be cool to like maybe create, like some kind of graphic with pictures of people all over the world just to like, celebrate the fact that we are all connected. That’s another thing I love about podcasts is that it really unites people who are like minded. So yeah, it’s been, it’s been really fun. I’m super pumped to see how the podcast goes. I’m also excited for the growing pains and the lessons and I know this podcast is just gonna get better and better and better and better. So for those of you who are listening from day one, and for those of you who are really implementing this into your weekly routine, I just want to say thank you for being on this journey with me and I do not take your time for granted. And I always want to make sure that I’m showing up and giving you my absolute best. And that’s really what this entire episode today is going to be about. I really looked at what what has happened to me over the past week. And I’m going to be sharing with you what I would share with my best friend that I think every single entrepreneur should know, based on what it is that I’ve learned this week. So let’s dive in. I think we’re done talking about the podcast, we definitely had some some launch struggles. If you’re going to launch podcast in the future, keep that in mind, for some reason on many of the other platforms. So like, for example, Spotify, when we submitted the podcast, Spotify picked it up immediately. So Spotify, you are awesome, keep doing what you’re doing iTunes, you got a long way to go like iTunes, really. I mean, even the fact that you know, it’s not just like, it took a long time for them to post it. They were posting it like one day there was one episode The next day, there was a next episode, the next day, the cover art was up two days later, you could subscribe two days later, you could leave a review, like it was just such a step by step process. Like I feel like they should just publish it. And it should just all be live ready to go all at once. Anyway. Okay, we’re gonna move on to the next part. This is something I’m really excited to talk to you guys about Facebook ads. So to kind of give any of you the backstory, you may not really know what’s going on. I have an online course it is right now the core of my business, it’s called Grand Slam. This online course basically teaches people how to use Instagram stories to help build their online brand, whether they are a personal brand, whether they sell a product, whether they have a physical store, whether they sell courses like I do, or maybe you are a service provider, it’s really for anyone who wants to use Instagram stories to create a connection with their people and with their audience that will hopefully result in more trust, which will hopefully result in more sales, right. So I’ve been really focusing on creating this course to be 100% evergreen, which means that people can buy it at any particular time. This is new to me, I’ve never done this before. Normally, I launch something and I give people a week to buy it. And then I close the cart and I don’t let them buy for another year. Right. So this is very differently just leaving the car doors open. You can literally buy Grand Slam whenever you want. And the main focus that I’ve been that I’ve been focusing on for the last

I would say since I was in Hawaii, is Facebook ads and really creating a funnel a marketing funnel that is bringing people in from Facebook ads into the funnel, giving them value and then converting them at the end into Grand Slam customers. Right. So we’ve set up our Facebook ads system, which has been amazing. I’ve learned so much. I’ve spoken to so many people about Facebook ads and it seems to be one of those things that many business owners I speak to have the biggest problems with because it’s hard to find someone you can really trust when when you hire someone to do your Facebook ads, like no one is going to spend your money as carefully as you will spend your money. So when I had to decide, am I going to pay you know 1000s of dollars to someone a month in order for them to take control of my Facebook ads or am I going to do it myself. I decided I wanted to have a really good grasp of Facebook ads before I bring anyone else in like I really wanted to know the ins and outs and I think you need to know your strengths. Like I’m super technical, going into the Facebook ad system and like figuring it out is actually quite fun for me. So this was not something that was super difficult or going to take up like a ridiculous amount of time trying to learn but the Learning has the learning curve has been steep, there has been a lot that has changed since the last time that I was really playing around with Facebook ads. So we basically set up this funnel. And the way that the funnel works is that on day one, they get sent an invite video. And the invite video is really simple. It’s like 30 seconds long. It’s like, Hey, are you interested in learning more about how to edit your Instagram stories, because I have a free course, that’s going to teach you everything you need to know about putting yourself out there on Instagram stories. If you’re interested in getting access to that free course, literally, all you have to do is finish watching this video until the very end. Once they watch that video until the very end, like I said, it’s only a 32nd long video, they basically get put into an audience of people who have watched that video up to I think it’s like 75%. So if you watch that video 75% of the way through, you will get access to lesson one, right, and this is what’s really cool about Facebook ads is that you can target people. So specifically, you can target people who visit a certain page. So like, for example, right now, we target people who come to the Grand Slam sales page, like if you visit the Grand Slam sales page, and then go on Facebook, the next day, you’re gonna see Grand Slam sale, sorry, you’re gonna see grandslam Facebook ads that are basically going to be leading you down a sales funnel, right? So Facebook ads is just really, really cool in that way. So day one, they get the invite video, some people watch it all the way through till the end, they then get sent day two, which is less than one, then they get sent day three, which is less than two, day four, which is less than three, and so on, right, they basically get sent down a marketing funnel and a sales funnel that ultimately the goal at the end is that they will end up buying. Now we’ve set this up in such a way that it obviously takes time, like you don’t know if it’s working or not on day one, because people aren’t getting sales messages maybe until like day nine, right, or like day 11 Or something like that. So it requires this patience of you spending a lot of money on Facebook ads, and you don’t have to spend a lot of money on Facebook ads. To be honest, I just really didn’t have time to lose or waste. I really just wanted to like dive headfirst in. So I was like, Cool. Let’s let’s, let’s hit the ground running. Right? So we’re testing it, we’ve put it out. And we’ve been I think we just hit day 11 sales are finally starting to come in. But guys, I will tell you those first 10 days, I was like, Oh my gosh, this is so it’s so weird to like be pouring so much money into Facebook ads and not seeing anything come back. I’m not used to that at all right? And it’s just one of those things where like, we’re learning how to measure different things we are. It’s just an entire learning curve. But anyway, it’s been going well, let me kind of explain to you the lessons that I’ve learned because like I said, I want these podcasts to be super valuable for you. Okay, so two main lessons that I learned this week. Number one, sequencing on Facebook ads, I had no idea that you could do that. I did not know that you could do. Okay, someone watched this invite video a day after they watched the invite video, I want them to get this two days after they watched my video, I want them to get this three days after the invite video, I want them to get this like I didn’t really know that that was a possibility. Right. So what I was doing, I was doing like, okay, 75 If you watched in video 170 5% of the way through, you get less than one, if you watch less than 170 5% the way through, you get less than two, if you watch less than two, etc, etc. Right? So I was kind of doing it more based on if you watch the previous video, you’ll get sent the next video. Now I realized that I don’t need to do it that way I can literally sequences. So day one, you get this day two, you get that day three, you get this, right. So that was a really fun thing for me to learn. The next thing that I learned is that there is a new thing on Facebook, where you can actually go to a Facebook page, like a business Facebook page, and you can find out like you can see which ads that page is sending out. Mind blown. That means you can go to all of your kumkum competition competitors, I’m getting this, I’m getting squared mix up, you can go to all of your competitors pages, and basically see which ads they are currently putting out there. You can see what they’re testing, you can if you keep an eye on it, which I know is like almost a full time job. But if you do keep an eye on it, you’ll be able to see what’s working and what’s not working based on the ads that they switch on and turn off. Right. So that has been really fun as well as just going around to lots of different people who are in my industry and being like okay, you know, are they using Facebook ads? I’ve been shocked by how many people are not using Facebook ads who I could have sworn would be using Facebook but Facebook ads so that’s an interesting and then also just looking at businesses that I know have really good evergreen funnels set up and just seeing like what are they doing what’s what’s the behind the scenes like guys, that’s something that I would definitely recommend you do go to your competition’s Facebook pages and just see like what are they doing and it’s not necessary. so that you can copy it, it might actually, in fact be so that you can create something super different so that it catches the attention of your prospects, right? But it’s it’s information. I think, as business owners, it’s good for us to know, what is the experience that our ideal client is having. Now the one thing that you can’t see on your like, when you’re looking at your competitors, Facebook ads, you can’t see who they’re targeting, you can only see the actual ad itself, right. So just keep that in mind. So if you’re wondering how to do this, basically, you’re just going to go to their Facebook page on the left hand side all the way at the very bottom of their Facebook page. Underneath their profile picture, it says info and ads, if you click on info and ads, you’ll be able to see all of the ads that they have running in which different countries, it’s really, really cool. So definitely check that out. So those are really like the two big lessons that I’ve learned this week when it comes to Facebook ads. Another thing when it comes to Facebook ads is really being clear about your conversions. Right. So for example, we have people who are buying Grand Slam, just because they found it on my Instagram, they go in the background, some technically, that does not count as a Facebook ads conversion. Right? So there’s something called Custom conversions within Facebook that I’ve been experimenting with and going into and basically trying to figure out like, how do we make sure that when someone buys, we know that they came from Facebook ads, I would definitely recommend if you’re someone who wants to learn more about Facebook ads, looking into custom conversions is definitely something that you that you’re gonna want to do. Another thing that has been super fun is Google Analytics. This is kind of like a common theme in my business where I think I have something set up and then I go and check it out. And it’s not set up. So this whole time, I really believed I had Google Analytics hooked up for the Grand Slam website, because I know I have it on my Alex Beadon website. I have it on the work with me dot Alex Like I have it on my website. So I just assumed I also had it on Grand Slam. So when I actually went to check it out, I do have it but I have it more as like a plugin on my website and not actually on the Google Analytics website, which means that I’m missing out on so many of the Google analytics tools. So I had to fix that this week, you know, I had to go in and be like, oh, gosh, I can’t even tell when like I can’t even tell where they’re coming from how long they’re staying on the site. Like there’s so many things that I want to know, through Google Analytics that I thought I was collecting, and I haven’t been collecting it. So that was another thing I worked on this week, which is making sure that the Google Analytics was properly picking up all of the statistics from the Grand Slam website. Because guys, I want to know, like, where are people coming from? How long are they staying? I think all of those things are really important to know, if you’re trying to track you know how many sales you’re getting. So that’s been another thing for me as well is just making sure that I have my Google Analytics properly set up. Another thing that has been kind of a running theme this week is I really been wanting to put so much time love and energy into my content creation. I just got a new camera guys, Laura brought me a new camera. It’s a Canon M 50. And it is like my baby. And at any point in time that I can use it, I want to be using it. But the truth is right now, there are so many other things that need to get done in the business like this is such a stage phase cycle season of the business where we’re like building, once we have this evergreen model up and running, it’s going to require a lot less work to keep it up and running. But because we’re now in the building phase of putting out the Facebook ads and trying to test it and seeing what’s working, what’s not working, it’s requiring a lot of our attention, like a lot of our time is spent just looking at the stats and being like, you know, is this converting properly? What do we want it to be converting at? What can we do to get it to be converting at that if we spend x amount of Facebook ads, how much money should we be making by the end of the funnel? So like, let’s say the funnel is like three weeks long, you know. And at the three week mark, in order to make sure that this is actually working, how much money should we have made. Once I get up and running, I will have more time to work on other things, I can probably get to a point where I can bring in a Facebook Ads Manager to actually focus on just like keeping an eye on the Facebook ads and making sure that it’s going well. But for now, like I said, it’s really important to me that I know how my money’s being spent. Right. So it’s taking a lot of time and energy away from the content creation, which is what I really love. Like it’s such a pain for me because I want to be making like the best, most epic Instagram stories and putting myself out there all the time. And I just feel like I’ve been super distracted by like what’s been going on with Ground slam and the fact that we’re trying to get these Facebook ads to a really good point. So that’s been a little bit of a struggle for me this week. Last in the business that I kind of want to talk to you guys and share with you about is Laura, who’s my best friend and also the operations manager in the business she and I sat down this week and basically it was so brilliant guys like I’m so glad we did this. We basically sat down and we wrote down every single person in the business. So right now that’s fine. If, and we wrote down who they are, what they do, what their roles are, what their responsibilities are, I feel like this is such a no brainer. And maybe you’re way better at this than I am. But I’ve always been the kind of person who is just like, oh, like I’m hiring you to do this school. But there’s no like, specific act like I’ve just required so much flexibility from everyone. And it’s never really been super clear and specific about like, this is your full responsibility. So sitting down and writing those out and being like, okay, this person has a lot on their plate, like, let’s move things around. Let’s be honest, it’s pretty much me, I have a lot on my plate.

And I’m trying to get to a point where it’s like, there’s less and less and less on my plate so that I can really show up in my zone of genius and be the best that I can be. So that was really helpful to sit down with her and just like lay out what are everyone’s everyone’s rules. Now, guys, this can work. You know, maybe you don’t have a big team, maybe you don’t have a team at all. So I’m just going to kind of translate this for you of how you could do this for yourself, is sitting down and just writing out what are all of your tasks. When I had to list it was like the list of what all of the tasks are like everything that needs to get done. And then it was kind of like the bare minimal list of what needs to get done in order for the business to survive and thrive. Right. So for me, that was like my email list. Super important. My Instagram Stories, super important. Grand Slam super important. Facebook ads, super important. Less important might be like my Facebook page don’t like really am not bending over backwards to have a perfect Facebook page right now not bending over backwards to have a perfect Pinterest page right now. Like I think it’s so important to focus and focus in on like, what are the profit generating activities? What are the like, literally, what are the priorities of activities? Like what comes first, what comes second, what comes third? And then sitting down and writing, writing out? What are the different tasks that need to get done in order for this to actually work? Getting super crystal clear on that? Right? And then from there, if you’re if you’re a solopreneur, bringing it in to your calendar, I mean, like cool. Every Monday, I’m going to focus on this task every Tuesday, I’m gonna focus on this task and really just dividing it and trying to create as much of a routine and as much schedule as you possibly can. I did this for myself meant like I said, me and Laura sat down. We divided up all the roles, and then we were like, Okay, how do we make my life easier? And for me, that’s like, really dividing things. I mean, like, Okay, I only want to take calls on a Thursday. I don’t want to take a call on a Monday, call on a Wednesday, call on a Thursday. No, let’s put all of my calls in on a Thursday. podcast interviews super important right now guys like podcast, this podcast is my baby. Like, I want it to really thrive. I want this to be one of my main content focuses, right. It’s not V main content focus. So you know, in order to do that, I need to do podcast interviews, where I’m interviewing these epic individuals about their lives and about their businesses. But I don’t want to be taking podcast interviews all throughout the month, like if I could squeeze those podcast interviews into like, one or two days during the month, oh my gosh, that that works so much better for me, I realized that I, I am someone who works with momentum, if I’m sitting down and interviewing someone, and then I have to stop and like, do my hair and makeup and film a video and then I have to stop. And then I have to deal with taxes and like finances, and then I have to stop and then have to have a team meeting. It’s too much for me. Like if I can just focus on one thing for as long a period of possible of time as possible. That works way better. So that’s what we did. We got clear on everyone’s roles, we got clear on our vision. Another really big thing guys is like, Do you have a clear vision of where you want your business to be? In three months? Do you have a clearer vision of where you want the business to be in six months? I don’t really work much past that. I’m not at that stage yet where I can work on like, even a yearly basis because like, the business is so dependent on the current status of the business, if that makes sense. So really just depends on what’s happening in the business. And like, where my mindset is that how I’m feeling. So I really worked like three to six months out. And that’s it. So we did that we had a really good strategic session of like big picture stuff, getting clear on everyone’s individual roles and how we can make each other’s lives easier. So that was super productive. Highly recommend that you do that in your business if you haven’t already. So that’s pretty much everything from the business side of things. Like that’s what I’ve been focusing on this week, podcast, launch Facebook ads, and then doing like the big picture strat strategy session with Laura super, super helpful. Now I want to move on to the more personal side of things. So Laura is visiting me from New York City. As I mentioned in Podcast Episode Number one, I hire my best friend full time and it’s amazing and it’s fun and we’re it’s it’s it’s so it’s such a dream come true because we work together. You know, I don’t know how many years ago now. And it was very brief. Like it really just kind of brought her in on like a project by project basis. And it was always my dream to be able to hire her full time and the fact that like we’re now doing it is amazing. We just I wanted to fly her down to Trinidad for three weeks to basically just make sure that we are on the same page, we wanted to get aligned, we wanted to make sure that we were sharing the same vision that we were that that just we couldn’t really flow together in person. So that’s why I brought her down here. We’re now two weeks into her trip. She’s now in her last and final week here. And it has been like, it’s been really interesting, because we’ve been working super hard. And at the same time, it’s this weird mixture of like, she’s here to work, but she’s also my best friend. So I do want to show her around and like, I want her to have a good idea of like, what my life is like here. So I want her to see the places I go and meet my friends. I mean, my family and like, all of that stuff matters to me as well. But at the same time, it’s like work is the priority. But it’s like, you don’t want her to travel all this way and like never see the beach, you know, so I’ve really just been trying to find a balance of how can we get as much work in as we possibly can? And how can we have fun together as well. It’s been interesting, like, even just now she was telling me she’s like, you know, it’s so cool that like we’re here working. But really, it just feels like we have a project together as besties. You know. So it’s been it’s been really, really fun. But it’s been super intense. Like, I feel like we have been working nonstop. And then in our break sessions, it’s like event after event after event socializing after socializing after socializing. And I think when you are always in that output mode, where it’s like you’re working, working, working, and then you’re going out and you’re like having dinners and you’re doing karaoke, and you’re going to your cousin’s birthday party, because it’s her birthday, and you want you want Laura to meet your cousin, it’s just a lot, right? There’s like a lot of like intensity right now. So I can feel that energy. She can feel that energy. So we’re working on like bringing in a little bit more balanced, where it’s like, okay, let’s, let’s be super focused for like the entire work day. And then let’s, you know, let’s find out like one events every day, because when she first got here, we were doing like lunch, and then we’ll do dinner. And then it was just like too much, I think. So we’ve really been working on on bringing in that focus. Also, though, I think we both know that like, we’re in the month of July, Laura gets married in August, I’m going to Colombia for the wedding in August. And then she’s having kind of like a friend’s moon. I think that’s what she’s calling it. So it’s basically like after the wedding, she invited a few of her friends. And Scott’s friend Scott is her husband to be we’re very excited for the wedding. And basically, they invited a few of their friends to go to another part of Colombia and basically like, stay there for a week and just like have a vacation together. So we’re she’s about to take almost the whole month of August off for the wedding. I think it’s like three weeks, I’m taking I believe two weeks off. And then as soon as I get back from Columbia, I’m actually flying out to England, because my sister’s getting married next year, she wants me to come with her to Italy, where the wedding is going to be held. And she wants me to go and see the location with her. And we’re going to do wedding dress shopping together. Because I am the maid of honor. My sister’s getting married, and I’m so freaking excited about it. But anyway, I’m the maid of honor. So I have the Columbia trip. And then I have the English trip. And actually before the Columbia trip, at the end of this month, I’m actually flying to Tampa because one of my best friends is having her baby shower, and she’s doing like a whole weekend of it. So there’s like there’s gonna be a lot of distraction in August. So I think both Laura and I know that now is such a valuable time for us in the business. Because we’re together, we want to work as much as we can and get the most out of it. And then also because we know that next month is not going to be as productive, there’s going to be way more distractions, we’re definitely not going to be working as much as we are right now. So we’re just trying to get the most out of it. This is just an intense season and cycle. But what it has resulted in for me personally is a lot of stress, right? And I think it’s one of those things where it’s like the team is growing. So I think there’s that that factor of like Oh, I’m not just responsible for me. And I’m not just responsible for me and calf which I’ve been used to for the past year. Now there’s like all of these other people on the team who I’m also responsible for. And then it’s like, you know, I’m seeing the stress show up in my body and like so my eye has been twitching guys for like the last five days. It is the most bizarre and annoying experience like it just twitches all day. And it pretty much twitches when I work I’m pretty sure that when I’m not working it’s not twitching. So it’s I definitely think it’s stress related. I’ve also been having like light sensitivity, where I just like really want to keep the curtains closed because my eyes are sometimes sensitive to the light and then I can start getting migraines for a long time this week. I know I wasn’t drinking enough water. We had like water filter problems and I for the longest time needed to go out and buy water so I was like avoiding drinking water. I’ve also been intermittent fasting because I I took remember, I don’t know if you guys know this or if I shared this in the last episode, but I basically got my hair tested. And where they basically they cut off your hair from the roots and they tested and they tested for like heavy metals and they test your,

like metabolism. And so anyway, I got the results back. And it basically says like, my body digests food very slowly. So what ends up happening when I’m eating all day, because that’s normally how I am, like I eat all day, I will eat breakfast, and I’ll have a little snack, and then I’ll eat lunch, and then a little snack. And then I think, and I always thought that was good, right. And now that I’ve taken this test, and, you know, she told me, she explained it to me, she was like, it’s like your body’s just focused on digesting all day long. She’s like, so try doing something like intermittent fasting, where you eat the same amount, but you’re eating it within an eight hour window. So I would say probably like, five or six days of the week, I’m intermittent fasting, so I will only eat between the hours of 12 and at 8pm. So it’s like my body’s going through this change of like, Oh, I’m now doing like this new way of eating. Laura’s here, we’re trying to get the absolute most out of our time together. But at the same time, I want to be social and like show her around. And it’s just like, I think just a lot of stress. And it’s funny how sometimes you may not feel stressed, but your body feels stressed and I can feel in my body like even, you know, I will wake up first thing in the morning. And I can feel the anxiety in my body. I don’t know if anyone’s struggles with anxiety. But if you do you know exactly what I’m talking about. It’s like this wired feeling. And I will get it first thing in the morning. And I know it’s stress related. I know that even though like energetically and my mind knows, there’s nothing to stress about. And we’re doing everything properly, and we’re doing everything correctly. And we’re on the right path. And we’re making a lot of headway. It’s like, my body is just experiencing a lot of stress. Because we’re in this intense work season, where there’s so much that needs to get done. Like I was speaking to Nick and he was like, Dude, you’re working a lot, you need to slow down, like you’re gonna burn out. And I’m like, I know, but there’s just so much that needs to get done. And the thing is, it’s like I’m enjoying it. Like, I can’t count the number of times this week that I’ve told Laura, oh my god, I love my job. Like I love doing this. This is so exciting to me. Like it fuels me the unknown, the uncertainty, it’s like, I’m just excited by it. Even though there’s such there’s so much risk. And I can’t promise that I know exactly what the end result will be. I love it. Like I just think all of this is so much fun. So it’s this weird mixture of like, it like so much fun, a lot of hard work, my body’s feeling the stress. And a lot of times like it can also sometimes feel counter counterintuitive, because like I know that this is a stressful season. I know that I’m working really hard. But I also know that this is not my ideal lifestyle. And I think this is important for entrepreneurs to to wrap their mind around is like, you’re going to have periods where you really have to focus and be super productive, and super efficient. And just be like hit the ground running every single day when it comes to your work. I don’t want to live my life like that. Like, I do not want this to be my normal, right. But I also understand the fact that like, this is like I’m working towards something right now. So I can I can deal with it. I can be in this stressful moment. And also know that I don’t have to subscribe to this as a lifestyle. This is just what’s happening right now. So it’s like I know a lot of people are like, how do you find the motivation? It’s because I know that this isn’t forever, I know that I’m putting in all of this work for an end goal, I know that I’m putting in all this work. And that this is just a growing pain. You know, when you’re like in puberty and you have growing pains, because your your your body is growing faster, then how does that work? I don’t even know your body’s going faster than your skin Anyway, whatever. You’re experiencing growing pains, right? And that’s that legit when I see this is Is this the most comfortable time in my business? No. Is it a lot of hard work? Yes. Is it a lot of figuring out and puzzle pieces. And like we just had another expected change happened in the business, which I’ll keep you updated with for sure now isn’t the right time to share. But there’s a lot going on. But I know and have deep trust that like this is just me getting to the next level. This is what getting to the next level looks like. So it’s important to recognize growing pains and appreciate them even if they’re hurting you even if it’s like not the most comfortable position because it means you’re growing. So like a great example is the other day. I had Catherine over Laura was over there both working out are so I pretty much use the dining table as like an office when I have multiple people working over because like I don’t have a big desk space for them. So everyone’s like around the dining table working and I’m cooking. And it was this weird moment where it was like whoa, like my business has reached a point where I am cooking and other people are working. And like I’m kind of taking a break and relaxing other people are working. And yes, there’s a lot of uncertainty right now. Yes. Working towards some really big goals. Yes. Like I don’t, I don’t know what like how this evergreen funnel is gonna go. And yes, there’s a lot of stress. And yes, there’s a lot of hard work. But like, if Alex when she first started eight years ago could see Alex today, she would be so proud she’d be like, Oh my God, you freakin did it. And like that’s important is like always stopping and appreciating it and being like, you know, I like this May, this this is this is I’m here now I have a team now, I’m not sure if in like six months, I’m still gonna be able to afford to have this team. But right now I have this team. And I’m going to relish this moment because this is my new normal. This is becoming my new normal. Right. So like, I guess what I’m just trying to say is like encouraging you to celebrate whatever it is that you have to celebrate however far it is that you’ve come always connect with that person. Like me eight years ago, fresh out of college, starting a photography business, I had no idea what I was doing. I felt a lot of shame and self consciousness about the fact that I had my own business. Like I mentioned at the beginning of this episode, I didn’t even have the courage to tell people that I had my own business people would be like, what do you do? And I’d be like, right, so like getting to this point where it’s like, I have hired people, people are working with me on my projects. And it’s just this really fun time of like, it’s challenging. Yeah. But like, I get to show up as a leader, you know, I get to create this team to be whatever I want it to be like, I want to have an awesome team, who all feel proud to be a part of the team who all feel proud of the change that we’re making in the world. And like it feels really good moving towards that. Right. So that’s just another thing that has been like a theme this week is like growing pains to is this the most comfortable? No, but like, do I know that it’s leading me on to bigger and better things? 100%? Absolutely. Okay, last but not least want to talk about like prioritizing self care. Especially because of the stress, especially because we’ve been working so hard. So like, right now, like as soon it actually took me a while to realize that I was experiencing so much stress, because we were working so much. I just kept ignoring it, ignoring it, ignoring it, ignoring it. And then when Lauren I sat down to have that whole business strategy session, that’s when she was like, dude, like, I think you’re, you’re more stressed than you think you are. She’s like it’s showing up in your body like you’ve had it switches for the last few days. Like that’s definitely not good. So for me, moving forward into the next week, prioritizing self care is huge. I do not want to burn out. And as much as I’d love to say, Oh, I’m Superwoman. I won’t burn out. Everything’s good. I’m great. Like, I’m only human. We’re all only human. So drinking tons of water, making sure I have food, making sure that I’m moving the importance of moving your body, right, I would definitely say like, right now, I’m not too focused on going for runs. And that has always been such a great activity. For me, I’ve really cut it out. Because I don’t want to go on a run in the morning when I’m hungry, because I’m doing intermittent fasting. So I want to go for a run after I’ve eaten or like right before I eat. But right before I eat, it’s noon, it’s really hot outside. So I think I might just have to join a gym and start going running like right before I eat and at least having a gym where I’m not in the heat. But yeah, anyway, the importance of moving going on walks like Lauren, I went on a walk this week. And that really helps like just moving your body in simple ways really helps. But it’s such an easy thing to just be like, No, I’m fine. It’s all good. Like, I don’t need to do that. Right? Like I’m working. I’m working. I’m working. I’m focused, I’m focused on focus, take a break, take a breather, relax. Anyway, I feel like this podcast was a lot. I feel like I just shared so much information with you guys. I would absolutely love it. If you could just send me a message on Instagram. Let me know what you thought of this. Like, how are you experiencing this podcast? This podcast is a creative process for me. And for you like I want this to be something that you’re getting value from. So anything that you can give me constructive kind of let it how can I speak constructive criticism. And also just letting me know like, what you liked what you didn’t like, anything like that would be very, very helpful and very warmly welcome. And I just want you guys to know how much I appreciate you being a part of this with me. I think this is really fun. This has been fun for me to to also reflect and be like this is what’s working. This isn’t what’s working. Here are the top tips that I would give you that I learned this week. So yeah, I hope that you enjoyed this. Thank you so much for listening. I appreciate each and every single one of you. And like I said, take a picture of you listening to the podcast, it could be a selfie, it could be a picture. I don’t really mind, post it on your Instagram story tag me. And I would love love, love to hear from you. Okay, guys, that is it for me this week. I really look forward to like implementing this into my weekly schedule and doing this again next week and really being able to continue to build this relationship with you. This is so much fun for me like YouTube was always super fun for me. But I think that this is going to just take it to a whole nother deeper level. So I just want to say thank you. I love you guys. I’ll talk to you next week. Bye bye Hey

thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

#001 – Welcome to My New Podcast: “On Purpose With Alex Beadon” – Balancing Hustle With Well Being

I’m so happy to announce that my podcast is FINALLY HERE, and today I’ve got Episode 001 for you!

In this episode I welcome you to the On Purpose with Alex Beadon Podcast. We talk about *why* I decided to name it “On Purpose with Alex Beadon” and I share exactly what I hope the podcast becomes for you.

Once we get over the introductions, I dive deeper into what’s been present for me this week in my business and life including:

  • Why I decided to hire my BFF as my operations manager
  • The sacrifices I’ve been making due to my commitment to success
  • How to enjoy your life when you’re hustling and putting in the work
  • What I’ve been doing behind-the-scenes of our Evergreen Funnel
  • Why I’ve been turning to Amanda Bond for all things Facebook Ads
  • The downsides of unrealistically high expectations
  • The one part of the podcast that we had to re-do
  • The important thing to remember when you’re in hustle mode
  • One simple change I’ve made since being in hustle mode to make sure I’m taken care of
  • The importance of discerning what’s a productive use of your time and what’s not
  • Why I don’t subscribe to society’s definition of “productive”
  • What I’m most excited for this week (Laura’s visit!)
  • What I’ve been doing with IGTV and what I’ll be doing with it moving forward


“This is the thing about business that I love so much…. You’re taking leaps of faith, really hoping that things are going to work out the way you want them to work out… and simultaneously you have to be strong enough that when you take that leap of faith and it doesn’t work out that you remain grounded and unaffected.”  – Alex Beadon

“I’m such a ‘done is better than perfect’ person” – Alex Beadon

“Whenever I’m in a period of hard work, showing myself compassion and kindness is rule number one.” – Alex Beadon

“You have a bodyguard at the front of your mind… Just because a thought comes in does not mean it has any validity. You choose the thoughts you want to believe in.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends 😉

P.S. Loved this and want more? Check out our other episodes here.

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lift. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose.

Hello, friends, it is Alex Beadon here and I am so excited because you were listening to episode number one of my brand new podcast called on purpose. I’m so excited that you’re here that you’re listening. Like I said, this is the very first episode. And so in this episode, I really just want to introduce myself, introduce the podcast and then dive into podcast number one. So in this episode, I’m going to be talking to you all about how to deal with your life when you’re working super hard and when to accomplish your goals. It requires a lot of hustle. So I talk about my experience with dealing with that intense hustle season of my life. But before we dive into all of that goodness, I really just want to introduce you to the podcast and really give you a good idea of what it is all about. So I created on purpose as a way to have the types of discussions that light me up the most, I’m someone who really enjoys meaningful conversations, conversations that really get down to the core of who someone is, what matters most to them, and what it is that they are trying to create with their lives. I believe that it is an honor to be alive and breathing here on this planet. And I believe that we all have a responsibility to show up as our best selves. And to leave this planet better than when we found it. I want this podcast to be a part of your weekly routine that really helps fuel you to be that best version of yourself that really helps you think outside of the box see things from a new perspective, and allows you to see what is truly possible for you. The reason why I decided to call it on purpose is because it has a double meaning. Firstly, you know how you can say like, you can do something on purpose like you do it. Purposely you do it with intention, oh, yeah, I did that on purpose, right. And then there’s also on purpose, which means like the actual word purpose, which has more to do with meaning and fulfillment and being aligned with whatever it is that you believe the purpose of your life is, right. So I love that it takes both of these meanings. And it kind of brings them together, both about taking action on purpose, doing something on purpose, like actually choosing your destiny. And then at the same time, choosing a destiny and taking all of those action steps to make sure that they are in alignment with the end result with whatever it is that you want your legacy to be. It’s about thinking big picture enough to make sure that you’re steering your ship in the right direction. And it’s about thinking small picture enough to make sure that you’re actually doing it with intention that you are in alignment with the person and human being that you want to be. So that’s why I decided to call it on purpose. And it really does define the way that I live my life. And the way that I want to show up in the world is both on purpose and on purpose. This podcast has two weekly episodes, you will get a solo episode on the Monday and a guest interview on the Thursday. Now the solo episodes are really just an opportunity for you and me to connect and get to know each other better. So it’s a place for me to really open my doors to what is going on in my life and business to share with you what has been on my mind that week what I’ve been struggling with what’s been awesome. I think that there’s just so much room in this online space for people to be more vulnerable. And for people to be more authentic. And to really share the nitty gritty, it’s so easy to like go on Instagram and look at someone’s highlight reel and be like, Wow, their life is so amazing. I wish I could be more like them. And it’s so much more nourishing to hear that same person have real life conversations about what is legitimately happening in their life at that very moment. That to me, those types of episodes that I listen to where people are really real, honest and authentic. Those are the ones that I learned the most from, those are the ones that I get the most inspiration from. And so I wanted to create a space where I can have those moments with you, my audience, and then the guest interviews are going to be more about you know, someone’s life really getting to know a creator or a business person or whoever it may be not only getting to know them but also deep diving into like what’s worked for them what hasn’t worked for them. Each one of those episodes is really there to help you walk away feeling inspired, motivated and having learned something that you didn’t know previously. For those of you wondering who I am. My name is Alex Beadon. I’ll tell you a little bit about me. I’m a business coach, and I’ve been doing business coaching now for past five years, and I have loved every single second of it. I’m the kind of person who can just get lost in conversation about entrepreneurship, small business, social media, building a brand, online marketing, all of those things really excite me and light me up. And at the same time, I would say, What makes me super different is that I’m also just as passionate about your mindset and about what’s going through your mind, how are you treating yourself, what’s your energy, self care, self love, all of those things, to me are just as important, and are just as much of a piece of the puzzle as the strategic side of things. So in this podcast, you’re definitely going to get a strong mixture of both, you’re going to get the strategy and you’re going to get the energy and the mindset side of things to one day, I will definitely take you through my full life story and tell you all about my career and how I got to where I am today. But really, all you need to know right now at this very moment in time is that I’ve created this podcast, to be someone who is alongside this journey with you. I’ve actually never had a real job ever since I graduated from college back in 2010. I have been someone who has been 100% self employed, which is something that I’m really proud to say. And I think it also just shows how dedicated and committed I am to figuring this entrepreneurial journey out. And it fascinates me how every single business owner that I run into does it differently and makes it work for them. And to me, that’s what is so fascinating about the entrepreneurial journey, especially as we move into a time where we have the internet, we have access to so many tools at such small cost that can really help us leverage our voice, leverage our message, leverage our products and services. So to me, like being alive at this time is such an honor. And I want to create a platform here on the podcast where we can have really interesting conversations that help support you in your journey of entrepreneurship. One of the things that I stand for the most is that it’s not just about the end goal, it’s not just about hitting that profit goal. It’s not just about getting your business to that specific level or being featured in that magazine. It’s about the journey, if you are not enjoying the journey of entrepreneurship, you’re doing it wrong. And so that’s really what this podcast is all about. It’s about being on purpose, doing things strategically. And also making sure that you are in alignment with the legacy that you want to ultimately leave behind. It’s about creating your own version of success, and being able to define that version of success for yourself. And it’s also about learning to make it happen in a way that’s enjoyable. Like I said, it’s all about the journey. It’s not just about that end goal. Like I said, What matters to me just as much as the end result of creating whatever success it is that I want to create in my life and my business. It also matters so much that I enjoy the journey that I create a life that is worth living. And so to me, that’s what the solo episodes are really about. It’s a place for me to really like connect with you and show you the more of the journey and less of like, oh, this is what I accomplished, or this is what I did. I really want to open the doors and be like, Okay, this is what one right? This is what went wrong. Here’s a failure that I experienced this week. Here’s something I struggled with this week, because like I said, like I have learned the most from people who are open and that kind of way where they’re bringing you into more of like the daily behind the scenes thoughts that are actually running through your brain. So I really, really do hope that you enjoy this format. And I’m so excited to just experience the process of this podcast because I know the further we go into this podcast, the more I’m going to learn from you guys what you like, what you don’t like what’s helpful, what’s not helpful. I’m really excited to watch this podcast morph into something that I can say I’m super proud of. And something that you guys can say confidently is a non negotiable part of your week. Like that’s really what I’m trying to create here is an audio experience that guides you that makes you feel aligned. And that makes you feel as though you’re creating something that you can be proud of. So I really hope that this podcast helps support you in not only creating a very successful and profitable business, but also help support you along the journey in the moments where you feel like oh my gosh, what am I doing? Is this the right step? I failed again what is happening? Like that’s what this podcast is for. So I just want to say thank you so much for being a part of this journey with me. This is just the very first episode we have so much more to come. And it is an honor to be here by your side for this journey. Thank you for being here with me. So before we jump into today’s episode, I just want to say a huge thank you for being here with me like for any of you guys listening to this, you were probably my ride or dies and I just want to say I appreciate you guys and love you so much. And I just think it’s so much fun to be on this journey together.

So much of what I do is for you, I have so much respect for you as a person as someone who is a business owner and I know that most of you listening to this are so aligned with everything that I just spoke about, about this podcast, the name of the podcast of just living a life that is on purpose. It is just such an honor to be able to connect with you in this way. And I’m really looking forward to it. Let’s dive in, shall we? Okay, so what has been present for me this week, there’s a lot going on in my business right now. So let me just like get you guys up to speed. I just at the beginning of this year, really focused on launching Grand Slam, which I believe we launched at the end of March, beginning of April. And my goal was to make $60,000. Like, that was what it was that we were aiming for, we ended up making $100,000, right. So we ended up making way more than I was hoping or expecting to make. And it put me in this really interesting position where I was like, okay, like, I need to figure out what I’m gonna do with all of this money and how I’m going to wisely redirected back into my business. Previously, whenever I make large sums of money, to be quite honest with you guys, I just kind of like spread it out over as many months as I possibly can. I just live on it. And like that, just kind of what it has always been like, and now I’m at this point where I’m like, No, I want the business to grow. And in order for the business to grow, I need to reinvest back into the business. So the first thing I did was I got clear on what, what was it that was that I was spending the most of my time on, that was really holding me back from the activities that I love. So I sat down and I wrote a list of like, okay, what are the things that I love doing? What are the things that I could spend all day doing? What are the things that I wish I was spending all day doing? And those that list is really like creative things like I am, I used to be a photographer, guys, that’s how I got into all of this. i My career started off as a photographer. So creativity is so important to me, feeling self expressed is so important to me. So I was like, Okay, I know that I want to spend more time making content, like these, like this podcast, and more videos, and I want to spend more time on Instagram. And I want to spend time like actually connecting to my audience, finding out what it is that they’re struggling with, so that I can be of the highest service to them, right. So like, that was really where I wanted to be spending most of my time. And then when I looked at where I was actually spending my time, it was a very different story. I was spending hours every day just like checking on like, where are we? What needs to get done, and just evaluating like, the priorities of tasks, it was just taking me such a long time. And it’s not my strong point. It wasn’t something I was enjoying, it was something that I was doing, honestly, because it had to be done. So I decided that I was going to add someone to the team. Keep in mind at that point, I already had one full time employee called Katherine. And we had been working together for about a year and you know, had a really good working relationship. And, you know, she’s really in charge of the visual elements. So like the graphics, she’s also in charge of a lot of the behind the scene tech stuff. So I had all of those bases covered, thank God, but I really wanted to bring someone in who could think strategically with me and help me plan and help us basic raise our levels of productivity, and keep an eye on our end goals, where we are what needs to get done. And also fill in any of the blanks like really, this. We’re at the stage in the business where like, there are so many things that need to get done. Every single person on the team needs to be flexible. They need to be able to do multiple things. You’re like when you come and work for Alex bieden you need to be multitalented, right. So I was looking for this perfect person. And immediately the first person that came to mind is my best friend Laura. So to give you the backstory, Laura and I have been best friends since the fifth grade since we were 10, which is insane. We went to the same middle school in Venezuela. And we have been best friends ever since. She actually helped me launch one of my very first courses, online courses, which was called feel good blogging, we launched it back, I believe it was like 2013 2014 that we started working together. And ever since we work together, at that period of time, it was always my dream to hire her because I just realized like, this is someone who I can trust, like hands down not only trust in a way of like, she’s not going to spill my secrets or like that type of trust, but also a type of trust where it’s like, I know that she is not relying on me to to like connect the dots for her. I remember we were launching feelgood logging back in maybe 2020 1420 13. And there was something that needed to get done. And I had forgotten to tell her that it needed to get done. And when I remembered that I forgotten to tell her and I brought it up to her. She was like, Oh yeah, I already took care of that. And that just blew me away. Because I was like, wow, like you’re actually thinking five steps. 10 steps ahead. She’s super organized. She’s really on top of things. And ever since we worked together, back then I was like, Dude, this is the person who I need to bring into my business full time to really help with operations. So fast forward, you know, five years. And here I was making this decision, like, is this an investment that I that I’m ready to make, right. And this is the thing about business that I love so much is that it’s always like this weird mixture between you’re taking leaps of faith, really hoping that things are going to work out the way that you want them to work out. And simultaneously, you have to be strong enough that when you take that leap of faith, and it doesn’t work out, that you’re that you remain unaffected, that you remain grounded, right. So we had the conversation, obviously, I need to pay her a full time salary, she’s like, I don’t know if you can afford me, we had the conversation. She gave me a number that she wanted. And I was like, You know what, it’s a really big number. But I’m gonna go for it. Because I feel like you know, it’s just, it’s not, we’re never like, we need to, we need to jump in at some point, we need to jump in, even if I don’t feel 100% Ready, and we need to figure it out and make it work. So this is Laura’s, I believe this is Laura’s third week working with us, or we might be into week four right now. And it has just been amazing. Like, it’s so nice to have someone who is really super organized, which is something that I’m horrible at. But at the same time, you know, it’s also one of those things where someone doesn’t get used to working with you for like, I would say a good six months, like, it’s not really until that six month mark that you’re out maybe like four to six months where you’re really feeling in flow with someone. So we’re just going through that period of time where we’re getting used to each other getting used to working with each other. And it’s also just really exciting because there is so much that needs to get done in order for us to keep her in the company and in order for us to be able to afford to keep her so because there’s so much that needs to get done. And because we are literally constrained by time, my to do list just feels like it has never been so long. Like I was speaking to Laura. And I was like dude, I feel like ever since you’ve joined, it has just been non stop. And here’s the thing, guys, this is really what I want to speak to you guys about today is that in your business, you’re gonna go through seasons, you’re gonna go through seasons, where it does require you to wake up super early and work almost all night. And you’re going to have to make some sacrifices and not go out to whoever’s birthday party, or you’re going to have to miss some time down the islands, which is something that we do here in Trinidad. Everyone goes on a boat, they go down the islands, it’s basically like you’re on this boat in the middle of the ocean, or sometimes we go to people’s houses. But like, last weekend or two weekends ago, everyone went down the islands. And I was like, Nope, I’m staying at home because I’ve got things to do. And like, when I think about the big picture, right? It’s like, what are you willing to give up the short term sacrifices like, Oh, I’m not gonna go down the islands, which is something that, you know, we do quite regularly and something I’ve done what seems like a million times in my life and something that’s never gonna go away. And something that I can definitely choose to do the next time in exchange for the fact that like, I’m moving forward towards my goal. And I’m actually making things happen within my business that need to happen in order for me to reach that next level. And yes, there always is that next level, but you just have to know that like, okay, for me and my business right now, I’m really setting it up so that I don’t have to be working as hard as I’ve been working. Over the past seven years of running my business, I want to get to a stage where it’s super flexible, and I can decide to take lot days off, etc, etc. But at this stage of my business, it requires a lot of work, it requires a lot of hard work, it requires a lot of focus, it requires a lot of diligence. And that is 100% of what I’m willing to give to it. So it’s weird, right? Because it’s like you want to enjoy your life. That’s why you have your own business. But at the same time, in order for you to get to the next stage to get to the next level, a lot of times it requires you to put in the work. So that’s kind of where I’m at right now. It’s just this period of a lot of focus, a lot of hard work, a lot of laptop time, a lot of learning as well because I’m trying to learn a bunch of new things, really trying to take my business to that next stage where we have Grand Slam set up in an evergreen way so like this week, I’ve been working on Facebook ads I’ve been working on finalizing our evergreen funnel and really not even finalizing it it’s really that I’ve been working on like getting the bare bones of it set up I have to give a big shout out to my girl Amanda bond. If you’re looking for any help with your Facebook ads, she is my go to woman. She’s so knowledgeable in that area. So she’s just been such a great support system for me whenever I have a question I’m just like Amanda

What am I doing wrong? What’s happening and she’s just been super helpful. So I’m very, very grateful for that. But you He has been interesting to, I’ve learned so many new things about Facebook ads. One of them being that when you’re setting up your evergreen funnel, you should start at the end. This is something I learned from Amanda is that you should start at the final phase where it’s like you’re trying to convert sales, right? So you’re targeting the people who visit your sales page, and you’re sending them Facebook ads, so that they remember Oh, yeah, I went to that base. I went to that sales page. And I really did it. I was curious about Grand Slam. And now here are these ads on my Facebook feed that are prompting me to buy Grand Slams like that’s really what I’ve been focusing on this week, along with this launch of this podcast. Like, honestly, guys, I cannot wait until this podcast is live because it has been taking up. So much of my time. It is ridiculous. And again, one of those things where you have to hold space for the fact that like it is quite an annoying thing to have to work on. Especially before it’s live, especially when like, there’s so many different pieces of it that you’re trying to juggle. But at the same time remembering that like this is a long term play like this is not going to be this hectic forever. We’re launching a brand new podcast, we’re trying to get 100 reviews in the first week. So we have goals that we’re trying to accomplish. There’s podcasts that need to be recorded, there’s interviews that need to be edited, the intro had to be recorded. When we did the intro for the first time I hated it. And I was like no, like, I cannot press publish on this. And guys, I’m such like Done is better than perfect person. Like, I’m totally happy to press publish on something, even if I don’t think it’s the best thing ever. Because I realized that my expectations are impossibly high. And it’s just unrealistic. So like I’d much rather just press published and sit on something because it’s not perfect. But the first intro, I honestly hated it, I was like, this cannot be the intro to on purpose. Like, we have to have to have to redo this. So we edited the the intro, it sounds way better. Now. Now it’s at least at a place where I’m like, okay, I can put my name on this and feel proud about it, which is great. The important thing for me during this time has just been remembering to take care of myself, because I think when you’re working so hard, it’s really easy to get into a bad state of mind, where you’re just constantly being hard on yourself and be like, Oh, you didn’t get this done. You didn’t get that done. Whenever I’m in a period of of a lot of hard work compassion, showing myself compassion. And kindness is like rule number one, like, anytime a negative thought comes into my mind, I’m like, Nope, that is not allowed. It’s like you have a body guard, you know, like your whole body guard at the very front of your mind. Any thought that comes in, you’re like, let me judge whether you’re worthy of really believing because just because a thought comes in does not mean that it has any validity, right. So it’s really about choosing which thoughts you want to believe. So that’s been a really big theme for me this week. Also, just doing my best to take care of myself, make sure that I’m well fed, make sure that I’m well watered. One way that I did that is we’ve started ordering meals from someone so she drops off lunch for me every single day. And also giving myself time to do things that aren’t productive. I’m putting productive in air quotes. Because if I look at something that I would normally consider unproductive, not that I would consider unproductive what society might consider unproductive. So like cooking, I love to cook like I find it so therapeutic. I think it’s it’s just a really nice way to connect with myself. It feels like I’m serving myself, it feels like a self love practice for me. But it takes me like two hours to cook and make a meal and eat and then clean up. And it definitely takes a huge chunk out of my day. But I look at that as a commitment to myself. And I’m like, Okay, if I can cook a meal for myself once or twice a week that would make me feel really taken care of. And it would it would give me space to relax and just completely disconnect from work. And actually, that is productive. So for me during this busy period, it’s not necessarily about like working nonstop, but it’s about being as productive as possible. So it’s about getting in bed at the end of the night. And When Nick is like, hey, let’s watch. What are we watching? Billions when he’s like, Hey, let’s watch billions tonight. It’s about having the the wisdom to be like, You know what, if we’re going to watch millions, it’s probably going to take like an hour to finish an episode. Which then means that I’m going to sleep an hour later, which then means when I wake up early tomorrow, I’m not going to feel my best. So you know what tonight, let’s not watch billions because I need to get my sleep. And that’s really important for me tonight. Another great example is like going for walks. Me and Nick are starting to have a commitment with each other where we go for walks like once in the morning once in the evening, like twice a week, right? So we’re starting really slow because he’s he had took a lot to be like, Hey, let’s go for a walk. I don’t think it’s on the top of any of our lists. Like we’re both such highly productive people. It doesn’t feel like the most productive thing in the world to go for a walk and then you start to realize that yeah, it is super productive because number one you’re getting in like a light workouts You don’t have to do like a run in order for it to be productive, you can go for a light walk. And if that’s productive for your body, it’s movement movement is good, right movement is good for the brain, which means that it’s good for my business, it’s good for taking care of me. So that’s good. It’s also great for our relationship. Because we get to talk to each other and catch up in a situation where we’re not distracted by other people. We’re not distracted by our phones. So like, you could look at that. And for the longest time, I know both of us did, where it was, like, we want to go for a walk together. But man, we got so much going on. Like, we’ll just kind of put it off this week, we made a plan where like, Okay, on whatever day, it was Tuesday evening, we’re gonna go for a walk. And Tuesday evening came around, and I had so much work to do. And I was like, gosh, the last thing I want to do is go for a walk, I really just want to sit here and finish my tasks. And then I was like, you know, what, Okay, step back. Is this productive? And the answer is like, Yes, this is productive. Like, even though it’s taking me away from my work, I probably need a break. Because I’ve been working all friggin day long since early o’clock, right? So to me, that’s like the beauty. And the fun part of being in this space is getting to be in that position of leadership with myself where I get to make those decisions about what is productive, and what’s not productive. And sometimes it’s not what society would say it’s productive. But you know, what society’s version of productive, could not interest me any less, I know that if I don’t take care of myself. And if I’m not getting enough sleep, and if I’m not moving my body, and if I’m not meditating and taking care of my mind, I know it’s going to negatively affect my work, I know I’m going to burn out, I know it’s gonna seep through into everything I do in a negative way. So that’s why for me, it’s just super important, make those decisions. What I’m most excited for this week, because I’m recording this on a Friday, this is going to go live on the Monday. So when you’re listening to this, Laura is actually going to be coming to Toronto, to Laura lives in New York, New York, New York. Laura lives in New York. And we decided that, you know, since she’s new to the team, it’d be really beneficial for her to come down, visit Trinidad for a few weeks, see what it’s all about. And for, it’s just to like to get us to come together and really get aligned in the business to allow her to meet Katherine. I think it’s just it’s such an exciting time in the business. And there’s so much work involved, we’re we’re like really powering through to get as much finished as possible. I just thought it’d be like, soul food for her to come and visit and for us to get to be together. Like I said, she’s also my best friend. So like, it’s not just good for business, it’s good for my heart. It’s good for personal reasons. And so yeah, she’s going to be coming on Monday, which I’m so excited for. Not only I’m excited to see her, but I’ve also ordered all of this new equipment guys, IG TV went live last week, right? I’ve been putting out an IG TV video every single day that is live, which I’m super proud of. I’ve been doing a lot of repurposing of old content, but what I really want to get into is creating fresh content specifically for IG TV. But I didn’t really have the right gear, because a lot of my gear is heavy stuff like stuff that I I could put this camera on a tripod, and it would do a really great job. But I’m not going to bring this camera out and about with me, without really thinking about it. Because it’s heavy, it’s cumbersome, it’s just not comfortable. The more you guys listen to me talk, the more you’re going to realize I’m all about flow. And I’m all about ease. And I’m all about things just like I said flowing and being easy. So I bought a bunch of new equipment. And I’m so I’m really excited because she’s going to be bringing it all down with her when she comes. So that’s going to be amazing. And then also today, finally, our Facebook ads were approved for that final stage of like getting the sales, right, because remember, I told you like Amanda bond has me working backwards. So we’re working at the sales part first, where we’re targeting people who have visited the sales page, and we are sending them sales messages. So like, for example, right now we have four videos. One is a what is Grand Slam, another one is Grand Slam for you. Another one is a testimonial. And another one is basically an alive that I did where I answered people’s questions about Grand Slam, right. So I was like, let’s start with these four and kind of see how it goes. So those are currently live, we’ve had our first sale of the day. So that’s super exciting. So I’m just really excited to see like, how are the Facebook ads actually going to turn out? What’s gonna work, what’s not gonna work. And like I said, guys, like, I’m really here creating these podcasts, to share what’s happening behind the scenes and to share the lessons that I’m learning. Because I wish that someone was doing this. Like for me, you know, like, I think it’s really cool to share these types of things. I don’t think it makes you any less of a business owner, like Yeah, I’m still trying to figure all this stuff out or I’m trying to grow in this way. I’m trying to grow in that way. No one ever gets to a stage where they’re like, Okay,

my bet is good. Like, I’m done, right? There’s always a next level of growth. So I think having these conversations is really important, and it’s something that I want to do. So yeah, I’ll be sharing that with you next week. Hopefully I’ll have a little bit more insight into how the Facebook ads have been going, what’s been working, what hasn’t been working and what my big lessons have been. And yeah, I would say that those are the things I’m really looking forward to next week. Okay, my friends, that is the end of episode number one of on purpose. Thank you so much for being here with me and for listening all until the very end. Please take a moment to send me a message on my Instagram. You can find me at Alex beaten and let me know what did you think of this first podcast episode? And what did you like? And what would you like to hear more about? These solo episodes are really just completely freestyle. Like I have not planned anything. I’ve really just kind of like let my mental chatter flow out of my mouth. And I like I said, I wanted to be very open and honest. But your feedback matters to me because I do want it to be valuable for you. And I want you to be able to walk away and be like cool, like I learned this or I can implement that or like I’m going to shift my mindset in this way. I want it to inspire you, motivate you get you in the right place, the right frame of mind. Thank you so much for listening and I will talk to you guys again next time. Bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.