Entrepreneur

#006 – Why Social Media Numbers Don’t Matter, How To Have High Quality Friendships, and Focusing on Vulnerability and Empowerment with JuVan Langford

In a world where millions of likes, follows and subscriptions are the ultimate goal, having less than 100 may actually be more than you think.

In a society that values productivity over health, your business is sick whenever you are.    

In times of challenge and conflict, sometimes your best display of strength is vulnerability.  

These are but some of the unconventional truths that have shaped our next guest, JuVan Langford, a lifestyle entrepreneur, business coach and global speaker on men’s empowerment.

“If you are not happy with people around you—it’s not your people.”

Sharing his nuggets of wisdom from social media to social living, learn how the founder of “The MENtour” lives, breathes and thinks about his purpose every single day.

In this Podcast you’ll learn:

  • Juvan’s core value in life and entrepreneurship.
  • What’s *really* holding people back from achieving their goals.
  • Why he does not care about his social media numbers, and what he focuses on instead.
  • How he maintains high quality friendships in his life.
  • The most important thing you should be taking care of as an entrepreneur (yourself).  
Nourish your Inner Child:

IG: @Juvanlangford
YouTube: JuVan Langford
Facebook: JuVan Langford
Twitter: @Juvanlangford
Website: http://juvanlangford.com

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
Today I am so excited to introduce you to JuVan Langford JuVan Langford is a lifestyle entrepreneur, business coach and global speaker who supports men empowerment. And in this episode, we’re going to be talking about his core value in life and entrepreneurship, what’s really holding people back from achieving their goals, why he doesn’t care about his social media numbers at all and what he focuses on instead, we’re going to talk about how he maintains high quality relationships in his life. And we’re going to talk about the most important thing you should be taken care of as an entrepreneur. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Ron, I’m so happy to have you here on the podcast with me. Thank you for making time. Absolutely. Happy to be here. So my first question for you is where we I also have to just celebrate for a second, it just hit me that you’re the first man that I’m interviewing for my podcast, which is awesome. No way. Yeah. So this is really cool. Awesome. Okay. So first question, what do you find most nourishing about having your own business?

JuVan Langford 1:37
Wow. Well, I think the biggest thing for me, that comes to mind is core values. My number one core value is autonomy. Very important to me to be able to come and go as I pleased to be able to have flexibility and time and experience and relationships. And so I really enjoy the ability to be able to come to a country that I know nobody and to build a community, I appreciate being able to wake up when I’m done sleeping, I appreciate being able to walk in a room and to have the tools, tips and techniques on how to develop relationships because of going to, you know, weekend events and experiential weekends and doing workshops and online trainings and cultures. Time, Freedom has been a huge factor. And something I celebrate, I do not take for granted whatsoever. Because it’s very important to me. So being a business owner and entrepreneur, owning several businesses and the foundation and traveling globally, I really appreciate being able to have autonomy in my life, both personally and professionally.

Alex Beadon 2:41
And Did you always know that that was one of your core values? Like how did you come to that conclusion that you were like, Oh, this is what I should do?

JuVan Langford 2:48
Yes, I can give you the blanketed version, or I can give you like, we can go real deep real quick.

Alex Beadon 2:53
Yeah, let’s go real deep. Let’s

JuVan Langford 2:55
do it. So I’ll give you give you some broad strokes on my story. I’m from the East Coast of the US, USA. I was born in Bedford, Massachusetts, I was born to a teenage mother, my mother was 16 Share pregnant with me. I’m the oldest of five kids, I’m the only boy. So I’m used to being the only guy or the first guy. position. But as the story goes, I lost my dad when I was three. And my dad passed me a leukemia, he was 29 years old. Last week, I just celebrated my 30th birthday just a few days ago. So it was a big deal for me, not just because of the age, but because of my story. And my dad passed and so I my mother turned to drugs and alcohol, unfortunately, at that point, and I was raised in foster care in that experience of being raised in foster care. I experienced abuse, sexual abuse. And there’s something that happens for a lot of men and women, when you go through an experience such that that the depths of that is so many layers, textures and colors. But for me, I created this really dynamic relationship with authority. And I have an issue with authority, I still do something I’m still working through today. So I don’t like to be told what to do. I don’t like to be told I have to do anything, be anywhere. And so autonomy very early became something that I desired and craved. And you know, even working at jobs, I found myself just frustrated having to be there and having to stay I would get my work done and very efficient and time. Management is something I really believe in. And so I would get knocked things out that I had at jobs. And they were like, well, you have to say oh six, I’m done at 430 Can I have what? You want me just to sit here and just because of you know, it didn’t make sense. So I had a lot of resistance early on to to authority. And I realized that the only way I was going to be able to shift the dynamics of that was to be able to own my own business to be on my own time. So it was a really colorful transition for me what happened and I had some really phenomenal mentors and some some guideposts that supported me on that transition,

Alex Beadon 5:11
that seems to be something really big for you is the fact that you have like these mentors, like people who guide the way and really encourage you and inspire you to choose a path that that feels right for you. Can you tell me more about like, how did you attract those people into your life? Because a lot of people don’t

JuVan Langford 5:29
have that? Yeah. Yeah. You know, mentorship is everything. To me. Work for me is a no matter what I call them, no matter what says someone who can show for you, at times, and under circumstances where perhaps your life doesn’t make much sense. Just incredible, I can’t temporary angels that come into my life, and they just kind of swoop in and hear me the few dollars that I need, or give me that nugget of wisdom or pat me on the back in order to support me in the capacity which I need to be supported. And I think I’ve attracted them, because I’ve realized the importance of them. And one thing that was taught to me by one of my first mentors, he said, When you meet someone JuVan, make it a point to find something fascinating about everybody in me, there’s something to learn from every human experience, I’ll never forget that. And so I kind of made it kind of like a challenge, almost, when I meet people, whether I’m in this lane line at Starbucks, or I’m at a convention, or I’m walking down the street, I make it a point to connect. And most people men specifically don’t have the ability to connect, because most men, I work with men start relationships with their weapons raised, and they are defensive, and they don’t have the ability to be present with some kind of falling for a moment. And so I think for me, it’s it’s really practicing that presence and people feeling heard and seen by me and me, being very verbal, and very forthcoming and saying, you know, I feel there’s a lot for me to learn from you. And this is what I believe that I can learn, this is what I’m willing to do for that for that time. And I’m willing to support you in whatever capacity you need. And what I can guarantee. And what you can count on from me is that I’m going to take action on the information that you provide to me, period. And when you say that to somebody, something shifts inside of them. They’re like, wow, this is somebody that I think I cannot learn from as well. And I think I’ve learned how to, you know, attract, build and cultivate, you know, five star relationships. And so it’s something that I not only have developed with myself, but I take these tools and teach them all around the world. I love that

Alex Beadon 7:41
so much. Okay, so there’s two main things I want to dive into from listening to all of that first, can you take us down the path of your entrepreneurial journey? Like, where did you start? What kind of led you in that direction? And how did you end up picking up

JuVan Langford 7:54
steam? Wow, well, I started working at 16. Okay, right before my 16th birthday, and I was working at this insurance company, I walked into this insurance company one day, it was on my way, my route to school, and walked in one day, and there was a friend of the family. It was this guy, an older African American gentleman. And he’s just one of those guys that will just walk together always had a suit and tie very clean, bright white teeth, just a really smooth guy. And I walked in and I told him, I said, I’m looking for a job. And he says, Well, you know, we’re hiring. And I said, Well, I want to work. So I’ll do whatever it takes. He said, I like that attitude. He sat me down in his office, and he basically told me, I’m gonna have you do, I’m gonna have you registered people’s plates. So they have me taking the slips and going to the DMV and sending in lives on behalf of people. That was one of my first jobs. And I really enjoyed that. Because he gave me a lot of freedom, even though it was a job, he really gave me a lot of freedom to come down, make sure you handle this by the end of the day, and you’re good to go. So I like the autonomy. I like the like the flexibility that I had within that job. And then, you know, some finished school and I think my my next job after that I did a lot of production jobs. I came to California in 2009. And I was working for MGM and CAA and as an intern, vary which was a 180. From the flexibility that I had there because we were in an office I had to wear a suit and tie. You had to use certain language in the office, certain people you couldn’t connect with you had to be in a room and it was just so much structure and I felt a lot of resistance to that. But I have had every job under the sun from work in Africa, Zambia, and Fitch at the door of my shirt off to painting our Washington porches in the summer times to do tutoring to being a coach basketball, soccer football coach, to being an Uber driver to working in production as a creative director as a PA I’ve done personal assisting. I mean, I have done probably every job under the sun. I can name all of them. But it really wasn’t until Probably the last five years, maybe six years, I moved to California in 2010. And when I got here, I had a few realizations that production was something that I got to have some autonomy within as well. Because you get to work, you go from project to project. So I loved the ability to, you know, to jump back and forth. Again, flexibility is important to me. So, but I’d say, working in production, I worked at this multimedia company called Maker Studios, and I was one of the first of the 20 or 30 employees of this company. And we walked in to the office, they offered me a job to be a part of the company and the company grew, we grew a team from 30 was to 450 employees within like two years, whoa. office in London, and it kind of expanded in the company, what we did is we branded new and existing online influencers, a lot of YouTube stars, celebrities, athletes, and kind of pair them with bigger brands to broaden their audience and to bring money into their, you know, to their dreams and goals. And it was great, but the company isn’t being sold to Disney for a billion dollars. Whoa, I left there. Yeah, it was pretty crazy experience to be a part of that. And I left there started my own company, those 2013 and 2012 2013, and started my own talent, talent creative agency, which was great, and started a nonprofit organization. And let me tell you how it ended though. At the end of this entrepreneurial journey, I was in the office one day, and that my boss’s boss came up to me to say, hey, take a walk with me real quick. And I say, Sure. I said, what’s going on? And he said, I’m actually walking you to the HR office right now. And I said to the where, for what Nico’s work, today’s your last day. And I said, What do you mean? So when I got to grab my stuff from my desk, but wait, what is happening right now, I was so confused. It was a long walk. It’s a long flight. Wow. I get to the HR office and I walk in and as this white room, it’s a small, maybe 10 by 10 room, in the back of the building. And I walked in the room, they said, just please just work with this piece. I’ll make a big deal out of this Javan, you’ve been a wonderful asset to the company. But this is just how things work. And I walk into the room is this lady sitting at the desk and she says Hi, Mr. Lankford and shakes my hand Have a seat. And in the room, I sit down and she’s talking to me, she’s reading me my rights, right? Because it’s just like, let me go. And about 10 seconds and I blacked out. Right, I looked left Alex and on the wall and Blackstone two letters, read this said, Work Hard, Be humble. I didn’t hear anything. She said. I remember signing the paper. I walked out and that just stuck in my head. And I realized, wow, this is way bigger than what I thought you know, I was ready for this. I’d asked for this. I had prayed for this. I had thought about this. I had wondered and imagine what this would look like when I would when I would step out. And I walked out the office. And you know, it was a bittersweet experience tears of bawling my eyes of course, because I was being pulled from something that wasn’t I hadn’t made the choice to leave from just yet. But something was being made for me. And I remember sitting in my car, and looking in the rearview mirror and I said I will never work for anyone another day in my life I will only work with people will only work with people I looked at the last little bit of check that they gave me a little severance and a little bonus that they had given me to, to check my kick me out of what I had been a part of. And I hadn’t I haven’t worked for anyone since that day. And that was May 13 2013. Wow. And it’s been an incredible journey. Since then. It has been so many layers, textures and colors. This experience I have worked with so many incredible people I have traveled extensively to four or five continents. I’ve built clean water wells, and I’ve helped children in Dominican Republic and clothed and fed them that built schools in Guatemala and I haven’t met so many incredible people. I’ve launched workshops, online trainings. And what I’ll say to the people who are listening, I think this would be valuable is that on a journey to finding art forever, the thing that we want to do forever. However, on that pursuit, there are these things called for nouns. You may be working at a plumbing company and working on your bio and your website, seven to midnight at night for now you may be unemployed and be beating yourself up and killing yourself everyday. For now you may be single, and designing a relationship for now you may be in the midst of one of the most challenging points of your journey, but it’s temporary. It’s only ever always temporary. And if you could just stay focused on the end game and keep your eyes on the prize. You’ll begin to attract the people you’ll pull them in you’ll metal magnetic the resources and relationships will find you if If you choose to stay focused, and I think what has separated me from a lot of friends of mine who wanted to pursue his entrepreneurial journey is that some people have a strong will. But most have a strong wall. They won’t do what it takes Alex to, to stay to keep your head in the game to stay focused to do it anyways, I don’t have the money, we’ll do it anyways, I don’t know the next step, we’ll do it anyways, I don’t know where to go, we’ll go any just just any way. A little delusional in that way where it’s like, the alternative is working for somebody. And I know it doesn’t work for me. I put myself in a position where I kind of burned all the bridges and cut all sources of retreat, and have stuck to it despite and it’s been tuna fish and peanut butter and jelly sandwiches at some point. And it’s boats and helicopters and private jets at other points. So it’s flawlessness, there’s no through line here, other than willing, being willing that having the will to stick to it no matter what.

Alex Beadon 16:05
I love that so much. Okay. So talk to me about your offerings, because everyone’s probably wondering, at this point, what does this guy do? What does he offer? Talk to us more about that?

JuVan Langford 16:16
Absolutely. So my, my focus right now is, is this probably to two legs here. One is I traveled globally to Australia, to Canada, to Africa, to India, and throughout the US Continental, facilitating two day experiential events, it’s very important that I’m able to teach people how to do three things, this is my focus, teach you how to self educate, so that you can self heal, and ultimately self generate, it’s about the self, me, myself and I, if you can really understand your story and your experiences, you can manipulate them so that they work for you and your favorite, and you can produce desirable results. So that’s what my weekend is all about. So it’s about diving deep, and providing people with men and women with tools, tips and techniques. Now, the difference between me and most people is that I separate men and women. So I do men’s only events, and a woman only events are very dynamic. Why? Because the conversations that come up in a woman’s only event in a men’s only event, I can’t say that people are willing to go well, when they are not in a woman and worried about comparing themselves to the opposite sex for worrying about how they’re going to be received by the men or the A woman is powerful. There’s so many dynamic breakthroughs that happen in those rooms.

Alex Beadon 17:34
So can I ask you a question before you move on? What is the main difference between when you have an event with women? And when you have an event with men? Like what’s the core difference between both?

JuVan Langford 17:46
Absolutely, I think let me tell you, let me tell you the similarities first. What men and women are both attempting to do or on the pursuit of are making peace with their pieces. We’ve all been, quote unquote, broken in some way. We’ve had an experience and event or an encounter that has shifted our perspective and caused us to limit the way we think what’s available to us. Right? It’s a lot of men are cause because of that, because experiences they go through feelings of inadequacy. They have what I call impostor syndrome, they only feel significance, but when they’re in power, they have an inability to receive state, they don’t know how to be alone, right? And all because they have an inability to access their emotions, they don’t know how to access the emotions, many of the experiences that life calls into, because fourth causes fourth into requires that component. And when it comes to women, women have access to emotions, but they don’t always have the ability to think logically or linearly. And so they operate from the emotions. So what men do what women do, externally, men do internally, right? So this is why there’s so many, you know, in my experience, so many disconnects in the communication between the two sexes. So it’s really powerful that women are willing to be emotional, but not take a step back and look at the bigger picture when men are back away from the solutions that they can’t even see what’s available to them. That makes sense. Yeah,

Alex Beadon 19:18
that’s super interesting. I love it. Okay, cool. So we kind of deviated so that’s the first part of what you do. The second part is,

JuVan Langford 19:26
the second part is I have an online academy. So I have an academy where I do business and life coaching and supporting entrepreneurs and really getting clear on one man’s story. I think there you know, entrepreneurship is something that is broadening the pool has been become saturated. Everybody wants the autonomy, everybody wants the flexibility. Everybody wants this luxury lifestyle, doing all these things, and it’s great. However, what differentiates Alex from JuVan and JuVan from Michael and Michael from Sarah is to our stories, most people but don’t know how to effectively communicate your story and their experiences and sharing the parts that count, right? everything that counts can be counted. And so a big part of my online account, and entrepreneurs get clear on this story. Because when you’re clear on your story, then you can deliver value people can see value or when the value is communicated people pay whatever they whatever you want for your services that do that, and then they get clear on their legacy. What’s the what’s your end game? What is it here that you’ve come to leave behind most people think of legacy as something that you leave behind. But my focus is living your legacy, you know, I’m doing I get to experience the legacy that I’m creating, versus doing all these things, wait until I’m 50, or 60, to create a nonprofit, but I’ve been able to be a part of that for the experience. And so those are the main focuses of the academy. And then I dive into the finances and dive into the relationship building and the resource development. So it’s a pretty, pretty pretty, it’s like a, I say, a fast, fast start, deep dive kind of bootcamp, if you will, for those for those who may just be beginning, but those who are in the midst of building a business and have hit a hit a wall, and don’t know how to really effectively communicate what they’re offering us.

Alex Beadon 21:14
Yeah, and connect with why they’re doing it in the first place. Yeah, I love that. Okay, so the next thing that I want to ask you is a excuse or something that I hear a lot from people as to why they can’t seem to find the right clients. And so I’m really curious as to what your take on this is because as someone who works with a lot of men, on getting in touch with their emotions, when a lot of men don’t even know that they’re not in touch with their emotions, because they’re so far removed from their emotions. I’m curious as to what the marketing process is like for you, in finding the right men to work with?

JuVan Langford 21:51
Well, I believe that we attract who we are. Because most people don’t know who they are. In this moment, when the client does arrive, they know not how to communicate, they know how to connect, they know how to be able to garner a relationship. You know, I think most men that I work with, you know, it’s Australian men, English men, American men, African men, Indian men, most men don’t have the capacity to connect. It takes a lot of presence, a powerful presence requires that you be powerfully present. And most people are so focused on the money. And so focused on the end game, the transaction, that they missed the transformational experience that’s available between you and the other person. So I don’t talk about money until the last probably 90 seconds of the conversation because the money will come, money will always come. And if you focus on the money, you miss the people, people the money comes what I’ve what’s what’s changed from me, is I, I’ve really been driven by the movement, to teaching people how to build movements out of their message. And I don’t have companies I have movements, I have several movements, I have, you know, my elevation effect with men, and that’s, that’s a movement and I have bravery with women. And that’s a movement, I have the mentor with my young boys that we teach leadership and development, character development skills, you know, once a month, 500 kids, five minute boys, no teens, that’s a movement is all movements. And my movements have momentum. Why? Because I have learned how to enroll people into my vision. Why? Because I know my story. Of that. And I think a lot of it begins with the story.

Alex Beadon 23:43
That’s so much. Okay, so you used to work with influencers, you said, or the company that you worked with us to work with influencers and pairing them up with, with brands. So obviously, you know a lot about the social media landscape, and just social media in general and communicating online. So I’m really curious to have this conversation with you. Because what has fascinated me about you so much, is that it’s exactly what you just said, you were so deeply rooted in your message and in who you are, and what you’re about and what you bring to the world. That every time I see you online, it just feels powerful. Right? It’s like I don’t I don’t really feel like I see anything that is inefficient or something that doesn’t get a strong message across. And what was interesting is the first time I found you, I was like, Look at this guy he has like, I just checked 10,000 followers on Instagram, 3000 Facebook fans, 1800 subscribers on YouTube, which isn’t a lot compared to many other people out there. And yet, you’re out there and you’re doing your work and like you’re still making things happen for yourself and not letting like the numbers slow you down like you’re clearly unaffected by the numbers. Right? So I would love to hear you talk about that. Your relationship with social media, and just how you feel about everything I just said, yeah, if

JuVan Langford 25:05
I can speak, speak candidly, for a moment. I’m so over social media. And I say that with with so much love, because social media has really been a huge support it as far as the expansion of my business, a lot of people find me through social media. But I’m not enrolled in this agenda that is build, build, build more, more and more, you made a post about this recently that I saw, because I’ve watched you as well, you did a video and he was talking about quality over quantity. Quality is so much more important. And I realized, you know, when I first started being an entrepreneur, one of the things that was told to me is find your core 100. Find your core 100. And I was like, Okay, well, what does that mean? Find 100 People who are ranting and raving fans of your work. And so my focus has been to develop that core 100. I’ve been working on that. And I did that with my men. And when I hit that 100 It was 150 when I hit that that number, and I mean when I say that number 150 150 men in an online community on Facebook group that I’m nurturing and supporting and loving on and asking questions and inquiring and sending surveys and I want to know these men, well, I know these men’s wife and other children’s name, I know where they’re from another vision, their goals. I know what they’re up to in the world. No one. I know a lot about them. Right? Because I focus on this community. People because I love on them. And I nurture them, they bring more people. This is something that I intend on doing Alex for the rest of my life. Yeah. If that’s the case, I’m in no rush to build that I’ll hit a million at some point. I’ll be on Oprah. I’ll do all those things. I’m not in a rush. And I don’t feel like I’m competing with anybody. Yeah, more as a person who finds what works, and makes it work for more people. So I’m playing the long game here. I’m not playing the short game of all let me hit 5k. Let me hit 10k. I played that at one point. And then I realized this is exhausting. Track I’m losing sight of why I’m doing this in the first place. And I’m being coming disappointed and creating this resentment around this vision that once I was on fire for now, I’m losing the flame. I’m losing the spark. Why is that? Because I’m focusing on something I can’t control. All I’m focused on something that it doesn’t make a difference. If I do or not the people who see my content, I get messages all the time, Alex JuVan, I was this was maybe two years ago, this guy messaged me on on Facebook, it wasn’t like a huge threat, maybe six or seven paragraphs. And it said, Thank you. Thank you so much. I was walking on my way from leaving home this afternoon from school. And I’ve been going through a lot with my mother and my father passed away. And I realized I didn’t have much to live for. And as I was walking to the bridge to take my life, your video came up on my phone, and I sat my back against the bridge. When tears I just wanted to let you know that you saved my life today. When you get messages like that, Alex, I give I have full body chills right now. It’s like, excuse my French before the numbers. Yeah, you’re about the numbers. I care about the people. And stepping into this entrepreneurial journey, focusing on the people. Money has always done its way to me, I’ve always been I’ve never wanted for anything during this entrepreneur journey, because I’ve been committed to the game. When you commit to the game, the game will take care of you, when you commit to the vision that vision will provide for you. When you commit to something bigger than you. You cannot lose you will only ever always be protected. And so I’m a little delusional if you think about it like that, you know, doesn’t make sense. Well, how do you do it? If I Why don’t you just stick to it? And I think the biggest groupings, community, community, community community I have been all trust selective. Most people select I’m selective when it comes to the community people I’m around. So big thing because those people influenced the way I think and the way I feel about myself. If someone is around me, and I feel like I’m exhausted, this is not my people, find your people. It’s something I talk about a lot and I saw a video you did that as well. But finding the people you gotta find your people the reason why people aren’t winning when you transition from being an employee to entrepreneur is because you spent too much time with not your people. Yeah, Alex and I used to be so close but we’re, you know, she’s she’s she’s kind of different now. And like she’s she’s it’s got a little negative she was dating this guy, or she’s not your people anymore. He’d been moving. Okay about that. The second thing that I would say, that has been a really big opponent to my success. As of late, is self care, I guess the best way to say is like spending time with me that I didn’t know how to be alone before, like most bet. And I think the leading cause of depression and anxiety and pain and shame ego for men is, is loneliness. And I learned that being there’s difference between being alone and being with yourself learn how to loved on me, and that’s massages and manicures and pedicures and, and going to the beach and going to the gym and eating clean and like taking care of my vessel. Because when my vessel is down, my business is down as an entrepreneur, if you get sick, the business is sick. If you’re depressed, the business is depressed, it’s all affected, it’s all touching. And so taking care of me has been a big proponent to that as well. And the third thing I would say is, that has been really, really huge for me, is, you know, I do this thing every year, I call it the starting five. And I pick five people that I deepen my relationship with. You know, I’m writing a book right now. And this book is a big part of the book itself is teaching people how to become relationally wealthy. And I think if we all chose our starting five, the beginning of the year, oh free, if it’s if you’re watching, you’re listening to this, and it’s February, March or April, whenever whatever month you’re in, you can start right away. But five, five individuals, who you feel that you can learn from that there’s something available to you and go to them and tell them what you see available, acknowledge what’s available for you. And then make a commitment that you’re going to support them as much as they can to support you. And make an effort weekly or monthly to connect these people, whether it’s lunch, dinner, or a phone call and be with them and learn and grow and ask them what they’re up to and be invested in their vision as much as you desire them to be invested in yours. And those three things, I’ve been a huge proponent to my success as entrepreneur. And if you can notice, it’s all people, community development myself in my in my starting five, is this the people who have supported me. So if you’re entrepreneur, you’ve hit a wall, it’s probably because you haven’t found your people. It’s probably because you haven’t developed a relationship with yourself. You don’t know yourself. Because I know myself. I’m interesting. So people are interested. And that makes all the difference.

Alex Beadon 32:24
I love that. Can you talk a little bit about how you got comfortable being with yourself?

JuVan Langford 32:33
Well, I got comfortable not I realized how uncomfortable was being with myself first, I think, I think, you know, the way I think of it is I feel like we’re born into a world just oozing with all this wisdom and knowledge and self understanding. And then we enter this thing called the world that’s built, constructed and designed to cause us to forget who we are. And we get enrolled. And first it’s just an idea. And then it’s a story. And then we tell the story so many times it becomes a truth that I’m ugly, that I’m not enough that I’m overweight, that I’ll never do this, that I’ll never have this. And because we believe these things we operate as people from our truth is that we stay broke, and we stay broken. And we stay confused and conflicted because of one moment, one moment, just one moment. That became our truth. It’s so It’s so crazy how a moment turns into an identity. Shifts in entire identity. And what I’ve learned is that you can do mentorship through reading through books through coaching, is that you can shift the any any any identity. And when you go from being an employee to entrepreneur, it’s a huge identity shift. It’s kind of for me, I played basketball for 12 years, I played overseas, I played in college, I played in high school, and to let that go. And people said, what do you do? I can’t say actually, I can’t say basketball player anymore. Do I say I work for this company. You know, people don’t know what to say they don’t know who they are, because who they are. And what they do are often two different things. And I finally found myself in a place where they’d become one when it merged. And it’s a beautiful experience. But it’s gone from that tradition. It’s called Identity foreclosure, and you got to shut down who you think you already become who you’ve always been. And that’s one of the most challenging journeys and that’s why having a coach in the community is important, which is why I do the workshops. You know, for men and women. It’s why I have an online academy which is why I work one on one with clients as well. And diving deep and challenging them and being that corner man for men and women who don’t have that support that they need. It’s so in coaching is so invaluable. You know, it’s so invaluable to have someone that would be able to be a loving interruption to your life and to be able to to knock down the walls that you scratch up that you crawl that that you look at, and it just intimidates the hell out of you. Important to have those those people in your life and so I’m excited to be here, I’m excited to be able to be a contribution. And I, I don’t coach because I have all the solutions around the story that I’m very clear on that overflows of solutions. And I think if I can invite people who are listening to do, you know, a tangible, tangible, tangible tool or technique is to really develop relationship with with two people. The first is with your inner child is to really spend some time with a little boy, a little girl inside of you and really listen to them. Because that’s where you’re operating from more often than not little boy, me was filled with shame, guilt, frustration, anger, and the man was really afraid of this boy, I grew to be this sensitive man, this emotional man, we’re gonna have this angry, you know, you know, little boy inside of Mansell, teaching the boy in the man to hold hands, and finding that alignment has has made all the difference. And that came from community from spending time with myself and finding people who could really see me for who I, who I am. And the second relationship is with some with the higher power, you know, I, some people were really resistance to spirituality, it was just a religion and theology. But I think it’s very important for us to have a relationship and to be able to have a conversation with something bigger than you, whether that’s Allah, whether it’s God is Jesus, that’s Buddha, whoever that may be for you are just talking to nature, sitting in nature, at the beach, talking to the ocean, talking to trees, talking to the grass laying, we’re back down in a field somewhere and just speaking your truth, get it out, write it, speak it, you know, find people who can, will you feel are worthy of your truth, you know, maybe that’s not the starting five, maybe you just got the number one, if you pick one person and you just go a place, you’ve never gone with someone before. And the freedom that lives on the other side of that conversation, I can’t tell you how much is available there. And I feel such a sense of duty and responsibility to share this message and spread this message on every podcast, every TV show that I can, because you can’t experience this freedom that I have inside of me and not want to go all around the world and teach you know, it’s infectious.

Alex Beadon 37:27
I love enthusiasm. That’s awesome. Okay, so before we wrap up, there’s one thing I had to talk to had to talk to you about today. And it’s the topic that you brought up in your most recent video, you basically talked about how we have a tendency to fight so hard for our limitations, but not for our life. And you spoke about the importance of making space, making room for what it is that we want to bring in. And you kind of touched on it just now. But I’d love for you to just go a little bit more in depth with us on that.

JuVan Langford 38:02
Man, I could talk about this forever. I know. One of my favorite topics. Where do I begin? I’d say this, most of us are winning the losing game, for winning the losing game. And we’re not rooted in anything. So nothing’s growing. I’m gonna say that, again. Because we’re not rooted in anything. Nothing’s growing. And I think the content that I’m producing, you know, this human content, if you will, that I’m producing, is really getting people to understand that it’s not money that’s holding you back. It’s not even time that’s holding you back. And it’s not even relationships, not even the people around you that are holding you back. It’s the fact that you have been taking some time, and to be with you. And to be honest, exquisitely honest about where you are right now. But think of it like this, if you are on the corner of Maine and Fifth Ave. And you want to go wherever you call the Uber and you say, Hey, I’m on Main and eighth. The vehicle that’s intended to get you where you need to go, we’ll never arrived because you were honest about your current location. And some of our car locations aren’t pretty that’s why we can be honest about them. Broke, single, unemployed, depressed, that vocation is not so cute. So we’re not honest about that. But if you live amongst the willing, you will win. If you live amongst the will and you can be honest about where you are. Then you can begin to move things out of that space and you can create room because the only thing holding you back from stepping into entrepreneurship stepping into a relationship stepping into love stepping into the life that you desire, is that you don’t have space you don’t have room for these things. And the reason why we don’t have room is because we haven’t taken the time to be honest about where we are. And I think that’s been the biggest shift for me. And it’s the most challenging. It’ll be one of the most challenging moments of your life, to be honest about where you are. And to be honest about what you’re pretending not to know. I pretended not to know, a lot of things, you know, at the beginning of this journey that, you know that I, as far as you know, with money, I wasn’t introduced to money properly. You know, I grew up in a household, there wasn’t any money out, there wasn’t any money and money was the thing that you spent wasn’t thing that you save, it wasn’t a thing that we had. So I, when I got it, I got rid of it. I spent a lot of time realizing that I was not realizing what being honest, I wasn’t, I didn’t feel deserving of money. The money wasn’t coming, because I didn’t think I was worthy of it. And if you don’t think you’re worthy of it will come speak to money ill, it doesn’t find its way to you. And if you chase money, it’ll run. So it was like this. It was always missing me money was always missing it. I didn’t understand what they told me. I’m a phenomenal guy. And I’m, I’m present and I have this amazing dynamic of masculine feminine energy, and then I’m present in that, man, I love being around you. But where’s the money? Alex? Where’s the money? I shouldn’t be making money, like all these other guys will travel in the world. Where’s my money? Why why is it so hard? Why is it so challenging? And so when I was finally honest, and saying, Okay, I don’t think I’m worth that. And if somebody asked me how much I charge an hour, I wouldn’t know what that is. And if I did a weekend, I don’t think anybody would come. And I had to keep being honest. And I dove deeper into that. And I had some really uncomfortable conversations. And once I could be honest and say, Okay, well, what do I believe? Okay, what what is real? Okay, what do I know? And stepped into to this thing called personal responsibility, that thing that most of us dance on the threshold of? Right. And when I did that, so much shifted, that exquisite honesty has been such a, I owe so much to honesty, I owe so much to vulnerability. In fact, I joke and I say vulnerability pays my bills, in short does because I’ve just been willing to talk about things that most people most men would not. Yeah.

Alex Beadon 42:21
Oh, I love it. Okay, so to wrap up every podcast, I ask a few questions, I’m gonna ask you these questions. And I just think that was the perfect place to end it. Because I think people are gonna listen to that. And it’s going to wake them up and point them in the right direction. So I want to say thank you for that. Okay, so what is the one thing you do? And action step that you take? That has been a non negotiable in the success of your business?

JuVan Langford 42:48
That’s a good question. non negotiable. I’m a, I’m a result oriented guy. And whereas I live my life based on results, so when I set out to have 30 people in a room or a weekend, it happens, sometimes that looks like me gifting three tickets, but there’ll be 30 women or 30 men in that room. So being a man of my word is a non negotiable.

Alex Beadon 43:19
Share a mindset shift that made the biggest difference in your life as an entrepreneur.

JuVan Langford 43:26
I speak English, I speak Spanish fluently. Wow. Perhaps the best language that I’ve ever learned, is becoming fluent in Notability. And that’s the mindset shift is going in there anyways, talking about being raised in foster care, talking about sexual abuse, talking about my mother on drugs, talking about losing my dad, those are things if I could be quite frank, I don’t want to talk about things. I don’t want people to know, I’m a very private person. I’m not secretive, but I’m very private. And I am sharing those things. It’s humanized me, it’s authenticated. And people say two words that every entrepreneur really wants to hear me to JuVan mean to and it’s a connection point. And I’ve had so many incredible clients because of it by workshops, I fill one for confidence because of it. And its vulnerability has been one of the tools that I have. Always lead with, even when it’s uncomfortable.

Alex Beadon 44:23
I love it. Okay, fill in the blank, the world would be a better place if more people new

JuVan Langford 44:29
blank, got mentorship wasn’t the answer.

Alex Beadon 44:33
The book that changed my life was

JuVan Langford 44:36
all the places we will go by Dr. Seuss.

Alex Beadon 44:40
And lastly, I would love for you to challenge our audience to do one thing when they listen to this podcast. They’re going to have the rest of the week to think about it. What’s one action step that you would like for them to take?

JuVan Langford 44:58
Boy oh boy. So many of them in mind. Here’s the interesting challenge. I had a big challenge with self love. Much of my life, I hated myself up well into my 20s. And I was challenged to do this thing I’m gonna challenge everyone on whether you’re a man or woman to listen to this, I was challenged to every night when I showered or fuchsia or the morning to take five minutes to sit on the edge of my bed and to lotion my body from head to toe. And I thought that’s pretty corny. That’s wack. Guys don’t do that. I don’t even use lotion, I every excuse. But I did it for seven days. And I saw scars on my hands on my legs. I didn’t know that I had, I saw, you know, Birthmarks and I saw my hands for the first time on my feet, and my ankles and my knees and a mind body. I looked at my body for the first time ever really, you know, I played sports and I was in the gym. And I’ve been in the showers. And you know, I’ve been in the mirror plenty of times, I’ve modeled and develops things by never saw me, like me. And I grew to appreciate my body. And I was very aware of my posture and aware of my hand movements and my mannerisms because of that. And it helped me in ways that I I still don’t fully comprehend. But I grew this confidence within myself by learning how to be with myself. And I think if you don’t feel confident with your body, or you don’t know yourself, as well, as you’d like to, I think that’s a great exercise of just motioning your body from head to toe and just being with yourself. Just give yourself five minutes to be with yourself and laying your back and just be there naked, lay naked and just be with you.

Alex Beadon 46:47
I love that. JuVan. Thank you so much. This was an epic podcast.

JuVan Langford 46:52
Alex, this is a pleasure. And I really appreciate you for having me on. And I just want to thank you for giving me an opportunity to spread my message and my story. And for continue to go through this experience over and over and over again, I know the work it takes to do exactly what you’re doing. And I know that it’s not always easy. So I appreciate you for giving myself and people like me a platform to be able to spread their message because I’m extremely committed to it. And anybody who does come across this message and would love to have another conversation, they can head on over to jump on life.com and check me out and schedule a 15 minute Skype session jam session to talk perhaps I can support you in some capacity in your personal professional life. And follow my journey and photos on Instagram would love to connect and support you I just want to say that those who have a strong will will always win those who will win. Just want to end on that note.

Alex Beadon 47:46
Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

#005 – On Kylie Jenner, Avoiding Burn Out, Staying Motivated, And 3 Things You Can Implement This Week

“Have you ever been to a busy mall with like a million people and everyone is talking? That’s what the inside of my brain felt like.

Alex details her nitty gritty experiences this week in her business–the trials and tribulations of developing a Facebook Ad Strategy and her crazy and hectic workloads.

But in darkness there’s always a glimmer of light.

Learn how she overcomes her obstacles, declutters her path to progress and also discovers amazing insights that can help you and your business grow.

“The more that you put yourself out there, the more that your differences would stand visible to you.”

In this episode we talk about:

  • Biggest Facebook Ad lessons of the week
  • The book that’s made a big difference in my business
  • Staying motivated, working hard & avoiding burnouts
  • Why you should create content and put it online
  • 3 things that worked for my business this week and could work for yours
Be with the Beads

IG: @alexbeadon
Facebook: Alex Beadon
www.alexbeadon.com

Must Read:

Essentialism – James Latham

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In this episode, I share my thoughts on Kylie Jenner being a self made billionaire on the cover of Forbes. I share my biggest Facebook ads lesson of the week, I share a book that has made massive changes in how I approached my business. I talked about how I stay motivated, work hard and avoid burnout. I talked about why you should create content and posted online and I share three small things that I did this week that bettered my business and can better yours to welcome to On purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose

Unknown Speaker 1:01
Okay, guys,

Alex Beadon 1:01
let’s start the show off by talking about the one the only Kylie Jenner because everyone has been messaging me up on the Instagram being like, Hey, Alex, what do you think of Kylie Jenner’s new Forbes cover? So I felt like I was gonna make a video about it. But to be honest, guys, I am all about that simple life these days. I’m like, Hey, how can I simplify everything as much as possible? And that means covering it here on live podcast. So Kylie Jenner, for those of you who don’t know is Kim Kardashians, half sister. Yes, they share the same mother but they have different fathers. Kylie Jenner is 21 years old. She recently started I believe it was like three years ago started a makeup company first started selling lipsticks and lip liners and now sells a variety of different things from eyeshadow to blush and things of that nature. And Forbes most recently gave her the honor of being on their cover for the August issue or I guess it might be Yeah, August 2018. forms and the cover basically says America’s women billionaires, and then it says Kylie Jenner $900 million cosmetics Queen at 21. She is said to be the youngest ever self made billionaire. Welcome to the era of extreme fame. Leverage. Okay, so lots of people have messaged me, and they’re like, hey, what do you think about this? My first initial response was probably similar to everyone else’s, which was a self made billionaire. Like can we really call Kylie Jenner? A self made billionaire? I’m not sure if that is like legitimately true, like, is she self made? But the more I thought about it, the more I let it simmer in my mind, the more I realized that. Yes, she was born with privilege. Yes, she was born into a family that has a lot of business experience that has been extremely successful. They have a lot of access to money. And then I’m sure by the time she started her her company, she already had a lot of money in the bank. So yes, all of those things are definitely advantages that she had over the average Joe, but it doesn’t necessarily stop her from being 100% self made. Like when you really think about it, we are all given a hand of cards when we are born into this life, right? So no one is born the on an equal level as everyone else. Some people have certain advantages. Some people have certain disadvantages. I believe that the key in life is really looking at the cards that are the hand of cards that you’ve been dealt, and really figuring out like, how do I play with this hand and have the most fun possible and make the most positive impact possible? Like I think that’s really what it comes down to. So I don’t believe that as business owners, we should be looking at this Forbes feature of Kylie Jenner on the cover and 21 with a $900 million cosmetics company and being like, Oh, she’s not self made, She doesn’t deserve it. Instead, I think we should look at it and be like, Dude, she actually killed it with the hand with the hand of cars that she was dealt, she took all everything that was at her disposal, she really turned what she had into this amazing company. And that in and of itself is a huge accomplishment, whether you are someone who starts with a ton of money in the bank account or not, right. So like, even if you look at it, there are so many examples of this of people who are born into successful family companies, right family businesses, it is actually probably more likely that if you’re born into a successful family, that you’re not going to try as hard that you’re going to be less driven, that you’re going to really just kind of waste your life because you don’t have to be working. I think the fact that she has done what she’s done is a huge accomplishment regardless of the fact that she’s super famous or that she was born with a ton of money like to me the fact that she was able to take what she had and turn it into something bigger is worth celebrating and I celebrate it I look at her and I’m like dude, I see your success. I think it’s awesome. Carry on with your bad self like, I don’t think we should be looking at her and being like Oh, like she’s not really self made. Yeah, but, I mean, it’s not her fault that she was born into that family. You know, it’s not like she cheated her way to be born into that family. So I don’t know that’s just my two cents. I don’t really like paying too much attention to these types of stories until like the drama and like, was she self made was she not self made, but so many of you guys seemed super curious as to what my take on it was. So that’s my take guys like Kylie Jenner you are self made. And you definitely were born with privilege, but there’s nothing that you could do to help it and you’ve done the best with the cards that you were dealt. And so for that I give you mad respect. Okay, so we’re gonna dive into what’s been present for me this week. Okay, guys, have you ever felt I don’t know if this has ever happened to you, I’m sure it has, where you are on a long flight. When I say long flight, like maybe 24 hour journey flight where you are literally changing planes like two or three times, you have layovers, you have to wait hours upon hours upon hours in different cities. When you’re on the flight, the flight just literally feels never ending. How many of you have experienced this because if you have, you will know that by the end of the journey, you’re literally on your final flight, the plane is starting to land, you can feel yourself like literally falling downwards in the sky getting closer and closer to the land, you can see the lands beneath you getting bigger and bigger as you come in to land and it still feels like you are so far from home. Like, you just cannot wait to get off the plane. All you can think about is oh my gosh, I have to go through customs. I have to go through immigration, I have to get my luggage. And then I have to drive home and you’re just thinking like, oh my gosh, can I just get home? Like, is it possible for me to just get home because I feel like I’ve been on this journey forever. I just had a journey like this. It is like way too close. In my memory. I was flying from Hawaii to Port of Spain here in Trinidad and I had to fly through LA and Houston, it was just one of those neverending fights. That is what my business feels like right now. Like that’s the stage that I’m at in my business where it just feels like, we’re working so hard. And we’ve been working so hard for so long. And we have this like this goal in mind of what it is that we’re trying to accomplish. And it just is like, when are we going to get there at least with a flight you can be like, okay, you know, in five hours, I’m going to be at home, I’m going to be showered, I’m going to be in bed. In business. Sometimes you have no frickin clue when you’re actually going to hit your goal, like when is it going to happen? So that’s kind of like the stage that I’ve been in. And when you’re in this weird stage of like, just trying to wait it out until you achieve your goal. Your mind can play tricks on you, your mind can play tricks on you. So it’s really important for me that I’m super aware of the entire time of like, yes, we’re working towards this goal. Yes, it’s starting to feel more and more difficult because guys with this, so I’m launching Grand Slam for those of you who are unaware, Grand Slam is my online course. It’s all about Instagram stories. I launched it back in April, no, March, April. And it did super well like how to six figure launch. It was amazing, like nailed it seriously more than doubled my goal, it was amazing. But doing launches like the one that I did in March and April, where we are like literally opening the carts for seven days. So basically people can only buy over a seven day period. I’m so used to that I’ve done that so many times. To me that is like very what is a very familiar territory. Whereas what I’m doing right now with these Facebook ads and trying to create this evergreen funnel, that’s 100%. Working over on the land of Facebook is a totally different ballgame. And we have a goal that we want to be selling 11 grand slams a day, over like directly through Facebook and that funnel. And it is just taking us so much longer than expected. And guys, literally every single week, I’m learning something new and new and new, a new a new about Facebook ads that I had never known before. Right. So it’s just this really interesting time where it’s like, I have this level of impatience because I’m just like, oh my god, I just want to figure it out. And then at the same time reminding myself that I will figure it out and that life doesn’t happen on my timeline. And I just have to kind of trust that I’m going to get there at the time that I need to get there. And that I will figure everything out when I need to figure it out, if that makes sense. So it’s like this weird thing where it’s like, it’s testing my trust, it’s testing my faith. I’m still like, you still have to be hitting the ground running because like we don’t have time to lose. And every day is like we were losing time and we’re losing money. And it’s you know, like I said, it’s like a race like when are we going to figure this thing out is this really interesting time because we are making so much headway every single day like every single day, we are making strides forward and yet it feels never ending like it feels like we’re not really making that much progress. So that’s kind of where I’m at in the business right now. That’s like really the stage or like the feelings that are coming up for me so Do what it requires me to do is constantly remind myself like, what it is that I’m working towards, why I’m working towards it. And it’s also made meditation, stillness. And time alone matters so much more so that I can really have that time to check in with myself be present with myself. And to find the truth behind all of those different questions like you when you’re when you’re like, you know, work, work, work, work, work, work, work, sometimes you just sit back and you’re like, oh, my gosh, like, what is this all for? So it’s just like a constant reconnecting with like, Hey, this is what you’re doing this for this is what you’re working towards. This is the level of commitment it requires. And if you’re not keen on it anymore, or if it’s not worth it to any more than Cool, let’s stop.

But hopefully you have those sessions. And you’re like, oh, yeah, that’s why I’m doing this like, to me, keeping that high level of motivation to make sure that I can continue going, is all about connecting inwards, and like really having that time where I can be like, oh, yeah, that’s why I’m doing it. So yeah. If you’ve ever experienced any lack of motivation, I highly recommend that you meditate, spend time alone, really, like ask yourself the important questions, why am I doing this? Why does it matter that I do this? Is this something that I want to stop doing? Is this something that I’ve been doing for so long, and it’s not working? Because maybe I do need to stop doing it. Like, there are so many questions that you need to be asking yourself that you really need to be honest with yourself about. Okay, so now that I’ve kind of mentioned like, the energy around the business right now, which is really like, are we ever going to get there? Then comes the point where like I said, I spend time alone with myself like reevaluating being like, Am I moving in the right direction, you know, is this something that is worth my time, once all those things have come to fruition? You’re good to go. In this case, I want to share with you some Facebook ad lessons that I’ve learned this week. So we really sat down at the beginning of this week, and we took a look at what’s working, what’s not working, there are different stages of our marketing funnel. As every guys, when I’m talking about me, in this podcast in my business, I want you to always be translating it into your business, right? So for me, I’ve created this marketing funnel, and it’s all on Facebook. So I’m looking at each and every single like success rate of like, okay, what is our goal? For this level of the funnel? What is the successful conversion look like at this part of the funnel, right? And really just breaking down step by step? What does success look like so that we can compare where we are at and how we are currently performing with where we need to be at so that there’s no confusion of, you know, where are we going wrong? Instead, we can get super clear on where we’re going wrong, we can be very, very specific about oh, hey, this is the glaring problem here. So we did it, we sat down, we broke it down. And we realized that a big problem we’re having is that people are not watching our free pieces of content. Now it’s interesting, right? Because I’ve already done the launch for Grand Slam, I’ve already proven that the launch works, because I did it. Like I mentioned back in March. So the question is, why isn’t it working? Now what is different last time that I launched Grand Slam back in March, April, I hosted all of the lessons on a an individual website, it was a website that people got special access to when they signed up, and they can log in and watch the entire video right now I’m sending them these free videos in their Facebook newsfeed as ads, which seems all great and fine and dandy and everything because hey, they don’t have to, like opt in like you’re making it so much easier for them. Wow, that’s amazing. But what I did not factor in is the fact that these 20 minute long videos that worked really well on a separate website with no distractions are now not working. Because people are on Facebook when they’re watching them. And guys, I don’t know about you. But when I’m on Facebook, I’m distracted 100% of the time, I’ve got messages coming in. I’ve got notifications coming in, people are popping up as like coming up saying, Oh, this so and so went live, do you want to watch their video, it is very distracting Facebook is a distracting place. So it is no surprise to me when I look at the data that most people are not watching our 20 minute long free content videos, even though they are jam packed to the brim full of value. Right. So what did I have to do? I then have to decide, okay, this isn’t working. Number one, clearly, number two, what are we going to do to solve it? So the problem that we have first and foremost is time, I don’t have time to keep tinkering with this Facebook ads strategy that I’ve never done before to try and get it to work. And I don’t have the money to keep throwing out this to just cross my fingers and hopes and hope it works. Right. So number one, I have to have another strategy. Is that what I want to do? No. Do I want to divide my time and come up with a brand new strategy? No. Is that what I have to do right now? Yes. So basically what we’re doing is we’re going to be continuing on experimenting with the current Facebook ad strategy, while at the same time pretty much 100% replicating our old Facebook ad strategy, which to be honest with you, we didn’t really use Facebook ads for. But the strategy had nothing to do with keeping all the content on Facebook, like the new strategy does. The old strategy was just hey, sign up for my emails, and I’m gonna send you these emails, you’re gonna get free value of how to edit your Instagram Stories delivered straight to your email inbox. I know that works. I’ve done that before. It works, it converts. I know that’s tried true and true. Is that true? I know that’s tried, true and tested. So we’re going to basically create new Facebook ads, that’s just asking people very simply sign up for our email list, while we spend less of the budget on really tinkering with this new strategy and really trying to make it work. And I think this is a great lesson for everyone guys, people told me, like Facebook ads, strategist, people who are professionals basically said, Alex, you need three months to really get this strategy up and running to a point where you can solidly rely on it. And I was like, Nah, I can do it in a month. Like, you know, I’m smarter than the average Joe, I can figure this out. No, I’m now realizing they’re 110%, right, because every week, I’m continuously learning more and more and more and more and more about this Facebook ad strategy. So I’m going to, you know, turn up the volume on my patience levels and wait it out and simultaneously go back to what has been working for me, which is using the email marketing strategy instead of just relying on the Facebook ad strategy. So that’s my lesson for you the lesson and basically how you can convert that or translate that into how to work for you is that people aren’t spending all day every day on Facebook and watching 120 minute video, like I would be curious if anyone watching this has ever watched a 20 minute video on Facebook, because I know, I never watched long content on Facebook. So if you’re someone who’s investing time, money and energy into Facebook ads, the shorter, the better. The shorter, the better. The shorter, the better, better, shorter, the better. That was weird. That brings me quite swiftly onto lesson number two. Lesson number two. And I don’t know why I’m numbering these, these really aren’t in numbers. This is just the second thing I wanted to talk to you guys about.

Prioritizing and your business, right? So I’m the kind of person who it’s like, Okay, I’ve got my I’m like a huge content creator guys. I love creating content. If it was up to me, I would create content all day every day. I freakin love it. self expression is very important to me. So I like I like making content. I have multiple content pieces. During my week. I have Monday mantra I have work with me Wednesday, I’ve now started this podcast, I wanted to start an IG TV channel where I post once a week, there’s so much that I want to do and yet there are not enough hours in the day. And I think this is a big problem that I see a lot of entrepreneurs have is that in a legendary world, me and Laura have this joke where we talk about like this legendary day where like, basically, we’re gonna have everything figured out and we’re gonna be able to do all the things that we want to do. We’re just not quite there yet. Right? So like when I talk about in a legendary world, yes, I would be like the content creation QUEEN and i would have multiple podcast episodes coming out. I have daily emails coming out. I would be on IG TV every single day. But I don’t live in the legendary world. I live in a world in which I need focus in order to get my things done. Right. So what does that mean? That means I had to really sit down and be like, Okay, right now I’m drowning in work, drowning in work. And that’s not good. Like, that’s not healthy for my business. That’s not healthy for me. I’m going to burn out if I keep going at this level. So what can I take off my plates? How can I make my life easier? What is unnecessary? And I would highly suggest if you’re listening to this episode, right now that you make a list of every single thing that you can cut from your business that is not necessary. So for example, Monday, mantras what I like to have a Monday mantra every week. Oh my gosh, yes. What I love it to be a part of my my online platform. Yes. Is it doable right now? No. So I’ve literally just decided, You know what, Monday mantra I’m putting you on hold. Work with me Wednesday? Would it be great if I could do an amazing work of me Wednesday, every single Wednesday? Yeah, that’d be friggin awesome. But you know what, right now, I don’t have the time because I’m so busy focused on how to get all of these funnels up and running and working to a beautiful, pristine place. Right. So what does that mean? That means that instead of doing work with me, Wednesdays on my new camera, and really like going above and beyond and using my GoPro and like using all my tools and equipment that I really want to use, so where I can, like show off my creativity. No, I’m going to take it back to a much more doable level where I literally just use my iPhone and post what I’m doing throughout the day. Right. So prioritizing really means like looking at what is necessary to move the business forward. What can you get rid of work in order of priority? Because you can’t do everything. There’s this amazing book called essentialism. I absolutely love it. It is one of it’s like one of those books that legit changed my life. And the core message behind the book is basically simplify like Simplify, simplify, simplify, simplify, simplify. If you can focus on one, like doing one thing really, really well, you could do it to a 100% level, or maybe like a 95% level, if we’re being realistic. If you’re working on 10 different projects, you might only be able to get to 9% on each of those projects. So you’re still working just as hard on those 10 projects as you would be on that one project. But instead of having 10 projects, where you’re only at a 10% level, you have one project that you’re killing it at. Right and like that’s really where my head space is right now is like what can I get rid of? How can I simplify my my work life and my workload? Laura, having Laura here, and actually, I’m super sad, today’s the last day that she’s going to be here, she leaves tomorrow to go back to New York. I’m going to miss her a lot. But it’s been so beneficial to have her here. Having her here has shown me so much of like, number one, why hired her to begin with she is phenomenal. Number two, we are the most epic team that ever existed, the things that she’s so good at are not my forte at all, and vice versa. So we complement each other really, really well. And it’s just I just feel this deep sense of appreciation of having her around. In the business of having had her here physically for the last two and a half weeks. She’s had such a positive impact on the business. Like I can just see her she’s like trying to systematize things. Is that a word? systematize systematize. Yeah, it’s a word systematize things, she wants everything to be organized. She wants there to be a flow and a system and a process. And I freakin love that about her. So I’m super happy to have her on board. And just having our hair over the past few weeks has just shown me all of the ways that like I could be better, right. So for example, I’m the kind of person I have a tendency of like leaving things until the last minute that has to stop. And actually it has it has been stopping, which is something I’m really proud of. And something that I’ve spoken to Laura about. And I’m like slowly but surely I’m getting better at being less of a procrastinator because it’s now starting to hit me that when I drag my feet on things, it holds the whole team back, right. And then also something that has come to me that Laura Laura pointed out, we were having lunch the other day, and I was talking about all these things I wanted to do. And Laura was like, I’m trying to take things off your plate, and you keep adding more things to your plate. And I was like, Oh my gosh, I need to write that down. Because that’s such an aha moment like, it’s almost as if my brain is wired to believe that I have to be working at this max capacity. Just like running, running, running, running, running all the time working, working, working, working, working all the time. And now I’m starting to realize with Laura here, when I take something off my plate, when someone else takes that responsibility, it does not mean that it’s time to add a new responsibility to my plate, it means focus in more on my existing responsibilities. So that’s been really huge for me this week, as well. It’s just, you know, not adding unnecessary things to my plate. Another aha moment I want to share with you guys is I launched this podcast, and it gave me a whole next level of clarity. What do I mean by that? Okay, so I’ve been wanting to start a podcast for at least the last 12 months. And I knew that it was definitely a huge overtaking. I didn’t, I did not want to really take action on it. Because I had so many other things going on, I had my YouTube channel, I was just maxed out right when my youtube channel disappeared. Which by the way, it was very traumatic. I had been working on that YouTube channel for seven years, it had 200 videos and more than 2 million views. And one day I woke up and it was gone. But that’s a story for another day. When I lost my YouTube channel, it made me realize that this was an opportunity to focus on something new. That’s why I decided to change on over to the podcast and to try something completely different. Am I taking that action step? It has just allowed me to connect with you guys in a totally different way, like hearing from you guys on my Instagram, direct messages, hearing from you guys on the reviews, especially the reviews, it’s just been so so great to read all of your amazing reviews and to hear your reflection of the podcast and what the value is that I bring to your life through the work that I do. And that has been just, it’s just brought me so much clarity, like, the more the more I put myself out there in these different ways, the more clarity I’m able to have on my business and on my brand and on who I am in this world and on the value that I bring. So having said all of that if you are someone who’s constantly asking yourself, you know, who am I Where do I fit into this online world? What’s the value that I bring? I guess what I’m just trying to say is that you don’t need to have it all figured out. But the more that you put yourself out there, the more that your differences will stand visible to you. Like you won’t know what makes you different until you put yourself out there a lot of times getting people’s feedback of of what their experience of you is, that’s what’s going to allow yourself to see, oh, this is what makes me different. Like, I’ll never forget, I started blogging and people will really was when I started making YouTube videos, people would tell me again, and again, like the number one comment I would receive is, Wow, your energy is amazing. People would be talking about my energy again, and again and again, in the comment section. That’s when I started to realize, Oh, my energy is quite different than everyone else. Like, that’s something that’s different about me that I bring to the table. Now with the podcast, for example, a comment I’m getting again, and again, it’s like, wow, you are talking about strategy. And you’re talking about the soulful side of things and like you’re very reflective and self aware. And that just brings me to a whole next level of like, oh, wow, that’s what makes me different. So if you’re wondering what makes you different, or what makes you stand out, I can definitely tell you that putting content out there, and actually being visible in the online world is only going to help you get more clear on who you are and what makes you different. Right. Another big thing for me this week has been burnout. I have been the common theme in this podcast so far is that I work hard. And I get tired.

But it’s just it’s this is just one of those phases. This is one of those seasons, the longer you listen to the podcast, the more you’ll realize that like my business is full of seasons. This is just one of those hardworking seasons, right? It’s super important to know yourself. Every one is different. Every entrepreneur is different. You need to know when it is vital for you to stop, slow down and take a break. 100% Because I know it’s so easy to be like I have to hustle. I have to hustle. I have to hustle. I have to hustle. Gary Vee says I have to hustle. Gary Vee sleeps for hours. And I have to hustle. Like, you look at all of these people who are who are working at this extreme level of work and you compare yourself to them. And you’re like, wow, like, I don’t work as hard as she does. I don’t work as hard as he does or whatever. At the end of the day, you need to figure out what is your highest productivity level. And that might mean taking a nap for three hours every day or like whatever works for you. Right? But like really understanding listening to your body, taking note of your patterns of like, what does it feel like in your body? When you’re hitting a wall? What does it feel like in your body when you are about to burn out? How can you tell the difference between I need a break and I’m just trying to procrastinate, you need to know yourself and know your body well enough to know when to stop know when to take a break and know when to keep pushing through. For me. Like I can tell you right now I know I’m hitting a brain when my brain I know I’m hitting a wall, when my brain feels like it’s overheating. I can feel it like physically in my head. It is just like one of the biggest signals that I need to slow down and take a break. And if I don’t take a break, and if I keep pushing forward. So for example, this week, I feel a lot of pressure because Laura is here. I want to maximize the time that we have together. So I’m really pushing myself to work as much as I possibly can. Because of that when I start to feel that little, like signal in my brain that’s like, Hey, you’re reaching burnout. I’m like, Okay, I know. But I really need to work right now. So I’m just gonna push through a little bit more, a little bit more, a little bit more. I’ll drink extra water though. And I’ll make sure that I’m getting enough sleep and I’ll cut out the alcohol but like I need to keep rolling. I need to keep going right? What ends up happening then is that I end up like my body basically experiences something that forces me to slow down. So like yesterday, migraine hit me, I will tell you what, that migraine hit me and guys, I get light sensitivity, migraine. So like the light is just the worst thing I just have to lay in bed. No sound because talking hurts. no sound, no light. I get my blindfold on and I just have to rest. And it’s so interesting because yesterday when that happened to me, I was laying in bed I had my blindfold on. And the entire it was like my mind was like how to describe it like you ever been to like a busy mall where there’s just like a million people. And everyone’s talking like that’s what the inside of my brain felt like I could not stop thinking about what had to be done and what was next on the to do list and what what I was missing out on and like so much so that I had to like keep like pausing my nap to text Laura and be like oh hey and let’s not forget this. Oh and let’s not forget that and like oh I need to write a note for myself about this.

That is super problematic like that moment of me really not being able to really press stop when I most needed to press stop was a big wake up call for me. I’m like yo, this is this is super problematic. I think oftentimes, I’m such a high. How to call me on Like, uh, hi, I’m a high achiever, I want to achieve things I want to, I’m very like focused on what it is that I want to do, right. And it’s like almost I become obsessive is like, Oh, that is my end goal, and I have to achieve it. But it’s like, it’s not the end of the world, it should not be what your entire life revolves around. And I think right now I’m at this weird place where it’s like, I know I’m in this season of work. So it’s almost like I’m excusing myself and letting myself work, work, work, work, work. But there has to be like, there has to be a time where I switch off, and there has to be like, Oh, my gosh, guys, meditation is so freakin important. Because it’s not until you stop and slow down that you realize how fast your brain is going. So for me, meditation works. For me journaling really works. But it’s hard because I like to journal on my computer. And at this point in time, I can’t even be on my computer. If I’m being honest with you, it’s just too much like when I switch off, I need to fully fully fully switch off. I feel like really and truly, that’s what this week has been focused on. And that’s what this week has been all about. It’s just like, pivoting our strategy to make sure that even if even if we have to stretch out that that Facebook ad strategy goal to three months that we’re still hitting our income goals each month, simultaneously, like trying not to kill myself by overworking myself, this welcome to entrepreneurship, entrepreneurship one on one, how to avoid death through overworking. But no guys, really and truly, this is just the season, there will be I feel like we’re at the beginning of this journey together, you’re definitely going to see a change in pace over the next few months. But right now, that’s just kind of where I’m at is like, how do I really make sure to balance out this life of mine so that I’m enjoying myself and not burning out and simultaneously getting everything done that needs to get done. So moving off of that topic and onto something that is probably a little bit more helpful for you and a little bit more solid, and something that you can take action on. Number one, curating your Instagram feed this Sunday, I completely switched off from work, and I was going through my Instagram feed, which is something I actually really enjoy doing. And I realized it had been a while since I curated my feed. My Instagram feed is like sacred space, I do not want you in my Instagram feed, if you are not adding good vibes to my emotional well being and to my energy. This is nothing to do with the way I feel about you as a person. This has nothing to do with you know me not liking you or me not liking your content, it is literally just something that I do to really make sure that I am being conscious about the content that I’m consuming. So what does that mean? That pretty much just means going through my Instagram feed and reviewing every single person I’m following. And if that person isn’t bringing or if that person is not adding something to my energetic table, they gotta go, which means I either unfollow them, or I mute them. In case you didn’t know, Instagram has a feature where you can mute people. For me, this is less of a big deal, because I have a personal Instagram account where I follow all of my friends and family. And I have a separate account, which is 100% business where I follow people who inspire me and people who I don’t necessarily know. So for me, to be honest with you, when I don’t like seeing someone’s content, I have a tendency to just unfollow them, because I don’t have a personal relationship with them, they’re not going to realize that I unfollowed them. If you’re someone like I used to be who had her personal Instagram mixed with her business, Instagram, and you don’t want to unfollow your friends, because then your friends gonna be like, Wow, I cannot believe you unfollowed me That must mean that you don’t love me. And they’re going to take it personal and blah, blah, blah, just mute them. When you’re scrolling through your feed. If you see an image and you’re like, I don’t really care about listening to this person anymore, they’re not bringing anything to the table, tap the three dots on the right hand side of their username and just press the mute button. And you can mute their posts or you can mute their posts and their story. And to me, that’s super beneficial. Another thing when you’re going through your stories on Instagram, if you just tap and hold on someone’s face, it gives you the opportunity to mute from there as well. So fun fact, for those of you who may not have known that that was an option. It is a game changer for me. And I highly recommend that you take maybe 15 minutes today or any day this week and mute or unfollow the people who are not bringing something to the table. Another thing that I did this week that I think is super beneficial for any business owner is I updated my email signature. This is one of those things that makes a huge difference. Because if you think about how many people you are emailing on a weekly basis, it adds up even if it’s just one person, it’s still an opportunity to share whatever it is it’s current in your business with that one person. So I recently changed my signature to now mention the fact that I have a podcast. I added a cute little graphic at the bottom with a picture of me. But you can use your email signature to talk about maybe a free opt in that you have. Or maybe you have like a special sale that’s coming To up or a promotion or something, I think that using your email signature is a really great and easy thing that you can do in order to communicate whatever it is that you’re currently working on. Last but not least, this tip is a game changer. Every night I go to bed, I have a tendency, and I think this is a human tendency of just like listing out all of the things that I didn’t get to today. Oh, I wanted to get to Facebook ads today, but I wasn’t able to because XYZ Oh, I wanted to email that person today. But oh my gosh, how did I forget, I can’t believe I forgot. And I still have to do that. I just spend like literally so long at the end of the night thinking to myself about all of the things that I didn’t get done. And it hit me a few nights ago, I was like, This is crap, that I’m not allowed to talk to myself, like this guy’s like, any type of negative talk any like, this is why you have to really be the bodyguard of your mental thoughts, because otherwise it just gets out of control. I do not allow myself myself to speak poorly to myself or beat myself up. So as soon as I catch that happening, I have to step in and be like, Okay, how do I turn this around? Instead of spending five minutes before I go to sleep? Basically beating myself up for all the things I didn’t do? How about I consciously decide to focus on all the things I did do? What did I do today? What did I accomplish today? Because it leaves you feeling so much different when you go to sleep. Thinking about all the things you did do and how awesome you are and how you killed it today, as opposed to all of the things that you didn’t do. You’re going to find that this is a common theme in the world about experience like rewriting all of those dots that aren’t necessarily bringing you any value at all. Thank you so much for listening to today’s episode. I am just so happy that this podcast is in existence. This is now the third week guys, this is the third week and I’m just I’m feeling really good about it. It’s definitely been a different way of expressing myself. And I feel like you guys are feeling that too. There’s definitely like a deeper level of connection. And it’s just it just connects you on such a personal level, which I absolutely love is totally up my alley. What I want to ask you to do is if you enjoy this, can you please take a selfie of yourself listening to this podcast and post it online? I love seeing pictures of you guys listening to the show. share with me what your biggest aha moment has been send me a DM and let me know what did you think of this episode, you have no idea how much it fuels me to hear from you. Like obviously, if you didn’t take away anything from this podcast, then don’t hit me up that is not necessary. But if you did, like literally just take two minutes and message me and be like, Hey, Alex, this part of the podcast really hit home for me. Your feedback guys makes such a big difference like someone messages message me this week on Instagram. And they basically told me how my podcast had helped them and how they had interpreted what I had said and it was in a totally different way than I had even like I didn’t even mean for them to interpret it in that way. But that’s so cool that it can bring benefit to so many different scenarios. So I just want to say thank you guys so much for you know being a part of this community with me. Thank you for being with me since day one. I really appreciate it. And I will talk to you guys again next week. Bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

#003 – 3 Facebook Ad Secrets, Identifying Business Priorities, Anxiety and Stress

In this episode Alex shares:

  • Her lessons in launching this podcast & why it took so long
  • How she is setting up Gram Slam’s new evergreen marketing funnel
  • Why she decided to do Facebook Ads herself instead of outsourcing it from the get-go
  • Her Facebook Ad Strategy
  • The 3 Facebook Ad Secrets she’s learned over the last week that you should *definitely* know about and implement
  • How she juggles multiple social media platforms
  • How she identified business priorities this week
  • How she’s managing having Laura visit as both her bestie *and* the Operations Manager
  • How stress is showing up physically in her body & how she’s handling it
  • How she pushes through stress even when she’s committed to living a stress-free life
  • How her business is currently experiencing major growing pains
  • How she has been prioritizing self-care

Episode 003 of On Purpose With Alex Beadon is a good one. Alex opens up about 3 big Facebook Ad Secrets that anyone can apply to their business. She opens up about what it’s been like personally as the business goes through a period of intense work and hustle. She also discusses entrepreneurial stress, and shares how she copes with it.

 

QUOTABLES:

“No one is going to spend your money as carefully as you will spend your money” – Alex Beadon

“The one thing I really like about a podcast is that it really unites people who are like-minded.” – Alex Beadon

“Take a look at your competition, not so you can copy them but so you can possibly create something super different that gets the attention of your prospect.” – Alex Beadon

“As business owners it’s good for us to know the experience that our ideal client is having.” – Alex Beadon

“I hired my best friend! It’s such a dream come true.” – Alex Beadon

“I wake up first thing in the morning, and I can feel the anxiety in my body.” – Alex Beadon

“I can’t count the number of times this week I’ve told Laura, ‘OMG, I love my job!’ I love doing this, this is so exciting to me. It fuels me – the unknown, the uncertainty. I’m just excited by it. Even though there’s so much risk and I can’t promise I know exactly what the end result will be, I love it. I just think all of this is so much fun.” – Alex Beadon

“I know this busy period isn’t forever, I know I’m putting in all of this work for an end goal.” – Alex Beadon

“I know and have deep trust that this is me getting to the next level” – Alex Beadon

“If Alex from 8 years ago could see Alex today, she would be so proud.” – Alex Beadon

“I’m encouraging you to celebrate whatever you have to celebrate and how far it is that you have come” – Alex Beadon

“As much as I would like to say “I’m superwoman” I won’t burn out – I’m only human…. So prioritizing self-care is a priority in the next week.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends?

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lift and no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose

Hey guys, welcome to episode number three of on purpose with Alex Beadon. I’m so excited for today’s episode, I feel like it’s going to be a really good and valuable one. So definitely stay tuned. But before we dive in, I wanted to share one of my favorite reviews that has been left guys, this is the third episode, right? But really, and truly the podcast just launched yesterday. So this, it’s just like such a special day. For me. It’s the very first time that I’m actually getting reviews on the podcast. And it’s just so much fun to read every single thing that you guys are saying. So for everyone who has left a review, thank you so much. And if you haven’t left a review yet, what is holding you back, I have a goal of reaching 100 reviews in the first seven days and I really need your help to accomplish it. So please take two minutes to go to the podcast app. Search for on purpose with Alex Beadon and select the podcast on purpose of Alex Beadon. Scroll down press write a review and leave me a heartfelt review. I really truly love to hear from you. But okay, let me read this one. This one is from the mermaid with mussels. She says I’ve been a faithful follower of Alex since her YouTube days and now to Instagram. Her energy is contagious. She’s raw and real. And she provides actionable tips and tricks to grow your social business and make more money literally every day to not follow her or subscribe to this podcast is like passing up the most valuable free content out there. Thank you so much for that Epic Review. I really, really appreciate it. And let’s dive in to today’s episode. Okay, so in today’s episode, there’s a lot that I want to talk to you guys about right? I want to talk to you guys about everything that I’ve been working on this week. So that really gets divided into three main categories. We’re going to talk about my podcast launch, we’re going to talk about Facebook ads, and what’s been working, what hasn’t been working. And I’m also going to talk to you guys about the big picture strategy behind my business. Then I’m going to move into more of the personal side of things, what I’ve been experiencing behind the scenes what it’s been like during such a busy, hectic time in my business. So that’s what you can really expect from this podcast. Let’s dive in. So as I mentioned, the podcast went live yesterday, which has been really exciting for me, it’s so much fun to hear from people that they’re listening to the episodes, I’ve got text messages from friends saying that they’re loving it. I’ve been hearing from so many of you guys online just talking to me about how you’re really appreciating the format and how it’s been laid out and what it’s been like so far, we launched with two episodes. And we actually thought it was going to launch like two weeks ago. Seriously, we were pretty blown away by how long the iTunes approval system was. So if for anyone who’s considering coming out with a podcast in the future, I would definitely say like, give it a good two weeks, do not expect that things are going to just be published immediately. To be honest with you, I did my research, I did hear that it could take you know, between five to 14 days. But I also heard from a lot of people that it took them like 24 hours. So I was like you know what they probably just say two weeks, it’s probably only going to be a couple of days. So like we factored in four days, it took way longer than four days. So of course, you know, I’ve been building up this excitement about the podcast that’s going to be launched and On which date it was going to be launched. And of course it ended up. So I told everyone it was going to be on a Monday. And then it ended up being not the following Monday, but the following Friday. So it ended up taking almost two full weeks, right. Yesterday was the first day that the podcast was actually fully live in the iTunes app. And it was, like I said, really a journey because it was live. But it wasn’t fully live. People were messaging me and being like, hey, I can listen to it. But I can’t subscribe. I can’t leave a review of the podcast art isn’t showing up. So we kind of made an executive decision to really not mention the fact that it was live until it was something that we can feel really proud of. In other words, we didn’t want to say that it was live until it was actually 100% live like I don’t want to be like Hey, everyone, go check out my podcast. And then they go and there’s no cover arts and there’s no way to subscribe or leave a review. So that’s really what we were waiting on this entire time because I know a few of you guys were like, You keep saying it’s not live but it is live. And I’m like no, it’s half live like you can listen to the episodes but the entire experience is definitely not there. So that was definitely a struggle for us like really is playing the waiting game not knowing you know, when is when is it actually going to go live a big part of these Monday episodes, guys, because you know, we release new episodes every Monday and Thursday. And a big part of this Monday episode is that I want it to feel fresh. I want it to be very recent and new and I want it to be 100% relatable to what actually happened to me over the past week. Right? So I couldn’t actually record episode number three until I knew when episode number three was going to be going live. So yesterday the podcast went live. So I knew that I’d have to sit down and record this episode today. So this is me, this is like the first time I’m ever recording. Live like because the last episode, I think I must have recorded it like three weeks ago now. So this is like now my new routine where you know, every hopefully I’m thinking every Friday, I will do the recording for Monday, so that it’s still recent and new and relevant. So yeah, so we went through all of those kind of hiccups of not knowing when it was going to be live. And then yesterday it went live, which was just so exciting. I literally have zero shame. I messaged almost everyone I know. I was like, hey, my podcasts just went live. And I really need reviews. So if you wouldn’t mind like take a quick listen to the podcast and just leave a review, I’d really appreciate it even if it’s just a few words. A big part of coming out with a podcast guys, for those of you who don’t know, is just the process of trying to get as many reviews and as many downloads and as many people subscribing to your podcasts as possible, which is why the reviews part is such a big deal to me because I want it to signal to iTunes that this is a podcast that is worth possibly being mentioned in their new and noteworthy section. So I’m not just like asking you to leave reviews for no apparent reason it really does help catch the attention of iTunes, when it comes to actually getting into that new and noteworthy section, which we’ve got our fingers crossed for. But to be honest with you like it’s really not a big obsession, or it’s not like a really big goal of ours. We would like to get into the new and noteworthy section. Of course, that would be fantastic. But if it doesn’t end up happening, it doesn’t add up happening. And I’m just happy that the podcast is live feels good. But yeah, I think that was a really big realization for me over the past 24 hours since it’s been live. It’s like I’ve had zero shame in messaging everyone and being like, hey, like guys, I even created a video that walks people through how to leave a review, I sent it to my entire family. And I was like every single person who is related to me, I’m now calling on you to please leave a review and just go and you know, leave show me some love. Show me some support. This is exactly how to do it shouldn’t take you more than two minutes. Go go go. I think of course you kind of have to like know your crowd and know your audience. So if you don’t have a particularly close relationship with your friends and family, that might not be the best idea. Like I’m definitely not reaching out to strangers or people who I feel like they’d be like, No, I’m reaching out to people who I feel would enjoy supporting me and who I know I would enjoy supporting them in the same way. So that’s been fun and interesting for me yesterday was actually my cousin, Amy’s birthday party. She just turned 27. And she had a birthday party at my aunt’s house up on her roof. And so it was like nice rooftop vibes. And everyone was listening to music dancing, there were some beer pong going on. Really good, good energy happening, then all of a sudden the music cuts. So like I walk. I mean, it’s my family, right. So like, if Amy’s having a party, I feel like I’m also half responsible for the outcome of the party. So I go over to the speaker and I’m like, What’s going on there? Like, for some reason, the music from the phone isn’t hooking up to the speaker. It’s not working, and so they’re trying to figure it out. Meanwhile, everyone is just kind of like standing in silence. So I grabbed this microphone, and guys don’t know where this came from. But I decided this is the perfect time to let everyone know at the party that I have a brand new podcast that went live today because it was yesterday. So I get on the pod. I get on the microphone. I’m like, Hey everyone, we are having some slight technical difficulties. My name is Alex Beadon. And I just want all of you to know that today. I released a podcast called on purpose with Alex Beadon. If you are into business and life and living your best life, and you should definitely go and check it out.

I’m also trying to get 100 reviews in the first seven days. So definitely don’t be scared to go and leave a review. Everyone’s like dying laughing. And I’m just kind of standing there thinking to myself, Wow, who is this girl who is literally speaking to a party of strangers while the music is down, to tell all of them to go and check out her podcast because when I first started my business, honestly speaking about my business was like a stressful thing for me. I remember being so ashamed of even telling people that I had my own business, let alone like promoting what I was doing. And you know, here I was yesterday, just on this microphone, announcing to the entire party to go and leave me a review But yeah, the podcast has been amazing, really happy to see it go live. We checked the stats today. And it has been listened to in over 36 countries in less than 24 hours. To me. That’s just so mind blowing that there are people all over the world listening to my voice, it like it’s just so cool. The internet is so cool. It feels like such an honor to be alive at this point in time. And to be able to get to use these tools. We’re like the first people to use these tools people like it’s so exciting to me the fact that you know, I can speak into this microphone, and you wherever you are in the world can hear it. And by the way, if you’re listening to this, I would absolutely love for you to just send me a selfie of you listening to the podcast tagged me at Alex Beadon. post it to your story on Instagram and just like let me know which country you’re in. Because it’s mind blowing, I think it’d be cool to like maybe create, like some kind of graphic with pictures of people all over the world just to like, celebrate the fact that we are all connected. That’s another thing I love about podcasts is that it really unites people who are like minded. So yeah, it’s been, it’s been really fun. I’m super pumped to see how the podcast goes. I’m also excited for the growing pains and the lessons and I know this podcast is just gonna get better and better and better and better. So for those of you who are listening from day one, and for those of you who are really implementing this into your weekly routine, I just want to say thank you for being on this journey with me and I do not take your time for granted. And I always want to make sure that I’m showing up and giving you my absolute best. And that’s really what this entire episode today is going to be about. I really looked at what what has happened to me over the past week. And I’m going to be sharing with you what I would share with my best friend that I think every single entrepreneur should know, based on what it is that I’ve learned this week. So let’s dive in. I think we’re done talking about the podcast, we definitely had some some launch struggles. If you’re going to launch podcast in the future, keep that in mind, for some reason on many of the other platforms. So like, for example, Spotify, when we submitted the podcast, Spotify picked it up immediately. So Spotify, you are awesome, keep doing what you’re doing iTunes, you got a long way to go like iTunes, really. I mean, even the fact that you know, it’s not just like, it took a long time for them to post it. They were posting it like one day there was one episode The next day, there was a next episode, the next day, the cover art was up two days later, you could subscribe two days later, you could leave a review, like it was just such a step by step process. Like I feel like they should just publish it. And it should just all be live ready to go all at once. Anyway. Okay, we’re gonna move on to the next part. This is something I’m really excited to talk to you guys about Facebook ads. So to kind of give any of you the backstory, you may not really know what’s going on. I have an online course it is right now the core of my business, it’s called Grand Slam. This online course basically teaches people how to use Instagram stories to help build their online brand, whether they are a personal brand, whether they sell a product, whether they have a physical store, whether they sell courses like I do, or maybe you are a service provider, it’s really for anyone who wants to use Instagram stories to create a connection with their people and with their audience that will hopefully result in more trust, which will hopefully result in more sales, right. So I’ve been really focusing on creating this course to be 100% evergreen, which means that people can buy it at any particular time. This is new to me, I’ve never done this before. Normally, I launch something and I give people a week to buy it. And then I close the cart and I don’t let them buy for another year. Right. So this is very differently just leaving the car doors open. You can literally buy Grand Slam whenever you want. And the main focus that I’ve been that I’ve been focusing on for the last

I would say since I was in Hawaii, is Facebook ads and really creating a funnel a marketing funnel that is bringing people in from Facebook ads into the funnel, giving them value and then converting them at the end into Grand Slam customers. Right. So we’ve set up our Facebook ads system, which has been amazing. I’ve learned so much. I’ve spoken to so many people about Facebook ads and it seems to be one of those things that many business owners I speak to have the biggest problems with because it’s hard to find someone you can really trust when when you hire someone to do your Facebook ads, like no one is going to spend your money as carefully as you will spend your money. So when I had to decide, am I going to pay you know 1000s of dollars to someone a month in order for them to take control of my Facebook ads or am I going to do it myself. I decided I wanted to have a really good grasp of Facebook ads before I bring anyone else in like I really wanted to know the ins and outs and I think you need to know your strengths. Like I’m super technical, going into the Facebook ad system and like figuring it out is actually quite fun for me. So this was not something that was super difficult or going to take up like a ridiculous amount of time trying to learn but the Learning has the learning curve has been steep, there has been a lot that has changed since the last time that I was really playing around with Facebook ads. So we basically set up this funnel. And the way that the funnel works is that on day one, they get sent an invite video. And the invite video is really simple. It’s like 30 seconds long. It’s like, Hey, are you interested in learning more about how to edit your Instagram stories, because I have a free course, that’s going to teach you everything you need to know about putting yourself out there on Instagram stories. If you’re interested in getting access to that free course, literally, all you have to do is finish watching this video until the very end. Once they watch that video until the very end, like I said, it’s only a 32nd long video, they basically get put into an audience of people who have watched that video up to I think it’s like 75%. So if you watch that video 75% of the way through, you will get access to lesson one, right, and this is what’s really cool about Facebook ads is that you can target people. So specifically, you can target people who visit a certain page. So like, for example, right now, we target people who come to the Grand Slam sales page, like if you visit the Grand Slam sales page, and then go on Facebook, the next day, you’re gonna see Grand Slam sale, sorry, you’re gonna see grandslam Facebook ads that are basically going to be leading you down a sales funnel, right? So Facebook ads is just really, really cool in that way. So day one, they get the invite video, some people watch it all the way through till the end, they then get sent day two, which is less than one, then they get sent day three, which is less than two, day four, which is less than three, and so on, right, they basically get sent down a marketing funnel and a sales funnel that ultimately the goal at the end is that they will end up buying. Now we’ve set this up in such a way that it obviously takes time, like you don’t know if it’s working or not on day one, because people aren’t getting sales messages maybe until like day nine, right, or like day 11 Or something like that. So it requires this patience of you spending a lot of money on Facebook ads, and you don’t have to spend a lot of money on Facebook ads. To be honest, I just really didn’t have time to lose or waste. I really just wanted to like dive headfirst in. So I was like, Cool. Let’s let’s, let’s hit the ground running. Right? So we’re testing it, we’ve put it out. And we’ve been I think we just hit day 11 sales are finally starting to come in. But guys, I will tell you those first 10 days, I was like, Oh my gosh, this is so it’s so weird to like be pouring so much money into Facebook ads and not seeing anything come back. I’m not used to that at all right? And it’s just one of those things where like, we’re learning how to measure different things we are. It’s just an entire learning curve. But anyway, it’s been going well, let me kind of explain to you the lessons that I’ve learned because like I said, I want these podcasts to be super valuable for you. Okay, so two main lessons that I learned this week. Number one, sequencing on Facebook ads, I had no idea that you could do that. I did not know that you could do. Okay, someone watched this invite video a day after they watched the invite video, I want them to get this two days after they watched my video, I want them to get this three days after the invite video, I want them to get this like I didn’t really know that that was a possibility. Right. So what I was doing, I was doing like, okay, 75 If you watched in video 170 5% of the way through, you get less than one, if you watch less than 170 5% the way through, you get less than two, if you watch less than two, etc, etc. Right? So I was kind of doing it more based on if you watch the previous video, you’ll get sent the next video. Now I realized that I don’t need to do it that way I can literally sequences. So day one, you get this day two, you get that day three, you get this, right. So that was a really fun thing for me to learn. The next thing that I learned is that there is a new thing on Facebook, where you can actually go to a Facebook page, like a business Facebook page, and you can find out like you can see which ads that page is sending out. Mind blown. That means you can go to all of your kumkum competition competitors, I’m getting this, I’m getting squared mix up, you can go to all of your competitors pages, and basically see which ads they are currently putting out there. You can see what they’re testing, you can if you keep an eye on it, which I know is like almost a full time job. But if you do keep an eye on it, you’ll be able to see what’s working and what’s not working based on the ads that they switch on and turn off. Right. So that has been really fun as well as just going around to lots of different people who are in my industry and being like okay, you know, are they using Facebook ads? I’ve been shocked by how many people are not using Facebook ads who I could have sworn would be using Facebook but Facebook ads so that’s an interesting and then also just looking at businesses that I know have really good evergreen funnels set up and just seeing like what are they doing what’s what’s the behind the scenes like guys, that’s something that I would definitely recommend you do go to your competition’s Facebook pages and just see like what are they doing and it’s not necessary. so that you can copy it, it might actually, in fact be so that you can create something super different so that it catches the attention of your prospects, right? But it’s it’s information. I think, as business owners, it’s good for us to know, what is the experience that our ideal client is having. Now the one thing that you can’t see on your like, when you’re looking at your competitors, Facebook ads, you can’t see who they’re targeting, you can only see the actual ad itself, right. So just keep that in mind. So if you’re wondering how to do this, basically, you’re just going to go to their Facebook page on the left hand side all the way at the very bottom of their Facebook page. Underneath their profile picture, it says info and ads, if you click on info and ads, you’ll be able to see all of the ads that they have running in which different countries, it’s really, really cool. So definitely check that out. So those are really like the two big lessons that I’ve learned this week when it comes to Facebook ads. Another thing when it comes to Facebook ads is really being clear about your conversions. Right. So for example, we have people who are buying Grand Slam, just because they found it on my Instagram, they go in the background, some technically, that does not count as a Facebook ads conversion. Right? So there’s something called Custom conversions within Facebook that I’ve been experimenting with and going into and basically trying to figure out like, how do we make sure that when someone buys, we know that they came from Facebook ads, I would definitely recommend if you’re someone who wants to learn more about Facebook ads, looking into custom conversions is definitely something that you that you’re gonna want to do. Another thing that has been super fun is Google Analytics. This is kind of like a common theme in my business where I think I have something set up and then I go and check it out. And it’s not set up. So this whole time, I really believed I had Google Analytics hooked up for the Grand Slam website, because I know I have it on my Alex Beadon website. I have it on the work with me dot Alex beadon.com. Like I have it on my website. So I just assumed I also had it on Grand Slam. So when I actually went to check it out, I do have it but I have it more as like a plugin on my website and not actually on the Google Analytics website, which means that I’m missing out on so many of the Google analytics tools. So I had to fix that this week, you know, I had to go in and be like, oh, gosh, I can’t even tell when like I can’t even tell where they’re coming from how long they’re staying on the site. Like there’s so many things that I want to know, through Google Analytics that I thought I was collecting, and I haven’t been collecting it. So that was another thing I worked on this week, which is making sure that the Google Analytics was properly picking up all of the statistics from the Grand Slam website. Because guys, I want to know, like, where are people coming from? How long are they staying? I think all of those things are really important to know, if you’re trying to track you know how many sales you’re getting. So that’s been another thing for me as well is just making sure that I have my Google Analytics properly set up. Another thing that has been kind of a running theme this week is I really been wanting to put so much time love and energy into my content creation. I just got a new camera guys, Laura brought me a new camera. It’s a Canon M 50. And it is like my baby. And at any point in time that I can use it, I want to be using it. But the truth is right now, there are so many other things that need to get done in the business like this is such a stage phase cycle season of the business where we’re like building, once we have this evergreen model up and running, it’s going to require a lot less work to keep it up and running. But because we’re now in the building phase of putting out the Facebook ads and trying to test it and seeing what’s working, what’s not working, it’s requiring a lot of our attention, like a lot of our time is spent just looking at the stats and being like, you know, is this converting properly? What do we want it to be converting at? What can we do to get it to be converting at that if we spend x amount of Facebook ads, how much money should we be making by the end of the funnel? So like, let’s say the funnel is like three weeks long, you know. And at the three week mark, in order to make sure that this is actually working, how much money should we have made. Once I get up and running, I will have more time to work on other things, I can probably get to a point where I can bring in a Facebook Ads Manager to actually focus on just like keeping an eye on the Facebook ads and making sure that it’s going well. But for now, like I said, it’s really important to me that I know how my money’s being spent. Right. So it’s taking a lot of time and energy away from the content creation, which is what I really love. Like it’s such a pain for me because I want to be making like the best, most epic Instagram stories and putting myself out there all the time. And I just feel like I’ve been super distracted by like what’s been going on with Ground slam and the fact that we’re trying to get these Facebook ads to a really good point. So that’s been a little bit of a struggle for me this week. Last in the business that I kind of want to talk to you guys and share with you about is Laura, who’s my best friend and also the operations manager in the business she and I sat down this week and basically it was so brilliant guys like I’m so glad we did this. We basically sat down and we wrote down every single person in the business. So right now that’s fine. If, and we wrote down who they are, what they do, what their roles are, what their responsibilities are, I feel like this is such a no brainer. And maybe you’re way better at this than I am. But I’ve always been the kind of person who is just like, oh, like I’m hiring you to do this school. But there’s no like, specific act like I’ve just required so much flexibility from everyone. And it’s never really been super clear and specific about like, this is your full responsibility. So sitting down and writing those out and being like, okay, this person has a lot on their plate, like, let’s move things around. Let’s be honest, it’s pretty much me, I have a lot on my plate.

And I’m trying to get to a point where it’s like, there’s less and less and less on my plate so that I can really show up in my zone of genius and be the best that I can be. So that was really helpful to sit down with her and just like lay out what are everyone’s everyone’s rules. Now, guys, this can work. You know, maybe you don’t have a big team, maybe you don’t have a team at all. So I’m just going to kind of translate this for you of how you could do this for yourself, is sitting down and just writing out what are all of your tasks. When I had to list it was like the list of what all of the tasks are like everything that needs to get done. And then it was kind of like the bare minimal list of what needs to get done in order for the business to survive and thrive. Right. So for me, that was like my email list. Super important. My Instagram Stories, super important. Grand Slam super important. Facebook ads, super important. Less important might be like my Facebook page don’t like really am not bending over backwards to have a perfect Facebook page right now not bending over backwards to have a perfect Pinterest page right now. Like I think it’s so important to focus and focus in on like, what are the profit generating activities? What are the like, literally, what are the priorities of activities? Like what comes first, what comes second, what comes third? And then sitting down and writing, writing out? What are the different tasks that need to get done in order for this to actually work? Getting super crystal clear on that? Right? And then from there, if you’re if you’re a solopreneur, bringing it in to your calendar, I mean, like cool. Every Monday, I’m going to focus on this task every Tuesday, I’m gonna focus on this task and really just dividing it and trying to create as much of a routine and as much schedule as you possibly can. I did this for myself meant like I said, me and Laura sat down. We divided up all the roles, and then we were like, Okay, how do we make my life easier? And for me, that’s like, really dividing things. I mean, like, Okay, I only want to take calls on a Thursday. I don’t want to take a call on a Monday, call on a Wednesday, call on a Thursday. No, let’s put all of my calls in on a Thursday. podcast interviews super important right now guys like podcast, this podcast is my baby. Like, I want it to really thrive. I want this to be one of my main content focuses, right. It’s not V main content focus. So you know, in order to do that, I need to do podcast interviews, where I’m interviewing these epic individuals about their lives and about their businesses. But I don’t want to be taking podcast interviews all throughout the month, like if I could squeeze those podcast interviews into like, one or two days during the month, oh my gosh, that that works so much better for me, I realized that I, I am someone who works with momentum, if I’m sitting down and interviewing someone, and then I have to stop and like, do my hair and makeup and film a video and then I have to stop. And then I have to deal with taxes and like finances, and then I have to stop and then have to have a team meeting. It’s too much for me. Like if I can just focus on one thing for as long a period of possible of time as possible. That works way better. So that’s what we did. We got clear on everyone’s roles, we got clear on our vision. Another really big thing guys is like, Do you have a clear vision of where you want your business to be? In three months? Do you have a clearer vision of where you want the business to be in six months? I don’t really work much past that. I’m not at that stage yet where I can work on like, even a yearly basis because like, the business is so dependent on the current status of the business, if that makes sense. So really just depends on what’s happening in the business. And like, where my mindset is that how I’m feeling. So I really worked like three to six months out. And that’s it. So we did that we had a really good strategic session of like big picture stuff, getting clear on everyone’s individual roles and how we can make each other’s lives easier. So that was super productive. Highly recommend that you do that in your business if you haven’t already. So that’s pretty much everything from the business side of things. Like that’s what I’ve been focusing on this week, podcast, launch Facebook ads, and then doing like the big picture strat strategy session with Laura super, super helpful. Now I want to move on to the more personal side of things. So Laura is visiting me from New York City. As I mentioned in Podcast Episode Number one, I hire my best friend full time and it’s amazing and it’s fun and we’re it’s it’s it’s so it’s such a dream come true because we work together. You know, I don’t know how many years ago now. And it was very brief. Like it really just kind of brought her in on like a project by project basis. And it was always my dream to be able to hire her full time and the fact that like we’re now doing it is amazing. We just I wanted to fly her down to Trinidad for three weeks to basically just make sure that we are on the same page, we wanted to get aligned, we wanted to make sure that we were sharing the same vision that we were that that just we couldn’t really flow together in person. So that’s why I brought her down here. We’re now two weeks into her trip. She’s now in her last and final week here. And it has been like, it’s been really interesting, because we’ve been working super hard. And at the same time, it’s this weird mixture of like, she’s here to work, but she’s also my best friend. So I do want to show her around and like, I want her to have a good idea of like, what my life is like here. So I want her to see the places I go and meet my friends. I mean, my family and like, all of that stuff matters to me as well. But at the same time, it’s like work is the priority. But it’s like, you don’t want her to travel all this way and like never see the beach, you know, so I’ve really just been trying to find a balance of how can we get as much work in as we possibly can? And how can we have fun together as well. It’s been interesting, like, even just now she was telling me she’s like, you know, it’s so cool that like we’re here working. But really, it just feels like we have a project together as besties. You know. So it’s been it’s been really, really fun. But it’s been super intense. Like, I feel like we have been working nonstop. And then in our break sessions, it’s like event after event after event socializing after socializing after socializing. And I think when you are always in that output mode, where it’s like you’re working, working, working, and then you’re going out and you’re like having dinners and you’re doing karaoke, and you’re going to your cousin’s birthday party, because it’s her birthday, and you want you want Laura to meet your cousin, it’s just a lot, right? There’s like a lot of like intensity right now. So I can feel that energy. She can feel that energy. So we’re working on like bringing in a little bit more balanced, where it’s like, okay, let’s, let’s be super focused for like the entire work day. And then let’s, you know, let’s find out like one events every day, because when she first got here, we were doing like lunch, and then we’ll do dinner. And then it was just like too much, I think. So we’ve really been working on on bringing in that focus. Also, though, I think we both know that like, we’re in the month of July, Laura gets married in August, I’m going to Colombia for the wedding in August. And then she’s having kind of like a friend’s moon. I think that’s what she’s calling it. So it’s basically like after the wedding, she invited a few of her friends. And Scott’s friend Scott is her husband to be we’re very excited for the wedding. And basically, they invited a few of their friends to go to another part of Colombia and basically like, stay there for a week and just like have a vacation together. So we’re she’s about to take almost the whole month of August off for the wedding. I think it’s like three weeks, I’m taking I believe two weeks off. And then as soon as I get back from Columbia, I’m actually flying out to England, because my sister’s getting married next year, she wants me to come with her to Italy, where the wedding is going to be held. And she wants me to go and see the location with her. And we’re going to do wedding dress shopping together. Because I am the maid of honor. My sister’s getting married, and I’m so freaking excited about it. But anyway, I’m the maid of honor. So I have the Columbia trip. And then I have the English trip. And actually before the Columbia trip, at the end of this month, I’m actually flying to Tampa because one of my best friends is having her baby shower, and she’s doing like a whole weekend of it. So there’s like there’s gonna be a lot of distraction in August. So I think both Laura and I know that now is such a valuable time for us in the business. Because we’re together, we want to work as much as we can and get the most out of it. And then also because we know that next month is not going to be as productive, there’s going to be way more distractions, we’re definitely not going to be working as much as we are right now. So we’re just trying to get the most out of it. This is just an intense season and cycle. But what it has resulted in for me personally is a lot of stress, right? And I think it’s one of those things where it’s like the team is growing. So I think there’s that that factor of like Oh, I’m not just responsible for me. And I’m not just responsible for me and calf which I’ve been used to for the past year. Now there’s like all of these other people on the team who I’m also responsible for. And then it’s like, you know, I’m seeing the stress show up in my body and like so my eye has been twitching guys for like the last five days. It is the most bizarre and annoying experience like it just twitches all day. And it pretty much twitches when I work I’m pretty sure that when I’m not working it’s not twitching. So it’s I definitely think it’s stress related. I’ve also been having like light sensitivity, where I just like really want to keep the curtains closed because my eyes are sometimes sensitive to the light and then I can start getting migraines for a long time this week. I know I wasn’t drinking enough water. We had like water filter problems and I for the longest time needed to go out and buy water so I was like avoiding drinking water. I’ve also been intermittent fasting because I I took remember, I don’t know if you guys know this or if I shared this in the last episode, but I basically got my hair tested. And where they basically they cut off your hair from the roots and they tested and they tested for like heavy metals and they test your,

like metabolism. And so anyway, I got the results back. And it basically says like, my body digests food very slowly. So what ends up happening when I’m eating all day, because that’s normally how I am, like I eat all day, I will eat breakfast, and I’ll have a little snack, and then I’ll eat lunch, and then a little snack. And then I think, and I always thought that was good, right. And now that I’ve taken this test, and, you know, she told me, she explained it to me, she was like, it’s like your body’s just focused on digesting all day long. She’s like, so try doing something like intermittent fasting, where you eat the same amount, but you’re eating it within an eight hour window. So I would say probably like, five or six days of the week, I’m intermittent fasting, so I will only eat between the hours of 12 and at 8pm. So it’s like my body’s going through this change of like, Oh, I’m now doing like this new way of eating. Laura’s here, we’re trying to get the absolute most out of our time together. But at the same time, I want to be social and like show her around. And it’s just like, I think just a lot of stress. And it’s funny how sometimes you may not feel stressed, but your body feels stressed and I can feel in my body like even, you know, I will wake up first thing in the morning. And I can feel the anxiety in my body. I don’t know if anyone’s struggles with anxiety. But if you do you know exactly what I’m talking about. It’s like this wired feeling. And I will get it first thing in the morning. And I know it’s stress related. I know that even though like energetically and my mind knows, there’s nothing to stress about. And we’re doing everything properly, and we’re doing everything correctly. And we’re on the right path. And we’re making a lot of headway. It’s like, my body is just experiencing a lot of stress. Because we’re in this intense work season, where there’s so much that needs to get done. Like I was speaking to Nick and he was like, Dude, you’re working a lot, you need to slow down, like you’re gonna burn out. And I’m like, I know, but there’s just so much that needs to get done. And the thing is, it’s like I’m enjoying it. Like, I can’t count the number of times this week that I’ve told Laura, oh my god, I love my job. Like I love doing this. This is so exciting to me. Like it fuels me the unknown, the uncertainty, it’s like, I’m just excited by it. Even though there’s such there’s so much risk. And I can’t promise that I know exactly what the end result will be. I love it. Like I just think all of this is so much fun. So it’s this weird mixture of like, it like so much fun, a lot of hard work, my body’s feeling the stress. And a lot of times like it can also sometimes feel counter counterintuitive, because like I know that this is a stressful season. I know that I’m working really hard. But I also know that this is not my ideal lifestyle. And I think this is important for entrepreneurs to to wrap their mind around is like, you’re going to have periods where you really have to focus and be super productive, and super efficient. And just be like hit the ground running every single day when it comes to your work. I don’t want to live my life like that. Like, I do not want this to be my normal, right. But I also understand the fact that like, this is like I’m working towards something right now. So I can I can deal with it. I can be in this stressful moment. And also know that I don’t have to subscribe to this as a lifestyle. This is just what’s happening right now. So it’s like I know a lot of people are like, how do you find the motivation? It’s because I know that this isn’t forever, I know that I’m putting in all of this work for an end goal, I know that I’m putting in all this work. And that this is just a growing pain. You know, when you’re like in puberty and you have growing pains, because your your your body is growing faster, then how does that work? I don’t even know your body’s going faster than your skin Anyway, whatever. You’re experiencing growing pains, right? And that’s that legit when I see this is Is this the most comfortable time in my business? No. Is it a lot of hard work? Yes. Is it a lot of figuring out and puzzle pieces. And like we just had another expected change happened in the business, which I’ll keep you updated with for sure now isn’t the right time to share. But there’s a lot going on. But I know and have deep trust that like this is just me getting to the next level. This is what getting to the next level looks like. So it’s important to recognize growing pains and appreciate them even if they’re hurting you even if it’s like not the most comfortable position because it means you’re growing. So like a great example is the other day. I had Catherine over Laura was over there both working out are so I pretty much use the dining table as like an office when I have multiple people working over because like I don’t have a big desk space for them. So everyone’s like around the dining table working and I’m cooking. And it was this weird moment where it was like whoa, like my business has reached a point where I am cooking and other people are working. And like I’m kind of taking a break and relaxing other people are working. And yes, there’s a lot of uncertainty right now. Yes. Working towards some really big goals. Yes. Like I don’t, I don’t know what like how this evergreen funnel is gonna go. And yes, there’s a lot of stress. And yes, there’s a lot of hard work. But like, if Alex when she first started eight years ago could see Alex today, she would be so proud she’d be like, Oh my God, you freakin did it. And like that’s important is like always stopping and appreciating it and being like, you know, I like this May, this this is this is I’m here now I have a team now, I’m not sure if in like six months, I’m still gonna be able to afford to have this team. But right now I have this team. And I’m going to relish this moment because this is my new normal. This is becoming my new normal. Right. So like, I guess what I’m just trying to say is like encouraging you to celebrate whatever it is that you have to celebrate however far it is that you’ve come always connect with that person. Like me eight years ago, fresh out of college, starting a photography business, I had no idea what I was doing. I felt a lot of shame and self consciousness about the fact that I had my own business. Like I mentioned at the beginning of this episode, I didn’t even have the courage to tell people that I had my own business people would be like, what do you do? And I’d be like, right, so like getting to this point where it’s like, I have hired people, people are working with me on my projects. And it’s just this really fun time of like, it’s challenging. Yeah. But like, I get to show up as a leader, you know, I get to create this team to be whatever I want it to be like, I want to have an awesome team, who all feel proud to be a part of the team who all feel proud of the change that we’re making in the world. And like it feels really good moving towards that. Right. So that’s just another thing that has been like a theme this week is like growing pains to is this the most comfortable? No, but like, do I know that it’s leading me on to bigger and better things? 100%? Absolutely. Okay, last but not least want to talk about like prioritizing self care. Especially because of the stress, especially because we’ve been working so hard. So like, right now, like as soon it actually took me a while to realize that I was experiencing so much stress, because we were working so much. I just kept ignoring it, ignoring it, ignoring it, ignoring it. And then when Lauren I sat down to have that whole business strategy session, that’s when she was like, dude, like, I think you’re, you’re more stressed than you think you are. She’s like it’s showing up in your body like you’ve had it switches for the last few days. Like that’s definitely not good. So for me, moving forward into the next week, prioritizing self care is huge. I do not want to burn out. And as much as I’d love to say, Oh, I’m Superwoman. I won’t burn out. Everything’s good. I’m great. Like, I’m only human. We’re all only human. So drinking tons of water, making sure I have food, making sure that I’m moving the importance of moving your body, right, I would definitely say like, right now, I’m not too focused on going for runs. And that has always been such a great activity. For me, I’ve really cut it out. Because I don’t want to go on a run in the morning when I’m hungry, because I’m doing intermittent fasting. So I want to go for a run after I’ve eaten or like right before I eat. But right before I eat, it’s noon, it’s really hot outside. So I think I might just have to join a gym and start going running like right before I eat and at least having a gym where I’m not in the heat. But yeah, anyway, the importance of moving going on walks like Lauren, I went on a walk this week. And that really helps like just moving your body in simple ways really helps. But it’s such an easy thing to just be like, No, I’m fine. It’s all good. Like, I don’t need to do that. Right? Like I’m working. I’m working. I’m working. I’m focused, I’m focused on focus, take a break, take a breather, relax. Anyway, I feel like this podcast was a lot. I feel like I just shared so much information with you guys. I would absolutely love it. If you could just send me a message on Instagram. Let me know what you thought of this. Like, how are you experiencing this podcast? This podcast is a creative process for me. And for you like I want this to be something that you’re getting value from. So anything that you can give me constructive kind of let it how can I speak constructive criticism. And also just letting me know like, what you liked what you didn’t like, anything like that would be very, very helpful and very warmly welcome. And I just want you guys to know how much I appreciate you being a part of this with me. I think this is really fun. This has been fun for me to to also reflect and be like this is what’s working. This isn’t what’s working. Here are the top tips that I would give you that I learned this week. So yeah, I hope that you enjoyed this. Thank you so much for listening. I appreciate each and every single one of you. And like I said, take a picture of you listening to the podcast, it could be a selfie, it could be a picture. I don’t really mind, post it on your Instagram story tag me. And I would love love, love to hear from you. Okay, guys, that is it for me this week. I really look forward to like implementing this into my weekly schedule and doing this again next week and really being able to continue to build this relationship with you. This is so much fun for me like YouTube was always super fun for me. But I think that this is going to just take it to a whole nother deeper level. So I just want to say thank you. I love you guys. I’ll talk to you next week. Bye bye Hey

thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.

#001 – Welcome to My New Podcast: “On Purpose With Alex Beadon” – Balancing Hustle With Well Being

I’m so happy to announce that my podcast is FINALLY HERE, and today I’ve got Episode 001 for you!

In this episode I welcome you to the On Purpose with Alex Beadon Podcast. We talk about *why* I decided to name it “On Purpose with Alex Beadon” and I share exactly what I hope the podcast becomes for you.

Once we get over the introductions, I dive deeper into what’s been present for me this week in my business and life including:

  • Why I decided to hire my BFF as my operations manager
  • The sacrifices I’ve been making due to my commitment to success
  • How to enjoy your life when you’re hustling and putting in the work
  • What I’ve been doing behind-the-scenes of our Evergreen Funnel
  • Why I’ve been turning to Amanda Bond for all things Facebook Ads
  • The downsides of unrealistically high expectations
  • The one part of the podcast that we had to re-do
  • The important thing to remember when you’re in hustle mode
  • One simple change I’ve made since being in hustle mode to make sure I’m taken care of
  • The importance of discerning what’s a productive use of your time and what’s not
  • Why I don’t subscribe to society’s definition of “productive”
  • What I’m most excited for this week (Laura’s visit!)
  • What I’ve been doing with IGTV and what I’ll be doing with it moving forward

QUOTABLES:

“This is the thing about business that I love so much…. You’re taking leaps of faith, really hoping that things are going to work out the way you want them to work out… and simultaneously you have to be strong enough that when you take that leap of faith and it doesn’t work out that you remain grounded and unaffected.”  – Alex Beadon

“I’m such a ‘done is better than perfect’ person” – Alex Beadon

“Whenever I’m in a period of hard work, showing myself compassion and kindness is rule number one.” – Alex Beadon

“You have a bodyguard at the front of your mind… Just because a thought comes in does not mean it has any validity. You choose the thoughts you want to believe in.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends 😉

P.S. Loved this and want more? Check out our other episodes here.

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lift. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose.

Hello, friends, it is Alex Beadon here and I am so excited because you were listening to episode number one of my brand new podcast called on purpose. I’m so excited that you’re here that you’re listening. Like I said, this is the very first episode. And so in this episode, I really just want to introduce myself, introduce the podcast and then dive into podcast number one. So in this episode, I’m going to be talking to you all about how to deal with your life when you’re working super hard and when to accomplish your goals. It requires a lot of hustle. So I talk about my experience with dealing with that intense hustle season of my life. But before we dive into all of that goodness, I really just want to introduce you to the podcast and really give you a good idea of what it is all about. So I created on purpose as a way to have the types of discussions that light me up the most, I’m someone who really enjoys meaningful conversations, conversations that really get down to the core of who someone is, what matters most to them, and what it is that they are trying to create with their lives. I believe that it is an honor to be alive and breathing here on this planet. And I believe that we all have a responsibility to show up as our best selves. And to leave this planet better than when we found it. I want this podcast to be a part of your weekly routine that really helps fuel you to be that best version of yourself that really helps you think outside of the box see things from a new perspective, and allows you to see what is truly possible for you. The reason why I decided to call it on purpose is because it has a double meaning. Firstly, you know how you can say like, you can do something on purpose like you do it. Purposely you do it with intention, oh, yeah, I did that on purpose, right. And then there’s also on purpose, which means like the actual word purpose, which has more to do with meaning and fulfillment and being aligned with whatever it is that you believe the purpose of your life is, right. So I love that it takes both of these meanings. And it kind of brings them together, both about taking action on purpose, doing something on purpose, like actually choosing your destiny. And then at the same time, choosing a destiny and taking all of those action steps to make sure that they are in alignment with the end result with whatever it is that you want your legacy to be. It’s about thinking big picture enough to make sure that you’re steering your ship in the right direction. And it’s about thinking small picture enough to make sure that you’re actually doing it with intention that you are in alignment with the person and human being that you want to be. So that’s why I decided to call it on purpose. And it really does define the way that I live my life. And the way that I want to show up in the world is both on purpose and on purpose. This podcast has two weekly episodes, you will get a solo episode on the Monday and a guest interview on the Thursday. Now the solo episodes are really just an opportunity for you and me to connect and get to know each other better. So it’s a place for me to really open my doors to what is going on in my life and business to share with you what has been on my mind that week what I’ve been struggling with what’s been awesome. I think that there’s just so much room in this online space for people to be more vulnerable. And for people to be more authentic. And to really share the nitty gritty, it’s so easy to like go on Instagram and look at someone’s highlight reel and be like, Wow, their life is so amazing. I wish I could be more like them. And it’s so much more nourishing to hear that same person have real life conversations about what is legitimately happening in their life at that very moment. That to me, those types of episodes that I listen to where people are really real, honest and authentic. Those are the ones that I learned the most from, those are the ones that I get the most inspiration from. And so I wanted to create a space where I can have those moments with you, my audience, and then the guest interviews are going to be more about you know, someone’s life really getting to know a creator or a business person or whoever it may be not only getting to know them but also deep diving into like what’s worked for them what hasn’t worked for them. Each one of those episodes is really there to help you walk away feeling inspired, motivated and having learned something that you didn’t know previously. For those of you wondering who I am. My name is Alex Beadon. I’ll tell you a little bit about me. I’m a business coach, and I’ve been doing business coaching now for past five years, and I have loved every single second of it. I’m the kind of person who can just get lost in conversation about entrepreneurship, small business, social media, building a brand, online marketing, all of those things really excite me and light me up. And at the same time, I would say, What makes me super different is that I’m also just as passionate about your mindset and about what’s going through your mind, how are you treating yourself, what’s your energy, self care, self love, all of those things, to me are just as important, and are just as much of a piece of the puzzle as the strategic side of things. So in this podcast, you’re definitely going to get a strong mixture of both, you’re going to get the strategy and you’re going to get the energy and the mindset side of things to one day, I will definitely take you through my full life story and tell you all about my career and how I got to where I am today. But really, all you need to know right now at this very moment in time is that I’ve created this podcast, to be someone who is alongside this journey with you. I’ve actually never had a real job ever since I graduated from college back in 2010. I have been someone who has been 100% self employed, which is something that I’m really proud to say. And I think it also just shows how dedicated and committed I am to figuring this entrepreneurial journey out. And it fascinates me how every single business owner that I run into does it differently and makes it work for them. And to me, that’s what is so fascinating about the entrepreneurial journey, especially as we move into a time where we have the internet, we have access to so many tools at such small cost that can really help us leverage our voice, leverage our message, leverage our products and services. So to me, like being alive at this time is such an honor. And I want to create a platform here on the podcast where we can have really interesting conversations that help support you in your journey of entrepreneurship. One of the things that I stand for the most is that it’s not just about the end goal, it’s not just about hitting that profit goal. It’s not just about getting your business to that specific level or being featured in that magazine. It’s about the journey, if you are not enjoying the journey of entrepreneurship, you’re doing it wrong. And so that’s really what this podcast is all about. It’s about being on purpose, doing things strategically. And also making sure that you are in alignment with the legacy that you want to ultimately leave behind. It’s about creating your own version of success, and being able to define that version of success for yourself. And it’s also about learning to make it happen in a way that’s enjoyable. Like I said, it’s all about the journey. It’s not just about that end goal. Like I said, What matters to me just as much as the end result of creating whatever success it is that I want to create in my life and my business. It also matters so much that I enjoy the journey that I create a life that is worth living. And so to me, that’s what the solo episodes are really about. It’s a place for me to really like connect with you and show you the more of the journey and less of like, oh, this is what I accomplished, or this is what I did. I really want to open the doors and be like, Okay, this is what one right? This is what went wrong. Here’s a failure that I experienced this week. Here’s something I struggled with this week, because like I said, like I have learned the most from people who are open and that kind of way where they’re bringing you into more of like the daily behind the scenes thoughts that are actually running through your brain. So I really, really do hope that you enjoy this format. And I’m so excited to just experience the process of this podcast because I know the further we go into this podcast, the more I’m going to learn from you guys what you like, what you don’t like what’s helpful, what’s not helpful. I’m really excited to watch this podcast morph into something that I can say I’m super proud of. And something that you guys can say confidently is a non negotiable part of your week. Like that’s really what I’m trying to create here is an audio experience that guides you that makes you feel aligned. And that makes you feel as though you’re creating something that you can be proud of. So I really hope that this podcast helps support you in not only creating a very successful and profitable business, but also help support you along the journey in the moments where you feel like oh my gosh, what am I doing? Is this the right step? I failed again what is happening? Like that’s what this podcast is for. So I just want to say thank you so much for being a part of this journey with me. This is just the very first episode we have so much more to come. And it is an honor to be here by your side for this journey. Thank you for being here with me. So before we jump into today’s episode, I just want to say a huge thank you for being here with me like for any of you guys listening to this, you were probably my ride or dies and I just want to say I appreciate you guys and love you so much. And I just think it’s so much fun to be on this journey together.

So much of what I do is for you, I have so much respect for you as a person as someone who is a business owner and I know that most of you listening to this are so aligned with everything that I just spoke about, about this podcast, the name of the podcast of just living a life that is on purpose. It is just such an honor to be able to connect with you in this way. And I’m really looking forward to it. Let’s dive in, shall we? Okay, so what has been present for me this week, there’s a lot going on in my business right now. So let me just like get you guys up to speed. I just at the beginning of this year, really focused on launching Grand Slam, which I believe we launched at the end of March, beginning of April. And my goal was to make $60,000. Like, that was what it was that we were aiming for, we ended up making $100,000, right. So we ended up making way more than I was hoping or expecting to make. And it put me in this really interesting position where I was like, okay, like, I need to figure out what I’m gonna do with all of this money and how I’m going to wisely redirected back into my business. Previously, whenever I make large sums of money, to be quite honest with you guys, I just kind of like spread it out over as many months as I possibly can. I just live on it. And like that, just kind of what it has always been like, and now I’m at this point where I’m like, No, I want the business to grow. And in order for the business to grow, I need to reinvest back into the business. So the first thing I did was I got clear on what, what was it that was that I was spending the most of my time on, that was really holding me back from the activities that I love. So I sat down and I wrote a list of like, okay, what are the things that I love doing? What are the things that I could spend all day doing? What are the things that I wish I was spending all day doing? And those that list is really like creative things like I am, I used to be a photographer, guys, that’s how I got into all of this. i My career started off as a photographer. So creativity is so important to me, feeling self expressed is so important to me. So I was like, Okay, I know that I want to spend more time making content, like these, like this podcast, and more videos, and I want to spend more time on Instagram. And I want to spend time like actually connecting to my audience, finding out what it is that they’re struggling with, so that I can be of the highest service to them, right. So like, that was really where I wanted to be spending most of my time. And then when I looked at where I was actually spending my time, it was a very different story. I was spending hours every day just like checking on like, where are we? What needs to get done, and just evaluating like, the priorities of tasks, it was just taking me such a long time. And it’s not my strong point. It wasn’t something I was enjoying, it was something that I was doing, honestly, because it had to be done. So I decided that I was going to add someone to the team. Keep in mind at that point, I already had one full time employee called Katherine. And we had been working together for about a year and you know, had a really good working relationship. And, you know, she’s really in charge of the visual elements. So like the graphics, she’s also in charge of a lot of the behind the scene tech stuff. So I had all of those bases covered, thank God, but I really wanted to bring someone in who could think strategically with me and help me plan and help us basic raise our levels of productivity, and keep an eye on our end goals, where we are what needs to get done. And also fill in any of the blanks like really, this. We’re at the stage in the business where like, there are so many things that need to get done. Every single person on the team needs to be flexible. They need to be able to do multiple things. You’re like when you come and work for Alex bieden you need to be multitalented, right. So I was looking for this perfect person. And immediately the first person that came to mind is my best friend Laura. So to give you the backstory, Laura and I have been best friends since the fifth grade since we were 10, which is insane. We went to the same middle school in Venezuela. And we have been best friends ever since. She actually helped me launch one of my very first courses, online courses, which was called feel good blogging, we launched it back, I believe it was like 2013 2014 that we started working together. And ever since we work together, at that period of time, it was always my dream to hire her because I just realized like, this is someone who I can trust, like hands down not only trust in a way of like, she’s not going to spill my secrets or like that type of trust, but also a type of trust where it’s like, I know that she is not relying on me to to like connect the dots for her. I remember we were launching feelgood logging back in maybe 2020 1420 13. And there was something that needed to get done. And I had forgotten to tell her that it needed to get done. And when I remembered that I forgotten to tell her and I brought it up to her. She was like, Oh yeah, I already took care of that. And that just blew me away. Because I was like, wow, like you’re actually thinking five steps. 10 steps ahead. She’s super organized. She’s really on top of things. And ever since we worked together, back then I was like, Dude, this is the person who I need to bring into my business full time to really help with operations. So fast forward, you know, five years. And here I was making this decision, like, is this an investment that I that I’m ready to make, right. And this is the thing about business that I love so much is that it’s always like this weird mixture between you’re taking leaps of faith, really hoping that things are going to work out the way that you want them to work out. And simultaneously, you have to be strong enough that when you take that leap of faith, and it doesn’t work out, that you’re that you remain unaffected, that you remain grounded, right. So we had the conversation, obviously, I need to pay her a full time salary, she’s like, I don’t know if you can afford me, we had the conversation. She gave me a number that she wanted. And I was like, You know what, it’s a really big number. But I’m gonna go for it. Because I feel like you know, it’s just, it’s not, we’re never like, we need to, we need to jump in at some point, we need to jump in, even if I don’t feel 100% Ready, and we need to figure it out and make it work. So this is Laura’s, I believe this is Laura’s third week working with us, or we might be into week four right now. And it has just been amazing. Like, it’s so nice to have someone who is really super organized, which is something that I’m horrible at. But at the same time, you know, it’s also one of those things where someone doesn’t get used to working with you for like, I would say a good six months, like, it’s not really until that six month mark that you’re out maybe like four to six months where you’re really feeling in flow with someone. So we’re just going through that period of time where we’re getting used to each other getting used to working with each other. And it’s also just really exciting because there is so much that needs to get done in order for us to keep her in the company and in order for us to be able to afford to keep her so because there’s so much that needs to get done. And because we are literally constrained by time, my to do list just feels like it has never been so long. Like I was speaking to Laura. And I was like dude, I feel like ever since you’ve joined, it has just been non stop. And here’s the thing, guys, this is really what I want to speak to you guys about today is that in your business, you’re gonna go through seasons, you’re gonna go through seasons, where it does require you to wake up super early and work almost all night. And you’re going to have to make some sacrifices and not go out to whoever’s birthday party, or you’re going to have to miss some time down the islands, which is something that we do here in Trinidad. Everyone goes on a boat, they go down the islands, it’s basically like you’re on this boat in the middle of the ocean, or sometimes we go to people’s houses. But like, last weekend or two weekends ago, everyone went down the islands. And I was like, Nope, I’m staying at home because I’ve got things to do. And like, when I think about the big picture, right? It’s like, what are you willing to give up the short term sacrifices like, Oh, I’m not gonna go down the islands, which is something that, you know, we do quite regularly and something I’ve done what seems like a million times in my life and something that’s never gonna go away. And something that I can definitely choose to do the next time in exchange for the fact that like, I’m moving forward towards my goal. And I’m actually making things happen within my business that need to happen in order for me to reach that next level. And yes, there always is that next level, but you just have to know that like, okay, for me and my business right now, I’m really setting it up so that I don’t have to be working as hard as I’ve been working. Over the past seven years of running my business, I want to get to a stage where it’s super flexible, and I can decide to take lot days off, etc, etc. But at this stage of my business, it requires a lot of work, it requires a lot of hard work, it requires a lot of focus, it requires a lot of diligence. And that is 100% of what I’m willing to give to it. So it’s weird, right? Because it’s like you want to enjoy your life. That’s why you have your own business. But at the same time, in order for you to get to the next stage to get to the next level, a lot of times it requires you to put in the work. So that’s kind of where I’m at right now. It’s just this period of a lot of focus, a lot of hard work, a lot of laptop time, a lot of learning as well because I’m trying to learn a bunch of new things, really trying to take my business to that next stage where we have Grand Slam set up in an evergreen way so like this week, I’ve been working on Facebook ads I’ve been working on finalizing our evergreen funnel and really not even finalizing it it’s really that I’ve been working on like getting the bare bones of it set up I have to give a big shout out to my girl Amanda bond. If you’re looking for any help with your Facebook ads, she is my go to woman. She’s so knowledgeable in that area. So she’s just been such a great support system for me whenever I have a question I’m just like Amanda

What am I doing wrong? What’s happening and she’s just been super helpful. So I’m very, very grateful for that. But you He has been interesting to, I’ve learned so many new things about Facebook ads. One of them being that when you’re setting up your evergreen funnel, you should start at the end. This is something I learned from Amanda is that you should start at the final phase where it’s like you’re trying to convert sales, right? So you’re targeting the people who visit your sales page, and you’re sending them Facebook ads, so that they remember Oh, yeah, I went to that base. I went to that sales page. And I really did it. I was curious about Grand Slam. And now here are these ads on my Facebook feed that are prompting me to buy Grand Slams like that’s really what I’ve been focusing on this week, along with this launch of this podcast. Like, honestly, guys, I cannot wait until this podcast is live because it has been taking up. So much of my time. It is ridiculous. And again, one of those things where you have to hold space for the fact that like it is quite an annoying thing to have to work on. Especially before it’s live, especially when like, there’s so many different pieces of it that you’re trying to juggle. But at the same time remembering that like this is a long term play like this is not going to be this hectic forever. We’re launching a brand new podcast, we’re trying to get 100 reviews in the first week. So we have goals that we’re trying to accomplish. There’s podcasts that need to be recorded, there’s interviews that need to be edited, the intro had to be recorded. When we did the intro for the first time I hated it. And I was like no, like, I cannot press publish on this. And guys, I’m such like Done is better than perfect person. Like, I’m totally happy to press publish on something, even if I don’t think it’s the best thing ever. Because I realized that my expectations are impossibly high. And it’s just unrealistic. So like I’d much rather just press published and sit on something because it’s not perfect. But the first intro, I honestly hated it, I was like, this cannot be the intro to on purpose. Like, we have to have to have to redo this. So we edited the the intro, it sounds way better. Now. Now it’s at least at a place where I’m like, okay, I can put my name on this and feel proud about it, which is great. The important thing for me during this time has just been remembering to take care of myself, because I think when you’re working so hard, it’s really easy to get into a bad state of mind, where you’re just constantly being hard on yourself and be like, Oh, you didn’t get this done. You didn’t get that done. Whenever I’m in a period of of a lot of hard work compassion, showing myself compassion. And kindness is like rule number one, like, anytime a negative thought comes into my mind, I’m like, Nope, that is not allowed. It’s like you have a body guard, you know, like your whole body guard at the very front of your mind. Any thought that comes in, you’re like, let me judge whether you’re worthy of really believing because just because a thought comes in does not mean that it has any validity, right. So it’s really about choosing which thoughts you want to believe. So that’s been a really big theme for me this week. Also, just doing my best to take care of myself, make sure that I’m well fed, make sure that I’m well watered. One way that I did that is we’ve started ordering meals from someone so she drops off lunch for me every single day. And also giving myself time to do things that aren’t productive. I’m putting productive in air quotes. Because if I look at something that I would normally consider unproductive, not that I would consider unproductive what society might consider unproductive. So like cooking, I love to cook like I find it so therapeutic. I think it’s it’s just a really nice way to connect with myself. It feels like I’m serving myself, it feels like a self love practice for me. But it takes me like two hours to cook and make a meal and eat and then clean up. And it definitely takes a huge chunk out of my day. But I look at that as a commitment to myself. And I’m like, Okay, if I can cook a meal for myself once or twice a week that would make me feel really taken care of. And it would it would give me space to relax and just completely disconnect from work. And actually, that is productive. So for me during this busy period, it’s not necessarily about like working nonstop, but it’s about being as productive as possible. So it’s about getting in bed at the end of the night. And When Nick is like, hey, let’s watch. What are we watching? Billions when he’s like, Hey, let’s watch billions tonight. It’s about having the the wisdom to be like, You know what, if we’re going to watch millions, it’s probably going to take like an hour to finish an episode. Which then means that I’m going to sleep an hour later, which then means when I wake up early tomorrow, I’m not going to feel my best. So you know what tonight, let’s not watch billions because I need to get my sleep. And that’s really important for me tonight. Another great example is like going for walks. Me and Nick are starting to have a commitment with each other where we go for walks like once in the morning once in the evening, like twice a week, right? So we’re starting really slow because he’s he had took a lot to be like, Hey, let’s go for a walk. I don’t think it’s on the top of any of our lists. Like we’re both such highly productive people. It doesn’t feel like the most productive thing in the world to go for a walk and then you start to realize that yeah, it is super productive because number one you’re getting in like a light workouts You don’t have to do like a run in order for it to be productive, you can go for a light walk. And if that’s productive for your body, it’s movement movement is good, right movement is good for the brain, which means that it’s good for my business, it’s good for taking care of me. So that’s good. It’s also great for our relationship. Because we get to talk to each other and catch up in a situation where we’re not distracted by other people. We’re not distracted by our phones. So like, you could look at that. And for the longest time, I know both of us did, where it was, like, we want to go for a walk together. But man, we got so much going on. Like, we’ll just kind of put it off this week, we made a plan where like, Okay, on whatever day, it was Tuesday evening, we’re gonna go for a walk. And Tuesday evening came around, and I had so much work to do. And I was like, gosh, the last thing I want to do is go for a walk, I really just want to sit here and finish my tasks. And then I was like, you know, what, Okay, step back. Is this productive? And the answer is like, Yes, this is productive. Like, even though it’s taking me away from my work, I probably need a break. Because I’ve been working all friggin day long since early o’clock, right? So to me, that’s like the beauty. And the fun part of being in this space is getting to be in that position of leadership with myself where I get to make those decisions about what is productive, and what’s not productive. And sometimes it’s not what society would say it’s productive. But you know, what society’s version of productive, could not interest me any less, I know that if I don’t take care of myself. And if I’m not getting enough sleep, and if I’m not moving my body, and if I’m not meditating and taking care of my mind, I know it’s going to negatively affect my work, I know I’m going to burn out, I know it’s gonna seep through into everything I do in a negative way. So that’s why for me, it’s just super important, make those decisions. What I’m most excited for this week, because I’m recording this on a Friday, this is going to go live on the Monday. So when you’re listening to this, Laura is actually going to be coming to Toronto, to Laura lives in New York, New York, New York. Laura lives in New York. And we decided that, you know, since she’s new to the team, it’d be really beneficial for her to come down, visit Trinidad for a few weeks, see what it’s all about. And for, it’s just to like to get us to come together and really get aligned in the business to allow her to meet Katherine. I think it’s just it’s such an exciting time in the business. And there’s so much work involved, we’re we’re like really powering through to get as much finished as possible. I just thought it’d be like, soul food for her to come and visit and for us to get to be together. Like I said, she’s also my best friend. So like, it’s not just good for business, it’s good for my heart. It’s good for personal reasons. And so yeah, she’s going to be coming on Monday, which I’m so excited for. Not only I’m excited to see her, but I’ve also ordered all of this new equipment guys, IG TV went live last week, right? I’ve been putting out an IG TV video every single day that is live, which I’m super proud of. I’ve been doing a lot of repurposing of old content, but what I really want to get into is creating fresh content specifically for IG TV. But I didn’t really have the right gear, because a lot of my gear is heavy stuff like stuff that I I could put this camera on a tripod, and it would do a really great job. But I’m not going to bring this camera out and about with me, without really thinking about it. Because it’s heavy, it’s cumbersome, it’s just not comfortable. The more you guys listen to me talk, the more you’re going to realize I’m all about flow. And I’m all about ease. And I’m all about things just like I said flowing and being easy. So I bought a bunch of new equipment. And I’m so I’m really excited because she’s going to be bringing it all down with her when she comes. So that’s going to be amazing. And then also today, finally, our Facebook ads were approved for that final stage of like getting the sales, right, because remember, I told you like Amanda bond has me working backwards. So we’re working at the sales part first, where we’re targeting people who have visited the sales page, and we are sending them sales messages. So like, for example, right now we have four videos. One is a what is Grand Slam, another one is Grand Slam for you. Another one is a testimonial. And another one is basically an alive that I did where I answered people’s questions about Grand Slam, right. So I was like, let’s start with these four and kind of see how it goes. So those are currently live, we’ve had our first sale of the day. So that’s super exciting. So I’m just really excited to see like, how are the Facebook ads actually going to turn out? What’s gonna work, what’s not gonna work. And like I said, guys, like, I’m really here creating these podcasts, to share what’s happening behind the scenes and to share the lessons that I’m learning. Because I wish that someone was doing this. Like for me, you know, like, I think it’s really cool to share these types of things. I don’t think it makes you any less of a business owner, like Yeah, I’m still trying to figure all this stuff out or I’m trying to grow in this way. I’m trying to grow in that way. No one ever gets to a stage where they’re like, Okay,

my bet is good. Like, I’m done, right? There’s always a next level of growth. So I think having these conversations is really important, and it’s something that I want to do. So yeah, I’ll be sharing that with you next week. Hopefully I’ll have a little bit more insight into how the Facebook ads have been going, what’s been working, what hasn’t been working and what my big lessons have been. And yeah, I would say that those are the things I’m really looking forward to next week. Okay, my friends, that is the end of episode number one of on purpose. Thank you so much for being here with me and for listening all until the very end. Please take a moment to send me a message on my Instagram. You can find me at Alex beaten and let me know what did you think of this first podcast episode? And what did you like? And what would you like to hear more about? These solo episodes are really just completely freestyle. Like I have not planned anything. I’ve really just kind of like let my mental chatter flow out of my mouth. And I like I said, I wanted to be very open and honest. But your feedback matters to me because I do want it to be valuable for you. And I want you to be able to walk away and be like cool, like I learned this or I can implement that or like I’m going to shift my mindset in this way. I want it to inspire you, motivate you get you in the right place, the right frame of mind. Thank you so much for listening and I will talk to you guys again next time. Bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.