#020 – Getting Real on Social Media, Why Self-trust is a Non-negotiable & The Importance of Course Correcting with Elizabeth DiAlto

You want your audience to trust you. But do you even trust yourself?

This is the conundrum that Elizabeth DiAlto, former fitness coach turned spiritual counselor wants you to ask yourself.

“I think what’s really important are these foundational pieces of knowing yourself and who you are, and constantly honing in your own creative voice.”

Elizabeth’s raw and unapologetic approach to self-help and spirituality has made her a fountain of ever flowing creativity and a grounded voice to listen to. From her Wild Soul Movement workshops to her unfiltered podcast aptly named “Truth Telling”, Elizabeth is the mover and shaker you need to help create some forward momentum in your own life.

“I don’t empower people. I facilitate people empowering themselves.”

In this Podcast, you’ll learn:

  • The benefits of having structure in your day
  • Why feedback is essential to course correction
  • The core foundations of trust
  • Creating a morning ritual in 3 easy steps
  • Knowing when to follow your intuition

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Stay Truthful with Elizabeth:
IG: @elizabethdialto
Website: www.wildsoulmovement.com

Transcript Available Below

Alex Beadon 0:00
In this episode I speak to Elizabeth DiAlto, a former fitness coach turned spiritual counselor, and comedian on how she structures her week as a business owner. On her nine minute morning routine, on how she is herself on social media, how she creates boundaries, and her relationship with consistency. We talked about how she uses intuition in her business, how she plans her year in advance. And most importantly, we talk about how to learn to trust yourself. This is a fantastic episode for anyone who wants to marry their intuitive side with their strategic side. And for anyone who’s learning how to really step into who they are as a business owner. This is on purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slipped from purpose driven into autopilot. Take a deep breath. Relax, and let’s get you back to where you belong. On purpose.

Welcome to Episode 20 of on purpose with Alex Beadon. Guys, I’m feeling so delighted that this episode is going live today because it is with someone who is very near and dear to my heart, Elizabeth DiAlto. When I look back at my life, there are a handful of people who have been incredibly influential in shaping the person I am today. And Elizabeth DiAlto is definitely one of those people for me. She’s been a spiritual mentor to me and has played a crucial part in helping me discover how to connect inwards on a deeper level and really know who I am. I went on one of her retreats back in 2016. And it changed my life. Her podcast was one of the first podcasts I was ever obsessed with. I literally used to listen to every single episode. And so she really introduced me to the power of a podcast, and was the initial inspiration behind my own podcast that you’re currently listening to. She’s such a bright light in this world and being in her presence for the retreat was one of my favorite life experiences. It is such an honor to have her here on the podcast today. And I hope you love her vibe as much as I do. Be sure that if you do love this episode, make sure to tag us both when you listen to today’s episode, when you post it on your stories or wherever you post it. You can find her at Elizabeth DiAlto over on Instagram. That’s Elizabeth DiAlto on Instagram. Before I let you dive into today’s episode, there’s also one last thing that I just want you to note. We actually recorded this episode back in January. And since then, a lot has changed for Elizabeth, she has a much stronger focus on pursuing her comedy. And in this episode, even though she says that she wants to avoid having some type of visual theme on her Instagram account. She now actually has an Instagram theme that has more of a visual theme. So it’s beautiful to see how she gives herself permission to change and evolve and doesn’t judge herself for it. Or try to keep herself in a box. I think you’re going to love this episode, make sure to let me know what you think of it. Enjoy.

I’m so happy that you’re here with me today. On up girl. I

seriously think that like one of the main reasons I started this podcast is because I love your podcast so much. It’s just so glad to hear it. Yeah. So thank you. It is such an honor to have you on the show today. I’m super pumped. So the very first question that I’m going to ask you today is what do you find most nourishing about having your own business?

Elizabeth Dialto 3:58
Freedom? Oh, that’s

Alex Beadon 4:00
a good answer. This is the answer that I’m realizing everyone is saying to like freedom. What does freedom look like to you? Like how do you maximize the freedom? How what does that look like?

Elizabeth Dialto 4:09
Yeah, well, and I love that you asked what’s most nourishing about it because the way I’m built and my personality is like just like very inner authority driven very autonomous. So what’s nourishing to me is not to have to like compromise or sacrifice or deal with other people’s rules, requirements or standards because that I get very stubborn and very rebellious with that. So it’s nourishing to me to not have to feel like I need to like fight for my authority. So for me that looks like being able to the generalization is being able to do whatever I want with whoever I want whenever I want. But in practice what I feel like that sounds like I just do whatever I want every day and like c’est la vie 24/7 Not the case. It just is I choose like, I actually am a person with a lot of structure. Because what I found over the years is that the structure gives me room for freedom gives me room for creative expression allows me to actually do create and be how and who I want to be. So you know, for example, on a very practical way, it looks like I don’t really schedule calls on Mondays or Fridays, not with other people, like I’ll do internal do team calls, but no calls with anyone else, no coaching calls or anything like that. No group calls, no workshops, Tuesday, Wednesday, Thursday are like the call heavy days, if I’m coaching, if I’m running a live training or doing something like that, if I’m running interviews for my show, Tuesday, Wednesday, Thursday, and that just gives me space to have time for creation. Because here’s one of the things for freedom that I realized was so important for me as well. Being able to chunk things in ways that make sense to me. So if I’m doing podcasts, interviews, like all the time, kind of haphazardly, I have to move in and out of mode. So if I’m like writing, then I have to hop on a podcast interview. And then I have to go back to writing that second batch of writing isn’t going to be great writing. So to be able to choose blocks and go, Okay, I’m creating content during this time, I have coaching calls during this time, or I’m going to interview people for the show on this day, I only actually do podcast interviews, like one or two days a month now. So I can like be in the energy of the momentum of having the conversation, you know, so to me, the freedom to structure my time and create how it is that I create is like, that’s really what it looks like, I have plenty of space in the morning. I love doing like morning routine morning walks, I live by the beach, I like to go outside, I like to start my day by feeding myself. So then my energy for the rest of the day to do or create whatever needs to happen in the business. Is there. Yeah,

Alex Beadon 6:50
I love that you said that, that like you, you have the structure. And it’s almost like the structure allows the creativity like room to thrive. Yeah, I couldn’t agree with you more. And I also love that you said that you’d like to take the mornings for yourself, because that leads us nicely into a question that I’m absolutely dying to ask you. Because I feel like you’re the person you’re the perfect person to ask this question to. And the question is, as someone who has all of that free time in the morning, and you’re now at a point in your business where like, you’re not worried about the next paycheck, and like how you’re going to pay your bills, like seems like you got things kind of figured out by now. I’m wondering how that works for you in terms of you being able to, to structure? Sorry, my mind just got completely lost. That’s okay.

Elizabeth Dialto 7:44
Cuz you’re so excited to ask the question. Question. I do that sometimes.

Alex Beadon 7:53
No, okay. So, right, I’m really talking about like hustle and like, play and like you taking the time in the morning to like, get into the right energetic space so that you can show up in your business the way that you want to show up in your business. Looking back, or like, if you had to give advice to people who are just starting out, would you say that that is just as important when you’re starting out as when you’re like, really able to take the time because I know so many people, when they’re just starting out are like, Oh, it’s easy for you to say because like you’re making money now. But like when you’re not making money, and you’re super pressed for time. It’s maybe not as important.

Elizabeth Dialto 8:29
This is a great question. And the answer truly is, it’s actually more important, when you don’t have your money figured out yet. The reason why is because I know what it feels like to wake up in the morning and to first feel gripped by stress or anxiety about how you’re going to pay your bills. How are you going to keep this business going? Or you know, maybe some people are still like working at a job like how are you going to balance everything? How are you going to get everything done? And if that’s you, you have more stress and you have more anxiety, you have more fearful and you have more worrisome thoughts running through your mind. You need the time in the morning to set the day straights, get your energy, right get your mind right before you start doing stuff more, even more than people who like, quote, have it figured out, right? Because the if you’re bringing that fear, that worry that doubt that stress, that anxiety, if you’re bringing that energy to the tasks that you’re doing, that’s going to be the momentum you built. That’s why a lot of people get stuck in those places. I certainly I got stuck there for a while. Because I didn’t realize this I wasn’t I would be like I don’t have time for you to think I’ll do it if I get to it without realizing actually how important it was to study myself in the morning. And here’s the thing, it doesn’t have to be this like intricate morning routine. I have bare minimums because there are days and sometimes it’s not even that I have so much to do. It’s just that the creative energy is flowing and the stuff is coming and I’m like Okay, I gotta get to the computer now because the flow is happening. So I just have a bare minimum. Like, I could spend three hours on my morning routine if I wanted to, but it very a bare minimum, I have like this 10 minute practice that I do.

Alex Beadon 10:03
And so for you, if you’re giving advice to someone and keep in mind, a lot of people listening probably don’t even have a morning practice aren’t even aware of like, the benefits or what they should be doing. So what would you recommend someone to do or focus on for those 10 minutes?

Elizabeth Dialto 10:20
Yeah, actually, I have, I have a nine minute morning ritual that works really amazing. So I’ll even give you an extra minute back, people can just go to wild some movement.com forward slash ritual. But I’ll explain it to you. There’s three parts to it. There’s just like breathing, just breathing, getting into your body. And this, this isn’t just like a female centric practice. This is for men and women, this is about getting present in your body and with yourself in the to start the day. And then there’s a little bit of movement, just moving your body, it doesn’t have to even be exercise. You know, for my for my female clients, it’s more sensual movement, which here’s the thing. If there’s any men listening as well, it doesn’t have to be feminine, sensual movement, but just something that like, moves your body in a way that like brings energy into your body, your you know, you just woke up, even if it’s just some stretching, if you like yoga, maybe it’s like a tiny bit of yoga, that that’s part of actually my mandatory 10 minutes in the morning, I’ll just do two sun salutations. That’s it just to that brings tremendous peace into my system. And then journaling, what’s good and what I want. Because I know how a lot of people’s minds start in the morning, everything I need to do everything I didn’t get done yesterday, I’m already behind. This isn’t good enough, all that kind of stuff. So we just shift the focus to what’s going really well. And what do I want? So we’re focusing on what’s already present that’s working, and what are you working towards. So those three things breathing and getting your body moving around a little bit, however, it is to just like, get present, get here, nourish yourself, you’re also communicating to yourself subconsciously, that you are just as worthy of your time, love, energy and attention as everything and everyone else. Because if you’re immediately going into checking your phone, going on Instagram going on Facebook, the subconscious messages, everything in the external world is much more important than the internal world. And that’s not really gonna help you build sustainable growth, business, income, lifestyle, or really anything that you want.

Alex Beadon 12:19
I love that. And I love that brings us nicely into the next thing, which is about social media and the relationship that you have with social media, because I think you’ve done such a good job number one with I think you started blogging, because to be honest, I can’t remember when I started following you. But I think when I started following you, you were just blogging, then you started the podcast, then you started getting into Instagram, because I know at one point you were and now you are definitely more posting and active. And at the same time, it seems like you do a good job of keeping your distance but still engaging with it enough to keep people interested and to allow people to have a connection with your message and your business and what it is that you do. So can you talk to me a little bit about that. And the evolution of that?

Elizabeth Dialto 13:05
Yeah, I love this question. Because it I’m still in the evolution of that. Because, you know, it’s funny, this kind of goes back to the first thing like that freedom and how I rebel against like other people’s rules. I’ve tried, especially with Instagram, I’ve tried to get into like, doing what people tell you you’re supposed to do on Instagram. And I just can’t like the curated feed where like every other picture is like perfect, and it looks like this. And it looks like a checkerboard. I actually love other people’s. I’m like, This is amazing. I just can’t do it. Yeah, I’m not built that way. Because it’s too plan. It’s too contrived. In some cases. It’s just not my game. Yeah. So. But what I realized and also too, so there’s two parts, there’s like the engaging and the choosing what to post. But then there’s the checking. Yeah, I go through phases where I might find myself in this like phase of incessant checking, and I’m like, this is a problem. Why am I doing this. And so I’ve taken some breaks. Most recently, I took like two and a half weeks off social media, it was glorious. And I realized that I wasn’t checking social media all the time, I had more time for studying, learning, the things that I love to do to hone my craft and my skills. And also, you know, my inner my inner own work, you know, reading books that I had been wanting to read watching videos, writing a lot more writing, because you’re correct. I used to blog way more I started the podcast, I basically stopped blogging. And so now I’m getting more into writing and also finding my voice in a different way. And what’s cool about social media is on Instagram, I’ve never been one to just like post the picture with like a short caption. I write on Instagram, like I’ll write meaningful posts. So in a way over the last few years, treating Instagram that way, I didn’t even realize this until recently, has also been like a creative writing practice and platform for me, that has helped me to find my voice. Because, you know, I like anyone. I’m a dynamic person. So I have an intellectual side I have a spiritual side. I Have an outrageous sense of humor, I find a lot of ridiculous thing to be so freakin funny. And like, That’s My nature, my nature is to goof around much more than it is to be serious. Yeah. And I’m also like, deep, but I’m also reflective. And I get to express all of that in whatever way I feel like on Instagram. So people get to see that this is a real dynamic person. And it’s funny, because I was also reflecting on this recently, like a year and a half ish out of a relationship. And I had been with the person who was like, just couldn’t was really triggered by my full expression. And I remember, I posted this really hilarious thing on Instagram one day, and I literally remember the day and the post when he was like, I don’t think you should post stuff like that. I don’t think people are gonna take you seriously. And for whatever reason, I believed him. And I started scaling back on expressing that part of myself. And then what’s hilarious once I got out of a relationship, and I just like kind of just was able to go back to being me because I wasn’t being criticized all the time. by another person who lived in my house.

I realized that it’s like people’s favorite thing. Yeah. A big part of who you are, it really

is. And so you know, we all have our relationship. I was I had some codependency stuff I had to work through. And so now that I don’t do that anymore, it’s really fun. And it’s really cool. And it’s really encouraging to see. And I love that Instagram now has this highlights feature, but because people ask me all the time, they’re like, can you please just like record your laugh. And so what I’ve started doing is saving and pinning the and highlighting the Insta Stories where I’m like laughing and being ridiculous. So I have, I have three highlights on my Insta Stories. Right now I have Beach, because people love what I share, like beautiful. I live in Malibu and by the beach. I love nature is a big part of my life. I have laughs and I have dolphins, because dolphins are amazing. Yeah,

Alex Beadon 16:51
three great things.

Elizabeth Dialto 16:53
And so in terms of the evolution, but like those are kind of always the things that I’m figuring out, what is the appropriate balance and integration for where I am right now. And for what feels important to me. You know, my message is always evolving and expanding anyway. So, you know, there was a while but I was like, I’m not gonna post memes anymore. And I was like, there’s so much great content that is really in line with, you know, what I believe in? And what is my message? And like, why not? Like, I like sharing? Why would I not? Why do I feel the need to create everything from scratch when there’s so much great stuff already out there. So that’s the phase that I went through when I was like, I can’t share anyone else’s stuff. I need to be original 24/7. And I was like, Nope, there’s so much great stuff. So I’m constantly saving, I love that quote, I love that meme. Like I’m constantly stockpiling stuff. So I can share it again later. And what also is a place where I’ve had to experiment and realize what are my boundaries is in responding to people’s comments. So even today is even a great example, at the time of recording this, I posted a quote from a recent podcast episode of my own. And a friend of mine asked me to elaborate on it. And I was like, I’m not going to do that. Like, I don’t want to, I don’t need to like I don’t owe people any kind of explanation, like, what actually makes them one thing that I have the time or the desire to like spend 15 minutes explaining my quote to them on Instagram, like, go listen to the podcast episode. And I don’t say that to sound like a jerk. But it’s like it’s a boundary because some people do that. Some people are they’re just like on social media all day. And to me, that’s not a way I feel a need to engage with people. That’s why I have a podcast, I have a lot of free content for people. So that I’m happy to go here do this. And maybe I feel that way. Because I also have a lot of clients, I run programs, I run teacher trainings, I speak I run live events, I’m creating a lot of stuff. So it doesn’t make any sense to me for free to take time to over explain myself to people on my social media platforms. It’s just that it’s not how I roll. I have no judgment, if that’s what you want to do. I’m not interested in spending my time like that.

Alex Beadon 19:01
I love so much of what you just said number one, I love how you were like, I know there’s so many like strategies and things I should be doing on Instagram. But like that’s not for me. I like that you’re just doing it in your way. Number two, I like that you’re like, consciously thinking about how to inject your personality, like how to actually use the the format as a way to express yourself. I think so many people are just like, so busy looking at what everyone else is doing and like how like trying to strategize how to stand out or whatever. And it’s like, actually, if you just be yourself and just have fun with it. Like that’s, that’s really all that’s required and like, inject your message into it. You’re good to go. So yeah, I loved all of that.

Elizabeth Dialto 19:46
Yeah, yeah. And then what I started to do recently because I just had such a desire to spend less time on social media is I hired someone to like do the posting for me. And I created a team account. So I’m actually I just started So I’m not all up in it yet, but I’m gonna actually phase out of responding to comments and DMS and stuff, I probably won’t ever phase it out completely because I like it. I enjoy it. It’s like fun. And I enjoy that interaction. But in terms of like, if people are asking for like resources, or where’s the link or whatever, like, I don’t need to respond to that, but nor am I interested in having someone respond as me. Yeah. To me, that feels inauthentic. So we created a team Elizabeth account. And so if you follow me on Instagram, you’ll be seeing that sometimes I’m not gonna respond. But you’ll see someone on my team being like, Oh, hey, you can find that over here. Because it’s just like, that’s not a high leverage activity for me to be an Internet Librarian for people.

Alex Beadon 20:44
And, and a librarian, that’s brilliant. Okay, great. So talk to me now about your relationship with consistency. And like constantly having to put out podcast episodes and like just trying to be consistent with the content that you’re putting out.

Elizabeth Dialto 21:01
Yeah, so this was back when I was blogging, and I had a YouTube channel consistency was really hard for me, because I felt like I was having to force myself to do stuff. Ever since I started the podcast, consistency has never been an issue for me again, because I love the podcast. And it’s like really Zona genius for me. So it’s just easy. And, and over time, we’ve just developed better systems and structures like like, even now, I’m only doing podcast interviews, like maybe two days of surely one day, but maybe an extra day, out of the month. Because then things are batched. They’re done ahead of time. I can record the intro separately. Like I write all that I write on my own copy anything you ever read on my website, or my things like I write my stuff myself. And that’s important to me. And so the consistency is easy for me because we batch things. But I was doing things a little more haphazardly. Anytime I find myself under the gun, that’s not great. That’s not going to be when I create my bad stuff. So with the podcast, we’re usually batched out minimally one month, and so we’re always at least four to six weeks ahead of ourselves. So whenever crunched for time, whenever under pressure, you know, we have plenty of time and space for everything to get done with all the moving parts. So that’s really easy to be consistent. And then what I’ve done now with Instagram is I’ve just, we, what we post on Instagram, we post on Facebook, I don’t really have a Facebook strategy, because I don’t I Instagram just feels more enjoyable to me. So we just like post everything on Facebook, every post on Instagram. But I just I for me, it was easier to organize by having some general themes. So on Tuesdays, Tuesday is the day that for my posts, I like to share some kind of like really beautiful, like awe inspiring nature. And whether it’s a picture I’ve taken myself at the beach or whether it’s something I find I follow all the like the ocean, the National Geographic, the nature accounts, I follow all of those on Instagram. So I’m constantly stockpiling pictures from them. So today’s the day that I like to share something like that. I do feel good Friday, where it’s like funny and heartwarming memes all day. Wednesdays are like wild. So Wednesday, so we’ll share maybe we’ll do an Oracle reading from my Oracle deck. Or maybe we’ll share a quote from the Sunday sermon podcast episode. You know, Mondays, we always post a quote from our most recent podcast episode that just went up Thursdays now we since I do two different types of podcasts episode a week, we’ll share a little snippet, a clip, an audio clip from the Sunday sermon, or the Monday podcast, I don’t remember which one, but it just gives us a second chance to share the podcast and in a different way to encourage people to like go check it out if like that, quote resonated for them, or whatever. So we’re basically mining quotes from our own stuff. And using that as well to populate the Instagram, as well as just like having some posts throughout the week where I’m like sharing something about myself or something that I do and then asking people like, what do you do for this? Like, where do you go to reconnect to yourself? Or, you know, what’s your favorite thing to do in the morning? Or like, what’s something ridiculous that made you laugh until you thought you’re gonna pee your pants? You know, like, thought you were gonna die laughing. So, yeah, those types of things. And again, for me, just having those little themes and those little things to weave in throughout the week is just it gives me the space to express what I’m wanting to express in the with the dynamics and the the fullness of expression. But it’s not contrived. Yeah. And here’s the other thing, if it’s even in the plan, even though I’m having someone posts for me, throughout the course of the week, there’s a couple spots where it just says spontaneous by Elizabeth, right. So it’s like, it’s still built in whatever I feel like posting that day. It’s not just like, Oh, I saw a friend of mine showed me like her her social media plan. And there was this one category that was called like, personal share. And I’m like, Well, I’m not going to do that because I’m not going to queue up a vulnerable post just because it’s Tuesday. At 3pm, you know, and again, I don’t have judgment for that. And you know, but like, that’s not how I roll. So it needs, there’s still probably, if we’re posting, I don’t know how many times, maybe 1215 times a week on Instagram. Four or five of those spots about a third of it is spontaneous, right?

Alex Beadon 25:20
I love how just listening to you talk about your business, I feel like you’re a business artists like you treat your business like art. You’re like, this works for me, this doesn’t work for me. And you really make it customized to who you are, and the way that you want your business and life to be reflected. So my question is, Have you always been that way in business? Like, what was the aha moment where you were like, Oh, I don’t have to do it the way everyone else is doing it or whatever? Like, I’m sure you must have grown into that. Yeah.

Elizabeth Dialto 25:51
So I’ve always been, I’ve always been myself. I actually remember it’s, it’s rampant now. But a couple years ago, when people first started talking more about authenticity, I remember being like, What the hell is this about? Like, why? Who needs people to teach them how to be themselves? Yeah, I didn’t get it. Because I always just was myself. I was always comfortable being myself. But then I, what I began to understand was that a lot of people were not didn’t have that kind of confidence for all kinds of reasons to do with, like, their self esteem, their upbringing, you know, was their home encouraging when they were young? Were they encouraged to be creative or not, you know, all kinds of things. And I was like, okay, cool. So I developed a lot more compassion for that. But I also realized in business there’s, we’re learning so much constantly, like, the same way we have to, like unpack our childhood core wounds, to be like healthy, emotional, and responsible, mature adults. I feel like an entrepreneurship, it’s similar. So like, my, my entrepreneur, linear, my entrepreneur lineage is Marie Forleo. I did the school, I did Marie’s mastermind back when she was still doing it. That was the that was my first place I learned about entrepreneurship. And so as I’ve grown and developed over the years, I’ve also had to on wind, some of the stuff that I learned from, like Marie, and friends, that just doesn’t resonate for me anymore with where I am. And again, it’s not making those things wrong or bad. But it’s just going, okay, cool. Some of it works for me and my personality and who I am and how I’m built and how I want to do things, what feels in alignment for me, some of it really does it. And I go through phases, like, I’m basically always experimenting, going, does this align right now? Or does it not? Right, and I’m willing to go back and forth and do things, you know, and there’s also with different customer avatars for different programs, it does make sense to communicate certain ways. And in other ways it doesn’t. Something I also really realized is that, like, I grow and evolve, spiritually, and personally, I’m like, constantly working on that, because I love it, it’s just part of who I am. I also have to really make the effort to tap into where my people are at. And make sure I’m not just trying to take them on the journey I’m on. But I’m going where are they and meeting them where they are. And I think social media is an amazing opportunity to keep our finger on the pulse of where our people are, by using it as well to kind of like, do little little mini surveys all the time, where postings until like, agree or disagree. I’m constantly paying attention to where my people are, like, their level of consciousness experience perspectives, what’s triggering for them? What do they get really excited about? Is that make sense? So yeah, a lot of it is social experimentation.

Alex Beadon 28:30
I want to dive into that before I forget about it. Because that was just so I love what you said how you’re like you, you’re focused on where they are at and like, what their level of understanding is, so that you can best serve them. And social media kind of helps you connect the dots in that way. But also, it’s interesting, because as a business owner, especially for me, like sometimes it’s like, I just want to kind of like always be talking about what excites me and like what I’m really intuit that at that time. So is it that you just made like this conscious decision that like, this is what you’re focused on? Like, and how does it evolve? Like, where do you draw the line between like, I want to bring people up with me?

Elizabeth Dialto 29:10
This totally relates to the question you asked me before this about, you know, learning and unlearning, as if through entrepreneurship, right? Because there are things that people say that you should and shouldn’t do. Yeah. You know, so one of the things that I realized is this piece of advice that until you’re something you’re nothing, meaning, it makes more sense to be like I do women’s empowerment than like, I do Self Help for everybody. Yeah. So I think what’s really important are these foundational pieces of knowing yourself and who you are, and constantly honing in your own creative voice. And part of that comes from staying connected to and constantly refining your value. I’ll use your priorities and your message. And knowing like the core elements of your message. So for me, core elements of my message are always everything you’ve ever needed. It has always been inside of you. So I really believe empowerment. I don’t empower people, I facilitate people empowering themselves. And that’s very clear through my work, I’m not trying to be a guru, people treat me like when people put me on a pedestal, right, and that’s okay, they’re gonna do that, I had to get used to that, I would try to constantly be like, I resisted it for a really long time. And that might ease my message a little bit, but I was like, human nature, they’re going to do it, I’m gonna let them because I trust myself, I know, I’m responsible, I’m never going to take advantage of people, I’m never going to abuse that power. And I’m always going to so part of my messaging is always reflecting back on to people reminding them that like, it’s, it’s everything is inside of you, it’s yours. So that’s a core part of my message. The Value Trust, the value of trusting yourself and trusting in life is a core part of my message, the value of knowing the difference between judgment and discernment, a core part of my message, the body is sacred core part of my message, right? compassion, kindness, forgiveness, generosity, core values for me and who I am freedom, justice. And then truth telling storytelling, yeah, sharing responsibly, though, right? Not like oversharing not doing the whole, like, I need to be vulnerable for a minute. Again, I’m not judging that for people who do that, it’s just not my style. Because to me, there’s a line between when we are being genuine, and we’re when we’re performing. And so that’s not my style, you won’t catch performance on my stuff. We go through phases, we go through phases to try things out. Sometimes we overshare. And then we have the vulnerability hangover. And we’re like, Ah, that was too much good to know, you know, so we could just like, it’s like constant course correction.

Alex Beadon 31:56
Okay, so I want to talk about how you use your intuition when it comes to your business, because I have a feeling you use it for probably everything, but more specifically, when it comes to like planning your year, or when it comes to planning for the future. Like, what is the difference between, okay, I’ve made these plans, and I’m going to stick to them. And like, Okay, I’ve made these plans. But now that I’m actually here, I’m going to change my mind and do something different. What is that like for you?

Elizabeth Dialto 32:22
Yeah, similar. The last thing I said, there’s constant course correction. So what I have learned to do is to plan like the big rocks, and also my business model is in a place, I think this is a cool conversation, there’s a difference between being a person who has a lot of offerings and being a person who has a business model. And for many years, I just had a lot of offerings, but I didn’t have a business model. And in the last three years, I’ve really been tweaking and honing the foundation of the model. Because once the foundational things are in place, and there’s like consistent revenue coming in, you then can know like, what we need to hire people, we need to do more things, we can’t do everything. If I don’t have the revenue for it, right? Like even this year, our revenue is higher than it’s been and the people I need to hire, I can’t nest I don’t necessarily have the budget to hire everyone I’d like to hire right now. So we have to prioritize, we have to pick and choose. And so what is helpful is to focus on service number one is the most important thing, but also be smart enough to go What’s the easiest path to cash, if we’re needing some more support, what’s the easiest way to be in service and make money. So even I had taken a break from one on one clients. And I went back to it because it’s the easiest way for me to just like inject some extra revenue. And so I just I had to rework how I work with one on one clients, so that it feels like find it exciting for me. And it actually is a service. And it’s not just like, I need money, who wants to work with me. Because if the energy are coming from as I need money, that’s not really that’s not attractive. So I had to kind of like, come back to, you know, being willing to do some things that aren’t necessarily like my highest excitement, and figuring out how to get them to be really exciting, so that I could do them so that we could fuel the things in the business because I invested so much in the business last year, like I haven’t done the tax break down yet, but I probably just broke even last year, I don’t think I had any massive kind of profits last year, because it was just like, back in the business back in the business. It was a very growth oriented Yeah, like, put the money towards what will grow the business like building the foundations. We also deconstructed a lot of stuff to reconstruct it. And so I share all that so long winded answer to the question, because it’s not just black and white. You’re constantly growing and changing. You’re constantly growing and changing often will launch a program and be like, Oh my god, I hated that program. Yeah, the content was awesome, but I hated doing it. How can I do it in a way that’s still a good service and valuable for people, but delivering it in a way that’s more aligned For me, that makes more sense for me. And so I’m tweaking and stuff like that. So we’ll put the big rocks in the calendar. The other thing is, I’ll commit myself to the year, I’ll be like, this is the plan, we’re gonna do it. Even if I have to, like finish out the year kicking and screaming, because we’ll learn. And then we can correct course next year, I what I had done earlier on in my career that was really not helpful, was constantly just like kind of flying by the seat of my pants or being too, too spontaneous, and not giving myself the chance to feel something out. Because I don’t know if anyone listening here, if you haven’t done it, it’s well worth it to do the Colby index. So you can see like how you actually, Colby is an assessment that helps you see how you are productive. I have high quick start. So my energy is really high in the beginning of a project, but towards the end of it, that’s when I start to taper off. My team knows that about me. And it’s their job to get me across the finish line. Right? You know what I mean? So it’s important, again, to know yourself and commit to things for a long enough term in your business to go to even know if it worked or not. Because sometimes, like the first time you run a program, that’s not necessarily indicative indicative of how it is. Yeah, because there’s a there’s a magical element always. So the first time you do anything, so to run something a second or a third time, and then be like, Oh, okay, I see, here’s what we need. Here’s what we could do a little better. And something I hadn’t also done that I was really lazy about the first few years was I wasn’t serving my people. Now we survey people a couple times a year in general, the audience, but then programs like as soon as they’re over, we’re like sending out that survey, we’re getting the feedback, what was good, what needs work, and we’re willing, there was like a little ego involved. For me. This was like a fun spiritual bypass. Like, right? No, I really felt like everything was divinely inspired. And I’m surrendering, and I’m just like, trusting what wants to come through. But that also meant that I wasn’t necessarily paying attention to what people were telling me was effective or not. Yeah, I was just doing what I wanted to do. Which answers part of your question as well, instead of going and what’s effective for people? And how can I also consider that people learn differently. Some people want to read the transcripts, some people want the audio, some people want the video component, some people are going to be in a Facebook group, some people are never going to be in a Facebook group. So how can I have all these different supportive elements so that depending on how people learn, they can still engage with what I’m creating, yeah, in a way that’s going to be impactful and effective and useful for them.

Alex Beadon 37:30
If you’ve created something, and you have a plan, you’re going to launch it and whatever, at some point in time, during the launch, you’re like, Oh, I really don’t want to do this, like, this just feels icky, but you’re sticking to it. And you’re like, pushing through, what is the process of bringing yourself to alignment, even though you feel all of that resistance.

Elizabeth Dialto 37:56
So I don’t, I don’t have the experience of launching an actual thing that I didn’t want to provide. But I have the experience this happened last summer of during my launch, realizing that some of the marketing wasn’t aligned for me. So I just straight up, called it out and corrected course right in the middle of it. And that’s me. And that is also me being in alignment with my message, right? Because that was during my wild soul movement launch. And that program is all about connecting to your intuition and trusting yourself. Right? It was really easy for me to send out an email to be like, Hey, y’all, I’m actually not comfortable with this thing that I said on the webinar the other day, and it would be very hypocritical of me to have this intuition and not share it with you and not correct myself. So I’m sharing this if it’s a turn off for you, cool. But you know, for everyone else who’s on board, you know, here’s, here’s the deal, like everyone, everyone can have this bonus, it’s not just for the people who can make it live.

Alex Beadon 38:50
I love how you have such like this deep trust and faith, or at least it seems to be that way. And maybe now it’s easier for you because things are going better in your business. But when you were just getting started, because I know you had a pretty different journey when you first started, you started out in fitness, and then kind of moved into this more spiritual path. But when you first started and you were struggling to make ends meet or struggling to hit the numbers that you wanted to hit, how did that faith and trust play out for you? Were you just as as faithful then as you are today?

Elizabeth Dialto 39:29
No, no, no, I wasn’t that because this is part of that this is part of the work. So there’s that saying you teach what you need to learn. And you know, you’re you’re I think, are you in what? I know you came to one of my weekends, but are you in wild some movement? Do you have the program to or now I do. Okay, cool. I thought you did. So you know, two of the first sections of wild some movement about surrender, release, trust and receiving. And so that was really medicine I needed. And so through my own work through my own program and developing that stuff, I learned how to do those things. That was not the case for me. I wasn’t I was still very much in my original conditioning that of like, there’s never enough, right? It never was really, for me so much like, I’m not enough, but it was like there’s, there’s, it’s there’s never enough money. And really just like I had some real scarcity mindset stuff going on. So I had to I had to I had to work through that stuff do a lot of like forgiveness and emotional release and stuff around that to get to a healthier place with money, and healthier relationship to money and visit. And so. And that all really helped me to just be more faithful. So even now, you know, and again, just because a business is doing is generating more revenue doesn’t necessarily mean it’s generating more profit. So last year for me, it was a big year, it was a year of lower more revenue, but lower profit, because it just like a couple of things that I had planned. And again, I’m always experimenting with stuff couple things really did not go the way I thought they would go. And also, it was a very deep year personal healing for me. So I just didn’t have the bandwidth for my business that I had had in previous years, it was very much a personally focus here from last year. So where that faith was really tested are times when money was a little tighter than I had gotten accustomed to, which was really cool and really humbling. Because we kind of live in a world where we get the impression that everyone’s businesses grow every year, whatever the case, like that’s just like, it’s not how it’s supposed to be. That’s not That’s not it’s an interesting, like expectations slash assumption that people make. But so that wasn’t the case for me last year, we didn’t grow last year. And it was it was really cool to have the experience and go and also I didn’t die. I didn’t go out of business. My confidence wasn’t shattered. We just did some stuff that didn’t work. I didn’t take it personally, I didn’t make it about me. So that that is kind of the difference between how I used to take things more personally, and be doubtful and fearful and worried maybe this isn’t going to work. But like, at no point was I like concerns that the business wasn’t going to work. I was like cool. Like, we just need to figure out a better way to do things. Yeah, we got some great, great lessons in contrast of like, what wasn’t working, what didn’t work, things we’ve been doing. And what essentially it happened is the business outgrew me, we needed more help, like I needed more support. I was personally trying to like still shoulder too much. Things had just gotten bigger than for just me and a couple of people to handle. So just we really needed some extra support a little strategic support. And we needed to like analyze the business and go, Okay, what’s working, what’s not working? That is a place where I had been irresponsible before. I wasn’t really evaluating things. After we went through it. I was just continuing to try new things instead of going, how that work, like what can we take with us? What do we need to ditch. But again, I bring this in because one of the things that I’ve really developed is the balance, right? Part of where my trust and faith comes now is just like the very practical grounded things of like, I know how my business works. Yeah. And I have data I was in the years where things weren’t going? Well, it’s because I was not paying any attention to the data.

Alex Beadon 43:03
I love that. Yeah. It doesn’t sound fun. Yeah. And this is something that I see a lot of people struggle with. They’re like, even when it comes to things like strategy, it’s like they’re so put off by it, because they just like go with the flow, which may be if that’s working for some people great. But like at the end of the day, I think it’s a mixture of both right? Like, you have to find that balance between using your intuition and trusting your guts, and then having like, fail proof, maybe nothing’s fail proof. But you know what I mean?

Elizabeth Dialto 43:36
And I think, you know, where the intuition comes in, for me is in making decisions, right? It’s in making those pivots. It’s in, you know, order of operations type things, right? It’s like, is this the project? Is this the next best thing? Or is it not? Do I actually need to put that on the burner, and be patient about that we could do that later. You know, that’s where the intuition really comes in. It’s like, I listen to the intuition. And then I take the action based on the intuition. So it’s not just like, flowing all the time. I’ll be super honest, I don’t know anyone who is in flow all the time that doesn’t have any kind of structure that actually has a successful business. Yeah, they might get paid by people to do a variety of things, but I wouldn’t call it a business.

Alex Beadon 44:17
So I remember what my question was, I wanted to ask you, when you were doing your fitness stuff before, and then you decided to completely change topic. What was that like for you? How did you know that that was the next best step for you? And what advice would you give people who are in that weird phase where they’re still trying to figure out like, what should my topic be watching my message be?

Elizabeth Dialto 44:40
Yeah, this is a fun question, because it might have looked on the exterior like it was, Oh, I just I flipped. I’m doing this now. But for me, that was actually a transition that took over a year because I had had the initial intuition, the initial inkling, the initial poll to start talking about stuff much deeper. Beyond fitness beyond working out more around working in. And I at that time this was back in 2012, I was inspired by people like Danielle Laporte. Like I remember thinking, she just writes about whatever she wants to write about, I want to be able to do that. And so I had to transition I had to start introducing like, different types of things and kind of weaving them in and connecting them. That’s actually how wild soul movement was born, because I still wanted the work to revolve around the body, right? Because it wasn’t this like hard transition. It was actually like this. It was an evolution. It just was like, it made sense to like, go here next in the exploration. And so I just started by using social media, primarily Facebook, to ask people questions. Have you guys ever thought about this? What do you think about this, and noticing how people felt about things. And people were really engaging in those conversations, which is why I had started my first Facebook group a couple years ago, that I since closed, and then I started another one, and then close that one, too. I’m not into free Facebook groups anymore. But for me, it was about letting my curiosity lead the way, right, and bringing people along with me through my curiosity, and then realizing cool, a lot of my people are curious about the same things. I’m curious. And of course, there were people who wanted me to stay in fitness. And they weren’t into the deeper conversations I wanted to have. And I lost those people. And there’s no shortage of fitness people on the internet. So I just trusted that they would find someone else. And what’s cool right now is I’m actually in another shift like that, where wild soul movement isn’t going away, like fitness went away, I stopped doing fitness, I’m not going to stop doing the wild soul movement or women’s empowerment work, but it’s not going to be the core of my work anymore. Now I’m going to core focus more in on trust and truth telling. And we’re building out a trust assessment. I don’t know when this is going live. But the trust assessment will be out by March, to kind of help people see how much they trust themselves, and how their trust differs in different areas of their life, their health, their wealth, their relationships, and their their knowing of themselves their personal growth, right?

Alex Beadon 47:01
Oh, exciting.

Elizabeth Dialto 47:04
Because this to like, trust has always been a part of my work in having bigger conversations, as they relate not just to women’s empowerment, but you know, society and culture, the change, social change, and things that are like, there’s a lot of stuff going on in our world, that really isn’t okay, that’s finally coming to the surface to be healed and transformed and transmuted. And I love that. And I have a lot of tools, a lot of skills and a lot of practice to contribute to that. So we’re shifting into this. And while some of it will still be wild, some movement, we’re just opening up the doors and opening up the gates to more people in a more digestible, relatable way. But that will still be on our end, high value high service and in the wheelhouse of what we know how to do.

Alex Beadon 47:46
I love that so much. Okay, so I’m just imagining the listeners. And I think it would be great for you to just give a little bit of an explanation as to how to know, if you don’t trust yourself.

Elizabeth Dialto 48:01
So there’s four reliable trust indicators. One of them is consistency, if you’re able to be consistent, that demonstrates trust, because you’re not second guessing you’re not doubting you’re not stopping and starting. And this will show up in different ways. So in health, for example, if you don’t trust yourself or your body to know what you need, you might start and stop different workout programs all the time, different diets all the time, right. But people who are just comfortable with food and movement, that indicates trust. So consistency is one confidence is another when you are confident, you know that that exists on a spectrum, right? So people, you might be a little confident you might be super confident. When you’re confident you are not battling the self esteem, the self worth issues that some people do or that maybe you have in the past, right? Confidence is something you really build confidence comes from evidence. So you’ve done the work to become a more confident person. And again, confidence will show itself in different ways in different areas of your life. In E is another reliable trust indicator. And ease doesn’t mean stuff is easy, but it means you’re able to approach and move through things with ease. So that means very little stress, very little resistance, very little fear, very little doubt. Because those things all inhibit to trust. And then what’s also cool is the emotion of guilt is a reliable trust indicator. Because if you feel guilty about things you don’t trust, because Brene Brown says shame is I am bad. Guilt is I did something bad. So if we’re feeling like we did something wrong, or we did something bad, we’re not trusting that everything’s always working out in our favor. So those those four things are really simple ways to look at the different areas of your life and go cool. Where am I going To start, where am I confident where where do I have ease and flow? Right? Where do I feel guilty? And those things will show you how trusting you are or not as well the assessment.

Alex Beadon 50:11
I love it. Thank you so much for explaining that.

And now I’m going to ask you my wrap up questions. Are you ready? I love this. Yeah.

Okay, so the first question is, what is the one thing you do that has been a non negotiable in the success of your business?

Elizabeth Dialto 50:31
Be myself

Alex Beadon 50:33
share a mindset that every entrepreneur needs to succeed.

Elizabeth Dialto 50:37
No. Everyone is so different. Yeah. So but I so blanket questions like that, like, what does everyone need to do? So um, what

Alex Beadon 50:52
about you? How about that? What was a mindset that shifted things for you as an entrepreneur?

Elizabeth Dialto 50:58
Really, everything’s always working out in my favor. So it’s kind of like that, Byron, Katie, everything is happening for you, not to you. Like even when there’s like a perceived failure, like I just don’t believe in mistakes. You learn from everything, you pivot, you get up, you keep going,

Alex Beadon 51:12
like, okay, fill in the blank, the world would be a better place if more people knew

Elizabeth Dialto 51:18
how to trust themselves.

Alex Beadon 51:20
The book that changed my life was

Elizabeth Dialto 51:24
how much time you got you follow me on social media? You know, I’m such a nerd. But let me let me think I’ll give awakening Shakti that was one for sure.

Alex Beadon 51:33
Like, okay, and lastly, I would like you to challenge our listeners to do something. So to take some kind of action step after they’ve listened to this over the next week. What is one thing that you would like for them to do?

Elizabeth Dialto 51:50
I want people to pay attention to how much they trust themselves and in what in which areas of their lives so pay attention to your your choices and your health, your choices in your wealth to do with like money and career, your choices in your relationships and your choices in your, towards yourself, how you treat yourself, and see how much trust you have in each of those areas. It’s fascinating.

Alex Beadon 52:12
Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me, when you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that. I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye

Oh my gosh, you guys look how amazing this shrimp Serrata cocktail looks meet Beatrice an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you.

I’m all two of you. Well,

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#019 – Q&Alex – Anxiety, Focus, Audience-building & Apps for Insta

You’ve got even more questions. She can’t wait to answer them. Alex gets in her zone with a hot list of burning questions from yours truly: YOU.

Welcome to the second installment of Q&Alex, where she answers a wide range of questions from Staying Focused on your Goals to Finding your Online Tribe, and everything in between.

Welcome to On Purpose.

In this Podcast, you’ll learn:

  • How to stay focused, clear and confident
  • How to overcome anxiety
  • Building a loyal online community
  • The apps Alex uses to plan IG content
  • & What she thinks of her boyfriend Nick

Megan Minn’s Course: Asana HQ

Holla at your girl:
IG: @alexbeadon
Facebook: Alex Beadon
Website: www.alexbeadon.com

Transcript Available Below

Alex Beadon 0:00
In today’s episode, I talk about how to stay focused, clear and confident How To Overcome Anxiety, how to build a loyal online community. I talk about the apps I use to plan my Instagram content. And I even describe my boyfriend’s Nick. I hope you enjoyed this episode. This is on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hey, friends,

it’s Alex Beadon. Here, you’re listening to episode number 19 of On Purpose with Alex Beadon, and I’m coming to you from London, here in England. And it’s a beautiful day. I’m sitting on the floor as I speak to you, I’m feeling really ready to go home, I go home back to Trinidad tomorrow. And it literally I don’t know how to describe it. It feels like every cell in my body is just impatient. Like I just can’t wait to step off the plane, put my feet on solid ground there in the Caribbean. And look my boyfriend in the eye and just walk into my home and surround myself by the covers of my own bed. Like all of those things sounds so good to me right now. Because for the past 30 days I’ve been traveling when I get home, I will have only been home for two days of the past 30. So I’m just so excited. Like it really brings it I don’t know man contrast. I don’t know if you guys are obsessed with contrast as I am. I love contrast in life. contrast in life is like the good and the bad. And anything that you experience in life. Whether it’s good or bad is just highlighting contrast for you. It shows you what is important to you. It shows you what matters to you. And this last month of travel has been amazing. Because I’ve gotten to watch my best friend get married. I’ve gotten to go on a friend’s moon with her. And Colombia, I went to Colombia for the very first time, I got to go to Italy for the first time I got to watch my sister trying wedding dresses, all of these things are amazing things. And they were once in a lifetime. And I appreciate them with my entire being. And simultaneously being away from home for this long and traveling so frequently in such a short period of time. It’s just shown me how much I value being at home. Right? How wonderful it is to have a routine, how wonderful it is to be, well, I live with my boyfriend. So how wonderful it is to live with him see him every day and just get to experience life together. This month, we’ve been apart for quite a long time we’ve been together and apart and together and apart. And so it’s just making me feel so grateful for all of the things that await me at home. And so I say all that with a big smile on my face. I’m so so so grateful for the last month and simultaneously so excited to get back home. So today I was feeling a little nervous. I was like what am I going to talk to you guys about because honestly, my mind my brain has been all over the place. Even in the past week, I’ve been pretty stable at my parents house in Melbourne. And it still felt tumultuous because we had one of my dad’s friends come and visit for two days. And then we had undress who was my sister’s fiance. And then as his family came to visit for about four or five days. And so it’s there’s been a lot of socializing a lot of spending time with people a lot of busyness surrounding me. And so I wanted to show up today and give you guys something that was super valuable. So I decided to answer some of your questions. And so I asked you on Instagram a few days ago, if you could hop on a phone call with me and ask me anything. Talk to me about anything, what would you want to talk about? And I got so many answers. So I’m gonna do my best to get through as many of these questions as I possibly can. I’m gonna set my timer right now, because we all know that I could probably talk on and on and on and on. And I want to make sure that I know how long this podcast is. Because i Everyone knows one thing is that I don’t like to waste your time and I like to be a value. Okay, so I have written down all of your questions in the order that they were received, except for the first question, we’re going to start on a really strong note. So let’s dive in. Let’s dive in. Also, just to let you guys know if you hear your question, but I use a different name. It’s because I couldn’t find your first name online. I think it definitely adds a personalized feel when I can include your first name But if I just, if it’s not your name, I apologize. I couldn’t find online. So I just made up a name instead. So there you go. So the first question is from Derr, who said, What is the first thing you’re going to do when you get home, I think I’m going to walk through those doors. And I’m just going to like, do a happy dance of just like twirling in my living room, I this massive living room space. Or I’ll be so tired, because let’s be real, I’m going to be exhausted. That I’ll come home and the very first thing I’ll do is take a shower, because I hate there’s nothing worse than being in an airport all day long, and then coming home, and like I just can’t I have to shower showers like number one on the list. Number Number Number One. Luckily for me, Nick is coming to pick me up from the airport. So I will already have hugged him and kissed him and given him all my love. And then I’ll get home, do a happy dance and get in the shower. That I just had to start the episode off with that because I’m, I’m literally so excited to get home. Tomorrow, guys tomorrow, what’s happening? Okay, so the actual first question is from Bernice, Bernie says, How do you? How do you get focused and clear? How do you get focused and clear? So for me being focused and clear is all about being intentional and taking the time? Oh, there was my phone, I’m getting text messages, text messages, okay, but on silence, so that shouldn’t happen again. Getting focused and clear is about being intentional and taking the time to actually ask yourself, what do I want? This is something that I do quite regularly, especially when I’m in a good habit with my journaling, I have an entire journaling system that works really, really well keeps me focused, keeps me clear keeps me on top of my goals. But I want you to really ask yourself, when was the last time you sat down and had that conversation with yourself? What is it that I want to create with this life? What is it that I want to create with my business? What is it that I want to create with my relationships? How do I want to live etc, etc. Just bringing focus, presence and intentionality, if that’s a word makes all the difference, like to me, that’s what it is, I think as well being very clear on the fact that you want to get these things accomplished. That really helps me overcome any distractions. Like I’m really good at having conversations with myself in my brain where I’m like, Hey, is this helping you get closer to what you’re trying to accomplish? Because if not, let’s skip it. Next question is from Cindy, what is the current jump you need to take in order to get to where you want? Oh, I love this question. My main focus right now the next step in my business is to create passive income that is coming in month after month, after month after month. Right now, I do have monthly income that is coming in from previous courses, people who have chosen to pay in monthly installments. So I do have a monthly income. But it’s a monthly income that has an end date, if that makes sense. And really truly what I want in my business is to know that I have a business that has enough leads coming in every single month, that is going to convert into sales at the end of the month, I want to have an evergreen sales funnel up and running. And so that is what I’m really focused on. That’s what I’m working towards. That is the next big thing in my business the next step. So the current jump that I need to take in order to get to where I want is setting that up, so that it’s actually working and successful. So I’m very excited about that. I feel like I can do an entire episode on that. Stephanie asks, How do you better understand your ideal clients to build a strong foundation in your business? I think really, and truly, the best way to get to know your clients is to physically go out there and get to know them, talk to them, be a member in their communities, ask them questions, be there for them support them. So I always say especially if you’re someone who’s a coach, and you’re looking for coaching clients, but you’re not really sure what your niche is, or what you’re really good at, the best way to figure that out is to actually get to coaching, like start doing the work, start getting into those conversations, start being of service to people. That’s why you know, I have some friends in my life, who if they ever need anything, they can call me up and they can really just pick my brain and they’re like, Oh, I’ll pay you and I’m like, Dude, we’re friends. Like, I’m someone who I’m kind of like it’s an all or nothing type of thing. I’m not really into the whole, oh, I’ll give you a 20% discount. No, it’s like I’m either going to help you for free or you’re going to pay. And so these people, the benefit for me, even though I’m not getting paid is that I’m getting to better understand the problems that my ideal client is having. Right? So if you want to understand your ideal client better get into conversations with them, get into real conversations with them where you can be of service and where you can understand what it is that they’re what they’re really struggling with. She wants to know about marketing and promotion how How to find her people how to connect and how to create a marketing plan. That’s a lot of questions all in one.

So, it’s so hard to answer this question, because it really depends on what industry you’re in. I know Rebecca, I know she’s in the photography industry. So when it comes to finding your people, when it comes to connecting with your people, I would say really, truly getting clear on who those people are, and, and being in as many places as you possibly can with them. Right? I think a big problem that photographers have is that photographers like to talk about photography, which only attracts more photographers, this is a problem I had when I was a photographer is that I would be like, Oh, look at this dude lens. And, guys, if you do this, you can get this blurry background and delta delta. And it’s totally irrelevant to my clients. So I would say, try to get in front of the eyes of your ideal clients. It really depends on what type of photographer you are. But I would say, if you’re a family photographer, how can you create images that, let’s face it, probably most mothers make the decision of like, Oh, I’m going to I’m going to hire a family photographer. How do you make sure you’re creating images that catch her attention? How do you make sure that you’re coming up in her newsfeed? How do you make sure that she’s seeing photos of her friends having worked with you? I think getting in front of the eyes of the right people a lot of times means working with people that they know, when I first started, I did a lot of free work. And to be honest with you, a lot of my first clients came because I had worked with someone that they knew, and they may not have been very close to them. So they didn’t know that I did that shoot for free, if that makes sense. Like they looked at the work and thought that it was paid work, and then hired me because of it. So I would say get in front of your ideal clients. Like you need to be in as many places as you possibly can be. I feel like this is a really hard conversation to have, though, unless I’m having a specific conversation with you on how to market your business. Because every single business should be marketed differently. So it’s really hard to give a general answer to that question. Okay, Caroline says What apps do you use to plan content and get insights. So I love using Pinterest Pinterest really helps me with inspiration coming up with ideas. I also like to see what’s worked on Pinterest and what hasn’t worked to like what topics in my industry are hot on Pinterest, because that’s a pretty good indicator that that’s a topic that will also be hot if I do a little piece on it on Instagram, right? Another app that I absolutely love to use to plan my content when it comes to Instagram. It’s called snug as an ug snug. And basically what it does is it brings up your feed as a grid. And it lets you add photos and drop and drag them so that you can see what your feed will look like when it’s actually live. Because I used to struggle with this all the time. It’s like you want to have a cohesive feed you want your feed to maybe have a color theme or maybe have some kind of pattern. And it’s hard to tell when like you don’t know what it looks like in the grid until you upload it onto Instagram. So snug is one of my go twos when it comes to planning content. I also use a website called what is it called I always forget the name Trello Trello is really cool because it lets you create different boards for different topics. And I like to go there to be like, Okay, what topics like what are my brand topics? What are the things that I like speed and my brand focuses on and what content? What pieces of content? Can I come up under those specific topics. I also use Asana. So whenever you guys send me a message, and you’re like, Hey, Alex, could you talk about this on the podcast? Or, Hey, Alex, I’d love to hear you talk about whatever, I screenshot it and I upload it into a special place in Asana. And then I have all of my ideas there. So if I’m ever stuck on ideas, I can really quickly and easily go there and see what you guys have been asking me for, which is really fun. The next question is from Katie, how do you stay focused and consistent with all the distractions online and in real life? I mean, number one, click awareness, being clear on the fact that you have a problem. I used to watch Netflix like every night with Nick before we went to bed, which is fine. Like it’s not the worst habit in the world. But the problem with Netflix is that you watch one episode and then you look at each other and you’re like, you want to watch another one. Just one more. Just one more. Okay, okay, one more. And then you watch another one. And then before you know it, you’re like five episodes deep, and you’ve just wasted five hours of your life and you should be getting sleep because you need to wake up early the next day, and then you don’t end up waking up early the next day. And honestly, that used to be the one thing that was so distracting for me and it just got to the point where I was like Nick can’t do it anymore. He’s like, no one’s watch the show. I’m like, Nope, can’t do it. Not watching a show you go ahead and watch your own show. Which sucks because it is an activity that I enjoy doing with him but it’s is too addictive, especially when you’re in the middle of a series and you’re like powering through a series. It’s so addictive. So I would say being aware, knowing that you want to stay focused and just journaling to me, guys, when you have when you journal, frequently, and you’re asking yourself questions like, how am I doing in this area of my life? How am I doing in that area of my life, it brings so much awareness. When it comes to distractions online, like scrolling randomly through Instagram, if that’s really such a big thing for you, then just bring awareness to it and maybe set a timer so that you’re only allowed to go online for a certain amount of time every day, like you have to be on top of it. Diane says, How do you stay in tune with the industry and connect internationally with peers? Interesting question. So I feel like that’s two things. One, staying in tune with the industry is something that I’m kind of 50 about. On the one hand, it’s really important that I understand what’s happening in my industry, what the big topics are, what the controversial things are, so that I can have an opinion. And that’s how I can stay up to date, especially when it comes to like changes in social media, changes in the online business world changes in marketing, those things matter a lot to me, right. So I find myself reading a lot of articles really just trying to stay on top of news, I really enjoy using Google Alerts, that’s something that I would recommend as well, if you’re interested in a topic, just putting, like creating a Google alert that will send you an email, maybe once a week, or maybe every day, updating you on what’s new in that topic. There’s also something called Alltop. Yeah, alltop.com. And it basically just brings in a bunch of different news stories under a bunch of different topics. So that’s something that’s really helpful as well. When it comes to here, like peers, people who are in my industry and keeping up with them, I have a much lower interest, like I’m really not interested in what everyone else is doing, I actually find that to be very distracting. And just distracting because it’s just like, there’s no point in really seeing what everyone else is up to, I really like to beat to dance to the beat of my own drum. So I don’t like keeping too close of an eye on the rest of my industry, when it comes to connecting internationally with peers. I do something a few times a year where I will reach out to like five or six people and I’m like, Hey, I’d really like to get to know you better, let’s hop on a call. And that’s something that just allows me to get to know people better. It’s actually something I’d like to do more often. And it’s great because you get to know people from all over the world who are doing something that maybe is similar to you, or maybe is kind of complementary to your business, I highly recommend that having internet friends is wonderful. So definitely, definitely do it. If you’re not already. Chanel asks, talk to me about setting work life boundaries when you’re self employed. I’ve been self employed now for the past eight years. And this is something that I think I struggled with to begin with. I remember having a conversation with my mom once where she was like, Listen, if you’re gonna take this seriously, you need to wake up before 10 o’clock. So clearly, it’s something that I used to struggle with was just like sleeping in and kind of being too wishy washy with my schedule. I’ve definitely gotten much better with that. Also, I think I’m just, I work really well, by just kind of letting myself feel into things. That’s what works for me, I’d recommend doing what works for you. So like, I quite like to do two hours work, take a break two hours work, take a break two hours work, take a break, two hours work, take a break, when Lord came to visit me she hated that. She’s like, dude, let’s sit down and work nonstop. I just get distracted easily. I can’t sit still for very long. So for me, that doesn’t work, I would recommend figuring out what works for you. Some people like to work early morning like I do. Some people like to work late at night, that’s cool to figure out what works for you and make that happen. When it comes to work life boundaries, I would say the number one thing I struggle with is like when people invite me to do things during the week, like, Hey, let’s go to the beach, or, Hey, let’s go for lunch or whatever. I feel oftentimes because my work schedule is so flexible, I often take advantage of it.

I’m like, Hey, I’m self employed, why not? When really, it might be nice to at least set some boundaries there was like, Okay, once a week, you can do something fun, that kind of stretches your schedule a little bit and the rest of the time you really need to stick to your schedule. When it comes to work life boundaries. In terms of my clients, that’s something I also feel I’m really good at. I know that like let’s say for example, when I was running my spark lounge membership site, I knew that we would meet four times a month so almost once a week, we would have a q&a call where we basically get on a call and they can ask me anything. And the commitment there was one hour but I knew that I was happy to stay on that call until the last This question was answered, that’s like, a boundary that I made for myself was, hey, I’m cool to stay on as long as I possibly like can to support my people. I was happy with that some of our calls ended up being like three hours long, I’m totally fine with that. Now, on the other hand, on the other side of that stick, I also had boundaries where I was like, okay, every day, I’m going to show up in the spark lounge, Facebook group, and I’m going to spend 15 minutes in there. And once the 15 minutes is done, I’m leaving. And that was my boundary, right? And of course, it has to align with the expectations that you have set for your clients. So really being clear on like, Hey, guys, I’m only showing up for 1530 minutes, or whatever it is. And after that, I’m out, just to make sure that like you’re actually delivering on what you promised. But to me, that was really important. For my sanity, I’m not a big Facebook person. So to be in a Facebook group. for hours on end, answering every single question was not cool with me, it was not what the spark lounge was set up for. I didn’t want it to be a like one on one coaching me five hours a day in a group. I wanted people to work hard during the week. Yes, I will check in once a day into the Facebook group to see what’s going on Monday through Friday. And then we have our weekly q&a call where I will stay until the very last question is answered no matter how long it takes. Right? So that was kind of how I set my work life boundaries. Boundaries are just about being clear and specific about what’s working, what’s not working. And what are some rules like rules in quotation marks? What are some rules that you can apply? Or some policies that you can implement that are going to help you stay in the boundaries of what you feel good with? I hope that helped. Kathy said, how do you stay so excited about everything? Man, I don’t know. I definitely have an energy about me that I think is unique. I know a lot of people say Oh, Alex, your energy so special. So that’s cool. And I’m I’m really grateful for it. But I also think that on social media, you see a very hyped up version of myself all the time. I meet people in real life all the time. They’re like, Dude, you’re, you’re so different in person than you are when you’re on your Instagram stories. And I’m like, Yeah, because when I’m on my Instagram Stories, it’s just me and the camera, baby. It’s like, it’s like, I take my personality, and I turn up the volume all the way. But when we’re in person that like if I came up to you, and I was like, Hey, how’s it going? Kathy? That would be weird. I think people would. It’s just, it contextually doesn’t fit. When I’m with you in person, I want to look you in the eye. I want to be present with you. I want to hear whatever it is that you’re talking about. I want to listen to you. I want to be thoughtful. I don’t want to be like a hyper hyped up version of myself. Right? To me, that works really well on Instagram stories I like, you know, sharing my enthusiasm and my excitement about what I do. But that’s because it’s like, it’s like a one way thing, right. But when it’s a two way thing, I turn it down a little bit more. So I’m not that excited all the time, much to people’s dismay. But I am I am very excited about what I do. I have my up days and my down days just like everyone else. And I think for me, it’s just a decision. I want to feel excited about the work I do in the world. And a story. Melissa says how do you start? How do you get started with video and get over first time video jitters, you just do it. It’s like anything else in life. When I first started creating videos back in, I believe it was 2011 I made my first YouTube channel, which it’s such a shame you can’t go and check it guys. I feel. I feel so sad about that. Because for those of you who don’t know, my youtube channel was accidentally deleted by Google. But that’s another story for another day. My first video, I was very monotone, I was like, Hi guys. My name is Alex. And today I want to talk to you about how to whatever whatever whatever. This is what I’ve decided to do in my business. And I think it’s a good idea because then whatever. And I look at that video. Now when it was up, I can’t look at it anymore. But back in the day when I used to look at that I used to refer to that video all the time. It’d be like go and look at my first video and then look at my last video because it’s like night and day. It’s like chalk and cheese. It’s like you learned so much by doing I remember when I first started making videos, I was like this is one of the most beneficial things I’ve ever done in my life because I finally understand how I’m coming across to people. When you don’t watch videos of yourself or hear yourself speak. The truth is you have a very limited idea of how you come across to people. But when you watch videos of yourself and hear yourself speak and you do that every single week because I used to make videos every single week for my YouTube channel, you get a really good idea of how you’re coming across and I It’s very beneficial. I remember, I used to always say, um, I’d be like, um, um, um, and I had to make a mental note to eradicate, um, from my vocabulary. I remember I remember, I also used to what was something else I also used to do, there was something else I always used to do that I had to make a clear intention to stop doing. And that’s the beauty of like, doing anything, and getting good at anything in life is that you learn what works, what doesn’t work, what feels good, what doesn’t feel good. That’s why with these podcast episodes, I’m listening to all of them. Because I know I’m at the beginning of my podcast journey. If this is gonna go, Well, guys, I’m going to be around for a while I’m going to be in your air, I’m hopefully going to be inspiring you to live your absolute best life and to create epic businesses that really make the world a better place. Like that’s my mission. That’s what I’m here to do. And I love the podcast, I think audio is so much fun. Like, I don’t have to put on makeup for this guys, literally, I just have to set up my microphone and talk. So that’s exciting to me. But hopefully, I’m gonna be here for a long time. And if I am, I need to get good at this. I need to understand what works, what doesn’t work, what I can do better at. So if you want to get better at video, just commit, commit, just be like, I’m going to do video, once a month for a year, or I’m going to do video once a week for a year. Give yourself a goal. If a year feels too long, try three months. But like, for me this podcast, my time limit is a year I’m going to do this for one year. And if I don’t like it after a year, or if it feels off after a year, then I’ll I’ll be like, Okay, I tried the podcasting and I gave it a good go. But yeah, so just start if you want to do video, just start and what I advise people as well as like start in the least intimidating way ever make a video and don’t even post it online. When I started recording these episodes, I didn’t post an episode for eight months. But I knew I just had to get started. I just wanted to get the ball rolling. Next question is from keep hitting the table guys. I’m sorry if you hear that shake. That’s what that is. I know Miguel who edits these is probably rolling his eyes. Sorry Miguel

Giovanna says how do you grow a beautiful, loyal tribe? Number one, you the same way that you grow a relationship is very similar to the way that you grow a loyal tribe. For those of you who don’t know, the word tribe when she says tribe, which really means is an online community. Right? How do you grow beautiful online community is just by treating them like someone you’re actually in a relationship with. Someone you’re in a relationship with is someone that you check in on regularly, you give them updates, you give them advice, you help them when they need your help. It’s a two way conversation. All of these things lead to a beautiful online community. I think a big problem that we have nowadays is that everyone wants more, more, more more. You have 300 followers, you want 1000 You have 1000 followers, you want 2000, you have 2000 followers, you want 5000, you have 5000 followers, you want 10,000, you have 10,000 followers, you want 20,000 It is a never ending Chase. And the worst part is that when you’re chasing those numbers of growth, and having more and more and more and more followers, you actually lose track of what matters the most, which is the connection, every single person who follows you as a person with a heartbeat, a soul, they are living breathing creatures, and they want to feel connected with. So if you want to grow a beautiful loyal tribe, Giovanna, I would recommend that you show up for those people day in day out and treat them like your friends. Talk to them. Something I do is I will go through the list of people who have watched my stories, and I will tap on random people and just go and watch their stories, or go and leave comments on their stuff, and interact with them because they are real human beings too. And I want it to feel like a community I want to I want to feel like we’re friends, you know, and that’s why I have this whole aka your business bestie thing going on, is because I wanted to feel like I’m your business bestie. So that’s my advice. I think it’s easy for me because my people are also business people. So if you’re doing if you’re in a business to business situation, it’s even easier because people who are in business want more engagement on their posts online. So that works really well. But if you’re not in a business to business setting, maybe you create a meal plan and you send out meals, maybe you cook meals for people every single week and you’re like okay, well how do I build a loyal tribe? I would ask, I would ask you like, what is it about your brand that differentiates you? And maybe it’s the fact that Like you focus more on health and nutrition than your competitors, okay? How can you create a community of people on your Instagram or your Facebook or wherever you decide is your place who love to focus on nutrition, but maybe don’t have the time. Maybe they don’t have the bandwidth, the mental space or capacity to be reading into these things, learning about these things. And here you are someone who is passionate about it as studied it like you can make their lives easier by becoming a resource for them. That’s really what I’ve done with my business as I become a business marketing, online branding, social media resource for my audience. So you guys know that I’m like the go to place for you. If you want to learn more about building your brand. And if you really want to stay connected to your business, on a soul level, I feel like that’s really what my my brand is all about. What that’s what differentiates me that’s, that’s the kind of community that I’m trying to create is being on purpose, as my podcast is called living your life on purpose, creating a business that’s on purpose and really feeling happy and fulfilled in your life and not just going through life on autopilot. So if you’re into nutrition, you’re into health and wellness, how can you be a resource for that? Because your passion is other people’s shortcuts to there be passion, and I say be passion, because you might have like an a passion, which might be like, your career, or your family or your friends, and then your be passion. They’re things that you could be passionate about, but you just don’t have the time, effort or energy. So you’re a passion for that. Is there shortcuts? Right. So I would say those are my my big things, my big pieces of advice for you. Brittany asks, What are you currently curious about? Ooh, that is such a good question. I’m super curious right now about relationships, and philosophy. And that’s the end of that. Chelsey asks, Can you lay out bullet points for comprehensive marketing and social media strategy? If you want a comprehensive marketing and social media strategy, it has to be catered to you and your business. So I can’t lay out bullet points for you for that. It’s just too broad of a question. Chelsea also asks, she wants to know about time management and discipline. Time management for me is about planning my day, the day before being very clear about what my tasks are. Thank you, Asana, I love Asana, Asana, Asana, Asana, Asana. Discipline, for me is really just a choice. It’s one of those traits that I really want to be very good at, I want to be a disciplined human being, I want to be able to say, I’m going to do this and I can trust and know that it is going to happen. So when it comes to discipline, I know that it’s like a muscle, I know that it’s also down to attitude. For me, a lot of times when I feel like I really don’t want to work, but I know I have work to do. It just comes down to breathing. Guys, this kind of sounds so Oh, I’m so sorry, I keep hitting the table. It’s gonna sound crazy to many of you, maybe, but breathing. If you’re ever feeling like, Gosh, I really just want to take a break. I really don’t want to be doing this right now. And you know that it’s just your laziness talking and you haven’t actually gotten any good work done. Just take a deep breath in. And just focus on your breathing while you’re doing your work. That helps me stay disciplined a lot. But yeah, I would say journaling also helps with that. And basically just knowing like, knowing what matters, knowing what your priorities are, as much as being a consistent social media post or for your own account, but avoiding addictive scrolling. I think she means how to be a consistent social media poster. I would say plan as much as you can choose topics that are either going to last you like maybe you focus one week on this topic or in one week on that topic, find a way to make it easy for you. If you are someone who addictively scrolls. Man, you got to check yourself before you wreck yourself that is destructive. And the thing is, it’s something that’s so easy to do, but you need to catch yourself while you’re doing it and pull away. Replace that with something. So I’ve been going through this thing where every time I find myself doing it, I’m like, oh, clearly I have time to be doing nothing. So I’m actually going to open up my Kindle and do some reading, right? Figure out something that works for you to end that addiction because it’s such a waste of time, especially if you’re trying to grow a business. It’s such a waste of time. Amber says how do you launch a course I love launching courses is something that I’m so good at. I feel like I need to create a course on how I launch courses. Because it really is a skill of mine that comes super easy to me and something that I’m really good at. I love launching courses. I love it particularly because it builds up so much energy and hype and it’s just such a great way to get people’s attention on a product that you can’t get when you’re doing something in a more evergreen fashion. So evergreen for those of you who don’t know, basically means that it’s always available. It’s always there. When you launch something, it’s like you’re creating excitement. I could go I mean, I should probably do an entire episode on that, to be honest, because there’s just too much to squeeze into this tiny little question. Samantha says how to look for passion and my work or how to find a new direction. I feel like I’m lost. If I were you, I would identify why why you feel like you’re lost. A lot of times, our thoughts try to convince us that we’re on the wrong path. We’re not good enough. We’re not where we should be. Man, it’s I think it’s, it’s not like that for everyone. Oh, geez, I’m so sorry, guys. I’m I can’t stay still. So I keep moving to try and find a comfortable position. And every time I move, I just hate you. So yeah, I’m sorry about that. I don’t think everyone struggles with this. I think that it’s those of us who are more sensitive, and maybe have a little bit more anxiety than others who struggle with this. I’m not really sure. I used to think everyone struggled with it. Now I think like maybe 80% of people struggle with it. Negative thoughts, negative thinking, self doubt, self criticism, thinking that you’re not good enough thinking that you’re not working fast enough thinking that you’re not there thinking that bla bla bla bla bla, feeling lost, feeling confused, those thoughts come into my mind now. And I pay them no attention, because they’re not helpful. If a thought enters my mind, and it’s not helpful, I’m like, Cool, I see you. But like, I’m not letting you run the show. Because it’s not helpful. So if you’re feeling lost, if you’re feeling like you have a lack of passion, if you feel like you need a new direction, Where’s that coming from? A lot of times that’s coming from comparing yourself to others. Can you stop doing that, a lot of times that comes from

maybe you do, maybe it’s a bigger sign in your life that what you’re doing right now, it’s just not what you’re supposed to be doing. Like you need to find the root cause of why you’re feeling this way. And then evaluate if it’s true or not. And if it’s true, and you’re ready to find a new direction, then great start exploring trying different things. But if you feel like you are like that you have something that you’re passionate about, and that you want to continue being passionate about it. A lot of times passion is is something that is created from within. And it starts off being something very automatic, but it’s like you have a relationship with your passion. Right. So it’s something you have to work on. It’s something you have to nourish, it’s something that you have to water, it’s something you have to attend to. So what is your relationship to your passion. And on that note, sometimes the passion is gone. And that’s okay. I used to be obsessed with photography, I used to love photography, I used to be known as a portrait photographer, it used to be my thing, my calling in life, my purpose. And one day I woke up and I did not want to touch my camera. And I was like, Oh, this is just a phase. It’s just whatever. And it turns out the passion was just gone. It was time for me to go in a new direction. And that’s okay, too. I would just say right now, maybe I invite you to be in a space where you don’t need a direction. You don’t need to have it all figured out. Give yourself permission to be in this space of confusion or uncertainty. I’ll never forget I went to Brooke shaytans promoting passion events. And I was a speaker. And I was sitting on a panel because you do like your own speaker thing. And then at the end, they have like this panel thing where all of the speakers get up and it’s basically like a q&a. And I basically someone asked me a question, and I basically shared with me, they were like, what’s your next step? Like, what are you working on? What’s your next big thing? And I was like, I don’t know. I was like, I’m going through something weird right now where like, I just don’t know, what’s the next what the next step is? Or what, like what my calling is? Or any of that stuff? I don’t know. And it’s okay, that I don’t know. And I’m kind of relishing in the fact that I don’t know. And I’m just being at peace with the fact that I don’t know, and I’m cool with it. We as human beings, I think always feel like we need to be certain, like you have to know, if you don’t know, then, you know, you’re you’re lost, you’re losing. I just don’t believe in that. I think part of the journey of life is not knowing and I think we should choose to be cool with that. Not only says how to how can I be as confident as you are when it comes to selling? I struggle to sell myself. Natalie it’s a muscle. When you first get started, you’re going to struggle. What I advise you do is take courses on selling read books on selling, learn as much as you can about the art of selling, and then explore it within yourself and try different styles of selling and see what works for you and see what doesn’t work for you. Competence comes from doing it again and again and again and again. So get to doing, Melissa said, how would you market yourself if you were a visual artist, oh my gosh, Instagram, Instagram, Instagram, Instagram, and I create content all the time, new content all the time, I’d create the kind of work that I would want to get hired for. Now, it depends on how you intend to make your money. I mean, there’s so many different ways that you can you could sell posters, you can have clients pay you to create art for them. You can sell your art, you can teach people how to create art, like you. There’s so many different facets of that. So I’d market myself differently depending on which, but I’m jealous. Trust me, I found marketing myself as a photographer was a million times easier than marketing myself as a business coach. Amelia says, How do I turn my writing hobby into a career, I’ve never turned a writing hobby into a career before. And it’s one of those things that is so different. It’s so different than than anything that I’ve ever done. And what I would recommend that you do is do a lot of writing and do a lot of sharing your stuff online. You need to be known for your writing. So write books, self published books, put them out there, get your writing out there. That’s what I’d recommend. Adrian says, How do you know what part of the business to work on and when? Girl I honestly work on essentialism, I think I mentioned this book and every single podcast episode that there is Essentialism by Greg McEwan don’t know how to say his last name changed my life. That book was a game changer. For me a business changer for me, it showed me that I should really only be focusing on the things that are vital and super, super, super important. I don’t believe in juggling a million product prod projects anymore. So I work on one thing at a time, if I can. And if I’m not working on one thing at a time, I at least try to minimize it. So right now I would say the two things I’m working on are Graham, Sam evergreen, and really getting that up and running. And I’m working on this podcast week in week out trying to make this podcast the best it can possibly be. So yeah, that’s how I choose I look at like, what’s building my brand and what’s making me money. What’s putting that money that moolah in the bank? How do you find your niche create contents and find you, Kelly? Oh, isn’t an in depth question. Find your niche, create content and find you. I would say do the work. Do the work, do the work. Do the work do the work. The more you work. The more you put yourself out there, the more you’ll realize what your strengths are, the more you’ll realize what you love talking about the more you realize how you can help people add things that you didn’t even know you could help them with. Do the work hire says can you give me steps to launch my new subscription service? It’s all about retention. If you have a subscription service, it’s about getting people to sign up, and then keeping them sign up for as long as you possibly can. I would highly recommend Stu McLaren’s online course it’s called tribe. It’s absolutely fantastic. Veronica said How and where did you learn about business, social media and marketing. I learned largely through trial and error. When I first got started in my career, I was a professional photographer. And I was trying to sell my my photo shoot services. And so I learned a lot in those few years. Then I started selling online. Sorry, I started selling photoshop actions online. For those of you who don’t know, Photoshop actions are like Instagram filters. Except I used to make them for myself, like I would make my own filters. And then sell them to people to use in Photoshop. So there were like Photoshop filters. And that business took off. That business took off without me spending a single dollar on advertising. And when I did that people then started being like, Well, how did you do that? And really, it was because of my skills in social media, branding, marketing, putting myself out there. And so that’s how I decided that I was going to really focus in on helping people learn how to do that themselves. Christine said, Do you ever think when you post a picture? Is anyone going to care about this? That’s my problem. Honestly, I’m so over that thought process because if that was a thought process, it would drive me crazy. It used to drive me crazy. It used to be a thought of mine like oh, what if no one likes this? I don’t care if no one likes it. I’m here to be of service. I’m here to put out my best work, I’m doing my best. And if I think that this is something that they will enjoy, I will post it. And if they don’t enjoy it, oh, well, I’ll try. I’ll try again next time, right? I don’t really care if anyone else cares about it, because I’m not creating content for people to like it and, and care about it and whatever, I’m creating content to be of service, right? So I’m not gonna get it right 100% of the time, I’m not a robot. I’m a human. And that means that sometimes my engagement is going to be up, and sometimes my engagement is going to be down. And I gotta learn to be cool with that, because you cannot base your happiness on likes, or follows, or comments or shares, because all of that stuff is outside of your control. So get over it. Nikki said, How do I get my first 2000 followers? Nikki? I don’t know you, I don’t know what your businesses I would say post consistent content, make it super clear what your page is all about. Make sure it’s clear why people should follow you. And be a value. Janine says creative ways to build buzz in the world’s tiniest niche. Ooh, that’s a great question that I can’t help you with, because I don’t know what your niche is. And even if I did, I’d have to do research on who your ideal client is what topics matter to them. If you want to build buzz, you have to do something different. You have to have a really good understanding of that niche in that industry. So that would be my advice. Brad said your asana setup and how you prepare your team for success. I love using Asana, I feel like I need to do an entire video on the setup. And how I prepare my team for success. When it comes to Asana Meghan mins did a course called Asana HQ, I will leave a link to it in the show notes. And that pretty much changed the way that I used Asana. So I highly recommend it. And how I prepare my team for success.

Just being very clear and specific on what our goals are what we’re working towards. And I would say like getting on the phone and talking about it as regularly as possible. And you said what is your best tip for getting your interactions up on Instagram? I would say be a student of what people find most valuable and also know that sometimes attention is is not based on quality necessarily. So sometimes I’ll create a post that’s super high quality that is not as well received in the Instagram algorithm. And I just don’t take it personally. One thing I will say that I do to up my Instagram engagement is I ask questions. It’s really good to build your community that way and to get people talking and to engage with people, but it’s also just really good, because it prompts people to actually respond to you. So that’s awesome. Amelia says, How do you battle feeling like a failure, that you’re stagnant? And how do you get clear on your business? Thoughts that I’m a failure or that I’m stagnant. I don’t let them get to me i Guys, your your brain and your being and everything about you. You need to body gardens, you cannot let every and every any and every thought that you have come in and just change your mood and change how you feel about your business and your life. You need to be strong, you need to be like a rock. feeling like a failure happens to everyone. If you literally ask Beyonce, have you ever felt like a failure? She’d say? Yes. If you’ve asked Beyonce, have you ever felt like you’re stagnant? She’d say yes. Like every human being deals with this stuff. Once you know that you can stop letting it affect you like stop letting it affect you. It adds nothing of value to you at all. How to get clarity on your business? I feel like we’ve covered that. Like Kea says how do you build an online course, I highly recommend using teachable. It’s a really great online platform that will allow you to host your course. But when it comes to creating an online course, you really want to ask yourself, what is the transformation the one transformation I want people to have? And how can I basically divide that into steps that I can teach people about? So if you look at Grand Slam, for example, I knew that I wanted people to be able to create better stories on on Instagram. I knew I wanted to help them really learn how to use the app itself. Because a lot of people don’t know how to use it. They think they do and they don’t. And I wanted them to learn how to use other apps so that they could start getting really creative with their stories. I also wanted them to learn how to brand themselves, right? How to know how to present themselves online, what’s their brand personality? What’s their brand story? So I divided all of those things into little steps and created the course and out there it went. Rebecca, where do you draw courage, confidence and clarity from within? I know That’s so cliche. I know this thing, everyone. You can listen to what I say and you’re like, Oh, it’s so airy fairy or like whatever This stuff works for me. I’m just sharing what works, what works for me. Silence time alone. Meditation, journaling, reflection, all of these things are vital for me when it comes to getting courage finding competence and finding clarity. Natalie said, how do you always have enthusiasm? And how do you always have something to say? I haven’t Soozee Azzam about what I do. Because I believe in the mission of what I’m here to accomplish, I think with the more people who are empowered to create their own life circumstances through entrepreneurship, especially through the use of the Internet, we’re in a new era, guys, our parents didn’t have access to the internet that blows my mind, this is just the beginning. I’m so freakin passionate about helping people see the light, helping people see that if you have a passion, and you’re stuck in a nine to five job, you don’t have to be stuck in that nine to five job. Like, if you are someone who is creative and really enjoys expressing yourself, and, and you have a passion or something that you can turn into some kind of profits, then the world is your oyster, right? It’s just about learning how to put yourself out there online and learning how to use the tools in a way that works for you. That’s the thing. It’s so individual for each and every single person. But yeah, so I’m very enthusiastic about what I do. Because I’m passionate about the end result. I think when more people have more freedom in their lives, they can lead better lives, they can be better humans. How do I always have something to say, I always have something to say because I know who I’m serving. And I want to be a value to them. So it’s easy for me to think, Okay, who am I talking to? And what piece of advice can I give them today? That’s gonna give them a little pep in their step. Right? And that’s not to say that I wake up every day. And I’m like, oh, yeah, it’s I’m gonna talk about this. No, I require brainstorming. And I do require, like, time to sit down and be like, should I talk about this? Should I talk about that? It’s not easy. It’s not like it just comes out of nowhere. But it’s easier when you know who you’re talking to. Caroline’s that, how do you beat self doubt when first starting out, Caroline, have a relationship with the vision that you want to create. So know the vision of who you want to be in two years, or five years or whatever. And always remember why you’re doing it always connect to that vision. If you can have a relationship with that vision, you are on the way to beating self doubt, because nothing beats division. I remember I used to wake up in bed. When I first graduated from university and I was just getting started in my business. I had to live at home with my parents and I would wake up in the morning, and this doubt would wash over me like, am I wasting my time? Do I know what I’m doing? Am I ever gonna get this figured out? And then I’d be like, Oh, but I want to be creative. I want to have my own business. I want to do my own thing. I want to create my own rules. I want to create my own life. Yes, yes, yes, yes. Yeah. So I don’t care. If I doubt myself, because I’m not going to let it last for very long. I don’t care if my best friend pulls me to the side like he did and says, Alex, this whole thing isn’t working. You’re not making any money. It’s time you move to the city and get a real job. I don’t care. I’m gonna figure it out. Like you need to be so committed to the to the vision that nothing else matters. You need to believe that it is your end situation, regardless of what your current situation is. I have to do a course on this guy’s I have to do a course on this. Oh, okay. I answered all of your questions. There were a few other questions. Let me see if we have a little bit more time, but there’s not that many. So I’m just gonna go. I’m just gonna dive into them. Tara said what would your last supper be? My last supper? I’m glad you asked. Because actually me and my family were speaking about this literally two days ago. I love a good salad. Ooh, you guys hear the sirens in the back? That is what recording a podcast in the city is all about I feel like I’m part of the club now. I don’t even know if you can hear what’s going on anyway. Yeah, a good salad to me. Delicious. A really good mashed potato delicious roasted vegetables delicious. Like, I’m not picky girl that that I’m happy with. That’d be my last summer. My last summer my last supper. Dara said what are you reading? I’m currently reading a book called The Science of happily ever after. Very interesting, highly recommend it. Someone said what is Nick like? Nick is amazing. I would say that because he’s my boyfriend. Nick is incredibly hardworking. His work ethic inspires me every single day. He also has an emotional calmness to him. He’s not an anxious person. He doesn’t second guess himself. He’s very confident. He is 100% extroverted. He is someone who is we’re opposites in so many ways, which is why I think we work really well together. Like all of the stuff I do journaling, visualize nation all of that stuff like he’s just so centered and himself, he doesn’t struggle with the same things that I struggle with, like, I feel like I struggle with my mental thoughts and chatter, that so much so that meditation helps and visualization helps. And all that stuff helps. I feel like he doesn’t struggle with that. So it’s really fun for me to be with someone who is just built so differently. And I think that’s such a beautiful part of the world, as well as that everyone is different. And just because something works for you, doesn’t mean it works for everyone. That’s one thing I love about entrepreneurship as well. Just because one type or certain way of business works for one person doesn’t mean it’s going to work for you. Life is all about figuring out what works for you and what feels good for you. And living with someone who is such a stark contrast for me, is a beautiful experience. And it’s something I’m really grateful for because I learn more about life through just observing him, which I really enjoy. What else can I tell you about him, he’s very social, he loves his friends. He has an amazing friends group, unlike anything that I’ve ever seen before, like, I feel like his friends are really right or die. I’ve,

I’ve moved around a lot. I’ve traveled the world a lot. I’ve been in many different social situations. And I don’t think I’ve seen a group of friends were like, so supportive and so loving of each other. So that’s a really beautiful thing to witness and get to be a part of as well. Nick is a graphic designer, he’s an incredible artist, he’s always trying to push the boundaries. He’s someone who can juggle a million different projects at once. Like I told you guys, I’m all about that essentialist life where I’m like, Okay, I’m picking a few projects, and I’m focusing on those he is like, Oh, I’m going to be a graphic designer. And I’m also going to have a T Shirt Company. So he has a t shirt brand here and here in Trinidad. I’m not sure not right now, but in Trinidad called deft men’s. And they’re killing it. They’re doing so well. Really building a strong brand over there. He’s involved with his just so many different things like I could just go on and on about about his different projects. But I feel like they’re kind of personal. So maybe I shouldn’t be sharing all his business with the world. But he’s, he’s a very impressive man, very loving. He listens. He’s a fantastic partner. I feel very, very lucky to have him in my life. I could literally go on and on and on and on about my Nicholas Huggins, but I’ll keep it to that. Last question from Rebecca, how do you get out of productive anxiety and into a calmer but driven flow state. Anxiety and work to me Do not go hand in hand, if I’m feeling anxious, I have to stop I have to take a break. I have to meditate I have to do whatever it is I need to do to break that because I don’t like bringing anxious energy into my workspace running helps a lot for me. Also sense so like I use a lot of essential oils. That really helps me too. I think it’s just about being intentional, like intentionally not working when you’re feeling anxious and finding ways that work for you to break the anxiety. Okay, guys, I hope you enjoyed today’s episode. Thank you so much for listening. If you did enjoy this episode, please hit me up on Instagram. Like I always think about the power of community. I’d love to hear from you. What was your biggest takeaway? What was the part of this episode that you were like, Oh my gosh, that was my favorite part. Or that was the thing I learned the most. I would love to hear from you. Other than that, enjoy your day. Enjoy the rest of your week. You’re listening to this on a Monday. I’m already in Trinidad. I’m already home by the time you’re listening to this. Thank you for being a part of my life. Thank you for being a part of my routine. I’m grateful for you. I hope you know the power that you have. And I hope you believe that you are capable of achieving whatever it is that you want to achieve whatever it feels that you were put on this earth to do. I believe in you. And I hope you believe in you to have a wonderful week. Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me when you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram you can find me at Alex Beadon and I will talk to you again very soon. Bye

Oh my gosh you guys look how amazing this shrimps are Raja cocktail looks meet Beatrice an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. I’m all two of you. Well, I guess I’m just here by myself now. Why don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www dot ground dash lab.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#016 – Life As An Artist Vs. Entrepreneur, Tips To Boost Demand, Content Creation Insights, and Creating a Business Built on Faith with Promise Tangeman

How close are you to your gut? Best friends or acquaintances?

Meet Promise Tangeman, graphic designer, website builder and best friend to her intuition. And it really shows.

Like most creatives, Promise entered work life after graduating with a double major in Design and Fine Arts. But unlike most, she stayed attuned to her gut and ventured into the big bad world of entrepreneurship and has never looked back since.

“There’s a lot of creative thinking involved with growing a business.”

Tap into Promise’s story, how she carved out her own path using a creative mindset, staying true to her strengths and acknowledging her weaknesses and staying ahead of this crazy little thing we call the era of Social Media.

“If you’re going to make money doing what you love, you have to bring in the right people.”

This is On Purpose.

In this Podcast you’ll learn:

  • The key to thriving in the era of social media
  • Why your business is bigger than you
  • The creative approach to entrepreneurship
  • How to never run out of content to post
  • Why you should take a designer vacation

Tune in with Promise:
IG: @promisetangeman
Website: www.promisetangeman.com

Transcript Available Below

Alex Beadon 0:00
In this episode, we talked to Promise Tangeman, a graphic designer and owner of go live HQ, a company that creates easy to use websites so that you can launch quickly and start wooing your dream clients. We talked about what it really means to be killing it in your business, the key to thriving in the era of social media, why your business is bigger than just you the creative approach to entrepreneurship, and how she’s become a boss at content creation, and what she recommends for you. This is on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hello, my friends, welcome to episode 16 of on purpose with Alex speeding. I’m coming to you today from London, England. And I’m so excited for you to listen, today’s podcast promises someone I’ve been following for a very long time. And she’s not only very impressive with the work that she does in the world. She’s an excellent graphic designer. And she’s also an epic businesswoman. But she’s also just such a cool person, when you follow her online, you get a really good sense of who she is. She’s not only here to create great work in the world, she’s here to do good in the world. It’s interesting for me to talk to her about how she makes his her faith with her business. And I think this is an episode that you’re really going to enjoy. We talk a lot about creativity, we talk a lot about what it means to create epic content online and how not to get lost in the world of likes and follows. I think you’re really going to enjoy this one. Please take a listen. Let me know what you think on Instagram at Alex Beadon. And I hope you enjoy. Promise. Thank you so much for being here with me today. I’m so excited to have you on the show.

Promise Tangeman 2:07
I’m so excited to be here. Thanks for having me, Alex.

Alex Beadon 2:11
So the first question that I want to ask you is, what do you find most nourishing about having your own business?

Promise Tangeman 2:20
Oh, nourishing is a really good question. If you would say like, what do you like about having your own business? Which is a different question. I would say, I love the fact that I can like turn the ship quickly. With a business like I love seeing just personally I love seeing progress and impact. And when you own your own business, if something’s not working, you can be like, Oh crap, that’s not working. And let’s try something different. And you don’t have to go through like a ton of levels in order to get something approved. Or, you know, just try something new. So I would say that’s what I that’s what I love. And I guess that would be nourishing to me, because I love to see progress and forward motion on things. And so I think that’s the thing that like, well, there’s a lot of things that get me up in the morning, but being able to, like really make an impact on things. But yeah, yeah,

Alex Beadon 3:14
I love that. I think that was I don’t think we’ve ever had that answer before on the podcast. So that’s awesome. I enjoy that answer. So for those of the listeners who have never heard of you before, which is crazy, but could you tell us a little bit about who you are what you do, and just give us an introduction to promise.

Promise Tangeman 3:36
Okay, perfect. Yeah, I am a graphic designer, and I own a company called Go Live HQ. And we’re all about launching websites quickly, which I love. I love helping people launch what they love, which would be the other thing that gets me out of bed in the morning is that, you know, we work with a lot of female entrepreneurs, a lot of creative small businesses that are, you know, maybe quitting their job and taking, they’re taking their love, you know, whatever that may be like painting, design, accounting, like whatever it is that they love, and being able to do that full time through their own business. And so being able to help them launch that through graphic and web design is so fun. And my team and I really are special T is like a five day process. So we start on Monday and launch on Friday. And there’s some like brand prep that we do beforehand, but I’m all about getting it launched and getting it up there. I know like there’s a lot of other web design firms that will take months and months, even a year to launch your website. And as a small business owner, I’m like, I personally could not wait that long because your website is your digital front door. Yeah. And so has like

Alex Beadon 4:51
helped people get up and running as quickly as possible, but still giving them enough time to like really get it right.

Promise Tangeman 4:58
Yeah in their store. Adeje involved and obviously, we want it to look beautiful and represent your ideal client and your business and who you are to. So, yeah, we love doing that. But ultimately, like, just get it launched. And then as your business grows and expands, you can like tweak and edit your website to meet your ideal client and all the needs that you have in your business. So I love that sector blast.

Alex Beadon 5:21
Okay, so tell me about your entrepreneurial journey. Like, when you first got started, what was it that you were offering? And if you could kind of like give us chapter by chapter, the evolution of your business and your offerings, and like how you evolve to where you are today? Because I think it’s so easy to like, see where you’re at and be like, Oh, she’s killing it. But I’m curious, like, how did you get here?

Promise Tangeman 5:44
Yeah, that’s such a great question. Stop me. If I get like on a train you I will want to spend a minute here.

Yeah, that’s awesome. So I went to design school. Okay, I graduated with a double major in graphic design and Fine Arts. And I really loved fine art, like I loved painting, drawing, like all growing up, I was like, That nerdy kid in the art class, who like, didn’t want to go in the cafeteria, because all the cool kids are in there. And like, you know, hiding away and creating stuff. That’s what I loved, doing. So much so that I didn’t even like take the SATs, I was like, I don’t want to do that. I just want to get like a design school and just design a way. And I was actually really intimidated by the technology aspect of the computer and design. But I knew I didn’t want to be an art teacher, or like, I wanted to do something that involves the future. And I felt like technology

is obviously part of the future. And in graphic design, I felt as was like art of the future in some ways. And so I was trying to figure out, like, how can I make a living, doing art and doing art for people’s businesses seemed like, the best way to make money doing that sounds like, Okay, I’ll give this a try. So I actually got a job right after college, I got a job as like a lead designer for a church, right. And I worked on part of a team and I had a couple of bosses and I got in a year into it. And I’m like, I think that I could do a better job. If you can see my face,

Alex Beadon 7:15
I love how you knew that I love like, deep down, you knew you could do a better job that’s awesome. owns the knowing of that. That’s yeah,

Promise Tangeman 7:22
it was like so weird. It’s like, you know, there’s something deep down inside. He’s like, this is how it should be. And I just felt like that. And so I like saved up my money did a lot of freelancing on the side when I had my full time job. And then I got engaged. And I was like, I think this is the perfect time to go full time with my own thing. So I had that money saved. And I had built a freelance career, kind of on the side of my day job. That’s awesome. So I was like, okay, like, let’s just do this. Let’s just see where it goes. And I was blogging on my projects on my design projects. And I took the leap. And I really like never looked back. I guess I started just doing like one off designs for people like this is like a freelancer. And the first time I hired somebody was when I felt so overwhelmed by the sheer number like the sheer administrative aspects of the business that I was like I cannot I want to design. I want to help people launch things. But I cannot keep up with these day to day tasks. There’s way too many. So that’s when I hired I was like, some people asked me like, oh, how do you know when you know when to hire your first person. I was like, I was so stressed out in my mind. I was like anybody that can help me please. I’ll pay ready. So that was the point for me. And I felt like that’s been a pattern like anytime I’m like so stressed. Yeah. So yeah, I had a gal come in and help me do like all the intake with clients and all the administrative stuff. So then I could really focus on what I did best. Because keeping up with emails and stuff I’m just not that great at and I feel like it’s so important to respond quickly and be there for people. And

Alex Beadon 9:04
I’m the exact same way like that is one thing that throughout my entire entrepreneurial career. I’ve just, yeah, it’s definitely something that is not enjoyable for me to do is like respond to a million emails. So yeah, I understand that.

Promise Tangeman 9:20
Yeah. So. And then I would say from there, I think as the demand grew, I have an entrepreneurial like itch in me that loves to grow things. So and I feel like that’s part of like, it’s kind of crazy that I really saw myself as a creative in the beginning. And I would have never said oh, I’m a business person. Right. But as I started creating my business and growing my business, I really realized there’s a lot of creative thinking involved with growing a business. And so I felt like I was really able to scratch my own itch in that way. And so like years later, like I’m a business lady. I’m like, What am I doing? I thought it was like that nerdy art school girl staying away from the cafeteria. But But yeah, it turns out it’s super fun to create a business. And it’s a lot of like creative problem solving and innovating and marketing, like just ideas of like, Will this work? And I love that idea. So yeah, I’ve just grown the team, like slowly as a demand, adding new, new team members, new designers.

Alex Beadon 10:27
So have you always pretty much offered the same thing from day one? It’s like you were always offering like, helping people build their website and their brand and the design elements.

Promise Tangeman 10:39
Yeah, I would say that’s, well, I used to do photography, like way, way back. Like some dabbling, I did the I did photography, and I did design. So I did like all three things, right? One day, just realize like, this is way too much. Yeah. And I started hating each of them just because I feel like I wasn’t doing any of them. Well. Okay, cool.

Alex Beadon 10:59
So then you ditched photography, you focused on design. But since focusing on design, you’ve pretty much found something that works and you’ve stuck to it,

Promise Tangeman 11:07
I would say, generally I have, I’ve just refined the process in the knee. And I feel like you know, beforehand, I would have done design for anybody. I’ve done business cards, I’ve done like little things here and there. And I feel like now, my company really focuses on launching a website, and we have certain packages that help you do that. And then also just honing in on on our ideal client, you know, which is, which is mostly like girl bosses, creative entrepreneurs, we work with guys too. But I would say the majority because we’re all female, the majority of our female men, yeah, women own in it and rocking it and, you know, double or tripling their business or getting their day job. So yeah, just

Alex Beadon 11:48
talk to me about demand. Because I’ve had this really interesting relationship with demand, where everyone I work with and every entrepreneur in my life seems to have a different experience with the demand of their offering. And it’s it, of course, would be different because every offering is different, right? So when I was listening to tell your story, something that you said is like demand kept growing and growing and growing. What do you think has been like the key behind growing the demand? Was it something that like you never really put any effort into? Was there always demand? Was it something that you were really strategic about? I’m curious what your relationship has been with demand?

Promise Tangeman 12:28
Yeah, that’s a really great question. I would say it’s a like, man. I would say it’s a combination of things. I feel like I have a marketing, passion, I have a passion for marketing. And so just figuring out ways to market our services has been fun. And not every creative, or like business person is like savvy with marketing. But I like to, I like to think about ways in which I can get my product up to the most people possible, right. So even even when it comes down to like being strategic, and what clients we take, you know, like, for instance, I’ll take on, like what I call internally, we don’t obviously use this externally, but like marketing clients, so like, our target market isn’t necessarily our marketing clients, but the marketing clients are like, usually, our influencers online who, you know, maybe have a large following, or have a tribe that is dedicated and loyal to, to them. And then they see that we did their website. And so then, then our target market will come to us because they see that we did their website, which, you know, maybe maybe these clients I’m calling marketing clients aren’t necessarily our target market, because a little more involved or maybe, you know, they have like different needs and stuff. But so yeah, I feel like that’s been really key is figuring out who those marketing clients are, and then going after them, I guess,

Alex Beadon 13:57
I like as well that like, what that does, and something that you said right before you start that story is you like to get you like to basically reach as many people as you possibly can make sure as many people of your ideal clients know about who you are, with as minimal effort put into it as possible. And like that’s a really great way to go about doing it is finding people who are influencers who have the right people following them, and introducing yourself that way. So would you say that that’s like the number one marketing strategy that has worked the best for you and been most efficient for you?

Promise Tangeman 14:30
I would say yeah, for sure. It’s

Alex Beadon 14:32
really cool. Yeah, it’s smart as well, because I’m, this is what I’m, I’m always telling people like try and be creative with your marketing and try and think about different things that you could do that would be not as not saying that that’s easy for you to do, but it’s in your realm of talents to be able to do that and to be able to then get such a return on your investment of time, energy and efforts.

Promise Tangeman 14:55
Yeah, well and as the business owner to like, that’s one thing that when it comes to like relationships and networking. You know, a lot of people say when you’re building a business, the business owner should just focus on the on the things that only you can do. And I feel like for me, those are the only things that I can like, that’s one of the only things that I can do personally, or my team can’t, like they can’t get out there and network and create relationships with people. Like I would say, the Girlboss website for Sophia Amoruso has been a huge, that was crazy marketing thing for us. It was like, really, really great. And she she’s not like our ideal client. I mean, she is obviously our ideal client, but her needs are a little more individual than what our ideal client needs. And so, you know, but it’s worth figuring it out. Because that the people that have come to us from her our ideal clients, you know, it’s like, that’s so fun to work with them. And I would say Jasmine star is another one of those for us.

Alex Beadon 15:48
She’s fantastic. Yeah. And then we’ve gotten on the podcast.

Promise Tangeman 15:53
Oh, my gosh, so crushed it, shall we? Yeah. Yeah. Oh,

Alex Beadon 15:58
to kind of follow up on that, what has it been like for you, as your business has grown? And like you’re working with way bigger clients, what would you say has been like one of the biggest struggles for you, or challenges that you’ve had to overcome? As a business owner?

Promise Tangeman 16:14
Yeah, I would say, getting sued. Because, you know, there’s a lot of opportunity all over the place, right. And I would say like, getting swayed from your niche is like the biggest opportunity for me, I can get distracted by so many things. Like, I think there’s opportunity here. And I think there’s opportunity there, we use opportunity there and I can get so distracted that then my offerings come become so diluted, that we’re not really doing anything well. And it kind of gets back to that, like whole. I’m doing design and photography and fine art. So just I think for me, the hardest thing is like keeping that focus on what we are creating and why we’re creating it. And so not to not get distracted by potential opportunities that come our way. But then the other the other struggle is like, maybe there’s a really good opportunity, that’s fine, you know, so I feel like discerning those and staying true to really what we’re made to do. Like, for boring example. I hate with a purple passion. I hate WordPress. Like, for so many reasons, I could get on a soapbox and talk about like all the things I hate about WordPress, but but a lot of our like marketing clients, if you will are on WordPress. So I have that like that struggle of do I go with the thing that I believe? Yeah, just to like, just to quickly like people wonder what WordPress like I just feel like it’s it’s an older platform, you know. And so there’s a lot of things that you pretty much have to have a web developing team to maintain your WordPress website like managing all the plugins and all the updates and all the security breaches and like all the things that come with that. I think there’s some other platforms now that are more modern and easier to use. Yeah, at least for our my target, our ideal client, the girl bosses and people, the solo business owners like they need to be able to tweak and edit their website on their own. And so what do you recommend for those people? Well, I love there’s two that I love. I love Squarespace. Yeah. Like the views. You can’t do as many cool design things. But we can we we do a lot of cool workarounds and stuff. And then show is great for like, really creative, like expressing yourself creatively. How, though it’s a little, like, more involved on the back end. So but yeah, so that’s just getting off on a tangent. Yeah,

Alex Beadon 18:36
that was a good example, though. Because I think so many of us even, like, even not even just opportunities that you’re like, doesn’t really sit with me well, but even just like bright, shiny objects, like, oh, I should do this, I should do that. I you know, I see that with my clients all the time. And I’m like, no focus, like, yeah, and because if you’re spread too thin, you’re you’re going nowhere really fast. So that was a really good point that you made. Okay. I want to talk to you about social media, and content creation. I know we’re going there. I feel like it’s so interesting, because I think I started blogging in 2000. I want to say nine to maybe 2010. Yeah, I feel like we were both kind of in the online world at the same time. So you have a vision of what it used to be like compared to what it is today. So I’m really curious to ask you. How do you think social media has changed over the last let’s just say like, eight nine years? And how has How has the way that you use use it changed? Hmm. Yeah, because it’s so different now

Promise Tangeman 19:48
is like, tell me something that you think is different.

Alex Beadon 19:51
Okay. So for example, I think number one back in the day I remember when I started Instagram wasn’t really a thing face. People weren’t even really using Facebook. It’s like a marketing technique. It was really just your blog, your blog was like the go to place everyone was blogging and and I felt like people were actually reading blogs. And we weren’t at the stage where we’re at now, where I think everyone is, like, inundated with so much content and posts and this and that that like, I think sometimes today, it’s too much. Whereas back then there wasn’t that much content out there. So I think people it was just easier than than it is now to stand out, which is great, because it makes you have to up your game. But it’s also just, like, even recently, I’ve been thinking like, my blog, I, I would prefer to post on Instagram, than my blog. Because I know people are on Instagram, I don’t have to bring people over to my website. So now I’m even like rethinking, okay, maybe I should just have like a really simple website, have an opt in where people can sign up for my newsletter, and like use Instagram and all the other platforms to kind of like, bring people into my little newsletter world. But so I’m just curious, like, I see that you’re still blogging. You’re on Instagram. I know, last year you were making videos, I think you’ve stopped now. So I’m just like curious, like, how are you feeling about content creation? You know, it’s so easy to get burnt out. I know, at one point, I was like on this thing where I was putting out content every single week for years and years and years. Like video content took up so much time.

Promise Tangeman 21:22
I love those.

Alex Beadon 21:24
Thank you. So I’m curious. What do you think about it? Yeah,

Promise Tangeman 21:28
no, I think I think what the the assets that you brought up was so right. Like, I feel like when we started creating an empire online, with like, you know, designed all cool when someone lands on your site, it’s like they landed on your planet, almost. Yeah. And I love that. I think that’s so fun. But people just don’t, people just don’t go visit places like that anymore. And so what you like what you were saying is create content in the places where people are already at go go where the people are and create content. But to me, that just seems so exhausting. Like, I posted a post today about like life of a perfectionist. And it’s like, Oh, I love that post. It was good. Yeah. You start creating things. And then when you realize as a perfectionist, how long it took you to create that and then again, and you don’t want to do it again, because it’s not worth the time it took you to create that and then you’re bummed you’re not doing stuff.

Alex Beadon 22:20
And then also, there’s so many people on Instagram that it’s like you’re just in this massive ocean. Like, how much can you stand out?

Promise Tangeman 22:28
Yeah, totally. Totally. Yeah. No, I’m totally with you on that. Oh, shoot, I just lost my train of thought. But But yeah, go going where the people are. Oh, yeah, going where the people are. I just feel like on every channel can seem really overwhelming. Yeah. And then especially if when a channel like tanks, you kind of like, Oh, crap, I put all my eggs in that basket. Like right now, like pretty much only posting on Instagram. There’s still Facebook and Twitter and all those other things that I feel like, oh, I don’t have time for that. But I just I love like messing around just playing around seeing what people are liking. And then something I always think about, like I love brainstorming and like contemplating things, it’s just something that I love to do. You know, a lot of people like to just be busy with stuff that they’re doing. I just like to have just free brain space to just like, brainstorm. Yeah. I always think about is, it’s so simple, but I feel like I always come up with really cool things. And I do it is if I like I think to myself, I see everyone else doing so many cool things online. Like, oh, like, you know, Alex has a full podcast now. And all these amazing things on videos and everything and like, shoot, you know, and I think in my mind, like, what would I be do? What like what would I be doing if I really wanted to kill it? Like if I was contending with scenario myself, like really killing it. And so like, I just write those down, like, in my mind, what is killing it look like? And then I like do something for a season and like see what that brings and see what that does. I love doing those videos that

are amazing.

I love them so much. Like they were so different. I feel like I want to bring them back. I’m just not sure

Alex Beadon 24:12
Creating content is such a weird thing for me because like I love making content. Like I love it so much. But even if it really never brought me any business like I just think it’s a great way to express myself like it’s just fun, you know and like to to be able to meet like minded people. Yeah, over the Internet to me, it’s just magic. Like it still gets me super excited. Fun, but then at the same time, it’s like it takes so much time and you have to or at least for me, what I’ve started to do is really get clear on like, okay, like what is like you said, Okay, what what would I have? What would killing it look like? I guess I’m in this place now where I’m like, what does it like? What is killing it even mean to me? You know, because I think for a long time I was like oh I need more followers and like the numbers and the views and then this and then that and now I’m just at the stage where I play comes lately and like, whoever is supposed to find me, is gonna find me. And I’m just gonna create content because it’s fun. And like if people like it great, and if they don’t like it great. Yeah, but a lot of people who are creating content, especially people who are new in the game, I think there’s a huge frustration around like, why is my account not growing fast enough? Why is my content like, and I feel for these people, because like, they’re making great content, but it takes time to like, really build your tribe. So I guess my question for you is like, how, what advice would you give someone who’s maybe in the first one to three years of their business, they’re trying to build their tribe? You know, do you think content creation is even worth it? Do you think that that’s something that they should be investing in?

Promise Tangeman 25:40
Yeah, I do. I do for sure it because it builds your influence online, and people look to you as an expert. It just depends on like, what you want to do, right? Like, what is the content you’re going to create? Are you going live every day on Instagram? Or are you creating blog posts, which is still great Google juice, you know, went for your website, which is why my company still does blogging and stuff. So yeah, just about like creating the type of content that you feel is gonna draw in your ideal client, because that’s, that’s the main thing, right? If you have your own business, you have to make money. And so if you’re gonna make money doing what you love, you have to bring in the right people. So when you think about like, what do I What What should I create? For on on social media or on the blog? Think about? Where are your ideal clients spending their most the most time? Are they on Twitter? For me? They’re not on Twitter. Like a lot of businessmen are on Twitter. I mean, people are not on Twitter, they’re on Instagram. Or they’re, you know, Oh, yeah. For a lot of them. They’re on Instagram or on Facebook. Yeah. And so creating content on Facebook, and then looking at like, Okay, what kind of content is going to benefit them? Because you want them coming back to your site, you want them coming back to your social channel? So what is it that’s going to that’s going to reach them in particular? So on my videos, because they’re so dramatic, I had a lot of mixed reviews, like some people were like, this seems really genuine. Wow, some people were like, Oh, my gosh, I love it, because you’re giving us helpful content, and you’re doing it in a fun, silly way. Yeah. And it’s entertaining. So, you know, for me, I really had to wrestle with that, like, what am I you know, is that you know, and every time I posted on on Instagram, I gotta like a lot of unfollows. So I was like, Okay, interesting, India.

Alex Beadon 27:29
So how did that affect you? And like, how did that? Is that why you stopped? Do you think it was like a good thing that you were doing? Do? Like, what do you think? What do you feel about it? Now?

Promise Tangeman 27:39
Everyone’s gonna go back and watch these videos.

Alex Beadon 27:42
But they’re so good. Like, I remember the first time I saw one of the very first one that you put out, I can’t remember what the topic was. But I just remember thinking, Oh, my gosh, this is the way that you do. It is so creative, and it’s so fun. And like, I am shocked that anyone would say otherwise. So I’m curious as to how you dealt with that criticism? And with

Promise Tangeman 28:05
all of that, yeah, well, I feel like um, first off, I’m a four on the Enneagram Are you? Are you an Enneagram?

Alex Beadon 28:11
Girl? No.

Promise Tangeman 28:14
I know what you are, I already know what you are. So I’m a four on the anagram which is like a typical artists. So typical artists can tend to be like, they like to be unique, and they tend to be moody, right? So for me, I feel like I really had to like to figure out, well, number one, if you’re online, you’re going to get both ends of the spectrum, right? And you just have to keep doing what you’re doing because you are automatically going to get both ends of the spectrum. So you just have to go into it knowing that you’re not going to please everybody and it’s actually good if you don’t please people. And so I honestly felt like I had to go through a season where I feel like I’ve been really lucky and I feel like my followers have always been usually pretty positive but the stuff that I that I’ve put out there I think it’s because my network is still small enough where people that follow me like really like genuinely liked me well yeah, once you start like getting out there and and reaching more people, you get more like trolls and you get more haters and stuff and so, but I honestly feel like once you get a little taste of that and you realize this is the name of the game, you just got to do it like it’s just part of the thing. So you realize, okay, it’s just part of it. And so I feel like that’s I feel like I’m like preaching to myself right now because I really liked doing those videos but they didn’t quite have the result that I was looking for. But then again, I only did it for like maybe 10 months I didn’t I keep pushing forward I just like took a break because I’m like things are going crazy right now with my business and and I’m not seeing and maybe like I started I’m just speaking really honestly here. I definitely wanted right. Yeah. I maybe didn’t have like a goal with those videos I just wanted I had a lot of fun. I had a girlfriend that was doing it with me. And she’s an actor. So she’s like, really funny. And she, like helped me write the scripts. And she’s just awesome. And we just like laughed the entire time. And we made those videos. And so to me, like, they brought me so much joy. But I think looking back, I didn’t necessarily have a plan for that, like, this is the goal. I wanted to get more email subscribers, but I was realizing I was testing some things and realizing what I was doing really wasn’t working, right. But I would love to bring those back, like maybe as a series or something, and maybe have maybe just a little more intention behind why I’m doing it. Because ultimately, that’s why I stopped was okay. I don’t really know where this is going. Yeah.

Alex Beadon 30:39
Did it for such a long time, though. That’s creating. Yeah. And I love that you gave yourself permission to be like, Okay, I’m over it now. And like, I’m just gonna let it go. That’s really cool.

Promise Tangeman 30:49
Yeah, totally. So yeah. So I don’t know, I don’t even know what the question was.

Alex Beadon 30:56
Okay, you answered it. I was basically just asking, like, how you feel about, like, the criticism, and I think you covered that. And I think it’s also really powerful, what you said about having an intention behind your content. It’s cool to do things for fun. And I think it definitely fuels you. And I think that’s definitely what it did for you. But I think also, you know, knowing like, Okay, this is the direction that that I want them to go in or like this is the strategy behind it, or the end result that I’m looking for. So yeah, that’s all good. Okay. Do you have anything else to add to the social media Convo? Before we move on to the next topic?

Promise Tangeman 31:33
I would say like for anyone that is, like you said, one to three years into their business wanting to create content is to come up with like a roadmap of what you’re going to be posting, one of the things that my team started doing this year, which is in so how unbelievably helpful is, I think a lot of times people wake up and they think, oh, I need to post something. And if they try to bust something out, yeah. And then they feel like, Oh, this isn’t any good or whatever. But something that we’ve decided to do, or maybe they didn’t have time to do it that day, and then they feel discouraged. One of the things my team has done is we put together a three month plan and we we brainstorm what are we going to be posting the next three months and then we like literally map it out once per month, per month, and then we just then we’re just busy like writing the content for like the weeks to come. I feel like that’s been super helpful in just get getting it on paper and not just like brainstorming it the day of which I think a lot of newbies think, oh, this brainstorm like when I posted it, and then it just becomes a backburner, and you never end up doing it. So making it a strategy, getting it on the calendar, and then just creating, like a content calendar. It’s been super helpful.

Alex Beadon 32:37
Amen. I love that. Okay. Next topic, I want to talk to about your faith, and the relationship between your faith and your business. I think for me personally, like doesn’t matter what religion you are, or whatever, but I think having something, whatever it is that you believe in, really helps you in your business. So I’m curious, what role would you say that faith has had in your business?

Promise Tangeman 33:10
Hmm. I would say, for me, faith, helps me realize that everything I’m doing is for a bigger purpose than myself. I think so many times when you’re running a business, you know, you’re, you’re creating content, you are like what we just talked about, you’re trying to make a lot of money. So you can have a nice car, or a nice house or a nice, like, whatever the thing is, and I think for me, just having a faith bigger than myself has helped me realize that. Ultimately, I love doing what I what I love doing what I doing, I love helping people launch what they love. But when it comes down to like the monetary value of it, I love being able to give generously to a lot of other organizations that, that help the world at large. And I think, I think that’s like ultimately when I’m having a down day, and I realize, like, oh, selling another website or doing another design, ultimately, it’s helping that person. But ultimately, I’m hustling for something bigger, you know, I’m hustling for, you know, to provide clean water over in India or, you know, to help women get out of the sex trade in different countries. And I think to me, like when it comes down to it, that’s like that. I mean, that’s like, huge. Yeah. And so I feel like for a lot of other small business owners, you know, I think just getting outside yourself and realizing that, that there’s more to the world than lining your pockets. Mm hmm. You know, and, and if, if all of us small business owners could get on board with something outside of ourselves, like we could literally change the world. Yes. I agree. Because somebody’s going to be making that money. Yeah. And it might as well be you, Alex, because you’re gonna be a good steward of what you’ve been given. Yeah. So,

Alex Beadon 35:06
I love that so much. I’m so glad. And that’s one of the main reasons why I love doing what I do as well. It’s just like helping people create the freedom in their own lives. Yeah, but also, like you said, being able to give back, but I think when people have space in their lives, because I think so many people are doing something they hate, it’s taking up pretty much all of their day, they’re going to work from nine to five, Monday through Friday, and then Sunday comes around, and they’re like, dreading having to go back to work like that. When you look at the the power of that life, it’s not as powerful as like finding something that really lights you up. Finding something that gives you freedom and flexibility allows you to work and like I know, for you, you’re like really creative, and like you’ve really built your business to suit who you are as a human being. Yeah, you know, which is fulfilling to you, and then allows you to be in that state where you’re like, okay, like, let me see how I can amplify this.

Promise Tangeman 36:00
Yeah, and when you when you like, lay down, when you lay your head down on your pillow at night, I feel like when you create a business that’s all about you, and what you love and your passions and everything. Like I mean, it’s awesome. It’s awesome when you first do it, and then you’re like, like, when you when you? Yeah, when you will. And when you’re thinking about just yourself like it’s so it’s so empty.

Alex Beadon 36:25
Yeah. It’s not fulfilling. Yeah, when

Promise Tangeman 36:28
you lay down, when you lay your head down at night, it’s like, oh, everything is just about me. That’s not, you know, and even when I think about, like, doing things that pull me out of my comfort zone, I’m really nervous about something, I’m like, Okay, I have to really recenter myself, because I’m the pressures not on me. Like I need to, I need to be there for other people, you know, and when you when you look at when the mindset is about giving to other people, then it just becomes easier and like feel like is more fulfilling when it’s about others not about yourself. So one of my mentors always said, when your business is about helping other people, you can always you will always have plenty of work. And I totally, totally believe in that. Like when it becomes about yourself, the collaboration, stop the helping other people stop, and then you just become really selfish. And so giving true, giving to others collaborating, like never feeling like you are, you know, on top of the world being too big for your boots. Yeah. And like there’s some people that like won’t post about other people or other people because they don’t want to give them any love or whatever. Like, that just doesn’t last that’s not going to, like what goes around comes around and the stuff that’s coming around for you isn’t gonna be anything you’re going after, you know.

Alex Beadon 37:51
It’s so true. Yeah. Okay. My next question is What? What role does your intuition play in your business? Because it’s such it’s and especially as creatives, I think it’s so hard, because it’s like, sometimes you feel really strongly pulled in a certain direction. Sometimes you have to reel it in. So I’m just curious, like, you know, do you always listen to your gut? Like, how does that work for you, as someone who has a team, like, you have to plan things out in advance? You can’t just like always go with the flow. Talk to me about that.

Promise Tangeman 38:21
Yeah. I feel like there has been a lot of times where I’ve been like, oh, no, we can make it work. And then your, your gut is telling you, no, you should not do that. And when you do that, and it ends up really terrible. So I went yeah, I would say going with your gut is like always the best. Yeah, thing. But yeah, your intuition, I feel like plays tricks on you sometimes, at least for me, especially when you’re saying you’re seeing shiny objects, or you see things that you really, really want to work. But then when it comes down to it, you’re in hindsight, you’re always like, I should have listened to my intuition and gone with gone with. But I feel like that just comes through learning and through through time. Like, I can think of already so many scenarios going through my mind. And I was like, Man, I wish I would have taken that back. But that’s all I mean, it’s all learning because you’re learning a lot of things right. And I feel like something I’ve learned lately, so I went to this event a few weeks ago, and I got to meet Joanna games.

Alex Beadon 39:23
Oh, I saw that on your insert. And I only just found out who she is, by the way, like literally last week

Promise Tangeman 39:32
because of my Instagram Yeah, so I went to an event and something that we talked about was what is one thing in your industry that saddens you that you wish wasn’t existing? And like what would your what would the world look like if it if that wasn’t existing? And to me, I said, I wish that people had more integrity in their businesses. Like, behind the scenes, being able to high golf on this tangent, but

Alex Beadon 40:06
I like it, let’s keep going. But for me,

Promise Tangeman 40:09
I guess it goes into intuition. For me, I just feel I’ve seen so many businesses that I’ve just been so surprised that aren’t doing aren’t being above board, they’re not doing the right thing. They’re, you know, trying to kind of skirt around issues or not being honest or transparent. And I feel like, that’s really sad. And to me, that is getting to the point of, like, I don’t want to become jaded in my industry, because I feel like, like, for instance, I feel like I’m always gonna be taken advantage of, or I’m never in a partnership that’s equal, or the people that that are approaching me about this always have something in it for them. And, and they do, because that’s business. And so I’m glad I’m learning these, these lessons, but I think I can tend to be really trusting with people. And so I feel like what I’m learning in this season is not to become jaded with it, but just to learn how to draw boundaries, and become a smarter businesswoman with some of the things that I’m learning. But ultimately, I think what makes me sad is some of the lack of integrity, you know, when when a hard situation comes up, like what are you going to do? You know, and I feel like, my experience lately has been like, just let met with disappointment and the choices that people are, are choosing to do so. Sorry, that’s such a downer.

Alex Beadon 41:31
It’s, it’s a part of it. And I think it’s a part of, you know, being a business owner is not easy, and you will have to face really difficult things where people let you down, or like you said, people just not being maybe 100%, ethical or whatever. Yeah, I think it’s good to hear you talk about it.

Promise Tangeman 41:49
Yeah. And that is with like, with clients, like when we’re working with clients, like I’m like, oh, man, like, you know, they’re like, really, this is not right, you know, or even with team members. Even collaborations that I’m a part of, you know, just things that like, Oh, I’m really surprised that they went that direction. That’s not what I was hoping for, or that’s not in my eyes, what I’d see is right, but everyone has their own set of ethics and like, intentions, I guess. And so just learning to know what mine are, I guess, before I go into things, and ultimately, bringing that back to intuition is, you know, finding people that are just like, especially with collaborations that are more like minded in terms of what our expectations are. And, and anyway, I think I’m just Javelin No, you’re

Alex Beadon 42:37
good. So talking about collaborations, what would you say? Are your favorite ways to collaborate?

Promise Tangeman 42:45
Whoo. Well, I always like coming up with new ideas and running with those, but then that just creates more businesses for me. True. One of my favorite collaborations to date has been designer. vacay. Right.

Tell me about that is

one of my designers on my team. Her name is Alyssa. And she’s amazing. But we actually met through, we were graphic designers, it was back in like maybe 2011. And both female graphic designers, and back in 2011, it’s not that many years ago. But still, a lot of men are in the tech world. And so when we found each other, we’re like, oh, my gosh, we’re designers and females. And we had a bunch of friends across the country that were doing the same thing. And so we thought, why don’t we put together an event where we can all get together and just hang out and like learn from each other until we’re all female graphic designers. And so what we did, so she’s technically my partner in this it’s called designer vacay. And we do prints every year with with female graphic designers, but she’s been just such a great partner, like always honest, above board, like, we just work together very well. And ultimately, I think when it when it comes to a good partner for me, I want to know that you have the best interest for me personally, as I do for you, besides the business like yes, we want the business to succeed. But more than we want money, like we want each other to succeed and we want the best for each other and I think that’s to me, what’s important is like not not sacrificing friendship for money, or sacrificing the good of for someone else because of money and that’s just not really what I want to be balanced. So she’s she’s totally on board like the same way where this kindred spirits in that way. And so, so yeah, designer vacay. We had a bunch of we invited a bunch of female graphic designer, designers out to Palm Springs, and then every year we said F to everyone who was invited, we say, Oh, you invite now another friend or two and so it just kept growing for the year. So

Alex Beadon 44:45
is it a conference? Is it like

Promise Tangeman 44:47
it kind of? Yeah, it’s kind of just hanging out? Yeah. Really interesting. We don’t tell anybody what we’re going to be doing. Okay. Nobody knows the speakers that are gonna show up. No. Buddy knows what’s gonna go on. Right? Um, and it’s just we hang by the pool, we have good margaritas and get drinks. It’s in Palm Springs. And we do a lot of like collaborating networking. There’s been a lot of businesses that have gotten started because of it, a lot of collaborations that have started. And then there’s also a lot of people that come that are designers on teams, like we had designers from Pay Pal, or Starbucks or Marie Forleo designers came the ACES designers. Yeah. And so they are also just a part of a design team. But it’s fun to be around people who are all doing the same thing. Yeah. As it’s so nice. We’re all females. We’re all graphic designers. It’s just great for conversations and to see where to see where everything leads. But yeah, so it’s been a blast. So we do have some speakers that come, but we just don’t tell anybody what’s going to happen.

Alex Beadon 45:52
I like it. I like it.

Promise Tangeman 45:57
It’s more of a vacation. That is a conference because one thing I hate is when I go to conferences, and I feel more. I feel more like exhausted rain storage. Yeah. When I leave than when they came like oh, crap, I got to do all this now. Discouraged, and so yeah, so I didn’t want to uplifting place.

Alex Beadon 46:19
It’s uplifting, like totally feel good. Happy vibes. I like it. Yeah. Okay, cool. Well, promise. We’re about to wrap up. I have some wrap up questions for you could call them like fire? What is that? That some people call it like fire? Whatever, I need to brand it. I need to come up with a name. I need to get a copywriter who can rise it rapid fire. Yes. That’s it, something like that. Anyway, so I’m gonna ask you some questions. Okay, you hit me with the answers. Okay. What is the one thing you do? That has been a non negotiable in the success of your business?

Promise Tangeman 46:53
What does that mean? Sounds like rapid fire.

Alex Beadon 46:55
No, that’s totally fine. So like, what is something that you you maybe a habit that you have in your day to day life that you do every single day or every single week that you think is a very important part of your success?

Promise Tangeman 47:08
Okay, I like to do things fast. And I would rather do I would rather spend like an all nighter working on something and get it done rather than it lasting like a year. And so that’s why we did the five day process is because I don’t like things dragging on. Right? Do you like to like be in and out? I like to do it. Let’s get it done. Let’s launch it. Yeah,

Alex Beadon 47:29
I like it. Okay, cool. Sure. A mindset shift that made the biggest difference in your life as an entrepreneur,

Promise Tangeman 47:35
I would say being open to like collaborating. And I think so many times we can like kind of hoard what we’ve built. I think being open and sharing.

Alex Beadon 47:48
That’s a good one. Yeah. Fill in the blank. The world would be a better place if more people knew.

Promise Tangeman 47:55
Blank. How to hustle and get stuff done.

Alex Beadon 48:00
Good answer. The book that changed my life was

Promise Tangeman 48:04
Big Magic. Oh, I

Alex Beadon 48:06
love that books. I Elizabeth Gilbert. I went to someone’s house the other day, they had that book on the bookshelf, and I was like, Oh my gosh, that’s one of my favorite books ever. And she turns to me, she’s like, I hated that book. I want to know more about that. I was like, okay. Okay, this is my favorite question asked people, I want you to challenge our audience to do something this week. So I want you to kind of like give them an action item that you think is really going to benefit them this week. relaunch your website. Hmm, we could talk about that a lot. And last but not least, where can people find you online?

Promise Tangeman 48:45
Go Live hq.co Is my company’s website where you can buy website template and do it yourself or we can do your website for you. You can find me on Instagram at promise tan gym in or you can find my company at go live HQ on Instagram. I would say those are like the best places you can find my personal blog, which is kind of like a you know, whatever, at promise tanjun.com

Alex Beadon 49:12
It’s a good blog. So question how do you say your last name?

Promise Tangeman 49:16
How do you pronounce it? Tan Jimin?

Alex Beadon 49:18
So it’s tanjun Yeah, my whole life I’ve

Promise Tangeman 49:22
always thought promise changement take Oh, you have or tenganan change. Team changeman changeman Yeah, Benjamin i A lot of people say Tang Tang Tang naman ha. But like, technically my husband’s last name is Brazil. And my last name is Mooresville never changed it online. And so I’m in that debacle. You know, I’m like, we’ve been married almost nine years now. I should probably

Alex Beadon 49:47
know I like it. Like I really love your last day and that’s how I know you. Anyway, my love. Thank you so much for joining us here on the podcast. It’s been so much fun having you I feel like we covered so many good topics. So thank you So, so much.

Promise Tangeman 50:01
Thanks for having me, Alex.

Alex Beadon 50:02
Okay, my love. That’s it. We’re done. Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere, just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me, when you message me telling me what your aha moments were telling me what it is that you took away from the podcast, it helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex beaten, and I will talk to you again very soon. Bye

Oh my gosh, you guys look how amazing this shrimp serata cocktail looks meet Beatrice an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. I’m all two of you. Well, I guess I’m just here by myself now. Why don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www.gram-slam.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#015 – From Italy With Love: How I Curate my Instagram Feed, Balancing Work with Travel and How Thoughts Create Reality

All that goes up eventually must come down.

Alex reflects on the excitement in her life over the last few weeks from another new location: Italy. Sounds like so much fun, but it hasn’t been all rainbows and butterflies.

Catch up with your favorite blonde as she meticulously covers her hectic travel schedules, the toll it’s been taking on her, how she’s been able to stay positive and motivated plus more.

This is On Purpose.

In this Podcast you’ll learn:

  • The joys and pains of taking your biz on the road
  • The benefits & drawbacks of posting on IG more than once a day
  • How Alex maintains a color theme on her Instagram profile
  • How Alex overcame the fear of using the Instagram feed as a highlight reel
  • Dealing with life’s curveballs
  • The power of turning ideas into reality

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

She’s waiting here for you:
Instagram: @alexbeadon
Facebook: Alex Beadon
Website: www.alexbeadon.com

Transcript Available Below

Alex Beadon 0:00
In this episode, I talked about how I’m curating my Instagram feed how I’m balancing work with travel, and how thoughts create your reality. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hello, friends, it’s Alex Beadon. Here you’re listening to podcast episode number 15. Of on purpose with Alex Beadon. I come to you today with a little bit of sadness, because my sister and I recorded such an epic episode together a few days ago. And it was an episode that I thought was really fun. It had really good vibes, we covered some really great topics. It was super authentic. And I just loved the episode, I was really, really excited to post it for you guys. And then won’t won’t watch it turns out that because I’ve been traveling, I guess my microphone settings have been messed around with a little bit accidentally. And so when I set up the podcast, because I was doing it with two people normally what I do guys is I have a headphone set on so I can hear exactly how I sound. So I didn’t have a headphone set on to test the audio because I was doing it with my sister. So I don’t have to like I don’t have a setup that I can have to headphones with yet. And it’s so sad because it ended up that it was really blown out the audio was off. And so here I am Sunday morning, it is currently 7:17am and I am re recording episode 15 This time solo because Liz was way too tired to wake up this morning to do this episode with me. But not to worry, I’m sure I will definitely have her on before I leave to go back to Trinidad. Right now I’m coming to you from Italy in a place called Umaria. I hope I’m saying that correctly. And the reason that I’m here is because my sister is actually going to be getting married here next year. So she thought it would be cool to come visit to do some wedding planning to take a look at the different venues that we might have guests staying at. Also to go and take a look at churches, she’s actually already chosen a wedding venue. And what’s really cool is that we’re actually staying the night here in the venue. So it’s just really fun, because I know that this is going to be an important place for our family for the rest of our lives because my sister is going to marry and this was her fiance. And they’re going to do it here next year. And so to be here, it just has like these magical vibes of like, oh, like, this is going to be one of those places that we probably always come back to. So I feel really excited to be here. It’s very special to be here for the first time. Right now I am sitting right in front of a window. Because the desk in the room, it just is facing a wall. And I was like why would I face a wall when I have this gorgeous view to look out onto so I moved the chair to face the window. I’m looking out onto these gorgeous hills and all of trees. And it is just stunningly beautiful. It has been raining quite a lot, I will say. So I woke up this morning. And all I could hear was rain and I was like oh my gosh, it’s going to hurt the audio of my broadcast. But guys at this point in time, if you can hear the rain, I apologize. But this has to be recorded because today’s last day I can record it. As you can imagine. We’ve been very busy. While we’ve been here in Umbria, Umbria I don’t know how to say it. Because we’ve been like I said, going to see all of these different venues. And so I actually found out that this episode 15, the one that we recorded. When we were back in the hotel in England, it didn’t record while I found out yesterday morning, but we were so busy yesterday that like I just didn’t have time to sit down. We didn’t get home until like 10pm at night and then by the time we you know settled in. It was just I was way too exhausted to record again. So here I am. I’m actually not quite sure where this episode is going to go. This is going to be one of those like, catch up episodes where I just kind of be real with you let you know what’s going on behind the scenes of my business and my life. And so yeah, let’s dive in. So I feel like it’s been a while since I did like a pure updated solo podcast episode because we did the q&a and I’ve been traveling and things have been kind of up in the air so I’m actually excited that I’m able to do this to sit down with you guys. I think we need to change the Monday episode to be less of like a solo episode and more of like an in the moment episode. What I realized when I was interviewing Liz is that that, Oh, this isn’t actually a solo episode because I have a guest on so this technically counts as a guest episode. But I would most likely boast that during a solo episode week, because it’s like the week that we recorded it in present time, if that makes sense. And it’s just so much more fun to actually release it like in the actual week, instead of putting it at the end of our guest episodes, which we’ve already like planned out and scheduled. So yeah, so here I am checking in with you guys. What has been present for me this week this week has been in sane this time last week. What’s today Sunday? Yeah, this time last week, I was in Santa Marta. No, I was traveling from Santa Monica to Bogota. And then, from Bogota, I went to Trinidad, I spent a few days in Trinidad. And then I went to London, and literally just spent maybe, like 24 hours, not even, not even 24 hours in in London, before we meet my mom, my sister and my future brother in law, all hopped on a plane yesterday to come here to Italy. So the last seven days, I’ve been to 12345 different cities, which really explains why I’m feeling quite overwhelmed and why I am feeling a little bit anxious. It’s weird, because it’s like, it’s awesome to travel. Traveling is obviously one of the best things in the world, to be able to have the opportunity to work from anywhere is really such a blessing. I never take it for granted. It’s something that it’s like one of my favorite parts about what I do is just having the ability to travel. But when you actually do it, and especially when you do it in the way that I just did it, which is like, you know from one trip to the next. It’s a lot it’s definitely a lot and I’m feeling like I’m I’m just feeling distracted from my work. I’m feeling like I’m not as focused as I normally am, which is obvious because traveling takes up so much energy. But I’m also trying to remind myself that there was no two ways about it, like Colombia had to happen. It was Laura’s wedding. And then she had her friends Moon, which is like a once in a lifetime thing. This trip had to happen, my sister’s getting married. And she planned this period of time to go to Italy. And I really wanted to be here as her maid of honor to give her support and to really be here for her. So the fact that it’s happening one after the next I have zero control over so I’m just trying to remind myself that like this is just you know, what life is throwing at me right now. And sometimes it’s not 100% What I would choose it to be like it was up to me, this would have been way more spread out, I would have had a solid month at home in between going from Colombia to Italy. But like I said, it is what it is. I’m all about taking the cards that life has dealt you and doing the best with with what you have and what you can. And so I’m looking at this and I’m like, Okay, how can I create as much stability as I possibly can? How can I take as as good care of myself and my body as I possibly can? And how do I get as much work in as I possibly can. And sometimes I’m better at doing that than others like both of these trips have just been so busy like squeezing work in has been a really difficult thing to do. The traveling is just exhausting. Like even me right now. I’m waking up early to record this because we have an entire day packed full of events. So waking up to record this when last so last night, I actually didn’t sleep bad badly. I slept quite well, I think I got like a solid six hours of sleep, which is not as much as I normally get. But it’s better than the previous two nights because the previous two nights I was traveling to I was traveling to Italy so we woke up at like a 5am flight so I barely got any sleep on that on the night before last and then the night before last. The night before the night before the last I had a red eye flight and I think I landed in England at like 3am my time in Trinidad and I really didn’t get any sleep on the plane and then when I got into England, I was like let me try and stay awake as much as I possibly can. So sleep wise I’ve definitely been lacking and when I’m lacking sleep honestly and truly the last thing I want to do on planet Earth is work. So it has been a struggle it has been a struggle just balancing that work life balance right now is a struggle for me especially because I’m someone who’s so work oriented and I really like to constantly be pushing forward moving forward seeing change. And right now it’s just been hard. It has just been hard but I guess that’s just kind of like that’s where I’m at right now and to be honest with you it should I’m crossing my fingers it should definitely get better. I think this Italy trip is one of those things were We were only here for we arrived yesterday we leave tomorrow. So we’re literally only here for like one full day. So we have like jam packed this trip. full of activities. And when I say activities, it’s really like wedding related activities like you know, scouting locations and things like that. So yeah, so this while I’m here in Italy probably won’t get much work done. But I at least know like after this I’m going to be in England since I traveled all this way. I was like, I might as well come to England for a few weeks. So I will be in England for a week and a half after this. And I’m hoping that will be more relaxed, and then I’ll be able to get more work in and feel more productive than I’m feeling right now. On the plus side, I’m feeling very nourished, socially.

Spending time with Nick, over the past few weeks in Colombia has been amazing. Spending time with Laura over the past few weeks in Colombia has been amazing. Getting to spend time with my family. Now, I hadn’t seen my family in seven months, I actually saw my dad in March, but I hadn’t seen my my mom and my sister since January. So good seven months. So being back here with them is so nice. Like there’s really nothing like being with them. For me anyway. So it is it is a mixture of two things that like extreme frustration that I’m not getting my work done that I’m not moving as fast enough in my work as I would like to be. And you know, just being out of my routine, being away from home for so long, I realized that in the month of July, I think I was I was only at home for like a third of July. And I’m realizing that by the time I get back home, from my Italy England trip, I will have only been home for two days of that month, that entire month, I will have been at home for two days. So I’m trying to just show myself compassion because I’m like, I’m behind on all of my goals. Like I’m supposed to run 36 kilometres, I’ve run seven, eight. And then I’m like, it’s not it’s not the end of the world. Because we really did a lot of walking we I got a lot of movements in when I was in Colombia, like we did a 16 kilometer hike. We were walking up and down the streets of Bogota, like non stop getting in a ton of mileage and movement. So I’m not like I’m it’s weird, right? Because it’s like, I set this goal and like I want to run 36 kilometers this month. And, you know, really, if you dig deep into the why behind that goal, it’s because I want to be moving, I want to get movement. And I want to make sure that I’m moving my body because when I move my body, I feel good. And when I feel good, I show up to work better, I can live a better life, I can be better for the people in my life. And yet, I have done so much walking this month. But I’m still feeling kind of down about the fact that I didn’t get my 36k in, which is so silly, because I’m like, you definitely got your 36k and you just didn’t run it. Right. So I’m trying to be compassionate with myself and just be like, Dude, it’s all cool. It’s all good. When you get back into your routine, you can really commit yourself to this. But right now, it’s just not a good time. I also had a goal, a Grand Slam sales goal, which I’m super behind on, I can’t even give you the numbers like that’s how little I’ve been following up on this goal. So that’s just another example of like, not being able to hit my goal, not feeling particularly good about that. But also knowing that like this was a silly month to really get myself some big goals. I’m not at the point yet where I can travel and really commit to my exercise and really commit to getting my work hours in and like it’s not the end of the world. Like this isn’t a work trip. You know, this is I’m supposed to relax when I’m celebrating my best friend’s wedding. And so yeah, I’m definitely not feeling I’m not beating myself up about it. But at the same time is not the best feeling in the world. And I think it does cause a little bit of extra anxiety every day. And I just have to wake up every day and be compassionate to myself and like, do a little meditation meditation helps so much oh my gosh, guys, meditation that helps so much. Meditation and journaling has been such a savior for me on these trips. I am just laughing because I feel like it’s something that is so easy to skip. And yet it is something that has such a profound effect on the way that I feel. I did want to talk to you guys today about something that has been on my mind a lot lately, something that I’ve I have been putting a lot of effort into because I feel like it’s something that’s quick and easy. A lot of my work, especially when it comes to the sales side of things and marketing. I feel like it’s something that requires momentum. So it’s like I need to sit down and lock myself up for three, almost three weeks. No for excuse me for three hours. To really get the momentum behind my work to really get a lot of things done. I need to be in the right frame of mind. It’s very concentrative is that a word? It requires a lot of concentration. And so because it’s been so hard to carve out those long working hours I feel like I’ve been I’ve been feeling disabled in my work recently. But the one thing that I feel like I have been doing quite a good job of so I have to give credit where credit is due is my Instagram account, I’ve been trying really hard, especially over the last two weeks, I feel like when I was in Colombia, I let it slip. And I was like, hold up cannot let this slip, I need to be in constant communication with my people adding value, showing up for them, keeping them updated with what’s happening. When I was in Colombia, I was doing a lot of stories on Instagram, which is great, but my feed was being ignored. And so I would say the last two weeks, I’ve really been making an effort to take photos, post photos, create content, posting something is like yesterday, you know, I got home, I was so tired. At the end of the night, I was supposed to record the podcast and I was like, Dude, that’s just not happening. Like I’m so mentally exhausted, I can barely string a sentence together. But I was like, okay, so what can I do? I was like, You know what, I have this picture of me traveling from earlier today, I could do a little edit out a little bank into the mix, you guys know how I like to do on my on my Instagram feed. And I could write up a quick description and post it and be good to go. Right. And that took me maybe 20 minutes. And so those are the types of things that I can do. So those are the things that I’ve been trying to focus on. It’s like, okay, you could sit around all day and complain that you don’t have enough time to like, work on your funnel, and you don’t have enough time to write emails, and you don’t have enough time to blah, blah, blah. But what do you have time for. And if it’s a little 20 minutes here and there, then like, cool, let’s make time for that. So Instagram, my Instagram feed has been something that I have been trying and making a solid effort on doing. I have a goal to be posting, obviously, I want to be posting every single day. But I want to try something new, where I post like two or three times a day instead of just posting once a day. So I’ve been trying out this new schedule, which has been fun. I’ve also been looking at my feed with a very critical eye and being like, okay, you know, is this really expressing who I am, what I do, the hard thing about doing what I do and representing that online is that marketing is not a very visual thing, right? So I’m always trying to think of like fun and interesting ways of like, How can I bid? How can I visually communicate what I do? And how do I make sure that when people show up to my page, they’re they have a clear idea of like, why they should follow me. So that’s what I’ve been working on this week, you can go and check out my profile at Alex Beadon. And I’m just going to kind of walk you through what I’ve been doing and the few things that I have been focused on. And I’ve noticed that my profile views have gone way up, all of the stats on my page have gone way up. The one thing I will say about posting multiple times a day is that because you’re posting multiple times a day, each post, it seems to me is getting less likes. But the engagement is high. When I say engagement, like the comments are high, people seem to be interacting with the content, which is fantastic. It’s just that the likes are a little bit more spread out over the three pictures that you post or the two pictures that you post, I have adopted the mindset that I really don’t care about how many likes I get like I’m not posting photos to get likes, I’m posting photos to keep my core group of people my audience updated with where I’m at, and to give them value. Right. So like I have completely detached from any numbers, I’m not really looking at how many people are liking it, I’m more looking at how many people are commenting from it. And how much of a connection is it sparking with my people, I put a lot of effort into my descriptions and into creating images that I think are going to catch people’s attention. So when I hear from people in the comment section like that is really what makes it worth it to me is like the aftermath the conversation. My goal right now, like I said, is to be posting multiple times a day. And I also want to make sure that so when you go to your feed, and you look at your Instagram accounts, I want to make sure that for every grid of nine photos, there are at least five that have pink in them. And when I say that happening, I want it to have like a majority of pink in them. So you would look at that picture and be like, Oh yeah, that makes sure definitely has a strong pink theme. And one picture that has yellow because yellow is my secondary branding color. And then the turquoise blue color is like my tertiary brown color. And I want that to be represented in my feed. And really, if I’m being honest with you, over the last few months, I’ve had a light pink color pattern. But I haven’t really been putting my heart and soul into really making sure that it’s all pink. I’ve kind of just been like okay, if I have a picture and I can add pink cool if I don’t cool, I’ll post it anyways. But I really do want to get to a point where my my feed when you scroll through it, it has a really strong color theme and content theme. And so I feel like I’ve been doing a pretty good job. It’s way easier when you’re traveling. I feel like there’s so many pictures to take when you’re traveling when you’re on the road. So that has made it much much easier. It’ll be interesting to see how I feel about this when I go back to Trinidad and when I’m back home When I don’t feel like I’m doing something exciting, new and different every day, but it has definitely, it’s been fun. I’ve been like, I feel inspired by Instagram. Again, I feel inspired by posting to the feed again, which to be honest with you, I’ve had a really love hate relationship with it. Especially I would say, like, last year,

I just I was so over the content, curating, looking perfect. Only posting your highlight reel, like, I just really wanted nothing to do with that. I also have this thing where it’s like, I just don’t want to be one of those pretty girls on Instagram, where people are just following because they’re, they’re pretty girls, you know. And it’s like, I know that I could take a million pretty pictures of myself. And I could have way more followers and way more comments and way more likes, but it’s like, I just don’t want to be that girl. And so I think over the last year, I’ve done a lot of healing around that and being like, Listen, you want to be there for your people, you want to create content for your people, and you need to find a way to do it, that works for you. And that’s the key thing here is that for a long time, I was like, Oh, I can’t post on Instagram without looking vain or without looking like I’m trying to just create this perfect picture life or that was really holding me back. I stopped posting, I really wasn’t posting as much as I should have been posting. And it affects the relationship that I have with my audience because I’m not connecting with them on a regular basis through my feed. So now I’m at the stage that God where I’m like, Dude, I want to be posting to my Instagram. And I want to look at it like an art form. And I want to feel proud of my feet. And I want to find a way that I can express myself there. That feels good. To me that doesn’t feel like oh, here I am looking pretty in this location. And here I am looking pretty in this location. And oh, look, my life is so perfect over here. And like I’m just not about that life. So for me, it’s interesting because I find that posting photos that have more of a low key vibe. So like yesterday, I posted this photo of me at the airport. And it’s really not the most attractive photo of me in the world. I look disheveled at best, I have no makeup on. I’m just in a casual pair of jeans and sneakers I have a hoodie on and like I’m there with my hat and nothing is matching. All the colors are like clashing with each other. It is not a very fashionable photo. But I like posting photos like that. Because to me, it’s like this is real, like this is what I look like when I travel. And this is how I feel when I travel. And I did this whole little spiel about how I don’t really like talking to people on the plane when I travel. So I literally do everything I can to maximize my comfort and my privacy. So like I wear a hat when I’m traveling, basically to avoid eye contact with people. I wear massive headphones to basically signal to people Hey, like I’m in my own world, I don’t want to talk to you. It sounds so antisocial. But it just kind of is a part of who I am. So I did a little post on it. And I love posts like that. Like I think posts like that are valuable and real and authentic. And they’re posts that I’m proud of. But what’s interesting, and I have to have my sister Liz on the podcast to talk about this is that Liz looks at it. And she’s like, Dude, you look horrible. Why would you post that picture? She’s like, you should have a way more curated feed where like, every single picture of you is a beautiful, gorgeous picture of you, because you’re representing your business. And so it’s interesting, I think we definitely need to have an entire conversation about this on an app on a future episode. And if you’re interested in that, definitely hit me up on Instagram and let me know. Because it’s so funny. I’m all about like, I just want to post real pictures of myself and my sisters like dude, you need to be posting like professional pictures all the time you need to up your game. And I think there is a balance for sure. But yeah, I’d love to have that conversation. So yeah, proud of myself for at least being in touch with you guys via stories at least being in touch with you guys by the feed and at least being in touch with you guys. Via the podcast. I haven’t failed on the podcast. You know how easy it would have been for me this morning to be like screw it. I’m not waking up early to do this podcast like they’re just gonna have to live without a podcast on Monday. But no, here I am Sunday morning 7am up early before the rest of my household recording this podcast episode so I’m it’s it’s like I said you know, I’m I’m a little frustrated that I’m not working as much as I’d like to be working. But simultaneously, life is not all about work. And this is a really special time in the lives of the people who matter most to me. So it is a little bit of an off time for me. And I think that’s okay, because I’m doing my best in lots of ways and I am succeeding and showing up in many other ways. Like I said Instagram during recording this podcast. Also the feedback that I’ve been getting from you guys about the podcast is just amazing. So that has been so so wonderful to experience like as I’m traveling, seeing you guys post about the podcast and getting messages from you guys about the podcast. You have no idea. It’s it means so much to me to hear from you guys. So you know you are if you’ve messaged May I just want to say thank you, because it really, it really does keep me going. And it reminds me of the importance of showing up making sure that this gets out. When I say it’s going to get out and always doing my best. The last thing that I want to talk to you guys about is a conversation that I had last night with Andreas and I’m giving him full credit for this because it’s just such an interesting conversation. And the conversation is around thoughts and ideas and ideas becoming reality. Last night, we got home pretty late around 10. Well, for us, it was late guys, because we’d been up since four in the morning traveling. But we got home around 10pm. And we poured out a bottle of wine for between the four of us and we went we sat outside actually swapped out my wine for water because by that point in time, we’d had so much wine, because we went for dinner. I was like, Dude, I can’t have any more wine. So I actually had a lot of water. But we went outside and it was a full moon. Did anyone see the full moon this week? Oh my Lord. It was beautiful. I love looking at the moon. I love all like checking out the phases of the moon. So so cool. So anyway, we’re outside crashing on the moon taking in the view, the moon lit up the entire valley, we’re kind of up in a hill. So we can just see all of these hills in front of us we can see the the low clouds and I’m just setting the scene for you. It was gorgeous. You could hear the crickets in the background. And it just felt so peaceful. And and then I started talking about you know, what it’s like to be human and what it’s like to have this experience and what it’s like that we can look at this and say, Wow, this is beautiful. But like if you actually dig, dig deeper into that, like what is it that makes us think that this is beautiful, you know. And so we started talking about ideas and about the countries and about it was it was really interesting what he was saying he was basically saying that, like, we have these visions of what things are like what the government is or what a country is, or you know, the corporation or Google, Apple, Uber like all of these things, they have very strong meanings in our minds. But when you think about it, all of these things are man made. They are all ideas. They’re all thoughts that have formed into something that is, quote unquote, real. But they’re not real. They’re actually not real. They’re actually all figments of our imagination that so many of us believe in that it has become real. But everything started as a thought everything started as an idea. And so I wanted to just bring that up to you guys today. Because like that is that’s, you know what we do in our businesses as well. Everything starts as an idea. Everything starts as a thought. And at first it feels like, oh, this might never happen. And this is so unrealistic. I remember being living in England, when I first graduated from college, I moved into my parents home. And I remember thinking to myself, like, Am I ever gonna make anything of this? Like, is this going anywhere? am I wasting my time. And I just kept believing I just kept believing I was like, This is what I’m aiming for. This is what I’m aiming for. This is what I’m aiming for. And I’m not there yet, but like, I’m a million steps ahead of where I was 10 years ago. So I can I can look at that and be like, okay, like, your thoughts become your reality. So invest your thoughts into really drawing your dreams into reality and taking action towards making your dreams a reality. Watch the way you speak about your business. Watch the way you speak about everything that you’re trying to create in your life. Because the way that you speak about things, says a lot about the way you’re thinking about things and the way that you’re thinking about things dictates dictates the way that you’re feeling about things and the way that you’re feeling about things dictates how you show up to actually create those things. So if in the back of your mind, you’re like, Oh, I really want to start this business. But I don’t know if it’s ever gonna happen. This is a pipe dream. You know, I’m just kind of like throwing mud at a wall I have no idea what I’m doing. Fix that. Fix that fix that don’t shop with that energy people

because you’re gonna bring it to reality and exactly the same energetic way that you’re thinking about it and talking about it and feeling about it. Take responsibility for cleaning up your inner energy, your inner space. Oh my god, I’d love to do a course on this. I’ve been telling myself this for so long is like creating a course on like basically taking energetic responsibility within your business and really making sure that you’re always in a great energetic frame of mind frame of being whenever you sit down to do any work in your business, being clear about the vision of what it is that you’re trying to accomplish. is so so, so important. I’d love to do a course on that. If you’re interested. Hit me up on Instagram. Let me know I’m at Alex Beadon. But yeah, I think that’s everything I wanted to share with you guys today. That’s really the true update of where I’m at what I’ve got going on. It really just comes down to a lot of family time. A lot of friends time, a lot of celebrations in my life right now people are getting married people having big life changes, and me being there to support them, which also means that I have less time to do work, but I’m feeling grateful because I can, if I had a nine to five job, this would be so much more difficult, I would have to like, schedule time off. Like, it’s so much easier for me to just come and not think about work, you know, because I know that I can figure it out, I can work when I’m on the go, it might not be as productive as me working from home. But it’s, it’s an option for me. So just feeling grateful for that. Also celebrating the things that are going right for me. So right now, that’s Instagram, and really, that being a place where I can be like, Okay, I can’t get three hours of work in but I can get 20 hours of work in and I can post something to my telegram. And then just being aware of the fact that like everything in life, everything, everything, everything started as a thought started as an idea started as something that’s, that’s not real, even the things that we think are real, they’re not real. I feel like I’m getting really deep on you guys here. But just bringing awareness around the energy that you’re bringing into your business, the thoughts and feelings that you have around your business and and knowing that that is what creates the creation is how you’re feeling how you’re thinking. So yeah, I hope you enjoyed this episode. I am going to go downstairs make myself some breakfast rest my voice box because to be honest, guys, my voice is really I feel like I’m really stressed straining my voice right now. But thank you so much for listening. Thank you so much for being a part of this podcast journey with me. Thank you for being on this entrepreneurial journey with me. Thank you for the DM thank you for the love. I really, really appreciate it. Thank you for the reviews, you guys have still been leaving podcast reviews, which just makes me feel so freakin happy. If you haven’t left a review, I would absolutely love for you to go and leave a review. So definitely head on over to the iTunes podcast app and search for on purpose with Alex Beadon. And you can also do it from your computer and write a review. Because I would really appreciate it, it would mean a lot to me. I’m trying to think Is there anything else that I need to leave you with before I wrap this up? I just have so much love and respect for you guys. And I want you to know that I think of you every single day. Because I’m all like my goal is to just serve you. So I just want to thank you guys so much for having me here. Thank you for communicating with me. And that’s it. I’m just in a grateful state of mind. I’m gonna go have breakfast, I’m gonna go get ready for my day. And I’m gonna keep you guys updated via Insta Stories. And hopefully I will have lives on the podcast over the next two weeks. I really appreciate you guys. I love you have a wonderful week and I will talk to you again soon. Bye. Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex beaten and I will talk to you again very soon. Bye

Oh my gosh you guys look how amazing this shrimp serata cocktail looks me Beatrice an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. Um, all two of you. Well, I guess I’m just here by myself now. Don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www.gram-slam.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.


#014 – Turning Life Experiences Into A Profitable Business with Ashae Sundara (previously Carly Gross)

Believe it or not, the biggest obstacle in your path is YOURSELF.

Carly Gross came to this realization in her own journey of self-discovery and it has become a driving force in her life ever since.

“Break that barrier and tell people what is possible.”

Being a relationship and sexual empowerment coach, Carly has been helping women take charge of their identity by activating their higher self, breaking sexual taboos and transforming energies. Her awakening journey taps into the rawest form of self and is unapologetic about it.

But she wasn’t always the voice of sensual awakening. Follow along as Carly details her own evolution of experiences, how she went from working in a vegan restaurant to enriching the lives of women around the world through her business of ecstatic living.

“…I really value bringing wisdom around sexuality, sex and relationships because I think it is such an easy way for us to evolve…”

In this Podcast you’ll learn:

  • How to get excited when it comes to your business
  • How de-stressing can clarify your goals
  • The effect of self-love on entrepreneurship
  • Why staying true to yourself matters

Get excited with Carly:

IG: @ashaesundara
Website: http://ashaesundara.com/

Transcript Available Below

Alex Beadon 0:00
This is episode number 14 of on purpose with Alex Beadon. In this episode, I speak to Carly Gross who now goes by Ashae Sundara. On how to get excited when it comes to your business how de-stress defying can clarify your goals, the effect of self-love on entrepreneurship, and why staying true to yourself really matters. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose-driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Unknown Speaker 0:53
Hey, friends,

Alex Beadon 0:54
I’m so excited for you to listen to this episode podcast number 14 with Carly Gross. Fun fact, a few days after we recorded this podcast, she officially changed her name to Ashae Sundara meaning this was the last interview she ever did as Carly gross, which is just phenomenal. This is a woman who impresses me spiritually and entrepreneurially. She calls herself a sensuality and love coach and I’ve been lucky enough to have spent quality time with her in real life and get to know her on a personal level. She is someone I absolutely love and cherish. And I think you’re gonna get a lot from this podcast episode on how to bring your true self into your business, and how to create offerings that truly light you up and get you excited. Take a listen. And I hope you love it as much as I do. Carly, thank you so much for joining us here on my podcast. Welcome.

Carly Gross 1:49
Thank you so much. So excited to be here, especially with you. And I know whoever you attract into your space is amazing magic,

Alex Beadon 1:57
all good vibes, people. So my first question for you is, what do you find most nourishing about having your own business?

Carly Gross 2:07
Huh? Wow, definitely the freedom to create my schedule my life where I live, what time I wake up, like really just openness. And for me, the path has always been about my path of like healing and awakening and coming into more of myself into more of just my passions, why I’m here on this planet. And it’s really given me the freedom to explore that. Because without that freedom, there was less time and less opportunity for me to really go Okay, wait, who am I? Why am I here? What do I like? What am I passionate about? What what matters most to me. And so really that journey, and then the daily commitment to my business, but also commitment to that path of understanding myself. And what I need to thrive is ultimately the most free. Yeah.

Alex Beadon 3:11
And I have to say, I love that so much about you like what I think about the first time that I met you, which was back in I think we decided 2014 Maybe when we met for the very first time. You’ve gone through so many transformations since then. And I love that about you like you don’t seem to hold on to any like labels, titles or like any sort of boxes that anyone could fit you in. Today. I was at the dinner table with my family. And they were like, so who are you interviewing today? And I was like, Carly. And they’re like, Well, what does she do? And like she does many things into a box. So I would love for you to kind of take us through that journey of like, how you got started on this entrepreneurial path. Where are you started? What the shifts have been? Take us with you? Yes, absolutely.

Carly Gross 4:02
So it started when I was in college, I was studying health education. And I remember sitting in class and just feeling as if bringing, like, going into the path that they kind of laid out for us. I remember thinking there’s no way there’s just no way. And at the time, I was just blogging vegan recipes because I was just passionate passionate about it. It was my life. And then ultimately, when I started fully doing a lot of healing work on myself because I got sick and college I had to go through all these cleansing processes and I was studying nutrition. And I thought why don’t I just put an offer online why don’t I just say that I can help people in this way. And so I started just experimenting honestly. And I started posting on Instagram and posting on Facebook and making YouTube videos here and there and and

Alex Beadon 5:00
sweet pause before you move forward. I’ve a follow up question on that. So you were blogging first I remember that you had it was called something else. What was it called?

Carly Gross 5:08
It’s called culinary karma. Yes.

Alex Beadon 5:12
We’ll never forget like, I can’t remember if it was after I met you in person or before I met you in person, but I will never forget starting to read your like writings, you were writing about food and about the body. And I was like, Oh my gosh, like, talk about alarm bells in my body. Like, this woman is amazing. I just loved what you were writing. I’m pretty sure I messaged you as well. And I was like, Dude, you are just on to something like keep going. Yeah. So you were you started blogging first. And then you decided to like maybe put an offer out there, or you decided to do your brother first?

Carly Gross 5:48
Yeah, I started blogging first, just out of fun. And when I was about 17, and I, and then I just realized that I loved writing, and I loved sharing, and I loved getting responses from people. And I was oh, okay, there’s, there’s a communication going here, there’s actually and then I started feeling a sense of responsibility almost to it, because I would get people who would be really valuing what I was putting out there. And it was, at that point, before I had a business now I would set now I have a business right before I had this. And I was just kind of in that phase, it was learning about expression really learning about oh, what what do I have inside not just what I studied in school, but what is my journey of life that I can share that I can give to other people to encourage maybe their own understanding of themselves? And how might that serve. And so it was really beautiful learning about expression, learning about releasing wisdom that, that I have, right, so for anyone who’s starting this path, you’re gonna soon realize, or you’ve already realized that it’s almost like your life is not for you. It’s, it’s you, I really started to believe that my experience is my challenges, my pains, my Bliss is my ecstasy is all of it was not for me, it was so that I could share and bring that wisdom forward. So that’s really why over the years, so much has changed in my business, because I allow that expression to naturally unfold. And I go through processes where I’m releasing, who I thought it was, and, you know, stop putting myself in boxes like next I started working with women on body image, and women who were coming out of or who had eating disorders, because that was part of my path. And then then I started, you know, and then it moved from there. And then I started working with women who wanted to be coaches, but they didn’t have confidence to really speak their place. And so it’s really just been a migration of what I call now just activating your highest self and moving into your most empowered state of being. And right now where I’m at is that I really value bringing wisdom through around sexuality and sex and relationship because I think that it’s such an easy way for us to evolve and to, we can work on ourselves a lot and step into more of our confidence and power in that place. And so, right now, that’s definitely it’s definitely my highest sort of service or mission that I really, especially because it’s not talked about much, and I feel like my soul is just like, break that barrier and tell people what is possible.

Alex Beadon 8:52
Yeah, yeah, for sure. And that’s one of the things I love the most about you as well. And that I think your queen art is like, you just show up as you like, you are just whatever is in there, you’re expressing it and you’re like, whether you like it or not, it’s a whole lot of your problems. Like I feel like this is what needs to come out. And that’s what and you can just feel the I know so many people hate the word authenticity, but you can feel the authenticity in every single thing that you put out, which is why I just absolutely love following you online. I think you’re such a breath of fresh air. I just love it so so much.

Carly Gross 9:31
Thank you. I really believe that we’re shifting especially in 2018 I feel like we’re shifting out of the culture that you need to be a PhD expert that in an adult like put yourself on such a high thing and rather say this is me. This is what I know. This is what I do in my personal life. This is my results and if you want to join then beautiful great I will I want to support you on that path. And that’s really where I lead from because it feels more heart centered to me, and it feels more. I guess, I don’t really use the word authentic either, because I don’t know. But it just feels more inviting to people. Yeah, I don’t, I never wanted to be the type of person that was kind of like, I’m here, and you’re over there, you’re over there. And like, you need to get up to where I’m at is no, it’s just, we’re equals here, and we’re all supporting each other. We all have different gifts, right? Like you are a master at certain things. I am a master at certain things. And we get to support and share each other. And I think that that’s really like the economy of entrepreneurship that we’re moving forward into where we’re not putting, it’s no longer about putting people on pedestals. And it’s really just about feeling who were resonating with us. And that’s the power of, of social media and of these different platforms in which we can show up as ourselves or show up and share. And people can decide for themselves does this? Does this resonate with me? Hmm,

Alex Beadon 11:17
I love that so much. I love to use the word resonate, because that’s exactly what it is. It’s like, either you resonate with me or you don’t. And it’s cool either way, but I just love how you show up so powerfully, it’s so good. So I’d love for you to share with us the journey that you’ve had as a business owner, and what it’s been like for you first coming out and knowing that that was what you wanted to do. And maybe not necessarily knowing what to do or how to get money through the door. What does that journey been like for you?

Carly Gross 11:47
So I would say the first two years of my business, my business was a hobby. It was I was calling it a business. But I didn’t feel like it was a business because it wasn’t a business. It was really just expressing and I had a couple clients here and there. But it wasn’t sustainable. It wasn’t consistent. And so I really struggled for the first two years because what ended up happening was, I would be all in and then one day something would feel off. And I would start second guessing myself and I would go maybe this isn’t the path for me, maybe I’m not meant for this, maybe you know, that person can do it. But I can’t do that. And I had a lot of blocks in my throat chakra. And I was just like, I cannot no one wants to hear my voice. And I had all of these self doubts come up. And what I realized in doing a lot of personal development work was that none of that was true. That was all ego. That was all fear. That was all fake. And what was true was the heart knowing. And so if you’re listening to this, and you have that passion, you have that heart knowing you know, you have that gift, you know that you have something that you’re meant to bring for us, like nothing on the outside can or should be able to stop you. And if it is then it’s about clearing all of that away. So for me, I finally made I was in it for two years there and then I gave up one day and I was just like, I don’t think I can do this. And I started making smoothies at a vegan restaurant. I swear. After two weeks, I said, Oh, no, no, no, no. No way. There is no way I commit to this path. And once I commit fully and I said I’m not letting any of that fear. Get in the way. I’m not letting my ego not letting that voice. I’m not letting the how people are going to view me what they’re going to say what my family is going to say none of that. I’m not going to let that scare me anymore. I’m committed. And from that day on, it’s been incredible. It’s been amazing. I launched after I quit that job. I launched my first group program and sold I said there’s going to be 15 women, there were 15 Women like sold and then I’ve just been creating from there and it’s been scary and challenging, but absolutely beautiful. Evolutionary and AI has been one of the fastest path to really stepping into more of myself and my confidence and my ability to really be the creator of my own reality, which is one of the biggest blessings that this path has is that it really shows you that if you really want something that you can have it I would say there’s many on my person Don’t pack there were many segments of okay, so I launched my first group course and it was successful, and then going through the process of like, okay, now I’m going to charge more. And like going through all these different passageways, right rites of passage, if you will, where I, it’s, it’s like that first one told me, okay, I can do this, the second one told me, Oh, wait, I really got this. The third time was like, Oh, this is my life. And it’s humbling and tumbling from there. But I think that people need to know that the first few times, it will feel as if I don’t know if this I don’t know, if I’m meant for this, I don’t know if I can do this. I’m not all of those fears, they will arise. And we have to have the courage and the skill to come and center ourselves and remind ourselves that it’s a process of becoming. And now, if I did it differently, now I would have join, like had more mentors, join my courses, kind of like took more action toward it. Because the first few years, I felt like, oh, I’ll just make this blog post and make an offer. And people get it. And I didn’t really have the back and skill knowledge tools to make it really work.

Alex Beadon 16:29
And that’s really interesting that you ended with that, because my follow up question was going to be you mentioned at the beginning that one of the big turning points for you was really just committing to it and may like, this is this is going to be my life, I’m going to make this happen no matter what. So my question was going to be okay, so you’ve committed, you’re like mentally in the right place, you’ve gotten rid of all your blocks, you feel like you’re in this good energetic space? Was it also a difference in the action steps that you were taking? Or do you feel like you were doing the same action steps, but because you had a different mindset things were different? Or is it because you had a different mindset? So then you felt more confident to actually take the right action steps?

Carly Gross 17:11
Yeah, I think it’s a little bit of both. Personally, I think that the mindset and energetics are definitely the first thing because when that was in place, I could wake up and first thing in the morning, I was excited, I was accepted. I didn’t think, oh, is anyone going to like my thing today? Or comment? Or like, sign up is more? How can I serve? What do I get to do today? Who do I get to like, it brought an empowerment to it. And from that ace, then I started getting more downloads and knowing this, okay, I can study Click Funnels, okay, I can learn this. And I started learning different modalities, different ways to show up online different and started playing around with that and launching different things. And but that all of the all of that I call it more like the masculine side of the, like, the Okay, these are the action steps. This is what you got to do. When I was trying, when I was doing that, before I had the clear mindset. It didn’t work. Because at the end of the day, I would feel discouraged. Like, oh, maybe I won’t do it tomorrow. But when once I was fully committed, it was so easy to study, to learn to test things to launch things, because I knew that it was happening no matter what.

Alex Beadon 18:35
Yeah. I love that. You mentioned the masculine energy and the feminine energy. I love that you said that you believe that the energy needs to be in the right place before you can actually move forward. And that if anything, it is more important, and I’m not sure if it’s more important, but maybe it’s just it feels more important because society is completely not focused on it. But I can’t I love that you said all of those things. I’m curious for those listening who are like, Oh my gosh, my energy is not in the right place. I wake up feeling drained and frustrated and afraid that it’s not going to work. And I feel like it’s just one disappointment after the next. What is your advice to those people who may not have a lot of time? Like how do you advise people to get into the right energetic space?

Carly Gross 19:21
So I mean, the in the simplest two things, the first thing is really simple and it’s follow more of your joy. And if that means you know, going to sleep 30 minutes later so that you could listen to a podcast or go on a go on a walk in the middle of the day or take a hike like literally when you follow your joy. What ends up happening is you are raising your vibration, right and so if you’re stressed if you’re anxious, you’re tired, and you you say I am committed to my joy. I am committed to infuse my day with joy. You Turn a song on and you dance in your, your house in between a discovery collar and but whatever it is, you’re literally you’re literally putting yourself on a higher vibration to actually receive more confidence, more clarity more knowingness of who you are and what your path is. But if you’re kind of in this place where you feel stuck, you feel tired, you feel lonely, loneliness is the entrepreneurial path, all of that, then you’re already operating at a frequency that is lower. And so you’re not going to be able to, to fully believe in the path and to take the steps, right. And then the other thing that I would say absolutely is continue to reconnect with your heart, where we’ve like, gotten so disconnected from our hearts. And you can see the manifestation of that through different business owners, entrepreneurs, whatever it is who you feel almost like they’re talking, they’re literally talking to a screen. And, and so a huge part for me that I’ve learned about this path is emotional intelligence, not only with myself, but with my everyone that follows me, my ideal clients, my the people who join my programs, it’s around speaking to them speaking to everyone from a human soul level. And that is not possible when we’re not connected to ourselves in that way. And so my process of reconnecting to my heart space and really coming into what what is true for me what is true for the planet, what do I feel is right, and coming back into my feelings and coming back into that space is so transformational, because we, you know, we’ve been taught that we’ve learned that following the heart doesn’t get us to the right place. And so we follow the mind. And the mind tells us, you need to do this, and you need to do this, and you didn’t need to get that done. But when we can come through the heart first and then operate from the intellect, we can get things done faster, quicker, with more joy, and they’re more direction because they’re coming place of truth, rather than a scatter mind scatterbrain place, Okay, God, I send this email, I’m dead, it ended up to the point where at the end of the day, we feel exhausted, and we feel exhausted, because we’re not fully with ourselves. And so any process that you have for tuning back into yourself, whether it’s meditation, or yoga, or self pleasure, or going for hikes, or being with friends, whatever it is, that really connects you back into your heart and also back into your mission and why you’re even doing what you are doing. For a selfish reason. And for a service reason I say that they’ve both right, we have self love that, yeah. Lies and then the service reason to have, why why we’re doing it for other people. And then we can connect back into that space. And for anyone who’s listening, just a, the simplest practice is just to place your hands on your heart, right, and you actually feel the emotional epicenter, which is the heart space, and you can feel more deeply where you’re coming from. And then it’s easier to, to commit to show up from there.

Alex Beadon 23:51
So let’s talk about guidance. Because you mentioned that at some point, which is funny, because I feel like we’re connected through this interview, Kylie. I love that you brought up guidance, how you, you, you’re connecting to the truth through your heart, so you have more truthful guidance, right? Instead of just making these decisions, or like I should do this, I should do that. so and so said, I should do this. And your mind is like, constantly doubting and going back and forth. And there’s no right answer. Your brother told you to do this. Your husband said things your sis Baba is like really turning inwards and being like, okay. And for me, it’s just like silence, like I find when I meditate, one idea will come out of nowhere. And it will be like the idea. It’s like, I know, I can just trust that’s the thing that I have to do. And it’s like, super simple, and not super complicated. Like my brain is trying to make it so I’m curious. What is that like for you? Where do you find your direction? And how do you know that it’s coming from your heart versus your head? And if you could give us an example, a real life example of how that’s worked out in your Business, that’d be awesome.

Carly Gross 25:01
Yeah, absolutely. So I just tell a story about I think it was about seven months ago, I was living in Venice in California. And I started noticing that I started to get a little scatterbrained it started to get a little bit stressed. And so my soul just nude, and told me to go spend a month in the desert. So I went through the Airbnb and Joshua Tree. And my intention was to be more in stillness and to let go of distractions and to focus on my body and my health and self care and nourishing the clients that I did have at the time. And I felt like okay, this is gonna be a bigger treat, and I’m not gonna really launch things, all of that I just kind of like picking you to come back into. And what ended up happening was, I went there, and I spent a week and a half really going in going through that process. And all of a sudden, through, you know, my daily practices of yoga and meditation and breath work. I just got this knowingness, you need to launch this intensive, it just came. And so I created a week long self love breast massage intensive, because breast massage is one of my practices, that really opens the heart opens sensuality. And I just got the knowingness and my mind goes, will people sign up for that? Do people know no about that? How am I going to educate about that? Like all of these thoughts? Right? What it’s just a week long, why just a week, why don’t make it a month? Oh, nice. Ultimately, I would just come back to myself and and I would ask, and I just felt excited about it. And so I think that our excitement really says a lot of what it is that we are to do next. So I noticed for myself that when I am kind of creating things, or whether it’s a live video, or a training a webinar, or whatever it is, if I don’t feel excited about it, then it’s probably not in full alignment. Because what that being said, there are certain things like if we are still dealing, dealing with fear of being seen, and guilt and all these things, we have to let all of that go and say, Okay, once that stuff is all out of the picture, am I excited about this? Yeah. And if the answer is yes, then it’s yes.

Alex Beadon 28:03
So I have two follow up questions to that. The first follow up question is, what if you’re super excited about something and like, you get the intuitive hit that like, Yes, this is the best next step. And then you do it and it flops and it’s a huge failure, and it didn’t go the way that you expected it to go? What is your response to that?

Carly Gross 28:25
So my response to that is that God, the universe, love your Higher Self has a better plan for you. And to not get upset? To not take it personally. It could have been the the analytics of it of the online world, right? It could have been algorithm, but it could also have been, there’s something more aligned for you to launch. And so at that stage, it’s really about going through a process with yourself and asking, what is the truth? Because we have we are encoded with wisdom, we know. And so if you really ask yourself, did I really study and try my best and get the support, I needed to get it out and like really launch in a way that was powerful, and that felt really on? And if the answer is no, then okay, then you’d look at that. But if you did all of that, and you were so set on it, and it flops, then I it’s it’s about trusting and believing that the next thing that’s going to come in for you is way more expensive. And, and yeah, and that’s that

Alex Beadon 29:41
beautiful answer. I love that. I see so many entrepreneurs getting upset or like feeling really frustrated when things don’t go the way that they want them to go. And I’m just like, but it’s your path like you’re learning something from it. There’s like you’re being led in the right direction. So just trust that and being upset about like, of course it’s It’s okay to like have the feelings and like go through the motions. Okay, it didn’t go as I wanted it to go but allowing it to slow you down and like, discourage you is not getting you any closer. So yeah, I couldn’t agree with you more. Before I move on to the second question that I have for you something you just said I wanted to touch on you, you mentioned getting the support that you need it, like you mentioned the importance of doing everything you can do. And did I get the support that I needed in order to bring this to fruition? Can you talk to us about the power of support? I think so many people are afraid they want to do everything themselves as how we’ve been taught, you know, like, asking for help, or getting support is almost like a shameful thing. So I’d love to hear you talk about, you know, what has that been like on your business journey? Getting support? Like, how is that what is the power of that been for you?

Carly Gross 30:51
Yeah, I truly put I know, without a shadow of a doubt that if I didn’t have one on one mentors, and many of them, and if I didn’t join courses, and masterminds and all of these things, I would not be here. On one level, having someone who is hope, if you’re working with someone, one on one, and the whole, they’re literally holding you accountable to your growth. So that’s first of all, that’s without even saying what their skills are, what you’re learning through them, what they’re providing what they’re bringing to you and your business. But just feeling held by someone and feeling like I’m not in this alone, and I don’t have out holding all of what I’m creating by myself, that is so huge unto itself. So that is number one. The second thing, too is connecting with other people who are on the path. So for example, you’re in a mastermind that you put together with five friends who are entrepreneurs, right, and you get on a call, once a week or every other week, and you talk about what’s going well, what’s not going well, what you need support in. It’s an instant boost. It’s kind of like a coffee for your, for your journey, because you instantly feel again, I’m not alone in this. We’re doing this together. Because ultimately, we are all doing this together. We’re all shifting into a new way of doing business. And so we are all leading and guiding and helping each other on the path no matter where we are on our journey. So and then the last thing I’ll say about that, too, is if we are afraid to hire other people, if we have the mentality that I can do this all alone, and I don’t need anyone else, well, then our potential clients, I probably can be holding that as well. But if we open ourselves and take a leap of faith to work with someone to maybe spend money spend that spend energy, opening ourselves up to different levels of support, we’re also saying that the people like people are willing to do that for me, as well, people will hire me too, because they have that same mentality that it’s okay to get support. And it’s necessary to get support. But if we’re just like holding on to I can do by myself, then we’re almost setting ourselves up to bring in people who mirror that same belief.

Alex Beadon 33:33
I love that. Okay, the second question, and I was getting to what we had to touch on that you have so many offerings, or at least it seems to me, because I’ve been the kind of business owner who I’m like, Okay, I made this thing, and I’m gonna work on selling it. And then I made this next thing, and I’m working on selling it. Whereas you just need to be like, Okay, I made this, I made this, I made this, I made this, which is awesome. I love it so much. So I’m super curious what that’s been like for you. Number one, as the creator of it, like always just being in this inspired space, but also having to then sell the program. And then you’re coming out with something new? Do you mainly just leave your courses up available for people like whenever they want? Have you taken things down? And also, is it I’m curious, it must be different because you must get a lot of the same people buying things again and again and again and again. So I’m curious to know about that as well. It’s not like you have to find a whole new set of people every single time.

Carly Gross 34:33
Yeah, yeah. So over the years, I’ve launched a, I think five, five different maybe six different group courses and programs and I keep what feels exciting, you know, and it feels as if I take people through this process. Okay, so to Years ago, I launched a program called food, body peace. And it was to help women fall in love with themselves, their bodies and heal any, any sort of funky relationship to food, eating disorders, etc. And it literally felt like after I launched that program filled the program taught the program, it almost felt like that part of my life because I child, I was challenged with all of those things, it almost felt like I completed a journey, I’m not done. And I just got the I was just okay, that part of my life is done. Where as I have radiant heart activation, which is my breast massage intensive that I’ve launched four times already. And I keep doing that, because it’s, it doesn’t get, it doesn’t feel like that’s done yet. And I think with the evolution of the planet, the evolution of my clients, the evolution of myself. And then I also have a magnetic Mentor Academy for new coaches, and that one, I will continue to launch. So there’s, I really just asked, Where are where’s my audience? What are they seeking? And I, we’re so lucky that we have the ability to do quizzes and polls and ask, right? So it’s, it’s a combination of asking, Where are they on their evolution, because when people follow us, they they’re evolving as well. And so some people who may have started following me two years ago, when I was doing work around eating disorders, they might be they’re, they’re, they’re potentially already through with that, you know, because and I trust that people are evolving, that they are in my space are doing the work and are shifting, and I’m moving into more higher states of being. So it’s a combination of asking and feeling into tuning into my audience, and also asking myself, is this something that needs to be offered in the world? And do I really want to continue doing that work? And then I also, honestly trust that if I’m going to bring a program back that was that I did three years ago, I’ll bring it back. But so I don’t ever really, like delete them. They’re just I really just follow the guidance of what what is really true for me. And then, right now I don’t I only offer things when I launched them. So I don’t have anything just up on my website. Right, right

Alex Beadon 37:47
now. That’s super interesting. So I’m curious as someone who like you’re so in tune with your intuition and with your higher self and with what whatever it is that you feel called or guided to do. How do you plan your business? Like, is it that you are at the beginning of the year being like, okay, like, whatever, I feel like doing a launch whenever I feel like it, or is it like you’re like, Okay, I want to have six launches this year, like, how does that work for you as someone who’s so intuitive? Yeah,

Carly Gross 38:15
I definitely plan. And I leave room for leeway. So at the beginning of this year, I plan, okay, I want radiant heart activation to launch three times, I want. Magnetic mentor academies launched three times and I want this new program that I’m creating around self pleasure for women, I want that to launch twice. So like, I definitely plan and kind of like the months right when they’re going to launch. And I also take a step back. And it’s almost like looking at it from an omniscient space of everything is perfect. Everything is working out as it’s meant to. And if something for example, I got invited to speak at a retreat in Costa Rica next month, and then there was this other event in Costa Rica. So I allow room for where it’s like, okay, life is pulling me in this direction. And I trust that more abundance, more prosperity, more joy, more. Freedom follows when I listened to that voice and listened to that path. So it is a little bit of both. I definitely have. I’m Capricorn I have definitely an organization planner energy in me and I love to do that. But I find that it’s not helpful and it brings more stress into my system when I am too strict with that schedule.

Alex Beadon 39:41
I love that. Okay, so I’m curious. And I think I already know some of the answers, but this is more for my audience. How do you take care of yourself as an entrepreneur?

Carly Gross 39:52
Hmm, yes. So one of the most important things for me as an entrepreneur and just as a Human but definitely I’m having a morning practice where I have stillness and clarity with myself. So my morning practice always looks like a combination of meditation breathwork movement, writing in my journal, saying a prayer could I could add self pleasure practice in that sensuality, I teach sensuality, and I teach that path. And so for me, it’s been about also in the mornings, practicing what I preach, and always know like, putting in what I really value in life and kind of putting it in at the beginning of the day. And doing that allows me to show up because I’m so I feel so full. And myself, I feel like, like I’ve done if I went to sleep, the day would be complete, right after my morning practice, because I checked all these things off my list that fill me up. And then from that space, I am so excited to show up for my business. And I think that what can happen is a possibility of happening is we do get really excited for our business that we almost put it before our taking care of ourselves, we put it books for Yeah, we put it before ourselves, because we we think that we need to, we think we need to hustle. And there is a there is a phase where we might be working longer, you know, like having that flow, or we’re working really hard. But we always need to be supporting our body with the foods that that feel right for us and moving and breathing and being with friends and really nourishing ourselves in that way. And it’s releasing, releasing the idea that that that pleasure comes as a reward. And it’s reminding ourselves that pleasure and joy and being our best. That’s why we’re here and like the business is actually to support that the business is to support that lifestyle. And so it’s really just to me about the way I take care of myself is by reminding myself that I mean, I tell my clients to like part of your business is self care, because self care diminishes, then so does your business. And I truly, truly do believe that because if we’re feeling bloated, if we’re feeling tired, if we’re feeling lethargic, whatever it is anxious, that’s going to show up in the way that we speak to people in the way that we feel about our business, rather than coming from a place of fullness and excitement to be alive and to be doing what we’re doing.

Alex Beadon 43:06
I love that so much. What is something that you struggle with as an entrepreneur that you don’t see many people talking about?

Carly Gross 43:13
I think for me, the biggest one has been isolation and doing things different from society and feeling isolated a lot and alone in that journey. You know, like there’s, there’s definitely there’s a definite phase where we, when we choose to operate from our own sovereignty and bring through something that’s pretty unconventional, right? It’s definitely more open spaces more open now than it maybe was 10 years ago. But still, it’s still that process of allowing yourself to really take a step back of what you’ve been taught is the right thing to do for your life. You know, we’ve been schooled our whole since we were children of this is just the way that it happens. And so there’s a process of feeling different of feeling alone, feeling isolated. And that’s why mentors and friends on the path is so key and so important. But even still, I think that there are either subtle or large levels of, of that aloneness. But I think that and I truly believe that. That’s an initiation into itself. Like feeling like, oh, I can be with myself, I can be alone with myself and I can love myself and I can enjoy this life through this. And that doesn’t mean that we have to be alone all the time. And it doesn’t mean that we are actually isolated from people around us but it’s almost like Have a process of letting go of needing approval or recognition from the outside world, and really learning to give that to ourselves. So it’s like mothering ourselves becoming our own lover like trusting ourselves. And that process of sitting with that aloneness sitting with that isolation and being like, and this is the path and this and so much opens up from that space.

Alex Beadon 45:34
I love how you called it an initiation as well, like just these, these really difficult things that you have to go through on your path of becoming this entrepreneur. And like really, expressing yourself and learning more about who you are like, all of these things are so much fun. And I just want to take a second to just say, I just love this conversation so much, because you put to words so beautifully, like, exactly how I feel about being an entrepreneur, like, I just love the fact that, yes, I get to serve, yes, I get to show up, and I get to express myself. But it’s also such a journey of self discovery as well, which like, super, it just gets me so excited.

Carly Gross 46:12
Just, I can only imagine, like, for example, the whole thing that just happened with your YouTube channel, right? It’s like you’re going through, that’s an initiation into yourself, because you’re going through a whole process, almost like a death of the word. And then you’re coming up with all of these fears, and all that. And you have to sit with that. And it will be with that. And you have to transcend that. And then you have to go to the next step. And the next time. It’s yeah.

Alex Beadon 46:41
And there’s uncertainty throughout it all. And I think really what it is, is just like stepping into being comfortable with the uncertainty and being like, hey, uncertainty I see over there. That just means I’m up leveling soon, so high.

Carly Gross 46:57
And that is the honestly, that is so huge, and it transfers to every area of our life. So for example, being able to sit with uncertainty in your business helps you sit with uncertainty. And let’s say you’re starting a relationship, you don’t know how it’s gonna turn out. You don’t know if you guys will be partners for a long time. And you’re, there’s uncertainty, and it’s beautiful. And we get to learn how to sit and be still and be calm, be centered, or be crazy and angry and sad and all of the emotions but ultimately with ourselves and be able to handle whatever comes up in our life with grace and with.

Alex Beadon 47:48
Amen. Oh, I love that so much. Okay. I have a few wrap up questions for you. I need to come up with a name because I hate saying wrap up questions. It’s just really not a sexy name. But I have a few questions for you. So the first one is what is one thing you do that has been a non negotiable in the success of your business?

Carly Gross 48:09
Hmm, it sounds really simple. But honestly, writing morning at night nighttime, I always write my plans for the next day and what I’m grateful for. And in the morning, I always write like stream of thought, just anything that’s coming through like any anything to get off my chest. And also, what my intention and excitement for the day is. And that just really helps me stay on the path. And there’s no, there’s no question of what comes next because I’ve taken the time at night to, to look to write it out. And it’s just a really easy way for me to stay on the path and stay committed because I can easily go into Oh, I’m just gonna can today or, you know, but if I have if I have that if I have that. And I also wrote my gratitude of the day and everything I accomplished everything that I did. It really helps me stay on the path.

Alex Beadon 49:12
I love that. Okay, share a mindset that has changed everything for you.

Carly Gross 49:17
Hmm, I think the simplest one is I am the creator of my own reality. So if I feeling like I can’t do this, or I’m not good enough, or all of that I have to remind myself I’m creating that my thoughts, my beliefs, my actions are actually creating that reality. And then my thoughts and actions a belief can also create the reality that I am fully successful. I’m abundant. People want to hear my voice and so reminding myself daily that I’m creating everything in my experience. I’m creating this cute little cabin home that I’m living in for the month I’m creating this podcast You know, like not only in the moment, but my thoughts a month ago created this. And so coming into that and realizing that I have the power to ultimately kind of like discipline beyond myself with my brain and what I’m thinking was has been huge. I

Alex Beadon 50:18
love that. Okay, fill in the blank, the world would be a better place if more people knew

Carly Gross 50:28
the world would be a better place and more we knew that they didn’t have to be anyone they are not love it have to put on any mass. The book that changed

Alex Beadon 50:43
my life was

Carly Gross 50:47
the book that changed my life, I would have to say I’m gonna say two, the first one was the secret reading that and shifting my mentality. And then the second one was dear lover, which is a David data book and he opened my eyes to a different level of love, sexuality and partnership that is available.

Alex Beadon 51:10
Okay, this is the last part of the podcast, which I’m sad that it’s coming to an end. But I asked all of my guests to challenge our listeners to do something this week like to take some sort of action steps. So what would you challenge? What would you like to challenge our listeners to do this week?

Carly Gross 51:35
If you can write every day in your journal, if I wasn’t afraid of what they thought I would blink, and you can replace day with my mom or my dad or my sister or my friends or the world or whatever? Answer that question if I wasn’t afraid, what they thoughts who they what they thought of me. I would link

Alex Beadon 52:05
Carly, I love you so much. Thank you so much. That was just absolutely amazing. I know everyone’s gonna listen to this and just love it. I’m like so pumped to press publish on this one. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away I hope you really enjoy your week and I will see you guys again next time stay on purpose

oh my gosh, you guys look how amazing this shrimp serata cocktail looks meet Beatrice an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. Um, all two of you. Well, I guess I’m just here by myself now. Don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www.gram-slam.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#013 – My Do’s & Don’ts of Selling, When Goals Go Wrong & Why I Think You Should Be Alone

Look. Learn. Make More Money.  

Alex details her second week in Colombia, sharing some insightful encounters she’s faced in her everyday at Santa Marta and how your business and personal life stand to benefit.  

In this Podcast you’ll learn

  • Alex’s Do’s & Don’ts for Selling
  • Advice for budding entrepreneurs
  • How to be flexible with your goals
  • The struggles of work/personal life
  • About the joy of being disconnected

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:02
Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong on purpose.

Hello, friends, it’s Alex Beadon. here coming to you from Santa Marta, Colombia. I’m very excited to be talking to you. Because this just makes the podcast all the more real, the fact that I’m traveling, and I’ve been traveling now for the past, how long has it been, it’s been almost two weeks. It’s been like nine days. So a week and two days that I’ve been traveling, which means that I’ve recorded two podcast episodes, which is just fun, because now the podcast is a legit part of my weekly schedule, which is awesome. As you guys know, every Monday and Thursday, New episodes come out on a Monday, a solo episode comes out on a Thursday guest episode comes out. And the guest episodes have been recorded in advance. So those are actually really easy for me to do and schedule in. But the solo episodes have a much more live field, which was really important to me when I created this podcast. And so that requires me to actually record when I’m traveling. And there’s no pressing pause on the recordings, which is fun, but also very interesting to schedule in. But I’m glad that I’m here, and I am recording this for you. We have been here in Santa Monica for the What’s today, today is Friday. And we got in on Monday. So today’s the fifth day that we’ve been here. And like I mentioned, I’ve been in Colombia now for 10, nine days, nine days. And it’s been really interesting because I’ve been practicing my Spanish. And for those of you who don’t know, I actually spent five years of my childhood growing up in Venezuela. So I spent my childhood always being surrounded by Spanish and my dad speak Spanish, but I always went to American International School. So I never learned Spanish fluently. I was very good at it, it was always my best subject in class, because I grew up listening to it, but I never spoke it fluently. And so it’s been really interesting coming back to a Spanish country for the first time in a long time. And just listening to it again and having to practice it again. And it’s showing me how different I am today versus when I was a child when I was a child, I feel like I had a lot of self consciousness about speaking Spanish. And I felt really afraid to speak Spanish. And that’s probably a big part of the reason why I never learned Spanish. And today as an adult, I’m like, Oh my gosh, I get to practice my Spanish Yes. And I have like, zero issue making a fool of myself and like just practicing because I know it’s an opportunity to further learn. So it’s that’s been really interesting. For me, it’s just like looking at the difference of how I feel around speaking Spanish. And it’s also just shown me like how I’ve grown as an individual, feeling much less self conscious than I did when I was like, in my young childhood illness, early teen age, compared to now. So that’s been really fun and really interesting to acknowledge. And I bring that up because I kind of want you guys to just ask yourself, you know, how good are you at not really caring what other people think. Because when I was a child that was a really big thing to me is I really cared what people thought. And now as an adult, I’m just like, I want to learn.

I don’t really care what you think of me. So yeah, we’re here in Colombia. We were here for the wedding. This is the first time I’m speaking to guys since the wedding happened. And it was beautiful and magical. And it happened on like this horse ranch. And it was about an hour outside of Bogota. And it was, I mean, to be honest with you, I did not know what to expect. But it was just so so so magical. And I’m really excited for the pictures to come out so I can share some some of them with you guys. For those of you who are just joining the podcast. Laura is my best friend. She’s also the operations manager and my business so we work together and she’s actually taking this time off. So she’s on full time vacation mode as she should be because she just got married. But so it was just really fun for us to get to have this new experience together of her getting married. And for me to get to see my best friend from elementary school walked down the aisle. Fun fact, Laura walked down the aisle twice because the first ceremony she had was an outdoor ceremony and it was beautiful until maybe about like 1520 minutes in it started raining. So we literally had to press pause on the on the ceremony and kind of like shuffle the bride and groom to the side and then shuffle everyone inside and they have to like really just kind of on the fly. Bring all of the chairs inside. Bring all the tables and the decorations like everything inside and then do a part two of the ceremony inside while it rained outside. And it was just so beautiful and so much fun. And Laura got to walk down the aisle twice. So I got to watch My best friend walked down the aisle twice. And their vows are beautiful. And the whole ceremony like everything that was in English was also translated into Spanish. And it was just perfect and beautiful. And it’s an experience that I will absolutely never forget. And I tried to document it the best I could. I took like a million photos and videos, which is awesome. But now we are in Santa Monica, which is about, I believe, like an hour and hour and a half flight from Bogota. I can’t really remember because I fell asleep. And it’s been so interesting coming here, because Colombia is a very vast and varied country. This is my first time in this country. Definitely not my last because this place is very impressive, and Bogota was, it had a higher altitude, so you’re much much, much higher up above sea level, which was interesting, because I had a little bit of altitude sickness, and the temperature there was much cooler, it wasn’t too cold, but it definitely had like a chilliness to it, the weather was just very, very different to where we are now, which is not the motto, which is on the coastline. And so we’re literally right on the beach. As I’m recording this episode, I am sitting in my bedroom, and the entire wall to the outside is just complete glass window, and I’m looking out onto the ocean. If you’ve been following my stories on Instagram at Alex Beadon, you will know what my view is like, it’s absolutely phenomenal. So I’m just here looking out onto the ocean right now. And there’s a few things that have happened in Santa Monica that I was like, Oh, I have to talk about this on the podcast. And so one of them is that in one was it I can’t remember what it was. I think it was like the second night we were here we all went out to dinner. And so we all hopped in the car, and it was like a 1015 minute drive to dinner. And we get out and we’re in this beautiful square. And where we went for dinner is actually more in the city than where we are now. Right now we’re like, like I said, like 10 minutes out. But I was surprised to go into the city come to find out that it’s like the second oldest city in South America, apparently, which is super, super interesting. And we go to the city, and I was just blown away. Because number one, it’s super beautiful. Really, really nice. We go in, we sit down at the restaurant, we’re sitting outside the restaurant. And guys there. I mean, we must have been stopped. And people try to sell things to us about 50 million times while we ate dinner. This is no exaggeration, like it was literally like, like they have decided the hustlers on the streets of Santa Monica have decided that oh, we know foreigners come here. And we know foreigners have money. And so we’re literally going to like, get into a line because this is what it felt like it felt like they took turns. They weren’t all coming to us at once. It was literally one after the next after the next after the next after the next after the next. Some of them were dancing and then coming and asking for money after some of them were singing and coming and asking for money after some of them were selling food. I’m like we’re at a nice dinner, why would we want to buy food from you. Some of them are coming up and just begging for food. So it was a really interesting dynamic because on the one hand, you know that the people are poor, there’s poverty here, there’s a lot of poverty here, which is why they’re, you know, they’re needing to do this, they’re needing to hustle, they’re needing to try to get some sort of income through the door. And then on the other hand, you’re like, or especially me as a marketer. I’m like, Dude, you guys are going about this all in the wrong way. Right? So we had that experience. Going out to dinner literally just one after the next after the next after the next we had people rapping at us while we were eating our dinner rapping like with this massive speaker hanging around this guy’s neck. And he’s just coming up to us and pointing at us and rapping to us and we’re just trying to ignore him because we do not want to listen to him rapping while we’re eating our dinner. And then you have the next extreme which is the beach. So we went to the beach a cat I think it’s I can’t remember the name of the beach, playa Blanca or something like that. And we take a boat we all get on this boat and we go out to it’s kind of very similar to down the islands and Trinidad actually very similar look, hop on this boat get to the beach. We all sit down on the beach. We get under this nice little like umbrella situation cool, we’re relaxed. Next thing you know it is just hustler after hustler after hustler after hustler after hustler selling us things they’re trying to sell us like these. I don’t even know what to call them like little things that you would hang up in your room or like in your living room like little decorations that you can remember from your trip. They’re trying to sell us food that they’ve literally been walking up and down on this hot beach with for hours. They’re trying to sell us Oh iPhone cases that are waterproof they’re trying to sell us these flotation devices for the ocean they’re trying to sell is 1,000,001 things and the worst part is like they’re coming ones that come in twice or three times and then their friends are coming who are also selling the same thing. So like hey, you want some you want some you want some you want some? And they’re not just like passing by and asking, if you want some, they’re coming straight up to your face and be like, Hey, you see this? Do you want some, it’s like no, leave us alone, we just want to enjoy the beach. And the reason I bring this up is because it really showed me the type of bad marketers and the type of bad salespeople that exist in the world. And I’m not trying to like be little them or make them feel bad about what they’ve done or anything like that, oh, Laura’s walking by my window, and I’m giving her a wave hello. I’m not trying to make them feel bad. But it just brought to my attention why people are afraid people are afraid to market their business because they don’t want to be perceived as these type of people as these type of hustlers are the type of people who are trying to sell to you and in doing so are ruining your experience of whatever it is that you’re experiencing. So in this case of the beach, or of our dinner, like the hustlers were definitely ruining our dinner, and they were ruining our experience of the beach. Right? So I want to kind of bring that up with you guys today. Because a lot of people are afraid to be this type of hustler. They don’t want to annoy people, they don’t want to frustrate people. They don’t want people to hear their marketing messages and roll their eyes and be like, Oh, she’s trying to sell to us again. Right? So I wanted to just kind of like highlights how to not be like those people. Number one permission. This is why I don’t feel bad sending out sales messages to my email list. Because I set I spent so much time creating free content for my email list. And I have done so for years, like literally since 2000. And what are we in? Maybe since 2011, when I started taking my email list super seriously, but I was making content for them even before then. So we’re looking at a good seven years of creating free content for people. And sometimes people are like, Don’t you feel bad when you send out sales messages being like telling people what you’re selling? And I’m like, No, like you chose to be on my email list. You get free content sent to your inbox from me that I’ve put together for free all the time. And sometimes, you know, I’m running a business over here. Sometimes I have to ask for the sale, I have to be like, Yo, I have this thing that’s happening. Are you interested yes or no? Right? So in that case, you’re looking at like an when you’re looking at an email newsletter, you’re looking at people who have signed up to hear from you. If at any point someone’s like, you know what, Alex is really bothering me with these grandslam marketing sales messages, they can unsubscribe at any time. This is why I don’t feel bad. If someone emails me, they’re like, oh my gosh, you’re sending out too many sales emails, I’m like, Dude, there’s an unsubscribe button right at the very bottom. Like, if that’s like, if you’re not interested in being a part of my newsletter anymore, that’s where you can go. I’m not ruining someone’s email experience when they themselves have signed up for my emails and can unsubscribe at any given time. Right. There’s one other thing I wanted to mention about this, what was it, it was just about making sure that you have people’s permission to sell to them, and that you’re selling to, it’s selling them in need selling them something that you know, that they need. Now, I don’t feel bad talking to business owners about grandslam, about how to use Instagram stories to connect with their audience so that they can build that know like and trust factor so that more people buy from them. Because we all know people buy from people that they know like and trust. I don’t feel bad about talking about that. Because I truly believe in what it is that I’m selling. I’ve seen it work for myself. I’ve seen it work for my clients. I don’t feel bad about it, because I know it’s going it’s going to be beneficial to those people. Now, if you’re selling something, and you’re like, oh, this person doesn’t really need it. So like for example, if I’m on the beach, and someone’s walking around, and they’re trying to sell me something that I don’t need, that’s frustrating. If I’m sitting at dinner, and someone’s coming up to me, and they’re like, Yo, you want some snacks, it’s like no man, I’m here having a nice dinner, I don’t want any of your snacks.

It doesn’t fit, right. Whereas if you’re trying to sell something that people really need and that people are going to benefit from, there’s no need to feel bad about it. I think a lot like we have our lines all crossed. A lot of people who are new to running a business think that if you’re selling something you’re like one of those hustlers at the dinner or you’re one of those hustlers at the beach, and that’s just not the case. I don’t know about you guys, but there have been so many times in my life when people have sold me things that I was genuinely happy that they were selling to me because it was something I needed. And I’ll give you an example. Laura, this is totally not my fault. Laura obviously had her wedding and for her wedding, it was an outdoor wedding. And a lot of it was on the grass. The ceremony the outdoor ceremony was on a grass. So she specifically told all of her bridesmaids and yes, I was a bridesmaid It was amazing. She told all of her bridesmaids. Hey guys, don’t forget it’s an outdoor ceremony. Don’t bring stiletto heels. What is your girl Alex do? She brings stiletto heels? Of course, I forgot. So I arrived in Colombia, and I’m so excited. And then a few days before the wedding, she’s like, Oh, you brought proper shoes, right? And I was like, oh my god, I totally forgot. So I I then go to the mall. And I buy proper shoes that have like a thick heel so that I don’t go sinking into the grass when I’m walking down the aisle in front of the bride. And I was so happy to find the perfect heels. I, I mean, words can’t describe how happy I was to find heels that I could walk down the aisle with without tripping over and falling on my face. And that’s a perfect example of an A sales experience where I was happy that the person was trying to sell something to me because it’s really what I needed. And the man in the store was like, Hey, we have these shoes. We had these shoes. Like as soon as I walked in, he was like, Hey, what are you looking for? And I could tell him specifically Oh, dude, I’m looking for this and doTERRA. And it’s a, it’s a sales experience that’s enjoyable to me. So if you’ve ever struggled with, you know, just the idea of having to sell to people, I want you to really remember like, when was the last time that you bought something that you really enjoyed the process of buying it? I will tell you what, every single time I buy an Apple computer, I buy a new MacBook Pro. There’s a little child inside of me that is so happy. I’m like, yes, a new laptop. It’s amazing. So ask yourself like when what sales experiences have been joyful for you? And how can you replicate those same joyful experiences for your customer? How can you make buying from you a joyful experience? I can’t tell you how many people have messaged me being like, Alex, oh my god, I absolutely loved your free Instagram Stories course. And when I was done, I knew I wanted to invest in Grand Slam it was like the obvious next best step right? There. I’ve created a beautiful sales experience where they don’t even feel like they’re being sold to. When I announced Grand Slam, we had our first sale in three minutes, three minutes, because people were excited about it. It wasn’t like I was sitting there trying to force something down people’s throats, people were excited about it. So that’s what we want to. That’s, that’s the type of experience that we want to create for our customers. And that’s the type of experience I want to encourage you to create for yours. The next thing I wanted to discuss with you guys here in Santa Monica, we’re staying in Laura’s parents lovely vacation home. It’s super nice. It’s an apartment building. And there’s no cold water. There’s no cold water, no cold water. What am I saying there’s no hot water. So every single time that you take a shower, it is a cold shower. Now two things. Number one, it’s not really that cold. The weather here in Santa Monica is hot. So the water is really not that cold. I’ve had cold showers in England before and those are ice cold showers. This is just a lukewarm cold shower. But still, nonetheless, when you jump into this cold shower, your entire body wakes up. And you’re immediately like, Oh my God, how do I get out of this cold water as soon as possible. The first time that I took a shower, I actually didn’t finish my shower, I turned the water on and I waited and they waited and waited and then it came out. I was like, Hey, Laura, I think we need to turn the hot water on or something like the hot water is not working. Come to find out, we just don’t have hot water. So it’s really been interesting to see my experience from the very beginning of like not wanting to take a shower, I would take showers because to be honest with you, I can jump in, like soak my body and then jump out and it’s cool when I have to jump in and wash my hair. I mean, that’s a whole next level of commitment when it comes to being in the cold. Those of you who know me know, I hate the cold. This is why I avoid living in England. It’s because I hate the cold. But what was interesting is at the beginning, I was so against sales like oh, you know, thank God for dry shampoo, like I’m just going to dry shampoo my hair up. And I’m just going to avoid washing my hair. Fast forward to now we’re almost at the end of this trip. And I’m like dude, cold showers my friend. And this is why this is kind of the entrepreneurial lesson that I’m kind of pulling from this. And your entrepreneurial journey, you are going to have to do things that you don’t want to do things that take a lot of time, things that take a lot of mental thought things that take a lot of organization, things that use skills of yours that you’re not very good at. Let’s admit it, guys, when you’re an entrepreneur, you have to do a lot of things. You’re wearing many hats, and you’re not they’re not all your strengths, especially at the beginning, especially if you’re a solopreneur especially if you’re doing this by yourself. There are so many things that you have to do and it’s only you everything lies in your shoulders, you have to figure it out. If you don’t know how to do it, you have to learn how to do it. And it’s hard and it’s uncomfortable and you have to push through you have no choice but to push through this miserable experience. And it’s similar to taking a cold shower because at first I was so against it. But then like now when I go in the shower, I literally just count I’m like okay, cool. I’m gonna count 321 And then I’m going to jump into that cold shower no matter how I feel about it, no matter how cold it feels, no matter how uncomfortable I am, and I’m going to stay in that cold shower and do whatever needs to be done until it is finished and until I’m done and ready to get out of the shower. So what does that mean? That means I jump in the cold shower, I take out the shampoo, I lather up my hair and I literally I’m not even rushing, I’m just like, Okay, once you get in, it’s fine. Once you can, like withstand those first, I would say 60 seconds, it starts to become enjoyable, right? It starts to be like, okay, cool, I got this, I got the hang of this and it actually starts to become refreshing. I don’t know if you guys know a lot about taking cold showers. But there’s a lot of like, amazing people. It’s not just cold showers, but it’s like colds, cold swimming pools, and there’s like a whole theory behind it. I can’t even remember what it’s called. But it’s very good for your body wakes you up, gets your blood pumping. It’s really, really good for you. I remember someone once told me, you know, if you want to succeed in life, you should take only cold showers every day. And living here in Santa Marta, where that has been my only choice is actually shown me how right and how true that really is. Like, I’ve actually come to enjoy my cold showers. I get in the shower. And it’s almost like, it’s almost like I’m testing myself. You ever heard that quotes? How’s it go? It goes like, pain. Yeah, I think it’s pain is, is weakness leaving the body. And so like you’re in pain, and you’re in this coldness, but all I can keep telling myself is oh my god, this is making me stronger. This is just weakness, leaving the body this is just me like, strengthening, right. So it’s very similar to the entrepreneurial journey, like we’re wearing so many hats, there’s so many things that we need to do so many things that we need to learn to do and to be good at. And that’s just weakness, leaving the body every single time you struggle with it, like just follow through the important part is like getting the momentum to keep going. And as I was taking a cold shower every single day, this week, that is literally the only thing that has come to my mind is like, wow, like this is just life, like life is gonna hand you sometimes the worst set of cards, you know, you’ll notice I always talk about like, life is just you got to hand of cards, like you can’t choose which cards you were dealt, but you can choose how you play them, right. So sometimes you’re gonna get dealt a bad hand of cards, and you just gotta follow through and, and power through it until you get your next set of cards. Right. So that’s kind of the life lesson that I took from that I’ve actually really been enjoying my cold showers. Next thing I wanted to speak to guys about is the fact that it’s now past the middle of the month. It’s kind of interesting, these podcast episodes, they fall, not perfectly, so you’re gonna have to try and remember like beginning of the month, middle of the month, as I’m recording this today, it’s the 17th of August. And so what I try to do is in the middle of every month, I review my goals and see where am I at? And what do I need to do in order to accomplish the goals that I set out from the beginning of the month. And I can tell you, my friends this month has been crazy for me, as you know, I’ve had Laura’s wedding, I’ve been traveling, as soon as I got back to Trinidad. In a few days, I’m then going to England and then going to Italy. So this is a big, big travel month for me. And so Surprise, surprise, I’m not very far along on my monthly goals. So I sat down today, to really take a look at my goals to look at where I’m at. And to be like, Okay, what needs to happen in order to get these accomplished. So no matter where you are, the important thing is not being hard on yourself and being like, Oh, you didn’t accomplish this, you’re such a loser. The important thing has been like cool, I didn’t accomplish this, but it’s still my goal. And I can still do my best to move forward. How can I be better, like what has really been holding me back over the last however many days, and also looking for the ways in which it can be easy. So for example, you know, I have a goal to run 36 kilometers this month, guys, I’ve ran two.

I’ve ran two. I know it’s horrible. I’ve run two of my 36 kilometers, and we’re 17 days into the month. But I’m not gonna let it stop me. I’m literally going to look back and be like, Okay, what really stopped me to be quite honest with you, it just hasn’t been a priority. When you’re going out and you’re meeting people and you’re spending time with your best friend for her wedding. And there’s events da running has just not been my priority. Also, we’ve been walking a lot on this trip. When we were in Bogota, whenever I traveled with Nick, Nick is such a walker, I’m definitely not a walker at all. But having traveled with him a few times now, he has definitely shown me the beauty of walking through cities. And I will I will say we’ve been walking a lot. So when we’re in the city, and we’re walking around all day, and we come home and I’m exhausted the last thing on planet earth I want to do is go for a run, which is understandable. So number one, show yourself compassion. Number two, ask yourself, How can I be different moving forward? So I took a look at how many days I have left. I divided it and I was like, okay, cool. Now, instead of running three times a week, I have to run every single day. And instead of running three kilometers a day, I have to run four kilometers a day. So that’s going to be my goal. Will it happen? I hope so. And I’m aiming for it. But if it doesn’t happen, I’m not going to be super upset about it. I’m going to show myself compassion and such as life right? You can only do the best that you can do. But this is just your mid monthly reminder to review your goals. Show yourself compassion and make a plan of action and do your best to stick to it. The next thing I want to talk to you guys about is it’s been so weird being here because when we decided to come to Santa Monica firstly, I don’t think I actually explained this Here on the podcast, Scott and Laura decided to do something that not many people decide to do, instead of going on a honeymoon directly after the wedding, they decided to go on a friend’s Moon, which basically means that they invite all of their closest friends to go to a destination of their choice, in this case on the MATA. And that’s what ended up happening, they have six friends here. So a total of eight of us here on the friends moon. And I decided, you know, this is something I really wanted to do. Laura is my best friend from childhood. And so it’s a once in a lifetime opportunity. But this was also a really busy time in my business, if you’ve been listening to the podcast for any length of time, you will know this is a really busy time in my business. So I wanted to comment, I wanted to make the best of it. But I also wanted to get work done. And I also wanted to, you know, be productive. And so it’s been really interesting being on this trip, because I know that if I had a normal regular corporate nine to five job, I most likely would not have been able to come. In fact, many people were not able to come because they only have a specific set number of vacation days. So it’s just been this mixture of like feeling a lot of gratitude to be able to do what I do. The fact that I can work from anywhere that has an internet connection, the fact that I’m able to come here, and I’m able to work so like, I think I’ve pretty much spent 50% of the days working and 50% of the days participating in whatever activities were planned for that day. So we pretty much looked at the schedule for Santa Mata and we divided and we’re like, Okay, well, these are the like big events that are happening. And these are the little events that are happening. So we decided, Nick and I that we would work on the not so busy days, and we would play on the really fun days. So yesterday we went to a national park here in Colombia, and we hiked eight kilometers to this beach. So it took about two and a half hours of hiking to get to this beach. And it’s the most gorgeous beach you’ve ever seen. If you go to my Instagram page at Alex Beadon, I actually posted a video of it on my feed. And there was just nothing better the beach was phenomenal. It was the most beautiful blue ocean that you’ve ever seen the rocks were just, I mean, just so beautiful. It looked like handmade. Everything was just phenomenal. Just such a magical experience, we had to hike through different terrains. So we went through like rain forest, we went through beach. Sometimes we were like an open space, sometimes we were under trees, it was really just some something like I’ve never ever done before. And so that’s an experience that I’ll never forget. So we hiked two and a half hours there. And then we got to the beach. And we relaxed at the beach for like two hours. And what I loved about the beach is that it was kind of enclosed. I don’t know how to describe it, I’m sure there’s a word that you can actually it’s kind of like a bay, I guess where like the waves come in. But then they hit these rocks. And then there’s like this little area where everyone swims, it’s not really a little but anyway, this is the best job that I can do to explain it. If you look at the video, you’ll know what I’m talking about. And what was so cool is just a swam from the beach, out into the ocean back to the beach, out into the ocean back to the beat out beach out to the ocean. And I don’t think there’s much that I don’t think there’s anything better than feeling like a mermaid in the water. You know, when you’re swimming for those of you who have long hair, and you’re just like under the water, and you’re just doing twists and turns you’re swimming around, and your hair is just like dancing in the ocean. It’s just one of the best feelings. And I just felt so free in that moment. And so to be able to have that, that amazing experience, and then to hike the eight kilometers back. And then we stopped off and we had lunch and it was just such an unforgettable day. And then to wake up this morning and be like, Okay, today is a workday. You know, I’m here in Santa Monica. And we have this beautiful view and I’m working from my best friend’s vacation home while her and her friends are off doing their vacation things for the day. It’s just been a really interesting balance of work and play extreme work and extreme play. And I just feel really grateful in this moment. And simultaneously just letting you guys know that like keeping it real, it’s also kind of stressful because I there’s things that I want to get done and at the same time I want to join the group and like drink wine all day and you know, enjoy the sunshine and get my town on. So it’s been really interesting balancing both and it’s easy for me to sit and complain and be like, Oh, I wish I could just be you know, playing with them all day and vacationing with them all day and you know, spending time with them all day and at the same time being like but I’m lucky that I’m that I’m even here, you know, and it just so happened that this this coincided with a really busy time in my business and so it’s better that I’m here and then I can work simultaneously then if I decided not to come at all. So for any of you who are currently in between the position of the old what will soon be the old version of your life where You’re working a nine to five, and you’re trying to balance this new business that you’re creating, and the new version of your life where you’re going to be able to work from anywhere, and you’re going to have much more flexibility and freedom and you’re in your life. Just know that, like, it’s coming, it’s there, it’s so worth it. It’s amazing. It’s fun, like, I’m living proof of that. And then at the same time, like life is life. And there’s always a downside to everything. And no matter how far you get in your business, there’s always going to be a little side of you that still feels that you know, that frustration that you have, that you’re just not there yet. I feel like that never really goes away. Because like I’m here and I’m like, Ah, you know, I just wish that I was at the place where I could just like take all of this time off, and it’d be fine. But it’s like, I have all these goals in my business that I want to hit and I want to move forward. And so that never really leaves you so really the key is finding finding the ability to enjoy the journey and to really be at peace and and enjoy that process which can be way easier said than done. For me. It’s a very intentional thing where I have to be like, Okay, I want like I’m choosing to enjoy this journey. Because no matter where you’re at, it’s always so easy to complain. Which brings me on to my next topic quite smoothly spending time alone with yourself. So the last episode you guys listen to this episode 13 with golla Darling no episode 12 With gala darling, sorry, my bad. And this is episode 13. With me solo episode, and I haven’t listened to the Gullah darling episode just yet. I do listen to all of my episodes, but I just haven’t had the time to listen to her as yet because it only came out yesterday. Was it yesterday? Yeah. Yesterday, gosh, my days are getting all confused. But my mom texted me and a few of you guys message me really saying that the biggest thing that hit home for you was when gala darling spoke about spending time alone, which was quite interesting, because written down in my notes for today I had to speak to you guys about the importance of spending time alone. On this trip, I’ve spent so much time with Nick and with Laura and with you know, the bridal party, and with the friends Moon crew, I love calling them the friends Moon crew, I feel like I should turn that into a hashtag or something I need to tell Laura.

And so it’s been a lot of time spent with other people, right. And this morning, I woke up. And I woke up super early, because I went to bed early last night. And I knew I had a workday today. So we skipped out on dinner last night, we just had an early evening. And I woke up early this morning. And I did my meditation and I did some movement in my room while Nick was sleeping, which is amazing. And then I did some journaling. And I just wanted to kind of highlight the importance of that, regardless of if you’re traveling or not traveling. But it’s just such a great way to stay grounded and to stay connected to yourself and to your vision and to your goals. And to whatever it is that you’re working towards. Journaling has really been something that has just it’s such, it’s so great for me to feel to feel really grounded. So I highly, highly recommended the importance of spending time with yourself of really being with yourself of not only journaling, but like doing nothing. So like I did my meditation. And then I spent time in my body doing some movements, I’ve been doing these weird movements lately where it’s just like rotation, so like, I’ll rotate my neck 10 times one way 10 times the next way that I do my shoulders one way, the next way that I do my elbows, and I do like a whole arm swing, just trying to like move my body and be with myself. And it’s just, it’s, I don’t know how to describe it, this feeling of like, there is the you that is the personality. And that is the person with the goals and the visions and this and that and like you’re moving forward and you’re hustling. And you’re spending time with people in your active active, active, active active, and then there’s the you that’s inside. And it’s so easy to sometimes ignore that little voice inside and to not even know what you want and not even know who that person is. And so I’m just here as your friendly, weekly reminder to spend time with yourself. And sometimes I know that can be really scary for some people. It’s just sitting in silence and just being with yourself and trying to feel yourself. But it’s so important and so beneficial, especially if you want to you know, have that long term vision of the person that you want to be and really stepping into that. So highly recommended. Ooh, interesting, fun facts. Since being here, the internet has been horrible. So much. So it’s sometimes like the other day or it was yesterday, we came home from this beautiful trip. I’ve so many photos and so many videos of things I wanted to post and we come home and I’m like, I can’t wait. I can’t wait to post to Instagram because I don’t have I did buy a SIM card here and I had data but I ran out like in 24 hours so I don’t have data anymore. So I came home I was really excited to post things and I got home and like the internet wasn’t working for like a good few hours and it showed me just how reliant I am especially on Instagram. I can’t even tell you like the internet was not working and I was still Tapping on Instagram trying to open it to see if it would work. It was the most ridiculous thing ever. It showed me how addicted I am. And it also showed me how I really want to be more in control of my relationship with these apps. I’ve heard Rumor has it that Instagram and I believe Facebook is coming out with something where it’s going to allow you to say, okay, like to really start being conscious of how much time you’re spending on the app. And to be like, Okay, I don’t want to spend more than two hours on the app or whatever that number looks like for you. I think it would probably be more for me as someone who really communicates to my audience on Instagram and Facebook, but whatever that number is for you. And I think I really want to start implementing that is just being very aware of like, how much time am I spending on Instagram? How much time am I spending? Scrolling? How much time am I spending? What’s it called consuming content, right? And the thing about Instagram is that yes, it’s fantastic to spend time on there, especially because it’s important for us as marketers to understand the culture of Instagram, if we want to be able to communicate on Instagram and talk to our audience on Instagram. But simultaneously, it’s can just be all consuming sometimes. So it’s good to take a step back and to really, to really have consciousness around how much time you’re spending on these apps. Another thing I noticed yesterday is how happy I felt being completely disconnected on this hike. Like this hike was something where I knew I have no internet. There’s no way for me to check Instagram, there’s no way for me to do anything. I’m literally just here on this hike, the only thing I can do is take pictures. And at one point my GoPro completely ran out of it didn’t even run out of battery. It overheated, which is amazing. I didn’t even know that could happen. I don’t have into my phone, but that is just never happened to my GoPro before. But anyway, that just goes to show how hot it was. I loved being outdoors. I love spending time in nature, I love swimming in the beach, I loved being totally disconnected. And lately, I’ve been reminded multiple times. Just, you know, sometimes to disconnect and like, Oh, I’m just gonna sit and watch some Netflix, I’m just gonna watch the show on Netflix. And then one show turns into 10 shows. And it’s just like this huge time suck. But also when you’re on your computer all day like I am, and you’re on your laptop working all day, like I am. watching Netflix is not a great way to relax and disconnect because you’re still looking at a screen, I would die if I knew how much time I spent on my screen every day or how much of my life I’ve spent on my screen. It’s just too much. So I think when I get back home, something I really want to implement is just going on more hikes going on more outdoor trips, spending time outdoors. And it’s such a great way to exercise and to get fresh air. And to have a different perspective and to kind of just like let your mind go somewhere totally different spend time in your body. So yeah, that is everything that has been present for me this week. I hope you enjoyed it. What else can I share with you guys? Yeah, that’s everything. I think you guys have been enjoying this podcast so much. I just want to say a huge shout out to everyone who has been posting about it to their Instagram Stories, who has been sharing it on your feed, I’ve been blown away by how many of you are screenshotting, the podcast and then posting it onto your feed and saying this is my favorite podcast, I just want to say thank you guys so much for your continued support. Every single time you message me, it’s also just so amazing like to hear the impact that this show is having on you. And to hear how you appreciate the time and energy that I’m putting into this. I can’t tell you how wonderful and nourishing it is. It’s just so much fun to like put effort and energy into something and to see you guys enjoy it so much and appreciate it so much. So I just want to say thank you for that. The next time you hear from me, where will I be? I’m not sure I think the next time I record, I will most likely be in Trinidad. And then after that, I’ll be in England. And after that I’ll be in Italy. So there’s still a lot of travel that’s going to be happening. But I look forward to continue to share with you in this way. I appreciate each and every single one of you who spend time listening to the show. And I’m so excited for everything that is coming to us for the rest of this month. Remember, we are halfway through the month. And by the time you listen to this, we’re probably two-thirds of the way through the month. But the month is not over. And we still have time to achieve our goals and to make things happen. And it’s not about perfection. It’s just about you know, getting things done Done is better than perfect. So even if I only run 15 kilometers instead of my 36 kilometers, I will still be proud. The important thing is not giving up right. So keep working towards your goals. Keep trying to make things happen. Stay focused, keep yourself energized and motivated. And I love you guys so much. And I’ll talk to you again next week. Bye. Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what There’s that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram you can find me at Alex Beadon and I will talk to you again very soon. Bye

Oh my gosh, you guys look how amazing this shrimps are Raja cocktail looks meat Beatrice an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. Um, all two of you. Well, I guess I’m just here by myself now. Don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www.gram-slam.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#012 – Becoming a Business Bada$$, the Health of your Wealth & How to say YES when others say NO with Gala Darling [EXPLICIT]

Yes, unicorns exist. And yes, they do make you happy.

Ask Gala Darling, the author of the “Unicorn Cleanse”, a #1 Mover & Shaker on Amazon.com. Her mission is to empower women to become the badass version of themselves. An avid speaker, coach and writer, Gala is determined to set you free and shares with us her own personal experiences of becoming independent.

Hint: It isn’t always filled with rainbows and butterflies.

Get acquainted with Gala as she discusses her trials and tribulations, what makes her tick and why she thinks entrepreneurs have unlimited potential.

“Manifesting is not about calling in what you want, it’s about attracting what you are.”

In this Podcast you’ll learn:

  • The rewards of finding the right audience
  • Overcoming rejection and dealing with hurdles
  • How lifestyles can make or break your business
  • The benefits of “me time”
  • The truth behind money and freedom

Become a Darling:
IG: @galadarling
Website: www.galadarling.com

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In today’s episode, I speak to gala darling whose mission is to empower women to become the badass version of themselves. We talk about becoming a business badass, the health of your wealth, and how to say yes when others say no. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose

this is episode number 12 of on purpose with Alex speedin. And today’s interview is one of my personal favorite guys. gala darling is an author, a blogger and a huge proponent of radical self love. I personally adore her because she absolutely prioritizes good vibes only. And she truly walks the talk of what it means to live a life fully expressed and fully committed to your fulfillment and happiness. Plus, she’s an entrepreneur I really look up to this episode is uplifting, high vibe, and probably exactly what you need today. So take a listen and let me know what you think on Instagram. Enjoy. gala darling, welcome to the podcast. I’m so excited to have you here with us. Thank you for joining us.

Gala Darling 1:34
It is my absolute pleasure.

Alex Beadon 1:36
So the first question that I’ve been asking everyone is what do you find most nourishing about having your own business?

Gala Darling 1:45
Freedom, freedom, freedom, freedom, freedom, freedom, freedom, freedom.

Alex Beadon 1:50
And tell me about the freedoms like what kinds of like which freedoms are most exciting you right now? How about that?

Gala Darling 1:57
It’s the freedom to create anything I want. It’s the idea that I can have an idea in the morning, and have it live by midday and instantly be getting feedback on it. I don’t need anybody’s approval, I don’t need to ask someone like, do you

Alex Beadon 2:15
think I should do this,

Gala Darling 2:18
which is not just about freedom within I have my own business, but freedom within my own creative self, that I have the confidence and the passion and the knowledge of who my people are that I can do that. And there’s no fear around it. You know, I can’t remember the last time that I created something for my people, and they didn’t go for it. Because I’ve been doing this for so long. I really know what they want. And I really know how to help them. And I really know how to serve them. And so it’s this really delicious thing. And it also is like it’s all on me. So if I want to, you know, take two weeks off, which is what I’m doing right now. I just got to LA last night. That’s awesome. Do that. And and I don’t have to fucking work for two weeks if I don’t want to.

Alex Beadon 3:07
Yeah, for sure. Okay, cool. So I feel like you’re different from many online entrepreneurs, because I don’t think you came into this thinking, Oh, I’m going to start an online business. Like you were just being creative from the beginning. So I would love for you to just like share your entrepreneurial journey with us, like, how did you get started? How did it transform into what it is now?

Gala Darling 3:30
So you’re sort of right, and you’re sort of not right?

Alex Beadon 3:34
Tell me more correct me. Okay,

Gala Darling 3:36
so I started Gala. darling.com, in 2006. Because I had just moved to Australia, I couldn’t get a job. And I was like, I always wanted to start a magazine, but I don’t have the money. I’ll start online, and I’ll see what happens. Right? The idea was always that it would make money. But it was a really old model. It was a model of like, I’m gonna start a blog and try and make money that way. It wasn’t like I’m gonna be a life coach, or I’m gonna sell digital products like this is way before all of

Alex Beadon 4:05
that was it through blog advertising.

Gala Darling 4:07
It was originally like the first time I ever got paid off my blog, was having American Apparel buy an ad on my website. That’s so cool. Which is totally like such a picture of what the time was, like, that’s such a time capsule of a moment. But the thing is that I had been creating online spaces, web pages. You know, honing my online persona, which sounds weird, but really is an art form. Since 1996. Like I got an internet connection. When I was 13 years old, I learned HTML I coded everything by hand and I was like, off to the races like it was my favorite thing to do. And so I always feel like there’s a lot of power and thinking like what did I love doing when I was a kid? You probably still love that shit. And we live in such an amazing time now where you can make money from that if you’re smart. Yeah. And that’s amazing. Like that is like what a time to be alive. Seriously, I think that all the time.

Alex Beadon 5:12
It’s so it’s one of those things where it’s like, we it’s so easy to take for granted. But when you actually stopped to even think about our parents, like our parents didn’t even have these opportunities. So yeah, you’re totally right. Mind blowing. Yeah, but you got started. And then because Okay, so you started off with like, fashion. You had the idea of mind for this magazine, getting big companies to pay for advertising on your blog. What was the next like, transition point for you?

Gala Darling 5:39
So I was like, Oh, my God, yes, I’m making it I’m getting asked American Apparel. This is only gonna get better. And then I moved to New York City in 2008. And the economy crashed. And people were like, we’re not buying vlog advertising. Are you fucking crazy? I was like, Oh, shit. And I was living in New York. I had a sublet and the West Village, it was three. No, it was $2,500 a month, which is a lot of money. For me at the time. It’s still a lot of money, like, yeah, so a lot of money. And I was like, wow, I need to figure out how to pay my rent, because I really don’t want to be homeless in New York, that would suck. And I got on the phone with my friend Mike Dooley, who runs notes from the universe and is an author, an amazing man. And I said, what, what do I do? Like, how do I make this happen? And he said that he used to walk around his house with a Dictaphone, recording his thoughts, and then he would sell those on CD to his audience. And I thought, That’s a great idea. But my audience is not going to listen to a CD because we’re modern. And I wasn’t that confident speaking yet. So I thought, I will write a book. And I will write one chapter a month, and I will record myself reading it aloud. And I will sell it as a serial. I remember you doing

Alex Beadon 7:00
this? doing that. Okay, keep going.

Gala Darling 7:05
Right. And it was called Love and sequence. And every month was a different topic. So it might be like love and relationships or friendships, or I don’t even remember what the other topics were. And every month, I would go to a cafe and I would sit down and I would write like 20,000 words would write a chapter for caught it and send it out to the people who had bought it. And it was amazing. I was so nervous about putting that out into the world, I was worried that my audience would think I was a sellout or that they would be offended that I was asking for compensation for what I was doing. But what I realized is that when people love what you do, they’re happy to pay for more of it, if they believe the value is there, and the quality is there. They’re thrilled to give you money for that. Yeah. And that was like the first my first foray into digital products. And, you know, it was like a PDF. And people bought things using a Pay Pal button was like, unbelievably simple. And I

Alex Beadon 8:01
didn’t have Yeah.

Gala Darling 8:05
I didn’t even have a mailing list. So when people would buy them, I’d send them out by hand, one by one in Gmail. And I would stand out, like, you know, 200, and then they would block my account because they thought I was spamming people. And it was, there were a lot of growing pains. Like I was really just like, trying to figure it the fuck out. Yeah. And, but I made $100,000 off of that book. Oh, that’s amazing.

Alex Beadon 8:29
And then I realized for you at the time, that must have been like, firstly, you were kind of cornered, because you, you, you were forced to evolve. And then I think that’s so beautiful. I like that challenge. This is great for the listeners have like, a challenge. I could have knocked you off your horse and been like, oh, well, like, no one’s paying me to advertise on my blog anymore. Like I’m over. You evolve. So I love that.

Gala Darling 8:52
Absolutely. And, you know, by that point, I had been blogging, you know, full time for, I guess, two years or a year and a half. And I loved it so much. There was no fucking way that I was gonna quit. Yeah, like once you had a well, at least for me, you know, once I had had a taste of working for myself and doing things my own way. I would soon uh, jump off the roof and go and work for somebody else. I’m not made for it. I am not and every time I ever do one of those, like ridiculous personality tests, they’re like, You need to work by yourself. Yeah, I do. I do. Thankfully, boss to myself. So Right.

Alex Beadon 9:33
So you did that you then started selling chapters of your book, which then didn’t turn into the book?

Gala Darling 9:39
Yes, it did. So plot twist plot does. I’ve been used the bones of that, right. The manuscript for my first book, radical self love, which I shopped around for a while, you know, had meetings with like the big five publishers and I would get in the room with them. they’d be like, we don’t get this. Well, then why am I in the room with you? Yeah, it doesn’t make any sense. So that was really hard because I really believed like I was ready to publish this. And it was the right time. And there was such a need for it, like it was just the full body positivity really took off. So it was just a little bit ahead of the curve. And then when I kind of like, pulled myself together again and had the strength to like, send it out again and see publishers again, my agent was like, I can’t sell this right now. And I thought, You know what technology has changed, I am going to self publish this shit. And I used Amazon Createspace. And I hired my best friend who’s my graphic designer to design the cover and the interior and I hired my favorite photographers to shoot the cover. And I hired a girl to illustrate the chapters and put it on presale became a number one mover and shaker on Amazon, it was a number one new release in motivational self help. And as I did that, I got an email from Hay House, and they were like, how do we bring you into the family?

Alex Beadon 11:04
Wow, that’s awesome. Okay, before we jump away from that chapter, when you were in between, like trying to find a publisher, because you said that there was like a space where you kind of stopped and then you were like, Okay, I’m gonna keep trying, you’re your agent was it was like, now we’re not doing this. And then you’d like to Self Publish? How long was that period of like, you had the book, but it just nothing was happening.

Gala Darling 11:28
I think it was probably three years or something, maybe three years, it was a long time, I was really surprised by how much being turned down by traditional publishers would really like kick me, right. And I took that really, really hard because I believed so much in what I was doing. And I literally couldn’t understand why

Alex Beadon 11:50
no one was taking it. Want to do that? Yeah, wow. Three years. And then what changed?

Gala Darling 11:57
Well, I think I just, you know, I kept doing what I was doing, and my confidence grew and my knowledge grew. And I got more tools, I got more techniques. And now when I look back on that, I always feel like life is happening for us and not to us. And when I look back at that, I think I’m so glad I didn’t publish that book when I was 25 years old, because I didn’t know enough to really make it the book of it is now Yeah, and it’s a book now that I meet therapists, and they tell me they make their clients read it. And, you know, it’s a book that I think has some gravity to it. And, and part of the pain of me not getting it published at the time, you know, strengthens that book. It made me more determined it made it a better book. Yeah, I think that’s there’s such a lesson and when things don’t work out for us, it’s like, okay, how can you utilize that? Rather than, you know, playing like the victim or being sad or whatever, and you’re totally entitled to do that. I felt sad for two fucking years about that shit. You know, I eventually hold it together and and used it for a higher purpose.

Alex Beadon 13:15
Yeah. So for anyone listening who’s like, Okay, how do I tell the difference between I should just like wallow in my pain, and just kind of feel sad about it and like, let time pass? And like, no, it’s time to transform this into something bigger and better. What would your advice be?

Gala Darling 13:32
Well, there’s always like that period where you’re not sure. And maybe it feels bad. And you’re kind of like, I don’t really know what my next move is? And what do I do? And that’s a good time to, like, look at your life and assess what you’re doing, and how do you feel about it. And maybe if this project isn’t working, maybe there’s something in your life that you should be paying attention to instead, or, you know, maybe that kind of lull will allow you to build the desire so that when you really go for it, it’ll be super rocket fuels, you know, I think we can get really hyper focused on one thing and feel like if this isn’t working, my whole life is a failure. And that is never the case. And it’s important for us to like, maintain perspective. You know,

Alex Beadon 14:22
I love what you just said about like, if you’re going through something to feel stop and like take note of everything that’s happened and be like really awake and conscious about the decisions that you’re making and how you’re living your life. That’s beautiful. I love it. Right? Okay.

Gala Darling 14:35
You know, I think we would be very short sighted to think that everything else in our life isn’t affecting our creativity, our business, our bucking lust for life, like your relationships, the place your living, how tidy your workspace is, what you’re eating, how you’re sleeping, whether you’re exercising, your friendships, your spirituality, everything is connected and when pazza If your life is suffering, then they have a knock on effect, they ricochet through your entire existence. Yeah, we have to really keep an eye on everything. Like, for people who are type A, we’re achievers, we want to create great things. We want to make lots of money, we want to live a great lifestyle, we can really get fixated on my business, my business, my business, or whatever. And then everything else kind of falls apart around us. And then we’re like, okay, but I’m just gonna keep focusing on my business. And if I put all my energy into this, it’ll work. You’re kidding yourself.

Alex Beadon 15:35
Yeah, so what you’re saying is, like, half perspective, like, look at the big picture, don’t just get like hyper focused or obsessed over that one thing that’s not working. And I think also just like trust, like just trusting that when the time is right, the puzzle pieces will fall together, and that exactly what you said, everything is happening for you and not to you.

Gala Darling 15:56
And when you’re living in that state of flow, where you do trust, and crucially that you have appreciation for the rest of the things in your life, everything works. It truly works. And you will find yourself experiencing synchronicity all the time. Coincidences all the time. You know, I, I was thinking about this yesterday, I was thinking about how manifesting is not about calling in what you want. It’s about attracting what you are. So what’s your vibration? Where are you operating from? are you operating from a place of my boyfriend’s a dick, he didn’t do this to me, and I wish I was making more money, and I’m jealous of this person, and I hate my body. If you’re in that place, you are gonna attract more of that stuff, stuff that’s at that vibration and at that level. So it’s really important that we do whatever we have to do to raise our vibes all the time and raising your vibes. I’m in LA, like, it’s the most la sentence I’ve ever added.

Alex Beadon 17:04
It is so true.

Gala Darling 17:07
Really important that we make ourselves feel good every single day. And if you have no other goal, make yourself feel good first. And everything else will make sense. From there, you’ll figure it out. Like shit, and you’re like dragging yourself from goal to goal. Man, you could work your ass off, and it’s not going to feel good. And you’re not going to get there.

Alex Beadon 17:30
Yeah, for sure. Okay, we have to dive into that, because I feel like we’ve done something really epic. So you see what you just said, like, if there’s one thing that you’re going to focus on, like focus on feeling good. There’s such a balance between like focusing on feeling good, and really making sure that you’re in that high vibe place, and then maybe taking that too far, where like, you’re almost using it as like, an a way to procrastinate, or whatever. So I love to hear you on that.

Gala Darling 17:59
That’s absolutely true. And I think that there’s a balance to everything. And there are going to be days where you’re like, I just want to feel good, and you’ll stay in bed all day. And, you know, recently I have done so much self development, I’ve been to classes and courses and weekend retreats and stuff. And I’ve been exhausted, like I’ve made it to sleep. And I also have things to do, but I know that if I’m not sleeping, I’m not gonna get my things done. So I’m just allowing myself to sleep. And honestly, you know, when you’re just fucking around, or when you’re genuinely doing something that is going to make your life better or that you know what I mean? Like, I can give you all the guidance. But we truly know, I think

Alex Beadon 18:47
it’s also or at least from my own experience, it’s like from experiencing it you you find that contrast and the more that you just work on feeling good, the more you’ll realize, like when you’re feeling good, and it’s productive, and when you’re working on feeling good, and it’s not productive.

Gala Darling 19:04
Right. Well, there’s a kind of a wait, there’s a there’s a method of feeling good. That also feels icky. Mm hmm. Yeah, to my which, you know, like even saying that, like, I know that you know what I mean, when I say that, like, some days eating a bowl of chocolate ice cream and watching six in the city in bed feels amazing. And some days it feels gross. Yeah. And we have to be tuned into where it’s falling on the spectrum

Alex Beadon 19:35
are tuned in because like you need to know yourself to tune in. So what is what advice would you give to people who don’t think that they’re necessarily very good at tuning in?

Gala Darling 19:47
My best advice is to spend more time by yourself. And when I say time by yourself, I don’t mean looking at your phone, scrolling through Instagram, listening to a podcast Nothing I mean, like, go for a walk, leave your phone at home. Yeah. Or book out fucking weekend away somewhere by yourself. People might think you’re gonna be crazy and go live in a cabin in the woods forever if you get this, but it’s okay. They can think what they like, it’s so important that we get that time to ourselves. And meditation is a part of that as well, you know, really giving ourselves a space to investigate our own thoughts, rather than, you know, what is Instagram telling me? What is the television telling me? What are my friends telling me? What is my partner telling me? Yeah, you know, it’s really important that we have a curiosity about our own thoughts. And if we don’t give ourselves space, then we will never really dive into them. I love traveling by myself, because I get so much time to myself. I’m in an Uber by myself, I’m in an airport by myself, I’m on an airplane by myself, I’m in a hotel room by myself. And it’s in those moments where I’m just like, putting my makeup on, or I’m, you know, like unpacking my suitcase, where I just have these ideas. And these things come to me. And, you know, I love my boyfriend more than anything, but when he’s around, I don’t have as many of those moments because he’s talking or we’re listening to music or whatever, you know, it’s a very different experience. We have to spend time by ourselves.

Alex Beadon 21:25
So I’m curious how has spending time by yourself affected your business and your creativity?

Gala Darling 21:34
Well, I couldn’t do what I do. If I didn’t spend time by myself. I’m an only child. So I have a bit of an advantage there. I’m very comfortable being by myself. And I’m great at entertaining myself. Like I’m never bored. I’m never lonely. i There’s always something. Yeah, in my mind. You know. I watched an interview between RuPaul and Oprah the other day, which was I was like moms and oppressed it to rue what is the biggest sacrifice you’ve had to make in your life. Bruce said, you know, I’m by myself a lot. And in order to do really important work, you have to be alone. You know, Rue is married to a man, they’ve been together for 20 years, who lives here in Hollywood and his partner lives on a ranch and Montana, I think. And, you know, they see each other when they see each other. And, you know, Rue has a life that has a lot of space in it, because an audit to create and evolve and even percolate on your own thoughts and where you want to go, you kind of be by yourself. Yeah. You know, when I, when I lived with my ex husband, I had an office in our apartment, and I would just be in there and close the door all the time. And I needed that space, like a space where I could decorate it the way I wanted it, I could play the music I wanted, I could just be in there. And even if I wasn’t walking, I would just like look out the window, and be with myself.

Alex Beadon 23:12
I love what you said about creating that space. Because that’s so important. If you want to invite things into your life, whether it’s you know, you want to sell this much of your product, or you want to create a new product or whatever it is in your business or your life, having the space to make that happen. physical space, emotional space, that energetic space, like is so so important. I love everything you just said that was so good. So I’d love for you to talk to us about any practices that you have. Because you mentioned meditation. And I know like the obvious ones would be meditation, journaling, you know, moving your body. But is there anything that you’ve discovered recently that you’re super excited about that you could share with us?

Gala Darling 23:57
Yes, and I’m so glad that you asked. Okay, so I met this girl about maybe a year and a half ago, I think last January, I met this girl named Alexandria roxo. She lives here in LA lover, beautiful, mystical healer, wonderful woman. And we started to develop a friendship even though we’re on opposite coasts by recording gratitude lists, via voice memo and sending them to each other in the morning. So my morning practice for a really long time, would be to wake up. As I walked my dog, I would listen to Abraham Hicks, which I was loving, like on a massive trip over and then I would make a gratitude list for Alexandra and texted to her and when she woke up, she would listen to mine and text me how’s back. That was our joint morning practice for probably six months or so. And now we are experimenting with new formats and my new format is this. Okay? My new format is, and it’s all via voice memo, which I love, because it’s really nice to share it with someone, and you kind of become spiritual running buddies. Right? So you know. Yeah. But you know that they’re waiting for your voice memo. So you have to do you don’t want to let them go right? It’s better than just journaling, because your journal doesn’t really care if you’re there or not. Yeah. So my new practice is I get on the voice memo, I do some gratitude. It’s typically like three or four things. And I really, rather than just like rattling off a list, I like to really get in there and really feel it, as I’m saying, it makes it so much more real and more delicious. And then there’s two other things that I do, I state, a desire that I have for today. So something either want to create experience feel today, and then a desire that I want for the future, quote, unquote, because the future can be in like five minutes, but it’s like a bigger picture desire. Now the key is with these two desires, I state them as if they’ve already happened, right? I love so I’ll say like, so I’ll say my gratitude. And then I’ll be like, and for desire, I had the most beautiful day to day, I did this, I saw this person, I felt this way, blah, blah, blah. And same goes for the future, quote, unquote, desire, I stayed it as if it’s already happened. And as I’m doing it, I, you know, when I did my gratitude list, and it was just a gratitude list, I would walk along the street, and I would be slightly distracted. Now, when I do this practice, I’m really sitting in it, and I’m visualizing as strongly as I can. I’m really feeling it. And I’m really luxuriating in the image. And I turned the image up, like I make the image even more colorful, more bright, more exciting. And it feels amazing. And it’s also a really good manifestation tactic. So like, really, it works. Every time I’ve done this, I’ve experienced what I wanted to experience. And it just feels really good.

Alex Beadon 27:05
That’s awesome. That’s really good share. I like it.

Gala Darling 27:08
It’s also it’s really funny. It’s a thing that I’ve been doing for a really long time. So as an only child, again, love to walk around talking to myself. And I’ve found that I would often just out loud randomly This is so we started conducting an interview with myself where somebody was asking me like, how did you achieve that amazing thing? Or like, how did you do that thing? And I would talk back to them, as if I had already done it like, well, you know, I had a little problem here. But then I did this, and I tried this, and bla bla bla and I’m so happy with the result. And I’ve been doing that since I was a kid. And I don’t know where I got that idea from. But it’s working for you. But man, it works.

Alex Beadon 27:54
Okay, cool. So there’s so many places that I want want to go with this conversation. But there’s two really big things that I want to cover on and I want to make sure we get to them. Okay, so the first thing is, your offerings have really evolved over your entire career. Right. So you started off doing the online magazine, then you moved into the emails, then you have the book and then you did was it called Blog blog Academy? While yes, blog Atomy blog Academy, I always want to call it blog Academy. All right, blog Academy, which you did with two of your best friends. Then you you’re now doing like many courses, because I just signed up for one I signed up for the money one, what’s it called? The money amount of medical

Gala Darling 28:37
rituals, abundance? Yes. So that’s an amazing cost. You know, how many people have made $100,000 In two weeks doing this class? I was like, wow,

Alex Beadon 28:47
I know. Every time you share about it on Instagram, it makes me so freakin happy. Yes. And now a

Gala Darling 28:56
thing and like giving women the freedom to have money means you don’t have to answer to anyone, you get to do whatever the fuck you like. And so this is like a radical feminist act is to up your earning capacity and to be able to manifest money. You’re fucking unstoppable. Yeah. Especially for when many people stay in bad relationships or bad jobs because like they need the money, or they don’t have any money. Imagine if that was not a limitation for you anymore. You’d be like peace out, motherfucker. I’m gone.

Alex Beadon 29:30
Yeah, for sure. It’s just giving people the power to make the decisions that they really want to make. Yeah. And I love as well that it’s helping people who may not even be entrepreneurial, but people who are just, you know, in average, nine to five jobs who are able to bring in, it’s awesome, but Okay, my question is, how do you come up with the ideas for your courses? How do you go about launching your course because I saw that you launched that one. And there was a while there where you were promoting at camera with a promotion. Why? But I was wondering, I’m like, is this planned? Or is this like just very in the moment? So tell me a little bit about your process, your creative process.

Gala Darling 30:07
Um, my creative process is sporadic. Honestly, I’m not a big planner, I, I like to have an idea and just hit the fucking button and see what happens. Like, that’s really fun to me. And even when I was blogging all the time, I really resisted having like an editorial calendar even though I knew it would make my life easier because I was like, this is boring. I don’t want to do this offends me and so I’m okay, how do I come up with the idea to my classes, I really I look at like, where I’m struggling or where I’m having trouble or something that I hear from people all the time and I then create something around it. My latest class is called metaphysical matchmaker. And

Alex Beadon 30:51
how am I not heard of this?

Gala Darling 30:54
I’ve literally only shed one thing on Instagram stories about it. And I’m about to launch a five day challenge so people can try that out before they go into the program. Metaphysical Matchmaker is about cleaning up your vibration around love and, and relationships, and then channeling your essence into your online dating. So like Okay, now that you feel good about yourself, what kind of photos should you take for Tinder? And what do you write in your profile so that you can attract someone that really gets you?

Alex Beadon 31:23
I love that so much, which I’m so excited about. I

Gala Darling 31:26
was originally going to call this class Tinder which and then I was like, they will totally certainly slash give me a cease and desist. Let’s say totally make it. Let’s make it more broad. So metaphysical matchmaker it is which is kind of like I love it, because it’s like Millionaire Matchmaker. Yes, yes. It’s so

Alex Beadon 31:43
good. Okay, so for something like that, okay. I always find myself my, if I look back at like my career of selling online products, I feel like I’ve always kind of leaned to being very by the book. So like, they always say, like, focus on one thing, and be known for that one thing, and like to it right? And if I look at you, especially right now, in this chapter of your career, you’re like, Okay, we’re gonna talk about money. And then we’re going to talk about your life. And then we’re going to talk about romance. And then we’re gonna talk about this. And it just seems like super broad. And actually, the one core thing that like, ties it all together is you. Right? And so I’m curious, like, what your thoughts are on that when it comes to like, really? niching? Down? So yeah, buy with me on that for a bit.

Gala Darling 32:28
Yes. niching down can be amazing. I really admire Marie Forleo. I think she’s the fucking shit. But I could never do what she does, because I would be crawling out of my skin with boredom. I just can’t do that. I can’t keep doing the same thing over and over again. Yeah. Like, you’re probably getting a really clear message from me through this interview that my whole shit is freedom. It’s like literally the first word. I said, Yeah. I need it. I need it so badly. And, you know, there was a time when I was like, radical self love, radical self love, radical self love. And it was great. And I believe in it. And it’s a huge passion of mine. But after a while, I was like, I don’t want to talk about this anymore. I’m fucking sick of it. I can’t, and I can’t fake my passion or my enthusiasm. And I don’t want to bullshit my people. And if I want to experiment with something else, then I’m going to do it. Yeah. And the way that I, I mean, this was kind of my thinking about my blog as well. People would say, like, oh, you know, you write about so many different things. And most people just have like a fashion blog, or like a mommy blog, or whatever. And how do you? How do you make sense of the way that you do it? And I would always think about it like, like a magazine. Cosmopolitan doesn’t just write about clothes. They know who their customer is. And then they write about the things that their customer is interested in. And I do the same thing. I know who my person is. She’s a fucking badass. She doesn’t take any shit from anyone. She’s really creative or wants to be more creative. She wants to live by her own roles, and she wants to live an amazing, extraordinary exceptional life. She wants to wear wigs and go on vacations and have a hot sex life and feel free. I know who she is like, so anything that I create, I know she’s gonna be like, fuck, yes, I want that. Mm hmm. And for me, like, that’s really fun. And you know, I did my radical self love. Coven was a class where I had guest teachers and we taught you know, Tarot and astrology and all these things. And now I’ve moved away from that a little bit. And, you know, it’s like, I think it’s fine to evolve and move on. And there are times when things are really beneficial to you in your life. And then there’s times where you have like other techniques that are serving you better in the moment. So you use those. Yeah, and I think it’s really important to honor your own evolution throughout your business, like you might be known for teaching yoga, and maybe you’ve been doing it for 20 years. And now you’re like, if I have to do another downward dog, I’m gonna, whatever put my pants was, like, run away.

Alex Beadon 35:17
You seem to just live your life like following your excitement and your curiosity like End of story. And I love that about you. It’s so rare.

Gala Darling 35:27
No, that’s absolutely what I do. And I can’t like I just cannot walk. Okay? If you’re an entrepreneur, you can literally do anything that you want. Anything. Yeah, you can start a TV station, you can have a new brand of bottled water. You can do like a Sylvester Stallone’s mother does. Os readings. So like a palm reading, but you’re off. You have to photocopy your buttcheeks and send it to her and she will give you a reading of your death. So it’s like using her as an example to show you that you can make money and serve your people a million ways. And if you are going to your work, or you’re opening up your laptop, dreading what you’re doing, something’s wrong. How to do something else. Stop bullshitting yourself, you know, all your excuses, or your reasons are just that they’re excuses. Do something else, send out an email, tell your coaching clients, hey, I’m not doing this anymore, do you want a refund, or refer them to someone else or close down your group program that you fucking hate looking at the Facebook group of or whatever, like, yeah, get rid of the dread in your life, it’s just gonna make you sick and tired. And you’re gonna need way more concealer and just like save the money, do something you really want to do.

Alex Beadon 36:58
That was the best sentence ever. Okay. So the next thing that I really wanted to talk to you about was your sense of self. I think of anyone that I can think of online, you are like the queen when it comes to really owning your sense of self, you know, and, and I feel like lately, especially I would say over the past few months, you really like stepped into you. And that’s why I was kind of happy. Because I started filming our sorry, recording podcast episodes a really long time ago, and I waited to talk to you. And I’m so glad that I waited because like, I just feel like I’m meant to talk to you now. But I feel like what’s so powerful about your business and why it works so well is because you are so yourself and like you. I mean, it’s visual, it’s inside outside. It’s everything. So I love for you to talk to us about how to cultivate that sense of self? And if and how much you believe that that has really been like your differentiating factors like how you you’ve been?

Gala Darling 38:00
That’s a really interesting question. I love that because I have to think about that. So I agree that I am more on myself now than I’ve ever been. And it feels so amazing. And the interesting thing about it is that the reason that I’m so myself is because I have been viciously uprooting all my old beliefs, all my old limitations, all my old stories and saying, fuck that no more. And I’ve been literally, like really, truly pushing myself out of my comfort zone multiple times a week, like every day, trying to do different things, trying to be a better person trying to change how I see myself. And it’s been an amazing, terrifying hair raising wonderful experience. And that’s the only way that you get to like the gritty, 60 Juicy center of yourself is by looking at your shit. Yeah. And people kind of don’t want to hear that. I think they feel like they want a shortcut to it. And

Alex Beadon 39:11
much yeah, they want like the easy route. They do.

Gala Darling 39:15
And it’s really intense. You know, I’ve been trying all these new techniques and going to all these seminars and you know, like, the last month I think, I have like screamed and cried in public. Both of those things, screaming in public and crying in public more than I ever thought possible. And, you know, I’ve danced naked in public in the last like two weeks and I didn’t know that that was going to happen. It was part of a class I was in like, it’s been really challenging. And I am doing things where like, you know, have a story around like, Oh, I’m not good at this thing. So I’ve been taking classes in that thing. And then I’ve been like, practicing that thing in front of people I love and respect and, and hoping that they won’t be like, you suck at that. And you know, and even, like practicing that thing, and then being them being like, yeah, you’re not really doing that, right? It’s like, it’s like an arrow in the fucking hearts. But if you don’t do it, you don’t get better. You don’t learn about yourself, nothing changes, you stay stagnant. I don’t want to stay stagnant anymore. And I’m realizing like the places where I really seriously have to up my game. Like, it’s ironic that radical self love is my shit. Because firstly, I came from a place where I really didn’t love myself at all. And then I moved into radical self love, and I’m so in it. And so like, I’m independent, I’m doing my thing, blah, blah, blah, that it has like atrophied my ability to relate to people, and to be compassionate, and to listen with my heart rather than my head and to really be with someone and have empathy and understand them. Like, I’m really working on those skills right now, because I’m not great at that. And it’s fucking hard. And like, being vulnerable, and dropping my old bullshit, it’s not easy. And, and at the same time, every time I do that, and I feel myself grow. It’s like a little celebration. And so again, I’m like, more on myself. Like, I love myself more, I love my body more. I’m like wearing colorful wigs and like, having a great life and wearing you know, silver sequined jumpsuits on stage and stuff like that. I’m like, really vibing my shit. But only because I’m putting the walk in. Goes

Alex Beadon 41:52
for someone listening. And they’re like, Okay, like, I know, I need to work on myself. What would you say? Because you just said like, You got really fed up of your own shit, right? And you realize that I had to stop, you had to like change your ways, and really be become the better person through letting all that stuff go. How do you get to that point? What is something that you recommend? Like? What’s a resource that you can recommend? Or like, how, what is the first step for someone who’s like, I know what it is, I’m terrified. And like, I can’t seem to

Gala Darling 42:25
leap. Okay, so here’s what I would say you do, you get out a piece of paper, and you divide it into four sections. And you pick an area of your life that you’re not happy with. Maybe it’s your body, maybe it’s your relationships, maybe it’s your business, spirituality, whatever. And I want you to write down, like what it is right now. How’s it feel, be totally honest, if your relationship sucks, write down, like we’re not having sex, or, you know, like, my partner is not kind to me, or I’m not kind to my partner or whatever. Write down everything that’s going on. And then, actually, it’s only two sections, it’s just, let’s just keep it simple. Mostly, you’re gonna write down like how it is. And you’re going to be totally honest with yourself, because if you can’t face it, you can’t deal with it. And then I want you to write down how you want it to be. And I want you to dream as big as possible, I want you to have a beautiful vision for yourself in that arena, and make it fantastic. And then see what the difference is and be like, What would I have to do to close this gap? How do I get from this to this, and the amazing, wonderful, great thing is that the world and especially the internet is full of programs to help you get from there to here.

Alex Beadon 43:49
So true. So

Gala Darling 43:51
find someone that has a class and something that you want. If you don’t like how your bank balance is looking then sign up for my abundance class. But like your relationships, Tony Robbins has an amazing relationship series that you can take, like, there are so many courses and classes at our disposal. But here’s the key. You have to actually do them. So when the email comes in, you do the exercise. Like I’ve been listening to this relationship program that’s blowing my mind. It’s 10 days worth of audio. I listened to it the first time with like my eyes, just like sauces, I couldn’t believe it. And then I went back to the beginning. I grabbed a sketchbook In fact, I can show you I mean your your audience can’t see. But I grabbed a sketchbook and I started making on everything that I was hearing and doing assignments. And it’s like the second time listening to it making notes and then taking the skills picking one and applying it every day for a week and seeing what happens like we really have to be active in this process, you can’t think your way to change have to act your way there. So find someone who is a leader in what you want, and do what they say, do what they say.

Alex Beadon 45:13

Gala Darling 45:14
it’s like really simple.

Alex Beadon 45:16
But it’s so powerful. Because everything that you said, are things that are so easy to be to skip over and to be like, Oh, no, I’ll get to it. I’ll get to it. I’ll get through it and create change.

Gala Darling 45:26
That’s the thing is like people who are successful leave a trail behind them. Yeah, you don’t have to reinvent the wheel. Just follow their breadcrumbs do what they did. Yeah. And the even better thing is, most people who are successful have written about what they did, and also written about what didn’t work. So you can like cut out the middleman. You don’t have to do the stuff that sucks. Just do the shit that works. You have to actually do it. Yeah, you have to do it. And you have to want it. It’s about hunger. It’s about passion. And sometimes if you don’t have the hunger, it’s because your vision for what it could be isn’t compelling enough.

Alex Beadon 46:03
Yeah. Clear?

Gala Darling 46:06
Or isn’t clear exactly what you can’t get there. If you don’t know what you want.

Alex Beadon 46:10
That’s always like my first question. I’m like, so what do you want? Like, what are you trying to create and the amount of people who are like, I’m like, no good to hear.

Gala Darling 46:20
And to bring it back to my morning practice. Every morning sitting, my desire and my gratitude, even sitting my desire for the day, and then my desire for the future forces me to be like, What do I want? And honestly, the first couple of times I did it, I really was like, huh, Mmm hmm. And I was like, I can’t believe I don’t even like immediately know it. Yeah. And the more that you practice, like stepping into your desire, the easier it becomes, and when you know what you want, it’s so easy to get that. Yeah, you have to know what it is. And crucially, sometimes when there’s like something we want, there, it’s like a an issue. And there’s, it’s a stick and there’s two ends of the stick one end of it is like the thing that you want, and it’s juicy and beautiful. But the other end of the stick is like the lack of it and focusing on what you don’t have around it. So you have to be able to see it as like, already done feeling really good. And giving you all these beautiful sensations rather than like, I want this thing, but why don’t I have it? And what did I do wrong? And why am I never getting what I want? And why am I not worthy? I have to rewire how we think about these things. And it just takes

Alex Beadon 47:34
practice. Yeah, and

Gala Darling 47:36
nobody is yes. And nobody is automatically great at this. Like it’s a skill that you learn. But you only learn it if you make it a priority to practice it. So we have to be real with ourselves and not believe that we can think our way into change. We can’t we have to act our way there and we have to make it a practice.

Alex Beadon 47:57
This is so good. I love okay, we’re going to end on that note. But before we wrap up, I have four questions. Maybe five that I asked everyone at the end so what is one thing you do that has been a non negotiable in the success of your business?

Gala Darling 48:19
Having fun. I if something comes my way, and it doesn’t sound fun. I don’t do it. Amen. Okay, great. No matter what the money is, like, I always say no.

Alex Beadon 48:33
Share one mindset shift that made the biggest difference in your life as an entrepreneur.

Gala Darling 48:45
One of them was that people are looking to me to live an inspired, exciting, beautiful, sexy life. And if I’m not living that, then what the fuck am I doing? And realizing like I really have to. If people if I want people to look up to what I’m doing and be inspired by it, then I have to be an even bigger version of that. Which means I have to push myself out of my comfort zone. I have to try new things. I have to be the one who was the wigs like I have to really go for it in order for people to feel like they can make the smallest change.

Alex Beadon 49:28
That’s awesome. That’s such a good one. Like I feel like that hit me really hard. Okay. Fill in the blank, the world would be a better place if more people knew blank.

Gala Darling 49:40
how amazing they are. We are all operating under this delusion that we just suck and we’re not creative and we’re not clever and we’re not lovable and we’re not sexy. And it’s all bullshit. Every single piece of that is about your story you tell yourself and you are all of those things, but you’re just telling yourself some old bullshit that you learned really young. And you hold on to because like, it’s safer to be there. Nobody wants to risk it and like, maybe be proven wrong or, you know, they don’t want to be too big and have their friends be like, You think you’re so great.

Alex Beadon 50:18
Yeah, that’s such a big one. That is such a big one. Okay, the book that changed my life was

Gala Darling 50:29
changed my life. I don’t know if a book has changed my life, actually.

Alex Beadon 50:37
Fair enough. Yeah. Cool. The last thing, which is one of my favorites is every time I interview someone, I asked them to challenge our audience to do something this week, or to focus on something to take some sort of action. So what is it that you would like to challenge our audience to do?

Gala Darling 50:57
I want you to adopt my morning practice for a week, every day, I want you to open up the voice memo on your phone, I want you to record a like two or three things you’re grateful for. Something you want to do today, phrased as if it’s already been done. And something you want for the future phrase is, if it’s already been done, I want you to visualize it really clearly. And like get high on how good it feels. Once those things are done. And then I want you to send it to a friend. And the first time that you do it, you may not know who will be down for this. So send it to like five people. And at the beginning of the voice message be like, here’s the thing I’m trying I would love for you to do the same thing. Explain what you’re doing and say send me one back and see who wants to play ball. Do it for a week. Instagram, DM me or comment on my shit and tell me how it feels? Because I promise you it’ll feel so so good.

Alex Beadon 51:48
Thank you so much. I feel so great about this conversation. It was so inspiring. So much, Carla, and before you leave, can you let everyone know where they can find you online?

Gala Darling 52:03
Yes, I’m a gala. darling.com I am at gala darling on Instagram, Twitter, Pinterest, Facebook, all those places, but Instagrams still the most fun one.

Alex Beadon 52:17
Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex beaten and I will talk to you again very soon. Bye

Oh my gosh you guys look how amazing this shrimp serata cocktail looks meet Beatrice an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. Um, all two of you. Well, I guess I’m just here by myself now. Why don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www dot gram- slam.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#011 – Q&ALEX from Bogotá, Colombia – Ask Me Anything

You’ve got questions. Alex has answers.

This episode takes a scenic detour from the regular scheduled program as Alex answers your questions from the heart of Bogota, Colombia. Learn how she got around being camera shy on social media, carving out your very own digital product and so much more.  

Bienvenido a “On Purpose”.

In this Podcast you’ll learn:

  • About my Main Source of Income
  • My Experience Working with a Virtual Assistant
  • Dealing with Procrastination
  • Advice for going from part-time to full-time in your business
  • & So Much More


Things mentioned in this episode:

Click here to listen to Q&ALEX #2.

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Check out her Colombia Trip and more:
IG Stories (check her highlights): @alexbeadon

Transcript Available Below

Alex Beadon 0:00
In this episode, I answer your questions everything from my main source of income, to my experience with working with virtual assistants to how I deal with procrastination and to my advice for anyone who is going full time with their business. I answer a lot of different questions in this episode. I hope you enjoy it. Welcome to on purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath. Relax, and let’s get you back to where you belong. On purpose.

Friends Welcome to Episode 11 of on purpose with Alex Beadon. I’m coming to you from Colombia, which I’m super, super excited about. My best friend Laura, who also works in the business is getting married on Saturday, which, as of this recording, I’m recording this on a Thursday, she’s getting married on the Saturday by the time you listen to this on the Monday, she will already be a wedded woman. So I’m just so happy to be here. This is my first time in Colombia. This week has been super busy. As you could probably imagine with me trying to wrap up all of my business loose ends before coming to Colombia, packing and just getting ready for this trip. So needless to say, this week’s podcast episode, I was like, What can I do? That’s going to make it a little bit easier for me. And I decided it would be fun to answer your questions. So I took to Instagram, I asked you guys to ask me whatever questions you want, whatever you want to know for me, and questions you asked. That’s what I’m gonna be talking about today. So I’ve pretty much divided this into three different sections. We have personal questions, then we have general advice questions. And then we have questions about creating an online brand and putting yourself out there. So I hope you enjoy this episode. Let’s get started. Let’s dive into question number one. Question number one is what is your main source of income? My main source of income is through selling online courses. So pretty much I record myself on video or audio, I create worksheets. And I’m basically teaching people concepts online marketing concepts, through these videos that they have purchased and received access to. So that is my main source of income. The next question is what is your experience working with a virtual assistant? So I’ve actually worked with two virtual assistants in the past and I absolutely loved it. I mean, I think it’s really cool to have someone who can help you with particular tasks, even if they’re not living in the same country as you. And so yeah, I’ve I have not had a bad experience with working with virtual assistants. I started working with virtual assistants, a long, long time ago. And they just make your life so much easier, like even little tasks that you can get rid of, like anything that you can look at. If you could just like take a look at all of the tasks that you get done on a daily basis and write down the menial ones that can be outsourced and give that to your virtual assistant, you will save yourself so much time, energy and effort and you will love your virtual assistant. The next question is what will your business look like in five years time? This is such a difficult question to answer. Because my life changes so much over the course of five years that it’s really quite impossible for me to tell you, Oh, in five years, this is where I see my business. This is what I want to be doing etc, etc. To be honest with you, I tend to work in like four month periods where I really focus on something for a period of four months. Anything beyond that feels a little bit difficult to make estimations about. So that’s my answer to that question. What is the number one thing you do when you are stuck? So the first thing that I do when I’m stuck is I try to identify is this procrastination? Or is this my body saying that I need a break because sometimes I feel this stuck feeling because I’m procrastinating on doing something that really needs to get done that I just haven’t gotten around to doing that’s one thing and in that case, I would highly recommend like doing something to pump yourself up about it. I really like to dance so I will blast one of my favorite songs and just like jump up and down do some crazy dance moves that really just kind of boosts my energy and wakes up my body and gets me kind of alive again. And I also like to pretend as though the task that I’m procrastinating is already finished and I will kind of talk about it out loud you guys are going to notice I do this a lot if you want if you listen to episode number nine you already know this is a thing for me where I like to voice memo myself record myself talking about things as So they’ve already happened. But I find myself like I can get myself excited about doing a task. That’s not particularly exciting when I think about how good it’s going to feel once it’s complete. And once it’s finished. Now, sometimes I feel stuck. And it’s not so much that I’m procrastinating. And it’s more that I just really need a break that my body is just exhausted. So that’s what I do when I’m stuck. I try to decide is it that I’m procrastinating? Is it that my body needs a break, and if I need a break, I’m I’m very compassionate and kind with myself, I know I work so hard. So it is important for me to take breaks, take time off to have a little bit of a nap or breather or whatever it needs. But yeah, that’s what I would say in response to that question. Okay, so we’re moving on to general advice questions now? I think, did we answer all the other ones? Yeah, yeah, we did. Okay. What would you say to someone who’s about to go full time self employed, I think I would probably tell that person to get ready for the ride of a lifetime. Like being self employed full time, is one of the best personal development tools ever, you’re going to learn so much about yourself, it’s going to push you to new limits that you didn’t even know you had, it brings you to this whole next level of accountability and responsibility, it really helps you become the best version of yourself. That’s really one of my favorite parts about being self employed. So I would say look forward to that. It’s this is a journey of self discovery. And you’re going to, it’s going to, like I said, it’s going to challenge you, it’s going to be really, really difficult. But if you can pull through, you’re going to learn so much about yourself. And that’s such a gratifying experience. I would also say, you know, really speak to as many people who are already fully self employed as you possibly can and ask them like, what, what pitfalls did they have that you can try to avoid. So I will say in my first few years of being self employed, I didn’t put aside any money for taxes. So by the time tax season came around, I then had to like scramble to find the money to pay my taxes, right. And that’s a lesson that literally took me years to learn. And so now, I’m very good about putting aside my money for taxes. But it is something that I wish I had been doing from the get go, if I’m being totally honest. Another thing I would highly recommend, anyone who’s on that path of becoming a full time self employed person is to find an organizational system that works for you. This took me years, it took me a really long time to figure this out. But when you can figure out like systems and the processes in your business, and you can make them as easy for you to duplicate again and again and again. So that you don’t have to constantly be rewriting your to do list, then that’s going to be it’s just such as a time saver. So I use Asana, I love Asana. That’s a S A N A, and it’s like a project management tool. It’s like a to do list up. That thing keeps me 100% on track, I don’t know what I would do without it. I don’t like honestly, my business changed so much when I really started using it to its maximum. So I would say find something that works for you and stick to it. I know not everyone likes using computer things to stay on top of their to do list. So like I said, find something that works for you. But figuring that out is going to help you speed up the process of all of the other lessons you’re going to have to learn along the way. The next question is what would be a great first ever digital product? I’m all about that online course life. I just feel like there are so many people out there who want to learn something that you’re an expert on. So why not teach them? So for me that’s worked really well, I would say the most important thing when you’re coming up with an online course is to really look at the marketplace and try and find like where are the gaping holes, what’s missing, I think a big mistake that people make is they they try to see they try to copy an existing course and cross their fingers that it’s going to do just as well as the course that they’re kind of using as inspiration. But if you’re using a course as inspiration, like it already exists, you know, so really need to try and find a topic that you can really own as your own. And I’ll give you a great example of this. You know, I have my online course the school of color and Russians it’s a it’s a fantastic course, people have had such amazing results using the school of killer impressions. It’s all about online marketing. It’s about how to create a marketing and sales funnel online so that you can be making as much money online as possible through your skills or whatever, right? That’s a fantastic course. But my grand slam course which is about Instagram stories and how to create epic Instagram stories so that you can connect with your ideal clients so that you’re not boring people on your Instagram Stories. Die is the easiest thing I have ever had to sell. And I can assure you it in large part, it has to do with the fact that the competition there is so low, right? So find something like I would, I would encourage you to create contents, if you’re not already. A fantastic thing about creating content is that you start to realize what’s easy for you to create, like, what are the topics that come most easy to you? And then when you look at the feedback that people are giving to you, it’s easy to tell like, okay, what are the trends here? So for me, I was getting asked about Instagram stories all the time, people were always like, how did you do this? How did you do that? How do you create Instagram stories that have me like coming back for more.

So for me, it was like very obvious Oh, like, I’m going to Instagram stories, I should create an Instagram Stories course. But I didn’t really come up with that idea. It kind of tugged on my sleeve until I paid attention. So I would say look at your strengths. Look at any gaping holes in the market. And try to make it easy, easy for yourself. I don’t think that products should be hard to sell, I think products should sell themselves. Right. So that would be my advice to you for creating your very first ever digital product. Okay, so the next question is, should entrepreneurs take classes or courses on how to manage their budget? Yes, absolutely. If you’re an entrepreneur, you should definitely be learning as much as you can on a variety of different topics. And that includes finance. So I would say, if there’s something that’s catching your attention, and you’re like, is it gonna be worth it, read the reviews, see what other people have said about it. But I would say any chance to invest in yourself as an entrepreneur is going to help you skip so many stepping stones along your journey. So yes. The next question is, how do you get started with a podcast? Tell us everything? The truth is, guys, I can’t tell you everything, because I don’t know everything. But I can tell you what was important on my journey of this whole starting of podcasting. Firstly, I was terrified to start the podcast, I was so used to making videos, this was very scary and foreign to me. I really had no clue what I was doing. I’d been putting it off for months. So my big thing was just taking that first step and being like, you know what? I’m going to start this podcast. Let me just start. So the first thing I did was I sat down and I wrote out like a vision of, you know, what is it that I want this podcast to represent? What is it that I want this podcast to be about? How is this podcast going to be different from all of the other podcasts out there. And I just kind of like freefloat journaled on that for a while and just tried to get everything out of my brain that I possibly could. And once I had that, then I could start thinking, Okay, now which guests would be appropriate for this? When I first started recording, actually, I thought it was just going to be a guest podcast, where I just have guests on the show, and I interview them, etc, etc. And then by the time I had done, like a good 10 to 15 interviews, I was like, You know what, this would be really cool to mix it up so that we have two episodes a week, one solo episode on Monday, one guest episode on Thursday. So I think the first thing is just getting started, you know, start those interviews, I started interviewing people in December of 2017. And this didn’t go live until July of 2018. So don’t be afraid to just start even if you don’t really have a published date in mind, just get started just to get the ball rolling, see how it goes commit to be like, okay, you know, I’m gonna like my goal is to record 10 podcast episodes. I didn’t want to go live with my podcast until I had a really good idea of what it was all about. And for me, that meant recording episodes and not pressing publish on them. So figure out what works for you figure out your vision for the podcast, get started with recording start really like getting used to, to speaking and to asking questions, and putting yourself out there, even if you’re not posting anything, that would be my advice. Will you? Someone asked, Will you do a live coaching session for us to listen to? Yes, I would actually, I’m currently coming up with ideas of how we can switch up the guest episodes. So I’ll give you a little sneak peek behind the scenes. I’ve really been considering bringing guests onto the show who haven’t made it yet. Because I think it’s so easy to bring guests on the show who have you know, created this and created that and they’re so successful. And that’s great and wonderful and super beneficial to hear from those people. But there’s something really special about hearing from people who are on the journey and haven’t made it yet. You know, so that has really been on my mind lately. And I’ve thought about just interviewing people in my life who inspire me who, you know, aren’t necessarily there yet, but they’re still inspiring nonetheless. I’ve thought about doing like you said live coaching sessions. I think that’d be really, really cool. But yeah, so definitely keep an eye out on the podcast because as we get further and further into this, the podcast is definitely going to evolve which I’m really excited for him. The next question is what are the top three things people who work from home should do? Um, I would say hire a cleaner. I think hiring a cleaner is one of the best things that I I’ve done as an entrepreneur who works from home, I think it’s just too much pressure and too much time spent at home, working for me to then clean the house and do my laundry and all that stuff. So I think that’s one thing that I did, as soon as I could afford to hire a cleaner. That’s something that I that I did. And it really made a big difference in how I felt working from home. Another thing I would say, and I’m not particularly good at this is dividing your workspaces and your personal spaces. So that you know, okay, if I’m working, I’m at my desk. And if I’m in my bed, I’m reading and relaxing and having time to myself, it’s cool when you work from home to be able to work from bed. And I know I do it all the time. But I do think that it would bring more sanity to kind of have those things very, very separate, because what ends up happening is sometimes I will get in bed many times without my laptop, and I’m supposed to be relaxing, going to sleep or whatever. And I find myself just like, you know, in work mode still. So I think dividing those spaces is very important. And then what else can I say? Top three things, people who work from home should do. I think ordering food is also something that I’ve really enjoyed doing. So like finding a meal delivery service to order my food every day. It’s just so much better than me having to stop and cook. Because it’s weird. It’s like, it kind of breaks me out of my, my work zone when I have to stop and cook for two and a half hours, you know, so I would say that’s something as well. But I think the important thing is that you just, you know, you figure out what works for you, you work from home, and you’re like, Okay, you know, I really like when I work like in this style, or I really don’t like when I do this or whatever. Like, I think the important thing is to figure out how to make it work for you. Do you have any advice for staying organized while working remotely on vacation? Yes, use something like Asana. Asana keeps my brain in order, even when I’m traveling. I would also say, making sure that anywhere you go has a desk space, like right now I’m sitting in the Columbian hotel. And there’s a nice little desk area here. So that’s really helpful when I need to sit down and get work done, which I do like this trip is obviously a personal trip because I’m here. Laura’s getting married, that you know, Nick is here. So yes, I am on vacation. But simultaneously, there’s a lot that needs to get done in the business. If I want to meet my business goals for this month, which I do. So having a workspace is super important. I think as well, just being very clear with yourself about you know, starting your days knowing, okay, these are my work hours. So like when I woke up this morning, I took a look at everything I needed to get done. And I was like, Okay, I’m going to let myself go for breakfast, I’m going to come home, I’m going to get in a good solid few hours of work, I’m going to go and have lunch, I’m going to come back home and do a little bit more work. And then we’re all going out tonight to this amazing restaurant slash club. I’m going to be documenting it on Instagram stories, so keep an eye out for it. I’m forgetting though, that you guys are going to be listening to this in the future. So I’ll be sure to include it in my highlights. But it’s apparently this incredible place. But anyway, the moral of the story here is that I’ve already worked it out in my brain of like when my work hours are and I want to stick to that. The next question is, when should someone start using Facebook ads? My good friend, Amanda bond who I turn to for all of my Facebook ad questions, she suggests that you don’t start using Facebook ads until you have a product that you know sells. Because if you are putting money behind selling something on Facebook, that you’re not sure if it’s gonna sell or not, you’re technically wasting money trying to figure that out. So make sure you have a product that sells before you start putting out sales messages through Facebook ads. How do I use Facebook ads to grow my business? Alex Beadon style? Sally asks this question. I just realized I haven’t been including anyone’s names. My bad. Anyway, Sally, I grew my business using Facebook ads by promoting my freebies, using Facebook ads. So basically, for example, right now we have a free Instagram Stories course that walks people through the different apps I use for Instagram stories. It shows them how I edit my Instagram stories in the Instagram app itself. It’s really cool, really in depth 100% free. And we have put it out there on Facebook ads so that people can sign up to get the emails sent straight to their inbox with all of the free course material. And so by doing that, I grow my email list. I’m then able to keep in constant communication with the people who have signed up for my email list because they’ve given me permission to send them emails. They get a lot of value in their inbox and then I ended up converting them into a sale through a series of marketing and sales emails. So that’s how I’ve done it. As you guys know, if you’ve listened to the first few episodes of this podcast, I think like Episode One and episode three, we switched up our, we’ve been experimenting with Facebook ads strategies, but right now that’s the one that has been working the best for me from like my entire business life. Okay, we’re moving on to the next session session section, which is all about putting yourself out there. So someone asks, Are there any workarounds for a person who is camera shy, but works through social media? So yes, there’s

a few things. Number one, the only way to get over being camera shy is by being on camera more often, like really just get, you need to find a way to really feel comfortable in front of the camera. I wish that I had you here on the show, because then we could actually have a conversation about this. But pretty much it depends on like, what is the root cause of your camera shyness? Like? Are you camera shy when you’re out and about because you don’t want people to see you talking to your phone? Are you camera shy? Because you don’t like the way you look? Are you camera shy, because you don’t like the way your voice sounds? Whatever. The reason is, there’s always a workaround. So just for to give you an example, if you don’t like the sound of your voice, maybe you never actually speak on Instagram stories, or whatever your choice of format is, if you’re someone who doesn’t really like being on camera, but you feel like it’s important. There’s an app called Snapchat that has the best face filters ever invented. I love using those, like, when I was flying to Bogota, I didn’t, I didn’t wear any makeup on the plane. And I really didn’t feel like going on camera, there’s just, you know, sometimes you just don’t want to be seen at your absolute worst. So what I do is I just open up Snapchat, and I just use a Snapchat filter, because it just gives you like, it just makes you feel like look a little bit better, a little bit more glowy a little bit more alive. So that’s what I do when I’m feeling really camera shy because I don’t really want people to like see my face. And then if you’re someone who doesn’t, like, you know, keeping people updated in public, so like, I do a lot of stuff where like, I’m at the airport, and I’m like, Hey, guys, I’m at the airport, waiting for my luggage. And I’m doing it in front of hundreds of people who are around me, and I really don’t care. Right. But I know for some people that’s really hard. So if that’s you that I would ask you, you know, what’s more important to you? Is it more is that so uncomfortable for you that you’re not willing to figure it out? Or are you willing to just like, Persevere, persevere. That’s a weird word, persevere through it. So for me, that used to be really difficult. And I just had to get to the point where I was like, You know what? My relationship with my people who follow me on my Instagram Stories is so important. I want them to feel like they’re there with me in that moment. So it’s more important for me to connect with them through the phone, even though they’re not there physically than it is for me to look cool and normal in front of all of these hundreds of people who are looking at me, Phil, myself, and probably judging me. Nick dies inside every time. So I’ve alumi phone case that has light on it. And when it’s dark, and you can’t see my face, I will turn on this Lumi light and basically speak into my phone and give the update. And poor thing. I think he’s so embarrassed every single time. And I just have no shame. So I think you just have to decide like what kind of person do you want to be and I decided I want to be the kind of person who really doesn’t care. So I’m going to act confidence and no one will question it as my girl Sarah’s day says, if you know me, you know, I love Sarah’s day. If you’re not following Sarah’s day, you’re missing out. She’s fantastic. You can find her on Instagram. But that’s one of the quotes that she always says is act confident, and no one will question you. So that’s kind of like my motto when it comes to talking into the camera when I’m out and about. I also find it very helpful to get super crystal clear on what it is I’m going to say before I bring up my phone, because if I can get it done in, like, let’s put it this way when I’m at home, and it’s just me, I could take six takes before I get something right. And then I’ll post it to Instagram. When I’m out in public. I don’t want to do it six times, because that’s people judging me six times. So I tried to get very clear in my head. Okay, this is what I’m going to say this is how I’m going to say it and then I record. So that’s just another little tip for you. The next question is how do you get over the fear of being seen and start to put out content consistently. I think this is particularly hard for people who live in a small community. Like if you were born and raised in the same place your entire life, you’re going to feel really weird about putting yourself out there online. And that’s okay, that’s totally normal. But you really need to start to ask yourself, like, do you want to invest? Like where do you want to invest your energy? Do you want to invest your energy in basically keeping up with the status quo of your community and making sure that everyone sees you the same way that they’ve always seen you? Or are you ready to maybe have people you know, bash you behind your back and be like, Who does she think she is? Meanwhile, while you create this epic online presence, where you have an audience of people who really enjoy fall Knowing you and who connects with you, like I find, for me, this is kind of difficult to explain I more myself online in my content than I am in real life. And I think it’s because in real life, I have to deal with meeting people who are not my people. So when I put myself out there online, I know I’m attracting my people who are going to get what it is that I’m saying. So I can talk about visualization, and I can talk about writing voice or recording voice notes to myself and speaking about things as though they’ve already happened. And to you guys, that doesn’t seem weird, because you know what I’m all about, you know, that, like, I’m sharing my truth with you, and you’re on the same wavelength. And if you’re not, you’re probably not listening to this podcast right now. So that’s cool. Whereas when I meet people in person, like, if you meet someone, for the first time in person, you really have no idea like, is this person, your person? You know, like, is this person, someone who’s in alignment with all of these things? Or is this someone who really doesn’t get it and who you don’t really feel like explaining everything to. So that’s a really interesting dynamic when you think about it, because the person that your entire community has known you for your entire life, that might not actually be your most authentic, human human. That might not be your most authentic self is what I’m trying to say. So I would ask yourself, like, Who are you more invested in becoming? And for me, I know 100%, I’m most invested in being my my truest self, you know. So for me, that means creating content and putting it out there. And I know that if you’re not my person, and if you think what I’m saying is weird, you’re going to stop listening. And in a way, that’s a safety a safety net, for me. And in person, that means trying to very quickly identify if you’re my person or not, so that I know if I should continue spending time with you or not. It’s so interesting, the dynamics of like building an online presence in today’s day and age, because when you think about it, like we’re so new at this guy’s like, the internet has not been out for that long, we’re the first people to really be using the internet as a means of communication. And it’s just, it’s so it’s like, unknown, undiscovered territory. We’re, like, little discoverers out here, trying to figure it out. So I would say, if you want to create consistent contents, you have to let go of the fear of being seen. And you have to know that yes, and people are gonna think you’re crazy. But you know what, so many people are gonna be like, Oh, my God, she’s so cool. And they’re gonna think that you’re even cooler than the person that you’re presenting to the world right now. So, and it feels better. Like I love when people come up to me. I went out for lunch the other day with a friend in Trinidad. And like, we’re kind of more acquaintances than friends. But we went out to lunch together. And it was really cool. Because she was like, you know, everything that you put out online, I’m always like, yes, yes, yes. Like, she resonates so much with my message. And that’s how we knew that we could be friends. So many cool things will come from you putting yourself out there so many cool opportunities, new relationships, I think you’ll be surprised by how how pleasantly people will respond to you, unexpectedly like you won’t expect it. So I would say focus on the past the possibilities and the opportunities that will come from putting yourself out there and being seen, because it’s not all bad. It’s I think it’s way more good than it is bad. It’s also a process of self discovery, which is awesome. Okay, what is the number one key to building a beautiful community or tribe through social media? I think for me, I can only answer this question for me, because I can’t ask you details about you. And I really appreciate this question. But sometimes, in order for me to like, give specific advice, I need to know your specific situation. So I’m just going to answer from my perspective, the key to building a beautiful community and tribe through social media has been consistency, and showing up always vulnerably and real and just doing my best. I like to treat my audience like they’re my best friends. Right? So it’s like, I’m really just there to kind of bring you guys behind the scenes of my life show you what I’m up to show you what I’m working on. And there’s no pretense or there’s no like, I’m not trying to be someone that I’m not. I’m really just my most authentic self. And I’m putting myself out there online. That can be really annoying to hear, I think. Because a lot of times people are like, well, what is my most real authentic self. And to me, that means creating content and not judging myself about it. I create so much content, especially through Instagram stories, and sometimes I’m like, Oh, that wasn’t the best story or like most the point of posting that or whatever. And I think I’ve just come to realize that like, I am my harshest critic, and as long as you’re always doing the best that you can, and as long as you’re always putting content out there, I think like you’re you’re doing your job, right. So I would say be kind to yourself. Experiment. Learn to have fun creating content. I think that’s a big part of my style as well as that, like, I always try to have fun with it. And I’m realizing more like I’ve been doing this for so long. I’ve been doing this now for eight years, eight or nine years, creating content. And I realized now that like, the one common thread between my entire my whole career is that I’m a content creator. Like first and foremost, I’m an artist, I’m a content creator, I create content to make people feel things or to wake people up or to help people see things differently, or to help them have a new perspective or to see how someone else is doing it.

That’s what I do. I’m a content creator. So I would say like, find your style as a content creator, what feels fun for you experiment, do different things. And really be be clear on the impact that you want to have on people. Like I know, for me, it’s very important that I stick to the topics that are of most interest to me. So never feel like you have to cover a topic just because I could talk about that forever. I feel like I could do a whole episode on that. Last but not least, last but not least I’m a health and lifestyle coach, what advice can you give for me to stand out in my industry? I love this question. I love this question. I love this question. Okay. If you want to stand out in your industry, I think it’s important to firstly know what people in your industry are doing. Like, know it back to front, and then sit down and ask yourself and get creative, like, how can I do it differently? Like, okay, everyone is making Instagram stories now, like everyone is how can I do it differently? Right? Like, how can I put myself out there in a different way? And that might not be helpful for you. But like, you’re the only person who can answer this question. You need to look at your strengths. You need to look at your skills, you need to figure out like, How can I do this differently? How can I show up in a different way. And then you have to be consistent. You have to show up time and time again as the expert and authority that you are, even before you fully believe that you are. And I think that’s a huge problem that people have online is they feel like, well, if I don’t have 1000s of followers, who am I to really be putting myself out there. And I just want to remind you guys that like when I first started, I was blogging every single day, my best friend sat me down, he was like you’re blogging every day, no one’s reading your blog posts, you’re not making any money, you need to, you know, go and get a real job. And it was devastating for me. But today, I look back and I’m like, Oh, thank God that I was creating all that content, putting myself out there, because what happens is that you’re slowly but surely transforming people’s perspectives of you. So if you’re a health and lifestyle coach, like and you’re constantly putting yourself out there and giving value and like, you know, taking people I think it depends on your personality. But I could tell you if I was a health and lifestyle coach, like I think what makes me special, unique and different is that I love bringing people into like my personal life and showing them how I’m doing things personally so that they can translate that into their own life and put it to use. That’s my strength. So if I was a health and lifestyle coach, I would consistently be bringing people in behind the scenes of my health and lifestyle journey. What am I eating today? Oh, I’m traveling. And food is a real problem for me when I’m traveling, because number one, you don’t know what people are putting into the food if you’re buying it at a restaurant. Number two, many restaurants don’t have good healthy, nutritious options. So guys, here’s what I do to make sure that I’m sticking to my health goals. While I travel like that would be an example. So asking yourself, like, what is your strength, your strength might be making things from home. And so maybe like your strength is like teaching people recipes or something like that. Like, really, you need to figure out what your strength is and figure out how to communicate it in a way that feels fresh to people. I could do I feel like we need to do a whole session on that. So many of these questions I just want to like message each individual person and be like, Hey, let’s let’s get you on the podcast because we could have a whole long conversation about this in far more detail if I knew your actual situation. Anyway, guys, I really hope you enjoyed today’s episode. This was the first q&a episode that we’ve ever done. So if you listen this far, please can you send me a message on Instagram and just let me know that you enjoyed it? Because if you listen this far, I’m assuming that you enjoyed it. Let me know what you thought. Would you like more of these q&a type sessions? Did you miss last week style where I just kind of like free flow through what has been happening with me that week. This is a joint collaborative podcast. So hearing from you guys really, really makes me so happy and it’s just such an important part of this process for me. So seeing you share these podcasts on your Instagram stories and getting tagged in your stories, and you commenting and letting me know what the big takeaway was like. That’s so so helpful to me. So I just want to thank you in advance for all of the the communication is not hearing from you this week about this, this episode in particular. And yeah, I hope you have a wonderful, wonderful week. This Thursday we are going to be talking to the Though one the only gala darling who’s one of my favorite people to follow online. I hope you have a wonderful day and I’ll talk to you guys again soon. I thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere, just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me, when you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon and I will talk to you again very soon. Bye bye Oh my gosh, you guys look how amazing this shrimp serata cocktail looks meet Beatrice an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. I’m all two of you. Well, I guess I’m just here by myself now. Why don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www dot gram dash slam.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#010 – Behind The Scenes of Jen Esquer’s 6 Figure Launch and 400,000+ Followers on Instagram

What drives us forward? One word: Movement.

That’s been the story of Jen Esquer, a well-studied private sports therapist whose fondness of anatomy moved her to the lane of success.  

Being active since she was a young child, Jen has learned to love the specificity of body movement. From gymnastics to pilates, her extensive history studying anatomy and physiology inspired her to embark upon a meaningful path towards entrepreneurship.

“Get out of your own way, and things start to open up.”

Since discovering her purpose, Jen has made it her life’s mission to heal the world by empowering others to heal themselves. Now she spends her time creating programs, workshops and treatments that help keep the body in peak physical shape.   

“Take care of yourself, sit with your energy—meditate, work out. You have to take care of YOU first in order to be able to translate that out to other people.”

Find out more on what stirs Jen to action; listen to her talk about the biggest mindset changes she’s experienced, how a sound body is a sound base for a strong business and how she consistently lives her best life on purpose.

In this Podcast we talk about:

  • How Jen had such a highly successful launch of her first digital product
  • How to overcome paralyzing fears and take action as an entrepreneur
  • How Jen has grown her instagram account to more than 400K followers

Take a Step in the Right Direction:

IG: @docjenfit
Website: www.docjenfit.com

Events that Moved her:

Ascension Leadership Academy in San Diego
Radical Acceptance

Loved this and want more? Check out our other episodes here.

Spark a conversation! Say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
If you want to know how to have a highly successful launch in your business, this is the episode to listen to today’s guest, Jen s. Kerr launched her online course for the first time and made more than 100,000 US dollars. That’s right. In this episode, she shares exactly how she did it, the fear she had to overcome in order to make it happen. And we talked about how she’s managed to grow her Instagram account to more than 400,000 followers. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hey, friends,

welcome to episode number 10. Of on purpose with Alex Beadon, I am so pumped that we have finally reached double digits literally, I could not be more excited. But I would be more excited if we were at triple digits. Cannot wait for that day really excited. Anyway, today I’m talking to physical therapist and private sports therapist, Jen s care. What I love most about Jen is that she is someone who shows in a really unique path as a physical therapist, by deciding to put a lot of focus in building her personal brand and her online presence, so much so that she now has a following of more than 400,000 people on Instagram. And the very first launch of her online course at the end of 2017 made over six figures. It was amazing to hear how Jen has accomplished so much so quickly. And I think you’re going to love this episode. If you want to take a quick moment to find her on Instagram. Her username is Doc Jen fit. So D OC Jen fit doc Jen fits, definitely go and check her out. But I think you’re really going to enjoy this. So take a listen. And when you’re done, hit me up on Instagram and let me know what did you think? Enjoy, guys, and thank you so much for being on the podcast with us today. I’m so happy to have you here.

Jen Esquer 2:21
Well, thank you for having me. I’m excited.

Alex Beadon 2:23
The very first question that I have for you is what do you find most nourishing about having your own business?

Jen Esquer 2:32
It’s really down to the core of what I do. It’s exactly, it’s fulfilling my why my purpose in terms of what I’m trying to create. So it’s like, my business just runs off of my connection to being able to relate that to people so that they understand they can grab onto it. And the more that I’m able to connect that to relate that to people to get them to understand and feel my why the more the business grows. And so it’s it’s all about that connection, that getting back to my why. And that’s really what I do, why I do what I do and why I have the business.

Alex Beadon 3:16
Can you tell us more about your relationship to your purpose, first share with us what you would think that your purpose is? And then have you always been connected to your purpose? Like how did that come about? Yeah, so

Jen Esquer 3:32
my, my why my purpose is really being able to get people out of the mindset of you get fixed by someone else. But it’s really you get to fix yourself. And the more that they understand that connection, the more people start to take ownership for their own bodies start to tap into their own bodies, move their own bodies and get out of pain and injury on their own. And so that’s really what I want to bring to the world. That’s my mission. Right? As a physical therapist, I don’t fix you. That’s not it’s not my goal. That’s not my mission, but you’re able to fix yourself. And really, I feel like that’s translated into my own business and being able to become an entrepreneur just by following that path. And following that mission, I knew I loved the body. And so I wanted to get into physical therapy. I taught Pilates. I coached gymnastics, but it was never really getting I wanted more. I was always asking why, well, why is this and why do I modify this and why do they have pain here? Why am I taping an ankle? You know, so it was? It wasn’t for me enough. I was always asking more. And so I went to physical therapy school. That was great. But then I continued to say, well, I know the basics now but how do I really help someone? How do I really get, you know, pain away or put vent injury. And so I started learning more I would, I worked at a place that I made sure I had mentorship and continue taking courses. And as that started to grow, and as I felt like I could start to reach out and help people more and kind of dive into that deeper, I realized that a clinic setting wasn’t where it was supposed to be. And so I went off and I did my own thing. And I started having my own clients and my own outside of the clinic. And that was great. So

Alex Beadon 5:30
been hard for you, though. Because isn’t that like the traditional path? Oh, 100%. Yeah, that must have been really fearful for you.

Jen Esquer 5:39
It was and it was almost like a crazy transition in my head, that perspective that just had like, all of a sudden, one day, I was like, why am I still working here? I’m done. And it was almost like, I just had to take that immediate leap when I felt the energy was there at the right time. And this has always been my thing is like, I haven’t rushed anything, I’ve definitely followed my own path and followed what I felt like was the right timing. Because yeah, I could have started my own thing right out of grad school, I already had a bit of a following. And I could have just used that and try to hustle on my own. But for me, it didn’t feel real, yet it didn’t feel authentic. I didn’t feel ready. And so I followed my path of No, this is where I need to be. I’m still learning, I’m still learning. And I think that’s okay. Because you’ll get to the point where you’re like, I can continue learning now. And I feel like I can go off and I can help people in a different way. And so once I made that transition, it was amazing. And then it came into well, I want to be able to help people more, how can I reach a broader audience without having to see them in person and without having to work on them? One on one. And so it was like, How can I now translate that into an online market? Yeah,

Alex Beadon 7:02
that’s really cool. So were you always leaning in the entrepreneurial direction? Like, did you always know that was the direction but you were kind of just waiting for the right time?

Jen Esquer 7:13
Honestly, no. Oh,

Alex Beadon 7:17
where did this? Like? Where did it come from? Where did this idea come from? That you were like, oh, I should maybe do my own thing and do it online. Like both of those things. I feel like number one doing your own thing. And then number two, bringing it online. There’s not that many people will at least not that I know of who are doing what you’re doing online.

Jen Esquer 7:36
Right? There’s not a lot, for sure. I mean, and they don’t teach you any it mean you barely learn business stuff when you’re going through and becoming a clinician, let alone anything online. But it really was. So in my last year of PT school, my boyfriend was getting worked on by someone at his home. And she was a chiropractor, but she had her own table shattered on tools. And I remember watching her work on him. And I was like, she’s doing my job. She’s like a physical therapist. She’s doing soft tissue, she’s doing exercises with him. And I was like, What the heck. And so that’s when I first started to ask questions. And I asked her, I was like, how are you doing this? You don’t have to go through a clinic. You don’t need insurance. Like what? I had no idea, I literally had no idea what this was. And so she was the first person that kind of sparked my interest in like, oh, I can set my own schedule, I can take on my own clients, I can work the way I want to work, especially now because as a physical therapist, we had direct access, meaning that we didn’t have to have a doctor’s referral to see clients where in the past you always did as a physical therapist, and chiropractors never had to, which is why, you know, they’ve been able to thrive in business a lot, I think a lot further along than physical therapists have. So that’s what first sparked my interest. And so even when I was working at the clinic, I started taking clients on my own on the side and kind of going to a CrossFit and and seeing how that felt. Right. And so that’s what first started to kind of pique my interest and then having the relationship I had I was surrounded by people that were in the online market and, and doing businesses online. So that did pique my interest in terms of like, well, can I take my social media presence and turn this into something that I could reach more people?

Alex Beadon 9:29
Yeah, okay, cool. So there’s so many directions I want to go down. Okay, first, before we go down the social media direction, I want to talk about kind of your journey as an entrepreneur because I know okay, you made the decision, you decided to go online, great, fine, whatever, but like was that the initial thing was like, Okay, I’m gonna step out on my own and do this online thing, or did you kind of step out on your own? Have your own private clients and then dive into the art because you have the mobility method, which I know is your online Horse. And I feel like I really wasn’t paying much attention. But I feel like very quickly after I saw on Instagram that you’d gone out on your own, you launched the mobility method, is that correct?

Jen Esquer 10:12
Yeah, it was about six months, right? I had been working on my own. And then I decided to create an online course. So it was funny. I like, I took the leap of faith had like, zero clients and was like, Well, I’m just gonna see what happens. I literally told my bosses, I was like, I have a week, guys, I can’t give you two weeks because I have a lot to figure out on my own. So and they ended up being OK with that everyone was really nice. So I ended up like fully, picking up a full six day schedule really quickly working like eight hours a day. And and then as I started to, like, kind of dive in and say, Well, can I take this on mine, I had to scale back, I was like, Okay, I can’t work six days a week, there’s no way. So I went down to four. And then I went down to three men two, and now I’m down to one. Because it’s just a lot of energy to try to learn how to, you know, translate what I’m trying to do, and take that online and just learn online entrepreneur, online businesses is a beast, you know, and people think, Oh, you have a social media following that means that you could just come out with a program and kill it, maybe. And that, that used to work really, really well. But if you don’t know how to do online marketing, then you’re not going to be successful and be able to reach people the way you want to. So there was so much that I needed to learn. And I continue to learn. So I just

Alex Beadon 11:43
had the housing.

Jen Esquer 11:46
Exactly. So I had to scale back on my in person clients. And that just kind of came with time again, just like kind of figuring out the path of, of how is this going to work and trial and error and figuring out what my own system gets to be?

Alex Beadon 12:01
And do you think that you would like to be at the point where you are not working with clients at all in it’s all online? Or do you think that it’s super beneficial to at least have ones once a week?

Jen Esquer 12:13
For me right now, I think it is beneficial to have once a week clients only because what I do in person is different still than what I can take online, I haven’t figured out how I can really take the deep neurological stuff and translate that into an online program because it is so complicated, weird and different. So I love being able to still see the difference that I’m able to make in a person that comes to me only a few times, you know, again, I’m not fixing anyone, I’m just facilitating. So being able to do that in person is still such a powerful thing for me. So for right now, it’s once a week unless I’m gone on vacation or something which does happen. So and we’ll see. We’ll see where that evolved into.

Alex Beadon 13:01
I love that. Okay, cool. So I’d love for you to tell us about your business model. The mobility method, how many times have you launched it? How’s it been going?

Jen Esquer 13:12
Yeah. First launch was in November.

Alex Beadon 13:17
So really, that was the first launch first launch. I feel like it was so much longer ago. When I saw the forest launch, I was like, Oh my gosh, this is so cool. Wow. Okay. It was just it was just recently then.

Jen Esquer 13:31
Mm hmm. So it wasn’t even that long ago. And I was it was funny. It was like, I just in September, I think it was when I was like, I’m going to do an online program. Right? I don’t know how I’m going to do it. But I’m going to do it. And I remember sitting in on just a couple of different like meetings and conferences and being like, oh my god, this is so cool. And I’m learning so much stuff. And then the next day I’d be like, I have no idea what they just said cuz I don’t know what any of that mean. And it’s like, again, I had this huge social media following but no email list, right? Let alone do I know what like a squeeze pages are an opt in? Like I didn’t know any of these things, right? Crazy. And so I started pulling in girlfriends that have been doing this for a while and I’d be like, oh, let’s let’s go get coffee or let’s create a mastermind how fun would that be? And like just getting people like together so that I can learn from other people. And that was super helpful. Luckily, I do have amazing friends who are open and abundant and willing to share. I started going to conferences, going to and just reaching out to people that I was probably afraid to reach out to and ask a question, but I just did and I was just like in a phase of like, I’m going to push it I’m gonna do whatever it takes and and they were actually willing to sit down with me and to go over like like what my launch would look like and suggest books I should read and, and things like that. And so saw so beneficial, so helpful. And I decided to launch in November and kind of do, like, get people back into the gratitude of what mobility is. And so I did the challenge leading into it. And it because, you know, it kind of followed gratitude and thanksgiving, that’s what I wanted to like, kind of, you know, stay in the, in the same realm and same mindset of, and it ended up being so powerful, I ended up getting other friends to be able to promote my free challenge, not my program, but my free challenge and get other people to, you know, talk about it and get signups and opt in. So all of a sudden, I built us, I think I had almost 11,000 opt ins in the washer. Oh, that’s

Alex Beadon 15:53
amazing. And you had a competition as well, didn’t you?

Jen Esquer 15:57
So it was the challenge. And I would pick three random winners and I giving away a prize. And then I literally followed like Jeff Walker’s launch sequence in terms of like, how I was talking to people in the mindset. And I also had a boyfriend who was like, Okay, do another live, do another story, do another, like really pushed me. And even though it was scary, like I just did a live like, why are people gonna want to hear. And every time I did, though, people were able to connect with my why they were able to connect with why I was doing this, it’s not to take your money, like, I don’t want your money, I want to help you, I want you to understand why this is important in your own body. And when I was able to connect that to people, sales would go through, I would net more people buying and it was an again, it’s not for the result. But it was just for the connection. And every time I was able to connect back to that, again, it would work, it would work. And it was like, Really, it pushed my boundaries, it pushed me out of my comfort zone to really how much can I get out there because I never talked to my audience like this, I never sold anything. I’ve just been giving value for the last two years, like, here’s all the free stuff, here’s how to help your body. And, and then all of a sudden, now I’m saying here’s how you can put this in one place and have it tangible for you. And so it was just it was amazing. It was powerful it was it went way better than expected. And I just because I I put down, you know, my, my fear of looking weird or being judged or, you know, asking for help, I have more support. And I got it. I had friends who one of my friends, he was the first one who kind of guided me into how I should be posting for, for social media in terms of talking about the body and how I should structure that. And he actually, he’s huge in the rehab world online. And he put my link in his bio stories for me, he talked about how proud he was of me and opposed, it was the cutest thing, but he like so to get other people who are in my same field, doing close to what I’m doing. And getting their support met so much.

Alex Beadon 18:24
That’s amazing. I love so much of what you just said. Okay, so one thing that I love that you said is that you were putting yourself out there way more than you were ever than you ever had before way more than you were comfortable putting yourself out there. What was that time like for you? Because I know, a lot of the doubts and fears that come up are like people are gonna get annoyed. Like, I always tell my clients and like you have to like, literally feel like a broken record. What’s interesting is that, like, I remember I only saw you go live once, right? I only whereas I think the thought that goes through people’s minds is like, oh my gosh, people are gonna get so sick of hearing me. But really, people are probably only going to catch one, maybe two, you know that people don’t see most of what you’re posting. Fortunately, the algorithms change and everything happened. So yeah, you’re right. People are How often were you going live during that time?

Jen Esquer 19:25
During the launch time I was going live probably every day and then on the last like two days of my launch. So following the launch sequence, you know, it’s usually an open closed, closed cart. I didn’t close the cart, but I was I was giving away an early bird pricing and so the price was gonna go up. And so I was doing honestly like three lives a day by the last two days. Wow, that’s all morning, afternoon night. I was like, here’s my morning coffee. How are you guys?

Alex Beadon 19:58
That’s so cool. I like that. Uh, I like that you were just like, I gotta put myself out there and like that it made you uncomfortable. And you did it anyway. And I love what you said about asking for help, even from people who you think would have zero interest in helping you through this, people love being of help an end of service. And I mean, you might say no, and no one’s gonna die.

Jen Esquer 20:20
Yeah, and it’s totally fine. And I did have friends who are like, You know what, I can’t promote that challenge. And I’m like, No, oh, good. Yeah. And I said, if there’s anything, I can help you with it, please let me know. And, you know, it’s no hard feelings it gets. Yeah, like nothing

Alex Beadon 20:35
personal. Yeah, no, not at all. I’m also super interested by the fact that you had this huge Instagram account before you even began your journey as an online entrepreneur. So I’d love to hear what has your experience with Instagram be have been like, how did you get started? How has it evolved? Where are you at with it today? Tell us a little bit about that.

Jen Esquer 20:59
Yeah, so it got started accidentally. I was in I was in grad school at the time, and I was posting my workouts which typically are outside. And I would do like, because I used to run a lot. And I would do that a lot. And that’s relative. I would run for cardio, and then I would do a lot of calisthenic work. So like on the bars and pull ups leg lifts kind of continued with my gymnastics kind of training because I loved the feel of like the body weight and, and just being able to maintain that strength. And so I would post about it. And then I would tag the calisthenic pages, which four years ago, one of them had like 300,000 followers, which four years ago that’s following Yeah, exactly. So he reached out and he was like, Hey, we all get together in Venice. Like you should come meet up with us. And so I was like, okay, cool. And I ended up going down to Venice Beach and training with them. They were so nice. Like, these jacked guys who do these bars are like, greeting me one by one as I’m like, planning. They’re so cute. But they were they were so nice. And he would post anyone who was in the calisthenic community, right? And so naturally, he started posting me and I was like, uh, so I just do handstands now. And so I just kind of it’s shifted into my journey and I he asked me to compete, so I started training to compete and calisthenics. Wow, it was just like a little side hobby from school. It was like I don’t want to study right now. Let me post a video. So it was fun. It was fun to meet a new community of people. I started getting in contact with a lot of the yogi’s because I was upside down and doing handstands. And so I started hosting challenges with Yogi’s and meeting different people in that aspect, getting it’s cool I did to influencer events and just hanging with people who love to move their bodies and all these amazing cool ways. And so I felt like so it was just such a cool feeling to have these cool friends. I’d have like Cirque du Soleil friends and some calisthenics, and Yogi’s and all these different people who were amazing in my eyes. So it was really fun, and it was purely a hobby. And then I graduated, and I was like, Well, I kind of I don’t I don’t know if I care about this anymore. And I was already at 100,000 followers. Wow. But I it was like steady, it didn’t grow any more. And I was just like this is I’m a PT now. Why am I doing this? This is like, this isn’t my job. I shouldn’t be focusing on it. And that’s when my friend Vinnie rehab met up with him in Toronto and he was like, why aren’t you posting like anatomy type stuff? Why aren’t you talking about the body and I was like well I’m a new PT I just graduated I don’t have the knowledge yet and and it was that fear of being judged of not being at that level I should be of like, Oh, what if other PTS who’ve been doing this for years now see my stuff and they’re like what is she doing? You know, so it was it was having that that just the fear of putting myself out there and that in that aspect hiding behind fitness and doing cool things with my body? That was easy. Yeah. I didn’t have to I didn’t even have to show my face a lot because I was afraid of being judged for how I looked I was afraid there was just so much I was afraid of and so I just was resistant to a lot of things until I just decided to listen to him and I did one video and it took off and I was interested in this and so I started doing it more and people liked it more and and then I changed my name to doctrine fit because it be Jen underscore e s underscore care. Oh wow. Nothing to do with anything. My name is And so I changed my name got serious and started like posting regularly about the body and everything and it took I grew over 200,000 Just from posting educational things.

Alex Beadon 25:13
That is amazing. And the

Jen Esquer 25:15
more I did it, the more people loved it. And which was also gratifying because I’m like, Oh, my God, people want to actually learn. Yeah, cool. Yeah. Then I started, like, meeting mentors and meeting other therapists that I admired that I thought I wasn’t good enough yet, or so it was just like, it just goes to show, you know, get out of your own way. And things start to open up.

Alex Beadon 25:40
Yeah. And it’s funny that you touched on that fear part. Because that is, I would say, like one of the top three excuses that I hear all the time of why people don’t want to make content. They’re like, Oh, but what if I say something wrong? Like, I don’t know everything. And it’s like, you don’t need to know everything. You just need to be able to help one person or inspire one person and it’ll be worth it. And you might stumble, or you might fall in like, so. Learn and you’ll move on.

Jen Esquer 26:04
Yeah, exactly. Yeah, exactly.

Alex Beadon 26:06
So how important would you say your Instagram has been for the growth of your business and the success of your business?

Jen Esquer 26:17
For getting started, for sure has been the number one thing that’s helped me,

Alex Beadon 26:22
I guess you said, you didn’t have an email list when you first launched? Was that a six figure launch? I feel like I heard that that was a six figure launch somewhere. It was. Okay. So that was it was clearly a very successful launch, especially for your first launch. So you would say that that really had a lot to do with the fact that you were well connected, people were supporting you, and that you had this awesome Instagram account to utilize 100%? And how because you said at the beginning, it was helpful, maybe not so much anymore. How do you feel about your Instagram account? Now?

Jen Esquer 26:57
I definitely still feel like it helps. I mean, I, I do feel like my growth has kind of slowed down. I mean, things are just hard to figure out. And I don’t I don’t sit there trying to figure it out, right? Because it’s just a waste of time. Like people reach out. They’re like, Oh, algorithms change. I’m like, Dude, it’s changing all the time. Yeah, you know, it’s not something that we can, unless you’re in Facebook, and Instagram and like working it, I don’t think we’ll really have a full grasp on it. So So and it’s like a rabbit hole. It really is. So do the best you can in terms of putting out amazing content and things that you know, are going to be catched not only from your audience, but mainly from other people like scrolling through the popular page, why are they going to want to click on you, I always say Instagram is a billboard. It is your billboard, it is something that needs to look catchy, it needs to look just like everything is going to be viral, which is hard to determine you can’t determine you never know, but do your best.

Alex Beadon 28:03
I want to kind of dissect a little bit into what you just said, before we move on. You said Yeah, want to create content that’s eye catching, not just your ideal client. Mm hmm. So talk to me about that. Because if we’re trying to attract our ideal clients, what I think what you’re trying to say is that basically, the more people you have coming to your Instagram account, the more people are actually going to see your content. Yes, the more chances you’ll actually have of hitting your ideal client.

Jen Esquer 28:27
Yeah, correct. Yeah. And when you when someone first sees you, and then they go, and maybe they’ll want to follow you for a hot second, because they’re like, well, this person may be looked a little interesting, you’re gonna show up in their stories. First, you’re gonna show up in their feed first when they first follow you. So if you have some good content that’s coming up first, or they may be click your store and they start to hear a little bit from you, they like your personality, maybe, maybe there is like a free challenge that you’re running or your course is just landing or you have a webinar that’s coming out or whatever it may be. And they get to hear that first because they’re just like, kind of curious. Like that is it’s always your moment, it’s always your moment to to step up to show who you are, and to be able to convey that to anyone who might come across your page.

Alex Beadon 29:16
That’s interesting. Okay, cool. What did I cut you off? You were gonna say something else, and I cut you off. Do you remember what it was?

Jen Esquer 29:25
I don’t know if I do, but that’s okay.

Alex Beadon 29:28
Any more thoughts on Instagram before we wrap up and move on to the next topic?

Jen Esquer 29:34
I just say, you know, don’t be afraid to reach out and connect. I even I worked at a physical when I first worked at the physical therapy clinic. There was a guy there who he had blocked me when we work together because he was trying to build his own following and I was like, Excuse me, I could have helped you like, we could have collaborated. I had a lot more followers than me Yeah, and don’t be closed off to anyone, whether they’re in your space, whether you’re just unsure, like, be open. And if it doesn’t work for you fine, like you move on, you know, but be open, be collaborative reach out to people, the more that you reach out, the more people are like, Oh, this is actually like a really cool person. They’re really nice. Like, people want to be surrounded by nice, cool people, people who are going to be supportive. So comment, like, go reach out, be open to people who are even in your same space and your same industry, because there’s a lot that you can learn from other people.

Alex Beadon 30:39
I want to talk to you about your routine and your lifestyle. So firstly, I want to know, how do you structure your weeks? I know you said that one day a week you’re working privately with one on one clients, what is the rest of your week look like? Oh, man.

Jen Esquer 30:54
I would say I’m still trying to figure out my structure.

But it really is it’s content creation. So I’m constantly thinking, anytime I have a new idea, I have a notepad that I just go to, and I write it down. And like, if someone asks a question about something, I’m like, Oh, I can create a video on that. I’m gonna write that down. So. So it’s constantly having an open mind to be able to write things down and kind of come up with things as I as I feel like I, I can. And then it’s also answering emails and managing my team and just a lot of content creation. I mean, as someone who writes programs and and has an Instagram, and if you’re in this world, it is going to be a lot of constant. Yeah, whether it’s writing newsletters, blogs, whatever it may be.

Alex Beadon 31:50
What does your content currently look like? Obviously, I know you’re on Instagram, you have an email list. I assume you’re sending out weekly emails. Yeah. What else are you making? Do you have a YouTube channel?

Jen Esquer 32:02
It is in the works. Okay, cool.

Alex Beadon 32:05
Yeah. So right now, is it just mainly you’re focusing on Instagram and email list?

Jen Esquer 32:10

Alex Beadon 32:11
Do you have a blog?

Jen Esquer 32:14
Yeah, rough. I have a few blog posts. But it’s all like a main focus. It is. So not a main focus. And even people that I learned from who used to blog all the time there, they’re switching, doing blogging less. Yeah. And figuring out how they can optimize in other areas better. And I’m really learning as well. So it’s like, how can I translate taking, you know, someone from whether it’s an Instagram post or a swipe up in a story and just taking them straight to the the email list rather than even a blog post. So some people take it straight to a blog post that hopefully, hopefully takes them back into the email list. I’m usually just taking them straight, either into the program or into the email list.

Alex Beadon 33:03
I’m curious about your email list when you’re sending out or even Instagram as well, I know that mainly, so you said you have the mobility method, which focuses on being able to move with ease, correct? How far do you kind of shift away from that in your content? Like how, how often are you veering into other topics? Um, or do you mainly try to just talk about that, because you know that that’s what you’re selling?

Jen Esquer 33:36
I would say I probably only do that about specifically talking about mobility or showing like a mobility flow. I specifically do that probably once a week, sometimes even less. But I would say all my content is kind of geared around, like, how can you open up? How can you mobilize? How can you decrease restrictions in an area so so I’m probably talking about it a lot more than I even realized or other people realize, but a lot of it is still geared around. And what is attractive, unfortunately, to most people is like, oh, shoulder pain, my pain is right there. How do I increase that? How do I decrease that? How do I you know, so, unfortunately, I do still have to talk a lot about just pain in one area in order for it to be attractive, which isn’t necessarily what my passion and my goal is, but But hopefully, then, if I’m able to at least attract them that way, then I’m able to translate into that as they start to see my content more and more, it’s like, well, that painful area doesn’t necessarily mean you know, you do these exercises, it might be coming from your big toe, it might be coming from a different area. So then I hopefully drop them into more education as they start to follow me.

Alex Beadon 34:54
I love that you mentioned that because I think so many people are don’t really want to talk about certain things. things that actually are what’s going to bring the, the, the level of understanding that their ideal client has, that’s what’s going to attract them. So I love that you touched on that. What’s been the hardest part so far about being an entrepreneur?

Jen Esquer 35:14
Um, you know, right now, I have to admit that it’s just been really exciting. I don’t put a lot of pressure on myself in terms of like how something’s going to do. I just like, here’s another experiment. For me. It’s like, it’s always experimenting, you never really know what’s going to happen. Yeah. And when you let go of the expectation of like, I need to hit a six figure launch, or I need to do this or you stop comparing yourself to other people as well, and how they’ve done. You’re just able to, like play with it and kind of see like, well, maybe this post will do? Well, let’s just try it out. Let’s experiment. Let’s see what this newsletter does. Like, I even had a newsletter where I forgot to change the subject line. So it said new broadcast, and it actually got more clicks. Oh, my God, what did I do? And then

Alex Beadon 36:08
you’re like, Oh, well, yeah.

Jen Esquer 36:11
So it’s like, it’s all just an experiment. You all you just get to kind of play with it and see how what is the best message? Or best way for me to relay my message? How am I going to connect with more people, and every time you did dig back into that, why that connection that where it’s truly coming from of what you want to create, and what you’re trying to help, hopefully with the world, then you’re able to just have it grow and let go of expectations.

Alex Beadon 36:41
I’m sure I love all of that. Everything you just said is like, one of the I think it’s one of the big things that stops people from achieving success is that they put so much pressure on this one launch, it’s like, Now or never, you know, and then they fail. And they’re like, Oh, well, it wasn’t meant for me. Whereas you’re just like, I’m just experimenting, and I’m gonna keep experimenting until I find what works. So that is epic. I want to know what you think your experience as a physical therapist? How has it benefited you as an entrepreneur? Like how do you see things differently as a physical therapist, as an entrepreneur?

Jen Esquer 37:23
For me, as a physical therapist, I think it it’s just been a game of how to relate my particular message in terms of what people typically think physical therapy is, and what I’m trying to say about it. I even I met with a chiropractor, a couple a few weeks ago, and he’s like, oh, yeah, well, physical, like I do the chiropractic and then sometimes I send them to physical therapists. And I’m like, Well, what do you think a physical therapist does. Because a lot of times, it’s still the mindset of the chiropractor does the adjustment and the physical therapist does the strengthening. And that’s how we work, right? But in my mindset, it’s like no person who wants to facilitate and help is going to facilitate and help whether that means no matter what that looks like, across the board, because to be honest, physical therapists can do adjustments, we call them manipulation, right? Eye chiropractor can do soft tissue massage and exercise the same way that we can. So it’s, it’s just a person helping and facilitating a person rather than, you know, this is what you know, we do ultrasound, and we do electrical stimulation and this mindset of like, one sided of what a physical therapist is what it does, that we, we you only see a physical therapist after surgery, or you only see a physical therapist of your, if your doctor tells you you need to go see. So just changing the mindset has been really interesting as an entrepreneur, because you don’t see a lot of physical therapists, entrepreneurs. And if they are, they’re usually I think the one who really got us started and did an amazing job is Kelly stret. And he spoken to CrossFitters and read a book and, and really got the idea of biomechanics coming from a physical therapy standpoint. So he did amazing and changing the mindset of fat, but it still gets to shift it still gets to be changed in a lot of people. And so just being an entrepreneur in that way and kind of seeing how can I talk to people that they start to understand what I’m really saying what I mean, what a and getting it out of the mindset of the traditional rehabilitation are boring words that just don’t connect with people. Yeah.

Alex Beadon 39:49
You’re like a natural marketer. I don’t know where this comes from. But you I just am listening to you and I’m like, I hope everyone listening to this is translating it to their own way. Whatever it is that they’re doing, because no matter which field you’re in, you should be looking at it. Like, how can I make this? So me? And so like, how do I make my message stand out? How do I make sure that when someone sees whatever it is that I’ve created, that it immediately captures their attention and really teaches them something new or whatever, I love everything you just said, like that was so so brilliant. And I think it’s just people need to apply it to every single field, like no matter which field you’re in, because it works even as busy like even more. So if your field is super populated online, like you need to learn how to communicate it in a in a unique way. So that was brilliant. I love that. What do you think is one piece of advice that could greatly benefit the life of an online entrepreneur that is most often ignored.

Jen Esquer 40:50
Self Care?

Alex Beadon 40:51
Oh, tell me about that.

Jen Esquer 40:54
Because I think especially even me who’s a physical therapist and and getting other people that move, you know, it’s like I am all of a sudden sitting at my computer for hours on hours. And I’m like, Oh, my God. Self Care is hugely important. Plus, it’s just going to get like, when you’re able to take care of yourself and tap into whatever that is that looks like so whether that’s going to a float tank or getting massage or working out, or you can just got to, you have to kind of sit with your energy, whether that’s meditating, or whatever it looks like for you, but you have to take care of you first, in order for you to be able to translate that out to other people and start to create more and just move your energy. That’s what I usually it’s like, I will get pent up, I’ll get stressed out, moods will start to shift, I’m not going to be able to connect with people if I’m not moving my energy. So I have to my self care for me personally is movement.

Alex Beadon 41:53
Hmm. I like that I was listening to a podcast today actually. And they were talking about how so often, self care is like, you know, meditate or journal or visualize or whatever and actually moving your body and the energy in your body is such a big part of self care.

Jen Esquer 42:09
So huge, so huge. And I don’t even just mean like, pop on a podcast and go for a walk or something. But like get out of your environment that you’re sitting in, especially as a new online entrepreneur, there is so much thinning, there is so much learning there’s is a lot of overwhelm at first. So being able to get out of that environment. And, and yeah, like you said, move the energy just shift and

Alex Beadon 42:37
my next question is, have you ever been given business advice that didn’t sit well with you or just intuitively felt off? And you were like, Oh, that just sounds miserable? Like how do you kind of decipher between this is good business advice that’s pushing me outside of my child, my comfort zone and it’s challenging me and bad business advice, that maybe it’s good and maybe it works, but it just doesn’t feel authentic to

Jen Esquer 43:05
it always has to come it always has to hit me and be able to convey my why if it’s going to take away from my message that I’m trying to share with people even if it might look more attractive, I’m not going to do it right so like for example, I’ve been told I have a new program a membership site and it’s it has functional HIIT workouts and so it does have workouts in it as well as mobility and core. And I was told oh you know you can like on the main sales page, lose fat, lose weight that kind of thing. And I was like no, I can’t do that is not my why that is not my message. Like if I’m getting someone to move and work out it is purely to start to strengthen things they might not know about start to increase the heart rate like I’m looking at it completely functionally I’m they’re not coming to me to lose weight. I’m not their personal trainer and I’m not going to dive into that so if it is not going to get out my why I’m not going to do it even if it would attract more people even if that was not my audience and it’s not what I want to do so that I’m like super adamant about like no

Alex Beadon 44:27
I’m gonna challenge you I’m gonna give you I’d love to know your your thoughts on this. So you know they have these bots right that you can put onto your Instagram account and it will go and like other people’s photos, which is smart because it’s getting your account onto the little notifications of other people’s account which is introducing people to you. Technically it’s not as bad as like the follow unfollow method where like, I think that’s a little bit more slimy. I’d love to know your thoughts on that because I’ve been I’m thinking about this, and I’m so divided part of me is like, I can I can get on board the liking thing, because it’s like, it’s a good marketing technique. It’s getting my name out there, whatever. And it’s it and it works. And then on the other side, I’m like, Ah, it’s just so I don’t know, you know?

Jen Esquer 45:18
Honestly, I would say, well, first of all, I thought they killed a lot of those things. And that wasn’t, so I’d be careful with it. Because Instagram has gotten a lot smarter at that. I know, that was a big thing, like three years ago. I think I did the liking thing for a little bit. Yeah. With one of the apps. So I did, I did use it. And what I say to that is, you know, if it’s something where you’re not buying anyone, and you’re not in like, you’re not

Alex Beadon 45:48
tricking them, anyone? Yeah.

Jen Esquer 45:50
Like, there used to be the ones where you could leave a comment. And you could totally tell that comment has nothing to do that. Awful and so I would I would not go into comments or anything, but like, it is just, you know, maybe you would like it without even knowing, you know, so you don’t you don’t know, it just it’s a like, yeah. way of encouraging someone else. So I don’t think it’s bad. I think it’s bad if you’re going to buy fake followers just to make your following look bigger.

Alex Beadon 46:24
First of all, probably not intelligent.

Jen Esquer 46:26
No, it’s not going to relate to business sales. It’s good that your people are going to find out because your likes your engagement, like things are going to be fishy. It’s just, in that sense, be real. And even if it’s, you know, it is hard to grow nowadays. So if that means you’re doing ads, in terms of getting your face out there more and people can see that still means that people have to go click on you and follow you. Yeah, Bill, for me an authentic way to grow even though you’re paying for ads. Very true not paying for followers. So if that’s the way And granted, I haven’t done any of this, I’ve never paid for anything to increase my page, whether that was a shout out or anything, mine has been purely organic. And I’ve been very grateful for that. But may I do ads at a certain point, maybe possibly. And it’s not that I’m not buying fake followers? Like, you’re just increasing your reach in terms of how many people can see we’re all trying to do that.

Alex Beadon 47:27
Yeah. Oh, I love it. Okay. So much of what you said today was brilliant. Thank you so much for sharing all of your wisdom with us. Before we wrap up, I have a few fire rapid questions. So what is one thing you do that has been a non negotiable in the success of your business movement? Your mindset shift that has made the biggest difference in your life as an entrepreneur,

Jen Esquer 47:55
getting out of my own way, like really getting out of my, like fear mindset. And I did a leadership course. And that honestly helped. Like if I hadn’t done that leadership course, I probably wouldn’t have been able to step up the way I did and connect with.

Alex Beadon 48:11
What was the name of the leadership course?

Jen Esquer 48:13
I did. It’s called ascension Leadership Academy in San Diego. Cool, highly recommended, even if you don’t live in San Diego, Go to it.

Alex Beadon 48:22
Sounds awesome. I’ll be sure to put that in the show notes as well. So people can go and check it out. Fill in the blank the world would we the world would be a better place if more people knew blank.

Jen Esquer 48:34
Wi mobility was important for their bodies.

Alex Beadon 48:39
The book that changed my life was

Jen Esquer 48:45
radical acceptance.

Alex Beadon 48:47
And lastly, this is my favorite thing from every episode, I asked everyone to challenge our audience to do one thing over the next week. So what’s the one thing that you would like all of our listeners to focus on doing?

Jen Esquer 49:03
Tuning into their bodies? And moving?

Alex Beadon 49:07
So okay, let’s just dive into that for one little minute. When you tune into your body, what does that really mean? Like how for someone who doesn’t even understand? How would you explain to them?

Jen Esquer 49:21
That means when you have an ache or pain or you eat something that’s your like, your stomach doesn’t feel good tune into that What did you just eat? Why would you want to put that back in your body? I mean, it’s not about having a diet. It’s just about awareness, taking care of yourself and loving yourself loving yourself so deep that you’re not going to do something that causes pain or causes hurt. And granted, I’m going to be like, You know what, right now I’m gonna have the pizza and my stomach is gonna hurt. So as long as you have that awareness that that’s gonna happen. That’s okay, but but tapping in so maybe it’s like well sitting this way causes pain are sitting in this chair causes pain. So maybe you’re going to shift, you’re going to start to get out of that. Or maybe you’re going to, you know, try a stretch and say, oh, did that get me out of pain? Could I do that? Can I implement that like, one time throughout my day where it takes two seconds, and I’m suddenly able to not have that pain anymore? So tuning in to what, what feels bad, and what feels good.

Alex Beadon 50:29
Thank you so much, Jen. That was awesome. Can you let everyone know where they can find you online and on Instagram?

Jen Esquer 50:37
Yes, Instagram mainly is where I’ll be I try to honestly answer all my DMs. Sometimes it takes me like a month. So be patient. But I do. So doc Jen fit is where I’m at on Instagram website, YouTube, because I am having that up and coming. So other things Dr. unfit.

Alex Beadon 51:02
That’s awesome. Thank you so much, Jen. And I just really appreciate that you came on the show and I loved getting to know you better. And I just am so I love watching online because I feel like you’re such like you’re just so different to everything else that I’ve seen. And I feel like you’re shining in your own way. So thank you for being you and thank you for the work that you do in the world. And thank you for being on the show.

Jen Esquer 51:25
Yeah, thank you for having me. It was so good connecting.

Alex Beadon 51:30
Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcasts, select it then scroll down until you see write a review and then type away I hope you really enjoy your week and I will see you guys again next time stay on purpose

oh my gosh you guys look how amazing this shrimps are Raja cocktail Lux meet Beatrice, an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. I’m all two of you. Well, I guess I’m just here by myself now. Why don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www dot gramm dashlane.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#008 – On Hustle As An Art Form, Pursuing A High-Risk Career, and Success As An Introvert With Brooke Shaden

You’ve all but heard it before: “Follow your dreams”, “Turn your dreams into reality.”—the list of clichés goes on and on. But maybe there’s some truth to the hundreds of famous airy quotes about dream following. Maybe they’re just motivational words, for never giving up on your deepest desires. Or maybe it’s even simpler than that.

Maybe they’re just straightforward instructions.    

Brooke Shaden is the physical embodiment of what life would be like to literally follow your dreams.

As a self-portrait artist, she brings back from her slumbers the most imaginative thoughts, transforming them into visual storytelling masterpieces.

And with such an introspective ability to see her dreams, she offers many words of wisdom for those seeking to follow their very own.

“The people who are most successful…are the people who are doing something in their own unique way.”

In this Podcast you’ll learn:

  • How Brooke Shaden broke out of a job she hated to pursue a creative career despite the risk.
  • How she has created success as an introvert.
  • How she engages meaningfully on social media without obsessing about the numbers.
  • How she sees hustle as an art form.

Get lost in Brooke’s story:
IG: @brookeshaden

See her in person:
Promoting Passion Convention
Joshua Tree, CA
October 4-8, 2018

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In today’s episode I speak to world renowned photographer and a dear friend of mine, Brooke Shaden. On how she broke out of a job she hated to pursue a creative career despite the risk, how she has created success as an introvert. How she engages meaningfully on social media without obsessing about the numbers, and on how she sees hustle as an art form. Welcome to on purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lift? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hey, friends, this is episode number eight of on purpose with Alex Beadon. And today I’m super excited to release this episode for two main reasons. Firstly, it is a game changing episode. Regardless of if you are a creative or not. I want you to listen to this episode with an open mind and ask yourself how can you take what Brooke is saying and apply it to your own business? After I finished recording this episode, I could not get Brooks words of wisdom out of my head. No joke, like I was driving the car like after like probably a week after I’d recorded this episode. And I was just like, wow, that was such a game changer. So chances are you’re gonna think it’s a game changer to Secondly, Brooke is a dear friend of mine. As I mentioned, we don’t see or talk to each other very often. But I can tell you I have a deep love and respect for this woman as a creative as a businesswoman. And as a human being who wants to be the best she can be she is. So what’s the word? She’s just such an impressive person in so many different ways. Like really and truly, she is a gem of a human being. She’s a photographer, speaker, author, philanthropist, and one of the most beautiful people I’ve ever had the pleasure of knowing. Now go enjoy this episode. And when you’re done, don’t forget to go and give her art a look. It is truly one of a kind and absolutely unforgettable. Are you ready? I’m ready. Okay, so the first question is, what do you find most nourishing about having your own business?

Brooke Shaden 2:37
Oh, that’s a good one. Good start. Well, I specifically like the word nourishing because I think that it’s a word that doesn’t get brought up very often in business specifically. And I think that it should be what business is all about. So when I’m running my day to day life and thinking about how I’m going to run my business, the best thing is to ask myself, What will nourish me and then only choose to do those things, which I recognize is quite a an honor to be able to do you know, because people don’t always have that choice right away. But for me, what nourishes me is having a sense of routine and a sense of home, even when I’m not home or even when I can’t go through my normal routine, just being very, very in tune with what makes you happy. What makes you feel most grounded and creative and inspired at any given time. To me, this is how I run my business. So whether I’m traveling, whether I’m doing something stressful, I always take time every single day to have a little moment of grounded inspiration, no matter what. And for me, that usually takes the form of daydreaming, which is a little bit weird and cuckoo but, but for a creative, I think it makes a lot of sense. And so I spend five minutes every single day having like a guided Daydream that I do with myself where I imagine that I’m a character and I’m going through this little story that I’ve created. And then by the end of the five minutes, I feel like I just had a little adventure and it was fun and it was inspiring. And then I feel like totally myself in the best way possible.

Alex Beadon 4:21
I love that so much. So I feel like I have so many questions to ask just off of what you just said. But where I want to start is Have you always been super intune with prioritizing, wanting to be in line with your passion and your purpose and wanting to and being aware of what it is that nourishes you and incorporating that into your life.

Brooke Shaden 4:45
I actually think that I started out extremely in tune with myself and then lost that somewhere along the way and then found my way back to it which I think is how most people start their businesses because you start out being like, oh, I want to do this thing so badly. And you know why you want to do it and you’re excited about it. And then whether it’s through a series of successes or failures, or both, you start to question what you’re doing or you start to move in a different direction, because it feels like you’ll be more successful that way. And then you burn out on that. And at some point, you have to return back to why you started in the first place. So I started my career super in tune with what made me happy what I wanted to be doing, to the point where people were offering me money. And I was just turning it down. Because I was like, I don’t want to be this type of photographer, I don’t want to be this type of artist. And it allowed me to cultivate a career that that started very, very quickly, because I was only focused on what made me happy. And then it’s somewhere along the line, I started to take other jobs, because it seemed like a good opportunity, even though those opportunities aren’t necessarily where your heart is. So I started taking those opportunities. And then, at some point burned out, which really, I think was just a couple of months ago, then. And then I found my way back to what is it underneath all of this success and failure combined, what makes me actually happy. It’s such

Alex Beadon 6:18
an interesting thing, the balance between doing what you love doing what nourishes you doing what feels right, what lights you up and getting paid for it. And then also having to pay the bills and having to sometimes sometimes deal with the harsh realities of being a business owner. So I’m curious, maybe for some context, you can tell us, what are your main sources of income? What are the main ways that you’re generating revenue in your business? And how do you find that balance? Between the intuitive side of you that’s like, yes, it’s really like to know, and the realistic side where it’s like, okay, I need to pay my bills.

Brooke Shaden 6:53
Yeah. So okay, so for for really good context. When I started my business, I started with a gallery show, I wanted to be a fine art photographer who exhibited in galleries and made my money that way, because I wanted to be a hermit. I was like, I don’t want to talk to people. I don’t want to have clients, I just want to stay in my house and make money that way. So I did, and I had my first gallery show. And that same day that my gallery opened, I quit my job. I had been working at Paramount Pictures, I was a legal assistant, and hated it. And I quit my job thinking I’m about to make so much money doing what I love. And of course I didn’t, I ended up losing $4,000. And then I didn’t have a job. And I just had to figure it out that year. So I started that way with wait.

Alex Beadon 7:43
So when you say last $4,000 it was that you invested $4,000 into the gallery hope answering right hoping everything would be super successful and that it was a flop. Exactly. Okay. Okay.

Brooke Shaden 7:54
I’m on your page. Yeah. So yeah, I should think of it that way. Now, when I do my taxes, I should be like, I made the $4,000 back. Party. So yeah, so I started my career with this bang of like, I’m gonna do what I want, and it’s gonna make me money. And then it’s somewhere along the line. That was not the reality of the situation. And I realized that I had a choice to make, I either had to take jobs, that would get me money, but were not in line with what I wanted to do. Or I had to just eat ramen soup and not have any money for a really long time. So I sort of made a little bit of a compromise. And I say, compromise, because at the time, it felt like I wasn’t doing what I set out to do, which was to be a fine art photographer. But looking back on it, what I actually did was allow myself to expand my interest, and then pursue different interests. So even though I wasn’t making money off of galleries, I was making money off of writing, I was making money off of teaching, and doing things that I also love doing that eventually led me back to a fine art career, but weren’t exactly what I thought I should be doing to be a stereotypical fine art photographer. And just

Alex Beadon 9:12
to be clear, when you say you were writing and you were teaching, you’re you’re talking about photography related things, though. Yeah, exactly. So it was still in the realm of your passion and what it is that you were doing, but it felt like a compromise.

Brooke Shaden 9:25
Exactly. And the compromise was okay, this is not me sitting at home, not talking to people and making money off of my prints, but it is in line with what I love. So why not explore those avenues until I can make money doing this one specific thing that I think I should be doing?

Alex Beadon 9:45
Yeah, that’s super interesting. So now, fast forward. Are you doing galleries? Are you doing what it is that you imagined for yourself to be doing? You’re still doing a lot of teaching. I know you’re doing motivational speaking, you’re selling books? Yeah. I feel like you’ve got so many things going on. Can you just break those down for us so that I have like this clear vision in my mind?

Brooke Shaden 10:11
Yeah. Let’s see how we do. So um, so yes, I like half of my business now is fine art selling through galleries. So I have, you know, anywhere from five to 10 shows a year, I sell through six different galleries that represent my work specifically. And that’s like half of my career. And if I knew if I needed to, I could live off of that. But I want a few more revenue streams just for security. So I have that side of things. And then the other half is I licensed my images for book covers and album art and things like that. I do commission shoots for people, sometimes, specifically, music artists, a lot of the time. I do teach and I speak, although I teach a lot less now as of this month. And yeah, I think I think that’s about it. I also write but not so much for money right now. So Right.

Alex Beadon 11:10
Yeah, that’s so I what I love about you the most is that so you’re a photographer, and I put photographer for those who are just listening and like air quotes, because I feel like you’re so much more than just photographer. You’ve really like created and crafted this business, this online presence, this brand for yourself in such a unique way. Like even when you look at just the photography itself, is so different. I mean, I think you were like one of the very first who was creating pieces like this, you explore topics that are so deep, and so different and unique. And you know, you look around at a lot of the portrait self portraits, I get taken in a lot of selfies nowadays, especially now with Instagram. And it’s just like, oh, how can I make myself look really pretty in front of this camera? And you’re like the total opposite of that. You’re like, How can I create my own world? Through the camera and Photoshop and all of your artistic skills? Yeah. And I just feel like so besides just the fact that you’re such a unique photographer, you’ve also created this career for yourself where you have you I mean, I was just going through your social media, sorry to put you on the spot, but 920,000 likes on Facebook, 193,000 followers on Instagram, like, you’ve really got a huge following of people who love your work who love what you’re all about. Was that on purpose?

Brooke Shaden 12:44
No, but but here’s the thing is that social media is so frustrating and exciting to me at the same time. Because I think that, like, let’s just say you get on Facebook, and you make a Facebook business page. Of course, your goal is to get followers, like, of course, that’s what you’re hoping for. And I started out the same way. And I remember I refuse to set up a page, I was like, no one’s gonna care about this, I’m not doing it. And my friend sat down, she was like, I’m gonna do it for you. So she did it all for me. And then she handed over the access to the page. Like, just set a goal, like just set a goal for yourself. And I was like, Okay, let’s try to get 50 people by the end of the month. And then she was like making 100. And I was like, You’re crazy. So that’s how I started. And I was like, You know what, I’m going to try to get 100 people. And by the end of the month I did and I felt really crappy about it. Like, I just felt like, what am I doing, like collecting people like their stamps or something? This is ridiculous. So I had this moment where I was like, I can’t do this, I cannot invest my time into collecting people like trophies. So I completely changed my attitude. And I just said, You know what, I’ve got this weird dark art that I want to put out there. And if anybody feels connected to that, then that’s who I want to gather into my circle. So I started to put out messages that were really heartfelt, really meaningful to me and just genuinely asking who else feels this way? And by garnering this sense of me to through people, people saying I feel that way, too, I feel that way too. Suddenly, I created this group of people who were really tuned in to that message that I wanted to send and who felt the same way. And that’s how I’ve been doing it ever since 2010. So So yeah, I started out really wanting to grow my page and now I don’t care at all. I remember

Alex Beadon 14:47
going to the promoting passion events back in 2015 2016 2015 it was done. And I remember just being blown away by how little you really cared about the strategy. And I mean, on the best way possible because you come from a place and this is why for me, like, I just love you so much more is like you aren’t really trying to, you know, I mean, I think you’re trying to make an impact, but you’re not sitting there being like, How can I be the most popular person? Or how can I make people follow me? Or like, where like, what strategy can I use? Like, you’re just very much like, I’m gonna show up, I’m gonna do my thing. And if you like it, you can follow me.

Brooke Shaden 15:31
Great. That’s right.

Alex Beadon 15:33
Like, that’s it. So I think the main takeaway for people listening is to do the work and be really aligned with your work and what connects with you and what matters to you. And the following will come like don’t obsess over how many likes you have, or

Brooke Shaden 15:50
I mean, here, this is really an interesting point, because people spend so much energy trying to get followers like attention to all that behind the scenes, which can be very important and valuable to do. I’m not saying that it’s not. But I think that what people miss most of all, is that there’s somebody out there who will love what you have to say, no matter if you’re saying the craziest thing in the world or not. There’s somebody out there who’s going to be in alignment with your mission and your goal. So if you recognize that instead of freaking out about how am I going to find these people? And how are we going to push this content to them. And you just started saying what’s in your heart, people are starved for that kind of interaction, people are desperate to feel connected to somebody. So if you put yourself out there, so genuinely, someone’s going to recognize that and it might not be 100,000 people, but it doesn’t have to be either.

Alex Beadon 16:50
I love that. And I think that word you use genuine is just so spot on. So my follow up question to that is how did you find the courage to put yourself out there in such a vulnerable way through your writing, even through your photography, like your photography is exploring some? You know, I mean, death rebirth, dark lights, like it’s some intense work. And I feel like at first, it must have been scary for you, or maybe intimidating for you to put yourself out there. Or maybe not. Maybe that’s just me projecting. But I’m curious, what was that like for you?

Brooke Shaden 17:25
Well, I actually think that it started in a in a slightly self deprecating kind of way, because I created about five images in a week. And it was the first time I’d ever used my camera. I didn’t know what I was doing. But I had these things that I wanted to say, and I photographed them, and I put them on Flickr. And that was how I started my career that first week, I put those images up. And what I said to myself was, no one’s gonna look at this, like, how would anybody even find it? I had never been in this online world. So it was so foreign to me that anyone could even find my page and comment and things like that. So when I put it out there, it was dark and like super creepy, what I was putting out. And people saw it. And I was my mind was blown. I was like, How Did anybody find this? First of all? And no, why are they talking to me about it? Like I just, I was just doing it for me. And I think that that was a really big blessing because I was doing it just because I wanted to and I put it online to have a place to contain it. And then suddenly, people were responding. And some people were saying, this is horrible. You should not be on the internet, you can not share this kind of thing. And other people were saying the opposite. They were saying thank you so much for doing this. And I didn’t expect either reaction, I didn’t think anyone would care. So when I realized somebody cares, that immediately cancelled out anyone who doesn’t you know who’s upset about it? Who doesn’t want me to do that? Because if you can change one life, visually through an image or through your words, or whatever your medium is, is that not worth doing, no matter what anyone says. And that’s how I started.

Alex Beadon 19:12
I love that you’ve used the internet as such a tool for self expression. I love that you you know, I think you’re very helpful artists first business person. Second, I think you’re also very aligned with what you want your lifestyle to look like, and building your business to support that lifestyle. So has that always been a very intentional thing where you’re like, Okay, this is what I want my lifestyle to look like you’re nodding yes. How did you go about getting clear on what you want your life like, do you ever have to stop and say, Okay, I don’t like doing this. I like doing this. I want more of this less of this and talk to us about that.

Brooke Shaden 19:55
Yeah, I mean, I I’m very fortunate to be a very decisive person. So I I always know what I want. Exactly. And I very easily formed pathways to get there, mostly out of being stubborn. I think like, I just don’t want to live a life that I don’t value, which I think if more people became, I guess selfish in that way, which I use that as a good word, because I think it’s really, really important to be selfish. If we can find our selfishness enough to just be honest about what we want and how we live our best life, then suddenly, all these avenues open up that you never thought of before. So I was I was working, as I mentioned, as a legal assistant. Before I started my career, and I hated going to work every day, I went to bed sick to my stomach, I woke up sick to my stomach. And I recognized that that is not a good way to live. Before that I was in film school. So I went out to Los Angeles, I was working at Paramount just to bide my time before I could make it big as a director whenever it was going to happen. And I also had this really honest talk with myself where I said, Okay, I hate corporate life, I don’t like working in an office. But I also just spent three and a half years in film school with a degree that I don’t want to use, because I don’t actually like making films. And I didn’t realize that. So I was at this dead end, I was like, I can’t wake up and do this for the rest of my life. And I don’t even want to pursue what I studied. So when you’re at that place where you’re just so unhappy. And then you see so clearly, oh, this creative thing that I’m doing makes me happy. It makes sense to start doing that thing. But unfortunately, people don’t because of the risk involved in doing that. So I had that risk in front of me, and it was a matter of I would rather be dead poor, then work a job that makes me money. And I made that decision. And it’s a decision that not everyone can make right away because of children or responsibilities, or all these different things. And I was so fortunate to be 21 years old and had nothing to my name, and it didn’t matter. But I think that that’s the choice that has to be made at the same time.

Alex Beadon 22:12
What do you think it is about society that has us almost brainwashed in a way to not even be aware of how we’re feeling? What, what do you wish more people knew?

Brooke Shaden 22:24
Yeah. I mean, I feel like I’ve witnessed most of my friends in the position that I was in, and they’re still in it all these years later, no matter how many times I yell at them to stop, you know, and that’s how a lot of people are. And you can’t blame anyone for feeling that way. Because I think that we’re taught that you’re not supposed to enjoy your life that much like we’re taught that you should go to work, and you should put in the hours and achieve greater success, for whatever reason, just for status, or money, or whatever it is. And we’re not taught that when you put risk into your life, you get much greater rewards. At least I certainly was not taught that in school, I was taught that you take a career that will be sustainable, you go to college, and then hopefully that career buoys you up. And I think that really the biggest takeaway from my life has been that there are so many ways of doing any one thing. There are just so many ways. And I remember starting out and thinking, how am I going to make a living as a photographer. And now the way that I look at that is, well, there are about a million ways to do just that. But I don’t even just want to be a photographer, you know that our interests and what what our passions are in what we love to do are so great and varied. Because, necessarily, there are so many great and varied things to do in this world, that if we just simply take a couple of them and take concrete steps forward, we’ll find that there’s this momentum pushing us on and we’re going to eventually get to a path that feels more comfortable.

Alex Beadon 24:09
Especially in this day and age with the Internet. I feel like it’s so and some people like Oh, that’s easy for you because you’re an extrovert and like, it’s easy for you to put yourself out there. And I’m like, No, dude, I know so many introverts who use the internet to build careers for themselves and make money online. And it’s just not an excuse anymore to be like, Oh, I don’t there’s no way for me to make money doing what I love like fig. It’s figure out all right, you can figure it out.

Brooke Shaden 24:36
Totally. I was I was actually just having a conversation with someone about you in particular, because they were saying like, how do I you know, build a career and I was like, just look at Alex and then she was like, she’s so extroverted. That was like fine. Look at me, because I am so scared to talk to people, but you don’t have to. The thing is that we get in our heads this idea that To do a certain job, you have to be a certain way, when in fact, the people who are most successful and who who build these bridges for other people are the people who are doing something in their unique own way that nobody else has done before. So you know, what, if you’re not extroverted, who cares, do it your way, and then see who follows across that bridge, because guaranteed people will follow.

Alex Beadon 25:26
Amen. And I just think it’s so important, like looking at you like, what you’ve done is you’ve taken your innate strengths, and your zone of genius and everything that makes you you, and you’ve turned it craftily into this career, right. So I just think that is available to everyone, even if photography is not your thing, even if you’re introverted or extroverted, or whatever the key isn’t what you’re doing. It’s taking what your God given skills are, and what your innate gifts are, and really turning into something that’s been created with it. That’s why creativity

Brooke Shaden 26:03
is so important. Yeah, you know, I was just having conversation with a friend about this. And I was, you know, she was saying, I don’t like my job, I don’t like my life. I don’t like where I live, I want to change it. And I said, so change it, what’s wrong? And she said, Well, there’s so many things that I could do, how should I invest time into just one of those things? And it’s like, okay, so instead of doing that, you’re just going to sit here for the next however many years not investing your time into anything worthwhile, because you’re afraid that it’ll be the wrong thing. And I think that that is a confidence issue. That is an issue of people saying, there’s so many things, I could invest my money, and I could invest my time, and how do I know which one to do. And it’s like, in the time that you’re thinking about these things over and over, you could be doing every single one of those things, even if it’s in a small way. And I’m always telling people, just do something every single day, do one little thing that will get you closer to that goal. And you’ll find that you’re there all of a sudden.

Alex Beadon 27:07
So I’m curious, what would you say is your superpower?

Brooke Shaden 27:15
Um, I think I’ve been thinking a lot about this, actually, when I haven’t been saying superpower, of course, but about what it is that has allowed me to build a career that I love, and to do the work that I do. And I think that a large part of it is my ability to analyze my life and what I love in life, what my passions are, what intrigues me to analyze that, and then spit it back out in a way that’s recognizable and easy to digest. And that builds community. And I’ve always done this, whether it’s reading books, and I love to find the symbolism in books, or whether it’s, you know, looking at an experience I just had and understanding the lesson of that experience very quickly. So being able to analyze myself in a lot of different ways. And then regurgitate that into art, I think has been my greatest superpower.

Alex Beadon 28:13
That’s so I love that this is something you’ve been thinking about. Oh, yeah. I feel like oh, that’s a good question. And you’re just so prepared. You’re like, Oh, I’m ready to answer this question. That’s awesome. I’m totally. Okay. So my next question for you is, you have all of these different ways, all of these different channels online, like lots of different ways to express yourself, you started doing video, you obviously have your photos. You’re now getting into writing, which is awesome. I want to hear what your perspective is on using social media in a way that doesn’t kind of just act as a distraction. Like, I feel like you do a really good job of not getting too caught up in it. I remember when I was up promoting passion, you were like, I can’t remember what Oh, you were like, how do I hashtag it? Like you didn’t know? about it? Yeah. Like, do you have hundreds of 1000s of followers? And you don’t know this one simple thing. So like, you obviously use it as a tool. You don’t let it distract you. And I’d love to hear you speak on

Brooke Shaden 29:21
that. Yeah. And it’s funny that you say that because lately I’ve been feeling like, I need to get off social media. It is distracting me. But I’m glad to hear that it doesn’t seem like it is no but it’s really not usually. I view social media as a vehicle to connect with people. And that’s it. And I know that that’s obviously that’s why Facebook was created, for example, but I think that I do so in a way that is in a very specific way that doesn’t engage with the type of content that I’m uninterested in. So one way that I do that is I don’t follow anyone or anything that isn’t in line with my passion. It’s so important. You know, like, people are following all these magazines and celebrities and nobody actually cares.

Alex Beadon 30:13
People are following people. And then five years later, still following that same person, like, I’m always calling my feet, I’m following unfollowing following unfollowing. Like, keep it fresh. Yeah, totally.

Brooke Shaden 30:25
It was funny the other day, one of my friends said to another friend, she said, Did you see this thing that she posted? I was like, No. And they’re like, why? I was like, I don’t follow her. And she’s like, but she’s your best friend. I was like, Yeah, but I don’t care that much. Like, I’d rather text that person, call that person then actually engage online with that person. So yeah, so it’s something that I feel very passionate about, I only follow about five people on Facebook that show up in my newsfeed, I love it. It’s great. You’re one of them. It’s like, it’s I think it’s just necessary. So I don’t engage in anything that isn’t in line with my passion. That’s the first thing. I always keep my conversations as positive and nurturing as possible with people. So if I’m online, it’s because I’m having a genuine conversation with somebody and not just to, you know, like, give a comment here, give a comment. They’re trying to get people to come to my page. So when I post something online, I make absolutely certain that I’m there for at least 30 minutes to engage with people and to have conversations. And after that I’m done. You know, like, I’ll get off, I’ll put my little timer on my web page to let me know that I’ve been on too long. And then, and then I’m off. And I think that it’s really great to do it that way. Because then you’re engaging meaningfully when it matters most. And you just check in the next day.

Alex Beadon 31:54
Hey, guys, quick interruption to our episode, I wanted to give you guys a really fun opportunity. And I’m giving this to the people who are really listening to the episode. If you’ve listened to this far, I’m super impressed. I’m giving you the opportunity to win a 20 minute phone call with me where you can ask me anything, pick my brain, I think you’re gonna love it. But in order to enter to win, here’s what you need to do. I want you to take a picture of you listening to the podcast, or maybe just a screenshot of the podcast itself, posted to your Instagram story, make sure to tag me at Alex feed in and somewhere there, I want you to include the yellow hearts emoji. Okay, that’s how I will know like, that’s the gonna be the clue that you’ve listened to this part of the podcast is that it has the yellow heart emoji, okay, so include the yellow heart emoji, tag me post about the podcast to your Instagram story. And bonus points if you tell me what it is that you’ve loved the most about this episode. And I will be picking one of you lucky people to win a 20 minute phone call with yours truly. Okay, that’s it. Now back to the episode. So my next question is, I really want to hear how you balance flow and intuition and more of the feminine energy with hustle and making things happen and getting things done. Talk to me about that.

Brooke Shaden 33:15
Yeah. Like for

Alex Beadon 33:17
you in your life,

Brooke Shaden 33:18
I feel really fortunate because I think that those two things are 5050 in my body. So I’ve got like this need for inspiration and flow as everyone does. But I also have this innate sense of hustle that excites me that I see as an art form unto itself. And I think that the more you can see hustle as an art, then the more flow works into the hustle. So if you’re if you have a dream, if you have something that you love, you know, go for it. And that’s great. But ask yourself, How can I go after that thing with the most intensity, but also with the most heart with the most soul in a way that makes me feel calm, relaxed and inspired. So that’s kind of how I marry those two things. You know, I’ve got a dream, for example, to write a novel, and I’ve been writing it for years and years. It’s way, way, way too long in the making. But I have this dream, and I decided next year is going to be my year I’m going to put this novel out there. Okay, that’s going to be it. So I’ve got this sense of urgency hustle of doing it now I’m going to get it done. But I also recognize that it’s not going to feel like me, it’s not going to be my most authentic offering, if I don’t do it with a sense of peace and a sense of self and a sense of calm. So every time that I work on it, I sit down, I clear my mind I write I strategize, but I do so from this place of when I put this out there this is going to be the most me thing that I could pop Simply do, and that really helps.

Alex Beadon 35:02
So you mentioned hustles, and art form, which really excited me. Yeah. Because I love that you look at it like that, I think something that I see many of my clients struggle with is they’re like, I know what I need to do. And I’m not taking any action, because I’m afraid or because I have never done it before. And I love how you, you spoke about hustle as an art form, then you also spoke about knowing that it’s going to feel kind of weird and knowing that it might not feel like yourself, but you’re doing the best you can, and you’re not married to it being perfect. And I think that’s so brilliant, because and it’s something that professional artists, I think are really, really good at, because they just realize that like, put it out there, like just give birth to it. And it doesn’t say anything about you, it doesn’t represent you like a part of yourself is in it. But it’s not the end all be all. So it’s like you’re very detached from the outcome of it, which I love. So can you talk to me a little bit about that?

Brooke Shaden 36:02
Yeah, I’ve never been a perfectionist at all in my life in any way, which I think is horrifying to my husband. But nonetheless, it just never has been something that’s affected me. So when I and you know what this has been probably a great lesson in photography, because I’m creating a lot of images and putting them out there. And, you know, I’ve created an average of about 100 images a year since I started. And that’s a lot of imagery. So you’re putting it out there and you realize, especially on the internet, how quickly it gets buried, how quickly nobody cares anymore. And when you start to realize that you care about yourself, way more than anyone else is going to that is so liberating, to just sit down and be like, nobody cares, great, I’m gonna do whatever I want and take it or leave it, this is how it’s going to be. Because in five years, you’re not going to be defined by that in one year and one month, probably you’re not going to be defined by that. So the earlier you recognize that the better because that’s the barrier that stops people from creating.

Alex Beadon 37:11
I love that so much. That’s so brilliant. Okay, next topic, self care, and really nourishing yourself, aside from what you’ve got going on business wise, and always finding that piece of that center. What has kept you going? Do you have any practices that you swear by? Talk to me about that.

Brooke Shaden 37:34
I love self care, it’s so good, especially as somebody who very much ignored that for a long time, it’s really good to feel centered in that practice. So I do yoga every day yoga is my happy moment. And even if it’s just 15 minutes on the mat, I think it’s really important to do. I’m a firm believer in hot drinks, which is ridiculous, but like, but I always have a mug next to me, and it just makes me feel really calm. So I love drinking tea. It’s just kind of silly. And I mentioned earlier that I do this daydreaming thing. And that’s really my big, everyday thing that if I just spend five minutes daydreaming, as silly as that sounds for an adult to say, I feel so myself, I just feel like, like my best, most creative self is going to come out that day if I do it. So I do those three things. And I also

Alex Beadon 38:35
sorry to interrupt you, with the daydreaming do you fit because I feel like it must be also kind of very, like holding hands with your work because your work is very, you know, deeply imaginative, you obviously have a very rich inner world. So probably doing that really helps you to express yourself and just know yourself better, and be able to

Brooke Shaden 38:58
like, Yes,

Alex Beadon 38:59
but my question is, how do you think that that would be just as important to someone who let’s say they’re a graphic designer, or they don’t consider themselves an artist, and maybe they are a coach of some sort? Or they’re a financial person or whatever. Like, how would you translate that? For someone like that?

Brooke Shaden 39:21
It is so hard because anybody who even anyone who’s listening right now, if you’re thinking, I’m not creative, this is really weird to me. I get it because I have plenty of friends who say that they’re not creative, but at the same time, I completely disagree with you. I think that everybody has creativity inside of them. And that might sound like hippie dippie and whatever. But it’s true. Everyone has this sense of creativity. And the problem is that we are taught not to exercise that or we don’t practice it. It is an exercise that you have to go through every single day to keep it up Then yes, I have a very active imagination, extraordinarily so. And I am so glad that I do. But even if you don’t, you have to think about daydreaming as letting your mind relax into its natural state into whatever it wants to be thinking about. So, while my daydreams might include me riding a dragon through a volcano or something, yours might not, you know, yours might be something seemingly mundane or ordinary, but it’s still so important to let your mind relax into its natural state to begin your day or to, you know, just have a have a more peaceful reality.

Alex Beadon 40:42
I love that. And I couldn’t agree with you more, I feel like creativity. I think the problem with many business owners is that they feel like creativity doesn’t have a space. Right? And I’m so glad there’s so I’m so grateful I was a photographer before because I’m, I know how important it is to be creative. Like, even when it comes to things that you wouldn’t think are creative, like coming up with what my price should be, alright, with, like, what often should be or whatever, like, my strategy, like I use my creativity, everything I do. And so I love that you say, you know, it’s really important to use it like a muscle and to use it.

Brooke Shaden 41:19
Yeah, it is. And, you know, I’ve, I’ve trained people before, who have come to me and said, I have no imagination, but I want to be a photographer, I want to do this thing. And just start there and watch somebody over the course of just a month Daydream every day. And then by the end of it be like, I am so creative. It happens all the time. You know, I run into people constantly who are like, I’m not creative, I’m not creative. But it’s never true. It has never been true of one person that I’ve met. So I know that it’s there to be cultivated.

Alex Beadon 41:53
Okay, so next question for you. If someone’s listening to this, well, my hair just flew into my

Brooke Shaden 41:59
nose good. I apparently got

Alex Beadon 42:02
overly excited. If so, there’s and there’s, they know what they want to do with their business. They know what they want to do with maybe artists, if they’re listening to this, because it is book shading, after all, but they feel like they just cannot figure out how to make money or like they just feel like they’re banging their head against the wall with figuring out how to become profitable. What would be your piece of

Brooke Shaden 42:24
advice for them? That’s a really hard one. Because there’s the logical side of me that’s like, I can’t tell you how to make your money. That’s too much pressure. You Alex would never think that because they’re like, No, I’m gonna tell you exactly how to make your money. But with the other side of me, this is, this is my truth, at least from day one. In my life, I grew up with not a ton of competence, I grew up thinking that nobody would care about what I had to say that I would never contribute anything that meaningful to society. And it was not a result of my upbringing or anything. It’s just a normal thing that I think a lot of people think about themselves, like, who am I to contribute something to the world. And at some point, I didn’t stop feeling that way. But I just started doing, I just started making things and putting it out there. And in doing that, I realized that my greatest and most unique form of expression is a business. It doesn’t matter if I’m a photographer, if I’m a writer, if I’m a speaker, what matters is that I am in any way that I can think of sharing my most intimate self. And that brings in revenue. And that might sound hippie again, like, oh, just do what you love. And that’ll bring in money. But I never thought that I could do what I loved and make money. I just I never thought that and yet it happened. And it happened in a really big way. Not like a ton of money, but in a lot of different small areas of success. I’ve been diversifying. I’ve been pushing myself, I’ve been sharing pieces of myself that I never thought I would let anyone see. And the more I do that the more success happens. And I think that that’s the key. People want to feel that connection. And people will pay for that connection as well. Not to put it in a to businessy of a way, but it’s true. I mean, if you want to be an artist, if you want to be someone who expresses yourself for a living, do that somebody is going to be there.

Alex Beadon 44:40
I love that. What is your sense of self worth come from? Do you feel like you’ve always felt this just innate sense of self worth? Do you think it’s something that you actively have to cultivate? Are there moments when you wake up in the morning even now 900,000 Facebook fans in and you’re like what am I doing? Who am I talk to you about self worth.

Brooke Shaden 45:01
Yeah. I have always felt that I’ve had worth in inserts. I haven’t always been confident about putting that out there. But I always felt that I was deserving of something, whatever, I don’t know what money or a certain lifestyle or something. And I know that a lot of people come at self worth, from a very opposite point of view where a lot of people don’t feel worthy of anything good. And I really sympathize with that way of, of seeing things. I think that if you have a unique perspective, if you are living your life in a way that is authentic, necessarily you have worth. And I’ve always put that mindset into how I operate. So if I’m creating something and putting it out there, that is authentically me, and I am sharing my message, I know that that message is worthy because I have felt it. So I feel something, then I know that somebody else out there needs to feel that same thing. And it’s all about connection. And it’s all about who can you touch and how can you better yourself. So this is kind of a roundabout answer about self worth. But I think that it’s a really multifaceted question. Just in terms of where does it come from? How do you cultivate it? How do you sustain it? I don’t know if I have all the answers to that. But I do know that everyone is worthy of it, because everyone has a voice. And that voice is worth a part

Alex Beadon 46:32
of it. Something else that I really love about you is how deeply you care about people, and how you use your platform not just to add to your own income levels, but also to help other people and you’re a philanthropist. Yeah, so I also feel like it’s just very deeply ingrained in who you are. Is that wanting to give back? Yeah, um, has that always been very easy for you? Is that something that you were just super intentional about from day one?

Brooke Shaden 47:07
It’s sort of I, I went into my career without thinking about other people at all. And I was very forceful about that, like, I went into it, like, this is my art, I’m gonna do what I want. I don’t care what you think. And I was really proud, because I felt like to be a strong person. That’s how you had to act. Until I realized that that’s not at all how I felt. And I actually really wanted to positively impact people. And I cared about what people thought, not that I was going to be brought down by negativity, but just that I really do want to help people on. And that is important. So I started to realize that that was something that I cared about more and more. And beyond just releasing images and hoping people liked them and stuff like that, I realized that there, there didn’t seem to be a voice of positivity in the art world that I easily found that I went online I went searching for, you know, like, who’s really doing good with their art. And of course, there are tons and tons of people. But at the time, I was thinking this feels missing, like something is not right here. There’s a lot of hustle. There’s a lot of putting images out there, and not a lot of heart. And I decided that I wanted to be somebody who could have that heart and that soul and really put that into what I was doing. And I realized that I don’t care about making money, about my career about anything as much as I care about even just one single individual person. So I started to change the way that I worked. And I changed the way that I structured my business so that I could travel to help people so that I could touch more people so that I could start a convention to bring people together and things like that. And that was the best change of my career.

Alex Beadon 48:58
What was most surprising to you, once you made that change?

Brooke Shaden 49:04
I think the most surprising thing was the hunger for it the way that almost other people were waiting for permission to do the same thing. I think that on the internet, especially any emotion that’s put out there is going to be exacerbated and pounded on like, if somebody puts out hate lots more people are going to start putting their hatred in that person’s vein. And at the same time, if you put out kindness, a whole bunch of other people are going to start sharing their kindness with you. So I think the most surprising thing was just you don’t have to act any certain way to have a successful business. You don’t have to be tough and you know, be all about selling and be all about this or that. You can simply put your work out there and do it in the kindest, most genuine way possible and people will echo that back to you

Alex Beadon 50:02
Speaking about hate, do you experience a lot of hate online?

Brooke Shaden 50:06
Not so much anymore. I mean, it started out as people telling me a lot, like, you know, your images are horrible, and don’t put them out there. And it’s offensive and no do that. And it took me, you know, a couple of years to really stop caring about that. And I’ve gotten to the point where I don’t care at all. If somebody doesn’t like what I do, I’m just like, oh, well, that’s entertaining. You know, like, at least someone thinks something feels something that’s good. But I think that what, what hurts the most, and this is probably the biggest flaw I see in myself currently, is that I care so much about being loved. And I say that in a really authentic way, like, a really raw way. Because it’s something that I’ve been struggling with lately is not the amount of people that are following me or anything, but the people who do look, I want them to see me for who I think I am. And when somebody doesn’t, when somebody writes to me, and they’re like, I know you’re really a horrible person, or you know, something like that, it gets me because I don’t want to be misunderstood just like every other person on the planet. So, yeah, so that’s been that’s been interesting, I don’t receive that much hate, really, I think, over the years, putting more and more kindness out there really has done its job. And I get pretty much only kind of lovely interactions. But sometimes it happens.

Alex Beadon 51:41
That makes me happy that you don’t get that much that it does happen. Like if you put yourself out online, it’s gonna happen. It’s kind of unavoidable. For sure. So that’s good. Um, so I want to ask you, one main business question. Do you have an email list? Yes. And how important has your email list been for you to cultivate your relationship with your people? Or do you think that it really hasn’t been that important?

Brooke Shaden 52:13
Okay, let’s be honest.

Alex Beadon 52:15
Let’s be honest,

Brooke Shaden 52:16
it has not been important at all. I need to take the Alex Beadon. Course. 101, about mailing lists. That’s the honest to goodness truth. I don’t know what your life yeah, it’s not been great. And I think that part of that for me is because it feels less personal than posting on the internet. Because I feel like when I post online, it’s like me with my account number responding to people with an email list, it goes out, it’s in their inboxes. And then if somebody responds to my email, then it’s just a one on one interaction. And I want people to be able to benefit from my responding to people’s questions online. So I haven’t done it properly. You know, to have one

Alex Beadon 53:04
you should just send out like, if you write something on Facebook, or wherever your blog was, whatever, just send people there and just say, Listen, I’m not going to respond if you message me directly to my inbox, but please respond to my blog, or please respond to my like, just asked her. Okay, I’m gonna take that as a challenge. I’m challenging you.

Brooke Shaden 53:25
I know, you remember, when we first met, and you were like, Brooke, there’s so many things that you need to be doing.

Alex Beadon 53:33
That I haven’t learned. But that’s what I love so much about us that you’ve just like, you haven’t let your lack of knowledge of certain things hold you back from doing what you wanted. Like you’ve just done it your way. And in a way, that’s beautiful, because like, you’ve made it happen regardless, you know, you’re such a great example of just making it happen. If you’re not feeling for email lists that don’t do it. If you’re not feeling for Facebook, then don’t do it. So I love that you’ve made it happen. I think that’s brilliant. Okay, cool. So I have a series of questions to wrap up this interview. What is one thing you do that has been a non negotiable and keeping your business on track?

Brooke Shaden 54:14
Oh, I like that question. Oh, there’s so many ways that I can answer this.

So I think that one thing that I’ve done consistently is I have been very, I don’t know what the right word is, I guess, dedicated to wanting to sell my work through galleries. So one thing that I do every single month is I write to new galleries and I keep up my contacts and relationships. And I think that that’s something that a lot of people don’t assume that other people are doing, you know, like, you feel like you’re hustling but you’re like, oh, that person must just be so lucky. And and that’s definitely not true for me. So, so one thing that has kept My business afloat that I think is so valuable is just doing the work like putting myself out there reaching out to the people that I want to be working with and working for. That’s been one of the biggest things, I think, for me. And then also just at the start of every month, I reevaluate my goals in life, like not just what do I want to do this next month, but like, are the things that I have planned to do in line with the life that I want to be living? And I think that those two things are just massively important.

Alex Beadon 55:32
I love that so much. I want to ask you one, just one like baby question after that, how much time do you spend every month or every week? Or however often you do it really evaluating? Where am I at? How am I feeling?

Brooke Shaden 55:49
Not that much time, really. I mean, I think once you’ve already done the work, and you know the answers at your core value level, then you’ve already done the work. So at the start of every month, I just spend about 10 minutes, like writing on a little notebook page. This is what I have coming up. Yes, this is in line with what I want to do, or no, it’s not. And I’ve been making a lot of changes recently, based on that. I mean, I decided next year, I didn’t want to travel as much, because that was not in line with the lifestyle that I want to live. And I decided that I wanted to teach less. So I in the last three months have turned down 25 jobs next year, just right, like it feels so good. enough not to say the job’s just like rolling in, this is just a really busy time to get invited for things next year. But it’s it’s been such an incredible change to just say, You know what, these are my values. This is what I need to do to make those values come to life. And it’s scary, you know, to not have that job security of 25 jobs next year. You know, like, where’s the money gonna come from? How am I going to make it work? But when we start letting those thoughts and those questions of how am I going to make money interfere with the decisions that we’re making? That’s when we suddenly ended up in a life that we didn’t intend to live? Hmm, amen. Okay,

Alex Beadon 57:13
share one mindsets that every entrepreneur needs to succeed,

Brooke Shaden 57:18
that your story is worth sharing that you who you are at your core, that is what needs to be put out there. I don’t care what your business is what you’re selling, what you’re advertising. As long as it goes back to you and who you are and your message. You’re golden. So good.

Alex Beadon 57:36
Okay, fill in the blank, the world would be a better place if more people

Brooke Shaden 57:41
knew blank. Oh, if more people knew they’re worse, definitely. I mean, it. I think that if more people understood just how much of an impact they can have on other people. I mean, imagine how many amazing people and ways of living and ways of affecting people be mobilized. If people knew how much impact they could have, it’d be amazing. I love that.

Alex Beadon 58:15
The book that changed my life was,

Brooke Shaden 58:18
Oh, you’ve gone down a deep hole. Okay. Um, this is probably a really weird one, especially to tell you but so my favorite book is Dune by Frank Herbert. And it’s a wildly popular science fiction series from the 60s. And there’s this quote in it that says fear is the mind killer. And I have it tattooed on my arm. It’s my favorite thing in the world. And I grew up with so many fear issues, and I still have them, like, totally ridiculous, like, I’m afraid of zombies. Why do I spend my time thinking about that? Who knows? But I have all these silly, stupid fears. And I remember reading that book, and it’s about a lot of different things, politics and whatnot. But I remember reading it and they just constantly repeat this phrase, fear is the mind killer. Fear is the little death that brings total Obliteration and all these things that that really resonated with me, like fear is at the core of humanity in a really bad way. And it’s at the core of me, and it’s how so many people connect. So if I can eliminate the fear as being the driving force in my life and the way that I feel connected to people, then what do I replace that with? And for me, the answer was passion and meaning and standing up for what you believe in and that was the best lesson ever.

Alex Beadon 59:53
That’s so refreshing. Okay, and lastly, I want you to challenge Change everyone who’s listening to leave this podcast and do one thing. What is that one thing that you want to challenge everyone to do?

Brooke Shaden 1:00:10
I want to challenge you to make something, just make something like ask yourself, Who am I at my deepest core, and then represent that somehow make something from that. I think the moment we take that first step to actually creating something in our lives, that’s when things start to take off. So ask yourself who am I at my core and it makes something

Alex Beadon 1:00:40
thank you so much for tuning into the on purpose podcast, and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more, make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it, then scroll down until you see write a review and then type away. I hope you really enjoy your week and I will see you guys again next time stay on purpose.