#018 – The Power of Energetic Alignment In Business & The Truth Behind Leaving Corporate America to Start Your Own Business with Amanda Marit

What is success really?

For some, it’s graduating from school, finding a job and making good money. For others, the definition of success may be drastically different.

For Amanda Marit, after working seven years in Corporate America, she redefined what success meant to her.

“This wasn’t actually the life that I wanted…there was something so much more, so much bigger beyond that…”

As the creator of “Sass meets Soul”, a popular blog and Instagram page, Amanda took a leap of faith from her steady 9 to 5 job to pursue life coaching full-time. But it took more than just a resignation; to succeed, she had to transform her entire mindset and tap into her heart center.

“When you have faith, you are going to be supported. You’re going to be supported in overflow if you can really get your head in the right space.”

Join in as Amanda shares the values of being certain in uncertainty and how it has deeply impacted her budding path as an entrepreneur.

This is On Purpose.

In this Podcast you’ll learn:

  • Reality vs expectations of owning your own business.
  • How to be unapologetic in your content.
  • Why success is reliant on believing in yourself.
  • The overarching benefits of stillness and self-alignment.
  • When to use strategy and when to focus on mindset.

Realign with Amanda:
IG: @amanda.marit

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In this episode, I interviewed Amanda Marit on the reality versus expectations of starting your own business straight out of corporate America. We talked about how to be unapologetic with your content, why your success is so reliant on your ability to believe in yourself doubt free. We also talked about the benefits of stillness and getting aligned, and how to know when to focus on strategy versus mindset. This is on purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hello, my friends welcome to episode number 18 of on purpose with Alex Beadon. Today I’m interviewing Amanda Marit. Amanda Marit is an intuitive soul and life coach who I have known personally, for a few years now we actually met in Tampa way back in the day when I used to live there. And we’ve been friends ever since she is someone who is a student of the law of attraction and she honestly the reason why I wanted to bring her on the podcast is because she’s one of those rare souls who 100% walks her talk, right? I absolutely have loved following her journey over the last few years of entrepreneurship really watching her go from a 100% corporate America type of gal killing it over there in corporate America now moving into entrepreneurship and it’s just been so inspiring to watch her. So in this episode, I asked her a bunch of questions about what that was like taking a leap of faith by quitting her corporate job. And I just love how she’s always been someone who’s prioritized her state of being and her energetic alignment above everything else. So enjoy this episode number 18. Remember, if you post this on your Instagram stories to tag this as episode number 18. And when you’re done listening, make sure to head on over to Instagram. Let me know what you think. Send me a DM, post it to your stories. I absolutely love hearing from you guys. So take a listen. Let me know what you think. Enjoy.

Hi, Amanda, thank you so much for being here with me today.

Amanda Marit 2:29
Hey, Alex, I’m so grateful and honored that you’re having me on your show. Thank you so much. You’re so welcome.

Alex Beadon 2:35
I’m so excited for what’s about to unfold. And I want to start this off by asking you one question. And that question is what do you find most nourishing about having your own business?

Amanda Marit 2:49
Such a good question. The freedom, it’s the freedom to choose how I want to live my life, the freedom to create the freedom to be in my passions, the freedom to share my message with the world. It’s just all of that together. It’s like just this new level of just feeling free to be who I am and get paid to do it.

Alex Beadon 3:14
I think something that’s really big for me right now is the realization that I really don’t want to work with people who want to have a business just because they want to be rich and make a ton of money. Work with people who really are creating a business that will allow them to create their ideal lifestyle, and also that will allow them to live in alignment with their purpose. And so I wanted to ask you, would you say that that is the reason why you came into business was so that you could live in alignment with your purpose and so that you could be intentional with your lifestyle.

Amanda Marit 3:55
Oh, absolutely. And since Alex, since you and I know each other on a personal level, you know that? You know that my business is actually who I am. So there’s really no it’s like interesting when I try to think it’s like, I can’t really separate my business from my personal life from my message from my mission really, because it’s who I am. And it’s how I carry myself and live my life.

Just helping other people to step into their own truth their own, you know more from like that soul level that heart soul level is pretty much who I am. So there really there’s no kind of definitive line. But yeah, it’s just like becoming that living example of your passion and getting supported and doing that. It’s like, it’s amazing.

Alex Beadon 4:45
And I want you to tell us about your journey because I know it but I know the listeners so well you got to that space where you were like okay, if I want to live my life fully in alignment with my purpose and doing what it is that I love and creating this life So for myself, you know, these are the things that I have to do like what? At what point did you realize, oh, like I have to do this?

Amanda Marit 5:08
Yeah. So I spent seven years in corporate America climbing the ladder. And at one point, I thought that was my my dream, I thought that was what you did you graduated college, you got a good job, you worked your way up the chain, like, make you made great money made a good living for yourself. That’s what I thought success really was. And what happened was, I got probably, it’s probably like four or five years really into it, I started feeling just like, I was being called to something different, that this wasn’t actually the life that I wanted, and that there was something so much more, so much bigger. Beyond that, and I just saw how people were living their lives, like stressed out and they weren’t happy up in management. They weren’t, you know, and I started just witnessing how it’s like, all these external factors actually, don’t make us happy. And I started my own spiritual journey. It was like my dating life was kind of a hot mess at the time, too. And so it just caused me to take a look inward. And, you know, I had this whole huge transformation that started reading every self development book, going to events, and really, like, started, you know, whole meditation practice in in connecting to myself and learning to really love and appreciate myself and everything changed. So much so that I started blogging and writing about it. And before I knew it, I had people asking if they could work with me, and I’m like, Wow, this feels like the direction that my life is gonna go in. Now, this feels more in alignment with me, like, I’m so excited the way I feel now. Like, I just want to share my joy with the world, I just want to help other people. And it was that moment that I realized, Okay, it’s time, like, you have to do this. And so it was kind of like a kind of a slow clap out of my corporate job. But honestly, I just decided to up and leave it, you know, I got to a point where I wasn’t really putting all my energy and focus into my business because I had this other job that I just decided to leap and allow the net to appear. And it did. And how long would you

Alex Beadon 7:17
say it took you from the moment when you realize like you had that little feeling inside like, you should be doing this full time this would bring you joy to you actually leaving

Amanda Marit 7:29
way too long. Honestly, if I wish I could go back in time and tell myself when I first had that realization that you can you can do this now. Like don’t don’t put it off. And I think it probably took me close to a year and a half or maybe a year and a half or two years to decide to actually leave and put all of my energy in it and I know that that is perfect and there’s no regret in that. But now I would just love to share with anyone who’s listening right now that there’s never going to be a perfect time don’t wait until you have a pile of money or everything looks perfect if you leave that and that is going to appear you’re going to be given those right action steps you’re going to know what direction to go and you’re going to be supported and and really there’s no there’s no time to waste the world needs whatever you have to offer

Alex Beadon 8:24
for sure. Yeah, so why have into like you quitting your job? You taking that leap and Appala pair and all of that stuff? Well before Yeah. I want to know if because I know you said you know took a year and a half to two years and you were way too all at the same time. Don’t you feel like there was an evolution happening within those that year to two years that was preparing you to be fully ready and fully like stepping into it? Because I know for a long time you were you have soft meat soul that was the name of your brand. That’s so funny. I just remember that transformation. Have you started with sauce meat soul? Which correct me if I’m wrong with your blog, and an Instagram page?

Amanda Marit 9:12
That’s right. Yes, that was my blog. And it just that started to help kind of women in the modern world blend their lives with spirituality. And so that was my my very first endeavor endeavor. So funny. A secret

Alex Beadon 9:27
when you first came out, like what was it like coming out with that? When no one in your life must have known that you were into all of this stuff? Like that’s a huge stepping into something when people are seeing that you’re writing a blog every week or every day or whatever. What was that like for you?

Amanda Marit 9:42
Oh my God, it was really scary. Honestly, I remember I didn’t even tell the guy I was dating at the time that I was into this stuff. And we had been dating for like eight months. So I kept it I kept it hidden. I honestly didn’t know if I would be accepted. No. And at that point, it was just kind of new for me. And I was just kind of acclimating to this new version of myself that was emerging that it was scary to share it with the world, it was scary to kind of come on be myself it took, it took a while. And I remember just getting bold one day and just throwing it on my personal Facebook and, and then the reaction, it was kind of that moment that everything started really moving. Then clients started pouring in. And they started actually coaching was when I really announced it to the world and kind of owned it. But it did take some time, for sure.

Alex Beadon 10:35
So it took some time, you finally got the courage you put the blog posts out there clients started coming to at what stage were you like, Okay, I need to actually focus on this full time. And I need to start getting things together to quit my job so that I can work on this full time. And also, it’s like for you because I I mean, I never had to leave a full time job I kind of just employment. So I have no idea. But I know lots of people are in jobs, and they’re like, there’s never the right time. Like, how much money do I have to put aside? You know, what contingency plan do I need to put in place? So I’d love to hear you speak on what that was like for you?

Amanda Marit 11:14
Yeah, for me, again, it was kind of like, it happened kind of, well, to me, it was slow. But for the outside world, it might be fast. I, I just I wanted out. Right away. I’m kind of in those people where it’s like, and I’ve always been really, really good at business. Like, you know, I got promoted a bunch of times in corporate America fast. And I’ve always had a really, yeah, amazing just mindset for business. So I was actually still trying to get promoted to my next level, while I was growing that coaching business, because I wanted to save enough money up to leave and go full time in my other business. So you know, again, like, if I could go back, I would have left a lot sooner. Now. It’s all perfect. Because there were some things I probably needed to learn first, or feel comfortable with first and gain confidence in my skills as a coach and a mentor. And also, just to get more comfortable with the idea of it, you know, I probably wouldn’t have had the resiliency at that point in time to be jumping full time. So yeah, it took like, I would say, a year after that, and we finally deciding, like, it’s go time?

Alex Beadon 12:26
And did you have money put aside? Like, did you ever really things where you just like, I’m just gonna do this, and

Amanda Marit 12:34
I really did not put any money aside, I’m gonna get really bold and just share that I didn’t, because I just know, I ended up moving out to California. And that’s a whole nother story, probably my intuition and being guided out to California by like minded entrepreneurs. And I barely put any money aside, and I just the moment I decided I was gonna put my noticing I had all these clients flow in no joke. That’s amazing. Yeah. Because

Alex Beadon 13:05
even then it will appear. But I feel like you also have the mindset stuff down so brilliantly, which we’re going to get to so Okay, yeah, we’ll move on to the next question. So my next question for you is, as a new business owner, because you’ve been in business now for five months,

Amanda Marit 13:20
yeah. Which is full time.

Alex Beadon 13:24
that really excited me was the fact that you’ve been doing this full time for less than five months. It’s so cool. And so I’m curious, what is one challenge that you find yourself consistently having to overcome or like do the inner work for and how do you overcome it?

Amanda Marit 13:40
Yeah, that’s a really great question. Because, you know, as I shared with you, I had clients come when I quit, but then there was a time when I had so much fear, so much fear that they weren’t coming. And then I, and I had to deal with all of those fears, that came up within me about how I would be financially supported in this because there is a, you have to put a lot of certainty in your uncertainty, really, because I was used to getting a paycheck one way, you know, in a really good paycheck, a really great paycheck. So I think it was a lesson, I don’t believe that everyone has to go through this at all, by any means. So don’t expect that you have to learn this lesson. But for me, it was really learning to not only trust myself, but for me, from a spiritual standpoint is trusting in my higher power, the universe, whatever anyone believes in to meet you halfway in that. And so the fears that came up were really, really intense, you know, for a portion of this time of this past five months. I’m grateful to say I am far past that, but there were so many tears, and there are moments in it. Quitting was never an option. Like that was never something that I consider it. But there were moments where I’m like, how the heck is this going to work? Is this really gonna work? Like, you know, I had an influx of all this stuff at first and then there was a law and it just got low made me kind of doubt my not doubt myself and what I offered but more like it can this really work for me this whole entrepreneurship thing like this is a lot harder than I thought it would be kind of saying. And so, for me, what was really, really important is just being there for myself through all of those emotions and not suppressing them, like not ignoring them, like actually allowing myself to be human through the process, and know that this is a huge, huge deal, stepping out and owning your own business. And it’s so courageous. And so many people hear this all the time from family from friends, it’s like, Wow, I’m so in awe of what you do. And I forget that sometimes, most of the world’s to this is a big deal to most of them, like this isn’t something that they would necessarily have the courage to do. So it’s kind of encouraging yourself, like as you as you move forward. And I mean, there’s so many different things that I do, to help myself move through fear. But a lot of it is, you know, allowing myself to be human being there for myself, but that at the end of the day, having the confidence and knowing that I can do this and knowing it’s like really working on building that muscle of like, I have my own magic wand. Like whatever happens in my life, I’m responsible for it. And I can do this. So it’s that combination, you just said

Alex Beadon 16:33
so many great things. I’m like you’re taking down notes, so about certainty in your Ania. I love how you also mentioned being human through the process and showing yourself grace and being kind to yourself, even when, you know, you may be nervous or doubtful or whatever. And also what you said about being your own magic wand, and I can’t agree with you anymore. Because for me, the number one thing that I think is so important. So if you’re just starting your own business, and even if you’ve been in business for years, is having that mindset of like no matter what happens, I’m going to figure this out. And, and there are so many there’s like an unlimited amount of possibilities of ways that I can figure this out. I just have to trust the right ones gonna come to

Amanda Marit 17:21
me. Exactly. Yeah,

Alex Beadon 17:24
that’s super, super powerful. And it’s so great that you I mean, this is what you teach people in their life. So I feel like you have this extra superpower as an entrepreneur to be able to take all of this and apply it into your business. So that’s super exciting. Yeah. So how have your expectations of what entrepreneurship would look like different from the reality of entrepreneurship?

Amanda Marit 17:47
Hmm. That’s a that’s a question I’ve never thought of before.

Honestly, it’s just so much more Unlimited, then our minds even think, I think that like I went into this thinking it has to look this way, I have to create these kinds of programs or offerings, and it has to look like this. But it’s really actually far more on limited than even our minds can conceive to be possible. And if we allow ourselves to kind of bust through that box, like bust that small little square box that we have created for ourselves open and allowing the other possibilities, so much more, you make room for so much more.

Alex Beadon 18:31
Can you give me an example of something in your business that you were like, okay, you know, I thought I had some maybe it was like a strategy. Like, I thought I had to follow step by step formula, but then my inner guidance, my intuition, whatever told me to be creative in this other way. And it still worked or whatever. Do you have an example of like that limitless limitlessness?

Amanda Marit 18:56
Yeah, so in the beginning, I was really focused on okay, how can I do digital courses and programs like that is what I want to do. And yes, I want to do one on one because that’s always been a part of me. But I’m really feeling like doing digital programs, and then kind of as things evolve, I’m like, You know what, there’s so many other ways that I can be supported beyond that. Like, I could be. I could literally travel the world and be a consultant coaching for celebrities, or there’s just like a far fetched example what I have, but it’s like, I thought, like, I have this limited perspective of what what can be done in this area, but it’s actually far more unlimited. And like, Let’s expand our horizons tenfold and I don’t even know if that one was a good example but no, it for me, it’s like now moving into really, really honing in because I really do enjoy the one on one process because what I’m able to do with people is insane. It It’s so powerful. And you know, I actually found in this process that I enjoyed it almost more than the programs because I can actually get my hands on the people, not physically. But I mean, I can actually get in their energy. And it’s. So I’ve learned that as well as I go that and there’s unlimited possibility in that. You know,

Alex Beadon 20:20
for sure. I’m curious to know, I’m curious for you to talk to us about the difference between the role of hustle and your business and flow. Because I have a feeling that you’re probably quite good at balancing the two of them where, maybe, well, I want to hear you talk about it. So tell me about

Amanda Marit 20:46
where’s this flow? So I feel that flow is far more important, important than hustle. And what I mean by flow is feeling in alignment, and maybe a little little insight into that. But so alignment to me is feeling in a good space, I’m feeling mentally clear. I’m feeling really confident about who I am and what I offer. I’m feeling like anything, sky is high possibilities. I’m feeling like yes, this is possible. I’m feeling good. That’s alignment. So if I’m taking action from that space, of alignment, it’s inspired, it’s feeling good. It’s I’m getting like these creative hits of Oh, go in this Facebook group, or go on Instagram, or whatever, you know, I’m getting inspired extra steps that are coming from my heart instead of man, panic action that comes from the mind. So we can hustle with our hearts from that space of inspiration. Or there’s also that part, that possibility and I’ve totally done this before. So it’s not like I’m always perfect, definitely not. Hustle from that mind space, that headspace of, oh, I got to do this x y&z I gotta check these boxes off, I gotta go show up in this group. And like, you kind of, I don’t know, it’s it comes from a different energy. And I find that I’m far more successful, when I am tapping into my heart center, and in that flow in that alignment, and it might only take one little action step that blows up, literally, like, you know, one time I got this insight, this, this intuition to go post something for a challenge, and this random Facebook group, and it got like, 300 people overnight, or something, like to me off one post that was amazing, like, I had never post how to post blow up that much. And it wasn’t because I was trying to hustle, hustle, make stuff happen. I was just genuinely coming from the heart sharing what I had to offer and boom.

Alex Beadon 22:43
So I see a lot of times, you know, because this is something I always speak about as being in alignment really coming from the energetic space of your truth and abundance and feeling good and feeling like, you know, the sky’s the limit, right? And sometimes a lot from my clients is that they’re like, Okay, you know, that’s all like, good to an easy to say, but when it comes down to the fact that like, I have to pay my bills, and I don’t have enough money in my bank account, and I’m really experiencing some struggle at home, or, you know, someone’s sick or whatever, like, basically, you know, the life is throwing the worst into these people’s lives. What do you recommend for people who are struggling with things like that, when it comes to finding that alignment, and that, that sense of flow,

Amanda Marit 23:31
I’m telling you, it’s it’s connection to your intuition. And it’s, if you believe in a higher power, it’s connection to that power, and it’s through meditation, through getting quiet through tuning in, through strengthening your face, it’s like, that’s everything having faith is everything. And, and, and knowing that you’re going to be supported, and every single time, when you have faith, you’re going to be supported. And you’re going to be supported in overflow, if you can really get your, your your space, your head in the right space. So it’s really letting the monkey mind all the tingle thoughts and all the fears of oh my god can’t remember if it’s like, something is going to happen, something is going to come through I will be supported. And it’s claiming that and doing that from a space of peace. And I know that can be challenging, it does. Maybe take you know, this is something that I’ve personally went through. So I’m speaking from personal experience, that it you will be supported in it does require faith in that and you can find peace and those moments of I don’t know how I’m gonna pay my bills, you can find peace there. And then boom, something flows in. And I’ve had that happen, and you just have to trust and that’s kind of part of what it is to be an entrepreneur but also it’s beautiful because then you get to learn that lesson and then for the rest of your life after you learn that lesson you you If there’s really just no fear, you know, you’re going to be supported.

Alex Beadon 25:04
What is your self care routine look like as an entrepreneur.

Amanda Marit 25:09
So every morning, it’s journaling, it’s gratitude, it’s meditation and visualization, and time to connect with my higher power, time to open up and know that I’m, for me personally, not doing this alone. And that reminding myself of how supported AM, and then it’s also being grateful for myself being grateful, because we don’t take time to really turn it back around ns, we’re always trying to please other people or grow our business or whatever. But it’s like, I am so grateful that I have the courage to show up and do this. I’m so grateful that this is what I’m doing in the world, this is what I’m putting out in the world, I’m so grateful that, you know, blah, blah, blah, people are finding me now. And it’s kind of just getting to that state of gratitude for yourself. And that gratitude is actually really just the feeling of abundance of overflow of love. And from there, that generates more of that feeling in your life. And so that’s part of my every day.

Alex Beadon 26:11
And how long do you spend in the mornings on this routine?

Amanda Marit 26:17
Um, probably like, it depends sometimes longer if I’m really feeling it. But if I don’t have a ton of time, I haven’t created a ton of time, probably anywhere between, I don’t know, maybe, like, 2030 minutes, it doesn’t have to take too long.

Alex Beadon 26:30
Okay. And then on the like, what would you say is the average length of time presented? You’re saying like, its minimum? 2030 minutes? Is it normally like an hour and a half an hour?

Amanda Marit 26:42
It’s, it’s, on most days, I would say. The longest was like, an hour.

Alex Beadon 26:49
Okay, cool. Yeah. And you spend a lot of time as well, tapping into the feelings that you want to attract into your life. So, for example, if you want more clients, or if you want more money, or if you want more impact, or if you want to have more influence online, like, Are you purposely sitting there and experiencing it in your body? What it would feel like if it was legit happening right now? Yeah,

Amanda Marit 27:15
all the time girl. It’s like such a that and visualization is such a huge part of it for me, is yes, feeling the feelings and, and visualizing how it would feel to have those clients find you visualizing the impact that it would have for them, visualizing like, and sometimes I’ll just sit and I asked them, like, how would how is this going to make my client feel by the end of this program, or during this program, and sometimes I’ll literally be crying and like happy tears and just feeling the emotion. And for me, like, once I can feel that, like emotion and that connection, to whatever I’m calling in and really visualize it, and really begin to see it and feel it. I know it’s happening. And in a minute, it’s that knowing that calls it in. Yeah. Can you

Alex Beadon 28:08
speak to us about the importance of strategy versus mindsets?

Amanda Marit 28:17
For me, personally, and I know there’s so many different ways to do this, for me mindset is number one. Because if you’re creating a strategy from a lack mentality or limited perspective, then that strategy is going to be infused with that energy, right? That limitation, that limited perspective that that outcome, that probably is a little bit, you know, not as abundant as the other outcome. So it’s when once you get your mindset, in a place where it’s feeling really, really good, it is important to have some sort of strategy, it is important to take steps and take actions and not expect it all to just flow to you. And I think both are equally as important. But again, it’s kind of like that align or flow versus hustle where it’s like, the strategy can actually be a lot simpler than then a lot of people that I’m seeing out there I’m making it out to be

Alex Beadon 29:18
what’s been surprising to you about having your own business. Like the whole process, not even just like being responsible for your income, but also, you know, online, putting yourself out there I feel like being in business in the way that you and I are in business is one of the best personal development tools out there. And so what’s the most surprising to you or what’s been your biggest aha moments?

Amanda Marit 29:47
One of the things that’s coming up for me right now, as you’re saying that is even if it looks like something isn’t moving, or it looks like people aren’t watching you, they are, they are and I’ve I’ve experienced I had someone that’s never commented on anything at all, never messaged me and tell me that her life has changed because of me. And now she’s a client. Wow. And, and I never, I never ever interacted with her before. And so if you’re feeling like things aren’t moving, and there’s crickets, it’s not true things are moving. And the more you kind of own that, and just own who you are like, it’s all going to fall into place. But that was shock

Alex Beadon 30:31
is like, loops back to the whole mindset and having faith and trusting that everything is going to work out in your favor. Yeah, it’s, it’s funny how it all circles back. Yeah. So if you had because a lot of the people listening, they’re either brand new business owners, they want to be business owners, or they’ve been in business for a few years, so they can’t really get to that full time position. I would love for you to share with us what has worked for you when it comes to your business and getting clients.

Amanda Marit 31:01
Oh, yeah, showing up and showing up with hearts showing up in and again, it’s like all goes back to the power of our heart when we’re sharing. And so it’s like, if you’re taking literally like, for that one example, where like a post blew up that had never blown up in a in a group like that before, for me was I showed up with heart, it was like, if I just unapologetically share what it is, I’m here to share, people are so attracted to that. And you you will grow so much faster. If you just unapologetically own what you’re here to do what you’re here to share. And just keep going and keep sharing from the heart. That is what is going to literally it’s like you opening up your arms to receive all that you desire when you come from that place. And there’s a difference in feeling it like sometimes I’ll post something and I’m like, Oh, I was kind of rushed for that I wasn’t really like I was kind of focused on, you know, how the copy could, you know, create a client and it doesn’t work. And then the moment I speak from the heart, it’s like, boom. So you know, it’s I have noticed just that difference. And if you’re starting out, I mean, that’s the quickest way to grow, in my opinion.

Alex Beadon 32:23
So I was stalking you on social media last night, I noticed that you seem to be offering things quite often, like you seem to always something that your own. There was like a variety of courses I saw, I saw a variety of challenges. And then you have your one on one stuff that you’re offering. And I think I saw this morning that you’re offering like a six month one on one package that you have been offering before. And so it just struck me that you seem to be in this creative zone, or in this space where you’re consistently making these offerings, and you’re doing it in such a way that doesn’t come across as needy, that doesn’t come across as slimy or sleazy. And I think a lot of people, you know, I look at you, and I admire you for that, because I work with so many people who don’t, they’re not in the mental space to do those things and to put themselves out there and to make offerings as frequently because they don’t want to be annoying, you know, you don’t have an issue with that at all. So I’d love for you to just talk to us about where does that confidence come from? How do you know when to make an offering which offering to make, you know, talk to us a little bit about that?

Amanda Marit 33:40
Thank you for saying that, by the way, because it’s we can sometimes get in our heads even about that, you know, and it’s always been some a goal of mine to come across as genuine so. So when I’m inspired to create something, I have to do it. Like I just know that even if it doesn’t make sense, like Okay, I just might have launched a group program. But actually now I’m like, I know that now this is my next thing. And it’s come in really strong. Yeah. And I know that I have to do it. It’s like kind of not about me. It’s about what it’s going to do for people. And so I get in this space because how of how connected I am to my own intuition. And to my my spiritual connection is really strong these days. I will get hits of inspiration. And they literally flow through my body. And I have to do them like I have to I know it’s meant for someone I know it’s meant for someone and then kind of just at a point where I just have to follow that and and know that. Like I’m not trying to make a sale. I’m actually just like it’s an offering for sale to support someone. Yeah. And then I’ve just noticed from that. People are like, Whoa, you’re speaking to me, and I’m like, Well, yeah, of course I am because that’s probably why I have the inspiration to create It is because I know you felt like I was speaking to you. Because I probably am. Yeah. So when you’re

Alex Beadon 35:06
creating things, are you very clear and specific about this is the person like in your visualizations visualized? Like this is a person that I’m trying to find that I’m trying to reach out to that I’m trying to help? Yes. How does that work for you?

Amanda Marit 35:22
So, I don’t know. It’s like, it’s just an interesting feeling. It’s like, okay, I need to create a program on this for this kind of person. And it’s usually it’s all stuff that I’ve personally been through. So it’s like things that I’ve either come into, like mastery with myself, I’m like, Okay, I’ve mastered this, it’s time to teach people and this, they need this now, like, this is something they need now. So then I start feeling okay, who do I know? That really, like, could benefit from this, right. And so then I start thinking of all the people I know, that could benefit from it and like their commonalities. And then I go deeper, and I’m like, Okay, what are their struggles? What are their pains? What are they going through right now? And how can I best serve them? And then I create the whole offering around that? And then

Alex Beadon 36:09
the space? Sorry to interrupt you. I just want to like, tap into that before we move on. Yeah, yeah. For yourself, when you’re going through those questions? Is it like, you know, you’re in stillness, you’re in meditation, you’re in visualization? Or is it like, you’re sitting at your desk, and you got your pen and paper out? Like, what is that session look like? Or is it both?

Amanda Marit 36:28
It’s kind of both honestly, there’s, it’s, but it’s always goes back for me to that connection. So like the intuition. So if I have a strong meditative practice, and in the morning, I’m visualizing and meditating, that kind of carries me through the day, to be honest with you, like, I feel like this level of connection where now I can sit in because my, basically, my intuition has busted wide open. Like, at any moment, I can just ask the question, and then it just come to answer just flows through my fingers, and I type these days.

Alex Beadon 36:58
That’s awesome. That’s so cool. Yeah, thing I wanted to tap into you said, it’s not about me. Can you dive deeper into that with us?

Amanda Marit 37:08
Yeah, I truly feel like I am here on a mission to help the world essentially, merge more with their soul like that, you know, out of the mind and into the heart living more from the heart. And I don’t believe that this business is about me at all. It’s about serving. It’s about sharing my message, my gift to help the world to evolve. And for people to step into their happiest, and their best selves, do that connection, it’s not, it’s truly not about me. It’s about them.

Alex Beadon 37:49
I love that so much. Because that’s four words that I use all the time, when I’m coaching, it’s all about you, like you’re making it about you and you know, people not, they feel too ugly, or they don’t feel smart enough, or whatever you want to kind of highlight for our listeners, that this same concept of you being here to serve is just as valid as Amanda’s even though Amanda is helping people in a spiritual life coaching kind of way. And it may seem like, oh, well, that’s really changing someone’s life. Even if you are a jewelry designer, or a graphic designer, or, you know, whatever it is that you’re doing in some way, shape, or form, you’re serving people and making people’s lives better. And to connect with that, and to really be aligned with your purpose and know, you know, okay, this is why I’m here. It allows you to show up in your day in a completely different way, where much more possibilities and opportunities are available for you because you’re open to them. And you’re not sitting there with this negative script kind of running the show. So having said all of that amount, I would love for you to share with us, you know, what have what do you think the benefit of stillness and quiet time with yourself is or what the benefits are? Because I think, for the most part, people just kind of rushed through their day. Mm hmm. You know, and they don’t make the time to stop and check in with themselves, even if it’s 510 minutes, like you said, and just, you know, ask, you know, how am I doing and let me really give myself the time to reflect. So I’d love for you to share with us, you know, what are the benefits of stillness and that practice been for you?

Amanda Marit 39:41
Yeah, so as you’re talking, it’s interesting. I’m just feeling like, it’s like that. Go, go go. Energy is the masculine energy, and a lot of time is our society thinks that that is what creates success is that go go go hustle, hustle, hustle, hustle. But the more fun And then is tuning in, like you said, How am I feeling what’s going on with me. And you can actually silence your mind, from the noise of the outside world, from other people around you, from the expectations, from the fears from all of that tune into your heart, your soul who you actually are as an infinite soul, you know, and you can become them a lightning rod for what you desire, instead of feeling like you have to go mow it up, mow it down, mow it down. Yeah. And it’s like, again, it’s like that goes back to that whole alignment thing is that when you are feeling good, and you are aligned, you show up in a way that is magnetic to other people, like you said, it doesn’t matter if you’re a jeweler, or whatever kind of company you own. It doesn’t have to be you know, life coach or business coach, how you show up to people creates an experience for them. And if you can make that experience, unforgettable to them, like you’re just gonna blow up, like your business is gonna blow up. Because you are your business, you are your business. And if you show up in your best energy and your best self as your best self, people are not going to forget you. And to me that success relationship building. I love that. Yeah.

Alex Beadon 41:18
Okay, so what is something that you have invested in? When it comes to your business that has made all the difference for

Amanda Marit 41:26
you? Oh, coach, hands down.

Alex Beadon 41:29
And what kind of coach did you hire? And what was it like for you to go through the coaching?

Amanda Marit 41:35
Yeah, so I hired someone who was above me, as far as in their business, and also in their spiritual practice. So for me, because I’m a spiritual life coach, it was important for me to hire someone who’s also in that headspace. And that, you know, infinite possibility, kind of space. Yeah. And that was a non negotiable for me, someone that wasn’t totally in 100% just logic structure. I needed someone who could see a bigger picture. And then we could be on the same wavelength. And before that, before I had hired her. It just I was in my head, so much like I just felt like fearful. Just getting that support. Having someone who can help you. Carry you support you be there for you encourage you help you move you forward, launch you into, you know, your next level is hands down. Priceless. And I wish I would have done it sooner. Yeah. And I have no, totally, and it took me a while to get a coach. So I know hands down, that I would have left my corporate job far sooner and would have been successful in doing that and would have made the money back if I would have hired a coach sooner. And, you know, I can I have so much advice to go back and share with myself about two years ago. But it’s again, it’s perfect. And it’s at the time, that didn’t feel feel aligned to me. So kind of just you learn as you go.

Alex Beadon 43:08
I love that. Okay, well, to wrap up, I have some questions for you. So get ready. The question is, what is the one thing you do that has been a non negotiable and keeping your business on track?

Amanda Marit 43:25
Showing up? Okay, daily.

Alex Beadon 43:28
What is one mindset that you think every entrepreneur entrepreneur needs to succeed?

Amanda Marit 43:33
Confidence? militantly confidence in yourself owning who you are owning what you do, knowing it’s good enough, knowing you have all the skills that attracts back everything that you need?

Alex Beadon 43:46
And what is a tip that you have for people in order for them to generate more confidence if they feel like they’re lacking it?

Amanda Marit 43:54
Hmm, journaling. So one of my favorite ways to do that is to get out a journal, and write down all the things that you offer the world, all your skills, all your abilities, all you bring out into the world, and remind yourself of your why and your mission and allow those two things to really just light a fire.

Alex Beadon 44:18
Like that. Okay, these next two questions are fill in the blank questions. So the world would be a better place if more people knew fill in the blank.

Amanda Marit 44:29
That there really are no limits. We hear it often. But it’s really true. There are no limits, and you’re never stuck.

Unknown Speaker 44:39
The book that changed my life was

Amanda Marit 44:42
one of the first books that changed my life was spirit junkie, Gabby Bernstein.

Alex Beadon 44:47
It’s so funny how, what has these different books and some books that like really changed people’s lives, other people read and they’re like, No, yeah, every voice has such importance. And this is so great for everyone to be listening to as well. Because even if you feel like there’s a million people saying the same thing as you, your voice is gonna resonate with people that all the other voices don’t resonate with.

Amanda Marit 45:13
So that’s totally, totally

Alex Beadon 45:16
off the top of your head. Who do you think I should interview next?

Amanda Marit 45:22
Oh, there’s so many amazing people out there.

Unknown Speaker 45:28
I know.

Amanda Marit 45:30
You should interview. Oh my gosh, there’s too many. There’s so many amazing entrepreneurs that I follow. You should interview Lena Kelsey jeroni. That’s a good idea. On my list, I figured I was trying to

Alex Beadon 45:48
for everyone listening, Amanda and I met in Tampa. And there was also another girl who was very much on the same wavelength and moving in the same direction. Her name is Lena. And so that’s why I was like, Oh, that’s a perfect person for you to recommend. And then you guys of course, did your course together.

Amanda Marit 46:07
We did. Yeah. About a year, year and a half ago, was the first program I launched was with her. So it’s exciting. Thanks

Alex Beadon 46:16
so much for joining us today. Before you leave, I would love for you to let everyone know where they can learn more about you and where the best ways to follow you online is

Amanda Marit 46:28
sweet. Awesome. Well, I just want to thank you, first of all, for your time, so much fun to catch up with you and talk to you and share the audience. You can find me at And then that’s my website, obviously. But I spend a lot of time over on my Instagram as well. And that’s really become my blog these days. And I do stories and lives and posts and things like that. And that’s at Amanda.Marit.

Alex Beadon 46:58
Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that. I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon and I will talk to you again very soon. Bye

Oh my gosh, you guys look how amazing this shrimp serata cocktail looks me Beatrice, an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. I’m all two of you. Well, I guess I’m just here by myself now. Don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www dot ground dash and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.

#007 – The 3 Golden Marketing Tips You Must Follow, Dealing With Setbacks in your Business, and How I Felt Threatened This Week.

Entrepreneurship is like Jenga. One miscalculation can cause a serious tumble. Entrepreneurship is also not like Jenga. Because you definitely have more than one way to solve the problems that face you.

“Many times, you are going to get a sour spoonful of medicine and you’re not going to like it and your ego is going to act up. But it’s just a reminder that the ego does not know what it’s talking about.”

Join the rollercoaster journey, that is Alex’s business, this week for a fly-on-the-wall perspective of how she kept her emotions and ego from going off course amidst some surprising and concerning news; how she discovered some insanely useful marketing tips in the process and how she keeps her cool even in the most challenging of circumstances.   

In this Podcast you’ll learn:

  • 3 Golden Marketing Tips
  • Getting your Audience to Remember You
  • Dealing with Competitors in your Industry
  • Being Thankful for your Circle of Support

Stay in Touch:
IG: @alexbeadon
Facebook: Alex Beadon

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In this solo episode, I’m going to be sharing a recent hiccup that happened in my business and how I dealt with it. I’m going to be discussing three golden marketing tips that really made a huge difference in my business this week. And I’m going to be sharing with you a story about how I felt threatened in my business this week. All in this episode. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hello, friends welcome to episode number seven. You’re listening to yours truly, Alex Beadon, here on the on purpose with Alex Beadon. podcast, I’m really excited to have you. And I just wanted to give you a quick, just total moment of gratitude. I cannot tell you how grateful I am for each and every single one of you who are listening to this right now. Your response and feedback on Instagram and the emails and the messages. It’s just really truly been something that has meant so much to me. I lost my youtube channel at the end of last year. And that’s really what sparked me to start podcasting. And I’ve been working on this for months. And so for it to finally come to life and finally be out there in the world and to get to hear your real life feedback is just a beautiful experience. So really and truly, thank you. So episode number seven solo episode, you know what these solo episodes are all about me coming here sharing the nitty gritty truth of what’s actually happening in my business behind the scenes. As you guys know, I have a love hate relationship with Instagram. On the one hand, it is frickin awesome, not like, I mean, come on Instagram stories are the best. But especially the feed like I have my own secret hatred of the feed because it’s really just like this highlight reel, right? It just everyone is showing like all the good things that are happening, you don’t really get to see what’s happening behind the scenes, which is why I love these episodes. And I think lots of you guys have been relating to these episodes, too, which is super, super fun. So nitty gritty of what’s happening behind the scenes, Laura went back to New York City last week. For those of you who don’t know, Laura is my best friend. She is also the operations manager in the business. And so we get to work together. And we are also best friends, which is really fun, nice vibe we have going on, she came to visit me for almost three weeks here in Trinidad. And it was an intense three weeks, if you listen to the first few solo episodes, you will see a common theme of talking about burnout and talking about stress and hustle and like pushing forward as much as you possibly can. And so I was really looking forward to her leaving not because I don’t love her. But mainly because I was just excited to have a little bit more breathing space. I think when she was here, we both felt this pressure of like, oh, we want to make the most out of our time together, blah, blah, blah. So now that she’s gone, it’s just nice. Things have slowed down a little bit. She left on Friday, I think her future husband, Scott is super happy to have her back at home. And it’s not too sad that we’re apart because we still got to talk to each other every day. And we’re going to be seeing each other next month, very, very soon, not even next month. It’s really in just a few weeks now, because she is getting married in Colombia, and I am part of her bridesmaid crew. I’m so excited. So yeah, it’s gonna be awesome. But she’s back in New York City, things have definitely like not to say that they’ve slowed down. But I think when one person is working, like when it’s just me, I have my own way of working, she has her own way of working. So it’s just like, we can both be in our own flow, which is very nice. So I have something pretty huge to announce to you guys. And this is something that I’ve known about now for the last month. And basically I think I hinted to it in one of the previous episodes. But a month ago, Catherine, who’s been on my team now for I would say about a year and a quarter. So like, yeah, a year and a few months. She messaged me, she was like, hey, you know, I want to come over. Like I want to talk to you. And I’d like to talk to you in person. So immediately I was like, oh gosh, like, I don’t know if something’s wrong. I don’t know. Like I was just I really had no idea what to expect, but I knew it must be something important. So I was kind of like bracing myself. And she shows up and I was you know, we had some nice little small talk as you do at the beginning and then I’m like, Okay, so like what’s up? Like, what’s why you hear what’s going on? And she’s like, I want to have under my resignation, I was like, I know. It is so weird having a business like honestly, having your own business is is someone told me this was it Adrian Dorsen. Someone told me this when I went to Hawaii for my mastermind, they were basically just like, having your own business is like constant problem solving every single time you’re like, Okay, we’re getting into a good flow like we’re moving forward, something is going to pop up, that is a problem that you need to solve, which, honestly, is the reason why I love I think I love it so much, because it’s constantly pushing me to be a better person to sharpen skills that I probably wouldn’t normally want to sharpen. So yeah, she came, she quits. But all done in love and peace, like she really wants to focus on other opportunities right now, which I’m very excited for her. I’m super happy that she’s going to be moving on to her next chapter. And I wish her all the best of luck with it. And I feel so grateful for our time together. When I hired Katherine, she was like, my very first official full time hire ever before Katherine, I had like lots of different people working with me part time, like a part time virtual assistant. And Cath was like, the first big decision that I was like, Okay, we’re gonna have someone working in the business full time. And it’s not just going to be me anymore. It’s going to be me and Kath. So yeah, so I mean, she means so much to me, she means so much to the business. She is really, guys every single time you see any graphics of mine, like whether it’s on my website, or whether you see like a pretty opt in page. Or sometimes, Katherine will make like different story graphics, I get compliments on my graphics all the damn time. And it’s because of Katherine. She is just a boss when it comes to graphic design. But she did so many other things behind the scenes, she was also doing customer service. And she was also doing like a lot of the techie website stuff. So her role was really varied. She’s going to be so so so missed, but I’m really excited for her and her new chapter and, and whatever it is that she decides to do next, I 100% support her and have an infinite amount of love and respect for her. She is truly awesome. So yeah, so that is something that today is actually her last day, as I’m recording this today is her official last day. So tomorrow will be the first day that it is just me and Laura working full time in the business. Of course, we still have Miguel, high Miguel, who we love as well, who does all of like the audio, the creative stuff copywriting video, he is a creative genius. So there’s still me, Laura, and Miguel. And of course, my fabulous mother, who is like my bookkeeper. But that’s kind of like, way more part time. But anyway, it is really cool that we’re moving into this new chapter. And that’s kind of how I’ve decided to look at it guys is like, I could look at Kathy leaving, and it’d be this really big scary thing, like, who am I going to find to replace her, no one’s gonna fit the team as good like she was she was really just a really good fit.

But you have like, you always get to choose how you show up in the world, right? So like, every time I come to some kind of problem, or not even a problem, but like a challenge or something, I always choose to look at it in the brightest way possible. So like, for example, this whole Catherine leaving situation, I’ve just been pumping myself up for the next person who’s going to replace her. I don’t know who it is yet. I don’t know, you know, what they look like where they live, I don’t I don’t know who they are. But I know they’re going to be an even better fit for this next stage of the company and for the business. And I’m just really excited to find them, get them into the team, and really have the a team that’s like, growing excited, happy to be here flourishing, taking responsibility. I’m just yeah, I’m pumped about it, as you can tell. So that’s kind of like what has been going on with me emotionally in regards to Kathy leaving. I’m gonna miss her a lot, but I’m super excited for whoever the next person is. It’s almost like, you know, like when you’re pregnant. I’ve never been pregnant before. But I would imagine you’re really excited to meet that person because you know, that person is going to be a big part of your life. Obviously, an employee is different than a baby. I know. I know. But guys, like I’m just pumped. I’m excited. Okay, I think I’ve made that clear. What else has been happening this week, we have been shifting our focus from the Facebook ads strategy where we were 100% doing a basically like a marketing funnel through Facebook ads to now doing a little Facebook ad strategy, but the majority of the strategy is all email based, which means that guess what, this week we’ve been writing a lot of emails. So most of the emails that are a part of our marketing funnel are like can I speak are already written so we launched back in March, April. I run that time the grandslam online course, which is all about Instagram stories and how to put yourself out there using Instagram stories. So since we’ve already launched it, we’re pretty much just going to take exactly the same emails that we used to launch previously, and basically repurpose them to be used in this funnel. So most of them are already written. But I do think that there’s a different element with an evergreen funnel. By the way, for those of you who may not know, Evergreen basically just means it’s available all the time. Evergreen means anyone can join at any time. So if we have a funnel, which is like a marketing funnel, we’re basically thinking, Okay, how do we get people into our marketing funnel? How do we get people to decide, yes, I want to sign up to the freebie, whatever that is, in this case, I have like a four part free video series on how to edit your Instagram stories. So like, that’s the very top of the funnel. And then the next step of the funnel is like, Okay, how do I get them to know like, and trust me, and then the next step of the funnel is like, Okay, how do I instill a sense of authority, and then the net, etc, etc. Like, there’s a whole science behind a marketing funnel. But what’s super interesting is that now that I’m not doing this live funnel, which is normally what I do, I do like a live launch. Instead, this time I’m doing an evergreen launch. That means that it requires more of me showing up in their inbox in a different kind of way. So I’ve been writing lots of different emails, experimenting with like, taking things that I would normally include in a sales email. And instead of having it at the end of the sales funnel, I’m bringing it up a little bit into the freebie funnel, so that people are getting to know me while they’re consuming the free content. So yeah, it has definitely been very interesting and very fun. And we’ve been writing a lot of emails. And in writing the emails, I realized that I was craving a refresher of who our ideal clients is, right? Now, whenever you are creating a marketing funnel, it is so important that you know who your ideal client is, if you don’t know who your ideal client is, then you do not know who you’re speaking to. And you cannot sell to that person because you can’t speak their language. If you want to sell something, you need to know someone’s pain points, right? In order to know someone’s pain points, you need to know who these people are. Right. And the last time that I really like went through this exercise is back in March, April. So before I started writing this week, I was like, Okay, let me do a quick refresh of who my people are an even better this time, I don’t have to guess because people have already bought Graham’s thumb. So I kept it simple. I just had the team basically go through the past 180 people who bought it, I was like, Okay, let’s find out who these people are. Let’s try and find them on Instagram. And what I did, guys is so freakin brilliant, you should do the exact same thing. What I want you to do is find your existing clients on Instagram, and basically create a collection on Instagram where you basically bookmark any anything that they may have posted, therefore making it easier for you in the future to go and check and see who are my clients? Who am I speaking to, right? Now, if you don’t have existing clients, let’s say that you’re just getting started in your business, you want to you want you to basically want to use your imagination and find people who you would consider would be your ideal clients once you have this collection. And for those of you who don’t know, a collection on Instagram is basically this thing where you can bookmark a photograph and add it to a collection. So I have a recipe collection, like a food collection where I go and look for like different ideas of healthy things to eat. I have an exercise collection where it’s like, okay, these people inspire me from an exercise perspective. I have a Oh, guys, this is great. I have a poses collection, can you believe it? Like if I ever see someone I’m like, Oh my gosh, that’s a great pose. I’m just not going to pose it. So like whenever I have a photoshoot, I can just take out my phone and go to my poses collection, and voila, there it is. But alas, I’m getting off topic, create a collection that has all of either your ideal clients or your existing clients and try to figure out what is the common thread between all of them. This was haunting me guys. Like I just could not figure out, like, what is it that really brings all of these people together? Because it’s so important that you get your messaging clear that you know exactly who it is that you’re speaking to, so that you can speak their language and sell to them. Right. So I looked at all of these people. And to be honest, at first I was I was truly stumped. And I had the conversation with Nick. And I was like, I just cannot figure out like what is it that brings all these like random industries together? And he was like, all of these people are in businesses that are in hyper competitive spaces. In other words, these are people who feel the pressure of competition because they feel like everywhere they look there is someone who is trying to do what they’re trying to do. And I was super excited by that thought. If you follow me on Instagram stories at Alex Beadon, you will see it Now that I spoke about it, I was asking you guys questions about it. I was like, Do you feel like you’re in a hyper competitive industry? How does it feel blah, blah, blah, like, we had a lot of conversations about that, which was awesome. Fast forward until I actually had all of the data. And I started to like, divide them into categories of their industry. Right. And so me and Laura started well, actually, Laura, basically did the entire breakdown. And we figured out that of the last 180 People who purchased Grand Slam, about 70% of them are coaches. 70%. That’s huge. That’s huge. Right? So for me, what does that mean? That means number one, I need to decide if I want to say, Hey, guys, this is an Instagram Story Course, just for coaches. Or I can decide not to go down that route, and pretty much go down more of a route where it’s like, Hey, you’re in a hyper competitive space, and you want to stand out, and this is the product for you. I think I have a lot of coaches who purchase Grand Slam, because a lot of coaches follow me. So I did another poll today on my Instagram story, by the way, guys, polling your audience, huge. If you’re not pulling your audience, start doing it, because you can get so much data that’s going to help you be a better marketer, through asking questions. That’s why like, if you’ve ever been in a direct message conversation with me on Instagram, you’ll notice that I’m hyper curious, I ask a lot of questions. And really, it’s just me trying to get to know you better, trying to understand my market better trying to do that market research. Right. So anyway, I did a poll today. And I was like, or was it yesterday was at some point? And I said, How many of you are coaches? And it turns out that about 50% of the people who participated in that poll are coaches, right? I think the reason why I have so many coaches following me right now is because I myself am a coach, I live that coaching life. So I think whatever it is that you are, you have a tendency of attracting that. So like we have a lot of business coaches, life coaches, health coaches, wellness coaches, we have, like personal trainers, fitness coaches. So we have, and then a lot of spiritual coaches as well. We have a variety of coaches, these are all people who want to help other people lead a better life, which is freaking awesome. However, I’m not sure that I really want to promote Grand Slam as an Instagram Stories course that is just for coaches. So I think after all of a sudden done, I think we are more specifically going to be targeting people who are in a hyper competitive space where they feel like they really want to be seen and heard online, they really want to have an online presence that where they feel like they have a relationship with their audience, I think that is who it is that we are trying to target. But I would not have known that had I not done the research. Right. So that is something that I would highly highly recommend to you guys is knowing your clients. So in this episode, I’m going to be sharing with you three golden marketing tips that I’ve used this week. So the first one is know your clients, right? Make a collection on Instagram of all of your ideal clients or existing clients, and see what the commonalities are. And don’t just rely on your own thought process. Because sometimes as business owners, our head is so deep in the sound that it’s hard to see. Which is why I bounced off of Nick and I was like, Yo, Nick, can you help me with this? Like, take a look at all these people here on Instagram? Let me know like, what is the commonality and he was the one who was like, Oh, they’re all in super competitive industries. I was like, Oh my gosh, wah, you should have seen me when he gave me that. I was like, Nick, how did I not see this? You are brilliant. Thank

you so much. Yay for having a partner who is also excellent at marketing. Okay, so that’s tip number one is know your client. Tip number two is be visible. Me and Laura had this conversation and wanted to bring this to your attention because the number of people who purchase Grand Slam so if to me, if you purchase grand slam you have your own business, you’re someone who’s trying to become more visible online, the number of people who bought Grand Slam, who are literally the least visible people who have Instagram accounts that from from just one glance, it’s very difficult to tell who you are and what you do. That’s a huge problem, right? You need to have 100% clarity in the message that you’re putting out there online. It should be clear and easy to understand who you are, what you do, how you help people, what your products and services are. So my question to you listening to this episode is when people go to your Instagram page, is it 100% obvious? And really ask yourself that question like literally tonight? What before you go to bed, take out your phone, take a look at your profile, and be critical of it. Ask yourself if I was a stranger and I did not know who I was. Would this be easy to understand like is this speaking to my ideal client? Right and so it’s easier for us Some people than others, like if you’re a photographer, that’s a very visual thing. You’re so lucky if you’re a fitness person, and you can do like before and afters, oh my gosh, again, visual, I love it. If you’re someone who’s selling a service that might be harder to like, really, visually represent the transformation or visually represent what it is that you do. What can you do to try and communicate it visually? Even if it’s not as black and white as like, Oh, I’m a photographer, here are my photos, right? So for me, I’m someone I’m all about Instagram stories. I’m all about visibility online, putting yourself out there online being seen and heard online so that you can spread your message and make more of an impact with what you’re doing. So for me, I was like, Okay, how do I visually get that across to people. And something that I’ve been trying to do is include more pictures of me with my laptop of me with my phone. So people can really associate me as someone who is going to teach them how to communicate online. Right? So ask yourself, like, what can you do visually, so that when people just look at the pictures on your feed, they can get a sense of who you are and what you do, right? Also your description, like that bio area where you get to describe who you are what you do, don’t just put I’m a chocolate lover, I have three dogs. I’m a mom, no, I want to know, like, why should I follow you? What is your account about and you can experiment with this guy’s like, I if you take a look at my Instagram bio, I change it frequently. I change it like with the wind, whatever mood I’m in, that is what my bio says. So like, don’t be afraid to switch it up. Don’t be afraid to try on new titles. You know, sometimes I think people get really afraid of owning a title. Just own it, like put it out there. See what happens? See how it makes you feel? Does it feel like you just did not feel like you you’ll never know until you try it. Right? So I’m highly encouraging you to make sure that when someone Google’s your name, or Google’s your business, when someone shows up at your Instagram page, or when someone finds you on Facebook, how easy Are you making it for them to understand who you are. And what you do? better question for you is, when your ideal client lands on your page, what percentage of likelihood are they going to have to really understand that you’re the person for them? Food for thought, right? Cool. The third golden marketing tip that I have for you is to know your competition. This is something that I think is a little controversial. I know there are so many people who are like, don’t ever look at your competition. But I think that knowing who your competitors are, and seeing the trend in your industry, so that you can avoid it, especially if you’re in a hyper competitive industry is going to be so important. Right? So like, even if I look at me, and like business coaches, I feel like business coaches have a bad rap. And it’s because there is no barrier to entry. A lot of people are just coming out and be like, I’m a business coach. And they they just don’t know what they’re doing, which is fine. I mean, I don’t I really hate judging people, guys, I hate judging people. So I do my best to not judge. But what I’m trying to say is that a lot of business coaches have a tendency to all look the same sound the same be doing the same things be posting the same things. It’s like they’re all clone copies of each other. So your job as a marketer. And my job as someone who’s trying to make you think about marketing is how can you stand out? So how can you look at everyone in your industry? How can you look at the people who your ideal clients is trying to decide between? And how do you make sure that you stand out? How do you make sure that they are like, Oh, Alex speed, and I remember her? How do we make sure that that happens? Right? So I’m just gonna kind of brain spew is that a word brain? I’m gonna make it a word. I’m gonna bring in spiel on you. Here are some ideas, okay? Firstly, if you are trying to build an audience, and you’re trying to build an online presence, and you are not creating content on a regular basis that your audience can hold on to, then you’re doing something wrong. And that doesn’t mean that you need to start putting out bad quality content tomorrow just for the sake of putting out content, but it does mean that you should start thinking about your legacy online. So for example, when people speak about Alex Beadon, people in the past would always be like, Oh my gosh, if you watched her YouTube videos, she’s amazing. Chatty Tuesdays. I love it. I live for that every single week. Now, my YouTube channel has completely disappeared. The next day. I didn’t come out with a podcast. It took me seven months. Is that correct? Yes, seven months from losing my youtube channel to like get prepared to release this podcast. But here we are seven months later and it is released. So what I’m trying to say is like you don’t have to rush content out. But I think creating content for your ideal clients is what is, is it’s just such a fantastic way to stand out because most people aren’t doing it. Most people aren’t putting in that much effort. So for you to say, Oh, I have a podcast or like, oh, I put out, it doesn’t even have to be weekly, it could be like a monthly something. It could be a blog post, it could be just anything. Write something that people can hold on to something that people can remember something that people can get excited about. When you think about the people who follow you online, you want to think of them as a community. A community feels like a community when together, they know that they stand for something. For example, I love this woman, her name is Elizabeth D alto. Back in the day, I would say like maybe two years ago, I had a straight up obsession with her, I would listen to every single podcast she came out with, I would read every single Instagram post, I absolutely adored her. And I really wanted to go to one of her in person retreats. So I flew all the way from Trinidad to California for one of her in person retreats. And I will tell you the most beautiful thing about arriving there and meeting the other women there because there were I think there was like maybe 10 of us, I felt instantly connected to them. Because I knew that if we were all drawn to the same person, that we all shared a huge commonality. To me, it’s like that’s what being a part of a community feels like. Right. So like, it’s kind of like the same with sports. If you look at sports, people who know the game of football, or as Americans call it soccer, they have something to talk about, they have something to connect them, even if they’re complete strangers, they all can talk about this one topic. So we want you and your brand and business to be that one topic that connects people and brings them together, right, because then you’re not just adding value in the form of your content, you’re also adding value in the form of your community. So if I look at my community, I’m really bringing together people who are hustlers like y’all are. So as bad as it is insane. Like I look at you guys, and how hard you work, and how high your goals are, and how high achieving you are. And to me that is so inspiring. So that’s one side of us. And I say us because I’m a part of this community too. But then at the same time, we are also people who value the experience of life, we know that we are only alive once, we want to make the most of it. We want to live our happiest, most fulfilled lives. So we’re not just obsessed with work, work, work, work work. We’re also obsessed with like being right. That’s why I call this whole podcast on purpose. I wanted people to know, this is what makes us a community. This is what brings us together. So I guess what I’m trying to say is like, just start to think, you know, what are the things that can bring your community together? Simultaneously bringing it back to marketing, tip number three, which is all about knowing your competition, know what your competition is doing? So that you can Zig when everyone else is zagging. Right, zig when everyone else is zagging. I feel like I stole that quote from someone. I don’t know why it’s lodged in my brain. I don’t know where it came from. If it’s someone else’s, I really apologize. But that’s what we’re trying to do here as marketers, we want to zig when everyone else is zagging. So in order to do that you need to have a really good understanding of your industry and of your competition. That’s all I’m gonna say. Okay,

speaking of competition, competition has been a pretty big theme for me this week. So I don’t really know how to talk about this. I’ve never like this is one of those weird things where it’s like, I want to, I want to share what happened without sharing all the details. But this week, I felt threatened in my business. And I’ve not felt that way in a really long time. And I felt like it was worth sharing. And it was valuable to share. Because I know that this is something that business owners go through all the time. So I will kind of give you the history of of like my experience with feeling threatened in the past. And then I’m going to share with you what happened to me recently. So my experience with feeling threatened in the past has been that people have come to me and been like, hey, so and so is doing this. It’s just like what you’re doing. Like, sorry to be the bearer of bad news. And I’m like, Dude, I do not feel threatened by that person. Like that person is just doing her own thing. Like, let her be like everything’s fine. Like normally these things can just like slide off my back. Someone can literally, I mean, copy my style, copy my message, copy my posts. I mean, I’ve had all of that none of it bothers me. To me. It’s just like cool. Like, whatever. I mean, there’s only one I like speed and so if you want to try and be like speed in good luck, because you ain’t never going to be me. This is a little bit different. So basically, I had a friend reach out to me, and she was like, hey, I want to do something. And it’s very similar to what you’re doing. And I don’t want you to be offended. And I’ve, I don’t even know how to talk about this without giving everything like I don’t really want to mention her name. I don’t really want to mention that the specific situation, because to be honest with you, it’s not a problem. The important part of the story is that in the moments that she told me, I, I mean, I did not take it well. And I’m someone who’s really easygoing. And now I think this is a mixture of things. Number one, I think, because it was my friend, I felt a little bit betrayed. I felt like she, even though she was bringing it to my attention, there are certain details that I feel like could have been done differently. It was just like, to me, it just felt like a betrayal. Right? That was my immediate feeling. At the same time, as you guys know, last week was a super stressful week for me, there was just so much going on, I was working so hard I was, I was coming to this point of burnout, I don’t think I was emotionally in a very good space. Let’s put it that way. So I immediately woke up and I was I read her message. And I was like, Dude, I need to clear my head. So I went for a run. And then I’m just kind of let my eye it was weird. It was like, I felt so threatened by what she was doing. Because basically, she was coming out with a competitive product, right. And to me, I was like, she’s really close in my space, she’s coming out with this competitive product. I feel like it just felt like a huge betrayal. And it’s like, I was feeling all of these feelings of anger and betrayal and hurt and confusion, and just all of these emotions. And at the same time having this this really compassionate, forgiving, like, Higher Self feeling of, hey, you just need to like, let yourself go through all of the emotions. And then you can come to like the clear space of actually moving forward and letting this go. Sometimes you just have to, like feel all the feelings, right? So I had to give myself the space to feel all of the feelings. And while I was feeling all the feelings, I had to know and trust that I was going to get to a position where I could see this clearly, I knew that in that moment, I was only seeing things with ego, I was seeing things with competition with lack of abundance, like I knew that the way I was looking at it was not correct or ideal, but it’s like I had to give myself that space to feel all of it without reacting. And I think this is a really important part of being a business owner, or like anything in life is like if something happens, and you have a really strong, emotional or out of character reaction. It’s really, or at least for me, it’s really about not reacting. It’s about letting the feelings pass through your body doing whatever it is that you need to do to digest those feelings. And then coming to a place of clarity where you can step back and be like, oh, you know, how do I like? Who is the person that I’m choosing to be? How do I want to react to the situation. And so it really took me a few days to get to a silence space, where I had felt through all the feelings gone through all of the emotions, to then come to a more healed place, and finally able to sit down and be like, Okay, how do I want to respond to this situation? Who’s the person that I want to be? And I decided, once a few days had passed, and once my ego had settled down a little bit, I could see it for what it was. And what it was, is that in when you are in business, number one, like you can’t be mad at competitors. If you’re mad at competitors, you’ve already lost the game, right? So number one is like healing my relationship with competition. And being like if someone is coming out with a competitive product or service, it does not take anything away from me. In fact, it only encourages me and inspires me to up my game. So that kind of solves the whole problem of like, oh, like what if she’s coming out with a competitive product? Like it’s all good, I welcome it with open arms, I can see that there’s enough for everyone to go around. Secondly, community over competition. This is something that is like one of my highest values is like I don’t like the feeling of like I’m competing against this person. Right To me, it’s like I want to compete against myself. I want to be better than I was this time last year. I think it’s so easy, especially now with the internet guys to look around and be like oh so and so is killing it. So and so is doing so well. So and So accomplish this, that and the other blah blah blah. Like if you want the number one way to be unhappy. Compare yourself and your business to people On Instagram, because I’ll tell you what it works like a charm.

I want to live a life where it’s like, I look at my competition, I look at the people next to me. And it’s like, cool. How do we create that, that feeling of community over competition, of being helpful towards each other, and of uplifting each other, and of encouraging each other to stand out in our own unique ways. So that really, and truly, we’re never competing, because the person who buys from me is going to be a totally different person than the person who buys from you. And maybe I know a lot of people probably look at that and think you’re crazy, like competition is the devil, cool, if that’s what you want to live your life and run your business that is totally 100% Fine, because it is your prerogative to do so. I just choose to live my life in a different way. Right. So that was the second thing. The third thing is that she’s technically like, when I actually sat down and looked and compare the two products, she’s technically not even competing with me. And this is the tricky part of the ego. And this is why I don’t respond. When I’m in the midst of my ego. It’s really and truly because I can’t trust my ego, it fuels your ego to be bitching and complaining about what so and so did it fuels your ego to be like, Oh, my gosh, I can’t believe that happened. I can’t believe she did that, or whatever the case may be right. But at the end of the day, like that brings you nothing. I look at every single instance that I have acted upon, whatever my ego is feeding me and it has never ended up well trust me. So every time I feel that little ego, feeling rise in my body, I know it’s time for me to take a deep breath, be silent, sit back, take no action, and just let the feelings be and just let the feelings course through my body and do what they need to do and pass. And once the ego had settled, that’s when I realized that we are in fact, not competition at all. Her product is completely different to mine. And I started to, instead of in my mind be like, Well, like I just had so many questions. Like I said, I don’t want to go too far deep into it. But I had so many questions. And so instead of questioning her and being like, why didn’t she do this? Why didn’t she do that, I decided to just approach the entire thing with love, because I want to be the kind of person who approaches every situation in my life with love. So I’m like, Cool, she made her decisions like she decided to do XYZ like that is done and dusted. There’s nothing I can do about that. But I can control how I react to it. So I can either react to this in a way where I’m like, Oh, like this is going to take something away from me. This is competition, blah, blah, blah. Or I can try and find the opportunity within the middle of all of this. What is the opportunity that’s here for me? What is it that I’m not seeing? And just spending some time meditating on that and being like, Okay, I’m open to any opportunity that can come my way from this. I’m open to seeing things differently than I’m currently seeing things. And that’s the first step is like wanting to not feel all of the ego feelings. Like just wanting it wanting to feel differently, asking yourself, Who do I choose to be in this moment? How would I like to respond to this, what would be like the best way for me like what would feel best for me? Well, it would come from a place of love. And so immediately, like a few things came to mind number one happiness for her that she has found this new product that I think is going to be hugely successful for her. And knowing that the way she’s presenting it is going to be completely different than the way I’m presenting it and trusting that she’s going to do it in her own unique way that really stays in her zone of genius. Awesome. The second thing that comes to mind is that she is one of my friends. That’s why she texted me to give me a heads up. That’s why she brought up the come up. That’s why she brought up the conversation. And knowing that since we’re friends, this actually brings more opportunities for the both of us, because we now have very complementary, complementary, complementary. How do you say that word, I think it’s complementary, complementary products. So in other words, there’s more opportunity for me here because her having this product is going to give her the opportunity to shout out my product and vice versa. So even just like planting the faraway seed in my mind that there might be a way for collaboration, or there might be a way for us to really support each other with the products that we’ve created. Cool. The next thing that comes to mind is from that question that I told you, I like to ask myself is like, what’s the opportunity here? What is it that I’m not seeing? And for me, the opportunity is getting even more clear on who I am and who I serve. When someone comes out with a similar product or a product that’s, you know, in line with yours. It really helps you to see that differences to see the contrast, you’re going to notice I speak about contrast a lot. In the last solo episode, I spoke about the importance of creating content and putting stuff out there online so that people can get a better idea of who you are what you do, because it’s going to give you a better idea of who you are, what you do, and what makes you different. That’s also contrast, right? So I’m grateful for this experience. Because she came out, she was like, Hey, I’m going to do this in this way. And it made me realize that I was doing it in my own unique way that I can now capitalize on communicating better to my audience about who I am and what I do. Right. So that to me was like the golden opportunity there. Anyway, I was a little bit hesitant about sharing this entire story with you guys, mainly because I didn’t want to bring any drama onto the podcast. Like, I don’t want you to think that me bringing this up has anything to do with me having sour feelings about a certain situation, the importance of me bringing this up, is really just being real with you about what I struggled with this week, which is what this entire podcast is supposed to be all about. showing you what I’m struggling with showing you what I’m winning with sharing my lessons with you, highlighting anything that I’ve seen you guys struggle with, that I have knowledge about, like, to me, that’s what this, these solo episodes are really for. So I wanted, I thought it was really important for me this week to share this story with you. Especially because I found it so interesting that I had this struggle with competition and with someone who I thought was making me feel threatened and my business. And in the same week, I had such an exploration of my own competition and of my own ideal clients and my own product, what makes me different, I’ve been trying to craft this sales message through these emails that I’m sending out to all of my grand slam people. And this experience happening in the same week that I’m focusing on knowing my industry, knowing what’s out there, so that I can better stand apart, it was like, I don’t know, to me just serendipitous. I love that all of these topics came together so beautifully. And I hope that the takeaway for you is that many times you are going to get a sour spoonful of medicine and you’re not going to like it and your ego is going to act up. But it’s just a reminder that the ego does not know what it’s talking about. And just because you have very strong emotions about something doesn’t mean that they are true or that they are right. Or that that is the way to behave. Or that those are the feelings you should take action on. So it’s just an invitation to really try and see the opportunity in every situation, to allow your ego to feel the feelings and to let it pass through your body without taking action. And to also find that silent space where you can be reflective of whatever that situation may be. And really ask yourself like, how do I move forward? Like, who is the person I want to be in this situation? How do I want to feel about this situation, because guys, it is your choice, it is always your choice. You cannot control the events in your life, but you can control how you feel about them and how you react to them. Other than that, this week, I’m just feeling particularly grateful for all of the people who support me, in my life. I feel so blessed. When I look around at everyone who’s working with me. I look at the people who are in my actual life. I love the fact that, you know, I was having this problem earlier this week trying to figure out like, who are my people? What makes them different? What do they all have in common? And my lovely boyfriend, Nick being able to step in and be like, oh, like, here’s the obvious answer, right? So I’m really just appreciating the fact that I have someone who is my partner, who can help me in that way, who’s really good at marketing, who really understands business has a successful business of his own. Like that’s something that makes me feel super supported and heard and seen and understood, simultaneously. If you’re listening to this, and you’re like, I don’t have a partner like that, know that every individual person has unique things in their life that supports them, and become obsessed with figuring out what those things are in your life so that you can be super grateful for them. Focus on what you do have focus on what it is that you’re trying to create. For me that is one of those things that is pretty much non negotiable. I mean, never say never. But I think for me it is a non negotiable that I do want to have a partner who is an entrepreneur, but know that just because it’s a non negotiable for me does not mean it’s a non negotiable for you. I actually have plenty of entrepreneurial friends who have chosen partners who are not entrepreneurial at all, and that’s the way they like it because they like to be the person who’s entrepreneurial and working on all these different projects and they like to have someone at home who they can totally disconnect with right So, always look at what you’re grateful for in your situation.

Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere, just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me, when you message me telling me what your aha moments were telling me what it is that you took away from the podcast, it helps me understand what is most valuable to you, and it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Also, I’m giving away three one on one coaching sessions for free. That’s right guys, I’m giving away three one on one coaching sessions. And it’s super easy to apply. If you go to podcast dot Alex scroll all the way down to the bottom you will see a footer that says win a one hour long coaching call with Alex Beadon details here, click on the details here section and you will find all of the details of how to enter to win this amazing giveaway where you can pick my brain for an entire hour does not sound like fun because I can tell you it’s going to be pretty life changing for three special people. So definitely make sure you head on over to podcast dot Alex Scroll down to the bottom to get the latest details on our giveaway. Thank you guys so much for watching. I hope to hear from you over on Instagram you can find me at Alex Beadon and I will talk to you again very soon bye

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