#030 – How Ashley Strommen Used Lyme Disease as a Catalyst to Start Her E-Commerce Business

In this episode, I speak to Ashley Strommen, co-founder of Sutra, a company that creates superfood lattes. While fighting for her life, she received her Nutritionist certification and began experimenting with natural healing techniques including using superfoods. That’s when she decided to create SUTRA’s beautiful Turmeric Latte and Cacao latte, and created a business to help people nourish their body. What I find so interesting about Ashley is that she turned her life’s greatest struggle into her life’s work and she’s a beautiful example of never giving up.

She shares her battle with Lyme Disease, her biggest challenges with her e-commerce business, why influencer marketing didn’t work for her company, and the marketing strategies that are working for her today.

This is On Purpose.

5 Things You’ll Learn:

  • Why nurturing your personal brand is just as important as nurturing your business brand
  • Lessons about starting your own e-commerce businesses
  • Why nothing should ever stop you from going after your dreams
  • The importance of morning routines and how long they should take you
  • Why paying attention to your body and wellness helps your business
  • & so much more


Check out Ashley:
IG: @sipsutra
IG: @ashleystrommen 

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In this episode, I speak to Ashley Stroman co founder of sutra a company that creates superfood lattes. She shares her battle with Lyme disease her biggest challenges when it comes to her ecommerce business, why influencer marketing didn’t work for her company and the marketing strategies that are working for her today. If you’re interested in E commerce, if you’re interested in living your most healthy life, then this episode is for you. Welcome to on purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath. Relax, and let’s get you back to where you belong. On purpose

Hey, friends, so the other day I’m on Instagram as usual. What am I not on Instagram? Anyway, I’m on Instagram and I got tagged by someone in our amazing community called Hollins. Thanks, Holland. And she was telling me that I should interview this girl Ashley on my podcast. So I take it with a pinch of salt. I add her name to our list of suggestions for future guest episodes. And I just move on with my day. Next thing you know, Ashley emailed us and shared her story and that’s when I knew I had to have her on the podcast. Ashley is the CEO and co founder of sutra, a healing superfood latte blend. Prior to creating sutra, Ashley was bedridden with a chronic disease that left her with debilitating brain fog, constant fatigue and immense muscle and joint pain. While fighting for her life. She received her nutritionist certification and began experimenting with natural healing techniques including using superfoods. So that’s when she decided to create sutra. She has two different flavors, the Tumeric latte and the cacao latte. And she created this business to help people nourish their body. Now what I find so interesting about Ashley is that she turned her life’s greatest struggle into her life’s work. She’s a beautiful example of never giving up. And I really wanted to throw in an E commerce business owner into the mix here on the podcast because I know so many of you guys are in the E commerce space. So if you enjoy this episode, and you want more episodes like it that are in this ecommerce space, or maybe you just have a comment to say about the fact that this is a health episode as well. I would definitely love to hear from you over on Instagram. You can find me at Alex Beadon. Your feedback is priceless. Okay, guys, enjoy this episode. Ashley, thank you so much for being here with me on the show today.

Ashley Strommen 2:40
Thank you so much for having me.

Alex Beadon 2:41
I start every single interview with the same question. And that question is what do you find most nourishing about having your own business?

Ashley Strommen 2:50
Oh, my goodness, there’s so many things. But the first thing for me is that I’m able to focus on my health every single day. And I don’t have somebody telling me that I can’t do that. For all when I worked in corporate America, it was you had to be at this meeting at 7:30am. And Sundays, I didn’t feel well. And I was trying to listen to my body and sit in the bathtub for longer. Or maybe I needed an extra green juice. But I didn’t have time to make that being an entrepreneur means that if I don’t feel well, or if I feel great, I can adjust my schedule. And so I love that I can nourish my body from the inside out by myself. And I’m the boss.

Alex Beadon 3:26
Beautiful. And that actually brings us on very nicely to the first thing that I really want to dive into with you. I want you to tell us about your story with Lyme disease. It’s a crazy one. Yeah, I did a lot of research. Because to be honest with you, and you probably know this, most people are at least for me when I’ve heard of Lyme disease before but it’s like I’ve zero understanding of what it actually is.

Ashley Strommen 3:50
And most people don’t. So you don’t have to do that. It’s it’s very, it stinks that there’s a lot of misinformation in the media and honestly, for doctors as well. But um, a little bit about my story, and I’ll get into proper diagnosis and all that. Yeah, let’s do it. So I grew up in Wisconsin, Minnesota, and I have a tiny bit of an accent if I drink more wine, more wine like I’ve had it today. But if I drink more, thank you, I promise I was over. I grew up there. And I was always in the books. And so we had ticks all over all the time. Like it wasn’t a big deal. Like oh, you have a tick. Yeah, it was more of an annoyance and we didn’t know anything about it. And so I was healthy up until the age of 24, which when I had a breast augmentation enlarge. And at that time my symptoms started. And at that point, we didn’t know it was wrong. So for two straight years, I consistently got worse and worse and went to 30 plus specialist doctors, the best people and they could not tell me what was wrong. They gave me symptomatic diagnosis is like fibromyalgia, recurring mononucleosis, which doesn’t even exist. And at the end, they were saying that I may have early onset Alzheimer’s at the age of 24. And that’s why parents were like, You guys are idiots. She’s 24 years old. So we went to a naturopath and they ran the correct tests that diagnosed me with chronic Lyme disease as well as heavy metal poisonings to the point that it was impacting my brain function. vitamin deficiencies, hormone imbalances, all these things that traditional doctors never tested for. And so at that point, I started doing natural treatments, I started to research the correlation between diet, lifestyle and healing. And so I became gluten free, dairy free, sugar free, meat free, caffeine free. It’s a long list and started doing different mindset tactics and detox, you know, implementing detox in my everyday life, and I started to heal and now I am healthy and thankful.

Alex Beadon 5:48
Wow. So okay, so when you were 24, that’s when you started getting the symptoms. And then

Ashley Strommen 5:55
around 24

Alex Beadon 5:57
Yeah, right. And then it was two years until you actually figured out what it was.

Ashley Strommen 6:02
Yeah, two years of doctors telling me I was crazy. Two years of doctors getting the antidepressants when I wasn’t depressed. Every single test under the ocean that doctors could think of, and it was Cyprus, I just kept getting worse. I stopped having I, I wasn’t able to speak or understand what people were saying to me, I was in so much pain, my boyfriend had to dress and undress me. I mean, I was bedridden. In that. Yeah,

Alex Beadon 6:29
I did a lot of research on Lyme disease, to prepare for this interview. And it’s crazy and correct me if I’m wrong. This is like my impression, after all the reading and watching videos that I did. So you can let me know how accurate this is. But just so that all of the listeners are up to speed. Lyme disease basically happens when you get bit by a tick. And the tick basically, like, injects its whatever it is in its stomach into your body. Right?

Ashley Strommen 6:57
Yes and no. Okay, so that is correct, but there’s a little bit more to it. So it’s not just ticks, a lot of different species can carry Lyme disease as well. And not allow have Lyme. And so you can have a tick on you. And that’s why I don’t want to I don’t want to scare people. Yeah, that’s not the case, you can have two under ticks on you. And none of them have line, you can have one tick on you. And it has Lyme, as well as the fact that if your immune system is boosted, if you have a tick on you with Lyme, your immune system can fight it off. And you’ll never have symptoms, you can actually live in your body for your entire life never symptoms. And but yes, so that is correct. But there’s other things too.

Alex Beadon 7:35
And then from what I understand, the normal symptoms are that like the next day you have a flu, the flu goes away, you don’t really think anything of it. And then it comes back, it goes away, it comes back because way the symptoms vary from person to person. So it’s really hard to be able to say, this is what you have, because the symptoms also mimic other diseases.

Ashley Strommen 7:55
So So once again, that is mostly correct, but adding to it a little bit. So there’s two types of Lyme disease. There’s acute Lyme, and there’s chronic Lyme, and this is this is greatly debated, although acute Lyme is when you get bit by tick, you get the rash, and you get the flu, and then you’re able to go to a doctor and get antibiotics for two weeks, and then you’re perfectly fine. You’ll never have any issues it’s done. The second type of Lyme is chronic Lyme, and that is sometimes people do not get the rash, or if they do get the rash. They don’t know that it’s mine. And so when that happens, I have to turn off my phone. When that happens. Yes, sometimes people can have lingering symptoms, everybody has different symptoms. Some people have physical pain. Some people have brain fog so severe that like me, it lowers their ability to speak or understand what people are saying to them. Some people have vision problems, they go blind, some people they aren’t able to walk anymore. I’ve seen a lot of people in wheelchairs, I mean it ranges from stomach issues head issues body I mean it’s it’s crazy

Alex Beadon 8:58
and so is the difference between chronic Lyme disease and acute Lyme disease just the fact that someone got it and didn’t take care of it didn’t treat it didn’t know what it was. So it was in the body for too long and then it became chronic.

Ashley Strommen 9:10
So acute means that it can be healed with antibiotics very quickly, I’m quoting is a long term thing and in order to treat yourself it’s far more complex and difficult to figure out the right thing that works for you. So so you

Alex Beadon 9:27
could get Lyme disease and then have it for a really really long time not know that it’s what you have but it’s still acute so you’re still able to get rid of it. No. Okay.

Ashley Strommen 9:37
Okay acute is right when you get better you get okay okay, know that you got bit you you receive antibiotics, and now you’re better and that’s the stage anytime it’s longer than that. I think some stats do anywhere between 30 to 60 days, that’s well and turn turn chronic so does lead to chronic sometimes people get bit and they don’t get antibiotics and their immune system fights it off. Fine, and sometimes it becomes chronic, like myself. And that’s when things get

Alex Beadon 10:05
tricky. It must have been such a relief for you to figure out what it was.

Ashley Strommen 10:10
It was, but at the same time, it wasn’t. And that time and this was a few years ago, there wasn’t a lot of information online out there.

Alex Beadon 10:18
There’s still not a lot of information, like I was Googling and researching, and I was like, geez, like, no one’s talking about this.

Ashley Strommen 10:24
Yeah, there’s not a lot of correct information out there. And that’s the tricky thing. And so at that time, just like anybody gets a diagnosis, and then here’s your diagnosis, but I don’t know how to help you. Okay. And not only that, but I would go to doctors that say that they can help me. And then I would say, can I speak to a couple patients that have been healed through you, and they would give me those patients, and those people were maybe at 70%, but they weren’t 100% better. And I could not find anybody aspirational, where I could say, This person had Lyme healed, killed themselves. And now they’re healthy. I there was nobody at that time, that find a single person who was able to tell me, I was sick. Now I’m healthy. You can be healthy, too. There was no. And so I, you know, it was like a death sentence, technically, because I couldn’t find anybody that healed. So it was very scary.

Alex Beadon 11:10
Wow. Wow. So what is the first step for you then? Like, once, once you find out, you found out what it was that you had? I know that you went down? Like you tried a lot of different things. So can you tell me about your journey from going from a place where Okay, have this thing it feels like a life sentence to actually feeling like, oh, I can see the light at the end of the tunnel, I’m actually getting better.

Ashley Strommen 11:31
It’s been a long journey, and it’s still a journey. So in the beginning, I have a lot of doctors say that long term antibiotics is the answer to to heal. I personally don’t believe in that, because I tried that. And it didn’t work for me. But once again, everybody is different. So sometimes people work with antibiotics and natural treatments. And it works. For me, it did not. And so for two years before I actually had a correct diagnosis, I tried every antibiotic and traditional medication under the sun, it did not work. When I got the correct diagnosis, they then moved me into dental treatments. And so for me, I did a lot of IV antibiotics, and so not, not in a bad season IV natural treatments. And so high doses of vitamin C, hydrogen peroxide, and ozone therapy, a lot of things from IVs that went into me and nourishing. And then I also had to work on my vitamin deficiencies. So I got shots over the buck, and took a lot of supplements. And I also started to detox my body a ton. So I bought an infrared sauna, which I recommend to many people out there who believe that either have chronic disease who want to lose weight, or with chronic pain, specifically, a ton. I started detoxing just my entire house. And so all of my cleaning supplies, I threw up all of the toxic crap, my makeup, my hair, I mean, my, my drinkware I mean, everything’s glass. And so I went through and I got rid of everything that could be toxic and harming my body. I started to nourish my mind and my soul. And so I saw therapist, which I think is very, very important to get rid of the toxic emotions that you’re holding inside of you. I sought therapy to get rid of issues, sadness, being scared. And I started writing gratitude list. I did a lot of different things. And even today, I am now very, very healthy. I would say I’m 90%. But there’s still things that hit and I get sick again. And so it’s not entirely gone. But compared to where I was, it’s night and day.

Alex Beadon 13:36
Yeah. So I mean, at that point, it’s literally taken over your entire life.

Ashley Strommen 13:41
Yes. Oh, yes. Oh, yes, with my life, but everybody around me has a chronic disease in general, not just it doesn’t just affect the person that is affected affects everybody. So my boyfriend at the time. He. I mean, it was terrible. He had to physically care for an invalid. 24 Who wants to do that? That’s insane. You didn’t need my parents were petrified. My entire family was scared. But at the same time, they didn’t know what it was. So they were confused by it is actually sick. How are we getting our help? She’s not pushing going to a weird doctor. So it’s a lot. It’s a lot.

Alex Beadon 14:16
So this is kind of pathetic compared to what you went through. But it’s like the only thing that I can compare it to. I walked into a glass door and had to get stitches. And so then they basically put my leg in a cast for months. And I just I was little girl and I just remember thinking, oh my gosh, this has completely changed everything about my life. And that’s something so small, like literally the only change is really where it’s difficult getting into a car, it’s getting out of a car, and I can’t bend my knee. And then I think about you and it’s like whoa,

Ashley Strommen 14:47
but everybody’s health issue is their battle so I can’t hear my battle to anybody else because my battle was the worst thing for me and somebody else’s battles the worst thing for them. Number one winner on that battle, battle, man, I don’t care what it is, if it’s affecting your life, it’s difficult, and it’s terrible. And you need to figure out a way to make it better. Doesn’t matter what it is, you know, whether it’s Lyme or something else.

Alex Beadon 15:12
So I put you on this major health journey, because from what I understand the way that you take care of your health directly affects whether the disease is having much of an impact on you or not, right?

Ashley Strommen 15:25
Yes, yes. Healing from chronic disease in general isn’t just about taking medication, it is very much connected to my body and soul. So what I eat, what I drink, what I do, how I manage stress, stress, and that’s, that’s everything. That’s everybody. That’s not just people with chronic disease, you know, chronic stress can make you have a lot of really negative symptoms, not knowing how to not knowing what to put in your body, you know, not knowing just soy affect me. Can I eat soya? And am I okay? Or am I not?

Alex Beadon 15:53
It must be interesting for you. Because I feel like we’re still in such early days of this kind of health being trendy, it must be interesting for you to like, look and see so many people who are probably suffering from things that they don’t even know that they’re suffering from. Because when you’re in your body, you kind of get used to whatever you’re used to, you don’t know anything different. It’s hard to compare it to anything. Like a lot of people are stressed and like, oh, no, I’m not stressed. And it’s like, they’re not really feeling. It’s because they’re so numb to it. Do you see that a lot?

Ashley Strommen 16:23
Oh, I see it constantly. I see a lot of people who call me crazy for abiding by my diet. When I see them eat a pizza, and they feel fatigued. They’re grumpy. They’re they have all these external symptoms that I’m seeing with my eyes. And I’m like, Ah, you know, there’s Yeah, everybody can benefit from looking at their life and their diet, Mind Body Soul and figuring out which you know, which items need to be worked on and how they can improve so that they can feel better every single day.

Alex Beadon 16:56
Yeah, beautifully said. Okay. So I’m curious about your journey. We’ve gone through the health side of it. I’m curious now how that has led you into the entrepreneurial side of it. So would you share that with us?

Ashley Strommen 17:08
Yes, of course. Because that’s the exciting part. So it just so happens that I met my boyfriend, Max ALTSCHULER, at the perfect time as the universe always grants. And I met him when I was feeling really good. And we started dating, and it was this whirlwind romance. And we started talking about our health journeys. And his mom was very big into the naturopath community. And so she was always giving him different things to heal. And we both kind of under we both started talking about superfoods. And he’s like, Oh, I used to use this for this. And I’m like, Oh, my gosh, I use that too. I used to use this. I did do. And so we started geeking out over superfoods. And we decided we wanted to incorporate them into our life. And we looked at the market and what was out there. And every single product out there, that is a blend of superfoods that we found was super unhealthy, had sweeteners that kind of defeated the purpose of the drink itself. Everything we tried, I would test it, and I would get sick. And so we’re like, Okay, so let’s make it ourselves. And Max is an incredible entrepreneur. He’s started multiple businesses, he’s invested in 50 plus companies. And so I was very blessed to have somebody that was very knowledgeable about starting the company. And so he helped me every step of the way. Thank goodness for him. So I also during the time when I was sick, I studied and became a nutritionist, which was very nice. And so I understood what the body needs the science behind feeling better the science behind healing. And so I looked at all different kinds of superfoods in which ones could I pick and choose which ones does the body need? How do they incorporate together to lead to a very healthy nourishing and healing drink, and that’s when I created sutra. And so Max and I worked together to come up with the formulation and then Max’s friend who’s a master sales guy joined the pack, Mac Tomasi. And the three of us just kind of started this incredible drink that I’m drinking right now. This is extra black. That’s amazing.

Alex Beadon 19:10
So explain to everyone cuz I know obviously, but So explain to everyone what SIP sutra is and like, how it comes, what they do with it, etc?

Ashley Strommen 19:21
Yes, of course. So what suture is it’s a blend of superfoods, and so it’s a powder and the powder comes in a very, very easy and convenient pouch pouch that you’re going to pour into a cup and it’s very simple to make. And so it’s basically a superfood latte. And so you can either make an iced you can make it hot, or you can throw it into a smoothie. People also use it to bake with, but it’s basically a dose of health and energy in this little packet. And so we have two flavors, and the first one is our Super Bowl and it tastes like a Tumeric milk or chai latte, and it’s meant to lower your inflammation and boost your immunity. It’s absolutely fun. toxic, especially when everybody’s getting sick around you and you don’t want to get sick, which nobody wants to get sick so time are black. And it’s, it is pitch black. It’s super spooky and awesome because it’s made with activated charcoal. And it’s meant to detox the body and boost your boost your energy, and it tastes like a hot chocolate or cookies and cream depending on how you make it. But they are super convenient, very easy to use, you can bring them with you anywhere. And you can either make them hot, and therefore you just add it to hot water or hot enough milk to get ice, which I did here. And you’re basically just going to pour one of these super packets with a little bit of hot water and ice, add nut milk at a really cool groovy straw like this mermaid straw that I absolutely love. And they taste amazing, amazing. And they’re incredibly, incredibly healthy for you.

Alex Beadon 20:48
That’s so cool. And I love how you guys have marketed it, in a way like to replace coffee. Yes, because coffee doesn’t affect everyone the same way I have friends who love coffee. And then like me, I have to be very careful when I choose to drink coffee, because if I’m like in a stressful period of my life, I just have to completely cut it out. It just brings you too much anxiety.

Ashley Strommen 21:11
It’s crazy how people are now beginning to realize the negative health effects of coffee and it will continue to come out new new studies are coming out every single day that are showing how terrible it is for you. So it’s not just about the way that it makes you makes you feel. Making coffee, which obviously don’t drink coffee anymore. It gave me really bad anxiety. Really bad jitters. So drink it. I’m like doing this like Do you really think you’re productive when you’re shaking as you’re like? Not at all. Your sleep is greatly affected. Even if you think on an unknown sleeping, the quality of your sleep is drastically drastically lowered. A lot of people this is what hurts my heart. A lot of people don’t understand that what you ingest, if you have a baby and you’re either pregnant, or you’re breastfeeding goes directly into that child. And so they’re wondering why their baby is colicky and whites crying, you just drink water. It just had your breast milk. And your baby is freaking out on caffeine just like you are. Yeah. And so I mean, there’s so many different reasons. Anybody that is pregnant or breastfeeding should never be drinking caffeine, just like they shouldn’t be drinking or smoking cigarettes. People that have chronic disease should not caffeine is very taxing on the body. And if their body is already fighting a chronic disease, there’s no way in hell, they should. They should be exerting themselves even more with caffeine. People that have anyway just I could talk about all day, and I won’t but um, yes, caffeine free is an incredible existence. But it caffeine is a drug. And so in order to get off caffeine, you will have withdrawal symptoms. That’s the reality. When they get off of it, they say I feel so much worse when I get off caffeine. That’s because it’s a drug. So you’d be like, Of course you don’t feel good. You’re coming up with a drug.

Alex Beadon 22:53
That’s amazing. Okay, so I’m curious. When did you start the business?

Ashley Strommen 22:58
We started it. It’s it’s Sonia. We started it last summer.

Alex Beadon 23:01
I know. I love that. It’s so new. Yeah, last summer, we

Ashley Strommen 23:04
came up the concept, we went from idea to product in three months, which is how we have heard of from day one, we started working with a three PL, which is basically we don’t ship any product out myself, I don’t box anything. We have a warehouse that shifts everything out for us directly to the consumer, which usually people don’t do that until you’re one, two, maybe even your three. But we decided to start with that immediately. Because we want this to be big business. And we’re taking it very seriously. And we know that we would be a bottleneck if I’m shipping all this out some bottleneck. I can’t I can’t work as quickly as machines can.

Alex Beadon 23:37
So how has it been? Because I’m myself not in the E commerce space. So I’m really curious to pick your brain on what have what has been like the biggest lessons that you’ve learned over the past year that you’ve been alive as a business when it comes to having an E commerce business.

Ashley Strommen 23:54
There’s so many lessons

Alex Beadon 23:57
for your secrets with us.

Ashley Strommen 24:00
The funniest part is that I I was a consultant prior to starting this business. So I worked with companies I worked with E commerce companies, and I helped to market them. But running an E commerce company and doing the you know, running the operations is entirely different than ever known. And so I like to say this is my MBA, I didn’t get my MBA, this is my MBA. It’s not and so the first thing I mean, I’ve so many things to go into, but you know, finding the the right ingredients is really important understanding if your ingredients are going to be available. There’s a worldwide shortage of vanilla specifically vanilla powder is even more difficult to get and that’s our sutras. And so after our first run, we found out you know, we were on a one month waiting list, well, we need product, well we can’t get vanilla for a month. What are we going to do? Things like that, that they didn’t understand your relationship with your three peels or everything. If you don’t have somebody you can trust, then your product is not going to be set it’s going to be sent out on time recording Have a lot of issues with your customers, it’s nuts. Your Branding is super, super important. From day one, it’s really critical that you think about what you want your brand to stand for, you know, when we first started started out, you know, we, we, we, we knew what it meant to us, and we shared our story. But it took a long time to understand what our voice was. And I wish at the beginning, we would have really thought about it then in there and did some market research. So it took us about six months for us to understand that people were using the product to come off coffee. And that’s just because we listened to our customers 100 people purchase sutra, at least 60% of them were doing it. So they when they were coming off coffee or to replace coffee, or because they don’t drink caffeine in general. They’re like, holy cow. That’s a market right there. Yeah. Everybody drink coffee, you know. And so listening to your consumers is really important. Your partners are really important. I mean, I am very blessed that I get to work with my boyfriend, which sometimes can be difficult. Anybody that works with their boyfriend slash girlfriends. It can be tough. You’re always together, always working together. But to have great communication. If you don’t, you’re doomed. Yeah, your company can fail just because you don’t have good communication with the partners. Yeah, it’s really important to understand just when it comes to e commerce, everything from conversion rates to click through rates, when it comes to your email marketing campaigns. Social media is huge. Having a very specified strategy that you’re going to do if you just we learned early on that. We saw a lot of larger companies shipping out free products to influencers, right. So we started out, we tried it. And we realized that that wasn’t leading to any sales. And as much as I wanted to do that, I realized we don’t have the strategy number one to execute on this. And we also don’t have the manpower behind it to hire a full full time person that would handle all of our influencers. And because we didn’t have those two ingredients, it wasn’t a success. And so there’s so many things that you know, just saying, oh, let’s try this. Yeah. First, you have to make a lot of mistakes. We’ve made a lot of mistakes.

Alex Beadon 27:13
Yeah. Yeah, that’s really interesting. So what do you what would you say has been the thing that has worked the best when it comes to marketing, sip sutra, and actually, I’m just curious, what’s the difference between SIP sutra and sutra? Is it the same thing?

Ashley Strommen 27:27
It’s the same thing. Those are websites of sutra is our Instagram, our product packaging says sutra. Okay, so you.

Alex Beadon 27:38
Okay, perfect. So what what is the number one marketing strategy that you’ve used that you have found has worked far better than anything else?

Ashley Strommen 27:46
Yeah, there’s multiple, it’s not just one. But I would say Facebook and Instagram ads, okay, are the thing that works the best for us and ecommerce in general. Even if you’re a consultant looking for online digital worker clients, Facebook and Instagram ads are money, man, but they are a money either if you don’t know what you’re doing. And so people start running ads themselves, and they don’t have the background and knowledge about what they’re doing. And they waste so much money. And it’s really sad, because I’ve seen people just lose the shorts on it. And aren’t we all, you know, you can hire somebody as well. But if they don’t know what they’re doing, or if they don’t understand your product, they’re gonna lose you money to which we did be partnered with people who understood ecommerce, but they didn’t understand the health market. And so we paid them a lot of money, and we didn’t see any return. And so it’s tricky. But, but if you find either the right partner to run your ads for you, and take the, the, you know, the right creative, or if you know how to run it yourself, it can

Alex Beadon 28:50
be a goldmine. What kind of ads are you guys running.

Ashley Strommen 28:53
So we have a sales funnel that we go through. So we’re running quite a few ads. The first step is a video ad that we have a couple of video ads that we’re testing right now that a couple of them share our story. So it’s kind of an interview session between me or any of the other co founders, talking about why we started the business. So that’s one of them. The other one is just us making our sutras. So just pouring it in and seeing the colors and all that and that actually works really, really great. And so that we have those awareness campaigns, and we have retargeting campaigns for people who have purchased our products as well as people who are just in that awareness bucket. Depending upon how much of the video they’ve watched 25% 50% 95% Then they get hit with retargeting on that. And then for people who have purchased our product, we have campaigns loyalty campaigns, and so those then run the people who have purchased our product to try to get them to repurchase a product or they’ve bought x naught Y to get them to if they purchase groceries, you’re black. Okay, let’s try out the surgical. We have quite a few ads B Man and that’s, that’s how you do it.

Alex Beadon 30:02
That’s so cool. I love that you guys have so many like you’re catering to every single individual person based on where they’re at, in the customer journey, which is amazing. So you guys aren’t necessarily asking for people’s emails upfront, you’re really doing the awareness first showing them the interview video. But at no point, are you really taking their email in the Facebook ad process? Are you just trying to get them to sign up? And that’s how you get their email?

Ashley Strommen 30:29
Yeah, for us that email isn’t what we need. consistently see our products and want to try it. For especially for us, and with a product in general, people can be coerced to trying it. But for something like this, it’s either for you or it’s not. For superfood latte, there’s a very specific person who’s going to buy a superfood latte, somebody that that eats at McDonald’s probably is not going to buy a superfood lot, too. And that’s fine. So having email addresses for us, isn’t what leads to sales, finding the right niche of people to market to and then showing them visuals of our product because it’s beautiful. And once they see the beauty, then they’ll understand that it tastes good. And they’ll try it and then they’ll love it. And then they’ll keep purchasing. But yeah, for just for us for our customer journey. Yeah, yeah.

Alex Beadon 31:21
And you’re right, it is so beautiful. And this is just for anyone who has a product that’s visual, the importance of showing it and letting people see it almost in a way where it feels like they’re actually right there with you. Because when you actually see because I’ve seen the videos that you guys have, I’ve seen some of the ones that you have on your YouTube channel. And then I also saw some of the ones on your Facebook page and like it when you pour the water in and you see that transformation. It really looks like creamy and delicious. And so yeah, that’s awesome. That’s really cool. So you guys use Facebook ads, that’s the main thing that’s coming that’s bringing people in as Facebook ads, Instagram ads, what would you say has been the biggest challenge that you’ve encountered so far in this entrepreneurial ride?

Ashley Strommen 32:05
Oh, there’s so many real that there’s just there’s so many,

Alex Beadon 32:10
what’s one that you’re struggling with? Now, if you’d be comfortable sharing,

Ashley Strommen 32:14
oh Lord, I’m comfortable. Everything is the biggest difficulty for me. And for our company that we’re actually doing fairly well. Now we’re starting to see it is that we wanted to sell wholesale to other companies. And when we first started the company, we thought that that would be a big revenue generator for sell our products to places like coffee shops, who would then make our products and sell them to consumers. We thought that that would be a big moneymaker for us. And it has just taken a very long time. So the sales cycle for wholesale for our goods, it takes about 60 days to get people on the line and talking to them and to close that account. That’s a long time to be able to work with. And so So yeah, so our wholesale strategy has taken the longest to kind of get in the groove of but now that we have a couple partnerships, and we’re we have some more in the works that I’m super excited about like crazy. Now, now it’s becoming real. And now I’m very glad that we’ve been pushing so hard on that front, because I can see that, you know, when we get these partnerships done, we’re reaching so many people, you know, coffee shop, and you see this, you know, pitch black, drink this bright gold drink and you want to try it, and then you go, Oh my god, I can make that at home. I don’t have to go to the shop, I can actually sit in my PJs with my puppy and watch Real Housewives. I’m just living the dream for Ashley Stroman. But in general, in their house, you know, like how amazing yeah, so yeah, so that’s, that has been very difficult. But, but it’s starting to pay off. And I’m really glad that we have dedicated so much time and energy to it.

Alex Beadon 33:48
That’s awesome. It’s awesome when you work for something, and it’s like it’s hard at the beginning because you’re not seeing any results because it takes time. And then when you start to like see the light at the end of the tunnel. It’s just like, Oh, we’re almost there. That’s so cool. So one thing that has been really interesting to me about about SIP sutra is that you guys, everyone who’s involved the three of you, you are all seemingly building your personal brands at the same time. So talk to me a little bit about

Ashley Strommen 34:12
that. Yeah, so I see a lot of companies I think it’s actually hysterical when companies say you know just keep your personal cell personal and you shouldn’t be working on yourself as well as you know the company and I think that’s the most hysterical thing in the entire world but that’s very corporate. For me if you’re building your personal brand and you’re representing my company that’s incredible because you’re giving your personal account as to you know, what you like about the product and if you’re growing you’re reaching more people and I think plastic you know if my if my head of sales who by the way is a stone cold Fox, follow him on Instagram Live will live well with Tomasi regretted especially if you’re a girl a real start up and take pictures. You’re welcome. But you know when he’s growing he’s He’s learning. He’s doing all of that. It’s fantastic if he goes, and he gets to speak at a conference that only benefits our brand, you know, so we all work very hard to keep our Instagrams up, you know, and that’s where we truly believe that we have we serve the most value, as well as we that’s where we place all of our time. His Instagram.

Alex Beadon 35:19
Yeah, it’s really interesting, because I, I mean, I heard about you on Instagram, because Holland introduced us. Thank you all. And thank you, Holland. And then so the, my first impression of you was on Instagram, like, wow, like this girl? Really? I mean, you just have such a robust presence there on Instagram, which is really impressive. So I’m curious, like, what has what has it been like creating that for you? Because a lot of people just getting started. They’re like, gosh, it’s such a task to like, take these pretty pictures, and then figure out what to say, and what has that journey been like for you?

Ashley Strommen 35:57
For me, like, what

Alex Beadon 35:59
are your goals within Instagram? Like, what what do you have? Like, I want to post once a day, and these are the types of things I want to pose like, how has that been for you?

Ashley Strommen 36:08
Yes, so for me, I love taking photos. So it wasn’t a big deal. I don’t like taking photos of myself, that’s been difficult for me that that has began to been a progressive thing that I’m trying to get comfortable with. But it’s still a little. And I think that a lot of people have that. Especially women in general, they’re self conscious about their bodies, they’re self conscious about their poses, they’re comparing themselves to these people who use Photoshop, like nobody’s business. Like, that’s not the real life, okay. As well as people that have, you know, quite a bit of money in their traveling and you’re supposed to compete with them on the beach, and that’s not your life. So there’s a lot of pressure. But I think the first thing with Instagram is just what’s, what’s your story? You know, what, what were you put on this earth for? And how can you provide value for people and the moment that you figure that out, then you figure out a strategy of how to show it. So okay, I was put on this earth to speak to people about healing. That’s my journey. So how can I properly show that, you know, how can I visually describe this journey? You know, it’s not just pictures of me pushing my boobs together. That’s not my brand, can be other people’s and God bless him. But that’s not my brand, you know. So I need to make sure that I’m sticking with why I’m put here, what is my messaging, I think another thing that’s really important is understanding color palette, and creating a mood board. And I know that these words may sound very corporate if you’re doing a personal brand, but it’s very important. So whether you’re using the same filter for everything, or for me, I love what and so I don’t need to take every photo on a white backdrop. But I’ll wear white, you know, wear white top, or if I’m showing off a drink, the drink will be a white glass, you know, so I make sure that I’m always keeping in mind my brand, colors, my brand story and everything that I post.

Alex Beadon 37:53
And what about Instagram Stories? How have you been experimenting with Instagram stories?

Ashley Strommen 37:58
I am, I’m a big story, girl, and I show most of my life. Interestingly enough, what I don’t show and I need to and I’m telling this right now, so I can take accountability is I don’t show enough of my work life. Like right now I’m going to go on and I’m going to make an Instagram story right this moment as we’re talking, yay. Tell everybody that you can do everything all at once. So say hello. Hi. Now I am being interviewed for a podcast. Hello, hi. I’m so excited. Anyway, so corporated into your daily life, even if it seems like it interfering?

Alex Beadon 38:37
Yeah. So I’m curious why you haven’t included more of your work into your stories. Because I’m working. I guess you’re like, so busy doing things that you’re not taking out your phone and deciding to document at the same time.

Ashley Strommen 38:53
Yes, and I think a lot of people do that. Some other doing but people want to see the behind the scenes. That’s the whole point of stories are carefully curated, beautiful imagery that show off the beauty that is your brand. And I think of stories as the behind the scenes like, you know, kind of like, oh my god, I get to poke around to see how this is all made this is and so it doesn’t need to be perfect. And in essence, it shouldn’t be perfect. I think it should be showing your your flaws. For example, last week, I like to test out different healthy products. And so I had this really cool blender, and it was a small blender that you could plug into your computer and it would charge you can travel with it. So I was showing the smoothie I was making I’m so excited and it took this video and I’m drinking it and the whole purpose is be like this works great smile, but it was terrible. And so I ended up like spitting out these chunks. That’s what it’s supposed to be like it’s supposed to be real miracle you know, and that’s part of my life. Not every recipe comes out great. Now you No tactic that I do comes out awesome. And I need to share those and people need to know.

Alex Beadon 40:04
Yeah, I thought it was so interesting that all three of you are like very active on Instagram and very well put together and branded. And I thought that was really, really great. I’m curious about your work life balance, because it’s super important to you, especially as someone who has struggled with Lyme disease. Like, it’s so important for you to stay healthy and to stay in a good frame of mind. But then at the same time you have this growing business, how do you balance that?

Ashley Strommen 40:32
It is tough, but I always put health number one, for me, help is number one, my boyfriend is number two, my business is number three, my dogs are number four, and everything else comes after that. But help always be number one. Nothing else comes behind if I don’t feel good, or if I have something, an issue with my health, and I have a meeting, that means it’s getting cancelled, I don’t care. Like it doesn’t matter if that’s bringing in money, it doesn’t matter. My health is number one, always right. Another thing that I do that I think is super important that I think every entrepreneur and person in general needs to do is to have a morning routine that sets them up to be super energized and focused throughout the day. And so for me, my morning routine may be a little bit expensive than other people. But what I do, I’ll list it up. So the first thing I wake up and I take the dogs out and I let my boyfriend sleep I will make him a smoothie. And then I will make both of us a green juice. So I do a fresh pressed green juice every single morning. I then have my detox drink. So it’s a powdered greens plus apple cider vinegar, and a little bit of lemon juice as well as liquid probiotic. So I do that. And then I have my super black usually first thing in the morning to their eyes for hotter and a smoothie. And then I cook for the day. And so I will make a big ol salad as big as my head. And I have that prep. So I can’t say when it’s you know, 1pm they have an A, I’m so hungry. I’m gonna eat a Snickers bar, nope. Girl, because you have a ginormous waiting for you. So you’re good, you know. And then after cleaning everything, I then do yoga. And so I don’t care if it’s two minutes, or if it’s 20 minutes, or if it’s two hours, I do yoga. After that I meditate. And so once, same thing, it could be 30 seconds, or it could be 30 minutes, I need to meditate. And then finally, for me, the most important thing is my gratitude list. So I’ve been doing this now for two or three years. But every single day I write a 10 things that I’m grateful for. And I try not to ever repeat. And if I do repeat, I’ll try to change it a little bit. You know, I love my dogs or I love that my dogs did this this one time. But gratitude for me has been a complete game changer. Because business is tough. It can be lonely. But if the first thing you’re thinking before you look at your email is how thankful you are, then your workday isn’t a chore. It’s a joy.

Alex Beadon 42:48
Hmm, that’s lovely. I love that you share that with us. Thank you so much. How long does that normally take you?

Ashley Strommen 42:54
I am exceptionally quick and a nutcase through and through. And so that can take either 30 minutes if I want to, or it can take me two hours, I usually wake up around 5am So I got the time.

Alex Beadon 43:07
And is your day, like your average day quite flexible, or are you very like methodical with like, Okay, this is my schedule, and this is what I’m sticking to.

Ashley Strommen 43:16
I am very free flowing depending upon how I feel and what I do. I think that it’s different for everybody. Some people need the exact same thing every single day in order to keep them on track. And sometimes people need to listen to their body and their brain and what’s important to that day, and only you can figure that out. I can’t tell you what’s best for you.

Alex Beadon 43:38
Amen. Okay, I have some wrap up questions that I asked everyone at the end of these interviews. And the first one is what is the one thing you do that has been a non negotiable in the success of your business?

Ashley Strommen 43:50
For me, it’s been taking care of me, I’ve said that but if I’m not healthy, I cannot be productive for my company. If my if I’m scatterbrained, I can’t you know, I can’t help my employees be the best that they can be. If I’m not energized, if I’m not, you know, so I’m not taking care of me. I’m not taking care of the business. And so many people don’t understand that. I think it’s the most important thing that everybody should keep in mind.

Alex Beadon 44:17
Oh, I love that if I’m not taking care of me, I’m not taking care of the business. That’s so good. Okay, sure. One mindset shift that has made the biggest difference in your life as an entrepreneur.

Ashley Strommen 44:28
You aren’t good enough. I struggled for a long time with not thinking that I was a smart enough, pretty enough. You know, all these enough things. Yeah, I think that’s baloney. You are enough no matter what, you know, you you wherever you’re at, you know, you’ve worked your tail off and you’re an incredible human being and you just need to remember that every single day. Something that I did is I wrote myself. I basically wrote myself a list It says all the reasons why I kick major ass. And any day that I’m feeling not kick ass worthy. I read that list and I’m like, Damn, I’m awesome. Do you know what I mean? Like that it’s not something that I need to reproduce. I just stare at that list again, and I read it and I go, okay, alright, girl, you got this?

Alex Beadon 45:17
Yeah, I love that. Fill in the blank. The world would be a better place if more people knew

Ashley Strommen 45:23
that puppy hugs save the world.

Alex Beadon 45:27
By the way, you have the cutest dog on planet Earth. Are they King Charles Cavaliers?

Ashley Strommen 45:33
Er, yes. Yes. She banana bananas.

Alex Beadon 45:39
I love that they’re such a part of your brand as well.

Ashley Strommen 45:42
Oh, my goodness. Of course. There are interns. We put them to work.

Alex Beadon 45:45
They’re the best. Okay, the book that changed my life was

Ashley Strommen 45:49
thinking Grow Rich. Okay, good one. That was a huge one. And lastly,

Alex Beadon 45:53
I like to ask our guests to challenge our listeners to do something this week to take some sort of action step this week. So what would you like to challenge our audience to do

Ashley Strommen 46:03
easy peasy gratitude list? That night has changed the game for me. And I think if everybody makes the conscious effort to write down, either type it out or write it down on a sheet of paper, whichever feels more real to you. More concrete 10 reasons why you are grateful first thing in the morning before you check your email. And I know that’s a big ask. But I think it will completely change somebody’s game even in one week’s time.

Alex Beadon 46:28
Amazing. Thank you so much. I think this was such a good episode. For people. I think it’s a great reminder to put your health first, I feel like entrepreneurs are so bad at prioritizing how their body is feeling and really checking in with themselves before they sit down to work, work, work, work work. So thank you for being a reminder of that. And for anyone listening, please let us know where can we find some of your SIP sutras to try

Ashley Strommen 46:55
you can find them online at www dot sip You can also find them on Amazon. You can also find them in coffee shops. All over.

Alex Beadon 47:06
Amazing. Thank you so much, Ashley, I really appreciate your time today. Thank you. Thank you. Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me. When you message me telling me what your aha moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye.

#010 – Behind The Scenes of Jen Esquer’s 6 Figure Launch and 400,000+ Followers on Instagram

What drives us forward? One word: Movement.

That’s been the story of Jen Esquer, a well-studied private sports therapist whose fondness of anatomy moved her to the lane of success.  

Being active since she was a young child, Jen has learned to love the specificity of body movement. From gymnastics to pilates, her extensive history studying anatomy and physiology inspired her to embark upon a meaningful path towards entrepreneurship.

“Get out of your own way, and things start to open up.”

Since discovering her purpose, Jen has made it her life’s mission to heal the world by empowering others to heal themselves. Now she spends her time creating programs, workshops and treatments that help keep the body in peak physical shape.   

“Take care of yourself, sit with your energy—meditate, work out. You have to take care of YOU first in order to be able to translate that out to other people.”

Find out more on what stirs Jen to action; listen to her talk about the biggest mindset changes she’s experienced, how a sound body is a sound base for a strong business and how she consistently lives her best life on purpose.

In this Podcast we talk about:

  • How Jen had such a highly successful launch of her first digital product
  • How to overcome paralyzing fears and take action as an entrepreneur
  • How Jen has grown her instagram account to more than 400K followers

Take a Step in the Right Direction:

IG: @docjenfit

Events that Moved her:

Ascension Leadership Academy in San Diego
Radical Acceptance

Loved this and want more? Check out our other episodes here.

Spark a conversation! Say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
If you want to know how to have a highly successful launch in your business, this is the episode to listen to today’s guest, Jen s. Kerr launched her online course for the first time and made more than 100,000 US dollars. That’s right. In this episode, she shares exactly how she did it, the fear she had to overcome in order to make it happen. And we talked about how she’s managed to grow her Instagram account to more than 400,000 followers. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hey, friends,

welcome to episode number 10. Of on purpose with Alex Beadon, I am so pumped that we have finally reached double digits literally, I could not be more excited. But I would be more excited if we were at triple digits. Cannot wait for that day really excited. Anyway, today I’m talking to physical therapist and private sports therapist, Jen s care. What I love most about Jen is that she is someone who shows in a really unique path as a physical therapist, by deciding to put a lot of focus in building her personal brand and her online presence, so much so that she now has a following of more than 400,000 people on Instagram. And the very first launch of her online course at the end of 2017 made over six figures. It was amazing to hear how Jen has accomplished so much so quickly. And I think you’re going to love this episode. If you want to take a quick moment to find her on Instagram. Her username is Doc Jen fit. So D OC Jen fit doc Jen fits, definitely go and check her out. But I think you’re really going to enjoy this. So take a listen. And when you’re done, hit me up on Instagram and let me know what did you think? Enjoy, guys, and thank you so much for being on the podcast with us today. I’m so happy to have you here.

Jen Esquer 2:21
Well, thank you for having me. I’m excited.

Alex Beadon 2:23
The very first question that I have for you is what do you find most nourishing about having your own business?

Jen Esquer 2:32
It’s really down to the core of what I do. It’s exactly, it’s fulfilling my why my purpose in terms of what I’m trying to create. So it’s like, my business just runs off of my connection to being able to relate that to people so that they understand they can grab onto it. And the more that I’m able to connect that to relate that to people to get them to understand and feel my why the more the business grows. And so it’s it’s all about that connection, that getting back to my why. And that’s really what I do, why I do what I do and why I have the business.

Alex Beadon 3:16
Can you tell us more about your relationship to your purpose, first share with us what you would think that your purpose is? And then have you always been connected to your purpose? Like how did that come about? Yeah, so

Jen Esquer 3:32
my, my why my purpose is really being able to get people out of the mindset of you get fixed by someone else. But it’s really you get to fix yourself. And the more that they understand that connection, the more people start to take ownership for their own bodies start to tap into their own bodies, move their own bodies and get out of pain and injury on their own. And so that’s really what I want to bring to the world. That’s my mission. Right? As a physical therapist, I don’t fix you. That’s not it’s not my goal. That’s not my mission, but you’re able to fix yourself. And really, I feel like that’s translated into my own business and being able to become an entrepreneur just by following that path. And following that mission, I knew I loved the body. And so I wanted to get into physical therapy. I taught Pilates. I coached gymnastics, but it was never really getting I wanted more. I was always asking why, well, why is this and why do I modify this and why do they have pain here? Why am I taping an ankle? You know, so it was? It wasn’t for me enough. I was always asking more. And so I went to physical therapy school. That was great. But then I continued to say, well, I know the basics now but how do I really help someone? How do I really get, you know, pain away or put vent injury. And so I started learning more I would, I worked at a place that I made sure I had mentorship and continue taking courses. And as that started to grow, and as I felt like I could start to reach out and help people more and kind of dive into that deeper, I realized that a clinic setting wasn’t where it was supposed to be. And so I went off and I did my own thing. And I started having my own clients and my own outside of the clinic. And that was great. So

Alex Beadon 5:30
been hard for you, though. Because isn’t that like the traditional path? Oh, 100%. Yeah, that must have been really fearful for you.

Jen Esquer 5:39
It was and it was almost like a crazy transition in my head, that perspective that just had like, all of a sudden, one day, I was like, why am I still working here? I’m done. And it was almost like, I just had to take that immediate leap when I felt the energy was there at the right time. And this has always been my thing is like, I haven’t rushed anything, I’ve definitely followed my own path and followed what I felt like was the right timing. Because yeah, I could have started my own thing right out of grad school, I already had a bit of a following. And I could have just used that and try to hustle on my own. But for me, it didn’t feel real, yet it didn’t feel authentic. I didn’t feel ready. And so I followed my path of No, this is where I need to be. I’m still learning, I’m still learning. And I think that’s okay. Because you’ll get to the point where you’re like, I can continue learning now. And I feel like I can go off and I can help people in a different way. And so once I made that transition, it was amazing. And then it came into well, I want to be able to help people more, how can I reach a broader audience without having to see them in person and without having to work on them? One on one. And so it was like, How can I now translate that into an online market? Yeah,

Alex Beadon 7:02
that’s really cool. So were you always leaning in the entrepreneurial direction? Like, did you always know that was the direction but you were kind of just waiting for the right time?

Jen Esquer 7:13
Honestly, no. Oh,

Alex Beadon 7:17
where did this? Like? Where did it come from? Where did this idea come from? That you were like, oh, I should maybe do my own thing and do it online. Like both of those things. I feel like number one doing your own thing. And then number two, bringing it online. There’s not that many people will at least not that I know of who are doing what you’re doing online.

Jen Esquer 7:36
Right? There’s not a lot, for sure. I mean, and they don’t teach you any it mean you barely learn business stuff when you’re going through and becoming a clinician, let alone anything online. But it really was. So in my last year of PT school, my boyfriend was getting worked on by someone at his home. And she was a chiropractor, but she had her own table shattered on tools. And I remember watching her work on him. And I was like, she’s doing my job. She’s like a physical therapist. She’s doing soft tissue, she’s doing exercises with him. And I was like, What the heck. And so that’s when I first started to ask questions. And I asked her, I was like, how are you doing this? You don’t have to go through a clinic. You don’t need insurance. Like what? I had no idea, I literally had no idea what this was. And so she was the first person that kind of sparked my interest in like, oh, I can set my own schedule, I can take on my own clients, I can work the way I want to work, especially now because as a physical therapist, we had direct access, meaning that we didn’t have to have a doctor’s referral to see clients where in the past you always did as a physical therapist, and chiropractors never had to, which is why, you know, they’ve been able to thrive in business a lot, I think a lot further along than physical therapists have. So that’s what first sparked my interest. And so even when I was working at the clinic, I started taking clients on my own on the side and kind of going to a CrossFit and and seeing how that felt. Right. And so that’s what first started to kind of pique my interest and then having the relationship I had I was surrounded by people that were in the online market and, and doing businesses online. So that did pique my interest in terms of like, well, can I take my social media presence and turn this into something that I could reach more people?

Alex Beadon 9:29
Yeah, okay, cool. So there’s so many directions I want to go down. Okay, first, before we go down the social media direction, I want to talk about kind of your journey as an entrepreneur because I know okay, you made the decision, you decided to go online, great, fine, whatever, but like was that the initial thing was like, Okay, I’m gonna step out on my own and do this online thing, or did you kind of step out on your own? Have your own private clients and then dive into the art because you have the mobility method, which I know is your online Horse. And I feel like I really wasn’t paying much attention. But I feel like very quickly after I saw on Instagram that you’d gone out on your own, you launched the mobility method, is that correct?

Jen Esquer 10:12
Yeah, it was about six months, right? I had been working on my own. And then I decided to create an online course. So it was funny. I like, I took the leap of faith had like, zero clients and was like, Well, I’m just gonna see what happens. I literally told my bosses, I was like, I have a week, guys, I can’t give you two weeks because I have a lot to figure out on my own. So and they ended up being OK with that everyone was really nice. So I ended up like fully, picking up a full six day schedule really quickly working like eight hours a day. And and then as I started to, like, kind of dive in and say, Well, can I take this on mine, I had to scale back, I was like, Okay, I can’t work six days a week, there’s no way. So I went down to four. And then I went down to three men two, and now I’m down to one. Because it’s just a lot of energy to try to learn how to, you know, translate what I’m trying to do, and take that online and just learn online entrepreneur, online businesses is a beast, you know, and people think, Oh, you have a social media following that means that you could just come out with a program and kill it, maybe. And that, that used to work really, really well. But if you don’t know how to do online marketing, then you’re not going to be successful and be able to reach people the way you want to. So there was so much that I needed to learn. And I continue to learn. So I just

Alex Beadon 11:43
had the housing.

Jen Esquer 11:46
Exactly. So I had to scale back on my in person clients. And that just kind of came with time again, just like kind of figuring out the path of, of how is this going to work and trial and error and figuring out what my own system gets to be?

Alex Beadon 12:01
And do you think that you would like to be at the point where you are not working with clients at all in it’s all online? Or do you think that it’s super beneficial to at least have ones once a week?

Jen Esquer 12:13
For me right now, I think it is beneficial to have once a week clients only because what I do in person is different still than what I can take online, I haven’t figured out how I can really take the deep neurological stuff and translate that into an online program because it is so complicated, weird and different. So I love being able to still see the difference that I’m able to make in a person that comes to me only a few times, you know, again, I’m not fixing anyone, I’m just facilitating. So being able to do that in person is still such a powerful thing for me. So for right now, it’s once a week unless I’m gone on vacation or something which does happen. So and we’ll see. We’ll see where that evolved into.

Alex Beadon 13:01
I love that. Okay, cool. So I’d love for you to tell us about your business model. The mobility method, how many times have you launched it? How’s it been going?

Jen Esquer 13:12
Yeah. First launch was in November.

Alex Beadon 13:17
So really, that was the first launch first launch. I feel like it was so much longer ago. When I saw the forest launch, I was like, Oh my gosh, this is so cool. Wow. Okay. It was just it was just recently then.

Jen Esquer 13:31
Mm hmm. So it wasn’t even that long ago. And I was it was funny. It was like, I just in September, I think it was when I was like, I’m going to do an online program. Right? I don’t know how I’m going to do it. But I’m going to do it. And I remember sitting in on just a couple of different like meetings and conferences and being like, oh my god, this is so cool. And I’m learning so much stuff. And then the next day I’d be like, I have no idea what they just said cuz I don’t know what any of that mean. And it’s like, again, I had this huge social media following but no email list, right? Let alone do I know what like a squeeze pages are an opt in? Like I didn’t know any of these things, right? Crazy. And so I started pulling in girlfriends that have been doing this for a while and I’d be like, oh, let’s let’s go get coffee or let’s create a mastermind how fun would that be? And like just getting people like together so that I can learn from other people. And that was super helpful. Luckily, I do have amazing friends who are open and abundant and willing to share. I started going to conferences, going to and just reaching out to people that I was probably afraid to reach out to and ask a question, but I just did and I was just like in a phase of like, I’m going to push it I’m gonna do whatever it takes and and they were actually willing to sit down with me and to go over like like what my launch would look like and suggest books I should read and, and things like that. And so saw so beneficial, so helpful. And I decided to launch in November and kind of do, like, get people back into the gratitude of what mobility is. And so I did the challenge leading into it. And it because, you know, it kind of followed gratitude and thanksgiving, that’s what I wanted to like, kind of, you know, stay in the, in the same realm and same mindset of, and it ended up being so powerful, I ended up getting other friends to be able to promote my free challenge, not my program, but my free challenge and get other people to, you know, talk about it and get signups and opt in. So all of a sudden, I built us, I think I had almost 11,000 opt ins in the washer. Oh, that’s

Alex Beadon 15:53
amazing. And you had a competition as well, didn’t you?

Jen Esquer 15:57
So it was the challenge. And I would pick three random winners and I giving away a prize. And then I literally followed like Jeff Walker’s launch sequence in terms of like, how I was talking to people in the mindset. And I also had a boyfriend who was like, Okay, do another live, do another story, do another, like really pushed me. And even though it was scary, like I just did a live like, why are people gonna want to hear. And every time I did, though, people were able to connect with my why they were able to connect with why I was doing this, it’s not to take your money, like, I don’t want your money, I want to help you, I want you to understand why this is important in your own body. And when I was able to connect that to people, sales would go through, I would net more people buying and it was an again, it’s not for the result. But it was just for the connection. And every time I was able to connect back to that, again, it would work, it would work. And it was like, Really, it pushed my boundaries, it pushed me out of my comfort zone to really how much can I get out there because I never talked to my audience like this, I never sold anything. I’ve just been giving value for the last two years, like, here’s all the free stuff, here’s how to help your body. And, and then all of a sudden, now I’m saying here’s how you can put this in one place and have it tangible for you. And so it was just it was amazing. It was powerful it was it went way better than expected. And I just because I I put down, you know, my, my fear of looking weird or being judged or, you know, asking for help, I have more support. And I got it. I had friends who one of my friends, he was the first one who kind of guided me into how I should be posting for, for social media in terms of talking about the body and how I should structure that. And he actually, he’s huge in the rehab world online. And he put my link in his bio stories for me, he talked about how proud he was of me and opposed, it was the cutest thing, but he like so to get other people who are in my same field, doing close to what I’m doing. And getting their support met so much.

Alex Beadon 18:24
That’s amazing. I love so much of what you just said. Okay, so one thing that I love that you said is that you were putting yourself out there way more than you were ever than you ever had before way more than you were comfortable putting yourself out there. What was that time like for you? Because I know, a lot of the doubts and fears that come up are like people are gonna get annoyed. Like, I always tell my clients and like you have to like, literally feel like a broken record. What’s interesting is that, like, I remember I only saw you go live once, right? I only whereas I think the thought that goes through people’s minds is like, oh my gosh, people are gonna get so sick of hearing me. But really, people are probably only going to catch one, maybe two, you know that people don’t see most of what you’re posting. Fortunately, the algorithms change and everything happened. So yeah, you’re right. People are How often were you going live during that time?

Jen Esquer 19:25
During the launch time I was going live probably every day and then on the last like two days of my launch. So following the launch sequence, you know, it’s usually an open closed, closed cart. I didn’t close the cart, but I was I was giving away an early bird pricing and so the price was gonna go up. And so I was doing honestly like three lives a day by the last two days. Wow, that’s all morning, afternoon night. I was like, here’s my morning coffee. How are you guys?

Alex Beadon 19:58
That’s so cool. I like that. Uh, I like that you were just like, I gotta put myself out there and like that it made you uncomfortable. And you did it anyway. And I love what you said about asking for help, even from people who you think would have zero interest in helping you through this, people love being of help an end of service. And I mean, you might say no, and no one’s gonna die.

Jen Esquer 20:20
Yeah, and it’s totally fine. And I did have friends who are like, You know what, I can’t promote that challenge. And I’m like, No, oh, good. Yeah. And I said, if there’s anything, I can help you with it, please let me know. And, you know, it’s no hard feelings it gets. Yeah, like nothing

Alex Beadon 20:35
personal. Yeah, no, not at all. I’m also super interested by the fact that you had this huge Instagram account before you even began your journey as an online entrepreneur. So I’d love to hear what has your experience with Instagram be have been like, how did you get started? How has it evolved? Where are you at with it today? Tell us a little bit about that.

Jen Esquer 20:59
Yeah, so it got started accidentally. I was in I was in grad school at the time, and I was posting my workouts which typically are outside. And I would do like, because I used to run a lot. And I would do that a lot. And that’s relative. I would run for cardio, and then I would do a lot of calisthenic work. So like on the bars and pull ups leg lifts kind of continued with my gymnastics kind of training because I loved the feel of like the body weight and, and just being able to maintain that strength. And so I would post about it. And then I would tag the calisthenic pages, which four years ago, one of them had like 300,000 followers, which four years ago that’s following Yeah, exactly. So he reached out and he was like, Hey, we all get together in Venice. Like you should come meet up with us. And so I was like, okay, cool. And I ended up going down to Venice Beach and training with them. They were so nice. Like, these jacked guys who do these bars are like, greeting me one by one as I’m like, planning. They’re so cute. But they were they were so nice. And he would post anyone who was in the calisthenic community, right? And so naturally, he started posting me and I was like, uh, so I just do handstands now. And so I just kind of it’s shifted into my journey and I he asked me to compete, so I started training to compete and calisthenics. Wow, it was just like a little side hobby from school. It was like I don’t want to study right now. Let me post a video. So it was fun. It was fun to meet a new community of people. I started getting in contact with a lot of the yogi’s because I was upside down and doing handstands. And so I started hosting challenges with Yogi’s and meeting different people in that aspect, getting it’s cool I did to influencer events and just hanging with people who love to move their bodies and all these amazing cool ways. And so I felt like so it was just such a cool feeling to have these cool friends. I’d have like Cirque du Soleil friends and some calisthenics, and Yogi’s and all these different people who were amazing in my eyes. So it was really fun, and it was purely a hobby. And then I graduated, and I was like, Well, I kind of I don’t I don’t know if I care about this anymore. And I was already at 100,000 followers. Wow. But I it was like steady, it didn’t grow any more. And I was just like this is I’m a PT now. Why am I doing this? This is like, this isn’t my job. I shouldn’t be focusing on it. And that’s when my friend Vinnie rehab met up with him in Toronto and he was like, why aren’t you posting like anatomy type stuff? Why aren’t you talking about the body and I was like well I’m a new PT I just graduated I don’t have the knowledge yet and and it was that fear of being judged of not being at that level I should be of like, Oh, what if other PTS who’ve been doing this for years now see my stuff and they’re like what is she doing? You know, so it was it was having that that just the fear of putting myself out there and that in that aspect hiding behind fitness and doing cool things with my body? That was easy. Yeah. I didn’t have to I didn’t even have to show my face a lot because I was afraid of being judged for how I looked I was afraid there was just so much I was afraid of and so I just was resistant to a lot of things until I just decided to listen to him and I did one video and it took off and I was interested in this and so I started doing it more and people liked it more and and then I changed my name to doctrine fit because it be Jen underscore e s underscore care. Oh wow. Nothing to do with anything. My name is And so I changed my name got serious and started like posting regularly about the body and everything and it took I grew over 200,000 Just from posting educational things.

Alex Beadon 25:13
That is amazing. And the

Jen Esquer 25:15
more I did it, the more people loved it. And which was also gratifying because I’m like, Oh, my God, people want to actually learn. Yeah, cool. Yeah. Then I started, like, meeting mentors and meeting other therapists that I admired that I thought I wasn’t good enough yet, or so it was just like, it just goes to show, you know, get out of your own way. And things start to open up.

Alex Beadon 25:40
Yeah. And it’s funny that you touched on that fear part. Because that is, I would say, like one of the top three excuses that I hear all the time of why people don’t want to make content. They’re like, Oh, but what if I say something wrong? Like, I don’t know everything. And it’s like, you don’t need to know everything. You just need to be able to help one person or inspire one person and it’ll be worth it. And you might stumble, or you might fall in like, so. Learn and you’ll move on.

Jen Esquer 26:04
Yeah, exactly. Yeah, exactly.

Alex Beadon 26:06
So how important would you say your Instagram has been for the growth of your business and the success of your business?

Jen Esquer 26:17
For getting started, for sure has been the number one thing that’s helped me,

Alex Beadon 26:22
I guess you said, you didn’t have an email list when you first launched? Was that a six figure launch? I feel like I heard that that was a six figure launch somewhere. It was. Okay. So that was it was clearly a very successful launch, especially for your first launch. So you would say that that really had a lot to do with the fact that you were well connected, people were supporting you, and that you had this awesome Instagram account to utilize 100%? And how because you said at the beginning, it was helpful, maybe not so much anymore. How do you feel about your Instagram account? Now?

Jen Esquer 26:57
I definitely still feel like it helps. I mean, I, I do feel like my growth has kind of slowed down. I mean, things are just hard to figure out. And I don’t I don’t sit there trying to figure it out, right? Because it’s just a waste of time. Like people reach out. They’re like, Oh, algorithms change. I’m like, Dude, it’s changing all the time. Yeah, you know, it’s not something that we can, unless you’re in Facebook, and Instagram and like working it, I don’t think we’ll really have a full grasp on it. So So and it’s like a rabbit hole. It really is. So do the best you can in terms of putting out amazing content and things that you know, are going to be catched not only from your audience, but mainly from other people like scrolling through the popular page, why are they going to want to click on you, I always say Instagram is a billboard. It is your billboard, it is something that needs to look catchy, it needs to look just like everything is going to be viral, which is hard to determine you can’t determine you never know, but do your best.

Alex Beadon 28:03
I want to kind of dissect a little bit into what you just said, before we move on. You said Yeah, want to create content that’s eye catching, not just your ideal client. Mm hmm. So talk to me about that. Because if we’re trying to attract our ideal clients, what I think what you’re trying to say is that basically, the more people you have coming to your Instagram account, the more people are actually going to see your content. Yes, the more chances you’ll actually have of hitting your ideal client.

Jen Esquer 28:27
Yeah, correct. Yeah. And when you when someone first sees you, and then they go, and maybe they’ll want to follow you for a hot second, because they’re like, well, this person may be looked a little interesting, you’re gonna show up in their stories. First, you’re gonna show up in their feed first when they first follow you. So if you have some good content that’s coming up first, or they may be click your store and they start to hear a little bit from you, they like your personality, maybe, maybe there is like a free challenge that you’re running or your course is just landing or you have a webinar that’s coming out or whatever it may be. And they get to hear that first because they’re just like, kind of curious. Like that is it’s always your moment, it’s always your moment to to step up to show who you are, and to be able to convey that to anyone who might come across your page.

Alex Beadon 29:16
That’s interesting. Okay, cool. What did I cut you off? You were gonna say something else, and I cut you off. Do you remember what it was?

Jen Esquer 29:25
I don’t know if I do, but that’s okay.

Alex Beadon 29:28
Any more thoughts on Instagram before we wrap up and move on to the next topic?

Jen Esquer 29:34
I just say, you know, don’t be afraid to reach out and connect. I even I worked at a physical when I first worked at the physical therapy clinic. There was a guy there who he had blocked me when we work together because he was trying to build his own following and I was like, Excuse me, I could have helped you like, we could have collaborated. I had a lot more followers than me Yeah, and don’t be closed off to anyone, whether they’re in your space, whether you’re just unsure, like, be open. And if it doesn’t work for you fine, like you move on, you know, but be open, be collaborative reach out to people, the more that you reach out, the more people are like, Oh, this is actually like a really cool person. They’re really nice. Like, people want to be surrounded by nice, cool people, people who are going to be supportive. So comment, like, go reach out, be open to people who are even in your same space and your same industry, because there’s a lot that you can learn from other people.

Alex Beadon 30:39
I want to talk to you about your routine and your lifestyle. So firstly, I want to know, how do you structure your weeks? I know you said that one day a week you’re working privately with one on one clients, what is the rest of your week look like? Oh, man.

Jen Esquer 30:54
I would say I’m still trying to figure out my structure.

But it really is it’s content creation. So I’m constantly thinking, anytime I have a new idea, I have a notepad that I just go to, and I write it down. And like, if someone asks a question about something, I’m like, Oh, I can create a video on that. I’m gonna write that down. So. So it’s constantly having an open mind to be able to write things down and kind of come up with things as I as I feel like I, I can. And then it’s also answering emails and managing my team and just a lot of content creation. I mean, as someone who writes programs and and has an Instagram, and if you’re in this world, it is going to be a lot of constant. Yeah, whether it’s writing newsletters, blogs, whatever it may be.

Alex Beadon 31:50
What does your content currently look like? Obviously, I know you’re on Instagram, you have an email list. I assume you’re sending out weekly emails. Yeah. What else are you making? Do you have a YouTube channel?

Jen Esquer 32:02
It is in the works. Okay, cool.

Alex Beadon 32:05
Yeah. So right now, is it just mainly you’re focusing on Instagram and email list?

Jen Esquer 32:10

Alex Beadon 32:11
Do you have a blog?

Jen Esquer 32:14
Yeah, rough. I have a few blog posts. But it’s all like a main focus. It is. So not a main focus. And even people that I learned from who used to blog all the time there, they’re switching, doing blogging less. Yeah. And figuring out how they can optimize in other areas better. And I’m really learning as well. So it’s like, how can I translate taking, you know, someone from whether it’s an Instagram post or a swipe up in a story and just taking them straight to the the email list rather than even a blog post. So some people take it straight to a blog post that hopefully, hopefully takes them back into the email list. I’m usually just taking them straight, either into the program or into the email list.

Alex Beadon 33:03
I’m curious about your email list when you’re sending out or even Instagram as well, I know that mainly, so you said you have the mobility method, which focuses on being able to move with ease, correct? How far do you kind of shift away from that in your content? Like how, how often are you veering into other topics? Um, or do you mainly try to just talk about that, because you know that that’s what you’re selling?

Jen Esquer 33:36
I would say I probably only do that about specifically talking about mobility or showing like a mobility flow. I specifically do that probably once a week, sometimes even less. But I would say all my content is kind of geared around, like, how can you open up? How can you mobilize? How can you decrease restrictions in an area so so I’m probably talking about it a lot more than I even realized or other people realize, but a lot of it is still geared around. And what is attractive, unfortunately, to most people is like, oh, shoulder pain, my pain is right there. How do I increase that? How do I decrease that? How do I you know, so, unfortunately, I do still have to talk a lot about just pain in one area in order for it to be attractive, which isn’t necessarily what my passion and my goal is, but But hopefully, then, if I’m able to at least attract them that way, then I’m able to translate into that as they start to see my content more and more, it’s like, well, that painful area doesn’t necessarily mean you know, you do these exercises, it might be coming from your big toe, it might be coming from a different area. So then I hopefully drop them into more education as they start to follow me.

Alex Beadon 34:54
I love that you mentioned that because I think so many people are don’t really want to talk about certain things. things that actually are what’s going to bring the, the, the level of understanding that their ideal client has, that’s what’s going to attract them. So I love that you touched on that. What’s been the hardest part so far about being an entrepreneur?

Jen Esquer 35:14
Um, you know, right now, I have to admit that it’s just been really exciting. I don’t put a lot of pressure on myself in terms of like how something’s going to do. I just like, here’s another experiment. For me. It’s like, it’s always experimenting, you never really know what’s going to happen. Yeah. And when you let go of the expectation of like, I need to hit a six figure launch, or I need to do this or you stop comparing yourself to other people as well, and how they’ve done. You’re just able to, like play with it and kind of see like, well, maybe this post will do? Well, let’s just try it out. Let’s experiment. Let’s see what this newsletter does. Like, I even had a newsletter where I forgot to change the subject line. So it said new broadcast, and it actually got more clicks. Oh, my God, what did I do? And then

Alex Beadon 36:08
you’re like, Oh, well, yeah.

Jen Esquer 36:11
So it’s like, it’s all just an experiment. You all you just get to kind of play with it and see how what is the best message? Or best way for me to relay my message? How am I going to connect with more people, and every time you did dig back into that, why that connection that where it’s truly coming from of what you want to create, and what you’re trying to help, hopefully with the world, then you’re able to just have it grow and let go of expectations.

Alex Beadon 36:41
I’m sure I love all of that. Everything you just said is like, one of the I think it’s one of the big things that stops people from achieving success is that they put so much pressure on this one launch, it’s like, Now or never, you know, and then they fail. And they’re like, Oh, well, it wasn’t meant for me. Whereas you’re just like, I’m just experimenting, and I’m gonna keep experimenting until I find what works. So that is epic. I want to know what you think your experience as a physical therapist? How has it benefited you as an entrepreneur? Like how do you see things differently as a physical therapist, as an entrepreneur?

Jen Esquer 37:23
For me, as a physical therapist, I think it it’s just been a game of how to relate my particular message in terms of what people typically think physical therapy is, and what I’m trying to say about it. I even I met with a chiropractor, a couple a few weeks ago, and he’s like, oh, yeah, well, physical, like I do the chiropractic and then sometimes I send them to physical therapists. And I’m like, Well, what do you think a physical therapist does. Because a lot of times, it’s still the mindset of the chiropractor does the adjustment and the physical therapist does the strengthening. And that’s how we work, right? But in my mindset, it’s like no person who wants to facilitate and help is going to facilitate and help whether that means no matter what that looks like, across the board, because to be honest, physical therapists can do adjustments, we call them manipulation, right? Eye chiropractor can do soft tissue massage and exercise the same way that we can. So it’s, it’s just a person helping and facilitating a person rather than, you know, this is what you know, we do ultrasound, and we do electrical stimulation and this mindset of like, one sided of what a physical therapist is what it does, that we, we you only see a physical therapist after surgery, or you only see a physical therapist of your, if your doctor tells you you need to go see. So just changing the mindset has been really interesting as an entrepreneur, because you don’t see a lot of physical therapists, entrepreneurs. And if they are, they’re usually I think the one who really got us started and did an amazing job is Kelly stret. And he spoken to CrossFitters and read a book and, and really got the idea of biomechanics coming from a physical therapy standpoint. So he did amazing and changing the mindset of fat, but it still gets to shift it still gets to be changed in a lot of people. And so just being an entrepreneur in that way and kind of seeing how can I talk to people that they start to understand what I’m really saying what I mean, what a and getting it out of the mindset of the traditional rehabilitation are boring words that just don’t connect with people. Yeah.

Alex Beadon 39:49
You’re like a natural marketer. I don’t know where this comes from. But you I just am listening to you and I’m like, I hope everyone listening to this is translating it to their own way. Whatever it is that they’re doing, because no matter which field you’re in, you should be looking at it. Like, how can I make this? So me? And so like, how do I make my message stand out? How do I make sure that when someone sees whatever it is that I’ve created, that it immediately captures their attention and really teaches them something new or whatever, I love everything you just said, like that was so so brilliant. And I think it’s just people need to apply it to every single field, like no matter which field you’re in, because it works even as busy like even more. So if your field is super populated online, like you need to learn how to communicate it in a in a unique way. So that was brilliant. I love that. What do you think is one piece of advice that could greatly benefit the life of an online entrepreneur that is most often ignored.

Jen Esquer 40:50
Self Care?

Alex Beadon 40:51
Oh, tell me about that.

Jen Esquer 40:54
Because I think especially even me who’s a physical therapist and and getting other people that move, you know, it’s like I am all of a sudden sitting at my computer for hours on hours. And I’m like, Oh, my God. Self Care is hugely important. Plus, it’s just going to get like, when you’re able to take care of yourself and tap into whatever that is that looks like so whether that’s going to a float tank or getting massage or working out, or you can just got to, you have to kind of sit with your energy, whether that’s meditating, or whatever it looks like for you, but you have to take care of you first, in order for you to be able to translate that out to other people and start to create more and just move your energy. That’s what I usually it’s like, I will get pent up, I’ll get stressed out, moods will start to shift, I’m not going to be able to connect with people if I’m not moving my energy. So I have to my self care for me personally is movement.

Alex Beadon 41:53
Hmm. I like that I was listening to a podcast today actually. And they were talking about how so often, self care is like, you know, meditate or journal or visualize or whatever and actually moving your body and the energy in your body is such a big part of self care.

Jen Esquer 42:09
So huge, so huge. And I don’t even just mean like, pop on a podcast and go for a walk or something. But like get out of your environment that you’re sitting in, especially as a new online entrepreneur, there is so much thinning, there is so much learning there’s is a lot of overwhelm at first. So being able to get out of that environment. And, and yeah, like you said, move the energy just shift and

Alex Beadon 42:37
my next question is, have you ever been given business advice that didn’t sit well with you or just intuitively felt off? And you were like, Oh, that just sounds miserable? Like how do you kind of decipher between this is good business advice that’s pushing me outside of my child, my comfort zone and it’s challenging me and bad business advice, that maybe it’s good and maybe it works, but it just doesn’t feel authentic to

Jen Esquer 43:05
it always has to come it always has to hit me and be able to convey my why if it’s going to take away from my message that I’m trying to share with people even if it might look more attractive, I’m not going to do it right so like for example, I’ve been told I have a new program a membership site and it’s it has functional HIIT workouts and so it does have workouts in it as well as mobility and core. And I was told oh you know you can like on the main sales page, lose fat, lose weight that kind of thing. And I was like no, I can’t do that is not my why that is not my message. Like if I’m getting someone to move and work out it is purely to start to strengthen things they might not know about start to increase the heart rate like I’m looking at it completely functionally I’m they’re not coming to me to lose weight. I’m not their personal trainer and I’m not going to dive into that so if it is not going to get out my why I’m not going to do it even if it would attract more people even if that was not my audience and it’s not what I want to do so that I’m like super adamant about like no

Alex Beadon 44:27
I’m gonna challenge you I’m gonna give you I’d love to know your your thoughts on this. So you know they have these bots right that you can put onto your Instagram account and it will go and like other people’s photos, which is smart because it’s getting your account onto the little notifications of other people’s account which is introducing people to you. Technically it’s not as bad as like the follow unfollow method where like, I think that’s a little bit more slimy. I’d love to know your thoughts on that because I’ve been I’m thinking about this, and I’m so divided part of me is like, I can I can get on board the liking thing, because it’s like, it’s a good marketing technique. It’s getting my name out there, whatever. And it’s it and it works. And then on the other side, I’m like, Ah, it’s just so I don’t know, you know?

Jen Esquer 45:18
Honestly, I would say, well, first of all, I thought they killed a lot of those things. And that wasn’t, so I’d be careful with it. Because Instagram has gotten a lot smarter at that. I know, that was a big thing, like three years ago. I think I did the liking thing for a little bit. Yeah. With one of the apps. So I did, I did use it. And what I say to that is, you know, if it’s something where you’re not buying anyone, and you’re not in like, you’re not

Alex Beadon 45:48
tricking them, anyone? Yeah.

Jen Esquer 45:50
Like, there used to be the ones where you could leave a comment. And you could totally tell that comment has nothing to do that. Awful and so I would I would not go into comments or anything, but like, it is just, you know, maybe you would like it without even knowing, you know, so you don’t you don’t know, it just it’s a like, yeah. way of encouraging someone else. So I don’t think it’s bad. I think it’s bad if you’re going to buy fake followers just to make your following look bigger.

Alex Beadon 46:24
First of all, probably not intelligent.

Jen Esquer 46:26
No, it’s not going to relate to business sales. It’s good that your people are going to find out because your likes your engagement, like things are going to be fishy. It’s just, in that sense, be real. And even if it’s, you know, it is hard to grow nowadays. So if that means you’re doing ads, in terms of getting your face out there more and people can see that still means that people have to go click on you and follow you. Yeah, Bill, for me an authentic way to grow even though you’re paying for ads. Very true not paying for followers. So if that’s the way And granted, I haven’t done any of this, I’ve never paid for anything to increase my page, whether that was a shout out or anything, mine has been purely organic. And I’ve been very grateful for that. But may I do ads at a certain point, maybe possibly. And it’s not that I’m not buying fake followers? Like, you’re just increasing your reach in terms of how many people can see we’re all trying to do that.

Alex Beadon 47:27
Yeah. Oh, I love it. Okay. So much of what you said today was brilliant. Thank you so much for sharing all of your wisdom with us. Before we wrap up, I have a few fire rapid questions. So what is one thing you do that has been a non negotiable in the success of your business movement? Your mindset shift that has made the biggest difference in your life as an entrepreneur,

Jen Esquer 47:55
getting out of my own way, like really getting out of my, like fear mindset. And I did a leadership course. And that honestly helped. Like if I hadn’t done that leadership course, I probably wouldn’t have been able to step up the way I did and connect with.

Alex Beadon 48:11
What was the name of the leadership course?

Jen Esquer 48:13
I did. It’s called ascension Leadership Academy in San Diego. Cool, highly recommended, even if you don’t live in San Diego, Go to it.

Alex Beadon 48:22
Sounds awesome. I’ll be sure to put that in the show notes as well. So people can go and check it out. Fill in the blank the world would we the world would be a better place if more people knew blank.

Jen Esquer 48:34
Wi mobility was important for their bodies.

Alex Beadon 48:39
The book that changed my life was

Jen Esquer 48:45
radical acceptance.

Alex Beadon 48:47
And lastly, this is my favorite thing from every episode, I asked everyone to challenge our audience to do one thing over the next week. So what’s the one thing that you would like all of our listeners to focus on doing?

Jen Esquer 49:03
Tuning into their bodies? And moving?

Alex Beadon 49:07
So okay, let’s just dive into that for one little minute. When you tune into your body, what does that really mean? Like how for someone who doesn’t even understand? How would you explain to them?

Jen Esquer 49:21
That means when you have an ache or pain or you eat something that’s your like, your stomach doesn’t feel good tune into that What did you just eat? Why would you want to put that back in your body? I mean, it’s not about having a diet. It’s just about awareness, taking care of yourself and loving yourself loving yourself so deep that you’re not going to do something that causes pain or causes hurt. And granted, I’m going to be like, You know what, right now I’m gonna have the pizza and my stomach is gonna hurt. So as long as you have that awareness that that’s gonna happen. That’s okay, but but tapping in so maybe it’s like well sitting this way causes pain are sitting in this chair causes pain. So maybe you’re going to shift, you’re going to start to get out of that. Or maybe you’re going to, you know, try a stretch and say, oh, did that get me out of pain? Could I do that? Can I implement that like, one time throughout my day where it takes two seconds, and I’m suddenly able to not have that pain anymore? So tuning in to what, what feels bad, and what feels good.

Alex Beadon 50:29
Thank you so much, Jen. That was awesome. Can you let everyone know where they can find you online and on Instagram?

Jen Esquer 50:37
Yes, Instagram mainly is where I’ll be I try to honestly answer all my DMs. Sometimes it takes me like a month. So be patient. But I do. So doc Jen fit is where I’m at on Instagram website, YouTube, because I am having that up and coming. So other things Dr. unfit.

Alex Beadon 51:02
That’s awesome. Thank you so much, Jen. And I just really appreciate that you came on the show and I loved getting to know you better. And I just am so I love watching online because I feel like you’re such like you’re just so different to everything else that I’ve seen. And I feel like you’re shining in your own way. So thank you for being you and thank you for the work that you do in the world. And thank you for being on the show.

Jen Esquer 51:25
Yeah, thank you for having me. It was so good connecting.

Alex Beadon 51:30
Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcasts, select it then scroll down until you see write a review and then type away I hope you really enjoy your week and I will see you guys again next time stay on purpose

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