Audience Building

S2 Ep.32 – No Audience? No Problem! Learn about Collaborative Marketing with Nadalie Bardo

Ready to redefine your digital marketing playbook? Dive into this exclusive episode where we unravel the secrets of leveraging Pinterest and Collaborations for business growth. Nadalie Bardo was able to quit her 9-5 job and travel the world thanks to her online business and in this episode, she unveils how she’s been able to do it.

Why build an audience when you can strategically collaborate? We dive deep into why collaborations could be the pivot you didn’t know your business needed. Plus, a deep dive into Pinterest’s potential—not just as a platform, but as a treasure trove for traffic, subscribers, and sales.

Whether you’re a seasoned marketer, a budding entrepreneur, or just curious about the digital landscape’s future, this episode promises insights that can reshape your strategy. Tune in, get inspired, and start rethinking your digital growth journey.

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free and luxurious life. This Podcast is your weekly dose of connection and self reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace and take consistent action towards creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So, take a deep breath, relax, and let’s get you back to where you belong. On purpose. Hey, friends, you’re listening to season two, Episode 32 of on purpose with Alex Breeden. If you want to know a strategic and effective way to make more sales and get your digital offer into as many hands as possible, without having to commit to the hustle of building your own audience, then this episode is for you. In today’s episode, I speak to Natalie Bardot, an online business owner who sells digital products on the topic of Pinterest. She teaches people how to use Pinterest to grow their traffic subscribers and make sales although in this episode, we do speak a lot about Pinterest. My favorite part was actually picking her brain on the power of collaborations. She shares with us how she strategically uses collaborations to tap into other people’s audiences to grow her own business, which is really different to my way of marketing and selling because her strategy completely eliminates the need to grow your own audience at all. Now you guys know I’m always trying to bring in different perspectives speak to different kinds of online business owners who are doing different things. And so that’s exactly what this episode is all about. It is fascinating stuff. In this episode, I know you’ll leave feeling inspired, especially when it comes to dabbling in collaborations and of course, giving Pinterest a shot. I’m Alex speedin, your favorite launch strategist and your guide to the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in Forbes and entrepreneur and I’ve worked with clients ranging from solopreneurs and multimillion dollar small businesses here at Team Beadon. Not only do we help online business owners scale their sales through launching, we also help brands new online business owners learn how to strategically create an offer that’s built to sell. The strategic offer incubator is a 12 month container with eight modules of curriculum that guides you through step by step exactly what you need to do to get your online business off the ground. With a strategic offer that converts. Our goal is to give you the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom, and financial freedom. Like I said, I think you’re going to absolutely love this week’s episode, I am just getting back from my little vacation time I took I took a step away from the business after the launch. As you guys know, I love to do I love to take that time afterwards to rest, recharge, celebrate. And also to analyze and look back, you know, we have an entire month of that scheduled into our four month launch cycle. So I’m just wrapping up with that and now ready to get back into the game. So look forward to seeing me more over on Instagram. Now that I’m back. And of course, here on the podcast. One other major change I have to let you know as we move forward with the podcast is that we are going to be shifting our podcast schedule from once a week to once every two weeks. And the reason why we’re doing that is because right now it really feels like we’re churning out this content. And then I’m not giving myself enough time to digest it with you guys, and not giving myself enough time to have the conversations with you. And really let the content simmer. With you guys with me with everything. It just feels like we’re going from one to the next to the next to the next. And I want to take a slower pace, right. So we’re going to be experimenting with one episode every two weeks. Definitely make sure that you head on over to Instagram and let me know what you’re thinking about that. You know if you prefer the weekly schedule if you like having one episode every two weeks, have a conversation with me. I would love to hear from you. Other than that, let’s jump into this week’s episode with Natalie Bardot. Natalie, thank you so much for being on the show. I’m so excited to have you here.

Nadalie Bardo 4:31
Hi, Alex. Thanks for the invite.

Alex Beadon 4:34
You’re most welcome. I I feel like when we were together on the teachable Summit. I was just like I have to have her on the show. You said so many things that I was like, Oh my gosh, my audience would love to dive deeper on those topics. I’m really excited to chat to you today. I’d love for you to just get started by sharing a little bit of the behind the scenes about your entrepreneurial journey. How did you get started? How did you end up where you are today? I know that you now have this business where you’re selling digital products, and I don’t really know everything about your business. So I’d just love to hear a little bit of an introduction as to like, what got you here? And where are you now with your business?

Nadalie Bardo 5:14
For sure. So I think my story starts very similar to maybe a lot of you who are listening. Or you would like it to start this way, maybe you have that nine to five job that you work so hard to get. And you realize, wow, you know, maybe it’s not all it’s cracked up to be. So, you know, like, I had spent a lot of years getting education. So I have my master’s, I have a postgraduate diploma, so a lot of years, just to get like a nine to five job to realize, Wow, this is it. I don’t think I can do this forever. And, you know, life threw me some curveballs. And essentially, I was let go from a job. And I literally remember sitting in the car driving home in Toronto traffic, which is pretty bad traffic, I’d say. And I just kind of like started doing the math in my head, like, Okay, if I had a nine to five, I would be commuting two hours one way, every day, I added it up. I was like, 30 years later, I would have spent five to six complete years sitting in my car. And I was like, You know what? I’m gonna take this time to figure it out. So I never have to like work for anyone ever again. So at that time, I was a photographer, I thought I would just do that. Turns out, I don’t like shooting weddings. Like it was kind of the worst. I’ve seen some crazy things happen at weddings.

Alex Beadon 6:43
Natalie, we have a similar story. Did you know that I also started off as a photographer. No, I didn’t. Yes, I started up my first. My first business was a wedding photographer, or wedding photography business. And I’m with you. Like, it’s really hard to be showing up on the weekends and to be working on your feet nonstop. And yeah, I feel you. But interestingly, you got started there, too.

Nadalie Bardo 7:05
Yeah, then you’re spending weeks editing. Right? So it’s not like downtime. Um, so yeah, I realized that wasn’t for me. So I started my blog. It’s called, it’s all you, boo. And it was literally just me ranting and raving. And then somehow, it turned into like a real blog, where I was actually writing helpful articles. And that was like my first, I guess, technically online business, I created a digital planner. And that I started selling. And for me the thing that first good choice I made was launching an affiliate program for my product, because I quickly discovered that it wasn’t that my product sucked. It was I just didn’t have the right audience, or I didn’t have the audience yet. So that’s when I started borrowing people’s audiences. I would say I had one really great affiliate that was like responsible for like, 90% of the sales of my product, and really changed and opened my eyes on okay, this is possible. Um, I needed to grow my traffic, like maybe some of you can relate, you’re new and you’re like, Okay, I’m here. I’m doing the thing. But wait, you know, the five people I know is not enough traffic. And I discovered Pinterest at the time. This is like 2017. When, you know, I was reading a lot of blog posts about how people got traffic. A lot of people were talking about Pinterest. So I was like, Okay, let me try this thing. Let me do it. Let me do it. Right. And yeah, it changed everything. For me. I was able to, you know, get on media vine, I was able to grow my traffic, also to the point where people were then like, Okay, can you make a Pinterest course? And I was like, Fine, I’ll make a Pinterest course. So in 2019, I created my Pinterest course called Pinterest popular, launched the second business and have grown that through collaborations with other people who had the audience like I have the products you have the audience, let’s be friends, and let’s make money together is kind of my approach to everything on that. And yeah, my new next thing is I now I say like, I’m trying to be like, 90% nomadic. I’ve been traveling since the start of December 2022. What year is it? 2023. And I think I’ve spent a total of six weeks at home since last December. And I’m probably going to travel non stop till next summer.

Alex Beadon 9:33
And right now you’re in Thailand. Yes. And you’ve just been bopping around before we got on this call. She was like I was in when you were in Cambodia, weren’t you? Yeah, last weekend. That’s amazing. And I feel like you were somewhere else as well recently. You’ve just been jumping all over the place.

Nadalie Bardo 9:49
Is there for us, you know, so I’m really thankful and grateful that I get to do this.

Alex Beadon 9:54
Okay, I feel like there’s so many different places that I want to jump into a Hey, so at first he started off with the digital planner, which I find very interesting because this is something that a lot of people think, oh, you know, if it’s a low ticket item, that means I have to sell it to so many people, which is true, you are essentially able to make it a success through having an affiliate program. Yeah, that’s amazing. Are you still running that? Like, do you still sell that

Nadalie Bardo 10:25
the planter is still there, I’ll be honest, I haven’t been putting in the effort. with it. If I was, it would probably still be making a lot more like couple sales come in here and there, I know, come, the new year is when a lot of sales are gonna come in, because like my funnel is set up. And I have a lot of content that drives traffic, right, a new year. And yeah, but I guess for me, it’s hard, not hard in the sense that I have this personal development site. But I have the Pinterest business. And I just know that people, when it comes to spending money, they are, it’s like five times easier to get someone to invest in their business than it is to invest in themselves. So I don’t know what that says about this humans. But in terms of where can my time go, I invest my time into the Pinterest business, because I know that you know, the product is it’s like a $500 course, versus a $27. Planner. And it is it’s just a numbers game. And I wish that people would invest in themselves more than they would in their businesses. But it was just a matter of a choice. And I had this business coach, we would talk to my talk about my blog almost as like, my abusive ex boyfriend that I really needed to break up with. But it was like, I love it so much. And I’m like 500 blog posts in. And it’s really hard to stop working on something. When you’re 500 blog posts deep.

Alex Beadon 11:57
I know I know exactly what you’re talking about.

Nadalie Bardo 12:01
So it’s really hard to like to just be like, Okay, this is the thing I love and I built, but it’s not the best path. And it’s not the thing that is best worth my energy. But had I not made that choice to shift my energy to the Pinterest business. At the start of last year, I would have not been sitting here being saying like, I’m on continent five for this year. You know, I in the last 30 days, I’ve been to three countries like I would not be able to say that three new countries, I would not be able to say that. Had I not made that hard choice.

Alex Beadon 12:32
Yeah. And I think it’s interesting as well, because it’s like, so often people want to do a million different things. And sometimes that can be a form of self sabotage, where if you’re spreading yourself too thin, and you have like three businesses running at the same time, it’s like how can you expect for one business to do really well, if you’re trying to keep all of these things afloat? And I can relate, I think it’s interesting as well, from a perspective of you evolved, and you allowed yourself to evolve. I know, for me, when I was a photographer, my first digital product was actually photoshop actions. And it was a super successful, highly profitable business. You know, it did really, really well. But I lost my passion and zest for it. And sometimes I look back and I’m like, should I have just like, kept it going on the side. But the truth is, if you have a business, it takes time, effort, energy, love. And if I had put, if I was trying to split my effort between two different things, that would, of course results in the end result as well, you would see that affected. So I think that’s really interesting that you were you had the courage. And obviously having that business coach as well must have been such a support for you to be like, Okay, I’m confident enough to say I’m done with this. I’m moving into this new area. I find it interesting as well that you are someone who didn’t have the audience when you started talking about Pinterest. I know you had a few people saying, Teach Pinterest, I want to learn more about Pinterest. But you said that, you know your entire strategy behind it is I have the product, you have the audience. Let’s make money together. Talk to me about that. Because I think so often people create these incredible products. They get their first few people in through the door. And then they tell themselves well, I’m not getting enough traffic. I don’t have the audience and they throw in the towel. It seems like you are someone who’s like, No, I’m resourceful. I’m gonna figure out a different way to do this. Talk to me about that process. How do you go about finding the right person with the right audience? Getting them to actually partner with you? I’d love to know more about that.

Nadalie Bardo 14:32
Yeah, so like I said, having the planter taught me that this lesson very early on that. So if you’re watching this, your product doesn’t suck. It’s just that you don’t have the right audience. It’s not the product. It’s not a product problem. It’s not a you problem. It’s just an audience problem. So I for example, what I do is you know, I have I I’ve been doing this for While so I’ve made friends like, I would encourage everyone to be friendly and to take every opportunity to have a conversation with someone to slide into someone’s DMS to shoot someone a Facebook message to send someone an email, who you also see in your space or like adjacent spaces, because you don’t know what will happen and you’re not doing it because you want to get something you should be doing it because, hey, sometimes this is kind of lonely, and we should make friends. So I had that mentality. And when I first launched the course, I sat down and I was like, Who do I know, that has an audience that’s made of business owners and bloggers, people who would want to learn how to do Pinterest. So you know, I reached out to those five people, we did joint webinars together. And when I started, I was doing like a 50%. Split. So you got half the money, I got half the money, I made it as easy as possible. I provide swipe, I provide graphics, I even set up an evergreen funnel for you that you can promote till the end of time, right? And if they’re happy, then it’s like, hey, let’s do this again next year. You know, let’s do it again, the year after, let’s just keep doing this. And at the end, I’m like, okay, but who do you know? Can you quickly introduce me to a couple of connections that you have, if you think their audience is also a great fit? So because of that alone, I have made friends, like lifelong friends, like visited and stayed in their house with and like, their babies. And like, because of this, who do you know, right? So kind of like a saying that I’ve come up with is like, one plus one equals three. So it’s not who do I know? Or, you know, it’s like, it’s who do you know that I can also connect, so you meet one person, you’re meeting two people, at least. So you can see how it could essentially just like branch out, if every successful connection leads to a couple other connections, right. And it’s been amazing, because fast forward a couple of years, I’m hosting my first online summit in 2019 days from now. And it only took me two weeks to find 50 speakers. And they’re not like, not like, some of them have huge audiences. And it’s all because I literally just did the same thing. I was like, Who do I know, that can offer training? And then they were like, Oh, hey, do you know what need someone like this? Do you need this person. And within two weeks, I had 50 experts. And I even have more people I can reach out to but I need to stop. So it’s really just about who do you know, and it could just start with one person, and then you go from there.

Alex Beadon 17:49
That’s so beautiful. Okay, so another question on this topic. You said that you reached out to five people, you did joint webinars with them. Number one, is this something where you’re like befriending them online on social media for like, a specific amount of time before you ask them? Are you just like going up to pure strangers and being like, hey, I want to do a joint webinar. Like, what’s that process?

Nadalie Bardo 18:12
Yeah, I don’t know. If you I wouldn’t cold pitch that I would cold invite someone to participate at my Summit. But I don’t know if I would cold invite. Maybe like, Did we do something together? Were we in like a teachable panel, or read a summit together, then maybe. But I think my point I’m making is like you need friends. And for the sole reason that you’re likely doing this alone, and nobody in your real life understands anything that’s happening. I don’t say that is it? You need people and you need community. And it’s just a happy accident that maybe a little bit down the road, y’all can collaborate. That’s my approach. I’m not out here trying to find people to help me make money. I’m out here trying to find people who see and understand me and who I understand as well. And maybe we can make magic, you know?

Alex Beadon 19:09
Yeah, it sounds like a bit of both, though, because I like that. It’s like strategic community building. You’re listing out people you’re like, Okay, these people have shared audiences with me. Maybe you’re starting to reply on their stories, get to know them respond on their feed, whatever for like, however many weeks, whatever until you feel like, okay, I know this person. I like this person. This is someone who I feel like our brands would align. I’m sure there’s people who you became friends with. I’m using little quotations Mark marks online with who you were like, actually, this person is not a good fit. I’m not going to go ahead and suggest this to this person. How many people would you reach out to like, were you getting more nose than yeses? Or through this strategy? Is that mainly more yeses? Because you’ve built a friendship?

Nadalie Bardo 19:54
Who I’ll say one of the few people who said no to me as you but very rare, very rare. Are I’m pretty convincing, I feel like I’m also the having someone else introduce you, lets you bypass all that we had, like I can be through. So like, literally like the email introductions that someone sends out for me, it’s like Natalie plus your name equals whatever magic. And then they’ll just be like, Hey, Alex, I want to introduce you to my friend, Natalie. She has this really amazing Pinterest course. And I think you guys would be amazing to collaborate together. Take it from here, Natalie, that’s all I need. Then I’m like, Hey, let’s hop on Zoom and chat. Like, I’d love to tell you more about my class. It’s really fun and engaging. It’s going to be a win for you and your audience. And PS, of course, I will pay you are, of course, like affiliate commissions are, you know, are part of the deal or whatever, I don’t even say deal. But you know, I’m happy to hop on Zoom. Here’s my link, hope we can chat soon. And most people click that link and book that call. And then we see if we vibe. And if we vibe, then I’m like, so let’s do the thing. You know,

Alex Beadon 21:07
it’s so great, because it makes it so much easier than you having to rely on creating content or doing this or doing that. It’s like you’re just hopping into their audiences, it’s a win for them. It’s a win for you. It’s a win for their audience. It’s just a win, win win. How many of these collaboration webinars do you do every year?

Nadalie Bardo 21:26
Oh, good question. Depends on the year. Um, so I have a folder with every all the assets I did 123456789 this year.

Alex Beadon 21:40
Right. And we are in the 10th month, so you’re doing about one a month

Nadalie Bardo 21:46
810 12 Last year, the thing that’s hard is like now, because I’m in Asia, and it’s like a bit of Central time, it’s a little challenging. So I’m, I don’t want to host webinars at midnight, it’s very hard to have like high energy at midnight. So I’m putting that on pause till I’m back on that side of the world. But yeah, like one a month, I think in a perfect world. I’m going to like hopefully next summer, I’m going to scale this and try to do one every single week. But like how I’m planning to get there is that I’m hosting my Summit. I now am becoming very close to all my speakers. And I’m going to do the same thing I’m going to follow up with Hey, I also have like, you saw how I ran this summit, how everything was easy. I was super organized. Like I think it’s also important. If you want to collaborate with someone, you need to make it so easy. Like it should not be a struggle, like you should have everything they need. And like, so it’s like an easy, yes. And then it’s an easy recommendation, because you don’t want to have someone collaborate with you and think it was like the worst decision they ever made. Or like it was, you know, hard, right? You want it to be so easy that they are going to be like, yeah, that was awesome, I would do it again. And I would recommend you to other people. So I’ve had people ask me to speak in summits about doing joint ventures, but I’m like, I’m not there yet. You know,

Alex Beadon 23:12
I’m already in my brain because we obviously have together we launch. That’s our signature program. And one of the main things that we recommend people to do to build their audience and to grow their leads is to do collaborations. And this is such a beautiful way that you’ve set it up like it’s so easy. I’m assuming as well that you’re doing the same webinar again and again and again. And again.

Nadalie Bardo 23:33
Oh, it’s the exact same webinar. I slightly tweak it to make it better every single time. But like to give you some perspective, like I did a joint webinar with someone who has a giant audience, and she sent me 700 new email subscribers. Wow.

Alex Beadon 23:50
That’s why. Yeah. And then what is the split? Because I know you said it used to be 5050. Have you changed it now? Or is it still 5050

Nadalie Bardo 24:00
I have changed it. There are still my OG affiliates that might still be at the 50%. For them, I am trying to reduce everyone to 45 because of how the split is I actually make less than they do they take the fees out of my half. So now if you’re like a special partner, I give you 40 Everybody else, it’s 30 because it’s just too much of a split. Like I get it, especially if you’re starting out, you might need to, you might need to give more. And that’s fine. I think, you know, we all have to like pay the dues sort of until kind of built up that trust. Also, they’re like your first partners and you’re just figuring it out and you might need some grace because like systems aren’t smooth yet. So yeah, I think there’s no shame in offering half of it to somebody else, you know, especially if they’re getting you started and helping you go from zero sales to like any amount of sales. Um, Are we? Yeah,

Alex Beadon 25:01
yeah, that’s phenomenal. Okay, so my next question is you said you got 700 leads from working with this big person in the industry? How do you track those leads? Like, how is it that 700 people came to you? Was it just that you did the joint webinar? And then they came to look for you? And how did you know that they came directly from that? So

Nadalie Bardo 25:23
I, every time I do a webinar with someone, I create a dedicated signup page just for them. So they have their special page. So I know that the form is them like it, like I use ConvertKit. So there’s the form the automation, the email, sequence, everything. So it literally it will say like this person has

Alex Beadon 25:43
died for the webinar, or is that for the offer?

Nadalie Bardo 25:47
That’s for the webinar. Okay, so I have the signups for the webinar. I know it’s them. And that also way I can also like track like conversions and things like that, because data is power. Number Sense. But yeah, so every person has their own form. And then when we’re no longer doing the live webinar, I just switched the page to an evergreen version where the same webinar they sign up, and it plays, so their link is never dead. Like, I hate dead links. I have no dead links, every link, like redirects to something else. So yeah, people can still sign up for those live webinars.

Alex Beadon 26:25
I love that so much. I hate dead links. Never lose a lead based on a dead link. Everyone take notes. And then within the webinar itself, is it just you or is that person there as well?

Nadalie Bardo 26:40
Oh, no, that person is there. That person has been given access to my courses, that person has provided a testimonial. That person is there on the class nodding along saying yes, yes. Yes. You know, I think that’s important, you know, to not just especially if they don’t know you, like, yeah, like these verification signals, I guess, like, the you being there means like, oh, yeah, I know, Natalie, I trust her. I’m here. I’m telling you. I’ve seen I’ve been inside her course, I’m telling you, or I’ve taken her course, or I’m telling you, you know, I think to me, that translates, you know, more than, Oh, just here’s a it’s it’s more work. It’s more commitment. But for me, that’s how I do it.

Alex Beadon 27:29
Yeah. I love that. And then for your webinars, what is the average conversion rate, like, based on how many people sign up for the course versus how many people opted in for the webinar?

Nadalie Bardo 27:43
It really honestly depends. And I used to be really into looking at these numbers. But I’m gonna be honest, I think something in the last year has made my conversion rates take a dive. And I don’t know if it’s the fact that people are hurting. I don’t know if it’s the fact that the image that people have of Pinterest has changed. And they’ve really tarnished their relationship with creators. And I’m seeing it like, I’m seeing that my conversion used to be like 8%, like 8% of people who showed up live would buy my product, and it’s not for sale anymore. Obviously, I’m still making money. I’m here, chillin. But yeah, I’ve noticed that there has been a dip. And I just hope that yeah, I’m trying to figure that out, you know, which is probably why a new pivot is coming. But

Alex Beadon 28:39
does it also vary depending on who you’re collaborating with? So do you see big differences based on who you’re working with?

Nadalie Bardo 28:48
Yeah, so some things I’ve noticed is initially, when I first started, it was easiest to convert audiences that were bloggers, for example, or content creators. But this now that it’s the people, my collaborators who are ecommerce focus, so whether they’re digital product coaches, or Etsy coaches, or they teach people how to use Etsy how to create and sell digital products, their audience converts higher than the bloggers and the content creators. So I think once again, I’m learning that same lesson, that those who want to invest in their business, they are more likely to spend that and those who want to invest kind of on themselves. And I think it’s the sellers that have money, have money to spend and are ready to spend not as much as the bloggers and the creators who maybe the blog is more just like a hobby. And yeah, they would like traffic but they’re not as like this is what I’m These are mostly assumptions, but it is kind of based on the conversion rates of the types of webinars. I also make sure that I have strict minimum subscriber list rules. So if you have less than 5000 subscribers, we’re not doing a lot Have an AR, because it’s just not going to convert, I would even say like 10k needs to be my new, my new low. Like, if you don’t have more than 10 ks 1000 subscribers, there’s no point, you know, there is a point, but it’s like we’re doing this live and it’s a lot of energy. So. But like I said, I’m like, these are lessons I’m learning. And I can be more strategic about the types of partners I want to seek out. So if I want to seek out digital product coaches, or then I need to strategically find them. So how am I going to do that I actually have been having my VA make a master list of experts. So every time I see a summit, I’m literally send her the link. And I’m like, add all these people to our spreadsheet. So I have a spreadsheet of probably like 1000. Experts at this point with listing exactly what they’re experts on. So my plan in the new year is to actually strategically reach out to all of them, and try to have a webinar every single week. And I think now that I have the credibility, I can say, yeah, like I’ve partnered with some pretty big names, I hosted a summit that brought in whatever, whatever that kind of credibility, I think can open doors. Whereas I’ve been relying most on connections to open doors. That’s my assumption.

Alex Beadon 31:25
What I love about you is that, and I hope everyone is paying attention to this is that you are paying such close attention to the markets, you’re listening to the trends that are coming back to you, you’re paying attention to what’s working and what’s not working, you’re making tweaks along the way, you understand that as your business ages, things aren’t going to be the same. And that’s okay. And you’re making tweaks along the way to strengthen your position without taking it personally, you know, you’re not getting angry that it’s not the bloggers who aren’t converting highest anymore. Now, it’s maybe the digital product educators that are working better, I think something that people struggle with, is they they have a business, it works. And then the market changes, you know, as it’s going to, and they start taking it personally that it must be me or whatever, you know, and it’s never you it’s just you need to pay attention to the market and provide for the market. None of us can control the market.

Nadalie Bardo 32:23
Yeah, like I know, it’s not me. Like it’s almost like when summer slump happens, I plan to make T shirts. It’s not you. It’s summer. It’s literally just summer.

Alex Beadon 32:36
I love it so much. Oh my gosh. Okay, so let’s jump into Pinterest. I my entire history with Pinterest is that I’ve kind of dabbled in it here and there. Maybe it used to work for me like 10 years ago, but I kind of have just stopped and have left it alone and have completely ignored and abandoned it. I want to know from you like what makes Pinterest unique compared to other social media platforms. And why do you love it so much for small businesses?

Nadalie Bardo 33:02
Yeah, so number one, it’s not social media. It’s a search engine. So I think that’s like one quick mindset shift we can make about Pinterest. And we don’t necessarily categorize it with social media. I think the best description is if like Instagram and Google had a baby, that baby’s name is Pinterest. And for a while there Pinterest thought that tick tock was its daddy, but it’s not. Okay. It’s Instagram. So things are kind of going back to how they used to be. Pinterest has backtracked some of the changes that pissed off creators recently. I honestly based

Alex Beadon 33:38
I don’t know what you’re talking about. Is it that they moved more into video?

Nadalie Bardo 33:41
Yeah, so they had this whole idea pin thing. They had this whole obsession with like, oh, we want people to stay on our platform not to click and get off of our platform. So they thought they were social media, when in reality, they are a search engine. So they have backtracked. And they’re like, Okay, we’re going back to how things used to be, but my conversion rates that they’re not convincing anyone. So I’m trying to convince people that Pinterest is worth your time. And I say like if you are time, strapped, like I think most of us are. And if you’re like, Okay, well, what’s a platform I can put my energy into and actually get something in return. I do believe that it’s Pinterest. And with all of us, we should put our energy into search engines, because for one, whether we’re talking about optimizing for Google or YouTube, or Pinterest, it’s all about keywords and optimizing our content. So the beautiful thing is with a search engine is like you put the work in upfront, you hit publish, and for Pinterest that you save to Pinterest or you pin it the work is done. And as long as you optimized everything properly. The search engine takes it across the whatever yard line sorry, I don’t know if I don’t know why I went to football. I don’t speak football. But you just let the search engine do the rest of the work. for you, as long as you did the work up front where I feel like with social media, the work is never done. And it’s like a hamster wheel. And you’re just like going and going and going. But I will tell you guys like I have 1000s and 1000s and 1000s and 1000s of pins on Pinterest linking to my blogs content. And I’ve pretty much barely been posting since last December and my traffic went up. So that’s when you

Alex Beadon 35:25
say barely posting, do you mean barely posting to Pinterest or barely posting to your blog? Both?

Nadalie Bardo 35:33
Why traffic is still going up. So that’s to me is the power of a search engine is once you’ve built that presence, and you have this deck of content that can be found, you will continue to be found. And some of those pins are from years ago, and people find them again, and they still click on them. Whereas I say, point like I have pins from four years ago that people still click on, like an Instagram post or a Facebook post or a tweet from four years ago that is doing anything for you today.

Alex Beadon 36:02
Absolutely not. So the next question is, and I think it ties into what we’re speaking about what is the lifecycle of a pen, because what you’re essentially saying is you create a pin, you put it out there, it lasts and lasts and lasts. Whereas on social media, you put it out there and then by next week, or maybe next month, it’s forgotten, right? So what you’re saying, essentially, is that on Pinterest, it’s more of a numbers game, because the more seeds you plant, the more findable you’ll be. So that’s why you want to keep posting, whereas on Instagram and Facebook, it’s like you want to keep posting because you want to be top of mind because people are seeing a newsfeed that’s always getting refreshed. It’s never ending.

Nadalie Bardo 36:39
Pretty much. So one you’re planting seeds, and eventually you’re going to have a beautiful forest. The other one, you’re just had to keep planting because your plant dies in 24 hours. So, um, yeah.

Alex Beadon 36:51
How long does it take to build momentum on Pinterest like so let’s take me for example, I have a ton of content. Let’s say that I decide okay, for the next month, I’m going to really focus on every single day, I’m going to post a pin and lead it back to my blog where people can sign up for my newsletter or whatever. If I’m just looking at it from like a traffic generation perspective, how long do you think it will take me having to post a pin every single day before I start to see

Nadalie Bardo 37:20
traffic? Sure. So one thing is you would want to schedule those. So it’s not like burning actual energy. You just set it up, schedule it and come back next month to schedule more.

Alex Beadon 37:33
And what do you use to schedule Do you something like later?

Nadalie Bardo 37:36
Um, you could use later I am 200,000% A fan of tailwind instead. I’ve never used later. But I’m a fan of tailwind because they were the OG Pinterest scheduler and they haven’t are powerful and that you also want to get that will help you grow. Okay. Um, but I would say that one month is not it’s that’s not commitment. So it’s like, would you give a month to Instagram? Probably not. I think people like to be a little more like, oh, it’s not it’s it’s too long. It’s not giving me anything. But I’m like, you’ve been posting on Instagram for like five years and nothing’s happened. But I would say you definitely a good good test, even four to six months. Yeah. And I’m saying a month is not long enough, because it can take three weeks to over a month for your content to even be indexed and start showing up in search engines. So a month is not a good enough test as Pinterest search results. Sorry.

Alex Beadon 38:37
Is Pinterest. Going to favor my content? The more I post? Oh, definitely.

Nadalie Bardo 38:43
I think every algorithm favors and oak rewards consistency. So yeah, I would if you have some content, I would design couple pins, couple pin templates. You want to post which you sell. Yeah, I saw pin templates. I have a Pinterest course where I teach you all the things. I have a webinar, you can sign up for that one I’ve been talking about. Yeah, maybe we can give that link because I bring up mistakes you want to avoid on Pinterest. And we go like pretty deep into SEO pin design and how to schedule your pins or what your strategy should be all in less than 60 minutes. Um,

Alex Beadon 39:24
definitely give us that link. We will include it in the show notes and description. So anyone listening who’s interested can go and check that out. For sure. I love that you said four to six months is a good test. I feel like that’s doable and like a good goal in someone’s mind. Like okay, I can commit for six months to posting once a day and I think as well you know, if you are going to commit to something like this signing up for your course and learning from someone who’s already done it is only going to help you because like why do something halfheartedly

Nadalie Bardo 39:51
yeah and just make sure you’re doing it properly. Okay, so we’re not just posting randomly. You need to know how to use keywords you need to make sure your graphics are on point and you need to make sure you’re scheduling properly and not breaking the Pinterest rules. So that’s why you should watch my masterclass. I lay it all out for you. So yeah, the time alone is not a good enough test, you need to make sure you’re doing it properly.

Alex Beadon 40:15
Love it, love it.

Nadalie Bardo 40:18
Okay, suddenly I posted and nothing happened, I’ll be like, bro, or do what do you do?

Alex Beadon 40:24
Properly? No. So one of the things I’m always telling my clients is to look at their online business in three different categories. One is lead generation, lead, nurturing, and lead selling. And so I want to speak to you a little bit about those three things for you. The first one I think we know the answer to, but maybe not what is your top strategy for growing your email list?

Nadalie Bardo 40:47
I will say like, if I look to see what the biggest spikes are, it’s definitely some sort of collaboration. So whether it’s a joint webinar or whether it’s I just did a summit whether you know, I’m hosting a summit or hosting a live bootcamp, these are the big, big jumps in subscribers, right? Like I’m over 20,000 right now.

Alex Beadon 41:10
Amazing. And I just want to highlight that to everyone, because I always say the exact same thing I’m like, if you have some kind of live events that people can sign up for and get excited about that, for me as well is the number one way to grow my email list. So I’m happy to hear that. Next up is lead nurturing. I’m really curious, like, what are you doing on a regular basis to be in touch with your audience? You know, how often are you sending out emails? Are you on Instagram? I know you are. What are you regularly committed to posting and nurturing your audience?

Nadalie Bardo 41:44
I’d say that this was probably the one that I’m not being the best at. My strategy used to be and I hope to get back to this after I survived my Summit, was that I would create a new YouTube video every Friday. So it was something that people look forward to a whole new training. When I get back to it. I’m going to probably start with a podcast that will also be a YouTube video. So I think like just giving value every week like little tip little some. But right now they’re saying occupied with live events. So I just wrapped a five day Pinterest bootcamp where I was live twice a day had 1800 signups. Yeah, like it’s at the point now that I’ve started reaching out for event sponsors for things like that. So that’s like a new way to collaborate with companies, you know, instead of just individuals, which is really fun. So I’d say live events are a really fun way to like grow your list, but also engage the list you have simultaneously, I think, is a fun one. And then some type of weekly content, like some consistency, something they can rely on, you know,

Alex Beadon 42:57
and in between your live events. Are you sending out emails?

Nadalie Bardo 43:03
Um, let’s see. Yeah, either promoting my event or other people’s events. Yeah, it’s just Alright, like, before the bootcamp, I was promoting a live webinar that I was doing. So I try to always make sure like, even though I’m traveling, and I will be honest, I’m probably not as not as consistent as I should be. Or it could be. But I know that like, when I show up, I show up. So I give myself grace that, okay, I didn’t email for a couple of weeks. But you know, we’re talking when we’re allowed to be tired.

Alex Beadon 43:37
That is so true, we’re allowed to be tired. And I think the important thing is like, it’s what you said there around giving yourself compassion and giving yourself grace. And it’s like, it’s okay. Like, I’m not gonna beat myself up about it, it is what it is. And now for lead, selling what has worked best for you from a sales and marketing perspective to bring in new sales.

Nadalie Bardo 43:59
I would say it’s a combination of the collaborating, but also just having like the funnel, so having a sales funnel, and eat like, particularly probably the emails is the most important. So that’s like, you sign up for a freebie, what happens, you see a thank you offer, you’re added to the funnel, where I’m telling you to sign up for the free webinar or what happens when you sign up for the webinar, you go through a lovely nine email sequence, you don’t buy, there’s a down sell, you know, like it’s just all set, you know, sweet and easy. So I think having those introduction pathways that lead to sales and let people know what you’re offering, because even if they don’t, by that time, you’re gonna be launching over and over and over again, right. So no, I think having emails a sales funnel. That’s it.

Alex Beadon 44:55
And when you are creating those emails, Are you the kind of business owner who created them? and just kind of lesson there? Or are you the person who’s going and like looking at the open rate, looking at the click through rate tweaking them to test them to try to make them better? Like how optimized are your funnels?

Nadalie Bardo 45:10
Yeah, so the ones that are for the webinar, because like I said, I do that webinar, like every month, so I tweaked the webinar, I tweaked the emails, so they just get better and better. There was a point where I even got the collaborators to send me screenshots of their click through and open rates. And I had a spreadsheet where I literally looked at the numbers and all the worst performing headlines got like rewritten, the emails get rewritten constantly. I might rewrite them again. Like I feel like sometimes you just got to shake it up. And don’t let it get too stale.

Alex Beadon 45:47
I agree. But I’m glad that I’m glad to hear that you’re like looking at what’s performing well, what’s not. And I think that can be overwhelming for some people. But even if you just look at the worst performing emails, and just make tweaks to that, like, that’s good enough. So glad to hear that. And then I’d love to hear from you. What would you say to someone who wants to have a digital product, but doesn’t exactly know where to start? Like, maybe they have the idea? They know what kind of course they want to have. But they’re like, is this going to be worth my time? Should I do this? I’m feeling really afraid. I’m worried people will judge me. What advice do you have for those people?

Nadalie Bardo 46:24
Yeah, I’m just do it anyways, like, who cares? If people judge you? What is the literal worst thing that could happen? People judge you anyways, people judge you for just existing, it’s kind of just their thing, you know, um, I would say, push through the muck, like, literally just push through the feelings, and just reading the line. You know, you could even lie to yourself that you’re, I’m just writing it down, I’m not actually going to do it. And then, you know, figure out what the next step is, like, oh, maybe I’ll actually create this product. Or maybe I’ll start playing around in Canva. And make it pretty or maybe just work on like, slot. It’s a little like, I don’t know, you can Loki lie to yourself that you’re not actually doing it, and then realize you’re actually doing it. Because I think sometimes when you put the pressure on yourself that I’m doing the thing. You might like chicken out so like, yeah, like even. And I think there’s also something to be said about, like, just letting it flow and letting it happen. Um, so if you ever feel inspired, just just write it, write it out, or, you know, record something like, Don’t doesn’t have to be like labor. You know? I don’t know if that makes sense. That might be a bad answer. Sorry. No, I

Alex Beadon 47:39
love that answer. Essentially, you’re saying just do it. Don’t let the fear stop you take action, even if it’s messy action. And don’t worry so much about the end results. Just take forward action steps, which I love. Natalie, thank you so much. I’ve absolutely loved having you. I feel so inspired myself to lean more into collaborations like I’m definitely anti-collaboration. And I have loved hearing how you do it. And I’m so glad that you’ve been so open and honest and shared so much with us today. I know that our audience has thoroughly enjoyed it as well. So thank you so much. Before we wrap up, can you share with everyone where they can find you online?

Nadalie Bardo 48:18
For sure. So I am at Natalie Bardot. And that’s Natalie with a D. on everything. Literally, if you just search my first name, you will find me there’s not many of us. But yeah, you can find me at Natalie Bartow on every platform. And yeah, that’s you’ll put links right.

Alex Beadon 48:39
Perfect. Thank you so much, Natalie. If you made it this far into the episode, I want to say a huge thank you for listening. Please take a moment to head on over to Instagram. You can find me at Alex Beadon and send me a DM What did you think of this episode? What were your big takeaways? I love when this is a two way conversation. So I’m really looking forward to hopefully hearing from you remember that, you know, we’re all human. And this is just so much more fun when I get to hear from you guys. So I’m really looking forward to hearing from you. Other than that, just reminding you again that we are switching up the podcast from one episode a week to one episode every two weeks. So you will be hearing from me again right here on season two of On Purpose. Alex Beadon in two weeks’ time and I very much look forward to it. I’ll talk to you soon. Can’t wait to share all that we have going on behind the scenes. Keep an eye out because it’s juicy

#009 – My Monthly Routine for Success, Advice on Growing your Followers & The App that’s Changed My Health

You think you want 1M followers on social media. Think again.

Alex details the importance of steering away from the vanity of social proofing, challenges users to make a difference in their audience’s lives and shares intimately what her July was like.

“Don’t get lost in the social media game of numbers.”

Stay motivated as she covers her monthly mantra that gets her amped for success and how you too can feel great when you get back into your zone of focus.

This is On Purpose.

In this Podcast you’ll learn

  • Disregarding social media numbers
  • How to create impact in the lives around you
  • Taking charge of your nutrition
  • Therapy as mental nourishment
  • Alex’s 3-step routine to monthly success

Catch up with the Beads:
IG: @alexbeadon
Facebook: Alex Beadon
Website: www.alexbeadon.com

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:00
In this episode, I’m going to share my monthly success routine. My advice on growing your social media followers and an app that has revolutionized my health. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose

Hello, friends, welcome to episode number nine of on purpose with Alex Beadon. I’m so excited that you are here listening to this wherever you’re joining me from in the world, I just want to say welcome. I’m in a really fun mood. So I’m really excited to be recording this podcast, I think it’s gonna be a really good one. So just kind of giving you a heads up that this is one you’re going to want to listen to all the way through till the end. Before we dive into the goodness of this episode, I have one thing to share with you. If you struggle with what to post on your Instagram story and you’re ready to grow your online tribe build your brand and boost your sales, definitely come check out my signature online course gram slum. The course is short and sweet. You could literally finish it in a day. And it is going to make a huge impact on how you communicate to your audience using Instagram Stories. Join Today over at Graham dash slam.com forward slash join. Okay, let’s dive in. So this week has been pretty interesting because my boyfriend Nick, who I live with is currently in Colombia, working with a charitable organization there. It’s a long story. But long story short, he’s not here at home with me this week, which has been amazing. And I mean that in like the kindest way possible. I absolutely adore Nick, obviously, he’s my boyfriend, I have so much love and respect for him. I love living with him. But simultaneously, the fact that he’s been gone for the past week has been so refreshing, it’s so nice to like, wake up in my own bed have my own space. I think when like whenever you’re in a couple whenever you’re in a relationship, it’s super healthy to spend time apart, right? It’s so so good. When one person leaves the other person can experience life without that person, you learn to be more grateful for certain things that that person does for you. And then the person who’s away, so like him in Colombia, right now, he is having new experiences. He’s getting to explore a new country. So it’s just so positive for both individual parties. And I think when you’re in a relationship, it’s just important that you’re both not only growing together as a couple, but also growing individually. And what better way to grow individually than to have some high quality alone time. So I’ve really been enjoying it. Having said that, I am looking forward to seeing him again and getting to talk to him again. He’s been pretty much Mia, which has also added to the interest of this entire time because we haven’t been texting nonstop. We haven’t we’ve like had one calls since he’s been gone. Because the connection where he is is just not 100%. And also he’s super busy with what he’s been working on. So yeah, it’s been nice to have some space, but I’m also really looking forward to being reunited next week. So next week, I will be flying to Colombia. Maybe when you listen to this, yeah, when you listen to this, it will be two more days until I fly to Colombia. So if you want to keep up with my Colombian adventures, make sure you’re following me on Instagram at Alex beaten. But yeah, I’m excited for us to be reunited again, but also really grateful for this time apart. And if you’re listening and you’re in a couple, like ask yourself, How can I get more alone time or especially if you live together? Especially if you live together? Especially if you’re married? Like if you’re married? I’m going to ask this question on my Instagram because I’m super curious. Like when was the last time that you guys spent time apart? Because I think it’s pretty common for people who live together to not ever really vacation alone, you know, so I’m interested to hearing what your perspective is on that. I think Nick and I are also really lucky because we’re both self employed, which means like, we don’t really have to deal with vacation days or anything like that. So it’s easy for us to have these holiday times apart. Like when I went to LA when I went to Hawaii and for him now in Colombia. But we can still have that time together as well because there’s not really a limit on our vacation days. So I’m interested in hearing from you guys. So definitely message me on Instagram and let me know where are you at in that couples vacation? Like do you ever spend time apart? Are you pretty much together all the time? I’m super curious about that and Anyway, today, I really wanted to cover a topic that has been super popular in my inbox lately. Everyone wants to know how to get more social media followers. And it’s kind of this ironic thing. It’s like, I just don’t get the obsession with social media numbers like, don’t get me wrong, I understand that it’s a great form of social proof in your business. It shows other people that, you know, you’re an authority that people follow you that they look up to you. But really, and truly, it’s like 100%, a vanity metric, like, all I’m saying is that there are other things that you should be focusing your full attention on, right? So instead of focusing on the numbers, and being obsessed with the numbers, focus on your value, and I’m going to say value metric, if you can find a way to measure how much value you’re giving. So maybe you’re like, Okay, you know, instead of aiming for 1000 followers, or 10,000 followers, or 100,000, followers, I’m going to aim to really make a difference in 10 people’s lives this month, or whatever that number looks like for you. Right? So really focusing on the value you’re giving, becoming obsessed with giving as much value with making as much of an impact as you possibly can. Because the truth is, that’s how you grow clout. That’s how you grow authority. That’s, like, I see so many people growing their Instagram accounts for the sake of getting a higher and higher number. And to me, it’s like, you are constantly chasing that carrot stick. And every time you get closer, the carrot stick gets farther away. It’s like this never an ending chase for the numbers, it’s something that you’ll never be satisfied with. The numbers is just such like an empty chase you you’re always going to want more more, more more. Whereas if you focus on value, you’re actually focusing on something that matters, you’re focusing on something that has meaning you’re focusing on something that’s going to make you feel fulfilled, if you if you make an impact in someone’s life, if someone messages you and says wow, like you really made a difference to me today. That feels so much better than getting an extra follower. And it’s so much better for your business as well, because it’s legit, it’s full of meaning you’re actually making an impact. So whether you’re male, you decide, okay, I’m going to do it. Alec says I’m going to focus on the value. And you decide that you’re going to focus on making more of an impact in people’s lives, whether that’s through actually putting out content, whether that’s through actually reaching out to people and being like, Hey, I would love to help you with whatever it is that you do. So let’s say that you’re a nutritionist, maybe you decide that you’re going to take on this challenge and try to impact as many people as you can this week. Let’s just try it this week, guys, right? And we could check in next week and see how everyone’s going. I feel like we should definitely name this it should be called like the Impact Challenge or something like that. The Impact Challenge with Alex Beadon. Anyway, take the Impact Challenge, focus on creating as much impact in people’s lives as you possibly can over the next seven days, and just see how it pans out and have no strings attached. So if you’re a nutritionist, and you’re like, Okay, every day on Instagram, I’m going to show up, and I am going to give a tip or I’m going to teach something to people that I know a lot of people have a misconception around, or I’m going to literally prompt people and tell them Hey guys, this week, I’m giving away seven free, I don’t know 15 minute calls or 30 Minute Calls, or like whatever feels good to you, right? And just put it out there, no strings attached. See what happens. Focus on giving value focus on showing up and making as big of an impact in people’s lives as you possibly can and see how it changes in just seven days. Like what’s going to change for you in just seven days. So yeah, that’s my my entire, like, when people talk to me, they’re like, Oh, my numbers aren’t growing. To me. It’s like, don’t look at your numbers. If you’re looking at the numbers, you’re focusing on the wrong thing. Even me, like, I currently have 25,000 followers on Instagram. And there’s this ego part of me that’s like, ooh, but look at so and so she has 100,000 followers, that’s four times you are looking at that person, she has 250,000 followers, that’s 100 times you, right? For me, it’s like, I mean, it’s it’s just one of those things where it’s like, I can’t I can’t change it. I can’t there’s nothing that I can control about it. I can sit around and I can find these strategies in these ways of like growing my audience super quickly. But my thing is, I don’t want you to follow me unless you really know who I am and like who I am and you intentionally decided to follow me like to me I’m I’m chasing more of a high quality follower. How do you get high quality followers, you get high quality followers by showing up and being a value in service. So like for me even when I might post a picture and it might get a really low number of likes, I don’t care. Like, sorry, I’m not out here to be like, Oh, how many likes did this picture get? How many likes? Did that picture get?

Is it not reflecting well on my brand or business if I didn’t get likes or whatever? No, I’m just showing up to give value like that is it? That is my commitments show up give value make as much of an impact, positive impact as I possibly can and call that George. For those of you who don’t know, my entire life, I grew up thinking that call that George was like, a very common saying, turns out it’s a Trini saying, which means that people here in Trinidad say it. And I don’t know, do you say that call that George because it really just means and that’s that’s like and call that George. And that that’s it? That’s the end. But I’ll never forget, this is a second time I’m bringing up Adrian Dorsen. In my podcast. This is so funny. But we were together in Hawaii at our mastermind, and we’re in the bathroom getting ready for dinner or something. And I said I’m call that George. And she was like, who’s George? I was like, no, no, it’s just the saying. Anyway, I got off topic. So yeah, don’t get lost in the social media game of numbers, guys, it is a vanity metric. And honestly, just focus on providing value and as much impact as you possibly can take the Impact Challenge with Alex Beadon. Make sure you tag me and let me know how it goes. But yeah, make it about the value. Okay, another thing that happened for me this week that I wanted to bring up is the importance of surrounding yourself with people who are having a really positive impact on you, who are causing you to really look at your life, evaluate your life, and are prompting you to be the best version of yourself. So this weekend, I went down the islands with a few of my friends. And one of them was a girl who I normally don’t spend much time with her name is Beatrice B for short. And she’s this really awesome British chick, I absolutely adore her good energy. Anyway, we’re all in this boat. And for those of you who don’t know, when, when I say we went down the islands in Trinidad, that just means like, you literally go into boats, and you drive off the coast, and they have like a sprinkle of islands around the place. And you’d basically just park up your boats in the ocean next to an island, and you just enjoy the day, on the ocean, you can go swimming, and have some drinks, have some food, it’s really nice. Anyway, so I was there spending some time with my friends. And all of a sudden, we were all talking about the state of the world we were talking about, you know, Trump and we were talking about Trinidad, and we’re just talking about like all of these, just things that are happening in the world. And I expressed a feeling of just sometimes I just feel so defeated by what’s happening on the planet. It feels like so much help is needed. It feels like there’s so much that needs to be done to make the world a better place. That sometimes I feel hopeless. Sometimes I feel defeated. Sometimes it feels like there’s nothing I can do to make a difference. And I love this story be stopped me and she was like, What are you talking about? She’s like, there’s so much that you can do. And then she basically went on this long spiel of like, all of the different things that you can do in Trinidad to make Trinidad a better place. She started talking about how, you know, it’s such a frustration of hers that people always say, oh, like, you know, what is it that I can do to help when there’s so much you can do to help you just have to focus pick one thing that you want to show up in and just go right. And so she mentioned a charity called One Love Trinidad. And she was like, you know, they’re currently looking for volunteers. And the great thing is that they’re looking for volunteers in the marketing space. And that’s what you do. So this might be a perfect fit. And so I started working with one love Trinidad. And what I love about it is that like my level of involvement can be as much or as little as I want. I want to get involved in a way that’s manageable for my life, where I’m not taking on a whole next level of responsibility, because I already have so much responsibility happening in my business, but where I can still be a source of help, where I can still be a resource that they can ask, okay, you know, we’re trying to sell this many tickets. What should we do? What marketing ideas do you have? So I just felt really inspired this week by her response, you know, don’t get overwhelmed. That was weird. I just had a voice break. Don’t get overwhelmed by the chaos in the world. Don’t think that you can’t make a difference. Everyone can make a difference. You just need to like find your lane and get to it. And so I just wanted to pass that words of wisdom on from be today to all of you to really ask yourself, you know, what part are you playing and making the world a better place? We can only be responsible for our lives and the actions that we take. So really, you know, something that I’m trying to start doing is looking at every single thing in my life and being like, is this negatively or positively affecting the world like we all are here on this planet and I have a very strong desire to leave the world better than when I found it, it’s kind of like when you move into a house. So I spent my childhood moving from home to home to home country to country to country, because my dad worked for a job that moved us around a lot. So we really live that expat life. I’m a third culture kid through and through. And I will never forget my mom growing up, she would always be like, we want to leave the house better than we found it. So she would like plant flowers or, you know, upgrade some part of the inside of the house, just to always be leaving things better than when you found it. And I feel the same way about the Earth, right? So small things like I used to use plastic bags to go grocery shopping, and I’m now trying to make a real effort to use my reusable bags, little things like that, like what little changes can you make that’s going to make the world a better place? What kind of organization can you volunteer with? That’s going to feel good for you. Because I think for me, my frustration with volunteer work has always been like, I want to work, I want to help in a really specific way where I’m using my skills where I feel like my skills are being put to use because, yes, it’s great to help, you know, find supplies or like put together meals or things like that. And I think you know, when people do that it is super helpful. But sometimes for me, it feels like I could help in a bigger way I could help at a higher level. And that’s kind of where I feel most drawn to help. So really just listening to your own intuition around it. Like what would feel fun for you? Where can you apply your skills? Or how can you help in a way that that feels like you are making the most of an impact. Okay. So the moral of the story, guys, is to spend time with people who cause you to see things differently and encourage you to be better. Thank you, Beatrice. Okay, the next thing I want to share with you is something that’s really changed my nutritional Game Over the past few days. So for those of you who follow me on Instagram Stories, you will know that back in June, I went to Hawaii on a mastermind trip, which basically means that I meet with a variety of business owning women. And we all come together and we do hot seats, and we bounce ideas off of each other, help each other with our businesses. It’s so inspiring and so beneficial. And yeah, I just absolutely love it. Anyway, the last time I was there, my girl, Maggie, and let me just bring her up on Instagram so that I can share with you what her Instagram is. But anyway, my girl, Maggie basically gave me a hair test, which basically means that she cuts off about three square inches of your hair from the very roots, right? And what she does is she takes it she then cuts off the first two or three inches of the hair, and she sends it away for testing. So my results came back and we had the conversation on the phone. And she basically said, okay, here are a few things that I’ve learned about you through your hair test. She was like number one, your metabolism and I don’t think she used the word metabolism. I’m just using it because I feel like that’s how I best understand it. It’s basically the rate at which your body digests food, minus low, right? So because I have a slow digestion rate, she recommended that I divide my eating habits into 40% carbohydrates, 40% fats, and no sorry, 40% carbohydrates. 40% protein, 20% fat. This was news for me, because to be quite honest with you guys, I didn’t even know what a carbohydrate was like, if you had said, Hey, what is this carb protein or fat? I would have been like, I don’t know. So when she told me that I needed to do 40% carbs, 40% protein 20% fat I was like, sounds good. So I started going about my days cooking meals that I think look 40% carbs 40% Fat 20%

I keep messing this up. But you know what I mean? 4040 20. And she messages me? And she’s like, Hey, because I asked her and she was like, Oh, that looks delicious. And I was like, does this abide by my 4040 20 rule? And she was like, No, sunflower seeds are fat. This is fat, that’s fat. I’m eating so much more fat and my body digest fat at a slower rate, which then basically means that it’s spending so much energy digesting all of these fats instead of taking that energy and using it on other parts of my body that may also need it. Right. So anyway, to make a long story short, I realized that I had to start focusing on learning what carbs proteins and fats really look like. I’m also a vegetarian, which means that my protein definitely needs some help. So there’s nothing like tracking your progress, to really understand how you’re doing if you’re not measuring your progress. How do you know how you’re doing? This goes for like sales in your business. This goes for your health, it goes for whatever. So I found this app called chronometer. I’m going to spell it for you because I don’t know if you’re gonna be able to find it c r o n o m e t e r chronometer. And what I love about it is that I have putting it up every day, I add the foods that I’m eating as I eat them, I’m pretty good at remembering. And then at the end of the day, it gives me a nice little pie chart breaking down, how much fats, protein and carbs I had. And guys, I’ve been doing this for the last five days, and not one single day, have I managed to abide by my 4040 20 rule? I mean, I’m not even close to 4040 20. Firstly, my protein is never high enough. Secondly, my fats are always way too high. I’m probably eating 4040 20, where the 20 is protein, and the fats are 40 and the carbs or fats that make no sense. How do you nutritionists talk about this without mixing them all up? Anyway, to make a long story short, I have not been eating according to how I should be eating. But it’s okay. Because these first few days of me using this app, it’s really just to help me better understand what is fats, what, what are carbs, what are proteins. The more educated I get, the more I learn about the food that I’m putting in my body, the better decisions I’m going to be able to make moving forward. So for me, even though I’m not hitting my goals, and like it’s all good, because I’m learning, right? So it’s just been really great to, for example, yesterday, I made quinoa with black beans, and I inserted it into my app. And I was like, You know what, I normally like to add tomatoes. So I’m gonna go and add some tomatoes. But when I went to add tomatoes to the app, it showed me that tomatoes are like pretty much pure carbs, right? And I was like, Oh, I really need some more protein. So instead, I added green peas, which have a much higher protein. What do you call protein measurements than tomatoes. And so just by swapping out tomatoes for Greenpeace, I was able to get more protein into my diet. Done. So like, that’s just a small example of like, just learning about the food that you’re putting into your body and trying to eat the most healthy, nutritious way that you possibly can. Okay, so yeah, if you’re someone who is really wanting to learn more about nutrition, I would highly recommend the chronometer app. Okay, the next thing I have to speak to you guys about is my first therapy session ever. You guys seem fascinated by this, I shared this on my Instagram stories. And I got so many people messaging me about therapy, saying that they’ve gone to therapy therapy has changed their lives. Or the other side of the spectrum, which many of you were telling me that you want to go to therapy, but you’ve been putting it off, and you haven’t gotten around to it yet. And you were really curious about how my first session went. And to be honest with you, that’s kind of what I was like, I’ve been wanting to go to therapy for the past few months. And I’ve had my therapist number for the past few months sitting in my phone. And I have literally procrastinated on making the call and booking in my first session for three months. So the first thing I have to say is that I’m proud of myself for making the call, I’m proud of myself for showing up, I think the first time you do anything like that, it’s always the most uncomfortable. Because you don’t know where the place is, you don’t know where to park, you don’t know what the woman’s actually going to be like you don’t know what to expect. So it comes with like a lot of initial nerves and fear. When I showed up, she was super nice. She sat me down and she was like, Listen, you know, this first session is really just to help me get to know you as as best as I possibly can. So she started out by just asking me like, okay, you know, what is it that you’re struggling with? For me, I’m struggling with anxiety, like, that seems to be the biggest factor of me wanting to go to therapy, it’s just that I’m very anxious. And I understand that my thoughts are a trigger to my anxiety. So I feel like if I go to someone who’s a professional, and I can lay out all of my thoughts on the table, and that professional can help me sort through with an unbiased perspective. To me, that’s super valuable. And so that’s really why I wanted to go to therapy. So I told her all of that we had the entire session. And it felt good to talk to someone who is a professional listener, who can really help me see things from an unbiased perspective. She made a lot of pattern recognition. She was able to really like look at all of the stories I told her and been like, Okay, here’s the similarity between this and knots. She drew parallels that I had never seen before. It’s a pretty bizarre experience to share your life story with someone and then for them to kind of reflect back to the congruency that they see and a variety of your different stories. So that was so powerful. I’m a very self reflective person. So for me, I just loved you know, that side of it, just listening to what she was reflecting back to me. And then, you know, we went through the entire Her session I think I cried like three times. When I say cried, I wasn’t like bawling, but tears were definitely welling up to the surface, which I think is probably normal in therapy. And she was super, super nice about it. And she was like, Yeah, this is totally normal, don’t worry. And at the end of the session, she was like, Cool, Alex. Well, that’s it for today. That’s the end of our session, when can I expect to see you again? And I was like, what? That’s it, you’re not gonna give me homework or anything. So I booked my next session for next week, Tuesday. So by the time you’re listening to this, you’re listening to this on a Monday. So my next session is actually happening tomorrow. And yeah, I’m really excited about it, I’ve decided that she seems like a good fit for me. So I think I’m going to commit to going to her at least two or three times a month for the next three months, just to kind of see how that goes. And a lot of you guys were asking me how I found her. I actually just asked around, I asked a lot of different friends. Have you been to therapy? If you have, who did you go to? What were they like? What did you like about them? What did you like about them? And I think just asking those types of questions and getting feedback from people. That is really what helped me make my decision of who it was that I wanted to go see. But I would say guys, like, don’t let the uncertainty of it stop you from going. We make so many investments in ourselves every day. Like if you think about all the money you spend on yourself on food, on clothes, on education on entertainment, and then ask yourself, you know, when was the last time you spent money on your mental health? And for me, that answer is like $2 for a meditation app. So I would definitely recommend it. And I, if you’re scared about who you go to, or like finding the perfect person, my advice would be to just like surrender that worry and be like, I trust that I’m going to find the right person, even if the first person I go to is not the right person. And you can listen to your own intuition. If you show up in the room and this person is on a good fit, you’ll immediately know and you never have to go back again. Right, but just kind of like leaving that door open and being like I trust, I’ll find the right person. And I’m ready to start going to therapy and start prioritizing this in my life, if that is a good fit for you. Okay, I’ve shared everything that has been my reflections from this week, I feel like this is going to be a really long episode, because I’m now going to share with you my monthly success routine. This is something that makes a huge difference in my life. And I don’t do it every single month, because I’m not perfect. And I’m human. And sometimes I forget. But if I’m having a really good month, and if I’m really on top of my game, this is something I do every single month. So I thought it might be fun to share it with you guys every month and to help keep me accountable by sharing it with you guys every month. So from now on, at the beginning of every month, I’m going to do this monthly success routine with you guys. I’m going to try it for a few months, see what the response is like, and see how comfortable I feel with sharing all of this detail with you guys, because this is a lot of personal detail we’re about to go into. But I do think that by listening to you know my monthly success routine, hopefully it will inspire you in your own and you can implement this into your own schedule. So let’s get started. The first thing that I do is I review the previous month. So we’re currently in August. This is the first week of August. Yes. We just left July cut by July. Goodbye, goodbye. Goodbye, goodbye. And now it’s time to look back at July and really celebrate all of the wins, like what is there to celebrate from July. So first and foremost, Laura was here,

which was amazing having Laura here and really getting to be together for the first time as co workers and as a team and getting to show her my life here in Trinidad. It was just amazing. Like we had so many fun experiences together. We also worked super, super, super hard. So that’s definitely something that I added to my list. Katherine had her last day in July so July was the month we said goodbye to Cath on the team. We launched the podcast on purpose with Alex Beadon. And we reached our goal of 100 podcast reviews in the first seven days, we made the top 200 business podcast in the US on iTunes in our first week, which is mind blowing to me guys, I can’t tell you just I’m so grateful. I’m so so so grateful for all of the love and support that we’ve had around the podcast. It means the world to me, I love when you guys message me on Instagram and share your insights from the podcast. It’s just so much fun and I feel reinvigorated with everything that’s happening on the podcast and like sharing this content with you really excites me. So it’s like I just have this newfound pleasure in the content I’m creating because for the longest time I was making videos and I Just felt like it got stale. And then I lost my YouTube channel. So I decided to start a podcast. And now we’re here. And I just want to say I’m super grateful. So July was podcast launch month. And it was a huge success. Also, July was the month that we really started getting into a weekly work routine for the first time ever, thanks to Laura, which has been super beneficial. So for example, I know that every Wednesday is podcast recording day, I know that every Monday is admin day, etc, etc. So really trying to fit those things in to their particular day. It’s just been so nice. So Laura, I love you for that. Thank you. July was also the month that I started working with one love Trinidad, which is the charity that I spoke to you guys about earlier. So I’m really looking forward to seeing how I continue down that direction. It’s also the month that I started using chronometer to track my nutrition. And really, I’m less excited about using the app. And I’m more excited about all of the knowledge and education that I’m beginning to learn about nutrition and about my body and how my body responds to certain foods. So I’m so excited to keep carrying down this nutritional path of, you know, really being aware of what it is that I’m putting in my body. July was also my sister’s birthday, happy birthday, Liz. And July was the month that we I mean, we worked so hard this month, we were trying an initial strategy of using Facebook ads. And then we had to change our strategy. So July was a month of resilience. July was a month of hard work. And July was a month of intensity, right? So I look I can look back at that month and love it for all that it was and love it for everything that it gave us. And for all of the lessons and all of the knowledge and all of the hard work. And having Laura here and the podcast, and Kathy leaving, I feel like we’re moving into this new stage of the business. So thank you, July. Thank you. Thank you. Thank you July, July was an amazing month. Then what I like to do is I like to set my goals for the next month. So step one, review the month that just happened and celebrate everything that deserves being celebrated. Number two, set your goals for the month that you’re now moving into. So we are moving into August, it’s time to set some goals. So my goals for this month are divided into firstly business goals. business goals, I like to keep them short and sweet and focused, right. So I really want to sell 124 Gram Slams on evergreen this month. So I want to sell four Gram Slams a day. So I want for people to join my online course Gram Slam every single day. And I want it to be automated by the end of the month. Right? Automation, automation, automation automation, I’m calling it it, that’s what I want to have happen. Also, this month of August, I’m going to be traveling 77% of this month, which means I’m not going to be at home for 77% of this month. So I already know and can feel that what’s going to be really important to me this month is remaining grounded. And trusting that everything is happening in perfect time. I can just see myself traveling around I mean, like but I have to work on this. And I have to work on that. And I have to work on this. And so what I want to call in is a feeling of groundedness where I don’t feel scattered, where I really feel connected to my mission, and also connected to whatever it is that’s currently happening on that particular day. Right. So even though I’m traveling, how can I remain grounded? For me, that’s all about having like core traditions, or routines within your day that really make you feel at home, even if you’re not at home. So something that I want to do this month is meditate every single day. I want to journal I want to read I want to be in a space where I can really let go of my perfectionist side Brene Brown says that perfectionism sorry, procrastination is perfect. Oh my god, can I even speak today? She says that perfectionism is procrastination and really nice shoes. Right? So basically, what she’s saying is that when you are working on a project, and you just can’t, it’s taking you so much longer than you thought it was gonna take. Because you really want it to be perfect and you’re trying to get it just right. What you’re doing is just procrastinating. Right? So for me, I really want to embrace that side this month where I’m like Done is better than perfect. It’s more important to get it finished. And for it to be perfect. I can always revisit it in the future. This month. I don’t have time to waste because I’m going to be managing a lot of travel a lot of personal time with friends and family. So yeah, I need to let go of my perfectionism this month. I also want to get back into my monthly gratitude list habit. So basically at the beginning thing of the year I was really good at every time something good happened every time something worth celebrating happened, I would write it down underneath, like in my notes section of my phone app. And when I say gratitude, I mean like things that happened that month that are particular to that month. So for example, the entire list that I just read out to have like the podcast launching this month, and Laura visiting this month, and all of those things like those are great examples of what would go on that list. So this month, instead of coming up with it, at the end of the month, I want to be collecting those celebrations as we go along. So if anything good happens this month, I’m immediately going to write it down in the list. And then a health goal that I have this month is to run 36 kilometers. I think that’s going to be the hardest one because I’m going to be traveling and I’m not sure like is it going to be safe to run around Columbia is the hotel we’re staying out going to have a gym that I can go and run on the treadmill, like I’m not sure how that’s gonna go. But that’s my goal 36 kilometers this month. So just to summarize, I want to sell 124 Gram Slam courses this month, right 124 Or more or more universe or more, I want to sell 124 or more. I want to prioritize my morning routine this month, so that I feel grounded when I travel. So what do I have to do to do that I really need to prioritize going to bed at a reasonable time. And waking up and giving myself a good hour and a half to enjoy journaling or reading or meditating or whatever it is that I feel like doing in that morning. I want to set time limits for my tasks and remind myself that Done is better than perfect. So like, if I know, okay, I need to record a podcast and I need to outline the podcast beforehand. I’m gonna give myself 30 minutes to outline the podcast and whatever I get done in 30 minutes. That’s it? Have you ever taken I’m sure you have an exam, when you’re young when you’re like in high school and you take a test and there’s a time limit. And like you are running out of time and you’re racing at the end to finish. But like finishing is better than not finishing because you have no choice like you’re not going to get extra time. That’s what I want my work to feel like this month is like let’s just get it done. Another thing like I mentioned the August gratitude list, keeping that every single day on my phone, and then running 36 kilometers sell honor and 24 Gram Slams prioritize my morning routine, set time limits for my tasks. Keep an August gratitude list and run 36 kilometers this month. This is going to be cool because at the end of this month, when I record this same episode next month, we’ll be able to look back and really reflect on what worked what didn’t work, what went right, what went wrong, etc. So I’m putting it out there in the universe that these are my goals for this month. Hopefully that’s going to help me stay even more accountable. than what I like to do guys is after I’ve gone ahead and looked back at the past month celebrated, written down my goals for this month. Cool that what I like to do is I like to speak it into being and the way that I do that is by speaking it as though it has already happened. This is one of those things that I do that a lot of people might look at and be like, She’s crazy. I don’t care. This works for me. This helps me get aligned with my mission. It helps me stay focused on my vision. It’s too easy for me to lose focus and to get distracted. So doing this really helps me embody everything great. That’s going to happen this month and it keeps me pumped up to stay on track. So like I said, I’m going to speak it into being by speaking about it as though it’s already happened. Okay.

This month of August was amazing. Even though I was traveling and I was away from home for 77% of the month. I felt so inspired. I felt motivated. I felt grounded by my morning routines. I felt alive I felt nourished by my relationships. I spent time with Laura I spent time with Lizzie, my mom, my dad, it was refreshingly and surprisingly easy and super productive. This month was a magical month. This month I got to go to two new countries. I got to travel to Colombia. I got to travel to Italy. I got to experience a new country with Nick who I absolutely love traveling with. I witnessed the marriage of my best childhood friend Laura in Colombia. I was a badass boss, babe. And I surpassed my monthly sales goal by selling 200 Gram Slams this month. So I’m so grateful that 200 people have joined Gram Slam and are going to be able to get their Instagram stories to the next level. They’re going to be able to better have a relationship with their audience because of the work that they do in Gram Slam. Thank you life for these 200 people I am so so grateful for them and so happy that they’re going to have this experience. I was able to spend quality time in England with my favorite people, my family and it was just so nice to visit and Lend and to really just be there for two weeks in and out, get in there, do the important things, go to Italy see the wedding venue with Lizzie get to try on wedding dresses with Lizzie. I’m just so excited that she’s getting married. And I’m so grateful that I get to witness this process of hers before the wedding. I’m just so so excited. At the end of August, I went on a trip with my mum, my sister, and her fiance on this, and we went to Italy, we explore the wedding venue, it was beautiful. And now we are all even more excited for this wedding. I felt really grounded every single day through my morning practice. And I managed to run 36 kilometers this month, even though I was traveling. And it just reminded me of how important it is to move my body. When I want to create things in life, my body needs to be in motion, I need to be using my body and have movements in order to call in all it is that I want to call in. I am so blessed to be alive. I’m so grateful for every experience and opportunity that came my way this month. Thank you life for all of the pleasant surprises that happened this month. Thank you for the abundance of beauty in every moment. Thank you for surrounding me always buy love and support. Thank you. Thank you. Thank you. Thank you. Thank you. Okay, guys, that’s how I do it. That’s literally stream of consciousness, just me imagining myself at the end of the month, having achieved everything that I wanted to achieve and feeling immense gratitude for it, and thanking life for it. And everyone believes in something different. Some people believe in nothing at all. I am a woman of faith, but I am not a I wouldn’t consider myself a religious person. But I definitely believe in some sort of higher power. I believe in life. I believe in the universe, I believe whatever you want to call it, some people call it God. I think when people talk about God and I talk about life, we’re talking about the same thing, right? So find something that works for you. But doing that practice of really speaking it out loud, is so powerful. So, so powerful. Another thing I like to do is record it on my phone. And I listen to it throughout the month. And actually I just recorded it so I actually can listen to it throughout the month. But yeah, so I would highly, highly recommend that you also do this success routine for your month. Look back at the past month, celebrate things, write out your goals for this month, and guys hang it up, like hang up those goals so that you’re reminded of them every single day. And then, of course, talk it into being speaking as though it’s already happened and feel it it’s so important that you’re not just speaking out just to speak it but that you’re also feeling the emotion in your body. Yes, August was amazing. 200 people joined Gram Slam I’m so happy. We had the wedding. Laura’s wedding was amazing. I got to see her and Scott get married. And that was a once in a lifetime opportunity. And the love that I felt on that day was just wow, like, feel it. Right. And let me know how it goes. I would absolutely be honored for you to use me as a level of accountability. When you write down your goals for this month, send me a DM on Instagram and just share what are your goals this month. Like I said, guys, this is a community this is a two way conversation between you and me. So when I create all of this content, it’s just so so much fun to hear from you how you experienced it, what like what was it about this podcast that you most liked, but in the case like this, like hearing what your goals are is just so so cool. So please take three minutes to just message me once you’ve done this exercise and let me know what are your goals for this month. Also, I do understand that by the time you’re listening to this, you’re probably a little bit more into the month you’re probably on like, I don’t know, the sixth of the month or something. Don’t beat yourself up like the earlier you can do it in the month, the better. It doesn’t have to be right at the cusp on the first of the month. I just say like within the first week of the month. This is something that’s really productive to do. Okay, guys, that is it. For me today. I want to say a huge thank you for listening to this podcast. I am so happy to be on this podcast journey with you guys. And I just want to say for the millionth time, thank you for listening. Thank you for sharing. Thank you for being on this journey with me. And I am really really excited to talk to you guys again soon. Bye. Thank you so much for listening to today’s episode. If you enjoyed it, I would love for you to give me a shout out on your Instagram story or anywhere. Just letting me know what your biggest takeaway was. You guys have no idea how helpful and useful it is for me when you message me telling me what you’re a home moments were telling me what it is that you took away from the podcast. It helps me understand what is most valuable to you. And it helps me understand how I can be of the highest service to you. So if you could take two minutes to do that, I would really appreciate it. Thank you guys so much for watching. I hope to hear from you over on Instagram. You can find me at Alex Beadon, and I will talk to you again very soon. Bye

Oh my gosh, you guys look how amazing this shrimp serata cocktail looks me Beatrice, an avid Instagram Stories user and visionary to her followers. I can’t wait till you guys try this out. Yes, I’m talking to all three of you. Um, all two of you. Well, I guess I’m just here by myself now. Don’t be a basic Beatrice on Instagram. Keep your audience wanting more by learning how to edit your Instagram stories like a pro. Visit www.gram-slam.com and learn these simple free tips that will have your friends impressed with your Instagram Stories for years to come.