Alex Beadon

Ep.125 – How to Make Content Creation a Habit

Trying to make content creation a habit? Me too. But how do you do this without it taking over your life? Join me as I dive into an 11-question discovery exercise designed to not only refine your content strategy but also to prioritize your work-life balance.

In This Episode, You’ll Find:

  • Self-Discovery Through Questions: From defining what you truly want in life to recognizing the barriers that hold you back, these questions are tailored to help you reflect and strategize.
  • Practical Insights for Every Creator: Whether you’re aiming to start a family while running a business, or looking to make content creation more enjoyable, this episode offers real, actionable advice.
  • Personal Anecdotes from Alex: Learn from my own journey as I share how I balance ambition with fulfillment, engage with my community, and plan for future content that aligns with my personal and professional goals.

Key Questions We’ll Explore:

  1. What does your ideal life and career look like?
  2. Identifying what you don’t want – setting boundaries in your professional life.
  3. Strategies for tapping into higher fulfillment and purpose.
  4. What do you want to be known for in the digital space?
  5. Planning your business to support the next chapter in your life.

And many more…

Engage with Me:

  • Share Your Insights: After listening send me a DM on Instagram & let me know what you thought!
  • Listen and Transform: Let’s make content creation a habit that fits beautifully into your life, and is more than just an obligation. Tune in to Episode 125 now and start your journey toward content creation that’s fulfilling, fun, and balanced!
  • Get Access to my Notion Resources: Join my VIP list www.alexviplist.com and you’ll automatically get access to all my notion resources. 

Transcript Available Below

Hello, and welcome to the resurgence of my podcast. My name is Alex Beadon, and you’re listening to on purpose with Alex Beadon. And I’m so excited because this is the very first time that I’m ever recording this podcast as both audio and video. I’m so excited to spend time with you guys today, I’ve got a few things I want to chat to you about. So let’s go ahead and dive in. Cheers.

I wanted to share with you guys why I stopped the podcast in the first place. Because if you listen to my most recent episode, which was the last episode of season two, you will have heard me be like, Okay, guys, we’re now going to switch to two episodes a week. And then I just disappeared off the face of the planet. I don’t know, I’m just the kind of person I’m like, sometimes those things happen. Like sometimes life gets in the way, business gets in the way. I know for us, we just launched together we launch. So we were really busy onboarding our new clients and taking care of them, I had a lot of stuff going on in my personal life. And so I just took a step back. And I want to highlight that I think that’s okay. But the important part is like jumping back in and continuing to build that relationship with your audience and with your ideal clients. Now, if I had to answer the question, why did it take me so long to come back? I think the real answer is that I felt so much pressure. And that’s a really beautiful thing to admit, I think because it’s such a normal, natural feeling of being like, Okay, I have this podcast, it was something that people really loved and enjoyed. And you know, I want to bring it back. But I don’t know how I’d ever be able to bring it back in the way that it was once upon a time and really kind of putting my podcast on this pedestal like what it used to be, I have been thinking about what I want the podcast to be like, but I haven’t been taking action. I’ve been stuck in that analysis, paralysis, overthinking everything, and really just trying to make the right decisions before taking any action steps. And I’ve gotten to a point now where I’m just like, I just want to take action, I want to take imperfect messy action, I want to put myself back out there, I want to really let go of the idea that it has to be this perfect thing because it’s never going to be perfect, right. As you can see, we’ve had a change in formats, because this is now audio and video. So that does mean that I will be uploading this onto Youtube as well as onto my podcast. So you will be able to find it in two places. The best place to be updated on when a new episode goes live is to be signed up for my VIP List that is a weekly newsletter that I send out that keeps you updated with the happenings of the Alex Beadon world. Just to be clear, my intention with this podcast is to create as when I please so I’m not promising you that I’m going to be showing up every week or every two weeks, or every day or every month. I’m just showing up when I want to show up. And that’s what feels good and right for me in this moment. So bear with me as we kind of go through this together.

So today, something I really wanted to talk to you guys about is what it means to be a woman with ambition. I just turned 35 years old, go me cheers to that. But one of the things I’ve realized is that I am a woman who is very ambitious. But my relationship to ambition has changed so much over the last few years, I really look back at myself in my early 20s. And I see the way that I was so focused and like so obsessed with my end goal of getting my business to a certain place. And I definitely feel like I’m in a much more evolved space. When it comes to my relationship with ambition. And with my work ethic. I think I’m just in a beautiful place in my life where I’m actually the happiest I’ve ever been. I’m the most fulfilled I’ve ever been. I feel like I’m living in my purpose. And whereas before, so much of my identity was wrapped up in my work and in my ambition, and in proving that like I could show up and work harder than anyone else. And today, I don’t feel that way at all. I’m really leaning into my soft grill era and like wanting to embrace that side of myself that’s like, you know what, I don’t want to work 24 hours a day, like, I don’t want to be stressing out and bad about something that I didn’t get done that day. Like I really just want to create a life for myself that is as easy as possible. I don’t want it to be as easy as possible. I do want to experience challenges, and I do I want to push myself and grow. And I want to be able to lean into my creativity, I want to work. It’s just that I don’t want my work to take over my life. And when I look back at my 20s That’s definitely what was happening now that I’m in my 30s I’ve gotten really clear on what I want and what I don’t want. And I’ve become obsessed about creating that version of my life. And not trying to overwork over push myself, hustle, hustle, hustle, I’m really focused on how do I create my life to be exactly what it is that I want through the use of boundaries through the use of intention through the use of being on purpose when I first created on purpose with Alex Beadon. And the reason why I called it on purpose is because there was like a double meaning right? The first meeting was you were doing something on purpose. I mean, that’s in alignment with you something that makes you feel fulfilled something where you’re like, Oh, yes, this is in alignment with my purpose. And then the second reason was doing something on purpose, which means doing it intentionally doing it strategically being very clear about what it is that you’re trying to create and working backwards from that. And that has continued to remain a very clear focus of mine as I continue down this journey even more so Oh now because I have a better understanding now in my 30s of what my capacity is. And also, I think once you reach your 30s, you know, you’re older, you’re wiser. And the truth is that you have less capacity than you did in your 20s. So whereas in my 20s, I could push and push and push and work and work and work in hustling, hustling, hustle, I just like really don’t have it in me these days. And as I gear up to have a family of my own, as I gear up to, like, create this next stage and phase of my life, I know that that version of myself, that’s not sustainable anymore, right? And so I’ve been getting really clear on like, what is it that I want? And what is it that I don’t want, we’re kind of going through a little exercise here together in terms of like discovering what it is that you want, and how to actually achieve creating content and bring content creation into your life in a way that’s actually going to work for you.

And so as I’m going through this activity, I want you to just know that I am also going to be sharing this in my shared notion. I’m going to have a notion page specifically for my VIP List where I share like all of my notes and my tidbits and my resources. If you’re not on my VIP List, go and sign up and you will get access. I’m going to make sure from now on that every single email that I send out has that link so that you can quickly go and find it. I’m also by the way, I forgot to mention this switching away from season so no longer will this be like season three, episode one, we’re just gonna go straight back to where we were, I believe this is like episode 126. Hey, guys, quick update for me here in the editing room. It’s not episode 126. This is episode 125. And you’ll be able to find the notion links there.

Let’s jump in what is it that I want to have? I want to have a multifaceted life. I don’t want my life to solely revolve around my work. Having said that work is still super important to me, I’m still a very ambitious person, like, I do want to find a lot of purpose and fulfillment in my work. But I don’t want it to be the only thing. So I want to have a very strong family and friends life, I want to feel like an active part of my community. I want to feel like I have hobbies and things that I enjoy. And I want to be able to work on myself outside of work, I don’t want my only personal development tool to be my work, I want to have a multi dimensional life, when I can focus on finding fulfillment outside of my work, I feel like that is what’s going to allow me to really tap into my highest level of fulfillment, my highest level of passion and purpose. And I feel like in doing so, it’s also acting as a model of what I want everyone else to be able to take from me, you know, when you’re creating content like this, when you’re putting yourself out there, when you have a business, especially a business like mine, like my business is Alex Beadon, right? Like, so much of my life is shown in my business. And so I want to live a life that I’m like, I can truly stand behind this and say, this is something I’m proud of, I don’t want everything to just be about work, you know. So that’s like a really big theme for me right now. And so in knowing that, I also have to get clear on what I don’t want. And what I don’t want is to be a slave to my computer all day, I don’t want to feel like I have to be here at this certain time. I want maximum flexibility in my life. And again, as I move into starting a family and entering that next chapter of my life, that’s going to become even more important to me. So setting those boundaries from today, and really making sure that I’m honoring that from today is going to be extremely important.

I feel like up until this point, I’ve done a really good job of being consistent on Instagram, posting to stories, posting to reels, etc. But I want to take it to the next level by having what I like to call a meaty piece of content. This isn’t important for every single business owner in the world for my business, because I have an online business, it is very, very important. And so I know that if I want my business to be where I want it to be in the next two years, five years, 10 years, I need to learn how to create meaty pieces of content, aka, podcasts, YouTube, etc. Something that’s not just like scrollable social media, I need to be implementing that into my daily life and finding a way to make it work for me. And that’s what this episode is all about really is like how can I make content creation work for me, right?

So how do I get back into creating content without it being all consuming? The first thing I started with is asking myself the question, how can I make this fun? I want this to be fun. Like every time I sit down to talk to you guys, I don’t want it to feel like a drug or like a chore. I want it to feel like something I’m excited to do. So today that meant pouring myself a margarita, right, giving myself a little drink. And then filming outside. Like we have a new porch. This is one of my favorite spots. But the point is how do you make it fun for yourself? The next question is how can I make this easier? Right? So one of the big things that I was struggling with is if you have a podcast, how do you market that podcast. And so me filming this on video is also a way for me to make this easier for myself because I can take these videos, create multiple tiktoks and reels out of them and post them on other platforms, right that is making my job easier. So that’s one of the ways that I’m making it easier. Another way to make it easier that I’ve been trying to focus on and that I’ll be focusing on a lot moving forward is having a weekly schedule where it’s like every week at this time on this date. I know that I’m sitting down to record this, no matter letter was so really just focusing on making it a habit and non negotiable Habit number three, how can I lower my expectations because I’ve noticed with myself that I have such high expectations. Sometimes I’m like, oh my god, it has to be perfect has to be this it has to be that, that I was letting these little things get in my way. So for example, you know, it’s kind of bugging me right now that it’s getting darker. But this is my very first episode, I have to leave room for it to not be perfect. And for me to learn lessons as I go, right. And so embracing imperfections, knowing that it’s going to be hard at first knowing that it’s not going to be perfect. So for example, this is my second time filming this video, I filmed this entire video yesterday. And at the end of it, I realized that I never turned on my microphone. And the audio was horrific. There were birds in the background, it was super distracting. So I had to redo it. And here I am redoing it today, right. So embracing the fact that it’s going to be difficult at first and just agreeing with myself like I’m not going to give up no matter how difficult it gets. I’m not going to give up I’m going to make small changes to make it easier for myself.

Another huge part of this for me is finding a way to remain on brand. When you’re creating content, you can ask yourself, How can I make it fun? How can I make it easy? How can I this how can I that but really and truly this is a business exercise. And it needs to be good for the business, it needs to be on brand for the business. So my business is all about helping small business owners create content for their business show up online market themselves online. Now, from a branding perspective, the brand that I’m going for is your online biz bestie I want to be the person you’re like, oh my gosh, that’s my online business. Bestie right. That’s what I’m going for. So everything that I just said about me making this fun pouring myself a margarita like that’s the behavior of your online biz bestie we’re here with drinking together, we’re having a good time. Like we’re hanging out, we’re liming as we say, here in Trinidad, right here in Trinidad and Tobago, we say lime, and that means to hang out. So if you ever hear me talking about lighting, that’s what it’s all about. Right? So this is very on brand. I’m not someone who’s very corporate or like picture perfect. I really like things to be more casual, laid back fun type of vibe. And that’s exactly what I’m going for. And therefore, all of this is very on brand. And then lastly, it would not be an Alex Beadon video if I didn’t speak to you about mindset, because one of the things that differentiates me and my brand than most in my niche and in my industry, is the fact that I focus on mindsets. Your internal environment makes such a difference on how you show up in the online space. I wrote here, how can I create an internal environment that will support me in this goal of showing up more consistently with my immediate piece of content? So again, my immediate piece of content is YouTube and podcast, right? And I wrote down number one, trust that I will find my voice. Oftentimes, when we’re leading into new content creation, it can feel so scary. We sit down in front of the camera, and we judge ourselves and we’re like, how did that sound? Did I say the right thing? What are they going to perceive me as there’s no space for that there’s no room for that you just need to create. And so I’m creating that internal environment of like, okay, I trust that I’m going to find my voice, I trust that it may be a little bit awkward at first, that’s okay.

And actually, I think that’s my next point here is like leave space for it to be awkward at the beginning. It’s okay, if it’s awkward at the beginning, right? Especially for me like this is the first time I’m ever creating a podcast episode. That’s also a video. And so just getting used to the fact that I not only have to be minding my words and the power of what I’m saying. But I also need to be paying attention to how I’m coming across the lighting, the background, my makeup, my hair, like I’m so used to creating a podcast episode, I just put my headphones on, I’ve got the microphone, like right here, and I’m just like eyes closed, like focusing on every single word coming out of my mouth. I can’t do that anymore, right, I’m adapting. So as I am creating this new format as I’m leaning into this podcasting world, like I need to leave room for it to just be whatever it is, and be cool with that, like just release any expectations that you may have, and let it be what it is, it’s going to be cringy at first and that’s okay, like you’re going to find your voice as you go. So that’s another thing that I’ve been telling myself. And then thirdly, know that it does not have to be perfect. Something that I tell my clients all the time is it doesn’t have to be perfect in order to be profitable. Another great quote is done is better than perfect. And I’m embracing that in this video, or audio depending on if you’re watching or listening to this 100%. Okay, so I hope that you can take all of the tips that I shared with you in this video and really embody them as you go throughout your own week and apply them to whatever it is that you’re trying to do in your own business. Again, I just want to remind you that I will have a specific space on notion I feel like I need to name it. Can you guys help me come up with a name like, what can I name that notion space, it’s only going to be for my VIP List members for people who have signed up for my VIP List. So if you want access VIP list is free. Just go to alexviplist.com and you can sign up there. I need to come up with a name. I’m obsessed with notion and I have a feeling that every episode I’m going to be wanting to share things with you. So that will be like the go to place to find anything that I’m speaking about here on the podcast. And that’s it.

So if you enjoyed this episode, please let me know because it’s my first episode back it means so much to me to hear from you guys and to hear your thoughts and your feedback, any ideas that you may have whether you’re watching this on YouTube or whether you’re listening to this through your podcast app, I would love for you to take two minutes to open up Instagram find me @alexbeadon A L E X B E A D O N and let me know what was your biggest takeaway from today’s first episode back. I’m so excited for the resurgence of the podcast. I hope you are too. It’s time for me to go before it gets super dark here but I’m really looking forward to seeing you next time whenever that may be. Cheers.

S2 Ep.32 – No Audience? No Problem! Learn about Collaborative Marketing with Nadalie Bardo

Ready to redefine your digital marketing playbook? Dive into this exclusive episode where we unravel the secrets of leveraging Pinterest and Collaborations for business growth. Nadalie Bardo was able to quit her 9-5 job and travel the world thanks to her online business and in this episode, she unveils how she’s been able to do it.

Why build an audience when you can strategically collaborate? We dive deep into why collaborations could be the pivot you didn’t know your business needed. Plus, a deep dive into Pinterest’s potential—not just as a platform, but as a treasure trove for traffic, subscribers, and sales.

Whether you’re a seasoned marketer, a budding entrepreneur, or just curious about the digital landscape’s future, this episode promises insights that can reshape your strategy. Tune in, get inspired, and start rethinking your digital growth journey.

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free and luxurious life. This Podcast is your weekly dose of connection and self reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace and take consistent action towards creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So, take a deep breath, relax, and let’s get you back to where you belong. On purpose. Hey, friends, you’re listening to season two, Episode 32 of on purpose with Alex Breeden. If you want to know a strategic and effective way to make more sales and get your digital offer into as many hands as possible, without having to commit to the hustle of building your own audience, then this episode is for you. In today’s episode, I speak to Natalie Bardot, an online business owner who sells digital products on the topic of Pinterest. She teaches people how to use Pinterest to grow their traffic subscribers and make sales although in this episode, we do speak a lot about Pinterest. My favorite part was actually picking her brain on the power of collaborations. She shares with us how she strategically uses collaborations to tap into other people’s audiences to grow her own business, which is really different to my way of marketing and selling because her strategy completely eliminates the need to grow your own audience at all. Now you guys know I’m always trying to bring in different perspectives speak to different kinds of online business owners who are doing different things. And so that’s exactly what this episode is all about. It is fascinating stuff. In this episode, I know you’ll leave feeling inspired, especially when it comes to dabbling in collaborations and of course, giving Pinterest a shot. I’m Alex speedin, your favorite launch strategist and your guide to the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in Forbes and entrepreneur and I’ve worked with clients ranging from solopreneurs and multimillion dollar small businesses here at Team Beadon. Not only do we help online business owners scale their sales through launching, we also help brands new online business owners learn how to strategically create an offer that’s built to sell. The strategic offer incubator is a 12 month container with eight modules of curriculum that guides you through step by step exactly what you need to do to get your online business off the ground. With a strategic offer that converts. Our goal is to give you the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom, and financial freedom. Like I said, I think you’re going to absolutely love this week’s episode, I am just getting back from my little vacation time I took I took a step away from the business after the launch. As you guys know, I love to do I love to take that time afterwards to rest, recharge, celebrate. And also to analyze and look back, you know, we have an entire month of that scheduled into our four month launch cycle. So I’m just wrapping up with that and now ready to get back into the game. So look forward to seeing me more over on Instagram. Now that I’m back. And of course, here on the podcast. One other major change I have to let you know as we move forward with the podcast is that we are going to be shifting our podcast schedule from once a week to once every two weeks. And the reason why we’re doing that is because right now it really feels like we’re churning out this content. And then I’m not giving myself enough time to digest it with you guys, and not giving myself enough time to have the conversations with you. And really let the content simmer. With you guys with me with everything. It just feels like we’re going from one to the next to the next to the next. And I want to take a slower pace, right. So we’re going to be experimenting with one episode every two weeks. Definitely make sure that you head on over to Instagram and let me know what you’re thinking about that. You know if you prefer the weekly schedule if you like having one episode every two weeks, have a conversation with me. I would love to hear from you. Other than that, let’s jump into this week’s episode with Natalie Bardot. Natalie, thank you so much for being on the show. I’m so excited to have you here.

Nadalie Bardo 4:31
Hi, Alex. Thanks for the invite.

Alex Beadon 4:34
You’re most welcome. I I feel like when we were together on the teachable Summit. I was just like I have to have her on the show. You said so many things that I was like, Oh my gosh, my audience would love to dive deeper on those topics. I’m really excited to chat to you today. I’d love for you to just get started by sharing a little bit of the behind the scenes about your entrepreneurial journey. How did you get started? How did you end up where you are today? I know that you now have this business where you’re selling digital products, and I don’t really know everything about your business. So I’d just love to hear a little bit of an introduction as to like, what got you here? And where are you now with your business?

Nadalie Bardo 5:14
For sure. So I think my story starts very similar to maybe a lot of you who are listening. Or you would like it to start this way, maybe you have that nine to five job that you work so hard to get. And you realize, wow, you know, maybe it’s not all it’s cracked up to be. So, you know, like, I had spent a lot of years getting education. So I have my master’s, I have a postgraduate diploma, so a lot of years, just to get like a nine to five job to realize, Wow, this is it. I don’t think I can do this forever. And, you know, life threw me some curveballs. And essentially, I was let go from a job. And I literally remember sitting in the car driving home in Toronto traffic, which is pretty bad traffic, I’d say. And I just kind of like started doing the math in my head, like, Okay, if I had a nine to five, I would be commuting two hours one way, every day, I added it up. I was like, 30 years later, I would have spent five to six complete years sitting in my car. And I was like, You know what? I’m gonna take this time to figure it out. So I never have to like work for anyone ever again. So at that time, I was a photographer, I thought I would just do that. Turns out, I don’t like shooting weddings. Like it was kind of the worst. I’ve seen some crazy things happen at weddings.

Alex Beadon 6:43
Natalie, we have a similar story. Did you know that I also started off as a photographer. No, I didn’t. Yes, I started up my first. My first business was a wedding photographer, or wedding photography business. And I’m with you. Like, it’s really hard to be showing up on the weekends and to be working on your feet nonstop. And yeah, I feel you. But interestingly, you got started there, too.

Nadalie Bardo 7:05
Yeah, then you’re spending weeks editing. Right? So it’s not like downtime. Um, so yeah, I realized that wasn’t for me. So I started my blog. It’s called, it’s all you, boo. And it was literally just me ranting and raving. And then somehow, it turned into like a real blog, where I was actually writing helpful articles. And that was like my first, I guess, technically online business, I created a digital planner. And that I started selling. And for me the thing that first good choice I made was launching an affiliate program for my product, because I quickly discovered that it wasn’t that my product sucked. It was I just didn’t have the right audience, or I didn’t have the audience yet. So that’s when I started borrowing people’s audiences. I would say I had one really great affiliate that was like responsible for like, 90% of the sales of my product, and really changed and opened my eyes on okay, this is possible. Um, I needed to grow my traffic, like maybe some of you can relate, you’re new and you’re like, Okay, I’m here. I’m doing the thing. But wait, you know, the five people I know is not enough traffic. And I discovered Pinterest at the time. This is like 2017. When, you know, I was reading a lot of blog posts about how people got traffic. A lot of people were talking about Pinterest. So I was like, Okay, let me try this thing. Let me do it. Let me do it. Right. And yeah, it changed everything. For me. I was able to, you know, get on media vine, I was able to grow my traffic, also to the point where people were then like, Okay, can you make a Pinterest course? And I was like, Fine, I’ll make a Pinterest course. So in 2019, I created my Pinterest course called Pinterest popular, launched the second business and have grown that through collaborations with other people who had the audience like I have the products you have the audience, let’s be friends, and let’s make money together is kind of my approach to everything on that. And yeah, my new next thing is I now I say like, I’m trying to be like, 90% nomadic. I’ve been traveling since the start of December 2022. What year is it? 2023. And I think I’ve spent a total of six weeks at home since last December. And I’m probably going to travel non stop till next summer.

Alex Beadon 9:33
And right now you’re in Thailand. Yes. And you’ve just been bopping around before we got on this call. She was like I was in when you were in Cambodia, weren’t you? Yeah, last weekend. That’s amazing. And I feel like you were somewhere else as well recently. You’ve just been jumping all over the place.

Nadalie Bardo 9:49
Is there for us, you know, so I’m really thankful and grateful that I get to do this.

Alex Beadon 9:54
Okay, I feel like there’s so many different places that I want to jump into a Hey, so at first he started off with the digital planner, which I find very interesting because this is something that a lot of people think, oh, you know, if it’s a low ticket item, that means I have to sell it to so many people, which is true, you are essentially able to make it a success through having an affiliate program. Yeah, that’s amazing. Are you still running that? Like, do you still sell that

Nadalie Bardo 10:25
the planter is still there, I’ll be honest, I haven’t been putting in the effort. with it. If I was, it would probably still be making a lot more like couple sales come in here and there, I know, come, the new year is when a lot of sales are gonna come in, because like my funnel is set up. And I have a lot of content that drives traffic, right, a new year. And yeah, but I guess for me, it’s hard, not hard in the sense that I have this personal development site. But I have the Pinterest business. And I just know that people, when it comes to spending money, they are, it’s like five times easier to get someone to invest in their business than it is to invest in themselves. So I don’t know what that says about this humans. But in terms of where can my time go, I invest my time into the Pinterest business, because I know that you know, the product is it’s like a $500 course, versus a $27. Planner. And it is it’s just a numbers game. And I wish that people would invest in themselves more than they would in their businesses. But it was just a matter of a choice. And I had this business coach, we would talk to my talk about my blog almost as like, my abusive ex boyfriend that I really needed to break up with. But it was like, I love it so much. And I’m like 500 blog posts in. And it’s really hard to stop working on something. When you’re 500 blog posts deep.

Alex Beadon 11:57
I know I know exactly what you’re talking about.

Nadalie Bardo 12:01
So it’s really hard to like to just be like, Okay, this is the thing I love and I built, but it’s not the best path. And it’s not the thing that is best worth my energy. But had I not made that choice to shift my energy to the Pinterest business. At the start of last year, I would have not been sitting here being saying like, I’m on continent five for this year. You know, I in the last 30 days, I’ve been to three countries like I would not be able to say that three new countries, I would not be able to say that. Had I not made that hard choice.

Alex Beadon 12:32
Yeah. And I think it’s interesting as well, because it’s like, so often people want to do a million different things. And sometimes that can be a form of self sabotage, where if you’re spreading yourself too thin, and you have like three businesses running at the same time, it’s like how can you expect for one business to do really well, if you’re trying to keep all of these things afloat? And I can relate, I think it’s interesting as well, from a perspective of you evolved, and you allowed yourself to evolve. I know, for me, when I was a photographer, my first digital product was actually photoshop actions. And it was a super successful, highly profitable business. You know, it did really, really well. But I lost my passion and zest for it. And sometimes I look back and I’m like, should I have just like, kept it going on the side. But the truth is, if you have a business, it takes time, effort, energy, love. And if I had put, if I was trying to split my effort between two different things, that would, of course results in the end result as well, you would see that affected. So I think that’s really interesting that you were you had the courage. And obviously having that business coach as well must have been such a support for you to be like, Okay, I’m confident enough to say I’m done with this. I’m moving into this new area. I find it interesting as well that you are someone who didn’t have the audience when you started talking about Pinterest. I know you had a few people saying, Teach Pinterest, I want to learn more about Pinterest. But you said that, you know your entire strategy behind it is I have the product, you have the audience. Let’s make money together. Talk to me about that. Because I think so often people create these incredible products. They get their first few people in through the door. And then they tell themselves well, I’m not getting enough traffic. I don’t have the audience and they throw in the towel. It seems like you are someone who’s like, No, I’m resourceful. I’m gonna figure out a different way to do this. Talk to me about that process. How do you go about finding the right person with the right audience? Getting them to actually partner with you? I’d love to know more about that.

Nadalie Bardo 14:32
Yeah, so like I said, having the planter taught me that this lesson very early on that. So if you’re watching this, your product doesn’t suck. It’s just that you don’t have the right audience. It’s not the product. It’s not a product problem. It’s not a you problem. It’s just an audience problem. So I for example, what I do is you know, I have I I’ve been doing this for While so I’ve made friends like, I would encourage everyone to be friendly and to take every opportunity to have a conversation with someone to slide into someone’s DMS to shoot someone a Facebook message to send someone an email, who you also see in your space or like adjacent spaces, because you don’t know what will happen and you’re not doing it because you want to get something you should be doing it because, hey, sometimes this is kind of lonely, and we should make friends. So I had that mentality. And when I first launched the course, I sat down and I was like, Who do I know, that has an audience that’s made of business owners and bloggers, people who would want to learn how to do Pinterest. So you know, I reached out to those five people, we did joint webinars together. And when I started, I was doing like a 50%. Split. So you got half the money, I got half the money, I made it as easy as possible. I provide swipe, I provide graphics, I even set up an evergreen funnel for you that you can promote till the end of time, right? And if they’re happy, then it’s like, hey, let’s do this again next year. You know, let’s do it again, the year after, let’s just keep doing this. And at the end, I’m like, okay, but who do you know? Can you quickly introduce me to a couple of connections that you have, if you think their audience is also a great fit? So because of that alone, I have made friends, like lifelong friends, like visited and stayed in their house with and like, their babies. And like, because of this, who do you know, right? So kind of like a saying that I’ve come up with is like, one plus one equals three. So it’s not who do I know? Or, you know, it’s like, it’s who do you know that I can also connect, so you meet one person, you’re meeting two people, at least. So you can see how it could essentially just like branch out, if every successful connection leads to a couple other connections, right. And it’s been amazing, because fast forward a couple of years, I’m hosting my first online summit in 2019 days from now. And it only took me two weeks to find 50 speakers. And they’re not like, not like, some of them have huge audiences. And it’s all because I literally just did the same thing. I was like, Who do I know, that can offer training? And then they were like, Oh, hey, do you know what need someone like this? Do you need this person. And within two weeks, I had 50 experts. And I even have more people I can reach out to but I need to stop. So it’s really just about who do you know, and it could just start with one person, and then you go from there.

Alex Beadon 17:49
That’s so beautiful. Okay, so another question on this topic. You said that you reached out to five people, you did joint webinars with them. Number one, is this something where you’re like befriending them online on social media for like, a specific amount of time before you ask them? Are you just like going up to pure strangers and being like, hey, I want to do a joint webinar. Like, what’s that process?

Nadalie Bardo 18:12
Yeah, I don’t know. If you I wouldn’t cold pitch that I would cold invite someone to participate at my Summit. But I don’t know if I would cold invite. Maybe like, Did we do something together? Were we in like a teachable panel, or read a summit together, then maybe. But I think my point I’m making is like you need friends. And for the sole reason that you’re likely doing this alone, and nobody in your real life understands anything that’s happening. I don’t say that is it? You need people and you need community. And it’s just a happy accident that maybe a little bit down the road, y’all can collaborate. That’s my approach. I’m not out here trying to find people to help me make money. I’m out here trying to find people who see and understand me and who I understand as well. And maybe we can make magic, you know?

Alex Beadon 19:09
Yeah, it sounds like a bit of both, though, because I like that. It’s like strategic community building. You’re listing out people you’re like, Okay, these people have shared audiences with me. Maybe you’re starting to reply on their stories, get to know them respond on their feed, whatever for like, however many weeks, whatever until you feel like, okay, I know this person. I like this person. This is someone who I feel like our brands would align. I’m sure there’s people who you became friends with. I’m using little quotations Mark marks online with who you were like, actually, this person is not a good fit. I’m not going to go ahead and suggest this to this person. How many people would you reach out to like, were you getting more nose than yeses? Or through this strategy? Is that mainly more yeses? Because you’ve built a friendship?

Nadalie Bardo 19:54
Who I’ll say one of the few people who said no to me as you but very rare, very rare. Are I’m pretty convincing, I feel like I’m also the having someone else introduce you, lets you bypass all that we had, like I can be through. So like, literally like the email introductions that someone sends out for me, it’s like Natalie plus your name equals whatever magic. And then they’ll just be like, Hey, Alex, I want to introduce you to my friend, Natalie. She has this really amazing Pinterest course. And I think you guys would be amazing to collaborate together. Take it from here, Natalie, that’s all I need. Then I’m like, Hey, let’s hop on Zoom and chat. Like, I’d love to tell you more about my class. It’s really fun and engaging. It’s going to be a win for you and your audience. And PS, of course, I will pay you are, of course, like affiliate commissions are, you know, are part of the deal or whatever, I don’t even say deal. But you know, I’m happy to hop on Zoom. Here’s my link, hope we can chat soon. And most people click that link and book that call. And then we see if we vibe. And if we vibe, then I’m like, so let’s do the thing. You know,

Alex Beadon 21:07
it’s so great, because it makes it so much easier than you having to rely on creating content or doing this or doing that. It’s like you’re just hopping into their audiences, it’s a win for them. It’s a win for you. It’s a win for their audience. It’s just a win, win win. How many of these collaboration webinars do you do every year?

Nadalie Bardo 21:26
Oh, good question. Depends on the year. Um, so I have a folder with every all the assets I did 123456789 this year.

Alex Beadon 21:40
Right. And we are in the 10th month, so you’re doing about one a month

Nadalie Bardo 21:46
810 12 Last year, the thing that’s hard is like now, because I’m in Asia, and it’s like a bit of Central time, it’s a little challenging. So I’m, I don’t want to host webinars at midnight, it’s very hard to have like high energy at midnight. So I’m putting that on pause till I’m back on that side of the world. But yeah, like one a month, I think in a perfect world. I’m going to like hopefully next summer, I’m going to scale this and try to do one every single week. But like how I’m planning to get there is that I’m hosting my Summit. I now am becoming very close to all my speakers. And I’m going to do the same thing I’m going to follow up with Hey, I also have like, you saw how I ran this summit, how everything was easy. I was super organized. Like I think it’s also important. If you want to collaborate with someone, you need to make it so easy. Like it should not be a struggle, like you should have everything they need. And like, so it’s like an easy, yes. And then it’s an easy recommendation, because you don’t want to have someone collaborate with you and think it was like the worst decision they ever made. Or like it was, you know, hard, right? You want it to be so easy that they are going to be like, yeah, that was awesome, I would do it again. And I would recommend you to other people. So I’ve had people ask me to speak in summits about doing joint ventures, but I’m like, I’m not there yet. You know,

Alex Beadon 23:12
I’m already in my brain because we obviously have together we launch. That’s our signature program. And one of the main things that we recommend people to do to build their audience and to grow their leads is to do collaborations. And this is such a beautiful way that you’ve set it up like it’s so easy. I’m assuming as well that you’re doing the same webinar again and again and again. And again.

Nadalie Bardo 23:33
Oh, it’s the exact same webinar. I slightly tweak it to make it better every single time. But like to give you some perspective, like I did a joint webinar with someone who has a giant audience, and she sent me 700 new email subscribers. Wow.

Alex Beadon 23:50
That’s why. Yeah. And then what is the split? Because I know you said it used to be 5050. Have you changed it now? Or is it still 5050

Nadalie Bardo 24:00
I have changed it. There are still my OG affiliates that might still be at the 50%. For them, I am trying to reduce everyone to 45 because of how the split is I actually make less than they do they take the fees out of my half. So now if you’re like a special partner, I give you 40 Everybody else, it’s 30 because it’s just too much of a split. Like I get it, especially if you’re starting out, you might need to, you might need to give more. And that’s fine. I think, you know, we all have to like pay the dues sort of until kind of built up that trust. Also, they’re like your first partners and you’re just figuring it out and you might need some grace because like systems aren’t smooth yet. So yeah, I think there’s no shame in offering half of it to somebody else, you know, especially if they’re getting you started and helping you go from zero sales to like any amount of sales. Um, Are we? Yeah,

Alex Beadon 25:01
yeah, that’s phenomenal. Okay, so my next question is you said you got 700 leads from working with this big person in the industry? How do you track those leads? Like, how is it that 700 people came to you? Was it just that you did the joint webinar? And then they came to look for you? And how did you know that they came directly from that? So

Nadalie Bardo 25:23
I, every time I do a webinar with someone, I create a dedicated signup page just for them. So they have their special page. So I know that the form is them like it, like I use ConvertKit. So there’s the form the automation, the email, sequence, everything. So it literally it will say like this person has

Alex Beadon 25:43
died for the webinar, or is that for the offer?

Nadalie Bardo 25:47
That’s for the webinar. Okay, so I have the signups for the webinar. I know it’s them. And that also way I can also like track like conversions and things like that, because data is power. Number Sense. But yeah, so every person has their own form. And then when we’re no longer doing the live webinar, I just switched the page to an evergreen version where the same webinar they sign up, and it plays, so their link is never dead. Like, I hate dead links. I have no dead links, every link, like redirects to something else. So yeah, people can still sign up for those live webinars.

Alex Beadon 26:25
I love that so much. I hate dead links. Never lose a lead based on a dead link. Everyone take notes. And then within the webinar itself, is it just you or is that person there as well?

Nadalie Bardo 26:40
Oh, no, that person is there. That person has been given access to my courses, that person has provided a testimonial. That person is there on the class nodding along saying yes, yes. Yes. You know, I think that’s important, you know, to not just especially if they don’t know you, like, yeah, like these verification signals, I guess, like, the you being there means like, oh, yeah, I know, Natalie, I trust her. I’m here. I’m telling you. I’ve seen I’ve been inside her course, I’m telling you, or I’ve taken her course, or I’m telling you, you know, I think to me, that translates, you know, more than, Oh, just here’s a it’s it’s more work. It’s more commitment. But for me, that’s how I do it.

Alex Beadon 27:29
Yeah. I love that. And then for your webinars, what is the average conversion rate, like, based on how many people sign up for the course versus how many people opted in for the webinar?

Nadalie Bardo 27:43
It really honestly depends. And I used to be really into looking at these numbers. But I’m gonna be honest, I think something in the last year has made my conversion rates take a dive. And I don’t know if it’s the fact that people are hurting. I don’t know if it’s the fact that the image that people have of Pinterest has changed. And they’ve really tarnished their relationship with creators. And I’m seeing it like, I’m seeing that my conversion used to be like 8%, like 8% of people who showed up live would buy my product, and it’s not for sale anymore. Obviously, I’m still making money. I’m here, chillin. But yeah, I’ve noticed that there has been a dip. And I just hope that yeah, I’m trying to figure that out, you know, which is probably why a new pivot is coming. But

Alex Beadon 28:39
does it also vary depending on who you’re collaborating with? So do you see big differences based on who you’re working with?

Nadalie Bardo 28:48
Yeah, so some things I’ve noticed is initially, when I first started, it was easiest to convert audiences that were bloggers, for example, or content creators. But this now that it’s the people, my collaborators who are ecommerce focus, so whether they’re digital product coaches, or Etsy coaches, or they teach people how to use Etsy how to create and sell digital products, their audience converts higher than the bloggers and the content creators. So I think once again, I’m learning that same lesson, that those who want to invest in their business, they are more likely to spend that and those who want to invest kind of on themselves. And I think it’s the sellers that have money, have money to spend and are ready to spend not as much as the bloggers and the creators who maybe the blog is more just like a hobby. And yeah, they would like traffic but they’re not as like this is what I’m These are mostly assumptions, but it is kind of based on the conversion rates of the types of webinars. I also make sure that I have strict minimum subscriber list rules. So if you have less than 5000 subscribers, we’re not doing a lot Have an AR, because it’s just not going to convert, I would even say like 10k needs to be my new, my new low. Like, if you don’t have more than 10 ks 1000 subscribers, there’s no point, you know, there is a point, but it’s like we’re doing this live and it’s a lot of energy. So. But like I said, I’m like, these are lessons I’m learning. And I can be more strategic about the types of partners I want to seek out. So if I want to seek out digital product coaches, or then I need to strategically find them. So how am I going to do that I actually have been having my VA make a master list of experts. So every time I see a summit, I’m literally send her the link. And I’m like, add all these people to our spreadsheet. So I have a spreadsheet of probably like 1000. Experts at this point with listing exactly what they’re experts on. So my plan in the new year is to actually strategically reach out to all of them, and try to have a webinar every single week. And I think now that I have the credibility, I can say, yeah, like I’ve partnered with some pretty big names, I hosted a summit that brought in whatever, whatever that kind of credibility, I think can open doors. Whereas I’ve been relying most on connections to open doors. That’s my assumption.

Alex Beadon 31:25
What I love about you is that, and I hope everyone is paying attention to this is that you are paying such close attention to the markets, you’re listening to the trends that are coming back to you, you’re paying attention to what’s working and what’s not working, you’re making tweaks along the way, you understand that as your business ages, things aren’t going to be the same. And that’s okay. And you’re making tweaks along the way to strengthen your position without taking it personally, you know, you’re not getting angry that it’s not the bloggers who aren’t converting highest anymore. Now, it’s maybe the digital product educators that are working better, I think something that people struggle with, is they they have a business, it works. And then the market changes, you know, as it’s going to, and they start taking it personally that it must be me or whatever, you know, and it’s never you it’s just you need to pay attention to the market and provide for the market. None of us can control the market.

Nadalie Bardo 32:23
Yeah, like I know, it’s not me. Like it’s almost like when summer slump happens, I plan to make T shirts. It’s not you. It’s summer. It’s literally just summer.

Alex Beadon 32:36
I love it so much. Oh my gosh. Okay, so let’s jump into Pinterest. I my entire history with Pinterest is that I’ve kind of dabbled in it here and there. Maybe it used to work for me like 10 years ago, but I kind of have just stopped and have left it alone and have completely ignored and abandoned it. I want to know from you like what makes Pinterest unique compared to other social media platforms. And why do you love it so much for small businesses?

Nadalie Bardo 33:02
Yeah, so number one, it’s not social media. It’s a search engine. So I think that’s like one quick mindset shift we can make about Pinterest. And we don’t necessarily categorize it with social media. I think the best description is if like Instagram and Google had a baby, that baby’s name is Pinterest. And for a while there Pinterest thought that tick tock was its daddy, but it’s not. Okay. It’s Instagram. So things are kind of going back to how they used to be. Pinterest has backtracked some of the changes that pissed off creators recently. I honestly based

Alex Beadon 33:38
I don’t know what you’re talking about. Is it that they moved more into video?

Nadalie Bardo 33:41
Yeah, so they had this whole idea pin thing. They had this whole obsession with like, oh, we want people to stay on our platform not to click and get off of our platform. So they thought they were social media, when in reality, they are a search engine. So they have backtracked. And they’re like, Okay, we’re going back to how things used to be, but my conversion rates that they’re not convincing anyone. So I’m trying to convince people that Pinterest is worth your time. And I say like if you are time, strapped, like I think most of us are. And if you’re like, Okay, well, what’s a platform I can put my energy into and actually get something in return. I do believe that it’s Pinterest. And with all of us, we should put our energy into search engines, because for one, whether we’re talking about optimizing for Google or YouTube, or Pinterest, it’s all about keywords and optimizing our content. So the beautiful thing is with a search engine is like you put the work in upfront, you hit publish, and for Pinterest that you save to Pinterest or you pin it the work is done. And as long as you optimized everything properly. The search engine takes it across the whatever yard line sorry, I don’t know if I don’t know why I went to football. I don’t speak football. But you just let the search engine do the rest of the work. for you, as long as you did the work up front where I feel like with social media, the work is never done. And it’s like a hamster wheel. And you’re just like going and going and going. But I will tell you guys like I have 1000s and 1000s and 1000s and 1000s of pins on Pinterest linking to my blogs content. And I’ve pretty much barely been posting since last December and my traffic went up. So that’s when you

Alex Beadon 35:25
say barely posting, do you mean barely posting to Pinterest or barely posting to your blog? Both?

Nadalie Bardo 35:33
Why traffic is still going up. So that’s to me is the power of a search engine is once you’ve built that presence, and you have this deck of content that can be found, you will continue to be found. And some of those pins are from years ago, and people find them again, and they still click on them. Whereas I say, point like I have pins from four years ago that people still click on, like an Instagram post or a Facebook post or a tweet from four years ago that is doing anything for you today.

Alex Beadon 36:02
Absolutely not. So the next question is, and I think it ties into what we’re speaking about what is the lifecycle of a pen, because what you’re essentially saying is you create a pin, you put it out there, it lasts and lasts and lasts. Whereas on social media, you put it out there and then by next week, or maybe next month, it’s forgotten, right? So what you’re saying, essentially, is that on Pinterest, it’s more of a numbers game, because the more seeds you plant, the more findable you’ll be. So that’s why you want to keep posting, whereas on Instagram and Facebook, it’s like you want to keep posting because you want to be top of mind because people are seeing a newsfeed that’s always getting refreshed. It’s never ending.

Nadalie Bardo 36:39
Pretty much. So one you’re planting seeds, and eventually you’re going to have a beautiful forest. The other one, you’re just had to keep planting because your plant dies in 24 hours. So, um, yeah.

Alex Beadon 36:51
How long does it take to build momentum on Pinterest like so let’s take me for example, I have a ton of content. Let’s say that I decide okay, for the next month, I’m going to really focus on every single day, I’m going to post a pin and lead it back to my blog where people can sign up for my newsletter or whatever. If I’m just looking at it from like a traffic generation perspective, how long do you think it will take me having to post a pin every single day before I start to see

Nadalie Bardo 37:20
traffic? Sure. So one thing is you would want to schedule those. So it’s not like burning actual energy. You just set it up, schedule it and come back next month to schedule more.

Alex Beadon 37:33
And what do you use to schedule Do you something like later?

Nadalie Bardo 37:36
Um, you could use later I am 200,000% A fan of tailwind instead. I’ve never used later. But I’m a fan of tailwind because they were the OG Pinterest scheduler and they haven’t are powerful and that you also want to get that will help you grow. Okay. Um, but I would say that one month is not it’s that’s not commitment. So it’s like, would you give a month to Instagram? Probably not. I think people like to be a little more like, oh, it’s not it’s it’s too long. It’s not giving me anything. But I’m like, you’ve been posting on Instagram for like five years and nothing’s happened. But I would say you definitely a good good test, even four to six months. Yeah. And I’m saying a month is not long enough, because it can take three weeks to over a month for your content to even be indexed and start showing up in search engines. So a month is not a good enough test as Pinterest search results. Sorry.

Alex Beadon 38:37
Is Pinterest. Going to favor my content? The more I post? Oh, definitely.

Nadalie Bardo 38:43
I think every algorithm favors and oak rewards consistency. So yeah, I would if you have some content, I would design couple pins, couple pin templates. You want to post which you sell. Yeah, I saw pin templates. I have a Pinterest course where I teach you all the things. I have a webinar, you can sign up for that one I’ve been talking about. Yeah, maybe we can give that link because I bring up mistakes you want to avoid on Pinterest. And we go like pretty deep into SEO pin design and how to schedule your pins or what your strategy should be all in less than 60 minutes. Um,

Alex Beadon 39:24
definitely give us that link. We will include it in the show notes and description. So anyone listening who’s interested can go and check that out. For sure. I love that you said four to six months is a good test. I feel like that’s doable and like a good goal in someone’s mind. Like okay, I can commit for six months to posting once a day and I think as well you know, if you are going to commit to something like this signing up for your course and learning from someone who’s already done it is only going to help you because like why do something halfheartedly

Nadalie Bardo 39:51
yeah and just make sure you’re doing it properly. Okay, so we’re not just posting randomly. You need to know how to use keywords you need to make sure your graphics are on point and you need to make sure you’re scheduling properly and not breaking the Pinterest rules. So that’s why you should watch my masterclass. I lay it all out for you. So yeah, the time alone is not a good enough test, you need to make sure you’re doing it properly.

Alex Beadon 40:15
Love it, love it.

Nadalie Bardo 40:18
Okay, suddenly I posted and nothing happened, I’ll be like, bro, or do what do you do?

Alex Beadon 40:24
Properly? No. So one of the things I’m always telling my clients is to look at their online business in three different categories. One is lead generation, lead, nurturing, and lead selling. And so I want to speak to you a little bit about those three things for you. The first one I think we know the answer to, but maybe not what is your top strategy for growing your email list?

Nadalie Bardo 40:47
I will say like, if I look to see what the biggest spikes are, it’s definitely some sort of collaboration. So whether it’s a joint webinar or whether it’s I just did a summit whether you know, I’m hosting a summit or hosting a live bootcamp, these are the big, big jumps in subscribers, right? Like I’m over 20,000 right now.

Alex Beadon 41:10
Amazing. And I just want to highlight that to everyone, because I always say the exact same thing I’m like, if you have some kind of live events that people can sign up for and get excited about that, for me as well is the number one way to grow my email list. So I’m happy to hear that. Next up is lead nurturing. I’m really curious, like, what are you doing on a regular basis to be in touch with your audience? You know, how often are you sending out emails? Are you on Instagram? I know you are. What are you regularly committed to posting and nurturing your audience?

Nadalie Bardo 41:44
I’d say that this was probably the one that I’m not being the best at. My strategy used to be and I hope to get back to this after I survived my Summit, was that I would create a new YouTube video every Friday. So it was something that people look forward to a whole new training. When I get back to it. I’m going to probably start with a podcast that will also be a YouTube video. So I think like just giving value every week like little tip little some. But right now they’re saying occupied with live events. So I just wrapped a five day Pinterest bootcamp where I was live twice a day had 1800 signups. Yeah, like it’s at the point now that I’ve started reaching out for event sponsors for things like that. So that’s like a new way to collaborate with companies, you know, instead of just individuals, which is really fun. So I’d say live events are a really fun way to like grow your list, but also engage the list you have simultaneously, I think, is a fun one. And then some type of weekly content, like some consistency, something they can rely on, you know,

Alex Beadon 42:57
and in between your live events. Are you sending out emails?

Nadalie Bardo 43:03
Um, let’s see. Yeah, either promoting my event or other people’s events. Yeah, it’s just Alright, like, before the bootcamp, I was promoting a live webinar that I was doing. So I try to always make sure like, even though I’m traveling, and I will be honest, I’m probably not as not as consistent as I should be. Or it could be. But I know that like, when I show up, I show up. So I give myself grace that, okay, I didn’t email for a couple of weeks. But you know, we’re talking when we’re allowed to be tired.

Alex Beadon 43:37
That is so true, we’re allowed to be tired. And I think the important thing is like, it’s what you said there around giving yourself compassion and giving yourself grace. And it’s like, it’s okay. Like, I’m not gonna beat myself up about it, it is what it is. And now for lead, selling what has worked best for you from a sales and marketing perspective to bring in new sales.

Nadalie Bardo 43:59
I would say it’s a combination of the collaborating, but also just having like the funnel, so having a sales funnel, and eat like, particularly probably the emails is the most important. So that’s like, you sign up for a freebie, what happens, you see a thank you offer, you’re added to the funnel, where I’m telling you to sign up for the free webinar or what happens when you sign up for the webinar, you go through a lovely nine email sequence, you don’t buy, there’s a down sell, you know, like it’s just all set, you know, sweet and easy. So I think having those introduction pathways that lead to sales and let people know what you’re offering, because even if they don’t, by that time, you’re gonna be launching over and over and over again, right. So no, I think having emails a sales funnel. That’s it.

Alex Beadon 44:55
And when you are creating those emails, Are you the kind of business owner who created them? and just kind of lesson there? Or are you the person who’s going and like looking at the open rate, looking at the click through rate tweaking them to test them to try to make them better? Like how optimized are your funnels?

Nadalie Bardo 45:10
Yeah, so the ones that are for the webinar, because like I said, I do that webinar, like every month, so I tweaked the webinar, I tweaked the emails, so they just get better and better. There was a point where I even got the collaborators to send me screenshots of their click through and open rates. And I had a spreadsheet where I literally looked at the numbers and all the worst performing headlines got like rewritten, the emails get rewritten constantly. I might rewrite them again. Like I feel like sometimes you just got to shake it up. And don’t let it get too stale.

Alex Beadon 45:47
I agree. But I’m glad that I’m glad to hear that you’re like looking at what’s performing well, what’s not. And I think that can be overwhelming for some people. But even if you just look at the worst performing emails, and just make tweaks to that, like, that’s good enough. So glad to hear that. And then I’d love to hear from you. What would you say to someone who wants to have a digital product, but doesn’t exactly know where to start? Like, maybe they have the idea? They know what kind of course they want to have. But they’re like, is this going to be worth my time? Should I do this? I’m feeling really afraid. I’m worried people will judge me. What advice do you have for those people?

Nadalie Bardo 46:24
Yeah, I’m just do it anyways, like, who cares? If people judge you? What is the literal worst thing that could happen? People judge you anyways, people judge you for just existing, it’s kind of just their thing, you know, um, I would say, push through the muck, like, literally just push through the feelings, and just reading the line. You know, you could even lie to yourself that you’re, I’m just writing it down, I’m not actually going to do it. And then, you know, figure out what the next step is, like, oh, maybe I’ll actually create this product. Or maybe I’ll start playing around in Canva. And make it pretty or maybe just work on like, slot. It’s a little like, I don’t know, you can Loki lie to yourself that you’re not actually doing it, and then realize you’re actually doing it. Because I think sometimes when you put the pressure on yourself that I’m doing the thing. You might like chicken out so like, yeah, like even. And I think there’s also something to be said about, like, just letting it flow and letting it happen. Um, so if you ever feel inspired, just just write it, write it out, or, you know, record something like, Don’t doesn’t have to be like labor. You know? I don’t know if that makes sense. That might be a bad answer. Sorry. No, I

Alex Beadon 47:39
love that answer. Essentially, you’re saying just do it. Don’t let the fear stop you take action, even if it’s messy action. And don’t worry so much about the end results. Just take forward action steps, which I love. Natalie, thank you so much. I’ve absolutely loved having you. I feel so inspired myself to lean more into collaborations like I’m definitely anti-collaboration. And I have loved hearing how you do it. And I’m so glad that you’ve been so open and honest and shared so much with us today. I know that our audience has thoroughly enjoyed it as well. So thank you so much. Before we wrap up, can you share with everyone where they can find you online?

Nadalie Bardo 48:18
For sure. So I am at Natalie Bardot. And that’s Natalie with a D. on everything. Literally, if you just search my first name, you will find me there’s not many of us. But yeah, you can find me at Natalie Bartow on every platform. And yeah, that’s you’ll put links right.

Alex Beadon 48:39
Perfect. Thank you so much, Natalie. If you made it this far into the episode, I want to say a huge thank you for listening. Please take a moment to head on over to Instagram. You can find me at Alex Beadon and send me a DM What did you think of this episode? What were your big takeaways? I love when this is a two way conversation. So I’m really looking forward to hopefully hearing from you remember that, you know, we’re all human. And this is just so much more fun when I get to hear from you guys. So I’m really looking forward to hearing from you. Other than that, just reminding you again that we are switching up the podcast from one episode a week to one episode every two weeks. So you will be hearing from me again right here on season two of On Purpose. Alex Beadon in two weeks’ time and I very much look forward to it. I’ll talk to you soon. Can’t wait to share all that we have going on behind the scenes. Keep an eye out because it’s juicy

S2 Ep.31 – Lessons from a Near Half-Million Dollar Launch with Alyssa Lang

In this episode, I speak to Alyssa Lang about what it’s really like to have a $446,000 launch. When we first started working together, her business had barely made any sales, and now here she is, three years later, having made $1.25 million over the past three years of using the Rinse and Repeat Launch Strategy. It’s an honor to have her on the show today, sharing her journey with you all. I hope it can act as a major inspiration!

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free and luxurious life. This Podcast is your weekly dose of connection and self reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace and take consistent action towards creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hello Gorgeous people you are listening to Episode 31 of season two of on purpose with Alex Beadon. And in today’s episode, I am interviewing the one the only Alyssa Lang. Recently I was traveling in Poland and I got a message from her. This was like literally two weeks ago, saying that she had a $446,000 launch using a rinse and repeat launch strategy. She has been a member of together relaunch since 2020, and has signed up every single year since. And in this episode, we dive into what she really thinks up together relaunch what her experience has been like and what it was like to sell $446,000 worth of sales in her business now for total. What’s the word transparency, she did have an expenditure of about 40,000. So what all of a sudden done, she still had a net profit of $400,000. That is us. So that’s what this episode is all about. If you are someone who has it on your vision board to have a multiple six figure launch, then this is the episode for you. It’s going to give you so much insight and really help solidify what it actually looks and feels like and also I what I hope this episode does for you is show just how possible it is. I’m Alex Beadon, your favorite launch strategist and your guide to the online business world. I’ve had an online business on digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in Forbes and entrepreneur and I’ve worked with clients ranging from solopreneurs to multi million dollar small businesses. Here at Team Beadon. We pride ourselves on being the industry leading destination for all things launch strategy, our 12 month program together we launch teaches our signature rinse and repeat launch strategy that has helped course creators and membership owners from all over the world have their best launches yet. And I have to share with you the amazing news that applications are now open for together we launch. So if you’ve been waiting for the day that you could submit your application and potentially join our incredibly amazing community inside of together relaunch, then this is your chance. Our goal is to give you the tools to create a wildly profitable business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom and financial freedom. Without further ado, let’s jump into today’s episode. Alisa, welcome to the podcast. I’m so excited to have you here. Our audience is going to love listening to the story that you’re about to share with them. So thank you so much for taking the time to be here.

Alyssa Lang 3:14
Yeah, thank you so much for having me. Once again, it’s like I feel like a celebrity a little bit for being back again.

Alex Beadon 3:21
You are here together, we launched celebrity I love it. So I thought we’d get this episode started off by just setting an intention. You know, this episode is really for anyone who maybe is on the fence about joining together, we launch. They’re not sure if they’re really ready for together relaunch, they feel like it’s going to be a really big step for them. And I feel like for me, you’ve been such an inspirational story to share with people. Because you know, when you started together relaunch, I think you had a lot of uncertainty as well, you weren’t sure if you were going to really fit into the group, I know that you didn’t have a very large following. And so I think you’ve been such a success story and just showing people what’s possible. And so I wanted you to have to I wanted to have you on the show, to speak to about your story and everything that you went through inside of together, we launched so let’s get started by just sharing like, Where were you at before you joined together we launch? Where was your business at? And what kind of got you to even start thinking about joining together we launch?

Alyssa Lang 4:26
Yeah, so I know that I was introduced to you back in 2020. At the very beginning of the year. I heard about you through Luis Henry, which I know you’ve had on the podcast before. And I kept hearing about launching I didn’t even know what it was I came from like the accounting world like tax and accounting. I had no idea what an email sequence was like. I never tried to like build a presence on like online. I’ve never had to deal with any of that kind of stuff. And so I kept hearing your name. So I started following you. And I remember at that time, like it was like very beginning of the year somewhere around February before COVID had happened. But that was when you were in England. Yeah. Yeah, you were in England and I remember that.

Just because I remember you got stuck. That’s what I got introduced to you is my business started on Valentine’s Day of 2020. And it wasn’t a COVID company because COVID wasn’t like a thing at that time, it kind of sprung out because I saw a lot of other people in the accounting industry really struggling with systems processes, Team hiring. And I knew I had something that was valuable to them, because I had started doing like a sauna build outs, but I couldn’t sustain doing one on one setups anymore. Like the only way I can really reach a bigger audience and support people was through creating a course. But like I said, I had no idea what I was doing. I didn’t know about all this stuff. And when I got introduced to the word launching, it was like, a little bit overwhelming for me. So I kind of like, watched everything that you did. And I was like, Oh my God, she’s famous. Like,

he’s still like, think in my brain all the time. Well, anyways, like as the business started to come up. So as we’re coping had started, I just really struggled getting in front of people, like I don’t think I had anybody who bought the program for like, almost six months into, into what I was doing at this company, but I knew I had something so viable that people needed in my industry to change their lives. And so I started following you. And then that’s when I think it was around the time it was your birthday. Because for 20. I don’t know why I always remember these dates. Maybe because I’m a numbers person. And I remember it was your birthday. And you guys were you and your sister were playing in the pool. Like a little kiddie pool. Yes. I remember. Listen, you’re like, and I remember kept calling. Every time you go on live, I’d like calm and you’d be like, Oh my god, your name’s so cool workflow queen. And I was like, oh my god, she said my name. It’s so funny. I like those identifying moments. Like they just transformed to bigger things. When he was I kept following you. And I really struggled. I tried to do my own launch. And I because I’ve been falling at that time, I think you were launching something. And I saw you doing like, getting people excited about getting onto this bootcamp, I was like, Okay, I’m gonna try this thing. And it didn’t go very well for me because like, I didn’t know all the different layers and stuff. And that was in the summer of 2020. And that was actually when around you were doing a launch for together we launch. And I just remember being like, you know what, I really don’t have a lot of funds within this business. Thank God, I had another business that I actually was able to fund like getting a ticket together, we launch. But at that time, I was a little bit nervous. It was the first time I’d ever ever invested in anything that was significant to me like it was it, it was hard for me to decide, but but I knew that you were going to give me results. But it was like, I had to just trust that that was going to be the case, what happens if I’m the one of those people because you warn people all the time, like, not all people’s results are going to be the same results as everybody else’s. And I was a little bit apprehensive, but just based off testimonials I had seen and Louise Henry, like really hyped you up. I was just like, You know what, I sat down my boyfriend at that time. And I was like, I think I’m just gonna do it. I’m gonna make it happen. And I don’t even know if this thing’s going to. Nobody wants it. Nobody’s really buying it in the first place. And then I signed up. And then I think we started the launch. And my first launch was in like October of 2020, or something like that. And the first launch I ever did, we did 116k total. But when we did our private presale, I think we landed around like 30k It’s been like, almost three years now. But around 30k. But I was like holy shit. That’s the most money I’ve ever seen in one day at one time. Like, it was a lot of money. Like, I remember I was going through those mindset issues and just having the support in general with the mindset stuff. And like getting into together we launch and like everything that was like included. It wasn’t just about like, here’s a plan, go do it. It was like, You guys actually cared about me and you guys really cared for my success. And so yeah, I was a little bit apprehensive, but I’m obviously very grateful. It’s been like, the other day I actually calculated this out just so you know, for fun fact, I think you’ve made me in my business $1.25 million, based off launching in three. Wow, that

Alex Beadon 8:41
makes me so happy to hear honestly, congratulations. And I think you know, for us looking at you one of the big things that are one of the big differentiating factors of you is that you are someone who came in, and you really like implemented everything like yeah, you know, to the you took the strategy, and you were like, I’m going to follow this strategy. And you know, we have people joining together, we launch who don’t follow the strategy to the tee. And they still get, you know, somewhat good results, like people still come in and they’re like, I didn’t follow it to the tee. And I still did really well and I’m happy. But when we see people like you come in and like really follow everything. Their results are just phenomenal. But so Okay, your first launch. After joining together we launched you said in total was $116,000. Right?

Alyssa Lang 9:23
Yes. And then 30 of it was from the private presale like the layer that you have us do.

Alex Beadon 9:27
Right? So after that you then decide you’ve joined together we launched four times now, right?

Alyssa Lang 9:34
It’s either three or four. I’m pretty sure all the times it’s happened is all the times I’ve been there.

Alex Beadon 9:39
You’ve signed up every single time since which is wonderful. Tell us about your launches. Like you know you had that first launch. It was great. Tell us about the launches since because I know that you’ve been continuing to scale and scale and scale. So talk us through a little bit about that.

Alyssa Lang 9:55
Yeah, so for the very first launch, it was all very overwhelming. Like you said I just followed everything to a tee And for anyone listening, if you do join together, we launch I really recommend the first launch just following everything that they say do everything that they say. And maybe the next time when you have more capacity, start to add a new layers. And that’s what I’ve I’ve kind of done over time, which is something that you’re really you heavily preach inside of together we launch is just do this, add the fluff later. Like it’s what we call a fluff, right? Yeah,

Alex Beadon 10:21
like just add the extra layers afterwards.

Alyssa Lang 10:24
Yeah, capacity. And at that time, I didn’t have a team member I like had nobody where it was just me like putting this all together. And I was like, just stress. But anyways, now it’s such a different scenario with our launching process. Well, over time, like it’s taken us three years to really define our way of doing things. So we still have the foundational way that the same launch phases that you use a lot of the foundations, but we’ve kind of tweaked it to be specific to my industry and what we need. So we have like a project in Asana, we’ve got all these different things that we have, like mapped out templates ready to go. And every time we’ve launched, it’s just gotten easier and easier and easier for us to just really rinse and repeat. Like you always tell everybody to do. Overtime. I’ve always relaunched that same program that I first launched was, which was called kick off with a sauna. And at that time, I relaunched it, I think multiple times a year is what we’ve done. And then about a year ago, or maybe it was two I think it was about a year ago, we created a brand new group coaching program specifically for bookkeepers. It’s called Breakthrough. And we ended up doing a two and a half day preset, like presale, but we didn’t end up doing like an open cart because we were just too exhausted. And our sales page broke the morning of 10 minutes before the page went live to the point where all we had on our sales page, it said, breakthrough for bookkeepers and accountants, button one, either your pay in full or button to you like make a payment plan. But we also pushed back launching the program for almost a year because we were really like throwing our heart and souls into it to the point where people are already so hyped about that launch, we did 350k in two and a half days. And then over time, we’ve just done multiple launches per year. Last year, we only did three. And then this year, we just got done with one we wrapped it up about two weeks ago, we’ve done our biggest launch that we’ve ever had. And we did we ended up with $446,540. So almost a half, half a million dollar launch. And that was for a seven day open cart. And we just finished that one up. So it’s been a bit of a journey.

Alex Beadon 12:19
How many times have you launched because I know you said it’s $1.25 million in total in launches sales in the last three years. How many launches is that?

Alyssa Lang 12:29
I would say 2020 was definitely 120 21 Was I want to say two or three. And then 2023. We’ve done already one kick off with a sauna one. And then another one for breakthrough. And we’re doing another kick off with a sauna one here in about a month and a half, we’ll we’ll start the challenge.

Alex Beadon 12:48
So about six, seven something. Yep. That’s brilliant. I’m so proud of you. I just love that I feel like every time we hear from you, it’s just like, you’ve had another goal, you’ve pushed the the goal even further and you’ve been able to reach it and achieve it every single time. And that’s amazing. What I love to hear as well is like the fact that it’s getting easier and easier for you because that is what we preach with the rinse and repeat launch strategies. Like we want it to be something that’s going to get easier and easier. Tell us about this last launch, which is your most profitable launch to date at almost $500,000 I know you mentioned to me that like it was one of your most hands off launches that you’ve ever done. So how has together launch been pivotal in helping you create those systems help you teach it to your team, and help you be able to learn like the process of you know, being a leader that takes your hand off the wheel in the way that you have? Yeah,

Alyssa Lang 13:44
so I kind of failed as a leader this last one, just start with that piece. The reason I say that is because we usually are supposed to start our launch process about three months prior to like a launch, especially going for one this big. And anyways, of course, me over here was like I’m gonna go to to loom like, I’m just gonna go travel. Like, we’ll figure it out later. We didn’t start the launch process until like, three and a half weeks before we actually did the bootcamp. And it was like, honestly, it was a hot mess. And I really regret doing that. But the same time it was fine. Everything worked out. But the poor team was like, What are you doing to us over here? I was like we got this it’s gonna be great. Also very good. You did it. Yeah. And we did and first first time we ever hosted this specific bootcamp this specific launch like to fit into this type of program. And it worked out really well. I didn’t think it was gonna work out like it did but it did.

Alex Beadon 14:37
I think it just goes to show that like it doesn’t have to be perfect in order to be profitable. And this is something that we always tell our launchers it’s like launch put it out there even if you didn’t have the perfect amount of planning time or even if you have a busy summer like I’ve been traveling all summer like this hasn’t been an ideal time for me to launch but the show must go on. Profitability is oxygen to a business. We need to learn how to like bake these launches into our year to make sure that we’re generating that profitability within our business. And it doesn’t have to be perfect in order to be profitable. Kudos to you. That’s absolutely wonderful. For someone who’s listening to who’s thinking to themselves, like, Alyssa has a team, like she has so much help and support. Yeah, I know that you didn’t always start off that way. I know that when you started, it was just you. You know, I think I don’t remember how many people were on your email list when you first joined together, we launch but it wasn’t a lot of people. Do you remember? Like

Alyssa Lang 15:29
300? And like, 30, I believe, because I still have a screenshot, like on my Instagram, like archive?

Alex Beadon 15:33
Yeah. That’s amazing. So 330 people, and you know, not the biggest audience in the world of followers. You know, I don’t know how many followers you got on Instagram at that time, like 115.

Alyssa Lang 15:43
Right? Like it was an Instagram followers.

Alex Beadon 15:48
So I love that you’ve been able to like, take this launch model, and build it to support you in the way that you want it to be supported. Whether that’s like, you know, building your team, or, you know, I know that you’ve moved house, and you’ve been able to like, take months and travel the country like, Yeah, I’m pretty sure you bought one of your dream cars like, yes, you’ve been able to do a lot. But for someone who’s listening who’s like, I don’t have a team, I don’t have all of these resources or followers or anything. What would you tell that person?

Alyssa Lang 16:18
I mean, your fault, in my opinion, your following doesn’t justify whether you’re good or not, like, in my opinion, like, I think that you are good enough at what you do. And I think if you look at the vanity metrics, because a lot of people are always very concerned with like, what’s the number of followers you have, like, even when you sign up for affiliate programs, to become an affiliate for a software you love? Well, how many if you don’t have over 10k email subscribers, they’re not gonna think about you. It’s like you just missed out because I’m a, I can play really hard with the people love me. Just get really big with the people who are following you. Just imagine like, if you have only 100 people, imagine being in a room with 100 people, I’d be like, freaking out. We know that how that happened. Last time I spoke on stage that was all bad. But yeah, it’s like, you have to remember, like the impact that you’re actually making, even if only you’re impacting, you know, five of those 100 people that are like following you. But if you’re feeling that way, just read, think and try to work through your mindset. And I know that you really helped me with that aspect of things. And as far as together, we launched like, I think as long as you have the passion, the drive, and that really the desire to actually make things happen. And I think this just goes in business in general, you will not make an excuse of why you can’t make it happen. Because I don’t have x, if you always give yourself an excuse of why you can’t do something because you don’t have something already is not going to get you to the something you want. And I think I’ve learned that through business. And I think the people who I’ve seen that have been very successful, no matter their following are the people who are tenacious, who are just driven and willing to put in the work. And if you can show up and you know, this is going to work and you convince yourself of it. That will happen. And I think no matter what size you are, it is possible to do this by yourself. I’ve done it by myself. Now, did I keep my sanity? Probably not. But we’re great over here. I’m still alive is all that matters.

Alex Beadon 18:06
Oh my gosh. Okay. So essentially, what you’re saying is, it’s going to be challenging, it’s not going to be a walk in the park, but it’s going to be worth it. And if you sit down and like focus on it, and put your attention on it and commit to it. I think that’s the biggest thing. Like we said, you follow that strategy to a tee. And what we recommend people do when they joined together we launch is like, go through the entire 11 module curriculum from start to finish and let that be your first job is to go through all of it, and then go through it again, this time like actually taking the action steps because at least that way you have like the big picture in your mind and then you could be like okay, now I’m ready to like go in and take action for someone who’s listening you know, did you show up to every together we launch call, like, Were you one of those people who was like actively if you didn’t come live to the call, you’re watching the replays

Alyssa Lang 18:53
I know that the first time around I did involve myself a lot more mostly because I really needed that extra support. I did a lot of the co working sessions I don’t know if you guys still do them now. Which means I don’t know all the things that are happening because I’ve been not not really as involved with I’d like to be in together we launch right now. And it’s just because like we have a system going it’s like I don’t need as much support as we did before but it’s been so helpful over time. But the past like but in terms

Alex Beadon 19:17
of like that first one like that first time that you joined, it was percentage wise what where do you think you were at in terms of like,

Alyssa Lang 19:25
Hmm, probably like 70% of the calls I made co working ops calls the regular coaching calls because I had a lot of questions a lot of things came up during my launch that like sometimes in the Facebook group like trying to type things out just my brain doesn’t work like that. I need to hear someone talk it out with me. And so the coaching calls were really handy at the very the especially at the very beginning 100% Yeah, so 70%

Alex Beadon 19:48
which I think is a doable percent you know, it’s not that you are showing up to every single thing or that you were a perfect student. You gave it your all you showed up 70% of the time. He was good enough for you to be able to get these results you had your first launch was a six figure launch, which is just amazing. And then to be able to build it from there. So what have been some of the perks that you’ve gotten to experience? What have you been able to create for yourself and give yourself as a result of you using the rinse and repeat strat launch strategy and joining together we launch like, what are some of your the things that you’re most proud of? I know some people you know, they’re proud that they’ve been able to buy something or maybe gifts, their family something, what would you say are the things that you would look at in your life and say this was a direct result of having joined together we launch?

Alyssa Lang 20:41
Yeah, I would say impact is probably my biggest thing. The exposure that I’ve been able to have through knowing these strategies would have never put me in the place. Like I said, we didn’t even have a lot of people. In my Rena, they didn’t know who I was, like, I think they’re came with marketing strategies that come with launching, it allows you to kind of scoop up a lot of people at one time, even though if they’re not ready to buy, which is fine with me. It gives them some sort of like, information and things that they need to like, move forward, and like their business, because like, you know, I’ve worked specifically with bookkeepers and accountants, that’s just my niche. And that’s all I work with. If you’re another business owner, unfortunately, like it’s just, I can’t take you. And so for me, like the impact of knowing like what I can create for other firms, because in our industry, a lot of people are burnt out by working day to day, it’s hard to pass off the bookkeeping work or tax work, because it’s very relationship driven, that people make a lot of an excuse of being like, I can never take a vacation, I’ve always got to run payroll. And I just got so tired of the industry like acting like that, when thinking that that was the only way to live in work. And so since together, we launched, like being able to expose myself a little bit more and more, it’s allowed me to kind of create that butterfly effect, like I’ve had people, like, reach out and say, like, you know, their husband just recently, like, got diagnosed with cancer, and they’ve been able to like, able to step away from the business to be able to like, focus on taking care of him, like while the business is still running with like the teachings and people will hit like really big numbers, the big My favorite thing is not even the vanity metric. It’s like how people feel. For Alyssa, I actually got to take a whole week off, Newton did nothing other than like the team ran the show like that makes me really excited. So I think my biggest thing has been the impact. From together we launch. And then I think also, the money is great. But I think what comes with the money too is that the money allows me to create more opportunities, not just for my team, but also for my students. So I would never be able to afford to like host retreats because anybody who’s listening who hosts a retreat or in person event, you’re usually not profitable on them. They’re just not a profitable thing. Unfortunately, it’s really meant to like cultivate relationships with people on a deeper level. And they will the launches have allowed me to have that extra funding to be able to put those types of intimate events where at some of those students I have now this biz besties with other people and I’m even like meeting up with some of them in Vegas next next month like this, the relationships that it’s allowed me to expose myself to has been incredible. Not only that, but because of like launching and just getting people kind of like swooped in and loving what we do. It’s allowed me to have speaking opportunities, like being on podcasts, like that’s something I’m on constantly. Other than that, for me, it’s like my dream car like I really wanted like a foreigner for like the longest time. And so I fell in love with my car when I saw it at the moment I did. And I bought it. And now I’m actually looking into buying a house next year, which was already on the plan regardless of like the launch. Other than that, we’re now able to offer 401, k’s and health full full time, team members health benefits. We are striving for a four day work week. It’s just not happening as fast as we wanted to opportunities like my team member whose dad is not doing so well. Her being able to take the time off without having to stress out like it’s just given so much more opportunity. And I think the last really cool thing is this big group coaching program that we have. I now invested in someone who is creating like AI bots that are going to live within the actual program itself to help them crank out job descriptions and crank out like roadmaps and tell them exactly where their bottlenecks are. And that was like six grand it’s like those options. It gives me opportunities to try to invest in ways to make my students lives easier. So it’s not just about me, it’s also about like all the other people too.

Alex Beadon 24:15
I love that so much. Yeah. Quick break in the show to celebrate with you the fact that we have now opened the doors to together we launch. You can now submit your application to join anytime before September 26. That is Tuesday, September 26. We would absolutely love to learn more about you and your business if you are someone who is making anywhere from $65,000 a year to $500,000 a year and you are looking to scale your launches using a rinse and repeat launch strategy that will be easy for you to implement into your business time and time again, and I highly suggest going and requesting an application today you can do so over at together we launched.com So go now don’t procrastinate on this, you know, this is not going to be available forever. And we have this incredible cohort of online business owners that are joining. And we’d love for you to be a part of it. So if you feel that inner calling to be making more money with your launches, and to be scaling what you’re already doing in your business, go now and request an application together, we launched.com what was the value for you when you first joined together, we launch to be around other like minded online business owners. Oh, yeah, that’s

Alyssa Lang 25:32
like, honestly, the biggest impact. Like, I’ve just learned that over time that your friends that you like in your real life, start to like, dwindle out naturally. And you start making friends and everybody else in the industry and like, they’re like online people, and then all of a sudden you see him in real life. And they’re like, you’re besties like, you know what I mean? It’s so interesting, Alex, I have not I keep forgetting to tell you this, but there was a together, we launched that we launched the very first time I had done it with her. And somehow she remembered that I had that I worked with bookkeepers did not know that I actually had my own bookkeeping firm. She like recommended someone to come to me to help the I can help them find a bookkeeper and was like, oh, actually now run my own firm. And I reached out to her and was like, we weren’t together, we launched together. She’s like, I just remember you worked at bookkeepers, I’m actually going to be hosting in her program, like once a month financial calls. So like, oh, and that’s just like years later, that’s three years later. And like, now I’m having other opportunities. And so those relationships, I’ve still kept in contact with them. And like, other than that, some they come and go, some you connect with some you don’t, which is not a bad thing. It’s just like, everybody has their own thing going on. But that was really cool. Just being around people who understood was going through while my family didn’t know what it was like for me to hit these big numbers, and they nor would they understand, or they would just look at me as some money back. And that to me, I needed to be surrounded with those good good people.

Alex Beadon 26:45
Yeah. How beneficial was it for you to have your team members also have the opportunity to go through together relaunch so that you didn’t have to be the one to like, teach them? Yeah, that

Alyssa Lang 26:56
was a lot easier once I had the team, which they were around the first time. But yeah, so over time, when we continue to join together, we launch, I ended up adding the team members, and they would come in, and they would assist us with stuff. And that was just really nice, because they were able to attend calls, they were able to pull assets. I already kind of knew what everything was. So instead of me having to train them on like, this is what launching is I can just be like, Yo, go take the program.

Alex Beadon 27:20
I love it. Um, the next question is, and this is kind of an odd question, but I’m really curious, because together, we long, just set up right now as a 12 month program, you know, we have people come, and we have people who decide to sign up again and again. And we know that when people sign up the first time they’re learning the curriculum, they’re learning the strategy. But after that, we have people who stick around for the value of the community and the support, and being able to show up and get their questions answered once a week if they want to. I know, as you said at the beginning, you know, you’re not as involved in together relaunch anymore. But I’d love for you to share with us what has been the deciding factor for you to sign up for together we launch every single time since you know what has been the value for you there.

Alyssa Lang 28:05
I think it’s always knowing that you have someone like to back you up. Because like for me, I’d rather like pay for that and know that if shit hits the fan in the launch. And we need to pivot and I just can’t think through that. I love my team to death, but they’re also not long strategists. They’re also not business owners. And so sometimes they don’t see it in the same light that we do. And so knowing that I have that group to come back to or that and I might like every once in a blue moon pop into one, one coaching call or q&a call and just get one question answered and take off and like but that’s how I am in most programs. Like I’m not really wanting to be super super involved once I’ve got the hang of it. But for me, it’s just knowing that there is somewhere that I can go back to that I can get support from and I think that’s like there’s power in that because I can’t just I don’t expect to voice though you and be gone to work together launch to be like, Alex, I’m going to this with my launch. Like I respect your space and I respect your time as a business owner myself, I could never imagine like trying to pick your brain for free when like you deserve to be paid for like that, that information.

Alex Beadon 29:03
For sure. We have a lot of people who might have gone through with the ultimate launch boot camp and be like wow, I really have a good understanding I feel so much more confident. Like they definitely leave the ultimate launch boot camp feeling this sense of excitement for their next launch, right. Some people might be thinking to themselves do I really need to sign up for together relaunch? You know, I might as well just try it on my own at first and see how it goes. So I My question for you is how much longer do you think it would have taken you to have your first six figure launch? And do it on your own? Had you not invested in together we launch?

Alyssa Lang 29:41
I don’t know where we start off with giggling like because a joke if of how long it would have actually taken probably not even now like if it was three years later I built the I mean, think about it my results were nothing so like can you imagine if I continue to do the same thing that’s like the definition of insanity. Like if you want something In the change in the business, what got you here is not what’s gonna get you there. And so like you have to invest in the things that are gonna move you forward. And something that’s repeatable, something that has, you know, the vanity metrics and the results that you’re looking for, and the community that you’re looking for, and the expertise, because I know a lot of people recently that are starting to be launchers, and I see these like results in these different things. And I just don’t trust them, like, I just can’t trust them, like I can trust you. And to be honest, I would just say, like, just do it. Because if not, you’re just going to be like, overwhelmed, you’re going to stress yourself out. And also, you’re just going to get to a point where you’re just like, so burnt out, because you think you’re not enough because you can’t get those results. Like without the support, you could probably figure it out. Absolutely. But why not just fast track everything. Like I’m at a point in my business where I no longer used to be my time was more important, or my money was more important than my time. But now I’m in a place in my business where my time is way more valuable than my money, then I would rather fast track everything I do in business now. And just why not go to someone who has the method, the system, the info, and the people who have been there done that, like, I don’t know, to me, it’s just you might as well just level up your life and just make it happen.

Alex Beadon 31:09
And then if someone is hearing you say those words with their thinking in their mind, this is a really big investment. You know, it’s terrifying to make this investment. What words of wisdom do you have for them? What was it like for you to make that investment? And, you know, we know now that clearly, you did get your your, your return on your investment $1.25 million later. But speak to us a little bit about that. What advice would you have, you know, if a course creator friend of yours was like, I know this all sounds great, but I’m really afraid.

Alyssa Lang 31:37
Yeah, I think first of all, making sure your stuff is validated. I know that it’s hard for me to say because technically, I had like one person by for a really long time. So most people would be like, it’s not validated. It’s not, nobody wants it. But I knew it was. But it’s just the fact that I lacked Understanding Exposure. And so that’s the first most important thing, you have to make sure that what you’re selling, or what you’re giving, is actually validated. And if you don’t know that, I mean, feel free to reach out to your community, ask them pull them on Instagram and just say, if I have this thing, what would you feel about this? Voice Note someone talk this through with somebody, if a lot of people were like, yes, I would love this, you know, they might have apprehensions to the cost of it. But that’s neither here nor there. First have a validated product, in my opinion. Then second, what I’d probably recommend is that like, you really chat this out with someone maybe going through that experience, who has done it before. Like I said, Louise Henry was the person who helped me to convert to say, I’m going to do it, I’m going to go all in, I’m all open to have these conversations with people like you guys can come to my Instagram, it’s at workflow Queen voice. Don’t be like, That’s the fastest way i’ll probably respond. If you have any questions, if you’re trying to figure out like, what did I feel like? Because I just remember feeling so stuck and overwhelmed. And I just wanted to fix things. And I knew what I had was was viable, and that my community really needed it. And that’s probably going to be my biggest advice is just talk this out with someone. And don’t let someone tell you that. Like, you don’t need that. Because yes, technically, you don’t need all the things. But in my opinion with like all the results I’ve had, like, I’m just gonna be like, it’s a no brainer to me. But I understand the investment can be stressful, and it can be really overwhelming, but you can’t afford to not do it. In my opinion. Yeah.

Alex Beadon 33:14
It’s like looking at, you know, you’re making this investment. But what is the potential return on that investment? You know, and even I feel so proud of what we’ve created inside of together, we launch in terms of the return on the investment is actually so much more beyond just the sales. Yes, we want you to make sales. Yes, we want you to have your most successful profitable launch yet. But we can see that when people finish together, we launch they’re changed as business owners, you know, they are so much more advanced in terms of maybe the vision that they have for their business, or their team building or whatever, you know, it’s different for everyone. what ways do you think together we launch affected you that were beyond just the sales?

Alyssa Lang 33:56
Oh, I think it’s really like I said before, it’s kind of like the impact thing. But it’s also like changed me as like an individual like, I mean, I feel like my vibe is just kind of changed, like my hair used to be long and red, which will eventually come back. But right now I’m just like letting it let it be free. But I feel like me as a person has really like evolved and not only that, but this is gonna sound so so bad. But even like my relationships in my life and my my real world, it just exposed me to a different way of thinking and it kind of unlocked something in my brain I never thought was possible that these things can happen. Like you see people talk about like, whether it’s money or whether it’s like their success, you think it’s never going to happen or it’s not going to happen to you. And so for me, I think it kind of unlocked a side of me that’s like, my, in my mind. Money is like a faucet at this point. Like I can turn it on. And I can turn it off at any time. And I think most people are so stuck in their mindset that I’ve actually let go of a lot of those relationships, because they’re so stuck. They’re like, this is gonna be my life forever. I’m like you can change your life. If you put in the work and you’re willing to do it just because like example of Taylor Just because you sign up for together, we launch is not going to get you results. You have to put in the work, you have to show up. You have to make it happen. And like, it just will change the way that you view. Everything in business. Everything’s an opportunity now when earlier beforehand, everything was a hurdle. And I think that that’s what it’s done for me is really a locked up side of me that really helped me to step into that version of myself.

Alex Beadon 35:22
That’s such a beautiful share. Thank you so much for sharing that with us. Yeah. Is there anything I haven’t asked you that you would really like to touch on? Anything that you’re like, you know, what, if someone’s on the fence, they should know this? Anything like that, that you want to mention, before we wrap up? Oh,

Alyssa Lang 35:37
what do I want to mention, um, take it easy take care of yourself. 100%. During launches, I used to get a massage every day during my launches, like during the actual like, challenge. Every day between the q&a and the teaching session. Unfortunately, I don’t have a most who’s on the mountain I live on. So like, she’s very limited time. So I’m a little bit sad about that. But you have to give yourself grace, like order food or prep it in advance, like I’m telling you, you’re going to be stressed out, you’re going to be overwhelmed, you’re going to be so emotionally drained. Me, I’m always planning a trip. That’s the biggest tip I have plan a trip after a launch no matter how successful it goes. Because no matter what, celebrate yourself. And just because you don’t hit your goal now doesn’t mean you won’t hit it later. And always remember that always pour into people inside your boot camp in these, the exposure that you give. This was a thing I wish I would have learned like a long time ago in business. Just because someone’s not going to buy from you now doesn’t mean that they already will start to understand and really want to work with you later. Because maybe they’re not budget ready, or they still need a little bit more to understand about you. Just remember that poured into everyone as if they’re all going to pay you. And I promise you they will but at a later date when they’re ready to actually invest in you. And so that’s probably my biggest tip. Like, in reality, I think that’s the best thing other than that we didn’t talk about vanity metrics actually, really sad that you didn’t bring that up?

Alex Beadon 36:53
Well, let’s talk about it. What value metrics would you like to share with us share all

Alyssa Lang 36:58
my stats, I was like, I have to have all the stats because I want to share? Well, because I think a lot of people only think about the lot the end result like oh, you had 100k launch, but don’t think about what did it actually cost me. So I brought all the numbers today just so people can see like the reality of it. So we had 930 People join our boot camp. And so we had a goal of we did a good, better best system. Our good good goal was 250k, our better goal was 350k. And our best goal was 500k for this launch, so we only brought in 930 Bootcampers, we had 11 point 94% conversion rate, which as you know is a little bit high for the industry. So we ended up having cash in hand $276,005. And then future payments are 170,535 for a total launch of 446,540. So we went above, like right below our best goal, but right after like it was like right there. I was like, oh my god, I just need someone to like, you know, anyways. But as far as cost, so I did calculate out stripe fees like PayPal fees, we did time tracking during the whole entire launch, to see how long it took our team and the direct costs of what it costs to have them work on it. Total, we spent $42,771.20 only 3000 of that was ad ad spend. The rest of it was team costs we did we do a lot of cash prizes, winners, and whatnot. And we had someone build out like the actual challenge. So we include all that in the cost. So total, we actually walked away with $403,768.80 Like, cat like That’s after cost. So just so anyone knows, like, make sure you’re, you’re calculating your cost to people not just looking at the vanity metrics, but it’s still a 400k launch after we talk about getting rid of all the expenses and stuff.

Alex Beadon 38:47
That’s so amazing. I’m so proud of you. And I’m just saying it’s so great to see you go from heights to heights, and to be able to, you know, land right underneath your best goal is such a big win, to have a near 12% conversion rates, using the rinse and repeat launch strategy. Like that’s absolutely amazing. So, so happy to see that. And I hope that everyone listening to this can just let it sink in what’s possible for them and use you as like the inspiration for it. Because if you have impact to share, which I also actually think is like one of the things that differentiates you like you’re so impact driven, you are someone it’s like you want people whether they buy from you or not to have that sense of value. Like that is also such a core part of this. That’s our best together we launch members all share that in common you know, so I’m just so proud of you. And I really hope that you celebrate and do something fun and special that this launch. But thank you so much for your time, Melissa, is there anything else that you want to share with us? No,

Alyssa Lang 39:48
just just do it. Like Nike says it’s not sponsored by Nike, by the way.

Alex Beadon 39:54
Thank you so much, Alisa. I really appreciate you being here and I know that everyone else will appreciate Did you sharing all this information with us? So thank you.

Alyssa Lang 40:02
Well, thank you, I appreciate you.

Alex Beadon 40:07
I just want to say a huge thank you for listening to today’s episode. If you made it this far, then hopefully you’re feeling just as inspired as I am by Elissa story. And by all of the success that she’s been able to create for herself for her team inside of her business, and most importantly, for her clients. That was one of my biggest takeaways is just knowing that she’s someone who’s so focused on the transformation of her clients and watching that show up in her bottom line as well is just so inspiring. If you are someone who is ready to scale your launches, if you already have a validated offer, and you’re looking to get it into the hands of more people definitely check out together we launched the doors are now open. And we are currently taking applications, you can head on over to together we launch.com. Together we launch is our 12 month program where we teach you our rinse and repeat launch strategy. There are so many elements of together we launch that make it great from our incredible community, to our what feels like millions of launch resources. You also get access to our private pep talk podcast that helps you keep your mindset and energy right during a launch. And you also get access to weekly accountability calls with Laura and myself, where you get to show up and ask us anything in that community group setting along with our 12 module curriculum. So if all of that sounds of interest to you, and you’re looking to have that maximum level of support as you enter your next launch, you can go ahead and request your application at together we launch.com I hope to see you there

Transcribed by https://otter.ai

S2 Ep.30 – The Story of my First Six-Figure Launch

Today I’m sharing how I had my very first six-figure launch back in 2016 – and it’s not what you expect. 

This is a short and sweet episode coming in at 16 minutes – and it highlights the importance of ONE incredibly powerful thing that made all the difference in my sales (that most people ignore).

Can you spare 16 minutes to learn the one thing I did that made all the difference and got me to six-figure launches?

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free, and luxurious life. This Podcast is your weekly dose of connection and self-reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace, and take consistent action towards creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So take a deep breath, relax, and let’s get you back to where you belong. On purpose.

You’re listening to season two, Episode 30 of On Purpose with Alex Beadon. And I am so excited for you to listen to today’s episode because it’s on one of my favorite topics. Today I’m going to be sharing with you exactly what I did in order to help my first six-figure launch ever and it’s most likely not what you’re thinking. I didn’t drastically change my strategy. I didn’t drastically change my visibility or the way that I was showing up. It was something else that made a massive difference. And that’s what I’m going to be sharing with you in today’s episode. So definitely listen through till the end and let me know what you think. I’m Alex speed in your favorite launch strategist and your guide into the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in Forbes and Entrepreneur and I’ve worked with clients ranging from solopreneurs to multi-million dollar small businesses. Here at Team Beadon. We pride ourselves on being the industry-leading destination for all things launch strategy. Our 12-month program together we launch teaches our signature rinse-and-repeat launch strategy that has helped course creators and membership site owners from all over the world to have their best launches yet. Our goal is to give you the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom, and financial freedom. I’m so excited for you to listen to today’s story all about how I had my very first ever six-figure launch. But before we jump into that, I have to say a quick shout-out to Christine who you can find over on Instagram at @paidcopywriter. She is one of our Together We Launch members and she just left a post in our circle community celebrating because she just hit her biggest revenue month in the history of her business. Since starting her course back in 2020. She said her goal with Together We Launch was to stop treating her digital course business as a side hustle and transition away from one on one service provider work as a copywriter. And since joining together we launch she’s so happy with all the growth growth that’s happened in just a few short months. And yeah, she’s launching in one week’s time right alongside me. And I’m just so so proud of her. So just wanted to give her a little shout-out here on the podcast. Now let’s jump into the topic at hand. This is the story of my very first six-figure launch. And of course, the reason why I want to share this with you guys today is because I am currently in the middle of promoting the ultimate launch bootcamp. This is a five-day virtual boot camp. That’s all happening online. It’s 100%, free made specifically for course creators and membership site owners to help introduce them to so many of the things that I love about launching that have helped me tap into those multiple five, six, and multiple six-figure launches. So I’m really excited to share the bootcamp with you. If you haven’t signed up already, I’m going to leave a link in the show notes or you can sign up for free at ultimate launch bootcamp.com. I hope to see you there. All right, so let’s jump into the story of how I had my very first six-figure launch. The year was 2016, bearing in mind that I have been selling digital products since 2011. So it had been it literally took me five years to figure out how to have my first six-figure launch. And so many lessons were rolled into what eventually got me to this point. But there’s one thing in particular that I did for this launch that I had never done for any of my launches previous. Now I want to be super clear that everyone is different, right? And so this was an area that I was really struggling with. This may not be an area that you struggle with. There are so many different components of what makes a good launch. And don’t worry, I’m going to introduce you to them all inside of the Ultimate Launch Bootcamp. But today, the one that I want to share with you is one that really made the biggest difference in how I was able to show up during this launch And in what I believe ultimately helped me reach that six-figure launch goal, which had been a goal of mine for such a long time and honestly felt so magical and like such a relief when I finally was able to get there. And so here it is, here’s the number one thing that I did differently from all of my past launches, I prioritized my energy. And I know that sounds like very woowoo and very out there. But here’s the thing, whether you like it or not, the energy with which you show up matters immensely, as to how people feel when they consume your content. If you have an energy that is very much in a lack, lack mentality, if you are someone who believes that things aren’t going to work out for you, if you’re going through your launch, and you’re kind of thinking to yourself, why would anyone want to buy from me, these are all very bad signs, and they translate through the content that you’re creating. And here’s the thing, when we are going through a launch, of course, we want to follow a system. Again, I’m going to walk you through that in the ultimate launch bootcamp. But we also want to be showing up, we want to be visible, we want to be creating content, putting ourselves out there telling the story of our launch, making sure that people see us as an authority, we have to be showing up over the period of the launch, even in the lead up to the launch, it’s very important that we are building that relationship with our audience that they know like and trust us, and that they know what to expect from us, right? If you’re showing up during that launch, and you feel like you’re annoying people, if you feel like you’re bothering people, when you send an email if you get full of anxiety, because you’re like, oh my gosh, I’m gonna get unsubscribes all of these things are negative, energetic things to be holding on to. And ultimately, they’re creating resistance in you being able to reach your full potential and being able to reach that pinnacle of success that you’re trying to create in your life and business. And so what I did was I really focused on my energy at all times, I set an alarm on my phone. And every few hours, I would ask myself, I would go off. And the question would be, how are you doing in this moment? And I would have these energetic check ins with myself to just stop and ask myself, like, how am I doing in this moment? How am I feeling? Where’s my energy at? And what do I need to be doing in this moment to better take care of myself. We can talk about self care a lot. We all know the basics, getting enough sleep, making sure that you’re drinking enough water, making sure that you are exercising, eating well, all of those things matter a lot. But what we often forget is the soul. Are we taking care of ourselves. From a soul perspective, do we feel charged up? Or do we feel completely energetically drained. And if you’re feeling that sense of energetically drained, and you’re showing up with that feeling, people can smell it from a mile away, and no one wants to buy from someone who has that feeling of energetic drain, right? You want to show up and you want to feel excited to be there. You want people to be able to feel that energy from you, like you are in the right place at the right time you are on purpose you are fulfilled you are in alignment with the work that you’re meant to do in the world. You want people to be magnetically drawn to you. And so taking that time to check in with myself, and always prioritizing my energy no matter what is the number one thing that I did, that led to me having my very first ever six figure launch. And it was not a linear process. Throughout the entire launch. There were many times when I felt like wow, things are not going the way I want them to go. My numbers are not where I want them to be. And I would be filled with this sense of dread and anxiety. I think that’s normal during a launch, it happens to the best of us. But what we need to be able to do is to have that power inside of ourselves to reclaim the energy that we want to be showing up with. And listen like I am a launch Coach. And this is still something that I have to deal with every single time that I launch. In fact, for this launch, I even went so far as to hire a coach to help me through the process and to support me through the process because I don’t believe that I’m bulletproof. I know that there is space for me to grow. There’s room for me to be better in this department. And I want to continue to invest in myself, I believe in the power of investing in myself.

And so during this launch back in 2016 I was always checking in with myself and being very honest with myself about how was I energetically feeling and where was I on the scale of zero being you know, I feel completely energetically drained. I don’t want to be doing this. I don’t believe in my offer. I feel like a failure and it hasn’t even ended and then On the other end of the scale, the 10, which is like, Wow, I feel powerful, I feel magnetic, I feel aligned with the work that I’m doing in the world. I know that there’s people out there who will benefit from this, I know that my job is to just find them and connect with them. Where are you on that scale, checking in with myself and asking myself that question. And if I wasn’t at an eight, a nine or a 10, I would take the time to pause whatever it is that I was working on whether it was an important email, or whether it was a live that I had to do, I would pause everything and get realigned in whatever way that I possibly could. For me, in that moment, what I used to love doing was meditation, I would use essential oils. And I would really harness the energy that I had inside of myself to remind myself of why I’m doing what I’m doing, and to reconnect with my vision, reconnect with the goal. When you’re going through your launch, you need to believe in the end result, you need to believe in that final outcome no matter what you need to hold space for that vision. Even if it currently doesn’t look like it’s gonna pan out, I needed to hold on to that vision, I needed to believe it with every single ounce of my being. And that’s what I focused on throughout the entire launch. Every time I fell off the horse. I showed myself self compassion, I paused what I was doing. And I reconnected with the vision at hand, I reconnected with a number of people that I wanted to attract into my into my course into my program, which at the time, I think it was like 112 people, I remember that being a very important number. And that’s exactly what happened. And what’s interesting as well is like I sat it wasn’t linear, right? I remember being 75% of the way through the open cart and being like this launch is a fail. But and this is what I tell my together, we launch members all the time, it ain’t over till it’s over. We had it together, we launch member Elizabeth Stiles who always used to say sell through the silence. And those are two mantras that I carry with me and that I share with my launchers moving forwards, like these are two things that you absolutely have to do is hold on to that vision. It ain’t over till it’s over, sell through the silence and believe believe believe, if you’re not believing that it’s possible, then it’s a complete and utter waste of your time, your energy has to be there. I don’t care who laughs at this who thinks it’s unimportant. Like there is a reason why athletes visualize what what it is that they need to do before they do it. It’s because it works. It is scientifically proven that your brain does not know the difference between if something is happening in real life, versus if you are imagining it inside of your brain and visualizing it inside of your brain. So let this be your reminder that if you’re not using visualization techniques, maybe it’s time that you start, if you’re not connecting with that vision, and with that dream, every single day of your launch, if you’re not reminding yourself, this is what I am here to do. This is how many people I’m here to serve. This is how many people I’m here to change the lives of. That’s what you need to be doing. And I can tell you right now, that was the number one difference that I had, that I made in my launches that made all of the difference. And I want to remind you that it doesn’t have to be perfect in order to be profitable. If your launch doesn’t unfold perfectly, guess what? It’s okay. No launch ever unfolds perfectly. It’s okay. What matters is that you’re putting your best foot forward, and that you’re making your best attempt and that you’re staying in that energetic high and prioritizing it above all else, in fact, and this is a really interesting fact, during that launch back in 2016, one of the days of my LME, which don’t worry, I’ll explain all about that in the ultimate launch bootcamp. But one of the days of my LME I had to postpone. And the reason I had to postpone is because I checked in with myself. And I realized that I was burning out I realized that I was pushing myself too much. And I realized that my energy was not in that pure high place that it needed to be. And that’s okay. But what we need to learn how to do as launchers is to be able to read ourselves to be able to have that indicator that temperature read to be able to understand what is it that we need in order to show up and be our best? Right? So I hope that this episode resonates with you. If it does, you are most likely going to be an absolute perfect fit for the ultimate launch bootcamp. Because I’m not only going to be teaching you about launch strategy, although there will be a lot of that. I’m also going to be teaching you about the winner’s mindset that you need to have in order to have an achieved Have your best launches yet. So if you haven’t already signed up, definitely go and do that. Like I said, it is 100% free, you have nothing to lose. And I’m so proud of the community that we’ve brought together already. So go on and head on over to ultimate launch bootcamp.com Make sure that you’re signed up. We are kicking it off with a welcome party on September 10. The boot camp itself actually starts Monday, September 11, through Friday, September 15. And then of course, the doors will be opening to together we launch so if you have been keeping your eyes out for together we launch, then this will be your time to join. So if you have any questions at all on this episode, please feel free to message me at Alex Beadon over on Instagram. I’m sending you so much love from my heart to yours and I really hope that this story resonated with you deeply as it always does with me every single time I share it. Sending you so much love. Talk to you next time. Bye bye.

S2 Ep.29 – How to Brand Yourself Online with Diana Jakubcova: Personal Branding Tips for Course Creators

If there’s one thing we all want, it’s to stand out in our individuality online.

And I don’t know about you but, the online space can sometimes feel like there’s a million people out there who are already doing the exact. same. thing.

Sometimes it can feel like your message is drowning in a sea of sameness.

And what’s the point in showing up, if your message is not being felt deeply by those who need it the most?

The question I’ve been asking myself recently is this:

How can you make it so that every touch point with you not only feels cohesive but feels like you?

Whether that’s a blog (like this one), a Reel (like this one), or a website (like this one) … the idea is that your brand catapults through the screen and makes people FEEL. 

That’s what we’re exploring in this week’s episode with my guest, Diana Jakubcova.

In this episode Diana shares:

✅ how to know if your branding is strong

✅ how to accurately express yourself online

✅ specific exercises to develop your personal brand

✅ the inner and outer energetics of a brand

✅ the mistakes online business owners (like you) are making in their brand photo shoots – hopefully you’re not making these mistakes!

✅ and so much more

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free and luxurious life. This Podcast is your weekly dose of connection and self reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace and take consistent action towards creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So, take a deep breath, relax, and let’s get you back to where you belong. On purpose.

You’re listening to season two episode 29. Of on purpose with Alex Beadon. After I finished recording this episode that you’re about to listen to, I was buzzing with excitement for you to listen to it too. In case you missed it, I recently did a complete revamp of the together relaunch sales page we worked with past together we launch member Galen Mooney of local creative but in the process of trying to find a designer, I stumbled upon the work of Diana Jakobcova. She is the owner and creator of deeply rooted studio, and it’s extremely rare that someone’s design aesthetic stopped me in my tracks on Instagram, but that’s exactly what her Instagram page did. And if you’re curious, you can go and find it at deeply rooted dot studio over on Instagram. I didn’t think much of it. But as I continued to follow her content and learn more about her story, I got more and more intrigued and realize that I needed to have her on the show. Diana studios specializes in building premium brands for service providers, educators and agencies who are deeply rooted in their mission. So why did I have her on the show? Firstly, she clearly has an excellent understanding of personal branding. She has been hired by various communities and global brands like Adobe to host guest expert trainings, and I’m super excited to have her on the show today. If you’ve ever felt lost amongst a ginormous sea of personal brands in the online space, you’re not alone. And this episode is going to give you a lot to think about. But most importantly, this episode will help you craft a brand identity that’s eye catching. And true to who you are. We talked about how to make your brand more magnetic, what the most common pitfalls of personal branding are, and how to master the art of digital charisma. If you’re an educator, a creator or a coach who’s eager to stand out in the online space. This episode is a goldmine of strategies and inspiration. Not only is she a branding expert, but she also has her own digital store where she sells social media templates, funnel kits and more. The way she has set up her online business is fascinating to me. And in this episode, we dive into not only how she follows her intuition to create all of these different products, but how she launches and sells them to get ready for an incredibly gutsy conversation that will help you bring even more self awareness and authenticity to your own personal brand. Keep listening and you’ll see exactly what I’m talking about. I’m Alex speed in your favorite launch strategist and your guide to the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in Forbes and entrepreneur, and I’ve worked with clients ranging from solopreneurs to multi million dollar small businesses. Here at Team bieden. We pride ourselves on being the industry leading destination for all things launch strategy, our 12 month program together we launch teachers our signature rinse and repeat launch strategy that has helped course creators and membership owners from all over the world have their best launches yet. Our goal is to give you the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom, and financial freedom. And without further ado, let’s jump into today’s episode. Diana, welcome to the show. I’m so happy to have you here.

Diana Jakubcova 4:02
Hello, I’m super excited about today’s episode. Thank you so much for having me.

Alex Beadon 4:06
Oh, it’s just I can already tell it’s gonna be so good. And you know, I’ve been doing my research. I’ve been like listening to other podcasts that you’ve been on. I’ve been stalking you on Instagram and Instagram is actually where I first found you. And like immediately was drawn to your brand and to just listening to everything that you had to say. So for anyone who’s listening, I’m gonna start this conversation off by saying go and check her out over on Instagram, you can find her deeply rooted dot studio. And I just think, you know, having that kind of brand that immediately causes someone to be so drawn to you is very rare in the online world and I think you’ve done a really good job of it. So I’d love for you to share with us you know, how do you define a good brand and how would someone know if they have a good brand?

Diana Jakubcova 4:56
Oh wow. How how How long can we be here? Basically, right? But I completely agree with you, when it comes to finding just something that’s different online these days, right? Because like, as much as a lot of people like to think that they are different, they’re not, I’ll be honest, they’re not. And they even invested in branding. But I feel like because it’s so easy to get influenced these days.

The stage where you get inspired by something, or someone is crossing the line into copying almost right. But it’s not that we do it intentionally, or that someone is doing it intentionally. It just because we are so connected online and to the whole online world, and what is happening that we forget to connect or like reconnect with ourselves. So I like to think about branding as an extension of you, right. So this is what we do with our clients. So we don’t just build brands, because they want to look polished up. But you know, at the end of the day, they’re completely someone else. And we’ve had so many clients that came to us that they built a brand, basically, but they were not able to show up. So they didn’t want to share anything on their stories, they didn’t want to share anything from their life. Because it was completely different to you know, the person that they have built online, on social media, their brands, and this can look like. So let’s say I’ve had a one client, and she was all about these pink pipes. And you know, just like a really bubbly person, but an online, she really try to step up, let’s say step up. And she really wanted this corporate style brand without being corporate. I mean, everyone says, I want I want this corporate style brand without, you know, the corporate vibe. And I’m like, Alright, this is cool. But

let’s be honest, it’s corporate or not. Right? Yeah. Then it became really difficult for her to show up on Instagram stories, because the environment really influences you, right? So it’s almost you feel, it’s like you feel ashamed or embarrassed to show up. Because it’s not, there is no connection, right. And people can feel it. And people can also see it. And I know a lot of people, a lot of coaches, they say that it doesn’t matter. You know, you can do whatever you want, you can be whoever you want, your brand can be this, it doesn’t matter, just show up, just show up unprepared. But how many of us actually are able to do this? Where is the confidence then, right? Because I know that if you are confident, you will be able to sell your packages, your programs, your courses, whatever it is, however, if you are not confident, and you don’t really feel supported by your brand, that this is, you know, the best representation of yourself, and no matter who would find you today, it’s all good, you’re good to go, right. And it happens all the time. And people keep putting it off until it’s I don’t want to say too late because it’s never too late. However, if you sort of keep putting off, investing in your brand, and specifically, your brand experience, in general, it tends to blow up at the end of the day, right? Because what happens is that you keep putting it off, but then there is an opportunity that might come in, right, and then you start panicking, and you start looking for 20 designers, the last minute and you’re like, oh my gosh, what the hell am I doing here? And then, you know, all of these horror websites, stories, sales page stories, and I don’t know what other branding stories that people have, they usually tend to happen when you’ve made that decision from like an emotional place because you were really not in the best place to make that decision for your brand and for your business. Right. Because like let’s not forget, it is you and most most businesses, nowadays, our personal brands, so it’s you basically that people think about even if it’s an agency, right? Even for us exotic studio, they think about me, they think about me traveling, living in Bali and just having good times, right? That’s what I think about. So you always need to think about okay, this is the personal part, but then how can we also think about the business? So not to mix these two things together too much. That’s what we are always looking for because when it starts to get too personal No, thank you So this is a really tricky when it starts to get personal for you as a client, you can really make a decision, because it’s difficult for you to actually be in that space and see the bigger vision. See the vision that fits your business, your lifestyle even right. And it makes sense and it will bring you results. That’s important.

Alex Beadon 10:27
Okay, so let’s go even more elementary. How would you define a brand? Like when when we’re talking about your brand? What are the different elements that we’re talking about?

Diana Jakubcova 10:41
I like to think about a brand as an experience. Because ultimately, again, that’s what we do, we turn brands into premium experiences. And a brand is something that people can deeply experience, right? You land on someone’s profile, you either feel it or not. It’s that simple. It’s that simple. You don’t really have to overthink this, you don’t need to look up your logos, or, you know, your brand strategy, visuals. You have to think about this as an ecosystem of different brand touchpoints working seamlessly together.

Alex Beadon 11:31
I’m writing that down. I think that’s beautiful, different brand touchpoints working seamlessly together. So if someone is listening to this, and they’re like, Okay, I know that my brand isn’t where I want it to be. I know that when I show up in all of those different touchpoints, whether it’s, you know, maybe in my online course, or maybe on my Instagram page through my emails, like there’s so many different touchpoints How does someone go about the journey of learning how to accurately express themselves and their brand online?

Diana Jakubcova 12:06
Through putting yourself out there through situations that sometimes feel good at the beginning, but then you go through this whole learning experience, and you realize that this is not what you want. So again, don’t be afraid, don’t feel locked in by your brands. It’s not the end of the world, right? A lot of the people think that, oh, I now have this color palette, and she told me that I have to show up like this, you still can experiment there is more than at least should be enough space for you to be in your flow. That’s how I would put it right. A brand should allow you to be flexible and dynamic. It shouldn’t feel like it’s a box, and you’re trapped in a box.

Alex Beadon 13:01
I think a lot of people feel that way. Yeah, they think about Yeah, they’re like brand colors, brand fonts, etc. And they’re like, Well, I have to stick to this, this is what I have to use. So something that I love to do is I will look at my Instagram page, and just pretend like I’m a random person. And I will scroll through it and really try to hone in intuitively on like, what are the feelings that are coming up? For me? I love what you said about branding being an experience, I totally agree with you. It’s about how is someone feeling? You know, what are the memories that we’re creating for people through our brand? What is the experience there? And so I think, for anyone who’s listening, you know, going through their Instagram page and putting themselves in the shoes of the ideal client and asking, you know, what could be communicated better. And actually, I’ll give you a great example for me personally, that I just went through, I’ve been leaning more into reels, which is great, and kind of my aesthetic was to just kind of take a screenshot from the reel, and then just throw some pink text on top. And at first, I was like, Okay, I think this looks good. But the more that I did it, my feed just started to feel overwhelming. It was just like so much text in so many different images, and it just didn’t have that cohesive feel that I wanted it to have. So I’m now experimenting with something completely different that I’ve never tried before. And it kind of holds hands with what you were saying around. Don’t be afraid to experiment and try new things and, you know, move outside of your colors a little bit. Try different fonts if it’s not feeling right for you. How often do you look at your own brands and make changes for your own brand? Or do you feel like right now you’re in a really strong position with it and you’re just kind of like sticking to the box that you’ve created?

Diana Jakubcova 14:43
This will be an interesting answer. As a designer, this is very tricky. We tend to change a lot depending on trends depending on what we just find online I guess, but I Do you have to say I feel really strongly about the direction we are currently having with the Pilates studio, I’m not changing colors, I’m not changing the messaging, I’m not changing any of those things. But I might change my phones once in a while, because let’s be honest, as a designer, half of my day, sometimes it just spending and looking for fonts, and I just can’t help it. However, this is, I don’t want to say mistake, because I don’t like using a word mistake. But let’s say mistake I see is that a lot of online entrepreneurs that are not designers are trying to be designers. And that is not going to work out for you. Because you’re not a designer. It’s that simple. So yes, if you want to get inspired by something we create, that’s fine. Just knowing that if you are not that type of creative, if you don’t have that skill developed, it is not going to translate the same way. If let’s say I were to do it, or some other designers, some other creative. That is a huge point here because I see this time and time again. And then you beat yourself up for something. That’s not even your job. Yes, like me beating myself up for not learning how to run Facebook ads properly, and then be like, Oh, I’m really bad at this. I really suck at this. Right? No?

Alex Beadon 16:35
How can someone because most of the people listening are either solopreneurs, or they have a very small team, maybe like a virtual assistant or something like that? How can someone go about expressing themselves in the online space? Like what do you recommend for people in terms of building that brand online? And you know, making sure that they’re also expressing it well online without necessarily having to go to a designer all the time? Like, is it work with someone who’s really good, who can give you all of the tools that you can then like run creatively with it throughout the year? Or, you know, are there any I don’t know websites or resources or anything that you would recommend for someone who’s struggling with this.

Diana Jakubcova 17:16
So if you are currently in like this kind of position, where you’re just like, don’t know what to do with your brand. And even though you understand what that is, why it might feel difficult for you, it’s because you are doing it for yourself, I’ll be honest, it’s really difficult to do your own branding and look at your own business in general, from, you know, like a perspective of what is really happening here, but like really happening here, what do I really want, we do get attached into outcomes, and the things we see. So what I would recommend is that if you have a team member, maybe you can hop on a call and refine together. And it’s not even because they need to be experts in this, it can simply be a conversation around where do you want to see your brands, and not even five years, you can go in a year, right? Let’s make this really easy, because like people tend to jumpscare when you say like five years, or 10 years to let’s say in a year, what would you like to achieve in your business. And that which you want to achieve in your business, you now need to connect with your brand. So then let’s say if you have a goal of launching a new signature program, next year, in the next 12 months, there are things that you will have to consider. Right. So from there, you can sort of backtrack Oh, okay, so what have I done to get here where this is a signature program? It makes sense for me, it makes sense for my audience. What are those touch points, I need to you know, either invest in or start at least developing. Again, you don’t have to do it all at once. But what really helps is getting that new perspective of someone else is looking through your stuff and seeing it for what it is basically. Right? So that’s number one. However, if you are if you are alone, if you’re just like, Okay, I’m really overwhelmed. If this is just about your visuals, start with a Pinterest board, literally this easy. Sit down, create a new Pinterest board and pin things that you feel drawn to. Now don’t pin things that you See, because they are popular. No, no, no bean things that you can see around your house, things that you have in your closet. Things, I don’t know that you just bought your favorite mug, your favorite dress sofa. And you can even look at this through a lens of your future self, your highest self, let’s say, Where would she be living, what kind of apartment, this usually helps even our clients to like disconnect from where they currently are, and where they want to get. And just filter the noise of the industry in general, just make sure you create that Pinterest board. And when you look at it, there will be a pattern of something. So you will start seeing colors, you will start seeing some kind of style forming here. And again, this is exactly what we do with our clients. When we start developing their brand. We tell them to create Pinterest boards of the favorite things. Now one thing to note, don’t pin graphic design things into this board, because this will mesh mesh mesh with all of the other things that you’re trying to do if you want to create a design or like a graphic design related board. Separate is a separate board a separate style. So this

Alex Beadon 21:26
board that you’re talking about is more about the feeling that you want your brand to have. How like how you want people to associate with you when they interact with you at some point.

Diana Jakubcova 21:37
Yes, yes, exactly. Exactly. That’s why it needs to have your favorite things, your favorite style, your favorite sofa, you don’t have to you don’t need to have it in your living room right now. That’s not the point. It’s just how do you you perceive yourself? What kind of things you would buy basically, right? And that will tell you a lot, a lot about yourself.

Alex Beadon 22:00
Okay, so a few things I just want to highlight there. The first thing that you said that I thought was really interesting is don’t pin graphic design elements. This is not about the graphics, this is more about the feeling. So I love that. The second one is that you highlighted that you don’t you shouldn’t be posting or pinning things that are popular. And that’s just a great place for me to remind everyone listening that your brand should stand out. That is what is going to differentiate you you don’t want to blend in in the online space, you need to be standing out. And the best way to stand out is by knowing who you are knowing what makes you different, and really kind of accentuating those things. I love that you also brought up connecting with that next level version of yourself. I think that’s the best advice because that’s how we’re going to be able to like manifest and move into that next level version. I’d love for you to make this a little bit more clear for the listeners with some examples by using your brand as as your own example. So can you give us some examples of like, things that you would have posted on your own Pinterest board and how that kind of was brought to life within your brand, I’d love for you to just share even just one example would be great.

Diana Jakubcova 23:13
Definitely. So I love fashion. So I was pinning a lot of Vogue style images. Secondly, I love travel. And when I was rebranding, I was in Bali. So that was a huge, a huge part of my life. That’s why there are so many like coconuts and palm trees and beach. And then combined with a more elevated style which I wanted to sort of come through showcasing the community aspect. So that’s why I was also painting different shots of like a team shots or something like this, you can you can put these into a search bar, Team shots, photo shoots, or belly aesthetics, trendy fashion vibes, something like this. And then I started to see that obviously it was difficult for me because it was my own brand, but I got through it. I first of all love pink color. And I always had love pink color. Which means why should I get rid of my pink color, even though I want people to perceive me as I don’t know a high caliber enterpreneur. And all this is like people get really scared when they start hitting six or seven figures and they’re like, Oh, now I need to change my entire style. I used to love pink color but I outgrown my pink color. Even though you still have it everywhere in your house. What you can do just do small touches of the paint. It doesn’t have to be up Primary color can be a secondary color. But this is how you keep that personality in even if you want to elevate because I’m guessing a lot of you that are listening, just want to elevate but elevate without sacrificing your personality.

Alex Beadon 25:18
You said something at the beginning of this episode around, avoiding, you don’t want your brand to become too personal. But we’re also speaking a lot about your brand is a representation of you and you need to live with your brand, you need to feel fully expressed by your brand in order to have fun using it and showing up in the online space. How do you recommend someone goes through the process of figuring out like what is too personal, and how much of my personality should I be putting into this?

Diana Jakubcova 25:46
The when I’m saying to personal, what we do inside of our deeply rooted methods. The first part is branding. And that is divided into inner energetics and outer energetics. So the inner energetics that is about you, and those are the things that I shared with the Pinterest board, we share a couple of journaling prompts with our clients as well, like, as I said, like how your highest self would dress up, what kind of apartment she would live in. What are you good at? What are your natural gifts, what other people say about you your entire life, how your family describes you, those are the things that you want to note, the keywords that you might start searching on Pinterest or any other website or just Google or on Instagram, you want to do your research, right. So this is the inner energetics. That’s your like the core personality. So someone is more funny, someone is a bit more, I don’t know, upbeat, someone doesn’t really like that. Fresh Web of color. But you can tell us about the person, right? So that’s where it stays that is the personal your core personality. And then the outer energetics. This is where we start tapping into your audience. This is where we start looking at your business, your business goals, your brand journey and the things that you want to create with your brand. Now, if you find yourself taking these two personally, in the first phase, what I recommend, again, is looking at those future goals, because it’s probably too personal because you’re looking at now what is happening now in my life. This can be financially this can be in business, maybe business is hard currently, and you’re just like, I don’t know what to do. I don’t like this. I don’t like that. You start overthinking. Right? So you start pinning things that what if I like this? What if I don’t like this? Now come back to your journaling prompts. If you’re someone who is funny the entire life and tie, you know, like your family knows you’re funny, your friends, even your audience. It will show right? So how can you bring the funny aspects into your brand. Without this being too much. This is a second point where this can get too much. So let’s say someone is funny, right? So now you want your logo to be funny. You want your colors to be funny, you want your third icon to be funny, you want your sales page to be funny, everything is just becoming too much. So inside of the journaling prompts, what you can do is what you should have is basically different keywords, as I said, and then spread it out. Like spread it out into different brand touchpoints. Right. So let’s say you can have a more and more funny infused color palette, but your phones can tone this whole thing down basically into being more more relaxed, right? So we want to find that sweet spot the balance, because like yes, let’s say you have pink, our green color yellow color, which we do have actually for one of our clients, what we have done is that we have infused her personality into the color palette, which is like a pitch is really fun. You know, it’s just fun to be around her in general. But then what we have done with the other assets, we really try to minimize that aspect like the funny aspect because that will be too much so we didn’t look for fonts that let’s say were too bulky, or we didn’t look for rhymes that evoke that feeling of not funny but It’s like, was this talent, Boho style but like you’ve been to GE, sometimes you can go to vintage event, right? Because those funds are really like bulky. Now we looked for forms that feel refined, because this way, she can still be in her element, but her brand can support her.

Alex Beadon 30:20
Yeah, it’s interesting that you’re saying this because I feel like a lot of typical design advice is something like, choose three descriptive words that that describe the way that your brand is. And then we’re going to make the colors be those three descriptive words and the fonts and the photos and everything. But, in fact, what I think I’m hearing you say is like, no one understand your personality. But then you don’t have to infuse those things into absolutely everything, you can infuse them into different touchpoints so that it’s more of a bigger picture type of thing.

Diana Jakubcova 30:53
Yeah, exactly. And this way your brand becomes more dynamic. Yeah. Dimensional. Yeah, yeah, exactly. So all of our clients actually are using their brands for three years. And they might come back with little tweaks here and there. What usually changes is the layout that is trendy, or I don’t want to say trendy, because people are like, Oh, trendy, not good. Well, we use sometimes trends to stay relevant to the audience. Okay. So we don’t use trends to be trendy, but we use some kind of trends here and there to stay relevant for where the industry is,

Alex Beadon 31:37
could you do you have an example of a trend that you would use to stay relevant?

Diana Jakubcova 31:42
So let’s say I’ll say these with the phones, right? That’s easy to understand. A couple of years ago, let’s say some sort of font was really popular, in general, like in general in the whole world, not just in online industry. Because remember, this is not just online, industrial, we are still living in in the world, right? There are other things. Let’s say it was a sans serif font, let’s say, right? Three years ago, very popular. You can of course, have different style of that font family, right. But now, things happened. Pandemic happened. Lots of other things happen in the world, people want to see something different people want to feel different. People read differently sometimes online, you know. So what we do we find fonts that are a little bit more relevant to where the industry is heading. Currently, we do small tweaks, we don’t have to go all in and do a huge rebrand, which yes, you can do this.

Alex Beadon 32:55
My next question is like, so what you’re saying is that it’s okay to evolve little parts of your brand, bit by bit so that it’s kind of, you know, a living breathing thing, instead of just being like, Okay, we’re done with this. And we’re going to create this completely new thing.

Diana Jakubcova 33:09
Yeah, exactly. I am saying that. I know, it might come weird, from a brand director from a designer. But yes, sometimes this is what you need as a person as well. Because again, I think this goes back to you feeling trapped by your brand, because you literally feel like and I know why you feel like that. Because there is a lot of content out there, from designers telling you, you need to stick to this. And I have a solution to this. You understand now, personal brands, or like online brands, in general, maybe digital creators, educate educators, this is a completely different brand than let’s say, if you were to create an E commerce brand, this is where people get really confused. And there were no rules created for this because this online industry is new. Right? But we are taking rules from E commerce from product based businesses, which is if you are creating a product, please do a proper branding at the beginning and you need to stick to it. Right and you need to stick to it for obvious reasons. Like you’re not going to be changing your packaging every five months. Why would you do it? However, when we look at the personal brands, you evolve, like as an enterpreneur we are evolving every single freaking day sometimes, right? I’m like, yesterday, I was this person and today I’m like, what, what is happening? Right? So that’s why it is really, really different to brand yourself as a person as opposed to a product product. It’s really when you think about it, it’s a made up thing that at the end of the day you can brand it in a Any way that you want, right? And it needs to be relevant for the audience, where this gets a little mashed up is when someone says that, oh, but what if my brand won’t be relevant for my audience? Right? This is the number one question. Well, how can it not be relevant? If you make sure your brand is you and you have infused your personality, your values? Because that is essentially what people are buying? You. They’re buying you. You’re even lifestyle, right, because they resonate. So I do resonate with certain profiles, because of their overall lifestyle, the overall brand experience, like in general, who the person is the values hitting the day, with the product, it’s different product, it’s there, right? The audience, yes, if you are launching, let’s say, a matcha product, it will usually be something with the green color, because it needs to stay relevant. But for you, if you want to use green color, and you are afraid that your audience won’t resonate, it’s not it’s not relevant to look at this issue with the personal brands. Because then what happens is that you get scared, and you’re like, Oh, I’m not gonna use the base. The style in general, it doesn’t have to be a color can be style in general, I’ll be this person, because this is what I can see people resonate with, or I think they resonate with maybe, and do this. Well, no, that’s not you. Doesn’t make any

Alex Beadon 36:49
sense. So it’s so funny that you said that, because my next question was going to be what is one of the biggest mistakes that you see business owners making when it comes to branding their business, but I think you just nailed it. Like, when someone feels like, oh, the reflection of who I am, and my personality is not good enough. I don’t see anyone else showing up in this way. And therefore, it’s not safe for me to show up in this way. So I’m just going to piggyback off of what I’m seeing is working, which is the worst thing that you can do for your business, because you’re just going to blend in with the rest of the sheep.

Diana Jakubcova 37:19
Yeah, exactly. And it’s not gonna resonate for you. And then five months, and you’re like, well, let’s burn my whole business down, because this is not who I am.

Alex Beadon 37:32
Right? Yeah, it’s not going to work. Are there any other mistakes that you’d like to share with us that you see business owners making within their brand, in the online business space, personal branding space.

Diana Jakubcova 37:46
Listening to too much advice online, taking advice from people that that are not experts in what they are basically sharing. So this is, this is my thing. And I still don’t understand why coaches, let’s say business coaches, sell how to create your brand, online, it doesn’t really resonate with me, because there are just so many things that go into branding that not adjust those things that they learned, let’s say, right. And a lot of the times coaches don’t, in that, not all of them. Again, disclaimer, I’m not hurting anyone. However, it’s apparent online, right? They don’t really invest, let’s say in a proper brand strategy, they don’t really have that foundational branding done even to understand branding in the first place. And then selling it doesn’t really resonated with me, because me as someone who, you know, helped so many women build their brands that resonate with them, brands that they feel connected to, I know that there is a lot, a lot, a lot a lot, not just from a design point, which is a huge actually point because if you’re selling a brand, the visual part is a huge part. Right? Let’s not forget about that. And then secondly, there we have the brand strategy plus, for for me personally, we use our own method that I have developed, because it helps you to actually build a brand that will support you that will land you those opportunities that you want to land that again resonates with you and your audience and because of that, you are able to foster brand loyalty. That’s why your customers your clients will stay with you. That is the whole point here. Your brand should To help you retain your clients, because their goal is client experience. So again, there are just so many little things that go into branding. That, you know, when someone did not really put an effort into understanding the whole subject as a general, this is where it gets tricky. And I know a lot of online coaches, they are really good at marketing, let’s say, right? But then they start blending in things about branding. And I’m like, wait, this doesn’t make any sense. Because if someone asked what is first branding or marketing, well, actually, it’s both branding and marketing. Because how can you market yourself online without a proper brand presence?

Alex Beadon 40:54
For sure, in fact, it’s like the first thing, probably, you know, because like, you need to have whether you have a good brand or a bad brand, you have a brand that you have to be showing up in marketing with, whether you’re aware of it or not. The important part is like taking accountability and going through your touchpoints. And really making sure that they are a good reflection of your brand, which is something that’s so easy to stop doing, you know, it’s kind of and I myself have definitely become with like building a team, and, and so on. Like, it’s become easier for me to stop double checking all of these things and making sure that it’s still a good reflection of me, how often are you reviewing your brand and you know, spending time on your Instagram account as a new person and going to your website? How often are you revising those things?

Diana Jakubcova 41:42
So for me personally, if we are taking my example, as a designer, I do it very often. Yeah. Because I can see, let’s see, if I work with the clients, I can really see what I personally want to change or like tweak when it comes to the whole brand experience, just to be a bit more bespoke. But I will do it every quarter.

Alex Beadon 42:09
Okay, so you’re recommending every quarter to do a review. And like make any changes that you need to make? It depends.

Diana Jakubcova 42:15
It also depends on let’s say, you don’t have to revamp your website every quarter, obviously, however, because usually you do have those quarterly goals. Just make sure that whatever those goals are, your brand is cohesive with your goals, basically, right. So let’s say q1, I have a goal to launch. I don’t know a new webinar, because by the end of q2, I want to launch the signature program, which means you will need to make tweaks to your Instagram bio page or your website, you know, you will need to change those pages, you will need to tweak the copy and make sure that people are being properly funneled into your webinar and not 25 Other things that you have there, right. So just make sure that you follow one goal and align this with your brand.

Alex Beadon 43:08
So this brings me on to my next question, which I’m really excited to speak to you about. You sell digital products. So you’re not someone who just has an agency who sells services, you also sell digital products, the ones that I was checking out our Instagram templates for Canva. Right? Yeah. Yeah. That’s so cool. So I’d love for you to talk to us a little bit about what your offerings look like, what are the different offerings that you have?

Diana Jakubcova 43:35
So this happened kind of like out of nowhere. I mean, every designer wants to sell just the products, I guess. But I first started with a notion template, which was like a notion sales page template and course portal. And this product is actually one of the most popular ones. Until this day. Yeah. You know, when it comes to digital products, I feel like it’s easy for me to develop them because I use so many systems and I use, I already use so many. So many platforms I would even say that I have access to so i can create those templates. We have kartra templates, show templates. I wanted to make sure that my audience when they come to our website, it’s not just a showy template, or just a Kajabi template. I want to serve different audiences because I do understand that not everyone is a fan of kartra or not everyone can afford to put their course in kartra. Maybe you just need to start with a notion. So I really love to explore different possible, like roadmaps of how you can navigate your clients or potential clients, your leads, whatever you want to call them throughout your brand. And finally, there are just so many things that you can do behind the scenes that will make your audience feel more seen, right. So that’s why I develop different kinds of templates, different kinds of digital products. And the latest one is the social media template pack, which I have worked on for at least like a year, because I have been seeing a long time on the idea. And again, I wanted, I wanted this to be different. Now, you know, when we say different, it’s really difficult to be different this in this role. There are just so many things, so many other templates. But I wanted this to be like an entire different experience. Again, I, you know, I just like experiences in general. So I’m making everything and experience if you purchase, this is your best experience, even the Canva templates. Yes, I guarantee. So this is the latest one. And when I design any template, I infuse it with our deeply rooted methods, which has the branding aspect, it has the client experience aspect, and the marketing aspect. So this is how you as a consumer, as someone who purchases the product, you can feel confident knowing that there isn’t anything else that you need. Just a copy, let’s say, right, there isn’t anything else you need to worry about if these sections are the sections you should be having. If this type of content is the type of content, you should be like posting, now, I have done the work for you. And you can just do your job, you can promote, you can sell because I want this to be easy for our buyers to use the template on a daily basis. A lot of the times you purchase a template, and then you’re like, I don’t even remember, you know, a year has passed and you’re like, huh, I don’t know, I don’t remember this

Alex Beadon 47:04
is very true. It’s very true. I bought templates before on creative markets. And that is pretty much what happens every time. I’m like, Oh, I’m so excited about it for like a few days, and then it’s gone. And I forgot about it. And yeah. That’s why not with yours. Yeah,

Diana Jakubcova 47:22
yeah. That is why also put the price tag on my templates, actually. Yeah, because I didn’t want this to be just another template, I want you to use this. And I have put a lot of work into creating that content for you already. So you don’t have to.

Alex Beadon 47:39
Yeah, and I want everyone who’s listening to really pay attention to what Diana just said, because when you have an offer, and you want people to cherish it, the price tag has to reflect that, if your presets or templates or whatever are the exact same price as all of the other ones out there. And people are just going through them really, really quickly and easily. You know, that’s not what you want. You want your stuff to be cherished and used. And a price points a great way to force someone to really not just let it gather dust on the digital shelf. I’d love for you to share with us what has worked best for you from a sales and marketing perspective to get those digital products sold. How are you selling them? Where are you selling them? And what advice do you have for someone who’s also selling similar digital products.

Diana Jakubcova 48:30
I always start with a waitlist. So I allow a long period for people to sign up for a waitlist for these social media templates. It was maybe even like five months, I guess that I started to like mention, right, you can start like slowly right. And then as you get closer to the deadline to launch day you can you can share more about the templates or a digital product that you’re creating. But waitlist is a great way because then you can really control what is happening behind the scenes. If you’re just promoting on Instagram, you can really control your Instagram. So one day 50 People will see your stories. And then the next day there are 10 people. And then the third day there are 200 people, right? So that’s why I love to do the waitlist strategy that has worked really well. And then I love to use an affiliate program. So again, they get 20% If they promote it, they use their link. So this this is the to two ways. Two ways. I prefer to sell digital products. I would love to run ads in the future. But I haven’t got there yet, which, you know, I feel like a lot of the times can be a budget thing. Because what you also want to do is to get that feedback first for you templates, you don’t just want to be, you know, like, Oh, this is a template, it’s going to be selling hotcakes. And then you pour 10,000 into your ads and like, Oh, what is happening? Is this a good product actually? So first test your products and see gather the feedback, and then see what kind of strategy works for you. But the weightless emails? I don’t think you can go wrong with that.

Alex Beadon 50:21
Yeah. And then when it actually comes to the day of the launch, getting closer, how do you go about building the excitement for the launch itself? Do you have a certain number of days that the cart is open? Or is it just like, Okay, now the curtains open forever? Is there any sense of urgency like, what are you doing to build sales as soon as you open the doors.

Diana Jakubcova 50:43
So with these templates, specifically, the social media template pack, what I’ve done is that I have created a free version that they could download first. And that’s something I have been promoting for two months, I think. And in that period, so it’s like a taste, you want to give them a taste of something, right? Can be something small, it was the one template for your feet and one template for your Instagram stories. But this way, again, they can see what it will look like if they actually purchase in the future, right. So just make sure that whatever you are giving them for free, it is good. And it is a pure reflection of what they will be receiving. And after that, because I was developing the templates I was sharing every single day on stories, what I’m working on, basically, when it comes to these templates, why I’m creating these templates, and what is different about the templates, because let’s not forget, yes, you can buy a template for $25 out there. So I really needed to make sure people understand what they will be getting if they purchase the template, right. So as we were approaching the deadline, the launch date. Now I’m trying to remember I actually did a giveaway as well. So interesting. Yeah, so I did a giveaway. So if you used the, the template, the free template, make sure to tag me. So again, I’m just doing a brand awareness. I tap into other audiences. So if there is a way for you to collaborate with someone to go live with someone to ask your clients to ask your network in general, that is the best way to build up that hype around a product. Because then what you don’t want to happen is that when you launch, and you hear crickets, and this usually happens, because you didn’t prep your audience enough for them to buy.

Alex Beadon 52:56
Yeah, right. Even when you said you know, you’ve you had a waitlist for five months. I’m over here as a launch strategist just clapping in the background, because people think it just matters what happens when I open the cart. But it’s like, no, it matters. Oh, even more what happens before you open the cart? So I’m really happy that you’re touching on this.

Diana Jakubcova 53:13
Yeah. And it’s a great way to build up the pie because I was receiving so many DMS, when are you launching this, I need this right now. And this is something you can then use to share on your stories to showcase that people, other people are interested, right, because people sometimes they just wait around to see if some someone else is interested. Because you don’t really want to be we as people in general, we don’t really want to be that first person to dip the toe. And you know, this was all packed up, right? So we tend to wait and see if other people are also interested in whatever someone else is, you know, selling. So I was really sharing those testimonials. Plus, I was really asking in the DMS whoever tagged me. So I was DMing them and just having that conversation, you know, building up that relationship with the person because then let’s say you are launching a digital product, you can DM them back and say, Hey, have you seen this, I launched it. I know you really enjoy it by free template. And this is you know, this, this is the date, this is the date, mark your calendars. It’s coming out.

Alex Beadon 54:23
Interesting. So you’re also not afraid to like reach out to people and DM them and basically just promote your own thing, which I think so many people are afraid to do. It seems to me what’s so interesting about you is like you have all of these different offers you have a wide variety of types of offerings. I’m curious to know, what is the percentage of your revenue that is coming from something that you are currently promoting, whether it’s that you’re launching it, or maybe you mentioned it on your stories like I’ve seen you online and you seem to be someone who’s not afraid to talk about what it is that you’re currently offering and what it is that you’re focusing on. What percent of your revenue is coming from all of that versus coming from just passive evergreen income that you don’t even have to think about? It’s just coming in from, you know, maybe someone going to your website randomly, etc.

Diana Jakubcova 55:14
So currently, obviously, the services done for you, I would say around 70 to 80%. And the rest would be sales coming through those templates, whether this is through affiliates through referrals. Again, but just you

Alex Beadon 55:33
find, do you find that most of your sales are coming when you’re saying, Hey, I have this thing coming by it?

Diana Jakubcova 55:41
Yes, of course, you have to talk about your offers, otherwise, people won’t know it exists, it can still come through once in a while, which is amazing. Because I have built that, you know, trust with the audience. And like, in general, however, if you don’t talk about your offers, even if it’s multiple offers, I feel like people still assume that other people are stupid, and they don’t, you know, they’re afraid to share multiple offers in a row. Now, make it very clear, this is this kind of offer, this is for this person. And if you’re this kind of person, you can go here, you lead them, you navigate your audience, but please share your offers. I mean,

Alex Beadon 56:21
you also seem to be like very open to the fact that you are a creative and you’re creating different things. And you’re not afraid of having too many offers, which again, even for myself, like oftentimes, I’ll be like, Oh, I could create this. I’m like, no, like, it just what I’m doing already. I think I’m someone who like I need to focus. But for you, you seem to be kind of thriving in this, like, I created this thing. Here it is I created this thing. Here it is. Does that? Is that something that you’re doing intentionally? Are you just following your intuition? Like, what are your thoughts on having multiple offers?

Diana Jakubcova 56:54
Here, I would lean into who you are as a person? Yeah. Make sure because what can happen is that if you’re another type of person who can handle multiple offers things thoughts,

Alex Beadon 57:11
like customer service, and then making sure that everything’s updated. Yeah, it’s a lot. Yeah.

Diana Jakubcova 57:15
Yeah, exactly. So I love multiple things at once I am Gemini, and you know, one thing one morning, I can be happy. And then in the next next day, I’m a completely different person. It’s like this personality thing. I would say I can flow in between. I can flow in between situations that maybe someone would deem as hard or tricky, challenging. I don’t mind that, of course, yes. I’m not saying that I am immune to bullshit. However, I know that my personality is like flowing, right? So I can go with it, I can create one thing. And then the other thing, I can still, I can still thrive in chaos, if that makes sense. But not everyone can. So if you are not this type of person, you cannot like commit to different projects down the line. It doesn’t even have to be at the same time. Because, as you said, I have multiple projects, multiple services, but they were created one by one. I wasn’t creating these projects, you know, in the same month, basically right? That is, yes, that’s not that’s really overwhelming, even for me. But if you are someone who really thrives on getting your ideas out there, you want to share multiple or like different perspectives of your could be products can be courses can be master classes, right? So a lot of I can see a lot of coaches actually thrive on having a lot of masterclasses because they can dive into different topics that they really enjoy. Right? So that’s an amazing way, right? But again, you have to promote that you have to market your products, otherwise, nobody knows. And that is where everyone forgets that sales do not just happen.

Alex Beadon 59:17
Yeah. And that’s why I wanted to ask you that question. Because I think people have the incorrect vision that they’re just going to create something and people are gonna be buying it all the time, but you have to talk about it. And you’re so good at that. I see you promoting yourself all the time.

Diana Jakubcova 59:32
Oh, thank you, to me, because like, I’m like, I’m not promoting enough. I feel like I’m not promoting it. But then everyone, but I get these DMS like, you’re so good at promoting multiple things. And I’m like, Whoa, am I voting? I feel like I don’t see selling as like when you think of like a hard sell. You know, I view it as an invitation, right? So I try to look for ways that I can sell these to you without me being like, Oh, I just launched my social media templates and you come here and buy them. Now, throughout the day, there might be a situation that you’re working on and you’re like, oh, this could be nice to showcase my templates. And I can just showcase the behind the scenes, how your connects. And there you go. You don’t even need to be, you know, creating your graphics, like professional graphics all the time, right? Just hop on your stories share the behind the scenes share what they will receive, once they I don’t all get the login and get the template, how it looks like and share the link. Like, is it such a nice invitation into your offers? And it’s easy?

Alex Beadon 1:00:45
Yes. 100%. I agree. I wanted to ask you about photography, because I feel like that’s another thing that I’m loving about your brand is you seem to be someone who really invests in good photography, you know, your images are also different, funky, unique, and a good representation of your brand. Talk to us about the importance of photography, when it comes to communicating your brand online.

Diana Jakubcova 1:01:10
Oh, wow, we might need another hour. I love this, I love this topic, because your photos can make or break your brand. You or I even can create the most beautiful branding, elevated, like just dreamy. But once you drag in photos that do not connect with what we have created, it all falls apart. Now, what do we do for clients, we develop like a photo shoot guide. So that’s their creative direction based on what we are creating with their branding. And this way, because even if you hire a photograph, now this is a thing your photographer is not there to tell you what kind of photoshoot you need, they come in, they might have a checklist for you of like different shots that you want to take. You know, that’s all cute. But then the editing all comes in a warm tone colors, whereas our branding was created with the colors that match colder tones, let’s say right, and that is where it all falls apart. And the message is not getting through. And people can feel it. Even though we like to think that I don’t understand branding. I don’t understand fonts. You do. subconsciously you do because we have been exposed to fonts to different directions our entire life that you can tell when something is like hmm, I don’t know what is off, but I know something is off.

Alex Beadon 1:02:52
Yeah. Okay, so for anyone who is listening, I was in the background just clapping away, because this is something that a lot of us don’t know. And it’s okay. Because you know, it’s a journey of being an online business owner, and you learn these things as you go. But that is definitely something I’ve learned is like, you can hire the best photographer. But if you don’t have that creative direction of exactly what it is that you’re trying to create, and the emotions that you’re trying to evoke, and what clothes are you wearing? What does your hair look like? And what does your make? Does it all align? It matters so, so so much. And, you know, when we’re in an online space, yes, we’re showing up on stories and we’re making videos and all those things. But the photography really makes such a difference. It’s it’s huge. Do you also use stock photo websites? Or are you really making sure that every single photo is something that you have created with your vision?

Diana Jakubcova 1:03:51
I make sure for the for the past two years, I make sure all clients have and you brand pictures when they work with us. And the past year, we have been implementing the photoshoot guides, which has been a game changer like a game changer. Because, again, as I said, your photographer is like she’s just or he’s just showing up right? Correct. Yeah, gave them some kind of direction. Oh, I need you brand photos. And I guess I’ll just wear the blazer right. The white blazer Yeah. I love it. Not not calling out anyone, right? Remember that? Don’t want to bleed again. This is what happens, right? Because you don’t really know what to do like you have no idea and as you said like people actually are not aware that their photoshoot connects with their brands, right? So this is where we get a photograph for so inside of the guide that is a brief for a photographer in what we are trying to achieve with this photo shoot. So let’s say for one client it can be we’re trying to We were trying to capture a community aspect for this new, I don’t know, business launch right for a client. But for other clients, it can be a really huge rebrand. So we need to make sure that we evoke these, like the wow effect, you know, some clients when the wow effect and their brand is like really about pops of colors and outfits are different. So we include outfits, I outfit ideas as well. We also include different shots. And then I also include different, like ideas on what I think would help me as a designer, to design their website and to design their marketing materials. So again, a lot of times we receive images that I can’t use, and I’ve seen so many times, one of our previous clients, she has given me access to like 800 images. And I could only use like 40. Now, what this shows is that you have wasted your time your money, because I can’t really use all these images, because either I don’t know the position of the light lighting is not the best for this brand. Or you are standing kind of weirdly, like why do we have these shots here? Right? So with this guy, we always make sure that if you have booked one hour photoshoot, you are in and out, and you know exactly what to do. Everyone is on the same team. And I’ve had clients tell me that previously they were having like four or five hour photoshoots. And I’m like, What are you doing five hours? Like I can’t imagine. But with the guy they guide, they were able to be in and out like one hour, two hours, Max.

Alex Beadon 1:06:48
That’s amazing. That’s very impressive. I’m cheering you on? And how often do you think someone should be doing a photo shoot? Like, how often do you need new photos?

Diana Jakubcova 1:07:00
Depends on your business, I would say for agencies or for someone who is like a done for you. It doesn’t have to be that often. Because there is not much of a change. However, if you are a coach, there are just so many things that you are changing. So many programs that you’re launching, it is advice to have at least two per year, just like a refresh, new location, something more exciting, because a lot of the times exciting things also happen in your business. And they will reflect in your brand photoshoot. Yeah, make sure of that.

Alex Beadon 1:07:38
Yeah. I think this is something that’s it’s just so easy to not do. You know, so even for everyone listening, myself included, I think even just booking it into the calendar and being like, Okay, I have two photoshoots booked for this year, at least. Because even for me thinking back, like when was my last photo shoot, I think it was actually it was this year. So okay, we’re doing okay, but still, you know, just making sure that it’s in the calendar and thinking about it, because I don’t even know what my next photo shoot is. And it you know, unless you’re really taking care of it and thinking about it, it might just slip your mind and then there you go, you’re not you’re not going to be showing up in the best way online. Diana I have to thank you so much for joining us. And before we wrap up, is there anything that you think is very important to share with our audience that I did not ask you that you feel is just too important to forget?

Diana Jakubcova 1:08:31
What is too important to forget is you first need to switch off from online space to actually reconnect to yourself. And that is important when it comes to your brand. Because if you can really see who you are inside your personality, then it’s going to be really hard for you to create the brand that you want to create, to connect with your brand for other people to connect with your brand. And ultimately, if you hire someone, I have questions for you. And you need to answer right this is something that a lot of people forget. If you even hire a designer, a brand professional, we have questions for you. You need to be prepared to tell me what is it that you want? Because this it doesn’t work the way that if you pay someone for branding, we just magically can read your mind. Unfortunately, I am not a mind reader. And I have a lot of questions if you work with me. So it is best if you let’s say decide to work with someone to get the best out of your investment specifically with the creatives. Know what you want come with a plan. You don’t need to have it all figured out. That’s not what I’m saying. But you do need to have Some sort of vision because then all I have to do is align that vision the plan your brand with your whole vision. That’s all I need.

Alex Beadon 1:10:11
Diana, thank you so much. You’re so I think you’re so great. I love like you just have this like spunky energy. And like you tell it, how you’re not afraid to tell it how it is. And like meeting you today, and then putting it side by side with like, what I’m seeing online is so much fun. So thank you so much for being here. I think everyone really enjoyed everything that you’ve shared with us. Can you let everyone know where they can find you online?

Diana Jakubcova 1:10:35
So you can find me on Instagram. Obviously, the best way is deeply rooted. That’s UDL but if you want to check out what we offer some freebies some fun things, check out our website deeply rooted studio.com

Alex Beadon 1:10:51
Thank you, Diana.

Diana Jakubcova 1:10:53
Thank you so much.

Alex Beadon 1:10:58
If you are someone who wants to launch your online course if you are an educator, and you’re ready to take what you’re already doing and scale it to the next level, if you want to bring in more students and make more impact with the work that you do in the world, then the ultimate launch bootcamp is for you. Don’t miss it. Make sure you’re on the waitlist. And I can’t wait to talk to you guys again next time. I’ll see you next week. Bye.

 

S2 Ep.28 – The Truth About Being Able to Work from Anywhere

I’ve just come back from a full SEVEN DAYS of 100% vacation! No work! All relaxation and play. Or so I thought …. 🙈

To celebrate my mum’s 60th birthday, my family and I went on a seven-day British canal cruise, and to put it bluntly – it was an epic fail. We actually ended up cutting the trip short by a few days because the “Luxury Canal Cruise” we were sold on was, in fact, not so “luxury”. 🤣

These seven days off work were really unusual for me because I took the whole time 100% off work, off Instagram, and disconnected. Normally, when I’m traveling, I do a hybrid of work and play, and I think I’ve gotten to become really quite good at it.

In today’s episode, I thought I’d share “The truth about being able to work from anywhere”. It’s something people often “ooh” and “aah” at, but maintaining your ability to remain in flow in your work-life, while traveling, is much harder than it seems. It’s not always as simple as packing your bags and your laptop.

The challenge isn’t just about finding a good Wi-Fi connection. It’s also about setting boundaries. When I’m surrounded by family and friends, I find it really hard to do this!

Because we live in different countries, I hardly ever get to see my family, and it can therefore be really hard to prioritize my work when we’re all together. Knowing how to put boundaries in place to help protect your work is essential.

For example, my family knows that if my headphones are on, or if my door is closed, it’s my “do not disturb” sign. It’s these little hacks and insights that I’m excited to share with you in this episode.

As we explore the world of getting to work from literally anywhere, I’d love for you to reflect on what freedom means for you. Sure, travel might be on top of your list, but maybe it’s more hours with your kids, or perhaps the power to design your day your way.

After listening, take a moment to think about the kind of freedom you truly desire from your business! After all, that’s what building our businesses is all about, isn’t it?

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free and luxurious life. This Podcast is your weekly dose of connection and self reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace and take consistent action towards creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So take a deep breath, relax, and let’s get you back to where you belong on purpose. You’re listening to Episode 28 of season two of on purpose with Alex Beadon. In this episode, I’m going to be just very real with you about what’s going on in my life right now. At the moment, I’m doing a lot of traveling and as you know, I can work from anywhere in the world, which is such a blessing, but it also comes with its own set of challenges. And that’s what I’m being real with you about in today’s episode. So if you are someone who has idealized this lifestyle, and you really want to know the truth about what it’s really like, this is the episode for you. I’m Alex feeding your favorite lawn strategist and your guide to the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in both Forbes and entrepreneur and I’ve worked with clients ranging from solopreneurs to multi million dollar small businesses. Here at Team Beadon. We pride ourselves on being the industry leading destination for all things launch strategy, our 12 month program together we launch teaches our signature rinse and repeat launch strategy that has helped course creators and membership owners from all over the world have their best launches yet. Our goal is to give you have the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time freedom, location, freedom and financial freedom. If you are a course creator or a membership site owner, if you are someone who educates and shares your skill and zone of genius with the world. If you’re looking to make more impact through the work that you do and bring more students into your online space, then you must sign up for the waitlist of the ultimate launch bootcamp. It is coming very soon on September 11. Make sure that you don’t miss out, you can sign up for free at ultimate launch bootcamp.com. I hope to see you there. Without further ado, let’s jump into today’s episode. Hello, and welcome to today’s episode. Today I am on the go. I’m coming to you from my parents house here in England and the West Midlands. And today is actually a really special day because we are about to go on an eight day seven night canal cruise to celebrate my mom’s 60th birthday. And so yeah, the house is alive with energy, everyone’s packing and there’s the hustle bustle of everyone getting ready to go. And here I am recording this podcast episode for you guys. Making sure to get it done. So today I wanted to talk to you guys about something that’s very relevant in my life right now. And that is traveling. while I work. One of the best parts of doing what I do and being able to be a course creator and sell my digital products is that I can work from anywhere. As long as I have my laptop and a great Wi Fi connection. I’m good to go. And I’ve spent a lot of time traveling, you know whether it’s going to Colombia for three weeks, we’ve also traveled to France and worked from there. We’ve traveled to Canada like you name it, we’ve done it, we’ve traveled a lot worked from tons of different Airbnbs and hotels. And today, I wanted to just speak to that a little bit to kind of give you some insight into what it’s actually like because I think that it’s something that people really glamorize. And something that’s obviously you know, it is an ideal lifestyle to be able to work from anywhere. So I understand why it’s glamorized. But I also just wanted to speak to like the realities of it. And just give some advice, because like I said, I’ve been doing this for a long time. And there’s a few things that I think really make a difference when you’re traveling. So first things first is I always try to plan my launches, ahead of time knowing far in advance, like when my travel times are and I try not to coincide my launches with my travel times just because I know that during my launch, I need to be focused, I need to be in a good routine. And being at home allows me to do that. Even when I’m here visiting my family, even though I have my own room and I have like my own little working space. It can still be extremely distracting and you have to expect that when you’re traveling. There are going to be distractions. I would probably say the best time that we’ve ever been able to do it is when we traveled to countries that we don’t really know anyone there and we’re literally just going there to work and explore during our non work hours. And, you know, those, to me are the best, the best experiences that I have traveling and working because you really are able to do both things. So for example, our Colombia trip, you know, we went to three different cities in Colombia. But we really did a good job of differentiating between work time and play time, there weren’t really any distractions, because we were pretty, you know, straightforward on again, when we’d be working, and when we’d be playing. And we were in Airbnbs, we had like, a house that felt like our own. That, to me is like my favorite way to travel and work. But when you start mixing in family and friends, which a lot of people do, like I know, for me, that’s one of the main reasons I travel, my family is sprinkled all over the world. You know, we just went to Canada. So as of right now, we’ve been traveling for the last two and a half weeks, almost three weeks, actually, today might be three weeks anyway, we’ve been traveling for a while. And we spent a weekend in Canada. And then we were now here in England. And on both occasions, you know, family was involved, we went to Canada for a wedding. We are now here in England for another wedding later on this month, but also because my mom’s 60th Birthday canal cruise. And then later next month, we’re actually planning to go to Poland to visit next mum, because she lives in Poland. So there are always those times when you are surrounded by family. And it’s just to take note of the fact that when family members are around and when friends are around, it is going to be more difficult by nature. Even if you set the intention from the beginning, like hey, I’m coming to work, it is still much more difficult on there are going to be more distractions. And that’s okay, I think I’ve gotten to the point in my life where I realize like, you know, my family sprinkled all over the world, I do want to come and spend time with my mom and dad. And if I am here for a long period of time, that does mean that I am going to be working. And it’s okay, if there are distractions, it’s not the end of the world. And, you know, that is just one of the side effects of working and being able to travel now, of course, you know, you can do things like set boundaries. And you know, I know with my mom and dad have done a good job of being like, okay, between these hours, like don’t disturb, like, I’ll put a sign on the door. Sometimes it is ignored, but we’ll, that’s a story for another day. But for the most part, they’re really good at like, abiding by the boundaries and understanding that us being here, it doesn’t mean that we’re on vacation, you know, work is work, and things still need to get done. And projects need to move forward. And I think communication is very important, I think as well communicating with your team. I know for me, and Laura, you know, we’ve been doing this for such a long time that she really has a good understanding of what it’s like when I travel. And I know for her one of the most important things is simply communication and keeping the team updated with what’s going on, you know, if a project was due on a certain date, or if a task was due, and it didn’t get finished, you know, letting them know, like, that’s a super simple little thing to be like, Hey, this is taking me longer than expected or hey, you know, I know recently the other day, we had family come and visit us one day earlier than I was expecting them. So they came on, I was expecting them the Saturday they came on the Friday. And I ended up spending the entire Friday with them, obviously, because these are family members that I don’t get to see all the time. You know, it’s my mom’s sister and Mike my first cousins, which I rarely ever get to see them, like maybe I see them once a year. So it’s important to be able to take that time and I really enjoy having that flexibility. But of course, you know, being able to communicate that to my team and be like, hey, this happened, just giving you a heads up that this didn’t get done. I think that in my experience has been one of the most important things. In terms of other kind of random things that might get in the way, I would say Wi Fi is definitely something to check into. So whenever I’m booking an Airbnb, I’m always searching through the reviews, looking for any thing that they have to say about Wi Fi, I find that’s a really good way to figure it out. Now, of course, there’s always going to be a hiccup I remember in Colombia, we were staying at an Airbnb and the Wi Fi just went down for like 24 hours, there’s nothing that you can do about that, of course, there are going to be things that are outside of your control, especially when traveling. So again, giving yourself that little bit of buffer and being kind of compassionate with yourself and knowing if you’re going to be traveling you need to understand that you’re not going to have a perfect work schedule. And that’s okay. Right. So just kind of like bearing that in mind as you go through traveling and working. I know for me if I’m being totally honest, there are definitely times when I’m like oh my goodness, like I’ve planned this trip. And I’m feeling a little bit of anxiety about it because I have a lot of work to do. And sometimes it just feels like very overwhelming. You know, I know people look at me and they’re like, Wow, you’re traveling and I’m so excited for you and it is like Jen genuinely such a positive experience. But it does also come with that little bit of anxiety of just that feeling of like, I’m not going to be in as much of a flow with my work as I normally am. I know that When I’m traveling, you know, Laura describes it as like a stop, start, stop, start, because you never know like when I’m going to be in office, and when I’m not going to be in office, again, communication is key there. I think planning your trips far in advance, communicating those times to your team, we have a team calendar where, you know, we put into place so that everyone knows when people are in office and when people are outside of office, and then preparing as much as possible and looking at your tasks and asking yourself like, What can I get done in advance? How can I make sure that I am as prepared as possible to either take time off, if that’s what you’re planning to do, or prepared as possible to work while you’re away, but also know that not everything might get done. And again, that’s okay. So for example, right now, I’m about to go on an eight day canal cruise and my mom and dad, my sister and her husband. And like, literally in an hour, we’re supposed to leave the house. And I’m really hoping to take that time off as much as possible. And I know that in order to do that, I need to be in communication with Laura let her know, like, Hey, this is where I ended up my work day. Here’s the podcast episode for next week, here’s what I’m thinking in terms of XYZ. And just communicating as much as possible about what’s still required, like I can’t just, you know, clock out of work and not give her a heads up. I think this is like very basic stuff that even if you’re going on holiday at a nine to five job, the difference is that obviously it’s your business. And, you know, I do want to make sure that I’m there and then I’m on call, I’ll have my phone, if Lauren needs anything, and just making sure that I’m communicating. Other than that traveling, is really easy. Like, it’s really easy in terms of the fact that like, I just bring my laptop, and pretty much all of my work is online. So I could pretty much use any laptop and access all of the work that I need to access, you know, all of the tools that we use are things that I sign into, and everything is kind of stored in the cloud. And so that does really make a huge difference in terms of the ease of everything, you know, I’m not necessarily missing any tools from home, I make sure to travel with my tripod, and my microphone, I actually have a microphone here in England, so that I don’t have to travel with a microphone. But you know, just making sure that you have the equipment that you need, I think is also really helpful. And yeah, like, really, it’s just as amazing and beautiful as it kind of is frustrating just in terms of like, I like my work to feel like I’m in a flow. And I really do get into a good flow when I’m at home and when I have that work schedule. But also, you know, I’m a multi dimensional human being, and I like having these different dynamics in my life. And that’s why I’ve set up my business this way. You know, as much as I’m, you know, a little bit stressed and anxious about taking the next eight days off, because I really, I’m trying to take the next days, the next eight days completely off as much as I possibly can, which is not something that I regularly do, like I’m pretty good at juggling work and vacation. And I ended up like mixing them a lot of the time. So this is the first time that I’m really going to try to disconnect, we’ll see how it goes, I’ll have to keep you updated. I think it really is just about communication, expecting the unexpected. Knowing that this is part of why I built this business, so that I could do things like this, and like I said, is as anxious and as stressful as it can cause me to be, I am constantly reminding myself like, this is why you’ve set up your business, you know, so that you get to sign off and enjoy your family time and be present. And that’s, you know, part of what this podcast is part of what my message is all about. It’s like we’re building these businesses. And yes, it’s fun to build these businesses. And it’s fun to be strategic. And I love bringing in new clients, and I love seeing their transformation. But also, we want to have these multi-dimensional lives where, you know, we’re building value. And we’re building wealth, not just monetary wealth in our business, but also wealth in our relationships. And in order to do that it requires spending time with the people that we love. And so I’m really excited to be here in England, I love being around my family. There’s just nothing quite like spending this quality time together, especially because we don’t all live in the same place. So it is a really, really special time for us to be together and to really soak it up. So I’m really looking forward to this weekend. I know this is a super short episode was just a little off opportunity for me to check in with you guys and just let you know like what’s going on. There’s a lot of travel happening, I think as well. Another big thing that I haven’t mentioned yet is like forgiving yourself if things don’t go to plan. So you know, the last few weeks the podcast absolutely has not gone to plan. Like I’ve been meaning to record this for, again, maybe the last week and a half, two weeks and it just didn’t get done. There’s been like I said a lot going on. We’ve been traveling between countries, we’ve had weddings, there’s a lot of personal stuff and it’s just like it is what it is and knowing that your community is going to be welcoming and warm and that they know that you’re always doing your best and no one wants you to kill yourself in order to get that piece of content out. You know, just kind of being like I’m always doing my best and you know, we’ve had however many episodes Only seven episodes in a row every single week, which I think is wonderful. And you know, this episode might come out a week later. And that’s totally fine. It’s not the end of the world. So just giving yourself a little bit of grace, I think goes a really long way. And yeah, I’m really looking forward to the next seven or eight days, I’ll have to let you know what my big takeaways are, I have a feeling that switching off and like really disconnecting is going to allow me to like, connect intuitively even more to the business, which is a huge topic that we covered in last week’s episode with Nikki Novo episode 27. If you haven’t checked it out already, definitely go and take a listen, I felt so inspired after that episode with her. And it’s really just caused me to reflect on you know, my own connecting to my intuition within my business. So I’m looking forward to that. I think, even in the off moments, I will, of course still be on like, my business is my creative joy. And I love what I do. So of course, I won’t be like completely disconnecting and not thinking about it at all. And that does feel like an impossibility. But yeah, another just random little thing that I have to mention is that I will always remember the last I think I think it was like July 26 or July 27, the confirmation that aliens exist, like how crazy how crazy that we have UFOs on this planet that are from another planet that have technology that we do not have access to that we have no idea what it is how it works. It’s just phenomenal. And if you haven’t heard about it, definitely look into it. But basically, like it’s gone through Congress, and like these whistleblowers have come out and basically said, like, you know, we need to talk about this and share it with the public. And people need to know that this is happening. And I’m very intrigued by the entire story. And, of course, I think everyone has always known that aliens exist. But the fact that you know, they have come to this planet, and apparently are here regularly. The more I learn about it, the more intrigued I am. And it’s just a very interesting time in human history. And I’m kind of shocked because I feel like not many people are speaking about it. But anyway, I’d love to hear from you guys. So if you got this far into the episode, feel free to send me a DM on Instagram and let me know what did you think of this episode? Have you done a lot of traveling while you work? Is this a lifestyle that you’re trying to create for yourself? It definitely comes with pros and cons. But like I said, I’d love to hear from you. And also even just, you know, answering the question for me, have you been following the Alien UFO story. I’d love to hear from you guys. And I’m very excited for the next few weeks together, we are about to bring back the ultimate launch bootcamp. If you want to learn more about that you can go to ultimate launch bootcamp.com to sign up for free to our waitlist, but it’s going to be happening September 11, which is a Monday, all the way through September 15, which is the Friday and I’m really excited for this round of the ultimate launch bootcamp. I feel like I am more present. And just like I feel like recently because I’m the one doing all of my content again, it’s like I just feel so much more connected to this community and to everything that we’re doing and it feels really, really good. If you are someone who wants to launch your online course, if you are an educator, and you’re ready to take what you’re already doing and scale it to the next level, if you want to bring in more students and make more impact with the work that you do in the world, then the ultimate launch bootcamp is for you. Don’t miss it. Make sure you’re on the waitlist. And I can’t wait to talk to you guys again next time. I’ll see you next week. Bye.

S2 Ep.27 – Unlock Your Entrepreneurial Intuition for Digital Product Growth with Nikki Novo

A few weeks ago, Teachable asked me to speak on a panel on the topic of Overcoming the Failure to Launch. During the panel, I met Nikki Novo.

Nikki is a best-selling author who has been teaching online courses since 2008 and has made over a million dollars in sales educating people on intuitive development. 

Nikki lives with her husband and kids in North Carolina, and she’s been able to grow her business enough to retire her husband! 🤩 A huge part of her success is that she knows exactly how to activate her intuition to grow her business, so I had to have her on the podcast to tell us all about it!

Nikki’s story of how she grew her business to make more than a million in sales is so inspiring and the fact that she was able to retire her husband is a dream for so many people in this community! She’s #goals and in this episode, she shares what the big turning point in her business was that acted as a catalyst to her success and development. 

I had soooo many favorite parts of this episode:

Firstly – I love when Nikki shares her own practice of sitting down and tuning in to her intuition each day, offering a variety of actionable steps you can take to connect with your own intuition. 😍 SO INSPIRING.

I also love that she shared how to tap into your intuition WITHOUT being too “airy fairy” or “woo woo”

…. after all, we do live right here on planet Earth, where money has to be made, bills have to be paid, and mouths have to be fed. 🏡 (let’s be real)


She also shares her secret sauce: running her business with a 50-50 mix of strategy and intuition, saying that her intuition leads her to the right strategy.

Lastly, as you listen to this episode, pay close attention to what she says about the importance of visualization. Her visualization practice is so effective – and she shares how to make it so that when you visualize that $20k month, you can actually bring it into reality.

IT’S JUST SUCH A GOOD EPISODE. I absolutely LOVED hosting the interview, I hope you love it, too! Take a listen today and *please* send me a DM on Instagram to let me know what you think! 🤗

P.S. Have a friend who might benefit from this episode? Feel free to forward this blog to them. Let’s spread the love and understanding we all need on this journey!

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free, and luxurious life. This Podcast is your weekly dose of connection and self-reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace, and take consistent action toward creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So, take a deep breath, relax, and let’s get you back to where you belong. On purpose.

You’re listening to season two, Episode 27 of On Purpose with Alex Beadon. In this episode of the podcast, I speak to Nikki Novo who shares her insights on the intersection of intuition and business. Not only is Nikki a best-selling author and a master intuitive reader, she has been teaching online courses since 2008. And has made over a million dollars in sales teaching intuitive developments. Now I don’t want you to get freaked out I know a lot of people hear the word intuition and they think oh, that’s so woo-woo I want nothing to do with it. But I’m here to tell you and remind you that having success in the business space is so much more than just ticking off a strategic to do list. A lot of it has to do with your energy tapping into your intuition listening to that level of CEO discernment. And Nikki has a wealth of knowledge on how to activate your own intuitive abilities to grow your business. And she shares so much of it. In this episode, she talks about how to bring intuition into your daily business operations. I love this part. She also speaks about how to strengthen your intuition and how to use it in decision making. She also shares practical exercises and practices to develop your intuitive skills and maintain the balance between intuition and data driven decision making because there is a balance. I hope that you love today’s episode. If you do take a minute to send me a DM over on Instagram at Alex Beadon. I’d love to hear how this lands for you. Without further ado, enjoy the episode. As usual, I’m Alec speed in your favorite launch strategist and your guide to the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in Forbes and entrepreneur and I’ve worked with clients ranging from solopreneurs to multi million dollar small businesses. Here at Team Beadon. We pride ourselves on being the industry leading destination for all things launch strategy, our 12 month program together we launch teaches our signature rinse and repeat launch strategy that has helped course creators and membership owners from all over the world have their best launches yet. Our goal is to give you the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom and financial freedom. I hope you love today’s episode. I’m coming to you from Hamilton here in Canada. I’m actually here for a wedding this week. And like I said, I think you’re gonna love this episode. So send me a DM on Instagram afterwards and let me know what you think. Enjoy this episode. Let’s get started. Nikki, thank you so much for joining us today. I’m so excited to have you on the show, I know that everyone here is going to be excited for all of the juiciness that you have to share with us. Thank you,

Nikki Novo 3:36
Alex, it’s my pleasure. I’m so happy to be here and always excited to like give back and, and and be with your audience. So thank you so much.

Alex Beadon 3:45
So I wanted to start the conversation off with a question that I think is very important. And it’s kind of going to preface the rest of our conversation today. And that question is what is intuition?

Nikki Novo 4:01
Yeah. So intuition I like to explain as the voice of your soul. So to me, it’s like this little compass that we each have, that if we learn to tune into it, like well know what is like the true path for us, like what is the right path for us? You know, souls are like, so interesting, where, you know, the idea is that we come to this lifetime, actually, that we’d like planned this lifetime a bit that we have like a souls path and a contract and all that a purpose. I think that’s why we asked that question all the time, because there is a knowing, but part of being human is forgetting, like everything that we signed up for. So it’s kind of like you’re like this last little like child, you know, on this big old earth and you’re like, where am I and the only way that you can find your direction is through going in yourself and find and finding that voice which is the voice of the intuition, because that’s like your little map your little compass. And then that’s also how you start like remember

Knowing what you really like, came here for. And for a lot of us our purposes, like mixed in with our work, our met our mission. So I’m sure like a lot of the audience that is like trying to put work out there, it’s like actually part of your purpose. So knowing your intuition will be very helpful, because it’ll help you like, understand that even more.

Alex Beadon 5:20
Yeah, I think a lot of people get into their business and start their online business, really, primarily with that source of giving back and being able to create that impact and knowing the change that they want to see in the world and understanding that they are a bridge to that change. You know, a lot of us are educators, we teach people certain things. And I love that you mentioned that, you know, getting in touch with your intuition is only going to help make that path even more clear. Why does intuition matter? As a business owner?

Nikki Novo 5:53
Yeah, I mean, I think a lot of people are probably using their intuition, maybe calling it like, their gut or whatever, here and there. But the main reason, first of all, that I like think not only to know your intuition, but to learn to develop it, because I think, you know, to know it as to like, oh, yeah, sometimes I get these gut feelings are sometimes I feel like my heart is telling me to go this way. So a lot of us have felt that before. But then there’s like that second level of actually, like, really knowing your intuition. Well, being able to, really, like I explained it almost like you have a magic wand, and you’re just kind of throwing it around. And when you develop your intuition, and it’s like you have that magic wand, and you can actually like point it and use it on demand when you need it. So there’s like those two things. And as a business owner, oh my gosh, like I could just couldn’t imagine like not using your intuition, because here’s the thing, there is so much information out there about like how to do business and what to do what not to do all that kind of stuff. And the people that are selling the what to do truly believe in the what to do, like it has probably worked for them, and they probably seen it work for other people. But that unfortunately does not mean that it’s necessarily gonna work for everybody and work for us. And we have to like really be tapped into ourselves to know like, when it’s time to work with so and so sometimes, like a sales person might like look really awesome, but they’re not like in integrity, or a true teacher that is like you’re supposed to get to work with. So you really have to kind of be able to feel into where you’re supposed to go. And then in addition to that, like my business strategy has been based, like completely off of my intuition, like just kind of like, okay, what, where am I supposed to go like, there is this guidance that will guide you to the next steps, because especially if you’re doing work that is associated with your soul’s purpose, the divine wants you to make that happen. So it wants you to remember, like the steps towards that place. So to like know how to use our intuition will actually like, tell us exactly, you know, not exactly, but step by step, I think people get a little thrown off by intuition, because they want, it’s like the yellow brick road, they want to know, like the whole road, you know, they’re like, Oh, if I’m not getting the full Road, then forget this. I’m not like taking a brave leap or anything. But intuition usually just gives you one brick at a time. And you have to follow that one brick. And then the next brick is shown to you. And the next brick is shown to you that kind of stuff. So it really, and it’s truly going to build the business that you really want. Because it’s so easy. Like I think a lot of us, like start growing our own business, because we’re trying to get out of whatever we were doing before maybe you had like a really pain in the ass boss, or you’re working like some crazy, you know, nine to nine to seven job and you’re trying to get out of there. And if you are still in like autopilot, and if you’re still connected to the like the shoulds of life and what’s expected to us, you are at danger of creating the same kind of business that you were trying to get out of. So like if you are not using your intuition, you by default will make something that you’ve already seen. And I think the real reason to like do the work that we’re doing is like we are trying to create new visions for ourselves, for our families for our lifestyles. So we have to create it from within. Yes, we’re gonna get tons of like tips from other people. And we really have to be able to be like, oh, cool, that tip is for me. Oh, that’s such an interesting tip. But that’s that’s not for me. And then that’s how you build a business that is very true to you rather than like a cookie cutter business that like you didn’t even want anyways, there are days that like I always joke when I’m kind of like in some sort of autopilot mode and I forgot you know how to live true to me. I’m like, god dammit, I’m my boss. She’s such a bitch like talking about myself because I’m like, How did I create this boss? That’s such an asshole. Like there’s days that that I’m like, really like, why am I and that really comes from being like, Oh, this is the way you should do it or this is the default path. As I like to call it in my readings, so to really be able to kind of know like, what is your true path comes from your own inner compass. And that is also how you’re going to create, what’s been your vision, like kind of what you see for yourself is going to come from from that place.

Alex Beadon 10:17
I love what you said about intuition, being something that only gives you one break of the road at a time and that you’re not going to be able to see the big picture and where it’s taking you. And really, that you have to just have that trust that it’s all going to come together and that you’re being led in the right direction. It reminded me of I think there’s a Steve Jobs quote, where he says, you know, the journey looks, the journey makes sense, when you can look backwards and connect all the dots. But when you’re moving forwards, it doesn’t really make sense. So I love that you shared that with us. How does someone go about developing their intuition?

Nikki Novo 10:55
Yeah, I mean, so I, first, sorry, so talk about that brick, I feel like I got more things to say. And I think that that like, I think especially like for the audience that we’re talking to that maybe is making like courses or you know, digital programs. As much as sure there’s tons of people that have like, done what we’re trying to do. You’re still such a trailblazer, like in this work that you guys are doing right now, honestly, like, there are going to be examples and people that will inspire you, but like you are blazing a new trail, I’m sure like, nobody in your family has ever done this. And you really are, like making your own your own path. So in a way, the, if you saw too much of the future, that would mean that you’re like following somebody else’s blueprint, like where you saw. And I know that there’s a part of us that like, wants this like step by step. But the truth is, like we all got into this work, because you have some sort of vision for your life. So the fact that it’s like not as predictable as you might like, it’s actually like in your favor, then it’s because it’s like really trying to create what you wanted to create. So to kind of I know, it’s frustrating to only get like one message at a time. And but like, just to trust that that is like how your soul intended it. And that’s really what’s going to create this beautiful life that you’re you’re dreaming of. And that would be my first tip about intuition is that intuition, people tend to think that intuition. And when you think about developing your intuition, you think that it is about like, right and wrong. Like I know that I got into it. So I wasn’t born intuitive, or at least I didn’t have any idea of that. My, my my parents are Cuban, I grew up Catholic. I always joke that like if there was any signs of like me predicting the future, my parents would have like shipped me off to like some nun like school to make sure that like the devil, like left me, that was not accepted in my family. It wasn’t until I was in my 20s I went through a bad breakup. And of course, like after a bad breakup, I’m like, I need a psychic. Like I need somebody to tell me that everything’s gonna be okay. So I visited my first psychic. And that’s when I really got like, interested in intuition, because I had felt like I was a heart led person. But I really felt that that boyfriend was like a heart led decision. And when it didn’t work out, I was like, I need some answers. Like, I need to know whatever happened, I wasn’t calling it intuition. I was calling it more like I follow my heart, I follow my gut. And then when I met this woman, I was like, Wait a second, like, you know, and she was just so good and predicting and all that stuff. And I was like, Wait a second, like I could predict the rest of my life and like, never make a mistake again. And that is why I got interested in intuition. Like, I want it to be perfect. I want to make sure I was never going to get dumped again, that I was never going to make a mistake again. And that was really like my interest in intuition at first. Of course, it totally changed after that. Because intuition. And when we see it that way. It’s a lot of pressure. You’re like you think you need to sit in meditation and be like, I need the absolute right answer. And it’s really the first thing is that intuition is really the energy of curiosity. It’s also the energy of like gratitude. So you kind of go into intuition not being like I must, I need the right answer so they can make the right decision. It’s really like, oh, like, like, I’m gonna sit here and I’m like, Alright, let’s see, like, let’s see what I get. Like, let’s see what’s like here for me, like, let’s see what’s available for me like how exciting that like anything is possible. So you first have to be a bit open minded and have an open heart to receive intuition rather than meeting it with a lot of like, constraints and I know that how many of you have like used a deck of cards before and with all your anxiety have like ask that card to give you the answer and then the card tells you that like you’re going to lose all your money and that your life is like falling apart. Well that’s because like it’s just Law of Attraction like you’re anxious energy game. Have you That answers that is very different than intuition. So the first step is like, really, we want to be in a good state. So to do your best, I like to just kind of like move my body and be like, okay, like, you know, I just like want to beat my heart, I pray for myself and my heart be open and my ears be open, may I receive what I need to receive. Second tip is that, like, we do need some quiet time for our intuition. I know, we all want to get to the place where I’m like walking down the road, and like intuitive guidance comes to me, with time you will be able to get there. Like, if you ask me a question, right? Now I can go there. But that’s years of training. And still, when I’m still to this day, I have such a practice of sitting down. And, and intentionally connecting, because your intuition needs quiet time, it’s like meeting like with an old friend, like you don’t want to rush it. So definitely setting some time apart each day or whatever I love to. So intuition comes from the crown like the top of your head, basically, we have an energy center here called the crown and the third eye. And the intuition is trying to come through there. But then the like, it really doesn’t make its way through us until we until we express it. So you might get like some hits in your head and kind of like you’re trying to figure it out in your head, you want to try to not figure it out in your head, you want to bring out whatever message is coming through and drop it on a paper or even on a voice note, you want it to leave your throat basically you want it to leave, you want it to be communicated. And then you can judge it like once it’s on the paper once it’s in the voice. No. But we what we want to do is like let like kind of sit in meditation, let the information drop, not overanalyze it not being like why the hell am I seeing a rainbow? Like, don’t worry about that. Right down, I am seeing a rainbow, you know, like or speak into your voice note I am seeing the rainbow. After everything is communicated, then you can look at it the way you would like look at a dream. You’d be like, Oh, that’s so interesting. Like I was flying on a rainbow. What does it mean to fly on a rainbow? Right? So everything and intuition is very much like metaphors, it’s symbolic. It really is like looking at a piece of artwork and deciding what you think the artist was trying to say. So we do need some time to get that and to, you know, to write it out. The other thing about intuition is that when you get a message when you get a hit, to do your best to like be brave and take action on it. Because like those bricks, you will not receive another brick until like until you do something with the first brick you got. So I’ve had like many clients that will come see me have an amazing reading. It’s such a dopamine hit, because like you’re like, oh my gosh, all this stuff up on my soul. It’s amazing. And all this clarity, didn’t take any steps and try to see me like three months later or six months later. And they’re the guides, the divine wisdom that’s with them is like nope, like nothing new for you. Because like you didn’t do anything with the first brick. So intuition is like this muscle, that the more you believe in it, and you believe in it by trusting it and following it. Of course, if you get a message that’s like, burned down your house, leave your family, like maybe take a second to think about it. But usually the messages are small things like call that person, you know, pitch, whatever, whatever. Like, say, your messaging this way, start doing real, like things like that, you do those little steps. And even if they don’t, even if you don’t know how they’re going to work out. It’s kind of like you showing your intuition like an offering like, oh, look, I listened to you like almost like this very wise teacher, like you’re not going to go to a wise teacher, three months later and be like I did nothing that you told me to do. Like, you know, you gotta be you gotta like, have done something to come. So your intuition is like the wise wisdom within you. It’s the higher self. And you want to show that you took some of those steps. And when you do, you will get more. And then at some point that starts like really adding up and you have this like really strong intuitive muscle. So there’s just a my, there’s so many cool ways to develop. I teach that if anybody’s ever interested. But those are like, I think, good, some good. Those are your first that’s your first brick. I think that they’re good messages.

Alex Beadon 19:13
I love everything that you just shared, particularly around like finding that quiet time to connect with your intuition and thinking of it as connecting with an old friend. I think so many people don’t take that time and it is something that’s so easy to skip. But once you start doing that you can really tune into your intuition. I also love what you said around expressing it communicating it. Yes, you’re receiving it but now get it out put it on paper or voice note it I think that’s such a good tip. And also important what you said around like Don’t be analytical about it. Don’t be judgemental with it at first just keep that channel clear and really try to just be in receiving mode. I love that. I have a question for you because it obvious, it’s very obvious to me that you’re very good at this. And as someone who is so attuned to their intuition, how often are you turning to your intuition within your business? Like, would you say that your business is like a dance with your intuition? And how do you bring this intuition into your business practically? without it necessarily being something that’s, you know, taking up all of your time, you know, just because it could be easy to do that too. And just be like, Okay, I’m just gonna sit here and listen to my intuition all day long, like, how do you balance the taking action with the reception of your intuition?

Nikki Novo 20:39
Yeah, that’s such a great question. Because sometimes people that are like, very intuitive or spiritual or woowoo, whatever you want to call it, like, the worst is like they’re up in the sky, and you’re like, Okay, well, that, you know, that does nothing for me, right? Like you really want like a grounded, like, practical practice as well. And I have three kids and a business like, I don’t have time to necessarily like always be in the sky, it has to be practical. And I would say the first belief I have that helps me with that is I am a spiritual being Yes, I am a soul have lived many lifetimes, I have a higher self, I believe in all of that. But I also respect that my soul wanted to have a lifetime here on Earth, in physical form, in three dimensional form, with the very real problems of money, and children, and food, and home, all those are like, very real things about this game called Earth. And I respect that, like, my soul want it to be here. So I’m not trying to bypass this lifetime, by, you know, like, being like, Well, my guides told me that I’m, you know, so and I’m a queen from, I’m Cleopatra from another lifetime, and I don’t need to do shit this lifetime, like, no, like, I respect that I’m here. And I’m playing this game, and I’m in this body called Nikki novo. And I respect all that. So the first thing is to, like really respect that even though you can connect spiritually, intuitively, that you’re playing this game called human life, and you gotta you gotta play it, you know, you got you got to play it. And sometimes it’s like, it’s the part of the game where you pay the bills, and it’s part of the game where you get the clients like, all of that is part of the game. And I respect that, because I know my soul is getting so much growth from this lifetime, like through this game. So that’s like, at the end of day, what keeps me very grounded. And then in my business, I would say that I am like, 5050 Sure, I’m like, 50% strategy and 50% intuitive. So I would say that the intuition leads me to the proper strategy, not the other way around. So the strategy is like secondary to where I’m being called to. But again, to know that part of like, taking those intuitive hits, and putting them into action is often like strategy or getting the right person to help me or whatever that may be. So typically, I’ll go to my mat, I have this like, really pretty yoga mat that’s, like made out of I don’t know what material but my sister in law gave me, I put like, almost like a little altar. So I have like, my little like, Buddha, my Jesus, and I’m Cuban. So there’s a lot of like, influence from African derived religions and Cuba. So there’s like a reshares is what they’re called. So like, I have like a little Orisha candle or whatever, maybe a deck of cards, my notebook, and I sit there like really with an open heart, like, like really like, like trying to let go my ego because like, trying to, you know, there’s this part of me that wants to control everything and like, like, I have so much strategy in me, I was a publicist, before I did this work, I was a fashion beauty editor for like, really big publications. So I have a lot of like, knowledge from my career. So of course, I want to control my business many times and do the things that I know that could work. But I have to also get out of my own way. So there’s a lot of like going to the mat, surrendering being called to like, what is the next step? And sometimes it’s not only what is the next step, but like, I really envision this for me, like, please help me bring this into my life, please help me like, let go of anything that’s blocking me from making a connection with a really great podcast host or you know, whatever. So that is part of the practice. And then actually, my office is set up in that way that there’s like a side of the office where there’s like all the spiritual practices done and then I come to like, the more masculine part, which is where I am right now on my desk, my computer, and then I put those things into play. So there’s like checking in and then putting things into play, but I do feel like intuition also needs wisdom. So Like, you have to study certain things. So like, let’s say, you’re like, okay, in order to get my business to like, where my soul wants it to get to, I need to study business concepts. Because if I’m in meditation and my meditation, you know, I’m getting, like, look into SEO like I would if I don’t know what the hell SEO is because I have decided to not study business, because I want to bypass all that stuff. You have to balance like the study of business to be able to actually even understand the downloads that you do get

Alex Beadon 25:37
that speed beautiful. How often are you checking in with yourself, for your business.

Nikki Novo 25:45
So I have a daily meditation practice, but it’s not always about, like, necessarily business, sometimes it’s personal life and just just trying to get rid of like, the crazies in my head sometimes, you know, like, it’s just really just like, part of like my upkeep. But I would say like, checking in with myself on my business is probably happening, you know, out of the five days of the work week. Yeah, at this point, it’s like, I’m integrated into it, like I, because I practice it enough, I can walk through the day, and like, feel these pullings of like, what I’m supposed to do. And my to do list is really like, based off, where I know I’m being pulled to go. So I’m like, making moves. So funny. So like, a funny example right now is that I have a I use, I had a podcast. And I’m about to, like, do another season, or, I have gotten this opportunity a bit ago to be to work with like a Podcast Network. And but I was like, I kind of like sometimes don’t trust those things. Because I want to like own all my stuff, you know, like I like to, like, make all the money and like not necessarily share with the publisher or things like that. So I’m hesitant towards that. And that is something that it’s like, is that an intuitive hit? Or is that my ego, like not trusting all that kind of stuff. So those moments are the place where I’m like, I gotta go to the mat, like I need to see if I am getting because it’s not black and white. It’s not like intuition, like that. There’s like, these things that are light and considered good moves. And then there’s these things that are considered bad moves. Like it’s like, you know, let’s say working with a publisher bad move, self publishing, good move, like that is not black and white. For some people, the best decision is going to be self publishing. And for other people, the best decision is going to be going with a publisher, right? So I’m really trying to find those things and to make sure that I am not getting in my own way. So for me, this feeling of that podcast, like, I have a tendency to do one thing, and I catch that within myself, and then actually getting like a hit like almost like, let’s look this over, like let’s really like feel into this. And those are like, I almost get called to the mat and I get called to check in on my business. And that’s really how I’m functioning right now. So I have my regular like morning practice, but the business stuff is like, I’ll get hits. And I because we’re working so fast, I don’t think you could just like stop in the middle of the day all the time to like check in on that hit. But I just kind of file folder and I’m like, okay, like tonight, when the kids go to sleep, like I need to do like 10 minutes of checking in on that thing. I didn’t have time to check on it today at 12 o’clock. But I’m going to go back and revisit it to make sure that I’m really making those moves from my heart.

Alex Beadon 28:40
I feel very similar to you in terms of like, I feel called to certain things during the day. And for me, I if there’s something big or something that I feel like really needs my attention, that’s when I’ll like carve out the time to sit down and work on it individually. So I definitely resonate with you. I feel like this is a great time to remind you about the launch expansion method. If you are someone who has a course or membership site, and you want to get more people into it, you want to be able to make more impact with the work that you’re doing in the world and you want to have more clout and build a little bit of a reputation around what you’re doing in the online space, then definitely check out the launch expansion method. Inside of that masterclass, I’m teaching you exactly my launch strategy, you’re gonna get a really good overview of what it’s all about what types of things you need to be considering. And it really is an excellent use of I think it’s like an hour long. So go and check it out. You can find the link in my bio. I’ll also make sure to include the link here somewhere in the show notes. You can also find it at Alex beadon.com. It’s 100% free, you have nothing to lose and everything to gain so go and check it out. Just imagine how much more powerful you could be if you had The right launch strategy in place. That’s what it’s all about. It’s going to teach you so much about what you need to be thinking about mathematically. And really just kind of making launching sexy and sales sexy. So go and check it out. That’s the launch expansion method masterclass 100%, for free. And I look forward to seeing you there. I’d love for you to share what your daily practice looks like. Because that’s something that I definitely am always on and off with. I like bounce back and forth in these weird chapters. I’m kind of like an all or nothing person. So I’d love to hear what that looks like for you. how consistent are you with it? And how do you make sure that you fit it into your life? Because I know you mentioned you have three kids, I think right? Yeah, I

have three. Yeah. So talk to us about

that. Yeah, that’s

Nikki Novo 30:43
a great question. And I would say I’m the same way like I’m, there’s no, I think at some point, we want to integrate this life, and I feel very integrated, it feels very synergetic. To like, like, my life is a spiritual dance at this point. There is spirituality and putting my kids to sleep. And there is, you know, all that, you know, within. So I don’t think like we need to be like super hard on ourselves. But my mornings are like, pretty, like, that’s my time is just like my sacred time. So right now I’m in the summertime, so my kids are home. But typically, it’s like this, you know, get them ready, send them off, they go to school. And then I come in, and I actually incorporate, like, any sort of meditation with my workout, because like my workout, actually, obviously, it’s like tending to my body. But it also just, like, helps me kind of, I just find it like, almost like when I’m moving, it’s better to, to get clarity. So there’s always some sort of movement, I live on 30 acres of land with like hiking trails, so I usually go hiking in the morning, or sometimes just when it’s cold, I just go to the gym, put on some music and, and move. So really that moving, I do a lot of like my visualizing when I’m moving. So I think as a business owner, visualization is like, you’re a visionary. It’s like, it’s totally necessary. You’re always having to change your mindset. So like, at every level, you’re being asked to be like, oh, yeah, that mindset that worked for, you know, making $10,000 a month. And now to make $20,000 in a month, you need a new mindset. So we are like, we have to constantly be visualizing, and shifting our energy to the next level. So when I’m working out, I’m usually doing that at the same time. So what it looks like is like, I am just like, being like, Okay, what does it feel like to make 20 grand a month? What does it feel like to make 40 grand, and I’m like, sitting in that I’m seeing whatever, you know, maybe I’m like, Okay, I see myself like, you know, see my teachable, like email showing up and saying, like you just made, you know, $500,000, or like, whatever I’m like, seeing that I’m feeling it. I’m believing that. So that’s like, really important to me, as a business owner, and just as a visionary and a dreamer. And somebody that like, wants the big things from my life, whether it’s personal or business, there’s always that and that’s mixed in with my workout. Does that happen every day? No, because I don’t, sometimes I can’t work out every day. But I’m trying to shoot for like three days a week of movement. And sometimes if it doesn’t happen in the morning, I’ll see if I can squeeze it in in the evening. But I’m not really working out to like lose weight or anything, I’m actually like, doing it to move my energy to shift my energy because that’s like, I think in business, we are constantly always trying to like do things that will move us to the next level, when really we need to shift ourselves to the next level. And that is very energetic. So that’s mindset and body memory. Like is my mindset at the next level is my body memory cleared out and healed so that I can go to the next level. So that’s that part. And then the, then I’ll come and I’ll I shoot for 20 minutes of meditation, you could totally get away with 10. But for me, my mind is busy for 10 minutes. And it’s like after those 10 minutes is like when I get some relief. So I do try to squeeze in 20 minutes of meditation. Again, those it’s usually like all or nothing like it’s like the three days that I do something, it has everything, there’s never really like a little bit. So the days that I don’t do anything that doesn’t get like squeezed in sometimes I have to go straight to work. So I have a client at eight or nine or something. So that meditation is important because that is where we like get to really hear ourselves and where we start to see I think one of the biggest questions, especially with intuition is like, is it my fear? Or is it my intuition? And I just don’t think you’ll know that until you get to know yourself and the way your mind is working. And meditation is like a place where we can like observe the craziness that like is our mind, you know? So that and then a little bit of like journaling, if you have time and that is all of that is probably it’s like an Hour in 10 minutes for me, because I can do it all at home. And that will happen like three to four times a week.

Alex Beadon 35:09
Amazing. Wow, that’s really impressive three to four times a week, an hour and 10 minutes total. But I see what you’re saying around like the moving of the body as well. And I love what you said around like, I don’t necessarily move my body to lose weight. I’m really trying to shift that energy and you know, become the person that I’m trying to become. And I know that doing that is what’s kind of activating the visualization that I’m doing at the same time. That’s so so special. I’m really glad that you shared that with that. I

Nikki Novo 35:36
think there are seasons for that Alex, like sometimes, like, when you’re in a season of like an uplevel, you’re going to need that more than when you’re not. And when you’re like chillin, and you’re like, okay, yeah, I got like a system going and like what I’m doing right now is working. But when you’re trying to move to the next level, like, it does not matter what strategy you put into, if your mind and your body is not there with you. So that is like, the whole reason of shifting energy is to make sure that, like I’m not hitting my head against the wall, I might be like, Man, I have all these great strategies, I’ve spent all this money, I’ve done all these things, but I’m still holding the fear from when I got picked on in sixth grade in my body. So that is like what the movement is for to release any of that like if it needs to be released. Also, if you don’t know how to do it yourself, you can just find a somatic healer in your area. It’s called somatic. It’s basically the body has memory. And believe it or not, like when you’re trying to attract new people. But your energy is saying, I’m scared of being bullied because I was bullied in sixth grade. Like your body still holds that. And since we are energetic beings, people will send that off of you. So we’re trying to shift to that so that we can really like get move into the life that like we’re worthy of and that we deserve and that we see for ourselves. So that’s really what the bodywork is for.

Alex Beadon 37:02
I love that you mentioned as well. Seasons, I was thinking about this just yesterday about how you know I’ve been in business now for what are we in trudging through, it’s been 13 years. And I can easily look back and see very much like seasons in nature, you know, like, and it’s just so interesting as well, I feel like I’m a very, I’m very sensitive to the energy that I’m carrying. And I know, like when I’m kind of in that magical space of manifesting and bringing new things in and just magnetic energy almost. And then I can tell when I’m maybe not there you winter. Yeah, exactly. And I think there’s a time I think when I was earlier in my career, I used to judge myself for not always being in that energy. And now I realize like there’s just a time and a place and you have to kind of accept where you are. I listened to another episode that you spoke in. And you were talking about this analogy of intuitive hits, and being at the front of the line, and having patience and trust in knowing that maybe you’re not at the front of the line yet. And maybe it’s not time for you know, your manifestation to come true yet or whatever. But trusting that even if it’s not happening right now having that energy of surrender and deep trust. And I think that’s one of the most important things in business. And it’s something that I’m so like, I have so much love for myself around this because pretty much anything can happen in my business. And I believe that it happened for me, it’s here to teach me a lesson. I know I’m going to grow from it. And I know that I’m going to be able to be of greater impact because of it. Even if it’s not what my ego wanted. You know what I’m saying? I’d love for you to speak to us just a little bit about that in terms of for people who they are visionaries, they have this idea of what they want their business to be. But they’re just not seeing that traction yet. You know, how do you avoid going into that mental down spiral of like, why is it not here yet? I’ve been putting in all the work. I’ve been doing all the things. What advice do you have for people around that?

Nikki Novo 39:07
Yeah. I love that. And that’s so like relatable, right? Like we all feel that. And I think the first thing that we have to remember is that our visions are those are us creating a physical manifestation of something right? And I think that there’s, unfortunately there is a delay in so what I am living today is a creation of whatever I was thinking doing feeling three months ago, six months ago, like I am living like what I’m envisioning today does not exist yet. Because I’m envisioning it today but that’s because it’s going to come three, six months a year whatever that you know, whatever that may be, depending on like, how different that like let’s say today I’m Making $1,000 a month and I’m visioning 60 grand a month, well, there’s going to be a delay there. And sometimes the bigger the vision big, the bigger the goal, because that’s 60 grand version of me is so different than the one and grand version of me. So it’s not only about like, I can see 60 grand, I can see 60 grand, it’s like, no, like, the person that can hold 60 grand a month, like the person that like, I mean, there’s probably maybe her husband’s relation, her relationship with her husband might be holding her back there, maybe the way she feels guilty about her kids is holding her back there. You know, maybe even like her knowledge, when it comes to wealth is holding her back there. So like there is going to that journey from one grand to the one grand version of me to the 60 Grand version of me is a journey. And there will be many things that will have to be shifted and changed in me, I have to allow the divine to do all that work. So that I can be the 60 Grand version of me, we just unfortunately, think that like, just because I’m thinking it now, it should be here, but it’s always on delay. And what’s so annoying is that when you are the 60 Grand version of you, you’re gonna have new visions, you know, because like, you’re going to want to your Creator, and you’re gonna want to birth more stuff. And more, you’re just want to see like, what is my potential? How much more can I birth. But as business owners, we have to understand that we are birthing like the new vision. So what could be helpful, helpful, definitely, I wouldn’t go from one grand to 60 grand, I would say I want to go from one grand to 5000 or 1000 to 10,000 even. And that is very helpful. I resonate with that a lot. Because when I first started this work, I was a fashion beauty editor at the time, I had found my first self help book written by Gabrielle Bernstein. And I was like, Oh my gosh, like young women can write these books, because I had been reading all these spiritual books written by like old men, basically. And I was like, fascinated, I was like, Wait, we really like this is the thing. And she really birthed this new dream in me. Base, I was very expanded by that. And I remember talking to my friend who was 10 years older than I was at the time, I was 30, I believe. And she was and I was telling her the story. I was like, Oh my gosh, like I have this vision. I think this is like what I’m meant to do. This is what I want to do. Like, I’m putting effort into it already. She’s like, Oh my god, I totally see that for you. Like, I totally see you like having books and stuff, like 10 years from now, you’re totally gonna have that and I was like, Eff you. Like, I do not want it in 10 years, I thought I was on like a two year plan. You know, I was on the year and a half like, plan of like all of this happening. And that goal was so big that what was happening is that every day I was waking up frustrated because I had not hit such a lofty goal. So if I would have, like I was very important with our goals is like have the lofty goal have that 10 year goal, right that I had now. And visionaries have this problem where we we move out of our body because to to actually predict the future, you’re leaving your body and you’re going forward into time instead of timeline. I’m sure many of you know what that feels like. Like, so you’re traveling right forward into the future, you see that it exists, you believe it. But what happens to many of us is that we stay there, and we don’t and an everyday when I wake up, I’m not physically there, I’m pissed off. So what I have to do is I have to bring that visionary person, I have to ground back into my body. So bringing the energy down through your head, your face, your shoulders down your legs, like become roots of a tree rooting into the earth. So really rooting back into this present self. And then making sure that I’m taking like present action that can actually get me there. And also perhaps making like smaller goals into that bigger one. So like what is my one year plan? What is like the two year and hitting like the small goals actually gives you confidence? Like you’re like yeah, like I, you know, I’m making 2000 hours a month, like I can celebrate the small wins, rather than like being frustrated that I don’t make the big wind. So there is a process of like, going into the future, having the vision for yourself holding it knowing that it exists, yes. But then come and I want when you visualize, don’t visualize yourself like, you know, speaking in front of 1000 people, visualize yourself, going from 1000 followers on Instagram to 2000 Like, visualize a small steps visualize yourself, like being able to sit at your desk and write that book, like visualize yourself, like completing that, you know, online course and like loving it. Like, we miss those small moments. And we’re all like, kind of like too much into the future and we just become really frustrated and we’re constantly feeling not enough and we constantly feel like we are not hitting and we need that in order to be that 60,000 version that I was talking Meanwhile, we need the confidence to be that 60 grand. And the confidence is created in making in the movement of one grand to two grand, from two grand, three grand, it’s from, you know, 500 followers to 1000 followers, that is where you make the confidence to be the 60 Grand person. So if we’re missing those moments, like we are missing the confidence, and then it’s just really hard to get to that next place.

Alex Beadon 45:27
I love what you’re saying around visualizing the small steps. And yes, it’s important to have that big dream, but also how are we bringing that into our day to day and being present with it and taking action steps towards it, and not getting super frustrated that we’re not there yet. I work with a lot of people who have these big dreams. But they also have, you know, very long to do lists, they have all these things that they need to do. And a lot of them struggle with overwhelm, and paralysis. And they often get stuck in these feelings of as you said, I’m not good enough, I’m not worthy, and end up spending, you know, the majority of their day actually not taking those action steps and not being as productive as they’d like to be being, because they’re kind of letting it get to them. How do you suggest that someone avoid that sense of overwhelm, and really harness their energy to show up with clarity and avoid that kind of chaotic, downdraft?

Nikki Novo 46:33
And like, we’ve all been there, I would say get really good at what you’re currently doing. So like, for me, for a lot of my students are practitioners, they’re healers most, you know, intuitives. So they want to be let’s say, the thought leader, the same way that I wanted to be Gabby, Gabby Bernstein have the books or whatever. But they don’t. They don’t even have a website yet, right? Like, there’s just like, something very simple. So definitely, like having somebody that kind of knows your business could be helpful, like a mentor. And then, so for me, I tell my students like, okay, all you’re supposed to do this year, is do readings, and get good at it. That’s it, like, you are not supposed to do anything else is your and I know, people get mad because they’re like, No, but I want to have the following. I want to have the podcasts and I have all those things. And we have to be humble enough to be like, I am not there yet. I’m not read, like, I need to get really good at the thing that I’m doing. So you may be in the season that like you need to get really good at launching and selling. Like, that might be like, you might be really good at your craft, let’s say and you’re like, okay, like, I’m really I’m a really great artist, I got that down. I’ve been doing that for 10 years, whatever. But then there is you’re not so great in business. So like, whatever is showing up for you like, like, almost like kind of you almost have to tap into like, what is like your current curriculum? Like if you were in school? What sub what, what season, what semester are you in, and you might be in the summer. If you’re, you know, in Alex’s world, you’re probably in the semester of getting really good at selling, and launching. So like, get like, listen, that’s a skill, I have that skill. That’s why my program, so I didn’t like doing it. I remember, you know, I would buy these like programs and like the sacredness of like selling like, I was like, give me all the woowoo versions of selling like, I can’t, you know, like it was like a very scary thing. But I knew I needed to get good at it. Right. And then I just finished up my Latin, my most recent book, sold lead living. And I’ve been a writer for many years. But I I’ve written two books before, the first one was horrible. The second one was okay. And the third one, I was like, I want it to be really good. So I spent a long time writing that book because I wanted to get very good at writing at this level in this way. So there’s always something to get good at. I think we I think those of us our comfort zones is usually our craft, like, I’m a painter. So I’m just gonna like now I’m gonna learn to paint in neon colors. And it’s like, no, no, like, your craft is good enough. But then there’s all these like business things that we need to get good at. So you cannot move on to the next thing until you get good at like the current season semester that you’re in. And to really like love you’re like to kind of coach yourself that way, guide yourself that way.

Alex Beadon 49:34
I feel like that’s so beautifully said and it kind of holds hands with what we were saying before around like having different seasons and different chapters of your business. So I think that’s so spot on. I’d love for you to talk to us a little bit about your offers what offers Do you have? I know you said you just came out with a book. Congratulations. Talk to us a little bit about like your business model and how it’s set up in terms of your different offerings.

Nikki Novo 49:58
Yeah, so this was kind of like something, it’s like you don’t know until you to know. So I really didn’t. I wasn’t super clear when I was building it. But it’s funny like, the more I get into my work, the more I hear like, oh, no, like, this is a thing, especially for people like myself that are healers or thought leaders and stuff. There’s like these kinds of stages. So my first offering was, I got very good at a signature offer, which was that I do a one on one reading, it is called the soul reading is a reading that I created. So I got very good at that created a waitlist, the point that I have, like over 1000 people on a waitlist for me for that and just created like this really good demand got very good at that put my head down and just did a bunch of readings about four years ago or so. And once that happened, naturally, people started to funny, like, I never thought this was going to happen. But people started to ask me if I would teach them to do readings. And I was like, what like, and you know, I had taught myself to do readings. So that made sense that there were other people that were like, Oh, if she can teach herself maybe. So I started to teach people the soul reading method. So I spent about two years building. So I think you move from like signature offer to signature program. So I moved to like, how do you scale that signature offer? That signature offer was for the lay man, it’s not like everybody that was getting a reading from me was necessarily somebody that wanted to do what I wanted to, that’s what I was doing. A lot of people were coming to me for dating and money, just general things. But there was a nice group of people that one to learn to do readings. So I started to learn how to create a signature offer, which I’m sorry, a signature program, which is what I call the soul reading method. So it is a three month program, where I teach people how to do readings. It’s not business related, like so I have people that just like, are moms that want to be able to read their children. And then I have people that want to do it for a living. So I did not incorporate any business there. Because I just wanted people to enjoy the process of learning to read. And that really changed my business, that container like that scale was life changing. And I had to learn so many things during that season. So of course and that season, I wanted to write a book and I wanted to be whatever an influence or whatever the hell I was going for. But I was like, they were like, no, no, this is where you become a leader. So that season taught me to I became a leader. During that time, I learned boundaries. During that time, I learned how to make like a lit really good offering. Like, it’s just like I worked really hard on tweaking that program. And then I also had to learn to sell it in a way that I had never seen before. So moved out of so I have I still have the soul reading method, I still have my readings. And then I am currently building like a part two to soul reading method because a lot of my girls graduate and they do want to do it as work. And I’ve been like on the DL like helping them as much as they can. But now it’s like there’s time for like a structure because I I’m not gonna be able to do readings much longer. And I want to be able to support them. So I’m working on a second program. And then I have a lot of little like on demand offers that are low price, which I think are great to have in your suite. And we introduce them every once in a while. So I have like, it’s their online programs that have no support with me. So like slow reading method you I’m there teaching I’m with you. But then there’s like I have Soul Seeker, which is like Well, the first I have the entry level intuition work is called everyday intuition is just $67 and it basically helps you like just start getting intuitive then for anybody who wants to be like a little bit more metaphysical maybe wants like past lives, Akashic records, we have a second level that’s called Soul Seeker. And then like two little one off courses on like souls purpose, and also on manifesting. So for like, because I kind of my business has like almost like two roads, I have like the everyday person. And then I have like the professional. So my products are broken up into those two categories. And then I have two books. So I have a dating books. My first body of work was about dating through a spiritual lens. And then my most recent book, it’s called Soul led living. And yeah, I’m super proud of this one. This is really about like, what’s your soul’s true path? How do you become brave enough to follow it? So this is very much more for like the everyday person but I do talk a little bit about work I talk about like, your career, your family love, like all sorts of categories. Intuition, obviously in there. So that’s like my latest product. So I think at some point, you start you know, kind of adding these products little by little and you have some like very easy low price stuff and then you have like your higher price things too. So I think it’s I love having a mix of these like you know, you can buy this book for you 20 bucks, or you can buy soul reading method, which is like almost $2,000. So it just kind of depends.

Alex Beadon 55:07
I know you said, firstly, you mentioned that when you started selling your program, things really expanded for you, which is brilliant, I’m sure it was mainly down to the fact that it’s scalable. And you know, you can run it once with as many people as you want, which is wonderful. But you also mentioned that there was a really big learning curve for you in terms of sales and marketing and understanding that more business education side of it, I’d love for you to just share with our audience, I know we’re running out of time, I’m gonna be wrapping up soon. But I want you to just share with us, you know, what was one of the big lessons that you learned in sales and marketing that really changed the game for you and forced you or allowed you to uplevel and take that really big step? I’d love for you to share what that was for you.

Nikki Novo 55:53
Yeah, so I mean, give you two tips on one is like, I’m going to try to make it quick. So first is like, unfortunately, I know, we get into this work for the love of our craft, like so, I have a love for helping people, I have a love for the readings. And in a perfect world, that would be the only thing that we do, right. But we have to fall in love with entrepreneurship. And entrepreneurship is so creative and fun. And it really is like a creative process. And once you start to see that rather than be like, I don’t know how to make reels, which is like what we think, you know, like entrepreneurship is like no like to really fall in love with. So I had to fall in love. I was always a natural entrepreneur, but like I had to fall, I had to identify as that as much as I identified as being a writer, as much as I identified as being a healer, I need to equally identify as a business owner. And I had to really see that I was a great smart businesswoman, entrepreneur, I had to identify with that at some point. So you have to get to the place where you can identify as that you might not be that yet. But actually what was very helpful for me, it was like, I started to gather friends that were just other business owners. So for me, it was like women in Miami, because that’s where I’m from, that like owned popular flower shops and popular boutiques, and, you know, their businesses were even though it was in person, and they weren’t healers. I mean, it’s businesses business. So having that was super important. So that was something I learned during that season. And then the second thing I learned was that what got me to where I was something I was doing was working, there was something that I was doing was working, and I needed to identify the things that were working at the very small scale of my business, like just doing one on ones, what was working there, why was that working? And what I discovered was, because the thing is all, I think that we get really overwhelmed, as like, you know, when you hear about marketing techniques, you feel like you need to do all of them, like, oh, I need to do you know, SEO and I need to do email marketing. And I need to do you know, content creation, all this kind of stuff, and I was there too. And, but something is naturally working for you. And even if you’re starting a new business, there is some sort of like natural skill that you have that magnetizes people to you. And you have to figure out what that is, I started to realize that like, I had two things going for me, I was just really good at referrals, because I had a very, I had a good product, but I had really good customer service. Customer service is like I just cared about my people, I would, you know, make sure I would send them emails, when I thought about them. I would send them recordings of our things. And I would tell them what books to buy. And I was just like, was like that annoying doctor that’s like texting you after you leave the appointment. That’s like kind of and that was like just out of my heart. So my customer service, like made up for anything where I wasn’t like yet a strong reader, but my customer service, like really made up for that. And then I was naturally getting referrals. Referrals is just basically people talking about you. And that was my skill, like, so when I thought about marketing, it’s like, you know what, I don’t have to worry. Because the thing is, I it’s almost like you can’t label it something else. I was like, I’m good at customer service, like providing a good product and getting people to talk to talk about me. I’m good at relationships. So I just needed to learn to skill, I mean SRE to scale that skill. So I didn’t have to think about all the different marketing things. I’ll get there with time, but like, how do I scale the way that I do referrals? And one of the ways that I scaled it was I would say like a referral is basically like one person talking about you. But you scale that by getting one person who’s who has a large network to talk about you. So it’s like You can have that friend that’s like really nice and sends you her sister. But then you have that mom at school that knows like, the PTO, you know, she’s the PTO president, she knows everybody. And she’s actually going to send you 13 people. So they’re what they call connectors. So you scale if you are a referral person, like if that is what’s working for you already, you scale it by finding bigger and bigger connectors. So sometimes the next connector was like a coach who had a lot of clients who would send me people. And then above the coach was the influencer, the you know, this social media influencer, the podcaster. So I already knew how to make friendships, and I already knew relationships. And these people just had bigger, they had more of an audience to refer me more people. So I didn’t go crazy on being like, I need to do all the things. I just like, looked at what I was doing well, and how can I scale what I was doing? Well, at a very small level, and I got very good at that on the next level. So it wasn’t too different. You just have to like up your skills. And also, I upped my leadership skills during that time as well. So I got like leadership coaching, I learned to how to have the community because I was moving from one on one to a lot of people, and I needed to know how to like, take care of a lot of people rather than just like, you know, doing that one on one. So that was really important. So I would say like, whatever you’re already naturally good at just look at, like, how can you scale and amplify that like, don’t feel like you need to do all the things.

Alex Beadon 1:01:33
That’s so beautiful. I feel like you’ve inspired us in so many ways today. I love the fact that you seem to be someone who’s so patient with your business and understanding that, you know, you’re only the thing that you should be focusing on is that one brick that one next brick at a time, I think it’s just such a beautiful analogy for people to take away into their businesses when they’re thinking of scaling and taking their sales to the next level. So thank you so much for being here with us today and sharing all of your wisdom. Is there anything that I didn’t get to ask you or something that you didn’t get to speak about that you think would be particularly helpful to our audience?

Nikki Novo 1:02:11
Yeah, just one last thing that has to do with intuition in your business. So Alex, I think your point was, like you said it, like, your business is a relationship, it is not you, it’s something that you have birth, it’s like, you can look at it as like your lover, or as a child, or, you know, whatever you want to look at it. It has its own energy. And if you think about dating, let’s say, let’s say that I like find this person that I love. And within six months, I want to do all the things I’m like, Let’s get married, let’s go to Hawaii, let’s have a baby. You know, like, let’s say $500,000, let’s buy a house like that would be just like so much on the relationship like to, to want to do all those things with this person right away, I would probably blow it up completely and just drive myself insane. Your business is no different. There is an X there is an expectation for it to be quote unquote successful at the gecko, but is a relationship when you fall in love? Is it unsuccessful? If you’re like still not living together, and you don’t have a lot of money? Like, does that mean you’re in an unsuccessful relationship? No, like, it just means like, that’s the stage of the relationship that you’re in. So your business at its like beginning stages or any stage, it’s like, not unsuccessful, it is an ever evolving thing that like, has its own timeline and will move at like the the pace that it’s like meant to move at. So to really like love it that way. It’ll give you so much more. And you don’t have to put pressure on you like to know that. Yes, it’s something that you birth, but it’s different than like who you are and you are successful, like you are worthy and successful, like exactly where you are, even when your business is not making you know, 20,000, whatever like that your worth has nothing to do with where your business is at. And once you start really seeing that, it’s going to be just so much more fun, and it will give so much more back to you. And you can like listen to your business, tap into it, see where it’s like trying to go and have fun with it. Rather than like be like to kind of think that your worth is connected to where your business is that like it’s, it is unrealistic to force your business into something where it is like not, you know, ready to be at and to enjoy the same way that we enjoy having a newborn at nine months and it’s a crazy time. But can we enjoy our nine month old as much as we’re gonna enjoy our 13 year old child you know, so to really enjoy wherever you are at with the business.

Alex Beadon 1:04:48
That’s such a beautiful share. Thank you so much. Do you mind sharing with everyone where’s the best place online that they can find you?

Nikki Novo 1:04:56
Yeah, so I’m on Instagram is probably like where I’m the most social Also just Nikki Novo and I kick AI and ovo on my website right away on Nikki nova.com. There’s a lot of freebies if you guys want, like, I have guided meditations for like, manifesting guided meditations for spirit guides. So anything like that, and I also have a podcast, it’s called to ask Nikki novo. I’ve been on a lot of podcasts too. So if you just like, want to hear more about my, my thoughts, check that out.

Alex Beadon 1:05:25
Thank you so much, Nikki. I really enjoyed this episode. I know everyone else did as well. So thank you. Thank you. Thank you.

Nikki Novo 1:05:32
You’re welcome, Alex, thank you for having me.

Alex Beadon 1:05:37
Thank you so much for listening to today’s episode of On Purpose with Alex Beadon. I want to encourage you to go and check out the launch expansion method. This is a free masterclass that I created specifically for online course creators and membership site owners to help them scale their sales. So if you haven’t gone to check it out yet, you can go and do that using the link in the description. You can also check out the link in my bio, I also have an available for you on my website. It is called the launch expansion method and it teaches you my six figure launch strategy that has helped so many business owners from all over the world to have their first six figure launches. So definitely go and check that out now. Thanks so much for listening, and I really look forward to next week’s episode. I hope to see you there. Bye.

S2 Ep.23 – How Sonia Rodriguez Transformed Her Online Business

Dive into this powerhouse episode as I speak to a trailblazer in online entrepreneurship, Sonia Rodriguez, who spills her secrets on scaling her business to unprecedented heights. If you’re a goal-getter craving info on business scaling, time management, content marketing, and work-life integration, this is for you!

What’s Inside:

  • Why living in a country other than the US (or speaking another language that’s not English) isn’t a barrier of entry to the online business world
  • How Sonia has set up her business: offers, launch schedule, etc.
  • The daily rituals that have helped Sonia stay present in her life
  • Some golden nuggets on daily rituals that keep Sonia grounded and present
  • The role that content creation has played in her business
  • How Sonia’s team has been set up and how she’s been able to involve her family into her business
  • Sonia’s secrets to time management
  • The support systems that Sonia has set up to make her work/life more balanced
  • Sonia’s experience with TWL

Whether you’re a seasoned online entrepreneur or just dipping your toes in, you’ll love this one!

Resources mentioned in this episode: 

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

Transcript Available Below

Alex Beadon 0:03
So you want to scale your online business while purposely prioritizing your most joyful, free and luxurious life. This Podcast is your weekly dose of connection and self reflection. As you set strategic intentions along the way, it’s time to prime your mind embrace your pace and take consistent action towards creating what you truly want from your online business without sacrificing the small moments all around you that are so worth treasuring. So, take a deep breath, relax, and let’s get you back to where you belong. On purpose. You’re listening to season two episode 23 of on purpose with Alex Beadon. I’m your host Alex Beadon. And today we’re doing a deep dive with the phenomenal Sonia Rodriguez. Sonia is a mentor professional networker, and a mom of two. She is the founder of academia scene exclusive is the first membership in Spanish that brings together hundreds of women from the Hispanic community who belong to different network marketing companies. Her mission is to help her community get more sales and team members, and she also helps them work on their personal brand on social media. If you’ve ever thought that living outside of the US or not speaking English could hold you back. You’ll want to glue your ears to this episode where Sonia debunks that myth and reveals why borders are no barriers in the online realm. But that’s not all want to take a peek into Sonia’s business playbook. She spills the beans on her launch schedule and how she lines up her offers, which is pure gold for those of you who are looking to streamline your business. Sonia is not all about business. Oh, she’s a master at life too. She shares the daily rituals that keep her rooted and her secret sauce to staying grounded which might surprise you. Now, are you curious about the magic that content creation can create within your business? Wait until you hear Sonia share just how important content creation has been for her business. And it gets even juicy. Here. She shares how she’s been able to involve her family and her business and unpack something I’m always so curious to hear other online entrepreneurs share, which is how they spend their time and manage their time in a way that allows them to rock both business and life. The cherry on top, Sonia reveals the support system that keeps her work life balance in perfect harmony, and gives an insider view of her experience with together relaunch. You don’t want to miss the chance to learn from Sonos incredible journey. So lean in, take notes and get ready to supercharge your online business. I’m Alex feeding your favorite launch strategist and your guide to the online business world. I’ve had an online business selling digital products since 2011. And I’ve been helping online businesses scale through launching since 2016. I’ve been featured in Forbes and entrepreneur and I’ve worked with clients ranging from solopreneurs to multi million dollar small businesses. Here at Tim Beadon. We pride ourselves on being the industry leading destination for all things launch strategy. Our 12 month program together we launch teaches our signature rinse and repeat launch strategy that has helped course creators and membership owners from all over the world to have their best launches yet. Our goal is to give you the tools to create a wildly profitable online business while prioritizing your most joyful life so that you can truly experience time, freedom, location, freedom, and financial freedom. Let’s jump into today’s episode with Sonia.

Sonia, welcome. I’m so glad that you’re here. And so excited to get to speak to you about your business and about all that you’ve accomplished. Thank you so much for taking the time to be here with us today. Oh my gosh. Thank you. Thank you, Alex. It’s such an honor. I’ve been following you for years. And I’ve been listening to your podcasts as well for years. And I feel this is like a huge thing. Because Wow, you are giving us all the time, all the value. And now be here with you. I feel so, so amazing. Thank you. Oh, thank you so much. And that means so much to us as well. So for anyone who is listening, I’d love for you to share who you are you talk to us about your business and how you got into what you’re doing now.

Sonia Rodriguez 4:30
Yeah, thank you Alex. Well, I am a network marketing mentor. And I am also a network marketing professional as well. So I have two businesses, okay. And I teach in my business I teach women in network marketing, how to increase their sales, using their own brand in social media media, all in social media using mainly Facebook and Instagram so they can live the lifestyle that they Want, and I have my main program, which is my membership. And in that membership, I teach them how to sell using social media. I give them every month digital course with 50 modules, and they receive exactly what to post how to sell the scripts for their reels, the scripts for their live videos, I give them PDFs, PDFs, format tools. We teach about leadership and build them with each system, how they can present their business with organic things using Facebook groups, so they can be prospecting every month without suffering. They also receive leadership training, mindset training, we have this big community in our Facebook group as well. And there are so many things.

Alex Beadon 5:57
That’s amazing. And is that your one and only program? Or do you have other offers as well?

Sonia Rodriguez 6:03
I have two other offers. But my main offer, and the offer that I launch? Three times a year is my membership.

Alex Beadon 6:12
And how much does the membership cost?

Sonia Rodriguez 6:15
It cost $99 per month, and nine 997 yearly. And when I started with you, it was $59. So yeah, I increase the price. That’s so amazing. I’m so glad to hear that I always love when people raise their prices and like yes, add more value, make more money, serve at a better capacity. That’s so great to hear. I just made 22 on our membership. Wow. So up and up and up. So question for you, because I get a lot of people messaging me from other countries in the world. Where do you live?

I live in a city called Tampico, Tamaulipas in Mexico.

Alex Beadon 6:57
So being someone who lives in Mexico, did you when you first got started, feel afraid to go into the online world. Because a lot of the people who message me they say, Oh, I can’t because I live in this other country. And they don’t speak English here. And I have to be able to speak English in order to make money and I can be able to charge and my my currency, etc, etc. There’s a lot of concern around being in another country, not being able to charge American dollars, etc. So I’d love for you to talk to us about what that journey has been like for you.

Sonia Rodriguez 7:34
Well, it was it was never a thing for me. I mean, I never, I never thought oh my gosh, this will be so hard because I english is not my native language, because all my problems are in Spanish. But I will say this. When you have a patient, when you know what their purpose is, and we as mentors, as teachers, we love to impact will have to bring the value to the people and the language and the country. Why could that be a thing or a challenge. And in fact, our business is international. So as long as your program is in the language that your niche is, so yeah, that’s, that’s okay. Because the people, people will connect with you. People would connect with your energy and with the transformation with the power of your story, not with the language or where the country that you are living in. So I would say, Julio in another country, you have a purpose, you have a passion for teaching, for serving and for impacting people, then just go and do it.

Alex Beadon 8:48
I think what you just said is going to be so inspiring to so many people who are listening all around the world just knowing that like you don’t have to live in the US. And English does not have to be your first language in order for you to create a successful online business and you are living proof of that. So thank you for sharing that with us. So I would love for you to talk to me a little bit about you know, you have this one main program. What is your business model like right now in terms of launching and evergreen?

Sonia Rodriguez 9:22
I have three main launches per year and two mini launches. And I haven’t been able to have my evergreen Altera as fancy and professional. But I’m trying I only have like a couple of reels that are doing the Sale in Evergreen with many chat with about called me and that’s it.

Alex Beadon 9:50
So right now you’re launching You said three main launches per year and too many launches per year. And how has that been for you in terms of your energy And the actual enjoyment of going through a launch. A lot of times people, you know, they say launching is so stressful and there’s so much to do. And that’s true. There’s a lot to do. How have you gotten it to a point where you’ve been able to launch, whether it’s big launches or small launches now five times a year, and not get burned out? What is the secret to that?

Sonia Rodriguez 10:23
Well, I will say this is that I protect my energy, I try to protect my energy a lot. You know, I, I read once that our life is like a game, like a game where you are with five goals. And the first ball is your business or career job. The second one is your family. The third one relationships, health and your spiritual life. And you’re juggling with these five balls all the time. But you will soon find that the first wall, which is your career, business is probably around. So if it was then it will bounce back, but the other four are made of glass. So if they drop, then they will never be the same. So I know we have a business. I know it is sometimes stressful to have a business. But the thing that we really said is our energy. And if you don’t have energy, then your lunch will suffer. So every day I tried to practice I became ritual woman, and the hard way. Because maybe two or three years ago, I got sick, I got really burnt out, I was overwhelmed. I had tacky cardio, I was not in a good mood. So my sales were not doing very good. And my doctor told me so need you need to reduce the stress level, you have these because of the stress. And so I became a ritual woman. And so I started doing many things.

Alex Beadon 12:05
I would love for you to share with us some of the things that you’ve been doing in order to reduce your stress and feel better from a well being perspective. Every entrepreneur is different. And anything that you could share with us that has worked for you. I’m sure it would be beneficial.

Sonia Rodriguez 12:20
Yeah, I’ve been trying for many years, to be consistent with exercise. And that’s something that is never, I never accomplished like very well. And I don’t know my knees, hearts on my back and many things. So about one year ago, I started a program, a 30 minute exercise program very early in the morning. Sometimes it’s 5am. Sometimes it’s 6am. With a personal trainer, that’s the only thing that has worked with me so early in the morning. It’s my personal trainer and me. Sometimes there are other girls, as well. But that is really given me the discipline of the exercise, which of course, helps a lot with the energy. I also am a girl of candles. And I love journaling. I still just a notebook to journal, and I love meditation. Sometimes I repeat affirmations like crazy. I love. I have two kids and we drop them. One of the things that I do every day is that me my husband and I would go to take our children to school. My because my husband now works with me. That’s another accomplished accomplishment. So we take our children to school and sometimes I tell him hey, let’s go to the beach. Let’s just go to wall to the beach because I don’t have any songs this morning. So just let’s go to the beach and we walk and I repeat affirmations like crazy. Yeah, I know. Oh, this kind of thing that helps me a lot.

Alex Beadon 13:58
That’s so beautiful. I’d love to know when you are journaling. What does a journaling session look like for you? Do you just kind of like write down whatever comes into your head and it’s like a brain dump or are you doing like gratitude? How does your How do you journal?

Sonia Rodriguez 14:14
I just so many things. Alex is not like step by step. This is how the way you’re now sometimes I write for example today, right? I’m so excited and nervous because I’m coming this interview with Alex. And I’m so grateful because my son today he he stage doubles or Thank you Thank you. Thank you God because today is a great day. Again because thank you because I am grateful for this day. Thank you because I’m ready for the next step in my business. Thank you because I have clarity. And journaling writing also helped me to take decisions. And for example, I was reading that last year, I was very stressed about something that now means nothing to me. And I was very, very, very nervous. And so yeah, journaling is one thing that helped me to really, sometimes ask God, I believe in God. And I asked God, that, what do you think? Should I do this? Or should I do that? I’m confused? Is this the right way it will be my business. This is the right way with my children. I’m so worried because I’m unwell, blah, blah, blah. I write whatever, whatever is, in my mind. Not like a special step by step.

Alex Beadon 15:34
And is it physical, you’re physically writing it or typing, it’s physical.

Sonia Rodriguez 15:39
I’ve tried, I try. I’ve tried also, in apps. Yeah, I still prefer the old fashioned way. And do journal every day. I try to do that everything at least five times, every week,

Alex Beadon 15:54
I find that journaling is one of the things that makes the biggest difference for me in how I feel and how I relate to my goals. And it just kind of like gives your life a voice. And it gets all the energy that’s kind of like bouncing around and just refines it and clarifies it. So I’m, I’m super interested in people’s journaling habits. So thank you so much for sharing. Thank you, I’d love to know what role your content has played in your success.

Sonia Rodriguez 16:25
Such a big impact my content, I love creating content, even when I when I don’t do that every every day, I produce a lot of my content, I have at least one piece of content in my Instagram, and in my Facebook, Facebook every day, it is the same content. I do my strategy of content is this one piece of content every day. And once a week, one life. And I do this in a lot of platforms. At the same time, I use this stream yard tool called stream yard, in stream yard, I can go live at the same time in my Facebook profile, Facebook page, groups, and even YouTube. And then I have my telephone. With Instagram, sometimes I have extra fun. So the last piece of content and I go live in all these platforms at least once a week, I write to my list, also minimum once a week. And the impact of my content is that people really, my niche, of course really loves the value that I eat. I’m always trying to give value like Deeps. Like, for example, yesterday, I sent my list the notes of a big event that I attended and said they reply to me Oh, thank you. This is amazing. I believe that our account by file and a PDF, and yeah, my content helps me to have this like, and trust factor. And also the DMS I’m not answering all the time. But I love also to be me who is in my Instagram, replying the messages. Okay, so

Alex Beadon 18:26
you said that you’re posting once a day to Instagram, you’re posting the same thing to Facebook. It’s not always new content, a lot of it is recycled older contents. You’re also posting to your newsletter. How often are you sending out an email to your newsletter? Once a week? Okay, so once a week, and then do you have a podcast or YouTube channel or anything like that?

Sonia Rodriguez 18:50
No, in fact, my my goal this year is to have my own website. Now not just to channel and I am feeling very attracted to have my own podcast as well. But maybe

Alex Beadon 19:03
next week, we’ll see we’ll see how it unfolds. That’s awesome. So how do you manage it right now in terms of content creation, scheduling things out, etc? Are you doing it? Do you have the support of a team? Talk to me a little bit about that?

Sonia Rodriguez 19:19
Yeah, I love my team. Because sometimes I don’t create content for a long time. But you will see every day a piece of content in my in my feet. We use Post Planner to schedule the things and I love to batch content. For example, right now, we are preparing for lunch. So in my schedule I already now I have two days to two whole days to prepare content. So I know that I told my team Hey, we are going to have the girls I mean hey we are going out and we are going To film reels in the beach, and in the lagoon and downtown, and I know that all those reels and law, maybe I will do the one minute pre recorded videos, or maybe one hour of video so that they can have many short 1 million minute videos. Yeah,

Alex Beadon 20:22
so you’re doing it with the help of your team? How many? How many team members do you have?

Sonia Rodriguez 20:28
Three and me four, we have four. And my husband, who is also very involved in the financial things, because I just do all those things. And all those things really distract me. So he’s now in charge of seeing all the things with our accountant like bookkeeping, like paying the girls like bank accounts, like all the things with technology as well. And yeah, very happy that he’s working with us.

Alex Beadon 20:58
That’s awesome. So that’s your husband, you and then three other women. What are the three other women do?

Sonia Rodriguez 21:05
Well, one of them is like, Laura. She’s like, the CEOs. Like she’s managing all the things abroad. And the other two girls. Two girls are my sisters. Okay. And they learn with me about all these things we’ll be learning together. Yeah, one of them is in charge of all the brands of all the posting. And the other one is in charge of all the graphics, the PDFs, and all the things. And then we have another group, which is part time. The only work of these, these girls, Mary is sending the emails, so I write the emails and she is in charge of sending the email, I write the emails in notion because I learn finally learn to use notion. And yeah, she she, she has access to the notion as well. And she is sending the emails, she sends the emails.

Alex Beadon 22:09
Amazing. I love hearing that you have so many family members on your team.

Sonia Rodriguez 22:14
Yeah, so cool. Oh, yeah, we are working as a team. And yeah, it has really helped us a lot.

Alex Beadon 22:24
Yeah, we have a few people like that. And together we launch who are working with family members are like working with their husband. It’s a very interesting dynamic. A quick break in the show to let you know that if you are someone who has an online course or membership site with sales under your belt, and you are looking to scale what you’re already doing and get more students into your course, then now’s the time to head on over to Instagram and send me a DM with the word launching. So that we can start that conversation and chat about how I can help you. You can find me on Instagram at Alex beaten, like I said, just DM me the words launching. And let’s start that conversation. So I’d love for you to talk to us about how you manage your time as a CEO, as a business owner as a leader. You know, you have technically two businesses that you’re working on how do you manage both of them? What are your your secrets of time management’s?

Sonia Rodriguez 23:22
Okay, time management is one of the things that I’m most passionate about. And really, I’ve I had a lot of help from you with my bank management. So I get up very early every morning. I love getting up early 5am And sometimes I stay in bed, because I am practicing prayer and gratitude. And before you know, I visualize my day I journal at six o’clock I go to my my routine exercise routine. After that six study, I prepare myself and I prepare my little kid because his five for school breakfast and all the things then we drop them at school. So at 830 I am in here my office in house ready to work. My zooms, I always scheduled zooms and my team knows I always scheduled zooms 910 11 Sometimes 12 Navin after that because I think energy is not like so high. And I work in my main business which is my brand. Then until my last call, okay. And right before that I have one hour that I call it power hour. And that power hour is only to prospect and to do like a one piece of content do some follow ups for my network marketing business. Sometimes I do that with my team, even we think we have some power hours. And then we have, and then I begin with all my stones, okay, after 5pm I, I cannot schedule anything because my kids come home. And then we have, we eat, we prepare things. My husband cooks, he loves cooking. We have delhivery meal service once or twice a week here calm. And at night, sometimes at night, when I already paid with my kids. And we did all the things sometimes I returned to my office, but that’s not very often. I can call night. But most of the time is because I have network marketing things with my team.

Alex Beadon 25:56
I love the fact that you’re a mom, I remember when you joined together we launch and this is a story that you shared as well, of having your office in the bedroom of your son’s Do you remember that? Yes. Like, am I making that up? That was a thing, wasn’t it?

Sonia Rodriguez 26:15
Because it was the only room in my in my department that had a door. So yeah, that was the only place in because our other room had a television. So they were always watching television. And I needed a place a silent place. So yeah, it was in my in my son through. But now they have their own room. Now we have another room. Because we were house because of the lunches.

Alex Beadon 26:45
I know that makes it that’s like literally one of my favorite stories, favorite success stories of together we launch is that you were able to buy a house because of your successful launch. And be able to move your family into this dream home and have your own space, which is so powerful and sacred for the work that you’re doing in the world. That’s amazing. I want to ask you about in terms of being a mother and also having to manage like the family and everything that’s going on. Do you have extra support at home? Whether that’s a housekeeper? Or you know, I know you said you order meal sometimes? What extra help do you have?

Sonia Rodriguez 27:27
Okay, my husband is a super extraction. Now that he is with us. He cooks, he cooks four times a week and amazing.

And we have delivery delivery meal service. Sometimes we have also cleaning service here in the house, not every day and not all the time. Because our older son he is responsible for many things, and we do many things. I clean my kitchen. I think that’s all I do. Sometimes I make them. But I’m not like doing many hours doing things in house. The thing that we do are very intentional, because we want to do them with the kids. Sometimes what we wanted to cook with us, we want them to learn how to make their beds, how to clean their closets. We have this very fancy washing machine that almost do everything. And my older son he is in charge of folding the clothes.

Alex Beadon 28:36
So I love that.

Sonia Rodriguez 28:38
And yeah, for example, this Friday, we will have like a special event here in the house. And tomorrow we will have someone that will come and help clean house.

Alex Beadon 28:51
That’s fantastic. So I want to talk a little bit about together relaunch. I know we touched on it a little. But I’d like for you to share with us how was your business before together relaunch and after? What was that transformation like for you?

Sonia Rodriguez 29:08
I love to talk about this topic because we’ve worked with a relaunch. I didn’t really knew what I was doing. I was launching but without knowing exactly what the launch was. What my goal was. I didn’t know what exactly challenge to do. And I was making different challenges every time and I was myself preparing all the PDFs and all the emails and all the things that launch was for me at the time now. And my business started I started my business Alex my membership, actually six years ago, okay. And it was all organic. I didn’t know that even the word launch existed. I just created a community and Facebook. And I told them, okay, $20 per month. So yeah, that’s the way it started. So I really didn’t know about this concept of, hey, you will have a period of time where you will make more money. So that was the biggest breakthrough at the beginning. doing that. I had 30,000 launches. But then when to get when I joined together, we launch I doubled, and I had my first 60,000 launch. So I was very excited for that. Because I before together, we launch I had no structure, I didn’t know what to do. I was so stressed, because I was doing all the things. And since I was stressed, also, I stressed my team. I was a bottleneck on my on my own business. I was having them working even on Sundays, like at night. Let’s change this. I wasn’t, I didn’t know the phrase. It’s better done than perfect. I didn’t know that phrase. I didn’t know the phrase. I decide my bike. I didn’t know those phrases that have been so impactful for me. And that I helped me me a lot now with my lunches after together we launch.

Alex Beadon 31:32
I want to know how, what inspired you to sign up for together we launch like, what? How did you hear about together relaunch? What made you be like, Oh, I think I should do this.

Sonia Rodriguez 31:43
I may do I love this story. I may do because I hear one interview that Nadia Melton Navya, she’s my network marketing mentor. Okay, so I went to a retreat, I met here. And then I listened to one of her lives, and she was interviewing you. And I immediately connected with you in that interview. And we were talking about Project stories. So if we can do fan breaks, oh my gosh, this leader is selling so much. And with all the positives in the world, and now is one of my routines. And I got a wonder learn from her. I want to know, how is she doing all of her things together? How is possible that she has these nice energy? What is she doing? And so I I realized that you had this podcast and and then you do do the the ship to the launches. And I was oh my gosh, this is such a great news. She’s going to teach the world how is she doing all these launches, big launches, I want to learn. And in that time, my economy was not very good. But I I thought I will do whatever I will do whatever I want to know more about about together we launch. And in fact, I applied the first time, but was not not accepted. But then in the second round, yes, it was accepted. And it was so happy. So excited. I I felt in my heart that I really had to be there.

Alex Beadon 33:30
I love there’s so many people who say I applied the first time I didn’t get in the first time I up leveled my game I applied again, I was able to get in the second time. Like I just think that’s so number one. It’s great. It’s interesting, but it’s also such a testament to the types of people that are applying for together relaunch and the type of character that you are that you’re like, I am going to continue to try for this. I’m going to continue to raise my game like I love that part of the story. It’s so cool. Have you been able to take the together we launch launch strategy and use it again and again. Since leaving together we launch?

Sonia Rodriguez 34:11
Yes, of course. That’s the way I launch every time. I use the reins. I repeat the strategy every time and whenever I feel stress, because of course I am not perfect and I haven’t developed all the skills. But whenever I feel stressed, I remember your your rewards. Remember it is like a layer. Okay. And every launch, you’re going to be improving and are they adding or deleting or changing things? You don’t have to do all the things during this launch. You can you can change later. Okay, don’t doesn’t have to be perfect. It’s better done than perfect. That’s like my mantra I use it every time. Every time I launch, I review my notes, I review my notion with all the things that I have in there. What is missing? What What else can I do? And all the emails that you gave us, I use them all the time.

Alex Beadon 35:20
God, I’m so glad to hear that, like what

Sonia Rodriguez 35:23
to do each week. And I resist the temptation to that I had before. Before I just say, oh my gosh, I’m gonna launch next month. Yeah, I’m gonna. I know, that’s not the way it works. It’s so strategy. Many things need to happen before. And I love also that mindset that, okay, let’s launch and let’s see what happens. No, because as you haven’t strategies you already know. And you have the like the formula, okay to know, sometimes it works very well, sometimes you will exceed that formula, sometimes. No, but it’s okay. Because it’s part of being an intrapreneur. It’s like, fun to launch every, every time.

Alex Beadon 36:15
I love that you said that it’s fun to launch every time each launch is its own unique individual experience that you get to go on this journey to find your perfect people to invite them into your offer. And you know what a joy it is and what a blessing it is for us to be able to show up and magnetize the right people to us and be able to deliver this incredible experience to them. That just makes me so happy because that’s exactly what together we launch is all about creating is, you know, let’s bring together these launchers who are all using the exact same launch strategy. And let’s have fun together and see this, as you know, it’s not just this one launch that matters. This is one launch of many, and you have many opportunities to take the lessons from this launch, and use them again and again. Moving forward. What was the most unexpected thing that you learned from being together? We launched her?

Sonia Rodriguez 37:10
Oh, so many things. I didn’t know that you were delivering so much value. Okay, that was unexpected. And I was really impressed. Okay. There are so many things that I love about together we launch but I’m gonna say this. I love that you share what is it that you do in your own launches with your own team, the way you work with your own team. That way that also Laura is with us. I love all those things. Because that’s really like, like, like teaching from your heart and from your boneta vulnerabilities as well. Things that work for you things that didn’t work for you. And you share all that was all with us. I was very impressed that you gave us all the scripts for the emails and all the social media exactly what to post, I was very impressed as well, of the wellness energy that you have, during the launches, the meditations that I still do. The launching meditations, they connect with your vision, meditation. And I was also very impressed of the community. The community is really amazing. The weather will launch community, I was a little bit like I felt I felt like I was not like in at the same level of the girls. When I saw when I saw their goals. I thought oh my gosh, I’m not near their goal at 16 launches. I don’t know there’s a lot of money. I don’t know if I am ready for that. Maybe this is not the program I should have joined. But as soon as I realized it was a mindset thing. And when I saw that my main door was part of the together we launch membership. That also made me feel like a little bit nervous. But now know what once we start doing all the exercises, and I started seeing all the things I was so happy and feel so part of the community. And that really helped me to expand my mind. You know, because one day you cannot do a six figure launch if you have 5000 mindset. So that community was very helpful in order for me to stretch my mind as well.

Alex Beadon 39:53
So in your first launch with together re launch you had a $60,000 launch. The launch after that was Data $100,000 launch four months

Sonia Rodriguez 40:02
after, yeah, because I learned, I launched high

Alex Beadon 40:09
ticket, I think a ticket,

Sonia Rodriguez 40:10
high ticket that I was, I didn’t, I didn’t feel ready for that because I was selling $59 product. And then I changed to 1000 product. And but yeah, I have my first six figure launch. And I’ve had multiple six figure launches since then.

Alex Beadon 40:34
Amazing. I’m so glad to hear that. Congratulations on all of your success. It’s, I love like just listening to the way that you infuse intention into your everyday life. And you know, even just the way that you start your day, the way that you are intentional with your family and what you’re teaching your sons and the how you’ve built your your family into your team, it seems like you are just creating such a beautiful existence. And I’m so so happy for you. So congratulations.

Sonia Rodriguez 41:05
Thank you, Alex, for all the help and for all the inspiration that you are bringing us every day.

Alex Beadon 41:11
Before we finish, is there anything that you would like to share that I didn’t ask you about? But you feel like you really want to share with the audience?

Sonia Rodriguez 41:20
Yes, I want to say that if you are like hesitating to join in together, we launched like thinking, oh my gosh, a lot of money or is that for me, or whatever. I just want to suggest you to apply. And then to see. And I will suggest you to sit down, have your piece of paper and write again, your vision. What did you really want in your life has one beautiful life of your day, maybe you want to be you who is taking your kids to the school, or maybe you want to spend the day at the beach or maybe you want to pay your house or be an investor as one of my dreams. Whatever you want to do write your vision, but go go deeper and go deeper and deeper in your vision. What does that? What does that money really mean for you? What is it that you really want? For example, I right now have a big vision to have more my parents, okay, my dad was just diagnosed with dementia, that I say that correctly. And so I want to spend more time with them. I want to be able to bring more experiences to my father and to my mother as well. And cow cow will I be able to do that. My business is the vehicle. So my recommendation for you is sit down reservation go go deeper, go deeper, go deeper and have a plan. And in your plan if your plan is to have big launches, then Alex Beadon I have them are the ones that will help you. Not out.

Alex Beadon 43:01
Thank you so much, Sonia. I’m so sorry to hear about your father. I can only imagine how difficult that is. But I’m sending you and your family lots of love. And he’s very lucky to have you in his life. I want to ask you if anyone is listening and they want to learn more about you where’s the best place for them to find you?

Sonia Rodriguez 43:23
Instagram. DM me in my Instagram account.

Alex Beadon 43:27
Thank you so much for sharing Sonia. We really appreciate having you here. Thank you so much for listening to today’s show. I hope you loved it as much as I did. Just a quick reminder that if you are someone who has an online course or membership site with sales under your belt and you are looking to scale what you are already doing, send me a DM with the word launching over on Instagram. And let’s get to talking. I’d love to have a conversation with you about it. Again, thank you so much for listening to this podcast. I respect the time we shared together here and I can’t wait for you to listen to the next episode. Wishing you love leads and full acceptance. It’s Alex Beadon signing out.

 

S2 Ep.22 – What Taylor Swift Can Teach You About Online Business

In this episode, Taylor Swift meets online entrepreneurship. Listen in as Alex Beadon breaks down how the Grammy-winning superstar employs genius business strategies and how you can do the same with your online business.

Explore the power of storytelling that binds Swifties worldwide, creating an unmatched community-building model. Witness how Swift turns adversity into opportunity – be it public criticism or industry challenges, she transforms them into chart-topping success. Her journey is a lesson on resilience and creativity, setting a standard for dealing with negative feedback and business challenges. 

Delve into Swift’s evolution as an artist and a brand – from country music to pop and folk, embracing changes and remaining authentic throughout. This evolution is a testament to her endurance, reflecting on the concept of “ideal client” and the importance of evolving with them. Taylor’s consistent re-branding, from the Reputation era to the Folklore era, offers key lessons in online branding and brand recognition.

Be inspired by Swift’s work ethic, epitomized by her repeating performance schedule – it’s the ultimate demonstration of the ‘Rinse and Repeat Launch Strategy’. The parallelism between performing the same songs with gusto at each show, and sticking to a business launch strategy, underscores the value of consistency in achieving business success. Swift’s world tours, reaching tens of thousands at each show, remind us of the power of the internet. Your online platform can have a similar, if not greater, reach. Whether you’re an online entrepreneur, coach, or just starting to build your email list, you’ll find Swift’s lessons transformative.

Drawing parallels from Swift’s strategies, Alex shares practical business advice, tips, and insights to boost your digital product launches, enhance audience engagement, optimize online sales, and fuel your business growth. Whether you’re a fan of Swift’s music or not, her successful journey offers a trove of business inspiration that you don’t want to miss. Dive in, and let the celebrity branding lessons elevate your business to new heights!

After listening, I’d love to hear your biggest takeaways. Feel free to hit reply or DM me on Instagram!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

This offer made $466k more than the other in the same year. Here’s why.

Heads up! I have a special announcement at the end of this post – but first, I want you to let me know if this resonates with you …

✅ Are you an online course creator who feels like your business is your baby?

✅ You’re proud of your offer and you feel deep gratitude that you get to do what you’re passionate about in the world.

✅ There are hard days, of course, but you’re committed to your vision – so you hold the faith and keep showing up.

✅ You’ve had people buy (and LOVE) your offer – and when you find YOUR people, it feels like magic.

✅ You’re solidly making five figures in your business, but you keep hearing other business owners talking about six figures – and you just can’t fathom how that’s possible.

✅ The thought of pushing harder to scale your business just feels daunting and draining. Where would you even begin?

✅ Yet … you KNOW that more freedom, more wealth, more expansion is possible and you can’t help feel a twang of disappointment and dismay that you haven’t broken through to that kind of profitability.

✅ Truth be told, you’re deeply frustrated that you haven’t yet hit the six-figure mark.

✅ You know you have a valuable offer … but you’re tired of feeling like you’re constantly trying to sell, innovate and push to grow your profitability.

I want you to know that the way there is already paved. 💌 

If this sounds like you, you’re going to want to read to the end to find out more about my FREE Launch Expansion Method training! This launch method helped me earn $502k in revenue in 12 months, from one offer only – you can get access to learning this method for free.

Watch the Launch Expansion Method FREE training now!

Today I am going to share with you the power of launching …

🤫 Spoiler Alert: In this post I’ll be sharing with you the exact revenue made over the course of 12 months between two of my offers using two different strategies, and one critical difference that helped me generate a 1269% increase in profitability. 🤯

Now, I know that I often speak to you about the power of launching, but please – hear me out! Know that I wouldn’t have invested YEARS of my life into perfecting and sharing my Launch Method with you if I didn’t TRULY believe in it. After all, I wasn’t dubbed your favorite launch strategist and asked to share my six-figure launch secrets with Forbes for nothing.

Let me first tell you the story of my first six-figure launch.

I remember the first time I crossed the six-figure launch mark in January 2019 🥰. My business had been comfortably having five, and multiple-five-figure launches for years … and yet during this launch of my online course, absolutely nothing had been going to plan.

It was an extremely challenging moment in my business and I had to keep reminding myself that my past self had a brilliant, sound strategy. I decided to trust her.

It was the first time that I truly committed myself to doing the deep mindset and energetic work during a launch. I devoted myself to being of service to my audience, showing up daily, not giving a damn about the outcome and trusting that those who most needed my offer would find me.I completely surrendered to the process.

When the doors closed and I tallied my numbers, I’d realized that we’d done $103k in sales* … I was completely SHOCKED. I remember being ecstatic and the first thing I did was run upstairs to tell my Granny (her response was, “you know you have to pay taxes right?” 😂).

*This included predicted revenue from payment plans and, therefore, was not cash in hand.

This was in January 2019.

👉🏼 in May 2019, I’d replicated my success and had another 6-figure launch with Project Storyline,

👉🏼 by May 2020, I’d had my first multi-six-figure launch,

👉🏼 and in July 2021 I had my first cash-in-hand six-figure launch with Together We Launch.

At that point, I had cracked the code on my signature launch strategy and gained the confidence to know that no matter the circumstances, I could rely on this Launch Method. I now know that I can depend upon my launch strategy to get my offer into the hands of the right people and to reliably scale my business.

It’s a powerful transition as a business owner crossing from 5 figures into 6 figures.

And, can I tell you a secret?

You don’t have to sell year-round… to constantly keep pushing … to scale your business.

Launching has the potential to be soooo much more profitable than offering your courses evergreen.

Let me show you what I mean.

Here’s a look at two of my offers’ revenue over the course of 12 months ...

The first of these offers, Gram Slam, was launched as an evergreen product and made available year-round.

The second of these offers, Project Storyline, was launched 3x over the course of that year – and was only available for purchase during select open cart periods.

This is how my business made $466k more from Project Storyline than it did from Gram Slam in one year.

Launching 3x over the course of 12 months contributed to a 1269.54% increase in profitability.

Launching has allowed me to create unforgettable experiences for my community that they can enjoy and get immense value from EVEN if they don’t purchase. And, as you can see above, launching also creates momentum and excitement about your offers that an evergreen model often can’t replicate.

This is why I launch - and moreover, this is why I always try to launch multiple times a year.

Here’s a look at my business’ revenue over the course of 3 years …

We didn’t have to create new offers.

We were able to…

1️⃣ Create a strategic offer

2️⃣ Focus all of our energy, for a limited period of time, on creating unforgettable experiences and launching to our audience (instead of constantly feeling like we’re pushing for sales)

3️⃣ Recalibrate and recharge our energy so that we can show up and deliver our produce with as much focus and presence as possible

4️⃣ Validate that our offer is valuable and transformative, get feedback and gather testimonials

5️⃣ Implement any changes that can make the experience of our online courses more streamlined and impactful as possible

6️⃣ Launch this one offer time and time again, building upon our existing strategy, assets and profitability with each launch

This is the power of Launching with Strategy. This is the power of 🔥 The Launch Expansion Method 🔥 …

The Launch Expansion Method is a signature component to my Launch Strategy that will teach you how to scale your online course through launching.

This Method is for the online course creator who is ready to expedite the process of scaling their launch results.

Watch the Launch Expansion Method now!

In this jam-packed FREE training, I share with you …

💖 my $100k Launch Strategy
💜 the 4 phases of launching
💙 my 4 month launch calendar
💚 the 3 most effective sales closers from over 10 years in online business
💖 the Launch Expansion Formula that made one of our Launchers $35k in sales within 30 minutes of open cart!

But wait... There’s more!

PLUS, in the Launch Expansion Method training, I’ll be sharing with you how you can get access to two exclusive bonus training videos, “How to Create a Highly Converting Audience” and “How We Organize Our Business, A Tour of our Knowledge Hub” for FREE.

I’ve created a lot of free content but I’m going to be completely transparent – what I share with you inside of The Launch Expansion Method Training is by far the highest value, FREE content I have ever shared before.

I'd love to hear from you! I invite you to leave a comment below & let me know … 👇🏼👇🏼👇🏼

What was your BIGGEST takeaway from the Launch Expansion Method?

I can’t wait to read your comments!

xoxo,
Alex 💋
(your favorite launch strategist)

Want to learn how to create an online course?

Check out The Strategic Offer Incubator to learn how to strategically craft a successful online course or membership site – and the simple sales formula to get people in the door.

Ready to learn how to scale your online course through launching?

Check out Together We Launch to learn my six-figure Launch Strategy that allows you to play to your unique strengths and hit your launch goals, without sacrificing the lifestyle you’ve worked so hard to build.