#005 – On Kylie Jenner, Avoiding Burn Out, Staying Motivated, And 3 Things You Can Implement This Week
“Have you ever been to a busy mall with like a million people and everyone is talking? That’s what the inside of my brain felt like.“
Alex details her nitty gritty experiences this week in her business–the trials and tribulations of developing a Facebook Ad Strategy and her crazy and hectic workloads.
But in darkness there’s always a glimmer of light.
Learn how she overcomes her obstacles, declutters her path to progress and also discovers amazing insights that can help you and your business grow.
“The more that you put yourself out there, the more that your differences would stand visible to you.”
In this episode we talk about:
- Biggest Facebook Ad lessons of the week
- The book that’s made a big difference in my business
- Staying motivated, working hard & avoiding burnouts
- Why you should create content and put it online
- 3 things that worked for my business this week and could work for yours
Be with the Beads
IG: @alexbeadon
Facebook: Alex Beadon
www.alexbeadon.com
Must Read:
Essentialism – James Latham
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Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.
Transcript Available Below
Alex Beadon 0:00
In this episode, I share my thoughts on Kylie Jenner being a self made billionaire on the cover of Forbes. I share my biggest Facebook ads lesson of the week, I share a book that has made massive changes in how I approached my business. I talked about how I stay motivated, work hard and avoid burnout. I talked about why you should create content and posted online and I share three small things that I did this week that bettered my business and can better yours to welcome to On purpose. Do you ever feel like you’re trying to balance it all? nourishing your health while growing your business and living a life well lived? And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose
Unknown Speaker 1:01
Okay, guys,
Alex Beadon 1:01
let’s start the show off by talking about the one the only Kylie Jenner because everyone has been messaging me up on the Instagram being like, Hey, Alex, what do you think of Kylie Jenner’s new Forbes cover? So I felt like I was gonna make a video about it. But to be honest, guys, I am all about that simple life these days. I’m like, Hey, how can I simplify everything as much as possible? And that means covering it here on live podcast. So Kylie Jenner, for those of you who don’t know is Kim Kardashians, half sister. Yes, they share the same mother but they have different fathers. Kylie Jenner is 21 years old. She recently started I believe it was like three years ago started a makeup company first started selling lipsticks and lip liners and now sells a variety of different things from eyeshadow to blush and things of that nature. And Forbes most recently gave her the honor of being on their cover for the August issue or I guess it might be Yeah, August 2018. forms and the cover basically says America’s women billionaires, and then it says Kylie Jenner $900 million cosmetics Queen at 21. She is said to be the youngest ever self made billionaire. Welcome to the era of extreme fame. Leverage. Okay, so lots of people have messaged me, and they’re like, hey, what do you think about this? My first initial response was probably similar to everyone else’s, which was a self made billionaire. Like can we really call Kylie Jenner? A self made billionaire? I’m not sure if that is like legitimately true, like, is she self made? But the more I thought about it, the more I let it simmer in my mind, the more I realized that. Yes, she was born with privilege. Yes, she was born into a family that has a lot of business experience that has been extremely successful. They have a lot of access to money. And then I’m sure by the time she started her her company, she already had a lot of money in the bank. So yes, all of those things are definitely advantages that she had over the average Joe, but it doesn’t necessarily stop her from being 100% self made. Like when you really think about it, we are all given a hand of cards when we are born into this life, right? So no one is born the on an equal level as everyone else. Some people have certain advantages. Some people have certain disadvantages. I believe that the key in life is really looking at the cards that are the hand of cards that you’ve been dealt, and really figuring out like, how do I play with this hand and have the most fun possible and make the most positive impact possible? Like I think that’s really what it comes down to. So I don’t believe that as business owners, we should be looking at this Forbes feature of Kylie Jenner on the cover and 21 with a $900 million cosmetics company and being like, Oh, she’s not self made, She doesn’t deserve it. Instead, I think we should look at it and be like, Dude, she actually killed it with the hand with the hand of cars that she was dealt, she took all everything that was at her disposal, she really turned what she had into this amazing company. And that in and of itself is a huge accomplishment, whether you are someone who starts with a ton of money in the bank account or not, right. So like, even if you look at it, there are so many examples of this of people who are born into successful family companies, right family businesses, it is actually probably more likely that if you’re born into a successful family, that you’re not going to try as hard that you’re going to be less driven, that you’re going to really just kind of waste your life because you don’t have to be working. I think the fact that she has done what she’s done is a huge accomplishment regardless of the fact that she’s super famous or that she was born with a ton of money like to me the fact that she was able to take what she had and turn it into something bigger is worth celebrating and I celebrate it I look at her and I’m like dude, I see your success. I think it’s awesome. Carry on with your bad self like, I don’t think we should be looking at her and being like Oh, like she’s not really self made. Yeah, but, I mean, it’s not her fault that she was born into that family. You know, it’s not like she cheated her way to be born into that family. So I don’t know that’s just my two cents. I don’t really like paying too much attention to these types of stories until like the drama and like, was she self made was she not self made, but so many of you guys seemed super curious as to what my take on it was. So that’s my take guys like Kylie Jenner you are self made. And you definitely were born with privilege, but there’s nothing that you could do to help it and you’ve done the best with the cards that you were dealt. And so for that I give you mad respect. Okay, so we’re gonna dive into what’s been present for me this week. Okay, guys, have you ever felt I don’t know if this has ever happened to you, I’m sure it has, where you are on a long flight. When I say long flight, like maybe 24 hour journey flight where you are literally changing planes like two or three times, you have layovers, you have to wait hours upon hours upon hours in different cities. When you’re on the flight, the flight just literally feels never ending. How many of you have experienced this because if you have, you will know that by the end of the journey, you’re literally on your final flight, the plane is starting to land, you can feel yourself like literally falling downwards in the sky getting closer and closer to the land, you can see the lands beneath you getting bigger and bigger as you come in to land and it still feels like you are so far from home. Like, you just cannot wait to get off the plane. All you can think about is oh my gosh, I have to go through customs. I have to go through immigration, I have to get my luggage. And then I have to drive home and you’re just thinking like, oh my gosh, can I just get home? Like, is it possible for me to just get home because I feel like I’ve been on this journey forever. I just had a journey like this. It is like way too close. In my memory. I was flying from Hawaii to Port of Spain here in Trinidad and I had to fly through LA and Houston, it was just one of those neverending fights. That is what my business feels like right now. Like that’s the stage that I’m at in my business where it just feels like, we’re working so hard. And we’ve been working so hard for so long. And we have this like this goal in mind of what it is that we’re trying to accomplish. And it just is like, when are we going to get there at least with a flight you can be like, okay, you know, in five hours, I’m going to be at home, I’m going to be showered, I’m going to be in bed. In business. Sometimes you have no frickin clue when you’re actually going to hit your goal, like when is it going to happen? So that’s kind of like the stage that I’ve been in. And when you’re in this weird stage of like, just trying to wait it out until you achieve your goal. Your mind can play tricks on you, your mind can play tricks on you. So it’s really important for me that I’m super aware of the entire time of like, yes, we’re working towards this goal. Yes, it’s starting to feel more and more difficult because guys with this, so I’m launching Grand Slam for those of you who are unaware, Grand Slam is my online course. It’s all about Instagram stories. I launched it back in April, no, March, April. And it did super well like how to six figure launch. It was amazing, like nailed it seriously more than doubled my goal, it was amazing. But doing launches like the one that I did in March and April, where we are like literally opening the carts for seven days. So basically people can only buy over a seven day period. I’m so used to that I’ve done that so many times. To me that is like very what is a very familiar territory. Whereas what I’m doing right now with these Facebook ads and trying to create this evergreen funnel, that’s 100%. Working over on the land of Facebook is a totally different ballgame. And we have a goal that we want to be selling 11 grand slams a day, over like directly through Facebook and that funnel. And it is just taking us so much longer than expected. And guys, literally every single week, I’m learning something new and new and new, a new a new about Facebook ads that I had never known before. Right. So it’s just this really interesting time where it’s like, I have this level of impatience because I’m just like, oh my god, I just want to figure it out. And then at the same time reminding myself that I will figure it out and that life doesn’t happen on my timeline. And I just have to kind of trust that I’m going to get there at the time that I need to get there. And that I will figure everything out when I need to figure it out, if that makes sense. So it’s like this weird thing where it’s like, it’s testing my trust, it’s testing my faith. I’m still like, you still have to be hitting the ground running because like we don’t have time to lose. And every day is like we were losing time and we’re losing money. And it’s you know, like I said, it’s like a race like when are we going to figure this thing out is this really interesting time because we are making so much headway every single day like every single day, we are making strides forward and yet it feels never ending like it feels like we’re not really making that much progress. So that’s kind of where I’m at in the business right now. That’s like really the stage or like the feelings that are coming up for me so Do what it requires me to do is constantly remind myself like, what it is that I’m working towards, why I’m working towards it. And it’s also made meditation, stillness. And time alone matters so much more so that I can really have that time to check in with myself be present with myself. And to find the truth behind all of those different questions like you when you’re when you’re like, you know, work, work, work, work, work, work, work, sometimes you just sit back and you’re like, oh, my gosh, like, what is this all for? So it’s just like a constant reconnecting with like, Hey, this is what you’re doing this for this is what you’re working towards. This is the level of commitment it requires. And if you’re not keen on it anymore, or if it’s not worth it to any more than Cool, let’s stop.
But hopefully you have those sessions. And you’re like, oh, yeah, that’s why I’m doing this like, to me, keeping that high level of motivation to make sure that I can continue going, is all about connecting inwards, and like really having that time where I can be like, oh, yeah, that’s why I’m doing it. So yeah. If you’ve ever experienced any lack of motivation, I highly recommend that you meditate, spend time alone, really, like ask yourself the important questions, why am I doing this? Why does it matter that I do this? Is this something that I want to stop doing? Is this something that I’ve been doing for so long, and it’s not working? Because maybe I do need to stop doing it. Like, there are so many questions that you need to be asking yourself that you really need to be honest with yourself about. Okay, so now that I’ve kind of mentioned like, the energy around the business right now, which is really like, are we ever going to get there? Then comes the point where like I said, I spend time alone with myself like reevaluating being like, Am I moving in the right direction, you know, is this something that is worth my time, once all those things have come to fruition? You’re good to go. In this case, I want to share with you some Facebook ad lessons that I’ve learned this week. So we really sat down at the beginning of this week, and we took a look at what’s working, what’s not working, there are different stages of our marketing funnel. As every guys, when I’m talking about me, in this podcast in my business, I want you to always be translating it into your business, right? So for me, I’ve created this marketing funnel, and it’s all on Facebook. So I’m looking at each and every single like success rate of like, okay, what is our goal? For this level of the funnel? What is the successful conversion look like at this part of the funnel, right? And really just breaking down step by step? What does success look like so that we can compare where we are at and how we are currently performing with where we need to be at so that there’s no confusion of, you know, where are we going wrong? Instead, we can get super clear on where we’re going wrong, we can be very, very specific about oh, hey, this is the glaring problem here. So we did it, we sat down, we broke it down. And we realized that a big problem we’re having is that people are not watching our free pieces of content. Now it’s interesting, right? Because I’ve already done the launch for Grand Slam, I’ve already proven that the launch works, because I did it. Like I mentioned back in March. So the question is, why isn’t it working? Now what is different last time that I launched Grand Slam back in March, April, I hosted all of the lessons on a an individual website, it was a website that people got special access to when they signed up, and they can log in and watch the entire video right now I’m sending them these free videos in their Facebook newsfeed as ads, which seems all great and fine and dandy and everything because hey, they don’t have to, like opt in like you’re making it so much easier for them. Wow, that’s amazing. But what I did not factor in is the fact that these 20 minute long videos that worked really well on a separate website with no distractions are now not working. Because people are on Facebook when they’re watching them. And guys, I don’t know about you. But when I’m on Facebook, I’m distracted 100% of the time, I’ve got messages coming in. I’ve got notifications coming in, people are popping up as like coming up saying, Oh, this so and so went live, do you want to watch their video, it is very distracting Facebook is a distracting place. So it is no surprise to me when I look at the data that most people are not watching our 20 minute long free content videos, even though they are jam packed to the brim full of value. Right. So what did I have to do? I then have to decide, okay, this isn’t working. Number one, clearly, number two, what are we going to do to solve it? So the problem that we have first and foremost is time, I don’t have time to keep tinkering with this Facebook ads strategy that I’ve never done before to try and get it to work. And I don’t have the money to keep throwing out this to just cross my fingers and hopes and hope it works. Right. So number one, I have to have another strategy. Is that what I want to do? No. Do I want to divide my time and come up with a brand new strategy? No. Is that what I have to do right now? Yes. So basically what we’re doing is we’re going to be continuing on experimenting with the current Facebook ad strategy, while at the same time pretty much 100% replicating our old Facebook ad strategy, which to be honest with you, we didn’t really use Facebook ads for. But the strategy had nothing to do with keeping all the content on Facebook, like the new strategy does. The old strategy was just hey, sign up for my emails, and I’m gonna send you these emails, you’re gonna get free value of how to edit your Instagram Stories delivered straight to your email inbox. I know that works. I’ve done that before. It works, it converts. I know that’s tried true and true. Is that true? I know that’s tried, true and tested. So we’re going to basically create new Facebook ads, that’s just asking people very simply sign up for our email list, while we spend less of the budget on really tinkering with this new strategy and really trying to make it work. And I think this is a great lesson for everyone guys, people told me, like Facebook ads, strategist, people who are professionals basically said, Alex, you need three months to really get this strategy up and running to a point where you can solidly rely on it. And I was like, Nah, I can do it in a month. Like, you know, I’m smarter than the average Joe, I can figure this out. No, I’m now realizing they’re 110%, right, because every week, I’m continuously learning more and more and more and more and more about this Facebook ad strategy. So I’m going to, you know, turn up the volume on my patience levels and wait it out and simultaneously go back to what has been working for me, which is using the email marketing strategy instead of just relying on the Facebook ad strategy. So that’s my lesson for you the lesson and basically how you can convert that or translate that into how to work for you is that people aren’t spending all day every day on Facebook and watching 120 minute video, like I would be curious if anyone watching this has ever watched a 20 minute video on Facebook, because I know, I never watched long content on Facebook. So if you’re someone who’s investing time, money and energy into Facebook ads, the shorter, the better. The shorter, the better. The shorter, the better, better, shorter, the better. That was weird. That brings me quite swiftly onto lesson number two. Lesson number two. And I don’t know why I’m numbering these, these really aren’t in numbers. This is just the second thing I wanted to talk to you guys about.
Prioritizing and your business, right? So I’m the kind of person who it’s like, Okay, I’ve got my I’m like a huge content creator guys. I love creating content. If it was up to me, I would create content all day every day. I freakin love it. self expression is very important to me. So I like I like making content. I have multiple content pieces. During my week. I have Monday mantra I have work with me Wednesday, I’ve now started this podcast, I wanted to start an IG TV channel where I post once a week, there’s so much that I want to do and yet there are not enough hours in the day. And I think this is a big problem that I see a lot of entrepreneurs have is that in a legendary world, me and Laura have this joke where we talk about like this legendary day where like, basically, we’re gonna have everything figured out and we’re gonna be able to do all the things that we want to do. We’re just not quite there yet. Right? So like when I talk about in a legendary world, yes, I would be like the content creation QUEEN and i would have multiple podcast episodes coming out. I have daily emails coming out. I would be on IG TV every single day. But I don’t live in the legendary world. I live in a world in which I need focus in order to get my things done. Right. So what does that mean? That means I had to really sit down and be like, Okay, right now I’m drowning in work, drowning in work. And that’s not good. Like, that’s not healthy for my business. That’s not healthy for me. I’m going to burn out if I keep going at this level. So what can I take off my plates? How can I make my life easier? What is unnecessary? And I would highly suggest if you’re listening to this episode, right now that you make a list of every single thing that you can cut from your business that is not necessary. So for example, Monday, mantras what I like to have a Monday mantra every week. Oh my gosh, yes. What I love it to be a part of my my online platform. Yes. Is it doable right now? No. So I’ve literally just decided, You know what, Monday mantra I’m putting you on hold. Work with me Wednesday? Would it be great if I could do an amazing work of me Wednesday, every single Wednesday? Yeah, that’d be friggin awesome. But you know what, right now, I don’t have the time because I’m so busy focused on how to get all of these funnels up and running and working to a beautiful, pristine place. Right. So what does that mean? That means that instead of doing work with me, Wednesdays on my new camera, and really like going above and beyond and using my GoPro and like using all my tools and equipment that I really want to use, so where I can, like show off my creativity. No, I’m going to take it back to a much more doable level where I literally just use my iPhone and post what I’m doing throughout the day. Right. So prioritizing really means like looking at what is necessary to move the business forward. What can you get rid of work in order of priority? Because you can’t do everything. There’s this amazing book called essentialism. I absolutely love it. It is one of it’s like one of those books that legit changed my life. And the core message behind the book is basically simplify like Simplify, simplify, simplify, simplify, simplify. If you can focus on one, like doing one thing really, really well, you could do it to a 100% level, or maybe like a 95% level, if we’re being realistic. If you’re working on 10 different projects, you might only be able to get to 9% on each of those projects. So you’re still working just as hard on those 10 projects as you would be on that one project. But instead of having 10 projects, where you’re only at a 10% level, you have one project that you’re killing it at. Right and like that’s really where my head space is right now is like what can I get rid of? How can I simplify my my work life and my workload? Laura, having Laura here, and actually, I’m super sad, today’s the last day that she’s going to be here, she leaves tomorrow to go back to New York. I’m going to miss her a lot. But it’s been so beneficial to have her here. Having her here has shown me so much of like, number one, why hired her to begin with she is phenomenal. Number two, we are the most epic team that ever existed, the things that she’s so good at are not my forte at all, and vice versa. So we complement each other really, really well. And it’s just I just feel this deep sense of appreciation of having her around. In the business of having had her here physically for the last two and a half weeks. She’s had such a positive impact on the business. Like I can just see her she’s like trying to systematize things. Is that a word? systematize systematize. Yeah, it’s a word systematize things, she wants everything to be organized. She wants there to be a flow and a system and a process. And I freakin love that about her. So I’m super happy to have her on board. And just having our hair over the past few weeks has just shown me all of the ways that like I could be better, right. So for example, I’m the kind of person I have a tendency of like leaving things until the last minute that has to stop. And actually it has it has been stopping, which is something I’m really proud of. And something that I’ve spoken to Laura about. And I’m like slowly but surely I’m getting better at being less of a procrastinator because it’s now starting to hit me that when I drag my feet on things, it holds the whole team back, right. And then also something that has come to me that Laura Laura pointed out, we were having lunch the other day, and I was talking about all these things I wanted to do. And Laura was like, I’m trying to take things off your plate, and you keep adding more things to your plate. And I was like, Oh my gosh, I need to write that down. Because that’s such an aha moment like, it’s almost as if my brain is wired to believe that I have to be working at this max capacity. Just like running, running, running, running, running all the time working, working, working, working, working all the time. And now I’m starting to realize with Laura here, when I take something off my plate, when someone else takes that responsibility, it does not mean that it’s time to add a new responsibility to my plate, it means focus in more on my existing responsibilities. So that’s been really huge for me this week, as well. It’s just, you know, not adding unnecessary things to my plate. Another aha moment I want to share with you guys is I launched this podcast, and it gave me a whole next level of clarity. What do I mean by that? Okay, so I’ve been wanting to start a podcast for at least the last 12 months. And I knew that it was definitely a huge overtaking. I didn’t, I did not want to really take action on it. Because I had so many other things going on, I had my YouTube channel, I was just maxed out right when my youtube channel disappeared. Which by the way, it was very traumatic. I had been working on that YouTube channel for seven years, it had 200 videos and more than 2 million views. And one day I woke up and it was gone. But that’s a story for another day. When I lost my YouTube channel, it made me realize that this was an opportunity to focus on something new. That’s why I decided to change on over to the podcast and to try something completely different. Am I taking that action step? It has just allowed me to connect with you guys in a totally different way, like hearing from you guys on my Instagram, direct messages, hearing from you guys on the reviews, especially the reviews, it’s just been so so great to read all of your amazing reviews and to hear your reflection of the podcast and what the value is that I bring to your life through the work that I do. And that has been just, it’s just brought me so much clarity, like, the more the more I put myself out there in these different ways, the more clarity I’m able to have on my business and on my brand and on who I am in this world and on the value that I bring. So having said all of that if you are someone who’s constantly asking yourself, you know, who am I Where do I fit into this online world? What’s the value that I bring? I guess what I’m just trying to say is that you don’t need to have it all figured out. But the more that you put yourself out there, the more that your differences will stand visible to you. Like you won’t know what makes you different until you put yourself out there a lot of times getting people’s feedback of of what their experience of you is, that’s what’s going to allow yourself to see, oh, this is what makes me different. Like, I’ll never forget, I started blogging and people will really was when I started making YouTube videos, people would tell me again, and again, like the number one comment I would receive is, Wow, your energy is amazing. People would be talking about my energy again, and again and again, in the comment section. That’s when I started to realize, Oh, my energy is quite different than everyone else. Like, that’s something that’s different about me that I bring to the table. Now with the podcast, for example, a comment I’m getting again, and again, it’s like, wow, you are talking about strategy. And you’re talking about the soulful side of things and like you’re very reflective and self aware. And that just brings me to a whole next level of like, oh, wow, that’s what makes me different. So if you’re wondering what makes you different, or what makes you stand out, I can definitely tell you that putting content out there, and actually being visible in the online world is only going to help you get more clear on who you are and what makes you different. Right. Another big thing for me this week has been burnout. I have been the common theme in this podcast so far is that I work hard. And I get tired.
But it’s just it’s this is just one of those phases. This is one of those seasons, the longer you listen to the podcast, the more you’ll realize that like my business is full of seasons. This is just one of those hardworking seasons, right? It’s super important to know yourself. Every one is different. Every entrepreneur is different. You need to know when it is vital for you to stop, slow down and take a break. 100% Because I know it’s so easy to be like I have to hustle. I have to hustle. I have to hustle. I have to hustle. Gary Vee says I have to hustle. Gary Vee sleeps for hours. And I have to hustle. Like, you look at all of these people who are who are working at this extreme level of work and you compare yourself to them. And you’re like, wow, like, I don’t work as hard as she does. I don’t work as hard as he does or whatever. At the end of the day, you need to figure out what is your highest productivity level. And that might mean taking a nap for three hours every day or like whatever works for you. Right? But like really understanding listening to your body, taking note of your patterns of like, what does it feel like in your body? When you’re hitting a wall? What does it feel like in your body when you are about to burn out? How can you tell the difference between I need a break and I’m just trying to procrastinate, you need to know yourself and know your body well enough to know when to stop know when to take a break and know when to keep pushing through. For me. Like I can tell you right now I know I’m hitting a brain when my brain I know I’m hitting a wall, when my brain feels like it’s overheating. I can feel it like physically in my head. It is just like one of the biggest signals that I need to slow down and take a break. And if I don’t take a break, and if I keep pushing forward. So for example, this week, I feel a lot of pressure because Laura is here. I want to maximize the time that we have together. So I’m really pushing myself to work as much as I possibly can. Because of that when I start to feel that little, like signal in my brain that’s like, Hey, you’re reaching burnout. I’m like, Okay, I know. But I really need to work right now. So I’m just gonna push through a little bit more, a little bit more, a little bit more. I’ll drink extra water though. And I’ll make sure that I’m getting enough sleep and I’ll cut out the alcohol but like I need to keep rolling. I need to keep going right? What ends up happening then is that I end up like my body basically experiences something that forces me to slow down. So like yesterday, migraine hit me, I will tell you what, that migraine hit me and guys, I get light sensitivity, migraine. So like the light is just the worst thing I just have to lay in bed. No sound because talking hurts. no sound, no light. I get my blindfold on and I just have to rest. And it’s so interesting because yesterday when that happened to me, I was laying in bed I had my blindfold on. And the entire it was like my mind was like how to describe it like you ever been to like a busy mall where there’s just like a million people. And everyone’s talking like that’s what the inside of my brain felt like I could not stop thinking about what had to be done and what was next on the to do list and what what I was missing out on and like so much so that I had to like keep like pausing my nap to text Laura and be like oh hey and let’s not forget this. Oh and let’s not forget that and like oh I need to write a note for myself about this.
That is super problematic like that moment of me really not being able to really press stop when I most needed to press stop was a big wake up call for me. I’m like yo, this is this is super problematic. I think oftentimes, I’m such a high. How to call me on Like, uh, hi, I’m a high achiever, I want to achieve things I want to, I’m very like focused on what it is that I want to do, right. And it’s like almost I become obsessive is like, Oh, that is my end goal, and I have to achieve it. But it’s like, it’s not the end of the world, it should not be what your entire life revolves around. And I think right now I’m at this weird place where it’s like, I know I’m in this season of work. So it’s almost like I’m excusing myself and letting myself work, work, work, work, work. But there has to be like, there has to be a time where I switch off, and there has to be like, Oh, my gosh, guys, meditation is so freakin important. Because it’s not until you stop and slow down that you realize how fast your brain is going. So for me, meditation works. For me journaling really works. But it’s hard because I like to journal on my computer. And at this point in time, I can’t even be on my computer. If I’m being honest with you, it’s just too much like when I switch off, I need to fully fully fully switch off. I feel like really and truly, that’s what this week has been focused on. And that’s what this week has been all about. It’s just like, pivoting our strategy to make sure that even if even if we have to stretch out that that Facebook ad strategy goal to three months that we’re still hitting our income goals each month, simultaneously, like trying not to kill myself by overworking myself, this welcome to entrepreneurship, entrepreneurship one on one, how to avoid death through overworking. But no guys, really and truly, this is just the season, there will be I feel like we’re at the beginning of this journey together, you’re definitely going to see a change in pace over the next few months. But right now, that’s just kind of where I’m at is like, how do I really make sure to balance out this life of mine so that I’m enjoying myself and not burning out and simultaneously getting everything done that needs to get done. So moving off of that topic and onto something that is probably a little bit more helpful for you and a little bit more solid, and something that you can take action on. Number one, curating your Instagram feed this Sunday, I completely switched off from work, and I was going through my Instagram feed, which is something I actually really enjoy doing. And I realized it had been a while since I curated my feed. My Instagram feed is like sacred space, I do not want you in my Instagram feed, if you are not adding good vibes to my emotional well being and to my energy. This is nothing to do with the way I feel about you as a person. This has nothing to do with you know me not liking you or me not liking your content, it is literally just something that I do to really make sure that I am being conscious about the content that I’m consuming. So what does that mean? That pretty much just means going through my Instagram feed and reviewing every single person I’m following. And if that person isn’t bringing or if that person is not adding something to my energetic table, they gotta go, which means I either unfollow them, or I mute them. In case you didn’t know, Instagram has a feature where you can mute people. For me, this is less of a big deal, because I have a personal Instagram account where I follow all of my friends and family. And I have a separate account, which is 100% business where I follow people who inspire me and people who I don’t necessarily know. So for me, to be honest with you, when I don’t like seeing someone’s content, I have a tendency to just unfollow them, because I don’t have a personal relationship with them, they’re not going to realize that I unfollowed them. If you’re someone like I used to be who had her personal Instagram mixed with her business, Instagram, and you don’t want to unfollow your friends, because then your friends gonna be like, Wow, I cannot believe you unfollowed me That must mean that you don’t love me. And they’re going to take it personal and blah, blah, blah, just mute them. When you’re scrolling through your feed. If you see an image and you’re like, I don’t really care about listening to this person anymore, they’re not bringing anything to the table, tap the three dots on the right hand side of their username and just press the mute button. And you can mute their posts or you can mute their posts and their story. And to me, that’s super beneficial. Another thing when you’re going through your stories on Instagram, if you just tap and hold on someone’s face, it gives you the opportunity to mute from there as well. So fun fact, for those of you who may not have known that that was an option. It is a game changer for me. And I highly recommend that you take maybe 15 minutes today or any day this week and mute or unfollow the people who are not bringing something to the table. Another thing that I did this week that I think is super beneficial for any business owner is I updated my email signature. This is one of those things that makes a huge difference. Because if you think about how many people you are emailing on a weekly basis, it adds up even if it’s just one person, it’s still an opportunity to share whatever it is it’s current in your business with that one person. So I recently changed my signature to now mention the fact that I have a podcast. I added a cute little graphic at the bottom with a picture of me. But you can use your email signature to talk about maybe a free opt in that you have. Or maybe you have like a special sale that’s coming To up or a promotion or something, I think that using your email signature is a really great and easy thing that you can do in order to communicate whatever it is that you’re currently working on. Last but not least, this tip is a game changer. Every night I go to bed, I have a tendency, and I think this is a human tendency of just like listing out all of the things that I didn’t get to today. Oh, I wanted to get to Facebook ads today, but I wasn’t able to because XYZ Oh, I wanted to email that person today. But oh my gosh, how did I forget, I can’t believe I forgot. And I still have to do that. I just spend like literally so long at the end of the night thinking to myself about all of the things that I didn’t get done. And it hit me a few nights ago, I was like, This is crap, that I’m not allowed to talk to myself, like this guy’s like, any type of negative talk any like, this is why you have to really be the bodyguard of your mental thoughts, because otherwise it just gets out of control. I do not allow myself myself to speak poorly to myself or beat myself up. So as soon as I catch that happening, I have to step in and be like, Okay, how do I turn this around? Instead of spending five minutes before I go to sleep? Basically beating myself up for all the things I didn’t do? How about I consciously decide to focus on all the things I did do? What did I do today? What did I accomplish today? Because it leaves you feeling so much different when you go to sleep. Thinking about all the things you did do and how awesome you are and how you killed it today, as opposed to all of the things that you didn’t do. You’re going to find that this is a common theme in the world about experience like rewriting all of those dots that aren’t necessarily bringing you any value at all. Thank you so much for listening to today’s episode. I am just so happy that this podcast is in existence. This is now the third week guys, this is the third week and I’m just I’m feeling really good about it. It’s definitely been a different way of expressing myself. And I feel like you guys are feeling that too. There’s definitely like a deeper level of connection. And it’s just it just connects you on such a personal level, which I absolutely love is totally up my alley. What I want to ask you to do is if you enjoy this, can you please take a selfie of yourself listening to this podcast and post it online? I love seeing pictures of you guys listening to the show. share with me what your biggest aha moment has been send me a DM and let me know what did you think of this episode, you have no idea how much it fuels me to hear from you. Like obviously, if you didn’t take away anything from this podcast, then don’t hit me up that is not necessary. But if you did, like literally just take two minutes and message me and be like, Hey, Alex, this part of the podcast really hit home for me. Your feedback guys makes such a big difference like someone messages message me this week on Instagram. And they basically told me how my podcast had helped them and how they had interpreted what I had said and it was in a totally different way than I had even like I didn’t even mean for them to interpret it in that way. But that’s so cool that it can bring benefit to so many different scenarios. So I just want to say thank you guys so much for you know being a part of this community with me. Thank you for being with me since day one. I really appreciate it. And I will talk to you guys again next week. Bye. Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcast, select it then scroll down until you see write a review and then type away at the beginning of the next episode. I will be picking one review one special review My favorite review of the week and I will be reading it out for all of you guys so you definitely don’t want to miss out on that. I hope you really enjoy your week and I will see you guys again next time stay on purpose.
