#003 – 3 Facebook Ad Secrets, Identifying Business Priorities, Anxiety and Stress

In this episode Alex shares:

  • Her lessons in launching this podcast & why it took so long
  • How she is setting up Gram Slam’s new evergreen marketing funnel
  • Why she decided to do Facebook Ads herself instead of outsourcing it from the get-go
  • Her Facebook Ad Strategy
  • The 3 Facebook Ad Secrets she’s learned over the last week that you should *definitely* know about and implement
  • How she juggles multiple social media platforms
  • How she identified business priorities this week
  • How she’s managing having Laura visit as both her bestie *and* the Operations Manager
  • How stress is showing up physically in her body & how she’s handling it
  • How she pushes through stress even when she’s committed to living a stress-free life
  • How her business is currently experiencing major growing pains
  • How she has been prioritizing self-care

Episode 003 of On Purpose With Alex Beadon is a good one. Alex opens up about 3 big Facebook Ad Secrets that anyone can apply to their business. She opens up about what it’s been like personally as the business goes through a period of intense work and hustle. She also discusses entrepreneurial stress, and shares how she copes with it.



“No one is going to spend your money as carefully as you will spend your money” – Alex Beadon

“The one thing I really like about a podcast is that it really unites people who are like-minded.” – Alex Beadon

“Take a look at your competition, not so you can copy them but so you can possibly create something super different that gets the attention of your prospect.” – Alex Beadon

“As business owners it’s good for us to know the experience that our ideal client is having.” – Alex Beadon

“I hired my best friend! It’s such a dream come true.” – Alex Beadon

“I wake up first thing in the morning, and I can feel the anxiety in my body.” – Alex Beadon

“I can’t count the number of times this week I’ve told Laura, ‘OMG, I love my job!’ I love doing this, this is so exciting to me. It fuels me – the unknown, the uncertainty. I’m just excited by it. Even though there’s so much risk and I can’t promise I know exactly what the end result will be, I love it. I just think all of this is so much fun.” – Alex Beadon

“I know this busy period isn’t forever, I know I’m putting in all of this work for an end goal.” – Alex Beadon

“I know and have deep trust that this is me getting to the next level” – Alex Beadon

“If Alex from 8 years ago could see Alex today, she would be so proud.” – Alex Beadon

“I’m encouraging you to celebrate whatever you have to celebrate and how far it is that you have come” – Alex Beadon

“As much as I would like to say “I’m superwoman” I won’t burn out – I’m only human…. So prioritizing self-care is a priority in the next week.” – Alex Beadon

When you’re done listening, make sure to head on over to our Podcast Page and LEAVE A REVIEW! We have a goal to get 100 reviews within the first 7 days and I NEED YOUR HELP in order to make it happen, so be sure to subscribe, leave a review and then tell your friends?


Hey friends! 

As you know … I’m always looking for new and interesting ways to connect with my audience, and what I’m going to share in this post is one of them.

A few weeks ago I got an email from a company asking if I’d be interested in collaborating with them. Let’s be real: I get emails like this *all the time* and I have literally *never* said yes because I’ve never actually been interested in any of the softwares, products or services.

But when I looked into this tool I was blown away and immediately knew I would love it.

What is it, you ask?

It’s called Interact.

Interact is a website that allows you to create quizzes, embed them onto your website, and prompt people to sign up for your newsletter list at the end (if you want).

I’ve *always* loved quizzes but have never found a tool that I thought would work for me. Interact seemed perfect because not only do they have lots of options for the quiz and how the answers work, but it also has the function to make your quiz *really pretty*.

My FAVORITE thing about Interact, though, has to be the impact that I *know* this is going to have on my list-building.

I only just started using it yesterday, and I was BLOWN AWAY by the fact that more than 300 people completed our quiz in less than 24 hours!

PEOPLE CLEARLY LOVE QUIZZES hahaha. And if used properly, you could even create a detailed PDF with their results which they could get access to only upon signing up to your email list.

For the quiz I created, my goal was to build buzz around my new online course, Gram Slam. So I created a quiz to help them find their Ideal Story-Telling Type. At the end of the quiz, when they received their results, instead of prompting them to sign up to my email list, I prompted them to learn more about their Ideal Story-Telling Type by signing up for Gram Slam and sent them directly to the sales page.

I can see this being used in so many creative ways as part of my marketing strategy moving forward, I’ll keep you updated and let you know how it goes!

With love,

P.S. Because I love Interact so much, I’m now an affiliate! So if you’re going to join Interact, make sure you join here!




A marketing lesson from Justin Bieber


I’m not gonna lie … the first time I heard the song, “Love Yourself”, by Justin Bieber, I rolled my eyes in disdain. I couldn’t quite place my finger on it, but I just *did not* like the song. The funny part is that today, I think it’s pretty great. I actually enjoy listening to it, I choose to play it, and I know almost all the lyrics (my momma don’t like you, and she likes everyone).

It got me thinking about converting a potential customer, into an actual customer … and how very similar it is to Bieber converting me from someone who *didn’t* like the song, into someone who did like the song.

In marketing, they say that it takes a potential customer at least seven times of being exposed to your marketing message before they actually decide to take action and buy from you. SEVEN TIMES. (It’s called the rule of seven)

One of the most common qualities I see with my clients is a fear of promoting themselves. They don’t want to come across as too pushy, too salesy, or too spammy. Which I totally get, but here’s the thing:

Your potential clients need to be exposed to your marketing message multiple times for it to have any impact. You mentioning it once will not do the trick.

I understand that you don’t want to be salesy or pushy or spammy, but finding a way to incorporate it into your content marketing plan in a NATURAL and AUTHENTIC way is going to do you (and your business) a world of good.

I’m thinking of doing a video on this topic and adding it to The Spark Lounge next week. Watch this space. (See what I did there? ;))

I’m off to practice my dance moves.


Witness an incredible sales page


Hey Dream-Chaser,

This week has been a crazy one – I’ve had some HUGE WINS within my business, which I’ll be sharing with you at the end of the month on the blog :). But I’ve also had some craziness (like Blue getting into a whole bunch of chocolate). I’ve started to realize that the deeper I get into dedication and devotion to my business, the happier I feel – and lately? I’m on cloud 9! 🙂

Hey – do you ever wish you knew what a great sales page looked like? 

Today we’re taking an inside look at someone who’s doing it RIGHT on this week’s episode of Thursday Throwdown! Trust me, the tips you’ll learn in this video are going to inspire you to get your sales page on the right track!

I hope you LOVED today’s video! If you did, share it with a friend!

Leave a comment now:

What does your sales page look like?

I really want to hear from you!

Rock on, my friend, rock on!

With love and hugs,

P.S. I need your help! Please fill out this 7-question survey. Here’s why: I’m creating a FREE 14-day blogging challenge, but for me to make it as INCREDIBLE as possible, I need to know what YOU need the most help with! So do this now – take 5 minutes to fill this out, I’d really appreciate it!



Dare to do the Biz-Love Challenge


I was laying in bed last night wondering .. “What should tomorrow’s Chatty Tuesday be about?” When suddenly it hit me!

It’s time for a Biz-Love Challenge!

What’s that all about?

Well, you’re just gonna have to watch this week’s Chatty Tuesday episode to find out:

So – are you going to be joining me for this week’s Biz-Love Challenge? If so – LEAVE A COMMENT and let me know all about it! I always love hearing from you 🙂

With love and hugs,

One simple tip to get MORE CLIENTS


Hey friend,

Do you want to make sure that you’re getting as many inquiries and sales in your business as possible?

If so, you’re going to love today’s quick tip!

This one, easy tip is going to ensure that you’re making it as easy for your website visitors to purchase from you as possible.

You’re gonna thank me for this one later 😉

Before I go, I just want to say a huge thank you for helping me choose the name of this brand new series! All of your comments, votes, and suggestions were so appreciated, and so vital to this awesome new name.

You are so awe-inspiring, and I’m truly thankful to have you as such a supportive part of my sparkling community.

Rock on, my friend, rock on!

With love and hugs,

My good deed for the day – Scholarship Announcement


Hey loves,

As you probably know, I just announced enrollment to my very own marketing class: The School of Killer Impressions. This has been something I have wanted to do for sooooooo long, and it’s amazing to see it finally become a reality 🙂  There’s only one thing: it’s a huge investment, and I’ve received so many emails over the past few days from people who desperately want to join, but just don’t. have. the. money. 

Soooooo … Today I want to announce something HUGE:

The School of Killer Impressions SCHOLARSHIP!
Deadline: Friday, February 7th 2014 at 12 noon

Want to learn how to attract customers who will fall in LOVE with your business and WANT to buy from you? Now’s your chance…

To enter, here’s what you have to do:

  1. Create a 2-minute video explaining: Who you are, What your business is, and Why you deserve to win
  2. Upload your video to YouTube and title it: The School of Killer Impressions Scholarship Video
  3. In your video’s YouTube description, include this link:
  4. Then, post the link to your video in the comments’ section of the Killer Impressions’ website (
  5. Get bonus points by sharing it on Twitter, Facebook and Instagram: “I just entered to win a scholarship for The School of Killer Impressions @alexbeadon”

And YAAAAY! You will immediately be entered to win this magical schoalrship!

Winners will be chosen by yours truly and will be rewarded for creativity, heart, and effort!

The whole point of The School of Killer Impressions is to make the world a better place by filling it with more and more successful business owners. It’s about falling in love with the business side of things, so that you can do what you love, and make money at the same time! I really hope you can join us!

With love and good luck!