Scholarship Winners – The School of Killer Impressions 2014


You know the days when, instead of feeling down about how much farther you have to go, you feel proud about how far you’ve come? That’s today for me.

Today I had the pleasure of sifting through all of the Scholarship entries for The School of Killer Impressions, and I have to tell you – this was one of the best experiences in my business, because for once, instead of being the one making the video, I was the one watching the video. It’s amazing that I’ve been able to build a community of women who are so inspiring to me, and so similar to me – it has inspired me so much to pour even more of my heart and soul into what I do.

So to every single person who entered this scholarship – thank you for sharing yourself with me. You are not forgotten, and I hope from the depths of my soul that you will still join us for The School of Killer Impressions, because an addition like YOU to the group would be invaluable for everyone involved.

Even though this was one of the best experiences in my business so far, it was also one of the most difficult decisions I’ve ever had to make. I so badly wanted to scream, “YES, YOU’RE IN!” to each and every single candidate, because they all deserved it.

All of these videos were full of so much heart, so much passion, so much dedication and LOVE. It felt nearly impossible to choose the winner, so instead of choosing ONE winner, I decided to choose THREE winners!

The winners of The School of Killer Impressions Scholarship 2014 are:

Alessandra Migliorini
Nina Médard
Clarissa Rodriguez

Aaaaaahhh! Congratulations to these three winners, please send an email to so that I can be sure to have your correct email address for The School of Killer Impressions which starts on Monday!

To everyone else who entered, but didn’t win – it was such an honor to get to know you better, and I really hope you are still able to join us for The School of Killer Impressions.

Remember – today is the LAST DAY to enroll – and with our 4 month payment plan, there’s just no reason not to!

This could be the difference between the success or failure of your business

I guess it’s just the allure of  new experiences that intrigues me the most.

I mean, no matter what you do that day , you’ll be experiencing something new. And for some reason I truly believe that creating new memories is what makes us feel most alive. You’re doing things you’ve never done before, surrounded by people you’ve never met before, eating new foods you never even knew existed.

It’s a way to force your body to be alert, to be in the moment, and to pay attention.

Because there are no habits that exist here, there are no routines here, and there’s nothing recognizable. It’s literally the excitement of the unknown that keeps me coming back for more.

And maybe it’s an addiction. My entire childhood was uprooted time and time again, moving from home to home across countries, miles and miles towards new corners of the world. I’ve never been locked to any once specific place. In fact, being anywhere for too long makes me antsy. On second thought, maybe it’s not an addiction, maybe it’s just that: boredom.  My psychic did tell me I get bored easily. Maybe she’s right.

Either way – I love it ….

…. I love to travel.


I mean, of course it has it’s downsides.Having to drag heavy suitcases from place to place, having to maneuver your way around, and getting over language and cultural barriers … but who cares? When I travel I feel alive.

It’s only been one month since I last experienced the joy of being somewhere totally new: Montreal.

We stayed with some very dear friends of ours, and were able to experience it at one of the most beautiful times of the year: the cusp between summer and autumn.

The leaves were just starting to fall and change color, and having not experienced the regular four seasons since moving to Tampa, it was a heart-wrenching reminder of what an inspirational time it used to be for me as a photographer when I was living in England only a few years back. Admiring those crimson leaves in Montreal was the nostalgic pain of a chapter now over and the sweet reminder that a new one had just begun. Life is funny like that, right?

Davids Tea

One day, as we were walking around the city of Montreal, we decided to stop off for tea at a cute little place called Les Thés Davids Tea. 

As I walked through the door of David’s Tea, I was mesmerized. There was tea everywhere, and as a tea-lover, it was magical. As I ordered my raspberry-infused tea, I noticed a cute little sign in French. Translated it read,

“Win the shopping spree of any tea lover’s dream!
Subscribe to our monthly newsletter and you could win a gift card of $250″

(Side note: I studied French for one year and was never good at it. My teacher always told me that I would pronounce words with a Spanish accent haha! The above translation was thanks to Google Translate)

Davids Tea

Reading this, the businesswoman within me was wide awake, noting and zooming in on every single detail for clues.

I’m so driven to know and understand as much as I possibly can about businesses and their success in relation to their brand, and every time I have any communication with companies I’m always on the lookout for how they do things in their business, and if there’s anything amazing that I can learn to implement into my own.

In this case, I was totally surprised to see that this Montreal tea shop was smart enough to be incentivizing their audience to get on their email list. And it made me feel so happy for this business because they’re doing something very right with this incentive to get their customers on their email list.

I don’t see other businesses doing this nearly as much as they should, and I know just how vital an email list and newsletter can be to the success of a business. 

At this point, I’m sure you can imagine what went through my brain next … “I have to share this with my audience so that they can make sure that they have email lists!”

Here’s the thing: Any smart business owner nowadays knows that your email list is one of the most important things you can have.

It can be the difference between success and failure. It is that important.

People start businesses, they create Facebook pages, they have a website … and they wonder why they make no sales.

One of the best and cheapest marketing tools in all of history? EMAIL!

So start a newsletter. Because it’s a simple way for you to communicate with your clients, allow them to build a trusting relationship with you, AND it gives you a direct line of contact to ask for the sale. BOOM.

And the truth is, it’s so much easier than you think! Don’t have one? Sign up here to get started!


As we left that lovely tea shop, I was reminded of the sweet new chapter of my life. A chapter where I get to share these brilliant lightning-bolt moments of branding and business brilliance with you.

WITH YOU. And you, my friend? You are the future. You are the dreamer, the believer. You are one of the crazy ones who not only has a dream, but is willing to stand up for it and claim it. You are here, put on this earth to shine. And as you shine and share your gifts with the world, if I can do anything to make the business side of things go smoother, I’m always more than happy to do it. If I can show you that business doesn’t have to be hard, sales doesn’t have to be icky, and that branding can be FUN, I feel as though you’ll be able to turn that passion of yours into something that shows you that being successful and rich and brilliant is what you are here for. You are here to be your best self, to succeed without ever feeling guilty for it and without ever feeling as though you don’t deserve it. Because you do.

And that, my friend, is the best job in the world. I get to share my passion with you, and I don’t do it nearly as much as I want to, because, well, this transition from being passionate for photography to being passionate about business? It’s been a scary one. But today I’m embracing it, full forced, with my story of my trip to the small tea shop in Montreal.

Who knows where I’ll travel to next? I know I’m going to England for Christmas, and Trinidad for Carnival, but I’ve been to both of those place before so technically it doesn’t count as somewhere brand new. Maybe I should start planning my trip to the next brand new place. Any suggestions? I shared an awesome link on my personal Facebook page of 27 Surreal Places to Visit Before You Die … they just make me want to travel, travel, travel.

Honestly though, if it were up to me, I’d be flying my mom and I out to India.

I don’t know why, but this has been a dream of mine for a while now. For some reason I feel like it’s meant to be, what do you say? Should I add India with my mom to my to-do list? I think so! 🙂


Before you rush off – take a moment to leave a comment and let me know these 3 things:

1) Where was the last place you visited that you had never been to before?
2) Where is the one place that you REALLY want to go to, but haven’t been yet?
3) Do you have a newsletter for your business, and if not – are you going to add it to your to-do list this week?


I can not wait to hear from you in the comment section! 😀

With love and hugs,


“The 12 Week Year – Get More Done in 12 Weeks Than Others Do in 12 Months” Review!


These last two weeks have been CRRAAZZZYY for my business, and once this week is over I’ll be moving on to the next chapter of my grand vision for my business. I feel like the business is finally “maturing”, and I feel like I’m ready to start making bigger, better plans that better suit my own life vision.

As I approach 2014, I was totally ready to make my annual, 12-month plan for the next year – but as I was browsing the shelves at my local book store, The 12 Week Year caught my eye, and I simply couldn’t leave without it. I bought the book, read it, and I feel as though my mind has been forced open to so many fundamental ideas and concepts that are obvious, but often overlooked.

In today’s episode of Chatty Tuesday I’m sharing one of my favorite parts of the book  with you. It’s an inspirational reminder of what it takes to live up to your full potential and make all of your dreams a reality.

Let’s do this:

If you love this video, TWEET IT : “Get inspired to get things done with @alexbeadon!”

The concepts discussed in the book just drive my mind crazy with inspiration, can’t wait to write a final blog post about all of the changes I have personally made to put this system to good use, and document how it goes. Who’s interested in following along on the journey with me?

Before you go – take the time to leave a comment below! Anything exciting happening in your life this week? Share it!

With love and excitement to you, sweet reader,

P.S. There are so many gems in this book, The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months, so I highly recommend it if you’re looking for a productivity make-over.

P.P.S. Next week’s Chatty Tuesday will be an open-floor Q&A session with yours truly. Tweet or Instagram your questions for me with the hashtag #askalexb and I’ll make a video answering as many as I can! YAY! 


My productivity secret of the week.

Hey friend,

Guess what! It’s my mom’s birthday today 🙂 I love her so much and all day I’ve been missing her and wishing I could be in England with her to celebrate her total awesomeness. I can’t wait to see her again soon.

Secondly – today I have one simple step to share with you that’s going to help you be more productive, AND help you have a clearer state of mind. I’ve been trying it out this week – and it absolutely works for me, helping me deal with emails more productively AND helping me enjoy my off time by being more in the moment.

I’m going to be sharing this productivity tip with you in this week’s episode of Chatty Tuesday:

If you love this video, TWEET IT : “Looking for ONE simple productivity tip that’ll blow your mind? Here it is! Thanks @alexbeadon!”

So – what do you think? Can you see yourself adopting this simple technique? Do yourself a favor and give it a try – even if it’s only for one day. I think you’ll love it!

Before you go – take the time to leave a comment below!

With love and excitement for this week,

Ever wonder why you haven’t made it yet? This could be why …

Hello hello!

Today I created a Chatty Tuesday video that’s less than five minutes long and brings up some HIGHLY interesting questions that you should definitely be asking yourself if you’re a business owner of any kind, or if you’re someone with major dreams you want to accomplish, which is definitely you if you’ve even found yourself here at my gorgeous little piece of the internet.

Trust me when I say that you do not want to miss out on these questions because they are going to really open up a whole new world of possibilities and point you in the right direction as to what SPECIFICALLY you should be focusing on if you’re starting to get frustrated that you haven’t “made it” yet.

Watch the sassy video NOW to discover your own answers to these important questions:

Don’t forget: I REALLY want to hear from you. Leave a comment letting me know what you think – do you feel these questions are important for your business and dreams? Let me know!

With love and excitement,

Say goodbye to indifferent customers, and hello to customers who CARE!

Hey frieeeeeennnnddd,

You won’t BELIEVE what happened to me yesterday while I was accelerating down the aisles of my grocery store searching for some scrumptious shrimp for my Shrimp and Couscous recipe (sounds delish, right?)!

Two encounters with two employees taught me two techniques you can use today to connect to your customers in a way that turns them into your biggest cheerleaders.

All I could think of was – two can play at this game!

Not only am I going to tell you the extraordinary tale, but I’m going to teach you how to easily apply the two techniques to your own business by breaking it down into simple steps for you.

Because, who doesn’t want to have cheerleaders as customers? Who doesn’t want to make sales to people who fall in love with their business? Deeper connections = More Sales.

So – what are your thoughts on these two mind-shifting techniques? Have they helped you improve the way your customers think of your business. If so, here are your next action steps:


Yes, I believe that the conversations we have during Chatty Tuesdays are incredibly important to the growth of your business – HOWEVER, without action it’s all useless! SO – here are the three action steps you must take this week to fully embrace the ideas and techniques introduced in this video:

  1. Do not skip this step – it is the first AND MOST IMPORTANT step! Here it is: You must identify the various communication lines that you have with your customers.
  2. How can you use these communication lines to be more transparent in your business in a way that will allow your customers to feel like “insiders”?
  3. How can you use these communication lines to apply the story-telling technique to invite your customers to a journey with you?


If this video inspired you to take action, share the love! Here’s how:

  1. Be like a bird, young and free, and tweet this out: “Say goodbye to indifferent customers, and hello to customers who CARE! Great post by Alex Beadon!”
  2. Pin it so you never forget it by clicking here!
  3. know that you know of at least 3 people in your life who could benefit from the message in this video! Share this link with them!
  4. Commit to taking action by Instagramming a photo of this blog post with a big thumbs up! Don’t forget to Hashtag it with #chattingwithalex
  5. Leave me some love in the comment section below – I WANT TO HEAR FROM YOU, YOU GORGEOUS HUMAN BEING.

Do all five of these steps and you get a golden star in my books!

I hope you have a beautiful day filled with love and light. I’m going through some major shifts myself this week, and I’m so excited to give you a glimpse of the news with you soon! But until then, you’ll have to wait and see 😉

Love + hugs to you on this fabulous day,

How to put yourself out there without it being awkward or phony

Hey Dream-Chaser,

What a weekend! My cousin from Trinidad came to visit me, and we had a blast together! I spent Saturday out on a beautiful boat at the beach, Sunday doing some work at home, and Monday a mixture of work in the morning, and play by the pool in the afternoon. It was absolutely lovely! 

Today’s Chatty Tuesday is all about putting yourself out there enough to make a strong connection with a loyal audience.

So, if you wanna find out how to put yourself out there without it being awkward or phony, this one is for YOU!

If you’re dedicated to taking the lessons learned in this video and turning them into something TANGIBLE, make sure you go through with this week’s Chatty Challenge and share with us on Instagram!

I can’t wait to hear from you in the comment section! Plus – what are your thoughts on the longer format? Good or bad? Let me know!

Big hugs

How to use Pinterest for business

Did you know that 70% of people on Pinterest are there to get inspiration for what to buy? 70%!

Compare that with Facebook’s measly 17% and it becomes clear that Pinterest is a well kept secret.

If you’re starting a business selling anything (and everyone is selling SOMETHING), then you have to learn how to leverage Pinterest.

People are on Pinterest to buy which means that you should be on Pinterest to sell.

Today I’m walking you through my Pinterest Priorities. These are the things I wish I’d known about Pinterest when I first became a pinner:


When you’re done watching the video, leave a comment on the blog + let me know what you think of using Pinterest for your business.

Have you been using it for marketing? Has it worked for your business? What’s your biggest take away from this week’s Chatty Tuesday?

Let me know in the comment’s section. I love hearing what you have to say every week.

If you’d asked me before I saw the numbers whether I thought Pinterest contributed to a big part of my traffic, I would have said a big, fat a’no.

But when I found out that the number 1 referrer of traffic to my site came through Pinterest, I was baffled.

“Bu-but Facebook…a-a-and my blog,” I whispered to my computer screen. But just like Shakira’s hips, numbers don’t lie.

The proof was in the pudding and over time it’s turned out to be a great marketing tool for me.

Keep on keepin’ on, love!




If you liked this video, subscribe to my VIP list + say come hi on Facebook because those things make me happy 🙂

How to do what you love + drop what you hate

When I started out as a photographer, wedding photography was my weapon of choice.

Photos of women in white dresses made my heart race, delicately decorated wedding cakes made my knees week.

And then, when the opportunity arose, I attended my first wedding as an official wedding photographer.

My hopes, dreams, and wishes were being fulfilled!

Except…then my feet started hurting…and I started missing my lazy weekends by the fire sipping wine with my friends.

It became rapidly apparent that wedding photography and I were simply not meant to be.

With this ah-ha moment, I made the change to what I realized was my true passion point: portrait photography.

Was it easy? No. But was it worth it? 100% yes.

Watch this video to find out how to do what you love and drop what you hate. I’m going to show you how:

Isn’t that the whole reason you got into business in the first place? To do what you love? @alexbeadon

When you’re done watching this video, let me know what you thought in the comments section.

We only live once so it’s so important that we follow our passion and create a life we love.

Remember: life doesn’t just happen to us – we create it for ourselves + with that in mind, anything is possible.

We’re all given the same tools and potential. If you’re an accountant but dream of being a singer, remember that if Rihanna could do it, then in theory so can you.

Anyone you look up to started where you are today – never forget that.

The difference between the people you look up to and the failures are that the successes kept going and worked hard.

Anything is possible for you. Just do what you love and keep going at it.

I hope you have an inspired week and I’ll see you again soon.



Because online jealousy sucks.

Hey there,

This week was a total whirlwind. Unfortunately I had to say goodbye to my sister *tear* who flew back to England this week, and I tried to make myself feel better with beautiful brunches and tasty drinks with friends (Cucumber Gimlet is my official new favorite!).

Lately I’ve been realising how happy I feel about my life and where it has taken me, and I’ve been making nonstop attempts to cherish every moment, and soak up the goodness for all its worth. I’m loving every second.

Even though life is amazing, it’s so easy to get lost on Facebook and suddenly find the green, evil jealousy monster coming out to play. And it’s UGLY, right?

Have you ever looked at what other people in your business niche are doing and thought to yourself:

“Why are THEY kicking ass, and I’m busting mine to get nowhere?”

– do you know what I mean? I know I can’t be the only one haha!

So, how do you get over the jealousy? That’s exactly what I’m talking about in today’s Chatty Tuesday. I’m giving you my top tips to kick your jealousy monster in the butt and get back to the normal, much prettier, non-jealous version of yourself.

Click here to discover the truth behind those “perfect” people you stalk on social media, and how to zap your jealousy monster away:

BAM! I can hear your green, evil jealousy monster whimpering already.

I want to see you comment, but you need inspiration – so answer these questions:
* What’s your personal experience with the green, evil jealousy monster?
* Do you think it’s true that people project the best versions of themselves online?
* Has your dog ever projectile vommited before? 😉


I hope your Tuesday is filled with lots of lovin 😉

Big sisterly hugs,

P.S. If you’re looking for future Bonus Material, you’re gonna have to sign up to get on the VIP List