Alex Beadon

My good deed for the day – Scholarship Announcement


Hey loves,

As you probably know, I just announced enrollment to my very own marketing class: The School of Killer Impressions. This has been something I have wanted to do for sooooooo long, and it’s amazing to see it finally become a reality 🙂  There’s only one thing: it’s a huge investment, and I’ve received so many emails over the past few days from people who desperately want to join, but just don’t. have. the. money. 

Soooooo … Today I want to announce something HUGE:

The School of Killer Impressions SCHOLARSHIP!
Deadline: Friday, February 7th 2014 at 12 noon

Want to learn how to attract customers who will fall in LOVE with your business and WANT to buy from you? Now’s your chance…

To enter, here’s what you have to do:

  1. Create a 2-minute video explaining: Who you are, What your business is, and Why you deserve to win
  2. Upload your video to YouTube and title it: The School of Killer Impressions Scholarship Video
  3. In your video’s YouTube description, include this link:
  4. Then, post the link to your video in the comments’ section of the Killer Impressions’ website (
  5. Get bonus points by sharing it on Twitter, Facebook and Instagram: “I just entered to win a scholarship for The School of Killer Impressions @alexbeadon”

And YAAAAY! You will immediately be entered to win this magical schoalrship!

Winners will be chosen by yours truly and will be rewarded for creativity, heart, and effort!

The whole point of The School of Killer Impressions is to make the world a better place by filling it with more and more successful business owners. It’s about falling in love with the business side of things, so that you can do what you love, and make money at the same time! I really hope you can join us!

With love and good luck!

Inspiring Pep Talk

Hey friend,

I’ve got 3 pieces of exciting news for you 🙂

Firstly I dyed my hair blonde! I’ve been through so much inner change lately, that I had to reflect it on the outside somehow – enter the blonde hair!

Secondly – The School of Killer Impressions is OPEN for enrollment, but enrollment closes this Saturday, so if you want to join, act fast!

The School of Killer Impressions is for you if you are totally stumped by marketing, and know that you NEED to do something about it if you want to be a success.

It’s a 6 week online course taught by yours truly (that’s me!) how to create a marketing plan and strategy for your business that not only works, but excites you and your customers!

I’m so ready to tackle your marketing with you! Join The School of Killer Impressions if you need marketing + branding help, because I know you’re going to LOVE IT!

Thirdly – Do you ever feel like something in your business just isn’t working? You know you’ve got the talent, you know you have what it takes – but it’s just taking so long!

If so, today’s Chatty Tuesday is especially for you.

I’ve got an inspiring pep-talk that will get you on the right path.

Now – back to this week’s Chatty Tuesday, CLICK HERE TO WATCH. 


With love and excitement,



It’s time for some honesty …


It’s 5:58pm and I’m sprawled across my sister’s couch in London, laptop on my lap, typing … as you can tell.

I’ve got Beyonce’s new album playing in the background. (my biggest marketing inspiration at the moment, by the way).

I’m thinking. hard and heavy. as usual.

I’ve got some time to pour my heart out before we go for dinner, so here it goes.

It’s the first week of 2014, and while I’m feeling pumped and inspired for this brand new year, I’m also feeling a hell of a lot of pain over the year that’s just past.

And before I dive into this post I just want to say that sometimes it’s OKAY to be mad at yourself. It’s OKAY to want more for yourself. It’s OKAY to feel shitty about 2013. It’s OKAY to feel like you could’ve done better. It’s HUMAN to feel that way.

Even though it all sounds negative, even though it may all feel negative, I have to look at it as a very positive thing to be able to look back at a year and say “hey – it wasn’t my best year ever … but I learned a lot.” 

For me, 2013 was a year full of total growth and evolution, while feeling totally stuck in place.

My BIG goals for 2013? None of them happened. There was too much change in the in-between for them to ever take place.

To be known and loved as “Alex Beadon the photographer” put me in such a box. I hate boxes. I couldn’t stand the stillness of it all. 

I’m an artist. I want to express myself to this beautiful, magnificent and diverse world in more ways than just photography.

2013 was the year I struggled with that transformation. To give something up that I thought defined me, something I thought would be “forever”, and to fall out of love with the one thing I loved more than anything was like a devastating breakup.

And I knew it was coming. I knew the brilliance was coming. I knew there were things in life that I wanted to do that would make me come alive again, that would allow me to feel that magical joy again. Something that would give me back all of the happiness I had lost from my photography.

And yet, 2013 had to happen. Evolution doesn’t happen overnight. Everything takes time. I don’t regret the stillness. It just sucked.

Like a caterpillar that turns into a cocoon. All it dreams about is breaking free, spreading it’s new Butterfly wings.

All I dreamed about was the point where this “transformation phase” would be over, when I could break free and spread my own new Butterfly wings.

The truth is, I was heart broken. I wasn’t ready to break free.

And so I waited. And I wondered …

When would I be ready? When would everything be perfectly planned and perfectly organized? When would all of the right things fall into place?

And I think this very feeling is what holds so many of us entrepreneurs back from moving forward. Overthinking things, waiting on perfection.

But you know what?

I’m tired of waiting for perfection.

And I know I won’t be able to fully spread my butterfly wings until I start taking conscious actions to break out of this comfortable cocoon.

I’m so sick and tired of reading business books and overanalyzing every piece of advice as to how it concerns my business. I’m so sick and tired of hearing about what I “should” and “should not” be doing. I’m ALEX BEADON. I’m gonna do what I, deep in my heart, feel to be right. Because my heart has never lead me wrong creatively before, I have to trust it knows what it’s doing.

So this is me, diving into my NEW expression of creativity here on my brand new website.

Something heavy on my mind lately? I spend too much time creating for my audience and too little time writing for myself. That’s what these new blog posts will be all about – writing just for me. So that I can look back in five years time and see where I was at, and how I was feeling, and what I was going through.

And you know what? All of my best and most loved pieces were the pieces I created for myself. There’s a beauty in creating for yourself,  no?

So all of these upcoming personal creations within my business? I have a feeling they’re going to be exactly what my audience needs more of: HONESTY. INSIGHT. LOVE.

You have enough people giving you advice. And while I’m happy to keep giving it, I think what we all really need more of are heart-to-hearts.

These personal blog posts are a part of my journey, and hopefully they will help you with yours, too. We’re all in this together. You have dreams. I have dreams.

I hope you find a safe place here. I hope together we attract people who are POSITIVE and PASSIONATE and ENCOURAGING. People who believe in living from a place of LOVE instead of fear. People who believe in the importance of their own creativity, even if it means breaking the rules. People who believe in breaking free from their comfortable cocoons. 

I hope you enjoy the first few signs of my transformation as a creative. I know I will.

With love, hope, and positivity,

P.S. I would love to read a comment from you. So go on, you know what to do.




Why I’m breaking up with photography


It’s been so long since I wrote a personal blog post, it almost feels foreign to me to open up to you in a way that’s this personal. But I’m ready for this.

Here’s the truth: I have felt so lost over the past year.

When I graduated from university, all I wanted to do was become a professional photographer. And as my dreams finally started to take shape in reality, I found myself slowly but surely losing interest.

The one thing that had the power to move my soul in ways that still remain completely indescribable, the one thing that showed me the real meaning of passion, the one thing that taught me that it is possible to do what you once thought was impossible fell out of my life almost as soon as it came in.

And what do you do when you fall out of love with something you used to feel so connected to, defined by, and passionate about?

I’m the type of person who likes to think things through, a million times if I have to. I like to micromanage dangerously to a fault. I’m a habitual to-do list maker, a goal-setting addict. I wanted to figure it out. Where did my passion for photography go, and most importantly, how could I get it back?

I read books on creativity. I took time off. I forced it. I didn’t force it. I talked about it. I asked other creatives for advice. I tried to get back to my inspiration. I tried to revive my passion but it seemed the more I searched for it, the quicker it fell through my hands, and after everything was said and done, I was left … with nothing.

I could not look at my camera without feeling resentment. I couldn’t even pick it up to take a picture.

Instead of the passionate photographer I used to be who was never seen without her camera, I became the photographer who ironically was never seen with her camera.

And I know I’m sounding dramatic. But for anyone who has ever experienced a similar case of disappearing passion you’ll know that it’s no less painful and no less dramatic than a devastating breakup.

I expected a life-long, passionate photography career … and suddenly the passion was gone. Poof. Just like that.


And after months and months AND MONTHS of trying to revive my desire to take a picture, it hit me like a brick wall.

A quiet voice in the back of my mind, getting louder and louder as time went on was saying ..

“You aren’t meant to have it back. Look – you want it back so badly, and it’s not here. Obviously, it’s not meant to be. It taught you what you needed to know. Now move on with yo’ bad self.”


So I did.

I moved on.

From photography.

From my camera.

From what we once had together.

Because it’s gone.

And it no longer exists…


So I started to just be and do whatever I wanted to be and do. I stopped feeling guilty about the lack of photo shoots. I started reading more about topics that truly interested me instead of wasting time reading up on how to revive my passion.

I focused on the new things I could feel passionate about creating instead of on the things I no longer felt passionate about creating.

The irony in all of this?

When I first started out in photography I always felt like I should have been out in the world getting a “real job”. It was exhilarating to follow my passion by becoming a professional photographer, yet totally heart-wrenching as each step of the way was done so in anticipation as to whether or not it would actually work.

 The irony is that I’ve been trying to hold onto photography so much, feeling that it’s what I “should” be doing, that I’ve lost that sense of exhilarating, heart-wrenching passion that I once had when I was chasing my dream of being a professional photographer. 

And that’s what I crave: the exhilarating, heart-wrenching passion.


I’ve finally realized that my goal was never to be a photographer, it was simply to follow my passion and be able to make a living from it at the same time. Because that’s where true happiness lies.

So where do I find my current exhilarating, heart-wrenching passion?

In business. 

I mean, is it that hard to tell? If you look back at all of my Chatty Tuesday videos you’ll see that slowly but surely they started to move away from photography and started leaning deep into business. I’ve covered how to use Pinterest for business, how to make your business buzzworthy, 8 common online mistakes you should avoid, how to keep your customers happy, 7 signs your sales page sucks. You get the picture.

As my passion for photography died down, my passion for marketing and branding sky-rocketed.

Here’s the thing: I know what it’s like when you’re just starting out with your amazing idea to be a professional photographer, or to start your own jewelry line, or to be the go-to graphic designer. 

I remember waking up in the mornings wondering if starting my own business was the right thing to do or not. Do you know what I mean? Have you ever been there?

That was the heaviest part for me. Because wouldn’t it be sad to waste all of that time building a photography business if it ended up being a total failure? Wouldn’t it be the most embarrassing thing to fail so triumphantly?

When I first started my business I was making no money, I had no prior experience, and I had so many moments of immense confusion, my brain drowning in “what if’s”, tears and tears and tears of worry and doubt. It sucked.

After being an artist who struggled to make enough money to move out of her parents house, to being an artist who’s been able to not only move out on her own, but make enough money to live comfortably, travel, and splurge from time to time, I know what it takes to move your business from a level of struggle to a level you can be proud of. 

And I want to help more people reach success in their businesses. 

Because when your business is a success, when it’s making you enough money to pay ALL of your bills? It’s the most amazing feeling of freedom, and every single person with a dream who’s passionate about making it a reality? They deserve to win.

I’ve realized that my current passion lies in sharing the knowledge that I wish I had when I first started out as a photographer.

It’s all about helping beautiful creative souls learn the ins and the outs of marketing and promoting their businesses online so that they can create an environment for themselves that allows them to thrive.

So I’m here. I’m ready to step back into my greatness. I’m ready to shine and I’m ready to put an end to feeling so lost. I’m not defined by photography. I’m defined by passion, and as long as I follow my passion, I’ll always be happy.

So, my friend, watch this space. I have some awesome things in store that I know you’re going to love. I can’t wait to start down this new journey with you!

Love always,

P.S. Leave a comment, I’d love to hear from you!