Alex Beadon

Do you dream of being the best?

Have you been watching the Olympics? I must say – I’m not much of a sports fan, but every single time I catch the Olympics on TV I am immediately fascinated. I always think to myself, “this is the one day that these athletes have been waiting for, dreaming for and training for”!

When you think of all the time, effort and energy these Olympians pour into their training – it’s mind blowing. And for what? For the dream of being the best in the world (which I’ve written about before).

But it’s really got me thinking – if you want to be your best at anything, regular training is necessary. Don’t you think?

They say that in life you are either moving closer to your dream, or moving farther away from it. There is no such thing as “staying still”. Achieving your dreams takes constant attention, practice, and training. Consistency and dedication, my friend.

Have you done something today to bring you closer to your dream? If so, you can easily say you are moving closer. If not, you can easily say you are moving farther away from your dream. It’s that simple, right?

So, I challenge you to release your inner olympian. Because if you’re going to be the best you can be, it requires the same daily consistence and dedication to your game that every athlete in the Olympics demonstrates.

You’re either moving closer, or farther away. There is no “staying still”. Which will it be today?

Tell me about your levels of consistency and dedication when it comes to making your dreams a reality. Leave a comment!

 

Finding the perfect day to start.

So … there’s a little voice inside of you feeding you an idea. (Yes, we’ve spoken about this little voice before.)

It’s presence is no mistake, no coincidence. It is there for a reason.  It is there to point you in the right direction, to show you your purpose.

Admittedly, this “idea” is a pretty big deal to you, whatever it may be. You love the idea of it becoming a reality, but it seems so far off from where you are today. It seems impossible, unprobable. And the steps you would have to take to make it all come true? Well, there’s a lot of steps … and now isn’t really a good time.

There’s not enough money, not enough time, your life isn’t in order yet, you’re not where you want to be. You just can’t get started. Not today, anyway. 

Right? Wrong.

Today is the perfect day to start. Why? Because you will never find “the right time”. You’ve just got to do it. Get the ball rolling. Take one small step every day in the direction of making your dream a reality. 

Because if you can dream it, you can do it. (That’s a tweetable!)

Make it happen, my friend, make it happen.

I’d love to hear your opinions on the ideas your little voice is feeding you, and when your perfect time to start will be!

The Body Shop VS. Lush >> Let’s Talk Business

Remember the other day when I said my sister and I went for lunch? Well, after we finished up our lovely meals we still had 20 minutes to kill so we decided to walk around Covent Garden. We soon found ourselves in The Body Shop. There were so many products I didn’t even know where to look. I tried on some of the body butter. It was nice. We walked out, not a purchase in hand.

And then my sister suggested we go to Lush – which I said I had never been to before. She was in. shock. that I had never been, so off we went.

As soon as we could see the store – we could smell it. The gorgeous smell carried throughout the surrounding outside areas of the store. Yum.
Pleased Senses? A+.

As soon as we walked in, the staff joined in on the conversation my sister and I were having. We were talking about our pizzas at Pizza Express and how delicious they were, and the woman and man at the front desk joined straight in on our conversation. And not in a creepy way, either. In a cool way. In a “we have known each other for years” way. At first, it shocked me – but they were lovely.
Friendliness? A+

We walked into the shop, down the stairs, and my sister started pointing out all of these products that look NOTHING like what you would expect. Seriously – half of their products look more like desserts than actual shampoos or body butters. I mean, who says shampoo has to come in a bottle? I was hypnotised and I felt like a little girl exploring DisneyLand for the first time.
Product originality? A+

My sister was midway through pointing out a shampoo, Big Liquid Shampoo to be exact, when our friend from the entrance came up to us and said that he was going to let us sample it. “Cool!” I thought to msyelf. Although I didn’t quite know what he meant because we couldn’t exactly wash our hair in the shop, right? That’s when he came up to us with this tub. As in – he gave us a free sample to take home and try out. Me and my sister? Well, we were shocked.
“For free?” I asked. “For free.” he assured me. I couldn’t wait to get home to try out this new shampoo haha!
Going ABOVE and BEYOND for their customers and potential customers? A+

At this point I just want to buy something. No joke. We walked in there just to look around, as we did in The Body Shop, and I had no intention to purchase anything that day. But at this point I’m so in love I simply have to leave with more. I needed to buy my friend a gift, and asked him for his recommendation. He said he had just the thing. He brought me to these gorgeously wrapped boxes and pointed at the one he recommended to me, but also went through the others to help me make sure I was making the right decision.
Customer Service? A+

It’s funny. We went to The Body Shop and spent nothing even though there were loads of products on sale. And ten minutes later found ourselves purchasing from Lush. Similar stores, two very different approaches, and Lush ends up on top because of their originality.

Unsurprisingly I left Lush feeling ten times happier and better than I had when I walked in. Oh, how in love I am with my Lush experience so far. And you know me. I have an obsession with taking my FAVOURITE aspects of other businesses and trying to infuse similar concepts into my own business.

And so, I sit here, pen and paper in hand as I ask myself the following FIVE questions. I dare you to do the same:

1) How can you please the senses of your customers?

2) How can you be extra friendly?

3) How can you package your products in an original, totally unexpected “purple cow“-kinda way?

4)  How can you go above and beyond for both your potential and existing customers?

5) How can you make your customer service something that lifts people’s spirits whenever they are in contact with you and your business?