Alex Beadon

S2 Ep.22 – What Taylor Swift Can Teach You About Online Business

In this episode, Taylor Swift meets online entrepreneurship. Listen in as Alex Beadon breaks down how the Grammy-winning superstar employs genius business strategies and how you can do the same with your online business.

Explore the power of storytelling that binds Swifties worldwide, creating an unmatched community-building model. Witness how Swift turns adversity into opportunity – be it public criticism or industry challenges, she transforms them into chart-topping success. Her journey is a lesson on resilience and creativity, setting a standard for dealing with negative feedback and business challenges. 

Delve into Swift’s evolution as an artist and a brand – from country music to pop and folk, embracing changes and remaining authentic throughout. This evolution is a testament to her endurance, reflecting on the concept of “ideal client” and the importance of evolving with them. Taylor’s consistent re-branding, from the Reputation era to the Folklore era, offers key lessons in online branding and brand recognition.

Be inspired by Swift’s work ethic, epitomized by her repeating performance schedule – it’s the ultimate demonstration of the ‘Rinse and Repeat Launch Strategy’. The parallelism between performing the same songs with gusto at each show, and sticking to a business launch strategy, underscores the value of consistency in achieving business success. Swift’s world tours, reaching tens of thousands at each show, remind us of the power of the internet. Your online platform can have a similar, if not greater, reach. Whether you’re an online entrepreneur, coach, or just starting to build your email list, you’ll find Swift’s lessons transformative.

Drawing parallels from Swift’s strategies, Alex shares practical business advice, tips, and insights to boost your digital product launches, enhance audience engagement, optimize online sales, and fuel your business growth. Whether you’re a fan of Swift’s music or not, her successful journey offers a trove of business inspiration that you don’t want to miss. Dive in, and let the celebrity branding lessons elevate your business to new heights!

After listening, I’d love to hear your biggest takeaways. Feel free to hit reply or DM me on Instagram!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep.21 – Pattern Making to Profit Making: Tricia Camacho’s Success with Membership Sites

Have you ever imagined turning a real-life skill into a profitable membership site? Tricia Camacho, the entrepreneurial genius behind Creative Costume Academy, made it happen. In this compelling episode of ‘On Purpose with Alex Beadon,’ we’re diving into the unconventional journey of a Cirque du Soleil and Blue Man Group costume builder turned online business owner.

Tricia is here to dispel the myth that you can only make money in online business if you teach sales and marketing! Tune in as we dissect her inspiring transformation, how she has successfully cultivated a thriving membership site in less than three years, and the road she traveled to find her tribe online. We’ll also tackle the mistakes that cost her years of profitability, her money mindset, and her experiences within ‘Together We Launch.’

Whether you’re a seasoned entrepreneur or a newbie in the online space, this episode is a gold mine of insights. Listen in as we challenge preconceptions, address the necessity of a solid mindset, and show that success in the online business world isn’t exclusive to sales and marketing. Join us and get ready to see the online business space in a new, refreshing light!

After listening, I’d love to hear your biggest takeaways. Feel free to hit reply or DM me on Instagram!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep.20 – Course Launch Confessions: My 2023 Sales Page Crisis

Ever wonder what happens when a meticulously planned launch doesn’t go as planned? Join me, Alex Beadon, as I bare all about a recent launch that reached only 20% of our base goal. You’ll get a raw, unfiltered look into what really went down, as I reveal the true factors that led to this outcome and how I was able to overcome the disappointment of it all.

In this episode you’ll learn:

  • Why our launch converted at just 1/5th of our expectations
  • The importance of analysis post-launch
  • The proof of how a sales page really can affect your launch

Whether you’re an experienced online business owner or a newcomer to the course creation industry, you’ll find valuable takeaways that will challenge and redefine your view of success and failure.

So, are you ready for the tea? Click play and join me on this journey of turning ‘failures’ into wins. Remember, in the world of online entrepreneurship, there are no failures, only lessons.

After listening, I’d love to hear your biggest takeaways. Feel free to hit reply or DM me on Instagram!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 19 – Getting to the Heart of Travel: How an Online Language Educator and Boutique Travel Agency CEO Made $136k in Sales in One Day ft. Chelsea Glass

Today, we have Chelsea Glass, a two-time Together We Launcher, fluent Spanish speaker, language instructor, and the mastermind behind Heart of Travel, a boutique travel agency that’s reshaping the way we experience Latin America.

In this episode, Chelsea shares the story of her impressive pivot during the pandemic that led to extraordinary growth in her business.

Chelsea’s entrepreneurial journey is nothing short of inspiring. She quickly adapted as a point when she didn’t know if her business was going to make it from a service-based business to a hybrid online course model, all while maintaining her passion for sustainable and ethical travel and language education.

You’re going to be captivated by how a spontaneous trip to Guatemala completely shaped Chelsea’s path and birthed a transformative business, impacting the lives of many.

Some highlights from this episode you won’t want to miss:

  • The Evolution of Heart of Travel: Chelsea shares her compelling personal story and reveals how she sees her online business model complementing her boutique travel and destination management company.
  • Pandemic Pivot: Learn how Chelsea adapted and steered her business through the wake of the pandemic.
  • Team Culture: Chelsea reveals her tips for hiring and protecting team culture from her experience building her dynamic, all-women team of nine full-time employees. You’ll also learn about the resources that supported her throughout this journey.
  • The Power of Launch Strategies: Chelsea discusses her experience with TWL, including how she used our launch strategies on her travel offers that led to a staggering $136k day in sales!

Resources mentioned in this episode:

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Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 18 – How Together We Launch Transformed their Online Businesses (2023 Alumni Panel)

Today, we have a very special treat for you. We’re taking you behind-the-scenes of what it’s really like to be a part of Together We Launch, our 12-month program designed to help ambitious online course creators and membership site owners to scale their launches through our signature rinse and repeat strategy.

In this episode, we’re joined by Tricia Camacho, Elizabeth Stiles and Chelsea Glass, three of our current launchers who are here to share what it’s really like on the inside of Together We Launch.

We’ll talk about:

  • where they were before joining TWL
  • how their business has changed since joining
  • whether TWL was actually worth the investment
  • what their favorite parts of TWL are

You’ll also learn more about our rinse and repeat strategy, some of the resources we offer inside of TWL, and the surprising benefits of TWL that extend beyond profitability.

If you’re an online course creator or membership site owner who wants to learn how to scale their business, and you’re not really sure how to do it, or you’re someone on the fence of joining TWL, this one is for you!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 17 – How Membership Site Owner Marina Simone Went From Failed Launches to Building a Seven-Figure Brand

In today’s episode, we’re joined by past Together We Launcher, wife, mom, Founder and CEO of the seven-figure brand Moms and Heels™, Marina Simone. Marina teaches busy moms to slay online sales by identifying their story, personal brand and mission – all using social media.

One day while stuck in a cubicle at work, Marina missed her first born taking her first steps. It was in that moment that she felt like she needed to strive for more for her daughter. Marina joined Network Marketing 10 years ago as a broke, single mom looking to get her car back from being repossessed.

In the first two years in the industry she never made a cent. However, it was her second company where Marina built an organization of over 60,000 customers and distributors in less than two years using online strategies. She became one of the Top 12 Income Earners in that company. She has since been featured in Yahoo Finance as a top Branding Coach in 2020 and 2021 and she now teaches other marketers how to do the same.

Through rinsing and repeating the TWL launch systems and strategies every 90 days, she made $532k on ONE offer through launching over the course of two years. This number included only the primary payments for her membership site, and the number over the course of the membership lifespan was closer to $1.5 million! 🤯

With zero social influence, Marina has built a multiple 7-figure income using social media and the TWL strategies – and you can too.

In this inspiring conversation with Marina Simone you’ll learn:

  • How Marina has navigated through failed launches, imposter syndrome, the challenges of PTSD, bipolar disorder and anxiety to build a successful online business
  • The myths about your social media numbers, the surprising truth about online millionaires, and the KPIs you should actually be focusing on
  • Why Marina hates going viral and how she had her most profitable launch even though she had her lowest like count ever
  • The power of her 333 method in building an online community and optimizing sales conversions
  • Her experience within the TWL program, including her initial hesitations and the one thing she’d tell anyone on the fence about joining TWL

Trust me when I say, if you’re an online course or membership site creator on the fence about joining TWL, or struggling with self-doubt, scaling or strategy, tune in now because this is the episode for you!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 16 – The Investment Effect: Our Guide to Making Your Investments Work For You

In this episode of “On Purpose with Alex Beadon”, I’m joined by my Operations Manager, Laura Marston, as we dive deep into the importance of investing in your business and yourself. I share my journey from being anti-investment to realizing the direct correlation between business success and strategic investments. We discuss the relationship between self-investment and personal growth, how making the right investments can fast-track your success, and overcoming common barriers to investment.

We also reveal how Team Beadon invests in various aspects of our business and I share the scariest investment I’ve ever made and why it was such a crucial one. We share our guidance on identifying the best investments for your business so that you can begin to take your business to the next level today.

As we invite you to join the Ultimate Launch Bootcamp (ULB), we discuss who it’s for, what it entails, and the success stories of past participants. We also share tips on how to make an investment work for you, emphasizing the importance of dedication and tying goals to learning and experience.

I hope this episode helps you shift your own mindset when it comes to investing in yourself and clears any blocks that may be holding you back. Remember, the Ultimate Launch Bootcamp starts Monday, so sign up and get ready to invest in your growth!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 15 – What is Launching & Why You Should Launch Your Online Course

In this eye-opening episode, I get to the heart of what it means to launch your online course and why it’s essential for your business. I break down the importance of announcing your product multiple times a year and the value of creating a high-quality experience for each cohort of students.

Join me as I share insights on why launching is not only crucial for enrolling more students but also serves as a secret weapon for funding your dream house or bringing your wildest visions to life. If you’ve ever wondered about the power of launching, this episode will give you the clarity and motivation you need to make the most of your online course offerings. Don’t miss out on these valuable tips and strategies from my years of experience as a launch strategist!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 14 – Unlocking Your Sales Potential: Launching, Sales & Visibility Strategies with Fashion Brand Consultant Elizabeth Stiles

In this episode of “On Purpose with Alex Beadon”, I had the pleasure of chatting with current Launcher & fashion and textiles brand consultant, Elizabeth Stiles, about all things sales & visibility!

Elizabeth and I dive deep into her entrepreneurial journey, and she shares the story of how her mom shaped her drive for financial independence and a critical teacher influenced her determination to succeed in the fashion industry.

We explore the importance of becoming comfortable with being visible, showcasing content in fresh and engaging ways, and how listening to your audience can make a world of difference in connecting with them. Elizabeth also shared her thoughts on mastering the money mindset and why you can’t just rely on manifestation and good vibes for your launch strategy.

This episode is packed with valuable insights and advice for online course creators who want to master the art of launching and skyrocket their online course sales. Join us for an inspiring conversation that will leave you feeling motivated and ready to take your online business to the next level!

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

S2 Ep. 13 – Money vs. Happiness: Finding the Right Balance

In this episode, I explore the balancing act of generating wealth in your business vs. creating space for happiness, diving into my personal experience and insights on the topic. Together, we will explore the common misconceptions and unhelpful beliefs around making money, define sustainability in online business and find the path to creating a business that supports your happiness.

I share my strategies for making money in a way that supports my business and my well-being and discuss the importance of creating predictable and sustainable revenue streams. We also dive into what awareness, boundaries, and tiny gains have to do with avoiding the trap of chasing money at the expense of your health and relationships and why adding limitations to ourselves can be a powerful, exciting, and productive thing.

You’ll learn how you can go further faster, why asking for help is not cheating, and my tips for cultivating a healthy relationship with money. Join me in this episode as we learn to design an online business that makes us happy without sacrificing our well-being for the sake of profitability.

Resources mentioned in this episode:

Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.