3 content prompts to make sales this weekend

Want to sell on social without feeling icky?

Today I’ll be sharing 3 takeaway prompts that you can use on your Instagram Stories, Reels, TikToks or even your newsletter to increase your authority and confidently ask for a sale. Better yet? You can use them on all platforms because #efficiency baby.

3 content prompts to help you confidently ask for a sale …

* I recommend that you create and share these stories in the order they’re listed as they’re designed to demonstrate your expertise and build your know, like and trust factor with your audience before asking for the sale. 

#1. Share a tutorial

I want you to add value to your ideal clients’ lives by offering them a free tutorial that teaches them how to do something that they can implement immediately. It should teach them to do something that’s relevant and valuable to them specifically as your ideal client (no random, off-topic tutorials) however it should NOT feel salesy.

This will help you establish authority, and build your know, like and trust factor.

🏴‍☠️ Tips and hints:

👉🏼 Don’t be afraid to break your tutorial down into steps

👉🏼 Feel free to talk straight into the camera, use the green screen function or simple use text over images/videos

👉🏼 Write an outline ahead of time to keep your thoughts organized

👉🏼 Keep your tutorial concise and doable

👉🏼 Don’t have much time? Share a quick tip instead of a full tutorial.

👉🏼 Sell a physical product? Show off how your product works

🤷🏼‍♀️ Feeling stuck?

Here are some examples…

👉🏼 If you’re a life coach you can teach your audience a quick practice that you regularly use with your clients to calm anxiety

👉🏼 If you’re a fitness instructor you can teach them a workout they can use next time they’re in the gym

#2. Share what makes your offer different

This prompt is all about educating your followers on what you do.

I want you to share something you love about your offering that makes it different and better from its competitors. Think of unique ways that you can illustrate your differentiating factor through story-telling.

Be sure to speak about this differentiating factor in an excited and proud way. It should feel as though you’re letting them in behind-the-scenes to what your “x-factor” is. THIS is why people decide to buy from you!

💖💚 Bonus points if you can visually show your followers what you mean and give them a behind-the-scenes look. 💚💖

The whole point of this is to allow people to have a better understanding of what you offer, by sharing it in a proud way – without selling… yet.

🏴‍☠️ Tips and hints:

👉🏼 If you’re in network marketing & or a business where you sell virtually the same thing as everyone else, your differentiator might be YOU. What do YOU bring to the table for your clients that makes the experience different, special or unique?

👉🏼 Bonus points if you can tie in a client win or testimonial of someone complimenting your offer on this particular differentiator.

🤷🏼‍♀️ Feeling stuck?

Here are some examples of how to get started…

👉🏼 “Do you ever just feel overcome with pride and joy at the work you do in the world? Well today that’s me! So I decided to share with you a few of the things that make my insert thing you sell here special and unique!”

👉🏼 “I love what I do SO MUCH but what I think makes all the difference is insert differentiator here”

👉🏼 A coach might say: “I absolutely love working with my clients on their health but what I’ve started to realize is that what I’m really good at in my sessions is ____________. It’s my superpower and something I absolutely love being able to offer!”

#3. Boldly ask for the sale!

The last couple prompts primed your audience for the sale – this prompt is all about boldly asking for the sale!It’s your opportunity to appeal to your ideal client and confidently make an offer to your followers. I want you to think about presenting it as an invitation 🎁 rather than saying, “hey, you, buy my thing!”.

You can say something along the lines of “If you’ve been struggling with x, y and z, I’d love to invite you to [my offer].”

Then, continue to share what’s included and very clear instructions on how to purchase.

🏴‍☠️ Tips and hints:

👉🏼 If you’ve been regularly posting content that builds your know, like and trust factor, adds value through education, inspiration or entertainment and establishes your authority then your audience will be primed for a direct offer.

👉🏼 Even if you haven’t posted in a while, it’s still great to get your offer out there, so be brave and put it out there!

🤷🏼‍♀️ Feeling stuck?

👉🏼 Share what features your product has that differentiates from competitors.Final thoughts…Your ability to sell to your audience is going to be determined not by audience size, but by how connected your audience feels to you, how well you’re able to package your offer and speak to their pain points and desires.

In between your launches your priority should be creating value-add content that generates new leads and nurtures your existing audience. Your content should connect directly with your ideal client, make them feel seen, bring awareness to their problem and guide them toward a solution. You should also aim to regularly give them small wins. In consistently creating content strategically tailored to your ideal client you’re deepening your relationship with your audience and ultimately boosting your sales.

Comment below & let me know: do you think your content is connecting with your audience or missing the mark?

Sending you big hugs,

Alex 💋
(your online biz bestie)

P.S. Want more prompts just like these? Check out Project Storyline today!

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