3 Books That Changed My Online Business

Today I want to share with you my all time three favorite book recommendations! 🥰🥰🥰

Are you ready?
Let’s dive in.

Make ‘Em Beg to Work for You

Author: Angela Lauria

Who this book is for:

This is for anyone who is tired of hiring the wrong people – and who is ready to know how to make aligned hires and intentionally expand their team.

Why I love it:

This book was a game changer for me and my COO because it completely changed the way we saw the hiring process. It taught us how to create a hiring journey (that we can Rinse and Repeat) that will get us high quality hires.

What you’ll learn:

  • Where you can find employees who align with your company values, take initiative and get sh*t done
  • How to write job descriptions that attract high-quality applications from only the best candidates
  • The importance of autonomy, mastery and purpose
  • The logistics of setting up an interview process
  • How to best conduct an interview process so that you avoid making an expensive mistake
  • What you should be aiming to pay employees (and how to distinguish pay grades)
  • A roadmap to managing employees who aren’t working out – and navigating the right time to let go of a bad fit
  • The biggest mistake employers make with compensation plans that lead to high turn over and low job satisfaction

Clockwork: Design Your Business to Run Itself

Authors: Mike Michalowicz 

Who this book is for:

The entrepreneur who worries that their business will collapse without their constant presence and who craves more time freedom. This is for the business owner who is ready to create systems that allow them to take substantial time off.

Why I love it:

The Clockwork framework has helped us create systems and processes on the backend of our business that have allowed me the ability to step away from my business for weeks at a time. We implemented these systems and habits two years ago and it has made a massive difference in the way our business runs.

One of the core habits I took from this book was using time tracking as a means of providing us with valuable data to improve our efficiency, effectiveness and ultimately our ROI. Since then, we’ve been consistently using Clockify to track our time as a team.

We also created knowledge-rich SOPs within our Notion Knowledge Hub. These are a game changer in on-boarding new hires and minimizing time spent answering team questions. (Don’t forget – when you watch the Launch Expansion Method training you’ll find out how you can get access to a tour of Team Beadon’s Notion Knowledge Hub! 🤩 Click here to register now!)

What you’ll learn:

  • How to set up your business so that you can take a 4 week vacation and have your business continue on without you
  • The systems, processes and habits that are key in creating a sustainable business
  • How to empower your employees so that they can make smart decisions without you
  • The most essential thing you need to do to ensure your business can keep running in your absence
  • The method to most efficiently make changes that will add the most value now

Purple Cow: Transform Your Business by Being Remarkable

Author: Seth Godin

Who this book is for:

The entrepreneur who is ready to learn marketing techniques to be remarkable.

Why I love it:

Purple Cow is one of the very FIRST books I read when I started my business. The premise of this book is helping you understand how to leverage your unique selling point to standout in your industry.

Although this book is a classic marketing book with a very straightforward concept – it’s been a game changer for me. Over the last decade I’ve applied concepts from this book from everything to content creation, product development, customer journey and how we treat our team.

For example, if you’ve watched the Launch Expansion Method training you’ll notice that design-wise it’s like nothing you’ve ever seen before. Our attention to detail and the love and effort put in from a production perspective is one way in which we’ve tried to standout in creating an educational and engaging experience for you!I’ve also used these concepts to …

  • Create offers that actually get my clients lasting results
  • Design a customer experience that they’ve never gone through before
  • Cultivate a unique work environment with unique perks

What you’ll learn:

  • How to create an unforgettable customer experience
  • How differentiate yourself in the marketplace and stand out as a company – to your audience, customers and team
  • How to put a “Purple Cow” into everything that you build
  • The method to creating a recognizable, noticeable and successful brand
  • What you need to do to create an offer that is worth marketing in the first place

👇🏼👇🏼👇🏼 Now I’d love to hear from you! 👇🏼👇🏼👇🏼

Leave a comment below & let me know – what books have been GAME CHANGERS in the way you run your biz?

I hope you have a wonderful weekend … I look forward to hearing which books have changed the game for you!

Alex 💋
(your favorite launch strategist)

P.S. Want to steal my 120-day launch calendar and $100k launch strategy? Register for the Launch Expansion Method training for FREE now! I can’t wait for you to get your hands on it … It’s beyond game-changing.

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