Heads up! I have a special announcement at the end of this post – but first, I want you to let me know if this resonates with you …
✅ Are you an online course creator who feels like your business is your baby?
✅ You’re proud of your offer and you feel deep gratitude that you get to do what you’re passionate about in the world.
✅ There are hard days, of course, but you’re committed to your vision – so you hold the faith and keep showing up.
✅ You’ve had people buy (and LOVE) your offer – and when you find YOUR people, it feels like magic.
✅ You’re solidly making five figures in your business, but you keep hearing other business owners talking about six figures – and you just can’t fathom how that’s possible.
✅ The thought of pushing harder to scale your business just feels daunting and draining. Where would you even begin?
✅ Yet … you KNOW that more freedom, more wealth, more expansion is possible and you can’t help feel a twang of disappointment and dismay that you haven’t broken through to that kind of profitability.
✅ Truth be told, you’re deeply frustrated that you haven’t yet hit the six-figure mark.
✅ You know you have a valuable offer … but you’re tired of feeling like you’re constantly trying to sell, innovate and push to grow your profitability.
I want you to know that the way there is already paved. 💌
If this sounds like you, you’re going to want to read to the end to find out more about my FREE Launch Expansion Method training! This launch method helped me earn $502k in revenue in 12 months, from one offer only – you can get access to learning this method for free.
Today I am going to share with you the power of launching …
🤫 Spoiler Alert: In this post I’ll be sharing with you the exact revenue made over the course of 12 months between two of my offers using two different strategies, and one critical difference that helped me generate a 1269% increase in profitability. 🤯
Now, I know that I often speak to you about the power of launching, but please – hear me out! Know that I wouldn’t have invested YEARS of my life into perfecting and sharing my Launch Method with you if I didn’t TRULY believe in it. After all, I wasn’t dubbed your favorite launch strategist and asked to share my six-figure launch secrets with Forbes for nothing.
Let me first tell you the story of my first six-figure launch.
I remember the first time I crossed the six-figure launch mark in January 2019 🥰. My business had been comfortably having five, and multiple-five-figure launches for years … and yet during this launch of my online course, absolutely nothing had been going to plan.
It was an extremely challenging moment in my business and I had to keep reminding myself that my past self had a brilliant, sound strategy. I decided to trust her.
It was the first time that I truly committed myself to doing the deep mindset and energetic work during a launch. I devoted myself to being of service to my audience, showing up daily, not giving a damn about the outcome and trusting that those who most needed my offer would find me.I completely surrendered to the process.
When the doors closed and I tallied my numbers, I’d realized that we’d done $103k in sales* … I was completely SHOCKED. I remember being ecstatic and the first thing I did was run upstairs to tell my Granny (her response was, “you know you have to pay taxes right?” 😂).
*This included predicted revenue from payment plans and, therefore, was not cash in hand.
This was in January 2019.
👉🏼 in May 2019, I’d replicated my success and had another 6-figure launch with Project Storyline,
👉🏼 by May 2020, I’d had my first multi-six-figure launch,
👉🏼 and in July 2021 I had my first cash-in-hand six-figure launch with Together We Launch.
At that point, I had cracked the code on my signature launch strategy and gained the confidence to know that no matter the circumstances, I could rely on this Launch Method. I now know that I can depend upon my launch strategy to get my offer into the hands of the right people and to reliably scale my business.
It’s a powerful transition as a business owner crossing from 5 figures into 6 figures.
And, can I tell you a secret?
You don’t have to sell year-round… to constantly keep pushing … to scale your business.
Launching has the potential to be soooo much more profitable than offering your courses evergreen.
Let me show you what I mean.
Here’s a look at two of my offers’ revenue over the course of 12 months ...
The first of these offers, Gram Slam, was launched as an evergreen product and made available year-round.
The second of these offers, Project Storyline, was launched 3x over the course of that year – and was only available for purchase during select open cart periods.
This is how my business made $466k more from Project Storyline than it did from Gram Slam in one year.
Launching 3x over the course of 12 months contributed to a 1269.54% increase in profitability.
Launching has allowed me to create unforgettable experiences for my community that they can enjoy and get immense value from EVEN if they don’t purchase. And, as you can see above, launching also creates momentum and excitement about your offers that an evergreen model often can’t replicate.
This is why I launch - and moreover, this is why I always try to launch multiple times a year.
Here’s a look at my business’ revenue over the course of 3 years …
We didn’t have to create new offers.
We were able to…
1️⃣ Create a strategic offer
2️⃣ Focus all of our energy, for a limited period of time, on creating unforgettable experiences and launching to our audience (instead of constantly feeling like we’re pushing for sales)
3️⃣ Recalibrate and recharge our energy so that we can show up and deliver our produce with as much focus and presence as possible
4️⃣ Validate that our offer is valuable and transformative, get feedback and gather testimonials
5️⃣ Implement any changes that can make the experience of our online courses more streamlined and impactful as possible
6️⃣ Launch this one offer time and time again, building upon our existing strategy, assets and profitability with each launch
This is the power of Launching with Strategy. This is the power of 🔥 The Launch Expansion Method 🔥 …
The Launch Expansion Method is a signature component to my Launch Strategy that will teach you how to scale your online course through launching.
This Method is for the online course creator who is ready to expedite the process of scaling their launch results.
In this jam-packed FREE training, I share with you …
💖 my $100k Launch Strategy
💜 the 4 phases of launching
💙 my 4 month launch calendar
💚 the 3 most effective sales closers from over 10 years in online business
💖 the Launch Expansion Formula that made one of our Launchers $35k in sales within 30 minutes of open cart!
But wait... There’s more!
PLUS, in the Launch Expansion Method training, I’ll be sharing with you how you can get access to two exclusive bonus training videos, “How to Create a Highly Converting Audience” and “How We Organize Our Business, A Tour of our Knowledge Hub” for FREE.
I’ve created a lot of free content but I’m going to be completely transparent – what I share with you inside of The Launch Expansion Method Training is by far the highest value, FREE content I have ever shared before.
I'd love to hear from you! I invite you to leave a comment below & let me know … 👇🏼👇🏼👇🏼
What was your BIGGEST takeaway from the Launch Expansion Method?
I can’t wait to read your comments!
(your favorite launch strategist)