#92 – How to Be the Go-To Expert in Your Industry

In this episode, I chat with Michael Stelzner, host of the Social Media Marketing podcast and founder of Social Media Examiner & Social Media Marketing World. He shares his wisdom and insight on content that positions you as an indisputable industry leader.


  • Benefits of being an industry leader
  • How to be the undisputed leader of your industry
  • Top 3 forms of content and their pros and cons
  • Which content creates the most loyal fans
  • How to create a niche
  • The importance of creating check points in content creation
  • How podcasting can make you a better speaker
  • How to raise the bar on content creation
  • Why it’s important to check your content metrics and data
  • The reason why most entrepreneurs go out of business
  • The marketing potential of blogs, podcasts and video

PS. If you want to come hear me speak at Social Media Marketing World in San Diego from March 1 – 3, 2020, you can sign up using my affiliate link here. Then tag me on Instagram @alexbeadon so I know you’re coming. Can’t wait to see you there!



Loved this and want more? Check out our other episodes here.

Spark a conversation! Leave a comment below or say hello @alexbeadon on Instagram.

1 thought on “#92 – How to Be the Go-To Expert in Your Industry”

  1. Hi Alex,

    This epispode was GREAT, I loved it as much as the previous ones. I usually don´t comment, but of course this time I can´t just walk away.

    Please Alex keep on posdcasting. We need the valuable content that you provide online.

    PD. I am having a blast with the bundle!

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