#072 – Growing a Successful Product-Based Business on Instagram with Jessica Williamson

In our 72th episode, we welcome Jessica Williamson, Founder of Somewear Elsewhere and Founder/Managing Director of Ete Swimwear. Jessica shares how she was able to make 6 figures in her first 12 months of selling a physical product and what she invested in that got her invited to New York Fashion Week in her first week of launching. If you have a product-based business or need some advice on photo shoots, influencer marketing or email marketing, this is the episode for you! 


  • Jessica talks about the most nourishing part of owning a business.
  • How the corporate world can put limits on young professionals.
  • She tells us how she knew it was time to leave her full-time job to pursue entrepreneurship. 
  • The benefits that come from focusing on your own business full-time. 
  • Jessica tells us the main thing she invested in that got her invited to New York Fashion Week.
  • She discusses the important things to consider for a photo shoot. 
  • How Instagram can be vital in growing a business’ online presence. 
  • Tips on driving sales and standing out. 
  • The importance of email marketing for any business. 
  • Why you shouldn’t give up if people reject your proposals.
  • Jessica shares the ratio between her accepted or rejected collaboration requests to show us how you have to have patience and tenacity. 
  • How influencers can help product-based business. 
  • Advice on how to stay focused and separate your emotions from your business. 
  • Jessica discusses her business’ cash-flow and the importance of investing in your business.

3 Key Points:

  1. After Jessica Williamson quit her job, her business grew 500% in the first month. 
  2. Build your brand on Instagram with really high quality professional images that embody your brand, make you stand out, and make sure people take you seriously. 
  3. Working with more than 400 influences has given Jessica a great idea of what works and what doesn’t.

 Check out Jessica:


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