#062 – How to Create a Successful Membership Site with Stu McLaren

In today’s episode, I welcome Stu McLaren, membership website expert and business owner. Stu shares his experience balancing his responsibilities of being an entrepreneur and a family man. He talks about the lessons he’s learned as he started and grew his business, WishList Member, the world’s largest membership platform for WordPress, and his Tribe training program that teaches entrepreneurs about successful membership sites. If you’re looking at starting your own membership site, this episode is for you. Enjoy!

Show Notes:

  • The life and business changes that were made once him and his wife had children
  • Stu tells us about the start of his career, focusing on the lessons he learned
  • The value of figuring out what you’re really known for and focusing on it
  • He talks about the main pitfalls owners make when they create membership sites
  • We discuss the importance of playing the long game vs the short game in business
  • He tells us how to identify the people you want to learn from and reach out to them
  • The importance of creating moments & experiences for your clients

Check out Stu:


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