#010 – Behind The Scenes of Jen Esquer’s 6 Figure Launch and 400,000+ Followers on Instagram

Alex Beadon 0:00
If you want to know how to have a highly successful launch in your business, this is the episode to listen to today’s guest, Jen s. Kerr launched her online course for the first time and made more than 100,000 US dollars. That’s right. In this episode, she shares exactly how she did it, the fear she had to overcome in order to make it happen. And we talked about how she’s managed to grow her Instagram account to more than 400,000 followers. Welcome to on purpose. Do you ever feel like you’re trying to balance it all, nourishing your health while growing your business and living a life well lived. And no matter how hard you try, sometimes you slip from purpose driven into autopilot. Take a deep breath, relax, and let’s get you back to where you belong. On purpose.

Hey, friends,

welcome to episode number 10. Of on purpose with Alex Beadon, I am so pumped that we have finally reached double digits literally, I could not be more excited. But I would be more excited if we were at triple digits. Cannot wait for that day really excited. Anyway, today I’m talking to physical therapist and private sports therapist, Jen s care. What I love most about Jen is that she is someone who shows in a really unique path as a physical therapist, by deciding to put a lot of focus in building her personal brand and her online presence, so much so that she now has a following of more than 400,000 people on Instagram. And the very first launch of her online course at the end of 2017 made over six figures. It was amazing to hear how Jen has accomplished so much so quickly. And I think you’re going to love this episode. If you want to take a quick moment to find her on Instagram. Her username is Doc Jen fit. So D OC Jen fit doc Jen fits, definitely go and check her out. But I think you’re really going to enjoy this. So take a listen. And when you’re done, hit me up on Instagram and let me know what did you think? Enjoy, guys, and thank you so much for being on the podcast with us today. I’m so happy to have you here.

Jen Esquer 2:21
Well, thank you for having me. I’m excited.

Alex Beadon 2:23
The very first question that I have for you is what do you find most nourishing about having your own business?

Jen Esquer 2:32
It’s really down to the core of what I do. It’s exactly, it’s fulfilling my why my purpose in terms of what I’m trying to create. So it’s like, my business just runs off of my connection to being able to relate that to people so that they understand they can grab onto it. And the more that I’m able to connect that to relate that to people to get them to understand and feel my why the more the business grows. And so it’s it’s all about that connection, that getting back to my why. And that’s really what I do, why I do what I do and why I have the business.

Alex Beadon 3:16
Can you tell us more about your relationship to your purpose, first share with us what you would think that your purpose is? And then have you always been connected to your purpose? Like how did that come about? Yeah, so

Jen Esquer 3:32
my, my why my purpose is really being able to get people out of the mindset of you get fixed by someone else. But it’s really you get to fix yourself. And the more that they understand that connection, the more people start to take ownership for their own bodies start to tap into their own bodies, move their own bodies and get out of pain and injury on their own. And so that’s really what I want to bring to the world. That’s my mission. Right? As a physical therapist, I don’t fix you. That’s not it’s not my goal. That’s not my mission, but you’re able to fix yourself. And really, I feel like that’s translated into my own business and being able to become an entrepreneur just by following that path. And following that mission, I knew I loved the body. And so I wanted to get into physical therapy. I taught Pilates. I coached gymnastics, but it was never really getting I wanted more. I was always asking why, well, why is this and why do I modify this and why do they have pain here? Why am I taping an ankle? You know, so it was? It wasn’t for me enough. I was always asking more. And so I went to physical therapy school. That was great. But then I continued to say, well, I know the basics now but how do I really help someone? How do I really get, you know, pain away or put vent injury. And so I started learning more I would, I worked at a place that I made sure I had mentorship and continue taking courses. And as that started to grow, and as I felt like I could start to reach out and help people more and kind of dive into that deeper, I realized that a clinic setting wasn’t where it was supposed to be. And so I went off and I did my own thing. And I started having my own clients and my own outside of the clinic. And that was great. So

Alex Beadon 5:30
been hard for you, though. Because isn’t that like the traditional path? Oh, 100%. Yeah, that must have been really fearful for you.

Jen Esquer 5:39
It was and it was almost like a crazy transition in my head, that perspective that just had like, all of a sudden, one day, I was like, why am I still working here? I’m done. And it was almost like, I just had to take that immediate leap when I felt the energy was there at the right time. And this has always been my thing is like, I haven’t rushed anything, I’ve definitely followed my own path and followed what I felt like was the right timing. Because yeah, I could have started my own thing right out of grad school, I already had a bit of a following. And I could have just used that and try to hustle on my own. But for me, it didn’t feel real, yet it didn’t feel authentic. I didn’t feel ready. And so I followed my path of No, this is where I need to be. I’m still learning, I’m still learning. And I think that’s okay. Because you’ll get to the point where you’re like, I can continue learning now. And I feel like I can go off and I can help people in a different way. And so once I made that transition, it was amazing. And then it came into well, I want to be able to help people more, how can I reach a broader audience without having to see them in person and without having to work on them? One on one. And so it was like, How can I now translate that into an online market? Yeah,

Alex Beadon 7:02
that’s really cool. So were you always leaning in the entrepreneurial direction? Like, did you always know that was the direction but you were kind of just waiting for the right time?

Jen Esquer 7:13
Honestly, no. Oh,

Alex Beadon 7:17
where did this? Like? Where did it come from? Where did this idea come from? That you were like, oh, I should maybe do my own thing and do it online. Like both of those things. I feel like number one doing your own thing. And then number two, bringing it online. There’s not that many people will at least not that I know of who are doing what you’re doing online.

Jen Esquer 7:36
Right? There’s not a lot, for sure. I mean, and they don’t teach you any it mean you barely learn business stuff when you’re going through and becoming a clinician, let alone anything online. But it really was. So in my last year of PT school, my boyfriend was getting worked on by someone at his home. And she was a chiropractor, but she had her own table shattered on tools. And I remember watching her work on him. And I was like, she’s doing my job. She’s like a physical therapist. She’s doing soft tissue, she’s doing exercises with him. And I was like, What the heck. And so that’s when I first started to ask questions. And I asked her, I was like, how are you doing this? You don’t have to go through a clinic. You don’t need insurance. Like what? I had no idea, I literally had no idea what this was. And so she was the first person that kind of sparked my interest in like, oh, I can set my own schedule, I can take on my own clients, I can work the way I want to work, especially now because as a physical therapist, we had direct access, meaning that we didn’t have to have a doctor’s referral to see clients where in the past you always did as a physical therapist, and chiropractors never had to, which is why, you know, they’ve been able to thrive in business a lot, I think a lot further along than physical therapists have. So that’s what first sparked my interest. And so even when I was working at the clinic, I started taking clients on my own on the side and kind of going to a CrossFit and and seeing how that felt. Right. And so that’s what first started to kind of pique my interest and then having the relationship I had I was surrounded by people that were in the online market and, and doing businesses online. So that did pique my interest in terms of like, well, can I take my social media presence and turn this into something that I could reach more people?

Alex Beadon 9:29
Yeah, okay, cool. So there’s so many directions I want to go down. Okay, first, before we go down the social media direction, I want to talk about kind of your journey as an entrepreneur because I know okay, you made the decision, you decided to go online, great, fine, whatever, but like was that the initial thing was like, Okay, I’m gonna step out on my own and do this online thing, or did you kind of step out on your own? Have your own private clients and then dive into the art because you have the mobility method, which I know is your online Horse. And I feel like I really wasn’t paying much attention. But I feel like very quickly after I saw on Instagram that you’d gone out on your own, you launched the mobility method, is that correct?

Jen Esquer 10:12
Yeah, it was about six months, right? I had been working on my own. And then I decided to create an online course. So it was funny. I like, I took the leap of faith had like, zero clients and was like, Well, I’m just gonna see what happens. I literally told my bosses, I was like, I have a week, guys, I can’t give you two weeks because I have a lot to figure out on my own. So and they ended up being OK with that everyone was really nice. So I ended up like fully, picking up a full six day schedule really quickly working like eight hours a day. And and then as I started to, like, kind of dive in and say, Well, can I take this on mine, I had to scale back, I was like, Okay, I can’t work six days a week, there’s no way. So I went down to four. And then I went down to three men two, and now I’m down to one. Because it’s just a lot of energy to try to learn how to, you know, translate what I’m trying to do, and take that online and just learn online entrepreneur, online businesses is a beast, you know, and people think, Oh, you have a social media following that means that you could just come out with a program and kill it, maybe. And that, that used to work really, really well. But if you don’t know how to do online marketing, then you’re not going to be successful and be able to reach people the way you want to. So there was so much that I needed to learn. And I continue to learn. So I just

Alex Beadon 11:43
had the housing.

Jen Esquer 11:46
Exactly. So I had to scale back on my in person clients. And that just kind of came with time again, just like kind of figuring out the path of, of how is this going to work and trial and error and figuring out what my own system gets to be?

Alex Beadon 12:01
And do you think that you would like to be at the point where you are not working with clients at all in it’s all online? Or do you think that it’s super beneficial to at least have ones once a week?

Jen Esquer 12:13
For me right now, I think it is beneficial to have once a week clients only because what I do in person is different still than what I can take online, I haven’t figured out how I can really take the deep neurological stuff and translate that into an online program because it is so complicated, weird and different. So I love being able to still see the difference that I’m able to make in a person that comes to me only a few times, you know, again, I’m not fixing anyone, I’m just facilitating. So being able to do that in person is still such a powerful thing for me. So for right now, it’s once a week unless I’m gone on vacation or something which does happen. So and we’ll see. We’ll see where that evolved into.

Alex Beadon 13:01
I love that. Okay, cool. So I’d love for you to tell us about your business model. The mobility method, how many times have you launched it? How’s it been going?

Jen Esquer 13:12
Yeah. First launch was in November.

Alex Beadon 13:17
So really, that was the first launch first launch. I feel like it was so much longer ago. When I saw the forest launch, I was like, Oh my gosh, this is so cool. Wow. Okay. It was just it was just recently then.

Jen Esquer 13:31
Mm hmm. So it wasn’t even that long ago. And I was it was funny. It was like, I just in September, I think it was when I was like, I’m going to do an online program. Right? I don’t know how I’m going to do it. But I’m going to do it. And I remember sitting in on just a couple of different like meetings and conferences and being like, oh my god, this is so cool. And I’m learning so much stuff. And then the next day I’d be like, I have no idea what they just said cuz I don’t know what any of that mean. And it’s like, again, I had this huge social media following but no email list, right? Let alone do I know what like a squeeze pages are an opt in? Like I didn’t know any of these things, right? Crazy. And so I started pulling in girlfriends that have been doing this for a while and I’d be like, oh, let’s let’s go get coffee or let’s create a mastermind how fun would that be? And like just getting people like together so that I can learn from other people. And that was super helpful. Luckily, I do have amazing friends who are open and abundant and willing to share. I started going to conferences, going to and just reaching out to people that I was probably afraid to reach out to and ask a question, but I just did and I was just like in a phase of like, I’m going to push it I’m gonna do whatever it takes and and they were actually willing to sit down with me and to go over like like what my launch would look like and suggest books I should read and, and things like that. And so saw so beneficial, so helpful. And I decided to launch in November and kind of do, like, get people back into the gratitude of what mobility is. And so I did the challenge leading into it. And it because, you know, it kind of followed gratitude and thanksgiving, that’s what I wanted to like, kind of, you know, stay in the, in the same realm and same mindset of, and it ended up being so powerful, I ended up getting other friends to be able to promote my free challenge, not my program, but my free challenge and get other people to, you know, talk about it and get signups and opt in. So all of a sudden, I built us, I think I had almost 11,000 opt ins in the washer. Oh, that’s

Alex Beadon 15:53
amazing. And you had a competition as well, didn’t you?

Jen Esquer 15:57
So it was the challenge. And I would pick three random winners and I giving away a prize. And then I literally followed like Jeff Walker’s launch sequence in terms of like, how I was talking to people in the mindset. And I also had a boyfriend who was like, Okay, do another live, do another story, do another, like really pushed me. And even though it was scary, like I just did a live like, why are people gonna want to hear. And every time I did, though, people were able to connect with my why they were able to connect with why I was doing this, it’s not to take your money, like, I don’t want your money, I want to help you, I want you to understand why this is important in your own body. And when I was able to connect that to people, sales would go through, I would net more people buying and it was an again, it’s not for the result. But it was just for the connection. And every time I was able to connect back to that, again, it would work, it would work. And it was like, Really, it pushed my boundaries, it pushed me out of my comfort zone to really how much can I get out there because I never talked to my audience like this, I never sold anything. I’ve just been giving value for the last two years, like, here’s all the free stuff, here’s how to help your body. And, and then all of a sudden, now I’m saying here’s how you can put this in one place and have it tangible for you. And so it was just it was amazing. It was powerful it was it went way better than expected. And I just because I I put down, you know, my, my fear of looking weird or being judged or, you know, asking for help, I have more support. And I got it. I had friends who one of my friends, he was the first one who kind of guided me into how I should be posting for, for social media in terms of talking about the body and how I should structure that. And he actually, he’s huge in the rehab world online. And he put my link in his bio stories for me, he talked about how proud he was of me and opposed, it was the cutest thing, but he like so to get other people who are in my same field, doing close to what I’m doing. And getting their support met so much.

Alex Beadon 18:24
That’s amazing. I love so much of what you just said. Okay, so one thing that I love that you said is that you were putting yourself out there way more than you were ever than you ever had before way more than you were comfortable putting yourself out there. What was that time like for you? Because I know, a lot of the doubts and fears that come up are like people are gonna get annoyed. Like, I always tell my clients and like you have to like, literally feel like a broken record. What’s interesting is that, like, I remember I only saw you go live once, right? I only whereas I think the thought that goes through people’s minds is like, oh my gosh, people are gonna get so sick of hearing me. But really, people are probably only going to catch one, maybe two, you know that people don’t see most of what you’re posting. Fortunately, the algorithms change and everything happened. So yeah, you’re right. People are How often were you going live during that time?

Jen Esquer 19:25
During the launch time I was going live probably every day and then on the last like two days of my launch. So following the launch sequence, you know, it’s usually an open closed, closed cart. I didn’t close the cart, but I was I was giving away an early bird pricing and so the price was gonna go up. And so I was doing honestly like three lives a day by the last two days. Wow, that’s all morning, afternoon night. I was like, here’s my morning coffee. How are you guys?

Alex Beadon 19:58
That’s so cool. I like that. Uh, I like that you were just like, I gotta put myself out there and like that it made you uncomfortable. And you did it anyway. And I love what you said about asking for help, even from people who you think would have zero interest in helping you through this, people love being of help an end of service. And I mean, you might say no, and no one’s gonna die.

Jen Esquer 20:20
Yeah, and it’s totally fine. And I did have friends who are like, You know what, I can’t promote that challenge. And I’m like, No, oh, good. Yeah. And I said, if there’s anything, I can help you with it, please let me know. And, you know, it’s no hard feelings it gets. Yeah, like nothing

Alex Beadon 20:35
personal. Yeah, no, not at all. I’m also super interested by the fact that you had this huge Instagram account before you even began your journey as an online entrepreneur. So I’d love to hear what has your experience with Instagram be have been like, how did you get started? How has it evolved? Where are you at with it today? Tell us a little bit about that.

Jen Esquer 20:59
Yeah, so it got started accidentally. I was in I was in grad school at the time, and I was posting my workouts which typically are outside. And I would do like, because I used to run a lot. And I would do that a lot. And that’s relative. I would run for cardio, and then I would do a lot of calisthenic work. So like on the bars and pull ups leg lifts kind of continued with my gymnastics kind of training because I loved the feel of like the body weight and, and just being able to maintain that strength. And so I would post about it. And then I would tag the calisthenic pages, which four years ago, one of them had like 300,000 followers, which four years ago that’s following Yeah, exactly. So he reached out and he was like, Hey, we all get together in Venice. Like you should come meet up with us. And so I was like, okay, cool. And I ended up going down to Venice Beach and training with them. They were so nice. Like, these jacked guys who do these bars are like, greeting me one by one as I’m like, planning. They’re so cute. But they were they were so nice. And he would post anyone who was in the calisthenic community, right? And so naturally, he started posting me and I was like, uh, so I just do handstands now. And so I just kind of it’s shifted into my journey and I he asked me to compete, so I started training to compete and calisthenics. Wow, it was just like a little side hobby from school. It was like I don’t want to study right now. Let me post a video. So it was fun. It was fun to meet a new community of people. I started getting in contact with a lot of the yogi’s because I was upside down and doing handstands. And so I started hosting challenges with Yogi’s and meeting different people in that aspect, getting it’s cool I did to influencer events and just hanging with people who love to move their bodies and all these amazing cool ways. And so I felt like so it was just such a cool feeling to have these cool friends. I’d have like Cirque du Soleil friends and some calisthenics, and Yogi’s and all these different people who were amazing in my eyes. So it was really fun, and it was purely a hobby. And then I graduated, and I was like, Well, I kind of I don’t I don’t know if I care about this anymore. And I was already at 100,000 followers. Wow. But I it was like steady, it didn’t grow any more. And I was just like this is I’m a PT now. Why am I doing this? This is like, this isn’t my job. I shouldn’t be focusing on it. And that’s when my friend Vinnie rehab met up with him in Toronto and he was like, why aren’t you posting like anatomy type stuff? Why aren’t you talking about the body and I was like well I’m a new PT I just graduated I don’t have the knowledge yet and and it was that fear of being judged of not being at that level I should be of like, Oh, what if other PTS who’ve been doing this for years now see my stuff and they’re like what is she doing? You know, so it was it was having that that just the fear of putting myself out there and that in that aspect hiding behind fitness and doing cool things with my body? That was easy. Yeah. I didn’t have to I didn’t even have to show my face a lot because I was afraid of being judged for how I looked I was afraid there was just so much I was afraid of and so I just was resistant to a lot of things until I just decided to listen to him and I did one video and it took off and I was interested in this and so I started doing it more and people liked it more and and then I changed my name to doctrine fit because it be Jen underscore e s underscore care. Oh wow. Nothing to do with anything. My name is And so I changed my name got serious and started like posting regularly about the body and everything and it took I grew over 200,000 Just from posting educational things.

Alex Beadon 25:13
That is amazing. And the

Jen Esquer 25:15
more I did it, the more people loved it. And which was also gratifying because I’m like, Oh, my God, people want to actually learn. Yeah, cool. Yeah. Then I started, like, meeting mentors and meeting other therapists that I admired that I thought I wasn’t good enough yet, or so it was just like, it just goes to show, you know, get out of your own way. And things start to open up.

Alex Beadon 25:40
Yeah. And it’s funny that you touched on that fear part. Because that is, I would say, like one of the top three excuses that I hear all the time of why people don’t want to make content. They’re like, Oh, but what if I say something wrong? Like, I don’t know everything. And it’s like, you don’t need to know everything. You just need to be able to help one person or inspire one person and it’ll be worth it. And you might stumble, or you might fall in like, so. Learn and you’ll move on.

Jen Esquer 26:04
Yeah, exactly. Yeah, exactly.

Alex Beadon 26:06
So how important would you say your Instagram has been for the growth of your business and the success of your business?

Jen Esquer 26:17
For getting started, for sure has been the number one thing that’s helped me,

Alex Beadon 26:22
I guess you said, you didn’t have an email list when you first launched? Was that a six figure launch? I feel like I heard that that was a six figure launch somewhere. It was. Okay. So that was it was clearly a very successful launch, especially for your first launch. So you would say that that really had a lot to do with the fact that you were well connected, people were supporting you, and that you had this awesome Instagram account to utilize 100%? And how because you said at the beginning, it was helpful, maybe not so much anymore. How do you feel about your Instagram account? Now?

Jen Esquer 26:57
I definitely still feel like it helps. I mean, I, I do feel like my growth has kind of slowed down. I mean, things are just hard to figure out. And I don’t I don’t sit there trying to figure it out, right? Because it’s just a waste of time. Like people reach out. They’re like, Oh, algorithms change. I’m like, Dude, it’s changing all the time. Yeah, you know, it’s not something that we can, unless you’re in Facebook, and Instagram and like working it, I don’t think we’ll really have a full grasp on it. So So and it’s like a rabbit hole. It really is. So do the best you can in terms of putting out amazing content and things that you know, are going to be catched not only from your audience, but mainly from other people like scrolling through the popular page, why are they going to want to click on you, I always say Instagram is a billboard. It is your billboard, it is something that needs to look catchy, it needs to look just like everything is going to be viral, which is hard to determine you can’t determine you never know, but do your best.

Alex Beadon 28:03
I want to kind of dissect a little bit into what you just said, before we move on. You said Yeah, want to create content that’s eye catching, not just your ideal client. Mm hmm. So talk to me about that. Because if we’re trying to attract our ideal clients, what I think what you’re trying to say is that basically, the more people you have coming to your Instagram account, the more people are actually going to see your content. Yes, the more chances you’ll actually have of hitting your ideal client.

Jen Esquer 28:27
Yeah, correct. Yeah. And when you when someone first sees you, and then they go, and maybe they’ll want to follow you for a hot second, because they’re like, well, this person may be looked a little interesting, you’re gonna show up in their stories. First, you’re gonna show up in their feed first when they first follow you. So if you have some good content that’s coming up first, or they may be click your store and they start to hear a little bit from you, they like your personality, maybe, maybe there is like a free challenge that you’re running or your course is just landing or you have a webinar that’s coming out or whatever it may be. And they get to hear that first because they’re just like, kind of curious. Like that is it’s always your moment, it’s always your moment to to step up to show who you are, and to be able to convey that to anyone who might come across your page.

Alex Beadon 29:16
That’s interesting. Okay, cool. What did I cut you off? You were gonna say something else, and I cut you off. Do you remember what it was?

Jen Esquer 29:25
I don’t know if I do, but that’s okay.

Alex Beadon 29:28
Any more thoughts on Instagram before we wrap up and move on to the next topic?

Jen Esquer 29:34
I just say, you know, don’t be afraid to reach out and connect. I even I worked at a physical when I first worked at the physical therapy clinic. There was a guy there who he had blocked me when we work together because he was trying to build his own following and I was like, Excuse me, I could have helped you like, we could have collaborated. I had a lot more followers than me Yeah, and don’t be closed off to anyone, whether they’re in your space, whether you’re just unsure, like, be open. And if it doesn’t work for you fine, like you move on, you know, but be open, be collaborative reach out to people, the more that you reach out, the more people are like, Oh, this is actually like a really cool person. They’re really nice. Like, people want to be surrounded by nice, cool people, people who are going to be supportive. So comment, like, go reach out, be open to people who are even in your same space and your same industry, because there’s a lot that you can learn from other people.

Alex Beadon 30:39
I want to talk to you about your routine and your lifestyle. So firstly, I want to know, how do you structure your weeks? I know you said that one day a week you’re working privately with one on one clients, what is the rest of your week look like? Oh, man.

Jen Esquer 30:54
I would say I’m still trying to figure out my structure.

But it really is it’s content creation. So I’m constantly thinking, anytime I have a new idea, I have a notepad that I just go to, and I write it down. And like, if someone asks a question about something, I’m like, Oh, I can create a video on that. I’m gonna write that down. So. So it’s constantly having an open mind to be able to write things down and kind of come up with things as I as I feel like I, I can. And then it’s also answering emails and managing my team and just a lot of content creation. I mean, as someone who writes programs and and has an Instagram, and if you’re in this world, it is going to be a lot of constant. Yeah, whether it’s writing newsletters, blogs, whatever it may be.

Alex Beadon 31:50
What does your content currently look like? Obviously, I know you’re on Instagram, you have an email list. I assume you’re sending out weekly emails. Yeah. What else are you making? Do you have a YouTube channel?

Jen Esquer 32:02
It is in the works. Okay, cool.

Alex Beadon 32:05
Yeah. So right now, is it just mainly you’re focusing on Instagram and email list?

Jen Esquer 32:10
Yes.

Alex Beadon 32:11
Do you have a blog?

Jen Esquer 32:14
Yeah, rough. I have a few blog posts. But it’s all like a main focus. It is. So not a main focus. And even people that I learned from who used to blog all the time there, they’re switching, doing blogging less. Yeah. And figuring out how they can optimize in other areas better. And I’m really learning as well. So it’s like, how can I translate taking, you know, someone from whether it’s an Instagram post or a swipe up in a story and just taking them straight to the the email list rather than even a blog post. So some people take it straight to a blog post that hopefully, hopefully takes them back into the email list. I’m usually just taking them straight, either into the program or into the email list.

Alex Beadon 33:03
I’m curious about your email list when you’re sending out or even Instagram as well, I know that mainly, so you said you have the mobility method, which focuses on being able to move with ease, correct? How far do you kind of shift away from that in your content? Like how, how often are you veering into other topics? Um, or do you mainly try to just talk about that, because you know that that’s what you’re selling?

Jen Esquer 33:36
I would say I probably only do that about specifically talking about mobility or showing like a mobility flow. I specifically do that probably once a week, sometimes even less. But I would say all my content is kind of geared around, like, how can you open up? How can you mobilize? How can you decrease restrictions in an area so so I’m probably talking about it a lot more than I even realized or other people realize, but a lot of it is still geared around. And what is attractive, unfortunately, to most people is like, oh, shoulder pain, my pain is right there. How do I increase that? How do I decrease that? How do I you know, so, unfortunately, I do still have to talk a lot about just pain in one area in order for it to be attractive, which isn’t necessarily what my passion and my goal is, but But hopefully, then, if I’m able to at least attract them that way, then I’m able to translate into that as they start to see my content more and more, it’s like, well, that painful area doesn’t necessarily mean you know, you do these exercises, it might be coming from your big toe, it might be coming from a different area. So then I hopefully drop them into more education as they start to follow me.

Alex Beadon 34:54
I love that you mentioned that because I think so many people are don’t really want to talk about certain things. things that actually are what’s going to bring the, the, the level of understanding that their ideal client has, that’s what’s going to attract them. So I love that you touched on that. What’s been the hardest part so far about being an entrepreneur?

Jen Esquer 35:14
Um, you know, right now, I have to admit that it’s just been really exciting. I don’t put a lot of pressure on myself in terms of like how something’s going to do. I just like, here’s another experiment. For me. It’s like, it’s always experimenting, you never really know what’s going to happen. Yeah. And when you let go of the expectation of like, I need to hit a six figure launch, or I need to do this or you stop comparing yourself to other people as well, and how they’ve done. You’re just able to, like play with it and kind of see like, well, maybe this post will do? Well, let’s just try it out. Let’s experiment. Let’s see what this newsletter does. Like, I even had a newsletter where I forgot to change the subject line. So it said new broadcast, and it actually got more clicks. Oh, my God, what did I do? And then

Alex Beadon 36:08
you’re like, Oh, well, yeah.

Jen Esquer 36:11
So it’s like, it’s all just an experiment. You all you just get to kind of play with it and see how what is the best message? Or best way for me to relay my message? How am I going to connect with more people, and every time you did dig back into that, why that connection that where it’s truly coming from of what you want to create, and what you’re trying to help, hopefully with the world, then you’re able to just have it grow and let go of expectations.

Alex Beadon 36:41
I’m sure I love all of that. Everything you just said is like, one of the I think it’s one of the big things that stops people from achieving success is that they put so much pressure on this one launch, it’s like, Now or never, you know, and then they fail. And they’re like, Oh, well, it wasn’t meant for me. Whereas you’re just like, I’m just experimenting, and I’m gonna keep experimenting until I find what works. So that is epic. I want to know what you think your experience as a physical therapist? How has it benefited you as an entrepreneur? Like how do you see things differently as a physical therapist, as an entrepreneur?

Jen Esquer 37:23
For me, as a physical therapist, I think it it’s just been a game of how to relate my particular message in terms of what people typically think physical therapy is, and what I’m trying to say about it. I even I met with a chiropractor, a couple a few weeks ago, and he’s like, oh, yeah, well, physical, like I do the chiropractic and then sometimes I send them to physical therapists. And I’m like, Well, what do you think a physical therapist does. Because a lot of times, it’s still the mindset of the chiropractor does the adjustment and the physical therapist does the strengthening. And that’s how we work, right? But in my mindset, it’s like no person who wants to facilitate and help is going to facilitate and help whether that means no matter what that looks like, across the board, because to be honest, physical therapists can do adjustments, we call them manipulation, right? Eye chiropractor can do soft tissue massage and exercise the same way that we can. So it’s, it’s just a person helping and facilitating a person rather than, you know, this is what you know, we do ultrasound, and we do electrical stimulation and this mindset of like, one sided of what a physical therapist is what it does, that we, we you only see a physical therapist after surgery, or you only see a physical therapist of your, if your doctor tells you you need to go see. So just changing the mindset has been really interesting as an entrepreneur, because you don’t see a lot of physical therapists, entrepreneurs. And if they are, they’re usually I think the one who really got us started and did an amazing job is Kelly stret. And he spoken to CrossFitters and read a book and, and really got the idea of biomechanics coming from a physical therapy standpoint. So he did amazing and changing the mindset of fat, but it still gets to shift it still gets to be changed in a lot of people. And so just being an entrepreneur in that way and kind of seeing how can I talk to people that they start to understand what I’m really saying what I mean, what a and getting it out of the mindset of the traditional rehabilitation are boring words that just don’t connect with people. Yeah.

Alex Beadon 39:49
You’re like a natural marketer. I don’t know where this comes from. But you I just am listening to you and I’m like, I hope everyone listening to this is translating it to their own way. Whatever it is that they’re doing, because no matter which field you’re in, you should be looking at it. Like, how can I make this? So me? And so like, how do I make my message stand out? How do I make sure that when someone sees whatever it is that I’ve created, that it immediately captures their attention and really teaches them something new or whatever, I love everything you just said, like that was so so brilliant. And I think it’s just people need to apply it to every single field, like no matter which field you’re in, because it works even as busy like even more. So if your field is super populated online, like you need to learn how to communicate it in a in a unique way. So that was brilliant. I love that. What do you think is one piece of advice that could greatly benefit the life of an online entrepreneur that is most often ignored.

Jen Esquer 40:50
Self Care?

Alex Beadon 40:51
Oh, tell me about that.

Jen Esquer 40:54
Because I think especially even me who’s a physical therapist and and getting other people that move, you know, it’s like I am all of a sudden sitting at my computer for hours on hours. And I’m like, Oh, my God. Self Care is hugely important. Plus, it’s just going to get like, when you’re able to take care of yourself and tap into whatever that is that looks like so whether that’s going to a float tank or getting massage or working out, or you can just got to, you have to kind of sit with your energy, whether that’s meditating, or whatever it looks like for you, but you have to take care of you first, in order for you to be able to translate that out to other people and start to create more and just move your energy. That’s what I usually it’s like, I will get pent up, I’ll get stressed out, moods will start to shift, I’m not going to be able to connect with people if I’m not moving my energy. So I have to my self care for me personally is movement.

Alex Beadon 41:53
Hmm. I like that I was listening to a podcast today actually. And they were talking about how so often, self care is like, you know, meditate or journal or visualize or whatever and actually moving your body and the energy in your body is such a big part of self care.

Jen Esquer 42:09
So huge, so huge. And I don’t even just mean like, pop on a podcast and go for a walk or something. But like get out of your environment that you’re sitting in, especially as a new online entrepreneur, there is so much thinning, there is so much learning there’s is a lot of overwhelm at first. So being able to get out of that environment. And, and yeah, like you said, move the energy just shift and

Alex Beadon 42:37
my next question is, have you ever been given business advice that didn’t sit well with you or just intuitively felt off? And you were like, Oh, that just sounds miserable? Like how do you kind of decipher between this is good business advice that’s pushing me outside of my child, my comfort zone and it’s challenging me and bad business advice, that maybe it’s good and maybe it works, but it just doesn’t feel authentic to

Jen Esquer 43:05
it always has to come it always has to hit me and be able to convey my why if it’s going to take away from my message that I’m trying to share with people even if it might look more attractive, I’m not going to do it right so like for example, I’ve been told I have a new program a membership site and it’s it has functional HIIT workouts and so it does have workouts in it as well as mobility and core. And I was told oh you know you can like on the main sales page, lose fat, lose weight that kind of thing. And I was like no, I can’t do that is not my why that is not my message. Like if I’m getting someone to move and work out it is purely to start to strengthen things they might not know about start to increase the heart rate like I’m looking at it completely functionally I’m they’re not coming to me to lose weight. I’m not their personal trainer and I’m not going to dive into that so if it is not going to get out my why I’m not going to do it even if it would attract more people even if that was not my audience and it’s not what I want to do so that I’m like super adamant about like no

Alex Beadon 44:27
I’m gonna challenge you I’m gonna give you I’d love to know your your thoughts on this. So you know they have these bots right that you can put onto your Instagram account and it will go and like other people’s photos, which is smart because it’s getting your account onto the little notifications of other people’s account which is introducing people to you. Technically it’s not as bad as like the follow unfollow method where like, I think that’s a little bit more slimy. I’d love to know your thoughts on that because I’ve been I’m thinking about this, and I’m so divided part of me is like, I can I can get on board the liking thing, because it’s like, it’s a good marketing technique. It’s getting my name out there, whatever. And it’s it and it works. And then on the other side, I’m like, Ah, it’s just so I don’t know, you know?

Jen Esquer 45:18
Honestly, I would say, well, first of all, I thought they killed a lot of those things. And that wasn’t, so I’d be careful with it. Because Instagram has gotten a lot smarter at that. I know, that was a big thing, like three years ago. I think I did the liking thing for a little bit. Yeah. With one of the apps. So I did, I did use it. And what I say to that is, you know, if it’s something where you’re not buying anyone, and you’re not in like, you’re not

Alex Beadon 45:48
tricking them, anyone? Yeah.

Jen Esquer 45:50
Like, there used to be the ones where you could leave a comment. And you could totally tell that comment has nothing to do that. Awful and so I would I would not go into comments or anything, but like, it is just, you know, maybe you would like it without even knowing, you know, so you don’t you don’t know, it just it’s a like, yeah. way of encouraging someone else. So I don’t think it’s bad. I think it’s bad if you’re going to buy fake followers just to make your following look bigger.

Alex Beadon 46:24
First of all, probably not intelligent.

Jen Esquer 46:26
No, it’s not going to relate to business sales. It’s good that your people are going to find out because your likes your engagement, like things are going to be fishy. It’s just, in that sense, be real. And even if it’s, you know, it is hard to grow nowadays. So if that means you’re doing ads, in terms of getting your face out there more and people can see that still means that people have to go click on you and follow you. Yeah, Bill, for me an authentic way to grow even though you’re paying for ads. Very true not paying for followers. So if that’s the way And granted, I haven’t done any of this, I’ve never paid for anything to increase my page, whether that was a shout out or anything, mine has been purely organic. And I’ve been very grateful for that. But may I do ads at a certain point, maybe possibly. And it’s not that I’m not buying fake followers? Like, you’re just increasing your reach in terms of how many people can see we’re all trying to do that.

Alex Beadon 47:27
Yeah. Oh, I love it. Okay. So much of what you said today was brilliant. Thank you so much for sharing all of your wisdom with us. Before we wrap up, I have a few fire rapid questions. So what is one thing you do that has been a non negotiable in the success of your business movement? Your mindset shift that has made the biggest difference in your life as an entrepreneur,

Jen Esquer 47:55
getting out of my own way, like really getting out of my, like fear mindset. And I did a leadership course. And that honestly helped. Like if I hadn’t done that leadership course, I probably wouldn’t have been able to step up the way I did and connect with.

Alex Beadon 48:11
What was the name of the leadership course?

Jen Esquer 48:13
I did. It’s called ascension Leadership Academy in San Diego. Cool, highly recommended, even if you don’t live in San Diego, Go to it.

Alex Beadon 48:22
Sounds awesome. I’ll be sure to put that in the show notes as well. So people can go and check it out. Fill in the blank the world would we the world would be a better place if more people knew blank.

Jen Esquer 48:34
Wi mobility was important for their bodies.

Alex Beadon 48:39
The book that changed my life was

Jen Esquer 48:45
radical acceptance.

Alex Beadon 48:47
And lastly, this is my favorite thing from every episode, I asked everyone to challenge our audience to do one thing over the next week. So what’s the one thing that you would like all of our listeners to focus on doing?

Jen Esquer 49:03
Tuning into their bodies? And moving?

Alex Beadon 49:07
So okay, let’s just dive into that for one little minute. When you tune into your body, what does that really mean? Like how for someone who doesn’t even understand? How would you explain to them?

Jen Esquer 49:21
That means when you have an ache or pain or you eat something that’s your like, your stomach doesn’t feel good tune into that What did you just eat? Why would you want to put that back in your body? I mean, it’s not about having a diet. It’s just about awareness, taking care of yourself and loving yourself loving yourself so deep that you’re not going to do something that causes pain or causes hurt. And granted, I’m going to be like, You know what, right now I’m gonna have the pizza and my stomach is gonna hurt. So as long as you have that awareness that that’s gonna happen. That’s okay, but but tapping in so maybe it’s like well sitting this way causes pain are sitting in this chair causes pain. So maybe you’re going to shift, you’re going to start to get out of that. Or maybe you’re going to, you know, try a stretch and say, oh, did that get me out of pain? Could I do that? Can I implement that like, one time throughout my day where it takes two seconds, and I’m suddenly able to not have that pain anymore? So tuning in to what, what feels bad, and what feels good.

Alex Beadon 50:29
Thank you so much, Jen. That was awesome. Can you let everyone know where they can find you online and on Instagram?

Jen Esquer 50:37
Yes, Instagram mainly is where I’ll be I try to honestly answer all my DMs. Sometimes it takes me like a month. So be patient. But I do. So doc Jen fit is where I’m at on Instagram website, YouTube, because I am having that up and coming. So other things Dr. unfit.

Alex Beadon 51:02
That’s awesome. Thank you so much, Jen. And I just really appreciate that you came on the show and I loved getting to know you better. And I just am so I love watching online because I feel like you’re such like you’re just so different to everything else that I’ve seen. And I feel like you’re shining in your own way. So thank you for being you and thank you for the work that you do in the world. And thank you for being on the show.

Jen Esquer 51:25
Yeah, thank you for having me. It was so good connecting.

Alex Beadon 51:30
Thank you so much for tuning into the on purpose podcast and I really hope that you had as much of a blast as we did. If you liked what you heard and want even more make sure you leave a review because it really helps support what I do here on the podcast. All you have to do is search the podcast app for the on purpose podcasts, select it then scroll down until you see write a review and then type away I hope you really enjoy your week and I will see you guys again next time stay on purpose

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