1 simple idea that will blow your client’s mind


Think of the last person who emailed you asking for your prices or information.

This person was an interested potential customer, a hot lead, someone worth impressing.

How did that first interaction with them go?

The only question that matters is: DID YOU BLOW THEIR MINDS?

Did they walk away from their first encounter with your business bursting with excitement to work with you?

Or … was the interaction lackluster, and you never heard from them again?

Today I want to give you one idea that you can use to blow your clients’ minds:


In other words, instead of sending out a boring, old email (as all of your competitors are doing) – why not create a gorgeous, branded PDF for interested potential clients?

It could include pictures of you, product descriptions, testimonials, and a clear description of what they can expect by choosing to move forward and work with you.

You want it to be something that’s going to show them, in a fun and creative way, that you are the right fit for each other!

Because a beautiful PDF is way more exciting than a boring, old email. And your clients deserve to get excited about their new purchase.



If you’re unsure of how to create a PDF, it’s simple!

This is how I do it using a designed jpg, my Mac, and the application, “Preview”:

  1. Create the pages of your PDF using your favorite photo editor (like Photoshop, PicMonkey or Canva)
  2. Save them as JPGs
  3. Turn the JPGs into a PDF using Preview

If you’re unsure of how to do that last step, you’ll be happy to hear that I just made a short tutorial showing exactly how to do it in The Spark Lounge! Woop woop!

Awesome right? So if you’re already an official Sparkler – click here to learn how to do create a PDF in preview using jpg files:


And if you haven’t joined the new Spark Lounge yet, now’s the time! I’m hosting a LIVE Spark Lounge party in the Facebook Group on the 25th and you don’t want to miss out! So click here to join today:


See? Blowing your client’s mind can be as simple as a branded PDF.

And the best part is that once you create your PDF, you can send it to clients over and over and over again! So once the initial work is done, you’ll be good to go!

I hope this helps 🙂

With love,

8 thoughts on “1 simple idea that will blow your client’s mind”

  1. Hey there, I joined Spark Lounge yesterday but have not received any info of a welcome or how to enter the lounge area with a username or password. I emailed your contact and hoping this reaches you and you can help. Thanks
    In kindness,

    1. Hey! WELCOME TO THE SPARK LOUNGE! I checked your account and I can see that the registration welcome email has been sent to you, but it hasn’t been opened. Definitely check your spam box, and if you still can’t find it, send me another email 🙂

      Big hugs, and SO PUMPED to have you on board! 🙂

      1. Hey Alex,
        Sent you another email through contact. I checked all folders and nothing. Eagerly waiting to get into the Lounge. Please help and thanks in advance.
        In kindness,

  2. Hey Alex,
    Its kind of like the universe was talking to me about this very same thing today, earlier I was just talking to my husband about updating my pricing guide, adding an investment page, and I wanted to do something really fun for it with pictures and personalize it specifically to my brand.
    Thank you so much for the push- its next on my to do list.

  3. Hey Alex… years ago you used to share your price lists for photography through a file sharing website and it was SO simple to use! Can you share that with us?? I’d like to upload all my PDFs there to send links to clients

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