How to get more clients

Hey you!

I have major news to share with you, as there are some substantial changes being made to Alex Beadon Photography this week! I can’t go into too much detail right now – but I can’t wait to share them with you soon! Ahhh!

How are things on your end? I hope this week is going to be equally as exciting for you and your business, let’s start it off with a bang shall we?

Do you feel as though your business would be flourishing if only you had more clients? Have bookings been slow lately? Are you looking for a little bit of “pick me up” advice from me to you? 🙂

Well, if you want more clients then this week’s Chatty Tuesday video is for you.

I am going to be sharing some little-known tips on “how to get more clients” – because who doesn’t want more clients, right?

Check it all out here:

“Don’t ever feel bad for wanting wealthier clients. You’re a businesswoman, woman.” -@alexbeadon 

[[Homework]]COMMENT BELOW LETTING US KNOW THE FOLLOWING:

1) What is the true value YOUR product or service is giving to your customers?

2) Do you feel that you do a good enough job portraying this value to potential customers?

3) Share this video with a friend who needs it!

 

As usual, I honestly cannot wait to get the discussion started in the comment section below. You guys rock. I love it.

 

Big hugs
xoxo

 

 

24 thoughts on “How to get more clients”

  1. My clients get a boutique, custom photoshoot with sytlized editing. I excel at customer service. My very top priority is a happy client.

    I also get frustrated when it seems cost is the reason a client does not book. There are tons of photographers in this area… some are shoot and burn which certainly hurts the industry. But some are triple what I charge! I want clients to book based on end product — and I think mine is well worth the cost. You may get someone cheaper, but will the end result be the same? Seems sometimes that cost trumps talent, and that makes me sad.

    Love the focus group idea. Would they get anything for attending? Or a coupon for the survey? Seems most people need an incentive for giving you their time.

    Thanks for all the videos, Alex! Love all your insight and help!

    1. Hey Rachel!

      Thanks so much for your comment, it sparked me to check out your website and I hope you don’t mind my two cents! 🙂

      When potential customers hesitate over cost it becomes our job as business owners to do better at projecting the huge, irreplaceable, gotta-have value of what we do. It’s difficult for potential clients to purchase a photo shoot because there is no promise as to what the final product is going to be, which also raises hesitation – will it be worth all the money?

      A GREAT way to calm these irrational fears is to include testimonials. I see that you DO have a section of testimonials on your “About Me” page, but I really hope that you show these off in other places besides just the “About Me” page. If I were you, I would probably put them on the “Investment” page to show people WHY you charge what you charge.

      Furthermore, I feel you could do a much better job at communicating the true value of your shoots. Right now on your “investment” page, all the numbers and words are quite scary and off-putting as a potential customer. The bullet point list of what you offer are all things that most custom photographers offer… What they want to know is WHY YOU? What do you offer that no one else does? What makes you worth the investment? What’s in it for them? What do they walk away with? There is nothing on that page that really connects with people and nothing to inspire the feeling of NEEDING to have a shoot with you, you know?

      As you said, “I think mine is well worth the cost”.

      That may be true, but you’re not projecting that on your website as well as you could!

      I can promise you that your clients walk away with a whole lot more than just a planned photo shoot with a complementary clothing consultation resulting in professionally edited images viewed in a personal presentation and delivered in boutique packaging – which is what you tell them to expect.

      When you ask for testimonials you really want to find out how people FEEL when looking at their images, what emotions do your images evoke. What are you truly great at as a photographer? Upon learning this you can then find commonalities.

      But for now let’s just use the current testimonials as an example. Here are two things that came up multiple times:
      1) You make people feel beautiful
      2) You make people feel comfortable in front of the camera

      Work those two things into your description of what they get at a photo shoot…

      Explain why feeling beautiful is SO IMPORTANT and why you believe people should invest in it. You do mention that your photos are beautiful, but all photographers think their photos are beautiful. What you should get across is that your photos are special because you have the power to help others see their beauty! Explain how talented you are at keeping your customers 100% comfortable in front of the camera. Explain how much your customers MATTER to you, and how your priority is a happy client. You told ME that but I can’t find that anywhere on your website and I believe that’s very important because it makes THEM feel important!

      I’m glad that you love the focus group idea! I do agree that you would need to offer something in exchange for them attending and for giving their valued opinions. For an online survey I did a few months ago I offered a £50 Amazon Gift Card which really incentivized people to take part!

      BIG HUGS! And thanks for stopping by and commenting 🙂
      Xoxo

  2. This was a great video! I understand that no matter what industry you are in, there are always those who tell you, thanks but no thanks, and that is all you hear from them. No explanation why or what it was that made them decide that.

    I always try to ask them politely, for my own business purposes, if they don’t mind telling me what it was that made them decide this way.

    Not all of them respond, but when they do, it helps me explain things that they may be misunderstanding about my business, and they sometimes end up saying YES… or it helps me know what I need to change so that others won’t have that same result.

    I love that you reminded us all to just ASK! What better way to know why people don’t choose you, than to simply ask them!

    Looking forward to putting together my SurveyMonkey survey today and sending it to my list!

    Absolutely loved this video! 🙂 Thanks!

    1. Hi Kimberly!

      Thanks so much for stopping by and leaving a comment 🙂 I’m glad you enjoyed the video! I think surveys are such an amazing way to gather information from potential clients and existing clients particularly because they can comment and leave their real thoughts and feelings anonymously!

      Good luck with your survey, please come back and let us know how it goes! Keep us updated 🙂

      Big hugs
      xoxo

  3. Hi Alex! First off I want to say I always look forward to Chatty Tuesdays! And with being so new in my business I find help and inspiration in every single video!

    With my business I try and put my heart into every session I do. And for every area it’s a different passion. With family sessions I want to capture their silliness as well as that great family picture they fall in love with and want to share it with the world. When I do couples or engagement sessions I want to capture not only their true relationship, but I want to capture their love story. I want them to look at their pictures and be reminded why they fell in love. With my model and senior sessions I am like you and want to show my clients how truly beautiful they are, as well as showcase who they are.

    As far as do I feel I’m doing a good enough job. No I do not feel I’m doing a good enough job, but I will step up my game! I’ve already created and gotten some feedback on my survey. It’s a big help.

    Thank you again Alex so much for allowing me and everyone else the weekly opportunity to fall in love with our passions and continue to grow as well!

    1. Hi Tina!

      Thank you so much for your sweet comment. I’m so happy that you enjoy Chatty Tuesdays as much as you do, and that you find help and inspiration in each video. Mission accomplished! 🙂

      I can’t wait for you to up your game and do a better job at projecting your value to your potential clients! Please come back and let us know how it goes!

      Big hugs and good luck!
      xoxo

  4. Thank you for this awesome video, Alex. It really helped me a lot!! I definitely could be doing a better job portraying the value of my services and what makes my work special to my current and potential clients, so that’s my new goal for this week!

    P.s. you look GORGEOUS!

    1. Hi Jill!

      I am so happy you enjoyed this video and that you found it helpful! I’m so excited for you to discover the true value in your services so that you can project that onto your potential clients! Woop woop! Let me know how it goes!

      Big hugs
      xoxo

      P.S. I’m glad you think I look GORGEOUS haha! My boyfriend was a bit scared when he saw the hair for the first time haha! 😛

    1. Hi Adelle!

      I’m so happy you enjoyed the tip! Don’t forget to also include it on your main sales page so that people know prior to their enquiry that you offer a money-back guarantee! This will make them more likely to enquire! 🙂

      Big hugs
      xoxo

  5. Hi Alex! It’s been awhile since I’ve watched one of your videos, then this one popped up and it was perfect timing! I just started offering weddings and portraits again and I find I’ve always had trouble getting clients. Thanks for the tips! I certainly plan to put them in action!

    xx

  6. I think this is an awesome video and I agree with you when you say that surveys are a good idea. In fact I’m going to take them into account whenever I need people’s opinion (:

    There’s actually a thing that I disagree though. I wouldn’t apply the 100% money-back guarantee -I would at least apply a 50%- and this is why:

    I know that they would be mad if they actually end up hating the photos but either way you’d still have had put a lot of work on it anyway and that has value.

    Awesome video! (:

    1. Hey Rocio,

      Surveys are the best and have the power to give great perspective to business owners.

      I do understand where you’re coming from. But in my opinion even if you put a lot of work into something and your customer is unhappy you should ALWAYS give them their money back to avoid any negativity and hard feelings.

      However, to avoid clients who take advantage of the money-back guarantee I would definitely suggest doing the following:
      Promise that the photos you produce will be of the same calibre to those in your portfolio, and that if they are not – you will be happy to give a 100% money-back guarantee.
      That way they feel confident that they are going to be receiving images that are the same quality to what’s in your portfolio, and their fear of getting images that are not what they expected is eliminated.

      BAM!

      In my opinion if I saw a 50% money-back guarantee I’d stay away from purchasing that product or service because it would tell me that they believe in their product 50%. I believe that a business would only have a 100% money-back guarantee if they are 100% confident that their product or service works, and we should all make sure that we are confident in what we are producing and selling. SO confident, in fact, that we offer a 100% money back guarantee! 🙂

      Big hugs
      xoxo

  7. I love your videos! I always look forward to Tuesdays and when I am looking to learn even more, I watch the ones that I missed out prior to having found your site. Love, love!

    I am just starting my business, but the true value in my product is that these photographs are going to capture their whole personality in a moment but last a lifetime. I try to capture a persons personality and I love when I get the comment, “That’s so them!” while they look at the photographs. While my husband was deployed and in the military and deployed, I realized how important pictures are and I want everyone be able to have personal, beautiful pictures to love as well.

    I feel like I am starting to portray this value to potential clients, but I have a long ways to go. I have started letting them know my value in emails and am in the process of updating my sites to state my value that way as well. I’m also creating a survey to see what is important to my clients and make sure that I start focusing on my target market more. I’m also saving money because I want to update my website so it can be something that I’m proud of. I can’t blame people for not asking for my services if I’m embarrassed by the look as it is. Oh humbug.

    Thanks for all the help! 🙂

  8. This video was super helpful! I took your advice and developed not one but two surveys – one for my target market to gain an understanding of how they approach the process of selecting a photographer and purchasing a session AND a follow up survey to gauge how satisfied clients were with the service and product provided. It’s been really helpful so far, thank you!

    Do you think there’s such a thing as having too wide a “target market?” If I were to identify myself based on the type of photography I do, I would say I’m a “natural light photographer” or “portrait photographer.” I’ve primarily shot families, with a few couples/engagement sessions, but I am open to other types (individuals, maternity, etc). Do you think this is too wide/broad? I guess my thought process is that regardless of what point in time a client contacts me (maybe just engaged, expecting a baby, family portraits), I can establish a positive relationship with them and they will want to use me through the different points/cycles in their lives. Does that make sense? Sometimes I wonder if I should identify myself as a “family photographer” or something… I would love your feedback, as you’ve been so helpful since I’ve discovered you! Thanks, Alex!

  9. Come to think of it, I think you’re actually right. Now that I see what you were trying to say when you talked about the 100% money back guarantee, I think that it is an awesome marketing strategy as well (:

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