How To Build A Brand On Instagram

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Hey friend,

I’m writing to you from the heart of Toronto this week and wow! What an *incredible* trip this has been! 

Every time I travel, it’s so refreshing. Not only is it incredibly uplifting to have a change of scenery and experiences, but I’ve been able to spend so much quality time with two of my favorite people, Tracy (my cousin) and Claudine (her wife).

PLUS – if you have the opportunity to work from your laptop, why not take advantage of that, right?

I’ve been able to do all of my coaching calls from here – it’s been amazing.

Right now I’m sitting in Tracy and Claudine’s gorgeous apartment. Here’s a photo – check out their sweet dog, Cash, on the chair in the background (my heart just melted):

work-freedom

Sidenote:have you noticed that Instagram has switched things up lately?

The “Explore” section is infinitely scrollable! I would *always* wonder why they never had this feature, so I was *soooo* happy to see it introduced!

The other day, as I was scrolling through the “Explore” section, I stumbled upon a really intriguing feed of a business: Stone Fox Bride.

It immediately caught my eye as an *incredible* example of a business who is actually using Instagram the *right* way, and I immediately knew that it had to feature on a Chatty Tuesday episode.

Not only are Stone Fox Bride building an audience on Instagram, they are building a *brand* and *community*.

 

Find out exactly how Stone Fox Bride is building a brand on Instagram by watching this episode of Chatty Tuesday right now for some major inspiration!

Tomorrow is a suuuuper exciting day for The School of Killer Impressions, I can’t tell you exactly what I’ll be up to, but make sure to follow me on Instagram for some hints along the way 😉 (my username is @alexbeadon) 

CALL TO ACTION:

  • Leave a comment below.:  
  • What did you think of this video? 
  • How can you use stories from your own clients and customers and use it to communicate your brand via Instagram?
  • What’s your Instagram username so that we can all find you?
  • Have you ever been to Toronto?
  • Where is the most exotic place you have ever visited?

I’m off to enjoy another fabulous day here in Toronto 🙂 Wherever you are, I hope you’re having a wonderful time!

Big hugs
xoxo
Alex

74 comments
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  • Loz - Alex, I have a website finally!! wwww.lozbar.com I’m in prelaunch stage but so stoked to finally put myself out there! And I’m looking at ways to build my brand and I haven’t gotten into Instagram yet so this episode is TIMELY! I’ve taken notes on all your episodes (re Instagram) and have just downloaded the app for iPad.
    I want my brand to stand out of all other wellness brands by the spotlight being on preventing and even reversing heart disease as your main aim to pursue healthy living. I just know I Instagram will be a key player in helping me to build it from ground up!
    My Instagram username is @lozbarwick but there is nothing to see yet! I’m going to work on this, this week! I think I’ll start using stories of my experience with my past heart patients when I was working my 9 – 5. Thank you so much for this episode and although I have 0 subscribers so far I’m so excited to build my brand!ReplyCancel

    • Alex Beadon - Hey Loz!

      CONGRATULATIONS on your website, I’m *so* excited for you :). Instagram is an amazing way to build a brand and following, you’re gonna love it! *Especially* for health and wellness brands, so this will be huge for you! Good luck, my friend, thanks for commenting, and rock on!

      xoxo
      AlexReplyCancel

  • Monica Day - I could totally get an account of their first feelings when they view their photos. That’s an awesome idea!!ReplyCancel

    • Alex Beadon - Right?! Glad you enjoyed it 🙂ReplyCancel

  • Cori - Hi Alex!
    I still can’t think about how to implement my clients stories into my brand, but you got me thinking in new ideas. As soon as I start getting some customers, I’d like to implement their feedbacks in a way that it helps my brand, show what I have to offer in my products but keeping the brand’s and client’s personalities.

    And for your last questions, I’ve never been to Toronto, the only exotic place I’ve visited was Japan some years ago and I loved it, I hope to be able to travel there once again.

    Greetings. Hope you’re having a great time in Toronto ♥.

    P.S. I’m already following you on Instagram 🙂ReplyCancel

    • Alex Beadon - Hey Cori,

      I’m glad I’ve got you thinking in the right direction 🙂

      Oh my gosh – I would *love* to go to Japan! One day I will 🙂 Yay!

      Big hugs
      xoxo

      PS I’m glad you’re following me on Instagram 🙂 thank you!ReplyCancel

  • katie - It’s so simple and real. And makes so much sense. We’re in the business of creating memories so maybe we ask our clients to photograph themselves with their favorite family photos/wedding photos/etc…that you’ve taken and have them share a story about that photo. But I digress…now I have some work to do. Thanks for keeping me on my toes.ReplyCancel

    • Alex Beadon - Hey Katie!

      So glad that this video sparked some good thought for you and is keeping you on your toes! I love the idea of asking them to take a photo with their favorite photos – OR you could just post their favorite photo from the session along with the story of how they met. I just love that!

      Big hugs
      xoxoReplyCancel

  • Christelle Joy - Hi Alex!

    My Instagram name is @XtelleClassique. I’ve never been to Toronto, but it’s on my list! I’ve never been to Canada, period, which is a totally bummer! However, I am going to be in Australia for this first time this month traveling for work and I am incredibly excited. I would say the most exotic place I’ve ever visited was probably Jamaica. Loved it there! What about you?ReplyCancel

    • Alex Beadon - Christelle, you would *love* Toronto. Seriously … every time I come here, I fall deeper and deeper in love. It’s an amazing city! I’ve never been to Jamaica, the most exotic place I’ve ever been to has probably been … Austria. That was pretty outside of my comfort zone, and just so, SO beautiful! Have fun in Australia, that’s one place I, too, would LOVE to go 🙂 <3 xoxoReplyCancel

  • Karyn - @karynleegarcia
    Boom! That’s my Instagram feed which I’m totally revamping. I loved this Chatty Tuesday…kick ass! Keep it coming. As I have no clients (yet), I’m not able to immediately think how I’d apply this but I have a friend with a business,
    @thelovebranch, and I’ll share my thoughts how she can make this work for her biz. Thank you!!!ReplyCancel

    • Alex Beadon - Karyn,

      I’m *so* happy that you loved this week’s Chatty Tuesday episode! WOOP WOOP! And don’t worry – keep working hard and the clients will come 🙂

      Big hugs
      xoxoReplyCancel

  • Sarah Chase - I’m currently working with more seniors. I’ll definitely have to brainstorm more with this! Thanks, Alex!ReplyCancel

    • Alex Beadon - Sarah, seniors *love* Instagram. Get this right, and you’ll have them lining up! 🙂

      xoxoReplyCancel

  • Gina - Hey there,
    I actually sold a bouquet the other day on instagram!!! It was so cool. I’m @gina_ilbelfiore on instagram. I love the idea about sharing a story with the photo! Bride’s want to see other bride’s loving what they bought and having something similar “but totally unique” 😉 My only problem is getting the dang photos ready to be put anywhere on social media. It takes me forever to get pictures of weddings back (had to put it in my contract that the bride will let me have photos of my work to use by a certain amount of months) but then the uploading and moving and filing is a lot for me to do when I’m the only one…suggestions?
    I love to travel when I get the chance! Favorites have to be Thailand and Nicaragua. Living in Seattle, Canada is pretty close. It’s still a pretty nice get away though!
    Nice share, I think I will start inquiring more about the thought brides are having when ordering their bouquet…maybe something is significant and special to them, maybe they just love the colors. All good material!
    Thank you!
    GinaReplyCancel

    • Alex Beadon - Hey Gina!

      YAY for selling a bouquet on Instagram 🙂 I am not surprised, Instagram is a *great* marketing tool!

      Suggestion for you: arrange the image part through the bride with the photographer, so the photographer has to send it to you. OR – save up, buy your own camera equipment, and photograph everything yourself before it goes out.

      Good luck!

      UGH I would *love* to go to Thailand and Nicaragua – amazing!

      Glad this video helped 🙂 Rock on and thanks for commenting 🙂ReplyCancel

  • Sutton - I actually just started an Instagram account for my jewelry business last week. When Instagram first became popular with brands I remember reading somewhere that in order to have a *spectacularly branded* account, you should use the same filter and have the same POV in all your pics etc. That just seems too contrived for me. I don’t want to worry about following an exact formula. But I love the idea of having a story and sharing that with your customers. The engagement between my brand and my customers is the most rewarding part of my business, so I will definitely think about how I can share this like Stone Fox Bride does. But alas….getting customers to engage is not an easy thing…. 🙂ReplyCancel

    • Alex Beadon - Sutton,

      Congrats on your new Instagram account! That’s awesome news for your biz. And YES to it being about the community and engagement between your brand and your customers! For real! I feel you about engaging customers being difficult, give them an incentive though – maybe 5% off their next purchase or something?

      Big hugs
      xoxoReplyCancel

  • Isabella Madrid - Hi Alex! So as soon as I saw your email and saw it had to do with using Instagram, I finally felt like posting a comment! I’m isabella madrid and I’m 14 years old and I’ve been taking photos for about two years now and posting all of my work on Instagram! I currently have 88,800 followers and well it’s one of my favorite social medias to be a part of! My username is @isabellamadrid and hopefully me using Instagram and having a big audience will help me a lot in the future! But yeah, I just wanted to tell you that; don’t know why though. Ahaha Alex you’re amazing you make my days better, thank you so much for everything you’ve done, truly incredible woman! Thank you for inspiring meReplyCancel

    • Alex Beadon - Isabella!

      88 THOUSAND FOLLOWERS?!?!? Girl! That’s amazing, congratulations! And let this be proof to everyone else that it is possible to grow such a large following!

      Thanks for leaving your first comment, and of course, for sharing your story with us. Your large Instagram following will *of course* help you in the future 🙂

      Be proud of your accomplishments at such a young age, and for your amazingly large following, you’re obviously doing something right 🙂 and *thank you* for leaving a comment, I hope to get many more from you 🙂

      BIG, HUGE HUGS
      xoxo
      AlexReplyCancel

  • Cherry - Alex, I LOVED this video!!! Will be going to check out Stone Fox Bride *right now*… You definitely made my thane a think about that question… I think it’s a really important one too. I know I need to connect on a more personal level with my clients to attract the right kinds of people, and I just LOVE it when MY BRIDE comes along and falls in my lap and books, and then I feel like I’ve just made a new friend 🙂 <3ReplyCancel

    • Alex Beadon - Cherry – I’m *sooooo* glad that you LOVED this video 🙂 That put a smile on my face! Super pumped that this got you thinking, let me know what you come up with 😀 xoxoReplyCancel

  • Ivan - That’s a tough one… Still building up my brand now and my audience means that i have to think about this one a lot more. One of my business though is self defence instruction. I think having some featured clients stories about which aspects of my training is their favorite and showing themselves doing it is a starting point for that particular niche.

    Hope your enjoying your holiday. My most exotic visited place is Mauritius. I could talk about it ALLLLL day. Bliss. We stayed at LUX Belle Mare. Please please please put it on your bucket list for life. You wont regret it. 🙂

    Ivan Siladji
    Dad. Husband. Entrepreneur.
    http://www.ivansiladji.com
    Twitter/Instagram: @ivansiladjiReplyCancel

    • Alex Beadon - Ivan,

      *Thank you* for your recommendation – I’ve added it to my bucket list! YAY!

      Definitely think on this one, and find something that really makes your customers feel united!

      You rock for commenting 🙂

      xoxo
      alexReplyCancel

  • Erika - Hi Alex! I found you last week on YouTube and have been really inspired. I am still trying really hard to get my business off the ground. Going to watch the vid right now! My Instagram is @wakirestudio and it’s a mix of personal and business so I guess I am breaking some of the rules already! I have never been to Toronto but I have been to Rome and loved it!ReplyCancel

    • Alex Beadon - Erika,

      i’m *so* happy that you found me on YouTube, and that you’ve been enjoying my videos 🙂 A business in its first few years is like a baby: it needs *all* of your time and attention, so don’t worry that it seems hard to get it off the ground: that’s normal! Keep at it and one day you will get there 🙂

      Big hugs
      xoxo

      PS I’m following you on Instagram now *yay*!ReplyCancel

  • Bob - Great vid, Alex. Really got me thinking. Thank you!ReplyCancel

    • Alex Beadon - Awesome, bob! Thanks for the comment!ReplyCancel

  • Mia Felce - Hi Alex, I hope you’re having a wonderful time in Toronto! I’ve never been there; I think the most exotic place I have visited is either Honduras or the Bahamas! 🙂 I loved this weeks video, I will definitely be using this tool when I get my website up and running. I want to become a freelance print designer and sell my own range of fashion accessories and gifts. I’m currently in the middle of setting up my website and have started using Instagram and Twitter (@miafelce)to try and get my designs out there! When I start selling my products I’ll definitely be encouraging customers to share their photos for others to see – I’ve seen this done a lot and I think people relate more when they see things in a natural setting i.e. a clutch bag being worn with an outfit – much more inspirational and tempting!
    Thanks for all your great videos,
    Mia ♥ReplyCancel

    • Alex Beadon - Hey Mia!

      Toronto is *amazing* – for real. You would love it! I’m so glad that you loved this week’s video! That’s awesome that you want to become a freelance print designer AND sell you own fashion accessories and gifts. Good luck setting up your website, I know how exciting and nerve-racking that can be! Just followed you on Instagram, *love* your work – something you should try doing is sending products to trend-setters for *free* in exchange for a shout-out or mention on their Instagram feed. Bigger accounts with thousands of followers will get you a lot of eyeballs, and hopefully purchases! Let me know if you want to work together on that, I’d be happy to help you out! (email me if you’re interested)

      ROCK ON! <3ReplyCancel

  • rebecca campbell - I adore you Alex! x
    My insta is @rebeccathoughts (www.instagram.com/rebeccathoughts

    Love the story angle, letting the tribe do the talking.
    I’ve been posting a pic of my Soul Blueprints online which are especially wrapped and written for each of my clients. But perhaps I could get their insta hand before I share.

    <3ReplyCancel

    • Alex Beadon - Girl – I just *love* your Instagram feed. Whatever you’re doing, keep it up! Tell me more about your Soul Blueprints? And where are you posting them? Show me an example! xoxoReplyCancel

  • rebecca campbell - handle not hand. That would be creeeeeepy lolReplyCancel

  • Eliza - I loved this video! So straight to the point with really great advice. I wonder about brand highjacking though. Like, what happens if you pinpoint one community/target market and have your business/product used by a totally unexpected and very different community? Do you just adjust your brand to fit this new and different community or ignore it and focus on your target?

    As for my brand, it’s my own personal brand, and not a big company or anything like that, so I use my instagram to just kind of show who I am, what I’m about and what I do. (Instagram: @elizasj)

    And I was actually born in Toronto! When I was three the fan b-lined it to Montreal, but I do have a few mini-memories of the city from that period, and have been back for work a few times. It’s a great city with a bit of NYC-envy but the energy is great!

    The most exotic place I’ve ever visited… would have to be Macau when I was 16. The tiny island off the coast of Hong Kong hadn’t been over run by casinos just yet (there was but one single little casino at the time) and the mix between asian culture and portuguese influence (they were colonized at one point) made for a very special experience I won’t soon forget ^^ReplyCancel

    • Alex Beadon - Eliza! THANK YOU for your awesome comment. I’m not sure I understood your question though. The idea would be to pinpoint your target market, and create a community and brand around *them*. If it started to attract a different community, you’d have to decide if it was a community that felt better for you and your business or not. If not, try again! Know what I mean? 🙂 I just followed you on Instagram *yay*! Double yay for being born in Toronto. What a freakin *amazing* city. For real. Every time I come here, I feel like it gets better and better! I watched a documentary on Macau last week – funny you mention it, and interesting to know what it used to be like. Thanks for sharing! 🙂 <3 BIG HUGS xoxoReplyCancel

  • Carly - Hi Alex,

    Thank you for chatting to us about instagram. I am loving it more and more every day. So a little bit of a background. We have a very new business called Strut Your Stuff Entrepreneurs ( @sys_entrepreneurs ) and it is all about finding the courage and confidence to “strut your stuff” in business and life. We want to help our community to overcome any fears, and doubts about themselves in their business, and to push through the barriers. Because anything is possible if you truly love it.

    I think perhaps because our community is all about sharing knowledge, teaching, and creating opportunities, we could incorporate some sort of tip that someone has learnt that improved their life.

    • It could be the type of tea to drink to help you sleep. and then tag a business that sells that tea.

    You got me Alex…

    Thanks

    Carly AKA from Strut Your Stuff EntrepreneursReplyCancel

    • Alex Beadon - Hey Carly!

      I just followed you on Instagram! Isn’t Instagram *awesome*? I love it so much, and it will be such a great place for you to grow awareness for your new business! Glad to have got you thinking about how you’re going to use it to grow, grow, grow!

      BIG HUGS
      xoxo

      PS Love the idea for your business. Totally rad! Keep it up!ReplyCancel

  • Marta - Hi Alex! Thank you for your tips!
    My photography website is been “out there” just for a month and so does my Instagram account @umamifotografia.

    I still can’t relate about my clients because I don’t have any clients yet… and I think I’m a bit lost about my business IG, I must admit! I’d already thought about telling stories about my sessions, and I’m planning to do so in my future works.

    I’d love to see my feed a little bit more visually attractive and somehow “uniform”. And I struggle between posting just sessions photography or personal mobile photography as well, just to tell a little more about me, behind the scenes stuff, and so on. But if I do this, it would look like now, like inconsistent and messy… and on IG I think one of the keys is to be visually powerful. What do you reckon?

    So much work to do!!!
    Thank you so much for your help as always!

    Love from BarcelonaReplyCancel

    • Alex Beadon - Hey Marta!

      Thank you so much for your comment 🙂

      YES! Being visually powerful on Instagram *is* important, but I think the most important thing is to *not* let anything stop you from just taking action! Don’t let perfectionism hold you back! Post, see what works, what doesn’t, and go from there. Don’t overthink! ROCK ON!

      BIG HUGS
      xoxoReplyCancel

      • Marta - Thank you SO much for your reply and for following me on IG, I’ll rock it! ..and your today’s post it’s been super helpful! 😉 (every pro was once an amateur) HUGS!ReplyCancel

  • Steph - Hi Alex, I enjoyed today’s video. I’m on Instagram (@stephcloutier) and I’ve been thinking for some time about how I can not only attract more followers to my products but also how to engage with them. The Stone Fox Bride example is a good one. I have two art shows coming up and it would be neat to see how people interact or display the artwork that they hopefully purchase. I’ll try it out and see.

    Also, welcome to Toronto! It’s my hometown! I think you lucked out weather-wise because the forecast looks good for the rest of the week. I’m sure that your cousin has told you what to do and see. If you have some spare time, try to add these to your list of to-do’s: the Art Gallery of Ontario for art. Great bars and restaurants along Ossington, Dundas West, Queen West and Bloor West. If you want a view while sipping on a cocktail you can try the Thomson Hotel or Panaroma Lounge in Yorkville. Visit Trinity Bellwoods Park and High Park. Kensington Market is a really eclectic neighbourhood (drinks: Embassy Bar, Cold Tea, Ronnie’s; food: Hot Bean, Seven Lives Tacos, Rasta Pasta; cafe: Fika, Sublime Espresso, Jimmy’s, Cafe Pamenar). Also, visit the Island: nice beaches on Wards Island and Hanlan’s Point; good food at the Island Cafe and the Rectory Cafe on Wards Island; and great views of the city from Centre Island. Enjoy your trip!ReplyCancel

    • Alex Beadon - Steph, I’m so glad you enjoyed this video and The Stone Fox Bride example. I *love* the idea of featuring how people display the artwork – that would be soooo good! And *THANK YOU* for the warm welcome to Toronto. Every time I come here I fall more and more in love, you are lucky to be from such a wonderful place! The weather has just been amazing, thank you *so much* for all of the recommendations, but tonight is my last night! I actually did a lot while I was here – we went wine tasting in Beamsville and also to the Rectory Cafe on Wards Island! It’s been *amazing*!ReplyCancel

  • Shelly - Hi Alex! I’m so happy you are in my city of Toronto! My studio is right in the fashion district and I feel like I know you so well that I’d like to invite you over and show you my place!
    This week’s Chatty Tuesday is particularly suited to me as I make original Canadian Diamond engagement rings. I’ve worked at my social media especially Facebook and now want to focus on Instagram. I’ve hundreds of happy customers and want to know how I can best approach them for stories and pictures. I’m not using my mailing list like I should as I get busy and feel tongue tied as the eblast time approaches:)
    Do you have a specific suggestions that will help me re-engage my amazing clients to stay connected after the wedding?
    Thanks AlexReplyCancel

  • Nancy - Hi Alex ! Welcome to Canada :)) so nice to have you here. I’m from Montreal. Hope your trip will inspire you. I just love that video. Never thought of using instagram with customer’s stories. My mind is going crazy right now, I have plenty of ideas coming my way. THANKS a loooooot and much love xoReplyCancel

  • Esther - Great video, Alex! We’ve been going back and forth on whether or not to start up a business Instagram page & I really think it’s time to STOP hesitating & start doing. I always encourage my son that while it’s ok to think things through, it’s important not to hesitate too long, because you just might miss out! 🙂 Guess it’s time for mom to start heeding her own council. 😉
    I think the way we will attempt to use Instagram & give our customer’s voice is by taking some behind the scenes pictures while outlining stories of how we met or what milestone we’re trying to capture through their session. Even if it’s the story of, “We haven’t had family pictures in 10 years.” It’s something that many people can relate to. I’m hopeful it will be another step in the right direction; forward! 😉
    Thanks for all the positivity, advice and encouragement; you are an inspiration. Be safe in your travels! Until next Chatty Tuesday. 😉ReplyCancel

  • Cate - This was such a great post! It’s really making me think about how to better utilize Instagram in new and inventive ways!ReplyCancel

  • tracey - So I am thinking about somehow incorporating a Q&A done with images. Maybe something like, If I can’t answer your question you get a 15 minute Micro coaching session. It’s needs the kinks worked out but it could be cool I think.ReplyCancel

  • Holly - Awesome vid today! Love it. I have been using Instagram and love it! @hollyannphotoReplyCancel

  • Megan - Great video! The thing that I struggle with on Instagram is balancing out selling the product, and sharing what’s going on with us personally. I do want our customers to get to know us a bit–it’s part of our brand that we’re a brother-sister team with a lot of quirk and humor–but I also don’t particularly want to have a confusing Instagram account. Our Instagram username is @littlebrowncards, if anyone would like to connect.

    I can’t really say I’ve been anywhere exotic (no Toronto yet :), but my favorite location I’ve visited thus far is Boston. How can you not love a city that mixes art, history, and knock-your-socks-off Italian food?

    Have a lovely time in Toronto!ReplyCancel

  • shamelle - Hi Alex, thanks for the tip! Love it!ReplyCancel

  • Kathy Anne - My Instagram : kathyanne70

    Love SFB! I’m trying to share my yoga and art to uplift others to a healthy and creative lifestyle. Loved how SFB included the joyful stories off all their customers. I’m hoping for more interaction with my people.
    Love your work, kathyReplyCancel

  • Naomi - You were able to share the concept of telling a story so succinctly that it really made sense. I am envisioning all sorts of cool ways to brand my (soon to be) real estate career and use social media to really tell my story and the stories of my future clients. Cool. @naomihattaway for now until I figure out my “biz” handle will be.ReplyCancel

  • Shafonne | Pretty Pear Bride - I have a site that features plus size and curvy brides on their wedding day, so I would love to implement the idea of brides sharing photos of themselves on their special day feeling beautiful. So that other plus size brides can see that and get inspired by them.ReplyCancel

  • Boo Rhodes - I’ve never been to Toronto, but I’ve been to many places in Japan 🙂 I loved the video and the idea of using the proposal stories for Instagram. I sell the most amazing mascara product online. I usually just use my own pics or the pics of others who use the makeup for makeovers, but right now I’m doing football team colors because I’m a football mom and getting spirit squads to resell mascara for fund raisers. When this is over I was thinking about maybe using the testimonials of my customers on how using the new mascara has helped them in their lives for relationships, job interviews, etc, or if they have started reselling the mascara how this has help fulfilled their lives in other ways. If you want to see how it turns out I’m @boorhodescalifornia 🙂 I’ve already followed you. Thanks!ReplyCancel

  • tali - Hi Alex,
    first thing, you’re great, I’m very glad I met your site.
    this video was really awesome, but I can not find a way to connect him to me business.
    I’m a graphic designer …
    If you have any ideas I’d love to hear.
    tali.ReplyCancel

  • Carmen - Hi Alex! It’s been a while since I left a comment on here. I have to say I love your makeup! Do you do it yourself? And I love the editing of the video (if there is any editing involved).
    Anyways, I love the idea of implementing clients stories into your branding. I’ll just have to figure out a way on how to implement it on mine. Btw, my instagram is @carmenstudios I use it more for personal than business. I just have to be more consistent with it, cuz I barely get on it. Maybe if I had a better phone with a better camera then I would probably post on a regular basis. We’ll see how that goes. Btw, to answer your last question, I was born on an exotic island – Puerto Rico! I miss it so much and can’t wait to go back to visit. I’ve also visited Dominican Republic, because my husband is from there. Definitely overdue for a tropical getaway!
    Hugs,
    CarmenReplyCancel

  • Kelvin - Hi Alex,

    Thanks for an another informative chatty Tuesday episode.

    I’m following up from your recent ‘Spark Lounge’ Instagram Marketing Training tutorial – http://www.alexbeadon.com/thesparklounge/instagram-marketing-replay/?gw=%3Fsetuser%3D1199

    Can you give some further information on the benefits and use of short (URL) codes as briefly touched on in this video?

    Or maybe this can be a new topic for a chatty Tuesday video?

    Thanks in advance,

    Kelvin
    Palm Cove
    Queensland
    AustraliaReplyCancel

  • najma - Hello! i’m interested in launching a business next year however i was wondering should i start social media accounts for my business before i have a product to sell or should i wait until i officially have a product?ReplyCancel

  • Rochelle - I heart this video. I just heard that it’s a good idea to use instagram, so I’m a little behind. 🙂 I am unsure how to use this idea yet, but I’m definitely thinking about it. I love the idea, it’s brill! My mom used to live in Toronto and she loved it. She always was visiting this huge park out there (don’t know what it is called), but it was beautiful. Oh, my username is @rochelle_BarlowReplyCancel

  • Leanne - Oooh! My heart is beating so fast right now… Alex. Thank You. I now know what I would like to do… Finally!

    I haven’t really been using instagram,(because from a business point of view – (I just didn’t get it) but now that I know how to connect to my audience, I am excited and can’t wait to start.

    Big Hugs.
    Xx
    LeanneReplyCancel

  • Chelsea Higgins - Holy cow you’ve gotten a lot of feedback on this one! I love it!

    I was pondering this exact question the other day, after liking yet another photograph/story on the Humans of New York facebook page. I’m pretty sure one of the questions he (she?) uses quite often is something along the lines of, “what is your saddest memory?” It amazes me not only how much people open up to a complete stranger, but also how crazy awesome the response has been! I swear that page is therapy for the human race.

    I guess I didn’t answer the question. I’m still working on it 🙂ReplyCancel

  • Tiffany - Oh man, this was a good one with perfect timing. I love instagram marketing!

    •What did you think of this video? I think the video was one of my favorites!
    •How can you use stories from your own clients and customers and use it to communicate your brand via Instagram?
    I am going to tell my clients if they love their images, share their favorite over at instagram, use a specific hash tag and tell people what they love! I could then repost and screen shot for my testimonial page 😉
    •What’s your Instagram username so that we can all find you? Appletiniphoto – we’re already pals!
    •Have you ever been to Toronto? Nope but will one day
    •Where is the most exotic place you have ever visited? My Big Old Ireland Wedding

    PS: loved your makeup, loved you earrings 😉ReplyCancel

  • Honey Rowland - DUDE! I got a great idea to connect with my people! I’m writing different series up about our animals as we’ve a mini farm. (I blog about homeschooling, family life and green living.) And, I thought I could ask my readers how they felt the first time they held a baby chick or duck or whatever baby animal the current series is about and have them use a special hashtag! Then I could feature on my blog and especially on Instagram someone that really caught my eye. I think this would reinforce the series about that animal on my blog and would help to bring more folks over from Ig to blog and vice versa.

    I’m @HoneyRowland on IG and I’ve never been to Toronto and I think San Diego is the most exotic place I’ve ever been…well…lets say the furthest I’ve ever been from Ohio. 😉

    ~Honey of HoneysLife.comReplyCancel

  • Alix - HI, I have just started listening to your chats and have started instagram after my site crashed, to maximise my presence. I am a real newbie with it so this is very useful.
    As a photographer, I resent having to go through my pc, then dropbox then ipad to get my photos there.
    I like the connection idea, as I shoot from the heart.
    Any CC welcome. Thanks
    Alix
    http://www.lumiere-photography.co.uk
    instagram Lumierephotographyuk.ReplyCancel

  • Fay - AWESOME, this is really great, thanks Alex!ReplyCancel

  • Molly Jayne - Hello!

    This video is great

    I’ve been asked by the lawn treatment service company i work for to start on instagram..

    Any advice??? xxxReplyCancel

  • Yroko Marie - I just had an “ah ha” moment while watching this video so thank you! I’m toying with the idea of a gratitude pic with a special hashtag and then once a week featuring one of the people on my own feed.

    Kind of funny because I love Stone Fox Bride and love reading the engagement stories but never really took the time to observe what they’re doing from a business stand point. Kind of hard to think with all the beautiful sparkle they show.

    Anyway, thank you again. I feel inspired to play around with how I can make an emotional connection with my people. I really do believe emotion is everything.

    You rock! <3ReplyCancel

  • Nadi - Love this episode of Chatty Tuesday!
    At this point, I feel like I have too many ideas, projects, etc to actually get started..lol!~
    I need to put ideas on paper and clear my head!
    Oh, and thanks for adding a new idea to the list! 😉

    I love instagram and know that it’s a great way to promote my business..I just need to get it done!

    My goal for this week is just to brainstorm and make it out of the storm!!ReplyCancel

  • Friday I’m In Love - […] amazing Alex Beadon shows you how to use instagram to build a […]ReplyCancel

  • Ayana - Thank you Alex for this video.

    I have so much I want to do with Instagram and have been researching daily to find the best tips.

    This video has given insight on what my page should look like.

    I want to start blogging and I want to be noticed!
    I also work from home at a “at home business” in which hasn’t really picked up…but I know with your pointers..Ill will do just fine.

    I have a lot of work to do and want to be successful.

    Youre my inspiration..thank you.ReplyCancel

  • Christine - Hi! You are awesome:) such great ideas. My daughter and I are in the beginning phases of launching our brand, our baby…. Our website! It’s been a long time coming after 25 years in Corporate America and it’s really exciting to be making a huge difference in so many people’s lives…. My daughter Madison and I have never been so inspired! It’s a great experience. We’ve already built a strong following on Pinterest and we’re working towards defining our style on Instagram to match our unique brand on our website. On Instagram, we are @high5humans. We’d love any input on our look. The interaction with our customers is what our brand is all about…. I’m not sure yet how to translate it but you really got my wheels turning and I’m up for this challenge:) New followers for us means new customers like so many businesses…High 5 Humans defining point in our business model is based on Fair Trade Priciples so we are helping people, artisans, villages and entire communities in other countries rise above poverty by us bringin their beautiful Artisan Fair Trade Fashion Accessories to American Consumers. We our passionate artists ourselves so we wanted to broaden our reach without borders. We support manny American designers as well… Giving them a voice and reaching the causes that are close to their hearts. Fashion is more than what you put on your body… It’s what comes from the heart that intrigues us at high5humans.com. I need to convey this in my Instagram posts. Thank you for your inspiration. I love the opportunity!!!!!ReplyCancel

  • Nikki - Ive been on Instagram for a few months but cannot for the life of me figure out how to get more geniune followers!
    @justiceabrielle is my IG name and http://www.justiceabrielle.com is my website. I am totally going to revamp my page to see how I can engage my followers and get more!!!

    Thanks for this video!ReplyCancel

  • Jozetta52 - Thanks for the video! I work at a business selling crickets for people to eat in South Africa. I’m largely focused on the customers in my marketing (well…getting there), and this was highly useful! I think for us, because insects are still so novel, we can film people trying insects for the first time to get their reactions (which are mostly positive), and then post those short videos onto our social networks (with their permission of course). In this way, their story is shown, future customers can see that you wont die from eating a cricket, and that the little critters are actually tasty! 🙂ReplyCancel

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