An Unusually Smart Pricing Strategy


Hey friend!

I just booked my flight to TORONTO today and I’m sooooo excited! One of the perks of being self-employed and getting to work from any internet connection is that … I can work from almost anywhere! So … why not? Right? Off to Toronto I go! πŸ™‚

Speaking of being self-employed, one of the most common questions I get revolves around PRICING. Should you put your prices on your website online? Or keep them hidden and insist the person emails you to learn more?

In today’s episode of Chatty Tuesday I’m walking you through the pros and the cons but I’m also going to be giving you an unusually smart pricing strategy that I think you’re going to use and LOVE.

Honestly? This pricing strategy is the best of both worlds, I swear!

Pricing doesn’t have to be so hard. In fact, it can be fun. Your business is YOUR BUSINESS. So don’t get bogged down in the β€œshoulds” and the β€œwhat ifs”. Put something out there.Β  Just do it. See what works, what feels good, and what doesn’t. Try, fail, tweak, try, fail, tweak, try, fail, tweak. You’ve got this!

Here’s to an amazing week, my friend!

Big hugs

P.S. All of my mentoring sessions SOLD OUT in only a few short days, and if you want to be the first to know when one opens up again, make sure you sign up here.


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  • Brittney Borowski - What service (website) / template do you use for your clients to sign up for the pricing sheet to be emailed to them? πŸ™‚ there are so many out there! Which do you use?ReplyCancel

    • Alex - Hey @brittneyborowski:disqus!

      There seems to be a lot of you asking this question, and it’s a bit hard to explain via a comment, so I’m thinking of putting together a webinar of sorts to teach people exactly how to do this.

      BIG HUGS
      xoxo <3ReplyCancel

      • Michelle Doherty - Yes! Please do!!ReplyCancel

        • Alex - I will, for sure! Keep an eye out over the next few weeks! xoxoReplyCancel

      • Rita Helmholtz - Great suggestion … but please show us soon how this works. My prices are open to the public, but your way is much much better….. waiting for your webinar!ReplyCancel

        • Alex - @ritahelmholtz:disqus I definitely will show you guys how to do this, make sure you’re on the VIP List, and I’ll be announcing it over the next few weeks! xoxoReplyCancel

      • Ashatash - is the webinar out yet ? im a little behind on these videos =DReplyCancel

  • Cassandra Farley - Love this idea! I don’t have my pricing live, but this is a wonderful idea! How would I go about adding this onto my website? πŸ™‚ReplyCancel

    • Alex - Hey @cassandrafarley:disqus! Great question! Make sure you’re on the VIP List, and I’ll do my best to get an answer out via a live webinar or something very soon. Rock on! xoxoReplyCancel

  • Jackson Flannigan - Same question as below. How do you set this up? I’m doing my monthly website update and would love to add this to the my website!!ReplyCancel

    • Alex - Hey @jacksonflannigan:disqus!

      I’m thinking of doing a “how to” webinar to walk everyone through it! Keep an eye out for it, and make sure you’re on my VIP List!

      Big hugs

  • Shanika Mac - Woohoo! Super excited for you! I’m going to the Dominican Republic to photograph a client’s wedding this weekend, so I know how you feel! As far as pricing goes, I had my prices visible to all, but I redesigned my new website with only starting prices. You only confirmed my idea of making my pricing downloadable on my website. Will definitely use the method you advised. Thanks and have a great trip! πŸ™‚ReplyCancel

    • Alex - @shanika_mac:disqus YAY for your trip to the Dominican Republic! That’s freakin’ awesome! YES for confirming your idea of making them downloadable, and super happy that you’ll also be collecting their name + email address to make sure that you can open up that conversation and build the KLT factor! GOOD LUCK and enjoy the Dominican Republic πŸ™‚ xoxoReplyCancel

  • Cori - Hi Alex!
    I don’t have my prices in live but soon I hope to re-open my shop and since I sell products the prices will be displayed πŸ™‚
    It’s always good to have a clients database with their name and email. I’m still trying to accomplish this by building a readership.
    Greetings and thanks for the advices β™₯.ReplyCancel

    • Alex - Hey @kooristyle:disqus!

      Thanks for your comment! I’m so glad to hear that soon you’ll be re-opening your shop – how exciting! And YES! I couldn’t agree with you more – a client database where you keep their name + email address is soooo good for business, it’s important to keep in touch with them and continue to build that relationship and communication via email! Good luck on growing your readership! You’ve got this! <3

      Big hugs

  • Juliano Reynaud - Honestly, I never thought of this way to show the price of my services to my clients. I’m finishing the development of my website and I was just thinking about a way to address the display of the prices. This really is a very simple idea and I think very effective too. Loved it. Thanks for the valuable tip, as always …ReplyCancel

    • Alex - Hey @julianoreynaud:disqus,

      I’m so glad that you found this tip helpful + valuable. That’s awesome! Good luck with your new website πŸ™‚ I know how exciting and time-consuming that can be at the same time!

      Rock on

  • Heather Beck - Hi Alex! What I do (as a photographer) is say on my website, “Sessions start at X….. Products include X, Y, Z. Packages range from X to X…..Most clients typically spend between X and X. Contact me for more details.” I wouldn’t mind putting more detailed pricing on my site, but I’ve spent too much money and time to come up with the pricing that works for me, so I don’t want my competition to easily see what I’m doing. If a potential clients emails me, I then have a PDF “digital magazine” I email back with my full sessions/products/pricing details. I’ve tried in the past to send my pricing the way you do, but I’m not sure which service is the best for this, and I’m not sure how to send the PDF attachment in addition to a pre-written email.ReplyCancel

    • Alex - Hey @disqus_3TYsYZZChp:disqus!

      I totally understand what you mean about wanting to keep your prices private, especially as a photographer when it’s such a big part of what you do and how you make your money!

      Lots of people are wondering the same questions as you: (how to set this up?) … so I’m thinking of doing a webinar to teach you all how. What do you think? Would that be helpful?

      Big hugs

      • marta - Hey girls! Alex! that would be really helpful, specially for the ones starting our business recently and struggling with pricing!
        I thought of your idea Alex, I could send my potential clients info about pricing if they signed up through a mail chimp form, for example. But I have a question: this means that they would be already on my Newsletter? How can I handle this? (I don’t have one ready yet!)
        Thank you so much!! I love your new branding!
        Hugs from Spain!ReplyCancel

  • Nadine - Great video Alex! I love your idea, I currently sell products so I list my prices…but I’m considering on selling services soon. Really helpful information!ReplyCancel

    • Alex - Hey @BeEfElle:disqus!

      I’m so glad you enjoyed the video and that it helped you. What type of services will you be selling? Tell us about it!

      Big hugs

  • @JacErnst - Love this!! Just working on my site and trying to address this. I think for me and my clients a price range is the best option for displaying. Every client is different with different asks, so I think at least knowing the range of the average service will help. Hope you have a great time in TO. I’m just down the road! BlackBerry HQ is in my backyard. πŸ™‚ReplyCancel

    • Alex - Hey @jacernst:disqus!

      I’m so glad that you found this post helpful, and I love the idea of including a price range, so they can at least know what to expect.

      Girl – I am SO EXCITED to go to Toronto. I’ll be visiting my cousin and celebrating her wife’s 40th birthday AND I’m going to be working on some top-secret goodness for the business while I’m there – super pumped! πŸ˜€ It’s an amazing place, you are very lucky to live there! πŸ™‚

      BIG HUGS
      xoxo <3ReplyCancel

      • @JacErnst - Thanks Alex!
        We live in Waterloo, about an hour away, but close enough that we get into the City every once in a while. Enjoy every moment! Bring some sweaters though, it’s been unusually chilly here this year!

  • Jessica Connel - HI Alex! This is actually exactly what I do to get my pricing to my potential clients! Signup form which signs them up for my newsletter, with an autoresponder that emails them a e-magazine with my pricing! Love it, and it works great!ReplyCancel

    • Alex - Hey @jessicaconnel:disqus!

      You’re already on it! WOOP WOOP! That’s so awesome to hear and makes me do a happy dance inside. Keep up the fab work!

      Big hugs
      xoxo <3ReplyCancel

      • Michelle Doherty - E-magazine with my pricing… Yes, Jessica, that is awesome! Make the info pretty and reflect the brand. Send people a “package” not just the #s they want to see πŸ™‚ ReplyCancel

        • Jessica Connel - Yep, and it also helps provide that “connection” that is necessary for people to book before they even make actual contact with me! As primarily a boudoir photographer, connection, trust, and professionalism is a HUGE deal!ReplyCancel

  • Audrey Simper - This is a GREAT solution!!ReplyCancel

    • Alex - Thanks @audreysimper:disqus! I’m glad you like it πŸ™‚ReplyCancel

  • Jackee Reis - Great info, Alex! thank you!ReplyCancel

    • Alex - Hey @jackeereis:disqus!

      Glad you enjoyed this post πŸ™‚ thanks for the comment!

      Big hugs

  • beopenyoga - Great suggestion Alex! My prices are live, but I’m thinking of using this method for my new Feel Good Goddess program. Thank you πŸ™‚ReplyCancel

    • Alex - Hey @beopenyoga:disqus!

      I’m SO EXCITED for you and your Feel Good Goddess Program! Wishing you mad success!


  • Photographer Durango CO - I don’t show all my prices, just the averages that most of my clients invest.ReplyCancel

    • Alex - Hey @DurangoCOPhotographer:disqus

      I like that you show the averages of most of your clients! Do you give them some form of sorts to fill out to contact you on your pricing page, too?

      Big hugs

  • Michelle Doherty - Great video, as always, love! Added some comments below.
    PS – Shouldn’t it be a “smartly unusual” strategy?? None of your strategies are “unusually smart”… Just teasing you. Come to Vancouver!! Drink waiting with your name on it! ReplyCancel

    • Alex - Hey @disqus_8rvhzYV68X:disqus πŸ™‚ Thanks so much for your comment. Yes maybe it should have been “smartly unusual” hahaha πŸ™‚ BIG HUGS! xoxo If i come to vancouver I’ll let you know πŸ™‚ReplyCancel

  • Claris Wicus Welman - Thank you so much Alex. Im learning so much from you. I truly appreciate it. xxxReplyCancel

    • Alex - Hey @clariswicuswelman:disqus! I’m so glad that you liked this video πŸ™‚ thank you for the comment! xoxoReplyCancel

  • Natasha Vanzetti - Perfect timing Alex, thank you! Just about to launch a new offer and was wondering about pricing. Love your suggestion about an opt in for the pricing package, legend!ReplyCancel

    • Alex - Hey @natashavanzetti:disqus! I’m glad this came to you at the perfect time πŸ™‚ I’m so happy to hear that, and glad that I was able to help you out πŸ™‚ BIG HUGS xoxoReplyCancel

  • Joshua Caudell - Hi Ms. Beadon,

    I don’t have an actual website but I do plan on getting an actual website later on when I do get my business started. I do provide my telephone number on my fan page on Facebook. I do let them know that I do charge in certain situations but I Try to keep my prices low because I want to get them the best quality for those who are on a budget.

    It’s always good to have a clients database with their name and email. I’m still trying to accomplish this by building a readership.
    Greetings and thanks for the advices β™₯.

    Your Sparkler,

    • Alex - Hey @joshuacaudell:disqus!

      You should definitely get a website – you would love it. Keep trying to build your readership and audience! Good luck!

      Big hugs

      • Joshua - That is a great idea, Ms. Beadon. I will take your idea in consideration because it will help my photography business.ReplyCancel

  • Debora Lacreta - Hi Alex!!
    I really enjoyed this video!!
    I think you gave the perfect solution for this problem! I will def implement this!!

    Thanks a lot!!ReplyCancel

    • Alex - Hey @deboralacreta:disqus

      I’m so glad you enjoyed this vid πŸ™‚ definitely try out this pricing strategy and let me know how it goes for you πŸ™‚

      Big hugs

  • Annawithlove - Brilliant Idea Alex!! Thinking I may just give it a go! πŸ™‚ XOReplyCancel

    • Alex - Thanks girl, can’t wait to see you SOON! πŸ™‚ XOXOReplyCancel

  • Kelly - LOVE this! I don’t have prices on my web site, but am currently updating my site and was asking myself this questions just on Monday!
    I will be doing this!
    But like some of the other gal’s have asked, how can you do this… so hopefully you’ll be kind enough to give us a ‘how to’ video too πŸ™‚ Thanks for being awesome!ReplyCancel

    • Alex - Hey @disqus_afMLvOjAze:disqus,

      I love how the universe always shows us the right thing at the right time haha. Congrats on updating your site, I KNOW how exciting that can be! πŸ™‚

      I’m definitely going to be putting together a webinar very soon to teach you all how to do this. Keep an eye out for it in the next few weeks. YAY

      Big hugs

  • Kat Khatibi - I actually did just what you suggested for my boudoir photography site more or less. I have a VIP section with extra blog posts such as What to Expect, Detailed Price List, What to Wear to your Session, and even a post on Why you Shouldn’t Put off Booking your Boudoir Session. When you sign up to the newsletter you get an email confirmation where I included a password for those posts. I get a lot of sign ups that way, so I think it’s pretty awesome. For my wedding planning site, I only want clients who can make quick decisions. If I have to sell them on every little thing and they want to have a lot of one-on-one before they make up their mind, they are usually the ones that cause the most stress because of their indecisiveness. So I’m happier listing my detailed price list on that site. My clients for that business know what they want and make quick choices. Those are dream clients. πŸ˜‰ I’m like that, so I know there are others like me who want to get things done as quickly as possible with little communication.

    Great tips as always!ReplyCancel

    • Alex - Hey @katkhatibi:disqus! This is awesome, and a great way to build your list while educating your client on what you do at the same time. LOVE IT. Love that you know 1) who your dream clients are and 2) that you’re not afraid to repel the people that you KNOW won’t be a good fit for you + your biz. Love it. BIG HUGS and thank you for commenting, i love hearing people’s take. xoxoReplyCancel

  • SarahEPhotog - Alex, I do teasers… sometimes I post what I start at… or I post one of packages but not all of them. So they get an idea of what I charge but if they want the whole cow, they have to email me.ReplyCancel

    • Alex - I like the idea of posting a starting price, that’s awesome. I would, however, try collecting their email addresses in the most easy way possible, maybe a form on the pricing page. Do you have one? Big hugs xoxoReplyCancel

  • Leah Gothard - Question! I am an Advisor for Lia Sophia Jewelry. When advertising, I feel like pictures do not even come close to doing justice in regards to the beauty and quality of the pieces. We have an exclusive Lifetime Guarantee on our products and when someone hosts a party, or attends a party, the savings are unreal. The problem is that the prices on the corporate webpage are sky high (, yet no one really actually pays that price ever and I feel that this my turn some people off from booking a show with me. Any suggestions? Should I just break down the prices on each post? i.e. reg. price/hostess price/ attendee price? I’m also considering using a Blog possibly to create a more personal approach.ReplyCancel

    • Alex - Hey @leahgothard:disqus! I would totally recommend having your own blog/website where you can have a much more personal approach. I think this would suit you really well, allow you to build your know, like and trust factor, and encourage more sales. PLUS then you could take your own pictures, and your own prices, right? Rock on! xoxoReplyCancel

      • Leah Gothard - Sweet deal! I am so incredibly blessed to have stumbled upon your blog via Pinterest. You have rocked my business world! Blessings to you! XOXO back atcha πŸ™‚ I truly hope to collaborate with you in the near future.ReplyCancel

  • Eimee DeRise - This was such a fantastic video. (As always!!). Been thinking of a good strategy to build my email list. This may be just be the answer. Thank you so much!ReplyCancel

    • Alex - Thanks so much, @eimeederise:disqus! I’m so glad you enjoyed it. YES this is a great way to build your email list and fill it with hot leads, but try exploring other ways – offering a freebie, or something like that, normall works well! Good luck πŸ™‚ReplyCancel

  • Natalie Eberhard - Great idea. My prices are live but I have found that when I’m able to talk to potential clients, I’m more likely to get a booking. I will definitely be implementing this.ReplyCancel

    • Alex - Right, Natalie? Getting potential clients on the phone, or talking via email, or meeting in person ALWAYS gives you the upper hand when it comes to the competition. NOTHING beats the KLT Factor!

      Big hugs

  • Kelvin Hew - Love it! Got a new idea after watching this! It’s crazy!ReplyCancel

    • Alex - Hey @disqus_P345Iaz2w3:disqus!

      I’m soooo glad that you enjoyed this vid and that it gave you a new idea! YES! Rock on!


  • Jacquelyn - LOVED this video! I’m still in the process of building my website, so this was a debate I’ve been having. I love the idea of having clients enter their email for a price sheet. My question is, how much is too much? I’m a letterpress printer and graphic designer, so clients could come to me for a number of reasons. Wedding invitations often have many more components to them than say a birthday invitation. Would you suggest I list out just base pricing for a few sizes/number of color combos or should I consider listing out every single option?ReplyCancel

    • Alex - Hey @disqus_FvM4Sucqui:disqus!

      I’m soooo happy that you love this video, and that it came at a pretty good time for you πŸ™‚ Congrats on building your website – that is just so, so exciting!

      When it comes to the question “how much is too much”, it’s really tough to answer. It depends on how much value you are providing, what makes you stand out from your competition, and of course the quality of what you are providing and what it requires from you and in materials.

      I would probably suggest doing some research in your industry on the best way to go about doing this, and do some research yourself on pricing psychology – it’s pretty interesting stuff when you get into it!

      Big hugs and good luck!
      xoxo <3ReplyCancel

  • Meredith - Alex, great video, as always!! I have the best of both worlds: I list my sitting fee on my websites, but have people contact me to get prices for products. I am trying to build my data base, so I really like the idea of having people sign a form to get price automatically. I will look into my website host to set that up. Thanks!!!ReplyCancel

    • Alex - Hey @disqus_AyvZ1Slgte:disqus!

      I’m sooooo happy that you enjoyed this video πŸ™‚ I think this is so smart – to list your sitting fee and have people contact you for your products pricing. But definitely test out that idea of getting people to sign up to get pricing automatically. It will really make a huge difference to how many hot leads you get, and will allow you to better that communication line. πŸ™‚ Let me know how it goes!

      Big hugs

  • mllepaulettegirl - Love this video!!! Lovely advice for entrepreneurs xxx

    You are welcome
    to visit my blog —

    • Alex - Thanks @mademoiselleepaulette:disqus! I’m so glad you enjoyed this pricing video!ReplyCancel

  • Candi - I loved this “Chatty Tuesday”! And what I like about all of your strategies & tips is that they get me thinking outside of the box! I have my pricing listed on my website, but it is not front & center! BUT now I have added a sign up link to receive the full price list for my services! I didn’t have many sign-ups for my newsletter just yet and so I changed my newsletter sign-up to the price list sign-up! I will now direct potential clients there and I will be able to create an email list! YAY! Love how it turned out! Thanks!!!! xoxo, Candi | http://www.brandcandi.comReplyCancel

  • Mat - Alex, superb advice. I have been doing this for years now and it’s still a question I constantly ask myself; do I go quiet and risk annoying people who just want info, or do I risk shooting myself in the foot if a prospect wants something more “involved” (ie expensive) than the packages I’m already offering?

    Another pricing strategy question I would love to hear your advice on is this. Do I keep pricing simple but risk losing out on selling added extras (especially in a wedding package) or list every single aspect out in a huge daunting table and risk scaring them off thinking “too complicated!”

    On the one hand I want to provide a genuine bespoke package for weddings where I provide a consultation before giving them a price.

    On the other I want to be able to give them an idea!

    What about if I implement your idea and immediately send a PDF with prices. Isn’t that limiting the options of an otherwise complex set of questions (esp with wedding photography!)


  • amanda ripsam - I sure hope you enjoyed your vacation to Toronto, Ontario Canada. Toronto is my home city where I was born and raised in. I now live in a super small town in Michigan called Otsego, I miss Toronto alot of my family and friends live there.ReplyCancel

  • Brit - Alex, you are great as always and really helping me while I start creating my own tribe. I love all the tips from blogs, newsletters, social media, etc. I’m curious though, what is the most effective way to start your brand- newsletters or website, which works best first? Vlogs or blogs? for vlogs, how do you edit and what tools do you use to make a GREAT vlog and not a “at home poor lighting and not edited” version? Can you touch on these subjects?ReplyCancel

  • Julia - Thanks Alex, food for thought as always. Although I value personal communication with my business and love to reply to each inquiry personally and as quickly as possible I can see that as my client base grows this will become harder and harder. Your suggestion of automated price guide response and a follow up later is a good one!ReplyCancel

  • Amy - Hi Alex! I just watched your video about pricing and I can say that was a HUGE help! I am just starting my website now. I am not currently making any money doing photography so I have gone through a free site service and it seems to be coming together nicely. I’m hoping that there is a way I can incorporate your idea and be able to contact potential leads. Thanks again for all your hard work and effort that you put out there for us!ReplyCancel

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  • Christy Jo - Thank you for sharing this! This is actually great advice. I struggle with this as a graphic/web designer because I have different options and everyone always wants the cheapest option regardless if that is what they need or I can provide for them. And you are right, I need a contact piece to stay in touch with clients and create that ‘trust’. Great article. Glad you shared this in your ‘2014 best of’ because I never saw this! PS I LOVE when you do the impressions of clients talking and speed it up. Cracks me up! πŸ™‚ReplyCancel

  • 100 Best Sites for Solopreneurs | One Woman Shop - […] Must-watch video: An Unusually Smart Pricing Strategy […]ReplyCancel

  • sophie - Thanks for this video, Alex!
    Right now I am finishing my masters degree, so I didn’t promote my business (which runs since 4 years now besides my studies) much, just tab a portfolio page. now i am starting to dive into promoting myself as a photographer, so this video actually helped me a lot. I am thinking about putting my pricing on my website sind a couple of weeks and think your solution might work for me as well. Going to try it! Cheers, sosoReplyCancel

  • chan - So Alex…. what is your pricing… where is that link :XReplyCancel